Marketing, Media & Adtech

Hold onto your space helmets, digital marketing aficionados! We're launching into a podcast that's more thrilling than a hyperspace jump - it's the History of Ad Tech.Featuring Stellar Minds:Rich LeFurgy & Richy Glassberg, the co-founders of the IAB who looked at the internet and saw dollar signs.Shiv Gupta, the founder of U of Digital, who knows digital like the back of his hand.Scott Schiller, the professor who's also a VIP at the IAB. And MUCH MORE.Judy Shapiro, the CEO who's reinventing how we think about topics and ads.Picture this: a universe where digital warriors don't just click on ads, they battle through the asteroid fields of programmatic advertising and zoom past the ominous black holes of ad tech failures. Yeah, it's THAT epic.Our cosmic story rockets off with ad tech's Big Bang, where AOL and Yahoo were more than just internet dinosaurs; they were the intrepid explorers of the digital cosmos. Then, brace for the mind-blowing supernova of Right Media – a tale of glory and implosion that's straight out of a space opera.But wait, there's more than just tech jargon and scale wars here. This saga is about the art of digital metamorphosis – think shapeshifting aliens but in the world of cyberspace. Watch media companies and agencies transform faster than a Martian in a Wall Street-induced frenzy. And let's not forget the meteoric rise of programmatic advertising, which turned out to be a bit of a dark matter situation thanks to those pesky click-through rates.Now, warp speed to the era of the iPhone and broadband, the game-changers that gave every earthling in the galaxy access to the internet. The divide between media buying and creative agencies in this chapter? It's like trying to decode alien languages without a universal translator – a mix of baffling and hilariously lost in translation.Fasten your seatbelts as we navigate through the nebula of privacy and regulation in ad tech's latest frontier. The vanishing third-party cookies? Think of them as an asteroid belt – daunting yet full of untapped potential.And for the finale, prepare for some ludicrously wild predictions about AdTech's future. Picture buying actual humans instead of audiences (creepy but cool?), AI agents crafting hyper-personalized ads, and a shift to site-specific sales – it's like trading your old rocket for a shiny new star cruiser!🌠 Dive into this interstellar adventure where we chat about everything from ad tech's birth, its colossal faceplants, the evolution of media companies and agencies, to the wild, wild future. It's not just a podcast; it's a warp-speed ride through the universe of digital advertising. Blast off in 3... 2... 1... 🚀🌌

Strap in for a whirlwind ride through the peaks and valleys of mastering the art of work-home balance, as told by the advertising world's most seasoned pros! This isn't just a chat; it's a treasure trove of life hacks for the ambitious soul.Lana McGilvray kicks things off with a heartfelt confession about the fine line between professional passion and personal peace. She weaves tales of her own struggles and triumphs, painting a picture of an industry that's tough yet tender. Her message? Mentorship and kindness are not just corporate buzzwords; they're lifelines in the high seas of a demanding career.Ted Rubin steps up as the wise sage of the group, delivering nuggets of wisdom with the finesse of a seasoned storyteller. He's all about living in the moment, cherishing the now while juggling deadlines. His anecdotes are a wake-up call to all workaholics: life is fleeting, and those family moments? Priceless.Nick Friese, the man behind Digiday Media, brings his own flavor to the mix. He's the embodiment of cool, calm, and collected, advocating for building lasting relationships over fleeting transactions. Nick's insights serve as a reminder that even in the cutthroat world of advertising, there's room for human connection and a well-rounded life.And of course, there's Pesach Lattin, our charismatic host, weaving these narratives into a compelling tapestry. He prompts, prods, and pokes in all the right places, ensuring no stone is left unturned in this exploration of work-home equilibrium.Together, this dynamic foursome doesn't just talk about advertising; they dissect and rebuild it, proving that success isn't just about what you achieve at work, but also how you thrive at home. So, whether you're a corporate warrior or a home office hustler, this video is your roadmap to striking that elusive, perfect balance. 🌈🏠💼✨Featuring:Lana McGilvray, CEO of Purpose WorldwideTed Rubin, Author & SpeakerNick Friese, Digiday Media

In the latest episode of "The ADOTAT Show" the hosts dive headfirst into the bustling world of remote work in the #AdTech industry, a realm where pajama pants meet professional prowess. Hosted by Pesach Lattin, the episode features seasoned professionals Marc Goldberg, Paul Knegten, and Sean Black, each bringing their unique perspectives to the table.They dissect the impact of remote work on company culture, raising questions like, "Can team spirit survive in a Zoom room?" and "Is the office watercooler chat now a Slack channel?" The conversation takes a turn into the hiring alleys of AdTech, emphasizing the need for cultural fit and diversity - because let's face it, a team of clones might make a great sci-fi plot but a lousy creative team.As the chat rolls on, the hosts tackle the hefty topics of diversity and remote work, peeling back the layers of why your next team member might just as likely be from Timbuktu as from downtown. They don't shy away from the tough talks either - addressing how remote work can be a double-edged sword, offering freedom for some while creating barriers for others. In the whirlwind of remote work dynamics, they touch upon retention strategies for keeping your top talent happier than a kid in a candy store, because who doesn't love competitive pay and a work environment that feels like a second home?Then, hold onto your hats, because the conversation takes a futuristic turn with the impact of AI on jobs. The hosts ponder over AI’s role in the hiring process – can a robot really tell if Steve from accounting is a team player? They conclude with personal insights on hiring and team building, reminding us that sometimes, the best tool in your arsenal is good old-fashioned gut instinct. So, buckle up for a ride through the ups, downs, and loop-the-loops of the AdTech world, where technology and humanity meet in a quirky, yet harmonious blend.Featuring:Pesach Lattin, HostSean Black, EVP at Daily MotionMarc GoldbergPaul Knegten

Dive into the dynamic world of advertising technology with "Marcom's Madhouse: AdTech's Audacious 2024 Adventure," a comprehensive episode that delves deep into the intersection of ad tech and public relations. Featuring industry experts Lana McGilvray, Chris Harihar, Joe Zappa, and Lou Paskalis, this engaging conversation explores critical topics shaping the future of the ad tech industry.Listeners will gain valuable insights into navigating the complex landscape of privacy regulations and balancing innovation with privacy concerns. The podcast sheds light on managing public expectations, differentiating ad tech companies in a saturated market, and building consumer trust. Discover the art of cutting through the clutter with effective PR and the importance of storytelling in shaping the ad tech narrative.Further, the discussion highlights overcoming industry oversaturation, the optimistic future of ad tech amidst privacy changes, and the critical balance between brand safety and journalism. Strategies to combat misinformation, differentiate through experiences and narratives, and refresh the image of ad tech companies are also explored in detail.Each chapter of the podcast offers a deep dive into these pivotal themes, providing listeners with actionable insights and recommendations for new ad tech companies, along with key takeaways for 2024. Whether you're an industry professional or simply interested in the evolving world of digital marketing, "Marcom's Madhouse: AdTech's Audacious 2024 Adventure" is an essential listen for staying ahead in the ever-changing ad tech landscape.Featured Experts:Lana McGilvray: Known for her extensive experience in ad tech PR.Chris Harihar: Brings a unique perspective on balancing innovation and privacy.Joe Zappa: Offers insights into managing public expectations and the future of ad tech.Lou Paskalis: Shares expertise on building consumer trust and combating misinformation.

Featuring:Shiv Gupta, Founder U of DigitalPaul Knegren, Former CMO of Outbrain and Marketing GuruJosh Mortensen, Post Cookie Prodigy.The esteemed panelists discuss the challenges and strategies for marketers in navigating the changing landscape of identity marketing and ad tech. They emphasize the importance of understanding the forces of regulation and platform changes, and the need for marketers to take a step back, learn, and evaluate the potential impact on their business. The panelists also discuss the balance between precision in advertising and safeguarding user privacy, and the need for industry-specific best practices. They explore the role of first-party data, the potential of contextual advertising, and the emerging opportunities in local and geo-targeting. The conversation explores various aspects of data collection, ownership of targeting and measurement, collaboration among walled gardens, the role of AI in the privacy identity debate, the creepy factor and user perception, and the key to identity in 2024. The participants also discuss the impact of government regulation and the importance of education in the industry.TakeawaysMarketers need to stay informed about the forces of regulation and platform changes to proactively prepare for potential shifts in identity marketing.Experimentation with low-lift solutions and spreading bets across different strategies can help marketers navigate the uncertainty of the post-cookie era.Privacy-respecting alternatives to identity tracking, such as contextual advertising and local/geo-targeting, offer opportunities for effective and privacy-conscious marketing.Marketers should focus on creating compelling creative and storytelling to engage audiences, rather than solely relying on granular targeting and tracking. Data collection has evolved over the years, with a shift towards registration and the use of portals to gather user data.Companies like Google and Facebook have a significant advantage in owning the targeting and measurement capabilities.Collaboration among walled gardens, such as publishers forming consortia, can help leverage first-party data.AI plays a crucial role in modeling user behavior and making predictions, but its effectiveness depends on the quality of data.User perception of targeted advertising as creepy is influenced by Apple's marketing strategy and privacy-focused messaging.The key to identity in 2024 is to let go of traditional approaches and find new models and approaches.Government regulation and education are important factors in shaping the future of privacy and identity in advertising.