Mortgage Marketing Radio

Today we focus on the new world we’re in after COVID-19, and the “new normal” of business. We’re joined by Michelle Castle to share her own experiences. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find more from Michelle <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we focus on overcoming our fear of being on camera, and give you tips on how to boost your own confidence. We’re joined by Megan Anderson to share her own experiences. Listen in to continue to innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Listen to Megan's podcast Behind the Breakthrough<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we focus on using LinkedIn to grow our reputation and our bottom line. And we’re joined by Shay Rowbottom, who has been helping entrepreneurs do just that from Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we discuss the obstacles and opportunities that exist for mortgage industry pros during and following a divorce. And we’re joined by the experts from Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we cut through the myths and anecdotes to give you the truth on generating quality mortgage leads with Facebook Ads. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we discuss the impact of COVID-19 and the opportunities to show up for your clients, customers, colleagues and family. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at Find Rene on Facebook:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today on Mortgage Marketing Radio we’re talking to Gregg Pechmann of Hancock Mortgage Partners. We discuss the impact of COVID-19 on consumer expectations, the importance of utilizing Facebook groups to grow referrals, and why we all need to be going above and beyond for our clients. Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Get of the advanced list for Find Gregg Pechmann on Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today on Mortgage Marketing Radio, we’ll go over a few ways you can continue to invest in your Agent relationships - despite current events. We talk about positive thinking, what to do during this dip, and what we can do to support agents in our industry. Episode Resources: Check out Come say hello in the Check out the Mortgage Marketing Radio Youtube channel at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today on Mortgage Marketing Radio, we tackle conquering the chaos! I wanted to host this as a free and open mastermind discussion on losing freedoms and control, how normal has been canceled, and notions on fear and uncertainty in relation to your business and the pandemic. I hope you enjoy today's encouraging advice, that it helps you maintain a positive and optimistic mindset with handling your business and contributing to your community. Episode Resources: Get your pre-order of Disrupt or Die at Check out the Mortgage Marketing Radio Youtube channel at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today on Mortgage Marketing Radio, we are chatting with our featured PRO members - Ryan Miracle with Ruoff Mortgage and Ryan Phillips of Associates Title. They've created a brand in their local marketplace called Next Level Continuing Education, now averaging 50 to 75 agents attending each of their monthly classes. I hope you enjoy today's episode, I think it's a great lesson in leveraging platforms like education to grow your agent referrals through CE Classes. Episode Resources: Go to to reserve your copy of my book NOW! Email Ryan Phillips - Call Ryan Phillips - (614) 419-2418 Email Ryan Miracle -<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Last week I attended Social Media Marketing World and wanted to share with you a few of the key insights from the trip. Some of which include why you’ll be left behind if you don’t integrate video in your business this year, how to win the streaming wars, why you should not be guru-led, and evaluating the value of a content medium before committing to the platform. FYI, Tik Tok doesn’t make sense for agents & LO’s! Episode Resources: Go to to reserve your copy NOW!<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we’re talking to Michael Hammond, the president & founder of Next Level Advisors. He helps companies generate leads, drive sales, and ignite powerful brand stories. Michael is a seasoned mortgage technology executive bringing over two decades of leadership management, marketing, sales and technical product experience. We speak about the future of the mortgage business, digital disruption, whether we need to be concerned or not, and what changes we should be making in our own businesses. Episode Resources: Go to to reserve your copy NOW! Email Michael:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Very excited to announce the pre-launch of my book, Disrupt or Die: How to Survive and Thrive in The Digital Real Estate Shift. Go to to reserve your copy NOW! Can't wait for you to hear my guest next week... see you then!<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Our special guest this week, Stacey Brown Randall, is going to teach us how to generate referrals without even asking. This is probably the most eye-opening & thought provoking conversation about receiving referrals to date - it’s more than just asking for them. Tune in now to learn Stacey’s process, and why referrals are about relationships first. Episode Resources: Order the Book: Website:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Feeling really honored to have gotten the chance to sit down with Greg Cowart of NFM Lending this week. Greg’s been in the business for 18 years and has seen it all! In 2019, he did 220 units for $58 million… and he’s been consistent with this for 8 years in a row. His whole motto? Less is more! Listen in to learn how to tailor your business to your life, instead of the other way round. Episode Resources: Send Greg a Text: 804-306-6463<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

There’s moments in one’s career that standout as highlights - having Jay Abraham on the show is one of those moments. He’s worked with Tony Robbins, he’s worked with Damon John, he’s worked with FedEx, and thousands of businesses. Prepare yourself for today’s episode with the $29 billion dollar man. Episode Resources: Let me know what you thought of this episode, email me: [email protected]<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we have 2 guests - Michael McCallister & his client Brent VanderGriend. Facebook gets a lot of love for lead gen, but does that mean we’re underestimating the power of Google’s Pay-per-Click Leads? We weigh in the pros & cons of each, and hear how Brent leverages the leads that Michael’s service provides. It’s really interesting to hear & learn from both perspectives, so I hope you enjoy this episode! Episode Resources: Text Brent: 605-400-9541 Email Michael: Call Michael: 208-278-2630 (Mention MMR for a special treat!)<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we’re talking to the one & only Neel Dhingra, he’s a real estate investor and mortgage banker with over 15 years in the business with an unmatched passion for digital marketing. We talk about abandoning outdated marketing techniques, deliberately trying to put yourself out of business, and how the rest of us can become modern originators through digital marketing. This episode gets strategic, so grab your notebooks! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we’re talking to Amy Wolff, the “social worker of mortgages” on cleaning up old teams, co-paying for Zillow leads, and her process for utilizing video to create an amazing customer experience. She’s got an honest heart for helping people, and we hope you enjoy this episode. Oh, and she also has a very healthy take on work/life balance! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

This week I’m thrilled to bring you Jonathan McKinnies, I’ve been wanting to have him on the show for over a year now! In this episode we have a relevant, timely conversation about being a modern mortgage originator and how to develop a hyper-local personal brand so you too can become your own Digital Mayor. It’s actually much simpler than you might think… You won’t believe what he uses to film his videos! Episode Resources: Email him at<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

It’s 2020, this marks the 5th year of Mortgage Marketing Radio and for that we have a very special guest returning to the show to help you plan the best year of your life. Today we’ll dive deep into Shashank Shekhar’s rise to success, how he’s funded over a billion dollars in fundings, business development & planning, and what having a personal brand means today. He gave some pretty surprising responses to common questions, so without further adieu let’s start this week’s show! Episode Resources: Email: [email protected]<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

I have conversations all the time with Loan Originators who are thinking about bringing on an assistant. They realize they need some help to grow, but they haven’t made the leap yet... Which is why I’m excited about our special guest today - Dan Anchetta! He’s based out of Northern California, he’s done more than most in 3 short years so break out the notebooks as we unpack everything that led him to hire his first assistant and why it’s been so beneficial for his business. Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we’re talking to Phil Treadwell, he’s the VP of Development, a Regional Manager, a national speaker, and is the host of the Mortgage Marketing Expert Podcast. Phil and I had a great conversation on current events in the mortgage industry, how to deal with romanticizing business of the past, and what factors go into choosing a modern lender. I hope you enjoy this conversation as much as I did! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My special guest today is Lizy Hoeffer, a senior LO with Guild Mortgage, who also happens to run THE #1 female-led mortgage team in Arizona. We talk about modern loan origination and how she’s created a digital presence through education, podcasting, and YouTube - which has helped her close 856 loans so far this year! Lizy is a rock star! But can you guess what her #1 source of business is? Listen in to find out! Episode Rescourses:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we’re chatting with Ben Teerlink, CEO and Founder of MobilityRe, about mobile apps for real estate. Ben speaks on how having a mobile first user experience decreases friction in the customer experience and how MobilityRe can increase the functionality in your business as a real estate agent or loan officer. Episode Resources: MobilityRe Phone: 855-858-0590<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we take a peek inside on the young new breed of modern mortgage originators. Our special guest is Eric Braun of the Long Island area in New York, we will discuss how he generates business with social media, his tactics of moving online to offline, and his Brew-Re events - mixing beers and real estate into professional networking. Listen in to defeat the loan officer average! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

On today's episode we have veteran producer Kory Kavanewsky from Coronado, California. We unpack his strategies on his traditional mortgage origination with trusted referral partner relationships. We also get into financial planners and Kory's achievement of being licensed in 25 different states! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we have owner of Berman Media PD, Michelle Berman. She is here to give us advice on building marketing campaigns, awareness, and referrals through Instagram. Being an expert in this platform along with a keen eye for helping real estate and mortgage professionals, listen in to hear what she has to say about using Instagram to build, grow, and monetize your business. Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My special guest today is Brian Case, join us as we unpack the tactics he’s used to generate abundant business for 22 years. We explore how he manages his team, utilization of BonBon, Lunch and Learns with agents, and his process of converting online applications into in-person meetings. We also touch on how he leverages homebot to get massive open rates, engagement, and referrals for himself and his realtor partners. Tune in now to hear advice from a top producer on workflow and result-oriented operations! Episode Resources: Email Brian - Or call him - 541-890-TIME<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

On today's episode we have a special guest and industry leader Ryan Hills here to tell the tale of achieving the impressive $50 million in 30 days. He reflects on using the asset of being particular about the people you let on your team, and having an aware strategy that reflects the next step in the market. Ryan encourages to have a good reliable group that will be able to help each other up along the way, as well as the advantages of social and video to boost and connect with your target market. Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we have special guest, Steve Sims, and we dive into his enthusiastic take on the entrepreneurial and mortgage market, as well as some coaching insights. Steve delights in being a unique asset in a divided market of those stuck in the old ways, and those looking to change and communicate better within these progressing times. Steve encourages us in individuality, pushing people out of their comfort zone, and being transparent to get results in the modern mortgage market. Episode Resources: - GET 40% OFF, Use code: SIMSAOTC40<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today, we speak with Rob & Jill Garrison, this duo combines mortgage & branding excellence to attract agents and brokers in assisting them to obtain the best mortgage experiences. We explore their career paths in the mortgage business, fostering relationships with agents, participating with new businesses in their community, and utilization of online tools such as Homesnap app. Thank you for being an encouraging aspect in our community, and congratulations on being PRO Members of the Month! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today my special guest is...Geoff Zimpfer!? That’s right! I was recently interviewed by my friends over at Industry Syndicate. They asked great, actionable questions and we dove deep into how to get started as an LO, having the right mindset for great relationships with Realtors, and focusing on connection rather than conversion. We also have a little fun and talk about some of the creative ways we’ve reached out to prospective leads! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My guest this week, , started in the purchase side of the business in 2013, and his first year did 16 loans. But Dominic went on from there and funded 60 loans in 2014. In 2015 he funded, 97 loans, 2016 he funded 198 loans. In 2017, he is tracking to do at least 236 units. That is massive hockey stick growth over a five year period. What did he put in place? What systems? What processes? What people did he identify and put on his team?<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My special guest this week is Debbie Secord and her Business Development Specialist Katie Shive. Debbie has 20 years in the business and is a Guild Mortgage Rockstar consistently closing about $65 million a year, helping 260 families in 2018. That’s a lot of loans! We’re gonna unpack lots of different things on this episode with the main focus being on Debbie’s REALTOR strategy of going deep versus wide with Agents. Biggest takeaways and links: Going Deep vs Wide With Agents Getting Started with Video Converting Maximum Leads in Less Time Connect with Debbie <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

In today’s world there’s lots of challenges, disruptions, and expectations being set for the consumer and what it should be like to purchase a home. So how can you cut through the noise and close more deals? Customer, Clarity, and Communication. This episode gets tactical and practical as we dive into building the right mindset to do more with less, looking at many examples along the way. Episode Resources: <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

On this episode of Mortgage Marketing Radio our guest Chris Smith, co-founder of Curaytor best-selling author and sales connoisseur, encourages us to adapt to change or fight back when it’s comes to the future of real estate marketing. Smith explains how his work history and mentality helped mold him to be able to achieve all that he has set his sights on. He then details how to apply this knowledge to you and your marketing practices. Smith speaks on major assets towards success being enthusiasm, motivation, and your tone when speaking to clients. As well as briefing us on the beneficial lessons from his upcoming book “Exactly What to Say and When” towards improving your scripting and dialogue along with the right moment to do so. Episode Resource List:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today we speak with our featured PRO Member of the Month Liz Reyes LeFore. We explore her starting smart, staying consistent with content & follow up's, and getting her classes booked for the rest of the year. She explores brand awareness for YouTube and BombBomb or Zoom for outreach to benefit her becoming stronger in her path. This especially works towards teaching others in her agent classes, and then in return the classes cycling back to more referrals and better business. Kudos to you Liz! Episode Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

There are few things in life more defeating then making it to the end of something difficult only to realize you’ve screwed up...and have to start over. We’ve ALL been there before! And so the battle of the Heroic Self vs the Lesser Self begins. Today we talk about why we are the stories we tell ourselves and how you can take back control over negative self talk to win the battle over the lesser self.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #132. Listen in as Geoff and his guest Shane Kidwell, a rising star in the mortgage industry and former fireman, chat about why technology is great but will never eclipse connection, how to nurture agent and referral partner relationships, and how to think strategically about growing your business and influence. Shane started in the industry just as it was coming out of the recession and hasn’t looked back. He’s grown his team to over 25 loan officers and has been steadily growing his rate of production to eclipse years prior. Just recently his team made in one month what they’d made in all of a year previous. Listen in as he shares how he’s built his team and his business through personal connections. Learn why Shane believes that originating more loans versus high margins is more important in the long run. He shares why his list and his referral partners are his number one source of leads and income. Want to know how he nurtures both of those relationships? Listen in as he gives some pretty unique ideas for showing up in their day to day lives. Need a fresh take on how to rejuvenate your leads and business? Then take a moment and listen in. Shane has some amazing insights to share on how he built his business quickly and successfully. If you liked what you heard, take a moment and leave us a review! In This Episode: [00:29] Welcome back to the show and Geoff shares his appreciation for his listeners. [00:46] Shout out to Chet19 for leaving a review for the podcast! [02:00] Geoff gives a brief background of his guest Shane Kidwell, a rising talent. [05:15] Shane starts our conversation off with his love for sales and a bit about his background. [09:41] What drove him to get into this space and take the steps he’s taken? [15:34] Hear Shane’s volume and production for 2018 and current and why his team produces more. [20:11] How does Shane advise his people to shift and adjust to changes in the market? [30:30] Learn what skills you should build to be successful in this changing industry. [31:58] Where do originators make the mistake of spending too much time? [36:51] Listen as Shane describes his connection strategy with his referral partners. [41:14] How does he stay relevant with his agents and referral partners? [49:04] Why teaching agent classes have a huge return on investment. [51:05] Shane shares why he’s not worried about Zillow and Amazon taking over his business. [55:16] Where is Shane focusing his activities for the rest of the year and 2020? Links and Resources: Text Dwell to 38470 for more information!<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #131. Listen in as Geoff and his guest Ryan Smith, a loan officer with Guild Mortgage, chat about pursuing agent teams, the power of video marketing, and why reviews are so important. Ryan attributes hitting his highest producing year to date to the ideas and processes he’s learned in the CORE coaching model. He and his team work to originate loans efficiently and show their current, future, and past clients how important they are to the Smith Mortgage team. Ryan shares just a few of the client appreciation events and processes he participates in to give back to his community and make his clients feel valued. Learn why Ryan has sought to work with agent teams rather than individual agents and why building deep versus wide has worked for him. Are you scared to start marketing with video? Learn some of Ryan’s secrets to successful video marketing and the tools he and his team use to reach their customers with video. If you’ve been considering reaching out to agent teams, this episode is the one you need to listen to. As a bonus, Ryan and Geoff both share some tips on where the mortgage lending market is headed and how you can prepare for the future! Don’t miss out on some amazing tips, tricks, and processes that can get your business on the right track. In This Episode: [00:29] Welcome back to the show and Geoff shares his appreciation to his listeners. [01:40] Shout out to FreshGuy for leaving a review for the podcast! [05:33] Geoff welcomes to the show Ryan Smith who shares a bit about himself and his business. [08:08] Ryan breaks down the members of his team and their roles. [09:42] What production level was Ryan at when he realized he needed a team? [13:41] Who should you hire first? [16:08] Ryan shares his main source of business and why he targets teams. [20:07] Should you pursue new agents as a loan officer? [22:32] How to manage your agent conversations and processes? [26:05] Learn how Ryan approaches past-client strategy? [32:08] Don’t let a lack of equipment keep you from marketing with video. [34:23] What are letters from the heart? [37:18] How does Ryan schedule his agent calls? [39:09] What does the second half of 2019 look like for Ryan and his team? [41:32] Is Zillow Mortgage going to displace traditional mortgage lenders? [44:16] Why you should do your research before working with an agent. [46:13] What is the process for getting prior clients to give reviews? Links and Resources: <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Listen in as Geoff and his guest Jenn Herman chat in detail about how to use Instagram for your business. Learn why Instagram is an important platform to use no matter if you’re a loan officer or real estate agent, how to use it properly, and when to use it. Jenn starts off the conversation with amazing statistics on why Instagram is the perfect platform for your real estate business. Instagram is a highly engaged platform that is essentially the visual version of Twitter. By using photos and videos to educate your audience, you keep yourself top-of-mind for your following. Jenn digs deep on creating Instagram stories. First, she chats about how to create stories, then she shares the proper formatting, and why they are so important. She also shares her strategy for making sure that she always has content to post. You may think Instagram is the wrong platform to engage your audience on, but Jenn will prove you wrong. If you’re comfortable with the platform and your audience is there, use it! You won’t regret it! Come back and let us know if these tips helped you with your Instagram strategy! In This Episode: [00:57] Shout out to Tom the Lender for leaving a fantastic review and reach out for your swag! [02:09] Learn how we help you take action on the tips and tricks that we discuss in the show. [03:14] Welcome to the show Jenn Herman, Instagram expert and thought-leader! [07:20] Jenn breaks the myth that all Instagram users are super young. [10:27] How can you get through the learning curve of becoming more mobile? [14:50] What type of content is appropriate for loan officers? [20:08] Talk about the local events that you’re going to be at and invite people to come out. [22:05] Learn everything you need to know about Instagram Stories. [30:54] Everywhere you go is content! Learn how you can use it. [31:53] Do you need to learn how to be a mini-movie content creator? [35:36] Push through the discomfort of learning a new skill! It’s worth it. [36:21] Should you be on Instagram? [38:25] How to reach Jenn! Links and Resources: - pre-order Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content? Join our Facebook Group <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #129. Listen in as Geoff and his guest Michael Hellickson discuss the market, how loan officers and real estate agents should partner up, and why their partnership is so important for the future of real estate! Zillow is not the death of real estate. Both Michael and Geoff agree that Zillow has instead brought more visibility to the market, so long as that market is ready to capture that visibility. Listen to learn how you can use Zillow to bolster your business rather than hinder it… and it doesn’t require buying leads. Geoff and Michael discuss a wide variety of topics on the future of real estate and how teaming up is the best tactic. Would you rather work with someone referred to you or a stranger? The referral right? In creating loan officer and real estate agent teams, you are building a referral network that will also build your business. This episode is packed full of actionable advice you can use to build your real estate or loan business. Listen and learn how building a team of professionals will build your business. Not ready to team up? Hear why referrals alone will not sustain you in the coming years. What are your thoughts? Leave a review and let us know how you feel about the future of real estate! In This Episode: [00:55] Welcome back to the show and shout out to Ethan who left a review on the show! [03:28] Geoff introduces this weeks guest Michael Hellickson. [06:10] Check out to RSVP for Michael and Geoff’s masterclass! [07:12] Who is Michael Hellickson? (as defined by Michael Hellickson) [09:24] What is Club Wealth and who do they work with? [11:24] How does Michael respond to people who bash on the basics/old school techniques? [15:03] What turned the tide away from old school techniques? [17:05] Why has the lack of skill of agents affected the bottom line of the industry as a whole? [18:42] What does the future agent or agent team look like? [20:38] Are the bigger fish taking over the market? [23:44] Is Zillow the enemy? What does their presence mean in the market? [27:21] With Zillow moving into the mortgage side, how should loan officers adjust? [28:23] How can loan officers and realtors beat Zillow? [29:50} Why service expectations don’t change the market. [34:03] Online leads take 6 to 18 months to convert, we need you to be in the database, making calls, to consider a partnership. [35:11] What a good timeline on ROI and activity? [39:16] Why pre-approval is so important and the script you need to use for a guaranteed yes. [42:09] Is consumer behavior shifting? [43:56] Should loan officers run Facebook ads? [45:29] Why the intent behind the numbers is what matters. [48:06] What skillsets should loan officers work on? [50:52] Partnerships and branding… Michael’s thoughts. [53:04] Teach real estate agents how to fish! Reciprocation is a differentiator! [57:26] Like this episode? Leave a review! Links and Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #128. This is another special edition episode for the month of July. We are talking about truth. This podcast is all about giving you the truth on how to properly build your mortgage company, and this episode is no different. People ask all the time, “What’s the best way to build my mortgage business?” The truth is there is no one way, but some are much better than others. Don’t get suckered into the “easy-button” of online ads, instead invest time and energy in building your referral network with real estate agents in your local market. Does that statement make you cringe? Then listen in as we provide you with tips and tricks on how to best approach the real estate agents in your area to start building relationships! In This Episode: [00:28] Welcome back to the show! Geoff brings you another special edition episode! [03:24] If you like what you hear, come join us in the Facebook community. [04:39] There are lots of ways to build your mortgage business, but what’s the best way? [07:09] Why building referral partners with real estate agents should be in your business plan. [13:19] What is the answer to your biggest challenge in building consistency in your business? [15:45] Learn how teaching agent classes changes the face of your business. [19:32] Want to know how I know it works? Check out these success stories! Links and Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #127. This is our FIRST ever Pro Member spotlight episode and we’re excited to do more. Welcome to the show Chani Morris! Relatively new in the industry and killing it after signing up for our Pro Membership. Chani has taken her natural skills and combined them with the strategy that we teach in the Pro Membership to create mortgage gold. In the 90-days that she has been a member, she has written over $1m in loans. Learn how she has changed her business with our immediately implementable strategies! Ready to do the same? Check out our Pro Membership today! In This Episode: [00:29] - Welcome back to this special episode of Mortgage Marketing Radio! [01:27] - This episode features one of our PRO members, Chani Morris, and her amazing success! [03:19] - Want to generate money quickly? Listen in to this tip from Geoff. [04:11] - Welcome our first member of the month to the show, Chani Morris! [05:04] - Chani has been a member since April and had her first agent class in May. [05:51] - Chani chats about the value she has found in the PRO membership. [06:51] - Why focus on agents over other facets in the industry? [09:13] - Learn how the PRO membership has impacted Chani’s business in 90 days. [10:45] - How Chani promotes and runs the classes she provides to agents and realtors. [12:20] - Chani’s classes keep her from having to do any cold calling. [14:13] - Feeling inspired? Check out the link to Mortgage Marketing Pro below! We can’t wait to see your success story on the podcast! Links and Resources: <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #126. Today’s guests are Caroline Pinal and Jessica Northrup. Caroline is one of the founders of Give Back Homes and Jessica is killing the mortgage space in Colorado. We discuss cause marketing and why it is good for your business. Jessica and Caroline team up to reveal how working in and with Give Back Homes has shaped their careers. Caroline is a co-founder of the foundation and has helped build hundreds of homes across the globe. Jessica is a real estate agent in Colorado who has worked to build the foundation’s presence in her area. Giving back is not only good for the soul, it’s also good for marketing. Millennials specifically are more highly in tune with companies that have a mission-based mindset and who are giving back. Tap into this growing market by showing that the bottom line is not your only concern. Tune in today to learn how cause marketing should be used to boost your authority and brand. Jessica and Caroline provide wonderful insight into the cause of Giving Back Homes and its impact on business and community. How to find Jessica: [email protected] How to find Caroline: [email protected] What you will learn in this episode: When used properly, cross-qualifying loans can build your credibility and authority in your market. (Wrong way: stealing loans) The old methods of sales like making phone calls, knocking on doors, and sending mailers still work. Set your standards high and make sure that those standards are kept by the people you’re working with. In This Episode: [00:31] - Welcome back to the show. I appreciate you using your time to listen to our podcast! [02:37] - Shout out to Jill & Rob Garrison of Michigan Mortgage - they share their thanks for this podcast. [03:22] - Shout out to listener AMedford2007! [04:11] - Today is my second time featuring Give Back Homes, and they are back to share how to give back and recharge. [06:24] - Guests today are Caroline Pinal with Give Back Homes and Jessica Northrup with Compass Real Estate. [08:05] - Caroline shares a bit about herself and her role with Give Back Homes [08:20] - Jessica discusses her rise within the corporate mortgage market. [09:25] - Caroline and Geoff do a quick recap of the last few years since speaking on the podcast. [10:07] - Jessica was introduced to Give Back Homes in 2016 through Ryan Seacrest. [11:28] - Jessica shares how her involvement with Give Back Homes feels different from her other charitable activities. [13:21] - How has the involvement with GBH affected branding? [15:36] - Caroline talks about the Bob Goff quote and its correlation to cause marketing. [18:01] - Jessica discusses how leveraging her work with GBH has helped generate closures. [21:42] - Millennials love to be involved with cause-related businesses. [25:37] - GBH makes it easy to get involved. [27:51] - Caroline reveals the new programs on the horizon for GBH. [30:15] - What is the mission of Give Back Homes? [32:00] - Caroline shares co-founder Blake’s story and how Give Back Homes was conceived. [34:42] - Share this podcast with your real estate agent and build that relationship. [36:09] - Check out for more information on the resources they provide for community outreach projects. Links and Resources: - Donate to Jessica’s next build day on August 9th in Colorado<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #125. Today’s guest is Akshay (AK) Patel, a brand new mortgage lender who has built his business to over $40 million in loans in just two years. He talks about the methods, tips, and tricks he has used to move his business forward rapidly. AK and I met at the Mastermind Summit 2019 and got to spend an hour or so talking about his fast rise in the industry. He credits events like the Mastermind Summit for propelling his business forward. Networking and not being afraid to make the ask have been his strongest methods of generating leads and writing loans. Cross-selling, creating his own mastermind, and not being afraid to dig in and do the leg work are the methods AK has used to grow his influence and his credibility in the market. As many have said before him, the worst someone can do is tell you know. Don’t be afraid to make the ask and get your name out there. This episode is full of great nuggets. AK has truly rocketed to the top of the San Diego mortgage lending market and he spends an entire hour detailing how he did it. You will not want to miss this one. How to find Akshay: What you will learn in this episode: When used properly, cross-qualifying loans can build your credibility and authority in your market. (Wrong way: stealing loans) The old methods of sales like making phone calls, knocking on doors, and sending mailers still work. Set your standards high and make sure that those standards are kept by the people you’re working with. In This Episode: [00:31] - Welcome back to the show. We’re almost through June, are you on track? [01:35] - Want to grow your business? Talk to more people and get better at getting other people to choose you! [03:01] - Let me know where you’re at in your business right now! Email me: [03:56] - Learn how to grow your personal brand inside ! [08:22] - Today’s review is from Katie Shive - “Hands down the BEST podcast for mortgage marketing professionals!” [09:39] - AK takes us through a brief rundown of his mortgage marketing expertise and our topics for the day. [12:41] - Going to events and hosting his mastermind has opened up AK’s network and built his knowledge base. [22:59] - Don’t lead with the ask, lead with giving. [23:25] - AK shares foolproof way of responding when agents say they already have a lender. [27:29] - Use every opportunity to build your network with listing agents and buyer’s agents. [28:42] - Being a cross-qualifying lender increases exposure and authority with agents. [31:29] - Geoff had an alternative experience when selling his own house with his agent’s willingness to use a cross-qualifying lender. [34:01] - Build up the value that you add by being a cross-qualifying lender, don’t go into it trying to steal the loan. [37:26] - Be confident in your skills and you will attract confident, strong agents. [39:27] - Don’t be scared to do the basic things. Knocking on doors does work. [43:10] - Everything works some of the time, but not everything works for everyone. Do the things that work for your business. [45:58] - The primary source of business for AK is realtors. [48:10] - AK shares how he decides to add to his agent list and how high standards add value. [55:42] - What is the toughest part of ramping up the business? [58:12] - AK plans to learn how to use LinkedIn and create funnels to build up more of his business going forward. [1:01:17] - AK shares investing in mentors and coaching has helped his business grow so quickly. [1:02:39] - You can find AK on Instagram and give him a call: (858) 207-8436 [1:04:47] - If you liked the episode, you know what to do! Leave us some love. Links and Resources:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Welcome to the Mortgage Marketing Radio podcast episode #124. Today’s guest is Trevor Hammond an elite mortgage professional who has created a dialogue driven relationship business with his clients and referral partners that allows him the ability to work when and how he wants while still serving his customer. He loves getting one on one with clients and teaching them about money management and how their finances affect their home buying ability. Maintaining relationships with your closed clients is the most effective way to build long-term growth in your loan business. When you treat your closed clients as if they are a book of business, worthy of ongoing nurture and attention, they are more likely to continue working with you and refer business to you. Trevor shares his process for creating and maintaining long-term customers from the very first discovery call conversation. He sets the expectations for his clients that his services are available over the course of their lives. He starts the conversation early and continues to follow up over time to stay top of mind and retain his clients’ business. You won't want to miss this episode and all of the amazing follow-up tips Trevor shares that have led his company to closing 75% of their loans through repeat customers. Start treating your closed clients as if they are your customers for life and they will become lifetime clients. How to find Trevor: What you will learn in this episode: Getting in front of the customer and discussing their finances face to face is a key part of the lender/borrower relationship. Dial in and create sustainable and repeatable client onboarding processes. Help your client make decisions that create wealth for their family and they will continue to be your client over time. Treat your closed clients as if they were a book of business. Continue to nurture them over time. In This Episode: [00:56] - Welcome back to the show and shout out to Andrew C. for leaving a review. [01:46] - Shout out to Michelle, Jill, Rob, Liz, and Rob! It was great to hang out with you at the Mastermind Summit in Vegas! [02:37] - This episode is brought to you by the ! [05:22] - Welcome Trevor Hammond, an elite mortgage professional! [06:24] - Geoff provides a quick teaser of Trevor’s business programs, processes, and books. [08:21] - Trevor talks about his life and his new found love of the business through personal development. [10:07] - Trevor shares the things that he loves to do that make him the most money. [11:47] - How does the consumer react to face time with their mortgage broker? [16:35] - Trevor shares his process for nurturing and onboarding clients. [20:32] - Follow up is key - own it, be open to that, and automate this process. [22:29] - Include your client’s kids in the moving process - send them children’s books about moving. [23:03] - Trevor discusses the value of the Real Estate Report Card in mortgage lending and for consumers. [25:27] - Use video to reinforce the buyer purchase decision and sell yourself as an expert. [30:41] - We’ve got to be more intentional in architecting the client experience process. [33:41] - When you move the customer away from the rate talk and into the core value discussion, you’re more likely to close. [35:20] - Trevor explains the post-close process he uses with his customers and real estate agents to create repeat clients and ongoing partnerships. [41:24] - Learn how to let clients know that your relationship is not over after they close. [42:20] - Trevor shares his post-close touch points for client retention and engagement. [46:44] - Record an evergreen welcome video to automate one of the touch points. [48:44] - Trevor and Geoff dig into Trevor’s book and the impact it has had on his business. [51:54] - Geoff shares his goals for the conversation and Trevor shares how you can reach him. Links and Resources: Ready to grow your business in the new year? Check out the new which helps you get more Agent...

Welcome to the Mortgage Marketing Radio podcast episode #123. Today’s guest is Grant Wise a Facebook ads thought leader and expert. Grant is a serial entrepreneur and Founder of Real Estate Marketing University. He started in entrepreneurship at the tender age of 19 and has experienced all of the ups and downs of entrepreneurs twice his age. He left his construction businesses and made the move into real estate around the age of 21, and worked to bring digital marketing advantages to the agents his company worked with. He now trains and mentors real estate agents in all things digital marketing with a focus on Facebook ads. The key things you need to understand about running Facebook Ads. There’s no question that the landscape of Facebook ads has changed from what it looked like 5 years ago. Used to be, you could put up a Facebook ad with no other strategy and generate plenty of leads and clients because no one else was doing it. Now more people are using Facebook ads but only a handful are utilizing all of the steps appropriately. Lead generation is only the first step, retargeting is where you’ll find your clients in today’s ad world. The power of Facebook is that you can target the people who are aware of what they want. How to leverage Facebook to generate leads and add value to real estate agents. Loan officers benefit the most when they learn how to solve their realtor partner’s pain points. Grant discusses the five main pain points of realtors and how utilizing Facebook ads is the first step in solving them. Building relationships and maintaining those relationships is the key to successful partnerships with realtors and brokers. Grant and Geoff discuss quickly but in great depth the process by which Facebook ads lead to booked appointments and opportunities to build those relationships and partnerships. You won't want to miss this episode and all of the great Facebook ads nuggets Grant provides. Tune in and learn about the changing landscape of ads and how to make them work for you. How to find Grant: What you will learn in this episode: What the difference is between generating a lead and generating a client? What’s new at Facebook and how is it impacting Facebook ads? What type of Facebook ads exist and how to use them appropriately. How to succeed with Facebook ads. How to properly leverage Facebook to generate leads for real estate agents. In This Episode: [02:44] - Today’s guest is Grant Wise a Facebook Ads thought leader and expert and we are going to unpack all things Facebook ads. [05:49] - We are looking for a small group of people looking to get started in running ads that target the agents you want to work with. [08:57] - Grant and I dive into the show with a brief description of him and his accomplishments and how he got into Facebook ads. [15:20] - Grant shares information about the current landscape of his business and the client generation software he and his CTO created. [16:48] - We clarify the difference between a CRM and a CGS - client generation software. [18:29] - What is the difference between generating a lead and generating a client? [20:15] - Grant has been working in Facebook ads with realtors for more than 6years and he dives into his experience. [24:04] - We discuss whether or not Facebook ads are worth it with the amount of noise on social media. [28:26] - Grant gives his takeaways from reading Breakthrough Advertising and how it applies to real estate. [31:50] - Learn what not to do when you start using Facebook for marketing and how to create buyer personas within a specific niche. [36:02] - How does targeting work once you’ve identified your market and niche? [39:36] - 37% of the market is starting their home search online. [40:12] - We discuss where to start with Facebook ads and the fallacies around having to have a brand before investing in marketing. [42:19] - Build a brand through lead generation and growing your sphere of influence. [44:22] - If you need a listing...

Real-Estate Home-Loan Agents Mortgage Marketing Coaching Customer Engagement This week on Mortgage Marketing Radio, Geoff talks about habits. And the power of taking a tactical approach to your habitual behavior. You will hear a little bit about Geoff’s upcoming book, and an awesome success story from a Mortgage Marketing PRO member. Atomic Habits and Your Identity The exploration of habits in this episode revolves around the ideas in James Clear’s book ‘Atomic Habits – Tiny Changes, Remarkable Results’. Geoff discusses some of the ideas that involve habit tracking. The main point is that small steps can be taken towards achieving larger goals and is often the only way to achieve meaningful results. We also look at how your identity and habits are closely connected and impact what you do or not. What you will learn in this episode: How to make real, positive changes to your habits Why your habits affect your self-image The Monthly Agent Masterminds The Mortgage Marketing PRO Membership A bit about Geoff’s upcoming book ‘Disrupt or Die’ Links from Todays Episode: Ready to grow your business in the new year? Check out the new which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>