Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

What if there was a simple daily practice that could reprogram your brain to achieve any goal? Yeah, I'm talking game-changing, mind-blowing results - all from putting pen to paper. The goal-setting guru himself, Brian Tracy, is pulling back the curtain on his legendary goal writing technique.You'll hear amazing real-life stories of people who used this technique to dramatically shift their lives. Brian breaks down the brain science behind this strategy and shares his easy routine to get started today. He also keeps it real on what it actually takes to make goals reality rather than just wishes. If you're ready to finally make things happen, don't miss this game-changing video!Timestamps:00:00 Goal Setting with Brian Tracy 00:47 Brian's life-changing goal trick01:14 Why writing goals by hand works wonders01:42 How goal setting taps into your subconscious mind02:44 Real people whose lives changed by doing this03:33 The easy, daily goal writing routine04:44 Consistency is everything for big results05:07 Honest talk about making your goals happen05:58 What to do next and more resources

You'll learn Justin's tips on finding a niche, researching winning topics, optimizing videos with analytics, using AI tools like ChatGPT effectively, producing consistent content, and leveraging income streams like YouTube ads, memberships, and affiliate marketing.Whether just starting on YouTube or taking your channel to the next level, get actionable insights from one of the platform's top creators.Timestamps:00:00 Introduction: How Primal Video built a Million-Dollar Business using YouTube00:14 Meet Justin Brown: The Success Story Behind Primal Video00:29 Justin's specific strategies that work on YouTube and in Business01:27 The quality of ChatGPT’s outputs are a direct function of the quality of your inputs 5:11 What's the ideal YouTube Upload Frequency8:57 How to find video topics that resonate with your audience12:58 How to use Youtube Analytics to assess Topic Ideas14:07 Is it ok to deleting YouTube videos (& renaming videos)?17:28 How to use B-rolls effectively23:37 The secret to repurposing Long form Video27:15 How the Affiliate Revenue model can work for you 30:24 How to build a Personal Brand with Integrity33:54 A bit about Primal Video Accelerator and Community

Justin Brown reveals how he took Primal Video from 0 to nearly 1.5 million subscribers!In this must-watch interview, Justin pulls back the curtain on his powerful strategy for YouTube successHe shares insider tips on aligning with YouTube's goals, using AI for research, avoiding the "YouTuber" trap, and monetizing your channel as a strategic business tool.Don't miss Part 1 of this epic 2-part video! Subscribe and hit the bell to get notified when Part 2 drops with even more channel growth gold.Timestamps:00:00 Introduction02:00 The Secret to Growing a YouTube Channel09:03 Is it Too Late to Start a YouTube Channel?11:50 Justin Brown's Strategy for Building 1.5M Subscribers16:23 YouTube's Objectives and How to Align with Them18:20 Google's Strategy for Business and Brand Growth21:05 Creating Attention-Grabbing Thumbnails Without Being Scammy24:04 Is it Okay to Create a Canva Screenshot Using Someone Else's Content?25:47 Justin Brown's Favorite Software Tools28:41 Does the Quality of Questions Asked Affect ChatGPT's Responses?30:52 Outro

How to achieve your goals? Discover the game-changing EPSoM system - a brilliant 5-step approach to turn your aspirations into reality.In this video, I break down the EPSoM framework, combining the Eisenhower Matrix, Pareto Principle, Systems Thinking, Pomodoro Technique, and Mindfulness.Learn how to prioritize tasks like a boss, discover the power of mindfulness for self-awareness, proactive decision-making, and fostering a growth mindset that propels long-term success.Timestamps included for easy navigation. Watch now and transform your productivity strategy!00:00 Introduction to the EPSoM Framework01:42 Why this EPSoM incremental system really works2:23 E: Eisenhower Matrix for Task prioritization2:59: How to use the Eisenhower matrix to choose high leverage activities06:49 P: Pareto Efficiency and the 80/20 Rule08:10 S: Systems for Strategic Implementation11:03 O: Pomodoro Technique for Enhanced Focus13:26 M: Mindfulness for Productivity and Well-being15:45 Recap of the EPSoM Framework15:16 Closing Thoughts and Additional Resources

10/20/30 Rule for Pitching by Guy Kawasaki: How to Give Killer PresentationsLearn Guy Kawasaki's famous 10/20/30 rule for crafting remarkable pitches and presentations that engage audiences. In this episode, the legendary speaker and author breaks down his time-tested rule step-by-step:-Use only 10 slides-Present for no more than 20 minutes-Minimum 30-point font size for easy readingGuy shares actionable tips on slide design, storytelling techniques, understanding your audience, building rapport before presenting, and the surprising real purpose behind pitches.Timestamps included:00:00 Mastering the Art of Pitching with Guy Kawasaki00:28 Guy Kawasaki's 10/20/30 Rule for Great Pitches01:17 Breaking Down the 10/20/30 Rule In-Depth02:48 Tips to Perfect Your Presentation Skills04:47 The Importance of Practice for Successful Pitches06:13 Understanding Your Audience for Effective Pitching07:37 Building Rapport Before You Present09:41 The Power of Storytelling in Presentations11:14The True Purpose of a Pitch: Staying in the Game13:01 Closing Thoughts and How to Access More Insights

Links Mentioned: productiveinsights.com/membership Productive Insights Membershipproductiveinsights.com/175 conversation with James Clearproductiveinsights.com/207 conversation with Brian TracySMART goal setting is more than just a buzzword. It's a transformative strategy that can turn your aspirations into achievements. In this video, I'm going to talk about exactly how you can use the SMART goal setting system to turn your dreams into a reality. SMART is an acronym for Specific, Measurable, Achievable, Relevant, and Time bound.And by applying this smart system to your goal setting and achievement, you can not only dream big, but actually achieve big. So let's get started somewhere along my journey. When I was completing my undergraduate degree in business and then my CPA, and then my MBA, while working in banking and finance, I realized how crucial the smart goal setting system was for success.But I also realized that alone wasn't enough more on that later first let's break down the smart goal setting system into its five components and why it's so essential to us. Okay, let's talk about the first part of the smart goal setting system. During my undergrad in business, my goals were vague and unfocused. They were anything but specific. And guess what? My results bore that out. If I had been clear about what grades I wanted, What coursework I had to complete by when, chances are I would have done a lot better. If I thought about why it was important for me to achieve my goals, my results would have been much better than just average.Imagine if I had set clear goals like achieve at least an A in accounting. By studying three times a week and completing all my assignments at least two days in advance so that I could maintain a high grade point average, that could have completely transformed my academic career. Well, as it turns out, I was a lot more specific with my goal setting when I did my MBA a little bit later on.And I ended up getting a distinction average from the leading business school in Australia. So the specificity did work. For you, as a business owner, this translates to being crystal clear on what you want to achieve, when you want to achieve it, and most importantly, why it's important to you that you achieve it.Maybe it's your family. Maybe it's a professional aspiration you want to fulfill. Whatever it is, being specific and clear about your goals can dramatically transform your results. Okay, let's talk about the second element, Measurability. And we are going to use a direct example from our very own toolkit.At Productive Insights, we've harnessed the power of A B testing to dramatically improve the performance of our landing pages and the user experience. We focused on changing one variable at a time, be it a headline, a call to action, or even a color scheme. This methodical approach allowed us to understand exactly what elements on that landing page were making a difference.and helped us to double down on what was working and cut out what wasn't. So this wasn't actually about guessing. It was using a measurable approach with data to guide our decisions around how to best improve the user experience and therefore conversions. As a business owner, I found that measurement creates a very important feedback loop, which helps to improve performance incrementally.I would highly recommend that you incorporate measurement into your goal setting process. Okay, let's talk about the next element, Achievability. It's essential to set goals that are ambitious, yet within your capacity, if you're going to stay motivated. For example, when looking to enhance our search engine optimization.We set progressive goals on a monthly basis that would cumulatively lead us to the end result we wanted to achieve in terms of traffic, bounce rates, and time on site. We analyzed our baseline performance and identified key areas for improvement. I then subscribed to applications like RankIQ, Ahrefs, and SparkToro to help break these goals down into smaller achievable targets and also to continue the measurement process.Setting achievable goals allows you to identify small wins, build momentum, and keep your team engaged. And the next step is setting Relevant goals. This means aligning your goals with your overall business objectives. In our case, we redirected our focus on enhancing client engagement through better content, rather than just increasing the number of visits to the site.This strategic shift, not only improved engagement rates on the website, but also helped us to connect more meaningfully with our prospects. And a wonderful by product was. We started ranking for keywords that we weren't previously ranking for because our website was seen as being more authoritative and more reliable by the search engines.So our recommendation is to set goals that are relevant and aligned with your business objectives. Measure them. frequently and ensure that the alignment continues because businesses change over time a

Summary: In this episode, host Ash Roy engages with entrepreneur and content creator Justin Welsh, delving into unique content creation strategies and the art of building genuine connections on social media platforms like LinkedIn and Twitter. Justin shares insights into his Creator Funnel concept, the LinkedIn funnel, and practical tips for crafting compelling content. He emphasizes the importance of authenticity, empathy, and consistency in building a personal brand and fostering meaningful relationships online. Throughout the conversation, Justin shares personal anecdotes, valuable advice, and actionable strategies for aspiring content creators and entrepreneurs.Key Points:00:32:06 - 00:33:29:The Creator Funnel Concept: Justin introduces the concept of the Creator Funnel, outlining stages from trust to authority expertise, community building, and monetization.Unique Knowledge Ownership: Justin emphasizes the importance of owning unique knowledge and repurposing content using his hub and spoke model.Creating Scroll-Stopping Content: Justin discusses techniques for crafting engaging LinkedIn posts, focusing on a compelling copy, calls to action, and profile optimization.00:36:16 - 00:38:16:Topic Selection and Content Creation: Justin shares his approach to topic selection, highlighting six pillars of interest and his inspiration-driven content creation process.Course Creation Strategy: Justin discusses his approach to creating courses, emphasizing the importance of producing content that can later be structured into cohesive courses.00:38:36 - 00:39:50:Audience Engagement and Newsletter Strategy: Justin explains his approach to audience engagement, focusing on providing options for consumers to access content without forced email sign-ups.Generosity and Empathy: Justin reflects on the principles of generosity and empathy in content creation and relationship-building.00:40:02 - 00:43:29:Personal Motivation and Influential Figures: Justin shares his motivations and key influences, discussing the impact of kindness, generosity, and meaningful connections.Strategies for Engaging with Influencers: Justin advises against directly asking for favors from influencers, advocating for value-driven interactions and supportive actions.Building an Audience: Justin recounts his journey to building a significant following, emphasizing consistent content creation and value delivery.00:46:07 - 00:47:13:Final Thoughts: Justin emphasizes the contextual nature of advice, encouraging experimentation and learning from mistakes. He shares his website for those interested in further insights.Gratitude and Closing: Host Ash Roy expresses gratitude for Justin's authenticity and insights, concluding the episode on a positive note.Notable Quotes:"All advice is contextual, mine included... Try your best, learning from your mistakes, learning from what works and what doesn't work will be your unique path and unique journey." - Justin Welsh"Brand building isn't like a thing that you do outside of providing value for your audience. The value that you provide is the brand that you build." - Justin Welsh"The easiest way to grow an audience or grow a business or build your Twitter LinkedIn following is to try a bunch of stuff and figure out what works." - Justin WelshResources:https://www.productiveinsights.com/podcast/159https://www.productiveinsights.com/podcast/389https://www.productiveinsights.com/podcast/75Justin Welsh's website: JustinWelsh.me

SHOWNOTES: In this video you'll learn:- What it takes to be a successful entrepreneur- The mindset needed for long-term success- How to communicate your vision to teams- The biggest mistake startups make- Execution risk and how to avoid it- How to build systems that scale- And lots more0:00 Introducing Martin Karafilis5:00 Biggest Mistakes startups make7:13 How Martin Karafilis implemented the execution risk11:17 The importance of visioning18:43 Communicating vision to your team23:52 Martin talk about the book "Maverick"25:44 Accountability and Trust in the work force26:44 Martin's Best Approach to Building Community33:31 Martin's Approach to Business Development Customer Acquisition36:38 How to communicate with prospective and past customer40:39 Customer Journey Map44:46 Martin's view on Artificial Intelligence46:51 Creating Culture that enables successLinks Mentioned: productiveinsights.com/122productiveinsights.com/210productiveinsights.com/175productiveinsights.com/54productiveinsights.com/84productiveinsights.com/49Transcript: (This transcript has been auto-generated. As artificial intelligence is still in the process of perfecting itself, there may be some errors in the transcription)Ash Roy: Today we're going to talk about entrepreneurship, business growth, and technology, which will help you, our viewer, to build and create a product that solves a problem that your customers are willing to pay for. Martin Karafilis is an accomplished entrepreneur, a speaker, a founder of multiple companies with successful exits under his belt.He also happens to be the CEO of Fishburners, which is where I met him recently. And he also is the entrepreneur in residence at the Australian Graduate School of Management at the University of New South Wales, where I happen to do my MBA. So I'm delighted to welcome Martin to the Productive Insights Podcast.Martin, thanks for being here.Martin Karafilis: Thank you for having me.Ash Roy: It's great to have you, Martin. Do you want to tell us a little bit about your background? And my audience would specifically like to understand a little bit about What entrepreneurial ventures you've been engaged in and what exits you've achieved, what problems those businesses solved and anything else you'd like to share?Martin Karafilis: Yeah, absolutely. So I think I've always been a serial entrepreneur. So multiple different businesses, some have worked, some haven't worked. Uh, I always say the first ever startup that I ever had was playing in a band. I think, you know, you're sort of playing, trying to travel to our no money at all. No sleep, trying to sell merch to be able to sort of, you know, feed your way through and, and, you know, really came down to marketing and getting your music out there and, you know, getting a bit of a brand out there as well.

IntroductionSmall business hiring in 2024 might feel like walking through a maze blindfolded. But not only is this not impossible, it's life-changing.Over the last 10 years, I've made all the mistakes in the book when hiring new team members. I wrote this blog post so you don't have to make those same mistakes. I won't beat around the bush. These are simple actionable insights you could use to transform your team into a lean mean profit generating machine.In this article, I'll share the key things you need to do to hire great team members, the dos and don'ts around hiring, the mistakes I've made along the way, and how to avoid them.Ready?Let's dive in. My painful journey around hiringWhen I started Productive Insights back in 2013 I knew nothing about hiring as a small business owner. I'd managed teams in my previous roles back in the corporate world but I'd never actually recruited as a business owner. Turns out, when you're hiring for your own business there's a lot more at stake. One bad team member can make or break your business. Especially in the early stages. I started off by hiring people based on their written applications in response to job ads. Big mistake! Some of them didn't have the skills they said they had. Some did have the skills but had a very poor attitude and consistently missed deadlines.Some even didn't show up for work on day one!Over the years, I learned a few tricks that have helped me find the best possible candidates for my business. I wrote this blog post so you don't make the same mistakes I did.It might saves you years of heartache.My hard earned lessons from hiring Always be in hiring modeDon't hire the first applicantGet clear on the skills neededTest them with a trial project firstUnderstand hiring needs effortAnd retention is even more effortConfirm they're a good fit culturallyCreate a clear job ad (use easter egg*)Screen for detail-orientation (via easter egg*) 1. Always be in hiring modeFinding the right team members isn't a one and done affair. It took me years to learn this simple lesson. Being on the lookout for great quality team members who are a good fit for your business is essential if you want to build a great team over the long term. This doesn't mean you go out on a hiring frenzy and you hire new person every day.What it does mean is, you keep an eye out for people who are likely to be a great fit and build relationships with them for future hires.The key is to keep building relationships and connections with great candidates. Follow their careers watch what they achieve and how often they get promoted within the same company. Neil Patel shared some good ideas with this in my last conversation with him.2. Don't hire the first applicantI've made this mistake more than once. You'd think I'd have learned this the first time but it took me ages to learn this lesson. If you follow my advice in point 1 — always be on the lookout for great candidates — you're less likely to be in a huge rush to hire someone when you need the help and you're less likely to hire the first person that walks through the door or applies for your job online. You need to interview effectively and check for the right personal attributes — not just hire for skills. More on this later. 3. Get clear on the skills needed (but go beyond this)Getting a person onboard with the right skills is essential but not enough. You need to hire people who have the right attitude. Hire people who are entrepreneurial and resourceful. I've lost count of the number of candidates I've hired that were a great fit for the role in terms of skills but were unwilling or unable to do anything outside their job description.For a small business owner, this is a nightmare. Don't make the same mistake I did. Hire people who have a great can-do attitude. People who have are genuinely curious and are willing to solve problems at a root cause level rather than just put band aids on problems.Pro tip: Write a great job description that automatically filters out the tyre kickers (I'll be sharing more about this later)4. Test for skills and attitude on a project basis Once I make a commitment to someone by bringing them into my team, I do my best to offer them a great working environment. But a great working environment is a product of a strong culture which is built by every single team member (more on culture later). By hiring someone on a project basis, you get the opportunity to watch them work with you and your team in real time.Almost anyone can perform well over an hour long interview, but actually performing well over a period of weeks or months on a project gives you a real picture of what they're like to work with. Hiring people on a project basis (or for a few weeks on a probationary basis) is one of the best moves I've made over the last 10 years as an employer. 5. Understand hiring needs effortEver heard the phrase "Sweat more in practice, bleed less in battle"That's very true when it comes to hiring. One of the big

Dive into the riveting journey of digital marketing maven Neil Patel on the Productive Insights podcast, expertly guided by the dynamic host Ash Roy. From toilet scrubber at an amusement park to the architect of NP Digital's $100 million annual revenue, Neil shares gripping stories, challenges, and golden insights in the ever-evolving world of digital marketing. This lively conversation spans the realms of business growth, scaling strategies, and leadership, peppered with Neil's practical tips for content creators. Buckle up for a rollercoaster of inspiration as Neil's narrative unfolds, offering entrepreneurs a thrilling ride.Key points:00:00:42 Neil's Humble Beginnings Neil recounts starting his first job at 15 and a half, cleaning restrooms and picking up trash at an amusement park.Share the challenges and motivation behind the job.Set the stage for Neil's journey towards success. 00:01:27:05 Building NP DigitalNeil discusses his entrepreneurial journey, from starting KISSmetrics and selling it to transforming his consulting business into NP Digital.Talk about a failed attempt at a cloud computing company, burning $1 million of borrowed money, and the valuable lessons learned. 00:02:03:08 Neil's Expertise in Digital MarketingHighlights Neil's expertise in search engine optimization, content creation, pay-per-click advertising, and more.Emphasizes the importance of long-term strategies over short-term gains. 00:02:29:08 Dealing with Growth Slowdown Neil provides advice on what to do when growth starts to slow down.Encourages businesses to explore new avenues during slowdowns. 00:02:41:19 Leveraging Technology and Staying on the Cutting Edge Discusses the relevance of staying updated in the age of AI.Talks about building amazing products, creating great user experiences, and staying ahead in the industry. 00:03:23:22Scaling Internationally Neil shares insights into scaling a business internationally.Emphasizes the importance of tapping into new markets for sustained growth. 00:15:52Starting Out and ScalingNeil shares his experience of combining consulting with overcoming financial challenges.Discussion on scalability and the importance of making money initially. 00:18:43 The Challenge of Saying "No" and Focus Insights into overcoming perfectionism, avoiding overanalysis, and the need for faster revenue generation. 00:19:33 Saying "No" and Focus on ProfitabilityDiscussion on Neil's biggest mistake, the importance of focus, and hiring strategies. 00:21:34 International Expansion and Growth Insights into NP Digital's international growth strategy and overcoming economic challenges. 00:23:31 Balancing Revenue and Profit Neil emphasizes the shift from revenue to profit, maintaining profitability, and challenges in reinvesting. 00:26:26 Hiring Strategies for Success Neil's approach to hiring is based on experience, loyalty, and success with previous competitors.00:30:57 Generosity, Empathy, and Content CreationNeil's perspective on generosity in content creation, the dual-sided nature of content, and the importance of empathy.00:35:15 Choosing to Stay PrivateNeil's decision to keep NP Digital private despite offers to go public.Brand-building Links mentioned:www.productiveinsights.com/1www.productiveinsights.com/147www.productiveinsights.com/200www.productiveinsights.com/222Quotes:Ash Roy: "I don't really see being able to have six months to a year ahead where they're integrating stories that are so amazing that people want to read."Neil Patel: "You create content, you educate, you build relationships, you learn more, you become wiser."Neil Patel: "Figure out what people are paying for in your industry that you can make for free and give it away for free, and you'll naturally just get traffic without doing any marketing over time."Neil Patel: "If your company is growing at a nice pace, just tell these folks and keep doing what you're doing. The moment here, growth slows down. Start looking at other things to do to speed it up."Neil Patel: "I'm doing it because I love helping people. But I'm also learning a lot, too."Introduction00:00:00:02 - 00:00:25:10Ash Roy

Links Mentioned:www.productiveinsights.com/212www.productiveinsights.com/200www.productiveinsights.com/195www.productiveinsights.com/176www.copyschool.com00:00 Intro0:58 The importance of understanding the creative brief1:12 How to balance writing for humans and SEO optimization1:35 How to leverage customer feedback and understand your audience in copywriting3:53 Approach to content creation in the awareness, consideration, and decision stages.6:06 How to tailor content to different stages of the marketing funnel, from awareness to consideration to decision14:35 How to blend writing for the audience and search engines, using keywords to guide copywriting 23:00 The importance of strategy and higher-level thinking skills in copywritingAsh Roy 00:00If you're a small business owner looking to build his or her brand, using the power of content marketing, copywriting and better digital marketing strategies that attract lifelong clients who become raving fans and tell their friends about you. And this episode is for you. I'm actually the founder of Productive Insights dot com and the host of the Productive Insights Podcast, and I'm genuinely excited to bring you this episode with Bernadette SchwerdtBernadette is an award winning Australian entrepreneur and the founder of Copy School. In this conversation we dive into a variety of fascinating topics that will help you move the needle in your business using genuine, authentic methods to build your brand over the long term. Firstly, Bernadette and I talk about her approach to creating content in the buyer's journey at the awareness, consideration and decision stages, and specifically what questions she tries to answer at each of those stages in her content.Bernadette Schwerdt 00:58A lot of business owners don't know this, and that is one of the first questions a client will ask is What do we write? And that's not a simple answer. You have to take a few steps back and look at the creative brief You actually do a whole series of question and answer sort of responses.Ash Roy 01:12We then talk about striking a fine balance between writing for humans, but still pleasing the SEO gods so that your content ranks for the correct search terms and is search engine optimized.Bernadette Schwerdt 01:25You can sort of infiltrate those keywords into your copy. You merge both the human need and Google's needs so that you come up with a piece of copy that's going to appease both camps.Ash Roy 01:35She talks about how to leverage customer feedback and parlay that into your copywriting, and she really emphasizes the importance of understanding your audience. She even talks about how strategy connects at a high level to the copywriting process, which I thought was very important and useful.Bernadette Schwerdt 01:52I don't think you can ignore the SEO completely, but at the same time I don't think you can ignore your instinct and impulse as well and listen to what my customers or prospects say. I hear the questions that they're asking me and I take that into accommodation as well when I'm writing copy.Ash Roy 02:06And then she also shares how her skills as a mentor and copywriting has helped some of her clients make massive transformations in their lives and build businesses that have given them freedom from the 9 to 5.Bernadette Schwerdt 02:19Part of the reason I love what I do and this is only come about since I've started the training, is you realize people want something different in their lives and I get a lot of joy from being able to see people make progress and take information and apply it. And so when I see these people progress on a certain age, it gives me enormous joy just to see how people can take the information, apply and change their lives.Ash Roy 02:43So strap in and listen carefully to the pearls of wisdom that Bernadette shares that you can then implement in your business and your life and what your business saw. Oh, and one more thing before we start over. 90% of you who watch this YouTube channel have not subscribed. If you've ever enjoyed our videos, could you do me a favor and please hit the subscribe button?This helps the channel more than you probably know, and the bigger the channel gets, the better quality guess we can bring to you. So please go ahead and hit subscribe. If you enjoy these videos and share them with a friend. Thanks. And let's get into the conversation with Bernadette, Bernadette Schuett is an award winning Australian entrepreneur, author, TEDx speaker and advertising copywriter.She's the founder of Copy School, the Australian School of Copywriting and is the country's leading copywriting coach. Bernadette's flagship online courses help marketers, business owners and freelance content creators create cut through content that places them at the top of their field and on page one of Google. Today, I am delighted to welcome Bernadette Schwerdt from copyschool.com, and we're going to be talking about how you, our listeners and viewers, can grow you

Links Mentioned:www.productiveinsights.com/175www.productiveinsghts.com/200www.productiveinsights.com/222www.productiveinsights.com/212www.primalvideo.comwww.productiveinsights.com/primalChapters:00:00 - Intro01:12 - The secret to growing a youtube channel from 0 to 1.5m subscribers02:45 - YouTuber vs business owner who uses YouTube for growth08:17 - Is it too late to start a YouTube channel today?09:32 - YouTube rewards new content that's best for the viewer10:49 - How Primal video built a following of 1.5m subscribers when other channels didn't achieve this11:23 - The YouTube strategy for growth is so simple when you hear it11:40 - The first thing you need to do is create content people want12:02 - It's about talking to the problem and introduce the viewer to the solution13:31 - The two things you need to do to get found on YouTube13:45 - What drives a click on YouTube?14:28 - The third thing YouTube cares about15:53 - How to help YouTube understand your content16:53 - YouTube follows Google's search principles17:12 - YouTube is the second most visited site in the world19:07 - What do I put in my course if I'm giving away everything for free19:25 - Earning vs stealing attention19:49 - Do you need to make ridiculous faces on thumbnails24:28 - Justin Brown's favorite YouTube software24:46 - Why JB uses Keywords Everywhere for Keyword research26:08 - How I use Chat GPT and AI in content creation31:10 - How frequently should you publish31:32 - How frequent and how consistent should your uploads be35:04 - Toipc selection39:20 - YouTube analytics39:47 - YouTube build in video editor40:02 - ...

00:00 - Introducing ... Derek Sivers! 01:39 - How Derek built a $22m company by focusing purely on the customer 04:40 - The problem with external funding13:52 - How to approach the world with a positive bias16:49 - The story of the cab driver and the mob29:12 - Derek Siver's approach to content creation32:22 - How Derek Sivers edits33:44 - How Derek Sivers sees the AI changes37:46 - How to live40:28 - The attitude Derek Sivers brought to CD Baby43:03 - The struggle before launching CD Baby44:15 - Why I do my own editing now44:34 - Why you must pursue pain44:45 - The difference between deep happy and shallow happy48:38 - Derek's advice to a person starting off in entrepreneurship 49:00 - The Tarzan analogy 50:24 - The key thing about internal vs external focus 56:28 - Derek Sivers on SEO57:33 - Derek Sivers' approach to writing anything

Links Mentioned:https://www.productiveinsights.com/blog/just-beginproductiveinsights.com/221 try.sunsama.com/ashshortform.com/[email protected]:Lessons Learned in business in 2022 and action steps you can take in 2023 that's what we're going to be talking about in this podcast episode this is episode number 221 of the productive insights podcast and I'm delighted to be back and sharing some insights that hopefully, you will find useful in your business I've been in business for about 30 years now the last 10 of which have been as a founder of productiveinsights.com and I'm excited to share some of the lessonsI've learned along the way, especially over the last 12 months which you can then apply in 2023. overall 2022 has been a lot about stripping back and simplifying processes eliminating unnecessary things and a lot of that came back to two words that Seth Godin had once told me I wrote a blog post about this called just begin the first point I want to make is the value of just beginning now I think it's best if I explain this in stages I decided to bring the video editing in-house and this led me to a new Vantage Point bringing the video editing in-house meant that I was going to produce a lot less content in terms of volume and also in terms of frequency so that was the first realization when I realized that I was going to produce less content this meant that I could no longer justify a whole lot of subscriptions that I was paying for so I reduced production-related expenses as I went through the process of canceling these subscriptions I found myself asking a very important question what other software subscriptions am I paying for that I don't currently need? so the answer to that question led to a wonderfully satisfying few hours of canceling a bunch of subscriptions that added up to about twenty thousand dollars which wasn't like winning the lottery but it significantly reduced my expenses and added to the bottom line now I appreciate the above sequence may look a little bit overwhelming and energy is happening but I promise you if you just begin you will find yourself at a new vantage point which will then take you to another vantage point and another vantage point and so on. You will be pleasantly surprised with the traction you get the key actionable Insight from this first lesson is just begin and all will be revealed now the second Insight is to walk your way out of creative ruts by the way all of this information is available at productiveinsights.com 221 and you can follow along on our website if you like I've actually written a blog post that takes you through each of these steps in a bit more detail so Steve Jobs was known for his walking meetings I've walked about 10 000 steps a day for the last year and have found the benefits to be gradual but cumulative and as James Clear explained in my conversation with him the compounding effect of doing something daily is profound almost every time I feel I'm at a creative roadblock I go for a walk and I come back feeling refreshed and I achieve the breakthrough. Sure walking is not going to turn you into Michelangelo but there is some science behind this walking increases bloodflow to the brain and the physical activity sparks certain creativity that you wouldn't have otherwise had access to walking results in better memory retention and it also staves off withering of brain tissue that normally happens with age the key here is to incorporate walking into your daily routine I get a lot of thinking done when I walk every day and I use the combination of the Withings scale and the healthmate app which you can get on iOS watching my progress in terms of my daily steps gives me a goal that I can work towards and that gives me a sense of purpose Direction and forward motion no puns intended Okay the third Insight is to use sunsama to plan and review your daily activities sunsama is an app that I've been using for about a year now and I've found it to be extremely useful now I've tried just about every productivity tool out there and they've all had their benefits and they've all been great but I haven't been able to stick with them for more than say three or four months sunsama seems to have really hit the spot for me and one of the reasons is it's very minimalist user interface a lot of the interface sort of Blends into the background and pretty much disappears until you need it it's very easy to navigate your way around it doesnt feel overwhelming a lot of thought has been put into this app especially in terms of the user experience now full disclosure I am an affiliate of sunsama but I do strongly recommend it now here's why I think it really has hit the mark for me as I said before it's got a very minimalistic user interface it integrates with a ton of different other tools like Gmail Asana Trello calendars notion you name it and the reason that is really good is because it creates one source of Truth for all of your inputs that

Links Mentioned:Episode 175 with James Clear — author of Atomic Habits: https://www.productiveinsights.com/podcast/james-clear-atomic-habitsEpisode 176 with Todd Herman Author of Alter Ego Effect: https://www.productiveinsights.com/podcast/todd-herman-alter-ego-effectEpisode 147 with Noah Kagan -- How to Push Past Your Comfort Zonehttps://www.productiveinsights.com/podcast/noah-kaganProductive Insights Membershiphttps://www.productiveinsights.com/membershipLearn more about Pomodoro Techniquehttps://www.productiveinsights.com/podcast/thepomodorotechnique Transcript To get back on track with your goals and your habits, seven strategies that actually work, that's what we're going to be talking about in this episode. Let me ask you something, have you spent days, weeks, or months, carefully cultivating a habit that's going to lead you to a certain goal? And then you've suddenly slipped up? Maybe you were planning on writing a book, and you wrote every single day, 300 words every day for about two months. And then life happened. And you missed today? Has that happened to you?

219. 12 Steps to Goal Setting

Let's continue with the 5 Steps To Improving LinkedIn Connections with Adam Franklin What message to send?What happens when you don't get a response?How many follow-up messages should you send?Should you offer a content/resource? Marketing giveaway?What engaging messages can you try?Are video/audio messages better than sentence text messages?How do you know if the contact is interested in your offer?What are the things that would demonstrate a connection's interest?What to do with people who don't have time to consume your offered content but are those who need your content the most?When do you offer a 15-minute call with a prospect?When to offer your prospect to book a sales call?What to do when prospects have expressed their interest in your offer?What are the biggest challenges and how to overcome them when making connections on LinkedIn?How to grow your email list while improving connections on LinkedIn?How to optimize your LinkedIn profile?

Why LinkedIn? How does an entrepreneur, a coach, or a consultant use LinkedIn to win high-value clients?How do you invite your prospects to connect with you on LinkedIn without being annoying and spammy?How important is it to have a good LinkedIn profile that prospects can check out when deciding whether or not to connect with you on LinkedIn?When should you pitch or offer your product or service to prospects and how to nurture the connection?We spoke with Adam Franklin of bluewiremedia.com.au on how to utilize LinkedIn as a marketing and networking tool for your business.Adam Franklin is the author of Web Marketing That Works and Amazon no.1 seller. He is a professional speaker, a university lecturer, and CEO of Bluewire Media.

216. Smart Goals For Business

The digital marketing landscape appears to be changing."You can't market to your customers anymore. You need to market with them. Bringing the customer along for the journey is the cost of entry." The good news is, you don't have to sell your product or service. You can focus on making your products great, and building a loyal customer base. If you deliver outstanding customer service, your customers will tell their friends — they’ll do the marketing for you.

214. Joe Pulizzi on Content Marketing

213. Youtube Tips with Derral Eves

212. Neil Patel on SEO strategies (Ubersuggest)

211. Relationship Marketing with Emmy-nominated producer, Bill Dolan

210. Guy Kawasaki on Entrepreneurship

What works best for your consultancy business?

208. Risk Forward with Victoria Labalme

207. Brian Tracy on Goal Setting

206. Buying And Selling Websites - with Matt and Liz Raad

205. Roam Research vs Notion with Nat Eliason

204. Small Business Essentials With Ramon Ray

203. How To Create A Minimum Viable Offer with Shelley Brander

202. The Offer Creation Process in 5 steps with Michael Maidens

201. Should You Launch Your Own Online Course? Take This 2-minute Quiz With Amy Porterfield Now (See the Links Mentioned Section)

200. Seth Godin On Marketing — With Ash Roy

199. Email Marketing Tagging Strategies with Barry Moore

198. Product Launch In 7 days with Barry Moore

197. How To Create Irresistible Offers with Deadline Funnel Founder Jack Born

196. Subscription Business Strategies With Robbie Baxter

195. Dean Jackson 9-word Email And Referral Marketing Strategies That Work

194. Business Continuity Planning During A Crisis — A 3-Step Framework Part 3 of 3

193. Business Continuity Planning During A Crisis — A 3-Step Framework Part 2 of 3

192. Business Continuity Planning During A Crisis — A 3-Step Framework Part 1 of 3

Productivity In 2020 — Part 5 — Mindfulness - What does mindfulness have to do with productivity? On the face of it, they seem like opposing concepts, don't they? - Mindfulness (for most of us) is associated with pensive reflection and not a whole...

Productivity In 2020 — Part 4 — Pomodoro Technique - Links Mentioned: www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: -

Productivity In 2020 — Part 3 — How To Use The 80/20 Rule To Grow Your Business Links Mentioned: * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones * 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast * 188. Productivity In 2020 — Part 2 Systems Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:01 Welcome to the third episode in the productivity 2020 series. By the end of this episode, you will learn how to use the 80 20 rule, also known as a Pareto efficiency theory to help you to grow your business profitably and fast. I'll show you one simple way to use the 80 20 rule using just a pen and a paper and that's coming up very shortly. But before we dive into this episode, let's do a quick recap on the first two episodes in this series. In part one we talked about the Eisenhower decision matrix and why it's important to focus on quadrant two activities, the important but not necessarily urgent tasks that appear in your workflow. Why is it important to focus on these quadrant two tasks? Because focusing on these tasks while they're still in quadrant two means that you get to handle them before they get to a crisis situation. Ash Roy: 00:56 Also known as a quadrant one situation where they are important and urgent. You see quadrant one situations tend to be a huge drain on your resources, so it's best to deal with them while they're still in quadrant two before they are a crisis. Then in part two of the series, which you can check out here, we talked about systems and why they are a classic quadrant two activity. You know, episode 175 I spoke to James clear the author of the book atomic habits and in that conversation, James explained that he felt that habits are the compound interest of personal productivity. Well, I believe systems are the compound interest of business productivity and of helping you to grow your business fast and profitably. I explained that systems are a sequence of processes that may or may not include people and these processes when executed consistently in a particular sequence, produce a predictable outcome every time. Ash Roy: 01:59 Creating systems allows you to leverage your time and your resources most effectively and helps you to achieve your goal of building a business that's profitable, scalable, and that can work independently of you. How does it do this? It helps you to outsource certain tasks within your business at a...

Productivity In 2020 — Part 2 Systems Links: * Screenflow * app.Asana.com * Camtasia * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 076. Ari Meisel On How To Be More Productive With The ‘Less Doing’ Approach * 030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore * 175. James Clear On Atomic Habits : An Easy Way To Build Good Habits And Break Bad Ones * 187. Productivity In 2020 — Part 1 How To Grow Your Business Effectively And Fast Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00 Productivity, 2020. Part II. Systems. Ash Roy: 00:12 By the end of this video, you'll learn how to create systems that help you to automate, outsource, and delegate repetitive tasks in your business so you can spend more time doing the things you love, including growing your business profitably and fast. Be sure to watch this video all the way through to the end so you can learn how to say goodbye to dragging yourself through the daily grind, working in your business, into the early hours of the morning and free yourself up so you can spend more time working on your business and enjoying the benefits of your efforts. I've used this exact system to help several of my clients grow their businesses profitably and fast. I'm looking forward to helping you do exactly the same thing. Be sure to subscribe to this video to make sure you don't miss out on any future episodes just like this and do leave a comment below letting me know what your biggest challenges when it comes to growing your business profitably right now. Ash Roy: 01:15 To get results from this video, all you need to do is take action. Are you ready? Let's begin. Now in the first video in this series on productivity 2020 which you can check out here. We talked about the Eisenhower matrix and it's four quadrants specifically we focused on quadrant two and explain why it's really important to focus on activities that are important but not necessarily urgent. Why? Because these activities tend to be strategically very critical in your business and if you ignore them for long enough, you'll end up in a quadrant one situation which is typically a crisis. Now, systems are a classic example of this quadrant 2 type activity. See,

Productivity In 2020 — How To Grow Your Business Effectively And Fast — Part 1 Links: * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * https://productiveinsights.com/the-eisenhower-matrix/ Related Episodes: * 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 * 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2

How To Use The 80 20 Principle For Business Growth By Working Effectively with Perry Marshall Links Mentioned: * www.perrymarshall.com * www.sell8020.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Related Episode: * 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 1 of 2 * 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity – Part 2 of 2 * 145. Amy Porterfield Video Strategies Ash Roy and Perry Marshall Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Perry: 00:00:00 Yeah. And the wealth distribution was always 80 20 and it doesn't matter if they're Marxists or socialists or capitalists or whatever. It's a law of nature, right? So as a business owner, you're either fighting it or you're harnessing it. And the difference between fighting and harnessing is 16 to one because if you do the math if 20% of the people have 80% of the money and 80% of the people have 20% of the money, that means whether you're the in-group or the outgroup is 16 to one. Yep. Ash: 00:00:35 So here's my question, Perry. How do you know who that 1% is or what that 1% is of your activities that deliver 51% of your results or which is that 1% of your clientele that delivers 51% of your revenue? Ash: 00:01:00 Hello, and welcome back to the productive insights podcast. My name is Ash Roy. I'm the host of the productive insights podcast and the founder of productiveinsights.com and more recently the founder of getmetodone.com which is where you can find out more about the productive insights membership program that helps you to grow your business profitably and fast. Speaking of growing your business profitably and fast, today's guest is one of the most expensive business strategists in the world. He's been endorsed by Forbes and Inc magazine. He's guided clients like FanDuel and Infusionsoft from startup to hundreds of millions of dollars. He founded the $10 million evolution 2.0 prize with judges from Harvard, Oxford, and MIT, launched at the royal society in London. It's the world's largest research science award. NASA's jet propulsion labs use his 80 20 curves as a productivity tool. He's reinvented the brighter principle and that has been published at the Harvard business review magazine. His Google book laid the foundations of the $100 billion pay-per-click industry. The ultimate guide to Google ads is the world's best selling book on internet advertisi...

Content Strategy With Russ Henneberry Links Mentioned: * www.modernpublisher.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * The Automatic Customer: Creating a Subscription Business in Any Industry Related Episode: * 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search * 039. Podcasting for Entrepreneurs with John Lee Dumas * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online * 116. Brian Clark — Co-Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner * 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations Which Takes Effect On 25th May 2018 * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 140. Andre Chaperon — Email Marketing Genius And Creator of Auto Responder Madness * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 150. [Case Study part 2] How A Lawyer Uses Podcasting To Get 10 New Leads And 2 New Clients Each Week * 080. [Case Study] From $0K – $10K In Six Weeks Without Spending A Cent On Traditional Advertising * 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, & Facebook Live (Part 1 of 2) * 074. Darren Rowse (Problogger) Shares His Blogging Success Secrets (Part 2 of 2) * 014. Facebook Advertising With Keith Kranc and Ralph Burns (Part 1) * 021.