Marketing, Media & Adtech

In this exhilarating episode of "The Adotat Show," we dive headfirst into the world of ad tech with Erin Hawryluk, the VP of Marketing at Cadent. Erin takes us on a rollercoaster ride through her career, sharing tales of navigating the testosterone-fueled boys' club of the early 2000s. She recalls the days when strip clubs were the networking venues of choice, and women were expected to grin and bear it. But Erin, with her unyielding spirit and a sledgehammer in hand, shattered those outdated norms and emerged as a beacon of change in the industry.Erin discusses Cadent's recent acquisition of AdTheorent, a move set to revolutionize the advertising world. With a blend of AdTheorent’s AI and predictive audiences and Cadent's patented viewer graph and household-level targeting, Erin and her team are poised to drive measurable outcomes for their advertising partners. She shares her insights on the future of TV and digital media, predicting a seamless integration that will make it easier for consumers to find and consume content affordably.Join us as Erin opens up about her journey from uncomfortable dinners and conversations to becoming a leader who champions flexibility, equality, and innovation in ad tech. She talks about the evolution of the industry, the importance of bringing others along for the ride, and her vision for a future where targeted advertising is both effective and respectful. Whether you're an ad tech veteran or a curious newbie, this episode is packed with wisdom, wit, and a whole lot of Erin's infectious enthusiasm.Keywords:Ad Tech, Marketing, Cadent, AdTheorent, Erin Hawryluk, The Adotat Show, Digital Media, Programmatic Advertising, AI in Advertising, Predictive Audiences, Women in Tech, Flexible Work Environment, Career in Ad Tech, Advertising Industry Trends, Shattering Glass Ceilings, Leadership in Marketing.

In this episode of the ADOTAT Show, we dive into the intricate world of ad tech with the incomparable Simon Halstead. Known for his knack for making sense of the industry's most baffling trends, Simon brings his A-game—and his love for cake—to the table. Buckle up for a deep dive into the latest happenings in digital advertising, served with a side of irreverence.Google’s Cookie Reversal: Just when we thought Google was ready to toss cookies into the digital trash can, they decided to keep them around. Simon breaks down what this means for marketers and advertisers, why this isn’t just a delay, but a significant shift in strategy.Ad Tech Trends: Simon shares his insights on the cutting-edge trends shaping the future of programmatic advertising, from AI-driven strategies to the latest developments in machine learning and how they’re changing the game.Mental Health in High Stakes: The ad tech world is a high-pressure environment, and Simon talks candidly about the importance of mental health. Discover why it’s okay not to have all the answers and how fostering a supportive environment can lead to better outcomes.Trust and Ethics: Trust is hard to come by in the ad tech industry. Simon discusses the core values of trust, honesty, and respect that guide his consultancy, and why these principles are essential for building lasting business relationships.Personal Anecdotes: Get an inside look at Simon’s journey, from meeting his wife at Buckingham Palace to his ongoing battle with cake addiction. These stories highlight the human side of a tech guru who’s as relatable as he is knowledgeable.🔍 High-Value Keywords:Ad Tech, Digital Advertising, Google Cookies, Programmatic Advertising, Mental Health in Business, Business Ethics, Ad Tech Trends, AI in Advertising, Machine Learning, Marketing Strategies, Compliance, TCPA Defense, Media Innovation, OTT, CTV, Video Streaming, Legal Issues in Telecom

Get ready for an electrifying episode of "The Adotat Show" featuring Jon Bond, the marketing maestro who turned the advertising world upside down. Jon, the visionary behind Kishbaum, Bond, and Partners, now leads Weightless, a company at the forefront of digital innovation.In this episode, we dive deep into Jon’s storied career, from the groundbreaking Snapple campaigns to navigating the chaotic dot-com era. We explore his latest ventures into AI-driven marketing and his bold predictions for the future of advertising. Jon’s stories are packed with wit, irreverence, and insights that will make you rethink everything you know about marketing.Tune in for a conversation that’s as enlightening as it is entertaining, filled with actionable insights and hilarious anecdotes. Don’t miss Jon Bond’s take on the evolution of marketing, the importance of data-driven strategies, and how to stay ahead in an ever-changing digital landscape.Keywords: Marketing Insights, Jon Bond, Advertising Innovation, Snapple Campaign, AI Marketing, Digital Trends, Weightless, Ad Strategies, Dot-Com Era, The Adotat ShowStay Bold, Stay Curious, and Know More Than You Did Yesterday!

Ready to transform your marketing game? Dive into our special #MadWomen series as Pesach Lattin, the man who thinks going viral sounds like catching a cold, interviews the incredible Naama Manova Twito. Naama, a marketing powerhouse, takes us on her captivating journey from being a technophobe to becoming a trailblazer in AI-driven marketing strategies.In this episode, you'll hear about Naama's unique experiences navigating the fast-paced world of digital transformation, the challenges of balancing human creativity with AI efficiency, and the humorous moments that come with it—like the time her daughter rode a unicorn toy during a crucial Microsoft Zoom call. Naama also shares her thoughts on the current state of AI in marketing, debunking myths, and providing invaluable insights for both seasoned marketers and newbies.Get ready for a wild ride filled with marketing wisdom, unfiltered truths, and a deep dive into how AI is reshaping the industry. Learn about Naama's vision for hybrid teams, her predictions for the future of search engines, and her inspiring message to always stay curious and embrace the unknown.Don't miss this episode—it's packed with keywords like AI marketing, digital transformation, human creativity, marketing strategies, and more. Whether you're a marketing veteran or just starting out, Naama's story and Pesach's witty banter will leave you entertained and enlightened. 🚀 #ADOTATShow #Marketing #AI #DigitalTransformation #HumanCreativity #MarketingStrategies #MadWomenSeries

Welcome to another episode of "The Adotat Show" with Pesach Lattin! 🎙️ We're thrilled to welcome back the incredible Angelina Eng, Vice President of Measurement, Addressability, and Data Center at the IAB, for her second appearance. As part of our Mad Women series, Angelina brings nearly 30 years of expertise in digital marketing and is ready to share her invaluable insights.Angelina Eng has been a trailblazer in digital advertising, holding senior positions at renowned firms such as Morgan Stanley, Merkle, Dentsu, and Publicis. At the IAB, she plays a pivotal role in defining guidelines and establishing industry standards for measurement, addressability, and data management. Angelina's work has significantly influenced the progression of digital media, marketing, ad operations, and analytics.In this episode, Pesach and Angelina dive into critical topics such as the challenges of Made-For-Advertising (MFA) sites, the evolution of programmatic advertising, and the impact of artificial intelligence on digital marketing. They also discuss the ethical implications of AI, strategies for identifying high-quality content, and the importance of building strong relationships with publishers.Angelina's career has been marked by numerous accolades, including the AdMonsters 2018 Power List Award and the IAB Data Rockstar Award. Her insights on the future of digital advertising, privacy regulations, and the evolving landscape are not to be missed. Tune in to learn from one of the industry's most respected voices and gain valuable knowledge on navigating the complexities of modern advertising.In this episode, Pesach and Angelina dive deep into:🗑️ The problem of Made-For-Advertising (MFA) sites and their impact on advertisers.🔍 Strategies for advertisers to identify and avoid low-quality MFA sites.📊 The role of AI and machine learning in improving ad targeting and measurement.🤖 The ethical implications of AI in marketing and the IAB's stance on these issues.🌟 Angelina's journey as an Asian American woman in the ad industry and breaking through glass ceilings.🎯 The future of digital advertising, privacy regulations, and the evolving landscape.Tune in to hear Angelina’s thoughts on how AI can revolutionize marketing, her advice for young women entering the industry, and her personal experiences that shaped her successful career. Don't miss out on this engaging and informative conversation!#DigitalMarketing #Advertising #AIinMarketing #MadWomenSeries #PesachLattin #AngelinaEng #IAB #AdTech #MarketingStrategy #ProgrammaticAdvertising #DigitalMeasurement #AIethics #WomenInTech #AdvertisingIndustry #FutureOfMarketing🔔 Subscribe to our channel for more insightful interviews and industry insights!📢 Like, comment, and share to spread the knowledge!🌐 Visit us at ADOTAT.com for more content on the latest in marketing and adtech.

Hold onto your hats, folks! Today's ADOTAT Show is a rollercoaster. Pesach Lattin is chatting with the fabulous Phoenix Ha, the model who ditched Vogue for data. Yes, you heard that right. From posing for Nike and Disney to crunching numbers at AdBeak, Phoenix has gone full-on data diva.Phoenix dishes on surviving the 2024 media madness and the juicy secrets of first-party data. She’s turned the modeling world upside down and now she's here to tell us why she traded runways for revenue reports. What made her swap spotlights for spreadsheets? And how does she keep her sanity in a digital world gone mad?Get ready to dive into the chaos of media buying, the AI invasion in advertising, and why Phoenix's creative brain battles her data-nerd side. This episode is packed with no-nonsense advice, unexpected insights, and a peek into her viral TikTok fame. Plus, hear about her ultimate goal: selling AdBeacon and creating a legacy that’s more than just numbers.So, smash that play button and buckle up for a wild ride with Pesach Lattin and Phoenix Ha on The ADOTAT Show. 🍩✨AdBeak, first-party data, media buying, 2024 media trends, digital advertising, Nike, Disney, Vogue, AdBeacon, iOS 14.5, AI in marketing, creative strategy, digital transformation, programmatic advertising, Phoenix Ha, Pesach Lattin, digital ad spend, media campaigns, data-driven marketing, advertising innovation, media analytics, marketing strategy, customer acquisition, digital metrics, marketing efficiency, creative director, data scientist, brand loyalty, digital chaos, media industry, advertising success, media trends, AI tools, digital m

Today, we're tearing down the curtains on TV measurement with Jon Watts of The Coalition for Innovative Media Measurement. From the multi-currency transitions shaking up the US market to the explosive growth of live sports streaming, Jon breaks down how vendors are playing nice (or not) and why data quality is more crucial than ever. If you've ever wondered how TV ads seem to read your mind or why the industry feels like a never-ending rollercoaster, this episode is your golden ticket.Prepare to be blown away by the explosive growth of live sports in the streaming space and the Nielsen-Amazon kerfuffle that has everyone in a tizzy. We're diving deep into the nuances of data quality, trust, and privacy, and why buyers need to know exactly what they're getting into. Plus, Jon shares his journey from academia to media mogul, highlighting the untapped potential of public service funding and why the American spirit of risk-taking and innovation makes it the ultimate playground for media professionals.Why This Episode Matters:In a world where media consumption is fragmenting faster than ever, understanding the intricacies of TV measurement is crucial. Jon Watts doesn't just offer insights; he delivers a masterclass in navigating the complexities of modern media with wit, wisdom, and a touch of British charm.Call to Action:Enjoyed this deep dive into the world of TV measurement? Smash that like button, drop your thoughts and questions in the comments, and hit subscribe for more episodes that cut through the noise and deliver the goods.Hashtags & Keywords:#TVMeasurement #DataTransparency #StreamingSports #SIMSummit #AdvertisingInnovation #JonWatts #MediaRevolution #TheDoughnutShow

Welcome to an episode that takes you on a thrilling journey through the unpredictable world of digital advertising with Myles Younger, a true maestro in the ad tech industry. Imagine navigating a foggy landscape with a broken GPS—that's Myles's daily grind, where digital marketing challenges and programmatic advertising innovations are as varied as his everything bagel breakfast. We explore his serene morning rituals that ground him before diving into the frenetic pace of his digital workday, uncovering how he balances data-driven strategies, real-time bidding, and audience targeting with mindful moments. From his career’s rollercoaster in B2B marketing to his strategic wizardry at U of Digital, Myles navigates the evolving landscape of contextual targeting, AI-driven personalization, and privacy-first advertising. With a keen eye on industry trends like video advertising, omnichannel integration, and sustainable ad practices, Myles is not just surviving in the ad tech world—he's rewriting the rules. Join us for insights on navigating the digital jungle, as we unpack the dynamic shifts shaping the future of advertising technology in 2024【12†source】【13†source】【14†source】【15†source】【16†source】.Join us as we explore:🥓 Breakfast of ChampionsHow Myles’s morning ritual, featuring the everything bagel, sets the tone for a day in the digital trenches.The zen of bacon and bagels: Why Myles believes in savoring breakfast without distractions.📈 Ad Tech AdventuresMyles's career journey from B2B marketing to becoming a digital sage at U of Digital.The pivotal moments at MediaMonks that sharpened his ad tech prowess.Navigating the shark-infested waters of digital innovation and strategy.🧘 Mindful Mornings to Digital DramaThe serene start of Myles’s day versus the relentless pulse of his digital life.The realness of screen-induced anxiety and how Myles manages to stay grounded.🎨 Creativity in ChaosHow Myles channels his inner chef to cook up marketing strategies as precise as a perfect beef bourguignon.The role of creativity and side passions in fueling professional excellence.🔮 The Future of Digital AdvertisingMyles’s candid take on the ethical dilemmas and the need for integrity in the data-driven world.Predictions and insights on navigating the digital future with a moral compass.This episode is packed with wit, wisdom, and a sprinkle of irreverence, perfect for anyone looking to understand the art and science of digital advertising from a true industry maestro. Don’t forget to like, comment, and subscribe for more deep dives into the cutting-edge topics shaping our world. 🎥👍📢 Call to Action:What’s your take on the ethical challenges in digital advertising? Drop your thoughts in the comments below!Hit the notification bell to stay updated with our latest episodes.🔍 Keywords & Hashtags:#DigitalAdvertising #AdTech #MylesYounger #MarketingStrategy #UofDigital #MediaMonks #EthicalTech #Innovation #DigitalTransformation #BreakfastOfChampionsGrab your favorite breakfast, settle in, and let’s unravel the complexities of the digital ad world together! 🍳📊✨

Today, we're delving deep into the dynamic realm of Connected TV (CTV) advertising alongside industry luminary Julian Zilberbrand. With his unparalleled expertise, Julian sheds light on the revolutionary strategies and cutting-edge ad experiences reshaping our streaming interactions. CTV has emerged as a pivotal arena where traditional television meets digital innovation, offering advertisers unprecedented avenues to engage audiences in meaningful ways.Julian Zilberbrand's insights underscore the seismic impact of CTV on advertising, highlighting its role in redefining viewer engagement through personalized, interactive content. As consumers increasingly embrace streaming platforms, advertisers are leveraging CTV's capabilities to deliver targeted messages seamlessly integrated into viewers' content experiences. This shift isn't just about ads; it's about creating immersive narratives that captivate and convert, blending storytelling with actionable insights gleaned from advanced analytics.In today's conversation, Julian Zilberbrand navigates through the complexities of CTV advertising, emphasizing the importance of agility and data-driven strategies in staying ahead. From leveraging programmatic capabilities to optimizing ad placements, Julian's perspective unveils the strategic maneuvers that empower brands to navigate the evolving digital landscape. As we explore the future of advertising through Julian's lens, it's clear that CTV isn't just a medium; it's a transformative force driving innovation and engagement in the advertising ecosystem.Discussion Points:Julian's Origin Story: From Ukraine to Brooklyn, Julian's journey from MTV production assistant to CTV consultant extraordinaire.CTV Advertising Evolution: How CTV has shifted from traditional TV, transforming ad loads and targeting methods.Avoiding Classic Mistakes: The leap from traditional TV to CTV and common pitfalls advertisers should avoid.Decoding Programmatic Buying: What sets programmatic buying in CTV apart and its operational ease.Effective Metrics: The key metrics advertisers should focus on in the CTV landscape.Innovative Monetization Strategies: Exploring cutting-edge strategies to monetize CTV without alienating viewers.AI in CTV: How AI is reshaping CTV advertising, from real-time ad placement tweaks to personalized creative experiences.Gen Z Focus: Tailoring ad strategies to captivate the tech-forward Gen Z audience.Privacy and Compliance: How CTV is setting new standards for a secure, compliant ad environment.Unique Value:Julian offers an insider's perspective on the dynamic world of CTV, providing actionable insights and strategies that are reshaping how ads interact with streaming audiences. Whether you're a seasoned advertiser or new to the CTV scene, Julian's expertise will equip you with the knowledge to navigate and capitalize on this booming landscape.Call to Action:Got questions or thoughts about CTV advertising? Drop them in the comments below! Don't forget to like, subscribe, and hit that notification bell so you never miss an episode of The Adonit Show.Keywords & Hashtags:#CTVAdvertising #ProgrammaticBuying #AdTech #JulianZilberbrand #DigitalMarketing #AIInAdvertising #GenZMarketing #ConnectedTV #AdvertisingTrends #TheAdonitShow

🎙️ Hold on to your hats, folks, because we’ve got a doozy of an episode today! Joining us on the Adonit Show is none other than David Pollet, the mastermind and CEO of Incremental. If you think you know everything about advertising measurement, think again. David is here to blow your mind with insights into the nitty-gritty of digital advertising success, incrementality, and the impending doom of third-party cookies.We're diving deep into why incrementality is the holy grail for marketers, how cookies have been demonized while biometrics are handed out like candy, and the critical role of retail media in the modern ad ecosystem. Whether you're tangled in the web of advertising metrics or just curious about the future of ad tech, this episode is your go-to guide.Episode Highlights:Smooth Day Vibes: David’s unexpectedly smooth day, from bus schedules to office zen.Cookie vs. Biometrics: The great debate on whether we're demonizing the wrong identifier.Light Bulb Moment: Discovering incrementality as the North Star in advertising.Incrementality Simplified: Why understanding ad effectiveness is crucial.Hershey’s Economics: How incrementality helps navigate ad spend, even in fluctuating markets.Data Overload: Measuring incrementality in the complex world of retail media.Media Measurement Evolution: From click-through rates to measuring real impact.AI & Machine Learning: Redefining media measurement in the next five years.Why You Should Watch:If you're entangled in the chaos of digital advertising metrics or just eager to learn about cutting-edge ad tech, this episode is a treasure trove of insights. David Pollet doesn’t hold back, sharing insider knowledge with the kind of wit and wisdom that keeps you hooked from start to finish.Call to Action:🚀 Don't forget to like, comment, and subscribe for more deep dives into the world of media metrics and advertising innovation!Hashtags:#MediaMetrics #Advertising #DavidPollet #Incremental #AdTech #DigitalMarketing #CookiesVsBiometrics #Incrementality #AI #MachineLearningAbout Our Sponsor:Troutman and Men LLP: Not your average suit-wearing, briefcase-toting attorneys. They’re the legal ninjas who slice through red tape like a hot knife through butter. Need someone to guard your creative castle or bail you out of the next corporate conundrum? Give Troutman LLP a call. Thanks for keeping the lights on and mics hot, folks.Keywords for SEO:Advertising measurementIncrementality in advertisingDigital marketing strategiesMedia metricsThird-party cookiesRetail media networksBiometric data in advertisingAI in ad techMarketing analyticsCookieless future

Ready for a wild ride into the future of video advertising? Buckle up, because in this must-watch episode of the ADOTAT Show, we're diving headfirst into the data-driven magic behind video ads with Zack Rosenberg, the mad genius from Qortex. Forget everything you thought you knew about ad tech—Zack is here to blow your mind with insights, irreverent humor, and a dash of behind-the-scenes wizardry. We're talking AI wizardry, cutting-edge analytics, and ads so accurate they follow you around like a clingy ex. This episode is packed with expert insights, groundbreaking discussions, and exclusive interviews that make it a goldmine for ad tech enthusiasts and marketing pros alike.Featured Guests:Zack Rosenberg - Co-founder and CEO of Qortex, the brains behind revolutionizing video ads with cutting-edge AI and data analytics. With a background in sports management and a knack for turning digital pennies into gold, Zack is the ultimate ad tech wizard.Key Discussion Points:The evolution of video advertising and how AI is transforming the game.How Qortex uses data to make ads that are creepily accurate (in a good way).Zack’s journey from sports fanatic to ad tech innovator.The magic of moment-level targeting and why it’s the next big thing in advertising.Exclusive insights into the future of ad tech and privacy-first strategies.Hilarious anecdotes from Zack’s career and the crazy pivots that led to Qortex’s success.Why Watch?:Discover the latest trends in AI and video advertising.Gain insights from a leading expert in ad tech.Understand complex topics like data analytics and moment-level targeting in a fun, irreverent manner.Learn how to leverage AI for more effective and engaging video ads.Call to Action:Subscribe to the ADOTAT Show for more irreverent and insightful content.Like, comment, and share this video to join the conversation and spread the ad tech love.Follow us on social media and check out the links below for more resources.Hashtags and Keywords:#AdTech #VideoAdvertising #AI #DataAnalytics #MarketingMagic #ZachRosenberg #Qortex #AIinAdvertising #DigitalMarketing #MomentLevelTargeting #FutureOfAds

Welcome back to The ADOTAT Show, where we cut through the corporate crap and dive straight into the juicy stuff! Today, we’ve snagged a marketing maestro who’s seen and done it all - Clive Sirkin. This guy has rocked the boat at Leo Burnett, shook things up at Kimberly-Clark and Kellogg's, and is now steering the ship at ScreenDragon. If you’re into project management, advertising agencies, or just want to hear some no-nonsense leadership insights, buckle up. 🍿In this no-holds-barred episode, Clive gives us the inside scoop on:🚀 His most rewarding gigs and the wild ride that’s been his career🤝 The secret sauce of people and relationships in business💡 Being a disruptor and loving every minute of it🏡 The madness of hybrid work and the real deal on empathy in leadership🔧 Tackling process friction like a seasoned pro🐉 Why ScreenDragon is the ultimate tool for project management in advertising agenciesClive Sirkin doesn’t hold back as he delves into his personal life, sharing stories about:The curveballs and epic fails that turned into major winsWhat keeps him up at night (hint: it’s not TikTok dances)His guilty pleasures and how he unwindsThe best advice he’s ever received and the one thing he’d tell his younger self if he could send a time-traveling textIf you’re ready to dive into the nitty-gritty of Clive’s journey, get ready to laugh, learn, and maybe even get a little inspired. We’re covering it all—from project management strategies to leadership lessons, and everything in between.Keywords:Project ManagementAdvertising AgenciesCreative WorkflowAgile MethodologyClient CollaborationProcess OptimizationHybrid WorkLeadership EmpathyDisruptive InnovationBusiness StrategyTeam ManagementCareer GrowthMarketing InsightsRelevant Hashtags:#ProjectManagement #AdvertisingAgency #CreativeWorkflow #AgileManagement #ClientCollaboration #ProcessOptimization #HybridWork #Leadership #Disruption #CareerJourney #BusinessStrategy #TeamManagement #MarketingInsightsDon’t forget to subscribe, leave a review, and share this episode with anyone who loves a good career rollercoaster story!Tune in for a wild ride through Clive Sirkin’s incredible journey and get ready to soak up some serious knowledge while having a few laughs along the way. This is one episode you don’t want to miss! 🎢

Ready to turn your gaming obsession into a cash cow? Join me, Pesach Lattin, as I sit down with Shahar Sorek, the wizard behind Overwolf's epic rise in the gaming ad world. In this episode of The ADOTAT Show, we're diving headfirst into the gaming gold rush, uncovering how to rake in serious dough in the virtual playgrounds where most players just can't hack it. Expect some laugh-out-loud moments, a hefty dose of irreverence, and maybe, just maybe, the secret sauce to transforming game mods into marketing juggernauts.From navigating the chaos of ad tech to the meteoric rise of user-generated content (UGC), Shahar spills the beans on the future of game advertising and how Overwolf is leading the charge. We'll explore the magic of in-game ads, the rise of the golden gamer, and why platforms like Roblox and Fortnite are the next big thing. Learn how gaming ads can enhance, not interrupt, and why UGC is reshaping the gaming landscape. Buckle up for a wild ride into the gamer's den. Don't forget to like, subscribe, and hit that bell to stay in the loop. #GamingAds #MonetizeGaming #Overwolf #AdTech #GameMods #UGC #Esports #DigitalMarketingDiscussion Points:Ad Tech Freak Show: Pesach and Shahar kick off discussing the whirlwind that is the ad tech industry. Is it all campaign clicks and chaos, or is there a method to this madness?Navigating Ad Spend: Shachar reveals the ups and downs Overwolf faced with ad revenue drops and how they managed to not just stay afloat but thrive with 43 million monthly active users.Gaming Ads Revolution: Dive into the nitty-gritty of integrating ads into game mods and why Overwolf’s approach is a game-changer.Golden Gamers: Discover the elusive "golden gamers" and why they’re the crown jewels for advertisers.Brand Activations: Hear about high-profile brand campaigns with names like Pringles and Universal, and how they seamlessly fit into the gaming world without pissing off the gamers.Overlays and Mods Magic: Learn how overlays and mods serve ads without interrupting gameplay, keeping gamers hooked and brands happy.Future of Gaming Ads: Shachar gazes into his crystal ball, predicting the massive shift of ad dollars into gaming and how Overwolf is poised to be a dominant player.UGC Uprising: Unpack the “Four Horsemen of the UGC Apocalypse” and how user-generated content is reshaping the gaming landscape.Creator Economy: From Minecraft mods to GTA V private servers, discover how UGC is extending the life and popularity of games on Overwolf.Ethics and Moderation: How Overwolf ensures a safe environment for brands and gamers alike, avoiding the pitfalls of the wild west of user-generated content.Call to Action:Liked what you heard? Smash that like button, subscribe, and hit the bell to stay updated. Have questions or want to share your thoughts? Drop them in the comments below. And hey, follow us on social media for behind-the-scenes content and more gaming gold nuggets.Hashtags:#GamingAds #MonetizeGaming #Overwolf #AdTech #UserGeneratedContent #GamingIndustry #DigitalMarketing #Esports #GameModsKeywords:Gaming monetization, Shachar Sorek, Overwolf, ad tech, user-generated content, gaming industry trends, digital advertising, game overlays, brand activations, esports marketing.

Grab a glass of your favorite whiskey and join your host, Pesach Lattin, as he serves up a potent mix of digital advertising insights with a twist. Today, we're diving into the enigmatic world of online metrics with none other than Marc Guldimann, the mastermind behind Adelaide Metrics and the revolutionary attention unit. 🤯Marc Guldimann is no ordinary figure in the digital advertising landscape. With a career that bridges the gap between cutting-edge tech and groundbreaking advertising solutions, Marc has been a relentless innovator. As the CEO and founder of Adelaide Metrics, he’s spearheaded the development of attention metrics, a revolutionary approach to measuring media quality that has set new standards across the industry. Before Adelaide, Marc honed his expertise through ventures like Parsec, where he pioneered cost-per-second advertising, showcasing his knack for transforming visionary ideas into market realities.Beyond his technical acumen, Marc brings a wealth of experience from diverse fields, including his academic background from Carnegie Mellon. His journey from the ivory towers of academia to the gritty trenches of digital media is a testament to his adaptability and relentless pursuit of excellence. In today's episode, Marc opens up about the challenges and triumphs of introducing a new metric to an industry steeped in tradition. Get ready for a no-holds-barred conversation that’s as enlightening as it is entertaining. Tune in to find out if Marc is the real deal or just another pretender in the digital ads jungle.In this episode, we cut through the usual fluff to get the real scoop:🎙️ Marc's candid thoughts on the state of digital advertising📊 The journey of creating and implementing the attention unit🧠 Insights on how attention metrics are reshaping the industry🚀 Predictions for the future of media quality and programmatic advertisingEpisode Highlights:00:54 - Marc's Real Talk: The state of Adelaide Metrics and beyond03:03 - Introducing the attention unit: A game-changer in digital metrics05:26 - The industry’s reaction to Adelaide’s innovations08:07 - Teaming up with the New York Times: A look inside the collaboration12:59 - Avoiding the 'Attentive Audience Paradox' and targeting effectively18:30 - Surprising findings from attention metrics applications27:01 - Balancing data and intuition in media planning33:55 - Investment opportunities in the growing attention metrics field39:06 - The debate on personalization in advertisingGet ready for a no-holds-barred conversation that’s as enlightening as it is entertaining. Tune in to find out if Marc is the real deal or just another pretender in the digital ads jungle.Call to Action:Enjoyed the episode? Don’t forget to like, comment, and subscribe! Share your thoughts on attention metrics in the comments below. What’s your take on the future of digital advertising? Let’s get the conversation started! 🗣️Relevant Hashtags:#DigitalAdvertising #AttentionMetrics #AdTech #MediaQuality #ProgrammaticAdvertising #AdelaideMetrics #TheAdonitShow #podcast Digital Advertising MetricsAttention MetricsAdelaide MetricsCost per Thousand Impressions (CPM)Click-Through Rate (CTR)Cost Per Click (CPC)Customer Acquisition Cost (CAC)Return on Advertising Spend (ROAS)Conversion Rate Optimization (CRO)Programmatic AdvertisingMedia Quality MeasurementAd Performance MetricsOnline Advertising ROIViewability MetricsAttention EconomyAdvertising EffectivenessBrand Safety in AdvertisingPredictive Advertising AnalyticsDigital Out of Home (DOOH) AdvertisingMarketing Data Analytics

Welcome to another scintillating episode of The Adotat Show! I'm your host, Pesach Lattin, the chief instigator who loves to stir the pot and poke the ad tech bear. Today, we're slicing through the complex jungle of digital advertising with the precision of a laser-guided drone. Our guest is none other than James Avery, the wizard behind Kevel, who’s been shaking up the ad tech world one innovation at a time. Buckle up, because this conversation promises to be as exhilarating as hacking your high school’s computer system—pure, unadulterated fun with a side of brilliance.James Avery isn't just another tech entrepreneur; he's a seasoned navigator of the startup seas, having steered Kevel through its Series C funding round with aplomb. We’re diving deep into how he’s managed to keep the ship afloat and even thrive amidst the chaos of ad tech. From the grueling grind of raising massive capital to the strategic shifts that come with a fresh infusion of funds, James is here to spill all the secrets. Get ready for a no-holds-barred discussion on what it takes to scale Everest-sized challenges in the ad tech industry without losing your grip.But that’s not all. We’ll uncover the fascinating transformation from Adzerk to Kevel—a rebranding journey akin to swapping a tricycle for a Harley. What sparked this high-octane shift? How did James and his team convince stakeholders that a new name would open up new horizons? And what’s the master plan for navigating the uncharted territories ahead? Join us as we explore these topics and more, with the kind of candid, irreverent banter you’ve come to expect from The Adotat Show.In this episode:🔸 The Treasure Hunt: James spills the beans on Kevill's recent Series C funding—how it feels to be sailing with a heavier ship and whether there are champagne showers on board.🔸 Smooth Sailing or Rough Seas?: Get the lowdown on the transition from Adzerk to Kevill. Was it a smooth rebrand or a bumpy ride convincing investors?🔸 Scaling New Heights: Discover the challenges and triumphs of scaling Kevill, from handling millions of active ads to pushing the limits of their ad tech.🔸 Retail Media Revolution: Learn about the next big wave in retail media and how Kevill plans to stay ahead without getting wiped out.🔸 Tech Talk: What makes Kevill's API documentation the secret sauce that has engineers drooling and clients clambering?🔸 Culture Crafting: Peek behind the curtain at Kevill’s unique company culture. Is it all beanbags and free snacks, or is there a method to the madness?🔸 Future Gazing: What’s next for Kevill? James shares his vision for the future and how they plan to conquer new frontiers.Call to Action:Enjoyed the ride? Smash that like button, subscribe for more cutting-edge conversations, and hit the bell icon to stay updated! Got questions or comments? Drop them below—let’s get the conversation started!Keywords & Hashtags:#AdTech #Kevel #RetailMedia #Startups #Entrepreneurship #TechInnovation #JamesAvery #PesachLattin #DigitalAdvertising #APIs #Scaling #CompanyCulture

Welcome to the Adotat Show, your front-row ticket to the wild ride that is marketing, PR, and ad tech. Forget about buckling up; we're diving headfirst into this glorious mess, ready to unravel the chaos with a grin and a raised eyebrow. We're not here to skim the surface—we’re here to dig deep, unearthing juicy insights and sharing the unvarnished truths from the sharpest minds and boldest personalities in the biz.Prepare for a whirlwind of revelations that'll leave your head spinning and your sides aching from laughter. We're serving up a masterclass in PR alchemy, turning PR nightmares into fairy tales that make Cinderella look like she's still scrubbing floors. So, grab your popcorn, folks; this is where the magic happens!Meet the Mavericks:Lana McGilvray: - One of the Queen Bees at Purpose Worldwide. With 23 years of CMO, PR and Crisis Comms experience under her bonnet, she's concerned about how today's crisis new cycles unnecessarily victimize many of the stakeholders.William "Bill" Daddi: The smooth operator at DBC Brand Communication, Bill's got a magic touch in crisis management that makes Houdini look like an amateur. When brands are drowning in scandal, Bill’s the lifeguard who shows up with a piña colada in hand, not breaking a sweat. Julia Linehan: The dynamic CEO of The Digital Voice, Julia's a headline-crafting wizard straight from across the pond. She doesn’t just write headlines; she conjures them like spells, turning bland press releases into front-page sensations. With a knack for making the mundane sound thrilling, Julia's got the media eating out of her hand. She’s the queen of spin, making every story sound like it’s the next big thing, even if it’s just about a new flavor of potato chips.David Kaplan: The content guru at Brand Newsroom, David turns bland brand stories into blockbuster hits. He’s the Spielberg of content, taking snooze-worthy corporate drivel and turning it into edge-of-your-seat thrillers. When David gets his hands on a story, it goes from “who cares?” to “must read!” faster than you can say “viral.” He's the alchemist of brand storytelling, transforming dull into dazzling with a flick of his pen (or keyboard)Spotlight Discussion: Colossus SSP's PR Fiasco:An analytics report accused Colossus SSP of misdeclaring user IDs in their program bid request. Our panel debates how Colossus could have handled this bombshell better, turning a PR dumpster fire into a marshmallow roast.Crisis Management Insights:When it comes to handling crises, like the one Colossus is currently dealing with, Lana McGilvray offers a comprehensive 360-degree perspective on the anatomy of today’s PR disasters. She breaks down how these crises often start small but can quickly spiral out of control, exacerbated by non-expert social media chatter around the water cooler. This type of informal, uninformed discussion can muddy the waters and complicate crisis management efforts. Lana emphasizes the importance of proactive measures for both public and private companies to safeguard their brands, teams, and customers. This involves having robust crisis management plans in place, engaging in continuous monitoring, and being prepared to act swiftly to mitigate damage.David Kaplan underscores the necessity of transparency and the importance of having clear processes in place to address any discrepancies that may arise. He believes that being open and honest with stakeholders is crucial for maintaining trust and credibility.Bill Daddi delves into the complexity of ad tech issues, emphasizing the need for thorough preparation and effective trust management. He highlights that understanding the intricacies of ad tech is vital for addressing potential problems before they escalate.Julia Linehan advocates for honesty and stresses the importance of internal housekeeping before a crisis hits. She believes that brands should regularly review their practices and ensure they are aligned with their public statements to prevent crises from escalatingHot Topics:The fallout of ad campaigns like Bud Light and Target's Pride Month displays.The need for brands to stay true to their values even when the going gets tough.Ad Tech Made Sexy:Julia Linehan shares tips on making ad tech presentations engaging and avoiding technical jargon.Bill Daddi and David Kaplan discuss the importance of narrative and relevance in ad tech communications.Strategies for identifying when to pull back on a campaign and how to use failure as a path to success.Building Genuine Connections:Techniques for fostering two-way conversations and engaging meaningfully with your audience.Don't miss out on future episodes packed with industry secrets, expert tips, and a healthy dose of irreverence. Subscribe, like, and hit th

Strap in and hold on to your pixels, folks! Welcome to another exhilarating episode of THE ADOTAT SHOW. I'm your host, Pesach Lattin, where we serve up hot and fresh insights with a side of sass. Today, we're diving deep into the digital abyss with none other than Dominick Miserandino, the Dean of Digital himself. This guy's been outsmarting algorithms before Google was even a glint in Silicon Valley’s eye. From taming the Wild West of dial-up days to keeping consumer hearts beating in a world overrun by tech toys, Dominick’s the cowboy of the web, and he's here to spill the digital beans. So buckle up; it's gonna be a wild ride through the cyber trenches! Episode Highlights: Dominick’s Digital Genesis: From 56k modems to fiber optics. Tech Trends and Headaches: Navigating the latest in AI, blockchain, and ad tech. Consumer Engagement Strategies: Making data dance and winning the viral lottery. The Human Touch: Balancing algorithms with authentic connections. Future Gazing: What's next in the world of AR, VR, and hyper-personalized advertising. Discussion Points: Dominick’s Origin Story: From coding his CMS in the 90s to leading digital ventures. Biggest "Oh Crap" Moments: The tech hurdles and how he leapt over them. Winning Digital Strategies: Viral moments with the Olsen twins and beyond. Keeping Content Fresh: Why understanding human interest is key. Navigating New Tech: How Dominick plans to ride the AI tsunami. Retail Media Insights: The latest trends and the push towards standardization. Ad Tech Trends: How to stay ahead without losing your mind. Metrics and Analytics: Finding useful insights in a sea of data. Why You Should Tune In: For the Digital Pioneers: Learn from the man who's seen it all from dial-up to 5G. For the Data Geeks: Discover how to make metrics your map to success. For the Curious Minds: Get a glimpse of the future of digital media and ad tech. For the Entrepreneurs: Tips on building creative, resilient teams in a volatile industry. Call to Action: If you enjoyed today's episode, don't forget to like, subscribe, and hit that notification bell! Share your thoughts in the comments below – what's your biggest "oh crap" moment in tech? Follow us for more deep dives into the digital frontier. Hashtags and Keywords: #DigitalMarketing #AdTech #AI #Blockchain #ConsumerEngagement #DigitalStrategy #ContentCreation #TechTrends #DominickMiserandino #TheDoughnutShow Buckle up, folks. This episode is a wild ride through the cyber trenches you won’t want to miss! 🚀

Strap in, folks, because this episode of The ADOTAT Show is about to blow your socks off and launch them into the stratosphere! We’re dialing up the wattage with Jason Fairchild, the fearless brainiac behind TV Scientific, who saw the tired, old future of TV advertising, yawned, and decided to outdo it. If innovation had a love child with audacity, Jason would be the godparent handing out cigars. Woohoo!Ready for a ride wilder than a caffeinated squirrel on a roller coaster? Jason isn’t just thinking outside the box; he’s forgotten where the box even is. He’s here to tell us why he believes the television screen—yes, that same dusty, old screen we’ve been staring at for decades—is about to become the heavyweight champion of advertising, knocking Google and Facebook out cold. So grab your popcorn, sit back, and enjoy the show as we dive into the deep end of TV advertising’s future.Why Watch?Jason Fairchild isn’t just changing the game – he’s rewriting the rules. Whether you’re an advertiser, a tech enthusiast, or just someone who loves a good underdog story, this episode is packed with insights, inspiration, and a hefty dose of irreverent wit.Call to Action:Enjoyed the episode? Smash that like button, subscribe for more groundbreaking insights, and drop your thoughts in the comments below. What’s your take on the future of TV advertising?SEO Optimized Keywords & Hashtags:#TVAdvertising #InnovativeMarketing #JasonFairchild #TVScientific #AdTech #StartupLife #MarketingTrends #AdonitShow #CTVAdvertising #DigitalMarketing #PerformanceAdvertising #AdvertisingRevolutionDive into the future of TV ads with Jason Fairchild and let’s shake up the world of advertising together!Explore the podcast

🎙️ Buckle up for a ride through the ad tech jungle with Jeff Hirsch of Aperiam, a man who’s been lighting up the digital skyline brighter than a Times Square billboard. Is he strutting around like a digital superhero or just surviving the villain’s lair? We embark on an electrifying journey through Jeff’s roller coaster career, peeling back the layers to reveal the secrets of his success and the challenges he’s faced. From pioneering ad networks in the 90s to navigating the complex terrain of modern ad tech, Jeff’s story is one for the ages.Jeff's journey is nothing short of legendary. Starting in 1996, when the internet was still a fledgling frontier, he dove headfirst into the wild west of digital advertising. He’s been a key player at companies like ValueClick and FastClick, turning clicks into gold and laying the groundwork for what would become today’s digital ad ecosystem. Whether it was creating innovative ad networks or tackling herculean tasks at Audience Science, Jeff has always been at the forefront, blending resilience with a touch of genius.In our conversation, Jeff spills the beans on his most significant battles and victories, sharing anecdotes that range from hilarious to profound. He talks about the alchemy behind turning clicks into gold, the asteroid fields he had to navigate, and the wizardry needed to juggle roles from Chief Marketing Officer to Chief Commercial Officer. Whether you’re an ad tech newbie or a seasoned pro, Jeff’s insights are pure gold. So, grab your espresso, adjust your reality goggles, and get ready to be inspired by a true titan of the ad tech world.In This Episode:🦸‍♂️ Hero or Survivor? - Jeff Hirsch spills the beans on his digital adventures.🕰️ The Legend Begins - From the birth of the internet with Al Gore (kidding!) to today.🏛️ Building Ad Networks - How Jeff turned clicks into pure gold with ValueClick and other ventures.🚀 Herculean Tasks - Tackling monstrous challenges and conquering the convoluted cap table at Audient Science.🔧 Early Days of Digital Pioneering - How early stumbles became launch pads for success.🤝 Mentors and Influences - The wisdom and vision of Basim Nafe and Joe Zawadzki.🎡 Navigating IPOs - The high-wire act of taking a company public during a pandemic.💡 Future of Ad Tech - AI, CTV, and the ever-evolving ad tech universe.Highlights & Shenanigans:Legendary Beginnings: Forget ancient gods; Jeff hacked his way out of the matrix and into ad tech superstardom. We’re talking the OG days, folks—1996!ValueClick & Beyond: It wasn’t just about clicks; it was about turning those clicks into cold, hard cash. From battling in the early ad tech trenches to driving traffic like a boss, Jeff reveals all.Cap Table Catastrophes: Audient Science had a cap table that looked like a spaghetti monster. How did Jeff navigate this mess? With style and some serious hustle.FastClick’s Fast Lane: Market crashes, algorithm magic, and aerospace engineers. FastClick wasn’t just a name—it was a mission. And Jeff was at the helm, steering through asteroid fields.Pubmatic IPO: From rebranding to surviving the IPO high-wire act during a global pandemic, Jeff takes us behind the scenes. Spoiler: It's part circus, part wizardry, all awesome.Mentors & Jedi Masters: Jeff's got his own Obi-Wans—Basim Nafe and Joe Zawadzki. Learn how their visionary insights shaped Jeff’s journey.AI, CTV & Future Tech: What’s the next big thing in ad tech? Jeff’s got some spicy takes that might ruffle a few feathers. Spoiler alert: AI is more than just a buzzword; it’s a game-changer.Personal Rituals & Motivations: Ever wonder what keeps Jeff going? Hint: It’s a mix of motivational posters, gym sessions, and a relentless drive to innovate.Time-Traveling Advice: If Jeff could send a text to his younger self, what would it say? Tune in to find out—it’s worth its weight in digital gold.Join us for a no-holds-barred, irreverent romp through the world of ad tech with one of its brightest stars. Whether you’re a startup dreamer, a seasoned pro, or just someone who loves a good tech tale, this episode is a must-listen.Call to Action:Did you love the episode? Smash that Like button, Subscribe for more legendary interviews, and drop a comment on what you think the future of ad tech holds! Share this episode with everyone you know who’s got a finger on the digital pulse.Keywords & Hashtags:#AdTech #DigitalMarketing #JeffHirsch #AperiumVentures #ValueClick #IPO #AI #CTV #TheDonutShow #Podcast #StartupSuccess #Entrepreneurship.

Hold onto your Apple goggles, folks! 🎢 This episode of The Adotat Show is hotter than a Brooklyn summer sidewalk. Your host, the inimitable Pesach Lattin, is here to pick the brain of the advertising wizard himself, David Kohl. From PwC’s trenches to leading TrustX through the wild west of ad tech, David has seen it all—and he's ready to spill the beans. 🫘Kohl isn’t just another talking head in the advertising world. This guy's been at the forefront of the industry’s evolution, watching the landscape get flipped upside down. Today, he joins Pesach for a no-holds-barred convo about everything from the demise of cookies to the rise of programmatic. Expect witty banter, deep insights, and industry secrets you won't hear anywhere else.Whether you're an ad tech veteran or just curious about the marketing magic, this episode is packed with revelations and laughs. So sit back, relax, and dive into the advertising world like never before. It's time to get real with Pesach Lattin and David Kohl on The Adotat Show!Key Takeaways:- The seismic shifts David predicted in advertising and how he’s navigating the storm. 🌪️- Why inclusion lists are the secret sauce for premium ad buys. 🌟- Insights on the future of shared identity and clean rooms—are they the real deal or just another tech fad? 🛠️Got thoughts? Drop them in the comments. Stay curious, stay bold, and keep knowing more than you did yesterday. 🚀#AdTech #Privacy #DigitalAdvertising #Programmatic #TrustX #AdvertisingInsights #MarketingMagic #PremiumPublishers #CookieApocalypse #StayCurious #AdotatShow

Greetings, digital dreamers and payment pioneers! Strap in for another electrifying episode of The ADOTAT Show, where the digital world doesn’t just spin; it revolutionizes our very existence. In this corner of the internet, pixels and payment aren’t just intersecting—they're dancing in a dazzling display of innovation and imagination. 🚀💸Today, we're venturing deep into the realm of narrative artistry with none other than David Kaplan, a luminary in the field whose career spans the dynamic landscapes of journalism and content marketing. David isn’t just a storyteller; he's a sage who crafts narratives that bridge past and present, turning insights into impacts. 📜🌉In Today’s Episode:Meet David Kaplan - Discover the man behind the legend, from his days at Adweek to his pioneering journey with Brand Newsroom. Learn how he seamlessly stitches the worlds of journalism and marketing into a coherent, compelling narrative fabric. 🌐✍The Essence of Storytelling - Delve into David’s philosophy on storytelling in the digital age. How does one maintain soulful narratives amidst the noise of clickbait and fleeting trends? 📚💬Digital Transformation - Unpack the seismic shifts in media from the tactile pages of print to the dynamic clicks of digital. David reveals how he adapits traditional techniques for a digital-first audience without losing the narrative’s pulse. 🖥️📖Surprising Shifts - What shocks a seasoned content sage in today’s volatile media landscape? Hear about David's recent epiphanies and the unexpected trends that even he didn't see coming. 🌍🎢Navigating Business Challenges - Go behind the scenes of Brand Newsroom’s operations. How does a journalist-turned-marketer navigate the treacherous waters of business management and content creation? 🛶🔧Audience Interaction - Engage with David and Pesach as they break down complex topics into digestible, intriguing discussions designed to enlighten and entertain. 🎤💡Prepare for a deep dive into the mechanics of modern media, the art of story weaving, and the unending quest for digital authenticity. Buckle up—it's going to be a ride filled with humor, wisdom, and plenty of digital dazzle! 🎢🌟Don't forget to like, comment, and subscribe for more insights and antics on The ADOTAT Show! Drop your thoughts and questions in the comments below—we’re here to engage and inspire. #DigitalMedia #ContentMarketing #Storytelling #MediaEvolution #ADOTATShow

Buckle up, folks! On this episode of The ADOTAT Show, we're diving into the digital marketplace with Gary Mittman of KERV, the visionary who's turning your passive screen time into a pixel-powered, interactive shopping spree! 🛍️ From shoppable ads to contextual relevance, Gary reveals how Kerv is redefining the future of online commerce, blending innovation with everyday browsing. He unpacks how a pivot from affiliate tracking to XML CPC syndication transformed his business into a market leader.But we’re not just talking tech here. Get the backstory on Gary’s New York roots, his journey from concert promoter to mailroom at Arista Records, and ultimately to the head of a cutting-edge tech company. Plus, he shares his passion for augmented reality, holograms, and family life—and how each of these influences his entrepreneurial drive.Learn why every pixel packs a punch (or a purchase), how Gary’s partnership with Magnite is turbocharging Kurv's capabilities, and the strategic advice he’d give his younger self. From martinis to martinis (with a side of tequila), we've got the scoop. 🍸🎬 Key Points:Kurv's origin story and pivot to a winning strategyGary's insights on shoppable media's futureBalancing tech dreams with a realistic family lifeWhy partnerships with Magnite and others are turbocharging growth✨ CTA: Don’t miss a byte of this episode! Smash that Subscribe button, and let's click our way into the future together.📢 Hashtags: #ShoppableMedia #AdTech #InteractiveAds #KervMedia #FutureOfCommerce👀 Keywords: Gary Mittman, Pesach Lattin, Kerv, shoppable ads, Magnite partnership, interactive ads, augmented reality

On the latest episode of The ADOTAT Show, we're delving deep into the life and mind of Michael Camarata, the maverick entrepreneur who blazed trails from the digital frontier to the wellness wonderland at Schmidt's Naturals.Picture this: a journey from coding command centers to orchestrating organic empires. Michael's story is a rollercoaster ride through the jungles of innovation and the valleys of vulnerability, where every twist and turn reveals another layer of his audacious odyssey.Join us as we peel back the layers of Michael's journey, from battling virtual foes in StarCraft to conquering corporate boardrooms with the finesse of a grandmaster. We'll uncover the pivotal moments when gamer instincts morphed into mogul maneuvers, and pixels paved the way for profits. Strap in for an electrifying conversation that's equal parts wisdom and wit, as we navigate the highs, lows, and plot twists that define Michael's extraordinary trajectory.Featured Guests: Michael Camarata: Entrepreneur extraordinaire, whose journey from gaming prodigy to business titan is nothing short of legendary.Key Discussion Points:Unveiling the hidden parallels between virtual warfare and corporate conquests: How gaming instincts shaped Michael's entrepreneurial journey.From code to commerce: The pivotal moments when Michael leveled up from virtual realms to real-world success.Navigating the choppy waters of entrepreneurship: Lessons learned from storms, setbacks, and unexpected plot twists.Redefining wellness, one pixel at a time: Michael's bold vision for bringing organic, sustainable products to the mainstream.Why Watch?Embark on a whirlwind adventure through the mind of Michael Camarata, where gaming grit meets entrepreneurial gusto. Discover the untold stories behind his meteoric rise, and glean insights from a trailblazer who defied the odds to rewrite the rules of success. Whether you're a gaming aficionado, a budding entrepreneur, or simply a fan of captivating stories, this episode is guaranteed to leave you inspired, enlightened, and entertained.Call to Action:Ready to embark on your own entrepreneurial odyssey? Subscribe to The Dota Show for more captivating conversations with industry icons, thought leaders, and innovators who dare to dream big and defy convention. Don't forget to like, comment, and share this video to spread the word and join the conversation.Social Media and Additional Links:Connect with us on social media for exclusive updates, behind-the-scenes content, and more:Twitter: https://twitter.com/pesach_lattinGet ready to level up your mindset and embark on an adventure like no other. Tune in to The Adotat Show and discover the power of passion, perseverance, and pixelated dreams!

🚀 Buckle up, digital adventurers, and welcome aboard our latest exploration into the ever-evolving realms of advertising, technology, and consumer privacy! Today, we're going beyond the buzzwords and diving headfirst into the heart of innovation with Jesse Redness, the visionary force reshaping the concept of consent in our digital world. As we navigate through his journey, from the glitzy heights of Emmy-nominated projects at NBC Universal to his groundbreaking work at Consent, we uncover the tumultuous ups and downs that have marked his career in 2023 and his rebound in recent months.🧭 In this episode, Jesse opens up about the rollercoaster ride of ad tech—a sector where rapid innovation is as essential as it is relentless. The industry’s fast pace can often feel like a wild ride, marked by sudden drops and exhilarating highs. Jesse shares his firsthand experiences of the challenges that came with the past year and how, despite the turbulence, the climb back to the top has been fulfilling and ripe with opportunities for growth and advancement.🌟 Join us as we peel back the layers of Jesse's professional path and insights. From navigating significant downturns to scaling new heights, his story is not just about personal resilience but also about strategic foresight in harnessing technology to enhance human connections. His journey is a powerful testament to the potential of innovation in the face of adversity and a preview of the strategic moves shaping the future of digital engagement and privacy.🔮 Episode Highlights:Jesse's transition from Emmy-nominated projects at NBC Universal to pioneering digital privacy at Consent.The Eureka moments and strategic shifts in the evolving landscape of data privacy.Insights into consumer-centric strategies and the creation of immersive, interactive media experiences.Future predictions for ad tech and the critical role of consumer consent in the age of AI.🧙‍♂️ Featuring:Jesse Redness, the wizard of ad tech, who’s transforming how we think about consent and privacy, and Pesach Lattin, your favorite host, steering the conversation like a ship through digital storms!🔗 In This Episode:The Wizard's Journey: From the ups and downs of 2023 to the recent ascents in ad tech.Secret Sauce: Unveiling the strategies behind relentless innovation and maintaining creative energy.Privacy Made Sexy: How Consent is pioneering user-centric data privacy that’s actually appealing.Facing the Giants: Overcoming industry skepticism and the pivotal moments that shaped Jesse’s leadership style.🎤 Call to Action:Got thoughts on today’s topics or questions for Jesse? Drop us a comment below! Don’t forget to like, subscribe, and hit the bell icon to stay updated on all our future episodes!

Today’s episode of the ADOTAT Show is not just another deep dive into the ad tech world; it's a heartfelt journey through resilience and leadership with Doron Wesley, Chief Commercial Officer at Funtico. Amidst the profound challenges of his wife Amy's battle with cancer, Doron shared invaluable insights on thriving professionally when the personal stakes are high. This episode is dedicated to Amy Wesley’s brave fight and her memory. Join host Pesach Lattin in an inspiring conversation that explores the intersections of personal adversity and professional perseverance. From the bustling tech startups on Ben Yehuda Street to the cutting-edge chaos of Web3 gaming, Doron discusses his roller-coaster career across global markets, the magic of serendipitous moments in ad tech, and how to keep creativity alive in an industry as predictable as a daytime soap opera. 🔔 Episode Highlights: Leadership in Adversity: How personal challenges shape professional leadership. Career Odyssey: Doron’s journey from Hotbar to Funtico, and the evolution of his ad tech career. Cultural Adaptations: Adapting business strategies across diverse global markets. Future of Web3 Gaming: Insights into Funtico’s strategies in the promising yet tumultuous realm of Web3 gaming. 🌟 Why You Should Listen: If you’re intrigued by the resilience it takes to lead during personal trials, or if you’re curious about the future of advertising and gaming technology, this episode offers both professional wisdom and personal courage in the face of adversity. 👍 Call to Action: Hit that subscribe button to not miss out on our blend of deep insights and personal stories from the leaders shaping the future of tech and advertising. Drop a comment to share how this conversation resonated with you or to suggest topics you’d like to hear more about. 🔗 Relevant Hashtags: #Leadership #Resilience #AdTech #Web3Gaming #Innovation #DoronWesley #Funtico #PersonalGrowth #TechLeadership #StartupCulture #ADOTATShow

If you thought #adtech was all #algorithms and no personality, prepare to have your circuit boards blown. This week’s episode of the Adotat Show features none other than Oleg Korenfeld the Chief #Technology Officer (CTO) of CMI Media Group who's turned data into a high art form—and not the kind that puts you to sleep. From the frosty climes of Siberia to the hotspots of New York’s tech scene, Oleg’s journey is more thrilling than a season finale cliffhanger. Strap in, because this isn’t your grandma’s podcast episode—unless she likes sassy tech insights mixed with tales of Cold War-era escapades, then she might actually be into Oleg.Now, let’s get real—Oleg isn’t just talking about Empower as the Godzilla of health marketing tech; he's laying out why it's more like King Kong on a caffeine buzz.He dives into how this beast of a platform is tearing down the silos between dusty old data practices and sparkling SAS-enabled brilliance. This is where the magic happens: not in some drab boardroom, but at the exciting intersection of healthcare data and cutting-edge #technology. Forget stale #webinars; this is the #tech deep-dive you actually want to listen to.So, if you’ve ever wondered what it’s like to navigate the wilds of the ad tech jungle, this episode is your machete. Find out how a little kid from Siberia becomes a titan of tech in America, why data privacy doesn’t have to be a snoozefest, and what snacks power a late-night coding session (hint: it's not celery).Miss this at your own peril, because the insights here are hotter than a server farm in July.Tune in, turn up, and get ready to be entertained and educated—Oleg and Pesach aren’t holding back.

Meet the Adtech God. Get ready to plug into the matrix of ad tech evolution with Jeff Minsky on the latest episode of The ADOTAT SHow🎬✨ Dive deep into the electrifying world of advertising technology where past, present, and future collide in the most unexpected ways. From nail-biting negotiations to hilarious 'oops' moments with Angelina Jolie, Jeff unravels his cinematic career journey in a blend of dark comedy and insightful revelations.🔍 In this episode:The Genesis of Ad Tech Revolution: Jeff revisits the analog roots of digital advertising and shares war stories from the trenches of media innovation.From Hebrew National to MasterCard: Explore how Jeff shaped iconic campaigns and navigated the seismic shifts of the advertising landscape.The 'Minsky Method' of Cutting Through B.S.: Learn how Jeff's no-nonsense approach sifted gold from gimmicks in the tech frenzy.Future Gazing with VR and AI: Strap in as Jeff predicts the next digital dominions that will revolutionize how we live, work, and play.🚀 Plus, don't miss the "behind-the-scenes" banter that could make a white Bronco veer left for a cameo! Want to know what keeps an ad tech titan up at night or which fictional character Jeff would have dinner with? Tune in to find out!💬 Engage with us: What's your take on the future of ad tech? Drop your thoughts in the comments below!🔗 Subscribe and hit that bell for more episodes!#AdTech #Marketing #JeffMinsky #DigitalAdvertising #TechTalks #Innovation #FutureTech #VirtualReality #ArtificialIntelligence

As we navigate through the intricate landscape of online advertising, Sean shares his unique insights on the dramatic transformations the industry has undergone—from the rudimentary days of banner ads to the sophisticated use of artificial intelligence in current strategies. This episode not only highlights the historical milestones of digital marketing but also delves into the challenges and opportunities that lie ahead. With Sean's deep understanding and extensive experience, expect to uncover the nuances behind the strategies that have shaped the digital marketing space and continue to influence its future trajectory. Join us for a comprehensive exploration of how digital marketing has evolved and what it takes to stay ahead in this dynamic field.Featured Guest:Sean Black, GM at Dailymotion.comKey Discussion Points:Emerging Technologies: Delve into how AI and machine learning are revolutionizing marketing strategies.Challenges in Digital Advertising: Tackle the big questions about data privacy, ad saturation, and consumer engagement.Innovations on the Horizon: Unpack upcoming trends that are set to redefine the digital space.Expert Insights: Hear firsthand from Sean Black and other guests about their experiences and predictions for the future of digital marketing.Why Watch?:Gain valuable insights from Sean Black, a seasoned expert with a front-row seat to the evolution of digital marketing.Learn about cutting-edge technologies that are shaping the future of advertising.Understand complex topics through clear, expert-driven discussions designed for both new learners and seasoned professionals.Call to Action:Don't miss out on more enlightening discussions – subscribe to our channel for updates on all our latest episodes with the Gods of Adtech.Enjoyed the episode? Like, comment, and share with your peers to spread these invaluable insights!Hashtags and Keywords:#DigitalMarketing #FutureOfAdvertising #SeanBlack #AIinMarketing #MarketingTrends #InnovativeMarketing #TechInAds #adtechgod #adtech #digitalmarketing

Strap in—no, scratch that—grab a cocktail and settle in for a thrill ride through the untamed wilderness of advertising technology. .We’re tearing down the old temple with Kevin Krim, the high priest of disruption at EDO, leading the charge. Imagine a world where TV metrics are not just numbers, but a saga, full of drama, intrigue, and a dash of rebellion. In this episode, we're not walking on eggshells; we're tap-dancing on them. From the dark alleys of Yahoo to the spotlight at EDO, Kevin spills the beans on why the ad industry’s sacred cows are ready for the slaughterhouse. With wit sharper than a knife in a comedy roast and insights so fresh they should be slapped, this episode is your golden ticket to the adtech revolution. Brought to you by the mischief-makers and trendsetters, this is the episode that will have you questioning everything you thought you knew about advertising.Featured Guests:Kevin Krim, CEO of EDO, and Adtech’s Favorite RebelA loud and proud shoutout to Troutman Amin LLP for sponsoring our journey into the heart of advertising’s wild sideKey Discussion Points:A deep dive into the makeover EDO thinks TV measurement desperately needs – like, yesterdayKrim’s rollercoaster ride from the dusty archives of Yahoo to becoming the Indiana Jones of adtech, minus the fedora but with all the whip-smart insightsThe EDO-Nielsen dynamic duo: How to play in the sandbox without throwing sandSneaking a peek behind the curtain of streaming habits that will have you doing a double-takeWhy Watch?:If you’ve ever wondered what happens when someone decides to play Jenga with the ad industry's foundational blocks, this is your front-row seat. Forget what you thought you knew; we’re here to stir the pot, challenge the norms, and maybe, just maybe, blow some minds.

Crack open the vault of digital advertising’s enigmas with us in this riveting episode where we slice through the buzzwords and dive into the meat of what makes digital tick. With a blend of candid conversation and laser-focused insights, this episode is your VIP pass to the inner workings of online marketing standards, privacy battles, and the future of digital engagement. Prepare for a no-holds-barred exploration into the ever-evolving world of AdTech.Featured Guests:Angelina Eng, VP of Measurement & Attribution, IAB, with a storied career spanning Morgan Stanley, Merkel, and Denso Aegis.Key Discussion Points:From corporate titan to digital dynamo: Angelina Eng's leap into the heart of IAB and her crusade to standardize global marketing practices.Navigating the tightrope of global standards in a post-cookie world, balancing the act between diplomacy and ringmaster prowess.The quest for simplicity in a complexity-addicted industry: Insights into measurement, attribution, and the seismic shifts of retail media.A nostalgic look back at the Wild West days of ad tech and pondering over what the simplicity of the past can teach us about the future.Why Watch?Unravel the mysteries of digital marketing with Angelina Eng as she delves into the art of balancing innovation with standardization, the pivotal moments of her career, and a glimpse into the future of advertising. This episode is a treasure trove for anyone eager to decode the complexities of the digital landscape and gain insights from one of its most astute navigators.Call to Action:Don't miss out on more enlightening discussions. Subscribe now to stay ahead in the digital curve. Like, comment with your takeaways, or share to spread the wealth of knowledge.Hashtags and Keywords:#DigitalMarketing #Ad

Buckle up, tech junkies and political aficionados! Today's ADOTAT Show is tearing down the firewall between politics and digital media. Forget everything you thought you knew about political advertising because we're about to show you how the game is really played in the age of TikTok, CTV, and everything in-between. If you're ready for a no-holds-barred exploration of how our leaders are battling it out for your screen time, you've come to the right place.Featured Guests:Gavin Dunaway, The Media Trust Wizard, slicing through political spin like a lightsaber through butter.Julie Victor, Sabii;s Strategist Supreme, who thinks campaign playbooks are just bedtime stories for her.Larry Harris, Alpha Precision Media's Bomb Dropper, turning polling data into campaign poetry.Mark Jablonowski, the Digital Oracle at Optimal, coding his way through the chaos of political advertising.Craig Becher, OpenX's Ad Tech Whistleblower, revealing the secrets behind the screens.Jamie Vasil, The Basis Technologies Guru, ready to decode the digital matrix of voter engagement.Key Discussion Points:TikTok and Gen Z: How Joe Biden's team is breaking the rules and making waves on platforms where politics was once a no-go zone.The New Battlefield: Exploring the impact of CTV and digital media on traditional political advertising strategies.Money, Money, Money: A dive into the staggering sums being poured into digital advertising and whether the investment is really worth it.Fact vs. Fiction: How campaigns are navigating the minefield of misinformation without blowing themselves up.Why Watch?: Because the future of democracy is happening right now, on your phone, your TV, and your laptop. Get ahead of the curve with insights from those who know the game best. Plus, wouldn't you want to know how a tweet or a TikTok could decide the next president?

Welcome to a special edition of the ADOTAT Show, called "Muche Needed Shakeup" where we're honing in on the future of advertising and technology through the lens of one of the industry's most influential figures, Christian Muche. This episode is your VIP pass to the forefront of innovation, as Christian, the mastermind behind the Possible conference, shares his journey, challenges, and the seismic shifts he's steering towards in the AdTech landscape. It's a deep dive into what makes Possible not just another event, but a pivotal gathering that could shape the future of how we market, advertise, and connect in the digital age.Featured Guest:Christian Muche, Co-Founder and Visionary, Possible ConferenceKey Discussion Points:The Genesis of Possible: Christian Muche unpacks the origins of the Possible conference, shedding light on what sparked the creation of this groundbreaking event in the marketing and tech sphere.Challenges and Triumphs: A candid look at the hurdles faced in bringing Possible to life amidst the fast-evolving tech landscape and how these challenges were transformed into opportunities for growth and innovation.The Future Through Christian's Eyes: Insights into emerging trends and technologies that are poised to redefine the advertising and tech industries. Christian shares his vision for where the industry is headed and how Possible is leading the charge.A Personal Touch: Beyond the conference, discover the personal motivations, aspirations, and the path that led Christian Muche to become a beacon for change and innovation in the AdTech world.Prepare to be enthralled as we explore the mind and motivations of one of the advertising technology sector's most forward-thinking personalities. This episode is a goldmine for anyone keen on understanding where the future of marketing and technology is headed, straight from someone who is not just witnessing but actively shaping its direction.

Welcome, welcome, dear viewers, to another electrifying episode of The ADOTAT Show, apply named "How to Win at #adtech Without Selling Your Soul,." we cut through the clutter of marketing mumbo-jumbo with the precision of a laser-guided missile. Today, brace yourselves as we unleash the irreverent and unfiltered wisdom of Bill Daddi, the maverick CEO and Founder of DBC Brand Communications. Featured Guests:Bill Daddi, CEO and Founder of DBC Brand CommunicationsKey Discussion Points:The Wild West of Ad Tech: Dive headfirst into the chaotic world of ad tech and marketing with Bill Daddi as he shares his adventures and misadventures in this ever-evolving landscape.Buzzword Bingo: Get ready to roll your eyes as Bill and host ADOTAT dish out the real talk on navigating through the buzzword bonanza plaguing the industry. Spoiler alert: it's not for the faint of heart!From Quantum Leaps to Quantum Meh: Discover the truth behind the so-called "innovation inflation" and how to spot genuine breakthroughs amidst the sea of overhyped claims.Tales from the Trenches: Hold onto your hats as Bill spills the beans (without naming names, of course) on how DBC turned potential marketing flops into standing ovations, leaving competitors scratching their heads.Marketing vs. Sales Smackdown: Join the no-holds-barred discussion on the age-old battle between marketing and sales, and why alignment is more elusive than a unicorn in a suit.Employees: Friends or Foes?: Uncover the secrets to harnessing the power of your employees as brand ambassadors without letting them run wild and tarnish your brand's reputation. It's a delicate dance, folks!The Art of Storytelling: Strap in for some storytelling masterclass as Bill and ADOTAT reveal why marketing is more about crafting compelling narratives than spewing out jargon-filled press releases.Why Watch?If you're tired of the same old marketing fluff and crave some unfiltered truth bombs served with a side of wit and sarcasm, then this episode is your ticket to enlightenment. Grab your popcorn, kick back, and prepare to have your mind blown (metaphorically, of course)!Call to Action:Don't forget to hit that subscribe button and ring the notification bell to stay up-to-date with all the latest episodes of The ADOTAT Show. And hey, if you enjoy what you see, why not spread the word? Like, comment, and share this video with your fellow marketing warriors. Let's start a revolution, one irreverent episode at a time!Hashtags and Keywords:#ADOTATShow #MarketingMadness #IrreverentInsights #BrandCommunication #AdTech #UnfilteredTruth #SubscribeNowSocial Media and Additional Links:Connect with us on X for behind-the-scenes exclusives and bonus content. And remember, folks, the conversation doesn't end here. Head over to our website to explore more mind-blowing episodes and resources to fuel your marketing mayhem. See you on the flip side! https://twitter.com/pesach_lattin

Get ready for a whirlwind episode of the ADOTAT Show, where wit meets wisdom in the world of marketing AI. With your host Pesach Lattin at the helm, we're dissecting the buzz around Artificial Intelligence with the man who laughs in the face of digital doom, Gregory Kennedy. This isn't your average tech talk; it's a no-holds-barred exploration of AI's real deal, stripped of its glossy, overhyped veneer.Featured Guest:Gregory Kennedy, The Maverick Marketer & AI RealistKey Discussion Points:Gregory Kennedy takes a sledgehammer to AI myths, offering up a dose of reality with his signature blend of humor and hard-earned insights.The "Skynet for Marketing" debate: Gregory breaks down why AI isn't the endgame but a tool that needs a human touch.Behind the scenes of BrandZen's approach to AI: How to wield this double-edged sword without slicing your brand's soul.A candid look at the AI misadventures and triumphs from the trenches of marketing innovation.Why Watch?:If you're tired of the same old AI spiel, this episode promises a breath of fresh air. Dive into the complexities of AI in marketing with a guide who's as irreverent as he is insightful. Discover how to navigate the AI landscape with your creativity intact and learn why Gregory Kennedy bets on human ingenuity over algorithms any day.Call to Action:Don't forget to smash that subscribe button for a weekly dose of reality checks and marketing mastery. Like, comment, or share this video to join the conversation and help us debunk more AI myths together.Hashtags and Keywords:#AIMarketing #GregoryKennedy #BrandZen #MarketingInnovation #DigitalMarketing #TechRealTalk #ADOTATShow #PesachLattinSocial Media and Additional Links: https://twitter.com/pesach_lattinhttp://www.adotat.com

Join us on this insightful episode of The ADOTAT Show, "Mogul's Mantr: Hustle, Innovate, Overcome." as we dive deep with Mike Simon, CEO of Digital Remedy. Mike sheds light on the transformative shifts in digital advertising and the relentless drive and innovation needed to thrive. Don’t miss out on his personal tales of passion and the pursuit of excellence in an industry that never sleeps.Introduction:Tune in to a pivotal discussion on the ever-evolving digital advertising landscape with Mike Simon at the helm. This episode is a treasure trove for enthusiasts and professionals, featuring exclusive insights into the triumphs and trials that have redefined Digital Remedy’s course.Featured Guests:Mike Simon, CEO of Digital Remedy, Ad Tech VisionaryKey Discussion Points:Evolution of Digital Remedy and its strategic name transformations.The catalytic role of passion and perseverance in attaining and sustaining success.Early-stage challenges and the art of proving worth in a competitive field.The cruciality of a unified vision within a team for foundational strength.Personal strategies for managing stress and advocating a balanced lifestyle.The impact of listening and receptivity on building successful professional relationships.Mike’s firsthand account of navigating investments and steering through the ad tech revolutions.Why Watch?This isn't just a story of success; it's a masterclass in endurance, innovation, and leadership. Learn how to stay ahead of the curve in ad tech and why a blend of vision and adaptability is your ticket to making a mark.Call to Action:Don't forget to subscribe for more episodes that pull back the curtain on the ad tech industry.Liked what you heard? Give us a thumbs up, leave a comment with your thoughts, or share this episode to spread invaluable insights.Hashtags and Keywords:#adtech #DigitalRemedy #MikeSimon #digitaladvertising #marketinginsights #businessgrowth #leadership #entrepreneurship #innovationSocial Media and Additional Links:Stay connected beyond the show - follow us on our social media, check out related episodes, and explore the resources we’ve talked about for a deeper understanding of today's topic. http://www.adotat.comEmbark on a journey of discovery with Mike Simon in this edition of The ADOTAT Show – where the pulse of digital advertising is always at your fingertips.

Embark on an exploratory voyage into the heart of Connected TV's revolution with the latest episode of the ADOTAT Show, "From Classroom Critic to CTV Maverick: A Tale of Triumph, Curry and the Art of Not Selling.". Join Pesach Lattin as he engages in a provocative tête-à-tête with Fred Godfrey, the mastermind behind Origin's avant-garde strategies reshaping how we consume digital content.In this deep dive, we'll navigate the uncharted waters of CTV's transformative tide, driven by the relentless pace of technological innovation and consumer demand. This episode is a veritable masterclass where Godfrey unveils how Origin's groundbreaking strategies are not just responding to, but actively sculpting the future of digital content consumption. With unparalleled candor and insight, Godfrey and Lattin delve into the mechanics and motivations behind Origin's groundbreaking work—work that is not just changing the game, but rewriting the rules entirely.As we dissect the intricate layers of CTV's ecosystem, we'll uncover how Origin's tactics go beyond mere adaptation, signaling a paradigm shift in audience engagement and interactive storytelling. This conversation promises to be an arsenal of strategic revelations, brimming with forthright anecdotes and sagacious predictions. So, prepare to be enlightened, entertained, and emboldened to look at CTV through an entirely new lens, as the ADOTAT Show serves as your vanguard in this digital renaissance.Featured Intellects:Fred Godfrey, Visionary Strategist and Architect of Change at OriginCore Discussion Synapses:Decoding the dramatic uptick in CTV viewership and its ricochets across the advertising cosmos.A deep dive into Origin's metamorphosis and their tactical play in the CTV arena.Unpacking the sophistication of targeting nuances and how Origin curates narratives that resonate on a visceral level with viewers.Interactive advertising: the next frontier for audience engagement and the ingenious ways Origin is forging this path.Navigating the labyrinth of CTV's market fragmentation: the challenges, the chess moves, and Origin's gambit to stay ahead.A return to the art of storytelling in advertising and how Origin's philosophy keeps their narratives from becoming yesterday's news.Why Invest Your Time?In a digital epoch where attention is the new currency, this episode is akin to a masterclass in the alchemy of viewer engagement. Here, you'll gain empirical insights into the confluence of creativity and technology that Origin harnesses to captivate and retain audience attention in an ocean of distractions.Follow our digital breadcrumbs on Linkedin https://www.linkedin.com/in/pesach-lattin/Delve deeper with related think pieces and resources at http://www.adotat.comStep inside Origin's world and witness their blueprint for the future at https://www.corp.originmedia.tv/Prepare to have your preconceptions challenged and your perspectives broadened. This is not just a conversation; it's an intellectual movement. Join us on the ADOTAT Show and arm yourself with the knowledge to navigate the tumultuous waters of CTV advertising.

Welcome to a special episode of the ADOTAT Show, where we explore the electrifying world of Digital Out-of-Home (DOOH) Advertising with none other than Barry Frey, the visionary CEO and President of the DPAA. In this groundbreaking episode, we take you on a journey through the transformative landscape of DOOH advertising, a realm where billboards are no longer static giants but dynamic canvases that engage, inform, and captivate audiences in ways never imagined before.Join us as we dissect the meteoric rise of DOOH advertising, with projections showing a staggering increase to over $15.5 billion in global revenue this year alone. Barry Frey, alongside a panel of industry leaders, delves into the digital innovations reshaping the outdoor advertising space, from QR codes and augmented reality to 3D anamorphic displays. This isn't just a conversation about technology; it's a deep dive into how digital advancements are fostering unparalleled levels of audience engagement and transforming public spaces into interactive storytelling arenas.Featured Guests:Barry Frey, President and CEO of DPAASean McCaffrey, CEO of GSTVMark Kidd, Executive Vice President at CaptivateSarah Parkes, Chief Operating Officer at Talon OutdoorsBlake Sabatinelli, CEO of AtmosphereIn This Episode, You'll Discover:The exponential growth and future projections of the DOOH advertising industry.How digital innovation is pushing the boundaries of traditional outdoor advertising.The power of engagement: transforming passive viewers into active participants.Success stories and groundbreaking campaigns that redefine what billboards can do.Insights into the next big innovations set to propel the DOOH industry forward.The role of creativity in crafting memorable and impactful DOOH campaigns.Perspectives on the future of advertising in a digital-dominated landscape.Why Watch?Whether you're a marketing professional, an advertising enthusiast, or simply curious about the future of digital engagement, this episode offers invaluable insights into one of the fastest-growing sectors of the advertising industry. Through in-depth discussions, expert analyses, and a look at the creative brilliance behind successful DOOH campaigns, you'll gain a comprehensive understanding of the revolution taking place in outdoor advertising.Don't miss this opportunity to learn from the pioneers at the forefront of the DOOH revolution. Hit subscribe and join us on this fascinating journey through the intersection of technology, creativity, and public space.

Join us on this episode of the ADOTAT Show as we delve into the heart of data-driven innovation with Pesach Lattin and our special guest, Drew from Audigent. In a world where traditional cookies are making their exit, Audigent is leading the charge, leveraging first-party data to revolutionize the advertising landscape. From Drew's transition from finance to the ad tech world, to the fascinating journey of Audigent's evolution from a data management platform to a pioneering curation company, we cover it all. Discover the magic behind Audigent's game-changing technology, their approach to privacy-safe consumer targeting, and how they're setting new standards in dynamic pricing and AI-driven advertising solutions. Drew also shares insights into the challenges and triumphs of building Audigent, the future of ad curation, and the importance of a virtuous approach in the ad tech industry. Whether you're a seasoned professional or just curious about the future of advertising, this episode offers a deep dive into the innovation and integrity driving the industry forward. Tune in for a thought-provoking conversation on the cutting edge of ad tech, brought to you by ADOTAT.

In this episode of the ADOTAT Show, Pesach Lattin dives into the intricacies of advertising operations and the challenges surrounding MFA (Made for Advertising) sites with guest Jared Siegal of Aditude. Expect witty banter, insightful observations, and candid discussions about the ever-evolving landscape of ad tech.Join Pesach and Jared as they unravel the complexities of MFA sites and explore why they exist amidst the digital marketing realm. With a unique focus on putting publishers first, Jared sheds light on the blurred lines between legitimate content and fraudulent practices, challenging conventional definitions of MFA sites.Amidst the shifting tides of privacy regulations and the impending demise of third-party cookies, Pesach and Jared navigate the waters of innovation and compliance with humor and candor. From leveraging AI to stay ahead of the curve to nurturing a culture of constant innovation, this episode offers a glimpse into the dynamic world of ad tech through the lens of two industry mavericks.Tune in for a riveting discussion filled with sharp insights, unexpected twists, and the occasional dose of humor. The ADOTAT Show is your ticket to staying ahead in the fast-paced world of digital advertising. Subscribe now and join the conversation!

Gear up for a deep dive with Pesach Lattin on the ADOTAT Show, where "The Taylor Swift Effect" isn't just a catchy headline; it's a powerhouse move in marketing strategy and brand visibility.Featuring a star-studded roster including Alyssa Meyers from MorningBrew, Ralph Sutton, a giant in marketing podcasting, and Michelle Harmon-Madsen, the marketing wizard from Sponsor United, this episode serves as nothing less than a summit of marketing intellects. And let's not overlook the surprise non-appearance by Lou Paskalis, throwing in a twist to the narrative.The dialogue centers around Swift's golden touch at the Super Bowl, demonstrating her ability to turn everything she touches into marketing gold. This discussion goes beyond the realm of typical celebrity endorsements, delving into the "Swift economy" – a unique concoction of authenticity, strategic partnerships, and unparalleled star power capable of shifting the marketing landscape effortlessly. Navigating through apologies for mispronunciations, the conversation expands beyond endorsement strategies to a deeper discussion on the essence of authenticity in marketing and the ever-evolving nature of advertising trends, all while maintaining a witty banter that ensures the discussion remains both light-hearted and profound.As the episode wraps up, it's not just the "Swift effect" on brands that's analyzed; the focus shifts to the future of marketing, highlighting the importance of agility, authenticity, and the unexpected role AI might play in shaping brand strategies. Between jests about marrying sports celebrities and some side tracks, the core message shines through: In a landscape obsessed with the next big wave, the real game-changer might just be staying true to oneself – a lesson Taylor Swift has seemingly perfected. Whether it's unraveling the complexities of celebrity partnerships or forecasting the next revolution in adtech, this ADOTAT Show episode lays down a strategy that's part grounded reality, part hopeful vision, and completely captivating.

Great ready for a riveting journey through the labyrinth of programmatic media with Kenneth Rona, the mastermind behind the amazing science at Simulmedia. This episode called "From AI Overlords to Ad Wizards," is a no-stones-unturned dialogue that unravels the complex web of programmatic advertising, spotlighting the twists, turns, and surprises that even the most seasoned veterans didn't see coming. From the unexpected standoff between ad agencies and the power of algorithms to the murky waters of MFA sites, this conversation leaves no corner of the digital advertising realm unexplored.Dive deep into the mechanics of billing models and their unintended side effects on innovation, and discover why performance-based billing might just be the game-changer the industry needs. Ever wondered how data granularity and the handling of massive data volumes could make or break your campaign? Ken Rona lays it all bare, sharing unparalleled insights into the data dilemmas of today and the technological promises of tomorrow, including blockchain and the untapped potential of first-party data.But it's not all data and dollars. Ken brings a human touch to the narrative, reflecting on the inspirational figures in his life, the ethical quandaries of modern advertising, and the personal convictions that guide his decisions. From the virtual battlegrounds of advertising in gaming to the philosophical musings on leadership, judgment, and the enduring value of learning, this interview transcends the technical to touch on the existential questions facing today's digital pioneers.http://www.adotat.com

Dive into the mind-bending world of digital marketing with MMA Global's very own Greg Stewart, in this Episode of the ADOTAT Show, "The Future of Foresight: Greg Stuart's Take on Marketing's Moving Targets," as he pulls back the curtain on what's real and what's just smoke and mirrors in the ad biz. This isn't your grandma's marketing discussion; it's a no-holds-barred look at the pitfalls of chasing after the latest shiny object and forgetting the core of what marketing's all about – solving those pesky consumer problems.Greg isn't shy about calling out the industry's obsession with data, questioning whether we've all just become number-crunching robots at the expense of creative genius. And brand value? Don't get him started. He's on a mission to prove that brands are more than just flashy logos and catchy jingles – they're the heartbeat of sales and growthBut wait, there's more. Greg takes a sledgehammer to the sacred cows of marketing, from the misguided quest for customer loyalty to the plague of ad overreach. It's a rollercoaster ride through the highs and lows of digital advertising, with Pesach Lattin at the helm, poking, prodding, and sometimes even agreeing with Greg's hot takes.Buckle up (or don't, we're not your boss) for an interview that's part confession, part revelation, and entirely irreverent. It's time to question everything you thought you knew about marketing, from the man who's seen it all, done it all, and isn't afraid to spill the tea on what's really going on behind the scenes.WATCH THE SHOW ALSO ON YOUTUBE: https://www.youtube.com/watch?v=RHED2E6PTQo&feature=youtu.be

Tune in for an electrifying episode of the ADOTAT Show with your host, Pesach Lattin, as we corral a roundtable of digital disruptors ready to unpack the mysteries of the advertising cosmos. This isn't your run-of-the-mill discussion; we're spilling the digital ink on what makes the ad world tick, from the enigmatic alleys of retail media to the looming dominance of giants like Walmart in our cozy living rooms. 🍵As we dissect the intricate web of measurement standards and navigate the treacherous waters of aligning retail media with traditional media investments, brace yourself for a journey to the heart of the advertising revolution. The demise of third-party cookies? We're on it, revealing how the treasure trove of first-party data could reshape the battleground. And let's not forget the burgeoning realm of retail media networks—where distinguishing between the ephemeral and the eternal becomes the quest of the modern marketer.Our panel of mavericks includes James Avery, the underdog hero with Kevel's slingshot APIs; Shamim Samadi, the digital sorcerer from Roscoe Labs; Jeffrey Bustos, the IAB's sharpshooter slicing through measurement mazes; Brian J. Quinn, the digital media virtuoso; Jed Meyer, the strategist crafting ad tech epics at Kantar Media Solutions; Amy Rumpler, orchestrating the search-social opus at Basic; and the incomparable Amy Sheridan, ecommerce and marketing virtuoso from KINESSO. Together, they promise a spectacle of insights, chuckles, and perhaps a revelation or two that will have your jaw on the floor. 🤯This episode is more than just a podcast; it's the grandest stage in the digital retail arena, where the future of advertising is not only discussed but reimagined. 🎪

In this riveting episode, "Dave Morgan Talks Tech Under Fire: Ukraine's Unyielding Innovation," we dive deep into the heart of Ukraine's tech industry, a sector that refuses to bow under the immense pressures of ongoing conflict. Join us as Dave Morgan, Chairman of Simulmedia, shares his firsthand experiences and insights from his recent visits to Ukraine, offering a unique perspective on how the tech community there continues to innovate, thrive, and resist in the face of adversity.Through this interview, Dave sheds light on the resilience of Ukrainian tech professionals who are maintaining global partnerships and pushing the boundaries of technology despite the challenges posed by war. From the vibrancy of Ukraine's startup ecosystem to the critical role of communication firms in bolstering the nation's strategic efforts, this episode unveils the spirit of a community that's as innovative as it is indomitableDiscover how Ukrainian tech firms are adapting to disaster, transforming challenges into opportunities for growth and solidarity. Learn about the pivotal battle against disinformation, the importance of critical thinking, and the personal stories of resilience that symbolize the human spirit's capacity to endure and adapt."Dave Morgan Talks Tech Under Fire: Ukraine's Unyielding Innovation" not only highlights the triumphs and challenges of Ukraine's tech sector but also offers lessons in resilience, adaptability, and the transformative power of technology in times of crisis. This episode is a testament to the strength, innovation, and unyielding spirit of Ukraine's tech community and a must-watch for anyone interested in the intersection of technology, business, and global affairs. #ukraine #adtechWATCH THE VIDEO ON YOUTUBE HERE: https://www.youtube.com/watch?v=Q14kkFJCJT0

Welcome to the latest episode of The ADOTAT Show, "THE GREAT UNWATCHED: Ad Overload in the Age of Streaming" where the excitement of the streaming ad world meets the energy of a live concert! We kicked off with Scott Schiller gliding across the stage, showcasing how to turn media challenges into opportunities with the ease of a master chef flipping pancakes. Featuring insights from industry luminaries like Gary Mittman of KERV, Alan Wolk with his razor-sharp analysis, Erin Hawryluk from Cadent with her bold visions, Hunter Terry of Lotame, the technology magician, and Aziz Rahimtoola of Sabio Holdings, a champion of diversity and innovation.This powerhouse panel didn't just share their expertise; they transformed the conversation around streaming video ads, original programming, and the evolution of fast channels. They dissected the transition from linear TV with surgical precision and unraveled the complexities of streaming ad effectiveness with unparalleled calm. It was an exploration into the essence of digital creativity, a lesson in simplifying the intricate, and a demonstration that in the realm of streaming ads, it’s all about making an unforgettable impact.Takeaways:Streaming video ads are poised to be the next frontier for advertisers, but hurdles remain.The surge in original programming on streaming platforms is reshaping the move from linear TV to streaming.Fast channels are diversifying, offering advertisers unique opportunities to connect with specific audiences.The importance of contextual relevance and engaging creative work cannot be overstated in the success of streaming ads.Addressing data privacy and fostering collaboration are crucial for effective targeting and personalization.There’s a noticeable generational gap in how personalized ads are received and appreciated.

Join us on the ADOTAT Show for a groundbreaking roundtable discussion: "ADTECH'S PANDORA'S BOX: Unleashing Brand Safety Beasts and Budget Black Holes." Dive deep with our expert panelists as they unravel the complexities of digital advertising and confront the industry's most pressing challenges.Panelists:Richard Kahn: Co-founder & CEO of eZanga.com and Anura.io, Ernst & Young Entrepreneur of the Year in technology, and a maverick in digital security.Mike Zaneis: CEO of Trustworthy Accountability Group, Brand Safety Institute co-founder, and a trailblazer at the nexus of technology, policy, and media.Jared Siegal: CEO of Aditude, transforming ad operations from a one-man consultancy to a vital service for 20 publishers.Zach Moore: SVP of Digital Media Operations at Basis Technologies, a strategist turning digital media campaigns into bullseye hits.Michael Bishop: Co-founder & CTO of OpenAds.ai, pioneering new pathways in digital advertising with cutting-edge tech.Discussion Highlights:Navigating compliance and the ripple effects of GDPR on digital ad landscapes.The balancing act between brand safety and the importance of inclusivity and diversity in advertisements.Harnessing AI's potential while keeping up with fast-paced regulatory needs.Strategies to differentiate genuine websites from those crafted solely for ads.The responsibility of ad networks in vetting publisher partners.The rise of video-based MFA sites and the ongoing battle with fraud in programmatic advertising.Key Takeaways:A call for an integrated approach to compliance from the outset.The unintended oligopolies born from GDPR and state laws.A holistic view of brand safety, considering the broader goals of sustainability and equality.The challenges of keeping technology and regulations in sync.The imperative of transparency in combatting MFA sites.The panelists' personal insights, humorous takes on industry quirks, and sage advice to their past selves.This roundtable isn't just about pointing out the problems; it's about uncovering solutions, fostering understanding, and championing quality in the vast world of digital advertising. Whether you're a marketer, publisher, or adtech enthusiast, you'll walk away with invaluable insights to navigate the ever-evolving digital terrain. Don't miss out on this enlightening conversation! Subscribe and tune in to the ADOTAT Show for this and more riveting discussions in the world of marketing and adtech.

Welcome to another electrifying episode of the ADOTAT Show's Impressions of Influence Series! This Episode, entitled, "Transparency Triumph: Inside Adform's Approach with John Piccone," has us slicing through the digital ad jungle with none other than John Piccone, the regional president of the Americas at Adform. 🚀 Strap in as we decode the mysteries of reaching your audience without turning into a digital peeping Tom, courtesy of Adfrm's revolutionary IDFusion technology.🔍 John pulls back the curtain on the digital advertising world, revealing how Adform champions the art of being seen without the creep factor. From the battlegrounds of privacy and transparency to the frontiers of a cookie-less future, this episode is your GPS through the complexities of modern marketing. 🍪➡️🌍 Sustainability? Check. Adform's partnership with Scope 3 is flipping the script on eco-friendly campaigns, proving that green can indeed be the new black in advertising. 🌱 Plus, get the insider scoop on how the integration of AI is setting the stage for a seismic... wait, scratch that... a monumental transformation in ad tech.💡 Takeaways:Discover how IDFusion is redefining audience targeting with zero creepiness.Unpack the critical importance of transparency and privacy in the shadowy corners of digital ads.Explore how Adform's green thumb is reshaping the industry's carbon footprint.Prepare for the cookie apocalypse with first-party data strategies.Education is key: why knowing more means performing better in ad tech.

Grab your digital surfboards, wave riders! 🏄‍♂️ On the latest surf through the ADOTAT Show's 'Impressions of Influence Series,' we're catching waves with Andy Batkin, the CEO of Duration Media and the digital wizard who turned the Internet into his personal magic kingdom before most of us could spell 'e-commerce.' From conjuring Yahoo!'s business blueprint to launching the first internet media 'rep firm' that bagged a staggering $50M in its maiden voyage, Andy's journey is the stuff of online legend.Step into our time machine as we teleport back to the dawn of digital advertising, in our episode, "Dot-Com Survivor: Andy Batkin's Guide to Riding the Digital Rollercoaster" navigating through a world where modems screeched and banner ads were the crown jewels of the Internet realm. Andy shares his lightbulb moment that digital advertising wasn't just a fad but the future, dishes out survival strategies from the dot-com bubble burst, and reveals why foreseeing the next big digital wave is the ultimate skill in the tech surf.Dive into an epic tale of pixels, clicks, and digital dreams, from SuperBowl.com to crafting sustainable digital kingdoms. Whether you're a digital guru or a newbie navigating the online waters, Andy's tales and tips are like finding the map to the buried treasure of the Internet age. So, grab your gear, and let's dive into the digital deep with the master navigator of the online universe. 🌐🔮✨ #DigitalSurfing #AndyBatkin #ADOTATShow

🚀 Big news coming your way! We're rolling out a brand-new series that's set to become your weekly dose of industry insights, candid conversations, and, yes, a chuckle or two amidst the tech talk. Introducing our one-on-one interview specials, where we sit down with the luminaries lighting up the ad tech sky.  And who better to kick things off than Anthony Katzur, the mastermind CEO of the IAB Tech Lab? We call this episode, "Innovation or Bust: Katzur's Keys to Thriving in Today's Ad Tech Landscape"🔍 In our premiere episode, Anthony takes us on a whirlwind tour through the latest buzz at the IAB ALM Leadership Summit, spilling the beans on everything from the gritty challenges of signal loss and privacy regulations to the shimmering potentials of AI in marketing. With a candidness as refreshing as a cold brew on a hot coding day, he delves into the pressing issues like child safety online, the future of personalized advertising, and the secrets to thriving in the ad tech jungle.But wait, there's more! 🌈📅 While this week's roundtable takes a brief pause, fear not! We're doubling down on the knowledge sharing with our new weekly interviews, PLUS the roundtable discussions you've come to love, now coming at you every week. It's a double whammy of wisdom and wit, tailor-made for the curious minds navigating the ever-evolving landscape of advertising technology.👓 Expect to uncover:The inside scoop on the ad tech industry's hottest topics.Lighthearted moments that remind us technology is nothing without its human touch.Priceless advice for both the seasoned pros and the eager beavers just starting out.So, mark your calendars, set your reminders, and prepare your favorite snack - this is one series you won't want to miss. 🍿Stay tuned, stay informed, and let's ride the waves of change together with a smile. Because in ad tech, the only constant is innovation... and our new series, of course!Catch you on the airwaves, Pesach Lattin

🌍 Join us on an epic journey with the ADOTAT Show's latest episode, "Emission Impossible: Tackling the Carbon Challenge in Digital Ads." This roundtable isn't just a meeting of minds; it's a fusion of foresight, wit, and digital wizardry! 🚀👨‍💼 Meet our eco-conscious digital gurus:Shiv Gupta from U of Digital, dropping knowledge with the casual flair of a seasoned pro.Brian O'Kelley, the adtech geek turned environmental crusader from Scope3, sharing gems from the crossroads of tech and sustainability.David Murnick from 51 to Carbon Zero, balancing hindsight with humor in the race to a greener future.Andy Batkin, CEO of Duration Media, proving that going green is not just smart, but also cool.Jean-Marc Papin of Horizon Media, lending his voice to the chorus of change.Ben (Benoit) Skinazi from ShareThrough, the voice of reason in a sea of what-ifs.🕰️ Rewind time with us! Our panelists share nuggets of wisdom they'd text their younger selves. From stock tips to sustainability strategies, they cover it all with a mix of humor and insight. Brian O'Kelley's tale of a fortunate text typo and David Murnick's imagined sports almanac from the future will have you in stitches! 📈🤣🌱 Hear why starting sustainability efforts early is crucial, as Ben Skinazi and Jean-Marc Papin remind us it's never too late to make an impact. And don't miss Andy Batkin's revelation on how going green earned him cool points with his kids! 😎🌳🎥 So, grab your popcorn and tune in for a session filled with laughter, learning, and a dash of eco-friendly enlightenment. Only on the ADOTAT Show – where digital advertising meets planetary stewardship. 🌟#DigitalAdvertising #Sustainability #EmissionImpossible #AdTech #FutureIsGreen #ADOTATShow🎙️ Hosted by Pesach Lattin of ADOTAT, steering the conversation with the expertise only a veteran in online advertising can bring. Don't miss this enlightening episode where humor meets seriousness in addressing one of the industry's most pressing challenges! 🌐🔥