Studio Ochenta CEO Lory Martinez on Adapting Podcasts for an International Market
Studio Ochenta CEO Lory Martinez on Adapting Podcasts for an International Market
Podcast Perspectives · Jeff Umbro, The Podglomerate LLC
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Show Notes
Like the rest of the world, podcasting is becoming a global business. However here in the Anglophone world, we don’t hear much about what’s going on in other podcasting markets like LATAM, India, China, let alone create content to serve these markets.
Folks like Lory Martinez, founder and CEO of Studio Ochenta, are here to help bridge that gap. Studio Ochenta is a multilingual podcast agency currently operating in 27 languages, both creating original series and working with clients on adaptations.
In our conversation Lory and I cover a lot of ground: how her team “adapts” shows rather than “translating them,” the state of podcasting in some of the major language markets, and why the English-speaking podcast world should be paying attention to all this.
To check out what Lory and her team are up to, you can visit their website ochentastudio.com.
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