Marketing Like a Mother

It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see what’s next up in the series? 👇What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.Key Takeaways:* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.* You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!Links From the Episode:* Nicole’s website* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page* Nicole’s LinkedIn* Nicole’s Instagram* Nicole’s Facebook* Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the DoubtersLoved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see what’s next up in the series? 👇How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom?In this episode of Marketing Like a Mother, I sit down with Rachel Pedersen—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom.Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently.What You’ll Learn in This Episode* Why imperfect, rapid action often beats waiting for the “perfect” mindset.* The surprising routines Rachel used to build consistency in the early days.* How to overcome fear of visibility and rejection by reframing your focus.* Why messy daily action is actually mini exposure therapy for entrepreneurs.* The truth about balancing motherhood, homeschooling, and running multiple businesses.Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent.Resources & Links Mentioned in This Episode:* Rachel’s blog + resources* Rachel’s Viral Framework on YouTube* Unfiltered by Rachel Pedersen * Follow Rachel on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see what’s first up in the series? 👇Ever sat down for a precious 15 minutes of actual quiet to work on your business… and suddenly your brain goes full toddler-in-a-candy-store?Do I check email? Make a reel? Take a nap? Start a whole new business??Yeah. Same.In this episode of Marketing Like a Mother, I’m pulling back the curtain on the simple 3-line task list I use when time is tight, the pressure is high, and I need to actually get things done without spiraling into overwhelm.This isn’t a productivity hack or a pretty printable… It’s a practice I use daily to turn “cracks of time” into true business momentum.Here’s what you’ll learn:The exact 3 prompts I use to prioritize my to-do list (they take 30 seconds, promise)What to focus on when you need money now vs. long-term growthWhy most to-do lists make us feel like failures (and how to fix it)How I booked a client in 3 minutes—while my son finished his math worksheetIf you’ve ever sat at your desk and frozen up (or defaulted to inbox doom-scrolling), this one’s for you.🎧 Listen now here or on your favorite podcast platform!✨ It’s time to stop trying to do everything—and start doing the right things. One tiny task at a time.---Additional ResourcesJoin my free Skool community, The Cold Coffee Club: https://www.skool.com/everyday-magic-makers-2909Browse more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs (https://www.thebluebellgroup.com/freebie-library) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, I sit down with Candice Katherine, founder of Keep Him Media and host of the Single Mom Mindset podcast, for a raw, honest conversation about choosing a non-traditional path to motherhood, business, and personal power.Candice opens up about her journey into single motherhood by choice — from navigating separation to intentionally conceiving her second child via donor — and how that decision became a catalyst for her mission: helping women feel confident, clear, and grounded in building families and lives on their own terms.Together, we explore what it really means to question the “default life script” and choose something more aligned, even when it feels uncomfortable, misunderstood, or radically different from societal expectations.What We Talk AboutWe dive into:* Candice’s path into single motherhood by choice and what led her to make that decision* Untangling shame, judgment, and fear around choosing an unconventional family structure* The difference between being a “single mom” and a “solo mom” — and why labels only matter if they serve you* How independence and partnership can coexist without women abandoning themselves* Reclaiming identity, worth, and voice as a mother and entrepreneur* What legacy truly means when rooted in authenticity and self-trust* The emotional and logistical realities of building a business while raising kidsThis episode is a beautiful reminder that you don’t need to live by anyone else’s blueprint. You’re allowed to choose differently. You’re allowed to want more. And you’re allowed to define what motherhood, success, and legacy look like for you.Connect with Candice Katherine* Instagram: https://www.instagram.com/candicekatherine/* TikTok: https://www.tiktok.com/@candicekatherine* YouTube: https://www.youtube.com/@candice.katherine* Podcast: Single Mom Mindset* Freebie: Your 10-Step SMBC Clarity Checklist: https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklistIf you’ve ever felt torn between who you’re “supposed” to be and who you actually are…This conversation is going to land right where it needs to. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever hit a season where sales feel… quiet? Like painfully, echo-ey, “is anybody out there?” quiet?Friend, you are so not alone. And more importantly: nothing is wrong with you or your business.In this Quick Win Mini episode, I’m breaking down the real reasons sales slow down - and the three simple things to check before you spiral into “my whole funnel is broken” territory. Because most of the time? Your business doesn’t need a rebuild. It just needs a tiny tune-up.And I also cover what to do if you feel like you don’t even have anything to sell right now (spoiler: you absolutely do).Here’s What You’ll Learn in This Episode:* Why slow sales aren’t personal — and what they actually mean* The first thing to check when nobody’s buying* How to talk about your offer so people instantly “get it”* The simple shift that helps your audience see the value and the “why now” behind what you sell* What a “quiet pipeline” really is — and why it’s not the emergency it feels like* How to re-warm your audience fast (with low-effort, high-impact actions)* What to do when you think “I don’t have anything to sell right now” (you do!)* The mindset reframe that instantly takes the pressure off slow seasons* Your Quick Win Challenge to get momentum flowing again this weekResources Mentioned* Book your free Game Plan Call: https://www.thebluebellgroup.com/gameplan* If you’ve been feeling the sting of slow sales, take a breath, grab your coffee, and listen in. You’re closer to momentum than you think — and you don’t have to figure it out alone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What happens when a successful music industry executive leaves a thriving career at Atlantic Records to build a business that helps moms live more sustainably?In this episode, I sit down with Phnewfula Frederiksen, founder of Happy Mango, a modern eco-friendly baby boutique designed to make pregnancy and parenting easier, healthier, and a whole lot more supported.After 20 years in the music industry working with labels like Interscope, Warner Brothers, and Atlantic Records, Phnewfula traded late-night album releases for late-night feedings—and built a business that filled a gap she saw firsthand as a new mom: a one-stop shop where parents could get non-toxic, eco-conscious products and trustworthy guidance from people who truly get itHere’s What You’ll Learn* How Phnewfula made the bold leap from the music business to motherhood and entrepreneurship.* The importance of building a business around information and integrity instead of trends.* What it really looks like to balance being a single mom, running a retail shop, and managing a growing online store* The biggest lessons she learned from opening—and later closing—her first store, from math to mindset to money management* How she pivoted Happy Mango during tough seasons and turned private appointments into a more profitable, personal experience for her customers* Why starting before you’re “ready” might be the most important entrepreneurial skill you’ll ever learnConnect with Phnewfula Frederiksen* Website: https://shophappymango.com* Instagram: @shophappymango* TikTok: @shophappymango* Facebook: facebook.com/shophappymangoThis conversation is full of wisdom, laughter, and honest behind-the-scenes moments that every mom entrepreneur can relate to.If you’ve ever wondered what it takes to build a business rooted in purpose and heart, this episode will remind you that the best brands start with the courage to begin—long before everything feels “ready.” 💛 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If visibility is one of those things you know you should be doing—but every week feels like starting from scratch—this episode is for you.In this Quick Win Mini Episode, I’m sharing my simple 3-step system to help you stay visible, grow your business, and keep your audience engaged without burning out or living on your phone.These are what I call your Visibility Anchors—three repeatable, low-effort habits that keep your business alive and breathing, even when life gets busy (because let’s be honest… when isn’t it? 😜).I’ll walk you through exactly what your anchors should be, how to implement them, and why simplifying your visibility strategy might just be the thing that helps you grow faster and feel lighter.Here’s What You’ll Learn* The real reason your visibility efforts keep “drifting” and how to stop it for good.* The 3 Visibility Anchors that create consistent momentum in your business.* How to show up online without burning out or getting lost in the algorithm game.* Why less visibility can actually lead to more growth (and how to do it strategically).* A simple mindset shift that helps you finally stop feeling behind.By the end of this episode, you’ll have a permission slip to stop doing everything and instead focus on what really matters.Resources & Links Mentioned* Book your free coaching session: https://www.thebluebellgroup.com/gameplan* The Visibility Flywheel episode: If you’re ready to stop spinning your wheels and start building consistent visibility that actually fits your life—you’re going to love this one.Grab your tea, your planner, and let’s map out your 3 Visibility Anchors together. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What does it really look like to build a business that crosses languages, cultures, and countries — while still having time for family, flexibility, and a full life? 😅In this episode, I sit down with Jennifer Chamberlin, a bilingual certified online business consultant and the founder of My Bilingual VA. Jennifer helps multilingual business owners grow and organize their businesses with practical systems and cultural understanding — and today, she’s sharing how she built her business from the ground up while living just outside Paris.We talk about the realities of running a cross-border business, the cultural nuances that impact your strategy, and the freedom that comes from creating work that fits around motherhood instead of the other way around.In This Episode, You’ll Learn:* The biggest cultural and language challenges bilingual entrepreneurs face (and how to navigate them gracefully).* How Jennifer balances life and business while raising her family in France.* What to know about taxes, laws, and the “right to make a mistake” rule for French entrepreneurs.* How to manage clients and teams across multiple time zones without losing your mind.* The surprising benefits of running a bilingual business — and how it can expand your audience and opportunities.* The mindset shifts that helped Jennifer create flexibility and purpose in her work.Connect with Jennifer Chamberlin* Website: mybilingualva.com* Facebook: https://www.facebook.com/TheBilingualLantern* LinkedIn: https://www.linkedin.com/in/jennifer-chamberlin-the-bilingual-lantern/* Instagram: https://www.instagram.com/the_bilingual_lanternIf you’ve ever dreamed of running a global business — or if you’ve wondered how to make your business work across different cultures and time zones — this episode is packed with real-world wisdom and heartfelt encouragement.Listen in to hear how Jennifer built a business that honors her skills, her values, and her life as a mom — and how you can do the same. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever felt like staying visible online means posting constantly, burning yourself out, or living inside your phone… this episode is going to change everything.In this Quick Win Mini, I’m diving into the Visibility Flywheel — a simple, sustainable system that keeps you top-of-mind with your audience without requiring you to be online 24/7. It’s how I repurpose one piece of content into dozens of touchpoints, build trust on autopilot, and keep momentum going even on the busiest weeks of mom life.I’ll walk you through how the flywheel works, how to create your anchor content, and how to spin that one piece of content into a consistent, powerful visibility engine. I’m also sharing my favorite way to brainstorm content ideas so you’ll never wonder what to post again.Here’s What You’ll Learn in This Episode* The real reason visibility matters — and why most buyers need 7–12(+) touchpoints before they take action.* How to create one piece of “anchor content” and turn it into multiple posts, stories, and emails.* My go-to system for repurposing content so it works harder for you.* How to come up with endless content ideas your audience actually cares about.* Why strategic repetition builds trust (and why you’re not “annoying” anyone by showing up more).* The 3-part Visibility Flywheel framework you can implement this week.I also share the mindset shifts that will free you from the pressure to post every day — and the truth about how to stay visible even when life is busy, messy, or unpredictable.Resources & Links Mentioned* 🎯 Book a free Game Plan Call: https://www.thebluebellgroup.com/gameplan* 💛 Learn about Wild + Free + HeartHealing® Therapy: https://www.thebluebellgroup.com/wild-and-free-courseIf visibility has felt exhausting or overwhelming, this episode is going to feel like a deep breath. By the end, you’ll know how to show up consistently, build authority, and stay top of mind — without adding more to your plate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever thought, “I don’t have time to focus on my health right now,” this episode is for you. I’m sitting down with Dr. Valerie Hertzog, a medical doctor, wellness coach, and mom of three who helps high-performing women optimize their health, navigate hormonal transitions, and reclaim their energy through sustainable, evidence-based habits.Valerie’s story is powerful — while in med school, she developed an autoimmune condition that completely changed the way she approached health. What started as a stressful, chaotic chapter became the foundation for how she now helps other moms balance their well-being while managing busy lives and businesses.In this conversation, we dive deep into why stress isn’t just an annoying feeling — it’s a biological force that affects everything from your sleep to your hormones — and how simple, strategic shifts can change everything.💡 Here’s What You’ll Learn in This Episode* The four foundational pillars of health that every busy mom should know.* Why stress shows up in physical ways (and how to recognize the signs before burnout hits).* Simple, doable strategies to manage stress in the middle of a busy day — even if you only have five minutes.* How to tell the difference between “good” stress that fuels growth and the kind that harms your health.* Why guilt, overwhelm, and “all-or-nothing” thinking keep so many women stuck — and how to break free.* Tiny, realistic habit shifts that make a huge difference over time.We also talk about mindfulness, movement, nutrition, and why you don’t need to overhaul your life overnight to make progress. This is all about small, sustainable steps — not another overwhelming list of “shoulds.”Resources & Links Mentioned* Connect with Dr. Valerie Hertzog: https://www.valeriehertzog.com* Grab her free 4-Pillars Health Guide: https://valeriehertzog.myflodesk.com/healthassessment * Books mentioned: Healthy Habits Suck by Dayna Lee-Baggley, Atomic Habits by James ClearIf you’re ready to stop putting yourself last and start building habits that actually stick — without the guilt, stress, or burnout — this conversation is the perfect place to start. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If your days are powered by caffeine, carpool chaos, and Chick-fil-A fries… same, friend. Been there! 🙋‍♀️In this Marketing Like a Mother Quick Win Mini, I’m sharing how to keep your business running and your sanity intact during the busiest seasons with what I call the 5-Hour Week Skeleton—a flexible, bare-minimum structure that keeps things moving even when life feels like a whirlwind.With my own wedding right around the corner (and a to-do list that looks more like a CVS receipt), I’ve had to rely on this simple framework to stay visible, serve clients, and keep my business consistent without burning out. And I want to show you exactly how you can do the same.Here’s What You’ll Learn* The bare-minimum framework that keeps your business beating when life gets chaotic.* How to break your week into 5 high-impact hours that actually move the needle.* The “permission shift” that every mompreneur needs to hear before the holidays.* The most common mindset traps and how to break free from them.* Why doing less with intention often leads to more growth and peace.I’ll walk you through how to design your own 5-hour schedule (complete with real-life examples) so you can protect your energy, stay consistent, and make Q4 work for you—not against you.Resources & Links Mentioned* Book your free Game Plan Call: https://www.thebluebellgroup.com/gameplan* Learn about Wild + Free + HeartHealing® Therapy: https://www.thebluebellgroup.com/wild-and-free-courseIf you’ve been waiting for permission to slow down without losing momentum—this is it.Grab your planner and start sketching out your 5-Hour Week Skeleton, then tag me @thebluebellgroup or DM me your plan. I’d love to see how you make this framework your own! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom?In this episode of Marketing Like a Mother, I sit down with Rachel Pedersen—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom.Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently.What You’ll Learn in This Episode* Why imperfect, rapid action often beats waiting for the “perfect” mindset.* The surprising routines Rachel used to build consistency in the early days.* How to overcome fear of visibility and rejection by reframing your focus.* Why messy daily action is actually mini exposure therapy for entrepreneurs.* The truth about balancing motherhood, homeschooling, and running multiple businesses.Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent.Resources & Links Mentioned in This Episode:* Rachel’s blog + resources* Rachel’s Viral Framework on YouTube* Unfiltered by Rachel Pedersen * Follow Rachel on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever feel like your business is running on fumes because the leads just aren’t coming in? You’re not alone. Lead generation is one of the first things to fall off the to-do list when life gets busy—and for mom entrepreneurs, life is always busy.In this Quick Win Mini, I’m sharing my 15-Minute Lead Gen Reset—a simple, doable practice you can use to start conversations, create visibility, and build momentum in just a few minutes a day. No complicated funnels. No fancy tools. Just practical steps you can take between nap time and snack time.But here’s the thing: it’s not just about the how. We’ll also dig into:* The everyday excuses that keep you from generating leads (and why none of them actually stop you).* The hidden fears that sneak in and sabotage your consistency.* Why strategy alone isn’t enough (and how pairing it with healing can finally break the cycle).* The exact 3-step reset you can do this week to refill your pipeline.✨ This episode is part strategy, part mindset reset, and part encouragement to stop overthinking and just take one small step forward.Resources & Links Mentioned in This Episode:* Book your free game plan call: https://www.thebluebellgroup.com/gameplan* Learn more about Wild + Free™ and HeartHealing®: https://www.thebluebellgroup.com/wild-and-free-course🎧 Listen in and then try the reset for yourself—I’d love to hear what your 15-minute lead gen looks like! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever wondered why you can feel completely drained—even when you “should” be happy? In this episode of Marketing Like a Mother, I sit down with Sidney Garcia, certified epigenetic lifestyle coach and embodiment practitioner, to talk about something most moms have never even heard of: postnatal depletion.We dig into how motherhood changes your body, mind, and identity, why exhaustion and overwhelm are so common, and how you can start to restore your energy and sense of self (even years after childbirth).What You’ll Learn in This Episode* The surprising difference between postnatal depletion and postpartum depression.* Why so many moms feel “off” but can’t quite name it—and how having a name changes everything.* Practical, simple steps to restore your vitality.* How epigenetics shows us that tiny lifestyle choices can literally rewire how your genes express.✨ Whether you’re in the newborn trenches or years into motherhood, this conversation will help you feel seen—and give you tools to feel better.Resources & Links Mentioned in This Episode* The Postnatal Depletion Cure by Dr. Oscar Serrallach* Sidney’s Substack* Revive Your Thrive Life Website* Mom’s Energy AssessmentIf you loved this episode, please share it with a friend who’s in her postnatal journey. And don’t forget to rate and review—it helps more moms find encouragement and support. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

You know that feeling where you’ve been “busy” all week… but your business hasn’t actually moved forward? (Yeah, we’ve all been there.) The truth is, most of us spend the bulk of our time on tasks that feel safe but don’t actually grow our business. In this Quick Win Mini, I’m breaking down the 3 categories of tasks every entrepreneur needs and how just 20 minutes on the right one can completely change your week.Here’s what you’ll learn in this episode:* The sneaky reason we default to “safe” tasks (and don’t even realize it).* The hidden cost of avoiding the one thing that could change your week.* What to do when you feel like you have nothing to sell right now.* The overlooked category of tasks that holds the key to scaling with less stress.* A simple 3-step challenge that can flip your whole week in just 20 minutes.✨ This isn’t about hustling harder—it’s about focusing smarter. If you’re ready to stop spinning your wheels and finally see momentum, this episode is your nudge to make it happen.Links & Resources:* Want more support? Book a free game plan call and we’ll map out your next steps together! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Home Run time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the first half of the year. Each week through the month of August, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see who knocked it out of the park for this final week of the series? 👇Can you really balance self-care, family, and a thriving business without burning out? 🤔Erin Baker, founder of the MENSSR Method, says yes—and she’s sharing how. In this episode of Marketing Like a Mother, I’m chatting with Erin about the six pillars of her revolutionary MENSSR Method—Mindset, Exercise, Nutrition, Sleep, Supplementation, and Relationships—and how they work together to help busy moms reclaim their health and confidence. Key Takeaways:* Learn why your “why” is the secret to lasting motivation—and how to uncover it.* Discover how to prioritize sleep without sacrificing productivity.* Learn how small, consistent actions can lead to lasting habits.* Find out why relationships are just as important as workouts and nutrition.* Get simple strategies to make self-care part of your daily routine (without guilt!).Ready to reclaim your health and confidence? Connect with Erin on Instagram at @theMENSSRmethod and grab her free Body and Mind Reset Guide to get started. And don’t forget to share this episode with a fellow mom who’s ready to find balance! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever wondered how much branding really matters when you’re just trying to get a business off the ground—this one’s for you.In this episode, I sit down with Claire Brignot, the brilliant mind behind Febulous Studio, to break down what branding actually is (spoiler: it’s not just your logo) and why it’s one of THE most powerful tools you have for building trust and clarity in your business.Claire shares:- Why branding is about strategy and design—and how it shapes your business foundation- How to create a brand that feels aligned, even with limited time and energy- The three things to focus on first if you’re just getting startedShe also gets real about running a business while raising kids—and how to create a brand that evolves with you through every season of motherhood.✨ You don’t need a perfect website or a super polished aesthetic to show up with confidence. You just need clarity, consistency, and a brand that supports your bigger vision.Connect with Claire:Want to learn more about Claire’s work or grab her free brand strategy blueprint?Website: febulous-studio.comFREE Brand Strategy Blueprint: Grab it hereInstagram: @febulous.studioLinkedIn: Claire Brignot---Want help figuring out what to prioritize in your nap time–sized business?Book a free strategy session and let’s build a simple, sustainable plan that actually fits your life.Let’s do this thing 💛---Additional ResourcesBook a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals!Want to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Alright, I know AI can feel like a tech bro buzzword—or something that sounds cool but also kinda makes you want to nap. In this episode, I’m breaking it down in real terms: no jargon, no pressure, just 10 simple ways you can use ChatGPT to get more done without losing your voice, your mind, or your entire afternoon to a blinking cursor.Whether you’ve barely opened ChatGPT or you've already got two dozen chats going, these are strategies that meet you where you are—especially if “where you are” looks like messy buns, laundry piles, and exactly 42 open browser tabs.10 Beginner-Friendly Ways to Use ChatGPT in Your Business:Train ChatGPT to sound like you→ So your content stops sounding like a sales robot who says “rockstar” too much.Turn voice notes into actual content→ Because your best ideas come during bike rides and laundry, not while staring at a blank Google Doc.Write “choose your own adventure” email funnels→ Segment your audience without rewriting the same email 47 times.Create a realistic weekly schedule→ Not Pinterest-perfect. Your real life, your real energy, your real non-negotiables.Write yourself a pep talk→ When the spiral starts, let AI remind you that you’re not behind—you’re just building something big.Plan 52 weeks of content ideas→ So you never have to scramble for what to post five minutes before school pickup.Surprise & delight your clients→ Brainstorm thoughtful gifts or bonuses without spending hours scrolling Etsy.Map out a workshop in minutes→ Includes title, outline, talking points, and a gentle nudge toward your offer.Create a “Do It Later” bank→ Store all your shiny ideas somewhere safe (instead of launching 5 things at once).Get journaling prompts that actually help→ For those days when mindset blocks feel heavier than your toddler during a tantrum.Grab the Free PDFWant all 10 use cases (plus bonus prompts!) in a handy guide?👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs Additional ResourcesBook a Strategy Session with me and I’ll help you figure out your next steps to hit your goalsSubmit a question for a future episode: email me at [email protected] more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Home Run time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the first half of the year. Each week through the month of August, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around.Ready to see who knocked it out of the park this week? 👇What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.Key Takeaways:* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.* You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!Links From the Episode:* Nicole’s website* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page* Nicole’s LinkedIn* Nicole’s Instagram* Nicole’s Facebook* Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the DoubtersLoved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

It’s Home Run time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the first half of the year. Each week through the month of August, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around. Ready to see who knocked it out of the park this week? 👇Feeling a tad bit overwhelmed by tech and AI? You’re not alone! In this first episode of The Home Run Rerun series, I’m chatting with Alex Reiter, founder of The System Wizard, about how busy mom entrepreneurs can use AI and automation to reclaim their time (and sanity). Alex shares her favorite tools, practical tips for getting started without overwhelm, and creative ways to integrate AI into your workflows…while keeping the human touch. Key Takeaways:* Learn how to simplify your workflows with AI without drowning in options.* Discover Alex’s favorite ways to use ChatGPT for personal and business tasks.* Hear why automation should never replace the human connection in your business.* Get tips on using Notion to track goals, manage projects, and streamline your life.* Find out why privacy and ethical AI usage should always be a priority.Ready to simplify your workflows and reclaim your time? Check out the episode now!Here are some ways to connect with Alex:* Her website: https://thesystemwizard.com/freebies* LinkedIn: https://www.linkedin.com/in/alex-reiter/* Instagram: @thesystemwizardLoved this episode? Share it with a fellow mompreneur who’s ready to embrace AI without the overwhelm. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

In this episode of Marketing Like a Mother, I’m joined by the radiant Natalie Sisson—entrepreneur, freedom-seeker, mom, and founder of LifePilot.co. She’s built a multi-six-figure online business, authored three #1 bestselling books, and guided thousands of clients to align their mindset, habits, and strategies for a life of purpose and freedom.✨ And here’s the kicker: she does it by helping you monetize all of who you are.We dive deep into:What “freedom” really means in life and business (hint: it’s not just about money or time).How Natalie navigated a major life shift when her dad got sick—and how her business gave her the actual space to be there when it mattered most.Why giving yourself permission to stop chasing someone else’s version of success is the bravest (and most profitable) thing you can do.You’ll hear us talk about the power of being intentional, defining success for your life, and building a business that supports—not suffocates—your joy.If you’ve ever thought, “I want more income and impact… aaand also more time with my people,” this convo is for you.Links + Resources:Explore Natalie’s LifePilot methodology: https://lifepilot.coBook a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals!Browse more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever wondered how much branding really matters when you’re just trying to get a business off the ground—this one’s for you.In this episode, I sit down with Claire Brignot, the brilliant mind behind Febulous Studio, to break down what branding actually is (spoiler: it’s not just your logo) and why it’s one of THE most powerful tools you have for building trust and clarity in your business.Claire shares:- Why branding is about strategy and design—and how it shapes your business foundation- How to create a brand that feels aligned, even with limited time and energy- The three things to focus on first if you’re just getting startedShe also gets real about running a business while raising kids—and how to create a brand that evolves with you through every season of motherhood.✨ You don’t need a perfect website or a super polished aesthetic to show up with confidence. You just need clarity, consistency, and a brand that supports your bigger vision.Connect with Claire:Want to learn more about Claire’s work or grab her free brand strategy blueprint?Website: febulous-studio.comFREE Brand Strategy Blueprint: Grab it hereInstagram: @febulous.studioLinkedIn: Claire Brignot---Want help figuring out what to prioritize in your nap time–sized business?Book a free strategy session and let’s build a simple, sustainable plan that actually fits your life.Let’s do this thing 💛---Additional ResourcesBook a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals!Want to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever sat down for a precious 15 minutes of actual quiet to work on your business… and suddenly your brain goes full toddler-in-a-candy-store?Do I check email? Make a reel? Take a nap? Start a whole new business??Yeah. Same.In this episode of Marketing Like a Mother, I’m pulling back the curtain on the simple 3-line task list I use when time is tight, the pressure is high, and I need to actually get things done without spiraling into overwhelm.This isn’t a productivity hack or a pretty printable… It’s a practice I use daily to turn “cracks of time” into true business momentum.Here’s what you’ll learn:The exact 3 prompts I use to prioritize my to-do list (they take 30 seconds, promise)What to focus on when you need money now vs. long-term growthWhy most to-do lists make us feel like failures (and how to fix it)How I booked a client in 3 minutes—while my son finished his math worksheetIf you’ve ever sat at your desk and frozen up (or defaulted to inbox doom-scrolling), this one’s for you.🎧 Listen now here or on your favorite podcast platform!✨ It’s time to stop trying to do everything—and start doing the right things. One tiny task at a time.Want help figuring out what to prioritize in your nap time–sized business?Book a free strategy session and let’s build a simple, sustainable plan that actually fits your life.Let’s do this thing 💛Additional ResourcesBook a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals!Want to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Running a business while raising kids often feels like juggling flaming swords—with a baby on your hip and someone asking what's for dinner. In this episode, I’m answering real, raw questions from moms who are tired, overwhelmed, and wondering if they’re doing any of this right (you are, by the way). We dig into AI without the hype, explore whether it’s time to launch something new, and talk about that mental load that just won’t quit.---Questions Answered in This Episode:“How can I save time with AI without sounding like a robot?”→ My favorite AI uses for busy moms—plus how to actually train it to sound like you.“I have an idea for a second offer. I’m not quite sure if I should go for it or not though. I’m mildly overwhelmed as it is.”→ When to go all in—and when to put that shiny new idea on the “not now” shelf.“What is one practical thing I can do this week to feel more in control of my business? I feel like I’m losing it.”→ The one CEO-level habit I swear by to help you take back your calendar, your brain space, and your power.“I want to outsource, but I feel weird handing things off. What if someone messes it up or judges me or I lose control of my business?”→ We unpack the real fears behind delegation—and how to delegate without micromanaging or spiraling.“How do you handle the mental load of running a business and raising kids?”→ Truth? Sometimes I don’t. But here’s what helps me manage it all (without pretending it’s easy).---Additional ResourcesBook a free Strategy Session with me and I’ll help you figure out your next steps to hit your goals!Want to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What happens when your “perfect” business starts feeling like a too-tight sweater you can’t breathe in anymore? In this episode, I catch up with my longtime biz bestie (and original podcast co-host!) Michelle Pontvert to talk through the often messy, magical, and mildly panic-inducing process of pivoting your business. We share the behind-the-scenes moments, including scrapping offers mid-launch, beta test drama, letting go of old products (RIP, forgotten templates), and how to trust yourself enough to go in a new direction.Whether you’re deep in the pivot zone or wondering if your current path is actually the right fit, this one’s for you.What We Cover:- How Michelle went from web design to event-hosting extraordinaire, and why her journey was anything but linear.- The surprising sign that it might be time to let go of an old offer… even if it’s still making sales.- What happened when I hit pause mid-beta launch (spoiler: nobody burned down the internet).- Why “niching down” isn’t the magic answer—but clarity is.- How to test your way into the right offer without spinning your wheels for another six months.- Why letting go of something doesn’t mean failure—and what it might actually open up instead.---Connet with Michelle:MichellePontvert.comTake Michelle’s Event Style QuizConnect on Instagram: @michellepontvert---Additional Resources:Book a free Strategy Session with me and I’ll help you figure out your next steps to hit your goalsWant to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week, I’m back answering real questions from moms in the thick of business and life—including how to simplify when you’re overwhelmed, how to know if you’ve outgrown your business (or just need a nap), and what to do when the creative spark is flickering. If you’ve been feeling like you're doing everything right but still spinning your wheels… this one’s for you.---Real Questions We Cover:“Why am I not growing, even though I’m doing all of the things?”→ Spoiler: It’s not a you problem—it’s a strategy problem. Let’s dig in.“I’m so overwhelmed, I don’t even know where to start. How do I simplify?”→ A 3-step reset you can actually stick with (no color-coded spreadsheets required).“Should I quit or keep going?”→ Before you make a big decision, let’s check in on what’s really going on.“What do I do if I’ve built the wrong business?”→ How to pivot (without burning it all down) and permission to evolve.“How do I make space for creativity when I feel so burned out?”→ Because your creativity deserves more than crumbs—and it might just be the key to bringing your spark back.---Additional ResourcesBook a Strategy Session with me and I’ll help you figure out your next steps to hit your goalsWant to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This episode is a bit of a love letter to the mom entrepreneurs out there... I’m answering real questions from real women who are dealing with exhaustion, unfinished projects, analysis paralysis, content dread, and offers that no one’s buying (yet).Whether you're operating on fumes, surrounded by half-started launches, or silently begging for permission to go slow without falling behind—this one’s for you.---Listener Questions Answered in This Episode:“I technically have time to work, but I feel like I’m too tired to even think straight. How am I supposed to grow a business like this?”→ Let’s talk about how to redefine progress and what to focus on when your energy is running on fumes.“I keep starting things and not finishing them. Courses, offers, launches… how do I break the cycle?”→ A permission slip, a productivity trick, and the ChatGPT prompt I swear by.“How do I know what to focus on when everything feels important?”→ Meet the Clarity Triangle and a framework that helps you quiet the noise.“I want to email my list every week, but I never know what to say. I’ve tried ChatGPT and it just sounds cringey.”→ How to make AI sound like you, without a single “rockstar” or “chef’s kiss” thrown in.“I have an offer that nobody is buying. How do I figure out if it’s the offer, the messaging, or just bad timing?”→ A three-part diagnostic to help you troubleshoot without spiraling.---Additional ResourcesBook a Strategy Session with me and I’ll help you figure out your next steps to hit your goalsWant to submit a question for a future episode? Email me your Q at [email protected] more support at thebluebellgroup.com👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Alright, I know AI can feel like a tech bro buzzword—or something that sounds cool but also kinda makes you want to nap. In this episode, I’m breaking it down in real terms: no jargon, no pressure, just 10 simple ways you can use ChatGPT to get more done without losing your voice, your mind, or your entire afternoon to a blinking cursor.Whether you’ve barely opened ChatGPT or you've already got two dozen chats going, these are strategies that meet you where you are—especially if “where you are” looks like messy buns, laundry piles, and exactly 42 open browser tabs.10 Beginner-Friendly Ways to Use ChatGPT in Your Business:Train ChatGPT to sound like you→ So your content stops sounding like a sales robot who says “rockstar” too much.Turn voice notes into actual content→ Because your best ideas come during bike rides and laundry, not while staring at a blank Google Doc.Write “choose your own adventure” email funnels→ Segment your audience without rewriting the same email 47 times.Create a realistic weekly schedule→ Not Pinterest-perfect. Your real life, your real energy, your real non-negotiables.Write yourself a pep talk→ When the spiral starts, let AI remind you that you’re not behind—you’re just building something big.Plan 52 weeks of content ideas→ So you never have to scramble for what to post five minutes before school pickup.Surprise & delight your clients→ Brainstorm thoughtful gifts or bonuses without spending hours scrolling Etsy.Map out a workshop in minutes→ Includes title, outline, talking points, and a gentle nudge toward your offer.Create a “Do It Later” bank→ Store all your shiny ideas somewhere safe (instead of launching 5 things at once).Get journaling prompts that actually help→ For those days when mindset blocks feel heavier than your toddler during a tantrum.Grab the Free PDFWant all 10 use cases (plus bonus prompts!) in a handy guide?👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs Additional ResourcesBook a Strategy Session with me and I’ll help you figure out your next steps to hit your goalsSubmit a question for a future episode: email me at [email protected] more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

So many of us have heard that dreaded advice: “You can’t make money doing that.” Whether you’re painting, crocheting, or organizing shelves like it’s your Olympic sport, your creativity is a gift—and yes, it can pay the bills.In this conversation with creative business coach and fine art photographer Stacey Natal, we get into what’s really holding artists, makers, and multi-passionates back from building the business of their dreams.(Spoiler: it's not a lack of Canva tutorials.)---A few juicy things we cover in this episode:The sneaky way perfectionism keeps you stuck Why journaling might just be your new business coachA Clubhouse horror story that turned into a breakthrough (yes, really)What to do when you’re scared to post (but want to make money)How mindset actually makes marketing workWhether you're knee-deep in your second Etsy relaunch or still whispering “maybe I could sell this…”—this one’s for you.---LINKS FROM THE EPISODE:Stacey’s Website: staceynatal.comInstagram: @staceynatalFreebie: Elevate Your Mindset: Journaling Prompts---Additional ResourcesBook a Strategy Session with me to get clarity on your next right stepSubmit a question for a future episode: email me at [email protected] more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If your brain is foggy, your to-do list is mildly passive-aggressive, and you’re just trying to finish a thought before someone asks for a snack—this episode is for you. I’m answering four real questions from moms who are in the thick of it. We're talking about focus, posting after a long break, content creation when your energy is on empty, and whether it's even worth trying when full-time hours aren't an option.There’s no pressure-y pep talk here—just honest strategies for making progress when you’re tired, human, and still wildly capable.---Questions Answered in This Episode:“I get just one hour a day to work. What should I focus on?”→ I share exactly how to protect that precious time and use it without spinning your wheels.“What should I post if I haven’t shown up in weeks and I feel awkward now?”→ Let’s skip the guilt and talk about how to re-enter the chat like a real human (not an algorithm-chasing machine).“How do I create content when I can barely think past what’s for dinner?”→ I walk you through my low-effort, low-energy approach to staying visible without forcing it.“Is it even worth it to keep trying if I can’t commit full time?”→ Short answer: Yes. Longer answer: Also yes—but let’s talk about how to make it work in a way that feels doable.---Links & ResourcesBook a Strategy Session with me to get clarity on your next right stepSubmit a question for a future episode: email me at [email protected] more support at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

This week I’m answering a question that I think a lot of us have quietly asked ourselves—especially when we’re standing on the edge of something new and a little scary.“How do I move forward when I’m scared I’m going to screw it all up, and it won’t work?”—Kelsey, Charlotte NCIn this episode, I’m talking about how fear shows up (usually sounding super logical), how to gently challenge it, and one surprisingly simple question (courtesy of my 5yo...) that helps me get unstuck when my brain starts catastrophizing everything.If fear’s been holding you back lately—or you’re just tired of second-guessing every move—this conversation might give you a new way to think about things.A few things I cover:Why “being realistic” is sometimes just fear in disguiseHow I use the phrase “How do you know?” to break the fear spiralWhat to do when your brain only wants to offer worst-case scenariosA journaling prompt that helps separate truth from mental staticWhy some doubts stick around even when you’ve done the work—and how to handle themResources & LinksWant to submit a question for a future episode? Email me at [email protected] more at thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

You built your business for flexibility, freedom, and maybe a little extra Target money… but now it’s just feeling like a never-ending to-do list with a logo. In this audience Q&A episode of Marketing Like a Mother, Olivia Radcliffe shares real answers to real questions from moms who are juggling growing a business with real life—complete with exhaustion, second-guessing, and that nagging feeling that this whole thing is getting heavy.She unpacks what’s really going on when you're burned out, when you're losing passion for the work you used to love, and when “enough” feels like an impossible target. If you’ve ever said, “This isn’t working,” while staring blankly at your laptop at 10:37 PM… this one’s for you.----Questions Answered in This Episode:"I've been in business for a few years, but I feel like I'm working nonstop and not making enough to justify the stress. What am I doing wrong?""How do you handle feeling like you're always behind—in business, parenting, and life?""What do you do when you're losing passion for your business but can't afford to walk away?""What's your favorite way to reset when you're overwhelmed?"----Links & Resources from the EpisodeGot a Q for Olivia? Email: [email protected]: www.thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

You’ve got a million business ideas, five hours a week, and a deep craving for both creative freedom and a solid nap... 😴 In this audience Q&A episode, Olivia Radcliffe answers some of the most common (and totally fair) questions from moms trying to build businesses while also managing snacks, schedules, and the sudden emotional needs of small children.Whether you're brainstorming at bedtime or Googling “how to start a business” while reheating your coffee for the third time, this episode will meet you right where you're at.The Q’s from this Episode:1. I have a million business ideas—how do I pick just one?2. Is it realistic to start a business if I only have 5–10 hours a week?3. What should I do first: website, social media, or create the product?4. How much money do I really need to start?5. Do you use a planner or sticky notes? What’s your organizational strategy with them?Tune in for the A’s!Links & Resources from the EpisodeGot a Q for Olivia? Email: [email protected]: www.thebluebellgroup.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever made a business decision you immediately regretted (hi, it’s me 🙋‍♀️) — today's episode is exactly what you need to hear.In this episode of Marketing Like a Mother, I’m getting real real about the 6 biggest business mistakes I’ve made over the years.Here’s a sneak peek:✨ A course I spent months creating... that I secretly despised teaching.✨ A major mistake that left me with zero ways for people to buy from me (facepalm).✨ A crucial first step when launching a high-ticket offer.✨ A SUPER expensive pattern of outsourcing my confidence instead of trusting myself.✨ And a client nightmare that made me realize no paycheck is worth your peace.(And yep, I’m sharing what I’d do differently today so you don’t have to learn the hard way like I did.)If you’ve ever worried that one wrong move will wreck your business—this episode will feel like a giant exhale. Mistakes aren’t the end. They’re the beginning of doing things your way. Listen to the episode now!-----👉 Want to submit a question of your own to be answered on a future episode? Email your questions to [email protected]! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Alright, let’s talk about something we don’t talk about enough: what happens when your business starts to feel like a job you can’t quit. 😬 In this episode of Marketing Like a Mother, Olivia chats with business coach and boundary-builder extraordinaire Lindsay Stead about what it really means to build a business that fits you—your personality, your energy, your actual life.They dig into boundary setting (the baby steps and the big ones), heart-centered marketing that doesn’t feel gross, and how to stop being a mini version of someone else’s success story. If you’ve ever felt trapped by your own strategy or second-guessed your capacity, this one’s for you!Key Takeaways:* The reason you’re burnt out might be because you’re following someone else’s “proven” framework—and not your own rhythm.* Lindsay shares how setting one tiny household boundary gave her the confidence to hold bigger ones in business.* What to focus on to create a marketing plan that doesn’t make you cringe* The “ideal client” you created might have been perfect for past you—but is she still right for present you?* What to do if your strategy feels off.* What Lindsay really means by “heart-centered marketing” (and why the buzzword isn’t the whole story).* You get to be visible on your terms.* What it means to “hire yourself as a client.”🔗 Links & Resources from the Episode* Connect with Lindsay on Facebook* Connect with Lindsay on LinkedIn* Connect with Lindsay on Instagram* Check out her free audio for listeners for creating a playful, profitable & balanced business: * Learn more at thelindsaystead.comReady to build a business and life you love? Click below to unlock additional free resources! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

If you’ve ever frozen at the thought of showing up online, opened an email and immediately felt dread, or snapped at your kid over something tiny—this episode is for you. Olivia sits down with success & money psychologist Farhana Goga to dig into the science and soul of why we respond the way we do—and how we can change it.Farhana explains what neural activation really is, how it ties into subconscious programming, and why we’re not actually wired to “step outside our comfort zone”—we’re meant to expand it. This is one of those conversations that just might shift everything!Key Takeaways (aka “You’re gonna want to hear this one” moments):* If “just be consistent” sends your nervous system into panic mode, here’s what’s really going on.* You might be sabotaging your next big opportunity—not because you’re not capable, but because your brain thinks it’s unsafe.* Farhana shares how a client went from paralyzed by fear… to delivering a TEDx talk like a boss.* Visualization isn’t fluff—it’s science. (And Farhana breaks down exactly why it works.)* Why your old beliefs about money, visibility, or worth might not even be yours—and how to let them go.* If you’ve done all the mindset work and still feel stuck, your body might be holding on to something your brain can’t logic away.* Not into visualizing? Farhana shares what to do instead—yes, even if you “can’t see the apple.”* The truth about perfectionism, self-trust, and what your nervous system needs to finally feel safe enough to grow.🔗 Links & Resources from the Episode* Instagram: @farhana.goga* Facebook: https://web.facebook.com/OnBeingWoman/* LinkedIn: https://www.linkedin.com/in/farhanagoga/* Free Resources & ToolsReady to build a business and life you love? Click below to unlock additional free resources! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Alright, let’s talk about the Facebook group you forgot existed. 🙃 In this episode of Marketing Like a Mother, Olivia sits down with community strategist and transformation coach Julia Schneider, who’s spent the last 16 years helping entrepreneurs build thriving, alive communities that do more than just collect crickets.Julia shares how burnout led her to discover the magic of collective energy, how to spark engagement that doesn’t feel forced, and the surprising ways your community can become your most powerful marketing tool—without turning into another thing that drains you.If you’ve got a group, membership, or course community that feels more “ghost town” than “vibrant village,” this episode might just be your turning point.Key Takeaways (aka reasons you’ll want to hit play ASAP):* If your community feels flat, it might not be your strategy—it might be your energy.* Julia shares the real reason people don’t engage in your group.* The magic ingredient for a thriving community? Rhythm. * Most engagement problems are actually passion problems in disguise.* What to do when you’re pouring energy into your group and getting nothing but tumbleweeds.* A vibrant community can boost your marketing… if you set it up right.* The quickest way to breathe life into a stagnant group.* Why paid communities create more impact (and joy) than free ones—and how to price with peace.🔗 Links & Resources from the Episode* Book a complimentary Breakthrough Session with Julia: Click Here* Julia’s Website + Blog: www.alivewithpossibility.ca* Learn more about creating vibrant, high-impact communities from Julia's work and blog archivesReady to build a business and life you love? Click below to unlock additional free resources! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if growing your business didn’t have to feel like burnout wrapped in glittery productivity hacks? In this episode of Marketing Like a Mother, Olivia Radcliffe sits down with psychic business strategist and energy healer Vicki Chisholm, who shares how she went from charging £10/hr as a virtual assistant to building a six-figure business helping spiritual entrepreneurs align their work with their essence. They dig into intuitive pricing, dream clients, burnout recovery, and why your offer suite might be the energetic equivalent of wearing someone else’s shoes. If your business feels “meh” and you’re ready for it to feel like magic, this one’s for you.Key Takeaways (a.k.a. Why You’ll Want to Hit Play ASAP):* You might be energetically repelling your dream clients—and not even know it.* There’s a reason your offer suite feels...off. (Let’s talk energetic clutter.)* The way you're pricing your offers? It might be more about your self-worth than your strategy.* Vicki explains why burnout might actually be your body waving a bright red “you’re out of alignment” flag.* If you’ve ever felt like marketing means performing, this conversation will feel like a deep exhale.* Your intuition may already know the next right step—you just haven’t been listening (yet).* Feeling meh about your biz lately? Here’s what that actually means—and what to do about it.* The truth about spiritual growth and scaling a business (it’s not all crystals and journaling).🔗 Links & Resources from the Episode:* Website: vickichisholm.com* Instagram: @iamvickichisholm* LinkedIn: https://www.linkedin.com/in/vickichisholmcoaching* Free Resource: The Life-Changing Step-by-Step Process to Create Soul-Aligned Business Success and Reach 20k+ Months Ready to build a business and life you love? Click below to check out the new group experience, Wild + Free, for step-by-step guidance, support, and 1:1 help and personalized reviews! 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What happens when you lose your house and your car... and then rebuild everything from scratch? In this raw, honest, and inspiring episode of Marketing Like a Mother, Olivia Radcliffe chats with business strategist Gina Trick about how she came back from bankruptcy to run a thriving 7-figure business—without sacrificing her mental health or pretending to be someone she’s not. They talk burnout, bounce-backs, and how to finally build a business that works with your life, not against it.If you’ve ever felt like the business world expects you to fit into a one-size-fits-all mold, this episode will feel like a warm, slightly sassy permission slip to do it your way.Key Takeaways:* Burnout isn’t just a buzzword—it can be the body’s way of saying, “That’s enough.”* There’s no gold star for doing it all—success should feel good, not just look good.* You don’t need another guru’s five-step framework—you need a business that aligns with you.* Building a business from scratch doesn’t require fancy software—it starts with connection and courage.* The best clients come when you stop hiding and start showing up as yourself (Geordie accent and all).🔗 Links & Resources from the Episode:* Connect with Gina:* Instagram: @ginatrickstrategist* LinkedIn: Gina Trick* Website: www.ginatrick.com* FREE Client Attraction JournalReady to build a business and life you love? Click below to check out the new group experience, Wild + Free, for step-by-step guidance, support, and 1:1 help and personalized reviews! 👇 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Between running a business, managing a household, and chasing after kids, who has time for real nutrition? In this episode of Marketing Like a Mother, Olivia Radcliffe chats with Melissa Brescia, certified holistic health practitioner and founder of Really Nourished, about how busy moms and entrepreneurs can make small, realistic shifts to improve their health—without adding more stress to their plate. Melissa shares her personal health journey, the science behind using food as medicine, and why “quick and easy” doesn’t have to mean unhealthy. If you’ve ever struggled to balance your business goals with self-care, this episode is packed with tips to help you nourish your body and thrive in your business.🎁 Get 15% off Melissa’s nutrition programs for National Nutrition Month in March! ReallyNourished.comKey Takeaways:* Your fork is a powerful tool. The food you eat has a direct impact on your energy, focus, and long-term health—use it wisely.* Small shifts lead to big results. You don’t have to overhaul everything at once—start with one simple change and build from there.* Stress about food is just as harmful as bad food itself. Make the best choices you can, but don’t obsess over perfection.* Eating well doesn’t have to be time-consuming. There are simple, quick, and realistic ways to make meals healthier (without spending hours in the kitchen).* Listen to your body. Your body is constantly giving you signals—learn to recognize what it’s asking for and nourish it accordingly.🔗 Links & Resources from the Episode:* Connect with Melissa:* Website: ReallyNourished.com* Instagram: @ReallyNourished* Facebook: Really Nourished* Book a Free Discovery Call: Schedule Here* Special Offer: Get 15% off Melissa’s nutrition programs for National Nutrition Month in March!* Learn more about Wild + Free here!Loved this episode? Share it with a fellow entrepreneur who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Running a business is challenging enough—but what happens when you add a chronic illness to the mix? In this episode of Marketing Like a Mother, Olivia Radcliffe chats with Laura Fox, business coach and founder of the Chronic Illness Mums Biz Club, about the unique challenges and strengths of moms with chronic illnesses. Laura shares her personal journey from high school teacher to entrepreneur, the mindset shifts that helped her move forward, and practical strategies for balancing business growth with unpredictable health. Whether you’re managing a chronic condition yourself or simply looking for ways to create a more sustainable business, this episode is filled with inspiration, encouragement, and real talk about what it means to build a life you love—on your terms.🎁 Download Laura’s free workbook to help moms with chronic illnesses find clarity & confidence in business! Mind Rescue CompanionKey Takeaways:* Advocacy isn’t just for doctors’ offices—it’s essential in business too. You are your best advocate, whether it’s for your health or the way you run your business.* Energy management > time management. Building a business with chronic illness requires flexibility—learn how to work with your energy, not against it.* Automation is your best friend. The right systems will allow your business to run even when you need to rest.* Community matters. Surround yourself with people who understand your journey and support your ambitions.* Small, brave steps lead to big change. Growth doesn’t happen overnight, but little actions add up in powerful ways.Links & Resources from the Episode:* Connect with Laura:* Website: iamlaura.co.uk* Instagram: @iamlaura_chronicmumsbizcoach* Facebook Page: @iamlaurapodcast* Join Laura’s Facebook Group: Chronic Illness Mums Biz Club* Free Workbook: Mind Rescue CompanionLoved this episode? Share it with a fellow entrepreneur who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Think SEO is just for websites? Think again! In this episode of Marketing Like a Mother, I’m welcoming back Jules White, website and SEO consultant and founder of The Website Success Hub, to dig into SEO for podcasts—a game-changer for growing your audience without relying on social media algorithms. Jules breaks down the quick wins podcasters can implement to make their shows more discoverable on platforms like Apple Podcasts and Spotify. If you’ve ever wondered why some podcasts seem to explode in popularity while others struggle to get traction, this episode will give you the answers (and action steps) you need.Key Takeaways:* Podcast SEO is faster than website SEO. Unlike website search rankings, podcast SEO updates instantly—meaning you can see results much quicker.* Your podcast title & description matter more than you think. Learn how to tweak them for better visibility in search results.* Show notes aren’t just filler. Properly optimized episode descriptions and transcripts can help attract new listeners.* The secret to ranking in podcast platforms? Keywords & consistency. Jules shares exactly where to place your keywords to get noticed.* Stop losing listeners to the scroll. Podcast SEO connects you with people who are actively searching for content like yours—no more fighting for attention on social media.Links from the episode:Jules’ websiteJules’ InstagramEpisode #146: SEO Made Simple: Drive Traffic and Boost ConversionsLoved this episode? Share it with a fellow podcaster who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

150 episodes. What?! 🎉 In this milestone episode of Marketing Like a Mother, I’m reflecting on 150(ish) lessons I’ve learned from hosting the podcast, building a business, and balancing mom life along the way. From entrepreneurship and marketing to mindset and productivity, this episode is packed with bite-sized, hard-hitting takeaways that will inspire you, challenge you, and (let’s be honest) maybe call you out juuuust a teensy bit... Whether you’ve been here since episode one or you’re just hitting play for the first time, this one’s for you. Let’s celebrate how far you’ve come—and get fired up for what’s next!🎁 Get the full list of 150(ish) lessons free at thebluebellgroup.com/150Key Takeaways:* Success isn’t about hustle—it’s about alignment. Stop chasing someone else’s version of success and start designing a business that actually works for you.* Marketing should feel good. If it feels gross, change the strategy. There’s always another way.* The mental load is real. Acknowledge it, redistribute it, and stop trying to do it all yourself.* Stop waiting for the “perfect” time. Spoiler alert: It’s not coming. Take messy action and adjust along the way.* Scaling isn’t just about revenue—it’s about alignment. The right clients, the right offers, the right structure. Everything needs to fit.* Rest is productive. Burnout doesn’t equal success. Take breaks. Schedule pauses. Nap if necessary.* Visibility isn’t about being everywhere—it’s about being in the right places. Pick platforms that work for you and your energy.* Your audience wants YOU. AI is great, but don’t let it replace your personality and connection.* Mom guilt is loud, but you don’t have to listen to it. Your kids don’t need a “perfect” parent—just one who shows up with love.* You are doing so much better than you think you are. Seriously. Give yourself more credit.🎁 Get the full list of 150(ish) lessons FREE at thebluebellgroup.com/150Loved this episode? Share it with a fellow entrepreneur who needs to hear these lessons, and let’s keep building businesses (and lives) that actually fit! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way.Key Takeaways:* You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage.* The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy.* Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural.* You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts.* Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable!Links From the Episode:* Nicole’s website* FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page* Nicole’s LinkedIn* Nicole’s Instagram* Nicole’s Facebook* Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business* Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the DoubtersLoved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Ever feel like you’re managing all the things—at home, at work, in life—and somehow, you’re still expected to remember the dentist appointments, the permission slips, and where everyone’s shoes are? 😵‍💫 In this episode of Marketing Like a Mother, I’m sitting down with Lori Sugarman-Li about the invisible labor that keeps families running—and why we need to start talking about it. From shifting the way we think about “chores” to creating family systems that actually work, Lori shares insights on how to bring more balance, clarity, and (dare we say) joy into the daily grind of parenting, home life, and everything in between.Key Takeaways:* The mental load is more than just housework—it’s the constant thinking, planning, and remembering that takes up space in your brain.* Why “helping” isn’t the same as shared ownership—and how small language shifts can change the way your family functions.* How to create simple systems at home so the burden of daily life doesn’t fall on one person (ahem, you).* Why getting kids involved early builds confidence, independence, and makes life easier for everyone.* How reframing “chores” as family contributions can shift the way we (and our kids) see the work of home and care.Ready to shift the way you think about home and family responsibilities? Jump into the episode now!Here are some ways to connect with Lori:* Website: https://ourhomeourpride.com/* Instagram: https://www.instagram.com/ourhomeourpride/* LinkedIn: https://www.linkedin.com/in/lori-sugarman-li-50592911/* YouTube: https://www.youtube.com/@LoriSugarman-Li* Check out Lori’s book, Our Home, The Love, Work, And Heart of FamilyLoved this episode? Share it with a fellow mom who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if your past experience—no matter how unrelated it seems—could be the key to building a thriving business? In this episode of Marketing Like a Mother, I’m chatting with business coach Chrissy Mellinger about how to leverage the skills, strengths, and experiences you already have to create a business that aligns with your life. Chrissy shares how to cut through the noise, stop following “shoulds,” and build a business in a way that actually works for you. Whether you’re thinking about making the leap from a 9-to-5 or looking to infuse more joy and sustainability into your business, this episode is packed with insights on blending passion with practicality.Key Takeaways:* Your past jobs and life experiences absolutely have value in your business—learn how to use them.* Not sure when to quit your job? Here’s how to know when it’s the right time for you.* The “shoulds” in business will keep you stuck—how to break free and trust your own instincts.* Learn how small pivots can help you refine your business without starting over.* Why entrepreneurship isn’t just about money—it’s about creating a life you actually want to live.Here are some ways to connect with Chrissy:* Website: www.chrissymellinger.com* FREE Make Bank Masterclass: https://chrissymellinger.com/makebankmasterclass* Facebook: https://www.facebook.com/ChrissyMellingerLLCLoved this episode? Share it with a friend who’s ready to take the next step in their business journey! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Does the term "SEO" make your brain hurt? Don’t worry, it’s not just you! 😅 In this episode of Marketing Like a Mother, I’m sitting down with Jules White, founder of The Website Success Hub, about making search engine optimization (SEO) less intimidating and more impactful. Jules explains how busy entrepreneurs can optimize their websites to get found, connect with their audience, and convert visitors into customers. Key Takeaways:* Learn why SEO is still essential and how to make your website AI-ready.* Discover the common SEO mistakes (and myths) that might be holding you back.* Find out why every page on your site needs a clear purpose to avoid competing with itself.* Get easy tips for optimizing headings, images, and alt text to improve search visibility.* Understand why clear calls-to-action (CTAs) are the secret to boosting conversions.Want to simplify your SEO and boost your website’s performance? Jump into the episode now! Here are some ways to connect with Jules:* Website: https://thewebsitesuccesshub.com* Podcast: https://thewebsitesuccesshub.com/podcast* LinkedIn: https://www.linkedin.com/in/jules-white-creativa/* Instagram: https://www.instagram.com/juleswhitecreativa/* Facebook: https://www.facebook.com/juleswhitecreativa/Loved this episode? Share it with a fellow entrepreneur who could use some SEO inspiration! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Feeling a tad bit overwhelmed by tech and AI? You’re not alone! In this episode of Marketing Like a Mother, I’m chatting with Alex Reiter, founder of The System Wizard, about how busy mom entrepreneurs can use AI and automation to reclaim their time (and sanity). Alex shares her favorite tools, practical tips for getting started without overwhelm, and creative ways to integrate AI into your workflows…while keeping the human touch. Key Takeaways:* Learn how to simplify your workflows with AI without drowning in options.* Discover Alex’s favorite ways to use ChatGPT for personal and business tasks.* Hear why automation should never replace the human connection in your business.* Get tips on using Notion to track goals, manage projects, and streamline your life.* Find out why privacy and ethical AI usage should always be a priority.Ready to simplify your workflows and reclaim your time? Check out the episode now!Here are some ways to connect with Alex:* Her website: https://thesystemwizard.com/freebies* LinkedIn: https://www.linkedin.com/in/alex-reiter/* Instagram: @thesystemwizardLoved this episode? Share it with a fellow mompreneur who’s ready to embrace AI without the overwhelm. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

Can you really balance self-care, family, and a thriving business without burning out? 🤔Erin Baker, founder of the MENSSR Method, says yes—and she’s sharing how. In this episode of Marketing Like a Mother, I’m chatting with Erin about the six pillars of her revolutionary MENSSR Method—Mindset, Exercise, Nutrition, Sleep, Supplementation, and Relationships—and how they work together to help busy moms reclaim their health and confidence. Key Takeaways:* Learn why your “why” is the secret to lasting motivation—and how to uncover it.* Discover how to prioritize sleep without sacrificing productivity.* Learn how small, consistent actions can lead to lasting habits.* Find out why relationships are just as important as workouts and nutrition.* Get simple strategies to make self-care part of your daily routine (without guilt!).Ready to reclaim your health and confidence? Connect with Erin on Instagram at @theMENSSRmethod and grab her free Body and Mind Reset Guide to get started. And don’t forget to share this episode with a fellow mom who’s ready to find balance! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

What if the key to a thriving business is ditching the “shoulds” and aligning with who you truly are? In this episode of Marketing Like a Mother, I’m chatting with Emily Armitage, business coach and human design expert, about how understanding your unique energetic blueprint can transform the way you work, plan, and succeed. Emily shares how human design helps you embrace your strengths, conquer conditioning, and create a business that aligns with your life and values. Key Takeaways:* Discover what human design is and how it can revolutionize your business strategy* Learn why aligning your business with your energy type leads to greater success and joy* Explore how your design can help you rewrite the stories holding you back* Learn why understanding your child’s human design can transform your parenting* Get simple tips to start using human design in your business—even if you’re a beginner!Curious about your human design? Start by pulling your free chart online and then visit Emily’s website at emilyarmitage.co.uk to explore her resources and sign up for her Unique Business Freedom Formula freebie, or pop over to IG and say hi! Loved this episode? Share it with a friend who’s ready to build a business that aligns with their true self. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com