Still Not a DSP, Dammit: The Index Exchange Episode
Marketing, Media & Adtech · Pesach Lattin
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Show Notes
🔥 Welcome to Season Four of The ADOTAT Show – where we ask the questions that make PR teams sweat through their Patagonia vests.
In this episode, Andrew Casale, CEO of Index Exchange and reformed Canadian maple syrup trafficker (allegedly), sits down with Pesach Lattin to talk about:
🧠 Why SSPs are finally getting respect—or at least better acronyms
💸 Whether take rates will ever be as transparent as a glass of LaCroix
📺 Why CTV is the high-maintenance teen of ad tech (with trust issues)
🧵 And how burst traffic is basically a DDoS attack in yoga pants
Oh, and Andrew reveals he has no hobbies, loves ad logs, and voluntarily moved to NYC, so clearly he’s committed to pain.
💼 Sponsored by our truth-telling trio:
Troutman Amin LLP – Legal warriors keeping us out of jail (so far)
Incremental – The future of retail media, minus the guesswork
👀 Hit play, grab your artisanal oat milk, and buckle—wait, don't buckle up. Just watch it.
📌 Stay Bold. Stay Curious. And Know More than You Did Yesterday.
#AdTech #CTV #ProgrammaticTruths #IndexExchange #ADOTATShow #PesachLattin #staycurious
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💼 LinkedIn: https://www.linkedin.com/in/pesach-lattin/