Mortgage Marketing Radio

Episode #21: Getting Mobile Friendly With Easy Mortgage Apps Is your loan process mobile friendly? This week’s episode we’re talking about how to create a mobile friendly experience for your clients and referral partners. Our special guests for Mortgage Marketing Radio this week are Clint Morgan and Michael Kelleher. Clint is the Senior Vice President and Chief Lending Officer of Ruoff Home Mortgage, while Michael is the president of Easy Mortgage Apps, who provide mobile solutions for the lending industry. Easy Mortgage Apps allows you to keep buyers and partners informed and engaged via push notifications, allowing them to interact with the whole process and learn more about their loan without having to rely on emails. As Michael mentions in the interview, there are two approaches to mobile strategy. Either you view it as a “ticking the box” activity whereby you simply have a mobile business card or responsive website, or you adopt the approach that Clint has taken using Easy Mortgage Apps with an end-to-end mobile friendly user experience. Listen to the interview: The fact is that times are changing, and it’s not just millennials who expect a mobile friendly loan process. Simply put, you need to embrace mobile activity in your business today or be left behind. In this interview, you’ll learn: • How loan officers can leverage mobile apps • What it means to be truly native and why it matters • Where and how to integrate mobile into your sales process • The number one advice when developing your own mobile app • Unconventional ways to use a mobile app in your business Links we mentioned: • Easy Mortgage Apps • Email Michael • Email Clint • Ruoff Home Mortgage app Finally, Michael very generously offered $500 off the implementation fee to all Mortgage Marketing Radio listeners when you mention the show. Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show. Finally, you can subscribe on iTunes to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Episode #20: Katie Lance: Get Smart with Social Media Are you leveraging social media to its full potential? How are you using social media in your mortgage business? Are you taking advantage of the increased potential for engagement or is it something you’re still neglecting? Our special guest for Mortgage Marketing Radio this week is Katie Lance. Katie runs a social media marketing consulting company focused on helping real estate professionals and mortgage companies get smart with social media in order to build their businesses and drive engagement with their audience. [episode image] In our interview, Katie shares her opinion on the popular “should you be everywhere?” debate and also gives some great advice on how to know which platforms you should be on and when to add a new one. We also discuss whether or not you should automate your social media, as well as how to take the online world offline to grow your relationships and generate new leads. Listen to the interview: [smart podcast player] Social Media is a marathon, not a sprint and you need to be consistent, regardless of the approach or platform you choose. Katie shares her top tips for managing your social strategy to help you get smart and get clients with social media . In this interview, you’ll learn: • How to identify which social platforms are right for you • Tips for using Facebook Live • How to stand out from all the social media “noise” • Converting social interactions into meetings with new leads • How to curate content to save time and add value to your audience Links we mentioned: • #GetSocialSmart Academy • Facebook Live cheat sheet • Facebook lists • Canva for Work • Inman Connect Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio and you can subscribe to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Episode #19: How to Automate Your Marketing with Unify CRM How are you nurturing your business relationships? When it comes to managing your database of customers and automating marketing activities, there’s a lot of noise and buzz around which CRM tool to use. Our special guest for Mortgage Marketing Radio this week is Scott Benson. Scott is the national sales manager for Unify CRM, with over 22 years of experience in the lending and technology marketing industry. Scott has not only worked for multiple CRM companies, but he’s also studied the industry from a broad perspective and analyzed all the options out there. He decided to work for Unify because of what they offer and bring to the market for Mortgage Loan Originators. Listen to this interview and you too may discover that Unify really is the hidden CRM gem of the mortgage industry. If you don’t have a CRM, you’re up against the never-ending struggle to automate marketing activities, nurture relationships and engage new leads. Scott shares exactly how you can streamline your business using a CRM in our interview. In this interview, you’ll learn: How a CRM can you save you more money and time The #1 thing top producers do every day How to automate your marketing activities How Unify simplifies your CORE training What you should be looking for in a CRM tool Links we mentioned: Unify Features The CORE Training Email Scott National MBA Convention Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show. Finally, you can subscribe on iTunes to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #18: Breaking Free of Limiting Beliefs with Rene Rodriguez by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

As a Mortgage Loan Originator, have you ever struggled to attract top-producing Real Estate Agents? How would your business benefit if you collaborated with real estate agents across the entire buyer life cycle? Our special guest for Mortgage Marketing Radio this week is Joe Welu. Joe is a real estate industry expert, entrepreneur and the founder of Total Expert, the first enterprise-grade co-marketing software platform for the real estate mortgage industry. In our interview, Joe discusses how to make co-marketing work in your business, as well as some of the most effective things Mortgage professionals are doing to capture top producing agents. He also shares some high-quality questions to ask in order to find the right partner for your co-marketing efforts, as well as some of the specific channels you can use inside Total Expert. An important thing to remember is that there’s no “one size fits all” to co-marketing, it really depends on the type of market you’re in, the type of loan officer, agents, etc. which Joe explains in the interview. In this interview, you’ll learn: *What real estate agents are really looking for *The best methods of co-marketing your business *The smartest thing you can do as a Loan Officer *When co-marketing works best *How to ensure you have the right partner on board *How to present your co-marketing proposal to a Realtor Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show. Finally, you can subscribe on iTunes to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

What are your customers saying about you? Social proof has become an incredibly powerful metric when it comes to doing business. The fact is, doing a mortgage is a very risky proposition, so potential customers are constantly looking for businesses like yours and more importantly, what other people are saying about you. If people are saying good things about your business, why wouldn’t you want to put that everywhere? And why let one bad review spoil your online reputation when you have a potential pool of happy customers? This week we have not one, but two special guests for Mortgage Marketing Radio: Scott Harris, founder & CEO and Craig Pollack, VP of Business Development, both of SocialSurvey. SocialSurvey is doing some amazing work to help mortgage professionals leverage reviews and testimonials to build their online reputation management, drive leads and referrals, build their presence online and have a professional image that people can visit to learn about you as a company. If you’ve ever been curious about social surveys and how to put them to work in your business to drive leads, engagement and referrals, then this episode is for you. The truth is, if you’re not managing your online reputation, it’ll manage you. As Scott and Craig mention in the interview, doing nothing with your reviews is basically throwing money away. SocialSurvey takes everything you should be doing to leverage these reviews, such as social sharing, and automates the whole process for you. Scott walks through the entire process, right from collecting reviews to sharing them on your business’s various online channels and following up with unhappy customers. In this interview, you’ll learn: How to promote a favorable reputation for you and your business How to repurpose reviews and testimonials to build brand presence How reviews affect your business’s Google ranking How to ask your customers for reviews the correct way (and when to do so) A small, genius hack to optimize video reviews from your customers Best practices for mortgage professionals to implement a social survey strategy How to leverage your past database of previous customers Links we mentioned: SocialSurvey Scott Harris on LinkedIn Craig Pollack on LinkedIn SocialSurvey Promo Video If you’d like to get involved and introduce SocialSurvey to your company, get in touch at Craig Pollack at [email protected] or dial 1-888-701-4512 where the team will get to know who you are and what you’re looking to accomplish. You can also get a free 30-day trial of the SocialSurvey individual account to test out before approaching your company with the Enterprise plan (which automates the entire process). Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Also, you can leave a rating & review for Mortgage Marketing Radio on iTunes. That way, it helps other professionals discover the show. Finally, you can subscribe on iTunes to get all new episodes when they are released.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

On this episode of Mortgage Marketing Radio, our guest is Sam Parker, founder of MyCreditGuy.com Sam share the truth about credit restoration and credit repair and how his company is helping Mortgage Loan Officers get back to the closing table by helping quickly restore homebuyers credit so they can qualify for a home loan. Listen, learn and leave us a review or comment.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

In this episode of Mortgage Marketing Radio, David Krushinsky of Skyline Home Loans reveals his strategy and tactics for hosting client appreciation event and REALTOR lunch-n-learns.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #13: NextGen Video Marketing with VidVerify by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Use these 5 simple steps to help you host REALTOR® classes to quickly and easily capture more REALTORS®, build trust and get more referrals: Step 1: Understand the Mindset of Real Estate Agents – This is one of the most important exercises to complete if you want to succeed in attracting agents. You need to understand why agents say things like “I already have a lender” just to get rid of you. Most Loan Officers never take the time to understand how to influence agents. Don’t be one of those people! Step 2: The Traditional Sales Model is Broken – Are you still trying to attract Agents by cold calling, door knocking, and promising “great rates and great service?” To succeed with Agents, you need to flip the funnel and put yourself in the power position. This guide will show you how. Step 3: The New Rules of Sales and Marketing – Before you can expect to win Agents trust and referrals, you need a platform and messaging centered on engagement and sharing of relevant content that informs, educates, builds trust and ultimately leads to a conversion. Step 4: Do You Have a System or Do You Wing It? Building a steady stream of Agent referrals doesn’t happen without building a proven process to get you in front of agents and having conversations with Agents every week. An empty funnel leads to an empty pipeline. A system is the solution to consistent success with Agent referrals. Step 5: Hosting Agent Classes…Your Secret Weapon – Being in-person vs. online allows you to build trust faster, develop more rapport and “like-ability” which leads to getting referrals faster and building more loyalty.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #11: Elizabeth Rose: Millennial Marketing and REALTOR Classes by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #10: Chris Lamm Getting Serious About Your Career by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #9: Bob Burg Bestselling Author of The Go-Giver by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #8: Tom Ward on Being a NexGen Mortgage Originator by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #7: Shashank Shekhar: Top 200 Originator by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #6: Blake Andrews: Give Back Homes by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #5: Michael J Maher by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep #4: Truth and Lies About Online Marketing with Scott Shang by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Ep# 3: Personal Branding Mastery: Tim Davis by Mortgage Marketing Institute<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

In this episode, Mikel Erdman, founder of mySMARTblog takes us through his journey from enlisting in the Army to Mortgage Originator. Today Mikel helps Mortgage professionals generate repeat and referral business using social media marketing and technology automation. Lot's to learn and do from this episode.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>

Wade Vander Molen is the Director of Sales for Stewart Title in the DC area. He's quickly become a top producer by teaching Realtors and Lenders how grow their business with a variety of marketing tools, through his blog, YouTube channel and educational seminars. Want to quickly capture market share and boost your agent referrals? Listen to Wade and learn how.<p>Mentioned in this episode:</p><p><strong>MortgageMarketing.pro</strong></p><p>Get more agent referrals, with https://MortgageMarketing.pro</p>