PRsAllDay Affiliate Podcast

Jamie and Craig recap the best ideas and strategies discussed at the NorCal CrossFit Affiliate Owner gathering at Diablo CrossFit on Nov 15 2025

Jamie and Craig review some of the best highlights of the Affiliate Owner Gathering at Diablo on Saturday Nov 15 2025

Fun session talking about affiliate owner and coach experiences with members and sharing scaling opportunities for affiliate owners.

Diablo member Chris Graham owns a brewing supply company and is a passionate CrossFitter and recreational athlete. He's also an amateur bio-hacker and has lost more than 60 pounds since joining Diablo almost 10 years ago. We talk nutrition, injury recovery, meal prep, home-made supplements and more!

Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.

Affiliate Council Member and CrossFit Affiliate Owner Zia Rohrbaugh just signed a lease on her 2nd location in Oceanside California. She talks about why she's bullish on CrossFit, how she set up CrossFit Counter Culture as a Health Home and what she thinks about CrossFit Garage Gyms.

We'll talk about CrossFit's return to its original tagline: Forging Elite Fitness, the new marketing campaign and the Open Schedule. We'll talk about how to get athletes ready for the Open and your affiliate as well!

Great conversation about the history of CrossFit San Francisco and CrossFit - from $0 to $3m a year! Juliet & Kelly Starrett's transition to The Ready State mobility system & education and a little about their NY Times bestseller: Built To Move.

In this very entertaining show, TJ talks about longterm business success. How to make profitable business decisions. Hiring quality coaches and more.

We loved the festival feel at NCC! And, there's room for improvement. We'll talk workout design, equipment needs, and volunteers,

We'll talk about our plans for the Community Cup, ideas for execution and strategies for success.

We talk with Affiliate Owner Jake Dickinson about the Community Cup - how the levels work and what the plan is for our affiliates

Dr. Mike Hinderman is a Board Licensed Chiropractor and a CrossFit Level 1 Coach. He started his successful practice from scratch - working with one client at a time. His protocols begin with assessment then movement therapy. He works with many Diablo members, coaches and athletes.

We review Kendra's amazing fitness progress over the last 8 years at Diablo - while working full time as an R.N. - qualifying for Masters SemiFinals and Indy SemiFinals! And, we fix the team Semifinal workouts.

Jeremy talks about the success of his 20yr affiliate he shares with his sister Carey Kepler: CrossFit Central in Austin, TX. Jeremy is also the owner and Director of the TFX Invitational (The Fittest in Tx) CrossFit Competition - a CrossFit Games SemiFinal Qualifier and 17 year old competition - coming to Oklahoma City on May 16-18!

Special guest, Christy Lee - member, Mom of 2, wife of Jamie and former CrossFit competition athlete chimes in on the importance of the CrossFit Open to affiliates and the community.

Rules. Scoring. The Draft! Weekly Challenges & Themes. Spreadsheet management. Friday Night lights. We cover it all in this podcast.

CrossFit Competition Director, Adrian Bozman talks about the 2025 Competition Season - the origin of CrossFit competitions and the new Community Cup.