PLAY PODCASTS
The Pricing Coach: Outcome vs. Cost-Based Pricing
Episode 1

The Pricing Coach: Outcome vs. Cost-Based Pricing

Product Chats Podcast

June 15, 201721m 10s

Audio is streamed directly from the publisher (mcdn.podbean.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively.

Got a pricing issue you could use Mark’s help with? Reach out to us at [email protected] and you could be featured on an upcoming issue of Pragmatic Live.