PRsAllDay Affiliate Podcast

Jamie and Craig recap the best ideas and strategies discussed at the NorCal CrossFit Affiliate Owner gathering at Diablo CrossFit on Nov 15 2025

Jamie and Craig review some of the best highlights of the Affiliate Owner Gathering at Diablo on Saturday Nov 15 2025

Fun session talking about affiliate owner and coach experiences with members and sharing scaling opportunities for affiliate owners.

Diablo member Chris Graham owns a brewing supply company and is a passionate CrossFitter and recreational athlete. He's also an amateur bio-hacker and has lost more than 60 pounds since joining Diablo almost 10 years ago. We talk nutrition, injury recovery, meal prep, home-made supplements and more!

Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.

Affiliate Council Member and CrossFit Affiliate Owner Zia Rohrbaugh just signed a lease on her 2nd location in Oceanside California. She talks about why she's bullish on CrossFit, how she set up CrossFit Counter Culture as a Health Home and what she thinks about CrossFit Garage Gyms.

We'll talk about CrossFit's return to its original tagline: Forging Elite Fitness, the new marketing campaign and the Open Schedule. We'll talk about how to get athletes ready for the Open and your affiliate as well!

Great conversation about the history of CrossFit San Francisco and CrossFit - from $0 to $3m a year! Juliet & Kelly Starrett's transition to The Ready State mobility system & education and a little about their NY Times bestseller: Built To Move.

In this very entertaining show, TJ talks about longterm business success. How to make profitable business decisions. Hiring quality coaches and more.

We loved the festival feel at NCC! And, there's room for improvement. We'll talk workout design, equipment needs, and volunteers,

We'll talk about our plans for the Community Cup, ideas for execution and strategies for success.

We talk with Affiliate Owner Jake Dickinson about the Community Cup - how the levels work and what the plan is for our affiliates

Dr. Mike Hinderman is a Board Licensed Chiropractor and a CrossFit Level 1 Coach. He started his successful practice from scratch - working with one client at a time. His protocols begin with assessment then movement therapy. He works with many Diablo members, coaches and athletes.

We review Kendra's amazing fitness progress over the last 8 years at Diablo - while working full time as an R.N. - qualifying for Masters SemiFinals and Indy SemiFinals! And, we fix the team Semifinal workouts.

Jeremy talks about the success of his 20yr affiliate he shares with his sister Carey Kepler: CrossFit Central in Austin, TX. Jeremy is also the owner and Director of the TFX Invitational (The Fittest in Tx) CrossFit Competition - a CrossFit Games SemiFinal Qualifier and 17 year old competition - coming to Oklahoma City on May 16-18!

Special guest, Christy Lee - member, Mom of 2, wife of Jamie and former CrossFit competition athlete chimes in on the importance of the CrossFit Open to affiliates and the community.

Rules. Scoring. The Draft! Weekly Challenges & Themes. Spreadsheet management. Friday Night lights. We cover it all in this podcast.

CrossFit Competition Director, Adrian Bozman talks about the 2025 Competition Season - the origin of CrossFit competitions and the new Community Cup.

Mother & Diablo member, Hannah Michaelsen, shares her story of raising a son with Autism and how CrossFit has helped her and her son, Spencer. She's also the director of a non-profit family resource center that provides emotional support and resources to families with children with disabilities.

This was one of our best. Brian Boucher owns MidState CrossFit in Merced. He's also a Paramedic and an inspiring leader in the CrossFit Affiliate Community. In this episode, we talk about "why gyms should affiliate with CrossFit" and our top 3 recommendations for members and affiliate owners for an awesome 2025.

Kim Hilen & Yvonne Howard, Masters of Meal Prep (and Fitness!) discuss their meal prep processes and strategies.

We talk about the NEW CrossFit Games qualification schedule - Open > Semis > Games,. We'll review the In-Affiliate Semis and In-Person Semis and the % qualification. We talk about the new Advanced Judges Course and the Video Transparency for In-Affiliate Semis.

Dr. Tom McCoy, Director of the CrossFit Medical Society joins us to talk about the CrossFit Medical Society and Community Care - a new type of Healthcare Coverage for CrossFit Affiliates and soon all CrossFit participants!

We'll review the history of the National Pro Grid League, founded by Tony Budding, and the birth and growth of the very popular United GRIID League with Mather Wiswall.

Surita and her husband Peter have fostered and adopted two beautiful children - their daughter, age 3 and now, their son, age 1. The backstory for both foster & adoptions are wild - and beautiful. This one will have. you in tears. If you've thought about adoption or fostering, please listen. Surita and Peter are amazing people.

Christian Dean has been on her fitness & health journey for 10 years. She comes from a very obese family: her Grandmother passed away at 700+ pounds. Her Mom weighed over 500. Christian was over 300lbs at age 17. She's now 33, and has been CrossFitting for 1 year and has lost 40lbs since starting with Diablo.

Don Faul kicked off the Summit with an excellent presentation - a review of his trip to Washington and some insights in to new tools for affiliates and updates on training certifications. The affiliate panel & coaches panel were revealing. The meeting was a hit for everyone who attended.

Lisa Himmel shares her powerful story about living with and coping with a severe eating disorder for mare than 10 years.

Masters athlete coaches Jamie Lee and Jackson Miller talk about their experiences at the NEW CrossFit Games Masters Competition brought to you by Legends. We rate the city, the venue, the programming, and the execution of the event.

Games Athletes Yvonne Howard and Nate Wantahtah talk about:The new venue & format for Masters in BirminghamTheir training preparationWorkout expectationsTraining to be a Masters Games Athlete

Dedicated to the memory of Lazar Ducik. We decide: which was the best venue? And, what are the good and bad of the Dickies Arena?

Jamie Lee and Craig talk affiliate organization, purchasing equipment, expanding to new locations, the Games and more.

Tim Dymmel (CF Palo Alto), Jamie & Craig reminisce about the beginnings of the CrossFit Games and the modern era. We talk venues, workouts and athletes.

Jamie Lee talks about his CrossFit Affiliate and why he sold it to Diablo.

Dr. Tom McCoy talks about the new CrossFit Health Society and how it will change health care for CrossFitters

Athena has a 1 year goal to lose 148lbs, which would give her a cumulative weight loss of 300lbs.

Tim Dymmel joins the episode today to talk about affiliate management, the future of CrossFit, and the CrossFit brand

Amanda Hari was on-site at the CrossFit Games North America West Semi Final reporting on all the happenings. She's going to share her experiences and talk about what she loved, what she didn't love about the NA West SF. We'll talk about the athlete performances AND .. where were all the fans?

Coach Jamie and Craig talk about Memorial Day Murph, scaling options, team options and Rx versions. Then they delve into the NA SemiFinals this weekend

Diablo's Coach Portia will talk about her recent National Championship with the California AllStars Bullets out of Pleasanton California and how coaching Cheer compares to coaching CrossFit.

Diablo Coach & PRsAllDay Competition Programmer, Jackson Miller, joins us to talk about execution!

Mother of 3 Anelyse George talks about training when pregnant, Pelvic Floor health. Raising boys: 1000hrs Outside.

Zia Rohrbaugh joins us to talk about the Qrt Finals, the recent Affiliate Town Hall and ideas for an Affiliate Cup THIS year.

Sandra talks strategy & execution for athletes and affiliates

Coach Maddie talks about CrossFit in Austrailia & the UK and shares her experience with Team Quarterfinal Workouts

Boz comes on the podcast at the 30m mark. We talk about Quarterfinal workout considerations, Affiliate constraints, the inclusiveness of the Open vs QFinals and how does CrossFit do all of the video reviews.

Diablo's Teen Strong CrossFit program has 20 teens coming 3x a week - at $225/mo. Since taking over the Teen program at Diablo, Coach Corey has graduated 4 Teens in adult classes and maintained a full class. He shares his secrets for building fitness and character with his awesome teen crew.

Craig &.Jamie review the Open and talk about preparation for the Quarterfinals for affiliates: set up, class structure, video recording and workout preparation. They'll speculate on minimum standards - lifts & gymnastics - needed for Quarterfinals for men & women.