Marketing Tips for Doctors

Tsao Lin Moy In this episode, Barbara and Tsao discuss: What is the difference between Western Medicine and East Asian Medicine? How Acupuncture works and how it’s beneficial to us. How Acupuncture can help in women’s fertility. Key Takeaway: “A certain level of commitment and discipline is necessary to

In this episode, Dr. Barbara Hales discusses: The Shiny Penny Syndrome How to outsource businesses and medical practices What to know when vetting companies to outsource services How Marketing can help with building a Medical Practice Key Takeaways: “You have to invest time and effort into one thing. If that is working well, you

In this episode, Barbara and Nick discuss: How does Zoco differ from other networking organizations? What are the different types of people who are very keen on networking? What are some of the tips Nick has to get the most out of networking? Key Takeaways: " You have to be passionate about your business and

In this episode, Barbara and Jonathan discuss: Why it is important to sustain the connection with someone How to traverse the Reconnect journey—a book written by Jonathan Sprinkles How Telehealth changes everything during and post-pandemic Key Takeaways: “The toughest part there is, comes when you look at yourself and have to figure out how

Ridgely Goldsborough In this episode, Barbara and Ridgely discuss: How to determine your mind type What are the 7 Mind Types How these mind types actually help you to do well. Key Takeaways: "It's so important to understand who you are, and how to express who you are.” – Ridgely Goldsborough “I want to remind

Dr. Kylie Burton In this episode, Barbara and Kylie discuss: How to find answers, healing, and hope for those with impossible health struggles, even if they've been told that their labs are normal How to interpret the labs differently than the average physician How functional medicine differs from traditional medical care Key Takeaways: "

Suzy Prudden- Itty Bitty Books In this episode, Barbara and Suzy discuss: how to use your book as a blueprint for business your book is your marketing tool how a book can bring you more leads and clients that a book establishes you as an authority Key Takeaways: " When you give

Michael Athmer In this episode, Barbara and Michael discuss: How to make your business life easier with a PEO Outsource your business payroll and taxes 1099 vs. W2 Key Takeaways: " Look at employee leasing or PEO and you'll be surprised that it can be a really big benefit at a very reasonable

In this episode, Barbara and Henry Klauke discuss: Improving your business with email marketing Frequency of sending out emails How to Avoid going into the Spam Folder Key Takeaways: "Use the 80-20 rule. For 80%, give tips, information, blogs, and information. The other 20% is where you give your call to action "

In this episode, Barbara and Jarod discuss: What search engine marketing is and the different types of SEM. How a medical practice can maximize their return on investment from any marketing campaign. What an exciting or creative ad is and what it looks like regardless of the industry you are in. Key Takeaways: You

In this episode, Barbara and Susan Meier discuss: How to refresh and reinvent your brand Key steps in brand strategy Signature colors The right icon for you Key Takeaways: "Think outside of your own product or service and how that impacts your audience. Start really with an understanding of who that person or organization is,

In this episode, Barbara and Michelle Dickinson discuss: Eradicating the mental health stigma within the own workplace How to address depression in First Responders during the Pandemic Improving outlook on a daily basis Key Takeaways: "People are struggling and they don't want to talk to anyone. Social media platforms provide a sense of community for

In this episode, Barbara and Gary discuss: Cybersecurity systems and its extension to email marketing as well Why people hit the spam button and how you can avoid it Why people get blacklisted and how you can avoid it Key Takeaway: " Format your email so that it looks good on both the computer

Andy Zapata In this episode, Barbara and Andy discuss: Using telehealth in this Pandemic and which one is best Key performance indicators to use in a medical practice System to scale a medical practice How to choose influencers Key Takeaway: "Doctors and health professionals need goals- weekly, monthly, quarterly, yearly goals

Barbara Turley In this episode, Barbara and Barbara Turley discuss: Outsourcing administrative tasks to trained virtual personal Five reasons having a virtual assistant doesn't work The Lemon Squeeze technique Key Takeaways: "What you want to have is a great process, a great tool, and a great person trained effectively to run an

Christian Allen In this episode, Barbara and Christian discuss: Alternative wealth-building strategies How to get a "Retirement accelerator" Investment Optimizer Key Takeaways: "The key is the alternative space- there's often a better risk-adjusted return, meaning that you can take less risk and get a better return, sticking with

In this episode, Barbara and Steve discuss: The 7 fool-proof tactics of referral marketing. The power of having a book (no matter how short or long). Referrals through presentations, both online and in person. Key Takeaways: You need to have a social media profile that represents you well for when referrals come to find

In this episode, Barbara and Jennifer discuss: Being in social media, not on social media. What to focus on with your marketing when you have little money or time. Utilizing your employees as marketers effectively. Marketing cross-generationally. Key Takeaways: The more reviews you get, the more juice you give to the search engines. People

In this episode, Barbara and Spencer discuss: Talking to your patients to put yourself in their shoes when considering marketing. What digital metrics you should pay attention to as a healthcare professional. Website accessibility, marketing, and HIPAA compliance. Key Takeaways: Pay attention to the language that the patient or client uses compared to

In this episode, Barbara discusses: The buy-one-give-one model of business giving. Evolving your business to make a positive impact on communities in need. Knowing why you are giving to a good cause. Key Takeaways: Dozens of companies out there found a way to do a buy one give one model that fits well with

In this episode, Barbara and Michele discuss: What makes Simplicity by Michele great for skin using her 30+ years of Dermatology practice experience. The purpose of the different Simplicity by Michele products. Creating products to help serve your patients better. Key Takeaways: There are days where you don’t need sunscreen, but only when you

In this episode, Barbara and Cory discuss: Taking part in the community, not just existing in the community. Growing practice in a small town. A mastermind for men - creating a community of inclusion and fighting isolation. Key Takeaways: Create an atmosphere that is so inviting that people actually want to be there and

In this episode, Barbara and Mike discuss: Why Mike started OrthoLive and Spring Health Live and how he marketed and promoted those. The process of a telehealth call. The benefits and dangers of telehealth. Key Takeaways: As a small startup company, when you're talking about other companies that are much larger, the hardest thing

In this episode, Barbara and Mike discuss: A shook versus a book. Top three reasons a main street business owner should consider becoming a published shook author. The process of writing a shook and how to decide how to publish it. Key Takeaways: Physical printed books are still seen as objects of value.

In this episode, Barbara and Robert discuss: Setting personal and professional visions. Breaking your vision into baby steps that are actionable and manageable. Being involved in your local chamber of commerce. Key Takeaways: Utilize this unique time we have now to analyze your processes and make your patients and clients happier. Leverage your team

In this episode, Barbara and Lunide discuss: How you get up, dress up, and show up every day. 9 actionable items in HitSavers. Keystone habits that transcend small wins to lasting benefits. Key Takeaways: The attitude of gratitude will elevate your altitude. Your willpower is strongest in the morning - by making your bed,

In this episode, Barbara and Josh discuss: Why physicians need to have a social media presence and how to choose your social media platform. Working with influencers in your community with a targeted and engaged audience. Being conscious of your marketing, social media, reviews, and other content talking about your business. Key Takeaways: You

In this episode, Barbara and Jay discuss: Jay’s transition from chiropractor to coach. The three keys to living a balanced and joyful life. Living a Triple P life. Habits that lead to success in life. Key Takeaways: Choose how you are going to show up each day rather than allowing the outside circumstances to

In this episode, Barbara and Colin discuss: How healthcare providers can save $100,000 on their next lease renewal. Top mistakes that health professionals tend to make in lease agreement negotiations. Pros and cons between leasing and buying and how to make that decision. Choosing the best real estate professional to help serve your needs as

In this episode, Barbara and Jarod discuss: What search engine marketing is and the different types of SEM. How a medical practice can maximize their return on investment from any marketing campaign. What an exciting or creative ad is and what it looks like regardless of the industry you are in. Key Takeaways: You

In this episode, Barbara and Paul discuss: What makes a good domain name. Branding on domain name extensions and what makes a domain name valuable. The role of domain names in SEO Key Takeaways: If you choose an extension other than .com, it needs to be part of your brand. If a domain name

In this episode, Barbara and Sarah discuss: Freeing up time without it costing a fortune in operating expenses. Cleaning up your emails and social media accounts and repurposing created material. Having a social media platform as a medical professional. Staying connected and investing in yourself. Key Takeaways: Match your marketing to your ideal client

In this episode, Barbara and John discuss: What SEO stands for and how it can help grow your business. Pushing versus pulling to get users to find you. Claiming your Google My Business. Key Takeaways: There is more to SEO than just building a website. You have to understand the user intent. It’s a

In this episode, Barbara and Lori discuss: How Lori struck out on her own and grew her business from a one-woman show at the kitchen table to her current 2 agencies. The myth of work-life balance. Lori’s work and activism with suicide prevention and awareness. Key Takeaways: When you are stepping away from work,

In this episode, Barbara and Peter discuss: How Peter decided to become a Podiatrist and then continued into consulting. Biggest problems with doctor owners and business owners. The future of private practice. Key Takeaways: Things are hard now, but it will get better. It’s all about mindset - things are going to go well.

In this episode, Barbara and Judith discuss: Why physicians should write a book. How a book can get the media’s attention. Having control of your book from beginning to end. Key Takeaways: Having a book reinforces your expertise and starts building media influence. Do not get caught up with all your book knowledge. You

In this episode, Barbara and Gary discuss: The 3 ways that you can commit news. The purpose of the press and reaching their audience. The best practice for effective PR. Key Takeaways: The best way to commit news is to upset the expectation. The easiest, cheapest way to keep track of your area of

In this episode, Barbara and John discuss: The hunger of those online for experienced, knowledgeable professionals to follow. Earning the trust of the consumer through social media and online content. Utilizing social media as a lead in to working with you more closely. What a platform personality archetype is and how to utilize your archetype

Using data to market Doctors' practices and the use of telehealth (with automation of communications) Principle_WebBased_Launchpadds_Logo.png In this episode, Barbara and Bobby discuss: Creating dynamic content for your potential clients. The future of the delivery of medicine and medical care even beyond the current pandemic. Connecting any program you are using now to Launchpadds. Key

The Best Approaches to Manage Anxiety (helpful for all physicians for their patients during this pandemic) Katherine-on-beach-1-300x200.jpg In this episode, Barbara and Katherine discuss: Taking care of ourselves first - it’s not selfish! Top relationship practices to promote family health. Managing this time of uncertainty and finding purpose and focus. Key Takeaways: Self-care is about

All the Benefits of Medical Office In-House Staff with a Virtual Assistant In this episode, Barbara and Danielle discuss: The role of a virtual assistant in a medical office. What a VA can do and how they can be HIPAA compliant. Questions to ask when looking for a Virtual Assistant. Key Takeaways: Many virtual assistants

In this episode, Barbara and Andrew discuss: How Telehealth services can be utilized by doctors. The changing of telehealth right now due to the Coronavirus. Different forms that telehealth can take. Key Takeaways: While recently popular, telehealth has been used for years, including by the VA for psychiatric services for a backlog of patients, and

Platt Pictures 064.jpg Stress & Increased Adrenaline CAN be treated successfully with hormones In this episode, Barbara and Michael discuss: What doctors need to know about the CoronaVirus and adrenaline. Conditions caused by and related to excess adrenaline. How to reduce the adrenaline in our bodies and other benefits of progesterone. Key Takeaways: The brain

susiemoore0281.jpg In this episode, Barbara and Susie discuss: The control that we have inside, both in our homes and in our minds. Coaching versus therapy. Social distancing versus emotional distancing. Key Takeaways: The judgment from others is what keeps us stuck. Coaching is about being only in the present and living an incredible life now.

AZ7B2122.jpg In this episode, Barbara and Elizabeth discuss: Breaking the patterns of habitual or emotional eating and the well-worn paths to the kitchen. 3-Step plan for breaking the patterns. Checking in to your emotions and recognizing how it is affecting your body. Key Takeaways: Being aware of our actions is half the battle to changing

In this episode, Barbara and Gin discuss: Getting started with your own meditation practice. Science backed meditation. Ways to meditate, other than the traditional sitting still. Key Takeaways: When you take the time to do yoga or meditate, you will find time expand and open. The genes involved in stress response are turned off,

In this episode, Barbara and Marcella discuss: The need for retraining women to stand out and take credit for our accomplishments and authority in a way that is recognized by all. The five keys for authority Crashing through the glass ceiling with women supporting women and men supporting women. Key Takeaways: We have to

In this episode, Dr. Barbara Hales discusses: How telehealth solutions are changing the handling of the pandemic. The steps being taken by HHS and CMS to expand telehealth services. The ever-changing environment of resources for COVID-19. Key Takeaways: Call ahead before you go to the doctors to do what you can to ensure 6

Justin Goodbread: Finances Made Simple to Reach Your Goals In this episode, Barbara and Justin discuss: What it takes to grow a business for a profit. Planning your leadership is a key for growing your business to a profit. What it takes to sell your practice to different types of buyers. Key Takeaways:

In this episode, Barbara and Nick discuss: What copywriting is and, more specifically what conversational copywriting is. The shift from hard-charging to conversational copywriting in your marketing messages. Tips for better results in conversational copywriting. Key Takeaways: Copywriting is the craft of using words to sell and it is everywhere. With conversational copywriting, imagine