Profitable Mindset

click here to check out my new program, Marketing & Mindset Mastery I meet so many farmers with truly great products, yet they aren't making enough money, many times they're barely paying the bills and feeling incredibly overwhelmed. Or, maybe they're doing all the right things but it feels like "something is missing." In episode 56 of the podcast, I'm sharing a key practice that's going to make it so much easier to have a profitable farm. In fact, without this practice, it's likely you'll struggle. This isn't something that's usually talked about when it comes to marketing or building your business, so listen in now to learn about: The foundation you must have in place to build a profitable farm A simple practice you can do right now if you're feeling stressed or overwhelmed (and why this will make your business easier) The "missing piece" I see so many farmers overlooking (hint: it's probably the opposite of what you think you need) This common habit that is probably holding you back from success (no matter what success looks like to you) Plus, I'm sharing exactly what you can do to turn your business around if you're feeling stuck or like nothing is working! When you start implementing what I'm sharing today, the transformation almost feels like magic. Click here to listen to episode 56 right now! And if you're ready for more support with this, click here to check out my new program, Marketing & Mindset Mastery Happy Thanksgiving to you and yours! Much love, Charlotte

JOIN Marketing & Mindset Mastery Now: https://3cowmarketing.mykajabi.com/mmm Ever find random customers wandering around the farm NOT where they should be? (hand raised!) A boundary is meant to protect you and what is most important to you. Sometimes a boundary is needed with customers or family. Sometimes it's a boundary to protect ourselves from ourselves! For instance, for us people-pleasers, maybe we're working on something and someone drops in for a visit and we drop everything WE wanted to do so we don't disappoint them. Letting others dictate your time will hold you back. Boundaries are a beautiful protector and a gift in our lives when set properly. Listen to episode 55 where I'm talking all about how to set boundaries on the farm and with your family. When you listen to episode 55, you'll learn: The frequent mistake people make when it comes to boundaries (understanding this is the key to setting boundaries that support you and your relationships) What to do if you're filled with anger or resentment and feel a relationship is forever broken The one thing you need to do in order for boundaries to work How to set boundaries that support you and help you enjoy this holiday season - no matter what anyone says or does Plus, I'm sharing how you can start setting boundaries in your farm business so that you have less stress and more joy as you work. I'm even sharing stories from my own experience in setting boundaries so you can easily see how you can start applying this practice right now. With this practice, life becomes so free and fulfilling. Even better, you don't have to wait to learn this skill and experience this change. Much love, Charlotte

Sign up for coaching at: http://3cowmarketing.com/group The holidays are coming up quickly! Along with everything we love about these celebrations, for many of us, the holidays also bring a lot of stress. Stress caused by all sorts of things - like - ...your mother-in-law criticizes your parenting. ...a family member drinks too much and embarrasses you. ...there are political arguments at the dinner table. In episode 54 of The Profitable Mindset podcast, I'm talking all about how you can fix all of this and enjoy your holiday, no matter what. I'm so excited to share this episode with you. When I learned the mindset skill I'm teaching today, it blew my mind and changed my life forever! When you listen to episode 54, you'll learn: The truth about why you might feel stress/negativity at family gatherings (it's probably not what you think) What's behind frustration with family members and what to do to ease this stress The secret power you probably don't know you have (learning this is the key to feeling how you want to feel no matter what is happening around you) Plus, I'm sharing my own story of learning this mindset skill and the difference it's made in my life and my experience of the holidays. Ready to have a joyful, stress-free holiday season? Listen to episode 54 now! Much love, Charlotte

Get Coaching - Mindset & Marketing Mastery: http://3cowmarketing.com/group Most people struggle to make sales from emails and they just decide that it doesn't work. But - what if I told you - it's not that email marketing doesn't work - it's just that you've never learned how to structure the emails so people WANT to buy from you. Yes, that's the only problem here. Email marketing is powerful - when done correctly. Today I teach you 4 components of profitable emails that will start changing how people respond to your communication. AND, you can use the same components to up your response to your social media posts. If you're looking for more sales, more engagement, and more connection with your customers, listen to episode 53 of The Profitable Mindset podcast, where I'm teaching you how to be an expert in writing profitable marketing emails. The best part is that I'm sharing actionable tips you can implement right now! Join me in episode 53 to discover: Why social media marketing might not be working for you and what to do instead What's really keeping you from emailing your list on a regular basis (and how to move forward) How I started my farm and made a plan to make it profitable (this might change how you feel about marketing) The truth about what to do so that customers are happy to pay more for your products When you learn and implement the 4 key components to writing a profitable marketing email, it's going to be so much easier to write emails to your list and build that customer loyalty that leads to a profitable, sustainable farm. Click here to listen to episode 53 now! I can't wait for you to try this process and see how powerful it is! Much love, Charlotte

Click link to get on the waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/ Many farmers discount the value in learning marketing. I hear from many people who say - people don't read email anymore, it's dead, social media is where it's at. My emails all go to spam. Farmers will even say things like, "email marketing is too basic." But guess what. "Basic" is the most profitable and powerful tool we all have available to us. You just don't believe it yet. You want proof. I encourage you - go create your proof. Do it. Watch the proof flow into your bank account. The farmers I work with who study, implement, and then practice email marketing have proof it's the most profitable marketing tool in existence. Their proof? The tens and hundreds of thousands of dollars and the millions of dollars flowing into their businesses. Because of their very BASIC and very POWERFUL tool of email marketing. If you want a profitable farm, email marketing is essential. I've been teaching marketing for 8 years and doing my own farm's marketing for 11 years, and here's what I know for sure: No matter what other options, social media channels or trends may come or go, email marketing is still the MOST successful means of building your profitable farm. Research consistently demonstrates that, too - email marketing is often 50 times more profitable than any other form of marketing. And so, in episode 52, I'm teaching you How to Get More Sales with Email Marketing. If you haven't started your mailing list yet or your emails aren't getting the results you want, tune in and learn: How to get set up with your email marketing system today The truth about why people do (or don't) buy from you What to do if your email list is 'dead' or no one is opening your emails The one thing you must do if you want to build a list of loyal customers How to know what to write about (plus one essential element to include in every email) The reason why most farmers struggle to market their business is because they don't have a strategy. They haven't invested time or money in learning how to market their farms. Rather, they look around at what other people are doing and try to follow along. It will never work to try to copy what others are doing in order to be successful if you haven't learned to create your strategy. If you're ready to build a profitable, sustainable farm, you need a strategy that works and what I'm sharing in episode 52 is exactly what you need to get started. Click here to listen now! Much love, Charlotte

Get on the Waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/ Throughout the summer business series on the podcast, I've been walking you through everything it takes to build a profitable and sustainable farm. In episodes 37 - 50, we covered everything from what happens when you first start a farm, to creating a 10-year plan, to hiring and managing employees, to scaling your business and setting huge money goals. This week, on episode 51, I'm wrapping up the series by focusing on how to reach those money goals. When join me for this episode, you'll learn: The crucial mistake most farmers make when setting financial goals The thought that holds everyone back, but isn't really a problem The real reasons why you're not reaching your goals The key marketing tactics that will blow up your business Plus, I'm walking you through an exercise you can do right now to see what's really holding you back. When you take the time to do this exercise, it will transform how you see yourself and your business and it will make it so much easier to figure out your next steps toward reaching your goal. I absolutely believe you can set AND reach your big money goals. If you're ready to learn how, listen to episode 51 of The Profitable Mindset podcast now! Much love, Charlotte

Book a Free Strategy Session Here: 3cowmarketing.com/strategy A lot of farmers complain they can't make money on a farm. And the truth is - most farmers DON'T make any money, or at least enough to even cover expenses. Most (98%) go out of business. But here's what I know. It's not that you can't make money on a farm. It's that you haven't learned how. And by "how" - I don't mean the actions you have to take - most people are repeating all the same actions they see other farmers doing and wonder why the same actions aren't working for them. Making money in any business including farming starts with knowing how you've got to be thinking. It's NOT the actions you take that makes you profitable. That's what most people think and do - and that's why they're failing. Let me teach you how to think about money so you can finally get profitable. There IS a profitable mindset. Time to embrace it! I know from my own experience and the experience of my many clients that you CAN learn how to build a profitable farm. In episode 50, I'm going to teach you the first step to making as much money as you want on your farm. Here's what I want you to remember: Setting a money goal is not really about the money. After all, you reach a point where you don't need money to have more things. Rather, I set money goals in my business because of the person I have to become in order to reach my goals. Here's what I know - in order to reach each any new goal I set in my life, I've had to become a new version of myself. Maybe that means I become more disciplined, more focused, a better communicator. THAT is the huge payoff. Better relationships with myself and others - priceless! When you join me for episode 50, you'll learn: How to set goals that challenge you to reach a new level The real reason you're not making money (or not reaching your goals) The mindset skills you'll need to reach your goals every time The truth about what it takes to up-level and reach huge goals What I'm teaching in this episode is exactly what I've done to build a profitable farm with ease. And when you learn and apply these skills, the same can be true for you. If you're ready to take your farm business to the next level, take a little time to listen to episode 50 right now. Much love, Charlotte

Click HERE to Book A Free Strategy Session to Decide if Investing in Coaching is Right for You Most farmers start up their small business and have some immediate success at first - they sell out on all the chickens. Or, there's so much demand for their beef they quickly and with ease sell the first couple of cows. Or, their bouquets on their brand new self-serve farm stand fly off the property! So they immediately see and sense there's way more demand than product - and they decide to increase production. Sounds logical, right? Only here's where I see people get into trouble. This plays out in several, problematic ways that result in lots of $$ loss. Scaling in the wrong way is one of the biggest reasons newer farms go under. I outline it all on the podcast today and then I'll dive into how to scale correctly, with ease and success. Listen now to Episode 49 of The Profitable Mindset Podcast, where I'm talking all about scaling your farm business. When you listen to this episode, you'll learn: The specific steps you should take before even thinking about scaling What you need to have in place before you can scale your business The truth about money and your business (and the mistake that leads too many farmers to go broke) What to do if you feel pressured to scale before you're ready Plus, I'm sharing what worked for me in scaling our farm business successfully and with ease! Once you have the foundation that I teach in place, you'll find that you're also able to see what needs to happen or change so that you can successfully scale your farm to serve more customers and increase your profits. Whether you feel ready to scale now or want to have a plan to scale your farm in the future, you'll want to take a little time to listen to episode 49 now. Much love, Charlotte

Learn all About my New Coaching Program HERE: Master Your Time-Master Your Life

Click Here to Learn About my New Course, Master Your Time-Master Your Life In today's episode I'm teaching you how to create more time and sharing with you about my new program, Master Your Time, Master Your Life. Listen in to learn: The key differences between living life in overwhelm and living life with intention The truth behind how you're feeling and how you can create your own happiness and fulfillment What's really keeping you stuck in a state of overwhelm and exhaustion The simple changes you can make today to start feeling better as you plan and live your days with intention Listen, life is more than a to-do list and your time is valuable. If you're frustrated with feeling overwhelmed and exhausted, it's because, deep down, you know there has to be a better way. There is and I'd love to teach you so that you can feel better and love your life every single day. Tune in and give the 4 powerful steps a try. It's your ticket to feeling less overwhelmed and finally start living life feeling fulfilled, no matter what's going on around you. Thanks for being here, Charlotte

Click Here to Sign Up for my Free Training: 4 Simple Steps to Create More Time Every single day I receive messages, emails, comments - telling me you don't have enough time. I hear that you feel guilty for the time you take for yourself. You feel pressure to spend your time in certain ways - AND - you have way too much to do. Some of you come to me and say - it's not humanly possible for you to do all the things that you know you have to do. You're in over your head and you don't know how to climb out. So this episode is all about time management, because when you learn time management the way I teach it, and you commit to mindset coaching, you are going to create a fulfilling life. It's amazing. I love it and I love watching my clients create this change in their lives, too. When you join me for episode 47, you'll learn: A new way of thinking about time that will change how you feel about the time you have What's really causing you to feel overwhelmed and like there isn't enough time The truth behind what causes many of us to waste our time (and how to change these habits) How to be deliberate with your time and get more done If you want to move ahead in life, this is the most effective way I have learned to get you there. And - sign up for my free training and learn how to Create More Time: https://courses.3cowmarketing.com/time-management-webinar

Get My Free Training to Manage Email with Ease: http://www.3cowmarketing.com/zero Last week's episode of The Profitable Mindset Podcast was all about attracting and hiring high-quality employees. This week, I've covering how to manage those high-quality employees so you have an outstanding team. When you listen to episode 46, you'll learn: How to set and communicate clear expectations (this will make work so much easier for you and your employees) The one thing you must regularly do in order to help employees do their best work How to make sure your team is focused on solutions and helping the business thrive One of the worst mistakes you can make as a business owner (and what to do instead) How to figure out what to pay your employees and when to offer bonuses Plus, I'm sharing some of my top tips for how to make sure your employees feel appreciated so they love working for you. And while we're talking about managing employees, we're really talking about stepping into being the CEO of your business and being a leader. In this episode, we'll also cover some of the mindset shifts that will help you step into this role and expect greatness from yourself and your employees. Whether you already have a team or are thinking about hiring your first employee, this episode will help you successfully build a team to take your business to the next level. Take a little time to listen to episode 46 of The Profitable Mindset podcast now! Much love, Charlotte

Schedule your FREE strategy session here: https://3cowmarketing.com/strategy This is one of the most powerful episodes I could ever offer, as we're talking all about attracting and hiring high-quality employees. Even if you don't think you're ready to hire yet, I hope you'll take some time to listen. If you want to build a profitable, sustainable farm, you're going to need to scale and that means that at some point, you're going to need to hire employees. In this episode, I'm sharing ideas and information that took me years to learn. Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare. Today's episode is going to help you get started the right way, helping to ease the hiring process so that you can successfully hire the best employees for your farm. In this episode, you'll learn: The very first step you need to take before placing an ad How to create an ad for your job that attracts higher-quality candidates Where to share your ad to quickly receive applications (This is going to save you so much time!) How to avoid the crucial mistake I made in my ad that attracted criminals!! The key questions to ask in interviews and what to do after the interview (I'm sharing my best practice for ensuring I hire candidates that are in it long-term.) I'm also sharing some essential mindset shifts to help you step into your role as CEO. When you apply these ideas to your business, it's going to make it so much easier to hire employees (perhaps sooner than you think you can) who are the ideal fit for the help you need right now. Whether you're ready to hire now or know you will be someday, take a little time to listen to episode 45 of The Profitable Mindset podcast now! Much love, Charlotte

Learn to maintain an empty inbox & organized mind with my free "Inbox Zero" training: http://www.3cowmarketing.com/zero When you started your farm, did you have a plan for cash flow? I didn't, I just knew I wanted to start a farm. Now I ended up picking something that was great for cash flow. With dairy, I would milk the cows in the morning and by the end of the day, I would literally have a box of cash. This was back in the days when people picked up milk on their own and put money in a box. We were open seven days a week, and it was the best cash flow plan I could have dreamed up. I was lucky, because I didn't intentionally have a plan for immediate cash flow. Depending on what you're producing, there are times when you need to invest some of your outside money in your farm and times when you're making more from your product sales. Lack of cash flow is another big reason many farmers go out of business, and so on today's episode, I'm talking about 3 ways to have more consistent cash flow on your farm. If you're in the first year or two of your business, you're going to have a lot of start-up expenses as you're building the infrastructure of your farm. With this understanding, you'll want to have a lot of working capital either with a big bank account full of money or a day job that allows you to keep investing in your farm. Beyond these first years, we're talking about money coming into then is going out of your business, and simple changes you can make in running your business so that you have consistent cash flow and don't have to keep using credit cards or taking out loans in order to run your farm. In this episode, I'm sharing one of the best changes I made on my farm and how you can make this simple change today to help with a cash flow problem. I'm explaining why this change is a win for your business and your customers, and how to convey these benefits so that customers are happy to pay. We're also taking a look at assets and liabilities, as I explain why I think one commonly considered liability is actually an asset in business. I'm sharing how this asset contributes to the profits on my farm and how you can do the same. When you listen to this episode, you'll discover what might be the most valuable asset in your business and what to focus on in order to have a positive cash flow, and a profitable, sustainable business. If you're ready to increase your cash flow, listen to the newest episode of Profitable Mindset now! Much love, Charlotte boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting">

FREE Inbox Zero Training - Get Control of Your Email Inbox & Your Time: http://3cowmarketing.com/zeroWhen I started my farm 11 years ago, I was a one-woman show. This lasted for about a month. After all, I had a dairy and was milking cows twice a day, seven days a week. With three kids at home, I realized I needed help. I have a lot of farmers who come to me for help and part of the reason they're overwhelmed is that they're arguing with the reality that they can't do all of the work and run the business. No matter where you are in business - if you're just starting out or if you're five years in and wondering why you're struggling so hard, this week's episode is going to help you. Now, when we first start our farms, we DO need to be the employee and the boss. When I first started my farm, I would go out and milk the cows, 5:00 to 7:00 AM. Then I'd come in and get the kids off to school. Then I'd shower, sit down at my desk and do two, three hours of office work and make sure my store was set and ready for customers. So I moved between both, and often, when you first start out, you are going to be both. However, in order to be profitable, you're going to have to step more and more into the role of being the boss and learn those skills in order to move the business forward. And if you're going to scale and build a profitable business, you need a team. Even if you're just starting out and don't feel you can afford to hire support, it's crucial to your success to be able to differentiate your role as boss vs. your role as an employee. When we blur these roles together, we often end up doing tasks that seem important, but we're not actually moving the business forward. Blurring these roles together is the reason why many people go out of business. In this week's episode of the podcast, we're talking about the differences between your role as the owner of your business and your role as an employee of your business. I'll walk you through creating job descriptions, responsibilities, and expectations for each role. This process will help you move forward in your business whether you're doing it all or are ready to hire employees. Along with sharing practical tips that can help you start moving your business forward this week, I'm sharing the mindset shifts I work on with clients that will help you in each of these roles. Plus, I'm sharing the very first thing you need to do if you want to hire employees but don't think you can afford to yet. If you're ready to take your business to the next level, listen to the newest episode of Profitable Mindset now! Much love, Charlotte

Get My Free Training - Master Your Email: http://www.3cowmarketing.com/zero Do you have a business plan? If not, don't worry, you're not alone. In fact, many of the farmers I work with avoid business plans or business models because they feel overwhelming. Complicated. Tedious. Plus, most of us started our businesses because we love the land and the animals, we want to share the bounty and make some money. In this week's episode of the podcast, we're going to talk about how to choose a simple business model to help you make money. The truth is, just hoping you'll make money won't help you reach your goals. You need to have a target to work towards in order to make a profit. In this episode, you'll learn the common mistake I see many business owners make that's keeping them stuck and overwhelmed, and the counterintuitive solution that will help you build a successful, profitable and sustainable business. As you work through this process, you'll learn how to start thinking like the CEO of your business, so that you can make smart business decisions, and step into the role of a visionary leader in your business. When you join me for this episode, we'll take a look at your big picture plan and help you see beyond the present moment struggles so that you can easily see the solutions and next steps needed to reach your goals. Let's choose a simple business model and help you build a profitable business! Listen to the newest episode of Profitable Mindset here! Much love, Charlotte

Get the free INBOX ZERO training: 3cowmarketing.com/zero Book your free strategy session here: https://calendly.com/csmith3cow/strategy-session?month=2020-07 Just the other day, one of my coaching clients set a goal of reaching a million dollars in sales! How does that sound to you? I'm so excited for her and know she's well on her way to reaching this goal. This is part of what I love about coaching; it's so fun to help someone come up with a goal and then coach them each step of the way until they reach it. Whether you're working toward a million dollars in sales or you have another goal in mind, marketing is an essential piece of your success. Now stay with me here - I know you might not love marketing, but I do - and in this week's podcast episode, I'm sharing the one thing you need to do to be really good at marketing. When you do this, you are going to be very successful very quickly and it's likely that you'll also find marketing to be more fun than you ever thought it could be. In episode 41, I'm teaching you how to make your marketing and subsequent sales super easy. You'll learn the mistake many business owners make when it comes to marketing and what to do instead so that buying becomes a no-brainer for your customers. I'm teaching you the strategy I use to make sales enjoyable (instead of icky feeling) because you feel so good about helping your customers. Plus, I'm sharing real-life examples from our farm and ideas you can use to start marketing your products or services today. When you learn to market and sell the way I'm teaching you in this episode, it feels like you're helping people and marketing begins to feel easier and more enjoyable. Are you ready to learn what you need to do to be really good at marketing? Listen to the newest episode of Profitable Mindset! Much love, Charlotte

Book a free strategy session: https://3cowmarketing.com/strategy 15 years ago we started drinking raw milk, and as soon as we started drinking it, I noticed that my kids' eczema (that they'd had for years) went away. Then about a year later, our raw milk farmer just up and quit. He went out of business and his customers were left scrambling to find another raw milk source. In talking with him, he said he just couldn't make it work financially. Now I was paying $6 a gallon at the time, but I easily would have paid double. I asked, "Why didn't you increase the price?" He teared up and said he didn't think he could charge more and he just didn't feel right asking his customers to pay more. I share this story with you because I hear this story all the time. Whether it's in private messages or emails, or posts in one of my Facebook groups, I keep hearing that you don't enjoy pricing your products for a healthy profit. You feel bad. You feel guilty. Some of you have even said you feel bad taking money for your products. I want to help you because obviously, you won't have a business if you don't make a profit. And if you don't feel good making that profit, then you're more likely to give up. I don't want you to give up on your dreams or your business, so in this week's podcast episode, I'm talking about the value you offer your customers and I'm sharing a 3-step formula to help you intentionally design and market this value. We're really talking about business basics. You go into business to create something of value that people will gladly pay money - which also has value - for. This is how our economy functions. If you're going to build a profitable, successful, sustainable business, you've got to consider the value exchange and stop making pricing and selling mean anything about you. You've got to realize that you are in business to exchange value for value. Take you out of the equation. If you're not sure of the unique value you offer customers or you feel bad charging what you need to, join me for episode 40 of the podcast. When you listen to this episode, you'll learn how to feel clear and confident in the value you offer, and even better, you'll know how to market that value so that buying your products becomes a no-brainer for your customers. When you figure out the value you're offering to the right people-- and the solution you provide with your products that you are selling-- and you communicate that solution, people are ecstatic to be able to pay you money for that product. I promise you. Listen to the newest episode of Profitable Mindset! Much love, Charlotte

Schedule your FREE strategy session here: https://3cowmarketing.com/strategy When I started my business, I winged it at first… I didn't understand that I'm the one who decides how much money I make. It really wasn't until year 2 or 3 when I started to create a plan. And guess what... when I started planning, I knew exactly what steps to take in order to reach my goals. Now if you're still in the first few years of your business, the thought of creating a 10 year plan might feel overwhelming. I understand, I know how much there is to learn and do as you're starting out. At the same time, I know that if you take the time to create a 10 year plan, it's going to be so much easier to reach your goals and to know exactly what to focus on in your business right now. The truth is that most people fail in the first couple years of business. Most people aren't prepared for how difficult or expensive it can be to build a business. And while there will be challenges and failures, there will be frustrations and moments of doubt, it is absolutely possible for you to build a profitable business that you love. I know you have big goals for your business and I want to help you reach them, so on this week's episode of the podcast, I'm starting out by talking about four things to focus on in your first year of business for a much better chance of success. If you're a little further along, you'll also want to listen in because I'm talking about some of the most common mistakes I see business owners making that keeps them from building a profitable business. It might be that making one of these changes is all it takes for your business to be more profitable and to flow with greater ease. Finally, we're talking about how to create a simple 10 year plan that supports your vision and makes your goals seem more do-able. While it doesn't take much time to create this plan (I'll walk you through every step on this episode), having this plan is going to help you know exactly what to prioritize and focus on each year of your business. When you join me for episode 39, we're going over practical steps as well as key mindset shifts that are going to support you in building your profitable business.

Schedule your FREE strategy session here: http://3cowmarketing.com/strategy Confidence. Something we all want more of. Say you hire a new employee and they start showing up 10 mins late every day. So annoying and disrespectful and you shouldn't have to tell them to be on time! What do you say? How do you handle it? Are you willing to have the difficult conversation that's required or do you give them the benefit of the doubt over and over again because you're desperate for the help? Do you raise your prices knowing you need to make a profit or do you stay competitively priced, but you're losing money month-after-month? All these decisions require the ability to create unlimited confidence in your business and life Most people come to me wanting to get to confidence so they can have those difficult conversations and do the difficult work of increasing prices. But, the way our brain is wired, you can't just jump to confidence or wait for confidence - it's an emotion that takes a few steps to create. Once you learn the skill of creating confidence and having it readily available for you anytime you need it, YOU are unstoppable. Today's episode of the Profitable Mindset you'll learn the 4 steps you need to create unlimited confidence. Confidence is needed in every aspect of your life and it could help to have a little more throughout the day, don't you think?

Schedule your FREE strategy session here: http://3cowmarketing.com/strategy April came to me for coaching last week to get help with feeling hopeless because the local slaughterhouse canceled her processing appointments for her cows and hogs. She confirmed and reconfirmed with the butcher so I can understand why she was feeling terrible. As a result of this hopeless feeling, she had looping thoughts like "I should've done a better job" and "why am I even doing this" and generally tearing herself down for this bad news. She needed help getting past these looping thoughts because she was not getting her other work done on the farm, she was snapping at others and feeling crappy for days on end. We never go into business expecting to fail — yet 80% of us will fail by year 2. IF you make it through the first 5 years of your business, your chances of surviving increase significantly for the long term. But here's the deal - success NEVER happens by chance. It's a choice and a mindset that you create! Today's episode of the Profitable Mindset is all about how to plan ahead for the inevitable rejection, confusion, fear, and doubt that you're GUARANTEED to experience in the first few years of business. With only 2% of small businesses making it to the 5 year mark, you're going to want to go ALL IN on planning with intention and how to handle certain failures and challenges. Listen to the full episode here!

Schedule a FREE strategy session at http://3cowmarketing.com/strategy It's common for my coaching clients to come to me and say, "I wish I had more personal time. I wish I could just find more space for myself." Then, they usually follow up with, "... but I can't because I feel guilty or I don't deserve to spend time on myself when there is so much to do." As women, we carry so much guilt around taking time for ourselves because we've been conditioned to think we have to do it all AND others' needs must come before our own. We think we need to provide physically, mentally, emotionally, and oftentimes financially to our families that we've placed ourselves last on the to-do list. And it's costing us a great deal - especially with our health, energy, and our profitability - it's ironic that thinking we need to be doing it all is keeping us from even making money. Then we end up beating ourselves up for it all. Well, I say "No more!" Today's episode is all about learning the 3 basic steps you need to start creating more personal time for yourself without feeling guilty.

Watch the FULL coaching session here: https://3cowmarketing.mykajabi.com/coachingcall Does scheduling every minute of your day feel restrictive and suffocating? It did for April too — until she went through a proven process with me (Charlotte) on a coaching call. I knew this would be powerful to watch so I recorded the entire session for you to watch right now. You'll see April's thoughts change from completely limiting to feeling like she has full control over her day. She created a life that she absolutely loves on the farm, but after years of grinding way, the schedule felt restrictive and limiting. I'm sure you can relate. After our short session, she felt refreshed and ready to take action with scheduling her day with freedom and ease.

Farm Marketing Course Self-Study: https://courses.3cowmarketing.com/farm-marketing-self Book a Free Strategy Session: 3cowmarketing.com/strategy My son is a U.S. Marine. Bootcamp is brutal and when he was first deployed, I struggled with why they train our soldiers in such a harsh way. Later, I discovered the reason and was completely grateful he was prepared and ready for anything. Now I know farming is not the same as Marine Corps Bootcamp, but you do need a similar strength, focus, and consistency in your marketing if you want to survive. And if you're sold out of products right now, I have a strategy for how you can continue marketing in a way that will build relationships and a profitable farm. Listen to this week's episode on How to Continue Marketing When You're Sold Out>

Schedule a FREE 30 min Strategy Session here: 3cowmarketing.com/strategy Years ago, I was unfulfilled with life. Life was all work and no play. It was a constant cycle of waking up, working hard, and hitting the grindstone followed by wine at night. I'd wake up tired and unsatisfied with where I was and how the farm business was operating. The profits weren't happening as fast as I wanted and the forever cycle of negative thinking was rampant. Today on the Profitable Mindset Podcast, I share the 3 Breakthrough Secrets to Getting out of Overwhelm on the Farm. The best part — there is nothing outside of you that you need to do, buy, or have if you want to feel better. Once I fully embraced this mindset, everything changed.

A Solution to Feeling Unappreciated and Undervalued Trying to decide if 1-on-1 coaching with Charlotte is right for you? Click here to book a free strategy session: http://3cowmarketing.com/strategy It feels like farmers are overworked and underpaid more than any other industry because I hear it every week on coaching calls. The long hours are hard. It's a thankless job with dirty hands and little help. There are so many things out of their control like the weather, customers and the market. Farmers are feeling it all across the country season-after-season. Feelings of being not enough. Feelings of overwhelm. Feelings of having to prove their value and worth. Feelings of being undervalued. Feelings of being underappreciated. Today on the Profitable Mindset Podcast, I offer a helpful solution that will shift your mindset around any feeling you might be experiencing.

FREE Course here: 3cowmarketing.com/marketingcourse 3cowmarketing.com/free-email I hear this a lot... "All my emails are going to spam." "Are my emails getting blocked for some reason?" "People don't check or open email anymore . . . please help!" Hey, I get your frustration, I do, but there are a few tricks I can teach you that will help you avoid the spam folder. Learning everything there is to know about email marketing can be a full-time job. Today, I'm going to teach you the essentials and basics. And if you're new and just starting out, that's ok too. You'll have everything you need as you embark on the email marketing journey. And it's worth it, trust me. Listen to the full episode here! I want you to truly understand why email marketing is so important and how to avoid spam boxes as much as possible. Since email marketing plays a major role in your farm business, (as it does mine) you won't want to miss this episode!

FREE Mindset Coaching Webinar at http://3cowmarketing.com/coaching. (There will be a replay if you can't make it live.) Overwhelm. It's a powerful word with a lot of meaning behind it. It's defined as "bury or drown beneath a huge mass. Defeat completely. Give too much of a thing to (someone); inundate." So it would make sense that you see yourself drowning under a huge mass of farm projects and things to do which makes you feel overwhelmed. Right? Then it would also make sense that you feel completely defeated by your circumstances and the huge to-do list that haunts you. And I can see why you feel this way, but to me, overwhelm is a feeling, it's not something that happens "to" me. There's a huge difference in feeling paralyzed by your circumstances and feeling like you have full control over your thoughts. And, on the Profitable Mindset Podcast, I explain the difference and how you can eliminate overwhelm once and for all.

LINK: 3cowmarketing.com/coaching I went through something during my high-school years that shaped my whole life. This series of events could have taken me down a bad path of negativity, failure, and sadness if I had let it. And frankly, I'm pretty sure my parents never recovered from the loss. Seeing the farm go into bankruptcy was devastating at the time, but today I use that experience to fuel my success. My difficult experiences in life and extreme struggle have taught me a whole new set of skills that I still use to this day! Listen to the full story on the Profitable Mindset Podcast.

Work with Charlotte here: https://courses.3cowmarketing.com/free-coaching-webinar-17 Listen to Episode #26 here: https://www.3cowmarketing.com/episode26/ FREE email course here: https://www.3cowmarketing.com/free-email-course/ I've heard a lot of farmers recently say things like, "I hope all these customers that are buying from us right now remember us when this pandemic is over." Part of me is so happy to hear that farmers are finally selling out of their farm fresh products and the other part of me cringes when I hear, "I hope these customers come back…" I cringe because I hear the word "hope" and think we can't "hope" for customers. We have to work our tails off to ensure they come back. But I know most farmers will think, "Yeah Charlotte's, that's nice, but how?" Well, I have a few simple ways you can practically guarantee that customers will come back after this pandemic is over. And I share it all on this week's Profitable Mindset Podcast here https://www.3cowmarketing.com/28/

Get the free video checklist: https://www.3cowmarketing.com/video The best way to make more sales and build trust with your customers is to do video. Now I know what you're going to say… You don't like yourself on video. You don't like the sound of your voice. You stall, stutter and say "ummmm" every other word. I know how you feel. I've been there too. But in these uncertain times, video is a must if you want to sell and make a profit. You can do it even if you're scared. Even if you don't think you're meant for the camera. You got this. The only thing stopping you is your mindset and I can help you. Links Mentioned in the Episode Free Video Checklist: https://www.3cowmarketing.com/video Sales Made Simple Course Work With Me Self-confidence Branding

Get the free Delivery Resource Checklist Here: https://www.3cowmarketing.com/delivery/ My Top Sales Course: https://courses.3cowmarketing.com/sms We are in trying times, right now aren't we? Corona is affecting all of us, all over the world (not just our farm or our town or our country… all of us). During this time of quarantine, getting your products into the hands of the people who need them most can be a challenge. But what if I told you that even if your farmer's market is shut down right now, you can still do something powerful to save the farm. In today's episode, I share why delivering to your customers might be the answer you need. And you can get it started today! In this episode, you'll hear: My strict boundaries that ensure everyone shows up to get their order The technique I use to make sure my costs are covered while still offering "free delivery" What tech tools I use to make sales at drop sites super easy and organized I teach you on the podcast today my step-by-step process for drop sites & deliveries. I pulled this training out of my Sales Made Simple Course teaching you the exact process I use to get products in the hands of people when markets close like they're doing all across the country right now. Lastly, forward this to your farmer friends who may be needing this extra instruction to set up their drop site/delivery process during this time of shutdowns and quarantines. Enjoy, Charlotte boosts#toggleFormOnEscOrEnter" data-boosts-adding-class="boosts--adding" data-boosts-deleting-class="boost--deleting">

Download the Self Care Guide here: http://www.3cowmarketing.com/selfcare Work with me here: https://www.3cowmarketing.com/workwithme/ Episode 17 here: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/ Episode 18 here: https://www.3cowmarketing.com/18-how-to-stop-worrying/As a woman in farming, we put ourselves on the bottom of the to-do list, don't we? Like at the very bottom. Self-care is never a priority when there is so much to do, right? Self-care feels like a luxury that only the "rich" get to experience. And I've heard from the men, too, it's not limited to just us "farm gals." Self-care becomes a priority: AFTER we make our husband's lunch… AFTER we get the kids ready for school… AFTER we tend to the cows… chickens... customers... AFTER all of our "other" responsibilities are met… Which honestly, leaves zero time for ourselves. But what if I told you that after years of putting myself dead last, it was no wonder I was resentful, tired and ready to quit. Today, with all I've learned about the dangers of neglecting self-care, I now make time for myself. On today's podcast, I share how I've made this mindset shift and what it had done for me, my family and the farm's profits.

Download your FREE Time Management Awareness PDF here: http://www.3cowmarketing.com/time Busy, busy, busy… We live in a world where everyone is busy running around from place to place, doing one thing after another. We help our neighbors, aging parents, young children and farm animals that need tending to, all to be left with an empty tank at the end of the day. We constantly tell ourselves that "we don't have time for marketing" and that "the day is always getting away" from us no matter how hard we try to set boundaries and manage our day. It's a common problem that we all face and today on the Profitable Mindset Podcast, I'm sharing how I've personally gotten hold of how I spend my time and I finally feel in control of my day. Listen to episode 24! Then get your free PDF here.

Your Branding Bundle is Here >> https://www.3cowmarketing.com/branding-bundle I'm so excited to be here continuing with the branding strategy I introduced you to in the last episode 22! You'll want to be sure to listen to that one as well here. So many of you want the magic pill to building your profitable farm and branding is one way you can accomplish this. But I have to warn you, like everything else I teach, it takes time, patience and consistency. "A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one service or another." — Seth Godin I go into detail on the next episode of Profitable Mindset here.

Get your FREE branding bundle here: https://www.3cowmarketing.com/branding Most farmers think they don't need a "brand," or if they do, branding consists of a logo, website, tagline, mission statement - or maybe all your followers on social media. And I'm here to tell you that is your website, logo and fonts are NOT branding! Those things are only one piece to the pie. So if you want to know it takes to build a brand, this episode is for you. You'll learn whether you need to build a corporate brand or a personal brand and why and what that entails. To help you get started, I've created a Branding Bundle for you to download with worksheets. Just click here to get started.

Free course to get started: https://www.3cowmarketing.com/free-email-course/ Work with me: https://www.3cowmarketing.com/workwithme/ We all want more confidence, right? To feel better in our skin... To like who we are… To accomplish more in less time... To send sales and marketing emails to customers… To raise our prices and actually show a profit at the end of the year… Most people think it's about a new strategy or tactic that will get you where you want to be, but in reality, it's your thought process and level of confidence that'll be the game-changer. It's your responsibility to learn to create self-confidence inside - and I can teach you how to do that in this episode. It's not as hard as you might have thought! In today's episode of Profitable Mindset podcast, you'll learn what thought process you need to have when starting or advancing your profitable farm business and how to generate consistent self confidence so you can accomplish all you want. Listen to episode 21 here >>

This can be a hard time of year for many farmers because it's coooooold outside for most of the country. Wouldn't it be nice if we could slow down, rest and enjoy indoor activities with the family? Instead, I'm getting emails saying "Help! My freezer is full of meat chicken/beef/milk (fill in the blank). The markets are over and my sales have stopped!" This is the exact feast and famine cycle we need to stop. But how? Listen to this week's Profitable Mindset podcast here! In order to make the most of the episode, be sure you've got your email marketing all set: https://www.3cowmarketing.com/free-email-course/ And - our ever popular "25 Steps to Start and Setup Your Farm Business": http://www.3cowmarketing.com/25steps I also mentioned episode 17 for help if you're suffering from stress and anxiety: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/

Fill out your own 2020 business plan here: https://www.3cowmarketing.com/bizplan2020 Do you enjoy selling some of your products, but dread others? Maybe you no longer look forward to going to the local farmers market only to make a few sales after dedicating 6+ hours of time on a Saturday and Sunday? But you keep doing it because you think you have to. How about planning your marketing calendar? Let me guess… You can never find the time. As 2020 quickly approaches, it's time to review 2019's pits and cherries and plan for 2020 with a bang! What worked (cherry) and what didn't (pit)? What did you love selling? What task or product did you hate spending time on? What made the most money? What was an epic failure? On today's episode of Profitable Mindset Podcast, I discuss your business plan and ways you can make more money in 2020. I also have a FREE guide you can download here!

Get the complete self-care guide here: http://www.3cowmarketing.com/selfcare If it snows, no one will come to the farm and we won't make money. Should we sell at the farmers market or invest in an on-site farm store? Should I take credit cards or cash only? How much do I charge? If I increase my prices, will I lose all my customers? Worry — It's something we all experience and oftentimes, daily. You have real concerns and real feelings. On today's episode of the Profitable Mindset Podcast, I'll discuss how you can stop worrying about the little things and start focusing on what's important on the farm. Ready to tackle this head-on? Work with me one-on-one to banish worry once and for all: https://www.3cowmarketing.com/workwithme/

When was the last time you had a few hours to yourself? Alone. Quiet. Without interruptions? You're probably rolling your eyes and thinking… yeah, right… that world doesn't happen. Stress. Burnout. Overwhelm. Ready to quit. Ring a bell? It gets to all of us. We're constantly running around and working ourselves to the bone. It's not healthy and the overwhelm, burnout and constant state of stress can lead to serious health problems if you're not careful. In today's episode of the Profitable Mindset, I'll be sharing my top way on How to Reduce Stress and Anxiety on the farm. I'll share my 3 things that will help inlcuding an exercise I do daily for my own self-coaching. When you learn this, you'll be on your way to feeling good about running a successful, profitable farm with ease. It takes practice (like everything else I teach), but I know it's possible for you when you make self-care a priority. If you're looking for extra support on reducing overwhelm and avoiding burnout, please go to www.3cowmarketing.com/workwithme to book a 1:1 coaching session.

Download your FREE Instagram Guide to a Profitable Farm at https://www.3cowmarketing.com/instagram2019 NEXT follow along as I share the strategies there, too: https://www.instagram.com/charlottesmith3cow/ What's an Instagram category? Why do you need categories on Instagram? What makes your reach drop? What's an algorithm? On today's podcast, I'm going to teach you how to choose categories so that you'll know exactly what to post. Choosing 6-8 categories will help you find and attract more customers to your farm so that you can build deeper connections and sell out faster. Customers will be happy to pay your prices and will love seeing your social media feed day after day.

Ever want someone to tell you exactly what you need to be doing on Instagram and nothing more? Wouldn't it be nice if someone could cut through the clutter of what's working and what's not and give it to you — plain and simple. With so much advice out there, it's hard to determine what you really need and what is a "bell or whistle." Today on the Profitable Mindset Podcast, I cut to the chase and give you the 7 Steps to Finding Customers on Instagram. Plus, I have a FREE guide you can use to get started here >> https://www.3cowmarketing.com/instagram2019 And - come say "hi" on Instagram: https://www.instagram.com/charlottesmith3cow/ @charlottesmith3Cow

Is your social media "reach" down? Is no one buying on Facebook like they used to? Do you really need to be blogging? Is it necessary to have a website in this day and age? The social landscape of Facebook and Instagram have drastically changed in the past several years and "things aren't what they used to be." On today's episode of Profitable Mindset, we'll talk about what you can do and where you should be focusing your time when it comes to marketing. Yes, social media has its place in marketing, but when it comes to selling and making money, Facebook and IG are the last places you want to go. Get the free download at https://www.3cowmarketing.com/blogging And learn to create your website free: https://3cowmarketing.mykajabi.com/tech-library

Download the FREE worksheet on How to Market Your Farm in 1 Hour a Day HERE! 3CowMarketing.com/marketingplan The #1 complaint I hear from farmers about marketing is "I'm too busy and can't add one more thing to my plate. I just don't have time for marketing." Trust me, no one has time to fit in "one more thing" but I'm here to tell you marketing your farm is a must if you want to be profitable. And I'm going to show you how I market my farm in only 1 hour a day on today's Profitable Mindset Podcast. You'll learn: How to overcome the most common obstacles of marketing your farm How exactly I spend my 1 hour a day marketing Which tasks I do on each day for best results How to find the time in a way that honors you and doesn't lead to burnout Plus so much more...

Welcome to Q&A Day on the Profitable Mindset Podcast! When you're new to farming and don't know where to start,. the questions are endless. When first starting, what are the best cash-flowing products I should sell to hit the ground running and keep expanding? What's the best way to draw in customers? Can you share your work/personal schedule? What is your week set up like? How much time do you spend marketing vs. farming? What are the essential components of setting up a farm store? I feel overwhelmed and would love a step-by-step process on how to get started. How do you juggle growing a farm when your spouse is not 100% on board? If you had to start over what would you do differently? How do I know if it's time to hire help or scale back? Wouldn't it be nice if you could pick the brain of a farming veteran to get the help you need? Well, now you can. You have questions, I have answers. In this episode of the Profitable Mindset podcast, you'll find the answers to the most common questions I get weekly.

If you're nervous to raise your farm product prices because you think you'll lose customers in the process, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/priceforprofit What you'll learn: Why it's important to communicate with ideal customers consistently How to get people to open your emails and become high-quality customers Why consistent communication is an essential aspect of raising your prices Why you need to stop selling and start communicating with ideal customers Why you don't need to explain your high prices to customers Additional links mentioned in this episode: https://3cowmarketing.mykajabi.com/tech-library

If you know your product prices are too low and you need to be charging more, this episode is for you. To get the free training and worksheet that goes along with this series go to https://www.3cowmarketing.com/freetraining/ You're a business. You need to cover your farm costs so you can stay in business. Providing your community with eggs, meat, fresh flowers, produce requires you to make money. Now I know this seems obvious, but you'd be surprised how many farmers treat their farm as a hobby and are scared to charge what they need to. It doesn't have to be this way. On today's episode of Profitable Mindset, we'll talk about the strategy and mindset you need to find the right people willing to pay your prices.

If you're brand new to farming and thinking you need to lower your prices so that you can stay competitive with Walmart, Amazon or your local grocery store, this episode is for you. If you're thinking you need to be the cheapest so you can sell the most — listen up! After marketing direct to consumer for over 10 years, I've found that the farmers that do market their products as the "cheapest" are often broke, completely stressed out and are ready to call it quits. But that isn't going to be you — You're different. You're different because you're HERE. You want to serve your community in a way that feels good. You love the farm life and want to keep doing what you're doing. You deserve to pass your heritage onto your children. And you will — when you price your farm products for profit. Download the free spreadsheets to determine your pricing here: https://www.3cowmarketing.com/priceforprofit On today's podcast episode, you'll hear all the details on how to do this from my years of experience. I learned what to do and what NOT to do very quickly and I want to share the lessons with you today. Specifically, the parts where I talk about: Hiring help and why you should budget for this even if you don't think you need to... Calculating expenses and what exactly should be included The mindset you need to adopt as a successful business owner Why your actions stem from your beliefs and how to improve both Plus so much more

"I don't know what to post or say on social media." "My life (farm life) really isn't that interesting." "I try to get motivated to create my posts." Sound familiar? I'm sure it does. Wanna know why? Because I hear farmers like you say this all the time. What if I told you that your life IS interesting to your customers… The question isn't IF you should be sharing but WHAT should you be sharing on social media to attract ideal customers. And how to figure out what will connect with potential customers the most! Social media is NOT for selling. It's designed to connect and build relationships. I see a lot of farmers making this mistake and on today's Profitable Mindset Podcast episode I'll show you what you should be posting to build a relationship with your social media followers. And it's not as hard as you think… Tune in to listen now.