Marketing Tips for Doctors

In this episode, Barbara and Jude discuss: Leveraging your content through roadmapping. Jude’s business evolution and discovery of video storytelling to build deeper connections. Investing in yourself to grow your business and further serve your clients. Key Takeaways: Asking questions to unravel your story and who you are is how you can leverage your

In this episode, Barbara and Brian discuss: The best place to get reviews and when to ask for reviews. Handling negative reviews and unhappy patients. Leveraging reviews to increase business. Key Takeaways: Asking for reviews can be uncomfortable, but it is something

In this episode, Barbara and Ryan Cote discuss: Using various online platforms to drive traffic to your website and build authority in your field. How to best integrate print and digital marketing to expand local outreach. Various ways to improve your website ranking and SEO for Google. Key Takeaways: Use Facebook's advertising platform and its

In this episode, Barbara discusses: Learning the difference between telling a good story versus a great story. Michael's Hauge story telling formula to help sell your brand and attract new clients. How to elicit emotion in order to draw clients to your practice. Key Takeaways: People make emotional decisions then rationalize them with logic.

In this episode, Barbara and Lawrence Cazan Cassini discuss: The evolution of Lawrence’s career in the wellness and preventative health sector. The development of a new biomarker scanner used to measure levels of antioxidants in skin cells. How knowing a patient’s antioxidant absorption can help tailor a diet specific to their needs. Key Takeaways:

In this episode, Barbara and Doug discuss: Using a podcast to boost your community Distributing your podcast Figuring out your show format Key Takeaways: A podcast can be an engaging tool in social media Make sure to use royalty-free music, otherwise you risk your podcast being bumped Having the goals of your podcast outlined

In this episode, Barbara and Steve discuss: Ways to get referrals Profiling your ideal client: know who you are marketing for Paid Media Key Takeaways: If you remove the risk from the person you are asking, then referrals are much more likely to come Creating a referral pad or a book to hand out to

In this episode, Barbara and MacKenzie discuss: The advantages of choosing Blubrry Tools and client data Blubrry offers Tips to think about when starting a podcast Key Takeaways: Blubrry’s philosophy is your podcast should be yours and be in your control The more links and relevant information you include in your episodes and notes, the more people will be able

In this episode, Barbara and Wendy discuss: Causes and effects of procrastination Why it’s not your fault when you are procrastinating How laughing therapy works and the power in knowing silliness counteracts dread Key Takeaways: You can’t just will yourself out of or through something You temporarily lose your ability to access how smart

In this episode, Barbara and Gayle Carson discuss: Speaking Engagements and their benefits Tips to get on radio shows Topic is key, make them cliffhangers Key Takeaways: Establish yourself as an expert in your niche Have a message they want to hear, present it in a way that they want to receive it and

In this episode, Barbara and Andrea discuss: The difference between trademark and copyright Andrea's program called Legalpreneur The difference between an LLC and a S Corporation Key Takeaways: The difference between Andrea being an attorney and online services that provide templates is that Andrea is an actual attorney and has a physical office When

In this episode, Barbara discusses: The top 7 count down of ways to market at an expo, show, or conference. Sweetening the pot to entice contact info out of your target market. Creating win-win situations out of your marketing campaigns. Key Takeaways: Customize your giveaways to your company. Consider who you are attracting and

In this episode, Barbara discusses: Benefits of outsourcing digital marketing How digital marketing experts can contribute to your practice Why companies choose to outsource Key Takeaways: You can maintain consistency when outsourcing digital marketing - experts are at your disposal and can research, create, and implement marketing strategies Different projects require different marketing strategies All

In this episode, Barbara and Jenna discuss: How Klara can help with communication in your practice. How branding, acquisition, and customer success can help your business to succeed. Why word of mouth marketing is so powerful and effective for businesses. Key Takeaways: Having a happy patient base can bring in more referrals and growth to

In this episode, Barbara and Geoffrey discuss: The recent resurgence of storytelling. Key techniques for storytelling. The importance of making storytelling part of your arsenal. Key Takeaways: Avoid teaching information, details, or tangents within a story. Let the story be the story. Use epiphanies and descriptive language to connect to your audience. Ted

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In this episode, Barbara and Clint Arthur discuss: How to become a celebrity entrepreneur in five steps. Why becoming a bestselling author and award recipient builds credibility as an expert in your field. What local TV, news, and talk show appearances mean to your customers and prospective clients. Key Takeaways: If you don’t have

In this episode, Barbara and Clint Arthur discuss: What celebrity entrepreneurship means for your customers and business prospects. The Celebrity Launchpad program and the transformation from entrepreneurial expert to celebrity in your field. Acceptance process into the Celebrity Launchpad program, success rate, and money-back guarantee. Key Takeaways: The goal is to appear as a

In this episode, Barbara and Dr. Williams discuss: How the “new patient experience” relieves anxiety for patients and builds trust. How web-centric marketing strategies will increase website traffic. Growing a successful practice through patient referrals and hiring associates. Key Takeaways: The principles of effective dentistry practice can translate across any business. Connecting with clients

In this episode, Barbara and JJ Flizanes discuss: The increasing burnout rate among medical professionals and tools for identifying contributing factors. Marketing strategies to increase visibility and steps for self-promotion. How to strengthen your brand and the role that passion plays in inspiring an audience. Key Takeaways: When evaluating daily habits,

In this episode, Barbara and Kevin discuss: The importance of mapping out a plan based on a client’s needs. How hiring a medical strategist with the experience of owning a practice provides a deeper understanding of the patient's needs. Understanding how to navigate the fine line between marketing and compliance requirements of the FDA

In this episode, Barbara and Annie discuss: How to identify media assets and how it impacts the PR strategy for each client. Why traditional type of thinking about publicity no longer works to empower authors and experts. Strategies to elevate your profile, media bio, and branding through the use of substantial brand media assets.

In this episode, Barbara and Pat Quinn discuss: The big thing that most people miss when telling their story. The two types of presentations that do not attract clients. Why recording the audience is more important than recording the stage. Key Takeaways: Structuring your story means what you put in the

In this episode, Barbara Hales and Greg Rollett discuss: The importance for business professionals to own their own media content Cost-effective strategies to create, post and promote online media How media sets businesses apart from competitors within the same field Key Takeaways: A professional’s most effective marketing tool for building relationships with

In this episode, Barbara Hales and Nick Nanton discuss: How DNA takes clients from being unknown to celebrity status within their industry How to obtain credentials and credulity to help people understand their clients are the trusted expert Steps to becoming a media authority and considered a more credible expert from others in the

In this episode, Barbara Hales and Travis Lee discuss: Why 3D mail is opened and read while traditional direct mail goes unopened and directly into the trash can. How to use 3D mail to attack new customers, keep existing customers and reactivate your lost customers. Proven techniques and strategies to consistently positive returns of

Welcome to Marketing Tips for Doctors with Dr. Barbara Hales! This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show