Podcast Perspectives

Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks, how she approaches client partnerships, and the strategy behind the acquisitions of Lipstick & Vinyl and Pinna. You can follow Molly Barton on LinkedIn or check out Realm.fm. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Gretta Cohn, CEO of Pushkin Industries, has had a fascinating career path, from cellist for Cursive and Bright Eyes to intern at the Village Voice, to producer at WNYC and Earwolf, to founding her own company. We discuss what she's learned throughout her career, her experience founding the production company Transmitter in 2017, her feelings about the 2022 acquisition by Pushkin, and what her day-to-day has been like since her 2023 promotion to Pushkin's CEO. We also discuss the company's recent integration of podcasts and audiobooks and how she collaborates with Pushkin founders Malcolm Gladwell and Jacob Weisberg. You can follow Gretta Cohn on LinkedIn or check out Pushkin.fm. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How does it feel to go from being a podcast co-host to the owner of a brand-new podcast venture? My guest, Alex Goldman, host and creator of Hyperfixed, shares his experience of taking the big leap to podcast ownership. We discuss his previous show, Reply All, how he's built his new business with a lean team, the role Supporting Cast subscribers play in story development, and why he turns to Kurt Vonnegut for inspiration. You can listen to Hyperfixed now wherever you get your podcasts or at Hyperfixedpod.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s the next frontier of podcasting? My guest, Leital Molad, the Head of Podcasts at WaitWhat and podcast trailblazer, has some answers. We discuss her approach to developing groundbreaking shows, like Paul McCartney’s A Life in Lyrics and A Slight Change of Plans. I also get her thoughts on AI – including her insight into WaitWhat’s Listener’s Bill of Rights in the Age of AI and their new show, Pioneers of AI. You can find Leital Molad online at LinkedIn, and you can also find her on waitwhat.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you create a meaningful podcast advertising campaign in today's market? In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales. Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts. You can find Lisa Laporte online. She's pretty active on Twitter and LinkedIn, and you can also find her at the TWiT.tv website. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcasts are intimate. Listening to them is often a solitary experience, and although fandoms emerge, building community within the industry can be a challenge. In this episode, I’m talking with three guests who have extensive experience developing community in the podcast world through festivals and awards: Jemma Rose Brown, general manager of the Signal Awards; Davy Gardner, head of Tribeca Audio at the Tribeca Festival, and Chioke I’Anson, founder of the Resonate Podcast Festival. Together, we discuss how to translate audio works in physical spaces, the importance of recognition, and how they foster collaboration and inclusion at their events. To learn more about Jemma Rose Brown and the Signal Awards, visit jemmarosebrown.com and signalaward.com. For further information on Davy Gardner and Tribeca, visit davygardner.com and tribecafilm.com/festival/audio-storytelling. More info on Chioke I’Anson and the Resonate Podcast Festival are at resonatepodfest.com and chiokeianson.com. You can find Jason on LinkedIn or Twitter. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

What do wrestling and podcasting have in common? Jason Hoch, who ran WWE’s digital team during the early social media days and is now a leading podcast producer. In this episode, I talk with Jason, now the CEO and Chief Creative Officer at Wavland. Jason and I chat about his experience at the WWE, what it was like to work at HowStuffWorks on the hit podcast Atlanta Monster, and with Taylor Sheridan on the TV adaptation of Boomtown starring Billy Bob Thornton. To learn more about Wavland, visit wavland.media. You can find Jason on LinkedIn or Twitter. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast industry, like all media and entertainment, is undergoing a course correction. In this episode, I speak with Rachael King, CEO of Pod People. Rachael and I chat about podcast marketing strategies, team building advice, her latest predictions for the future, and why her first question to client has nothing to do with podcasts. To learn more about Pod People, visit podpeople.com. Rachael is on all the socials, just Google her name. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Storytelling podcasts are a unique subsection of podcasting, and one with many obstacles and challenges to overcome. In this episode, I’m talking with Hassan Chaudhry, head of partnerships and strategy at Blanchard House, a UK-based independent podcast company which focuses on storytelling. Hassan is the former director of business and strategy with HBO. Hassan and I chat about his experience at Blanchard House, his beginnings as an investment banker, his career progression at HBO, and the world of companion podcasting and its similarity to DVD extras. To learn more about Blanchard House, visit blanchard-house.com. Hassan is on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to survive and flourish. In this episode, I’m talking with Sean Howard, the founder and CEO of Flightpath, a predictive analytics platform for podcasting. He’s also the founder of Fable and Folly, which is a network of fiction podcasts. Sean and I chat about his predictive dashboard, the data that goes into Flightpath, stories from Sean’s past, and hints about the podcast industry’s future. To learn more about Flightpath, visit flightpath.fm. Sean is on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s episode we’re doing something different: Chris Boniello, the Podglomerate’s VP of Production Services, is taking over the host seat to discuss the production side of podcasting. He chats with Garrett Tiedemann, Mix Engineer and Sound Designer at Campside Media. This year, Garrett was nominated for ‘Best Production and Sound Design’ at the Ambies for his work on Chameleon: Dr. Dante. The series is hosted by Sam Mullins and follows the life of the prolific American hypnotist and fraudster, Ronald Dante. Garrett explains how he engineered the Dr. Dante series, the challenges it posed, and the design principles he used to overcome those challenges. You can find Chameleon: Dr. Dante wherever you get your podcasts. Garrett is on LinkedIn and Twitter @whitewhalepod. For more from Chris you can find him on LinkedIn and Twitter @ChrisBoniello. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

There are many unknowns when it comes to podcast marketing. This is because ‘podcast marketers’ are often podcasters who become marketers, rather than professional marketers who got into podcasting. In this episode, I’m speaking with someone from the latter category: Odile Beniflah, Head of US at Ausha. Ausha is a podcast hosting platform with an integrated suite of podcast marketing tools. Odile and I chat about the essentials of podcast marketing: creating a website, social media, metadata, search engine optimization, and how Ausha was made to help podcasters with all of these things. To learn more about Ausha you can visit ausha.co. Odile is on LinkedIn and Twitter @obeniflah. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Since its founding in 2014, Acast has become a global, publicly-traded company. Their business has touched many facets of the podcasting landscape – from building a hosting platform used by more than 125,000 podcasts to acquiring companies like Pippa, RadioPublic, and Podchaser. Acast also launched and shuttered its own app. In this episode, Acast’s CEO Ross Adams joins me to discuss the company’s history, their strategy moving forward, and how Acast has become the podcast company with the most global downloads, according to Podtrac. To learn more about Ross you can find him on LinkedIn. I’m on all the socials @JeffUmbro. The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The Interactive Advertising Bureau (IAB) can be a confusing organization for the podcasting industry. They’re an influential player that many recognize by name, but it's not often clear to the everyday podcaster what they actually do. The IAB’s main objective is to develop and establish the ‘rules and regulations of podcasting’ – namely determining how we measure key metrics within the industry, such as 'what is a download'. The determinations that they make can have enormous trickle-down effects in the industry. In this episode I speak with the IAB Director of Audio and Video Matt Shapo, who walks me through the intricacies of the organization's mandates. Matt explains how the IAB’s rules get made, what their goals are for podcasting, and why everyone in the industry should care about what they do. To find more about the IAB’s role in podcasting, you can visit iab.com/podcasts. You can find Matt on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Wonder Media Network was founded in 2018 to “introduce empathy into politics, business, and culture.” Since then, they’ve grown into a sizable independent network, creating award-winning originals and branded series for clients. To walk me through the secrets to Wonder Media’s success, I talk with their Head of Development, Emily Rudder. Emily has been at Wonder since 2019, and has held a variety of roles from production to marketing. Emily shares Wonder Media’s history, her approach to development for shows at all stages, and the network's monetization strategy in 2024. To find more from Wonder Media Network you can visit their website wondermedianetwork.com. You can find Emily online on LinkedIn or Twitter @EmRuddz. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The 27-year-old Slate Magazine just had its most profitable year ever, and it credits podcasting for much of its success. Slate has been publishing podcasts since the 2005 launch of Political Gabfest, and they’ve built on that success ever since. Today, they have dozens of successful shows, a thriving subscription business in Slate Plus, and they recently acquired Death, Sex & Money from WNYC. To learn how Slate achieved this, I’m chatting with Alicia Montgomery, their Vice President of Audio. Alicia was a public radio veteran before moving to Slate in 2020, where she now leads their content strategy. Alicia walks me through Slate’s history in podcasting, the strategy which led them to this moment, and their future in audio. You can find Alicia online on LinkedIn and Twitter @AMontgomery_998. For more from Slate you can visit their website slate.com where they have all their print and audio content. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In March of 2023 the podcast agency Maximum Fun announced the company would convert to a worker-owned model. At the same time, Maximum Fun’s founder, Jesse Thorn, would be stepping down as CEO after nearly 20 years at the company (though would still work at MaxFun). On this episode, I'm checking in with their current CEO Bikram Chatterji to see how things are going. Bikram and I discuss why the company made this move, what it means to be a worker-owner, and the implications that the new model has on Maximum Fun’s business and Culture. For more from Maximum Fun you can visit their website maximumfun.org. Between March 18 and March 29, 2024 they are running their annual listener fund drive. If you’re interested in donating you can visit maximumfun.org/join. You can find Bikram on LinkedIn or Twitter @chattbot. I’m on all the socials @JeffUmbro If you want to learn more about Maximum Fun and other cooperatives in podcasting: MaxFun’s website: https://maximumfun.org/co-op/ Recode Media podcast with Jesse Thorn: https://open.spotify.com/episode/2mdaW9qFFpr4nrvyyA36is The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Since the launch of Up and Vanished Season 1 in 2016, Tenderfoot TV has steadily grown into one of the most impactful companies in the podcast industry. To explain how Tenderfoot TV got to where it is today, CEO Donald Albright joins me to talk about Tenderfoot’s unique approach to podcast marketing, how they leveraged the success of Up and Vanished to develop partnerships across the industry, and how they’re measuring success in 2024. You can find more from Tenderfoot TV at their website tenderfoot.tv and check out the Season 4 of Up and Vanished wherever you get your podcasts. Donald is on LinkedIn and Twitter @dalbright03. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Peterson is betting big on the podcast industry in 2024. The ex-iHeart executive founded DWNLOAD Media, a podcast roll-up aimed at buying and operationalizing existing podcast companies to compete with the giants in the space. He’s currently in the early stages of development, pitching investors and audio companies on the idea. To promote his venture, Chris recently released the 2024 DWNLOAD Report, a white paper arguing that podcasting is undervalued and will continue to grow. Chris and I dive deep into the arguments he makes in the report, clarifying why he’s so bullish on podcasting, and how DWNLOAD media would help create a sustainable and thriving industry. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I’m chatting with Dusty Weis, Founder and President of the B2B podcast production company Podcamp Media. Podcamp is a small but mighty firm based in Wisconsin. They largely works with companies, brands, and trade associations also based in the Midwest. Dusty does for brands what typically takes a whole team – from conceptualizing to producing shows for his clients. Dusty's background is in radio, where he began his career as a journalist and producer. He saw firsthand how the industry weathered the enormous contraction caused by the 2008 crash. Dusty walks me through his history in the radio industry and what podcasters can learn from it. We also chat about why he moved into B2B podcasting, his approach to production, and how he leverages his original show Lead Balloon to bring in new business. To find more from Dusty you can visit podcampmedia.com, follow him on Twitter @dustyweis, and check out his original series Lead Balloon, a podcast about PR disasters. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, and Matthew McConaughey, to name a few. To find out why and how QCODE is investing big on fiction podcasts, today I’m chatting with their Chief Strategy Officer, Steve Wilson. Steve is a veteran of the podcast industry. He spent 15 years at Apple, where he was one of the first (and for a time only) employees at Apple Podcasts. In 2020 he moved to QCODE where he now directs their strategy. On this episode Steve walks me through what production looks like in the fiction podcasts space, the opportunities presented to the genre via derivative IP, and his take on the state of the industry. To find more from QCODE you can visit their website qcodemedia.com. You can find Steven on Twitter @StephenWilson. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re shifting our focus away from podcasts and toward its sister industry: audiobooks. While the explosive growth of podcasting has dominated headlines in the audio world, the audiobooks market has slowly and steadily grown alongside it. Today, the international audiobook industry can claim $5 billion in revenue, while podcasting boasts around $2 billion. So how did this happen? What can we in podcastland learn from our colleagues in audiobooks? And how will the two industries blend and collaborate in the future? To cover all this today we have a panel from all levels of the audiobook industry: – Michele Cobb, Publisher of AudioFile Magazine, a publication which reviews audiobooks. She’s also the Executive Director of the Audio Publishers Association (APA). – Landon Beach, an independent author who’s worked with narrators Scott Brick and Suzanne Elise Freeman to adapt his novels into audiobooks. His most recent titles are Blue Hour Sanction and Narrator. – Sean McManus, President of Dreamscape Media, an independent audiobook publisher. He’s also the president of the APA. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Music and podcasting, in many ways, are a natural combo. Today, they’re often even consumed on the same platform. The music podcast subgenre is brimming with opportunity for interesting new collaborations, formats, and technologies. The result: this niche within podcasting is producing some of the most innovative projects out there. Today I’m chatting with Brady Sadler, co-founder and CEO of Double Elvis, a podcast agency at the forefront of this subgenre. Brady co-founded Double Elvis with his partner Jake Brennan, host and producer of the hit Disgraceland. Now they and their team produce a suite of shows about the music industry and pop culture. On this episode we get into the mechanics behind Double Elvis’s production, how they approach co-productions, and the unique challenges and opportunities of making podcasts about popular (and very legally protected) music. To see what Brady and Double Elvis are working on you can check out their website doubleelvis.com I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

2023 has been a tough year for a lot of people in the podcast industry. Years of investment in the space looks to be slowing down, and dozens of companies are reeling because of it. It’s clear to most that the business side of podcasting will have to be more intentional moving forward. To discuss this transition, I’m speaking with Jenna Weiss-Berman, Head of Podcasts at Audacy. Jenna has seen it all in podcasting, from her beginnings in public radio, to co-founding the wildly successful Pineapple Street Studios, and now working as the Head of Podcasts at one of the largest global audio distributors. Her voice carries a lot of weight in the industry. Despite some of the rough indicators we’re seeing, Jenna maintains an optimistic vision for the industry. Like me, she loves podcasts, and in her senior position is finding ways to make them sustainably and at-scale. In our conversation she explains how she’s going about that, the challenges in doing so, and what a sustainable podcast industry could look like. To find more from Jenna you can find her on Twitter @WBJenna or see what she’s up to at Audacy at audacy.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets. Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on adaptations. In our conversation Lory and I cover a lot of ground: how her team “adapts” shows rather than “translating them,” the state of podcasting in some of the major language markets, and why the English-speaking podcast world should be paying attention to all this. To check out what Lory and her team are up to, you can visit their website ochentastudio.com. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Nuzum has been on the front lines of the audio industry for more than 20 years. He was the man who helped NPR move into the podcast space, before heading to Audible to lead their original podcast development. Today, he is a co-founder of Magnificent Noise, a boutique production agency for huge brands. On top of his production and consulting work, he also writes about the audio industry in his newsletter, The Audio Insurgent. Eric and I chat about his coverage of the audio industry, his thoughts on the state of broadcasting and podcasting, and how he and his team at Magnificent Noise produce award-winning shows for their clients. To find more about Magnificent Noise you can visit their website magnificentnoise.com. You can also follow Eric’s newsletter The Audio Insurgent on Substack. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you reach your target audience? While this is a challenge for all podcasters, it’s especially important in the branded podcast space, where it’s often not always obvious who your listener is, let alone how to make a show they’d want to listen to. Quill and CoHost founder and CEO Fatima Zaidi is tackling this challenge. Quill is a branded podcast agency that produces, distributes and markets shows for Fortune 500 companies. CoHost is a podcast hosting platform (and recently a prefix) that provides analytics specifically designed for brands. To learn more about CoHost you can visit their website cohostpodcasting.com and you can find Quill at quillpodcasting.com. You can find Fatima on Twitter @zaidiafatima. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

As the podcast space grows, it’s becoming clear that many in the audio industry are not on the same page about a few key things: standard rules and regulations, how we measure success, even basic terms and definitions. In 2020 Bryan Barletta founded Sounds Profitable – a company committed to setting the course of the audio business by creating free educational materials, research, and connecting different players in the industry. Today I’m chatting with Bryan about what they’ve been up to recently, what exactly the “future of the audio business” should look like, and relevant changes in Apple Podcasts from iOS 17. To learn more about Sounds Profitable and sign up for their industry newsletters, you can find them at soundsprofitable.com I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Lemonada Media launched as a brand new podcast network with just one show in 2019. Just four years later, they've grown into a network of nearly 50 podcasts known for pumping out audio hits – Wiser Than Me with Julia Louis-Dreyfus, Last Day, Believe Her, and more. Keen observers will also notice their innovative partnerships, like the Lemonada Book Club made in collaboration with Apple Books. Today I’m checking in with Lemonada’s co-founder and CEO Jessica Cordova Kramer about the state of the network, their strategies for making audio hits, and her thoughts on the industry at large. To find more from Lemonada Media you can visit their website lemonadamedia.com or find them on all the socials at Lemonada Media. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2021 HubSpot made a surprising move to acquire The Hustle, a newsletter along with the My First Million podcast. The Hustle and MFM eventually became the base of what today is the HubSpot Podcast Network, an audio unit within HubSpot aimed at funneling sales towards their other more lucrative products. The network has greatly expanded over the last two years, today boasting dozens of shows and millions of monthly downloads. One of the players helping the network’s meteoric growth is Sr. Growth Marketer Jonathan Barshop. On Twitter, Jonathan constantly shares the ways he’s growing the shows on the HubSpot Podcast Network– from relatively novel approaches like listener giveaways to tried-and-true cross-promotional strategies. On this episode Jonathan and I get deep into how he’s thinking about podcast growth. We also spend some time chatting about video podcasting, an area where HubSpot is seeing a lot of success. To find more from Jonathan you can follow him on Twitter @bar5hop, where he shares some incredibly useful insights on podcast growth. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

This year the podcasting giant iHeartMedia launched a new division called Ruby, which works exclusively to create and amplify podcasts for brands. To understand why iHeart made this move and what Ruby is up to, today I’m chatting with Ruby’s Director of Audience Development, Amber Smith. Amber has an eclectic background in the audio world, working as a producer at SiriusXM and a manager of podcast partnerships at Pandora after SiriusXM acquired the platform, all before landing in audience development at iHeartMedia. Today, she works to grow iHeart’s branded content, which includes shows from huge companies like Max, IBM, Mattressfirm, and many more. To learn more about what Ruby is doing you can visit their website ruby.iheart.com. You can find Amber on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Evan Shapiro writes the newsletter “Media War and Peace” where he maps out the state of the media industry using data visualization models. He’s also a professor at NYU and used to work in podcast and television development at IFC Sundance and NBC Universal’s Seeso. This background allows him to have a comprehensive view of the podcast industry from a global perspective, and how it’s situated in the broader media environment. It also allows him to know from experience how to make a successful and sustainable podcast. This all made for a really interesting conversation with Evan, where we unpack his career and what it’s taught him about the audio industry at large. You can find more from Evan online at his Substack: Media War & Peace. He’s very active on LinkedIn, andmakes a podcast with his daughter, Jamie Shapiro, called Cancel Culture. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2017 after stints at SiriusXM and Audacy, Chris Colbert founded his own podcast agency, DCP Entertainment. DCP defines itself as a media platform for underrepresented voices, including people of color, women, the LGBTQ+ community, and other overlooked communities. Fast forward to today and DCP works with some of the biggest brands in the world, including State Farm, Dell, Acast, and creates some of the largest shows in the industry. In this episode, we chat with Chris about why he left his senior position at SiriusXM, the very concrete ways in which DCP elevates underrepresented voices in the podcast industry, and the ways that DCP is innovating in the podcast space. To learn more about DCP and what they’re working on you can visit them at www.dcpofficial.com. You can find Chris on LinkedIn where he is very active. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the podcast industry at the end of an era? The beginning of a new one? Or are we just seeing the natural ups and downs of a developing market? Today’s episode collects a panel of industry experts to weigh in on this discourse by taking a step back and looking at the entire podcast industry through its past, present, and future. The panel includes: – Amrita Khalid, reporter at The Verge and writer at Hot Pod, one of the largest newsletters covering the audio industry. – Alex Goldman, formerly a producer and co-host of Gimlet’s Reply All, now a freelancer spending a lot of time thinking and writing about the state of the industry. – Rachael King, CEO and founder of Pod People, a full-service podcast production agency. Jeff is on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The Washington Post’s Lillian Cunningham produced, wrote, and hosted one of the Washington Post’s first podcasts: Presidential, a series about the history of the American presidents. Despite the show being Lillian and The Post’s first audio project, it was an immediate hit. Since then, Lillian has gone on to produce and host three more narrative series for The Post, including Constitutional, Moonrise, and most recently Field Trip, a series about the messy past and uncertain future of America’s national parks. In this episode, Jeff speaks with Lillian about Field Trip and how she goes about telling the sweeping stories, how The Post’s audio unit has developed since Presidential, and the current landscape of history podcasting. As a bonus, we also hear some audio from a 2017 interview Jeff conducted with Lillian for another podcast. To find more from Lillian, you can go to her website https://lilliancunningham.com or find her podcasts Presidential, Constitutional, Moonrise, and Field Trip wherever you get your podcasts. I’m on Twitter @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2017 Russell Weissman joined All Things Comedy as an early employee, and was recently promoted to COO. He’s been a key figure in guiding the company’s growth. Today All Things Comedy is one of the largest podcast networks in the world, and by any measure can be considered a media company that spans well beyond podcasting. And yet! They still maintain the original indie / co-op foundation the company was founded on. Russell and I cover a lot of ground in this conversation, including All Things Comedy’s approach to working with artists and developing IP, how to develop a brand identity for a media network with dozens of shows, and the current role podcasting plays in the lives of comedians. To learn more about All Things Comedy you can find them at allthingscomedy.com. You can reach out to Russell on LinkedIn. I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Back in 2017 Bradley Davis and a small team founded Podchaser, a company that has since become a leading database for podcast discovery – it’s widely been called the “IMDB of podcasting.” Jeff and Bradley discuss Podchaser’s use-cases for podcast listeners and producers, the so-called “podcast discovery problem,” and Acast’s 2022 acquisition of the startup. You can learn more about Podchaser at https://www.podchaser.com/ and find Bradley on Twitter @beradleydavis. Jeff is on social @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Recently there’s been a lot of chatter around the public radio in podcasting discourse. Joining Jeff to break it all down is Rebecca Lavoie, Director of On-Demand Audio at New Hampshire Public Radio. Rebecca has been with NHPR for 10 years, but is also familiar with the commercial side of the industry through her work with Netflix and Partners in Crime Media, the audio company she runs with her husband. Rebecca breaks down how the public radio space works: how stations make money, their relationship with NPR, and most importantly: why they might be uniquely positioned to make industry-leading podcasts. You can find Rebecca @reblavoie on Twitter or check out The 13th Step and Bear Brook Season 2 wherever you get your podcasts. Jeff is on all socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

For many, “B2B podcasting” conjures up some bleak images: 45-minute pitches on a vaguely defined product, buzzword-filled conversations in an exec-filled Zoom call, or the dreaded infomercial-style podcast. Here to change that is today’s guest, Harry Morton. In 2017, Harry founded Lower Street Media, a podcast services company for enterprise companies, agencies and startups. Lower Street produces award-winning podcasts for brands of all sizes. Jeff and Harry chat about what actually makes podcasts an effective marketing tool, the lessons he’s learned from traditional narrative shows, and how Lower Street markets itself in a crowded landscape of podcast agencies. You can find Harry @podcastharry on Twitter or on LinkedIn where he’s very active. Jeff is on all socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

While most podcasters rely on advertising to fund their operations, a successful strategy isn’t always guaranteed. In recent years many podcasters have tried to focus on alternative revenue streams, such as premium subscription feeds. Eric Barnett is here to walk us through these alternatives. Eric is the Director of Sales and Marketing at Supporting Cast, a company that provides subscription platforms for some of the biggest players in the audio world – NPR, Wondery, Pushkin, etc. He spends his days working with these partners to ensure that Supporting Cast provides them with a subscription platform perfectly tailored to their audience. Before coming to Supporting Cast, Eric spent 7 years engrossed in the audiobook market at Findaway, an audiobook distribution platform that was recently acquired by Spotify. In this conversation, we cover the different subscription models Supporting Cast uses, how creators succeed with premium subscriptions, and the recent integration between audiobooks and RSS technology. If you want to learn more about Supporting Cast visit their website www.supportingcast.fm. You can reach out to Eric at [email protected]. Jeff is on all socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

The RSS feed is now a 20 year-old technology, and has remained largely static in that period – a simple way to distribute audio on the internet. But with constantly evolving methods of distribution, analytics, and monetization in the fragmented podcast ecosystem, it’s become increasingly difficult to create all-in-one solutions for creators to host their podcasts. To parse the challenges of keeping RSS up-to-date in a fast-moving industry, I’m speaking with my friend Sharon Taylor. Sharon is the SVP Podcast Strategy & Product Operations at Triton Digital, where she oversees Omny Studio. With over 65,000 podcasts and billions of monthly downloads, Omny is one of the largest podcast hosting platforms in the world. Omny is a platform specifically tailored for the enterprise podcast market, meaning they work with some of the biggest audio distributors in the world – Cumulus, Audacy, CNN, All Thing Comedy, Warner Media, and many more. Omny is owned by the digital audio technology company, Triton Digital, which itself has been nested under the iHeartMedia umbrella since its 2021 acquisition. In our conversation, Sharon and I discuss how modern hosting platforms work under the hood, the (very exciting!) regulations and standards around measuring user data, and how platforms like Omny stay competitive in a crowded market. If you want to learn more about Omny Studio or Triton Digital, you can find them at www.OmnyStudio.com or www.TritonDigital.com. Triton is also on social media @TritonDigital (X, LinkedIn, Facebook) or @Triton_Digital (Instagram). You can find Sharon Taylor on LinkedIn. Jeff is on all socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices

Podcast Perspectives helps you understand the ever-changing podcast industry. Hosted by Jeff Umbro, founder and CEO of The Podglomerate, a podcast services agency focused on production, audience growth, and monetization for some of the biggest podcasts in the world, this show speaks to leaders in the podcast space through longform interviews and panel discussions. The goal is to walk through not only the important news and issues of the day in the podcast landscape, but also to go deep on the topics that podcasters need to know today. Produced by The Podglomerate. To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [email protected] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices