Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Is Your Website Mobile Responsive? James Reynolds And I discuss Mobilegeddon And What That Means For Your Google Rankings Share this Episode Click To Tweet Share on Facebook Links Mentioned www.seosherpa.com Callashroy.com http://www.veravo.com/ http://www.seopartner.com/ https://www.google.com/webmasters/tools/mobile-friendly/ https://www.distilled.net/ https://analytics.google.com https://ahrefs.com/ http://buzzsumo.com/ https://www.google.com/ https://moz.com/products/pro/keyword-explorer https://adwords.google.com/KeywordPlanner Related Podcast Episodes 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 013. […]

How To Use PEST Framework To Assess Your Industry Landscape Share this Episode Click To Tweet Share on Facebook Links Mentioned www.callashroy.com Related Podcast Episodes 049. Porters 5 Forces To Analyse Your Business’ Viability Key Points (Timestamps) 01:29- Introduction and Overview 02:18- PEST – Acronym for Political, Economic, Social and Technological elements 02:50 – PEST Framework […]

Tim Paige from LeadPages on How To Improve Conversions Through Lead Magnets And Autoresponders Share this Episode Click To Tweet Share on Facebook Books Mentioned Invisible Selling Machine The Total Money Makeover: Summarized for Busy People (The Total Money Makeover, Dave Ramsey) Links Mentioned Leadpageswebinar.com productveinsights.com/podcast-setup Related Podcast Episodes 005. Jake Hower (Fuzed App Creator) […]

How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes

How To Establish A Daily Routine That Turbo Charges Your Productivity Share this Episode Click To Tweet Share on Facebook Links Mentioned http://productiveinsights.com/podcast-setup/ http://productiveinsights.com/67-steve-jobs-guide-on-death-as-change-agent/ http://productiveinsights.com/developing-routine [email protected] Related Podcast Episodes 008. Get Productive! 15 Ideas That Really Work! (As featured on lifehack) 010. 7 Mistakes Your Brain Makes Everyday And How To Fix Them Using […]

How Amanda Farmer — A Strata Lawyer — Acquired 26 New Leads And 1 New Client Within 6 Weeks! [Case Study] Share this Episode Click To Tweet Share on Facebook Books mentioned The Collapse of Parenting: How We Hurt Our Kids When We Treat Them Like Grown-Ups Links Mentioned http://productiveinsights.com/podcast-setup http://www.yourstrataproperty.com.au/ http://womeninstrata.com.au/ http://lawyerschambers.com.au/ https://au.linkedin.com/in/amandafarmerlaw https://www.rev.com […]

How To Use ‘Crowd Thinking’ To Launch Your Membership Site Share this Episode Click To Tweet Share on Facebook Books mentioned Bold: How to Go Big, Create Wealth, and Impact the World Links Mentioned www.ProductiveInsights.com/podcast-setup https://thepegeek.com http://theteacherpreneur.com/ http://www.itgenius.com/ Exponential Wisdom Podcast by Peter H. Diamandis & Dan Sullivan Related Podcast Episodes 043. Membership Economy with […]

Andrew Lock How To Develop A Bullet Proof Mindset (To Launch A Membership Site) Share this Episode Click To Tweet Share on Facebook Links Mentioned www.ProductiveInsights.com/podcast-setup helpmybusiness.com http://membershipsitesuccesssystem.com/ Amazon.com Magazine.com Udemy.com Clickbank.com JVzoo.com Related Podcast Episodes 077. Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites 002. James Schramko On How To Use […]

Andrew Lock Reveals His Tactical Secrets Around Launching Successful Membership Sites Share this Episode Click To Tweet Share on Facebook Links Mentioned www.ProductiveInsights.com/podcast-setup helpmybusiness.com http://membershipsitesuccesssystem.com/ Semrush.com Mosh.com Fiverr.com Marketsamurai.com www.xenforo.com Related Podcast Episodes 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund 043. Membership Economy with Robbie Kellman Baxter […]

Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach Share this episode Click To Tweet Share on Facebook Books mentioned Emergency: This Book Will Save Your Life Links mentioned www.ProductiveInsights.com/podcast-setup www.lessdoing.com Key Points Discussed / Timestamps 00:46 – Introduction and Overview 03:56 – Ari Meisel shares insights into his journey and […]

Joe Pulizzi — Founder of Content Marketing Institute — Would Anyone Miss Your Content If It Was Gone? Share this Episode Click To Tweet Share on Facebook Books Mentioned Think and Grow Rich The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change The 10X Rule: The Only Difference Between Success and Failure Stranger […]

Darren Rowse Shares His Blogging Success Secrets (Part 2) Share this Episode Click To Tweet Share on Facebook Resources Mentioned www.problogger.net www.probloggerevents.com www.ProductiveInsights.com/darren-rowse Related Podcast Episodes 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get You Started In A Week!) 009. “Blind Man […]

Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, and Facebook Live Share this Episode Click To Tweet Share on Facebook Resources Mentioned www.problogger.net www.probloggerevents.com www.ProductiveInsights.com/darren-rowse Related Podcast Episodes 006. Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Online (Including A Simple 5 Day Plan To Get […]

Bob Burg On How To Be A Go Giver And Get Your Customer To Know Like And Trust You Share this Episode Click To Tweet Share on Facebook Books Mentioned How to Win Friends & Influence People Think and Grow Rich: The Landmark Bestseller – Now Revised and Updated for the 21st Century The […]

Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation Share this Episode Click To Tweet Share on Facebook Books Mentioned Non-Obvious Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and […]

Power Stories (And The 8 Stories You Must Tell) with Valerie Khoo — Founder Of The Australian Writers Centre Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://valeriekhoo.com/ http://www.writerscentre.com.au/ https://penzu.com/ http://dayoneapp.com/ Simon Sinek’s video – start with why Books Mentioned Power Stories: The 8 Stories You Must Tell to Build an […]

Peter Moriarty On How To Use Cloud Computing To Increase Business Productivity Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/setup http://www.itgenius.com/ http://www.itgenius.com/youtube http://www.itgenius.com/products/google-apps/what-is-google-apps/ Books Mentioned The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Mastering the Rockefeller Habits: What You Must Do to Increase the […]

Aaron Fletcher on How To Create Sales Funnels And Lead Magnets That Actually Work! Share This Episode Click to Tweet Share on Facebook Resources Mentioned www.ProductiveInsights.com/podcast-setup http://www.Fletchermethod.com Books mentioned My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from […]

Public Speaking For Profitable Lead Gen With Matthew Kimberley Share This Episode Click to Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/podcast-setup www.matthewkimberley.com www.mjk.im Books Mentioned How to Get a Grip Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling You […]

Jessica Mah Founder of Indinero (Featured on Inc Magazine For Growing Her Biz By 2,685.6%) Shares Financial Planning Secrets Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/hire http://www.indinero.com/ http://jessicamah.com/ http://www.inc.com/magazine/sep-2015 Books Mentioned The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success Related / Mentioned Podcast Episodes: 002. James […]

How To Use Neil Rackham’s SPIN Selling Framework To Sell Effectively and Ethically Share This Episode: Click To Tweet Share on Facebook Related / Mentioned Podcast Episodes: 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 022. $50 Million and Counting …. With Ed O’Keefe 050. […]

9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business) Share This Episode Click To Tweet Share on Facebook Resources Mentioned Pew Report : http://www.journalism.org/2015/04/29/podcasting-fact-sheet/ Related / Mentioned Podcast Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 002. James Schramko […]

Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/hire https://flippedlifestyle.com/ https://elementarylibrarian.com/ Instagram: @flippedls Twitter: @flippedls Books Mentioned Start With Why – Simon Sinek The Pumpkin Plan – Mike Michalowicz The Membership Economy – Robbie Kellman Baxter Virtual Freedom – Chris Ducker Profit First – Mike Michalowicz Related / Mentioned Podcast Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 039. Podcasting for Entrepreneurs with John Lee Dumas 042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business 043. Membership Economy with Robbie Kellman Baxter 050.

Suzi Dafnis Shares Her Thoughts On How To Find Your Ideal Mentor Share This Episode Share on Twitter Share on Facebook Resources Mentioned http://productiveinsights.com http://www.abn.org.au/ http://www.herbusinessmentor.com Content Sells podcast Books Mentioned The Power of Positive Thinking by Norman Vincent Peale Your Erroneous Zones by Wayne Dyer The E myth by Michael Gerber Good to Great: Why some companies make the leap and others don't by Jim Collins Rich Dad Poor Dad by Robert Kiyosaki

Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers Share this episode Share on Facebook Share on Twitter Resources Mentioned www.ProductiveInsights.com http://copychief.com http://convertbook.frankkern.com/homepage/ Books Mentioned Help! For Writers: 210 Solutions to the Problems Every Writer Faces Resonate: Present Visual Stories that Transform Audiences No One Here Gets Out Alive Related / Mentioned Podcast Episodes: 009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter 019. Web Design Success Secrets – With Greg Merrilees 047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media 050: James Schramko on frameworks for Business Profitability And Lifestyle 054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson Key Points (Timestamps) 00:52 — Intro and overview 01:57— Why copywriting is critical to converting browsers to buyers 03:30 — The value of transparency 05:20 — New expectation: How real can you make this? 08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years 09:20 — Three main elements a sales letter needs to close the deal 11:30 — Attention is the new currency online 13:00 — Simple framework for “What is it?” 14:56 — Short attention span syndrome 16:12 — Formulas for filling in your “Who are you?” 17:06 — Ash’s “Who are you?” example 19:08 — The scale of severity Red alert Yellow light Green light 20:40 — Dollar shave club and how they created a desire for a problem to be solved 21:07 — Most of us create products in the ‘yellow light’ section of the ‘scale of severity’ 23:46 — The most popular content online is always begins with a number…” 7ways to…” 25:41 — The importance of quantification in sales letters 26:30 — How Frank Kern uses transparency in his copy 27:50 — “ The thing I care more about than money and the sale is not going to jail!” 28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list 29:21 — Recap of 4 main points to close the sales loop

Part 3 of 3 : 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part 3 of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven’t listened to part 1 or 2 of this 3 part series please go back and have a listen. Part 1 extracts the insights that I found most actionable from episodes 1 to 20 and part 2 extracts the insights from episodes 21 to 40. In this episode I’ll share some of the actionable insights from episodes 41 to 57. As always I’ll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge At around the 3 min mark Eric and I talk about the evolution of SEO over the years. This was a really important piece of the episode because it gives you insight into where Google's search alogrithms are headed. The day of black hat SEO are over (discussed at the 27 mark) Action Step: When creating content think about specifically who you're creating the content for and how it would improve their situation. Don't try and game the system. In other words just focus on creating shareable content! 042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business Chris talks about how he works only 6 hours a day and 4 days a week and runs a multi million dollar business. Some great discussion about how he increases his productivity. He talks about delegating and how to overcome the fears of delegation at around the 7 min and 15 sec mark. At the 9 min and 41 second mark he talks about how he reliquished control to his inbox and let them clear his inbox out (he hired someone to do this exclusively). At the 19 min mark he talks about the myth of multitasking. That was music to my ears! Action step: Hire intelligently and be aggressive before you hire the person (rather than deal with staff issues after the fact) 043. Membership Economy with Robbie Kellman Baxter Robbie's worked with various large companies including Netflix who was one of the first adopters of the membership model. She talks about the evolution of the membership model and how it's evolved with the internet at around the 3 min mark. We had another great discussion about evangelists and how Apple grew it's business through evangelism at around the 7 min mark. Action Step: Seriously consider starting a membership model for your business (because most people that spend time and money on marketing could benefit from a membership model). 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You Hiten is the co-founder of Kissmetrics and I interviewed the other founder — Neil Patel — in episode on of the podcast. At around the 7 and a half minute mark Hiten talks...

Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Welcome to part two of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven't listened to part one of this 3 part series please go back and have a listen. Part one extracts the insight that I found most actionable from episodes 1 to 20. In this episode I'll share some of the actionable insights from episodes 21 to 40. As always I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail. If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me. 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) You have to be doing video ads in addition to what you're doing. Rule of three in big hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3 min mark). Action Step: Post up a video using Keith's video ad winning formula which he talks about at around the 13 min mark in the episode 022. $50 Million and Counting …. With Ed O’Keefe Ed believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever before. At around the 10:30 min mark he talks about the mathematical equation that it all comes down to. What's it costing you to get a customer? What day are you profitable? Action step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days 023. Content Marketing for Business Success This tutorial talks about how to use content marketing strategy that works to increase customer leads and sales. Set yourself tight deadlines and get moving on creating content. Don't think too much about it. Get something out there. Action Step: Create a Keynote or PowerPoint presentation around a topic that your audience will value (make it as specific and actionable as possible. Use Screenflow (for Mac) or Camtasia (for PC) and record the presentation and publish to youtube or wistia. Then repurpose the content into audio and transcribe to blog posts using rev.com 024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home Melanie Pinola and I talked about how to set up a virtual office at home and still be more productive. Action Step: Establish a daily routine which helps you be more productive in your home office. Put on work clothes if you have to. Do what it takes to get you into the mental state to get your A game happening. 025. How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja! I think the name says it all here. Created by Francisco Cerillo It's about focusing on your work in 25 min increments followed by a 5 min break.

I thought it would be a good idea to extract some of the key actionable insights that stood out for me from each of the podcast episodes.

Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She’s won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK’s Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve’s unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provided.

Dana Ditomaso is an expert in search engine optimization and content marketing, and she was introduced to me by Rand Fishkin. She’s a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specializes in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She’s spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.

Ezra Firestone is the founder and creative director of smartmarketer.com, an information hub for do-it-yourself entrepreneurs. He’s also a leading authority in the e-commerce space and runs a private network of e-commerce websites. He regularly consults with companies across the United States and Canada. He’s the head of We Are Family Manhattan, a non-profit organization that and redistributes surplus goods and food to those in need.

The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson

A Serial Entrepreneur’s Journey From Zero To An Eight Figure Business Valuation — with Pratima Aravabhoomi

Specific Mindset Techniques To 10X Your Prices — With Kyle Tully

Textexpander Tutorial — How to Use Snippets To Turbo Charge Your Productivity

James Schramko On Frameworks For Business Profitability And Lifestyle

Porters 5 Forces To Analyse Your Business’ Viability

John Logar On How To Use High Value Consulting To Increase Profitability

Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media

Kim Garst — Founder Of Boom Social — On How To Use Social Media To Grow Your Business

The 10 Key Elements Of A Great Job Advertisment That’ll Make You An Outsourcing Ninja!