Marketing, Media & Adtech

🎙️ The ADOTAT Show – Hosted by Pesach LattinWelcome to the episode that brand safety tools wish never existed.In this chaotic, hilarious, and dangerously insightful installment of The ADOTAT Show, host Pesach Lattin sits down with Brian O’Kelley — the legendary co-founder of AppNexus, the original architect of modern programmatic, and the only person alive who has both crashed CNN.com and reimagined how we think about suitability, AI, and the ad tech status quo.Together, they unpack the uncomfortable truths of digital advertising, including:🔥 Why traditional brand safety tools are medieval nonsense🧠 How AI can actually understand context (and why that terrifies some vendors)👀 What happens when bots unionize and demand PTO📉 Why most point solutions in ad tech are either obsolete or about to be🧩 How Brian’s building toward a world where every brand has its own AI agent😱 And yes, the time he crashed a fifth of the internet from a basketball courtThis is NOT a sanitized fireside chat. This is a full-blown tech therapy session meets startup roast meets future-of-advertising manifesto, where nothing is off limits and no acronym is safe.💡 Sponsored By:Troutman Amin – The legal team you call when you accidentally disrupt an entire industry. Smart, surgical, and ready to keep you compliant without killing your momentum.Incremental – The measurement platform that tells the truth, not just what your media buyer wants to hear. Real lift, real outcomes, no smoke, no mirrors.📌 Subscribe to stay ahead of the industry curve.📢 Drop a comment if you’ve ever been flagged as unsafe by a keyword blocklist for saying “funeral.”👁️‍🗨️ Stay bold. Stay curious. Know more than you did yesterday.#ADOTATShow #BrianOKelley #AdTech #AI #ProgrammaticAdvertising #BrandSafety #Suitability #Incremental #TroutmanAmin #AdvertisingInnovation #Scope3 #PesachLattin

What do a cold wash detergent commercial from the 1980s, a Shih Tzu named Birdie, and Dynamic Creative Optimization have in common?Apparently, everything—when Fred Godfrey is on the mic.In this week’s wildly entertaining and unexpectedly emotional episode of The ADOTAT Show, we’re joined (again) by the inimitable Fred Godfrey, CEO of Origin and the most honest man in adtech, whether the industry likes it or not. And no, we’re not trying to get rid of him. We wouldn’t dare.This isn’t your typical “best practices” snoozefest. This is a deep, hilarious, and slightly philosophical conversation that blows open the safe, soulless walls of performance marketing and asks a far better question:👉 What if the best ad doesn’t try to sell you anything at all?💡 In this episode, we cover:Fred’s childhood obsession with a detergent ad that just said “brrrr”—and how that minimalist storytelling still crushes 99% of today’s over-engineered brand content.Macy’s holiday ads and the British-inspired art of emotional storytelling that makes people cry and shop.Why DCO isn’t the villain—but how we’ve used it like a blunt object instead of a scalpel.How modern ads lost their soul chasing CTRs, and how to bring back curiosity, memory, and actual resonance.The myth of personalization and the horror of creepy geo-inserted “Hey, [CITY]!” ads.The ROI of saying less. Whispering instead of screaming. Leaving space for the viewer to feel something.And yes: Birdie the Shih Tzu, who has stronger opinions on storytelling than most strategy decks you’ve seen this year.🔥 This episode is for you if:You’re tired of being told “optimize more” when your gut knows the problem is creative bankruptcy.You believe branding can be emotional and effective—but the industry’s forgotten how to get there.You want to make ads that people remember 30 years later—not ones they skip after 3 seconds.You miss the days when advertising was closer to art than algorithm.💬 Drop us a comment if you’ve ever made an ad that made someone cry, laugh, or actually remember your brand a week later.👍 Like this episode?🔔 Subscribe for more irreverent, insightful interviews with the smartest (and weirdest) minds in marketing.🐾 Share with your favorite creative director, brand strategist, or dog lover with ad fatigue.Huge thanks to our sponsors Incremental and Troutman Amin—for making sure this show stays on air and isn’t replaced by a generative AI that uses buzzwords like “omnichannel synergistic personalization.”

In this mind-expanding episode of The ADOTAT Show, we’re joined by the one and only Rishad Tobaccowala—marketing visionary, business philosopher, and the man who’s been calling out the corporate charade long before it became fashionable.This isn’t your typical “future of work” fluff-fest filled with buzzwords and LinkedIn-safe predictions. Rishad dives headfirst into the uncomfortable truths most leaders are too scared—or too siloed—to admit. He drops hard truths about the death of traditional leadership, the failure of most org structures, and why Gen Z will never want your job (and probably shouldn’t).💥 Topics we get into:Why leadership training is a joke (unless you're Walmart)What it means to live in the age of debossificationThe rise of the Company of One—and why your top talent is already acting like oneWhy optional, flexible, and freelance work models are the only ones worth buildingAnd how to spot a real leader (hint: they don’t need a title to lead)🔧 Rishad lays out a new blueprint for work, featuring: ✅ Permeable organizations✅ Portable benefits✅ Outcome-based pay✅ Modular leadership✅ Actual intelligence (not recycled best practices from 2012)He’s not here to make you comfortable—he’s here to help you survive the next version of work before your business becomes a fossil.

In this Season Four premiere episode, Pesach Lattin (@ADOTAT) sits down with Jay Friedman, CEO of Goodway Group, the man who took one look at office coffee and said: “No thanks, I’ll scale 1,500x without it.”🧠 This isn’t just another “how we’re using AI” episode. It’s a full-on teardown of the ad industry’s addiction to fluff, inefficiency, and the illusion of innovation. Jay drops enough truth bombs to qualify for a LinkedIn suspension — and we’re here for all of it.🔍 What You’ll Hear Inside This Episode:🎯 AI for Creativity, Not Just Cost-CuttingJay explains why using generative AI just to squeeze headcount misses the point—and why smart agencies are training AI to think alongside them, not just automate reports.🎨 Is This a Picasso or a Coupon Clipper?From executive coaching GPTs to bots that know your KPIs better than your interns, Jay reveals how real innovation requires imagination, not just procurement checklists.🏝️ Remote Work Before It Was CoolGoodway Group went fully remote in 2008 — long before anyone could spell “Zoom.” Jay shares the secret sauce for building culture, avoiding quiet hiring disasters, and yes... what happened when his team defused a bomb in a virtual escape room.🛠️ Transparency vs. Shell GamesWhat if every agency had to show exactly how they spend your ad dollars? Jay says Goodway would grow 5X. And, honestly, he might be right.🧾 Marketing ROI = The Ultimate Magic TrickJay breaks down why most CMOs are still treated like PowerPoint slide filler at board meetings—and how to change that by measuring what actually matters.🎤 Also, We Talk About Nas, Peanut Butter, and Singing Like Adele.Because of course we do.📎 Get Connected & Learn More:👨‍💼 Jay Friedman🔗 l  / jayfriedman  🏢 Goodway Group — Building marketing strategies that work in real life, not just slide decks.🧠 Pesach Lattin🔗   / pesach-lattin  📨 Subscribe to his daily newsletter & podcast updates at:👉 https://new.adotat.com/subscribe

In this episode of The ADOTAT Show, host Pesach Lattin sits down with Sean McCormick, a veteran of performance marketing and someone who has built a career balancing grit, growth, and unflinching transparency. Together, they wade into the murky waters of lead generation, industry ethics, and the all-too-familiar chaos of navigating client demands while trying to stay true to values.Sean opens up about the "dirty secrets" of performance marketing—yes, we’re talking about blending margins, questionable partners, and why some advertisers shop for quality like it’s the clearance aisle at a gas station. From discussing why vendors shouldn't be treated like punching bags to tackling the consequences of regulators stepping in, this conversation pulls no punches.You'll hear candid takes on why some metrics are more smoke and mirrors than meaningful, the risks of AI becoming a marketer's crutch, and why ethics often end up like kale at a BBQ—nice in theory, but left untouched.Sean also shares personal stories about firing nightmare clients, surviving fraud scares, and why "never give up" is tattoo-worthy advice in this industry. Plus, we get real about desert island survival kits, family chaos, and the one meal worth swimming back to shore for.Special thanks to our sponsors:🔥 Incremental.com – Giving you attribution clarity without the headaches.🔥 Rembrand.com – Making sure your CTV and DOOH ads don’t vanish into the void.🔥 Troutman Amin – The legal eagles who help you stay compliant while others are getting subpoenas.👉 Like, comment, and subscribe for more no-nonsense, brutally honest conversations about adtech, marketing, and the people crazy enough to stay in this game.Stay bold, stay curious, and know more than you did yesterday.

he ad industry loves its buzzwords. Synergy, engagement, omnichannel, blah blah blah. But let’s cut through the nonsense—most of today’s marketing playbook is a house of cards, built on short-term thinking, meaningless metrics, and an addiction to performance marketing that’s turning brands into digital coupon machines.Enter Carl Fremont, CEO of Quigley-Simpson and a guy who’s been in this game long enough to see the same bad ideas resurface with shinier acronyms. In this episode of The ADOTAT Show, Carl tears into the industry's worst habits, including:🔥 Why ROAS is the junk food of marketing metrics (it looks good on paper but leaves your brand malnourished and dependent on constant ad spend)🔥 How brand loyalty died and why marketers are the ones who killed it (hint: it’s what happens when you treat customers like disposable revenue streams)🔥 Why real leadership has nothing to do with “synergy” and everything to do with actually giving a damn about your team (also, bagels. Seriously, bagels.)🔥 How the obsession with short-term wins is setting brands up for long-term failure (because you can’t buy your way into relevance forever)If you’re tired of marketing BS and want to hear what actually works in 2025, Carl’s got the answers—and he’s not sugarcoating anything. Watch, take notes, and maybe rethink your media strategy before you blow your entire budget on another useless CTR optimization.🔔 Subscribe for more brutally honest takes on adtech, marketing, and why half the industry is just making things worse.

Dan Rua has been coding since the internet was in diapers and is now on a mission to save publishers from their worst habit: giving Big Tech all the power (and all the cash). In this lost episode of The ADOTAT Show (yes, we found it buried under a pile of old banner ads), Dan breaks down how Admiral is teaching media giants to stop begging platforms for scraps and start building real relationships with their visitors.We talk about ad blockers shaking down publishers like a back-alley mob, why most publishers are still measuring success like it’s 2005, and how to stop whistling in the graveyard of dead business models.Subscribe if you’re ready to stop losing revenue and start acting like you own your audience.Brought to you by our friends at Troutman Amin, who keep the ad industry out of handcuffs—and do it bigly.

Lizzie Chapman isn’t here for your performative diversity panels or your tired ad-tech excuses—she’s here to fix what’s broken. In this episode, we sit down with the VP of Partnerships at NextRoll, who’s been navigating the chaos of programmatic advertising for 17 years and has the battle scars to prove it. From the long-overdue demise of third-party cookies to why AI is mostly hype unless you actually know what to do with it, Lizzie breaks down what’s real, what’s nonsense, and what’s about to shake up the entire industry.💡 Key topics in this episode:🔥 The Cookiepocalypse Is an Opportunity—Why NextRoll isn’t waiting for a miracle but actually building for the future.🛠️ The DSP Survival Guide—Real strategies for not getting buried in the cookie collapse.🤖 AI & Machine Learning: The Reality Check—How NextRoll uses AI to actually drive revenue instead of just sprinkling it on PowerPoints.🏗️ Building a Culture That Doesn’t Suck—Because free snacks don’t fix toxic workplaces, but real transparency does.👩‍💻 Women in Tech: More Than Just a Token Seat—Why companies that don’t invest in diverse leadership won’t be around long enough to regret it.And let’s be clear—this isn’t some sanitized LinkedIn-friendly take on “industry challenges.” Lizzie calls out the nonsense, drops real insights, and tells it like it is.Shoutout to our sponsors who actually make this show happen:👏 Troutman Amin—because in advertising law, you need real experts, not just someone who skimmed the terms of service.👏 Rembrand.com—AI-powered creative that does more than just look pretty in pitch decks.👏 Incremental.com—Because proving your ad spend is working shouldn’t be a guessing game.🔔 Subscribe now for more unfiltered conversations, because the ad industry needs fewer fluff pieces and more actual truth.

Welcome to Metrics Don’t Matter, the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go?First up, Marion Ranchet, the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SVOD, AVOD, and FAST markets with the precision of a surgeon and the flair of a French auteur. As the mastermind behind Western Europe’s streaming expansion, she’s here to prove that cracking Europe isn’t as simple as slapping a CTV deal on a contract and calling it a day.Then we’ve got Evan Shapiro, the media universe’s cartographer-in-chief. Emmy, Peabody, and a razor-sharp wit, he’s the professor you wish you had—except with less chalk and way more cutting insights. If there’s a media trend about to explode, he’s already mapped it. And no, he’s not playing for fun—he’s here to win, roast, and probably rewrite the rulebook while he’s at it.Expect game-show chaos, industry satire, and an aggressive takedown of the buzzwords we all pretend to understand. Will Evan’s impressive hair defy gravity? Will Marion’s European sensibilities survive an American-brand slogan battle? Will anyone actually figure out how CTV works? Tune in to find out.Spoiler: The real winner is whoever walks away with their sanity intact.

🎧 In this episode, we dive deep into the wild world of digital advertising with the one and only Gavin Dunaway, Marketing Director at Media Trust. From malvertising monsters to digital trust, Gavin’s been on the front lines for nearly a decade, tackling everything from shady code to malicious redirects that threaten the very foundation of the digital ecosystem.With a background in editorial at Adotas (my old publication) and years spent shaping the conversation at Ad Monsters, Gavin has seen it all. Now, he's helping brands lock their digital doors and rebuild trust in a landscape full of malicious squatters and outdated ad tech. 🚪💻🔑 We break down the digital trust crisis, explore how the rise of retail media is shaking up the space, and dive into why legacy thinking in media is holding us all back. Plus, Gavin’s not just about keeping the bad guys out—he’s all about making the internet a safer, more transparent place for everyone involved. Spoiler: He's also a rockstar guitarist—so expect some seriously great analogies about ad tech and malvertising! 🎸🔥If you’ve ever wondered where digital marketing is headed, how advertisers can stop getting duped, or how we might just need to rethink our entire approach to digital safety—this one’s for you. Let’s just say, this episode is one for the ages. 💥👉 Don't forget to hit subscribe, and stay tuned for more insight, irreverence, and industry wisdom!#AdTech #DigitalTrust #Malvertising #BrandSafety #RetailMedia #MediaTrust #Marketing #Innovation #AdEcosystem #DigitalSecurity #TrustInAdvertising

Ad tech has a $22 billion problem, and no, it’s not a new buzzword or the latest AI fad—it’s fraud. For decades, agencies and middlemen have pocketed billions while advertisers throw money into a black hole, convinced that “reach” and “frequency” actually mean something. Enter Matt Wasserlauf, ad industry veteran and founder of BlockBoard, who’s had enough of the BS and is using blockchain to demand real accountability.In this no-holds-barred conversation with Pesach Lattin, Matt breaks down:🚨 Why ad fraud refuses to die – and how the industry is built to keep it alive🔎 The blockchain fix – not the crypto Ponzi nonsense, just actual transparency🏢 Why the big agencies want NOTHING to do with accountability – and who’s fighting back📉 The silent panic at holding companies – mergers, layoffs, and a whole lot of denial💡 AI + blockchain = the future? – or is AI about to supercharge ad fraud to TRILLIONS?⚾ Matt’s leadership playbook – surviving the ad tech circus, baseball metaphors included🎸 The personal side – his thoughts on family, patience, Bruce Springsteen, and baseball cardsThis is the episode the big ad players don’t want you to watch—because when you start asking where your media budget actually goes, you might not like the answer.📌 Subscribe for more brutally honest takes on ad tech, marketing, and media.💬 Comment below: Is blockchain the future of advertising, or is the industry too addicted to the grift?

In this explosive episode of The ADOTAT Show, we’re joined by Jamie Barnard, the Batman of Data Integrity—no cape, no gadgets, just an unwavering mission to clean up digital advertising’s murky underworld. If the internet is Gotham, filled with data fraud, privacy scandals, and shady metrics, then Jamie is the vigilante calling out bad actors and defending consumer trust.Jamie doesn’t just talk about data integrity—he’s on a crusade to make ethics essential in an industry that’s more comfortable sweeping them under the rug. From exposing data leakage to slamming lazy compliance and demanding accountability, Jamie is here to tear down the digital curtain and reveal the dirty secrets behind data pipelines. He’s not just blowing the whistle; he’s rewriting the playbook on data ethics, pushing for integrity to become the new gold standard in digital advertising.🚨 Highlights from this episode:The Origin Story: How a Pot Noodle campaign on Facebook led Jamie to challenge the very foundations of digital advertising.The Great Data Leak: Why data leakage is the digital equivalent of the Great Train Robbery, costing brands millions in lost revenue and consumer trust.The Ethics Reset: Why privacy compliance isn’t enough and how ethics—not just regulations—are the future of digital advertising.The Solution: Jamie’s vision for making data integrity the ultimate currency in ad tech, from cutting noise in programmatic buys to ensuring transparency and accountability across the board.The Legacy: Jamie’s unexpected answer to his legacy in the industry and why he believes in leaving “an echo of laughter” rather than a corporate monument.This isn’t just another industry interview. This is vigilante justice for digital advertising. Jamie brings his irreverent wit, brutal honesty, and unmatched expertise to challenge an industry built on loopholes and workarounds. If you’ve ever wondered about the real cost of data leakage or the hypocrisy of privacy compliance, this episode is a must-watch.🔔 Subscribe and hit the notification bell to stay updated on more industry insights, irreverent humor, and truth bombs.🙌 Special thanks to our sponsors:Troutman Amin LLP – Your go-to legal powerhouse in ad tech.Rebrand.com – Mastering the art of digital identity and brand transformation.Incremental.com – The grown-up in the room for media measurement, because you don’t want the fox guarding the henhouse—or worse, the hen grading its own eggs.Stay bold, stay curious, and know more than you did yesterday.#ADOTATShow #JamieBarnard #DataIntegrity #DigitalAdvertising #PrivacyCompliance #AdTech #MediaEthics #ProgrammaticAdvertising #DataLeakage #VigilanteJustice #AdTechRevolution #BatmanOfDataIntegrity #Incremental #TroutmanAminLLP #RebrandDotCom #StayBoldStayCurious

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. From breaking down data silos to harnessing the power of AI without setting money on fire, Dan shares his insights on making B2B marketing less about boring spreadsheets and more about real results.Expect witty banter, irreverent questions, and the occasional island survival strategy (yes, Dan actually picked Katniss Everdeen). If you’ve ever wondered how to get marketing and sales to play nice, or how to separate useful data from noise without turning into a spreadsheet zombie—this episode is for you.Highlights:🚀 The three biggest blockers to effective AI in B2B marketing📊 How to break down data silos without causing office warfare🔥 Why most companies are still solving data like a Rubik’s Cube blindfolded🌴 Desert Island Q&A: Who would Dan bring, and why does it involve sushi?Big thanks to our sponsors:Troutman Amin – The legal eagles of adtech lawRebrand – Because your logo deserves betterIncremental – Turning small steps into big winsDon't miss this candid conversation packed with actionable insights, humor, and a fresh perspective on the future of B2B marketing.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rebrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious

In this episode of The ADOTAT Show, Pesach Lattin sits down with Dan Rosenberg, the mastermind behind Octane 11, to dive deep into the world of B2B marketing analytics. If you’ve ever thought B2B marketing was just about boring spreadsheets and buzzwords, think again. Dan breaks down how Octane 11 is changing the game by connecting the dots between marketing and sales, turning data into actionable insights, and making analytics actually useful (and maybe even a little exciting).Episode Highlights:🔥 AI in B2B Marketing: Game Changer or Just More Buzz?Dan breaks down the three biggest blockers to effective AI adoption in B2B marketing:Data Privacy Concerns: Is your data going out into the world or becoming part of a large language model?Data Silos: Getting all your data into one place is easier said than done.Execution Gap: How to turn AI insights into actual action plans.📊 Breaking Down Data Silos Without Causing Office WarfareDan discusses how connecting data to accounts and campaigns is the key to unlocking its value. He explains Octane 11’s approach to mapping every marketing touchpoint to revenue, making sure no lead is left behind.🎨 Predictive Analytics: Not Just a Fancy Way of GuessingDan explains how Octane 11 uses predictive analytics to inform marketing strategies without turning into spreadsheet zombies. Spoiler: It’s all about the quality of your data.🌴 Desert Island Q&A: What’s Dan’s Survival Strategy?In one of the more irreverent segments, Dan picks his top 5 people to be stranded on a desert island with, including Katniss Everdeen and Leonardo DaVinci. And yes, Elon Musk made the cut, but not to build a boat—more like turning the island into a tech utopia.What You’ll Learn:How to use AI in marketing without setting money on fire.Why data silos are the real villains of B2B marketing.The secret to getting marketing and sales to play nice (hint: it’s all about alignment).How predictive analytics can inform strategy without just being a glorified guessing game.Why personalization in marketing can be great—until your smart toaster starts judging your carb choices.Big Thanks to Our Sponsors:Troutman Amin – The legal eagles making sure your ad tech adventures stay on the right side of the law.Rembrand – Pioneering the future of advertising with seamless brand integration using cutting-edge AI technology. Transforming video content without interrupting the viewer experience.Incremental – Turning small steps into big wins, without the smoke and mirrors.Why Watch This Episode?If you’re a B2B marketer, a data nerd, or just someone who enjoys irreverent conversations about the future of marketing, this episode is for you. Dan’s insights are practical, actionable, and delivered with a humor that makes B2B marketing sound a lot less boring than it usually does.Stay bold, stay curious, and know more than you did yesterday.👀 Watch, Like, and Subscribe!🔔 Don’t forget to hit the notification bell for more irreverent takes on marketing, ad tech, and everything in between.#ADOTATShow #B2BMarketing #Octane11 #DanRosenberg #AdTech #MarketingAnalytics #AIinMarketing #DataSilos #IncrementalGrowth #TroutmanAmin #Rembrand #PesachLattin #MarketingPodcast #IrreverentInsights #StayBoldStayCurious4o

Ishveen Jolly is on a mission to tear down the old sports sponsorship playbook and build something smarter, faster, and data-driven. In this episode of The ADOTAT Show, we’re diving deep into how Ishveen disrupted the industry, leaving traditional marketing methods—and their outdated systems—completely in the dust.From her bold move to India to work in cricket sponsorship, to radically rethinking how brands and athletes connect in today’s world, Ishveen has completely rewired how deals are made. She’s not just about efficiency—she’s about transparency, collaboration, and using data to drive smarter decisions. As she flips sponsorships from dusty handshakes to real-time, tech-enabled solutions, we talk about how old marketing tactics just don’t cut it anymore, and why the future of sponsorship is all about data-driven relationships.We also discuss how Ishveen’s platform doesn’t just connect brands with athletes—it empowers marketers by breaking down silos, streamlining the process, and ensuring that data is shared across teams to make every deal smarter. It’s not just about a partnership; it’s about creating a cohesive, powerful marketing strategy that works across all channels.A huge thank you to our sponsors, Troutman Amin LLP, Rebrand, and Incremental.com, who support the show and make all of this possible. Troutman Amin LLP keeps your business safe with top-notch legal advice, Rebrand helps you craft brands that are unforgettable, and Incremental.com drives growth with cutting-edge data solutions.Stay bold, stay curious, and know more than you did yesterday. Hit subscribe, check out the episode, and join us as we continue to disrupt the marketing world with no apologies.

Welcome to another episode of The ADOTAT Show, where we take a deep dive into the ad tech industry with no fluff, no jargon, and a whole lot of transparency. In this week’s episode, we’re joined by Mario Diez, the CEO of Peer39, who’s been shaking up the world of programmatic advertising with a refreshing, no-nonsense approach. Before leading Peer39 to new heights, Mario was a house music DJ, and as we soon discover, his ability to mix and match signals in the chaotic world of CTV and programmatic is much like crafting the perfect DJ set—requiring precision, timing, and a whole lot of rhythm.In this conversation, Mario cuts through the nonsense surrounding CTV, programmatic advertising, and genre targeting, giving us the straight talk on what’s really going on behind the curtain. From the myths surrounding cherry-picking inventory, to the often misused idea of brand safety, Mario is here to set the record straight. We tackle the ever-present friction between advertisers and publishers, and why transparency isn’t just a buzzword—it’s essential for ad tech to evolve and thrive. And, let’s face it, who doesn’t want to know where their ad dollars are actually going instead of burning them on low-quality, irrelevant placements?But it’s not all about transparency—oh no. We also dig into the old-school habits that marketers need to unlearn in order to survive in 2025, and why the future of ad tech isn’t about keyword-based targeting, but about context, sentiment, and real quality. Is transparency and programmatic ever going to be a true power couple? Will CTV ever live up to its promise as the golden child of advertising, or is it just the wild west with better-looking graphics? Mario's got answers, and trust us, you don’t want to miss them.Big, massive thanks to our fantastic sponsors: Troutman Amin LLP, Incremental, and Rembrand—they help make episodes like this possible and ensure that the real industry insights continue flowing.So, settle in, hit play, and let’s break down the future of ad tech together. It’s time to get real about the industry we love to hate. As always, stay bold, stay curious, and know more than you did yesterday. This episode is packed with everything you need to start seeing the ad tech world through a clearer lens—one that’s less about buzzwords and more about results.

Adtech is a dysfunctional family drama, and Andy Dhanik has had a front-row seat to all the chaos. In this episode, he pulls back the curtain on the backstabbing, inflated bid prices, and mystery fees that keep the industry running (and ad buyers blissfully unaware).From DSPs and SSPs duking it out over margins to “innovations” that are just old tricks with AI lipstick, Andy breaks down why ad tech is less about transparency and more about who can hide their margins the best.🔍 Key Topics:💰 How ad buyers are getting fleeced (and why they let it happen)🎭 Why ad tech is basically a reality show with no real winners🕵️‍♂️ The truth about “optimizations” and who they really benefit📉 Transparency reports: Are they just marketing fairy tales?If you’ve ever wondered why programmatic feels like a rigged game, this episode is your cheat code. Hit play and prepare for some brutal honesty.🎙 Subscribe for more no-BS takes on adtech, marketing, and media! 🔥 #Adtech #Programmatic #DigitalMarketing #SurvivorButMakeItAdtech

Neuroprogrammatic. Emotional AI. Holograms. No, this isn’t the setup for a Black Mirror episode—it’s the very real future of advertising, and Charles Cantu is already making it happen. While most of the industry is still fumbling around with outdated targeting models and pouring billions into platforms that everyone hates, Charles is flipping the script. In this episode, we get into the real conversation about what’s broken in ad tech and how to actually fix it.🔥 What You’ll Learn in This Episode:✅ Neuroprogrammatic Advertising – AI That Feels?Forget mindless retargeting and generic lookalike audiences. Charles breaks down how Reset Digital is using AI to analyze emotions in content and creative, matching them with consumers in ways that make ads resonate, not just interrupt. And yes, it’s delivering 600% sales lifts—not a typo.✅ The Big Lie in “Diversity Initiatives”Spoiler alert: Most brands are doing diversity media buys wrong. They pledge dollars but funnel them back into the same 10 platforms. Charles pulls back the curtain on what’s actually happening, why diverse-owned media is being sidelined, and how Reset Digital is proving that inclusive advertising isn’t just feel-good PR—it’s straight-up better business.✅ Holograms, AI, and the Ad Tech Future That’s Way Closer Than You ThinkThink digital ads are intrusive now? Imagine them in hologram form. Charles breaks down why Microsoft and Apple have tens of thousands of patents in holographic advertising tech and what that means for the future of immersive, tactile brand experiences. Because why watch an ad when you can hold the product in your hands before you buy?✅ The One Excuse Marketers Use That Makes Charles’ Blood BoilMarketers love to say they support diverse media, but their buying patterns tell another story. Charles shares the one excuse he hears constantly that proves the industry still has a long way to go.💡 Our Incredible Sponsors Make This Show Possible!A massive thank you to our sponsors, who actually understand what moves the needle in advertising:🟢 Troutman Amin LLP – The legal brains behind the biggest moves in ad tech, privacy, and compliance. If you’re in the industry, you need them in your corner.🟢 Incremental.com – Proving that measuring advertising impact shouldn’t be a guessing game. Because if you can’t measure what works, you might as well burn your budget.🟢 Dailymotion Advertising – The Attention Program that uses eye-tracking, engagement metrics, and brand lift studies to optimize video ads for real impact. If you’re sick of YouTube eating your budget, this is the platform you need.🟢 Rembrand – AI-driven virtual product placement that seamlessly embeds brands into video content. No forced sponsorships, no interruptions—just effortless integration. And right now, you can try it for a chance to win $10,000!🚀 This episode is packed with insights, laughs, and maybe a few uncomfortable truths about the state of advertising. Don’t miss it—because once you hear what Charles has to say, you might never look at ad tech the same way again.📢 Like, comment, and subscribe! Got thoughts? Drop them below—we love a good debate. 🎤🔥

In this episode, Elena Jasper, VP of Market at Marketing Architects, joins Pesach Lattin to challenge the digital-first mindset that’s been dominating the marketing world. Elena breaks down why TV is far from dead, despite what everyone says, and why marketers need to stop ignoring the power of linear TV in favor of digital myths.We also dive into the over-targeting epidemic, how third-party data is misleading the industry, and why marketers need to rethink their obsession with short-term digital metrics. Elena shares why AI is a tool that works best when paired with subject-matter expertise, and we tackle the growing privacy concerns that marketers are conveniently overlooking.Get ready for a no-holds-barred discussion about the realities of modern marketing and why you’re probably wasting money on the wrong strategies.Sponsors: Big thanks to Troutman Amin, Incremental, and DailyMotion, coming soon, for making this episode possible.Don’t miss this episode—stay bold, stay curious, and know more than you did yesterday.

In the latest episode of The ADOTAT Show, Paul Bannister, Chief Strategy Officer at Raptive, drops by to discuss ad tech’s glorious chaos—and somehow makes it both hilarious and brutally honest.💡 Highlights include:Why Web3 is just a “weird brand” and blockchain cookies are an actual nightmare.The ad ecosystem’s uncanny resemblance to a bad dating app (red flags everywhere).Gen Z abandoning the web for TikTok, Instagram, and whatever app comes next.And, of course, Paul’s vision for fixing the internet without flipping the table (yet).If you’re in ad tech, publishing, or just love hearing smart people roast overhyped trends, this episode is a must-watch. Plus, you’ll learn why Bannister thinks the metaverse might actually happen… someday.🎥 Watch now and see why Paul Bannister is the ad tech realist we all need: [Insert Link]🔑 Key takeaway: The internet might be a mess, but with people like Bannister in the game, there’s still hope for something better.Let me know what you think of the episode—unless you’re pitching blockchain cookies. Then, we’re good. 😉

This week on The ADOTAT Show, I sat down with Matthew Sattel, CRO of OpenX, and we went straight to the heart of ad tech's mess—CTV, MFA junk, and transparency. Spoiler: Matthew is DONE with the fluff and is all about real, actionable change. If you want the truth about curation 2.0, how OpenX is leading the charge in cleaning up the CTV supply chain, and why transparency isn’t just a panel buzzword but a game-changer, you need to watch this.We also tackled a survival scenario (hint: it involves spearfishing, no Wi-Fi, and definitely no DSPs). 💥Want to know why premium supply is the only way forward in ad tech? Why OpenX’s TV by OpenX is making CTV more trustworthy and biddable than ever? And why you might be getting scammed by your own metrics? Then grab your coffee and head to the full episode on YouTube. Trust me, you’ll be smarter for it.Watch the full episode on YouTube NOW—link in the comments. 🔥👇#AdTech #CTV #Transparency #MFA #Programmatic #OpenX #DigitalAdvertising #Marketing #AdTechRevolution #WatchNow

In this episode of The ADOTAT Show, Lou Paskalis takes the mic, not to preach but to pull back the veil on the crumbling foundations of media ethics. He’s not here to sugarcoat the truth—he’s here to hold up a mirror to an industry often too enamored with its own reflection. From the creeping tentacles of AI shaping ad targeting to the relentless erosion of journalism under the weight of clickbait economics, Lou speaks with the urgency of someone who’s seen the storm clouds gathering and refuses to look away.This is not just a conversation; it’s an autopsy of an industry caught between innovation and moral compromise. Lou lays bare the stakes: the dangerous bifurcation of truth into haves and have-nots, the rising tide of misinformation, and the ad industry’s complicity in sustaining a broken system.What’s on the Table:Why advertising is on trial in the court of public trust—and the role brands must play in saving journalism from collapse.The double-edged sword of AI: innovation or chaos? Lou spells out the high stakes of this unregulated frontier.The quiet menace of click-driven content and how it feeds a deeper, systemic assault on democracy.A candid diagnosis of regulatory gridlock—and a call for a unified privacy framework before it’s too late.Real talk for media insiders: If you’re not inspecting your ad buys, you’re complicit in the mess.Why Tune In:Because this isn’t just about advertising; it’s about accountability. It’s about saving the very idea of truth in a world hooked on speed and scale. Whether you’re a brand chasing purpose, a journalist grappling with shrinking newsrooms, or just someone who’s tired of the noise, Lou delivers a masterclass in clarity and conviction.A Word of Thanks:This episode is made possible by the support of Troutman Amin and Incremental—champions of conversations that matter. Their backing reminds us that advertising, at its best, builds bridges instead of barriers.This is not your average industry chat. It’s a reckoning. Watch it. Share it. And maybe, just maybe, join the fight to fix what’s broken.

This week on The ADOTAT Show, Pesach Lattin sits down with Erin Levzow, a marketing maestro whose career is a masterclass in defying expectations and blending creativity with data-driven precision. From proving that digital marketers can not only lead but dominate the C-suite, to transforming a social media uproar over mango habanero wings into a viral marketing triumph, Erin’s journey is a testament to the power of innovation and emotional intelligence in advertising.During this episode, Erin opens up about her unique approach to marketing, including how she crafts campaigns that resonate deeply by mixing analytics with emotional storytelling. She shares the behind-the-scenes strategy behind Wingstop’s “Viva El Revolucion” influencer kits and how it grew their social reach by 1,000% overnight. Erin also tackles the debate over the relevance of traditional marketing metrics like impressions, why “omnichannel” is the industry buzzword she loves to hate, and how customer personas might just be the horoscopes of marketing.But this episode isn’t just about numbers and strategy. Erin delves into her leadership philosophy, rooted in empathy and radical candor, and reveals the personal experiences that shaped her resilient and authentic approach to life and work. From her husband’s life-changing recovery to her own competitive ballroom dancing adventures, Erin shares how vulnerability, trust, and adaptability are essential both in the office and on the dance floor.Pesach keeps things lively with irreverent questions like, “What’s the most obnoxious marketing trend you’ve ever seen?” and “How do you turn coconuts into currency on a desert island?” Erin answers with a mix of wit, wisdom, and candor, leaving listeners inspired and entertained.Whether you’re a marketer looking to refine your craft or just someone who loves a great story about creativity, resilience, and shaking things up, this episode is for you. Tune in for a conversation that’s equal parts insightful, hilarious, and unforgettable.

Welcome to Season 3 of The ADOTAT Show! 🎉We’re kicking off the premiere with none other than Wesley Ter Haar, founder of Monks (formerly Media Monks) and a certified legend in the creative world. In this episode, we dive deep into the chaos of early internet days (remember Flash?), the ethics of AI, and, yes, the time Wesley sent a chicken sandwich into space for KFC. 🍗🚀But that’s not all—Wesley spills on his guilty pleasure (spoiler: it involves sleeping until noon), his unexpected salsa skills, and what it’s really like to run a global creative empire while pretending you’re still the underdog.This episode is a mix of wit, wisdom, and just enough irreverence to keep things interesting. Buckle up for the wild ride that is Season 3. 🎬🔥 Highlights:How Monks pivoted from scrappy startup to creative powerhouseWesley’s thoughts on AI (friend or robot overlord?)Why Mexico City is the most exciting place on the planet 🌎The ethics of AI in advertising: Where’s the line?Salsa dancing, sleeping in, and sending chicken sandwiches to spaceDon’t forget to subscribe, like, and share! We’ve got a season packed with incredible guests, sharp takes, and the kind of candor you won’t find anywhere else.Stay bold. Stay curious. Know more than you did yesterday. 💡 #TheADOTATShow #Season3Premiere #WesleyTerHaar #CreativeLegends #AIethics #Advertising #SalsaSkills

It’s the Season 2 finale of The ADOTAT Show, and we’re going out with a bang! In this episode, Pesach Lattin welcomes the brilliant Damon Wright, a legal powerhouse with a knack for rescuing brands from the fiery pits of FTC crackdowns, influencer missteps, and the growing chaos of AI blunders. Damon dives deep into the murky waters of compliance and legal strategies, all while keeping things lively with some surprising anecdotes—yes, including breakdancing nostalgia.From tackling the FTC's latest moves on deceptive advertising and AI mishaps to decoding the legal quagmire of “Made in the USA” claims, Damon’s insights are a must-hear for anyone navigating the tricky world of marketing and e-commerce. Whether you're dealing with influencer testimonials, dynamic pricing nightmares, or AI’s unexpected forays into chat-based legal disasters, this episode is packed with actionable advice and sharp commentary.What You’ll Learn in This Episode:The FTC’s crackdown on influencer marketing and deceptive practicesHow small businesses can tackle the “Click-to-Cancel” rule without breaking the bankAI’s role in advertising and its growing list of legal pitfallsWhy breakdancing skills might not save you, but compliance willThe myth of “literally true” claims and why they still get brands in troubleA huge thank-you to our sponsors for powering this unforgettable season:Troutman Amin: Experts in compliance and legal strategy, helping brands avoid FTC nightmares.Origin: Leaders in CTV innovation, turning passive viewers into engaged customers with groundbreaking ad tech.Incremental.com: Marketing measurement experts ensuring your ad spend delivers real growth, not just wishful thinking.This season finale isn’t just an episode—it’s a masterclass in surviving the ever-changing advertising landscape. Whether you’re an adtech enthusiast, a marketer, or just someone fascinated by the intersection of law and marketing, this episode is packed with insights, laughs, and a few surprises.Don’t forget to like, comment, and subscribe to The ADOTAT Show for updates on Season 3, where we’ll continue to explore the boldest and brightest in marketing, media, and advertising technology.Stay bold, stay curious, and know more than you did yesterday!#ADOTATShow #Marketing #Adtech #LegalTips #SeasonFinale #FTC #AdvertisingC

In this episode of The ADOTAT Show, Pesach Lattin sits down with Jamie Branson, CEO of View TV, to dive into the challenges and opportunities in the streaming landscape. Jamie is leading the charge to transform how content is monetized, tackling inefficiencies and broken models that have long plagued the industry.🚀 What You’ll Learn:Why the current FAST Channel ecosystem struggles to deliver valueThe hidden truths about streaming’s "Wild West" and its impact on content creatorsHow View TV is building a sustainable ecosystem that benefits broadcasters, advertisers, and audiences alikeJamie’s candid thoughts on AI, VR, and whether NFTs deserve the hype—or the trash binExpect a mix of razor-sharp insights, bold predictions, and a few laughs along the way.🔗 Shoutout to Our Sponsors:A big thank you to Troutman Amin and Origin for their support in making this episode possible.📌 Don’t Forget to:👍 Like this video💬 Share your thoughts in the comments🔔 Subscribe for more behind-the-scenes looks at advertising, media, and tech innovationStay bold, stay curious, and know more than you did yesterday.#Streaming #CTV #ViewTV #FASTChannels #ContentMonetization #Advertising

Welcome to another episode of The ADOTAT Show! Today, we’re diving deep into the gritty world of ad tech with none other than Maor Sadra, CEO of Incremental. He’s the guy turning marketing myths on their heads, proving that last-click attribution isn’t just outdated—it’s downright dangerous for your ROI. If you’ve ever wondered why your ad spend feels more like a black hole than an investment, this episode is for you.Maor breaks down:The truth about incrementality and why it’s the smarter way to measure marketing success.How AI is shaping the future of advertising—spoiler alert: it’s not all glitter and gold.The ethical gray areas of digital marketing and why tracking users like a Netflix binge might not be the win you think it is.Why ad spend inefficiency isn’t just a problem—it’s baked into the system.We also get into some fun hypotheticals, including Maor’s thoughts on being stranded on a desert island, running a Super Bowl campaign featuring a dancing goat, and what he’d do if he had a magic wand to fix the ad industry.A massive shoutout to our sponsors:Origin: The Connected TV innovators helping brands turn passive viewers into active customers with seamless, actionable ad solutions. Check them out at originmedia.tv.Troutman Amin: The go-to legal powerhouse for navigating the complex intersections of advertising and technology.

Buckle up for a powerhouse episode of The ADOTAT Show! This week, we sit down with Sam Bloom, Head of Partnerships at PMG, to uncover the secrets behind his marketing magic. From his time as a soccer goalie to his leadership in rethinking fan engagement, Sam’s career is as eclectic as it is inspiring.Here’s what’s on the agenda:🎯 The “higher calling” of marketing—how strategy and heart meet in the boardroom.⚽ Blocking outdated strategies like he’s still on the field.📺 Why Victory+ with the Dallas Stars could be the blueprint for the future of sports marketing.🤯 The quirkiest trends Sam’s seen in advertising (TikTok dances selling life insurance, anyone?).🍹 Tequila, tacos, and the brain food behind the brilliance.But that’s not all—Sam doesn’t hold back on sharing his bold predictions for the industry, laugh-out-loud stories from his career, and why innovation is less about trends and more about cutting through the noise.A special thanks to our incredible sponsors:🚀 Origin—the maestros of CTV innovation, turning campaigns into game-changers.⚖️ Troutman Amin—your go-to for compliance, strategy, and keeping brands on the right track.Without their support, this show wouldn’t happen. So pour yourself a drink (tequila optional), settle in, and get ready for an episode that’s equal parts witty, insightful, and just plain fun.Subscribe now and don’t miss a second of Sam’s brilliance. Stay bold, stay curious, and know more than you did yesterday.

🎙️ Welcome to The ADOTAT Show! 🎙️In this episode, we sit down with Alex Lee, Senior Director of Global Non-Gaming at AppLovin, to uncover the secrets behind mobile advertising’s biggest success stories. From leveraging AI to ensure perfect ad placement to creating brand-safe environments in an unpredictable digital landscape, Alex shares how AppLovin is reshaping the future of ad tech.Whether you’re an advertiser looking to scale your strategy, a brand concerned about safety, or just curious about the latest innovations in mobile and AI, this episode delivers powerful insights, bold ideas, and a few surprises along the way.🔥 Key Takeaways:How AppLovin is revolutionizing mobile advertising with AI and innovation.The importance of brand safety and how to get it right.Why mobile apps are the next frontier for advertisers.Insights into the future of AR, VR, and AI in the ad world.💡 Special Thanks to Our Sponsors:Origin: Pioneering faster, smarter solutions for connected TV (CTV) advertising.Troutman Amin: The legal experts safeguarding your business in today’s complex ad-tech landscape.Incremental: Bringing clarity to ad performance with data-driven measurement solutions.📌 Tune in Now!Get ready to rethink everything you know about mobile ads, because this episode is packed with ideas to help you stay ahead. Let us know your favorite moments! 🚀

Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a space where your local alpaca farm can command prime-time attention. Moffie, the founder of Streamer.ai, has an irreverent charm that pairs well with his relentless pursuit of innovation. During his recent appearance on The ADOTAT Show, hosted by Pesach Lattin, Moffie laid out his grand plan to empower small businesses to leverage the same tools Fortune 500 companies use—with none of the headaches. "The goal was to build the easiest ads manager for CTV to get millions of SMBs into streaming, just like Meta does for social and Google does for search," Moffie explained.

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Minecraft and Stardew Valley. Zach shares how Thece is building a future where brands own their narrative in gaming, fostering genuine connections through pop-up communities, challenges, and rewards that resonate with audiences.We dive into Gen Z’s no-nonsense attitude toward marketing, dissect why programmatic advertising often falls flat with younger audiences, and reveal how AI is shaping—and sometimes misguiding—the industry. Zach doesn’t hold back as he discusses the pitfalls of inauthentic advertising and why brands need to double down on creativity and community to stay relevant. Plus, hear his thoughts on what marketers are getting wrong about gamers and why competitive gaming is much bigger than esports.This episode is packed with insights, humor, and a few irreverent digs at the status quo. Special thanks to our sponsors, Origin (originmedia.tv) and Troutman Amin, for making it possible to bring you these candid and thought-provoking conversations. Whether you’re a marketer, a gamer, or just someone who’s tired of bad ads, this episode will leave you thinking about how brands can win in a digital-first world without losing their soul.Hit play and join us as we explore how Zachary Rozga is turning ads into epic adventures!

In the latest episode of The ADOTAT Show, Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly solutions play into it all?Gareth dives deep into how SeenThis is redefining digital advertising with its adaptive streaming technology—think faster load times, reduced carbon footprints, and massive increases in campaign ROI. He shares eye-popping success stories, like how a single campaign reduced data usage by 3,000 gigabytes and increased click-through rates by over 150%. Along the way, Gareth and Pesach discuss why younger audiences like Gen Z and Millennials are especially drawn to movement, how psychological principles like color perception and storytelling are driving ad effectiveness, and why the industry’s resistance to change is holding it back.But it’s not all serious business. Gareth offers his irreverent take on ad tech chaos, spills on his biggest career blunder (hint: it involves a PPC budget and a pub), and explains why leadership is less about barking orders and more about rolling up your sleeves.Whether you’re a brand marketer, agency strategist, or just fascinated by how ads shape our online experience, this episode is packed with actionable insights, industry buzzwords, and plenty of humor. Tune in to discover how adaptive

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”? Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagram are shaking up the entire funnel. And, yes, she's spilling her secret survival squad for a desert island adventure—complete with DIY coconut Wi-Fi.From AI-fueled marketing strategies to the art of balancing hard data with pure creativity, Cristy gets real about the challenges and wins of today’s fast-paced ad tech circus. If you’ve ever wondered how affiliate marketing went from a quiet side hustle to a must-have channel—or if you just want to hear about her ideal bumper sticker for affiliate’s new glow-up—this episode has it all. So grab a coffee, settle in, and get ready for some witty banter, bold insights, and a few jaw-droppers along the way.#TheADOTATShow #AffiliateMarketing #ImpactDotCom #CristyGarcia #TikTokMarketing

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests, questionable PR moves, and ad tech's endless hype cycle. Spoiler: it involves Malbec, a worn-out BS detector, and a PR model that's far from '90s nostalgia. And hey, with the trade media's "unique" flavor, who wouldn't be tempted to toss in their own headlines? The conversation kicks off with Andy revealing the woes of an empty nest after his daughter moves out, leaving behind a house filled with mugs and a strangely quiet silence. But it doesn’t stop there; the two take a hard look at the “newest big things” in ad tech and how they’re often just shiny, overhyped rehashes of ideas from the last hype cycle. With a BS detector finely tuned to buzzwords, Andy shares how he separates the substance from the cotton candy promises, keeping his sanity with a little help from deep breaths and a glass (or bottle) of Malbec.From the infamous ups and downs of the PR game to a rundown on the industry’s need for a serious wake-up call, Andy doesn’t hold back. Expect some zingers on how every trade mag has its price tag, why ad tech is forever the “troubled teenager” of industries, and how a lack of real innovation has everyone—yes, including VCs—pumping funds into the same old story. And of course, there’s the age-old question: how many buzzwords does it take before Andy bolts for the pub?This episode dives into the quirks and curveballs of an ad tech veteran who isn’t afraid to call it as he sees it, even if that means taking on the industry he’s built his career in. As Andy says, in a world of endless AI hype and unique propositions that aren't quite unique, sometimes you just have to trust the people rather than the pitch.Stay Bold, Stay Curious, and Know More than You Did Yesterday. #adtechgod #adtech #adtechbros

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people ever knew. Whether it's shoppable TV or Amazon’s latest sneaky moves to dominate the full-funnel game, Scott’s breaking it down with real talk and zero fluff.We’re getting into the gritty details of video ads today—are they evolving or are we just suckers for adorable puppy clips? Scott’s got opinions on that, plus some spicy takes on why relying too much on tech could be adland’s Achilles' heel. Spoiler alert: data isn’t always the hero we want it to be, and privacy battles are about to shake up the media world more than ever. If you’re thinking technology is going to solve all your ad problems, Scott’s here to bring you back to Earth—gut instinct still reigns supreme in the ad game, folks.And of course, we couldn’t do this without giving a major shoutout to the powerhouse sponsors keeping this show running. Troutman Amin is out there dropping legal expertise like it’s nobody’s business, while Origin (originmedia.tv) is lighting up the Connected TV scene, flipping passive couch potatoes into active buyers with their no-code, lightning-fast solutions. They’re changing the game, and honestly, we’re lucky to have them.So, grab a drink, pull up a chair, and get ready to hear media wisdom from a guy who’s seen it all. Buckle up, because by the end of this, you’ll know more than you did yesterday. Stay bold, stay curious, and let’s do this!

In this episode of The ADOTAT Show, join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the true Jedi art of survival. He’s not just about crunching numbers; he’s all about nurturing relationships and mentoring founders through the wild world of startups.Mark dishes out tough love like it’s a free sample at Costco, reminding founders that while a ping-pong table might seem enticing, it won’t pay the bills. With his hands-on approach, he dives into the chaos of Israeli innovation, explains when to pivot (or when to stop chasing your own tail), and even spills the tea on the infamous DoubleClick Mafia.Get ready for a rollercoaster of insights, laughter, and the occasional deep dive into what it really takes to scale a startup. Whether you’re a seasoned entrepreneur or just thinking about launching your first idea, this episode is packed with wisdom—and some classic Brooklyn charm. Tune in, because this isn’t just business talk; it’s a masterclass in making your dreams a reality!

In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’re witnessing a wave of change that’s pulling him right back in.We dive deep into retail media’s massive potential, the evolving role of curation (spoiler: experts are back in demand!), and the game-changing tools that offer closed-loop attribution for the entire commerce journey. Raj doesn't hold back on his predictions either, especially about the looming end of linear TV—yeah, it’s still out there, but not for long. If you're clinging to it, consider this your friendly wake-up call.Whether you're a seasoned pro or just trying to keep up with the fast-paced world of ad tech, this episode is packed with insights you can’t afford to miss. Tune in to hear Raj’s take on why the industry’s creative renaissance is turning heads, and how retail and commerce media are setting the stage for the next big shift.Grab your headphones, hit play, and get ready to learn why now is the time to jump back into the ad tech game!

Welcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands obsessing over impressions are missing the bigger picture.They’ll dive into why short, frequent exposures beat long, drawn-out campaigns, how attention metrics correlate with brand lift, and why real-time optimization might be the next big thing. Oh, and don’t worry, Pesach will toss in a few fun metaphors along the way (bad relationships, anyone?).Special thanks to our sponsors! Origin is redefining CTV advertising with their game-changing Slingshot technology, turning passive viewers into active customers. And Troutman Amin is the legal backbone of the adtech world, keeping everything compliant and cutting through the noise.Tune in, learn something new, and find out why attention is the future of advertising. You won’t want to miss this one!Keywords: Attention Metrics, Eye Tracking, Mike Follett, Lumen Research, Advertising Trends, Connected TV, CTV Ads, Brand Lift, Purchase Intent, Origin Media, Troutman Amin

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk. We’ve got the legendary Dave Morgan, founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣Dave doesn’t hold back as he exposes the ugly truth about ad fraud, junk inventory, and why the “easy button” approach is a one-way ticket to failure. He’s here to remind everyone that transparency is NOT optional, even though most of the industry seems to think otherwise.If you’ve been cruising along, thinking your digital ad strategy is airtight, think again. This episode will make you question EVERYTHING—so don’t miss it!🎧 LISTEN NOW! You won’t regret it. 🎧#AdTech #Podcast #CTV #ProgrammaticFraud #Transparency #MarketingInsights #DaveMorgan #TheADOTATShow #ShoppableTV #Advertising #adtechgod #adtech #martech

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV), Katsur doesn’t hold back on what’s really going on behind the scenes.We tackle everything:🍪 The cookie apocalypse—why it keeps getting delayed and what’s really happening in the world of privacy and data.📺 The unpredictable chaos of CTV—how this booming ad platform is evolving and what it means for advertisers.🤖 The AI hype—will it revolutionize adtech or just serve up more headaches? Katsur breaks down the role of artificial intelligence in advertising, privacy, and creative optimization.Whether you're neck-deep in adtech or just trying to keep up with the jargon, this episode is packed with key insights, industry buzzwords, and plenty of candid talk about the future of digital advertising. Buckle up for an irreverent, insightful conversation you won’t want to miss!4o

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down.Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, standardizing data (yup, someone’s gotta do it), and why "faking it till you make it" won’t fly in the world of digital shopper marketing. 😎📊If you like your podcasts served with a side of bold truth and some serious irreverence, this one’s for you. Catch it now before your competition does. 🚀#PodcastPower #ElizabethJohnsonUnfiltered #MarketingTruthBombs #PathPerformance #ListenOrGetLeft

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities of Data-Driven Marketing, this episode delivers the insights you need.Scott dives deep into the nuts and bolts of Ad Operations, revealing how to maximize Publisher Revenue through advanced Yield Management techniques and savvy Audience Targeting strategies. Discover the future of Digital Strategy as we explore the shifts in Connected TV (CTV) Advertising, the rise of Demand-Side Platforms (DSPs), and the growing importance of Audience Monetization.Learn why Ad Tech Trends like Media Buying automation, Curated Marketplaces, and cross-platform engagement are transforming the industry. Hear Scott's thoughts on the impact of privacy changes on data strategies and the best practices for dealing with multiple Ad Tech Vendors to achieve optimal results. If you're navigating the digital jungle of advertising technology, this episode is packed with real-world examples and actionable advice for boosting your campaigns.Join us to get ahead of the curve with Ad Tech Insights, explore the future of Programmatic Media, and learn from the best in the business. Make sure to like, comment, and subscribe to stay updated on the latest in Ad Tech and beyond!Keywords: Ad Tech, Digital Advertising, Programmatic Advertising, Ad Stack Optimization, Data-Driven Marketing, Ad Operations, Publisher Revenue, Yield Management, Audience Targeting, Digital Strategy, CTV Advertising, Demand-Side Platform, Ad Tech Trends, Media Buying, Audience Monetization, #adtech #adtechbros

On this episode of the ADOTAT Show's Mad Woman series, Pesach Lattin gets real with Gayla Huber, founder of Integrity Shield and digital marketing’s go-to compliance crusader. Forget the corporate PR and buzzwords — Gayla’s got stories. From sneaking around shady affiliates to busting digital scams across international borders, she’s the hero brands need to keep their reputations intact.Gayla dishes on her wildest moments in brand protection, like tackling digital piracy in Malaysia, and why she’s more interested in building a global compliance empire than sipping wine in some quiet vineyard. You’ll hear about her frustration with brands who don’t know what their affiliates are up to and her absolute favorite part of the job: outsmarting digital tricksters with creativity that would make any detective proud.If you’re a marketer, a compliance geek, or just love a behind-the-scenes look at the battles waged to keep brands safe, this episode’s got it all: drama, laughs, and insights that might just save your brand from its next big disaster.Keywords: Compliance, Brand Protection, Digital Marketing, Affiliate Marketing, Online Fraud, Pesach Lattin, Gayla Huber, Integrity Shield, Brand Safety, Digital Strategy, Marketing Challenges, ADOTAT Show

Get ready for some real talk with Julia Linehan, the "Mouth of Media" who’s making waves in the ad tech world! In this episode of the ADOTAT Show #MadWomen series, Julia shares her journey from navigating the boozy beginnings of the ad industry to becoming one of its most respected and outspoken voices. She dives deep into why brand safety is more than just a buzzword, exposes the chilling realities of ad fraud, and explains how she’s leading a movement for authenticity and accountability in an industry often bogged down by jargon and hype.With her unique blend of wit, wisdom, and a no-nonsense approach, Julia tells it like it is and makes no apologies for pushing the boundaries. This is a must-watch episode for anyone looking to understand the future of digital advertising from someone who’s not afraid to shake things up! Don't miss out—hit play and see why Julia Linehan is the fearless leader the ad tech world needs right now.👉 Subscribe to the channel and hit the notification bell for more episodes from our #MadWomen series!Hashtags: #ADOTATShow #MadWomen #JuliaLinehan #WomenInMedia #AdTech #BrandSafety #AdFraud #DigitalAdvertising #PRMaverick #RealTalk #marketing #women

🚀 Hold onto your ad budgets, because this week on The ADOTAT Show, Pesach Lattin is sitting down with Jonah Goodhart, the ad tech mastermind who’s been making waves since AOL was cool. Ever wonder how a college kid with zero ad experience turns a “free stuff” obsession into a multimillion-dollar empire? Jonah’s got the playbook. From co-founding Moat and selling it to Oracle, to launching Mobian, where he’s rewriting the rules of digital measurement with AI, he’s seen it all and done most of it twice.But don’t expect another fluffy chat. Jonah is dropping truth bombs about why your ad metrics are stuck in the Stone Age, why brand safety is like believing in unicorns, and how AI is about to turn the industry on its head. He’s got tales of 800 market meetings, a few Yoda-level mentors, and a refusal to quit until he’s made sense of it all. Spoiler alert: retiring to a beach isn’t in his plan.So, if you’re tired of the usual ad tech jargon and want the real deal from someone who’s been there, done that, and bought the T-shirt—grab your headphones and get ready. Because this episode is serving up hot takes and hard truths with a side of humor. 🔥

In this episode of The ADOTAT Show, we sit down with Chris Daglow, the digital marketing genius who turned his startup into a $10 billion success story. Chris shares his journey from navigating the chaotic waters of startup land to executing a blockbuster IPO. If you're looking for actionable insights on how to scale your business, adapt to the ever-changing digital landscape, and future-proof your marketing strategies, this episode is a must-watch.Chris Daglow doesn’t just talk the talk—he walks the walk, having sold his company for a staggering $10 billion. We delve deep into the cookie apocalypse, exploring how privacy concerns and signal loss are reshaping digital marketing as we know it. Chris breaks down the strategies that worked for him, including how he leveraged data activation and AI to drive exponential growth. Whether you’re an entrepreneur, marketer, or just curious about the future of digital advertising, Chris’s insights are pure gold.This episode also covers the critical shift towards first-party data and how marketers can no longer rely on outdated MarTech solutions. Chris shares his thoughts on the death of third-party cookies, the rise of walled gardens, and why marketers need to become data experts to stay ahead. Learn how to create a future-proof strategy that delivers measurable results, even in a world where the rules keep changing.Don’t miss out on this power-packed episode of The ADOTAT Show! Chris Daglow’s advice is a game-changer for anyone looking to dominate the digital marketing landscape. Be sure to like, subscribe, and hit the notification bell so you never miss an episode where we cut through the noise and deliver the real deal in marketing and ad tech.

This episode of The ADOTAT Show dives deep into the mind of Ken Harlan, the CEO of MobileFuse, who’s been at the helm of mobile advertising since the days when ringtones were all the rage. Ken takes us on a journey from the early days of mobile advertising—when half a percent of the internet was mobile—to today’s digital landscape where mobile is the undisputed king of screens. If you’ve ever wondered how someone stays ahead in an industry that moves faster than a TikTok trend, Ken’s got the answers.Ken shares how MobileFuse expanded from mobile ads to Digital Out-of-Home (DOOH) and Connected TV (CTV), exploring some of the wildest places you might encounter a MobileFuse ad today. Whether it’s a gym, elevator, or even a smart fridge, Ken breaks down how digital place-based activations are redefining the way brands connect with consumers. And in a world where data privacy is the talk of the town, Ken reveals how MobileFuse has managed to balance precision targeting with consumer privacy—without getting burned.We also touch on the human side of business, with Ken discussing how he’s kept his team motivated and committed for over a decade. Forget about the usual perks like snacks and retreats; Ken’s secret sauce lies in focusing on the core—clients, publishers, and technology. His philosophy of not raising external funding has allowed MobileFuse to grow steadily, ensuring that every effort is aligned with delivering real value to clients, not just hitting arbitrary growth targets.Finally, Ken gives us a glimpse into the future of ad tech, forecasting how MobileFuse will continue to innovate in a world where every screen could potentially be an ad space. He also shares some personal insights, including what superpower he’d choose if given the chance (spoiler: it’s not for personal gain) and what advice he’d send back to his younger self via time-traveling text message. This is an episode packed with wit, wisdom, and a few surprises you won’t want to miss.

In this must-watch episode of The ADOTAT Show, Pesach Lattin sits down with Jon Walsh, the mastermind behind JobsinAdtech.com, to unpack over two decades of ad tech evolution. With 24 years of experience navigating the complex world of digital advertising, Jon has seen it all—from the early days of programmatic advertising to the rise and fall of blockchain technology in ad tech. If you've ever wondered about the highs and lows of selling an ad tech company or the reality behind LinkedIn profiles, this episode offers a candid, behind-the-scenes look at the industry’s inner workings.Jon shares his personal journey, recounting the challenges of building and selling his first company at just 31 years old, and the existential crisis that followed. He dives into the murky waters of blockchain and cryptocurrency, revealing why he believes blockchain is more hype than substance, yet remains optimistic about the potential of Bitcoin in ad tech. With insights into the future of digital advertising, Jon discusses the importance of innovation, or the lack thereof, in connected TV (CTV) advertising and why the industry still struggles to deliver a truly "wow" moment to consumers.As the founder of JobsinAdtech.com, Jon has created a unique platform that serves as a focal point for job seekers and recruiters in the ad tech industry. He discusses the challenges of launching a job board in a saturated market, the importance of network effects, and why JobsinAdtech.com is different from the likes of LinkedIn and other traditional job platforms. Jon's mission is to streamline the hiring process by offering targeted, high-quality candidates, making it easier for companies to find the perfect match without wading through thousands of irrelevant applications.But the conversation doesn’t stop there. Jon and Pesach also explore the vibrant community Jon has built through his infamous WhatsApp groups, which started during the pandemic as a way to stay connected and have now evolved into a global media hub for ad tech professionals. These groups are not just about networking—they're about creating a safe space for open discussions, tackling industry issues, and even the occasional digital bar fight. Jon shares some of the most surprising and humorous moments from these groups, offering a glimpse into the camaraderie that keeps the ad tech community thriving.Whether you're an ad tech veteran or new to the digital advertising game, this episode is packed with valuable insights, industry secrets, and a healthy dose of humor. From programmatic advertising to CTV, blockchain, and the future of digital media, Jon Walsh’s conversation with Pesach Lattin is a deep dive into the trends shaping the future of ad tech. Don’t miss out on this chance to learn from one of the industry's most experienced and candid voices. Tune in now! 🎧 #AdTech #DigitalAdvertising #Programmatic #BlockchainInAdTech #CTVAdvertising #JobsInAdTech #DigitalMedia #JonWalsh #PesachLattin #TheADOTATShow

In this episode of The ADOTAT Show, we're diving headfirst into the adtech jungle with none other than Judy Shapiro in this episode of the #madwomen series. If you’re ready to peel back the slick veneer of marketing and advertising to see the gritty underbelly—where cookies, privacy, and agency shenanigans collide—this episode is your golden ticket. Judy doesn’t sugarcoat a thing as she skewers the adtech world’s obsession with surveillance and scale, exposing how these outdated practices are not just bad for business, but a full-on trainwreck for both consumers and brands.Judy’s no-nonsense take on the murky depths of digital marketing is the wake-up call the industry needs. She’s here to pull back the curtain on the cookie debacle, laying out who’s really benefiting from this data-grab free-for-all. And trust me, she’s not just here to rant—Judy’s got a toolkit of actionable advice, daring agencies and marketers to ditch the shady tactics and step into a more ethical future for adtech.So if you’re over the buzzword bingo and ready for some unfiltered truth about where adtech is headed, privacy pitfalls, and the role cookies should—or shouldn’t—play in our digital world, this episode is your must-listen. Judy Shapiro is flipping the script, challenging the status quo, and guiding us through the chaotic maze of modern advertising with brains and backbone. This is The ADOTAT Show, where we tackle the big issues in tech, marketing, and advertising—no fluff, just the real deal.

🔥 Welcome to The ADOTAT Show—Season 2, baby! We’re back, sharper and more irreverent than ever, and who better to kick off this season than the adtech legend himself, Terence Kawaja? That’s right, we’re starting off with a bang as Terry, our very first guest of the season, joins us to dissect the circus of signal loss, the cookie apocalypse, and the relentless march of privacy zealots making sure your digital dreams stay just that—dreams.Ever wanted to know how the adtech world is navigating the demise of cookies, or why Google keeps punting on privacy like it’s playing in the Super Bowl? Terry’s here to drop truth bombs and insider secrets you won’t hear anywhere else. We’re talking everything from billion-dollar deals to the adtech industry’s stubborn refusal to grow up—plus, why some of these companies might be as doomed as your last New Year’s resolution.Season 2 is here, and it’s bigger, bolder, and packed with more no-BS insights than ever. So, grab your popcorn (and maybe a stiff drink), because this episode is going to set the tone for a wild ride through the adtech jungle. Don’t forget to hit that subscribe button, leave a comment, and let’s get this irreverent party started! 🚀🍪 #Season2 #AdTech #PrivacyShowdown #CookiesCrumbled #SignalLoss #NoBS #DigitalAdvertising