041 Gary Schneeberger: How to Bite the Dog
In this episode, Barbara and Gary discuss: The 3 ways that you can commit […]
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Show Notes
In this episode, Barbara and Gary discuss:
- The 3 ways that you can commit news.
- The purpose of the press and reaching their audience.
- The best practice for effective PR.
Key Takeaways:
- The best way to commit news is to upset the expectation.
- The easiest, cheapest way to keep track of your area of expertise fits in the media and what’s going on in the culture is to use Google Alerts.
- Target your press releases to the proper audience.
“Effective PR isn’t rocket science and it’s not dumb luck. It’s the wise leveraging of expectations and opportunities in the media and in the marketplace.” — Gary Schneeberger
Connect with Gary Schneeberger:
Twitter: @gschneeberger
Website: weroar.la
Book: Bite The Dog: Build a PR Strategy to Make News That Matters
LinkedIn: Gary Schneeberger
Instagram: @garyschneeberger
Connect with Barbara Hales:
Twitter: @DrBarbaraHales
Facebook: facebook.com/theMedicalStrategist
Business website:www.TheMedicalStrategist.com
Show website: www.MarketingTipsForDoctors.com
Email: [email protected]
Books:
YouTube: TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales
The post 041 Gary Schneeberger: How to Bite the Dog first appeared on The Medical Strategist.