Lower Street's Harry Morton on A New Kind of B2B Podcasting
Lower Street's Harry Morton on A New Kind of B2B Podcasting
Podcast Perspectives · Jeff Umbro, The Podglomerate LLC
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Show Notes
For many, “B2B podcasting” conjures up some bleak images: 45-minute pitches on a vaguely defined product, buzzword-filled conversations in an exec-filled Zoom call, or the dreaded infomercial-style podcast. Here to change that is today’s guest, Harry Morton. In 2017, Harry founded Lower Street Media, a podcast services company for enterprise companies, agencies and startups. Lower Street produces award-winning podcasts for brands of all sizes.
Jeff and Harry chat about what actually makes podcasts an effective marketing tool, the lessons he’s learned from traditional narrative shows, and how Lower Street markets itself in a crowded landscape of podcast agencies.
You can find Harry @podcastharry on Twitter or on LinkedIn where he’s very active.
Jeff is on all socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or looking to bring a popular show to the next level, we offer what you need.
To find more about The Podglomerate:
– Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives
– YouTube: https://www.youtube.com/@Podglomeratepods
– Email: [email protected]
– LinkedIn: https://www.linkedin.com/company/podglomerate
– Twitter: @podglomerate
– Instagram: @podglomeratepods
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