Mortgage Marketing Radio

Our special guest this week is Ed Conarchy, with Cherry Creek Mortgage. Ed has closed over 4,000 loans in his career. That's right, 4,000! Ed and I unpack how to separate yourself from the typical path that most people come to you on, which is trying to put a mortgage in silo, or in a box of, "Okay, I need a 30 year fixed. I need the lowest rate." Like Ed asks hey, I you ask people in a mall, come up to him, "What's better, 4.6 or 5%?" Well, people are conditioned to choose 4.6, right? What Ed and I talk about is, how do we take the mortgage conversation out of this silo and be more fiscally literate? What you'll hear Ed talk about is how he's self-educated himself to help him have a more fiscally literate conversation that teaches our prospects and clients one aspect of financial planning that they didn't know before. Ed will share actual examples of where he was able to win a deal by being half a point higher than another lender. He was the fourth lender that they shopped and came to, and he was still able to win the transaction, being a half a point higher. Help your clients understand the long term financial impact of a mortgage, and then position yourself as being a key advisor in helping clients plan and understand their financial future and plan. Biggest takeaways you don’t want to miss and links mentioned: >> What is Fiscal Literacy - and How Can You Get It? >> Becoming a Wholistic Advisor >> Taking the Rate Conversation Out of the Silo >> Competing Against the "Push Button Mortgage" >> >> >> >> If you enjoyed this episode, please share with your colleagues & friends and leave a review. <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Our special guest today is Heather Bomar, with Cornerstone Home Lending in Oklahoma City, Oklahoma. Heather is a superstar. Her 2017 stats were 299 families helped, for a total of $67 million. And she's a busy mom of four. Her kids' ages? Two, four, six, eight. We're gonna dive into how she structures, obviously, her client customer process. She is a believer in delivering excellence. You'll understand what her methods are for managing her day, for managing the client referral process. She's recently got into doing some videos on social media, and you'll hear what the impact of that is on her business. Such a great conversation overall, and a great look into somebody who's running a class act over there at Cornerstone Home Lending. Biggest takeaways you don’t want to miss: >> How to Grow Your Production While Still Having a Life >> Creating a High Impact Client and Partner Experience >> Staying Top of Mind with Your Referral Partners >> Heather's Systems and Tools for Growth >> >> <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

On this week's show, and my very special guest is . I've known Sue for well over 10 years. Sue Woodard is now the Chief Customer Officer at and she's a Mortgage Industry Expert. Sue brings over 25 years of mortgage experience leadership to the industry. She has been helping Loan Officers for well over a decade breakthrough barriers and sharpen their skills. She's particularly talented in helping Loan Officers get connected to their real passion, and understand how to navigate in today's digital market. And so, in this episode, Sue and I are talking about is year being the tipping point, as she calls it. And that this year is gonna be a tough year. It's gonna be a challenging year but one that has opportunities as well, and that's simply because I think we're finally at that place of the convergence of technology reaching critical mass in the mortgage space where there's a lot of talk about being displaced by technology and push button mortgage and all that stuff. Biggest takeaways you don’t want to miss: >> Why 2018 is The Tipping Point >> How to Compete and Win in Today's Market >> Turning Breakdowns into Breakthroughs >> Steps to Get Started With Digital Marketing >> Learn More About <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

I'm so thrilled to bring you our special guests here today, which are none other than Jeremy Williams, the founder and CEO of , and special guest , your mortgage man with . What are we talking about here today? We're talking about, a really cool tool that helps you automate your approval letters. How often are you frustrated and challenged with having to update approval letters, having to log into your clunky system when you're not in front of a computer, and maybe your mobile version of that doesn't work too well. How often are Agents frustrated because they got to contact you on weekends or nights to give an updated approval letter, because the price has changed, negotiations have changed, terms and so forth. If you're looking for a cool way to alleviate you from a lot of that low ROI producing work, low dollar value work, of just updating some basic numbers and a pre-approval letter and having to reissue that multiple times in a week or a month, well could just be the right solution for you as you'll hear about from our two guests today. As a matter of fact, you'll hear from Sam who has been able to leverage in such a way that it's allowed him to grow his business. Sam's already a 30 million dollar producer. As a matter of fact, you'll hear his story about how has helped him raise his loan volume, grow his loan production, and has helped him be more successful in partnering with agents, grabbing their attention and adding value to their business, earning more referrals. Biggest takeaways you don’t want to miss: How Does Steadkey Work? Are You Giving Up Control? Automating Your Pre-Approval Letters Why Realtors and Clients Love Steadkey Get in Touch With If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

This week we've got an amazing guest, somebody whom who I didn't know was even a listener of the podcast until somebody introduced me to him, and said, "hey, have you heard of this guy in San Luis Obispo area of California? Jeremy is a guy who has got a very unique and different approach to business, but to give you some stats, I mean what did he do? In 2016, 400 units, 92 million. 2017, 99 million, was just a little shy of that magic hundred million dollar mark, and the guy's just a rockstar. So we've got a hot seat session, where I walk through Jeremy's process for how he partners and works with Realtors. By the way, Jeremy will point out to you that his approach may not be appropriate for all, but I think there's some really key lessons in here that you'll get from the mindset on working with agents, and really what he spends most of his time doing, which is what I said at the beginning, is talking to people who want to borrow money, or talking to people who can send him referrals of those people who want to borrow money. By the way, out of those 400 units that Jeremy does, 35 of them are refinances, 35 out of 400. And so you hear Jeremy of course talk about his team, right? Whenever I interview a top producer like this, a mega producer, I want a breakdown of the structure of the team, so what you'll hear again is that Jeremy is the rainmaker, does not have junior LOs out there producing units in volume for him. So we're going to get into his process, his team, what he does to attract, capture and convert real estate agents, and the real key takeaway from this one is his cross-selling of listing agents. You'll hear how Jeremy actually gets written in on the MLS to be a cross-qualifying loan officer on many many different transactions. He's got about four or five agents that are doing this for him, and it's really producing a lot of business for him on a regular basis. So that is one definite takeaway strategy you should apply from this week's episode of , so I hope you enjoy it. <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

A brief summary of this episode<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Good News! I'm finally over my upper respiratory infection! I got my voice back, my energy restored and I'm ready to step up the content and value for you in 2018 in a BIG way! Thanks for being with me along the journey. I appreciate you! Speaking of doing things in a BIG way, my guest for this weeks podcast episode is a MEGA producer. has funded over $2.5 Billion in loans since he began his career in 2001. Before you "assume" that Joe's production numbers are partly from a team of Junior LO's, take a pause and listen because Joe is the sole originator that brings in that business volume. You'll how Joe's team is structured to allow him to spend the bulk of his time talking to clients and referral partners. You may not have aspirations of closing $2.5 Billion in loans but if you're a listener of , I know you have aspirations to grow and improve. This will help you! Biggest takeaways you don't want to miss: >> How to Hit $100Million Within Your First Four Years >> Structuring Your Day for Maximum Profit >> Your #1 Priority to Grow Loan Volume >> How To Build You Dream Team >> Joe's Newest Venture If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Or, you can . That way, it helps other professionals discover the show. Finally, you can or to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Hey listeners, Geoff Zimpfer, welcome to another episode of Mortgage Marketing Radio. So glad you are here and we are doing another quick session on CRM. What is CRM you ask? Customer Relationship Management. There's three key areas that if you're gonna be a highly effective and productive loan officer, you gotta master these three areas. We've got to be good at not only task management and getting stuff done. We've got to be great at communication and tracking our communication so that we're informed, so that we're making sure the conversation is moving forward in a very intentional way. Task management, communication tracking and then the other key piece to ... a pillar of your business is marketing and marketing both for consumer based marketing, past client database marketing, staying in top of mind, staying in touch, being aware, being ready and able to know where people are in their journey of you managing their mortgage. God forbid, how many stories can we tell about loan officers missing out on a refi or a new purchase opportunities just because they didn't talk to the past client database. CRM can help you take care of that. CRM can help you more effectively capture, nurture and convert and build trust with your leads. CRM can help you co-market with your referral partners to add value, to not just be a vendor but to be a true partner and to provide solutions and services for them to help your realtor partners be able to effectively capture, incubate and convert more of their leads. The list goes on and on and on about how many different things a CRM does for you to make you really that much more productive and efficient. My special guests today are Chase Diamond and Eric Gemme from . Its built from the ground up for mortgage specifically and only, so it's not a snap on and add on, it's not an after thought, it is built and designed as a mortgage business growth platform for you, whether you're an individual loan officer, you're a growing team or you're a company, an enterprise, listening to this. is the most feature rich mortgage CRM designed to help serious mortgage professionals conquer the market. Biggest takeaways you don’t want to miss: >> Three Key Area CRM Helps You Make More Money >> What Should You Look for in a CRM? >> Can CRM Help Me Become a Modern Mortgage Pro >> Automating Your Marketing >> If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

I am such such a big fan of my guest this week Kelly Resendez she’s the EVP of Sales and Business Development for Paramount Partners Group which is a division of Paramount Equity Mortgage. Kelly is just a rock star. She’s a top producer consistently ranked in the top 1% at every company she’s worked at over 20 years in the industry. Since 2011 she’s been the EVP of Sales for Paramount Equity Mortgage. Kelly has the plan, the tactics and the strategy for helping you become more efficient and effective in your business. Kelly just published a brand new book: . You can also check out the Free resources available on her . Biggest takeaways you don’t want to miss: Mindset Before Goal Set (Discover Your Roadblocks) >> Creating and Nurturing REALTOR Relationships >> Daily Disciplines that Get Results >> Database Management: Get Three Loans for Every One You Close >> What to Do if You’re Not Feeling Passionate >> And More… If you enjoyed this episode, please . <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

I'm thrilled to have dynamo Mortgage Originator Tammy Saul of as our guest on this episode. Tammy has built her business from the ground up. As a former attorney she transitioned into being a Mortgage Originator back in 2004 [literally by accident] with no intention of staying beyond the three months, here she is 13 years later. Tammy and her husband have grown into a substantial business funding $75Million dollars in 2017. How'd they do it? As you'll hear Tammy describe on this episode, she's built a phenomenal support team that allows her to do what she does best - originate loans. Biggest takeaways you don’t want to miss: > Tammy's Journey from Her Basement to $75 Million >> How to Hire the Right People on Your Team >> Attracting Agents Through Education >> What Drive's Tammy to Be a Top Producer >> Her Core Systems for Success >> What's Next for Tammy? $100Million + If you enjoyed this episode, please share with your colleagues & friends and leave a comment below letting us know what you thought. Or, you can . That way, it helps other professionals discover the show. Finally, you can or to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

What does it take to achieve 4x growth factor as a Mortgage Loan Originator? Our special guest Dominic Dangora shares how he grew his funded loans from 60 to 236 did it and how you can too.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My special guest for this weeks episode is Stacia Weishaar. After an extended hiatus from being a Mortgage Originator, she decided to re-enter the business and start from scratch. For 2017, Stacia is on track to fund over 100 units and achieve over $40 Million in closed loans. For 2017, Stacia is on track to fund over 100 units and achieve over $40 Million in closed loans. Stacia has a very intentional approach to building her business. In fact, her mission statement includes creating "delightful refuge" for her clients and partners during the mortgage process. How's that for unique? Biggest takeaways you don't want to miss: >> How to architect your ideal mortgage process >> How to deal with "what's your rate" >> Creating a 5 star customer experience >> Building your winning team with less stress >> Time blocking to get more done in less time >> How to easily get online reviews In today's noisy world it's critical we create a process that builds trust and differentiates us from the myriad of options today's consumer has. How do we do that? You start with getting clear on your intentions and then build a plan and team to support you in achieving your vision. That's where Stacia excels. You'll hear exactly how she positions herself with clients and partners to be in control of the process, allowing her clients to feel safe in choosing her as their Mortgage professional. Links Mentioned:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

is a Mortgage Loan Officer up in the Bay Area of Petaluma California. Michael is tracking to fund over $60 million and over 100 units for 2017. When I saw him speak onstage at Todd Duncan’s Sales Mastery event I literally took two pages of notes in the short session that he had. He doing so many interesting and leveraged things with video. How would you like to create a predictable referral process when an agent refers you to a potential buyer? Usually that's a broken process. They don't necessarily have the right language and maybe they do the three cards approach. But here's the thing. You have an opportunity to add tremendous value to the agents when they refer you to buyers. You'll hear Michael unpack how he does this by creating a video for each specific core Agent that he works with. Imagine a video where the agent simply sends an email with a link to your video that edifies that the client has made a smart choice in choosing the Agent who's referred you. How about all the various milestones stages in your loan process? For example: “You’ve just completed your application, here's what you can expect next.” So what's cool is Michael has architected this Five-Star borrower experience and a five star REALTOR experience and that's what separates you from the price shoppers. Oh, that $60 Million that Michael’s funding this year, 80% of that comes from just seven agents. He works less than 40 hrs. per week doing $60Million! Area you interested in hearing how Michael does it? Enjoy this weeks episode! In this interview, you’ll learn: How to Create Simple Videos that Capture Agents and Clients Creating a Predictable Agent Referral Process Designing Your Five Star Customer and Agent Experience Going Deep vs Wide With the Right Agents<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

I'm thrilled to bring to you my very special guest Wessal Khader with ListReports.com Wessal is the COO and co-owner of What is ? It’s an amazing marketing platform to help agents with their marketing. What's included with ? Open house and promotional flyers single property Web sites, customized property reports, just listed and recently sold text alerts that look beautiful, neighborhood reports with full color graphics that include things like the nearest Starbucks, schools, local parks and even the nearest gyms. How about awesome looking sign riders with custom, texting options? An open house sign in process with a texting option for those who want to receive property details via text. Want to get all the info on the property? Just text a number and and both you and the agent get updated get put into the system get automatic follow up. The best part about is how easy it is to instantly create a suite of marketing resources for your agents. With a few clicks, you can create pretty much everything listed above with a click of a button. In this interview, you’ll learn: How to Use to Ignite Your Agent Activity Presenting a Powerful Unique Value Proposition How to Instantly Create Value for Agents Using ListReports to Capture More Agents and Clients<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

I often say that success with Realtors many times comes down to the Law of Large Numbers. Most officers simply aren't getting in front of enough realtors and when they do they are looking and sounding like every other loan officer in town. So on this episode we're coming back to talk about and why I believe it is the number one way for you to capture and convert real estate is profitable. I'm so excited to Brandt Sthor's story on this episode. He gave his very FIRST CLASS EVER and got two loans and made six thousand dollars in commissions from his very first class. What other method of prospecting agents can you meet less than 10 agents and get two loans referred you from that one class and make $6000? If you want to get started teaching Agent classes, check out to learn more about a complete blueprint for success - just like Brandt did! In this interview, you’ll learn: How to Get Started Teaching Agent Classes The Magic of Teaching vs Selling How Brandt Made $6K from His First Agent Class Lessons Learned from Brandt's First Class Thanks for listening!<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My special guest has become a mentor of mine for a variety of reasons. He’s got years of experience as an entrepreneur and business leader for the past 15 years as a mortgage originator. He’s built one heck of a successful team in the Arizona market. Todd grew a mortgage bank from five to 85 employees in four branches and he took the lead role in developing and designing a coaching program for originator’s leading to being in the top 30 ranked mortgage originators in 2015 and yielding more than 540 close loans $113 million in loan volume. Todd recently rolled out a fantastic activity planner called for Loan Officers and for real estate agents. The concept is winning the day by noon and so in this conversation Todd and I address some of the roadblocks that most originator’s and agents face when it comes to get things done and achieving their goals. In this interview, you’ll learn: How to Get Control of Your Day Secrets of Highly Productive Top Producers Does Time Blocking Really Work? The #1 Reason Loan Officers Underperform The Win By Noon Planner: And More… Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Or, you can . That way, it helps other professionals discover the show.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Are you looking to hire the best candidates for your team? Looking for that ideal Junior Loan Officer, Processor or Assistant? Have you ever thought you had the right person but soon realized they weren't right for the role they were hired for? Salespeople can interview really well. But often times that's the last good sale they made - getting the job! They don't perform as you expected. Does any of this sound familiar? My special guest today is the CEO and Co-Founder of . helps take the guesswork out of hiring and helps you find and hire the best candidates for your team. They'll post your job, help you write a compelling job description and their algorithm helps you narrow your search so you only engage with the most qualified candidates. How do they do this? automatically screens candidates using the DISC assessment. Our special guest today is Jay Niblick, CEO and Co-Founder of . Jay will share why the DISC profile is the most reliable and accurate method for identifying the ideal people your looking for. Learn more and get your Free DISC assessment by visiting <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

For over 30 years, Jen Du Plessis has been at the top of the mortgage lending industry. She has been named in the Top 200 Loan Originators in the U.S. more than five times and is the founder of Kinetic Spark Consulting, LLC. Jen is passionate about helping others in the mortgage and real estate industry offering educational training, consulting, and coaching. She has helped numerous clients achieve their personal, professional, and management goals. In this interview, you’ll learn: What it means to be a modern mortgage originator What is DNA of a successful loan officer How to move from loan officer to trusted adviser Selling advice vs. price Links we mentioned: <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

What's the most important asset in business? Trust. Trust is the result of repeated truth. Todd Duncan shares how you can build trust and achieve a business breakthrough.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

My special guest today is Dru Brents, CEO and Founder of PreApp 1003. So what is ? It's a complete, cloud-based, text-initiated, mobile friendly, mortgage pre-qualification system. It's completely personalized — branded to you — even with a video greeting. It's simply the most efficient way for you, the loan officer, to pre-qualify a prospective borrower, all from a mobile device. helps from the point of referral, keeping your referral partners notified and updated as your clients complete the 1003, get pre-approvals and more. Show notes and links for this episode can be found at mortgagemarketinginstitute.com/52 <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Want to know the secrets the big boys use to generate online consumer direct leads? As the CEO of , our special Guest Andrew Pawlak reveals the exact offers, funnels and lead magnets that generate a flood of consumer direct leads. Links Mentioned:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

We have arrived at Episode #50! Woo-hoo! I want to thank you the listener for your continued support as we've grown the podcast over the past year. It's been a labor of love and I appreciate the positive words of encouragement some of our listeners have shared. You can send your feedback to We're celebrating Episode #50 with a very special guest. closed 560 loans in 2016 and ranks as the #1 VA lender in Metro DC, Top 100 on Scotsman Guide and Top 1% of Originators in America. Rick and I agree that most relationships between Loan Officers and Realtors is, quite frankly, broken. In his newly released book, , Rick offers his solution for fixing how loan officers, Realtors, and Loan Officers can create partnerships that accelerate business and growth for long-term results. Hang out and listen as Rick shares his systems and process for designing a business that allows you to still have a life while scaling your volume. Resources and Links Mentioned: Rick's Book:<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

This week we're talking with Ryan Leopold, Co-Founder of and Derek van Dam, Sales Manager with . To be a modern mortgage originator you must be mobile friendly. What does that mean?It means more than just having an online application. It means having a mobile friendly client and referral partner experience that makes it easy to engage, refer and convert. What if you could have a personalized presence on all your clients and referral partners mobile phones? What if you had an app that kept you top of mind, connected to your clients and partners and provided you with reporting every time someone used or shared your app? Our guests on today's show will reveal exactly how you can do that and more. Listen and learn how you can become mobile friendly and get more business today. Resources & Links Mentioned: Ryan Leopold Email: Derek van Dam Email: <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

What does it take to originate over $434 Million in loans in a single year? Our guest answers that question and many more on this episode. Shant Banosian is Guaranteed Rate’s #1 loan officer nationwide with 1136 closed units and $434.5 million in funded loans in 2016 alone. has ranked Shant as the #1 Loan Officer in Massachusetts several years in a row. Shant has found success in the mortgage business for many reasons as you'll hear on this episode but most notably for always putting the customer first. An impressive 98% of his clients would use him again, and he continues to grow his business thanks to word-of-mouth referrals. Whether your goal is to get to the next level in your business, implement better systems for growth or just fine tune your sales process, Shant reveals his best practices for building a profitable business any Originator can learn from.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Our special guest for this episode of Mortgage Marketing Radio is Vince Kingston. He's built an amazing business based on . Listen to Vince as he reveals his process and system for teaching several CE credit classes each month, how he fills the room and his simple, automated follow-up plan that gets him $4-$5 Million in loan closings every month. Links Shared During Podcast: <p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

In this episode, Author Susan Meitner shares her journey from newbie Loan Officer, recounting her accomplishments and disappointments along the way to over $40Million in personal production and becoming CEO of Centennial Lending Group. She’s also the author of Crazy Lucky Girl which is full of fun, valuable, and relatable advice wrapped up in the memories and life lessons of her long career as a Mortgage Originator and now CEO. The business Susan created was born from her life experiences, hard work, resiliency and passion for the mortgage business. What You’ll Learn from This Episode: How to Face Your Fears and Find Your Strengths Dealing With Rejection How to Ask for [and Get] Referrals Systems to Grow Your Production The Importance of Loving What You Do And More… Resources Mentioned Susan’s Book: Crazy Lucky Girl Susan’s Company: Centennial Lending Group<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep # 415: How Top Agent Liz Johnson Built a Referral Network of 176 People Helping Her Sell Over 100 Homes a Year We're mixing it up a little bit and taking a pause from our discussion of The ONE Thing book. Today we’ve got a dynamo of a woman for this episode. My guest this week is Liz Johnson of Keller Williams. She’s a cop’s wife and an ex-cop herself, a mother, combat veteran, entrepreneur, and so much more. Liz is a highly successful real estate agent from Washington State, but she hates cold-calling, so she came up with a unique approach to networking and engaging with her sphere of influence. Liz and I dig into her unique referral program consisting of 176 MVP's or "Most Valuable Partners" and her suggestions on how you can do the same. If you want to learn more on how to leverage your sphere of influence, improve your referral rate, and more, check out Liz’s book: Perk Your Sphere: Reward Those Who Reward You on Amazon. In this interview, you’ll learn: Liz’ Background and Her Book The Beginnings of Her "No-Cold-Call" System Marketing, Team Structuring, and Branding Qualifying for Program Membership Maximizing Facebook and Newsletters for Marketing Lessons Learned and Roadblocks …and more! Thanks for Listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment or rating below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

On this episode we continue our discussion from the book The ONE Thing. A common response from Loan Officers when sharing the principles from the book is that it’s impossible focus on ONE thing and to not be interrupted during an average "day in the life" of a Loan Officer. Success does not mean perfection. It’s not about avoiding distraction every minute of every day. The perfect, uninterrupted day is impossible. The goal is to figure out what matters most, and when you’re doing that ONE Thing, eliminate distraction. I time block. If you looked at my calendar, you’d see regular appointments with myself to do my most important work. That’s when I avoid distractions at all costs. Think of it like going to movies. You’re there for ONE Thing—to see the film. Because you’re really clear about that, you turn off your cell phone, you grab snacks in case you get hungry, and you probably even make a pit stop before you go in. All this so you can have an uninterrupted experience. What’s Star Wars ONE Thing? Making awesome movies right? Did you know Star Wars sells $10Billion in movie related toys and apparel but has only grossed about $4Billion from its movies? So making movies is Star Wars ONE Thing. Focusing on that creates an audience of loyal fans and a distribution channel that’s worth billions. When you time block your most important work and treat it like going to movies—you build a bunker around avoiding distraction and amazing things happen. When you start thinking of your days this way, the burden of always having to be “on” diminishes and you end up accomplishing more. How do you discover what your “one thing” is? You simply ask yourself in any given area of your life, “What’s the one thing I can do, such that by doing it everything else is easier or unnecessary?” Of course its not just ONE Thing forever but one step at a time. In other words, absolute focus on that ONE, most important thing at that time that will move your closer to your outcome – one step at a time. Success is sequential, not simultaneous. Its one step at a time; ONE thing at a time; It’s not your one and only thing. It’s the ONE Thing right now. Your ONE Thing is always tied to your destination. At any given moment it is your most levered action – your first domino – that starts it all and gets you the most bang for your buck. We can’t do everything, but we can do ONE Thing that matters most at any given moment in time. Over time, a pattern can emerge around your career, skills and passion. For me, my ONE Thing always comes back to teaching, coaching and sharing content in one form or another. That’s my ONE Thing. What’s your ONE Thing? Listen to today’s episode. I hope it helps you get clarity and focus on your ONE thing – for right now. What You'll Learn on This Episode: • The Domino Effect • Success Leaves Clues • Discovering Your ONE Thing Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

We're continuing our discussion on The One Thing and using the book of the same title as our basis for today's topic that I call The Six Lies of Success. In the book; The ONE Thing, there are six beliefs (or lies) in our heads that are reinforced through history, stories, modern media and well meaning friends and family. Often times myths and mistruths are repeated so often the start sounding like the truth. How often do you find yourself saying " I need balance" or being so busy you multitask your way to overwhelm? Do you find yourself feeling like you need to "get a life?" Do you rely on willpower only to find the well of willpower runs dry fairly quickly? If we're going to maximize our potential and be the best version of use we can be, we need to stop the lies. Buying into The ONE Thing can be difficult because we've bought into so many other things. But how's that working out for ya? More often than not, those "other things" muddle our thinking and sidetrack our success. This episode will help you recognize the success lies, free up your mind and embrace The ONE Thing with an open mind.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

As I speak with Loan Officers across the country, I hear a recurring theme that goes something like: "I don't have enough time to get stuff done" "I can't get any real work done with all these fires to put out." "I know I should be ___________ but I just can't seem to find the time." Do any of these sound familiar? On this episode we're getting started with time blocking. It's a critical discipline most of us need to get better at if we want to be more productive. We're starting simple on this episode because time blocking is a learned skill. We want to get some quick wins and this episode will help you get started with some basic time blocking to take control of your day, your focus and your results. The great thing about time blocking is you can see the results quickly. You'll feel good and be eager to keep going. In this interview you’ll learn: • How to Get More Done in Less Time • The Value of Time Blocking • A Simple and Easy Way to Get Started • The Importance of Taking Breaks • Quick Start Tips for Time Blocking<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #41: Secrets of a Wall Street Journal Top 250 Agent by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

What’s your perception of someone who’s written and published their own book? Does being a published author help position someone as an authority with celebrity and expertise? one in a million bookYou’ve heard it said: “perception is reality.” On today’s episode you’ll hear from top agent Erik Brown who’s leveraging his self-published book to elevate himself in a competitive market, taking control of how he’s perceived as unique and different from other agents. Erik uses his book as a highly valuable business card. People toss away business cards. They don’t toss away books. People take books with them, they share them and they stay top of mind on the desk or coffee table. With a book, you can educate your target market on how to choose an agent or Loan Officer. You can insert various calls to action, driving people to your website or social media. Erik uses his book as part of his marketing funnel and includes a copy of his book with his pre-listing package. It's also a good qualifier when you ask prospects "would you like a free copy of our book?" In this interview you'll learn: The A.C.E. Marketing Formula Using BombBomb to Create Trust and Connection How a Book Increases Your Lead Conversion Pre-Selling People Before You Even Meet Them What Should Your Brand Be? How to Attract Top Agents Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Or, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show. Finally, you can subscribe on iTunes or Stitcher to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Nobody arrives at the top of success mountain alone. Everyone who has achieved anything of significance has had help along the way from a mentor, coach, parent, teacher or someone who helps guide us along our path. It's an honor to have executive coach Bill Hart as our special guest for today's show. Bill has spent the past 27 years in the real estate and mortgage industries and has been an executive coach with Building Champions since 2003. He's had literally thousands of coaching sessions and understands what it takes to succeed in any market. In this session, Bill shares his expertise on how to stand out and rise above the noise of a competitive market. Do you want more engagement and response from agents? How about a workable social media plan that attracts your ideal clients? Bill also shares how to adapt your business and marketing plan to align with your unique personality type. You don't have to be anyone else but you. Being you IS your competitive advantage because your authentic self is what people connect with most. In this interview you'll learn: How to use video to connect with people the right way Bill's best practices for using video even if you're camera shy Getting clear on what you really want in your business and your life How to create a meaningful action plan The importance of an accountability partner Why discipline equals freedom Links we mentioned: Building Champions Business Plan Template The Boot Campaign Building Champions Coaching Bill Hart Website Email: [email protected] Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Our special guest for Mortgage Marketing Radio this week is Loan Officer Jeff Kadlec with Finance of America in Scottsdale, AZ. Jeff is a seasoned mortgage banker in Phoenix Arizona that enjoys consulting with REALTORS® on how to leverage video marketing on a low budget and close 50% more deals every month doing what they love. For more than 25 years, he has exemplified exceptional management and leadership within the mortgage and banking industries. Jeff has worn many hats in his career- Originator, REALTOR®, Branch Manager, Vice President, Private Lender, Entrepreneur and Real Estate Investor. Jeff is a member of Powerful Presentations Master Class. You’ll hear how Jeff is leveraging the done4u Agent classes included in Powerful Presentations to quickly and easily attract and convert agents to referral partners. Listen to this weeks episode and hear how Jeff is no longer chasing agents because agents are now attending his classes which puts him in control. He chooses which agents he considers as part of his team. He knows exactly where his next purchase referrals are coming from because he has an active and growing base of productive agents. Enrollment in Powerful Presentations Master Class is only open a few times through the year. If you want to learn more about the program, just go to www.GetPowerfulPresentations.com In this interview, you’ll learn: ● How you can get more agents and more loans in less time teaching agent classes ● Why teaching agent classes is far more effective than “chasing agents” ● Putting the “law of large numbers” to work in your favor ● Jeff’s process for kicking off each class ● The benefits of teaching vs. selling ● Best practices from Jeff to succeed with agents on your terms Links we mentioned: ● http://getpowerfulpresentations.com/ ● https://www.facebook.com/jeffpkadlec?ref=br_rs ● https://www.linkedin.com/in/jeffkadlec/ ● http://staged.peoplesmortgage.com/loan-officer-team/broker/Jeffkadlec/<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #37 How One Simple Video Ignited this Loan Officers Business Our special guest for Mortgage Marketing Radio this week is Branch Manager at Gateway Mortgage Group in Keller, TX. I saw a video Jeff recently posted on his Facebook page and was blown away by the engagement, views and shares he was getting. Especially considering this was his very first mortgage related video he ever posted! Jeff did what most don’t. He took action! He grabbed his smartphone, pointed it at himself and recorded a short video with the following topic: The 3 Most Common Barriers That Keep People from Buying a Home. What happened next for Jeff is amazing! Within days he exceeded over 1,000 video views, had multiple shares, agents shared his video to their own Facebook pages and he got meetings and referrals! What’s stopping you from doing the same? You! Let Jeff’s story be an inspiration for you to finally get started with video. It could be the one thing that ignites your business like it has for Jeff and others. In this interview, you’ll learn: ● Good reason to start posting videos ● How a single video can help you got an actual business ● An example of lead generation strategy ● How to find a topics for your videos ● How to overcome you preconceived challenges in video creation Links we mentioned: ● https://www.facebook.com/jeff.chisum.39 ● Jeff Chisum Video 1 ● Jeff Chisum Video 2 ● http://www.gatewayloan.com/officers/jeff-chisum/ Want access to more helpful resources and content? Join our Free Private Facebook Group. Go to www.MMIPrivateGroup.com<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Our special guest for Mortgage Marketing Radio this week is CEO @ leadPops | Business Coach | Author Mortgage, Real Estate, & Insurance Marketing Expert Andrew Pawlak. LeadPops develops lead generation technology and marketing solutions for mortgage brokers, loan officers, Realtors, and insurance agents that are sick and tired of spending money on marketing that doesn’t work like it should. While most other companies build websites and landing pages that serve as “online brochures” with little or no thought as to how to convert your traffic into leads, leadPops focuses on creating digital experiences and lead conversion tools that entice potential customers to take action. Getting a bunch traffic without converting leads is like running the A/C and leaving all your windows down, but a LOT more costly. As the only Conversion as a Service (CaaS) platform serving the mortgage, real estate, and insurance industries, LeadPops helps clients increase sales by converting their anonymous web visitors and into tangible, qualified leads. With leadPops, you get the information you need to build relationships and make more sales. So what does all this mean for you? Well, if you’re doing ANY of the following: Online Marketing, email marketing, social media, affiliate websites, blogging, content marketing, display advertising, organic SEO, local SEO, pay per click, retargeting, video, webinars, etc. Offline Marketing, direct mail, flyers, events, magazines, newspapers, radio, seminars, signage, television, etc. Referral Marketing, networking groups, affinity, BNI, meet-ups, REALTOR® co-marketing, builder co-marketing, credit repair co-marketing, insurance co-marketing, financial advisor co-marketing, CPA co-marketing, attorney co-marketing, etc. …and you haven’t optimized to convert leads, you’re missing out on clients and opportunities daily. In this interview, you’ll learn: What is LeadPops How to get traffic to your website as a loan officer Best practices and fresh ideas in terms of starting with social media Community page vs personal page vs business page Website optimization for leads generation Links we mentioned: https://leadpops.com https://www.linkedin.com/in/andrewpawlak/ https://www.semrush.com/ https://www.zillow.com/ Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Want more truth in Mortgage Marketing? Join our Private Facebook Community: www.MMIPrivateGroup.com<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #35: Branding Lessons from a Top Agent Selling 120 Homes per Year Today we’re doing something a little unique. Our special guest this week is Mike Bjorkman. He’s a top producing Real Estate Agent, selling an average of 10 home every month. Mike is a stud. He’s completed over 4,500 real estate transactions and currently manages over 350 residential properties. Mike is also a well known author, national speaker and trainer for some of the top agents across the country. He has been awarded a seat on the Top 5 Advisory Board and has made his biggest priority protecting, serving and educating his clients. What you’ll hear is some ideas on how you can position yourself in your local area as a mortgage loan originator and begin to build your brand and your presence so you attract top agents and consumer business to you. If you like today’s episode and want us to feature more top agents and talk about how we as loan officers can be more effective in attracting and converting real estate agents to referral partners please let me know. In this interview, you’ll learn: ● How to build your personal brand ● Effective social media branding strategies ● How to get in front of the right Agents ● Importance of the relationship with Real Estate Agents ● What NOT to do when prospecting Agents Links we mentioned: ● http://mikebjorkman.com/ ● https://www.facebook.com/mike.bjorkman ● https://twitter.com/mikebjorkman ● http://clubwealth.com/<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Episode #34 How to Build Your Brand and Boost Your Business With Video Today we’re unpacking this whole concept of video marketing. You’ll hear the best practices on how to incorporate video into your business even if you don’t like to be in front of the camera and do not know what content to produce. If you’re not doing video yet, hopefully after listening to this podcast you will. Our special guests for Mortgage Marketing Radio this week are Ryan Christensen and Ryan Hills of The REsource.tv Here is what they say about themselves: “We at the Resource.tv are committed to keeping you on your feet in the real estate industry. We'll make you laugh, think twice about what you're doing with your business, help you step up your personal expectations, laugh again & get an insider scoop into what's soon to come in the real estate industry without being boring and stuffy.” In this interview, you’ll learn: ● Type of videos that get watched the most ● History behind “The REsourse TV” ● The reasons of the “Loan Officer Video Reluctance Syndrome” ● How to start using video in your business ● New service “Facebook Live” ● Tips on the apps, software and equipment for video creation Links we mentioned: ● http://www.theresource.tv/<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Episode #33 The World’s #1 Small Business Guru Our special guest for Mortgage Marketing Radio this week is Michael E. Gerber. Inc. Magazine calls Michael E. Gerber “the World’s #1 Small Business Guru.” He’s an entrepreneurial and small business thought leader who has impacted the lives of millions of individuals and hundreds of thousands of companies worldwide for over 40 years. As Michael states during our interview, what we do in our in our job activities is not about the day-to-day stuff. The opening and closing loans, meeting with real estate agents and it’s not about just making money. Michaels conviction is that our work needs to be about something more, something bigger. Without purpose and meaning, the routine activities eventually burn us out and it never becomes enough. We don’t want to spend a lifetime doing something that doesn’t give our life meaning. Michael is the author of the mega-bestseller “The E-Myth Revisited” and five other E-Myth books concerning small business and entrepreneurship. Michael has also created an immersive experience called The Dreaming Room: Design, Build, Launch & Grow™ Through the Dreaming Room, Michael helps entrepreneurs and business professionals discover the means to create a new company, or transform an old one, while going to work ON his or her business and life, rather than just IN it — unfailingly reflecting his or her transformational resolve into the actions needed for a company and ones life to flourish. In this interview, you’ll learn: ● How business can be an exciting metaphor for “the way” ● Michaels McDonalds epiphany ● The “mechanics” of a successful business ● What is “The Dreaming Room” ● No “meaning” and no fulfillment Links we mentioned: ● http://www.beyondemyth.com/dreaming/ ● http://www.beyondemyth.com/ ● http://michaelegerbercompanies.com<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #32: How to Automate Your Social Media Marketing When it comes to being active with Social Media marketing, I find Loan Officers are usually in one of three categories. 1) I’m on Social but not getting much ROI 2) I don’t have time for social and not sure what to post 3) My company prohibits me from using social media for business If you fall into any one of those categories, today’s episode is just for you! Our special guest for Mortgage Marketing Radio this week is Jason Lutz. As COO of Derivian Group, Jason is responsible for developing technology to help grow Loan Officers’ digital footprint, driving more business to Loan Officers while improving the consumer’s experience. In essence, Jason’s job is to help you leverage Social Media to stand out, rise above the noise and get clients by working smarter with Social Media and digital tools. So whether you’ve been tinkering with Social Media without much return, you’re a seasoned pro getting monthly referrals or you’ve shyed away from Social Media because of your company’s compliance policy; today’s episode will give you helpful insights into how to make the best of your unique situation. Jason’s company Derivian Group has a host of products, apps and tools that are incredibly useful and beneficial to you in your business. Here’s Just A Few Examples: Rate Alert LO Socialbot BuyerZapp In this interview, you’ll learn about: ● Auto-posting of engaging custom content for Loan Officer on Social Media ● Why you should never post articles from the third-party sources on your social media ● Best practices on frequency of content posting ● What you can do if your company doesn’t allow you to post on a social media ● Capture More Business With: “RateAlert”, “LOSocialbot” and “BuyerZapp” ● How to measure the ROI of social media ● How people buy today Links we mentioned: ● https://www.losocialbot.com/ ● https://ratealert.com/ ● https://buyerzapp.com/ ● [email protected] ● http://www.derivian.com/ ● https://itunes.apple.com/us/app/rate-alert/id979304599?mt=8 ● [email protected]/<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Episode #31 The One Word that Can Change Your Life Can one word really change your life? When it comes to New Year’s resolutions and goal setting most people give up on their resolutions and loose focus on their goals. What if there was an easier way to achieve your goals and become the best version of you possible? Instead of creating endless goals and resolutions, what if you could choose just one word that would become your driving force for the year? No goals. No wish lists. Just one word. Best of all… anyone, anytime can discover their word for the year. Our special guest for Mortgage Marketing Radio this week is Jimmy Page. Jimmy serves as a Vice President of Field Ministry and the National Director of the Health & Fitness ministry for the Fellowship of Christian Athletes. Growing up in the snow-country of Rochester, New York, he became a three-sport athlete in high school and went on to graduate with two degrees from Virginia Tech. For nearly twenty years, he has been a leader in the health and fitness industry, operating wellness facilities affiliated with Sinai Hospital and Johns Hopkins. Jimmy is also a certified Nike Sports Performance Coach and hosts a radio program called Fit Fridays, blending spiritual, mental, and physical health principles that promote abundant life. One Word that Will Change Your Life will inspire you to simplify your life and work by focusing on just one word for this year. That’s right! One Word creates clarity, power, passion and life-change. The simple power of One Word is that it impacts all six dimensions of your life – mental, physical, emotional, relational, spiritual, and financial. Simply put, One Word sticks. There is a word meant for you and when you find it, live it, and share it, your life will become more rewarding and exciting than ever. In this interview, you’ll learn: *The difference between new year’s resolutions/goal setting and the “one word” approach *3 step process to change your life and become a better version of yourself The influence and importance of your “inner circle” *One word success case studies *Your Life Word to leave a legacy Links we mentioned: http://getoneword.com/ https://twitter.com/getoneword<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

In today’s episode our special guest is CEO and founder of Mortgage Coach. Mortgage Coach is a powerful platform that helps position you as a trusted adviser among your clients and referral partners and provides a way for you to deliver information in a concise and understandable way that helps you convert more clients and referral partners. What is a modern mortgage professional? Today people living and breathing on mobile. The days of traditional fee sheets and confusing printouts are quickly waning. Today, consumers demand user friendly graphs, charts and video that make it easy to consume, digest and share mortgage information. Dave Savage calls it a “Total cost analysis.” Dave Savage, founder of Mortgage Coach, has over twenty-seven years of experience as a mortgage executive, business leader, and mobile technology pioneer. By launching Mortgage Coach, Dave has helped tens of thousands of loan officers and millions of homeowners make confident, informed mortgage decisions. Dave is passionate about leveraging mobile technology to reinvent the home buying experience. Dave is a recognized leader in the mortgage industry for his contributions to improve the professionalism and quality of advice that originators provide homeowners. As a mortgage industry leader, Dave has been a speaker at many major industry events, and before Mortgage Coach, Dave was one of the nation’s top loan originators and President of a national mortgage company. In this interview, you’ll learn: ● What it means to be a modern mortgage professional ● What is DNA of a successful loan officer ● How to move from loan officer to trusted adviser Selling advice vs. price Links we mentioned: ●https://mortgagecoach.com ●https://mortgagecoach.com/calendar/ ● https://itunes.apple.com/us/app/mortgage-coach/id586751420?mt=8 ●https://play.google.com/store/apps/details?id=com.mortgagecoach.edge&hl=en ● https://www.youtube.com/user/MortgageCoachEdge ● [email protected]<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

EP #29: How to Achieve What Really Matters in 2017 by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

If you are at the point in your career when you need a boost of motivation, drive to continue with the success you’ve had this past year, or maybe you want to go to that next level in a new year in your business. If you’re looking for somebody to help you believe that it’s possible to double your mortgage loan volume; today’s podcast is really for you. Our special guest for Mortgage Marketing Radio this week is Robert Deiorio (“Bobby D”). American entrepreneur, author and motivational speaker Jim Rohn once said, “If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” For mortgage originator Robert Deiorio, the quote describes perfectly his approach to the business he’s built over the last 18+ years – and the success he’s experienced along the way. “I find that philosophy keeps me focused on what’s most important,” Robert says. “As my family’s primary breadwinner, I’m constantly juggling my family’s well-being with my clients’ happiness. If I want to really make a difference, grow my business and do everything I think I’m capable of doing, I have to find a way. It helps me find the daily motivation to be the top guy in my area.” Robert left a 9-5 insurance job for the mortgage industry in 1997. He enjoyed success within the sub-prime arena until the financial and housing market meltdown. In 2008, with no Realtor® contact and no past database, Robert had to start his career over. You'll hear exactly how he did it on today's episode. In this interview, you’ll learn: Who is “Bobby D” How He Went from $0 to $40M after Starting Over How to Balance Work and Personal Life Why it’s Time to Get “Young” Fast and What That Means Fundamentals of Success and Digital Marketing Links we mentioned: [email protected] Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #27: How Velma CRM Helps You Close More Loans In this episode I’d like to talk about Velma CRM and Marketing Automation. Whether you’re an individual loan officer, you’re in management or you’re senior executive, you probably have some level of the CRM. If you don’t - you definitely need to consider Velma. Our special guest for Mortgage Marketing Radio this week is Brent Emler, Director of Sales & Marketing at Velma.com. Velma.com is a leading CRM in the mortgage industry that should be on everybody’s shortlist. It’s designed and built specifically for the mortgage industry so they understand and get your business: Velma does a lot of different things - Email Marketing, Print and Gift Marketing, Marketing Automation, Search Engine Marketing, Web Design. It offers Enterprise and Individual Accounts based on the needs of the client. Research shows 80% of internet browsing is done on mobile devices. Velma was built using responsive design, meaning its designed with mobile in mind. In this interview, you’ll learn: ● CRM best practices ● How Velma survived the meltdown and became the preeminent choice for mortgage ● Is print marketing dead? ● The most popular Velma marketing campaigns ● How CRM helps you close more loans Links we mentioned: https://www.velma.com<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

What if you could help agents stay top of mind with clients - even after they've sold a home? Do you WhoHub? WhoHub app is the brain child of 28 year veteran of the real estate business, Gordon Wood. As a top agent at McEnearney Associates in Alexandria Virginia, Gordon was continually inundated with questions from clients, sphere of influence, and other agents in his office…“hey, do you know a plumber, painter, home inspector, lender, carpet cleaner, etc.” Gordon thought, there has to be an easier way to store vendors into a master list where his clients and past clients can have 24/7 access through technology, while keeping him “top of mind.” WhoHub leverages the real estate agent’s local knowledge and relationships and keeps them top of mind long after the transaction is closed. The concept of WhoHub is a simple and easy to use app that shines light on its featured players…the REALTOR® and Lender. WhoHub combines the ease of sharing your trusted vendor network with the popularity of in-app messaging. It allows REALTORS® and Lenders to be where their customers live every day–on their smartphone.” Our special guests for Mortgage Marketing Radio this week are Brad LaTour and Wade Vander Molen. Brad LaTour is the Co-Founder & CEO of WhoHub. Wade Vander Molen is the Director of Sales/Marketing for Stewart Title in the Washington DC area and has been a successful Title professional since 2005. Wade earns trust and referrals through helping REALTORS® and Lenders with their marketing. Wade has gained new referral partners in his area by introducing them to WhoHub. In this interview, you’ll learn: ● The origin story of WhoHub ● #1 Reason why REALTORS® and Lenders lose business ● The secret weapon of WhoHub ● Why the “Pay for Play“ online vendor networks is not trusted ● Using the WhoHub in-app messenger Links we mentioned: ● dctitleguy.com ● whohubapp.com<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Are you falling short of your production and income goals? Do you want more referrals from REALTORS®? I’ve spoken to a lot of Loan Officers and many of them say that they want to make more money. However, a lot of them keep seem to have difficulty in achieving long-term, consistent success with agents. They tell me "it's like pushing a rock up a hill." Not fun. I know because I’ve been there. In this episode of Mortgage Marketing Radio, I’m bringing you a solo show that I recorded all about having a predictable sales system in your business - the one thing all successful businesses have. The fact is, unless you have a predictable system, you’re likely to fall short of your production and income goals. With a predictable sales system, as well as consistent actions, you’re not getting off the rollercoaster of swings in loan production and having to figure out where your next deal is coming from. In this interview, you’ll learn: * The 3 ways to grow your business in the Mortgage industry * Why you need predictability in your business * The 3 core functions of a business * How I went from 0 to $37m in closed loans in my second year * Why you need to start teaching agent classes * The number 1 reason people don’t get started teaching classes Links we mentioned: Instant Referrals for Mortgage Professionals The E-Myth books by Michael Gerber The E-Myth Revisited Episode #6 with Shashank Shekhar Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Do you know how to get mortgage customers from Google? The truth is, digital marketing today encompasses a lot more than Google and is always changing. As frustrating as this may be, digital platforms are simply too important to ignore if you want to stay relevant and profitable. Our special guest for Mortgage Marketing Radio this week is Chris Johnstone. Chris is someone I’ve admired for a long time because of his authenticity and truth in Mortgage Marketing. For years, Chris has been helping mortgage companies and professionals make sense of the ever-changing world of digital marketing like Google, Facebook and more. Whether you want more customers from your social marketing, search or paid traffic, or you want to get better at referral targeting and marketing online, Chris has the answers. Chris helps you make sense of where you should put your focus and money. He helps you understand which digital marketing strategy is right for you and your budget. Chris was also kind enough to offer a free website analysis to all MMR listeners as a way to say thanks for listening in to the interview. You can grab that here. In this interview, you’ll learn: The best performing keywords for your campaign A little-known secret about Google Adwords Where to focus your time and money How to get the most results using the least effort How Google has started using artificial intelligence How to get your ratings and reviews to show up on Google My Business Links we mentioned: Jim Cockrum Google Adwords Chris’s website Google My Business Facebook Ads FREE website analysis Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Today, if you don't have the insights and wisdom for mastering the mortgage markets, you'll lose to selling on price vs. advice. Our special guest for Mortgage Marketing Radio this week is Barry Habib. Barry has been a prominent voice and advocate of the mortgage industry for over 25 years. Barry is also the founder and CEO of MBS Highway, a company which helps you interpret and forecast activity in the mortgage rate and bond markets, helping you more intelligent in the advice you give to clients and referral partners. However, what you might not know is that Barry also has a very successful career as a mortgage loan originator with over $2.2 Billion in personal production to his name. We cover a ton in this episode, including the markets, the impact of the election, Barry’s market forecast for Q4 and beyond, what it takes to succeed today as a loan officer versus 5 years ago and how to adjust to the market accordingly. This is a truly insightful episode, in which Barry shares how to become a better, more informed and more professional mortgage loan originator leveraging knowledge and market insights to influence more clients and referral partners to choose you as their lender of choice. In this interview, you’ll learn: How to succeed in today’s market versus 5 years ago How to move beyond just providing information Barry’s market predictions The impact of the coming election Barry’s advice to his twenty-year-old self Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Episode #22: Getting Compliant With Your Social Media We’ve covered the importance of social media in previous episodes and know that we simply need to be on social. However, sometimes we can get nervous about compliance. Our special guest for Mortgage Marketing Radio this week is Ryan Bell. Ryan is the Chairman, Chief Product Officer and Chief Technology Officer of Gremln Social, a platform which deals with social media compliance. Gremln offers all of the brand monitoring, analytics and scheduling features of other software, but in a compliant manner. In Ryan’s words, they’re a “social media marketing suite, wrapped in a security blanket.” What’s more, you can have an existing library of resources, pre-approved by compliance, that are ready to share across your social channels. In fact, Gremln Social has been so well received, that they’ve been endorsed by the American Bankers Association. Gremln’s number one focus is providing the tools to help you streamline your social media marketing needs, save you time & money and make you a more effective marketer. In this interview, we chat about the business aspects of social media compliance in the mortgage industry. In other words, how to be engaged and active on social media in a compliant way. In this interview, you’ll learn: The challenges with social media (and how Gremln can help) How to use Gremln to analyze and distribute your content How Gremln assists with calculating your social ROI The best social media channel for conducting detailed searches How to prepare for Facebook Live and other live video Links we mentioned: Gremln Social Brand Guardian (coming soon) Gremln Blog Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>