Profitable Mindset

Click HERE to Reinvent Your Farm Marketing: Free Training Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm? Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants? What's best? There are so many options for selling! And there are pros and cons to all options. Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their only way of selling. They say they love the control over their schedule they have. They no longer have the hard labor of markets - packing up and schlepping their stuff to the market, only to often turn around and have to bring some of it back home again, unpack and restock. When they use pre-orders and drop sites, as I teach, they know that what they pack up is presold and will NOT be coming home with them. Today I share my step-by-step process and I have the exact steps l use. You'll also learn: my strict boundaries that ensure everyone shows up to get their order the technique I use to make sure my costs are covered while still offering "free delivery" understand how "if you confuse them, you lose them!" Use my process as a guide—it may not work exactly for you, but take what works and add your own spin. Lastly, forward this to your farmer friends who may need this extra instruction to set up their drop site or delivery process. Enjoy, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training Today on the podcast, you'll hear how this farmer is making 30% more money on her farm this year over last, paying her kids and herself, AND living with calm and balance. Glenna Dunnigan, a farmer in Florence, Alabama, found herself stuck in a windowless cubicle working for a cotton company in Tennessee. >>Tune In To Hear Glenna's Success Story HERE That's NOT what she dreamed of doing with her Business Ag degree - she dreamed of having her own farm. But she knew it couldn't look like her dad's farm - growing up on her family farm, she rarely saw her dad! He came home every night at 9 PM, ate dinner, and fell into bed long enough to get up and do it all again the next day. She's building a farm that she can pass on to her kids - they don't want a farm life that requires 18-hour days and lots of debt! They want to take over a money-making business. So she joined my 5X Your Farm Sales program last August, and you'll hear about her success today. "You've empowered me by teaching me how to make money on this land using the marketing strategies and business planning you teach." Glenna says: For several years, my farm was just limping along, making enough to buy seeds for the next year. But when I did your farm marketing business planning, the next year we made 30% MORE sales than I'd even planned on in my wildest dreams! I couldn't afford NOT to do this program! I'm paying my kids and making a nice profit. "You've helped me create proof I can make enough money to have a sustainable life with my family." >>Listen to Glenna's story Today on the Profitable Mindset Podcast Glenna's an example of what's possible for you, too, when you implement the mindset and marketing strategies I teach. See you in the episode! Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training There are 5 phases you must go through on your farm to get to profit. Sounds good so far - nice and easy! Just 5 phases! But there's a massive problem with this - Most people get stuck looping in the first 3 phases and NEVER get to move on to phases 4 and 5. You can't get to a successful and profitable farm, though, unless you get through all the stages. You'll learn that phase 3 is the HARDEST stage - I don't call it 'the river of misery' for nothing! It's the stage that makes you think you've done the wrong thing and need to quit. It can take many months, maybe a year or two, to get to stage 4, but farmers tell me it's worth it. Farmers email me regularly about how sweet the payoff is after sticking with it through the hard building stages. "The mindset work we do building farms is the hardest work you'll ever do in your life, but it's THE KEY to creating a farm business that serves YOU and your family... instead of a beast that eats you alive." The quote above is from 5X Your Farm Sales farmer who's coached with me for 6 Years. Give it all the time it takes ​THIS episode of the Profitable Mindset will teach you to stay with it instead of give up.​ Only then, if you stay in the challenging phase and actually move through it, will you get the reward of having built your profitable farm. Let's do it! Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training The biggest challenge that drives farmers out of business most often... ...is that you're NOT focusing your most valuable resources on the right thing. And big surprise - your most valuable resource is NOT money. Why not? Because you don't have a lot of that on a farm! I address how and what to focus on in a short 11-minute episode today on the Profitable Mindset Podcast. ​>>Click HERE for Episode 198, How to Focus the Right Resources on the Right Products​ It's okay that money's tight. Because when you learn the skill of focusing the right resources on the right one thing, you'll get to success. How do I know this? I have 300 farmers in my coaching program doing this one thing. And it's working. Money follows. Week after week, farmers report they focus on their one product or their one sales outlet, EVEN IF they've diversified. You'll want to watch the video on this page, too. It underscores just how important focusing your resources is. ​Click HERE for the audio and video of Episode 198.​ Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training I've never met a farmer who I thought their prices were too high and my advice was to lower them. Never. And that's in 12 years of working with farmers to get profitable. So - chances are, your prices are not covering all your costs including a living wage for you or your employee and ON TOP OF THAT a generous 35-40% profit margin. But when faced with raising your prices to that amount, I know what happens next… …cue the fear and guilt. Doubt. Anxiety. I hear this on repeat from farmers across the country. "but I feel bad I have to charge so much!" "I'm nervous - I can't afford to lose customers!" "I just need to become more efficient and save money elsewhere so I can keep the prices low." ​ In episode 197, I outline the proven steps I use and now teach to my clients that allow you to increase your prices with confidence. If you don't learn the skill of raising your prices, you'll do your farm in. I see this over and over - farmers who'd rather suffer the pain of loss from giving up vs. the pain of learning to do something new. It's going to hurt either way - the stress of financial hemorrhaging until you quit. Or, the pain of learning to do the hard thing in the way I teach until, with practice, it gets easy. Every new skill is painful and challenging at first. But the payoff from that pain is so much better than the payoff of quitting and losing your dream. When you follow these steps, you'll shift to feeling empowered and confident and the fear and guilt will ease. Your customers WANT to pay you what you need to stay in business when you market the way I teach in 5X Your Farm Sales. Today's episode will help you feel confident you now have a process for raising your prices. Let's get you on the path to a sustainable, profitable farm!

Click HERE to Reinvent Your Farm Marketing: Free Training I don't have to tell you this: Building a farm is so much more than deciding what to raise and then selling it. It's an emotional experience - full of: Doubt, anxiety, stress, worry, confusion, guilt, and so many more emotions. So one of the most important skills you'll need to learn if you want to last long-term is how to manage for these emotions that will make you want to shut down. Not how to suppress them. Or ignore them. Or pretend they're not there. But you'll need to learn how to contend with these not-so-feel-good-emotions. Today on the Profitable Mindset podcast, we tackle one of them - I teach you how to manage for anxiety when things are so uncertain in life.​ If you want to experience freedom, prosperity, and happiness on your farm and in life, I'm going to hand you the formula that works for farmers daily inside my coaching program. This is a proven playbook for managing your anxiety. Stressed and anxious about the uncertainty of life and farm? I got you. We're in this together. Warm Hugs, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training This week, a farmer requested my coaching after living in anxiety for two weeks, looping on thoughts. She was beating herself up for having said 'no' to a request. Even though she felt good about it in the moment, later she felt guilty! >>Hear the Solution to Self-Sabotage in Episode 195 I'm certain she's not alone. So many of you tell me you struggle with looping thoughts, keeping you up at night. Or haunting the back of your mind during the days. Please know - that you don't have to live with looping thoughts - we cleared it up in our 30-minute coaching session. Plus, she now has the skill of preventing it in the future. Self-sabotage shows up in many ways - and many farmers aren't even aware - they're so used to living with it. But this bad habit keeps you stuck, not moving forward, not reaching your goals. Self-sabotage sucks up so much of your time. It also impacts your mental health. Awareness is the first step since you can't fix what you're unaware of. Today on the podcast, I will show you how to recognize it first, and then I give you the simple fix. >>Listen NOW to finally stop looping on thoughts keeping you stuck. Warmly, Charlotte

Click HERE to Reinvent Your Marketing - Free Training April 22nd Many farms run on the free labor of women. To be fair, men aren't immune, either. When was the last time you got a paycheck from your farm? ​>>Tune into How and Why It's Crucial to Pay Yourself on your Farm​ Working for free on the farm was modeled for me growing up. Mom drove truck all day long during wheat and grass seed harvest with us 3 kids bouncing around on the long bench seat (seatbelts were non-existent.) She did the books and the payroll. All for free. Not to mention, mom kept the household going year 'round. She never got a paycheck from the farm. When I started my own farm in 2009, writing myself a check wasn't a priority. But I quickly realized I had to figure out how - it was my sole source of income to pay the mortgage! If I wanted to keep my kids home, I had to learn the skills to pay myself on my farm. Don't just 'hope' you'll get to a point where you get paid someday. "Hope" doesn't write the paychecks. Paying yourself means learning a set of skills, so you manage the finances in a way that gets you a paycheck. Today on the podcast, you'll hear about one farmer's journey from not being paid for the past 8 years to wanting to quit and now learning the skills of paying herself for her work. It's not sustainable to work for free long-term. ​>>Click HERE to listen to episode 194 and learn to make your farm and life sustainable​ Farmers learn these money-making skills inside 5X Your Farm Sales. I can't wait to share it with you! Warmly, Charlotte

​>Free Training: 3 Steps to Your Profitable Farm​ You've worked hard to figure out the farming side of things, growing flowers & vegetables and raising animals. But then, if you're like most farmers, you're overwhelmed trying to figure out how to find and keep customers who will pay your higher-than-grocery-store prices. Your website, if you even have one, isn't making you money. It's exhausting to constantly explain your prices (even if you're just in your head explaining them to yourself!). You might even resent that people don't value your hard work and your sacrifices to keep your prices low. Well, guess what? I will show you exactly how to find and reach customers who are happy to pay a premium for your product. And you'll learn how to do it in ways that are inexpensive and simple. I've spent over ten years helping farmers build profitable farms, and I want to see you succeed. That's why I'm inviting you to my free training - ​Click HERE for Three Steps to a Profitable Farm in 2024.​ You'll learn: Where to find customers that are happy to pay a premium for your product How to figure out which of your customers is most likely to value your product and reach more customers just like them, and How to quickly build relationships with your customers in a way that primes them to buy from you And so much more! It's all happening on January 15th at 10 AM Pacific/12 Noon CT/1 PM ET. Sign up below to get the link and access the limited-time replay. Click HERE to sign up for the webinar and get the Three Steps to a Profitable Farm. This is the same foundational process Beth used to go from $4,000 to $6,000 in sales last year. And the same foundational process Carole used to go from $200,000 in sales to $1,000,000 in a year. See you on January 15th! Sign up to get the replay even if you can't attend live. Here's to a farm life you love! Cheers, Charlotte P.S. I love helping farmers sell out of their products. It's one of my favorite things to do. So it really made my day when Elaine shared: "Thanks to the mindset and strategies I've learned from you, I SOLD OUT with ONE sales email, worked far less, and made 77% more revenue." It really is possible to sell more flowers, veggies, meat, and milk using the tips I'm sharing in this webinar. This IS the room to be in.

Like many farmers, Melissa Marks homeschools her 6 kids and runs their farm including attending farmers markets in the growing season. Unlike most farmers, however, Melissa's days are very intentional, thoughtful, well-planned, and the whole family stops every Thursday at 4 PM for a volleyball game. Listen to Melissa's full story on the Profitable Mindset Podcast today. She learned how to create this beautifully orchestrated life using the strategies, coaching, and classes I teach in 5x Your Farm sales, my signature year-long coaching program now home to 270+ farmers. Before starting coaching with us, Melissa was overwhelmed, overscheduled and overworked. She knew from listening to my podcast that if she tried to grow her farm business while still overwhelmed, she would just grow the overwhelm, NOT any profit. She really took note when I said if you grow your farm business, you grow your 3 biggest problems. She knew her big problems were overwhelm, lack of time management and marketing skills. She joined the 5x program about a year and a half ago, calmed her life down, and now is delighted and fulfilled with what she's created. Their sales have doubled. They've raised their prices several times and are now making money. They continue to have money to invest in infrastructure. Her 20 year marriage has never been better - Melissa is now truly best friends with her husband. Something she thought was only social-media hype when she saw other women posting about "he's my best friend." Listen to her success story on the podcast today. 5x Your Farm Sales opens for registration on January 15th. Don't take just my word for it - please listen to Melissa's testimony and see how this is possible for you, too. From Melissa: "The 5x Coaching Program is the best money I've spent, ever. This program WILL change your life. As long as you're willing to invest time listening to the coaching calls each week, conveniently on a private podcast, you can't help but to start to implement things. It's hard work, but it becomes easy to follow through when you start seeing what a difference it makes in your life, your family's lives, and your farm business. There's no better way to spend our money every year. I could never NOT be in this coaching program growing my mind and improving our family and business." Be Inspired by Melissa on the podcast today. Happy New Year and let me help you make '24 your best year yet. Warm Hugs, Charlotte

Click HERE for my Free Training: 3 Steps to Your Profitable Farm – LIVE January 15th. If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. ​Listen Above For Your 2024 Business Marketing Plan​ What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. ​In Episode 192​ of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end, your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make informed decisions, so you can stop guessing or hoping. The next couple questions will tell you exactly what you need to focus on for 2024 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 190 and 191, part 1 & 2, and you'll be armed with everything you need to make 2024 your most successful year yet - financially AND for the highest quality of life. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And ​THIS podcast episode​ is the roadmap to making that happen. See you inside, Charlotte

Click HERE for my Free Training: 3 Steps to Your Profitable Farm What if you knew exactly what to do for the next 12 months to create the farm biz of your dreams? That's what my year end planning episodes will help you do. Part 2 (of 3) is Right HERE on the Profitable Mindset Podcast Today This episode will help you if - you're doing all the things you think you should be - but you're not fulfilled you have a lot of things you need/want to sell - which do you focus on? Which ones are right? You work long hours and hope there's a place in the future where you make enough money that you don't have to work as much. ​The full video training of this is in 5X Your Farm Sales and today I'm sharing part 2.​ ​Click the link above to listen to part 2 and start planning your most profitable and fulfilling year. Farmers often end up in two camps - they're not making money, overworked, overstressed, and wonder if they should give up they're making money - but overworked, overstressed, and wonder if they should give up The farmers who implement the coaching I offer learn to build sustainable farms from the get-go so they don't end up burnt out and quitting. I've put together 3 podcast episodes that'll help you create a farm life you love vs. the constant drain most farmers experience. If you've already built a farm but don't truly love it - that's okay! This plan will help you turn that around. There IS hope. Tune in and listen to part 2, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above to listen to episode 191 and start the first steps to create your profitable, sustainable, and fulfilling 2024 on the farm.

Click HERE for my Free Training: 3 Steps to Your Profitable Farm - LIVE January 15th. It's usually this time of year many of my clients start to panic and think… "It's almost the end of the year, where in the world did the time go?" "What did I actually get done this year?" ("not enough") "Did we make enough to get through the winter?" "What projects were left unfinished?" "How do I make next year better?" After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2024. Part 1 of this unique marketing plan you've probably never heard of before is below: Click the link above to listen to part 1 and get started planning your most profitable year ever. Over the years, I've learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business but a business that is fulfilling. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 7 years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired. Click the link above to listen to episode 190 and create your profitable, sustainable and fulfilling 2024 on the farm

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you've got a diversified farm and you're overwhelmed, overstretched, overbusy - please know you're not alone. You CAN turn things around. Truth is, you MUST turn it around or you'll do yourself and your farm in. (98% go out of biz by year five, losing lots of $$. Let's fix this.) This is my life's work - helping farmers turn their money-losing farm ventures into sustainable lifestyles. Here's the challenge - as farmers, we know a diversified farm is what's best for the soil, the animals, and our communities. Pastures dotted with grazing cows followed by scratching chickens define nutrient dense food! We've read and heard monocultures in agriculture are unsustainable. Acres and acres of just one veg or one flower -- lettuce, for instance - means lack of disease controlling species. So then far more chemicals are needed to get the product to the customer. But we cause ourselves problems when we confuse the end with the means. If we try to start our farms with diversification of products and sales, we'll do ourselves in. First - what do I mean about diversified? A diversified farm means you're selling: 1 - More than one thing (chicken, beef, eggs, flowers, veg, classes, events, etc.) 2 - To more than one type of person (wholesale customer, retail customer, trying to reach all the people) 3 - In more than one place (online, at markets, on your farm, on FB, IG, Youtube, Tiktok… all the places) I teach a very specific process to my clients in 5X to get their farms profitable. The process is simple. It works. My clients who implement the process turn around their losing ventures. But most farmers outside of my program won't implement it. Because it goes against what they see every other farmer doing! Today's episode of the Profitable Mindset Podcast will shed light on how & when to diversify. And - getting inside my coaching group is crucial - the hardest thing you'll do in trying to build a successful farm is go against what you see everyone else is doing. But you must if you want to succeed. I'm here to help. See you in Episode 189 of the Profitable Mindset Podcast. Warm hugs, Charlotte PS: 5x Opens Up Again in January - plan on joining. 👏

Click HERE for Farmers Coaching Farmers - Coach Certification Training On the podcast today you'll hear from two of my certified coaches who share how coach training has turned their lives around. Karen wanted the freedom of making a living with her own business. But after a few years she was still not making money and was overworked, stressed, and hopeless. She didn't see how she'd ever be able to make money doing what she loved. This is not to "blame" at all - but Karen was raised like many of us are. She was taught by well-meaning adults in her life to avoid making mistakes - at all costs. She was sent the message that, "mistakes are bad and a reflection of you - just don't do it." (Heck - I've even caught myself parenting my kids that way! It's so common!) Because of this conditioning, Karen lived in constant fear, doubt, and self-criticism that's plagued her for almost 60 years. Constant doubt and fear kept her stuck not doing things she KNEW would help her business. She started my coach training six months ago and is now a certified coach. She implemented what I taught week after week. An hour a week with me, then working through the material in her own head in between class. Her confidence grew magnitudes - unlike anything she's ever experienced. She's a different woman. She's a self starter now. She no longer fears doing something wrong - a fear she's let rule her for decades. Her life was so small since she lived in constant fear of doing something wrong. "I used to dread going to work. I'd panic seeing certain people." "I KNEW there was a better way to live, but I didn't know how, until I met Charlotte and found her coach training." "I live light and free today. I no longer take things as a personal attack - something I used to do regularly, my whole life." Notice the people in Karen's life haven't changed. SHE's the one who's changed. Imagine no longer worrying about what others think of you. That's the ultimate freedom in life. My coaches get to live that freedom. You can too. Consider this - farmers who take my coach training repeatedly tell me it's the BEST investment they've ever made in their life. Hands down. And it's for you, too. It includes a free year of 5X Your Farm Sales. It will blow your mind. Every relationship in your life will improve. You'll make money in your business. There are 10 spots left. Grab one. Love, hugs, and let's change your life together. You got this. Charlotte

Click HERE to Read About And Join Farmers Coaching Farmers Coach Certification Training Laura Patterson owns a microgreens farm in Washington state. She started her farm so she could quit her nursing job which sucked the life out of her. But she couldn't get her business to make enough money to replace her income. She was stuck. Trapped. She felt desperate to make money. Hear Laura's strategy for quitting her day job on the podcast today. It seemed impossible to get her farm to replace her income. Then Laura found the coach training I offer and learned how to make her business profitable. She quit her nursing job. Through coaching, she turned around her business AND her family life. She used to feel constantly frantic. Now she feels calm, content and peaceful. And she's making money. Calmly handling the challenges of farm and family. Laura implemented all the skills she learned in coach training. It was life-changing. It wasn't an overnight process. But it did happen over the last few years. A year ago she joined my coach training program to become a certified coach. Being coached by me changed her whole life, so she wanted to learn the same techniques to continue improving her life, relationships, and business for the better and use the skills with everyone around her. To make a difference in people's lives. Now she's a certified coach. She's making money doing the most rewarding and valuable work she can possibly imagine Laura's message to anyone wanting to feel better in life and improve their business: "The investment is so worth it. You have one precious life. Life will go by so quickly. You can shift now and make it so much more meaningful. I'm making a LOT more money but what's more profound is how much better I feel and my family. Charlotte, your coach training is so good - there's nothing like it out there. It's fantastic. I'm thankful to you for training me so I can have this exponential impact out in the world." ~Laura Patterson I only have 10 spots left in coach training that starts in December and runs through May. One hour a week. Become the CEO of your life - and your farm. Coaches in the training say it's the best investment they've every made in their life. Click HERE to join and grab a spot in this small, focused leadership program. Warmly, Charlotte Read About and Secure Your Spot HERE.

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you feel awkward or bad telling people very directly to "buy our _______ (meat, milk, flowers, eggs, tours, events…) …you're not alone. Today's episode of the Profitable Mindset Podcast will help you. I get requests from farmers every day to review their emails and help them figure out why they aren't making sales. During our review in the 5x coaching program, I see where they've gone wrong. They correct it and guess what? Sales happen. Truth is, people are super busy and their inboxes and social media feeds are full. They need very direct, clear communication if you want them to buy. But this can feel terrible for you to talk to them this way. Today's episode gives you very clear guidance on how to feel confident writing sales emails. How to confidently tell them to buy your products and sign up for your events. Tune in to Episode 186 and learn what you have to be willing to do to build a profitable and sustainable farm. Warmly, Charlotte

Click HERE To Read How to 5X Your Farm Sales and Sign Up This is where farmers all over the US and 15 countries are learning to calmly and in a balanced way, farm and finally make a profit. Here's what happens inside 5X Your Farm Sales Farmers are sending one email and making $2,000…before, they struggled to sell anything. Or sending one email and making $25,000. Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing, and struggling to move them. Imagine how the rest of your year will go when it's all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Here's what's inside the 5X Program: Expert group coaching with me weekly 2 private 1-on-1 coaching sessions for the year with our 1-1 coaches Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more ​Enrollment just opened and will only be available until this Friday, October 20th, at 11:59 PM PT.​​ Don't miss this opportunity.

Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm Raise your hand if you think or say the following- I never stop or sit down - I feel guilty, like I should be doing something productive because there's so much to do! I'm overwhelmed daily with all that needs to be done on the farm and in the house. I want to be "present" with my family, but I'm constantly thinking about what I should be doing instead. I'm exhausted, burned out, and need a break, but I don't see how that's possible. Then, I beat myself up, self-sabotage, for all the above. :( Good news - I've got help for you. There are 4 steps I'm teaching on Monday, October 16th, that will help you learn the skill of eliminating the overwhelm that most farmers find themselves in. And here's what I know to be true - when the hundreds of farmers in my 5X coaching program implement what I teach in this free training, they finally start to make - and keep - more money. You can't overwork and hustle your way to a profitable farm. That will never work. Instead, you've got to learn the skill of managing your mind in a way that creates calm, focused productivity instead of constantly reacting, scrambling, and overworking. It starts with learning the 4 Steps. Sign up and I'll see you there! A limited-time replay will be sent out if you can't make it live. Sign up to get it! Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October Dana immediately 3x'd their farm's meat sales when she implemented my email marketing program. Not because she's a unique special unicorn. She's an average farmer, like you and me, who decided she needed to invest in training to reach the goals she had in mind. Here's Dana's Full Success Story on the Profitable Mindset Podcast She didn't stop at just my email marketing training. She implemented all the mindset coaching I offered each week. She continues to be more and more profitable every year since. And in 2019, the farm income supported Dana quitting her day job and now be home full-time on the farm and with her kids. She used the 5x Coaching Program in its entirety (coaching and classes) and grew their farm slowly and consistently without taking on a lot of debt. But the biggest difference for Dana, like so many of my clients tell me, is how much calmer her life is now. She's married, has young children, a busy farm making more money than ever, and she and her family are calm and balanced. Yes, big farm challenges still come up, like 30% of their meat chickens dying earlier this year. But she and her husband calmly move through the upset quickly and get back to calm. In Dana's words: "I LOVE how peaceful our lives are now. In our past, we were working so hard. Now we get off the farm - even in summer - and do so many fun things. Our days are so much more calm and peaceful. Yes, big upsets still happen. And with coaching, I just face the challenge head on and maintain my cool Even though we still own a busy farm." Do yourself the biggest favor. Listen to Dana's interview now. Next, plan on joining Dana and 250 other farmers in 5x Your Farm Sales coaching program on October 17th. You'll change your life, too. The rest of the world, especially the farming world, might try to tell you that you can't make a living farming You absolutely can when you implement the skills I teach. Don't leave your success up to free knowledge here and there you pick up on the internet. You won't get to profit. I know this. I've been teaching and coaching for over a decade. Farmers who invest in personal and business coaching in 5x Your Farm Sales are building profitable farms. Dana now lives a life where she's free, peaceful, calm, in control AND making a living on their farm. This is for you, too. It's the hardest work you'll ever do. But - it's the most fulfilling thing you'll do. And you'll pass the skills on to those around you, and you'll take them forward in your life in all your endeavors. Click The Link Above to Listen to How Dana Built Her Profitable Farm Using the 5X Concepts. Warmly, Charlotte

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October "We just can't keep living this way…" My client had her farm's "open" hours clearly posted, yet people were dropping in outside of farm store hours, hoping to look around and buy something. My client was exhausted, frustrated, and falling really behind on her farm. Click the Link Above for the powerful and simple solution in today's Profitable Mindset Podcast Episode She wanted to give excellent customer service, and felt she couldn't give up the opportunity to make money! So she dropped everything and showed them around. But she realized her days were becoming longer and longer, and she was far less efficient. She also couldn't risk offending them - what if they didn't come back or told others about the poor service? This is a common complaint among farmers - once they start a farm, the public tends to think they can just stop in and get shown around. Or worse, wander around on their own. It sounds like a gracious gesture - to have an "open door" policy. I love the idea. But for this farmer, she was now working seven long days every week due to the constant interruptions happening during the week. She was frustrated, but also guilty and felt obligated to serve people. It's totally unsustainable - you won't be able to keep this up long-term. Today I teach you the difference between accommodating customers, giving really good customer service, and having boundaries. In today's episode you'll learn: What are boundaries (they're not what you think) How to serve customers without letting them control our time Two magic phrases that make people immediately respect you and your time You might be like my client, confusing boundaries with customer service. How do we serve customers on our farm without letting them control our time and how we go about business? Listen to Episode #184 Today and Create More Time and BETTER Customer Service. Charlotte

Click HERE for my free training, 4 Simple Steps to Create More Time Recently, a client requested coaching because she needed to increase her turkey price over last year by 50%, and she felt embarrassed to charge her customers so much more. I KNOW she's not alone. Today's Episode Will Help You Solve For This Many of you are in the same spot - you tell me you need to collect deposits on your Thanksgiving turkeys, (or deposits on your meat, milk, flower CSA, etc.) but you added up your costs and realized you should be charging so much more. You might feel sad, guilty, or even devastated when you calculate the cost of raising your farm products and then realize you've been losing so much money. If you're like many, you didn't figure in any pay for yourself, so not only are you NOT getting paid, but you've spent time away from your families that you can't ever get back. Today's Profitable Mindset Podcast episode HERE will help you Because - if you stay stuck in confusion, overwhelm, guilt, or another negative emotion when it comes to charging a profitable price, you'll never do the marketing you need to do to sell them. And you will go out of business. OR, you'll have to forever pump money into your farm biz from your day job and never get off that hamster wheel. Until again, you decide the hamster wheel life, the stress and anxiety isn't worth it, and you quit. The farmers in the 5x Program who implement the skills I teach, create profitable farms. They learn the skills necessary to set profitable prices and have an audience of people ready and willing to pay those prices using the marketing skills I teach. And they start with the shift I teach in today's episode. Let's get your farm profitable. This is the first step. Charlotte PS: 5X Your Farm Sales Opens Up Again October 17th. Plan on joining and spending the next year building your profitable, sustainable farm and calm life.

Free Training: 4 Powerful and Simple Steps To Create More Time A couple of weeks ago I coached a farmer who was forced to take on debt due to a family illness. Click the Link Above to Hear the Mindset Shift she Made The debt made her feel like she was drowning. Can you relate, if not now, at any time in your life? Let's face it, if you own a farm, there's a great chance you've got some kind of debt. Imagine having no more mortgage payments. Pickup trucks and tractors - paid off. Credit card debt is paid in full every month. I have client after client becoming debt-free after coaching with me for a year or two, three or five! It's possible to get out from under the overwhelm of debt - but you've got to make a change in your mindset to make this happen. As a matter of fact, if you DON'T change your mindset and instead pay off your debt… the old thinking will get you right back into debt again. Everything you do to create a successful farm and life STARTS with how you're thinking about it. Today's episode is the how-to on thinking about debt in a way that will move you forward toward freedom from the overwhelm of debt. Listen to Episode 182 of the Profitable Mindset Podcast Creating a more financially secure farm life IS possible for you. Warmly, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th ​Today's episode #181 of the Profitable Mindset Podcast is chock-full of marketing nuggets for your farm biz.​ Click the link above and you'll learn: The strategy I use to become profitable in the first couple of years on my farm How to find the right people for your farm products How to build your email list My friends Sandy & Jeni interviewed me for their podcast about women and how we run our businesses. They aren't farmers. But they know some farmers. I opened their eyes as to the powerful business-people farmers MUST be. Not only are we powerful in our businesses but our physical, mental, and emotional resilience and strength rival that of Olympic athletes. We face extraordinary circumstances that most business owners never have to worry about. Whether you're a grower, producer, or a sheep herder (or not), there are a lot of marketing nuggets in this one. ​ Click the Link Above to Go and listen. Big hugs, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Last week a farmer requested coaching because she was drawing a total blank when it came to writing emails and social media posts to market her beef. This didn't just happen once, it was happening week after week. You know what happens when you're stuck not writing sales emails and posts? You don't make any, or enough, sales to pay the bills. But it feels so REAL that you don't have anything to say when it's time to write. This is a super sneaky mental habit that keeps farmers stuck when they try to sell their products. It's not true at all - that you don't know what to say. But it feels true. That's the power of coaching - you show up feeling so stuck, and within minutes, the coaching technology I use gets you unstuck. Soon, you're unstoppable. We coached for 10 minutes and she inspired the most perfect marketing email - that you can copy word for word. Just listen to today's episode, learn the process to get unstuck, then use the email I wrote right on air for her. If you EVER get stuck not knowing what to say or what to post, this episode is for you. You'll learn my exact process to: Get instant clarity on what to write about Make quick, confident decisions during your marketing time Know *for sure* when you're on the right path Enjoy, Charlotte

Click HERE For Farm Marketing Bootcamp Invite When you hear me say, "Farmers deserve to be able to charge profitable prices." Do you believe me? Or do you get blasted with doubts like... "People are struggling - I can't raise my prices." "I just need to sell MORE so I can keep our prices where they're at." "I'm already priced high - I can't raise my prices anymore." "I just need to become more efficient on my farm to have more profit." Self-canceling like this is so common - and it breaks my heart. The farm products you sell - from flowers to veg, meat to milk... are transforming lives everywhere. But if you can't make money at it, you'll eventually go out of business, leaving your community scrambling for a substitute. One of the biggest struggles I help farmers overcome is to finally get consistent cash flowing on their farm - AND at a profit. >>You'll get a big leg up on how to do that in episode 179 of the Profitable Mindset Podcast HERE. Getting cash flowing on your farm is not what you thought the process would be. Today's episode will offer a perspective that'll help you shift to building your profitable farm with much more ease. The farmers in the 5X Your Farm Sales program who implement the coaching and marketing training learn to raise their prices - sometimes by double - and then still sell out. It's a learned skill to build a profitable, sustainable farm. It's not a matter of having the best products around. You've got to develop the mindset and marketing skills that'll support your business. Tune in to Episode 179 above and then... ...plan on joining us inside 5X Your Farm Sales in October. You'll spend the next 12 months learning the business skills you need to be successful and be here serving your community for the long run. Charlotte

​​Read about 5X Your Farm Sales HERE​ We're taking new farmers into the exclusive 5X program today. Don't miss out on being a part of the most popular high-growth program for farmers. Here's what's inside the 5X Program: Expert group coaching with me weekly 6 private 1-on-1 coaching sessions for the year with our 1-1 coaches Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more One group coaching call per week with our resident therapist/coach Advanced marketing strategies training teaching the process my clients use to double, triple, 5x & 10x+ their sales Learn the 5-Day Focused Sales Launch Access to a private Facebook group where you'll meet fellow farmers - watch the success they're creating with this program and you'll get to success even faster Exclusive copywriting coaching each week with our expert copywriter and author to level up your marketing A brand-new practical planner for you to organize your time and life. With a handy tracking tool to keep you on top of everything. Step-by-step guidance - what to focus on first, second, third, etc. You have our full support to grow your farm sales inside our exclusive farmer's community. ​​​Click here to learn more and sign up. ​ ​Enrollment is only available until this Friday, May 5th, at midnight PT.​​ Discover what happens inside 5X Your Farm Sales Farmers are sending one email and making $2,000…before, they struggled to sell anything. Or sending one email and making $25,000. Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. How? Because she studied the Advanced Marketing Strategies program. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing and struggling to move them. Imagine how the rest of your year will go when it's all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Because they're committing to doing the work. They work actively to focus on their mindset and marketing for one year. I know you're no stranger to labor. If you want these outcomes (and you're ready to put in the work) sign up for my program. ​5x Your Farm Sales, a Marketing and Mindset Program for Farmers.​​ The farmers I'm giving weekly feedback to are selling out in ONE email, which used to take them months They're selling more in ONE WEEK than they used to sell the whole season They're raising their prices to make a 40%+ profit, finally ​Your income will NEVER outpace your personal development. Our coaching is crucial to your farm, life, and emotional success. Not only are my clients making more money, but this happens, too… No longer feeling burned out Working reasonable hours Setting firm boundaries Scheduling daily free time for themselves (Yes, even with all the kids, all the farm projects) Feeling present with their family every day 5X'ing your farm sales isn't all about the money. It never is. Yes, money solves a lot of immediate problems. But 5X'ing your farm sales becomes about so much more like… Paid off mortgages Husbands and wives able to quit day jobs and be home full-time on the farm Healed marriages Healed relationships with parents and in-laws and kids No more monthly bill juggling because there's always enough in the bank Finally taking a family getaway during the busiest months of summer... with NO guilt ​And more. The average person will 5X their sales. Some less, some more, it depends on your commitment to the training, The more profit your farm makes, the more you can do for your community, your family, and yourself. ​​Click here to discover more. ​ ​Enrollment just opened and will only be available until this Friday, August 11th, at midnight PT.​​ Don't miss this, Charlotte PS: Reply to this email if you have questions - I'm more than happy to answer ​​Click here to check out 5x Your Farm Sales, a Marketing and Mindset Program for Farmers.

Click HERE for 6 Tools Farmers Need to Build A Profitable Farm Does the following sound familiar? You're working too hard for not enough return. You're doing many things, but not moving forward at the rate you should. You're sacrificing family time, but there's no payoff for the constant sacrificing. You're not making the money you need or thought you should. After teaching farmers to make money for over a decade, I've identified the top six tools you need to combat this and build a profitable and sustainable farm business. ​>>Click HERE to Sign Up and Learn the 6 Tools on Aug. 8th​ Learning to build a profitable farm is not just about making money. Sure, many of you can hustle and overwork to make money, but the stress and exhaustion are getting to you. Most farmers quit at this point. You've got to learn to do it a different way. You can learn the skill of building a farm from a place of calm and balance. If you don't learn today to farm with this ease, balance, confidence and good relationships, there's no future place you get to (a certain amount of financial income, for instance) that will feel any better. The brain does not work this way. In this free training, I'll share with you what does work. You'll learn how to access the tools that will help you fulfill your farm dreams. Your life dreams. The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible. Many people think farming is not a lucrative endeavor. My clients prove them wrong every day. My clients are selling out, often at the highest prices around. They've studied with me and coached hard with me to learn these tools. I'll teach these live on August 8th, at 10 AM Pacific. A replay will be sent out when you sign up if you can't attend live. You can view this class through August 12th. Learning and implementing the six tools on 8/8 will change your life. Your relationships. Your business. ​You'll want to be there, watch and learn. Click HERE to sign up even if you can't make it at 10 Pacific - you'll get the replay.​ When you attend the free training, learn the six tools, and commit to implementing them over the next year with me, here's what my clients tell me is happening: "My relationship has never been better." "We're the highest price producer at the market and the only one that sells out consistently, thanks to what we learned from you." "I've learned I can have time for myself daily, even amid this busy, demanding farm." And I will also help you learn how to create that in your life. Sign up and attend "Six Tools Farmers Need To Build A Profitable Farm" on August 8th. Yes. FREE. (replay sent same afternoon) Let's go. ​Click HERE to Sign Up​ See you there, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Today, you'll meet my team of coaches who work with farmers each week, supporting you in calming down your days, improving your relationships, and finally making a profit in your farm business. I hand-picked this team, pulling from many qualified candidates - they are the best coaches on the planet for farmers. And they've got a treat for you today! I asked each of them to come up with some common struggles they coach on, and they're sharing those solutions with you in this episode of the Profitable Mind Podcast. Each of the 5x Coaches has a unique set of skills and today, they share a few ideas that will help you uplevel your life and business. Elana works with our farmers in private 1-1 sessions, so you can address issues you might not want to talk about publicly. Sandy has been a Marriage and Family Therapist for 28 years - she helps farmers each week transform some of the most difficult relationships that are often enormously challenged because we often live AND work together as farm families. Gemma's our resident copywriter and author and gives direct feedback each week on your marketing pieces or web pages so you can sell more products. Together we're a force creating a group of farmers who are unstoppable in what they can achieve. Listen to Episode 176. These are your coaches for the next year inside 5x Your Farm Sales. Plan on joining us August 8th for a year of coaching and marketing training and turn your life and business around. Life is short. It's precious. It's YOURS to do with what you want. Together, my coaches and I will help you plan your dream life and then create the plan while we support you in executing your plan. See you in this episode AND in 5X Your Farm Sales. Let's go. Warmly, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Three days before her wedding, flower farmer Colleen Taugher sat down with me to record this podcast episode. She was calm, balanced, energetic, and stress-free. Even during the busy flower season! Plus designing her own wedding bouquets. She credits the 5x Coaching program with allowing her to easily and calmly plan her wedding, do all her flowers, and take off for a 10-day honeymoon. All while managing a busy flower farm and employees and fulfilling her floral design orders. And she's making more money than ever in her business this year. You see, over the past year in the coaching program, she's learned to increase her prices by enough to hire help and still make a profit. She credits the Time Management class I teach with balancing her ADHD brain. She is no longer in constant reaction mode on her farm. She could get off the "hamster wheel" she felt she was running on in the past. Life's too short to be stressed and overwhelmed. She started with the 5X time management program, and Colleen went from feeling frantic and overwhelmed to farming and wedding planning, feeling fun and balanced. With my program, she learned to be realistic with her schedule, and her brain calmed down. She implemented the coaching and teaching and became much more productive. And. Did I mention Raising her prices up-leveled her customer base. The bargain hunters dropped off, and more enthusiastic people eager to pay her higher prices showed up instead. You'll be inspired by what Colleen has done in the past year with coaching. Listen to her success by clicking the link above. Plan on joining us in 5X Your Farm Sales in August! When you implement the teaching and coaching, you'll create success in your life and business that you never imagined possible. Working harder does not make you more money. Otherwise, every farmer would make tons of money - NO ONE works harder than farmers. Listen to Colleen's story of success. Then let's make yours a reality, too. Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Most farmers think it's normal to be stressed, overworked, and struggling financially. This is what they know and see around them, so they accept this is just how it is. But, do you know that up until the depression, farmers were considered highly esteemed members of society who created lots of wealth with their farms? >>Click The Link Above to Learn Why It's So Hard To Make A Living Farming They paid for their kids' college. They bought some of the first cars manufactured. They traveled the world. My great-grandfather owned the largest beef cattle ranch in the the Northwest. He had 13 different meat markets. He was a wealthy man. He was highly respected in our community. But something changed early in the 1900s that created today's environment of farmers in poverty. Some on food stamps and public assistance to continue the family farm. Once you know the history I share on the podcast today, this perspective shift will help you feel eager to build your own profitable farm. My clients are creating a new reality where they can have a work-life balance and make a good living farming. >>Tune in to episode #174 And Learn the First Steps to Building a Profitable Farm

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th It's soo disappointing when you send an email or put up a social media post to sell your meat, milk, flowers, or vegetables. And then crickets. You don't sell a thing. Or at least, not as much as you expected. You instantly feel frustrated. Or defeated. Or sad. You make it mean you did something wrong, or it should've worked, and it didn't and that's a bad thing… >>Click the link above to hear how I address this - and the fix, on the podcast today. This is a totally normal and default reaction for lots of farmers. But it's super problematic. Because when you try to sell, and you sell nothing, the way the brain works is then you're stuck taking all sorts of un-useful actions. You end up signing up for more work! Maybe you add a sales outlet like another farmers market or drop location or different packaging. Or you offer a discount. The bottom line, if you don't fix your default response to sales fails, you'll do yourself and your farm in. Eventually, you won't make enough money for the work to be worth it. >>Click the link above and tune into Episode 173 and learn how to recover quickly from sales fails Let's get your farm profitable. Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Last week a farmer showed up for coaching stressed because she wasn't making enough money to hire enough help. She feels like she's on a hamster wheel, wearing herself out but not getting anywhere. She was even wondering if she should just quit, it seemed hopeless to her that she could ever make enough money. I know you get this! And I've got you. I've coached on this a hundred times in the 5x program and the solution is on the podcast today. >>​Click the link above to Listen to Episode 172 on the Profitable Mindset Podcast​ One of the beautiful benefits of the 5X Coaching program is that business coaching on this topic is always available. It's a click away. In about 15 minutes, we sorted through why she was wearing herself out and how to fix it. Before we solved the problem, she was trying to do two things that most of you do when you need to make money. These two things DON'T work and I explain why on the podcast. It seems logical that they should work, but I've been doing this work with farmers for a decade and there's only ONE way to make more money in situations like this. ​Tune in so you can get your farm profitable, too.​ So many farmers don't do the personal development work to get profitable, so they think it's impossible to build a profitable farm. It absolutely IS possible, but you've got to grow yourself and your skills. There's no way around that step. It's hard work. The hardest work you'll do is to grow and develop yourself - and then your farm. But remember - I've got you. I teach you how step by step. >>​Click the link above to Listen to Episode 172 on the Profitable Mindset Podcast​ Then, be ready to join 5x Your Farm Sales when it opens for registration on August 8th.

Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells A few years ago, a rancher who owns two different 10,000-acre cattle ranches wanted my help because his website wasn't making him money. When I looked at his website, it looked like a Hollywood-produced movie! It was spectacular. My guess is it cost around $100,000 for that site. And he still wasn't making money. That's because it's not the fancy design or the website platform that makes your farm profitable. Your site will work on (most) any platform and doesn't need to be anything fancy, as long as you include the three crucial and simple things I'm teaching in Thursday's free website training. ==>>​Click HERE to Sign Up, Replay Available Same Day​ You'll learn what you must include to have an effective, money-making website. It's happening at 10 AM PT; the best part is that you can implement these skills immediately. There'll be a replay available for one week. I'll teach for about 45 minutes, and then I'm bringing two farmers on camera with their websites to get in-real-time feedback. If your website is not bringing you consistent, paying, and repeat customers, you'll want to sign up and attend next week's free training. ​Click HERE to sign up and get YOUR site driving more sales​ (Yes, there'll be a replay sent out afterward.) Charlotte

Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells I know this is driving a lot of you crazy! Last week a farmer showed up to our coaching call frustrated because her employee takes 2 hours to milk the cows and it takes her 50 minutes. Then, a vegetable farmer said his employee takes twice as long to harvest a row of beans and misses half of them. >>Click the link above to Learn What To Do When Your Employees Aren't As Fast/Good as You When you make yourself feel frustrated because you think your employees should be working harder, smarter and just overall better…. …you cause yourself even bigger problems. From this place of frustration, you end up doing more of the manual labor because, well, let's face it, "if you want a job done right, you gotta do it yourself" comes to mind. From this place of frustration, I hear from some of you that you're finding other jobs for the employee that are NOT what you hired them for, because you end up doing the milking and the harvesting. And all the things. From this place of frustration, when you DO try to go inside and work on marketing or some other money-making activities, you're looping and spiraling on so many negative thoughts you can't focus. See all the problems you create for yourself when you think employees should be as productive as you are. I've got a solution on the Profitable Mindset Podcast today. Episode 170. Tune in HERE and learn the first step to fix this problem. I think you'll find the solution surprising. It's NOT that you have the wrong employees and have to fire them all and start over. The BEAUTIFUL thing about this solution is - it's 100% within your control. Tune in and learn how to manage your employees and yourself when they aren't working as hard or as efficiently as you. You're not alone. And we can all fix this. See you in episode 170. Charlotte

Click HERE to Sign Up for my Free Training: Create a Farm Website that Sells There are five mistakes farmers make in their marketing that you don't even realize are mistakes. It's what you thought you were supposed to be doing. It's okay - these mistakes are totally fixable right now. It's what everyone (or "experts") told you to do when you started your farm. But these mistakes will prevent you from making enough sales to be sustainable. Click the Link above to Play and Hear what they are, and you'll hear the antidote, too: how to avoid them or fix them. This is for you whether you're brand new to farming or a seasoned veteran. Now - don't beat yourself up if you're making these mistakes. I think everyone is - then, in 5X Your Farm Sales, they spend the first couple of weeks, like you'll do now, cleaning them up. If you don't focus on fixing these mistakes, you'll be stuck making enough money to survive on your farm. It's my mission to give you the information and tools to help you succeed and become a profitable farm, no matter what you sell. >>Tune in HERE and Learn the Top 5 Mistakes and How to Fix Them Charlotte

Free Training Click HERE: Create a Farm Website that Sells "Branding." It stops up many a farmer! Usually, they fall into one of two camps: Either they think they don't need a brand, and they ignore it. Or if they do, they think branding consists of a logo, website, tagline, mission statement – or maybe all your followers on social media. I'm as guilty as any farmer in these two categories - I fell into the first one years ago, thinking my three cow dairy was too small to need a brand. But I'm here to tell you, you DO need a brand -- and a professionally designed logo, website, or mission statement is NOT branding! Those things are only one piece of the pie, and given the enormous start-up costs of a farm, they are usually best to come after you've established your brand. So if you haven't spent much time working on branding yet... Or if you have your logo and website in place and think you're branded... And especially if you have a website, logo, or goals established and you're NOT making tons of money from them... Then today's post is for you! Click the link above to hear why farm branding is essential and how to achieve it.

Click HERE for my Free Training: Create a Farm Website that Sells Marketing our farm products means we must connect with enough people to buy at a profitable price. But this one idea, "connect with enough people" often paralyzes farmers. As usual, I've got help. >>Listen to Episode 167 Overcome the Paralysis of Feeling Introverted Recently during Farm Marketing Week, I heard objections like: People are so exhausting. I know I should send sales emails, but I'm paralyzed And the most painful, "Ugh do I really have to talk to people? I hate people." When you're exhausted, paralyzed and uncomfortable dealing with lots of people, you don't market. You don't sell enough products (or any at all). You don't make money. Eventually, you give up. Or continue pumping money into your farm from your day job, hoping marketing will magically get easier. But the hard truth is, if we're going to run profitable farms selling direct-to-consumer, we HAVE to interact with people, there's no way around it. These online AND in-person interactions can be exhausting when you identify as an introvert, though. Let me help make it easier for you. Today's episode on the Profitable Mindset Podcast will make engaging with customers something you can start to look forward to. Farm Marketing for Introverts: How to sell when you're NOT a people person. You're going to learn: The difference between being introverted & extroverted and why that's important My favorite technique to help you stop being worn out by people This is the absolute best way to move your farm from "struggling to make ends meet" to thriving and growing and finally profiting! Warmly, Charlotte

Click HERE for my Free Training: Create a Farm Website that Sells It can be sooo disappointing when you spend months preparing for your busy season selling your flowers, meat, eggs, or farm events - all the things. Then you send your sales emails and… it's a big flop. You don't sell nearly what you thought you would. It is so disappointing. Maddening, even. You put hours into getting your verbiage just right. Therefore, you should've sold a lot more. We've all been there. And of course, I've got help on the Profitable Mindset podcast today. You'll learn WHY your sales weren't what you expected. In THIS episode, hear a few simple mindset shifts and strategies that will get you selling more consistently. The farmers in 5X Your Farm Sales are focusing on this technique and it's paying off. You're hearing farmer after farmer on the podcast sharing their success when they start implementing the mindset coaching we offer in the program. You'll get a taste of it in today's episode - see you there. Charlotte

Click HERE To Read How to 5X Your Farm Sales and Sign Up This week you saw me coach clients on raising their prices and reaching a goal of selling out on their Farm to Table dinner tickets. You saw me rewrite a sales email that previously was not making sales. Mindset coaching is the key difference in why some farmers get to success, but most don't. Your farm's income and success will never outpace your personal growth. 5X Your Farm Sales is the personal development program overworked and underpaid farmers everywhere are using to reach the success they never imagined possible. And, it's here for you, too. We do this kind of coaching EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whole season. They're raising their prices to make a 40%+ profit finally. Join Now and Begin 5X'ing Your Farm Sales AND Your Life All because they're committing to doing the work of working on their mindset and their marketing for one year. Not only are they making more money, they experience this: No longer feeling burned out Working reasonable hours Setting firm boundaries Making daily time for themselves Feeling present with their family every day You've got to know, though, 5X'ing your farm sales is not all about the money. It never is. Yes, money solves a lot of immediate problems. We solve those for sure! But then, 5X'ing their farm sales becomes about so much more. Paid off mortgages. Husbands and wives able to quit day-jobs and be home full-time on the farm. Healed marriages. Healed relationships with parents and in-laws and kids. No more juggling bills each month because there's always enough in the bank. Finally taking a family getaway during the busiest months of summer… with NO guilt. And more. INFINITELY more. The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching. And then you find – The more profit your farm makes, the more you are able to do for your community, your family, and yourself. It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil. It's about working hard and seeing your customers have better health and better lives because of your farm products. It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills. And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers. Inside, you'll get one year of: Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5-Day Focused Sales Launch Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth The latest bonus – a 5X Your Farm and Life Planner is included with your membership.

>>Click HERE to Learn to Sell Out With One Email On Tuesday, May 2nd at 10 AM Pacific, I go live with farmers all across the country on Zoom to review marketing materials. Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" ​This WILL be you if you implement even half of what I teach during Farm Marketing Week. ​Sign Up HERE.​ My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!

Click HERE to Sign Up for Free Marketing Coaching Today on the Profitable Mindset Podcast, you'll meet Sharleen, a 5th generation cattle rancher on the island of Kauai. She's been in my 5X program for over a year now, and like everyone who implements the coaching we provide, she's creating results in her life she never imagined possible. >>Listen to Sharleen's Inspiring Success I was inspired by her explanation of how Hawaiians view their farmland, farm animals, and even their kids with a form of respect I've never heard of before. Her story on the podcast changed how I think of my own little piece of heaven on earth. And I know it will you, too. You'll hear how her family told her to go get a career first, because they thought, "you've gotta have a job to afford to work on the ranch." That's the past. She's telling a different story now. Sharleen is changing her family legacy to one where you can ranch full-time and make money. A story that you can tell for your family farm, too. She's learned through our work together that farms and ranches are profitable when you learn the skills through coaching to make them so. So why isn't everyone doing it? It's hard work to implement new ways of thinking. Hard work that Sharleen's not afraid to do. Because the payoff for her has been life-changing. She's paid off their mortgage. She retired her brother from his day-job to ranch full-time and make a good living. Next, she's retiring her husband to be full-time on the ranch. AND make a good living. My clients are creating this by implementing the coaching and training I offer in the 5X Program. 5X Your Farm Sales opens up for registration on May 2nd. Plan on joining us and rewriting your family legacy. Plan on working harder mentally than you've ever worked before and creating more success than you ever dreamed possible. Sharleen and all my clients will tell you it's worth every bit of hard work. >>Click the link above and listen in Charlotte

Click HERE to Sign Up for Free Marketing Coaching Robert is a 19 year old college student, living at home, building his farm. And he paid to be in my program BEFORE he told his parents. He's so glad he did. Last month, he just made $7,000 in one week with his 5 day sales launch I teach farmers how to do. Whoa! What college kid is making tens of thousands of dollars in his own business while studying in school? And isn't it fascinating that the reason he's in college is at his parent's request because they don't think he can make a living farming. Yet, he already is. It's not luck. He didn't start out profitable. He's learned how to make money on his farm since joining my coaching program last August. I asked him why he was drawn to this work since most 19-year-olds are off doing other things, not typically personal development. He said like most farmers, he thought he needed to work harder to make more money. But that wasn't working for him. He couldn't possibly squeeze out any more hours, but he couldn't see how to make more money unless he found more than 24 hours in a day. Listening to my podcast, week after week, Robert heard me talk about this exact problem farmers need to solve if they want to get profitable. Working hard to make money gets your farm only so far. About $50K to 250K in sales, most farmers realize they're working ALL the time and taking home very little, if any, money. Working harder will not build a profitable, sustainable farm. Instead, my clients learn what does work. You've got to go inside and do the harder work of building your brain. You've heard the phrase - "work smarter, not harder." It's 100% true if you want to move your farm beyond where you are right now. Robert, at age 19, was fully aware he could not physically exert any more energy, but he wasn't where he wanted to be financially. So he knew there must be a way to do this - he heard about client after client in the 5X Program doing it. So he took the risk, paid the fee, joined my 5x program, and has worked smarter ever since. And he's making money on his farm. As a full-time college student. You're going to love our talk. In my 5X Facebook group of hundreds of farmers, Robert is everyone's inspiration. Listen to our conversation and you'll be inspired, too. Then - plan on joining Robert when the 5X program opens up in May. Whether you're 19, or 80, or anywhere in between - you'll learn the skills to make money on your farm. Charlotte

Click HERE for All the Details of Coach Certification For Farmers It's time. Coach certification is open today (to everyone) but only for a limited time. Want to know if it's right for you? Listen to this week's podcast by clicking the play button above. This episode will blow your mind because it blew mine. I was humbled when listening to these farmers' jaw-dropping transformations from what they studied, learned and applied in my coaching certification these past 6 months.. I couldn't believe how their lives have changed forever, and it's time for yours to do the same. First up, meet Jenn, a veterinarian and a farmer, who's been unhappy and unfulfilled in life for years. and thought she'd just have to go through life this way. She couldn't see any other way. So many women are like Jenn - they tell me they feel like there's something else they're meant to do; something's 'missing' in their lives, but they don't know what. And that what they've spent their life learning to do, is not fulfilling them. As soon as Jenn read about my coach certification program, she knew immediately she had to sign up. She said it was the fastest financial investment she's ever made. And she hasn't looked back since. From day one, she says, "I know this is exactly where I belong. I've found my life's purpose, I'm living my life's purpose." Jenn no longer feels this low-level unhappiness. She's excited to bring coaching to the stressed-out veterinarian world. Starting immediately and in the few months since, Jenn transformed many areas of her life: –she learned to let emotions easily wash through her mind and body and dissipate instead of stuffing them down, which research tells us leads to anxiety and depression. . –from day 1 of class, Jenn used the simple coaching techniques I teach to help her colleagues and peers feel better. –Jenn feels this deep knowing that THIS is the missing piece in her life. She's learned the skills to bring coaching to the stressed-out veterinarian world. Across the board, everyone in the coaching program feels this sense of great purpose and deep fulfillment knowing Here's what you need to know about coach certification **Training starts in May **6 months of 1 x 90-minute weekly zoom class **You'll become a certified mindset and business coach **Investment is $6,000, paid in 6 monthly installments Plus one year's free membership 5X Your Farm Sales, added when your current one expires. Not in 5X Your Farm Sales? That's alright. You can still join coach certification training, and we'd love to have you. ​ Click HERE to start your life-changing journey I can keep telling you how profound this coaching certification is for farmers, but hear it from them instead. You'll hear it's the most heartfelt and significant thing they've ever done. "I'm supporting my family now. My husband is home to help with the farm full-time. He got to leave the job he didn't enjoy. We paid off our house. Our business reached six figures. I've reached all these goals on a practical level, but those mean so little to me compared to how this program has changed me on a personal level." ~Lori Hernandez It's your time to take your life, farm and future to the next level. You can begin your coach certification transformation by clicking the link below. ​Grab one of the remaining spots for Coach Certification HERE. >>Registration closes on the 6th of April at midnight Pacific Time Charlotte PS: Last year, it was a frenzy and every space filled up in 72 hours. Don't miss your spot. See you inside soon

Click HERE to Sign Up for Free Marketing Coaching You have one precious life to live. You don't want to get to the last decade of your life and realize you were there for everyone else but didn't pursue enough of what you wanted. This is often why people come to my coaching program - they aren't creating or following through on their farm dreams. Or their life goals. >> Click The Link Above to Learn the Skill of Following Your Dreams But to follow your dreams of building a farm and living days that fulfill you, you will have to tell some people, "no, I can't help you with that, I have to prioritize MY farm, MY self." And when you prioritize yourself and your dreams, some people will feel disappointed. Most of us try to avoid disappointing others at all costs. At the cost of our dreams, our goals, and our fulfilling life. But there's another way. When you learn the skill of letting people down (yes, it's a learned skill), you will get a taste of what it's like to live a more fulfilling life. Living your dreams will always involve telling some people things that will make them feel disappointed. And it can feel really terrible to know others are disappointed. And today, I teach you how to do that with ease. When you learn this skill, you'll create results on your farm and in your life that you never thought possible. Because if you continue believing, "I can't disappoint others," it ALWAYS results in disappointing yourself. When my clients realize this, their minds are blown. What if it's okay for others to feel disappointed if you say no? Today I teach you how to learn a crucial skill that will allow you to live a fulfilling life and follow through on your dreams. Stop beating yourself up by not following your dreams. >> Listen to Episode 160 of the Profitable Mindset Podcast Charlotte

>>Click Here to Purchase the Video Training of the Marketing School Joel and I Teach You know if Joel's in the house, you're in for a story or two. Or three ;) One of the most delightful experiences of my farm life was when Joel stayed here at my place for the weekend a few years ago. He did this two years in a row. During the day, we taught marketing in person, here on my farm, to about 50 farmers. I was astonished to notice while I was on stage teaching Joel was furiously note-taking the whole time. I didn't expect that. A part of me thought that when you get to Joel's age, you don't have to take notes anymore. He's been around the world many times, he's seen everything in the farming world. Heck, he taught more people how to farm than anyone. So to see him absorb every word I said is reflective of the self-proclaimed lifelong learner he is. Since then, we've teamed up to teach Stockman Grass Farmer's Marketing School. Listen to our episode today. Hear the stories and the mutual admiration. Watch our interview. You'll learn, too. Then, buy our marketing class. It's the best $297 you'll spend. 100% of the proceeds go the the Stockman Grass Farmer, a huge resource for farmers. Come see us live again, in person, in October. Don't choose one or the other - video or live. Do both. We're a lot of fun on stage. He's a storyteller, and has 60 years of farming expertise to share. My expertise is how to make money using modern marketing methods. Our combined talents are lethal and have farmers having success like never before. Listen HERE. Charlotte PS: Purchase our 2 day workshop from Stockman Grass Farmer HERE

Get on the Waitlist for Free Marketing Coaching in May HERE Farmers often share with me that you started a farm to have the freedom to do what you want when you want. You wanted to make your own schedule, so you can have more time doing what you love. You think you can spend more time with your family because you're not going to a day job. Ironically, what often happens is you end up with zero freedom. You're working long days or early morning late nights before/after your day job. You're locked into another job to pump money into your farm But you can't figure out how to get off this hamster wheel. It seems like harder work should get you out of this pickle. Because that's what worked to get your farm started. But what worked to start your farm is not what works to get it profitable. There's a set of skills you'll have to learn in order to create time in your farm biz to be the CEO instead of the constant laborer When you do this, you're now shifting into the role of leader on your farm. Then, you'll lead your farm to profit. Today on the Profitable Mindset Podcast, I share with you the #1 thing I teach my clients that gives them the skills required to create freedom every single day. Then you can regain that elusive feeling of freedom you wanted when you started your farm. >>Click HERE to Turn Overwhelm into Freedom Charlotte

Get on the Waitlist for Free Marketing Coaching in May HERE There's something I teach that no one else in the farming world is teaching. And I teach it because it works - my clients, farmers, everyone, make money and have calm lives. They don't just make money - they make more money than they've ever made. As in, they sell 30 cows in 1 week when it used to take them all year. That's $100,000 in sales. They sell 24 lambs in 24 hours with one email. Again, used to take them all year. >> Click HERE to Find Out How in Episode 157 I could go on and on with the success they're creating because they're learning through coaching to become the CEO of their farms. There's no program getting these types of results anywhere else in the industry. If you want to feel personally fulfilled and make money on your farm finally, you'll need to create a plan to implement what I'm talking about today. Farmers making money have learned through coaching to take unrelenting ownership of everything in their business and in their lives. They're learning to take full responsibility for every result in their business. This extreme ownership of your results requires you to become a strong, resilient person. How do you become strong and resilient? Only through adversity. ONLY through doing hard things. And - it's work worth doing. It can feel TERRIBLE when you first realize that you've created every result in your life, even the ones you don't like. When you first learn to stop blaming everything else for all the problems, often your immediate reaction is to beat yourself up. After all, if YOU'RE the one responsible for the failed sales and employees not working out… then you have no choice but to beat yourself up, right?? No, you can totally learn to NOT beat yourself up. Through coaching in the 5X Program, you'll learn to take extreme ownership of all your results and be excited about that realization. I teach you how to own the results you've created, how to not beat yourself up for doing that and not knowing, and then how to create results you love. This is why today's episode is especially a mandatory listen. >> You've Gotta Learn to Become the CEO in Your Farm Biz. Today I share with you how. See you in Episode 157 of the Profitable Mindset Podcast. Charlotte

Get on the Waitlist for Free Coaching in May HERE The farmers I coach are learning their mindset is what determines whether they make money or not. They learn when they expect success - it drives success away. We regularly coach on this in our group coaching sessions. Listen to the episode to hear how you're doing that. Here's the path farmers take in the 5X Program: They show up not making enough money, or enough profit, or enough sales. They implement the coaching we offer. They shift their mindset. They have success. It IS that simple. I know at first you might be skeptical… …thinking - "it can't be that simple!!" Our brains want to make us believe the process is very complicated. We have the perfect justification - "it's hard to make money on a farm." If we believe the process is complicated, then no wonder it's hard for us to get profitable. "Our farms would not be losing so much money if it's simple." we think. But it truly is simple. Now, it's not easy, but only because shifting the thoughts in your brain is hard. But it's hard work worth doing. And the farmers in 5X love how coaching supports them in doing this hard, but simple work. There's something you're telling yourself that's preventing you from making money. And I know what it is, because it's a mindset every farmer first comes to me with. Tune in to today's episode of the Profitable Mindset Podcast. If you think you'd get profitable sooner than you are, or if you think things should be happening faster, or your website or marketing should be working better - Tune in and hear how that expectation of success harms you. Charlotte

Get on the Waitlist for Free Coaching in May HERE As farmers, we move fast and get a lot done. We deliver a calf, puppies, and babies - in the middle of the night. Then get up and milk cows before anyone else wakes up. Get 'em all breakfast and off to school or work, AND THEN go deal with customers, fix a fence, weed a bed. We pound out a constantly evolving to-do list. People look at us as if we're super-woman. And on a good day, we feel like superwoman! But at some point, this catches up with us and we know something's gotta give. If hard work pays off, we're wondering why that's not working out for us. We wonder, why am I overworking and still not making what I should? One of the problems - and the solution - is in today's Profitable Mindset Podcast episode 155. Click the link above to Learn the Solution to overworking/underearning You may be unknowingly doing this. Today's episode will help you become aware of this bad habit that will lead to overwhelm - and help you turn it around. So you can get more of what's important to you and your farm completed. Without the overwhelm. Without overworking. Charlotte