MSP Unplugged

Nate Freedman of MSP Sites and TechPro Marketing joins MSP Unplugged to share battle-tested Google strategies that are actually generating leads for MSPs right now. In this episode, we break down how to turn Google into a predictable client acquisition engine — from turning Google Reviews into your #1 sales tool to optimizing your Google Business Profile, dominating local search, and adapting to AI-driven changes that are reshaping how prospects find MSPs in 2026. We cover: Why crossing 100 Google Reviews can boost your visitor-to-booked-call conversion by 40%+ The biggest mistakes MSPs make with Google tools that kill momentum Quick wins and playbooks to make your Google Business Profile a consistent lead generator How to evolve your Google strategy as AI Overviews and zero-click searches change the game The one Google-focused experiment Nate recommends MSPs run in the next 30-60 days Whether you're struggling with consistent lead flow or want to transform your website and Google presence into a reliable growth machine, this episode delivers practical, data-backed tactics from someone who manages marketing for over 100 MSPs and has helped generate 20,000+ high-quality leads. Host: Paco Lebron Podcast: MSP Unplugged – The place to learn how to run your MSP. 🔗 Resources from Nate Freedman: • MSP Sites: https://mspsites.com • Tech Pro Marketing: https://www.techpromarketing.com • MSP Lead Generation Services: https://www.techpromarketing.com/services/msp-lead-generation-services/ Tune in every week for real talk on running and growing your MSP. You can watch the full video episode on YouTube.com/MSPUnplugged. Like, subscribe, and hit the notification bell so you never miss an episode! Don't forget to grab your tickets for TechCon Unplugged Chicago – Sept 17-19 at TechConUnplugged.com Thank you for listening — we'll see you next time on MSP Unplugged.

Pierre Anyansi of Any IT Support sits down with us to talk about his journey from network security engineering to founding a boutique IT company focused on proactive support, secure remote solutions, and helping small businesses grow through technology. We explore the "farming technology" philosophy, balancing home and business clients, turning education into prevention, and fortifying your own operations while supporting others. A raw, relatable conversation full of real-world lessons for MSP owners and IT pros working with smaller or regional clients. Tune in every Week. You can catch us Video podcast on Youtube.com/MSPUnplugged. Like, Subscribe and hit that notification button to be notified whenever a new episode is available. You can also take us on the go with your favorite podcatcher app show notes. Don't forget get your tickets at TechConunplugged.com Thank you for listening and we will see you next time on MSP Unplugged.

Co-host Rick Smith drops in for a reflective deep dive: Recent pivots that reshaped his MSP (and why some changes hurt before they helped), key lessons from the past year, and his no-BS predictions/advice for MSPs finishing Q1 strong and crushing the back half of 2026. If you're debating a big shift in your business—pricing, tools, culture, or strategy—this one's loaded with actionable takeaways from the trenches. Tune in weekly on https://youtube.com/mspunplugged for more actionable MSP advice. Like, subscribe, and hit notifications! Also available on your favorite podcast app. Don't forget tickets for TechConUnplugged at https://techconunplugged.com.

Podcasting is not about being famous. It is about being relevant. In this episode, Jose Torres of Dimelo Media and I talk about how storytelling helps MSPs build trust, create community, and stay top of mind. If you have ever wondered whether your MSP should start a podcast or how to do it the right way, this episode is for you.

In this insightful episode of MSP Unplugged, host Paco Lebron welcomes Degly Mendez, CEO of Avanzar IT Systems (South Pasadena, CA) and Vice Chair of the GTIA ISAO Advisory Group. Degly shares his journey into MSP leadership, his focus on cybersecurity for small/mid-sized businesses, and practical ways to make education a real defensive layer. Key takeaways include: Building ongoing cybersecurity awareness for non-tech-savvy SMB clients (beyond one-offs like "Be Cyber Aware" sessions) — challenges, retention tips, and scaling methods (webinars, tools, gamified scenarios) Metrics and stories showing when education truly reduces incidents "Secure your own house first": Fortifying Avanzar internally (team training, processes, tough investments) to avoid being the weak link Common MSP pitfalls on internal security (vendor risks, tool sprawl, early practice drops) and how to fix them Using the "Run, Protect, Grow" IT budgeting framework to prioritize Protect (including people education) without it feeling like a cost sink Evolving programs for AI-driven threats/opportunities — recent changes to stay ahead Best advice for resource-constrained MSPs: Scaling education without burnout or client overload, plus one non-negotiable step to fortify your own business now Rapid-fire: Underrated resource/habit for scaling efforts, biggest "aha" on internal ops, and the one cyber education practice he'd mandate industry-wide Perfect for MSP owners, cybersecurity pros, and IT leaders focused on proactive defense, people-powered security, and leading by example in a resource-tight world. Tune in weekly on YouTube.com/MSPUnplugged for more actionable MSP advice. Like, subscribe, and hit notifications! Also available on your favorite podcast app. Don't forget tickets for TechConUnplugged at TechConunplugged.com. #MSP #Cybersecurity #CyberEducation #MSPsecurity #RunProtectGrow #SMBcyber #ITLeadership

In this powerful episode of MSP Unplugged, host Paco Lebron welcomes back Marcial Velez, Founder & CEO of Xperteks—a nationally recognized NYC-based MSP honored on CRN's MSP 500 list multiple years running. Marcial opens up about the real "strifes" of leadership: Building and evolving Xperteks from startup to award-winning firm—what unexpected changes and make-or-break moments tested him most Avoiding founder burnout through rituals, boundaries, and staying sane during crises Intentionally shaping team culture in a high-pressure IT world (remote/hybrid challenges, motivation, loyalty) — one change that transformed morale Scaling without losing the family feel: navigating growth tensions, roles, and vision clashes Common leadership pitfalls MSPs make (over-relying on tech fixes vs. people processes) and how to counter them A raw mistake in culture-building he wishes he'd caught earlier—and the key lesson on the human side of MSPs Why culture will be make-or-break in the next few years (generational shifts, AI workflows, talent wars) + the one people/culture investment paying off now Rapid-fire: Top leadership resource lately, current "strife" he's tackling, and the one industry cultural fix he'd wave a wand for Packed with vulnerable, practical insights for MSP owners, leaders, and teams—whether you're solo, scaling, or fighting to keep culture strong. Tune in weekly on YouTube.com/MSPUnplugged for unfiltered MSP leadership advice. Like, subscribe, and hit notifications so you never miss an episode! Available on your favorite podcast app.

In this episode of MSP Unplugged, host Paco Lebron sits down with Sean Inman, CISSP, Founder & CEO of Inman Technologies in Fort Worth, TX. Sean shares his journey from enterprise information security to launching his own MSP in 2018, driven by frustrations with corporate IT and a passion for serving small to mid-sized businesses. Key highlights: Turning "human firewall" training from a checkbox into real incident reduction (with surprising client stories & metrics) Shifting from break-fix to proactive, predictable monthly revenue models — pitfalls, scaling tips, and advice for hybrid MSPs Emerging cyber threats MSPs should prioritize right now (beyond phishing/ransomware basics) and how he's adapting his stack The hardest parts of scaling a high-touch boutique MSP: talent, burnout, knowledge sharing, and one change he'd make if starting over Biggest mindset traps leaving businesses (and MSPs) vulnerable — plus a quick diagnostic question to uncover gaps 3-5 year make-or-break trends for MSPs: cybersecurity, AI, compliance, and the one investment Sean urges IT pros to make today Rapid-fire: Underrated security tool/practice, biggest "wish I knew sooner" business lesson, and the one tedious MSP task he'd automate overnight Whether you're considering going independent, optimizing your MSP operations, or staying ahead in cybersecurity and AI, this episode delivers practical, timely insights from a thoughtful leader in the space. Tune in weekly on YouTube.com/MSPUnplugged for more unfiltered MSP advice. Like, subscribe, and hit the notification bell so you never miss an episode! Also available on your favorite podcast app.

Flashback Tuesday: Fan-Favorite Edition! Kicking off the week with one of our all-time most requested episodes — the LinkedIn masterclass that MSP owners and pros keep circling back to for serious business wins. In this evergreen episode of MSP Unplugged, we revisit our powerhouse conversation with Richard Bliss, founder of BlissPoint Consulting and a leading voice in LinkedIn branding and social selling. Richard delivers straight-to-the-point, actionable tactics to turn LinkedIn into a true business development powerhouse — far beyond just a digital resume. We break down how MSPs can establish real authority, spark authentic prospect conversations, and convert engagement into measurable revenue growth. Whether you're reviving an old profile or sharpening an existing strategy, these insights are just as powerful today as they were when this episode first dropped — and that's exactly why fans keep asking for the replay! 💡 Timeless Takeaways That Still Hit Hard: Optimizing your LinkedIn profile to attract your ideal clients and partners Posting vs. engaging: Why you need both dialed in for maximum visibility The unbeatable combo of consistency + genuine storytelling to stand out The most common LinkedIn traps MSPs fall into (and simple fixes to avoid them) Richard's go-to tools and proven tactics for expanding reach and driving leads 📢 If you're an MSP owner, sales leader, or tech pro who's been sleeping on LinkedIn's potential, this fan-favorite will fire you up and give you the roadmap to make it a consistent lead-gen machine. It's no surprise this one stays in heavy rotation — pure gold that never goes out of style! Full Video Podcast (Flashback Episode): https://youtu.be/psoXnE2kZAk Connect with us! MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Richard Bliss from BlissPoint Consulting https://www.linkedin.com/in/bliss/

In this episode of MSP Unplugged, host Paco Lebron sits down with Chris Cool, Founder and CEO of Cool Technology Group Inc., a Houston/Texas-based managed IT services provider specializing in cybersecurity, cloud solutions, remote/on-site support, and more for small to medium businesses. Chris shares his inspiring journey—from his days as a University of Colorado student-athlete spending more time in the mountains than in class, to diving into the copier and telecom industry in Dallas in the early 2000s. He climbed the ranks quickly, starting as an Account Executive at Intermedia Communications and rising to Senior VP on the West Coast (while based in Houston), building, growing, and even selling multiple organizations along the way. The conversation gets real about launching Cool Technology Group in January 2020—just as the pandemic hit—and how Chris navigated that chaos to build a thriving MSP. He opens up about the secret sauce to standing out in a crowded market, the toughest hurdles he's faced (and how he pushed through), his proudest moments, balancing family life in Tomball, Texas, with running the company, and his outlook on emerging trends like cybersecurity threats and tech advancements that small businesses need to watch. Whether you're a solo MSP operator or scaling a team, this episode is packed with practical insights, entrepreneurial grit, and advice for anyone dreaming of starting or growing their own IT services business.

Paco's back in the studio after a packed stretch — welcome to the first episode of MSP Unplugged's return! Catch up on the latest: Quick tips & tricks: Affordable branded backups with Aaron's Auto Glass Fabs (just $66!), seamless data migration via SQLBackupAndFTP, and troubleshooting ControlOne VPN/DNS issues. Big updates at ProdigyTeks: Ditching bundled Microsoft costs (saving thousands!), shifting from flat IG tiers to flexible Service Desk, NOC, and SOC offerings — now with built-in legal protections if clients opt out of security. Real talk from the last 6 months managing a roll-up: Everyone faces the same resource challenges (time & money), no one's "better" — just different approaches, and how I can now offer MSPs real lifelines for scaling, exit, or legacy. Community vibes: Hosting a local MSP lunch with JATAG Solutions (DM if interested!), plus big news on TechCon Unplugged (date/location reveal soon!). RESOURCES & LINKS - Fab's AutoBackup - SQLBackupAndFTP CTAs - Subscribe on Apple/Spotify/YouTube: https://mspunplugged.com - Join the newsletter: https://mspunplugged.com CREDITS Hosts: Paco Lebron - MSP Owners Group / ProdigyTeks

Join us live right before we ring the new year as we reconnect with Jeff Halash, former host of the Computer Repair Podcast and MSP Unplugged. After four years away, Jeff shares what he's been up to, his thoughts on the MSP industry today, and insights from his journey. Don't miss this nostalgic and informative conversation for tech enthusiasts and MSP pros alike! MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks:Powered by MSP Owners Group Email: [email protected] John Dubinsky formerly of the Maven Group Jeff Halash formerly of TechNut PC

In this Christmas Eve Edition, We discuss our Network Upgrade Insights at ProdigyTeks! Join us as our very own John Dubinsky joins the podcast to discuss our journey from our previous network provider to UniFi network equipment. We'll cover practical tips, smart tricks, and key lessons learned while adopting the new UniFi stack. Perfect for MSPs and IT pros looking to streamline their network game! --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks:Powered by MSP Owners Group Email: [email protected] John Dubinsky formerly of the Maven Group

Discover how industry veteran Larry Meador, Cavelo's new Channel Chief, is transforming the MSP channel. Cavelo empowers Managed Service Providers with a unified Attack Surface Management and Data Security Posture Management platform—offering automated data discovery, classification, vulnerability management, and compliance-ready solutions. Built for MSPs and MSSPs, Cavelo helps partners reduce cyber risk, streamline operations, and deliver scalable, data-first security services that boost profitability and client trust. Full Video Podcast Link: https://youtu.be/D6xFmrlUXDY --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks:Powered by MSP Owners Group Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Justin Gilliam from Bacheler Technologies https://www.linkedin.com/in/justin-gilliam-96288a56

Justin Gilliam of Bacheler Technologies shares his journey into the MSP space. From early challenges to building a thriving business. Tune in to hear how he carved his path and what's next for his MSP adventure. Full Video Podcast Link: https://youtu.be/j9LGAnUc5UU --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Justin Gilliam from Bacheler Technologies https://www.linkedin.com/in/justin-gilliam-96288a56

📍"XTIUM's CEO Russ Reeder shares his vision for scaling the company both organically and through strategic mergers and acquisitions. Discover how AI is shaping their future and the journey that propelled them to rank #9 on the prestigious MSP 501 list. Recorded live at the MSP Summit in Orlando. 🔗 Learn more about the summit: MSP Summit 2025 Overview: https://themspsummit.com/ Full Video Podcast Link: https://youtu.be/kiAnh5nqiYM --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Marcial Velez from Xperteks shares inspiring stories and unveils innovative solution live from the MSP Summit. 📍 Recorded live at the MSP Summit in Orlando. 🔗 Learn more about the summit: MSP Summit 2025 Overview: https://themspsummit.com/ Full Video Podcast Link: https://youtu.be/kR2sn_A3hIg --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Marcial Velez from Xperteks https://www.linkedin.com/in/marcial/

In this exclusive interview, Kelly Danziger—General Manager and VP of Channel at Informa Tech—shares her journey into the tech space and the strategic direction Informa is taking to elevate the Channel Partners Expo and MSP Summit. 🎙️ Topics Covered: Kelly's path to leadership in the channel space How Informa is shaping the future of MSPs through innovation and collaboration Highlights from the MSP Summit 2025, including AI, platform strategy, and cybersecurity The importance of open platforms and integration for MSP success Insights from top industry leaders and what's next for the channel community 📍 Recorded live at the MSP Summit in Orlando. 🔗 Learn more about the summit: MSP Summit 2025 Overview: https://themspsummit.com/ Full Video Podcast Link: https://youtu.be/WrepddH8eM4 --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Kelly Danziger from Informa Tech https://linkedin.com/in/kelly-danziger/

In this live episode of MSP Unplugged, we catch up with Ken Patterson from Todyl, recorded on-site at PAX8 Beyond. Ken shares how Todyl is helping MSPs simplify and strengthen their security stack through an all-in-one platform approach—empowering providers to deliver enterprise-grade protection with ease and efficiency. Full Video Podcast Link: https://youtu.be/ECzLuUeyAw4 --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Ken Patterson from Todyl https://www.linkedin.com/in/kenpatterson16/

In this episode of MSP Unplugged, we sit down with Kevin Lancaster from Channel Program to explore a game-changing new tool designed to streamline operations for MSPs — Better Tracker. If you've ever felt overwhelmed by vendor chaos, missed follow-ups, or scattered data, this episode is your wake-up call. Kevin breaks down why traditional tracking systems aren't cutting it anymore and how Better Tracker was built specifically with MSP pain points in mind. From simplifying your vendor stack to reclaiming your time, this conversation delivers actionable insight on taking back control. If you're ready to "get your s#!t together" and upgrade how your MSP runs, don't miss this one. Full Video Podcast Link: https://youtu.be/vgcoywUoM8Q --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Kevin Lancaster from Better Tracker https://www.linkedin.com/in/kevinlancaster/

We're back in the studio! After a summer packed with live recordings, travel, and behind-the-scenes hustle, we're kicking things off with a full recap episode. In this laid-back session, we catch you up on everything we've been working on—both personally and professionally. From summer takeaways to future goals, hear what's on deck for MSP Unplugged, upcoming events, content plans, and what to expect from the podcast as we roll into the rest of the year. Whether you've been with us all summer or are just tuning back in, this is your chance to get reconnected with the show and the mission behind it. Full Video Podcast Link: https://youtu.be/M-mvpo1vrtg --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we sit down with Dan Wensley, CEO of GTIA, to unpack the powerful transformation of the Global Technology Industry Association. Dan shares how GTIA is shifting from certification-focused roots to becoming a purpose-built, community-first nonprofit dedicated to helping MSPs, vendors, and IT professionals thrive. We dive into GTIA's new mission, explore its four foundational pillars—People, Resources, Community, and Advancement—and get a first look at how this reinvention is setting a bold new course for the channel. If you're an MSP looking for community, support, and a seat at the table, you won't want to miss this conversation. Full Video Podcast Link: https://youtu.be/NP5GH2UEO7A --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Dan Wensley from GTIA https://www.linkedin.com/in/danwensleyceogtia/

In this episode of MSP Unplugged, we sit down with Nahjee Maybin, CEO of Kenyatta Computer Services, a Denver-based MSP. Nahjee shares how he's building on the legacy his father began—transforming Kenyatta Computers from a family vision into a thriving IT services company. It's a powerful story of growth, purpose, and honoring the past while embracing the future of managed services. Full Video Podcast Link: https://youtu.be/CIJGEDqReaI --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Nahjee Maybin from Kenyatta Computer Services https://www.linkedin.com/in/nahjee-maybin/

In this episode of MSP Unplugged, we're joined by Mike DePalma, VP of Business Development at OpenText. OpenText is a global leader in information management software, helping organizations—especially MSPs—securely capture, store, manage, and unlock actionable insights from enterprise data. Mike walks us through how OpenText is empowering MSPs to leverage cloud, AI, cybersecurity, and automation tools—enabling them to deliver stronger compliance, smarter workflows, and deeper customer trust in an evolving IT landscape. Full Video Podcast Link: https://youtu.be/ziHrxDwgkrs --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Mike DePalma from OpenText https://www.linkedin.com/in/michaeldepalma1/

What would a visit to Pax8 Beyond be without a conversation with the legendary Rob Rae? In this episode, Rob joins us to discuss the latest developments at Pax8 and trends shaping the IT services industry. We also dive into why this is the final Pax8 Beyond event in Denver. Full Video Podcast Link: https://youtu.be/wjb3-pSyUb8 --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Rob Rae from Pax8 https://www.linkedin.com/in/robtrae/

In this live episode of MSP Unplugged, recorded at PAX8 Beyond, we sit down with Leonard Dimiceli, VP of Channel at Rythmz. Rythmz is opening up new opportunities for MSPs in the 5G space, helping providers deliver enhanced connectivity and better customer experiences in challenging environments. Leonard shares how their forward-thinking approach is empowering MSPs to expand their offerings and meet client demands in ways traditional solutions can't. Full Video Podcast Link: https://youtu.be/dSYr4yEk-pA --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Leonard Dimiceli from Rythmz https://www.linkedin.com/in/ldimiceli/

In this on-site episode of MSP Unplugged, we're live from PAX8 Beyond with special guest Dave Meister, Global Channel Leader at Check Point Software Technologies. We sit down with Dave to talk about the evolving cybersecurity landscape, how Check Point is enabling MSPs to stay ahead of modern threats, and what's coming next in partner enablement, AI, and threat prevention. It's a candid, high-value conversation from the expo floor — packed with insight for today's security-focused MSPs. Full Video Podcast Link: https://youtu.be/o6OebkAIETY --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ David Meister from Check Point Software Technologies https://www.linkedin.com/in/davemeister1/

In this special live episode of MSP Unplugged, recorded at the TechCon Unplugged Road Show in Chicago, we shift the focus from problems to solutions. Following our March session in New Jersey where we asked, "What keeps you up at night?", this time we're talking about what we're doing to sleep at night. We dig into the strategies, changes, tools, and mindset shifts we're implementing to keep operations running smoothly, protect our clients, and take some of the pressure off as MSPs. From automation to smarter client management — this is about staying ahead, staying sane, and getting some well-earned rest. Full Video Podcast Link: https://youtu.be/1CMU6l_kDrg --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Live from Pax8 Beyond 25 in Denver, CO! In this special on-the-road episode, Rick Smith and Corey Kirkendoll sit down with Juan Fernandez and Paco Lebron to talk about their bold new venture: MSPOgs — a platform built by MSPs for MSPs. We unpack the origin story of MSPOgs, why the MSP community needs a new kind of leadership, and how this initiative aims to foster collaboration, mentorship, and real peer support. Paco steps away from the co-host mic to share his personal passion behind the mission, alongside Juan's relentless drive to uplift the industry. If you've ever felt like you're building your MSP in a silo — this episode will hit home. Highlights: The vision behind MSPOgs and what makes it different How MSPs can find strength through community Real stories from the front lines of MSP leadership Subscribe for weekly episodes of MSP Unplugged — where real stories meet real strategies for IT pros and MSPs. #MSP #MSPOgs #Pax8Beyond #ITCommunity #MSPUnplugged #JuanFernandez #PacoLebron #CoreyKirkendoll #MSPLife #MSPLeadership Full Video Podcast Link: https://youtu.be/pM8fPZc_Wfk --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Juan Fernandez https://www.linkedin.com/in/1jf/

In this week's episode of MSP Unplugged, we open up the digital tool bag—not to list brands or promote platforms, but to talk strategy. Whether you're building your MSP from scratch or re-evaluating your tech stack, this conversation is about making smarter, more sustainable choices. We dive into the mindset behind tool selection: 🧠 What questions you should be asking 🧰 How to build a flexible, future-ready stack 📉 What happens when you over-tool or under-tool ⚙️ Why integration and workflow should lead the conversation If you're serious about efficiency, profitability, and building a business that scales—this episode is your blueprint. #MSPUnplugged #ClientOnboarding #MSPProcesses #CustomerExperience #MSPBusiness Full Video Podcast Link: https://youtu.be/Dkyw4rHGRzY --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Breaking up with a vendor is only the beginning. In this week's MSP Unplugged, we take you behind the scenes of what happens next. We share how we prepared, planned, and executed the transition to a new vendor—without disrupting service or compromising client trust. We won't name names, but we will tell you the exact framework we used to: Evaluate vendors the right way Offboard with professionalism Onboard with confidence Set expectations for support, communication, and service from day one If you're an MSP thinking about switching tools or vendors, this is your playbook for doing it right. 👉 Don't forget to like, comment, and subscribe for more insights from the front lines of IT! #MSPUnplugged #ClientOnboarding #MSPProcesses #CustomerExperience #MSPBusiness Full Video Podcast Link: https://youtu.be/maBBkcez6Tc --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we break down how we use Microsoft 365 to run a lean, secure, and efficient MSP. From managing clients and automating workflows to enhancing security and collaboration, we share our favorite tools, real-world tips, and proven best practices. Whether you're just adopting Microsoft 365 or want to take your usage to the next level, this episode is packed with value. 🔧 Tools we use 🔐 Security strategies 📊 Productivity hacks 🧠 Lessons from the field 👉 Don't forget to like, comment, and subscribe for more insights from the front lines of IT! #MSPUnplugged #ClientOnboarding #MSPProcesses #CustomerExperience #MSPBusiness Full Video Podcast Link: https://youtu.be/C7kN6nziFro --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we dive into a topic every MSP faces eventually: when it's time to part ways with a vendor. Whether it's poor support, broken promises, rising costs, or lack of innovation, sticking with the wrong vendor can hold your business back. We discuss the warning signs that it's time to reevaluate the relationship, how to assess the real cost of staying, and the steps to take for a smooth transition. We also share personal experiences and tips on navigating tough conversations, maintaining professionalism, and protecting your clients during a switch. Key takeaways: Red flags that signal a vendor relationship is failing How to measure the cost of inefficiency vs. loyalty The right way to plan and execute a vendor transition Why staying too long can damage your service and reputation If you've ever wondered whether it's time to make a change—or how to handle one—you won't want to miss this episode. Full Video Podcast Link: https://youtu.be/ROEItkZiLy4 --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we're joined by Richard Bliss, founder of BlissPoint Consulting and a recognized expert in LinkedIn branding and social selling. Richard shares powerful, actionable strategies for leveraging LinkedIn as a business development tool—not just a resume repository. We dive into how MSPs can use LinkedIn to build authority, engage prospects, and start meaningful conversations that drive real business results. Whether you're just starting on LinkedIn or looking to refine your approach, this episode is packed with insights you can use today. 💡 What You'll Learn: How to optimize your profile to attract the right audience The difference between posting vs. engaging and why both matter Why consistency and storytelling are the keys to visibility How to avoid the common mistakes MSPs make on LinkedIn The tools and tactics Richard uses to help business owners grow their reach 📢 Whether you're an MSP owner or a tech professional, this episode will help you turn LinkedIn into a lead-generation machine. Full Video Podcast Link: https://youtu.be/psoXnE2kZAk --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/ Richard Bliss from BlissPoint Consulting https://www.linkedin.com/in/bliss/

For Managed Service Providers (MSPs), compliance is particularly critical because they often manage sensitive data, IT infrastructure, and cybersecurity for multiple clients across various industries—each with its own regulatory demands. it is not optional it is a must. 🔔 Don't forget to subscribe for more real-world MSP insights! 👍 Like & share if you found this valuable! Full Video Podcast Link: https://youtu.be/9pu41oww1fM --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Join Paco as he sits down with Cameron Tousey and Tony Anscombe to delve into the evolving landscape of cybersecurity. In this insightful interview, they discuss ESET's perspective on the latest trends and how Managed Service Providers (MSPs) can navigate these changes to better protect their clients. Don't miss out on expert advice and valuable insights that can help you stay ahead in the cybersecurity game! --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, Rick, and Corey dive into one of the most critical (and often overlooked) parts of the client journey—onboarding. We break down what's working, what's not, and how we've each improved our own onboarding processes to deliver a smoother, more professional experience for new clients. From documentation to communication and setting expectations, we share the tools, tips, and templates that help set the tone for a successful long-term relationship. If you're looking to tighten up your onboarding game and boost client satisfaction from day one, this episode is for you. 🔔 Don't forget to subscribe for more real-world MSP insights! 👍 Like & share if you found this valuable! 💬 Comment with your own onboarding best practices! Full Video Podcast Link: https://youtu.be/8DPeWaf3stY --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we sit down for a candid conversation about our own journeys in the MSP space. We're sharing real-world experiences, wins, mistakes, and the lessons we've learned along the way. From early struggles to breakthrough moments, this episode is all about the challenges we've faced and the strategies that helped us grow. Tune in for an honest, behind-the-scenes look at what it really takes to build and run a successful MSP. 🔔 Subscribe for weekly insights from the MSP trenches! 👍 Like & share if you relate to our stories! 💬 Drop a comment with your own lessons from the field! Full Video Podcast Link: https://youtu.be/8SxQipNjrtE --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Live from our Newark stop on our TechCon Unplugged Tour! In this podcast, we discuss tools we believe every MSP should have in their arsenal. Full Video Podcast Link: https://youtu.be/AbYtK8msfTk --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we tackle one of the biggest challenges for IT business owners—time management. Running an MSP means juggling client support, operations, sales, and everything in between. So, how do you stay productive without burning out? We're breaking down strategies to take control of your schedule, maximize efficiency, and focus on what truly matters. Key Takeaways: The biggest time-wasters in an MSP business How to prioritize tasks and set realistic goals Tools and techniques for better scheduling and delegation The mindset shift you need to work ON your business, not just IN it Effective time management isn't about doing more—it's about doing what matters most. Tune in for actionable tips that will help you run your MSP smarter, not harder! What's your biggest time management struggle? Drop a comment below and let's discuss! Full Video Podcast Link: https://youtu.be/wPDqihdfwVk --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

🤖 Exploring AI-Driven Service Desk Solutions | MSP Unplugged 🚀 In this episode of MSP Unplugged, we explore how AI-driven service desk solutions are revolutionizing the way MSPs deliver IT support. With the rapid advancements in artificial intelligence, MSPs can now leverage AI-powered tools to streamline ticketing, automate responses, and enhance client support like never before. 💡 Key Takeaways: ✅ How AI is transforming the traditional service desk ✅ The benefits of AI-powered automation for MSPs ✅ How AI improves response times, efficiency, and scalability ✅ The challenges and limitations of AI-driven support ✅ Practical tools and solutions MSPs can implement today AI isn't here to replace the human element in IT support—it's here to enhance it! Join us as we discuss how AI can free up your technicians, improve customer experience, and help your MSP scale smarter. 📢 What are your thoughts on AI in MSP operations? Drop a comment below and let's discuss! Full Video Podcast Link: https://youtu.be/HZCi9Gb37rI --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode of MSP Unplugged, we dive into cybersecurity best practices that every MSP should implement for their small business clients. With cyber threats on the rise, following a recognized security framework—such as NIST, CIS, or ISO 27001—is critical to protecting sensitive data and ensuring compliance. Key Takeaways: Why MSPs must adopt a security framework (NIST, CIS, etc.) The essential cybersecurity controls every small business needs How to educate clients and get buy-in for better security measures Tools and strategies to reduce risk and improve compliance As an MSP, it's not just about fixing IT issues—it's about proactively securing your clients' businesses. Tune in to learn how to build a stronger cybersecurity stack and offer better protection to your customers. Full Video Podcast Link: https://youtu.be/J-6FNRkBnwE --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Attending industry conferences can be a game-changer for your MSP, but only if you know how to make the most of them. In this episode of MSP Unplugged, we dive into strategies for maximizing your return on investment (ROI) at conferences—covering everything from planning ahead, networking effectively, and choosing the right sessions to leveraging post-event opportunities. Whether you're a conference veteran or attending your first event, these tips will help you turn industry gatherings into real business growth. Full Video Podcast Link: https://youtu.be/aCqMXcZ6I1U --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode Paco and Rick go down memory lane and share business challenges they had to overcome throughout their MSP career. Full Video Podcast Link: https://youtu.be/TizS_rB_Uwo --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode, we discuss how and when we use automation to streamline operations in our MSP. Full Video Podcast Link: https://youtu.be/V3mXAE6htug --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode we dive into the often tricky but essential process of evaluating vendor relationships. Whether it's poor communication, lack of support, or a misalignment with your business goals, sometimes it's time to cut ties and move on. We explore the red flags that signal it's time to part ways, tips for making the transition smoother, and strategies for finding new partnerships that truly add value to your MSP. Learn how to assess vendor performance, manage the breakup professionally, and ensure your business operations continue seamlessly. Full Video Podcast Link: https://youtu.be/90mFYqwXn7w --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

Happy New Year! To start the year off the crew discusses some proven strategies we have had success with! Full Video Podcast Link: https://youtu.be/OmjO9lBWutI --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode, In this episode, our hosts wrap-up 2024. Their hits, their misses, and their plans for 2025! Full Video Podcast Link: https://youtu.be/QJTT_fa4YGM --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/

In this episode, we explore the question: Should MSPs be going all-in on Artificial Intelligence? We discuss how we are currently using AI, our plans for leveraging it in the future, and the opportunities and challenges it presents. Join us as we examine the role AI can play in shaping the future of your MSP business. Full Video Podcast Link: https://youtu.be/4Zws6Dtv6Ck --------------------------------------------------- Connect with us! --------------------------------------------------- MSP Unplugged https://mspunplugged.com/ Paco Lebron from ProdigyTeks Email: [email protected] Rick Smith from Renactus Technology Email: [email protected] Corey L Kirkendoll from 5K Technical Services https://linkedin.com/in/coreykirkendoll/