Product Chats Podcast

Guess who’s back! Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are back and answering more of your questions about product management and product marketing. It’s time for another great episode of Pragmatic Mail Bag! Steve and Dave are answering questions about the importance of project marketing managers, user testing, product end-of-life, Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.

What’s the difference between a launch and a release? And who is in charge of what? Pragmatic Institute’s Dave Daniels and Steve Johnson examine the importance of defining launches and releases, and making sure the right people are in charge of the right parts. Launching a product or a release is a team sport, where every part of the company—from dev to marketing to sales and beyond—work together to ensure the highest quality launch that has the best results. Learn how there should never be an “I” in launch in this great podcast. Want to learn more about the importance of launching a product the right way at the right time? Check out our Market and Launch courses. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live! Think you have a great topic for a future podcast? Let us know in the comments below!

How well do you really know your market? Have you really talked to the people in your market? Rebecca Kalogeris, VP of marketing at Pragmatic Institute, is joined by Chad Eckes, founder of CSquaredE, to discuss the importance of talking to your current customers, potential customers and former customers. Know who you want to talk to is important, but the kind of questions you ask can provide even more insights about your company, your reputation, your products and more. Reviewing and analyzing the customer conversations you have can help you improve every aspect of your business. Want to learn more about the importance of talking to your market? Check out our Foundations course, and watch this great webinar on NIHITO visits. And make sure you subscribe to our podcast to catch the next great episode of Pragmatic Live! Think you have a great topic for a future podcast? Let us know in the comments below!

Couldn’t make it to our webinar on Distinctive Competencies with Steve Johnson? Then check out this podcast where Steve does a high level dive on how to PRIME your distinctive competencies and use them to stand out against your competition. He’ll give you a rundown of everything you need to know about distinctive competencies and how to identify your company’s unique qualities. Want to learn more about PRIME and distinctive competencies? Make sure you check out Steve’s webinar and article to expand your knowledge. And make sure you listen to our other great podcasts, and join us for the best product training in the world.

How do you hire the right product manager for your team? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.

More questions means more answers from our experts. Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering your questions about all things product management and product marketing. Join us for another round of the Pragmatic Mail Bag! Do you have a question you’d like one of our experts to answer on an upcoming podcast? Fill out the form here with your question and we might use it in a future episode! And make sure you listen to our other great podcasts, and join us for the best product training in the world.

Our IoT expert is back! In our previous episode with Daniel Elizalde, he explained the Internet of Thing’s impact on business. Now, he’s examining the potential blind spots that can come with IoT, like a lack of shared language across your organization or misunderstanding your company’s capabilities. Make sure you can identify the IoT blind spots and hear what Daniel has to say. Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. Check out Daniel’s first appearance on Pragmatic Live to learn some great information about IoT. And be sure to listen to our other great podcasts, and subscribe so you never miss an episode.

He’s Back! Former Pragmatic Institute instructor and pricing guru Mark Stiving of Impact Pricing is back on our podcast, and this time he’s talking about subscription models. So if you’ve ever wanted to know how to successfully and effectively price your subscription models to drive value and create revenue, you won’t want to miss this episode of PragmaticLive! Want to learn more about pricing? Make sure you register for our Price course today. And make sure you listen to our other great podcasts, and join us for the best product training in the world. Help us get a view of the product industry today by participating in our annual survey. Make sure your voice is heard!

You’ve got questions. Our experts have answers. Dave Daniels, VP of customer success at Pragmatic Institute, and Steve Johnson, VP of product at Pragmatic Institute, are answering Real questions from REAL product people like you. If you have questions about personas, product launches, win/loss analysis and more, we’ve got the answers you need.

Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level. Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode. We have some exciting guests lined up, stay tuned!

In this episode of Pragmatic Live, we throw back to a previous episode featuring Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan.

The Internet of Things It’s a common term, but do you really understand what it is and why it’s important? Daniel Elizalde, IoT product manager extraordinaire, joins Pragmatic Live to discuss the Internet of Things and its impact on businesses. Daniel examines the importance of using IoT to collect real-world, real-time data to help enterprises expand their abilities, as well as the role of product management with IoT. He dives into the skills needed for product managers to really make the most of IoT to translate the data into real success. Would you like to learn more about data and product management? Register for our new course, The Business of Data Science. And be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

An Intro to Data in Business Pragmatic Institute has expanded into data science. But how can data science help your business? Michael Li, founder of The Data Incubator (TDI) and president of data sciences at Pragmatic Institute, explains how he created his company to help train data scientists to take businesses into the future. Michael discusses how some of the most iconic business—like Netflix and Amazon—have data science at their core and utilize it to set themselves apart in their industries. He also shares information about our brand new data science for business leaders course, The Business of Data Science. Would you like to learn more about how data science can improve your business? Check out our brand new course for business leaders, The Business of Data Science. If you’re a data scientist looking to expand your skills, learn more about our data science courses for practitioners. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

(This podcast was captured during our recent webinar, Product Marketing for Growth: The Marketing Plan.) For Product Marketers tired of being viewed by some as a "cost", the challenge is to take more responsibility for the commercial results of the company. This may require you to behave as asset managers making investment and return decisions. In other words, behave as Architects of Growth. This webinar, featuring product marketing leaders: • Jane Bailey, VP Product Marketing, GE • Jenn Steele, CMO, Madison Logic • Mike Berger, VP Product Marketing, Gainsight • Sudeep Cherian, Head of Product Marketing, LinkedIn • Rowan Noronha, Head of Product Marketing, Cognizant and Founder, PMC focuses on the role of the product marketer and the necessary components of the marketing plan needed to identify and achieve growth.

Do you struggle to find the right way to implement the Pragmatic Framework into your business? Dave Daniels, vice president of customer success at Pragmatic Marketing, returns to Pragmatic Live to discuss his new role and ensuring students are able to successfully implement the Pragmatic Framework into their businesses. Dave discusses our new Pragmatic Labs, which help bring the Framework to life in your organization, as well as other tools we’re creating to enhance your Pragmatic education. Would you like one of our experts to come to your organization and help you implement elements of the Pragmatic Framework? Contact our sales team for more details. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

In this episode of Pragmatic Live, we revisit a great episode with Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, as they discuss one of the most powerful and complex concepts facing product teams today: segmentation. They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.

You already know the importance of win/loss analysis, but do you really know how you should be doing it? Rich Schroeder, president and founder of Anova Consulting Group, returns to Pragmatic Live to continue his discussion on win/loss analysis. Not only is it important to do win/loss analysis at your company, but it’s important that you do it right. Rich talks about the goals and pitfalls that can happen when win/loss analysis is and isn’t done correctly, and how to use the data to really benefit your organization. Check out our previous podcast with Rich Schroder, Win/Loss Analysis: Why You Should Be Doing It for more great information. If you’re looking for great tools on how to do win/loss in your organization, make sure you take our Foundations and Focus courses, and check out our resource center. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Did you know that global companies like Boeing have integrated the Pragmatic Marketing Framework into their product management structure? Ahmed Abukhater, senior product management leadership, Boeing chief innovation office, joins Pragmatic Live to discuss how Boeing is using the Pragmatic Framework to better focus on the customers and the market. He and his team focus on the market and the customers to build and develop products that are market-validated using skills learned from Pragmatic Marketing courses like Foundations, Focus and Build. See how Boeing used Pragmatic Marketing to streamline and balance their roles and responsibilities for the ultimate outcomes. Looking for more great tips on how to implement the Pragmatic Marketing Framework as Boeing did, make sure you take our Foundations, Focus and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Discover solutions to the top challenges of creating efficient product roadmaps from Jim Semick, co-founder of ProductPlan, a cloud-based roadmap software for product and marketing teams. Jim shares tips and techniques for communicating an effective product strategy through your roadmap and the best way to plan and prioritize product features. He also discusses how to create a simple roadmap that can be easily changed and widely communicated across your organization, including how to make a convincing case to your executive team about the importance of specific roadmap features. Find out why it’s important to create strategic goals and then to align those goals with a compelling product roadmap in this episode of Pragmatic Live. Read Jim’s Pragmatic Marketer article, Howto Price Saas Products. Watch Jim’s webinar, Delight Your Customers While You Turn a Profit. Learn the 7 Strategies to Choose the Best Features for Your Product. Download ProductPlan’s guide to product roadmaps.

Listen in on our recent webinar as Steve Johnson, author, speaker, former Pragmatic Marketing instructor and current vice president of products at Pragmatic Marketing, explores: Using a product canvas as a business plan Prioritizing and re-prioritizing product ideas Aligning product metrics with goals

Rod Griffith, chief client officer and co-founder at MarketReach Inc. , joins Pragmatic Live to discuss how emotion plays a critical role in the decision making process when pertaining to B2B sales and leveraging it to your advantage. Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

How Box VP of Product Develops User Personas & Product Requirements Have you ever wondered how other companies put the Pragmatic Marketing Framework into actual practice? Jon Fan, VP of product management at Box, joins Pragmatic Live to discuss the role of product management at Box. He also dives into the importance of user personas and product requirements to provide better products for their customers. See how one tech company used the lessons taught in our Foundations and Build courses to take their products to the next level. Looking for more great tips on how to use personas to build better products, make sure you take our Foundations and Build courses. Be sure to listen to our other great podcasts, and subscribe so you never miss another great episode.

Are you asking the hard questions of your digital marketing data? In this episode of the Pragmatic Podcast, we’re talking with Nick Ilev of Gabriel Marketing Group about the importance of digital marketing throughout the product process. From pre- and post-launch support to sales enablement, A/B testing and beyond, Nick shares his insights on the importance of digital marketing. Looking for more great tips on how to improve your marketing, make sure you take our Marketing course. Be sure to listen to our other great podcast, and subscribe so you never miss another great episode.

How do you hire the right product manager for your team? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic instructor and strategic product leader, Jon Gatrell, as they discuss the key skills and traits to look for when hiring a product manager for your team.

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis? Listen to our recent webinar and join, Ellie Mirman, CMO of Crayon, and Bryan Dunn, VP of Product at Crayon, as they discuss how to use competitive intelligence to identify value and correctly position your new product in the market.

In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by our current VP of Customer Success and former Pragmatic Marketing instructor, Dave Daniels, as they take a deep dive into metrics and which ones professionals in the product community should be focused on. Take your metrics game to the next level and register for Pragmatic Training today!

Do you wish you could do more customer-validation and testing, but don’t have the time or the resources? Luke Freiler, CEO of Centercode, and Rebecca Kalogeris, VP of Marketing at Pragmatic Marketing, are diving into ways you can leverage turnkey assets to run quick and efficient customer validation and testing in this week’s episode of Pragmatic Live. Learn more about testing and customer validation and register for Pragmatic Marketing training today!

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work). Join Luke Freiler, CEO of Centercode, as he discusses effective customer-validation programs that allow product teams to make market-driven product development and roadmap decisions. You will learn how product teams without a full-time customer-testing team can leverage turnkey assets to run quick and efficient customer-validation (alpha, beta, and field) tests to ensure better market acceptance and revenue growth.

Have you ever wondered how an expert pricing consultant helps a business become more profitable? In this week’s episode of Pragmatic Live, Mark Peacock, the pricing coach and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Mark’s journey into the field of pricing and how he transforms businesses profits through better pricing strategies. It's NIHITO season, learn the value of getting out into the market and register for Pragmatic Training today!

Are your customers asking for discounts? In this week’s episode of Pragmatic Live, best-selling author and keynote speaker, Mark Hunter, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss selling value, having value conversations and why discounts shouldn't be the norm. Learn more about selling value and register for Pragmatic Training today!

This week we take you back in time to one of our best previous episodes of Pragmatic Live. Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right produc Learn how to build and market products people actually buy. Take a look at our complete course offerings today!

* This podcast was captured during our recent webinar (Speak With Confidence: Presentations and Pitches That Actually Work). How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them. Jon Torrens, communication coach, will arm you with tools for: Creating concise material with a solid structure Writing that grabs your audience's attention Engaging your audience with delivery Overcoming nerves Actually enjoying the experience You can also watch the orginal webinar here.

In this week’s episode of Pragmatic Live, director of marketing and global pricing at Competitive Portfolio Analytics, Daniel Cho, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss how Daniel came to love the art of pricing, collecting competitive data and how to effectively capture and provide value to customers.

Can you price a product based on what the customer is willing to pay for it? In this week’s episode of Pragmatic Live, our resident pricing guru and Pragmatic Marketing instructor, Mark Stiving, answers this question, and whether value-based pricing can make sense for your organization. Read Mark's original blog here: What Is Value-Based Pricing? Ready to become a pricing expert as well? Take a look out our upcoming courses!

In this week’s episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers. Learn more about the importance of pricing and start your Pragmatic training today!

If win/loss analysis is so benificial to an organization, why aren't more doing it? In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by the founder and president of Anova Consulting Group, Richard Schroder, as they discuss the evolution of win/loss analysis and why it's so benificial to an organizations growth, and how you can effectively implement this practice today. If you would like to learn more about win/loss analysis, register for one of our upcoming training courses, here.

* This podcast was captured during our recent webinar (4 Steps to Successful Product Teams). Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. But how do you build and motivate your product team so that everyone functions and performs at their highest capacity? Kirsten Butzow, product veteran, industry thought leader and instructor at Pragmatic Marketing, will share the four major steps to take in order to transform your product team into a well-oiled machine which develops and markets successful products. Kirsten will show how you can leverage the Pragmatic Marketing Framework for each of these four steps to achieve optimal team performance. Register for our next webinar on August 14th, 1 p.m. EDT: Speak With Confidence: Presentations and Pitches That Actually Work Hosted by Jon Torrens, expert communication coach.

With 1,700 respondants from around the world, the 2018 Pragmatic Marketing annual survey gives incredible insight into relevant topics facing the product community today. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss the survey results and the pricing approach that enterprise and technology companies are taking in 2018. Would you like a copy of 2018 Pragmatic Marketing annual survey? Click here!

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? Listen in as Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers in this classic episode of Pragmatic Live. Ready to take your skills to the next level? Take a look at our upcoming courses today!

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. This week on Pragmatic Live, we present one of our favorite previous episodes of the show in which Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area. Do you enjoy our award winning content? Subscribe Today!

* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews). NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically and effectively book these important meetings. Listen in as Rebecca Kalogeris, our vice president of marketing and Scott Olson, founding partner at Compete2Win, and a product team leader for 25 years, discuss tools and tips that can help you up your interview game. Want more award winning content like this? Subscribe today!

This week we look back to one of our favorite previous episodes of Pragmatic Live, in which Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Like what you've heard so far? Click here to subscribe to our award winning content.

Customers want to buy at a lower price and companies want to sell at higher prices, it's a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value. Read Mark's original blog about this topic: Price Is ALWAYS the issue. Price Is NEVER the issue. Enjoy our content? Consider subscribing today!

Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals. Enjoying the podcast? Subscribe to our content and get valuable tips and tools for product managers.

Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management. If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing instructor Paul Young. Enjoying the podcast? Subscribe to our content and get valuable tips and tools for product managers.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually "Problem Managers". Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Dave Daniels, Founder and CEO of Brain Kraft, former Pragmatic Marketing instructor and thought-leader, discuss the strategic importance of positioning and how you can better utilize it to help your business grow. Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

In this episode of Pragmatic Live, our friends on the Product Management Show, recently hosted a Pricing Q&A session with Sabrina Mah, Project Manager for TELUS, and our very own instructor and Pricing guru, Mark Stiving. Enjoying the podcast? Consider subscribing to Pragmatic Marketing today and get access to a full suite of other great content, including our free, consistently award winning magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan. Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute, discuss the five rings of buying insight and how they relate to buyer personas. Want to learn more about the buyer personas? Attend one of our upcoming courses.