Product Chats Podcast

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions). What if everything you think you know about your market is wrong? That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct. View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your efforts. Josh Martin, director of product marketing at Logi Analytics shared his methodology and approach to validating market assumptions, including real-life examples. Looking for some advice, feedback or even just encouragement to stay on track with your Pragmatic Marketing implementation? Learn more about our new program, Pragmatic Personal Coaching.

In this week’s episode of PragmaticLive, Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses. Have a topic suggestion or a question you would like answered? Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? UX Essentials by Ascest

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences. Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!

In this week’s episode of PragmaticLive, Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business. Make sure to check out Ed's talk show The Soul of Enterprise, for more great content. Have a topic suggestion or a question you would like answered? Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Did you know that the Pragmatic Learning Network has partnered with Ascest to bring you a new course? UX Essentials by Ascest

In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively. Have a topic suggestion or a question you would like answered? Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Check out our upcoming courses and register today!

* This podcast was captured during our recent webinar (The Key to Building Better Products). It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for. Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as he shares effective UX tools and how to use them. Ready for a deeper dive into the principals of UX? We've partnered with Peter Hughes and Ascest to bring you UX Essentials through the Pragmatic Learning Network. Registration is open now!

Is launching a freemium model effective for customer acquisition? In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are. Have a topic suggestion or a question you would like answered? Submit them to [email protected] or use the hashtag #askpragmatic on Twitter. Check out our upcoming courses and register today!

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more. If you have suggestions for a podcast topic or questions you would like answered, send them in to [email protected] or submit on twitter using the hashtag #askpragmatic. Ready to start, or continue your Pragmatic certifications? We offer a broad range of course times and locations. Register today!

Do you know what separates the two? In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products. Ready for an in-depth look at how to work most effectively with a UX design team? Check out our brand new partner offering through the Pragmatic Learning Network: UX Essentials by Ascest

Conducting a complete pricing initiative can be a daunting task. Understanding your market, and the various market segments that may exist, is crucial to capturing more value. In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth goals. Ready to help your business grow? Check out some of our upcoming courses.

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018). The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management. Want to learn more about Product Management's role? Register for a Pragmatic Training today!

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS). In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. Ready to perfect your deployment strategy? Join one of our upcoming courses. Register

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace. The big question is: How do you implement the use of these customer personas into your business strategy? In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the benefits of effective persona implementation and management. Ready to learn more about customer personas? Check out our upcoming courses.

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it. With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue. Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive. Would you like a deeper understanding of pricing? Take a look at our upcoming courses.

One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.

Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this week's episode of PragmaticLive.

As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving--Pragmatic Marketing instructor, pricing expert and master peanut brittle maker--shares his tips and personal stories on leading without authority. Listen now! Got a topic you'd like us to cover? Email [email protected].

Selling 'portfolios' isn't just a change in the way we manage and build products. It's a change in the core DNA of our company. Find out more from industry veteran, Pragmatic Marketing instructor and triathlete, Cindy Cruzado in this episode of PragmaticLive.

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now. Have a question for our team? Email [email protected]

When it comes to implementing change in an organization there are all sorts of pitfalls we know to keep an eye out for, all sorts of people (the under performers, the complainers, etc.) we know to watch out for. But one of the most dangerous blockers of change can come from a pretty surprising source: our high-performers. What turns high-performers in to saboteurs and what can we do to keep that from happening? That’s the topic in this week’s PragmaticLive podcast with our very own Diane Pierson. Listen now! Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at [email protected].

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving. Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at [email protected].

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. Rod Griffith, president of MarketReach, Inc., discusses: An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles How to develop the right content for the right audience Common mistakes to avoid when you develop sales tools to reach C-suite executives Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way. Want to know about Mark’s story? Reach out to him at [email protected] or visit his blog at pragmaticpricing.com.

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that's not fair. Their behavior is a direct reflection of what we hire them to do. Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more successfully. Find out more from Diane Pierson, Pragmatic Marketing extraordinaire, in this episode of PragmaticLive. Do you have a story to share about how you've aligned more successfully with sales? We'd love to hear it. Reach out to [email protected].

Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye. In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.

In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation. They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted. Have any comments, thoughts or ideas for PragmaticLive? Please send them to us at [email protected].

The secret to success is no secret. It's having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it. Sounds simple enough right? Well it might be simple, but that doesn't mean it's easy. In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and techniques for getting a company aligned. Listen now! Got a topic for an upcoming episode? Email us at [email protected].

In this episode of PragmaticLive, Steve Gaylor leverages his 20+ years' experience as a technology executive to tell us what executives should hold their product teams accountable for, and what they can do to help them be more successful. Listen now! Have another topic you'd like to hear on our podcast or a story to share? Email [email protected].

ProductPlan recently released its second annual Product Planning Report. In this episode of PragmaticLive, we sit down with the report's author, Shaun Juncal, and talk through the findings and what they tell us about how companies of all shapes and sizes manage their product planning and roadmapping processes. To download a free copy of the report, visit productplan.com/report.

In this podcast, Diane Pierson, long-time product executive, startup founder and Pragmatic Marketing instructor, shares the common trends and concerns she's hearing about from product teams today. She also shares with us her 4 big predictions about what the future holds. Listen now! Got a topic you'd like to hear explored on an upcoming episode? Send it to [email protected].

In this episode of PragmaticLive, Mark Stiving interviews our very own vice president of marketing, Rebecca Kalogeris about her team's recent website redesign project and the lessons learned on their way to trying to build a market focused website. Got a burning question you want answered or a topic you want explored on an upcoming podcast? Send an email to [email protected]. Feedback, good and bad, on the new pragmaticmarketing.com? Send it to [email protected].

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams that is either visible or simmering below the surface. In this episodes, Pragmatic Marketing instructors Dave Daniels and Mark Stiving join vice president of marketing, Rebecca Kalogeris, to discuss why sales and marketing alignment is so important and what you can do to get your teams on the same page. Have an idea for a podcast or a question for our team? Email us at [email protected]

Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing. Got a topic you’d like for us to explore? Have a question you want answered? Email us at [email protected].

Whether you report to the CEO, the VP of product or to investors, it's important that there is alignment between your goals and their's; that they see how your vision intersect with their's. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market you must understand, communicate to and ultimately succeed with. In this podcast, Diane Pierson, former VP of product management and marketing, startup founder and Pragmatic Marketing instructor shares her 5 steps for successfully onboarding your CEO and aligning your goals and strategies. Listen now! Got a topic you'd like to hear us explore? Have a question you want answered? Email us at [email protected].

Jon Manning, the head of pricing and value analytics at caresales.com.au, joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also discuss the factors, such as cost and value, affecting pricing changes. You may contact Jon at PricingProphets.com.

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art. Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price You can find case studies and contact information at http://monetizinginnovation.com.

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now. Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to [email protected].

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.

In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark Stiving and Dave Daniels—to tackle just these issues in this week’s podcast. Listen now! Check out Mark's blog at http://pragmaticpricing.com and Dave's blog at http://launchclinic.com.

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site. To learn more about increasing your website traffic, download the eBook at https://connexdigitalmarketing.com/.

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively. Got a pricing issue you could use Mark’s help with? Reach out to us at [email protected] and you could be featured on an upcoming issue of Pragmatic Live.

What do you need to consider to create a great customer experience? Terri O’Shaughnessy, director of client success at Tallwave, discusses how Tallwave helps clients identify their place in the market and home in on their target audience. She also explains the processes Tallwave uses to educate clients on how to create a great customer experience for themselves and their customers. You can contact Terri at [email protected] or check out Tallwave at tallwave.com.

The coach is in and in this episode he’s working with Stewart Rogers on optimizing the pricing of his learning management system’s reporting solution. They talk competitive pricing, packaging and value based models. Listen now. Got a pricing issue you could use Mark’s help with? Reach out to us at [email protected] and you could be featured on an upcoming issue of Pragmatic Live.

Pragmatic Marketing instructor Mark Stiving and our own VP of marketing, Rebecca Kalogeris, pick up where they left off in a previous episode, continuing their discussion about how they’ve implemented Pragmatic Marketing concepts over the years. They’ll highlight additional boxes from the framework and what they’ve learned from their successes (and failures) along the way.

Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast. Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events. You can contact Troy at sportstao.com or [email protected].

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model. Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https://www.linkedin.com/in/alanalbert.

How do technology and professional services relate to each other? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses how to merge the two with Dan Morris, a senior partner and managing director at Morris + D’angelo. Dan is also the founder of Verasage Institute and is an expert in value creation for professional services. Learn more from Dan at cpadudes.com and connect with him on Twitter @morriscpa.