Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

The Billion Dollar Mistake With Hiten Shah Links Mentioned: * The Billion Dollar Mistake * Hiten Shah - @hnshah * www.usefyi.com * www.producthabits.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You * 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset * 159. Rand Fishkin Discusses His New Book Lost & Founder And Reveals The Truth About Startup Culture in Silicon Valley. (Why Venture Capital Or External Funding Isn’t Always The Right Answer) * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing Ash Roy and Hiten Shah Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Hiten Shah: 00:00 When we learned that people's problems is about finding documents right away. We researched what was out there and we learned that everyone built a search box. Yeah. Most of the products in the market were a search box like, Oh, how fast can we build a search box? We actually built a search box that searched G suite, Dropbox, Onedrive and I think box in realtime. After you typed in a keyword. Once you've authenticated those services and we built that in five days, we shipped it. We just put a lot of constraints on it because most people would assume we need to find all their documents. No, we just need to find enough of them. Ash Roy: 00:45 Welcome back to the productive insights podcast. Today's episode is brought to you by the productive insights membership program, which helps you to grow your business profitably and fast using online and offline strategies that actually work. Head over to getmetodone.com to find out more about how to get started today. Today's guest is Hiten Shah and he's co-founded CrazyEgg, Kissmetrics and QuickSprout and he is no stranger to business growth. In fact, he's an expert in growth hacking. He also specializes in software as a service which we spoke about in episode 44 when we had him on as a guest back then on this productive insights podcast. Today we are here to talk about a very important article that he wrote called my billion dollar mistake, which I was very moved by personally. I'm really looking forward to digging a bit deeper into some of the nuances of that article. He then shared the article in his blog called producthabits.com which actually sounds a little bit similar to productiveinsights.com so I feel pretty chuffed about that. So Hiten would you like to, just to kick off and tell us a little bit about this billion dollar mistake you made and give us a bit of context around the article for those who may not have read it.

Amazon Strategy Links Mentioned: * www.rainmakerpartner.io * www.amazing.com * www.smartmarketer.com * www.advertisingboost.com * www.collective.com.au * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episode: * 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg Cassar: 00:00 Amazon doesn't allow you to track conversions like when you got a sale from an outside traffic source so it is a little bit harder and they don't allow you to do remarketing except for if you're a big seller and you're using their tools. So Amazon, the only way we do that is like we drive traffic from the videos out on social media about key products. We do like Facebook video view ads and we send them in but we can't really track and measure. We can just see that if we turn that off, their sales go down and the social buzz goes down and that kind of stuff. Ash Roy: 00:35 Welcome back. This is Ash Roy. I'm the founder of productiveinsights.com and the host of the productive insights podcast. And I'm delighted to have Greg Cassar back on the podcast from Rainmakerpartner.io. Now, Greg recently was on the podcast and he talked about some high level strategies around building a successful online business and we talked through the various kinds of business models, starting with a local business where you're trading your time for money and then a more services based business where it's a little bit higher end. Then we talked about having an information product business, which was a bit further up the line way. You're not trading time for money as much and it's a bit more leveraged. And then we talk about Amazon and SAS being at the top of that succession where you build something that is more of an asset and something that tends to generate income more on automatic. Ash Roy: 01:29 In this episode, Greg and I are gonna dig a bit deeper into the tactical aspects of building an Amazon based eCommerce business that will enable you to create a lifestyle that Greg currently enjoys, which means that he is free by 9:00 AM every morning from all his commitments that generate his income. And he is pretty much free to do whatever he wants to do with his time after that. So I'm sure all of us would like to establish that lifestyle. Uh, it isn't something that's gonna happen overnight. I'm not gonna lie to you. This is not one of these get rich quick schemes. It takes a long time to do it. It took Greg about 15 years and I suspect it would take most of us around that long. That said, Greg has worked with some of the smartest people online, including people like Ryan Deiss, Ezra Firestone, and many others, several of whom have been guests on this podcast. And so I'm delighted to have Greg back on once again from Rainmakerpartner.io. Welcome back, Greg. Greg Cassar: 02:34 Hey,

Types Of Business Models: Which Of These 5 Types Is Best For You With Greg Cassar Links Mentioned: * www.rainmakerpartner.io * www.advertisingboost.com * www.collective.com.au * The Billion Dollar Mistake * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven * 122. Shark Tank Judge — John McGrath — On How To Cultivate A Success Mindset And Build An Enduring Brand * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You * 176. The Alter Ego Effect With Todd Herman Ash Roy and Greg Cassar Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Greg: 00:00 I'm kind of lucky now that I've achieved a higher level of freedom in my life at 44 then most people will ever really achieve in their lifetime. But when you talk about luck, I think luck can also be labor under correct knowledge. You can do things to engineer luck if that makes sense. Ash: 00:25 Welcome everyone. Welcome to the productive insights podcast. This is Ash Roy, your host and today's guest is Greg Cassar. Greg Cassar started selling online in 2003 after he left his fulltime role in 2009 which was in it in the corporate world. He left to run his own digital marketing agency, which specialized in traffic and conversion. Greg has invested over $250,000 in his education, has worked with 300 businesses and driven over 2 million leads. He's responsible for over $500 million in online sales and has worked with some online marketing greats who have previously been on this podcast, including Ryan Deiss. In episode 170 and Ezra Firestone and episode 55. Greg is a master at performing split tests and has recently been doing a lot of work in the ecommerce space. So Greg has some great knowledge to share with us in terms of the various business models out there and what really lends itself to creating a life of freedom. So I'm delighted to welcome Greg Cassar from collective.com.au Welcome Greg. Greg: 01:41 Hey Ash. Thank you very much for having me. It's a real pleasure. I've uh, we've known each other for many years. I've always found you to be a stand up guy. And I was talking to another guy today, guy, so home and he said, Ash, he always comes from just such a place of giving. So I think that's a, a true compliment that, you know, people talk about you like that.

How To Create Great Marketing Offers Using Eugene Schwartz's 5 Stages of Buyer Awareness Links Mentioned: * www.fubbi.co * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * Content Hacking: How Companies Are Achieving Explosive Growth With Content * Breakthrough Advertising Related Episodes: * 177. Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 117. How to Create An Empathy Map * 180. Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach * 129. PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 * 130. Ilana Weschler on Google Ads and Holistic Pay Per Click (PPC) Advertising – Part 2 * 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00:00 He wrote to Warren Buffet and got a personal response from Warren Buffett inviting him to the Berkshire Hathaway annual general meeting. I was blown away by the story and I really want you to hear it. So Alexi, would you like to tell us how all this happened? How did you get Warren Buffet to write to you personally? Ash Roy: 00:00:26 Welcome back to the productive insights podcast. I'm Ash Roy, the founder of productiveinsights.com and the host of the productive insights podcast. I'm delighted to welcome back Alexi Neocleous, who was a guest very recently on the productive insights podcast and we had a conversation about how to create compelling content by doing excellent research, excellent market research.

Market Research Masterclass with Copywriter — Alexi Neocleous A 3-Pronged Approach Links Mentioned: * www.fubbi.co * www.backlinko.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * Content Hacking: How Companies Are Achieving Explosive Growth With Content Related Episodes: * 061. Why Attention Is The New Currency — With Kevin Rogers * 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 040. Eisenhower Matrix – How To Use The 4-Quadrant Matrix For Business Success Ash Roy and Alexi Neocleous Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Alexi 00:00 Cause if you can understand and crystallize the intent behind the search, you can start to predict behavior. Yes. That's a whole separate thing that I'm not even gonna try and get into. Now, this is where you have an incredible advantage. If you really understand your audience's intent, you could start to anticipate what they're gonna think or what they're gonna search for. Ash Roy 00:24 Welcome back to the productive insights podcast. My name is Ash Roy. I am the founder of www.productiveinsights.com and the host of the Productive Insights podcast. And I am delighted to have a very special guest today. And his name is Alexi Neocleous and he is the founder of fubbi.co. He's also the author of this very cool book called content hacking, which I received when I attended the superfast business live event recently in Sydney. And it is filled with awesome little tips and tricks I highly recommended. So Alexi is a master copywriter and he's also elicited a response from Warren Buffet, a personal response. Alexis view is that if you can say the right thing in the right way, you can achieve almost anything. So we'll be talking about that a bit later in this episode and really excited to welcome Alexia to the podcast. So welcome Alexi Alexi 01:20 Hi Ash. Good morning. How are you? Ash Roy 01:22 Good, great to have you here, man. Alexi 01:24 Thank you. Ash Roy 01:26 So, Alexi, we’ve been talking about content hacking in the past and you’ve talked about how you can create great quality content using the strategies explained in this book, which has very little fluff. It’s very actionable stuff, again, are highly recommend it.

Justin Herald On A Customer Focused Approach To Business Growth Links Mentioned: * Click here to download the podcast shownotes * www.justinherald.com * www.customerculture.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 075. Joe Pulizzi — Founder of Content Marketing Institute — Does Your Content Fit Into Your Buyer’s Journey? * 116. Brian Clark — Founder of Copyblogger — On How To Create Content That Converts, Empathy Maps, How To Use Content To Build An Eight Figure Business and Lots More! * 117. How to Create An Empathy Map * 166. How To Use Referral Based Marketing To Grow Your Business – With Robert Gerrish * 168. How to Overcome Implementation Paralysis with Sonya Keenan – Part 1 of 2 * 169. How to Overcome Implementation Paralysis with Sonya Keenan – Part 2 of 2 Justin Herald and Ash Roy Video Transcript (This transcript has been auto-generated. Artificial Intelligence is still in the process of perfecting itself. There may be some errors in transcription): Ash Roy: 00:00 Welcome everyone. Today's guest is Justin Herald and he's passionate about business growth and customer service and he's accumulated a lot of knowledge in these areas over the years. His expertise is in helping businesses to connect and engage with their customers and to do so in a more meaningful and productive way. I recently saw him speak and I found his no BS approach to being very refreshing and very entertaining. He's also created customer culture which focuses on helping businesses deliver amazing experiences to their customers. He's the author of eight international bestselling books and is regarded as one of Australia's best and most sought after speakers. He speaks in front of about a hundred thousand people each year. I'm delighted to welcome Justin Herald to the Productive Insights podcast. Welcome Justin. Justin Herald: 00:50 Thank you, man. Thank you. Ash Roy: 00:52 Great to have you on the show, Justin. So let's kick off straight away and start talking about customer culture. This is something you teach. So could you share with our listeners what customer culture means and how it can tran...

Molly Pittman & I Discuss Messenger Marketing, Facebook's Future And Lots More Links Mentioned: Click here to download podcast shownotes www.course.manychat.com www.trainmytrafficperson.com Perpetual Traffic Podcast www.digitalmarketerdownunder.com.au www.digitalmarketer.com www.GetMeToDone.com www.Productiveinsights.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.PremiumProductivity.com Related Episodes: 038. Rand Fishkin – How To Create Great SEO-Friendly Content Plus Key Trends In Search 160. GDPR Made Easy: How To Meet Your Legal Obligations As They Relate To The General Data Protection Regulations 061. Why Attention Is The New Currency — With Kevin Rogers How To Use FB Messenger Marketing To Grow Your Business Profitably — Key Insights And Action Steps Get clear on the marketing implications of the key difference between Facebook and Google (user intent) There are some key differences between Facebook and google when it comes to your marketing strategy. And it really comes down to user intent: When someone uses Google, they typically go there to find a solution. This means your ads for your products and/or services are more likely to convert buyers into paying customers. When a user logs in to Facebook, she or he is there to be entertained. So by definition, any advertisement is “interruption-based”. The customer is there to experience some sort of entertainment rather than buy a product or service. That said, Facebook has better targeting options which offset the challenges around interruption-based advertising Facebook and google have their own advantages the combined effect is greater than the sum of the individual parts Action step: Listen to this podcast episode where we talk about holistic advertising https://productiveinsights.com/129/ 2. Adopt a holistic approach to marketing - combine Facebook and google ads (and any other platforms you choose to advertise on) Having understood how the platforms work, you now need to understand that it's important to use MORE than one platform. The combined effect of multiple platforms is powerful. In a market saturated with messages and information, it helps to be present on multiple-platforms Definitely consider using Instagram. Molly spends more time on her Instagram feed than she does on Facebook. There’s one thing you should be aware of though, and that is this. The best advertising campaigns in the world won’t make up for a poor offer that doesn’t deliver on its promise. In fact, advertising a poor offer is only going to accelerate damage to your brand. Always ensure that you have an excellent offer that delivers on its promise. You can do this by taking the time to understand your audience and the problem you’re helping them to solve. Action step: Speak to your advertising specialist about creating a holistic approach to advertising that works across multiple platforms. Use different modalities (video, audio and written) with your advertising where possible 3. Molly and I discussed the fact that ‘the conversation’ on Facebook appears to be moving off of the feed and onto Messenger. Molly and I talked about some very clear actionable steps you can take to get started with messenger marketing. You can start by going to course.manychat.com and learn about howManychat works. Action step: Go to www.courses.manychat.com and sign up to learn about messenger marketing and how to use it in your business

Active Campaign Email Automation Strategies with Barry Moore from The Active Marketer Links Mentioned: * Click here to download the podcast shownotes * Free Onboarding Automation * Free Coupon for ActiveCampaign Quickstart Training * www.TheActiveMarketer.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Related Episodes: * 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing * 005. Jake Hower (Fuzed App Creator) On How To Increase Customer Retention Through Automated Marketing * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 171. Email Marketing Success Strategies Revealed with Co-Founder of Digital Marketer Richard Lindner How to set up your marketing automations to mirror real life sales situations using a clear tagging strategy Imagine this. It’s 1995. You're looking to buy a pair of shoes so you walk into a shoe store. You’re greeted by a salesperson. He’s polite and genuinely tries to help you solve your ‘problem’. He asks you what you‘re after. Do you need dress shoes? Or running shoes? Or casual wear? He asks you if you have any special requirements. Do yo have flat feet? After having carefully understood your needs, he shows you the right pair of shoes to suit your specific needs and explains why these shoes are the best solution for you. Would you buy the shoes from him? You’d probably buy the shoes from that salesperson, right? Well, it’s no different in the online world. Sales funnels work in the same way. Except they typically happen online via email marketing automation. When you build a sales funnel, you first build trust with your customer by understanding their problem. You then send them solutions (often in the form of online content) that’s specifically targeted to their problem. You deliver some a meaningful transformation through that content in the context of that problem they’re trying to solve. After having delivered value to the customer you then (and only then) offer them a product that’s relevant to them and their specific problem. In this episode,

The Alter Ego Effect With Todd Herman Links Mentioned: * Click here to download the podcast shownotes * www.toddherman.me * www.alteregoeffect.com * www.GetMeToDone.com * www.Productiveinsights.com * www.YouTube.com/ProductiveInsights * www.CallAshRoy.com * www.PremiumProductivity.com Books Mentioned: * The Alter Ego Effect: The Power of Secret Identities to Transform Your Life Related Episodes: * 170. Ryan Deiss From Digital Marketer Reveals The 5-Step Conversion Funnel That Turbo-Charges Your Business Growth * 145. Amy Porterfield and I Reveal (And Confront) Our Deepest Fears Around Creating Video Content And Share Actionable Tips Around Mindset * 142. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 1 of 2 * 143. Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 2 of 2 Alter Ego Effect Action Plan Applying the principles of the alter ego effect can be powerful in your life and your business. There are some action steps outlined below in this section, but they aren’t a substitute for reading the book. I highly recommend getting your own copy of the book so you can hear from Todd himself. Once you’ve done that I suggest implementing the action plan below: 1. Decide on who your alter ego will be and why Think about the people who‘ve inspired you most in your life. What qualities about them do you find inspiring? For instance, I find Barack Obama’s speeches to be very inspiring. I felt he stood up for what he believed in and reformed the financial and health systems in his two terms. This meant he faced a lot of criticism. But his commitment to his vision and his ability to stay focused was exactly what I found inspiring. Who do you find inspiring? Why do you find them inspiring? Grab a pen and paper and write their names down. Write down the qualities you admire in them. What about their qualities do you relate to? Why? 2. Reconnect with your inner child to suspend disbelief (and unlearn the self-limiting lessons that 'growing up' has taught you) Remember when you were a young kid around the age of 7? Do you remember feeling a sense of wonder and excitement about most things in life? Do you remember feeling filled with possibility? But then as you grew into your teens and then into adulthood, that sense of possibility kinda faded away? The world told you to be realistic? Dreaming of possibility was seen to be immature and childish? Well, I‘ve got news for you. Being childlike (not childish) is critical if you want to reach your true potential. To embrace your alter ego you need to step into your imaginary world and embrace it with so much passion that you draw that world into your...

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Speed Reading: A 7 Step System To Grasp Key Concepts Faster When Checking Emails Or Reading Articles Hello and welcome to episode 146 of the productive insights podcast. This is your host Ash Roy the founder of productiveinsights.com I’ve been MIA for the last couple of weeks because I’ve been agonising over whether or not to publish this episode. I face this challenge often because I’m always striving to deliver content that is interesting, actionable and useful to you as a listener. So eventually I asked my team and they said they’d definitely find it useful. I think they’re biased but I’m going to go with their advice and publish this episode anyway. So today we are going to be talking about speed reading while still being able to extract key concepts and ideas from a given body of text. We look at how to develop your skills in speed reading, when to use speed reading, (more importantly) when not to use it. Okay so let's start by defining the term “speed reading” for the purposes of this podcast episode I define speed reading is the process of rapidly absorbing the key principles, ideas, and actionable strategies presented in a written form (typically in the form of an email, an article or book) In today's information overloaded environment the amount of information we are required to process seems to be growing by the minute. We have a lot of emails coming in to our inbox, correspondence from various organizations arriving via snail mail, e-books that created an unprecedented access to information that has never existed in the history of humanity, and gazillions of online articles we tend to browse on the web as we educate ourselves in our business pursuits or chosen careers. So clearly, it would be very beneficial to be able to extract the key ideas from a body of text in a shorter space of time. And this is where speed-reading comes in. To me, being able to speed read is almost a superpower in today's information overloaded environment. But to be an effective speed reader I believe it is important to be discerning about when to speed read and when not to speed read. So let's talk about that first: In my experience, speed reading often means sacrificing access to detailed information that’s presented in a given body of text. The faster you read the less detail you tend to take in especially when it comes to remembering that detail. So if you're reading up technical document such as terms and conditions of an important agreement that is signing your name against, then speed reading is not the answer in that situation. If you need to understand and absorb certain principles particularly when you're learning them for the first time (for example when studying physics or learning calculus), speed-reading won't work for you then either. In other words when you're consuming information that is conceptually heavy and has a lot of detail and related concepts packed into a small amount of text, then speed reading is not going to work for you. Think professional texts with a lot of jargon such as medical text books, accounting principles, legal judgments etc. I used to read my legal judgements by reading facts of the case and then conclusion but don’t try this at home How to speed read (Hint: It's about breaking old habits & changing your mindset towards speed reading) 1. Prime your brain for the content by asking yourself what you already know about this topic and making predictions around what you think the key ideas are likely to be 2. Eliminate or minimise subvocalisation 3. Avoid regression 4. introduce soft focus so you can read multiple words (phrases) and take them in at a time.

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Harvard Asst. Professor of Psychiatry — Dr. Srini Pillay — On The Power Of The Unfocused Mind and Productivity - Part 2 of 2 Today I have a very special guest Dr. Srini Pillay — an Assistant Professor of Psychiatry at the Harvard Medical School.

Dr. Srini Pillay — Asst Prof of Psychiatry at Harvard Talks About The Power of The Unfocused Mind - Part 1 of 2 Today I have a very special guest Dr. Srini Pillay — an Assistant Professor of Psychiatry at the Harvard Medical School.

How To Pitch Effectively To Influencers (Without Being A Pain) And Grow Your Business Fast — With Sarah Jones Today's guest is the founder of Introverted Alpha and she is here to talk about how she has grown her business to $317,000 annually. She has been featured in Forbes, Business Insider, The Huffington Post and lots more. She is clearly very good at implementing because she has used Ramit Sethi's 0 to launch a program to grow her business substantially over the last 3 years. I am delighted to welcome Sarah Jones from introvertedalpha.com In this episode we talk about how to approach influencers and create a compelling pitch that is more likely to get a "yes please". Sarah has used her pitching approach as one of her many tools to grow her business in a very short time frame! Her honesty and candour are disarming. So listen up ... Cause there's a lot of wisdom in her words! ;-) Share this Episode: Click to Tweet Links Mentioned: IntrovertedAlpha.com How to successfully cold pitch top bloggers in your industry www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You Books Mentioned: The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field Hardcover – by Mike Michalowicz Profit First: A Simple System to Transform Any Business from a Cash-Eating Monster to a Money-Making Machine. Hardcover – by Mike Michalowicz Better Than Before: What I Learned About Making and Breaking Habits--to Sleep More, Quit Sugar, Procrastinate Less, and Generally Build a Happier Life Paperback – by Gretchen Rubin Key Points and Insights 1:42 - Ash talks about the outreach email Sarah sent and thought it was fantastic 4:01 - Sarah's recommendation on how to make an outreach email 8:07 - Being authentic and considerate to your audience 9:10 - Test and Learn approach 11:07 - Habit Formation 15:17 - Email Follow-ups 19:14 - Action Steps and Key Insights 21:30 - Biggest mistakes in pitching 28:02 - Tips on Pitching - How to Cold Pitch Top Bloggers 30:01 - Book Recommendation 31:32 - How to contact Sarah

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights 3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.

The Biggest Public Speaking Mistakes and How to Fix Them with Matthew Kimberley - Part 2 of 2 Matthew Kimberley from matthewkimberley.com is an expert in profitable lead generation and is also the author of the self help classic: How to Get a Grip. He speaks all over the world and brings his own, unique charm and wit to audiences, big and small. He was a featured guest in the Productive Insights Podcast Episode 67. Share this Episode: Click to Tweet Links Mentioned: MatthewKimberley.com HeroicPublicSpeaking.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore 050. James Schramko On Frameworks For Business Profitability And Lifestyle 067. Matthew Kimberley On How To Use Public Speaking To Grow Your Leads 136. Emceeing for the Dalai Lama, Humor in Public 137. Humor in Public Speaking, And Engaging An Audience Key Points and Insights 2:50 - How to be a better public speaker and generate higher leads 6:51 - The authority that comes when you speak from stage 10:43 - How to engage your audience 12:29 - What if you're not a good public speaker? 15:10 - Preparation preparation preparation 16:01 - What are the biggest mistakes people make around public speaking? 23:53 - How to ensure you're relevant and socially savvy as a public speaker 25:37 - The western vs eastern approach to authority (and the pros and cons of each) and how they relate to your public speaking career 26:20 - The importance of understanding cultural nuances 28:00 - How to prepare for a public speaking engagement 31:08 - How to make yourself relevant to your audience

How to maximize your "effective hourly rate" by working within your "zone of genius" while spending fewer hours at work with Matthew Kimberley - Part 1 of 2 Matthew Kimberley from matthewkimberley.com is an expert in profitable lead generation and is also the author of the self help classic: How to Get a Grip. He speaks all over the world and brings his own, unique charm and wit to audiences, big and small. He was a featured guest in the Productive Insights Podcast Episode 67. Share this Episode: Click to Tweet Links Mentioned: www.matthewkimberley.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 030. How to Use Frameworks to Take Your Business to the Next Level – with Taki Moore 050. James Schramko On Frameworks For Business Profitability And Lifestyle 067. Matthew Kimberley On How To Use Public Speaking To Grow Your Leads 136. Emceeing for the Dalai Lama, Humor in Public 137. Humor in Public Speaking, And Engaging An Audience Key Points and Insights 4:09 - "Purveyor of independence, entertainment, delight, confidence, and control" 7:18 - You can choose your reaction to a situation 12:06 - Delighting your audience 14:33 - The "game of money" 17:53 - Productivity is not about doing more in less time - it actually about doing less (and focusing on the right things) 23:30 - How to calculate your effective hourly rate and work within your zone of genius

Humor in Public Speaking, And Engaging An Audience with Marty Wilson - Part 2 Marty Wilson from morefunnymoremoney.com was previously a featured guest in the Productive Insights Podcast Episode 89. He’s a pharmacist turned award-winning advertising copywriter, turned stand-up comedian, turned best-selling author and speaker. He’s spoken to over 500, 000 people since he first lit up on stage in 1997. In his first 12 months, he won Australian comic of the year and appeared on the footy show. He was invited to the UK to become a full-time stand-up. His keynotes and workshops are packed with scientific knowledge, takeaway tips and strategies and most importantly, wrapped up in countless, hilarious stories. He’s recently been invited to share the stage with Dalai Lama, almost did, which we talked about in this episode. Share this Episode: Click to Tweet Links Mentioned: MartyWilson.com.au/Ted Marty Wilson conversation Eddie Izzard Darth Vader Sketch Monty Python, The Fish Slapping Dance MoreFunnyMoreMoney.com MartyWilson.com.au www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 089. Marty Wilson On Humor As The Most Powerful Public Speaking Tool 136. The Dalai Lama, Humor in Public Speaking And Engaging An Audience with Marty Wilson - Part 1 Key Points and Insights 0:56 - Part 1 Recap 1:13 - Intro of Part 2 5:58 - Why it's important to look the situation from a third person's perspective 8:25 - How to use current events as material for your speaking 10:25 - Recap and Action Steps 12:30 - Biggest mistakes people make around incorporating humor into their lives 18:15 - Use humor to diffuse tension in life, refer to link Monty Python, The Fish Slapping Dance 21:38 - How to contact Marty

The Dalai Lama, Humor in Public Speaking And Engaging An Audience with Marty Wilson Share this Episode: Click to Tweet Links Mentioned: MoreFunnyMoreMoney.com MartyWilson.com.au www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes: 089. Marty Wilson On Humor As The Most Powerful Public Speaking Tool Key Points and Insights 3:33 - Almost sharing the stage with Dalai Lama 4:47 - Ethics for a new millenium by Dalai Lama 7:43 - How to use humor as a tool to bond with your audience 10:53- What is it about humor and music that brings us together as people? 13:47 - Devices Marty uses as a public speaker 18:30 - The end of the laughter is the beginning of listening 18:46 - Devices around humour 19:34 - How to hone the most important skill when it comes to humour - timing 26:14 - How to develop your humor muscles 29:30 - Building up the tension in the story (for a bigger laugh)