
My Daily Business Podcast
634 episodes — Page 8 of 13

Ep 292How's your internal marketing?
In this episode, Fiona discusses the importance of internal marketing in small businesses and shares 5 ideas for incorporating it. She also emphasizes the importance of creating a human connection within the business and involving employees in the company's goals and growth. Tune in!You'll Learn How To:Importance of internal marketing and its definitionConfusion between marketing and digital marketingInternal marketing is often neglected in business strategiesExamples of internal marketingImportance of having an onboarding processHighlighting the importance of celebrating employee milestonesBringing staff along on the journey by sharing plans and goalsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 291Why you need to be templating
In this episode, Fiona talks about the importance of using templates in business and outlines five reasons why they are beneficial. Fiona also shares her experiences and how using templates helped her to streamline processes and improve efficiency. Tune in!You'll Learn How To:Five reasons why you should start templating in your businessGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 290Changing the world of perfumery with Jessica Tate and Jade McAndrew of Lore Perfumery
Lore Perfumery is a beautiful and inclusive perfume brand that aims to make the perfume shopping experience fun and engaging for everyone. In this episode, Fiona interviews Jess and Jade, founders of Lore Perfumery. They share their journey from coworkers to business partners, how they run their businesses during the pandemic and so much more. Tune in!You'll Learn How To:How they came up with the idea to co-own Lore Perfumery and what it isThe playful and inclusive approach they take to their businessThe importance of offering personalized customer serviceThe emotional and nostalgic impact of scents on peoplePassion for fragrance and how it developedImportance of post-purchase advocacy in a marketing campaignChallenges of juggling motherhood and running a businessPros and cons of having a flexible work scheduleGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 2893 things you didn't know you could do in Gmail
In this quick tip episode, Fiona shares three useful Gmail hacks for business that you may not know about. If you use Gmail for your business email, then you'll want to stick around for this one. These simple hacks can help you save time and streamline your email communication. Tune in!You'll Learn How To:Importance of effective email management for businessThree hacks for GmailBenefits and examplesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 288Your inspiration go-tos
Are you struggling to find inspiration for your small business or marketing efforts? In this episode, Fiona dives into the importance of seeking inspiration from various sources, both in real life and online. Tune in now to discover the power of inspiration and its impact on small business growth.You'll Learn How To:On finding new and different inspirationCool HuntingFast CompanyLS:N GlobalMonocleUpworthyGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 287Everyday content ideas
In this episode, Fiona gives a quick tip on how small business owners can bring the everyday into their marketing content to humanise their brand and create better connections with their audience. She shares her experience using different marketing platforms and highlights the importance of thinking beyond just the product or service offered. Tune in!You'll Learn How To:Importance of Using Multiple Marketing ChannelsHumanizing Your Business ContentGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 286The Art of Getting Published with Jillian Dinkel of Jillian Dinkel Designs
You are only competing with yourself. In this podcast episode, Fiona chats with Jillian Dinkel of Jillian Dinkel Designs about her journey to building her business. Jillian shares tips on how to get published and emphasizes the need for reflection and constantly setting goals as a business owner. Tune in and get great insights to improve your brand awareness and marketing strategies!You'll Learn How To:What led Jillian to start her businessTransitioning and moving to a different countryHow Jillian Dinkel Designs startedJillian's biggest challengesThe confidence, attitude, and goal ambitionJillian's advice and how to get good mediaTech, tools and resources that helped JillianWhat's next for Jillian Dinkel Designs?Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 285Three questions to ask yourself
Business owners often struggle with imposter syndrome and self-doubt, which can hinder their progress. In this episode, Fiona shares three questions that small business owners can ask themselves to shift their mindset and overcome these challenges. Tune in!You'll Learn How To:Three questions to ask yourselfGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 284Are you revenue tracking?
People often get scared by creating a profit and loss statement, but it's crucial to understand your money mindset and work through your money stories. In today’s episode, Fiona shares reasons why you should track your revenue and provide tips on how to get started. Tune in!You'll Learn How To:Having clarity and an overview of your moneyMake decisions with confidenceFuture plan and forecast what's coming upFeel like an adultGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 283Canva Smart MockUps
If you are in a small business and you create your graphics, chances are you have heard of Canva. In today's episode, Fiona talks about looking at what Smart Mockups can do for your business, whether you decide to use them from Canva or elsewhere. Tune in!You'll Learn How To:What is a mockup? Canva mockupsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 282Storytelling is an intimate and powerful form of birth education with Sophie Walker of Australian Birth Stories
Why would somebody want to follow you or subscribe to your emails? What is in it for them? In today's episode, Fiona chats with Sophie Walker of Australian Birth Stories about her journey, and her newly launched book with Jodi Wilson, The Complete Australian Guide to Pregnancy and Birth. Tune in!You'll Learn How To:How Australian Birth Stories startedThe Complete Australian Guide to Pregnancy and BirthSophie's deciding factor in co-authoring the bookHow Sophie and Jodi work together“Resistance is strongest at the finish line” On Sophie's teamSophie's recommended resourcesGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 2813 ways to build brand love
Humanizing your brand is such an important part of growing a business to grow that brand loyalty. In today's quick tip episode, Fiona shares three ways that you can get people to love your brand. Tune in!You'll Learn How To:How does your product/service improve people's life? Understanding problems and frustrationsBuild that human connectionsGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 280Episode 280: 6 benefits of moving outside your comfort zone
As a small business owner, there may be things that you want to do that you are not willing to put yourself forward for because it's uncomfortable. In today's episode, Fiona shares 6 tips to fuel you to go for it and just have a go. Tune in!You'll Learn How To:Self-awarenessThe element of funSelf-careMeeting new peopleOn taking risksGet started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuffConnect and get in touch with My Daily BusinessMy Daily Business ShopMy Daily Business Free Weekly PlannerMy Daily Business Waitlist Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 279What is your behaviour like?
What would your audience say about the behaviour of your brand? In today's episode, Fiona shares a quick tip from the book "If In Doubt, Wash Your Hair" by Anya Hindmarch. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 278Creating good design for good people with Imogen of Al + Imo
How often are you documenting the process and sharing your business journey with your followers? In today's episode, Fiona talks to Imogen of Al + Imo about how they started their business and so much more. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 277Humanise your brand
Humanizing your brand is not just showing the faces. It could be showing your lifestyle. In today's episode, Fiona shares a quick and important tip on how to capture people's attention for a second and remind them that they are talking to a human. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 276How to have hard conversations
In today's episode, Fiona shares 10 helpful tips on how to have hard conversations with a business partner, supplier & so much more. Are we really looking at it from this other person's perspective or are we blind to our own little bubble? Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 275An easy email signature tool
We often forget about that invaluable real estate at the bottom of our emails. In today's episode, Fiona shares a quick tip on how to make your email look a lot more professional. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 274Building connections and community through Coffee with Amelia Hicks, Co-founder of Old Quarter Coffee Merchants
How can your business have an impact? In today's episode, Fiona chats with Amelia Hicks, co-founder of Old Quarter Coffee Merchants, about their business journey, tips, and so much more. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 273What's on your LESS list?
We focus so much on more, growth, and building and not on what we want to do less of. In today's episode, Fiona shares a quick tip that can help you in your business and life. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 2727 ways group coaching helps
In group coaching, you have people that are very different from you, but you're all working towards a common goal of growing or building your businesses. In today's episode, Fiona shares 7 ways in which group coaching helps. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 271How to find things quickly
In today's episode, Fiona shares a quick tip using a tool that you may not know exists. Absolutely game-changing! Tune in. Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 270Attract the right customers by building brand loyalty and awareness with Hayley Scott of Dear Blackbird Boutique and The Marigold Merchant
In business, particularly if you're the leader and you've got staff, people will expect that you have all the answers. In today's episode, Fiona chats with Hayley Scott, founder of Dear Blackbird Boutique and The Marigold Merchant. Tune in as they talk about Hayley's business journey and so much more! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 269How do you want to FEEL this year?
In today's episode, Fiona shares a quick tip that she does at the start of each year. Ask yourself, how do I want to feel? Then realistically, how can I pull that feeling and cultivate that feeling in what I'm doing in my day-to-day activity in my business and in my life? Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 26822 Lessons from 2022
When you feel in alignment with your values, beliefs, and the work that you do, it genuinely doesn't feel like work. In today's episode, Fiona shares 22 beautiful lessons she gained from 2022. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 267Reminder to let go of the small stuff
In today's episode, Fiona shares a quick reminder to let go of the small stuff and look at where in your life you are creating time for the things that matter. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 266Creating a versatile range of clothes and accessories to inspire confidence with Carolina Giraldo of Carolina Lifestyle
In retail, most businesses are working with transient staff and it's not always the easiest thing to train. In today's episode, Fiona chats with Carolina Giraldo of Carolina Lifestyle about the importance of understanding why you create the products, where you create them, and who is behind the creation. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 265Loom for sharing video
In today's episode, Fiona shares a helpful tool for sharing information through video. If you are a business owner, you can use it to share tutorial videos, courses, and so much more. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 264Examples of GREAT marketing
This is crucial if you're trying to increase your sales. In today’s episode, Fiona talks about the five key stages of marketing and examples of brands that are doing great. Open your mind to what's possible when it comes to marketing for your small business in the different stages of the buyer cycle. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 263Do you know other people's boundaries?
In today's episode, Fiona highlights one point that you can discover and uncover about the people that you work with, whether it is your staff or it's a business partner, a supplier, a manufacturer, or anyone within the realm of your small business. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 262Providing access to great design in small spaces with Ryan McCormack, co-founder of Base Cabin
As a business owner, do you get anxious about something that is out of your control? In today's episode, Fiona chats with Ryan McCormack, co-founder of Base Cabin. They talk about how the business started, their business journey, and so much more. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 261Are you sprinting or running a marathon?
Are you somebody who likes to work in short, sharp bursts of time? Or are you somebody who needs to know that you've got a whole day in front of you? In today's episode, Fiona shares a quick and important business tactic. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 260How I take off 6 weeks in my business each year
A lot of time, people start their own businesses to give themselves freedom. In today's episode, Fiona shares how she manages to take 6 weeks off her business every year. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 259How to have better meetings on Zoom
During zoom calls, are you guilty of holding your phone up to our camera to try and show what you are seeing? In today's episode, Fiona shares a quick tip to avoid this. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 258Making knitting & crochet fun & accessible with Cat Bloxsom and Morgan Collins, the founders of Cardigang
Are you starting with the long term in mind? In today's episode, Fiona talks to Cat Bloxsom and Morgan Collins, the founders of Cardigang, about their journey in filling a gap in the market, working with a friend and so much more. They also talk about momentum over perfection. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 257Why would someone date your brand?
Why should they fall in love with your brand? Are you bringing your brand attributes regularly in your communications so that people can fall in love with your business? In today's episode, Fiona celebrates her wedding anniversary by sharing an abstract but meaningful question. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 256Being clear and transparent with your customers and looking into our own heritage with Sumana Jayanth of Damn Gina
How has your upbringing influenced your life now? In today's episode, Fiona talks to Sumana Jayanth of Damn Gina about so many tips and insights from tech tools to battling self-awareness and self-worth kind of issues. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 255Who has access to your data?
Do you work with a lot of people? Or have you had lots of people come in and out of your business? In today's episode, Fiona shares a quick tip on how you can make sure that the right people have access to your data. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 254Improving the relationships in your life as a business owner with Jill Dzadey of Freedom Couple Counselling
It's not a problem until it becomes a problem. In today's episode, Fiona chats with Jill Dzadey of Freedom Couple Counselling. They talk about how can we improve the relationships in our lives as small business owners - romantic relationships, business partners, & so much more. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 253How to de-clutter your downloads
Digital file clutter is something that so many people deal with. In today's episode, Fiona shares a quick tip on how you can declutter all your digital files and have more control over where are things saved, and be able to find them again. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 2524 Principles of Marketing in action
Marketing can be a really overwhelming element of business. In today's episode, Fiona shares a framework that she teaches her clients who are starting a business or transitioning into business. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 251Stolen Focus
We are all getting more scattered, and more distracted. In today's episode, Fiona shares tips that everyone could benefit from reading this book, particularly small business owners. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 250Trusting your analytical mind and intuition to come up with a Unique Selling Point with Roxy Ryan of Hardie Grant Books
The best relationship and the best books come from proper collaborations between the authors and the publishers. In today's episode, Fiona chats with Roxy Ryan, the managing director of Melbourne at Hardie Grant Books, which is part of Hardie Grant Publishing. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 249Why you should enter an award for your business
Awards. How do we feel about them? In today's episode, Fiona talks about looking at what awards are out there, and have a look at what might be relevant for you, particularly in 2023. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 248What should you work on first?
How do you write or create your goals? In today's episode, Fiona shares an important tip especially to those who depend on the last quarter of the year kicking in and giving them a huge amount of their total revenue for the year in their business. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 247Who else is involved?
An organizational chart is not created to look at who's at the top, but to understand where you are going as a company. In today’s episode, Fiona talks about the importance of having an organizational chart. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 246Reflecting your most authentic self with Boris Kezic, Founder of Metcon Creative and FridaysOff
People want transparency and honesty. In today's episode, Fiona chats with Boris Kezic, Founder of Metcon Creative and FridaysOff. They talk about the importance of authenticity, taking the spotlight off ourselves and always looking at the audience and thinking, “What do they need? What is most going to help them right now?”. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 245End-of-Day Rituals
How do you end your day? In today's episode, Fiona talks about a simple practice but something we don't do enough, the end-of-day ritual. She also shares how her rituals allow her to separate working from home, being a mom, and being a wife. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 24410 things you didn't know you could do on Zoom
There are a lot of things that you can do on Zoom. In today's episode, Fiona shares zoom features that have helped her in her business. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Ep 243Ride Your Own Wave
You need to ride your own wave. In today's episode, Fiona shares an important tip wherever you are in your business journey from her beautiful husband, Jerome Rivero. Remember, you're only trying to get better and improve yourself. Tune in! Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.