Profitable Mindset

Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. It truly sucks to wake up each day, and you can't get started on new things because you're still catching up on yesterday's unfinished tasks. Or last week's. Or last season's unfinished tasks and projects and goals. I get it! That used to be me - and it's okay if this is you. But here's the problem: You won't ever become profitable if you haven't mastered using a calendar. Yes. It's that crucial of a skill. The most successful farmers I work with have learned to prepare before the week starts. If you're trying to prepare when you're in reaction mode because you've started the day responding to all that needs to be done, you're already behind the ball. I've got two resources today to help you. This resource is free and is today's episode of the Profitable Mindset Podcast. Listen now. It's a simple time management exercise the farmers in my program do to create huge success. 2. Sign up for my free time management training for farmers: ​How to create MORE time and MORE money on your farm.​ Success won't happen if you don't learn how to master calendaring and then master your follow-through of the calendar. If calendaring, planning, and scheduling sounds confining - it's NOT. The farmers I work with will tell you it's the most freeing thing they do because things get done, and their free time is totally free. It might seem like such a complete fantasy now. But this IS possible for you, too. Life's too short for you to be spinning in overwhelm. Today's resources will move you ahead and help you WIN at life. Imagine going to bed each day and then waking up each morning feeling accomplished. Complete. Free. In control. And productive. This skill is available for you, too. Let me show you.

Let's Meet HERE to See if Time Management For Farmers: Six-Week Boot Camp is for you. Julia Bell knows firsthand how grueling it is to show up to farmers markets week after week… …when you're not making money. She wanted to give up and quit several times in their 9-year farm journey. She felt resentful of working for years, not paying herself a dime. She just wanted to be a wife and mom to her three young boys. Julia worked so hard in my program these last few years and she's finally reached her dream. In Julia's words: "There's no shortcut to the top." "And there's no quick fix to anything worth having long term." So many farmers think the solution to making money is to just work harder on the farm. But please hear me - that'll never get you there. You can't work hard enough to overcome not knowing the skills of money making, time management, and mindset. What I call the "three pillars of a profitable farm." Julia put in the hard work - coaching with me for years - to learn and implement money-making, time management and a profitable mindset. "We've used your program to build a sustainable and profitable farm." "We pay people to do the hard labor so I can do the things only I can do - be a wife and mother." "And I'm well-paid for the marketing work I do for our farm." "Now I have a feeling of peace, I'm present with my kids, in my home, where I want to be, and money's coming in." "This is how good it can be when we do the scary things you teach of raising our prices, hiring the help, training the help, and managing our own mindset around it all." It used to be impossible for them to get away on vacation. But today, Julia and Blake, and their boys take multiple camping trips each summer as a family and several other vacations throughout the year. Julia's finally living the life she only dreamed of and for years did NOT think it was possible. Hear Julia's farm journey to get their farm profitable over the last few years. And please know - this is for you, too. Julia says, "Farm on your own without coaching and be miserable and overworked and feel like a lost fish." "OR, you can use this program to have all the resources you need to build a profitable farm and a fulfilling life." For Julia, that fulfilling wife means she's: A mother. A wife. A farmer. Making money. With peace and fulfillment. Please listen to her powerful story of hope on the Profitable Mindset podcast today. And know - if you're looking for something to get you profitable NOW or in a month or two… it'll never work. Farms become profitable when the owners take time to grow and learn the marketing and mindset skills to do it. If you're interested in building the peaceful and fulfilling life Julia has, let's meet up on Zoom HERE and see if we're a good fit. Warmly, Charlotte

Find 10-20 Hours in Your Farm Week: Meet Me HERE and Learn About Time Management For Farmers: Six-Week Boot Camp Are you tired of just "surviving" life? It's not just you. I meet so many overwhelmed and stressed farmers. It IS the nature of the business we signed up for. But if we don't learn to manage for the overwhelm and stress... ...we start to resent the people, animals, kids, customers - anyone who demands our time. I remember being so desperate to get out of overwhelm that I'd daydream about the farm disappearing, and I'd wake up in a studio apartment with a simple 40-hour-a-week job. I knew it was bad and affecting my health, but I didn't know how to get out from under it all. I learned, and now I teach farmers the same time and life-management strategies and mindsets that saved me six years ago when I felt like I hit bottom. Listen to Today's Episode of the Profitable Mindset Podcast Overwhelm prevents us from making money, and more importantly, it's making us sick. Then, we end up beating ourselves up for it all. Well, I say, "No more!" Today's episode is about learning to drop the guilt and start creating space for you to get out of overhwhem. I hope you'll try the exercise I teach on the podcast today. I've been right where you are. And when I implemented this, my whole life changed and I had to share with you. Now, I spend my life teaching farmers how to make money. And it starts with learning to manage your time. And step one in learning to manage your time… is the skill I teach today. Tune in and give it a try! Warmly, Charlotte Interested in finding 10-20 hours in your week? That's what farmers do in my Time Management for Farmers Boot Camp. It's a six-week coaching program that includes my Master Your Time/Master Your Life online course, plus live coaching. It's life-changing. ​Click HERE to meet me on Zoom and see if it's right for you

Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm When we start our farms, we often have this secret thought... "Wouldn't it be great if we could support ourselves full-time on the farm and quit our day jobs?" And then you get further into the business and realize how expensive it is. How hard the work is. How stressful it is. And you start to doubt. Today you're in for a treat that'll curb your doubts and give you hope. Brooke Palmer, a winter tulip farmer near Ithaca New York, is sharing her success story on the Profitable Mindset Podcast. She joined my program two years ago, frazzled, teaching during the day and squeezing in farming every other moment of the day and night. She didn't enjoy selling. She didn't even know how to sell - her process was stressful and time-consuming. Once she joined Farm Marketing Mastery, she studied and implemented the three pillars I teach over the year. She raised her prices. She started selling efficiently and calmly. She sold out. She re-joined for a second year. She continued getting my feedback and coaching, improving her selling and time management. This year Brooke fulfilled her dream of quitting her high-school teaching job to farm full-time. She learned the skills I teach so her farm could replace her income. Please know that she's no different than you and I. Brooke's here to share her journey so you can have hope and confidence that you can build a profitable farm, too. Perhaps you want to quit your day job, retire your spouse, or just make enough to contribute financially to the household. You can. I interview my students regularly on the podcast, so you can know this is available to you, too. Building a profitable farm is a learned skill. Please, let that sink in. When you learn the skill of creating time, money and mind management, you will notice huge financial growth. Farm Marketing Mastery is opening up soon. If you're considering joining and have any hesitations or questions - let's meet on Zoom. This is not a sales call. This private meeting is so I can get to know you and your needs and see if the program is a good fit. You can schedule that 25 min. 1-1 with me by clicking HERE. I would LOVE to meet you! Hugs, Charlotte

Click HERE to Sign Up for my Free Live Training: 3 Crucial Pillars for a Profitable Farm Thinking is the most dangerous thing we do, first name. We've discovered that hardly any of us know how to think in a way that serves us. When I was a few years into my farm, I knew that though it was profitable, there was no way I could keep up the overwhelming amount of work and stress. I thought I'd created a BEAST; I thought the only way out was to quit. It was debilitating for a few years. But after learning the methodology I now teach farmers today, the simple technique made farming manageable and fulfilling That's why today's episode of the Profitable Mindset Podcast is so important. I share a simple solution you can implement immediately, like so many of my clients already have. Please give a listen - it will help you, too. You're going to learn a technique that almost works like magic to immediately calm your stress and overwhelm. This ONE technique could make your farm life immediately more fulfilling than you can imagine. So today I'm talking about the two big reasons your farm may fail - I've given you a solution here to the exten that I can in a podcast episode. But please know - we ELIMINATE these two reasons for failure in our year together in Farm Marketing Mastery. If you want to learn to make your farm profitable AND satisfying and fulfilling, Farm Marketing Mastery is the place to do that. If you've wondered about signing up to work with me but have doubts, hesitations, fears, concerns, but yet you know you need some help - sign up for a private 25 min session with me to share your concerns or doubts, and to ask me all the things. Let's meet privately HERE to see if it'll work for you. That is my private Zoom meeting link. We'll see where you are now, where you want to be, and what it will take to get you there. You'll learn so much on that call! See you in the podcast, perhaps even on Zoom, and let's get you profitable and fulfilled. Warmly, Charlotte PS: Podcast HERE Meet Charlotte Privately on Zoom link HERE

Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! I've got the most wonderful strategy to share with you on the Profitable Mindset Podcast today. It's what I've done for over 20 years of hiring and managing employees. The first time an employee told me, "You're the best boss I've ever had," I thought they were being nice. I started hearing it regularly - people loved working at my farm. I started asking why - and they said they felt valued. I saw it in their performance - they were always willing to go the extra mile usually only an owner does. I taught you this exercise today on the podcast, and it helps you create a wonderful farm environment where people love showing up for work—yes, even hard farm work. Give it a try. I pulled it out of Farm Marketing Mastery, my signature program that teaches farmers how to get profitable. I know you'll love it because not only will your employees feel valued, but you'll feel valued by them when they improve because you're using this technique. Let me know what happens when you do it. Feel nervous? It's normal—give it a try anyway. The payoff in their performance is so worth feeling nervous! Big hugs, Charlotte PS: Farm Marketing Mastery opens in September. Formerly known as "5X Your Farm Sales," - it's the same program but with a different name, and you'll learn how to make your farm profitable. Plan on joining then!

Click HERE - let's meet up and see if the Farm Marketing Mastery Program is For You! It's August, and the overwhelm is rampant among the farmers reaching out for coaching! This week, I talked with a woman neck deep in overwhelm and exhaustion. She's in two farmers markets, and farm work is at its peak right now! And she still can't get it all done. I asked, "What's ONE thing that, if you changed it right now, would give you the most relief?" She responded - getting her employees to do the right things in the right way. She said she still ends up doing most of the work because she's faster/better. I hear this often. And the solution may not be what you were expecting.​ She hired and trained her employees, but they're spilling feed, not cleaning up after themselves, and not setting up or tearing down the market booth in the way she taught them. They're not attentive to all the details. She's bummed they're not getting it. You WILL make mistakes when you hire. Today's episode will help lessen those mistakes. Be sure you're appreciating your commitment to improving your farm's bottom line by listening in to all the solutions I offer each week. Sending you big summer hugs, Charlotte

Click HERE for the Free Training: How to Price Your Farm Products For Profit I sooo wish this info had been around 15 years ago! The first two years on my farm, I had a self-serve farm store set up in my garage. It worked to get me started selling, but if I'd known what I share with you today, I'd have done it differently from the get-go. I share this info so you can learn from my costly mistakes. Today on the Profitable Mindset Podcast, I outline all the pros and cons of the different ways farmers sell their products. Any of the sales channels I review in today's episode will work for you to build a profitable farm. But after listening to the pros and cons, one might stand out to you as better than another. You want to go with eyes wide open and know the pitfalls of each so you can be prepared. Episode 214 will help. Tune in. Let me know which one you're going to choose. Interested in 5x'ing your farm sales over the next 6 months? But maybe you have questions or wonder if it's for you? Book some time on my calendar to decide to join us! Click HERE and let's meet up and see if 5x is for you! Registration opens in September.

Read About and Sign Up for Farm Marketing Boot Camp HERE My step-by-step marketing training, Farm Marketing Bootcamp has proven to be the fastest, most effective roadmap to get you the farm business you deserve. This is the first time I'm offering it 'unbundled' from 5X Your Farm Sales. LIMITED TIME BONUS: Includes $599 coupon to be used toward the purchase of 5X Your Farm Sales. Registration is open now through Friday, 7/19/24. Click HERE to Claim Your Spot When you join, you get immediate access to over 30 short training videos and 6 Coaching Calls through July and August to uplevel your marketing. And yes, you can apply the purchase price to 5X Your Farm Sales if you decide to join. ​ 👉👉click here to get inside Farm Marketing Boot Camp today​ You'll get: Lifetime Access to the Farm Marketing Training. This step-by-step marketing training gives you everything you need to start and then scale your customer base. Pre-recorded videos, workbooks, templates. Live, Laser Group Coaching with Me. I'll answer your questions and give you feedback on the marketing you create in 6 weekly coaching calls. Recorded if you can't make it live. Copy and Paste Sales Emails. Eliminate years of study to learn how to write to sell—these done-for-you sales emails will save you so much time. Free Training in August - "What's Working in Social Media Marketing TODAY" Access to my Legendary Business Marketing Training. This one resource has changed many farmers' lives—learn which product to focus on to make the most profit and save tons of time. Learn my "year at a glance" calendaring process, which makes decision-making and boundary-setting easy. In case you skimmed the last part, when you sign up, you get immediate access to everything—the marketing training and the annual business marketing planning. You'll want to repeat this training every year! Worried, wonder if it's for you, or doubtful? Reply to this email and tell me your thoughts. OR let's meet on Zoom HERE.​ ​CLICK HERE TO BUY FARM MARKETING BOOTCAMP!​ What is Farm Marketing Boot Camp? It's an online training course designed specifically for farmers (that's you) who want help figuring out farm marketing so they can attract more customers to their eggs, meat, flowers, etc. This course is for you if you're: Just starting out and don't know where to start or what to do next - or, have been in biz for years but not making the $$ you want Want to reach more customers Need help getting customers to pay your high prices (or the confidence to raise your prices) Eager to learn proven marketing techniques and strategies that work Need a marketing plan and strategy that will save you time and money ​ "This is simply the best course that I know of for meaningful, specific information on how to market for farmers. I can't imagine a better program. I would have saved over $20,000 last year if I had this info when I started." — Jeff ​Click Here to Buy Farm Marketing Boot Camp Today! Remember, the voice that tells you you're not ready, not good enough, or not "whatever enough" to follow your dreams is not you, and it's not true. You never want to put off money-making. And when you implement what I teach here, you will make money. ​Or - sign up for an in-person meeting with me HERE.​ With enormous love and appreciation, Charlotte PS: Registration Closes 7/19/24 - coaching calls start the next week!

Click HERE for 3 Steps to Your Profitable Farm I documented my journey of building a profitable farm so you don't have to struggle like I did my first years. And now, I'll teach you exactly what I do to find and reach customers happy to pay a premium for your product. ​>Click HERE for my Free Training: 3 Steps to Your Profitable Farm​ Save yourself time, money, and stress by joining me for this free training on Monday, July 15th. (A replay will be sent out the same day if you can't make it at 10 Pacific.) Imagine enjoying your farm, your family, and actually having daily free time. Oh - AND some money in the bank! I couldn't imagine it back in 2009 when I started my dairy. I worked hard for a year before bringing home my first milk cow. I interned with other dairy farmers and tried to figure out the farming side. Once I brought home my cow, though, I realized I had to learn how to sell all the milk I was getting daily. Now, I'll teach you how to start the process in ways that are inexpensive and simple. You'll learn: Where to find customers that are happy to pay the price you need to charge to make money How to reach customers who value your farm-fresh products over the grocery store How to quickly build relationships so they come back season after season And so much more! It's all happening on July 15th at 10 AM Pacific/12 Noon CT/1 PM ET. This is the same foundational process Melissa used to get to $6,000 a week in farmers market sales of her veggies. And the same foundational process Carole used to go from $200,000 in sales to $1,000,000 in a year in beef sales. AND the same process Colleen used to sell out her flower CSA, even after she doubled production. ​See you on July 15th! Sign up to get the replay even if you can't attend live.​ Here's to a farm life you love! Cheers, Charlotte P.S. I love helping farmers sell out of their products. It's one of my favorite things to do. So it really made my day when Elaine shared: "Thanks to the mindset and strategies I've learned from you, I SOLD OUT with ONE sales email, worked far less, and made 77% more revenue." It really is possible to sell more flowers, veggies, meat, and milk using all I share in this webinar. This IS the room to be in. You'll also hear about Farm Marketing Boot Camp - Our Six Week Marketing Intensive - you're invited to get my direct feedback to make your marketing GREAT.

Click HERE for 3 Steps to Your Profitable Farm Erica Benoit was a self-described "hot-mess mom" before she joined my coaching program last summer. Even though they were making lots of sales on their meat and raw milk farm in Central Missouri, there was never any money left - every dime went back into the farm. She forgot customer orders, dropped all kinds of balls on the farm, and was overwhelmed by everything. She lay awake in the middle of every night - looping on everything she still had to do. This anxious looping was exhausting, wasn't productive, and didn't move her ahead. I often hear this complaint from so many farmers. Please know that you don't have to live this way any longer. It's my greatest joy to share this hope with you—and every farmer everywhere—that Erica turned this around and has created success beyond her wildest dreams. >>Tune in and Hear How Erica Made their farm Profitable and Retired Her Husband Working on her own, she couldn't see how they'd ever reach their goal of her husband being able to quit his factory job and farm with her full-time! However, Erica had started with my marketing program a couple of years earlier and had heard about farmers' success with the mindset coaching I offer. Fast forward nine months after joining my coaching program, 5x Your Farm Sales. You'll hear Erica talk about the dream come true - her husband was able to quit his factory job this past March to farm full-time. They've paid off their mortgage, saved more than a year's worth of living expenses, and continue to increase that safety net. This kind of success is possible for you, too, when you learn the skills Erica learned and then implemented over the past few years working with me. It's so important that you hear about these farmers' success in building profitable farms, which I regularly share on the podcast, so you can have hope and confidence that you can build a profitable farm, too. The best chance of success in learning and implementing these strategies is to surround yourself (here and in my class) with farmers who are already doing what you want to do. >>Tune into Episode 212 of the Profitable Mindset Podcast How did she do it? Erica studied and implemented the two main programs I teach. She started with Farm Marketing from the Heart a few years ago to create consistent sales. Then, last summer, she added 5X Your Farm Sales to study advanced marketing and time management and used the coaching calls to manage her mind. You can do this, too. Please know a huge burden is lifted when you learn the money-making skills I teach, and you learn to calm your stress and overwhelm with the coaching calls. See you in episode 212 - Everything you hear Erica did to get profitable is available to you, too. Enjoy, Charlotte

Click HERE for 3 Steps to Your Profitable Farm Hi! Have you heard the term "Pay to Play" on social media? You'll want to know what this means and why it's crucial to play by the rules (or risk being shut down when you try to sell). I cover that and several other strategies that'll help you finally have success getting more customers from Instagram and Facebook, especially. ​>>Tune into Today's episode of The Profitable Mindset Podcast​ ​#211 of the Profitable Mindset Podcast.​ Social media is FREE to use, and almost every one of your potential customers is on there, so why's it so darn frustrating to try to sell something using these platforms? There's a lot of skill involved in how to turn them into customers - skills you can learn. ​Today's episode will help.​ I explain the "pay to play" model used by FB and Instagram. Then, I explain the serious drawbacks to advertising on social media—if you don't understand them, you'll struggle. Once you understand the pitfalls and the possibilities - I've got some recommendations of what's working TODAY, things you can implement right now on social media. Please tune in, save yourself lots of money, and if you ARE spending money on ads, today's episode will save you heartache. Warmly, Charlotte

Click HERE: 3 Steps to Build Your Profitable Farm - free training This ever happen to you? Someone asks the price of your lettuce, flowers, or meat—you can fill in the blank with your product. And as soon as they ask, you freeze, remembering the person last week who surprised you by asking, "Why's it so expensive?!" Truth is… our farm products MUST be higher priced than the store since we have no economy of scale. ​Click HERE to Confidently Charge What You Need​ Just last week, a farmer requested my coaching because she always feels like she has to apologize for her expensive floral designs. I know this is such a struggle among the farmers in my community here. Some women tell me they feel guilty or obligated to keep prices low, others feel angry that people don't get it - - today's podcast episode will help you!! Like my client, Kathryn, you want to feel confident knowing you must charge that much because of all the work, time, and, of course, hard costs that go into your farming. But it can be so hard because these products are often much less expensive at the store. And to add salt to the wound, you've got neighbors selling similar things for much less money. But if you want to farm long-term and not lose money the whole time, you'll have to charge a sustainable price. When you learn the skill I teach today, it becomes much easier to confidently charge a profitable/sustainable price for your meat, milk, eggs, flowers, classes. I tell you, when you solve for this in your life, you feel so much lighter, AND you finally start to make and keep money. Feeling confident and no longer apologizing for your pricing IS a learned skill, like ALL the things I teach in my marketing Bootcamp. The farmers I coach aren't making money because they're more gifted, or live in a better place, or have found the magic FB ad or website. NO—they're making more money than they ever dreamed possible because they're learning the skills of marketing and mind management, and then money follows. Listen to the Profitable Mindset Podcast Episode 210 today and learn how to feel far more confident in your pricing.​ Thanks for being here! Remember - Farm Marketing Bootcamp opens up in July. Plan to join me! A 6 week program to get your marketing started and finessed! Let's get you making and keeping more money. Charlotte

Click HERE for 6 Tools You Need to Build a Profitable Farm You work so hard to create the best farm you can - whether it's meat, milk, flowers, eggs, fiber. Plus all the workshops and tours. I even know some of you are farming oysters and salmon and Air BnB's! You bust your buns to get these products & services to people in your community. I know this because I did it, too. I used to wake up thinking - "my product is amazing. People should be flocking to buy - and they aren't." And despite your best efforts, often you feel like your market just doesn't want what you have. They didn't buy enough whole chickens, so you had them cut up. They didn't buy the Flower and Vegetable Shares… So you made a YouPick and weekly orders. They didn't buy the beef shares… So you created bundles and boxes and still have FREEZERS full of meat. So the obvious thing to tell yourself is - that the market is the problem. But. This thought is KILLING your business. And it's not true. The market is NEVER the problem. I know right now a lot of you reading this are tempted to think, "but Charlotte doesn't know MY market. MY market IS the problem. She doesn't realize it IS saturated with products just like mine, many cheaper." It's totally okay you think that - I hear you! I totally thought this, too, until I figured out the solution I offer today. What my experience with thousands of farmers now shows me time and again is it's NEVER the market that's the problem. There's ONE reason your market is not buying from you. And that lie you tell yourself (you didn't know it's a like, it's okay) is keeping you stuck. Today on the Profitable Mindset Podcast I outline how this dangerous like will cost you thousands of dollars. And, I'll share the three things you have to do to fix this problem. When my clients in the 5x Your Farm Sales coaching program discover the solution to this lie in the first two weeks after joining, and implement the solution I offer today, they start to make consistent sales. They find their market was never the problem. This is the best news ever. Because if the market is the problem - it's out of your hands to fix it. I show you how it's 100% within your control to solve this problem and start making consistent sales at the price you need to charge. Click HERE to tune in and hear how to solve for lack of sales. Enjoy! Charlotte

Click HERE for my free live training: 6 Tools You Need to Build A Profitable Farm If you're like many farmers, you probably struggle with being overwhelmed, exhausted, and burnt out for years. You know you can't keep living this way — so why haven't you DONE anything about it yet? You can't find the time! Or, if you do find time, such as Grandma showed up to take the kids for a couple of hours… you're faced with "... but I can't because I feel guilty or I don't deserve to spend time on myself when there is so much to do." All farmers tell me they struggle with taking personal time, but especially as women, we carry so much guilt around taking time for ourselves because we've been conditioned to think this way. We think we need to provide physically, mentally, emotionally, and often financially - to our families - and we've placed ourselves last on the to-do list. This costs us a great deal—especially in terms of our health, energy, and profitability. It's ironic that thinking we need to be doing it all is keeping us from even making money. Then, we end up beating ourselves up for it all. Well, I say, "No more!" Today's episode is about learning 3 simple steps to start creating more personal time for yourself without feeling guilty. I hope you'll try this. There's a direct correlation between feeling fulfilled in life and having an hour of personal time each day. NOT time folding laundry or working out… I mean legit, do-nothing downtime, just for you. Sounds crazy-impossible?! Trust me, I've been right where you are. And when I saw how just an hour a day to myself changed my whole life, I had to share with you. Now, I spend my life teaching farmers how to make money. And it starts with learning to manage your time. And step one in learning to manage your time… is the skill I teach today. Tune in to this episode and give it a try! Warmly, Charlotte

Click HERE for the Free Email Marketing Course It's crucial that you learn marketing from people who've created long-term success with it. There are no 'make money fast' schemes out there that work. Oh, there are plenty of people trying to sell you one! But from years of experience with thousands of farmers, I know that you can't spend enough money to compensate for not learning marketing. By that, I mean you won't successfully spend enough money hiring someone to do your marketing to get profitable. You can't spend enough money on FB ads to make yourself profitable. Nothing will build your profitable farm without you learning marketing. So, if you've got to learn it, it might as well be fun and fulfilling. Today, on the Profitable Mindset Podcast, I'm in the hot seat answering Jonathan Kilpatrick's burning questions about our marketing workshop I taught in Minnesota. Hear how I used the marketing skills I teach farmers to create my own successful, profitable farm. Hear about the 'cash cows' farmers are building today using the same foundational principles. Tune in and learn several things, including: The one task you can do each week to build loyalty and connection How to build trust with people online so they'll buy from you consistently The number one way to build SEO on your website - and it's NOT by hiring expensive SEO consultants or programs It's crucial that you learn to market your farm products. There's no fast or easy way to do it! If there was a fast, easy way… you know everyone would be doing it successfully. The fact that learning is "hard" weeds out those who are not willing to do hard things. But that's not you, insert first name here. I set up my marketing a year before I brought my first cow home, so I hit the ground running and was sold out the day I opened for sales. Now I teach farmers to do the same. Listen TODAY and learn. Warmly, Charlotte

The first month after I started my farm and brought home my first milk cows, I realized there was no way I could get it all done! By "all," I mean the milking process, working with customers, feeding my family, and driving my daughter to basketball practice and games six days a week. It was physically, humanly impossible for me to run the farm all by myself! I hired my first employees and then began the process of learning by experience what NOT to do and what works best. I share some great techniques today that I learned in those first few years. Tune into the link above for the Profitable Mindset Podcast. I share skills you can use to manage your new employee(s) with confidence and ease. You'll learn: How to give direct feedback in a way that feels good for you and your employees My formula for evaluating employees' quality of work A simple question that makes employees feel valued How to get your employees to stay with you long-term And more! If you've ever felt frustrated because you just can't find good help and then they never seem to meet your expectations, this episode will help. It's not that there aren't good employees out there willing to work hard. There certainly are, but you've got to develop good people-management skills to retain them. This is part 3 of my 3-part series on attracting, hiring, and managing employees. Let's get you some help on your farm!! You'll get your time back, but also, tons more joy and fulfillment. Much love, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training There are three crucial elements your marketing MUST include to be successful. And by successful, I mean you sell all the products you want and need to sell. And you sell them at the price you need to be profitable. Link to sign up here The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible. Many people think farming is not a lucrative endeavor. My clients prove them wrong every day. My clients are selling out, often at the highest prices around. Like Hannah Boggs selling $50-$80 chickens. Not because she likes to charge a lot, but because that's what she must charge on her small-scale farm to cover costs, pay her employees and make a profit. My clients, farmers from all over, can do this because they've studied with me and coached hard with me to learn the simple marketing steps I'll be teaching these steps on April 22nd during my free training, "Reinvent Your Marketing." The feedback I offer will help you in all your marketing, including how you write emails and the pages on your website. You'll want to be there, watch and learn. Sign up even if you can't make it at 10 Pacific - you'll get the replay. ​Sign Up HERE.​ Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success: "Sold 80% of my flower subscriptions with ONE email after you rewrote it" Another farmers rewrote her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" This WILL be you if you implement even half of what I teach during my "Reinvent Your Marketing" free training. My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. And I'm going to help you learn this skill, too. This is "Reinvent Your Marketing." For farmers. Yes. FREE. April 22nd. (replay sent same afternoon) Get feedback on one piece of your marketing that makes your 2024 goal inevitable. Learn from others' feedback. Let's go. Click HERE to Sign Up​ When you sign up, you'll receive an email with instructions on how to request your marketing be reviewed. See you there, Charlotte PS: You'll also receive the limited-time replay when you sign up.

Click HERE to Reinvent Your Farm Marketing: Free Training Hannah Boggs, a South Carolina farmer, was gearing up to have her first baby in November but was overwhelmed with work AND not making money on her farm. Knee-deep in manure and maternal instincts, she wondered how on earth she'd manage to raise both her crops and her newborn without losing her mind in the process. She stumbled on this very podcast and knew I could help - she immediately decided to start coaching with me last August. Click The Link Above to Listen to Hannah's Story of Balance and Profit Hannah dove into my time management program and learned to juggle motherhood, farming, and the occasional pig on the loose. With calm and control. She got coaching on her fear of raising her chicken prices. She KNEW they were losing money, but she was scared of losing customers. Not one customer batted an eyelash at her 70% price hike. (sooo many farmers are way undercharging, so a 70% increase is not unusual actually to make a profit.) She made back her investment in the program within six weeks. As Hannah's due date loomed closer, her life actually became calmer. Hannah has defied the status quo and now has employees helping out, and she makes money. On a farm. With a newborn. With calm, ease, balance, profit. And she does it all with self-described, "frolicking in the field with my son." Listen and Hear How Hannah Built a Profitable Farm on the Profitable Mindset Podcast Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training Today I spill the beans in one of the most powerful episodes I could ever offer, as I share with you how to attract and hire high-quality employees. Tune in to episode 203 to Listen and Learn In this episode, you'll learn: Three crucial things you MUST include in your ad for it to be effective How to avoid the crucial mistake I made in my ad that attracted criminals!! The key questions to ask in interviews and what to do after the interview Even if you don't think you're ready to hire yet, you'll want to listen. Think you can't afford to hire help? I've got you! I address that, too. If you want to build a profitable, sustainable farm, you'll need to scale, which means hiring help at some point. EVEN IF it's just for a few hours a week. Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare. I've lived that hiring-wrong nightmare and in the episode, I share one key phrase you'll include in your job ad so you avoid the nightmare I lived. Today's episode will help you get started the right way so you can successfully attract and hire the best employees for your farm this season. Listen in to today's episode to avoid nightmare hires and attract the best employees. Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training When I started my farm 15 years ago, I was a one-woman show. It was me, my overalls, and a big dream. After about a month of milking cows twice a day, seven days a week, and running kids to basketball games in between, it was time to admit defeat that I could NOT do it all myself. I needed a really reliable farmhand who's not afraid of a little manure and a lot of udder chaos! If you're struggling to get everything done AND make money, this week's episode will help. If you don't think you can afford to hire help, this episode's REALLY going to help you. I walk you through how to create a job description that you can turn into an ad to make your first (or tenth) hire. Plus, I'm sharing the very first thing you need to do if you want to hire employees but don't think you can afford to yet. This is part one of three that'll move you closer to finding help with the manual labor so you can focus on building a profitable farm. Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training Getting your products into the hands of the people who need them most can sometimes be a challenge - do you build a farm stand on your farm? Or do you sign up for multiple farmer's markets? Or, try to get into stores or restaurants? What's best? There are so many options for selling! And there are pros and cons to all options. Many of my clients - farmers all over the US - have started doing drop sites, and for some of them, this is their only way of selling. They say they love the control over their schedule they have. They no longer have the hard labor of markets - packing up and schlepping their stuff to the market, only to often turn around and have to bring some of it back home again, unpack and restock. When they use pre-orders and drop sites, as I teach, they know that what they pack up is presold and will NOT be coming home with them. Today I share my step-by-step process and I have the exact steps l use. You'll also learn: my strict boundaries that ensure everyone shows up to get their order the technique I use to make sure my costs are covered while still offering "free delivery" understand how "if you confuse them, you lose them!" Use my process as a guide—it may not work exactly for you, but take what works and add your own spin. Lastly, forward this to your farmer friends who may need this extra instruction to set up their drop site or delivery process. Enjoy, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training Today on the podcast, you'll hear how this farmer is making 30% more money on her farm this year over last, paying her kids and herself, AND living with calm and balance. Glenna Dunnigan, a farmer in Florence, Alabama, found herself stuck in a windowless cubicle working for a cotton company in Tennessee. >>Tune In To Hear Glenna's Success Story HERE That's NOT what she dreamed of doing with her Business Ag degree - she dreamed of having her own farm. But she knew it couldn't look like her dad's farm - growing up on her family farm, she rarely saw her dad! He came home every night at 9 PM, ate dinner, and fell into bed long enough to get up and do it all again the next day. She's building a farm that she can pass on to her kids - they don't want a farm life that requires 18-hour days and lots of debt! They want to take over a money-making business. So she joined my 5X Your Farm Sales program last August, and you'll hear about her success today. "You've empowered me by teaching me how to make money on this land using the marketing strategies and business planning you teach." Glenna says: For several years, my farm was just limping along, making enough to buy seeds for the next year. But when I did your farm marketing business planning, the next year we made 30% MORE sales than I'd even planned on in my wildest dreams! I couldn't afford NOT to do this program! I'm paying my kids and making a nice profit. "You've helped me create proof I can make enough money to have a sustainable life with my family." >>Listen to Glenna's story Today on the Profitable Mindset Podcast Glenna's an example of what's possible for you, too, when you implement the mindset and marketing strategies I teach. See you in the episode! Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training There are 5 phases you must go through on your farm to get to profit. Sounds good so far - nice and easy! Just 5 phases! But there's a massive problem with this - Most people get stuck looping in the first 3 phases and NEVER get to move on to phases 4 and 5. You can't get to a successful and profitable farm, though, unless you get through all the stages. You'll learn that phase 3 is the HARDEST stage - I don't call it 'the river of misery' for nothing! It's the stage that makes you think you've done the wrong thing and need to quit. It can take many months, maybe a year or two, to get to stage 4, but farmers tell me it's worth it. Farmers email me regularly about how sweet the payoff is after sticking with it through the hard building stages. "The mindset work we do building farms is the hardest work you'll ever do in your life, but it's THE KEY to creating a farm business that serves YOU and your family... instead of a beast that eats you alive." The quote above is from 5X Your Farm Sales farmer who's coached with me for 6 Years. Give it all the time it takes ​THIS episode of the Profitable Mindset will teach you to stay with it instead of give up.​ Only then, if you stay in the challenging phase and actually move through it, will you get the reward of having built your profitable farm. Let's do it! Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training The biggest challenge that drives farmers out of business most often... ...is that you're NOT focusing your most valuable resources on the right thing. And big surprise - your most valuable resource is NOT money. Why not? Because you don't have a lot of that on a farm! I address how and what to focus on in a short 11-minute episode today on the Profitable Mindset Podcast. ​>>Click HERE for Episode 198, How to Focus the Right Resources on the Right Products​ It's okay that money's tight. Because when you learn the skill of focusing the right resources on the right one thing, you'll get to success. How do I know this? I have 300 farmers in my coaching program doing this one thing. And it's working. Money follows. Week after week, farmers report they focus on their one product or their one sales outlet, EVEN IF they've diversified. You'll want to watch the video on this page, too. It underscores just how important focusing your resources is. ​Click HERE for the audio and video of Episode 198.​ Warmly, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training I've never met a farmer who I thought their prices were too high and my advice was to lower them. Never. And that's in 12 years of working with farmers to get profitable. So - chances are, your prices are not covering all your costs including a living wage for you or your employee and ON TOP OF THAT a generous 35-40% profit margin. But when faced with raising your prices to that amount, I know what happens next… …cue the fear and guilt. Doubt. Anxiety. I hear this on repeat from farmers across the country. "but I feel bad I have to charge so much!" "I'm nervous - I can't afford to lose customers!" "I just need to become more efficient and save money elsewhere so I can keep the prices low." ​ In episode 197, I outline the proven steps I use and now teach to my clients that allow you to increase your prices with confidence. If you don't learn the skill of raising your prices, you'll do your farm in. I see this over and over - farmers who'd rather suffer the pain of loss from giving up vs. the pain of learning to do something new. It's going to hurt either way - the stress of financial hemorrhaging until you quit. Or, the pain of learning to do the hard thing in the way I teach until, with practice, it gets easy. Every new skill is painful and challenging at first. But the payoff from that pain is so much better than the payoff of quitting and losing your dream. When you follow these steps, you'll shift to feeling empowered and confident and the fear and guilt will ease. Your customers WANT to pay you what you need to stay in business when you market the way I teach in 5X Your Farm Sales. Today's episode will help you feel confident you now have a process for raising your prices. Let's get you on the path to a sustainable, profitable farm!

Click HERE to Reinvent Your Farm Marketing: Free Training I don't have to tell you this: Building a farm is so much more than deciding what to raise and then selling it. It's an emotional experience - full of: Doubt, anxiety, stress, worry, confusion, guilt, and so many more emotions. So one of the most important skills you'll need to learn if you want to last long-term is how to manage for these emotions that will make you want to shut down. Not how to suppress them. Or ignore them. Or pretend they're not there. But you'll need to learn how to contend with these not-so-feel-good-emotions. Today on the Profitable Mindset podcast, we tackle one of them - I teach you how to manage for anxiety when things are so uncertain in life.​ If you want to experience freedom, prosperity, and happiness on your farm and in life, I'm going to hand you the formula that works for farmers daily inside my coaching program. This is a proven playbook for managing your anxiety. Stressed and anxious about the uncertainty of life and farm? I got you. We're in this together. Warm Hugs, Charlotte

Click HERE to Reinvent Your Farm Marketing: Free Training This week, a farmer requested my coaching after living in anxiety for two weeks, looping on thoughts. She was beating herself up for having said 'no' to a request. Even though she felt good about it in the moment, later she felt guilty! >>Hear the Solution to Self-Sabotage in Episode 195 I'm certain she's not alone. So many of you tell me you struggle with looping thoughts, keeping you up at night. Or haunting the back of your mind during the days. Please know - that you don't have to live with looping thoughts - we cleared it up in our 30-minute coaching session. Plus, she now has the skill of preventing it in the future. Self-sabotage shows up in many ways - and many farmers aren't even aware - they're so used to living with it. But this bad habit keeps you stuck, not moving forward, not reaching your goals. Self-sabotage sucks up so much of your time. It also impacts your mental health. Awareness is the first step since you can't fix what you're unaware of. Today on the podcast, I will show you how to recognize it first, and then I give you the simple fix. >>Listen NOW to finally stop looping on thoughts keeping you stuck. Warmly, Charlotte

Click HERE to Reinvent Your Marketing - Free Training April 22nd Many farms run on the free labor of women. To be fair, men aren't immune, either. When was the last time you got a paycheck from your farm? ​>>Tune into How and Why It's Crucial to Pay Yourself on your Farm​ Working for free on the farm was modeled for me growing up. Mom drove truck all day long during wheat and grass seed harvest with us 3 kids bouncing around on the long bench seat (seatbelts were non-existent.) She did the books and the payroll. All for free. Not to mention, mom kept the household going year 'round. She never got a paycheck from the farm. When I started my own farm in 2009, writing myself a check wasn't a priority. But I quickly realized I had to figure out how - it was my sole source of income to pay the mortgage! If I wanted to keep my kids home, I had to learn the skills to pay myself on my farm. Don't just 'hope' you'll get to a point where you get paid someday. "Hope" doesn't write the paychecks. Paying yourself means learning a set of skills, so you manage the finances in a way that gets you a paycheck. Today on the podcast, you'll hear about one farmer's journey from not being paid for the past 8 years to wanting to quit and now learning the skills of paying herself for her work. It's not sustainable to work for free long-term. ​>>Click HERE to listen to episode 194 and learn to make your farm and life sustainable​ Farmers learn these money-making skills inside 5X Your Farm Sales. I can't wait to share it with you! Warmly, Charlotte

​>Free Training: 3 Steps to Your Profitable Farm​ You've worked hard to figure out the farming side of things, growing flowers & vegetables and raising animals. But then, if you're like most farmers, you're overwhelmed trying to figure out how to find and keep customers who will pay your higher-than-grocery-store prices. Your website, if you even have one, isn't making you money. It's exhausting to constantly explain your prices (even if you're just in your head explaining them to yourself!). You might even resent that people don't value your hard work and your sacrifices to keep your prices low. Well, guess what? I will show you exactly how to find and reach customers who are happy to pay a premium for your product. And you'll learn how to do it in ways that are inexpensive and simple. I've spent over ten years helping farmers build profitable farms, and I want to see you succeed. That's why I'm inviting you to my free training - ​Click HERE for Three Steps to a Profitable Farm in 2024.​ You'll learn: Where to find customers that are happy to pay a premium for your product How to figure out which of your customers is most likely to value your product and reach more customers just like them, and How to quickly build relationships with your customers in a way that primes them to buy from you And so much more! It's all happening on January 15th at 10 AM Pacific/12 Noon CT/1 PM ET. Sign up below to get the link and access the limited-time replay. Click HERE to sign up for the webinar and get the Three Steps to a Profitable Farm. This is the same foundational process Beth used to go from $4,000 to $6,000 in sales last year. And the same foundational process Carole used to go from $200,000 in sales to $1,000,000 in a year. See you on January 15th! Sign up to get the replay even if you can't attend live. Here's to a farm life you love! Cheers, Charlotte P.S. I love helping farmers sell out of their products. It's one of my favorite things to do. So it really made my day when Elaine shared: "Thanks to the mindset and strategies I've learned from you, I SOLD OUT with ONE sales email, worked far less, and made 77% more revenue." It really is possible to sell more flowers, veggies, meat, and milk using the tips I'm sharing in this webinar. This IS the room to be in.

Like many farmers, Melissa Marks homeschools her 6 kids and runs their farm including attending farmers markets in the growing season. Unlike most farmers, however, Melissa's days are very intentional, thoughtful, well-planned, and the whole family stops every Thursday at 4 PM for a volleyball game. Listen to Melissa's full story on the Profitable Mindset Podcast today. She learned how to create this beautifully orchestrated life using the strategies, coaching, and classes I teach in 5x Your Farm sales, my signature year-long coaching program now home to 270+ farmers. Before starting coaching with us, Melissa was overwhelmed, overscheduled and overworked. She knew from listening to my podcast that if she tried to grow her farm business while still overwhelmed, she would just grow the overwhelm, NOT any profit. She really took note when I said if you grow your farm business, you grow your 3 biggest problems. She knew her big problems were overwhelm, lack of time management and marketing skills. She joined the 5x program about a year and a half ago, calmed her life down, and now is delighted and fulfilled with what she's created. Their sales have doubled. They've raised their prices several times and are now making money. They continue to have money to invest in infrastructure. Her 20 year marriage has never been better - Melissa is now truly best friends with her husband. Something she thought was only social-media hype when she saw other women posting about "he's my best friend." Listen to her success story on the podcast today. 5x Your Farm Sales opens for registration on January 15th. Don't take just my word for it - please listen to Melissa's testimony and see how this is possible for you, too. From Melissa: "The 5x Coaching Program is the best money I've spent, ever. This program WILL change your life. As long as you're willing to invest time listening to the coaching calls each week, conveniently on a private podcast, you can't help but to start to implement things. It's hard work, but it becomes easy to follow through when you start seeing what a difference it makes in your life, your family's lives, and your farm business. There's no better way to spend our money every year. I could never NOT be in this coaching program growing my mind and improving our family and business." Be Inspired by Melissa on the podcast today. Happy New Year and let me help you make '24 your best year yet. Warm Hugs, Charlotte

Click HERE for my Free Training: 3 Steps to Your Profitable Farm – LIVE January 15th. If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. ​Listen Above For Your 2024 Business Marketing Plan​ What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. ​In Episode 192​ of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end, your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make informed decisions, so you can stop guessing or hoping. The next couple questions will tell you exactly what you need to focus on for 2024 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 190 and 191, part 1 & 2, and you'll be armed with everything you need to make 2024 your most successful year yet - financially AND for the highest quality of life. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And ​THIS podcast episode​ is the roadmap to making that happen. See you inside, Charlotte

Click HERE for my Free Training: 3 Steps to Your Profitable Farm What if you knew exactly what to do for the next 12 months to create the farm biz of your dreams? That's what my year end planning episodes will help you do. Part 2 (of 3) is Right HERE on the Profitable Mindset Podcast Today This episode will help you if - you're doing all the things you think you should be - but you're not fulfilled you have a lot of things you need/want to sell - which do you focus on? Which ones are right? You work long hours and hope there's a place in the future where you make enough money that you don't have to work as much. ​The full video training of this is in 5X Your Farm Sales and today I'm sharing part 2.​ ​Click the link above to listen to part 2 and start planning your most profitable and fulfilling year. Farmers often end up in two camps - they're not making money, overworked, overstressed, and wonder if they should give up they're making money - but overworked, overstressed, and wonder if they should give up The farmers who implement the coaching I offer learn to build sustainable farms from the get-go so they don't end up burnt out and quitting. I've put together 3 podcast episodes that'll help you create a farm life you love vs. the constant drain most farmers experience. If you've already built a farm but don't truly love it - that's okay! This plan will help you turn that around. There IS hope. Tune in and listen to part 2, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above to listen to episode 191 and start the first steps to create your profitable, sustainable, and fulfilling 2024 on the farm.

Click HERE for my Free Training: 3 Steps to Your Profitable Farm - LIVE January 15th. It's usually this time of year many of my clients start to panic and think… "It's almost the end of the year, where in the world did the time go?" "What did I actually get done this year?" ("not enough") "Did we make enough to get through the winter?" "What projects were left unfinished?" "How do I make next year better?" After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2024. Part 1 of this unique marketing plan you've probably never heard of before is below: Click the link above to listen to part 1 and get started planning your most profitable year ever. Over the years, I've learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions that are designed to make sure you're creating not only a profitable business but a business that is fulfilling. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7 Step business marketing plan I create every year for the last 7 years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired. Click the link above to listen to episode 190 and create your profitable, sustainable and fulfilling 2024 on the farm

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you've got a diversified farm and you're overwhelmed, overstretched, overbusy - please know you're not alone. You CAN turn things around. Truth is, you MUST turn it around or you'll do yourself and your farm in. (98% go out of biz by year five, losing lots of $$. Let's fix this.) This is my life's work - helping farmers turn their money-losing farm ventures into sustainable lifestyles. Here's the challenge - as farmers, we know a diversified farm is what's best for the soil, the animals, and our communities. Pastures dotted with grazing cows followed by scratching chickens define nutrient dense food! We've read and heard monocultures in agriculture are unsustainable. Acres and acres of just one veg or one flower -- lettuce, for instance - means lack of disease controlling species. So then far more chemicals are needed to get the product to the customer. But we cause ourselves problems when we confuse the end with the means. If we try to start our farms with diversification of products and sales, we'll do ourselves in. First - what do I mean about diversified? A diversified farm means you're selling: 1 - More than one thing (chicken, beef, eggs, flowers, veg, classes, events, etc.) 2 - To more than one type of person (wholesale customer, retail customer, trying to reach all the people) 3 - In more than one place (online, at markets, on your farm, on FB, IG, Youtube, Tiktok… all the places) I teach a very specific process to my clients in 5X to get their farms profitable. The process is simple. It works. My clients who implement the process turn around their losing ventures. But most farmers outside of my program won't implement it. Because it goes against what they see every other farmer doing! Today's episode of the Profitable Mindset Podcast will shed light on how & when to diversify. And - getting inside my coaching group is crucial - the hardest thing you'll do in trying to build a successful farm is go against what you see everyone else is doing. But you must if you want to succeed. I'm here to help. See you in Episode 189 of the Profitable Mindset Podcast. Warm hugs, Charlotte PS: 5x Opens Up Again in January - plan on joining. 👏

Click HERE for Farmers Coaching Farmers - Coach Certification Training On the podcast today you'll hear from two of my certified coaches who share how coach training has turned their lives around. Karen wanted the freedom of making a living with her own business. But after a few years she was still not making money and was overworked, stressed, and hopeless. She didn't see how she'd ever be able to make money doing what she loved. This is not to "blame" at all - but Karen was raised like many of us are. She was taught by well-meaning adults in her life to avoid making mistakes - at all costs. She was sent the message that, "mistakes are bad and a reflection of you - just don't do it." (Heck - I've even caught myself parenting my kids that way! It's so common!) Because of this conditioning, Karen lived in constant fear, doubt, and self-criticism that's plagued her for almost 60 years. Constant doubt and fear kept her stuck not doing things she KNEW would help her business. She started my coach training six months ago and is now a certified coach. She implemented what I taught week after week. An hour a week with me, then working through the material in her own head in between class. Her confidence grew magnitudes - unlike anything she's ever experienced. She's a different woman. She's a self starter now. She no longer fears doing something wrong - a fear she's let rule her for decades. Her life was so small since she lived in constant fear of doing something wrong. "I used to dread going to work. I'd panic seeing certain people." "I KNEW there was a better way to live, but I didn't know how, until I met Charlotte and found her coach training." "I live light and free today. I no longer take things as a personal attack - something I used to do regularly, my whole life." Notice the people in Karen's life haven't changed. SHE's the one who's changed. Imagine no longer worrying about what others think of you. That's the ultimate freedom in life. My coaches get to live that freedom. You can too. Consider this - farmers who take my coach training repeatedly tell me it's the BEST investment they've ever made in their life. Hands down. And it's for you, too. It includes a free year of 5X Your Farm Sales. It will blow your mind. Every relationship in your life will improve. You'll make money in your business. There are 10 spots left. Grab one. Love, hugs, and let's change your life together. You got this. Charlotte

Click HERE to Read About And Join Farmers Coaching Farmers Coach Certification Training Laura Patterson owns a microgreens farm in Washington state. She started her farm so she could quit her nursing job which sucked the life out of her. But she couldn't get her business to make enough money to replace her income. She was stuck. Trapped. She felt desperate to make money. Hear Laura's strategy for quitting her day job on the podcast today. It seemed impossible to get her farm to replace her income. Then Laura found the coach training I offer and learned how to make her business profitable. She quit her nursing job. Through coaching, she turned around her business AND her family life. She used to feel constantly frantic. Now she feels calm, content and peaceful. And she's making money. Calmly handling the challenges of farm and family. Laura implemented all the skills she learned in coach training. It was life-changing. It wasn't an overnight process. But it did happen over the last few years. A year ago she joined my coach training program to become a certified coach. Being coached by me changed her whole life, so she wanted to learn the same techniques to continue improving her life, relationships, and business for the better and use the skills with everyone around her. To make a difference in people's lives. Now she's a certified coach. She's making money doing the most rewarding and valuable work she can possibly imagine Laura's message to anyone wanting to feel better in life and improve their business: "The investment is so worth it. You have one precious life. Life will go by so quickly. You can shift now and make it so much more meaningful. I'm making a LOT more money but what's more profound is how much better I feel and my family. Charlotte, your coach training is so good - there's nothing like it out there. It's fantastic. I'm thankful to you for training me so I can have this exponential impact out in the world." ~Laura Patterson I only have 10 spots left in coach training that starts in December and runs through May. One hour a week. Become the CEO of your life - and your farm. Coaches in the training say it's the best investment they've every made in their life. Click HERE to join and grab a spot in this small, focused leadership program. Warmly, Charlotte Read About and Secure Your Spot HERE.

Free Training: 4 Simple Steps to Create More Time and Profit On Your Farm If you feel awkward or bad telling people very directly to "buy our _______ (meat, milk, flowers, eggs, tours, events…) …you're not alone. Today's episode of the Profitable Mindset Podcast will help you. I get requests from farmers every day to review their emails and help them figure out why they aren't making sales. During our review in the 5x coaching program, I see where they've gone wrong. They correct it and guess what? Sales happen. Truth is, people are super busy and their inboxes and social media feeds are full. They need very direct, clear communication if you want them to buy. But this can feel terrible for you to talk to them this way. Today's episode gives you very clear guidance on how to feel confident writing sales emails. How to confidently tell them to buy your products and sign up for your events. Tune in to Episode 186 and learn what you have to be willing to do to build a profitable and sustainable farm. Warmly, Charlotte

Click HERE To Read How to 5X Your Farm Sales and Sign Up This is where farmers all over the US and 15 countries are learning to calmly and in a balanced way, farm and finally make a profit. Here's what happens inside 5X Your Farm Sales Farmers are sending one email and making $2,000…before, they struggled to sell anything. Or sending one email and making $25,000. Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing, and struggling to move them. Imagine how the rest of your year will go when it's all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Here's what's inside the 5X Program: Expert group coaching with me weekly 2 private 1-on-1 coaching sessions for the year with our 1-1 coaches Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more ​Enrollment just opened and will only be available until this Friday, October 20th, at 11:59 PM PT.​​ Don't miss this opportunity.

Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm Raise your hand if you think or say the following- I never stop or sit down - I feel guilty, like I should be doing something productive because there's so much to do! I'm overwhelmed daily with all that needs to be done on the farm and in the house. I want to be "present" with my family, but I'm constantly thinking about what I should be doing instead. I'm exhausted, burned out, and need a break, but I don't see how that's possible. Then, I beat myself up, self-sabotage, for all the above. :( Good news - I've got help for you. There are 4 steps I'm teaching on Monday, October 16th, that will help you learn the skill of eliminating the overwhelm that most farmers find themselves in. And here's what I know to be true - when the hundreds of farmers in my 5X coaching program implement what I teach in this free training, they finally start to make - and keep - more money. You can't overwork and hustle your way to a profitable farm. That will never work. Instead, you've got to learn the skill of managing your mind in a way that creates calm, focused productivity instead of constantly reacting, scrambling, and overworking. It starts with learning the 4 Steps. Sign up and I'll see you there! A limited-time replay will be sent out if you can't make it live. Sign up to get it! Click HERE for my free training, 4 Steps to Create More Time and Profit on your Farm

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October Dana immediately 3x'd their farm's meat sales when she implemented my email marketing program. Not because she's a unique special unicorn. She's an average farmer, like you and me, who decided she needed to invest in training to reach the goals she had in mind. Here's Dana's Full Success Story on the Profitable Mindset Podcast She didn't stop at just my email marketing training. She implemented all the mindset coaching I offered each week. She continues to be more and more profitable every year since. And in 2019, the farm income supported Dana quitting her day job and now be home full-time on the farm and with her kids. She used the 5x Coaching Program in its entirety (coaching and classes) and grew their farm slowly and consistently without taking on a lot of debt. But the biggest difference for Dana, like so many of my clients tell me, is how much calmer her life is now. She's married, has young children, a busy farm making more money than ever, and she and her family are calm and balanced. Yes, big farm challenges still come up, like 30% of their meat chickens dying earlier this year. But she and her husband calmly move through the upset quickly and get back to calm. In Dana's words: "I LOVE how peaceful our lives are now. In our past, we were working so hard. Now we get off the farm - even in summer - and do so many fun things. Our days are so much more calm and peaceful. Yes, big upsets still happen. And with coaching, I just face the challenge head on and maintain my cool Even though we still own a busy farm." Do yourself the biggest favor. Listen to Dana's interview now. Next, plan on joining Dana and 250 other farmers in 5x Your Farm Sales coaching program on October 17th. You'll change your life, too. The rest of the world, especially the farming world, might try to tell you that you can't make a living farming You absolutely can when you implement the skills I teach. Don't leave your success up to free knowledge here and there you pick up on the internet. You won't get to profit. I know this. I've been teaching and coaching for over a decade. Farmers who invest in personal and business coaching in 5x Your Farm Sales are building profitable farms. Dana now lives a life where she's free, peaceful, calm, in control AND making a living on their farm. This is for you, too. It's the hardest work you'll ever do. But - it's the most fulfilling thing you'll do. And you'll pass the skills on to those around you, and you'll take them forward in your life in all your endeavors. Click The Link Above to Listen to How Dana Built Her Profitable Farm Using the 5X Concepts. Warmly, Charlotte

Click HERE for 4 Simple Steps to Create More Time and Profit On Your Farm Free Training in October "We just can't keep living this way…" My client had her farm's "open" hours clearly posted, yet people were dropping in outside of farm store hours, hoping to look around and buy something. My client was exhausted, frustrated, and falling really behind on her farm. Click the Link Above for the powerful and simple solution in today's Profitable Mindset Podcast Episode She wanted to give excellent customer service, and felt she couldn't give up the opportunity to make money! So she dropped everything and showed them around. But she realized her days were becoming longer and longer, and she was far less efficient. She also couldn't risk offending them - what if they didn't come back or told others about the poor service? This is a common complaint among farmers - once they start a farm, the public tends to think they can just stop in and get shown around. Or worse, wander around on their own. It sounds like a gracious gesture - to have an "open door" policy. I love the idea. But for this farmer, she was now working seven long days every week due to the constant interruptions happening during the week. She was frustrated, but also guilty and felt obligated to serve people. It's totally unsustainable - you won't be able to keep this up long-term. Today I teach you the difference between accommodating customers, giving really good customer service, and having boundaries. In today's episode you'll learn: What are boundaries (they're not what you think) How to serve customers without letting them control our time Two magic phrases that make people immediately respect you and your time You might be like my client, confusing boundaries with customer service. How do we serve customers on our farm without letting them control our time and how we go about business? Listen to Episode #184 Today and Create More Time and BETTER Customer Service. Charlotte

Click HERE for my free training, 4 Simple Steps to Create More Time Recently, a client requested coaching because she needed to increase her turkey price over last year by 50%, and she felt embarrassed to charge her customers so much more. I KNOW she's not alone. Today's Episode Will Help You Solve For This Many of you are in the same spot - you tell me you need to collect deposits on your Thanksgiving turkeys, (or deposits on your meat, milk, flower CSA, etc.) but you added up your costs and realized you should be charging so much more. You might feel sad, guilty, or even devastated when you calculate the cost of raising your farm products and then realize you've been losing so much money. If you're like many, you didn't figure in any pay for yourself, so not only are you NOT getting paid, but you've spent time away from your families that you can't ever get back. Today's Profitable Mindset Podcast episode HERE will help you Because - if you stay stuck in confusion, overwhelm, guilt, or another negative emotion when it comes to charging a profitable price, you'll never do the marketing you need to do to sell them. And you will go out of business. OR, you'll have to forever pump money into your farm biz from your day job and never get off that hamster wheel. Until again, you decide the hamster wheel life, the stress and anxiety isn't worth it, and you quit. The farmers in the 5x Program who implement the skills I teach, create profitable farms. They learn the skills necessary to set profitable prices and have an audience of people ready and willing to pay those prices using the marketing skills I teach. And they start with the shift I teach in today's episode. Let's get your farm profitable. This is the first step. Charlotte PS: 5X Your Farm Sales Opens Up Again October 17th. Plan on joining and spending the next year building your profitable, sustainable farm and calm life.

Free Training: 4 Powerful and Simple Steps To Create More Time A couple of weeks ago I coached a farmer who was forced to take on debt due to a family illness. Click the Link Above to Hear the Mindset Shift she Made The debt made her feel like she was drowning. Can you relate, if not now, at any time in your life? Let's face it, if you own a farm, there's a great chance you've got some kind of debt. Imagine having no more mortgage payments. Pickup trucks and tractors - paid off. Credit card debt is paid in full every month. I have client after client becoming debt-free after coaching with me for a year or two, three or five! It's possible to get out from under the overwhelm of debt - but you've got to make a change in your mindset to make this happen. As a matter of fact, if you DON'T change your mindset and instead pay off your debt… the old thinking will get you right back into debt again. Everything you do to create a successful farm and life STARTS with how you're thinking about it. Today's episode is the how-to on thinking about debt in a way that will move you forward toward freedom from the overwhelm of debt. Listen to Episode 182 of the Profitable Mindset Podcast Creating a more financially secure farm life IS possible for you. Warmly, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th ​Today's episode #181 of the Profitable Mindset Podcast is chock-full of marketing nuggets for your farm biz.​ Click the link above and you'll learn: The strategy I use to become profitable in the first couple of years on my farm How to find the right people for your farm products How to build your email list My friends Sandy & Jeni interviewed me for their podcast about women and how we run our businesses. They aren't farmers. But they know some farmers. I opened their eyes as to the powerful business-people farmers MUST be. Not only are we powerful in our businesses but our physical, mental, and emotional resilience and strength rival that of Olympic athletes. We face extraordinary circumstances that most business owners never have to worry about. Whether you're a grower, producer, or a sheep herder (or not), there are a lot of marketing nuggets in this one. ​ Click the Link Above to Go and listen. Big hugs, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Last week a farmer requested coaching because she was drawing a total blank when it came to writing emails and social media posts to market her beef. This didn't just happen once, it was happening week after week. You know what happens when you're stuck not writing sales emails and posts? You don't make any, or enough, sales to pay the bills. But it feels so REAL that you don't have anything to say when it's time to write. This is a super sneaky mental habit that keeps farmers stuck when they try to sell their products. It's not true at all - that you don't know what to say. But it feels true. That's the power of coaching - you show up feeling so stuck, and within minutes, the coaching technology I use gets you unstuck. Soon, you're unstoppable. We coached for 10 minutes and she inspired the most perfect marketing email - that you can copy word for word. Just listen to today's episode, learn the process to get unstuck, then use the email I wrote right on air for her. If you EVER get stuck not knowing what to say or what to post, this episode is for you. You'll learn my exact process to: Get instant clarity on what to write about Make quick, confident decisions during your marketing time Know *for sure* when you're on the right path Enjoy, Charlotte

Click HERE For Farm Marketing Bootcamp Invite When you hear me say, "Farmers deserve to be able to charge profitable prices." Do you believe me? Or do you get blasted with doubts like... "People are struggling - I can't raise my prices." "I just need to sell MORE so I can keep our prices where they're at." "I'm already priced high - I can't raise my prices anymore." "I just need to become more efficient on my farm to have more profit." Self-canceling like this is so common - and it breaks my heart. The farm products you sell - from flowers to veg, meat to milk... are transforming lives everywhere. But if you can't make money at it, you'll eventually go out of business, leaving your community scrambling for a substitute. One of the biggest struggles I help farmers overcome is to finally get consistent cash flowing on their farm - AND at a profit. >>You'll get a big leg up on how to do that in episode 179 of the Profitable Mindset Podcast HERE. Getting cash flowing on your farm is not what you thought the process would be. Today's episode will offer a perspective that'll help you shift to building your profitable farm with much more ease. The farmers in the 5X Your Farm Sales program who implement the coaching and marketing training learn to raise their prices - sometimes by double - and then still sell out. It's a learned skill to build a profitable, sustainable farm. It's not a matter of having the best products around. You've got to develop the mindset and marketing skills that'll support your business. Tune in to Episode 179 above and then... ...plan on joining us inside 5X Your Farm Sales in October. You'll spend the next 12 months learning the business skills you need to be successful and be here serving your community for the long run. Charlotte

​​Read about 5X Your Farm Sales HERE​ We're taking new farmers into the exclusive 5X program today. Don't miss out on being a part of the most popular high-growth program for farmers. Here's what's inside the 5X Program: Expert group coaching with me weekly 6 private 1-on-1 coaching sessions for the year with our 1-1 coaches Access to all exclusive classes I teach: Farm Marketing from the Heart Sales Made Simple Master Your Time/Master Your Life And - goal setting, decision making, business marketing planning, and more One group coaching call per week with our resident therapist/coach Advanced marketing strategies training teaching the process my clients use to double, triple, 5x & 10x+ their sales Learn the 5-Day Focused Sales Launch Access to a private Facebook group where you'll meet fellow farmers - watch the success they're creating with this program and you'll get to success even faster Exclusive copywriting coaching each week with our expert copywriter and author to level up your marketing A brand-new practical planner for you to organize your time and life. With a handy tracking tool to keep you on top of everything. Step-by-step guidance - what to focus on first, second, third, etc. You have our full support to grow your farm sales inside our exclusive farmer's community. ​​​Click here to learn more and sign up. ​ ​Enrollment is only available until this Friday, May 5th, at midnight PT.​​ Discover what happens inside 5X Your Farm Sales Farmers are sending one email and making $2,000…before, they struggled to sell anything. Or sending one email and making $25,000. Yes. In ONE day. Because they're doing this work and getting the support they need. Farmer Sarah made $100,000 in sales in ONE WEEK. It used to take her all year. How? Because she studied the Advanced Marketing Strategies program. Look, it's hard work, and it's simple too. I've laid it all out for you. Picture this…. Your 30 head of beef gets sold in a week…. No more endless posting on social media, cold emailing and struggling to move them. Imagine how the rest of your year will go when it's all done! You can be just like Sarah, too. Many farmers in the program email me daily with results like this. They're having success they never thought imaginable. Because they're committing to doing the work. They work actively to focus on their mindset and marketing for one year. I know you're no stranger to labor. If you want these outcomes (and you're ready to put in the work) sign up for my program. ​5x Your Farm Sales, a Marketing and Mindset Program for Farmers.​​ The farmers I'm giving weekly feedback to are selling out in ONE email, which used to take them months They're selling more in ONE WEEK than they used to sell the whole season They're raising their prices to make a 40%+ profit, finally ​Your income will NEVER outpace your personal development. Our coaching is crucial to your farm, life, and emotional success. Not only are my clients making more money, but this happens, too… No longer feeling burned out Working reasonable hours Setting firm boundaries Scheduling daily free time for themselves (Yes, even with all the kids, all the farm projects) Feeling present with their family every day 5X'ing your farm sales isn't all about the money. It never is. Yes, money solves a lot of immediate problems. But 5X'ing your farm sales becomes about so much more like… Paid off mortgages Husbands and wives able to quit day jobs and be home full-time on the farm Healed marriages Healed relationships with parents and in-laws and kids No more monthly bill juggling because there's always enough in the bank Finally taking a family getaway during the busiest months of summer... with NO guilt ​And more. The average person will 5X their sales. Some less, some more, it depends on your commitment to the training, The more profit your farm makes, the more you can do for your community, your family, and yourself. ​​Click here to discover more. ​ ​Enrollment just opened and will only be available until this Friday, August 11th, at midnight PT.​​ Don't miss this, Charlotte PS: Reply to this email if you have questions - I'm more than happy to answer ​​Click here to check out 5x Your Farm Sales, a Marketing and Mindset Program for Farmers.

Click HERE for 6 Tools Farmers Need to Build A Profitable Farm Does the following sound familiar? You're working too hard for not enough return. You're doing many things, but not moving forward at the rate you should. You're sacrificing family time, but there's no payoff for the constant sacrificing. You're not making the money you need or thought you should. After teaching farmers to make money for over a decade, I've identified the top six tools you need to combat this and build a profitable and sustainable farm business. ​>>Click HERE to Sign Up and Learn the 6 Tools on Aug. 8th​ Learning to build a profitable farm is not just about making money. Sure, many of you can hustle and overwork to make money, but the stress and exhaustion are getting to you. Most farmers quit at this point. You've got to learn to do it a different way. You can learn the skill of building a farm from a place of calm and balance. If you don't learn today to farm with this ease, balance, confidence and good relationships, there's no future place you get to (a certain amount of financial income, for instance) that will feel any better. The brain does not work this way. In this free training, I'll share with you what does work. You'll learn how to access the tools that will help you fulfill your farm dreams. Your life dreams. The farmers who implement these simple elements I teach are having financial success beyond anything they ever dreamed possible. Many people think farming is not a lucrative endeavor. My clients prove them wrong every day. My clients are selling out, often at the highest prices around. They've studied with me and coached hard with me to learn these tools. I'll teach these live on August 8th, at 10 AM Pacific. A replay will be sent out when you sign up if you can't attend live. You can view this class through August 12th. Learning and implementing the six tools on 8/8 will change your life. Your relationships. Your business. ​You'll want to be there, watch and learn. Click HERE to sign up even if you can't make it at 10 Pacific - you'll get the replay.​ When you attend the free training, learn the six tools, and commit to implementing them over the next year with me, here's what my clients tell me is happening: "My relationship has never been better." "We're the highest price producer at the market and the only one that sells out consistently, thanks to what we learned from you." "I've learned I can have time for myself daily, even amid this busy, demanding farm." And I will also help you learn how to create that in your life. Sign up and attend "Six Tools Farmers Need To Build A Profitable Farm" on August 8th. Yes. FREE. (replay sent same afternoon) Let's go. ​Click HERE to Sign Up​ See you there, Charlotte

Click HERE For Farm Marketing Bootcamp Invite - Starts September 11th Today, you'll meet my team of coaches who work with farmers each week, supporting you in calming down your days, improving your relationships, and finally making a profit in your farm business. I hand-picked this team, pulling from many qualified candidates - they are the best coaches on the planet for farmers. And they've got a treat for you today! I asked each of them to come up with some common struggles they coach on, and they're sharing those solutions with you in this episode of the Profitable Mind Podcast. Each of the 5x Coaches has a unique set of skills and today, they share a few ideas that will help you uplevel your life and business. Elana works with our farmers in private 1-1 sessions, so you can address issues you might not want to talk about publicly. Sandy has been a Marriage and Family Therapist for 28 years - she helps farmers each week transform some of the most difficult relationships that are often enormously challenged because we often live AND work together as farm families. Gemma's our resident copywriter and author and gives direct feedback each week on your marketing pieces or web pages so you can sell more products. Together we're a force creating a group of farmers who are unstoppable in what they can achieve. Listen to Episode 176. These are your coaches for the next year inside 5x Your Farm Sales. Plan on joining us August 8th for a year of coaching and marketing training and turn your life and business around. Life is short. It's precious. It's YOURS to do with what you want. Together, my coaches and I will help you plan your dream life and then create the plan while we support you in executing your plan. See you in this episode AND in 5X Your Farm Sales. Let's go. Warmly, Charlotte