Profitable Mindset

Building a profitable farm means constantly growing yourself and your skills. And I don't mean growing your cow-milking skills. Or your floral design skills. >> Click HERE to Learn What My Most Successful Farmers Now Do You see, your farm biz' growth will never outpace your personal growth. And most people's personal growth reaches its limit in year one of building their farm. But most farmers don't realize this. They get stuck after a year or two, or five, not yet making the profit they expected, working way too many hours, but thinking it's that they have the wrong website. Or their farm's just not in the best location. Or that people around them don't appreciate their products. You can't work your way out of doing the personal growth work a profitable farm business requires of you. Yes, in a way, your farm business is in charge here - it needs YOU to step it up and dive in and learn how to be a leader - and lead it to profit. And you won't do that unless you dive into personal growth - step one is on the podcast today - allowing feelings. Whaaa???? I know - many of you are wondering right now what feelings have to do with farming. But when you learn what that is and how to do it - your farm business will blossom. This IS the first step in growing yourself so your farm will grow - but it's where many of us get stuck. Men and women both >>Click Here to Listen and Get Unstuck You see, most of us were raised in an environment that taught us to suppress our feelings, override our feelings, not trust our feelings. But the problem is - feelings drive actions…. And your actions will create your profitable business. This week on the Profitable Mindset Podcast, I'm teaching you about the most valuable mindset shift you can learn to make. Today, I explain what it is in a way you can understand it - Tune in to hear how to take this first step. THEN - if you're in the 5x program - get coached on it this week!! Let's get you profitable. This is the first step. >> Click HERE to Learn The First Mindset Skill Needed for a Profitable Farm Charlotte

Sign Up HERE for 5X Your Farm Sales Coaching Program Today on the podcast you're hearing about several of my clients, farmers just like you, bootstrapping their farms, who make $100,000 in one week. Or, who make 4X their sales in 1 week than they made all last year. Farmers who are selling out their CSA Floral Subscriptions. Their Meat CSA Subscriptions. And many more. When you implement the 5X Process over the next year, your life and business can't help but improve immensely. Listen to Episode 153 and join us in learning the 5X process and let's get you profitable AND fulfilled.

Click Here to Start 5X'ing Your Farm Sales AND Your Life This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales. That's just one coaching session. We do this EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whole season. They're raising their prices to make a 40%+ profit finally. Join Now and Begin 5X'ing Your Farm Sales AND Your Life All because they're committing to doing the work of working on their mindset and their marketing for one year. Not only are they making more money, they experience this: No longer feeling burned out Working reasonable hours Setting firm boundaries Making daily time for themselves Feeling present with their family every day You've got to know, though, 5X'ing your farm sales is not all about the money. It never is. Yes, money solves a lot of immediate problems. We solve those for sure! But then, 5X'ing their farm sales becomes about so much more. Paid off mortgages. Husbands and wives able to quit day-jobs and be home full-time on the farm. Healed marriages. Healed relationships with parents and in-laws and kids. No more juggling bills each month because there's always enough in the bank. Finally taking a family getaway during the busiest months of summer... with NO guilt. And more. INFINITELY more. The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching. And then you find - The more profit your farm makes, the more you are able to do for your community, your family, and yourself. It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil. It's about working hard and seeing your customers have better health and better lives because of your farm products. It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills. And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers. Inside, you'll get one year of: Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

Click HERE to sign up for Farm Marketing Week, Free Marketing Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom, and offer expertise that will improve your marketing drastically. Each time I offer strategic marketing feedback on these calls, farmers email me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" ​This WILL be you if you implement even half of what I teach during Farm Marketing Week. ​Sign Up HERE.​ My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 – FREE Marketing Coaching Farming is a beast, you've heard me say. And you absolutely must learn the skills to tame that beast if you want to be farming long-term (and if you want to be happily married long-term!) If you don't learn the skills, the price you pay personally, emotionally, and financially is just too high. My client, Kathleen, is on the podcast today sharing how she struggled so much her first year of farming. She'd be taken over by fear of failure, guilt of spending so much money to get started. Shame and overwhelm were regular visitors. And her biggest 'target' when she struggled was her husband - she blamed him for everything that was going wrong in her world. She thought he didn't support her, didn't want to invest in her. You can imagine how that went over in her marriage. But then she met me at the lavender conference where I was the keynote speaker and she knew coaching would help her. Soon after starting coaching in my program, she began learning and implementing tools to stop blaming her husband and stop getting angry at him. And she says it's been mind-blowing how everything shifted in their relationship once she became aware of how she was blaming him for how she felt. Now, she has a supportive partner. Not because he changed, but because SHE did. She learned how to invest in her farm without guilt. If overwhelm creeps up, she knows how to get out from under it swiftly. Her confidence grew when she dove into the confidence-building exercises. This confidence shows up in her marketing, and her sales are growing steadily. These are all skills we're not taught anywhere else in life. And you'll need to plan on learning these skills if you plan on farming. Most farmers give up because it just becomes "too hard" - meaning, the emotional toll is too great on themselves & their families. Kathleen is sharing today how she has reversed that emotional toll and her story will encourage you that you can do it as well. You can absolutely learn to love your life, love your farm, and make money with much more ease. Then, plan on joining Kathleen in 5x Your Farm Sales & Life in February. Your farm, your life, and every relationship you have will improve drastically. Enjoy! Charlotte

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 Setting and then reaching goals is a skill. It's not something you're born knowing how to do. And farmer after farmer in my coaching program is reaching goals and achieving levels in life they never imagined possible. >>Click the Link Above to Hear Laura's Journey to Finally Making a Profit On Her Farm Goals like: Making a significant profit where before there was little or none Daily life happens with ease - very little stress and anxiety Quitting day jobs, retiring spouses from their day job Vacationing multiple times a year instead of once every few years Free time every day - even in the busy season Finding 10-20+ more hours in the week And my clients are doing this by using the skills I teach, the extraordinary goal-setting process I use, and the coaching I offer them. Today on the Profitable Mindset podcast you get to meet my client, Laura from Vermont, who reached every single goal she set last year using the tools inside my coaching program. She blows her own mind today with what she's capable of achieving on her farm! Our fun and rich conversation outlines how she lives a life full of joy and calm -- AND money from her farm profit. >>Tune in and Learn How Laura Reaches Her Goals It wasn't always that way for her. Before coaching, Laura was familiar with other people making her angry. She didn't have consistent free time, let alone the 2 hours a day she has now. She was not making a profit on her farm and yet was not raising her prices. Then she met me in 2019 when I was speaking at a farm conference in Vermont. We connected and she knew I had things to share that would help her. In our interview, she told me, "everything I want in life is showing up at my door. I'm finally making a profit." There are so many jewels in our discussion that will inspire you - Laura and all my clients are often in the minority - she's running a farm that's calm, the support structure is in place for when challenging things happen, nothing stops her now. In the 5x program, she's found all the resources she needs to create a calm and balanced and profitable farm life. I hear this over and over from my clients. Listen to this episode #149, and then - decide to invest in your personal growth which is your farm's growth, too. 5X Your Farm Sales & LIFE is Opening Up Feb. 3rd. Join us. Warm Hugs, Charlotte

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 Today you'll meet my client, Lara Scanlan, who has a diversified farm here in the Northwest. When she first showed up for coaching, she was trying to raise all her own food AND sell to her community, and frankly, she thought something was wrong with her that she just couldn't do it all. She felt terrible and like she was a "bad" farmer, a failure that she was working very long days keeping the farm going but NOT making enough money to pay the bills. It negatively impacted her marriage and her son's life. They were thinking they had to sell the farm for things to improve. She "stumbled" into my coaching program, signed up as a last resort, and within 5 weeks has had so many profound shifts. Now, the work is still hard, of course, but she has hope and confidence that she has all the resources through the coaching and marketing and time management programs to create a balanced and financially profitable life. Today, she's sharing her struggle to fulfill her life-long dream of farming but also the harsh reality that she's got to learn how to make it profitable in order to stick with it long term. And how coaching helped her make huge shifts just in the first weeks that will help her calm down, gain some balance, and stop trying to prove her worth. Tune in to hear her profound shifts that moved her from questioning whether she should even be a farmer, contemplate selling the farm, and then move to accepting reality - and the awareness she CAN create the farm life she dreams of. Click the link above to meet Lara and hear how she went from hopeless to confident. Charlotte

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In Episode 147 of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode and by the end your mind will be blown by the clarity you'll start to see and feel. The first question will guide you through some data that is really crucial to know - and easy to find. I tell you exactly where to find this data that you'll need to make to make informed decisions, so you can stop guessing or hoping. The next couple of questions will tell you exactly what you need to focus on for 2023 and what your projected income is AND what to focus on to get there. You'll have a roadmap for what to say yes to and what to say no to with great confidence. Combine these answers with episode 146, part 1, and you'll be armed with everything you need to make 2023 your most successful year yet - financially AND for the highest quality of life. It's really crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money but you're not enjoying getting up and going to work every day. It takes conscientious intentional effort to build a business you LOVE and it makes money. And THIS podcast episode is the roadmap to making that happen.

Click HERE to sign up for Farm Marketing Week Feb. 3, 6, & 7 It's usually this time of year many of my clients start to panic and think… "It's almost the end of the year. Where in the world did the time go?" "What did I actually get done this year?" ("not enough") "Did we make enough to get through the winter?" "What projects were left unfinished?" "How do I make next year better?" After they freak out a bit on a coaching call, I remind them they are armed with a plan and strategy for 2023. The full video training of this is in 5X Your Farm Sales and today I'm sharing the first 4 steps with you here. Part 1 of this unique marketing plan you've probably never heard of before is below: Click HERE to listen to part 1 and start planning your most profitable year. Over the years, I've learned a thing or two about building a marketing strategy that will consistently bring in new customers and help me make more money. It starts with you answering some questions designed to ensure you're creating not only a profitable business but also a fulfilling business. A lot of farmers will hustle to get to profit but they're still scattered and worn down because they didn't know this one thing: You have to start off the bat creating a business you love in order to still love it when you get to profit. You won't make that mistake if you follow the 7-Step business marketing plan I guide my clients through every year for the last five years. If you're already not loving your business, this plan will help you turn that around. There IS hope. Tune in and listen to part 1, answer the questions I ask in the episode, and you'll feel more in control and inspired by the end of the episode. Click the link above & listen to episode 146 and start the first steps to create your profitable, sustainable and fulfilling 2023 on the farm. Thanks for being here, Charlotte Smith

Click HERE to 5X Your Farm Life Today on the podcast, you'll meet Sandy, who's a marriage and family therapist with 25 years of experience AND she's a skilled coach. Best news of all, I just hired her to coach the farmers in my program. You'll know why when you tune into the episode and hear our deep and revealing conversation. >>Click the Link Above and Feel Immensely Better Sandy's compassionate, grounded, educated, and immensely skilled in bringing change to all the relationships you struggle with. You'll get a lot from watching her coach farmers and from requesting to be coached yourself... ...and if you're not in my coaching program yet - you'll learn a ton just from our conversation here. The greatest asset Sandy's coaching brings to this program is her experience and wisdom. YES, she's a highly educated AND skilled therapist and coach. But her life experience and wisdom gained from 25 years of working with couples and family relationships, will improve your life, your farm, your bank account, your family. If you're not in 5X Your Farm Life, be prepared to join the first week of February. One thing I know for sure. When you have a farm - relationship struggles are guaranteed. The farm lifestyle is challenging, so these struggles are a given. I've loved that my podcast and my coaching program have normalized this fact for farmers - that farm life is hard and, therefore your relationships will struggle... and that's okay. And since that is normal and expected, I've now normalized getting help. Getting help with your relationships should be a given, not a shameful thing like it was in generations before me. ALL the farmers is 5X Your Farm Life now believe it's okay to have problems and it's okay, and normal, to seek help from me and my coaches. We're here for you and I'm delighted to add Sandy to the support team here. You can't build your profitable farm if you don't work on your mindset first. Sandy's coaching calls are Thursdays at 2 PM Pacific - tune in live, listen to the recordings, get coached - or join 5 X Your Farm Life when it opens in February and get on her list to be coached. You'll be eternally grateful to yourself for doing so when all your life improves.

Click HERE to Get On The Wait List for 5X Your Farm Sales - Opens in February Imagine never again being blindsided, triggered, or annoyed by toxic people's comments or obnoxious behavior at your family gatherings. This is absolutely available to you - I teach you how in today's Episode of the Profitable Mindset. >>Click the Link Above to no longer be triggered by difficult people. Farmers often tell me the great lengths they go to in order to avoid people who make them uncomfortable. One farmer would climb out of his 2nd story window when difficult customers came into the store. I've coached many farmers in tears over things people said that crushed them. What if.... you don't have to live that way? What if you can never feel offended again when people say or do things that have hurt you? This is possible for you. In fact, if you want a fulfilling life and profitable farm, this is MANDATORY for you to learn. If you don't learn the skill of dealing with difficult people in a way that feels wonderful to you, you'll keep yourself stuck, avoiding, complaining, and not enjoying your time you have to be around them. Because let's face it, there are times where we just have to suck it up and deal with difficult or toxic people in our days, whether it's farm business or family life. I've got help on the podcast today that will make your life so much more enjoyable and fulfilling - no matter who you're in the company of.

Click HERE to Be Notified When 5X Your Farm Sales Opens in February Many farmers feel like their prices are already higher than the grocery store, or the highest in the area, so they think they can't possibly raise them any higher. But they're still not making a sustainable profit. They (you?) often feel guilty even thinking about increasing them to be able to afford to hire help or lift some of the financial burden you feel. Now you're not making enough money to hire enough help, so you're overworking, often exhausted, and feeling overwhelmed. Next, you often start adding other products, services or sales outlets which means even MORE overwhelm and overworking, but even LESS money. This is the hamster wheel farmers often find themselves trying to get off of. So what do you do when your prices aren't working for you but you think you can't raise them? You've got to go to the root of the problem - that's what I outline in today's episode of the Profitable Mindset Podcast. I promise you, it's not that you're already the highest price in the area. It's not that you feel guilty charging more. It's not that you just haven't found the right combo of products/bundles/customers. The solution is inside Episode 143. Let's get you raising your prices with ease. Warmly, Charlotte

Click HERE to Get on the Wait List for 5X Your Farm Sales I've got a powerful episode for you today. I'm teaching you a skill that, when you hone it, you'll be unstoppable in your farm business. Click The Link Above to learn the skill. Do you know how, when you set a goal - ANY goal - the next thing that happens is you start to feel some negative emotions such as: overwhelm scarcity - not enough time not enough money scared it won't work nervous others won't like it Well, most of us use those emotions to mean we made the wrong choice or are going down the wrong path. But. What if those emotions are the currency you pay for having a successful business? In my experience and my training, they are the price you pay. But they still feel bad. No worries, though, I got you. Today's episode will teach you very simply what is the antidote to the terrible feelings that come up on the road to success. I call this the million-dollar skill, because my clients who learn and practice this skill watch their sales increase, their ability to charge a profitable price increases, and they are finally making an absurd profit. Click ABOVE to listen to episode #142 and learn. Cheers to your profitable farm! Charlotte

Click HERE for Farmers Coaching Farmers Coach Training Program Last Friday, I sat down with my client, Lori Hernandez, and we dove deep on how coaching has transformed her life in every way - she was the first person to sign up for coach training so I asked her to share with you why she decided to do that. Click the link above to listen to our vulnerable and moving conversation - if you have any questions at all that I can help you with, do reply to this email and ask me. When I started my coach training, my life changed forever in many ways I never imagined. When I started coaching full-time over three years ago, I started getting emails and messages that now come in daily about how YOUR lives are changing in every way, too. I love coaching you, and now I get to teach you the concepts and skills I know, so that you can share with others. Together, we'll be touching thousands of lives. Soon, hundreds of thousands of lives. Then, millions. I LOVE being able to give back in this way. Many of you have felt the urge to be an example of what's possible for others, too. The first class opened up to my current clients and filled up immediately. So I opened up this second class and you get first dibs on the spots - there are 6 left. If you feel called to serve in the world in this way, to help people feel better and finally reach their goals and dreams, consider training to be a coach in Farmers Coaching Farmers. Read all about it and sign up HERE.

Click HERE to learn to overcome procrastination once and for all - free training. There's a great chance you haven't even come close to reaching what you're capable of on your farm and in your life. I know this because I now have 253 farmers in my coaching program who are reaching new heights in their lives and businesses each week. They're exceeding their expectations of what they thought was possible. And I believe this is true of all people. >>Click HERE to Learn to Reach Your Goals and Dreams In my own life, I've grown more and learned more each year. My growth potential is limitless. Infinite. And I know yours is, too, because of the evidence I see with the farmers I coach. I'm presenting a new *free* training next Monday at 10 AM Pacific. I'll teach you 3 secrets to overcoming procrastination. Procrastination on your daily goals and your life dreams - and everything in between. You see, that's what holds us back from doing all we want to do. That annoying habit we humans have of procrastinating. Of not doing the one thing that will move us ahead the most. Let's start to overcome it together. When you do, I know for a fact - you're unstoppable. And what you can build on your farm and create in your own life is limitless. Show up Monday to overcome procrastination. AND, exciting news, I'll be sharing about my new coach training program, Farmers Coaching Farmers. I opened up the first 6 month class teaching farmers to be coaches - and it filled up in 72 hours. You'll get first chance at the second class I'll be opening up Monday that will be held Friday's at 1 PM Pacific for 6 months. If you've ever felt called to help others feel better and achieve anything they want in life, be there on Monday. And, if you want to transform your life and business in ways you never dreamed possible, mentally, emotionally, financially - be there Monday. All free. Sign up HERE See you there. Charlotte

Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program If social media marketing is a bear, Facebook ads are a BEAST! This is my experience, AND, I see evidence of it in your emails and messages about your struggles with social media marketing in general, ads specifically. I give a 2-hour long social media marketing class at conferences. That's too long for you here on the podcast, so I condensed it into 31 minutes of super focused ideas to help you. Tune in to episode 138 and you'll learn: The best time to post on social media My favorite, free, social media scheduling software Pros and cons of using automatic schedulers for your posts How to get more potential customers following you instead of lots of other farmers What exactly you can expect from FB ads How much to plan on spending on ads Today's episode is a gold-mine for those of you contemplating using social media. And a diamond-mine for those of you wanting to place FB. Today is pure strategy. See you in Episode 138 of the Profitable Mindset. Charlotte

Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program I was in Jackson, Mississippi last week teaching marketing, and I got more questions about "the beast" that is social media marketing than anything else. Using social media to build your business can be super deceiving - you see this platform online, whether it's Facebook, Instagram, Youtube, Tik Tok, or wherever you're looking... and there are millions and millions of people right in front of your eyes. And you KNOW a percentage of them would love your products. But how in the world do you turn those 'free' people, just sitting there scrolling on by your photos, into paying customers? Click the link above to hear how. I just got an email yesterday from a frustrated farmer who said even though her Facebook page likes are growing and growing, the number of people seeing her posts is declining. The short answer is that FB and Instagram are designed for that. But there are plenty of work-arounds I talk about in today's episode. Tune in and learn how to think about social media in a way that serves you, and then how to turn those people into loyal customers. See you in episode 137 of the Profitable Mindset Podcast. Warmly, Charlotte

Today and tomorrow I'm in Jackson, Miss., teaching a marketing workshop with Joel Salatin - follow along with us! I'll be sharing reels and stories on Instagram - Click HERE to follow me there throughout the 2 days. This is my ONLY in-person training this year, after a couple years of COVID - hope to get back to it in '23. Today I've got an episode that will help those of you struggling to get to profit on your farms. Last week I had 675+ farmers join me in Farm Marketing Week and I coached on this mistake over and over, so I know today's episode will help you. The challenge with overcoming this mistake is that it seems contrary to logic. But that's the struggle we have to overcome - it's tempting to see what everyone else is doing to market their farms and copy the same techniques. But those techniques aren't working for them, either. So then you get frustrated that it's not working for you and you try even more strategies and techniques, spreading yourself even thinner. Today will guide you through how and what to constrain and focus on to get to making more profit in your farm business. And, a beautiful side-benefit, your life will calm down tremendously. Click the link above to listen to episode 136 of the Profitable Mindset Podcast: >>The Huge Roadblock All Farmers Face - And Tips on How to Overcome

Click HERE To Get The 7 Tools - My 5X Your Farm Sales Program This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales. That's just one coaching session. We do this EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whole season. They're raising their prices to make a 40%+ profit finally. Join Now and Begin 5X'ing Your Farm Sales AND Your Life All because they're committing to doing the work of working on their mindset and their marketing for one year. Not only are they making more money, they experience this: No longer feeling burned out Working reasonable hours Setting firm boundaries Making daily time for themselves Feeling present with their family every day You've got to know, though, 5X'ing your farm sales is not all about the money. It never is. Yes, money solves a lot of immediate problems. We solve those for sure! But then, 5X'ing their farm sales becomes about so much more. Paid off mortgages. Husbands and wives able to quit day-jobs and be home full-time on the farm. Healed marriages. Healed relationships with parents and in-laws and kids. No more juggling bills each month because there's always enough in the bank. Finally taking a family getaway during the busiest months of summer... with NO guilt. And more. INFINITELY more. The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching. And then you find - The more profit your farm makes, the more you are able to do for your community, your family, and yourself. It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil. It's about working hard and seeing your customers have better health and better lives because of your farm products. It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills. And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers. Inside, you'll get one year of: Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

Click HERE to sign up for Farm Marketing Week – Free Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom and you can submit one piece of marketing for my feedback. Each time I offer strategic marketing feedback on these calls, farmers are emailing me afterward sharing success: "Sold 80% of my wreaths with ONE email after you rewrote it" rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails. This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there) Several farmers DOUBLED their email signups within weeks of making the website edits "Selling one beef per month consistently since rewriting my newsletter as you explained how" ​This WILL be you if you implement even half of what I teach during Farm Marketing Week. ​Sign Up HERE.​ My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!

Click HERE to sign up for Farm Marketing Week – Free Coaching I've had farmer after farmer email me after Farm Marketing Week (all free) and tell me they implemented a few of the coaching tips I offered... ...and they made money where before they were making none, or they make double, triple, or more than their previous sales. The email I got just this week - she sold 80% of her wreaths with ONE email where before she wasn't selling any in her emails. THIS is the power of learning the skill of marketing. If you're not making money, that's feedback you've got to work on your marketing mindset first and your strategy second. It's not that you live in the wrong place or your website is just not working. Those things are not preventing you from making money. My clients and the attendees to FMW are learning it's their marketing mindset they need to adjust first, and their strategy they need to learn second. Lucky for you, I am a master at both and offer this education FREE a few times a year during Farm Marketing Week. Sign up. Show Up. Level up. I KNOW this will happen for you. The hundreds of farmers it's worked for just in the past 6 months will attest to that. See you there. Click HERE to sign up for Farm Marketing Week – Free Coaching

Click HERE to sign up for Farm Marketing Week - Free Coaching Imagine this for you: "I'm making the same amount of money working far fewer hours this year. I'm confident I can make any amount of money I want with this farm. Everyone notices how much calmer and nicer I am." >>Click the link above for Lisa's full story of how she did this on the podcast today Many farmers quit because they reach the breaking point where they realize the stress is not worth it. EVEN WHEN they're making money, they realize the money is not worth the mental, physical and emotional toll they pay. Not to mention the toll on all their relationships. You see, being a farmer means we face an extraordinarily large number of challenging circumstances daily that most other business owners do not have to contend with. The extraordinary circumstances aren't going away any time soon - the weather, death, and loss of animals and crops, government regulations, the HIGH financial inputs, the rising costs of everything… …are what it means to be a farmer. Since those circumstances aren't going away and are actually a normal part of a farm business, you've got to learn how to manage your mindset around them. Today's interview with my client Lisa shows you how she turned this around. She still has all the same circumstances - farm, customers, rising costs and prices not kept up. But through coaching, she's created these results: Far easier to manage employees-you taught me how to delegate with ease and feel confident in their abilities Much less stress every day Much more acceptance, feeling calm, and no more complaining. A feeling of free and in control "My kids hug me every day" CSA members are happier because there's a calmer and more peaceful feeling on our farm Mistakes happen, and I don't flip out I learned the skill of no longer taking things personally, such as when a customer quits or gets upset at a mistake that was made. >>Click the link above to learn how you can also learn to transform your life and farm This work is the best thing you can do in your life. It will change every area of your life - and farm - for the better. Be ready - 5X Your Farm Sales opens up in a couple of weeks, and you can meet Lisa inside and have the same huge successes she's had. Anything is possible for you when you learn to manage your mindset. I mean - absolutely anything. See you in Episode 132 - CLICK LINK ABOVE Warmly, Charlotte

Your farm looked successful on paper (or in your mind, at least.) Raise what you know people want Look at what the market will bear and price accordingly, so it's a steal, you know you'll sell out. Post consistently on social media - ALL the places! Then reality sets in. But the money does NOT. Click the link above to Avoid (or fix) the Top 3 Mistakes Sometimes what seems like the most obvious things to do on your farm are the things that will do your business in - FAST. There's a bit of a time crunch to get cash flowing in your farm business sooner rather than later. This is because farming is a business where there are LOTS of financial inputs up front. If you don't get cash flowing from sales, it can be a downward spiral of debt and anxiety. Then overwhelm sets in and you can't see a way out. So you expand. The problem most farmers make, though, is they expand the wrong way and at the wrong time. Today's episode will outline the mistakes most farmers are making so you can get back on the right track to building your sustainable, profitable farm. See you in Episode 131 of the Profitable Mindset Podcast! Click the link above to listen. Warmly, Charlotte

5X Your Farm Sales Waitlist – HERE If you're a farmer, some days it feels like nothing's going right. Case in point, last week I coached on the following: Lost half my flower crop to spider mites The butcher closed suddenly & unexpectedly, leaving us with lower quality options We sold half our cattle herd at auction due to drought And more. At first glance, it seems these things shouldn't be happening; they cause such negativity. Thank goodness all these farmers have a mindset coach to help them immediately manage for the feelings of overwhelm, defeat, hopeless. Click the link above to find out how>> Because you see... Being a farmer means you can expect circumstances like these. Circumstances that might bring you to your knees on your average Tuesday. Bring you to your knees, that is, if you don't know how to manage your brain. That is what coaching is. YOU learn how to manage your thoughts. So you stop wasting valuable time and dollars trying to fix things that are a normal part of farming. Because signing up for farming means you're signing up for crop & animal loss, drought, flood, destruction, people quitting, etc. When you learn to manage your thoughts around these circumstances that are a part of farm life, you will never be derailed again. Today's episode of the Profitable Mindset Podcast will get you started overcoming these circumstances that previously took you down for days or weeks. Yes, you can fix all of that and learn to manage farm life with ease. Click the play button above and learn to live farm life with ease. Enjoy, Charlotte PS: 5X Your Farm Sales opens up for registration in October - be ready to jump inside the program, rewire your brain, and finally start farming and living with much more ease.

Click HERE for 5X Your Farm Sales Waitlist I was raised to believe that I had to "earn" or "deserve" time off. I was taught I had to get it all done, or most of it, or get everything/everyone taken care of... ...before I could take a break. And I hear it in the way you talk about your life that you may have been raised the same way. It took me 50 years of overworking and exhausting myself, making myself sick, to figure out how to change that belief and start giving myself a break. ==> Click the link above to learn two things that will make you feel delighted to give yourself a break If you don't learn how to turn this around - that belief - that you have to earn or deserve time off - is going to keep you NOT making money on your farm. Not to mention, keeping you feeling unfulfilled, wondering if this is all there is, or if you're missing something. I teach hundreds of farmers a year how to create 10-20 more hours in their week. Not by overworking the rest of the week -- and then falling into exhaustion. But 10-20 more hours in their weeks -- while feeling spacious and abundant. And it starts with the last 2 steps on the podcast today. These skills my clients learn to do to create more time in their lives are probably the exact opposite of what you think is going to work. ==> Click HERE to learn two things that will create MORE time in your day You might not believe that it's this simple. But my clients tell me every day in emails or in the Facebook group that it's MAGICAL that they actually created lives where they have a luxurious amount of time each week. I want this for you, too. Listen to Episode #129 of the Profitable Mindset Podcast and change your life. Enjoy, Charlotte

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE This week I'm diving in to Step 2 of "4 Simple Steps to Create More Time." Today's simple but life-changing exercise is one my clients in 5X Your Farm Sales learn to implement the first week of class. It's one of the key shifts that create huge progress in their businesses. It's how they produce MORE in 2 hours than they used to struggle with completing in a week. Click the link above to learn this simple practice. You see, there's something about the way you write down your to-do's that's keeping you unfocused. You know when you sit down to your desk because it's time to "work on marketing" and you research to feel inspired, but when it's time to get up you still haven't produced much of anything? Ya, well, that's how I used to be, too. Until I learned the 4 steps I'm teaching you during this time management series to create way more time in your days. The farmers in 5X Your Sales post in the Facebook group regularly, "It feels so luxurious to have free-time everyday, I'm still getting used to it!" And this is for you, too. THIS is the work I do daily, with farmers. Dive into the episode today and do this work with me and free up some space in your busy day. Not only will you free up space, but you'll start to feel incredibly accomplished throughout your days, too, when you incorporate the practice I talk about in today's episode of the Profitable Mindset. Listen and learn by tapping the link at the top. Warmly, Charlotte

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE You may know logically - Worry will never make you feel better. Hustling will never make you feel more peaceful. Self-criticism will never make you feel good about yourself. Trying to do it all will NEVER make you feel productive or accomplished. And though you may know this to be true, most people don't know how to stop doing it. I can help. And I'm working with farmers daily teaching them how. These four things don't work to make life manageable. They actually move you backward in your life and business. Click the link above to learn the first step of the solution to creating more time I'll spend the next few weeks giving you the antidote to this problematic thinking. Then you will use what you hear on the podcast to gradually rewire your brain to STOP the unproductive/unuseful thinking. When you give what I offer a try, you'll notice you start to default to useful thinking that solves problems. The worry, hustle, self-criticism and overwhelm will start to be replaced with calm, balanced and self-confidence. How do I know? I've done it myself AND my clients in 5X Your Farm Sales report this is what's happening to them regularly. Over our year together, they're learning to STOP the four un-useful habits above and life starts to be so calm and even fun for them. Sometimes, for the first time in their lives. Give it a try. Click The Link Above to Listen. Charlotte

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Imagine how luxurious it would feel to have 2-3 extra hours every day of your life. It's not just an impossible dream... stay with me here, and you'll start to see possibility for this. ==> Click the link above to Learn the 4 Biggest Time Wasters You know I can teach you how to make more money. And I can teach you how to attract all the customers you need. But what I can't do for you is create more hours in the day than the 24 we all have. However, my clients report finding 10-20 more hours in their weeks after coaching with me. I know - it may seem impossible for you right now. But please know, with some focus on a few key things, this is available for you, too. Farmers coaching with me create more time with a combination of learning how to manage their time more productively. AND, the other side of that, they learn how to stop wasting immense time in their days. You've got to address both - stop wasting time + learn to manage it in a useful way. Next week I'll start teaching you the steps to creating more time, but first, before those will work for you, you've got to learn how these common time wasters. I outline the 4 Biggest Time Wasters we don't know we're doing - in today's episode of the Profitable Mindset Podcast. Click the link above to Learn to Eliminate the 4 Biggest Time Wasters Just becoming aware of these 4 things will make it easier for you to change them. Awareness is the FIRST step in creating calm, balance and peace in your lives that my clients report feeling for often what is the first time since starting their farms! So, step 1 of creating more time is becoming aware of how you're wasting time. Nothing else will work until these are eliminated. See you in Episode 126! Charlotte

5X Your Farm Sales is Open For Registration Click HERE to Learn This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales. That's just one coaching session. We do this EVERY week inside the coaching program. The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months. They're selling more in ONE WEEK than they used to sell the whole season. They're raising their prices to finally make a 40%+ profit. ​Join Now and Begin 5X'ing Your Farm Sales AND Your Life​ All because they're committing to doing the work of working on their mindset and their marketing for one year. Not only are they making more money, they experience this: No longer feeling burned out Working reasonable hours Setting firm boundaries Making daily time for themselves Feeling present with their family every day ​You've got to know, though, 5X'ing your farm sales is not all about the money. It never is. Yes, money solves a lot of immediate problems. We solve those for sure! But then, 5X'ing their farm sales becomes about so much more. Paid off mortgages. Husbands and wives able to quit day-jobs and be home full-time on the farm. Healed marriages. Healed relationships with parents and in-laws and kids. No more juggling bills each month because there's always enough in the bank. Finally taking a family getaway during the busiest months of summer... with NO guilt. And more. INFINITELY more. The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching. And then you find - The more profit your farm makes, the more you are able to do for your community, your family, and yourself. It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil. It's about working hard and seeing your customers have better health and better lives because of your farm products. It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills. And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.​ Inside, you'll get one year of: Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth ​Click here to learn more. Enrollment just opened and will only be available until this Friday, August 5th, at midnight PT.​ Plus, inside I give you a marketing system that is so simple and easy to execute, you'll probably spend less time in the office than ever before. Don't miss this, Charlotte P.S. That marketing system I talked about? Here's what it does: "I learned to determine how much my time is really worth. I no longer feel guilty. I feel confident I'm ALWAYS doing exactly what I'm supposed to be doing. And I made 50% more revenue this year."​ ​Click here to check out 5x Your Farm Sales, a Marketing and Mindset Course for Farmers.​ PAYMENT PLAN: I had several requests for a payment plan this week - Click HERE for the payment plan.​ ​

Click HERE to Read All About 5X Your Farm Sales Coaching Program Today is a very special story of transformation of an extended farm family. -Click the link above to hear about how Rachelle, her husband and her father-in-law have improved their lives dramatically on the farm.- Rachelle has 6 kids UNDER 7. As if that's not a big enough job, she often milks cows in the afternoons. She farms with her husband - they own the farm 50/50 with her in-laws, so there's the added pressure of doing business with extended family. Before she came to me for help, they were exhausting themselves, doing all the farming and selling, working hard chasing every dollar. She had no boundaries with her husband, family, or customers and found herself in constant reaction mode, running all over the place doing deliveries and anything that demanded her time. Rachelle knew that at this pace, they'd NEVER get caught up and would never have enough time to do what they needed to do to build a sustainable life and business. Rachelle knew she needed better time management. She also knew she needed to learn to value herself more to take better care of herself and her family. (So many of us as women are taught NOT to value ourselves; instead, everyone and everything else comes first - this keeps us feeling terrible in life.) Fast forward 16 months or so later, and Rachelle looks, sounds, and feels like a new woman. The other farmers inside the 5X Coaching program have witnessed her growth and change and the calming down of her life, too. Rachelle is an inspiration for ALL of us. She's an example of what's possible when you decide to shift your thinking and learn to create NEW results in your life. Click the link above to learn the crucial mindset shifts she made that have shifted her husband and father-in-law for the better.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Most of us consider time to be our most valuable asset. Our 24 hours in a day is so precious! But here's what I know to be true - *I teach you how to create more money. *I teach you how to get all the customers you want **But I can't teach you how to make more hours in the day than the 24 we're all given. But I CAN teach you how to create more time in the 24 hrs you already have by making a few subtle but powerful shifts. Click the play button above to learn the first step to getting way more peace AND productivity in your 24 hours I don't mean that you're going to do more - I'm not telling you that you have to be more productive. Chances are you're already running on all cylinders - me telling you to "just do more" is NOT going to help. Instead, you're going to learn to shift the way you think about time. You'll learn to create a new way of thinking about the time you do have that will free up hours. I will teach you the first steps in learning the skill of managing your time differently in your mind - in a way that serves you instead of overwhelms you. Based on my experience coaching hundreds of farmers, when you learn the skill of managing your mind around time, you'll free up 2-4 hours per day. Today's podcast is step one. When you stick with me and learn to Master Your Time & Master Your Life, you'll get more done PLUS have time set aside daily for your own personal care. I know!! That's a new concept for most people - daily time for ME??? Because you can't create more hours in a day, it is crucial you learn this first step of getting MORE out of the hours you do have - MORE accomplished and produced and more rest time. Click the play button above to learn to create more time in your day.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Many farmers move through their days disappointed by others' actions or lack of actions. In my farmer coaching group, farmers show up frustrated with thoughts like - "my husband should be supporting me in quitting my job." Or, maybe your farm partners don't want to work as hard as you think they should. And since farming and personal life are often intertwined, even personal expectations stop you up, such as - "my ex should be keeping me informed of the kids' activities." The problem you create for yourself is - when you feel disappointed or frustrated others aren't doing what you want, you keep yourself stuck NOT doing the things in your business you need to move ahead. Soon, you're not only feeling terrible, disappointed, frustrated - now you're not making money. This compounds the negative feelings - now you're feeling stressed and anxious about your sales or lack of income. Even if the thing you expect the other person to do is logical and rational, they still may not do it (because they're autonomous adults with agency). You're thinking some version of, "people aren't doing what they're supposed to and we're not making money." But there IS a solution - and it all lies within your ability to shift your mindset. Mindset coaching teaches you how to shift your thoughts from what's NOT working to thoughts that create successful, profitable results. Today's episode of the Profitable Mindset Podcast will teach you how to start shifting from un-useful/unproductive thoughts that keep you stuck not making money... ...to thoughts that will drive the actions needed to build your profitable farm. Click the link above to start creating successful results.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE You can be skilled at farming AND marketing but still NOT be making money on your farm. Here's why... Most farmers are missing the mindset skills required to build a sustainable & profitable farm. (Actually, it's not just limited to farmers, it's all humans - we aren't taught mindset management anywhere in our lives. Until now.) Here's how it goes - farmers start their farms. They're great at producing top-quality products. They've built - or paid to have built - a nice-looking website that works. They get lots of likes and comments showing interest. Maybe even making lots of sales. But not quite making money. And - because farming is the beast it is - there are lots of moving parts. This means more opportunities for things to go wrong, to break, and mistakes to be made. And these problems take up so much of your time. Problems like these my client brought to our coaching call this week: "Nothing's working out" "Things keep breaking or falling apart" "I'm always waiting for the other shoe to drop" "I'm wasting so much of my time" She said she feels useless when she thinks this way. Once she makes herself feel useless, then she second guesses herself - like, 'why do it when it probably won't work out anyway.' This makes her feel overwhelmed. Which results in more struggle and feeling stuck. Not moving ahead on the money making activities. And not making a profit. This kind of thinking happens to a lot of farmers and if you don't figure out how to turn it around, most people decide to throw in the towel and quit eventually. They decide it's too miserable to live long-term in overwhelm and feeling like things aren't working. But today's episode of the Profitable Mindset Podcast will teach you a few simple - but incredibly powerful - things that will help add the mindset skills you need to build your profitable farm. Click the link above to learn the missing piece of building a profitable farm. They're simple shifts you can start practicing immediately and you'll notice results right away, too.

Sign Up for Farm Marketing Week – Free Marketing Coaching – HERE Many of us confuse "being honest" with disrespecting ourselves. We think we're just telling the truth when we say things like: "my marketing isn't working" "I should've had this down by now" "I'm not very tech-savvy" "people don't appreciate the work we do" These are various versions of thoughts I've heard from farmers many times over the years. Most farmers just think they're statements of fact. But what if thinking this is actually you keeping yourself stuck and small and hurting you and your business? That's what research shows us is true and I want to offer you help today. Self-respect (how we talk to ourselves) is actually a skill most of us need to learn. Many of us were taught as we grew up to be humble and not arrogant or conceited. To be self-deprecating, even. When you tell yourself these so-called "truths" you think are making you look humble, you're actually creating terrible results for yourself in your life. These thoughts do not result in you feeling good about your self or your farm AND they prevent you from making money. Today's episode of the Profitable Mindset Podcast will help you do the following: Become aware of how you're hurting your business with what you think What simple practice you need to implement that will make your success inevitable And what to think that will make you feel better immediately Click the play button and learn how to move ahead in your business with ease.

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE It's super common for the farmers who first come to me for coaching to think that a successful farm is built by giving your community what they want. For instance, they decide to start a flower farm. People love the flowers and wish could cut their own. So the farmer opens up a u-cut. Then, the customer wants you to save them some peonies. Or pink tulips... and you go out of your way to do so. Next, they want to pick up their flowers Saturday, late, because they're going to be in the area anyway. You comply because you NEED to make sales. THEN... they need you to deliver. Or ship. Or sell dried flowers. Or starts. So you do. Your days are LONG but you're moving product, so it seems logical. But you're not going to get to profit running your business this way. And there is no clear brand when you run your business this way. THIS episode will help you turn this around and make branding, selling, and running your farm so much easier. This same mistake happens no matter what you are farming - the milk, meat, and vegetable farmers all struggle with this at first. And you'll want to get this figured out ASAP or you'll do what most farmers do and quit because you're in constant overwhelm, in reaction mode and feeling frustrated, overworked, not making money. This is what I call people-pleasing in your business and it's the opposite of what your business really needs, which is a CEO making the decisions. And guess what - even if you never thought of yourself as a CEO, you ARE the CEO of your business when you start your farm! But since you didn't go to "CEO School" you weren't aware of this - until now when you see yourself in this reaction mode, this people-pleasing mode. Today's episode of the Profitable Mindset Podcast will help. Click the link above to learn how to shift to being the CEO your biz needs and then clear up your branding to build your profitable farm with ease.

Get the Free Pricing Worksheets HERE. 13 years ago, when I brought home my first milk cow, I just figured I'd charge a buck less than the neighbor was charging. Yes, that was my pricing strategy! I oh-so-quickly learned that was not a strategy, and not only that, it was a fast-track to broke if I kept it up! And I know this is one of the most common struggles among us all, because I get the emails & FB/IG messages daily: "How do I figure out what to charge for my (chicken, flowers, CSA)?" "How do I stay below the neighbor's price but still make a profit?" "How do I figure in my wage? My losses?" "How do I deal with customers who challenge my prices? Pricing strategy involves so much more than just seeing what the neighbors are charging. Farmers very quickly become aware that their prices must be more than the grocery store because on our non-industrial farmers we just don't have the economy of scale that corporate farms have. Therefore, our prices will be higher, and this means, people new to buying from farmers might not understand why. Once my clients decide what to charge, then comes the mind drama - how do I explain this to my customers? In today's episode on the Profitable Mindset Podcast, I walk you through how to raise your prices with ease and avoid the drama in your mind - and your customers' minds. So many farmers want to justify their prices by explaining the costs involved or explaining the pricing process. Tune in and hear why this will backfire in your business and create doubt in your customers' minds, and what to do instead. Today's episode will help you shift from doubt or guilt or tempted to prove your price, to a place of self-confidence and "in-service" to your customers. When you make this shift to self-confidence, it becomes so much easier to run your farm and charge a profitable price AND maintain a great connection with your customers. Tune in to Episode 118 by clicking the link above, and let's get your prices up where they need to be. Charlotte

Sign Up for Farm Marketing Week - Free Marketing Coaching - HERE If you're not sending your marketing emails to people with ease, it's not a time management problem, as this week's client thought. It's a thought problem. The only thing between you knowing you need to send marketing emails or newsletters and actually sending them, is your thought about it. My client showed up for coaching because she's only sent 2 newsletters in 6 years of being a lavender farmer. And this is keeping her stuck, small, not profitable. I asked, "why aren't you sending emails, since you know how and you know this is key to making consistent sales?" She answered, "I hate doing them - they make me anxious & miserable." And she wanted me to help her with the time management program to get it on her calendar. But she soon discovered in our coaching call, when you start with that thought "I hate them" --- you'll NEVER take the action of sending them. This thought is keeping her stuck not doing the newsletters. This thought is keeping a lot of you stuck not doing things on your farms! The 3 step process I use with my clients in coaching will help you learn what's really holding you back from doing the things you want to do. Things like sending your marketing emails, and it'll help you finally move ahead to do it with ease. You might think it's a fact, that it's true you HATE sending newsletters, or you HATE weeding, or you HATE the thought of raising your prices. But notice how that thought makes you feel - stuck, burdened, hopeless, defeated, or any other negative emotion that will NEVER drive the action you're wanting - in this case - email newsletters. I teach my clients step by step how to do email marketing with ease, but what happens next is, they know what to do but they have an obstacle thought that keeps them stuck not sending their newsletters Tune in and become aware of what you're doing that's keeping you small and stuck and not marketing with ease - and then how to turn that around. See you in Episode 117! Click the link above to tune in.

Sign Up for Free Marketing Coaching HERE during Farm Marketing Week. I used to wake up every night about 1:30-2:00 AM and just toss and turn for the next couple of hours, worrying about my farm, family, and my to-do's. It wasn't even productive or useful because I wasn't actually doing anything! I was just looping & spinning. But I couldn't stop it, either. Then, I'd wake up on time in the morning, but groggy and tired. I thought it was normal because most of my friends had the same struggle! I thought it was just how life was as a busy farmer + parent + managing the house and business. It sucked, though, to be tired a lot of the time. I knew it wasn't productive but I didn't know how to stop it. I actually thought it was just how life was going to be, forever. I even had friends advise me to drink alcohol before bed and then I'd sleep straight through... didn't work, though! Then my other friend said she takes Tylenol PM every night... People suggested melatonin and magnesium and specific teas. I tried it all. Nothing worked and I wondered "is this all there is in life for the next 30 years?" Then I found the work that I'm teaching you today. What I'm teaching you today changed my life and now my clients are able to improve their sleep and they've shut off the daytime spinning and looping, too! One of the hugest payoffs to stopping the spinning & looping that goes on in my clients' heads is they find 10-20 MORE hours in their weeks. And I want this for you, too! Today's podcast episode will help you stop the spinning and looping in its tracks! Implement the steps, practice them, and then let me know how you do! This is something I coach on regularly, too - if you're not yet a client - this podcast will get you on your way to managing how you think so you can create way more time and success. Warmly, Charlotte PS: Click the link above and learn how to calm your mind down once and for all.

Get free marketing coaching during Farm Marketing Week HERE. Do you know your financial success on your farm cannot outpace your personal growth? To put it another way, if you're not happy with the amount of sales or the money, or profit you're making in your business, you've got to work on your mind to improve those results. Many farmers have success at first but then they plateau. That plateau is feedback you've got to take the next step and work on yourself, not on the website or infrastructure or hiring or expanding. It's not the external circumstances that will get you to success - it's self-awareness of how your thoughts are causing you to struggle and then how to shift them to be more useful. This may sound easy - but like most really worthwhile endeavors, it's not. But it IS the solution to building a profitable farm - whatever that looks like to you. Some farmers have very small operations and just want to pay their expenses and maybe have some spending money left over for family fun. Other farmers are trying to make a living solely from farming. Wherever you fall on the spectrum, the process is the same. You've got to get your thoughts, emotions and actions in order and in alignment to be able to create the results you want. That result may be a specific dollar amount in the bank or some other measurable goal. Today's podcast episode will get you on your way. Charlotte PS: Click the link above to learn the ONE CRUCIAL THING the most successful farmers do in life and business

Sign up for FREE coaching during Farm Marketing Week HERE. ​Now is the time for you to step up and be powerful in this world and make your farm profitable so you can be in it for the long run. There are so many lives to be changed with your products and events. What steals your success and keeps you from having the impact you want to have are decisions made from non-productive thoughts about your ability to market and your marketing. Most of you create your marketing from non-useful thoughts like - it "will be easier to sell..." With sales and discounts Cheaper prices If I find the right person to do my marketing Lots of variety of products and bundles of products Multiple offers in your newsletters for them to buy a variety of products/services Or, you ask people what they want to buy and you decide what you'll raise/grow/sell based on that You choose your prices based on your "worth," mistaking personal value with business value. These un-useful/unproductive thoughts cause you to create unproductive marketing that doesn't connect or sell. Your farm is struggling. So then you think you need to change website platforms, you think you need to add or change to a different breed or variety, causing even more money outflow and loss. You soon don't make enough sales of anything to get to profit. I am coaching you to find your un-useful thoughts and change them, one negative thought at a time. I'm doing this inside Farm Marketing Week - click HERE to join now.​ The first-ever coaching of its kind. 3 days with me coaching you on the mindset and strategy of irresistible marketing. This is a taste of what we do DAILY inside 5X Your Farm Sales - a free 3 days to help you decide on committing to changing your mindset, your marketing, and your bank account. 3 Days of up-leveling your life, completely free. Join us HERE. ​ Charlotte TODAY10:29am Charlotte Smith Client

Sign up for FREE coaching during Farm Marketing Week HERE. What I know to be true after working with hundreds of farmers, is the thing between you and the money you want to make is your marketing written in a way that connects and creates desire to buy. The amount of sales you make is a direct result of your marketing. And marketing that makes sales with ease starts with your thoughts about it. ​Your mindset. Click HERE to clean up your mindset around marketing. So what is your mindset around your marketing...? Most farmers first come to me and they think their marketing needs to be better, shouldn't be so difficult, isn't good enough - and THESE very thoughts prevent them from putting out good marketing. And many farmers struggle to get out any marketing. You want to learn the skill of having useful and productive thoughts about your marketing. You want to have amazing thoughts about your marketing. How do you know you have amazing thoughts about your marketing? ​You're making sales. ​ Consistently. You're making consistent sales when your thoughts about your marketing are successful thoughts. If you're not making consistent sales with ease, you've got to develop the mindset to create that. We are building a successful marketing mindset inside Farm Marketing Week. 3 days of live coaching, feedback on your marketing: cleaning up all your doubts, uncertainty, indecision, confusion, and lack of confidence. Learn to build a strong mindset around your marketing that makes selling easy. I've been teaching and coaching on marketing for a decade, and I'm teaching and coaching you on everything I know during marketing week. ​Click here to get registered. ​

Sign up for FREE coaching during Farm Marketing Week HERE. On New Year's Eve 2021 Arlene found her freezer full of hogs and the new hogs were headed to the butcher. She needed space. She needed them SOLD and gone. She'd been in my program for a while, she had her email marketing in place, and had learned to nurture her list. But hadn't been focused on talking about hogs, so was hoping to at least sell a half-hog and free up even a tiny bit of space. She put together a quick email to send before her NYE gathering and forgot about it. Imagine her surprise after midnight when she decided to check on the email before going to bed - tears rolled down her cheeks when she realized she sold every last hog! Click the play button and listen to the whole story! Selling out with one email gives her even more confidence knowing she can sell every last thing on her farm - just by changing her thoughts. By intentionally practicing thoughts that serve her by driving the action of making sales. She and her husband are finally making money and now feel blessed to be spending time building their dreams instead of just trying to make ends meet. She used to have to juggle the bills and decide which she should pay this month and which she could put off till next month. Now, life has become so fulfilling for their family - "I'm very aware how much I'm changing customers' lives by what we're doing." "We're giving life to our community, our people." "Our local farm community has seen us become profitable and they're asking us what are we doing - how did we become profitable? And they're seeing hope that they, too, can learn mindsets that will get them to profit." Arlene says, "I'm an example of what's possible to all the farmers around us! I'm giving them hope there's a better way." "Now I've created so much demand through using your marketing mindsets and strategies that I have to get coached on the new problem of finally making money and dealing with all this success!" Click the button above to listen to Arlene's powerful interview today on the Profitable Mindset Podcast. Charlotte

Sign up for FREE coaching during Farm Marketing Week HERE. I'm hearing that farmers in communities all around the world are looking at the 5X Your Farm Sales farmers and wondering how in the world these farmers are making a profit AND doing it with ease, when they --- neighbors --- are struggling to pay the bills and often LOSING money every year. Today's interview is an example of just how my clients are finally making money with way more ease and balance. And the farm community around her is noticing. Hear from Brittany about how she more than 5X'd her farm sales this past year after joining the coaching program. She now makes more money than her husband, a medical director, and they've been able to follow through on their 13 year dream you'll hear about on the podcast. She's able to make all their dreams come true because of the time she's learned to create through coaching, the life balance, and the money she's able to make using all the other resources in the program. You'll be inspired. But don't be tempted to sell the farm and move to Hawaii where it averages 80 degrees year 'round... I asked and she says it's not as romantic as it sounds. ;) Brittany is just one example of what's possible in your life when you commit to doing the hardest work you'll ever do and learning the skills and mindsets to build a profitable farm. Hardest work - yes. But the most fulfilling and valuable work you'll ever do, as Brittany explains. See you in Episode 111.

Sign up for FREE coaching during Farm Marketing Week HERE. This week a client got on a coaching call and said she was part of an email thread in her area with a bunch of farmers saying you can't make a living farming. (All because THEY weren't making a living farming.) And she was feeling stuck thinking she would never get to profit. She wasn't raising her prices when she believed this discussion. Yet she knows in our group we have farmer after farmer reporting increased profits, increase revenue, reaching bigger sales goals than ever before. She wondered who to believe. THIS is why mindset work is so important: if you surround yourself with failing farmers telling their sad story of going broke, then that's what you'll believe. And that's what you will create on your farm. IF you want to be successful, surround yourself with farmers like the 5X coaching clients who are learning to create profitable farms. Today's podcast is an example of what's possible for you when you learn the marketing skills and mindsets I teach. I invited several farmers to share their favorite changes in their businesses and lives since starting this program. THIS is how you make success inevitable - surround yourself with other farmers and study their mindsets. And unsubscribe from those lists of people sharing about how it's not possible! My clients in 5X Your Farm Sales are selling out in 12 hours in one case, one email in another case, and one week of emails for others. This is just the beginning of their successes! Tune in to hear how they're making more money with more calm and peace than ever before. Hear from one farmer who's been self-critical her whole life and how that's shifting today and has changed EVERYTHING about her life AND marriage AND business. If you've ever thought maybe you're too old to learn how to turn your farm around, you'll hear from Carole, age 70, who's ecstatic at the success she's creating in her farm business and her personal life. Tune in today and hear what's possible when you surround yourself with successful people.

Click HERE to sign up for Farm Marketing Week free coaching. In my conversation with Scott Shepherd this week we go very deep into the subjects of marketing and mindset and how you can't have a successful, profitable farm with ease without mastery of your mindset. You'll walk away from this episode with a lot of knowledge but also feeling super inspired and confident. There are many gems you can start incorporating into your business: the key to raising your prices with ease and not losing customers how to insure people will buy no matter how much you charge how to overcome shame and that "not good enough" feeling that show up when you try to make big decisions how to overcome feeling guilty for charging a higher than average price the one thing your business needs from you to be successful. The key to building connection even if you don't meet people in person Our conversation will inspire you to finally stop playing small in your life and on your farm and decide to overcome all obstacles you thought were keeping you stuck. Here's a text I got from a listener this morning: "Charlotte helps you identify your personal limits and finally move beyond them." Listen to Episode 109 and level up your life now. Warmly, Charlotte PS: Get to know Scott Shepherd and follow his podcast HERE.

Click HERE to sign up for Farm Marketing Week - free coaching. So far in 2022, I've had several farmers in my 5X Your Farm Sales Coaching Program make more money in one week than they made previously in months of marketing. All because they're learning how to create focused sales launches. I taught a masterclass inside 5X Your Farm Sales this week and it lays out step-by-step how to do it. When you join in April that class is waiting for you! Why do a 5-day sales launch? When you limit sales to focused daily emails for a week, you create energy, momentum, and commitment for customers to buy. These emotions make it easier for people to buy - so you end up making a lot more sales in that week, with more ease on your part, than if you emailed weekly for several months. My clients are selling farm products, subscriptions, services, classes - everything sells better with a focused launch! This means, after the 5-day sales launch, you can get back to trust-building. This trust-building you do in between sales launches creates the result of customers buying anything you have to sell at the higher-than-average prices we need to charge as small independent business owners. Listen to Episode 108 and learn the what/why/how particulars of the 5-day sales launch. Then decide - who will you have to become to be a person who implements 5-day sales launches? And THAT is what coaching is for - to up-level your brain to become skilled at following through on creating and executing marketing that works to bring you more sales than ever before. Click the link above to learn all about 5 Day Sales Launches Charlotte

Click HERE to Get on the Waitlist for 5X Your Farm Sales This week a farmer asked for coaching because she has writer's block and often feels stuck when she sits down to write. Yet she knows her farm's success depends on her being able to write emails to sell, descriptions on her website that will sell, social media posts that will sell. And yet when she feels blocked and uninspired, the result is sales are slow and difficult because of this writer's block which is not allowing her to write. Ugh! It's a self-fulfilling prophecy. Her writer's block assures no sales emails will go out, or if they do, they were exhausting to write and ineffective. Today's podcast episode will walk you through how to overcome writer's block and general lack of inspiration or enthusiasm around marketing. In episode 107 you'll learn: The sneaky way you keep yourself stuck and blocked Why you don't feel inspired when you sit down to write How to create the feeling of inspiration when you need it You might think, oh I just need some writing prompts or a template. THEN I'll be able to get over writer's block. I have so many writing prompts in my marketing program. I even have lessons on copywriting. But this is why coaching is crucial - you can't do the thing you KNOW you have to do if you're creating a feeling of stuck for yourself. You won't be able to take action when you're stuck. You've got to solve for that first. Instead, I teach you the skill of being able to write on demand - which is learning to create inspiration or focus, whatever emotion you need, when you need it. Listen to Episode 107 now and learn how to overcome writer's block. Charlotte

Click HERE to Get on the Waitlist for 5X Your Farm Sales One of the biggest problems farmers share with me is they struggle to build a big, loyal customer base who will keep coming back season after season and continue paying, without complaint, our higher-than-grocery-store prices. This week I'm sharing four FREE things I did the first few years that got me to profit, and I still do them when I need a boost in new customers. Many farmers think the solution to them getting and retaining customers is a better or different website. Or a BETTER email marketing program. Or the NEW social media platform, if only they could learn it. But that is not how to build a loyal, consistent customer base. At first glance you might think these things are too simple to work. Like, there must be a more high-tech solution I'm missing. But there is no online solution to this problem. The solution is in today's podcast episode. Decide today to implement what I talk about here - these steps are all free/cheap. Then repeat them consistently and watch your new customers arrive and your current customers become super loyal. After implementing these 4 steps, when you add my advanced marketing strategies I teach, your customer base will multiply exponentially like I share about my client Lyndsay in today's episode. But you must get your foundation in place first. These 4 steps are one pillar - all 3 episodes in the series are the complete foundation. Click the link above to listen and learn.

Click HERE to Get on the Wait List for 5X Your Farm Sales When I started my farm in 2009, it was so much more than my livelihood. I started the farm because I watched my family heal from chronic illnesses after eating the products I raise. I then got to witness my property go from a weed-infested dirt lot, over-grazed by horses, to a thriving mini-ecosystem. And over the years, I've helped hundreds, if not thousands of families in my community find health, connection, and joy at my farm. But at the end of the day, my farm is still a business, and every business needs customers. In 2009 I brought home my first milk cow, and I was sold out of milk and kept a waiting list of customers ever since for 10 years. When I raised a big batch of Thanksgiving turkeys every year, they're all pre-sold by September, with one email. Whether it's eggs, grass-fed beef, pastured chickens or pork, I always had a loyal community eager and excited customers ready to buy. That's the dream, right? To do what you love plus get paid for it?! Click the link above and listen in to find out how. Often we get into farming because we love the land, animals, and fresh air. Not because we're excited to stand around at farmer's markets all day, answer dozens of emails, or get out in the community and meet new customers. Whether you're brand new to farming or you're a seasoned vet, you're probably thinking the same thing I was when I brought home my first milk cow, and I quickly realized milking cows was too expensive of a hobby to do just for my family - "How do I find customers who value our products, don't compare them to grocery store prices, and will return from season to season or year to year?" It's a pretty simple answer that is not easy, but totally do-able. Starting a farm and farming is really hard. Also, the most rewarding thing I've ever done, thank goodness, or I couldn't have done it another day! You know exactly what I mean. Now I teach farmers every day how to create a store full of customers who love you, your farm, and never question your prices and even encourage you to charge what you need to. And guess what? You can find these people, too! How did I find customers for my farm products? This is part one in a series where I share all I did to create a loyal consistent customer base and built my profitable farm. Listen to episode 105 to get started. Charlotte

5X Your Farm Sales is OPEN for Registration: https://courses.3cowmarketing.com/5x-farm-sales There is a process to marketing so you can build a profitable farm. Everyone can learn it. But very few (if any?) are teaching it. Until now. ​The 5X Your Farm Sales Coaching Program for farmers has mastered the process of teaching you Advanced Marketing Strategies to build a profitable farm. You'll know you don't have the process down if you're not getting good results in your marketing. The problem is, most people think marketing and making money on your farm is just a series of actions that work. But in my 10 years working with farmers, no amount of "right marketing action" will get you to success or profit sustainably. The marketing strategies you employ will only work if you start with a positive, useful mindset. This is the process I teach that makes your marketing successful and is not being taught anywhere else. Click HERE to read more about the process. Then, listen to Beth's story on the podcast today. Up until a year ago, Beth Carver treated herself like an "abusive boss" in her farm business. She constantly felt like she wasn't good enough. She thought she had to drive herself and talk to herself harshly in order to get the business successful. This never works. She thought if she treated herself kindly, then she wouldn't be motivated to do the hard things her farm biz required. The problem was, she was struggling in the business AND not feeling good about herself. Beth was constantly feeling guilty - if she was working on the business, she felt guilty ignoring her 2-year-old son. If she was with her son, she felt guilty not working in her business. This was such a heavy, exhausting, burdensome way to live her days. This is so common among farmers! We think we need to drive ourselves hard to make the business successful. We think we don't deserve time off, or we haven't earned the right to pay ourselves yet. Many farmers tell me they are burdened by this constant feeling that they aren't doing anything quite good enough - the farm, the marketing, or being a mom & wife. This constant feeling of not being good enough makes building a profitable farm impossible. You read that right. You can't get to a profitable farm, your marketing won't work, if you don't figure out how to change your thoughts about yourself. I teach Advanced Marketing Strategies - but those strategies will not work if you're not in a place mentally where you have your own back. Where you give yourself compassion and confidence with ease. That's just ONE of the huge advancements Beth has made in the past year that allowed her to increase her sales by 40% while feeling confident AND ALSO while realizing she actually liked herself for the first time in her life. Beth is not alone. It's rampant among women farmers, especially, that we are super hard on ourselves. My clients' logic is that they need to drive themselves to create success. But this does not work. It prevents you from success. Listen to Beth's full interview above. Then, join 5X Your Farm Sales and give yourself the gift of a profitable business once you learn how to be confident and treat yourself with compassion. EVERYTHING in your life and business is easier when you learn to like yourself. This is the ONLY room where you'll learn self-compassion, confidence, decisiveness AND the marketing strategies to build a profitable farm. See you in the room, Charlotte PS: Click HERE to be in the room.