Product Talk

In this podcast episode, the first in the 2022 Product Awards series, Sprig Product Lead Rachel Wang sits down with Wayfair Product Leader Nacho Andrade. Rachel shares how 2022 Product Award winner Sprig aims to reach more people through research, helping to gather the qualitative data to drive decisions that product teams can be confident about.

Many organizations don't always start with a culture of product management. Sometimes there are unclear definitions and undetermined boundaries on who are product managers and what it actually takes to manage products. How can PMs bring the fluidity of product processes to their companies? In this episode, Product Talk host and ALTR Product Lead, Neha Shah, interviews Metron Aviation Product Leader Marcus Lowther who discusses what it takes to transition to a product management culture in an established industry.

Building a good team is not just the individual leaders but the team as a whole. CPOs should manage through efficient delegation but also give their product managers the freedom to execute. What are some best practices to hire and retain the best product teams? Box CPO and 2022 Global CPO 20 winner Diego Dugatkin shares his insights into creating the best product teams, embracing the vision, and building the next generation of product leaders.

It might seem like it is the dawn of digital transformation, but there have been certain players – good and bad – who have thrived in the digital environment for quite some time. Digital security has always been top of mind for many companies, most especially as Internet access has gone wireless. How can PMs be at the forefront of secure digital transformation? Fmr Illumio Product Leader Matthew Glenn shares the dynamics of cybersecurity and explains the zero trust model.

A manager can run a department, but the truly great product leaders have a secret sauce that makes them stand out from the rest. Many Chief Product Officers are at the forefront of steering change within many companies, including healthcare. What skills and qualities are necessary to make an impact on product leadership? Included Health CPO and 2022 Global CPO 20 winner Nupur Srivastava shares the attributes of great product leaders and how to set priorities while enabling innovation.

Wouldn't it be easy to just pull from a list of B2B customers and know how they get value out of your product? While that database doesn't exist, value is a huge component in any product's monetization strategy. How can B2B companies not run in circles figuring this out? Software Pricing Partners Managing Partner Chris Mele shares insights into value and how a pricing strategy is important to product development.

Chief Product Officers face many challenges while managing both team motivation and product innovation, especially with pandemic-related workplace changes. There also are constant priority interrupts that can affect the cadence of product innovation. How does a CPO facilitate the right culture to keep up the innovative pace? Nubank CPO Jag Duggal shares insights into creating rhythm, hiring a great team, and maintaining innovation.

With the growing importance in a digitally connected world, the role of Chief Product Officer (CPO) is being elevated. There are companies, like Capgemini, whose intelligent product and services offering helps product leaders to accelerate their product innovation journey. What are the best practices for current and future CPOs to further define their roles? Capgemini Invent Executive VP Lisa Mitnick shares ways CPOs can be successful and how Capgemini is a leader for product leaders.

Good customer experience or CX spans across the entire customer journey. To do that, a product leader needs to try to bring together the technology side and the human side. How can product managers utilize CX at every part of product iteration? CX thought leader Lorraine Schumacher shares how CX adds value to product teams and listening to customer voice brings success.

As more companies aim to be product-led, there are higher-level priorities for product leaders. Product managers are rising through the business ranks and gaining seats at C-suite tables, as well as the title of Chief Product Officer. How have the leadership dynamics changed as we see the rise of the CPO? Products That Count CPO Renee Niemi sits down with our founder SC Moatti to showcase the inaugural Global CPO 20 and discuss observations from the best CPOs.

As product management evolves, so do the teams around it. With product leading the way in all aspects of an organization, the effects have also shifted product operations and project management. These changes bring a question to the forefront: Why are we doing things the way we're always doing them? Contentsquare Product Leader Danny Carvajal shares his answer and demystifies the role of product excellence and enablement.

Jim Gray, former Chief Product Officer of Products That Count, interviews PTC founder SC Moatti about the history of the Product Awards in advance of the 2022 Awards, our 5th celebration.

To empower your team, as a product manager or executive, you need to set clear goals and outcomes. However, this can be difficult when each individual communicates and documents in different ways that make sense to them. How do you establish the North Star while staying hyper-focused on customers? Hinge CPO Michelle Parsons shares her methods for creating and mapping organizational goals that will scale product.

As cars become more connected, we can make more decisions using data. Automations are within reach for underwriting decisions, distribution, and claims, just to name a few. How can we create products that use data for global solutions? In this episode, Product Talk host and ALTR Product Lead, Neha Shah, interviews Roadzen CEO Rohan Malhotra who discusses how AI data bridges the gaps between insurance and mobility to make better decisions.

The role of product manager is not necessarily one-size-fits-all. Within each company, from small start-up to very large corporations, the product manager's leadership will need to have different approaches. As a company scales, what can a PM expect and skills they should consider? Meta Product Leader Yun-Kuan Lin shares observations of how product teams evolve as companies grow, and the difference in leadership skills at each stage.

When product managers think about setting goals within product teams, we can shy away from accepting if we have set the bar too high, for ourselves or others. We are ambitious individuals and want to meet or exceed the goals we set. How do we normalize mistakes, failure, and human error? Shopify Vice President of Product Mamuna Oladipo shares opportunities to pivot within your goals when faced with mistakes and failures.

Product leaders are category creators and world changers. For example, the world of telecommunications used to require a lot of physical dedicated equipment with a lack of flexibility. How did this industry change into the powerhouse it has become today? SignalWire founder and CEO Anthony Minessale shares how telecommunications turned into a software platform, the role it played in remote work, and what to expect for the next generation.

Experimentation can be developed as a powerful storytelling and product tool. Through experimentation, a product manager can make accurate, data-driving decisions that can expand their product's reach. These don't need to be complicated, but how can product managers experiment in ways that best fit their product? Dow Jones Product VP Peter Gray shares his unique insights in experimentation, subscription, and personalization to create value.

This year has been another one for the history books. In our 2021 Product Talk year in review, we handpicked an episode for each season led by some of our hosts: Transfix's Patrick Blute, Universal Electronics' Nikki Ahmadi, and our founder SC Moatti. Relive insights from leaders at Ramp, Dolby, and Cox Communications, as well as Silicon Valley icon Geoff Moore. Listen to their insights into industry trends and product.

Some product leaders enter this career because they want to be involved with product directly, while others jump in by happenstance. In non-tech roles such as teaching, the ability to make an impact with certain products comes from a different vantage point. How can future PMs utilize these experiences to enhance their products? In this episode, Product Talk host and ALTR Product Lead, Neha Shah, interviews BetterLesson Sr. VP Amber Orenstein who discusses how having a diverse professional background provides a different perspective on building quality edtech products.

There are many different products and thousands of ways to build these products. In a technology-first environment, a platform is part of this process, whether it helps to build the product or is the product itself. What comes first in all this development: the platform or the product? PepsiCo Product Lead Deepika Yerragunta shares her ideas of building platforms as products and within frameworks to boost productivity and scale.

We are online all day, every day, for all aspects of our lives and business. We want a space that is safe and trustworthy to share information without the fear of getting scammed or hacked. However, there isn't a silver bullet or quick fix to the safety issue. How does a company treat the real-life problem of internet safety and trust? LinkedIn Product Lead Shreyas Nangalia shares how safety PMs balance challenges, solutions, and customers to make secure products.

We all use mobile apps, all day, every day. As consumers, we only see them right as an end product and don't have any insight into all of the complexity a typical organization has to coordinate, from cross-team collaboration to integrating various technologies. What are some of the challenges and opportunities for businesses to produce high-quality mobile apps? Blue Cedar CEO John Aisien shares how product leaders can build secure mobile apps to deliver positive business outcomes.

Felipe Gasparino takes the mic to tell listeners about the category of "empowering the whole human" at the 2022 Products That Count Product Awards.

When a business wants to innovate and capture a different market segment, that might involve some big changes. For some, this also might mean changing from a direct-to-consumer approach and targeting your product toward other businesses. What are some elements and surprises to consider in order to make a successful switch? Cox Communications Product Lead Kelly Hoople shares how her path led her to a product leader role, and what it takes to be successful when moving a business from B2C to B2B.

Fmr Transformco Product Director Maheep Bhalla introduces the Responsive Product Accountability category for the 2022 Product Awards.

Most of us need some type of insurance at different points in our lives, and often more than one type of policy. The paperwork can be cumbersome, the claims drawn out, and the whole process daunting. Is the insurance industry taking a digital cue from others, and how can it become customer-empowering? Getsafe VP of Product & Design Konrad Heimpel shares insurance changes within tech and how its product development is different from other industries.

This is the third in a five-part series introducing the categories for the Products That Count 2022 Product Awards. Last time, we heard from Transfix Product Marketing Lead, Patrick Blute, on Delightful User Journey. In this talk, Indeed.com Senior International Product Lead Iryna Krutenko introduces the Level Up Scale & Complexity category for the 2022 Product Awards.

Self-driving cars, replicators from Star Trek, or even Rosey from The Jetsons: It is an exciting time to be in the field of artificial intelligence with many ideas defining what it means. It also is a popular career path for product professionals. What does it actually mean outside of all the hype and excitement surrounding this term? In this episode, Product Talk host and ALTR Product Lead, Neha Shah, interviews Procore Product Lead Reza Shirazi who talks about demystifying artificial intelligence and what it means to build AI products.

This is the second in a five-part series introducing the categories for the Products That Count 2022 Product Awards. Last time, we heard from Google Product Lead, Neha Taleja, on Informed Go-To-Market Strategy. In this talk, Transfix Product Marketing Lead Patrick Blute introduces the Delightful User Journey category for the 2022 Product Awards.

The most critical decisions in the world are driven by people's understanding of unstructured content. It all comes down to the abilities of subject matter experts to make those decisions entirely driven by whether they're looking at the right piece of that data at the right time. Is there a solution for these companies to view and process the correct information? Sorcero CEO Dipanwita Das shares ways she discovered data analytics can produce cognitive solutions in life sciences.

When developing a B2B product, product managers have to think a bit differently than other PMs. From ideation to client interaction to pricing, many areas shift for this specific market. What are some areas PMs should focus on when working within the business-to-business realm? Ambient Photonics CEO Bates Marshall shares the ways B2B product management differs from direct to customer and some tips for product managers at B2B companies.

PMs need a plan to launch their products in the market, whether beta, internal, or otherwise. For the 2022 Product Awards, the Awards Advisory Board proposed 5 new categories, including Informed Go-To-Market Strategy. How will they do the testing, experimentation, and ramp-up, and what are the best tools out there to help in this process? Google Product Lead Neha Taleja introduces the Informed Go-To-Market Strategy category for the 2022 Product Awards.

We are taught to experience life, not just live in it, and this can be true for product management. PMs need different lenses to solve problems and develop ideas. How do we cultivate storytelling with our products? VP of Product at Disney Streaming Dave Lankford speaks about inclusivity and true listening, and how this relates to product development.

Product managers and leaders come to the world of product from many different backgrounds. This gives each individual product person a unique perspective on the products they build. But what does it mean to truly be a product visionary? In this talk, fmr IBM VP & Partner and current Structured Mischief Founder and CEO, David Jensen, joins us to discuss visionary product thinking.

There are as many ways to build a business as there are people who build them. Some are motivated solely by profit, some by challenge, some by accident, and some by philanthropy, or purpose. What does it mean to build with purpose? Join Amazon Care Head of UX Design and Research Dane Howard to learn about the concepts and actions necessary for building with purpose.

It's all too easy to get serious about work. We have meetings, deadlines, goals, profits, and more to consider. How can we maintain the fun while we do the work of making great products? In this talk, Melissa Pickering, former LEGO Education Head of Product, joins us to talk about focusing on play within your product.

Users tend to be less concerned with what companies are meeting their needs, as long as those needs are met. Companies see users jump to competitor's platforms and see a pain point. How can content producers get their content in front of users on all chat platforms and drive revenue? GameOn Founder and CEO Alex Beckman joins us to go over how companies can connect the dots between content and chat platforms all over the world.

Scaling a global business in the age of remote work demands a specific approach for it to be successful. Remote work is here to stay, whether companies have chosen it as a convenience, strategic advantage, or pandemic necessity. How can companies use remote employees as an advantage when scaling a global business? Join MURAL Co-Founder and CPO Agustin Soler as he offers insights into his experience in scaling a global business over the last decade and creating a 2021 Product Award Winner in the Design Interface category.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode focuses on making impactful products from one of the most popular episodes of Product Talk. Are you putting the customer first when designing products? Join product superstar Marty Cagan, founder of Silicon Valley Product Group, to learn about how product managers can put the customer first to build impactful products.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode focuses on artificial intelligence and machine learning highlights from five popular episodes of Product Talk. How do product leaders succeed in building smarter AI and ML that make products better? These product leaders share their insights about the potential of AI, along with some limitations to keep in mind.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode focuses on product lifecycle highlights from five popular episodes of Product Talk. What's your strategy for optimizing your product lifecycle efforts? These product leaders share their insights from their experience managing products at leading tech firms.

Our Summer Series of podcasts is designed to introduce you to some of our most popular content and superstar PM professionals from the last six years. This episode is one of the most popular podcasts we've produced. What would you ask of senior product managers if you could take training with them? Join these five seasoned product gurus for their perspectives on product management.

Most companies struggle trying to balance the conflicting demands of sustaining an existing business and taking on a disruptive challenge. Product leaders in particular must find ways to innovate in a competitive marketplace. Are you looking to cross the chasm, catch the next wave, keep the next wave from catching you? Silicon Valley icon Geoff Moore, author of Crossing the Chasm (over 1 million copies sold), shares case examples from Salesforce, Microsoft and more from his book, Zone to Win: Organizing to Compete in an Age of Disruption.

Continued innovation is as crucial as ever. Brands with a long history of success are not guaranteed to continue that success through inertia. How can product leaders develop products for an iconic brand? The North Face Global CMO & VP of Product Creation Steve Lesnard shares his thoughts on developing products with a purpose and pinpointing the purpose of a particular product.

Chief Product Officer (CPO) is one of the newer functions within an organization as more and more companies aim to be product-led. How can a product leader earn that title? In this session, Products That Count Sr Product Manager, Andy Shore, and fmr Plantronics, Google, Logitech, now Products That Count CPO, Renee Niemi, sit down for a fireside chat to discuss what product managers and leaders can do to put themselves on the path to the C-Suite.

The 2021 Product Awards brought together the very best in digital products, highlighting the market leaders that are taking the product world by storm in this new Age of Product. Join us in The Winners Circle with Airtable, InVision, and Userleap, as we discuss how product managers can gain a competitive edge and stay ahead by building award-winning products.

If there's one thing all of humanity learned in the past 12 months, it's the importance of human connections and the impact of the loss thereof. With the world beginning to reopen, how can product managers use the power of technology to create positive change? This week on Product Talk, Miracle Message Founder & CEO, Kevin Adler, speaks from the heart with a story of activism through tech and how to build products that make a true impact on the world.

The market for apps is probably as hot as it will ever be and companies need every opportunity to build a competitive advantage. Of course, the strongest path to success comes with aligned execution and a clear product vision. How can the relationship between product and product marketing ensure success across all teams? Doist Sr. Product Marketing Manager, Neil Vidyarthi, takes the Product Talk mic to speak on the alignment X-factor that ultimately drives the customer journey.

Data is firmly set in its next evolution and the advantages that data provides to product leaders in their decision-making becomes clearer every day. When should product leaders scrap the hand reports and make the jump to a cloud data analytics solution? This week on Product, the CPO and CMO of Sisense, Ashley Kramer, takes the mic to share the needs to know for product leaders looking to go beyond the desktop and implement their own cloud data analytics solution.