Lunch Hour Legal Marketing

Join Gyi Tsakalakis and Conrad Saam live from the Crisp Game Changer Summit, where they dive into game-changing insights for law firm marketing and branding success. From Michael Mogill's big announcement of Streaming Stack to strategies for building your brand through digital and omni-channel advertising, this episode is packed with actionable takeaways. 📺 Watch on YouTube You'll hear our thoughts on: The value of brand-building before clients need you Effective targeting strategies to make the most of your marketing budget Why retargeting and leveraging first-party data are gold for law firms Fresh insights on how to connect with your audience and stay top of mind Whether you're a solo attorney or part of a growing firm, these tips will help you stand out in a competitive legal market. Don’t miss our scoop on the quiet LawRank acquisition and our take on branding do's and don’ts for lawyers. Pro tip: Stick around for creative marketing ideas you’ve never thought of before! Hit subscribe and drop your questions or comments below—we love hearing from you. Recommended Episodes: What is Dark Social and Why it Matters HELP! My Marketing Agency Was Acquired — What You NEED To Know Chapters (Times Approximate) (0:00) LHLM at Crisp Summit 2024 (1:54) Crisp Announces Streaming Stack: TV Streaming, Digital Campaigns (4:02) EverService Invests in Law Rank (10:50) Brand Building 101 (15:46) Optimizing Audience Segments and Targeting (19:07) Retargeting and Lookalike Audiences (24:11) Targeted Saturation (30:27) Brand Affinity > Brand Awareness (34:57) Forbes - Best Lawyer Near Me

Get the 411 on everything you need to think through before you get on the line with a prospective ad agency. ----- This episode is off the hook, y’all. Working with a professional marketer could be the key to unlocking new possibilities for your law firm, but sometimes it’s tricky to dial in on the most important questions to ask as you vet an agency. In a bit of LHLM Theatre, Gyi and Conrad play the parts of curious lawyer and potential marketer engaging in the right business conversations as they begin their fruitful working relationship. Lawyers will learn how to ask questions that give meaningful insights into future growth and hear the sort of tactics marketers should be serving up in your consultation. Stay on the line—our next episode features another law firm website teardown! The News: ChatGPT Search is available now! Go check it out. A GenAI question box from Google looks to be a pretty promising tool: Google Business Profiles Learn Something Specific Question Box. More Conrad & Gyi on some special podcast appearances - Answering Legal: Law Firm Reboot Camp Podcast and Profit, Scale, Thrive. Suggested LHLM Episodes: LinkedInGPT || Red Flags for Firing Your Agency How Not To Use TikTok For Your Law Firm || 5 Tips to Increase Referrals Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

AI replacing lawyers… undercapitalized marketing budgets… unanswered calls… the horror! Clio’s 2024 Legal Trends Report is a scary-good resource for attorneys, and the insights from its massive data set are super helpful from oh-so many angles. The guys unwrap their top fun-size tidbits for discussion and offer tips for applying them in your law firm. They discuss the AI revolution, stats on law firm communications, tactics for higher conversion rates, and more. Read the full report! It’s here, and it’s free: Clio’s 2024 Legal Trends Report Mentioned in this Episode: BEDLAM - Mockingbird Client Conference Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Your underutilized, underappreciated marketing directors are writing quite the sob stories in their journals every night. Is your law firm worthy of their complaints? ----- Today, we’re picking the heart-shaped lock of every law firm marketing director’s innermost desires and disappointments. Gyi and Conrad unpack the age-old issues between marketers and those they serve to (hopefully) broaden understanding for both sides. They outline some of the common mistakes made by each party—lawyers v. marketers—and give tactical advice for collaboration that encourages the bloom of efficiency and profitability. They pick apart the faulty ideology around referrals, search, and marketing budgets that could be stunting your firm’s growth and your marketer’s potential. Later, which should you pick—Ahrefs or Semrush? The guys answer a listener question on which, if either, of these tools is best, but not without a few caveats. The News: Search Engine Land Acquired by Semrush – Eh, this probably isn’t great for Search Engine Land’s readers. There’s got to be some sort of stupid Type-A ego B.S. going on with this whole situation: WP Engine asks court to stop Matt Mullenweg from blocking access to WordPress resources - The Verge. Allison McKeen, Ryan McKeen, and Brittany Green launched a great new book (and may, or may not, be Mando fans)! – The Way: A Simple Roadmap for Leading a Healthy Law Firm Suggested Episodes: Dear State Bar Regulator - South Carolina Edition Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm? ----- Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile. The News: Instability, uncertainty… not a good look. What’s going on, Wordpress? – WP Engine vs. WP Google AI Overview ads launch on mobile in U.S. – Because, you know, they’ve got to keep up in the AI arms race. Apparently, Conrad has powers of divination! – Internet Brands buys Findlaw Conrad wrote a great article on brand costs in PPC for SearchEngineLand – Branded keywords: How Google Ads drives up CPCs Suggested Episodes: Online Legal Directories, Worth Your Time (And Dough)? 5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads? Mentioned in this Episode: Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

What do you do if the marketing agency you are engaged with gets acquired? Legal marketing experts Gyi Tsakalakis and Conrad Saam break down the news of Scorpion’s acquisition of Get Noticed Get Found and get into the potential pitfalls of YOUR marketing agency getting bought out. Learn the crucial things to watch for, like loss of data control, hidden fees, and potential conflicts of interest. Don't get caught off guard—stay informed and protect your firm's interests! Conrad’s Blog Post Press Release: Scorpion Acquires GNGF 📺: Watch on Youtube 0:15 Get Noticed Get Found Acquired by Scorpion 3:15 Does my agency have a conflict of interest? 6:28 Can I choose where my ads run? 8:45 Are you renting your own website? 14:22 What are the legal ramifications? 16:10 Transparency, Data, Ownership

You’ve got questions, we’ve got answers! Gyi, Conrad, and a roomful of attorneys got together for a Q&A session addressing real lawyers’ most pressing legal marketing queries. Every law firm has different resources, assets, liabilities, niches, advantages, connections, etc. So, how do you take your uniqueness and make your firm stand out? This episode showcases highlights from their session, where the guys offered tactical advice on the marketing issues that are consistently top of mind for law firms. The News: Big money flying around in the agency world — Scorpion acquired Get Noticed Get Found. Here’s the news bit: Scorpion Strengthens Commitment to Legal Industry with Acquisition of Get Noticed Get Found, Advancing its Consolidation Strategy. And, Conrad’s thoughts: What to do when your Agency is Purchased by Scorpion. Filevine has big news… and we beat Bob Ambrogi to the punch—ha! (Oh, you know we love you, Bob.) Now, what news, pray tell? Filevine’s got a lot going on: Even better end-to-end automated workflows AIFields: Instant Legal Document Analysis & Insights Filevine Revolutionizes Depositions with Depo CoPilot, an AI-Powered Second Chair for Litigation Attorneys Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

“Rank Number One!”—an all too easy promise made by SEO agencies, but probably only deliverable while they’re standing in your lobby. What happens when you walk down the block? The guys talk about real, meaningful ranking results with Local Falcon. How is your law firm showing up in local search? Gyi and Conrad give an extensive explanation of Local Falcon, their go-to data visualization tool for seeing how your firm shows up in the local map pack (those three neatly featured business profiles you see at the top of your search results). You’ll learn how to figure out who your main competitors are, how to use Local Falcon metrics to make ranking improvements over time, and insights into the many effects of proximity and your area’s geography on ranking factors. Later, the guys dig in even deeper to explain how Local Falcon can be used to help you figure out whether you ought to open another office, or, perhaps, close one down. They hash out how to assess your metrics to determine the success (or lack thereof) of your investments. The News: A very long, drawn-out Google Algo Update is finally done, and it was big—according to people who care about that stuff. Yelp has never been fond of Google, and the recent ruling against the Googs gave them the ammo they needed for a lawsuit – Yelp sues Google for antitrust violations - The Verge. And, the compulsory AI mention: Semrush Launches AI Overview Tracking in Organic Research. Mentioned in this Episode: Local Falcon Does My Website Suck? | Law Firm Website Teardown - LHLM Episode The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

You may be losing prospective clients if their experience on your website is mediocre—or just plain bad. The guys share how to fix things up to grow your business. ----- What do marketing pros look for when they check into a law firm’s website? Gyi and Conrad take us through their processes as they take a deep dive into the structure and content of a Denver PI law firm website. They explain what to be on the lookout for, how issues with both site content and coding negatively affect a user’s experience, and tools they use to assess the visibility, credibility, and success of a site. 📺 Watch on Youtube The News: Will there be any enforcement behind this? We hope so: FTC Fake Reviews Rule and the End of “Fake Reviews”? (John Henson). Looks like Google AI Overviews Are Impacted By Core Updates, but will it change anything? Joy Hawkins writes about How Links Impact Organic Results and Local Packs, but Gyi’s got beef. AI Overviews Research: Analyzing sources in Google’s AI-generated answers—Are you tracking this stuff? You should be! Clio Sets Legal Tech Funding Record with $900M Raise at $3B Valuation. Someone’s got to compete with them, but can they, really? Mentioned in this Episode: LEX Summit Digital Marketing Q&A / Live Taping of Lunch Hour Legal Marketing The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Has Google finally been dethroned? Greg Sterling of Near Media joins Gyi and Conrad to hash out the DOJ’s ruling on Google’s search monopoly. ----- So, is the government going to break Google up? Greg begins by explaining the nuances of what actually makes a monopoly illegal and whether Google has acted in opposition to the law. Later, the guys discuss the spectrum of remedies that could come into play in Google’s future and whether new competition will be able to break through in the search space. For more on Greg’s perspective, read his article: Google Loses, AI Ankle Biters, GBP Menu Optimization. Gyi and Conrad also ask Greg to give his take on critical things lawyers should do to be easily discoverable by prospective clients and reduce their dependence on Google. The News: Google has an illegal monopoly on search, US judge finds Mentioned in this Episode: nearmedia.co localdialogue.com Interested in attending Auto Crash Litigation 2024? Check out the 360 Advocacy LHLM Discount. The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s all about the latest on expertise with E-E-A-T. Who’s right, and how is authorship recognized by search engines across the breadth of the internet? Gyi and Conrad throw down on best practices for helping your content demonstrate Google’s E-E-A-T criteria and solidify the importance of your authorship. And, it’s not just about you publishing on your own domain. The guys explain how to effectively expand out onto other reputable platforms/publications to help search engines value and promote your expertise. Learn more here: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation And here: Author markup best practices The News: There’s not a lot of control over how brands show up on Google—will this change anything? - Maximize performance on Search with updates to query matching Google killed off its business messaging. What’s the deal? - Changes to Google Business Profile Chat Gyi and Conrad will both be at some upcoming events! Come see them at Auto Crash Litigation 2024 and Law Firm Summer Reboot Camp. And, for even more of Gyi’s mellifluous tones (oh, and marketing know-how), check out his appearance on the ABA Legal Rebels podcast. Mentioned in this Episode: LHLM Episode - Google’s Algorithm EXPOSED – What Matters and What Doesn’t - Legal Talk Network The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them? ----- Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on. Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels. The News: At the time of this recording, Google’s Search Console had been down for 81 hours. Get it together already, Googs. And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews Ryan McKeen launches Best Era and you don’t want to miss it! Last, but not least, Conrad made an appearance on Charlie Mann’s podcast - They Don’t Teach This in Law School Mentioned in this Episode: LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk Network The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Lawyers can’t just take a backseat when it comes to marketing, but what do you actually need to know to make sure your marketing approach holds water? Later, how do you go about marketing for two distinct practice areas in your law firm? ----- Depending on your role in your firm, you may need to know much more or much less about the way the marketing world works, but you absolutely need to have some basic knowledge to ensure that your tactics/data/vendors/potential hires/etc. make sense. Gyi and Conrad talk through what you need to know to be able to hold your marketing people accountable for delivering on your law firm’s objectives. Next, if you have more than one practice area in your law firm, what’s the best way to make sure each one is marketed effectively? The guys answer a question about how to grow different aspects of your law firm with well-thought-out marketing, resource allocation, and web content. The News: Hona succeeded in raising $9.5M, so there’s all sorts of new potential there. Get more of Conrad and Gyi! The guys will be speaking at Answering Legal Summer Camps - July 24th and August 14. Gyi told you so on LSAs! Go listen to these episodes: Google Local Service Ads: To Brand or Not to Brand? and The Lawyer’s Guide to Conversions || Listener LSA Queries Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

The secrets of Google’s algorithm are out! So, what (if anything) should you do? ----- Is this the biggest news to hit the SEO industry ever? Google has had their first high-profile leak, courtesy of one of their very own engineers, and now SEOs are working all kinds of angles to leverage this new information. So, how juicy is it? Is all the hype justified? There’s a lot to unpack here, and you should certainly proceed with caution if some sort of SEO professional has flashy “leak secrets” for sale. Gyi and Conrad dig into the pile to explain how to process this news and make smart, tactical decisions moving forward. The News: For the first time, Google has had a major leak. The biggest findings in the Google Search leak - The Verge Local Search Implications of the Google API Leak Quite a few AI Overviews have been scarily bad, and could be considered hilarious, dangerous, or future lawsuit fodder—especially if you’re the unlucky fellow who takes AI’s advice about eating rocks or adding glue to your pizza sauce. Google AI's Insane Answers AI Overviews: About last week The ABA has a new ethics opinion on Listservs, so here’s what you need to know: ABA issues ethics guidance on a lawyer’s use of listservs, particularly for pending matters And, LocalU Detroit is coming up on June 24th! Mentioned in this Episode: Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked - Mike King / iPullRank Local Search Implications of the Google API Leak - David Mihm / Near Media 5 local SEO insights from Google’s API documentation leak - Andrew Shotland / Search Engine Land Gyi's Google Leak Threads on X The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Whether you have a DIY approach to your law firm marketing or an in-house team at your beck and call, you really should be using the top tools of the trade, and Gyi and Conrad share just what you need! But first—many, many SEOs preach that you should keep ALL your old content… but we’re pretty sure you really need to toss the majority of that bulk overboard. Is your website riding a bit low in the water? We keep hearing marketers say that your old content is some sort of treasure trove, but, more likely, it’s just outdated junk that needs to be jettisoned—quickly. Clearing things out can make more valuable content perform better, and Gyi and Conrad lay out how to decide what should stay and what should go. Next, the list you’ve always needed to fill up your marketing toolbox! Depending on your approach and resources, the guys outline three different lists of essential tools to help you hone your marketing tactics. Total Beginner - The DIY Lawyer’s Marketing Tools Google Searches Meta’s Ad Library Google Maps CallRail Camera Microphone - SM58, MV7, or similar. Intermediate Tools - For the Those With Growing Expertise Local SEO Tools: Local Falcon, BrightLocal, Whitespark, or Places Scout. Intake Management Software: Clio Grow, Lawmatics, Litify, Lead Docket, etc. A Link Index Tool: Ahrefs, Semrush, Moz Advanced Tools - for the Seasoned Pro, Marketing Directors, SEO Leads, and the Like! Screaming Frog The News: Google I/O 2024 (their developer conference) just wrapped up, so what’s gonna be happening with the latest in the search realm? Google is adding more AI to its search results | TechCrunch and Generative AI in Search: Let Google do the searching for you. ChapGPT 4.0 (Omni) is now available, and we’re all just still hoping AI isn’t going to eventually kill us all: Hello GPT-4o | OpenAI LSA now means Let’s Screw Attorneys — So, should you play the game or just quit now? Thanks? We got a blog award: The 16 Best Legal Marketing Podcasts Of 2024 Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23. And, LocalU Detroit is coming up on June 24th! Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Y’know what’s super annoying?—Google thinking it was okay to just auto-enroll all LSA clients into their branded queries. Sheesh. Later, should we all be mourning the death of links for SEO (again)? ----- Google… someday, we’d really appreciate it if you stopped being so presumptuous. Listen up, business owners—Google’s auto-enrollment scheme in branded queries for LSAs might be leading you to spend money unnecessarily, but it’s all a little too murky to know what’s really happening. The good news is: you can opt out if you want to. The bad news is: the current data is so fuzzy that it’s pretty darn tough to tell whether opting out is the right move. Gyi and Conrad pick apart their findings thus far and offer insights into how to navigate these shifts in your LSAs. The Link is dead; long live the Link? A recent article headline caught our attention: Google Confirms Links Are Not That Important. Is this really true, though? Nah. Links may have decreased in significance in some ways, but they still absolutely have a place in the SEO kingdom, and Gyi and Conrad explain why. The News: Google just shared their Q1 earning call, and nearmedia.co has all the deets. Whaaaaa..?! Google Confirms Links Are Not That Important Google’s March 2024 Core Update Finished April 19th — Hopefully any turbulence you experienced has died down by now. Next, Google tests scan-to-call QR codes and extra images on sponsored ads. If you see one within the legal sphere, send it to us! For all 2 of you who needed to know, you can no longer manually update ads on Bing as of April 30th: Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April Old news? The Federal Trade Commission Announces Proposed Rule Banning Fake Reviews and Testimonials. Somebody’s gonna get in big trouble, y’all; we’re looking at you Banana Slicer. Gyi and Conrad will both be participating in the Law Firm Growth Summit from May 21-23. And, LocalU Detroit is coming up on June 24th! Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Brand Conquesting: Dirty and Underhanded? || How would you spend $5000? - LHLM Episode Join us live for LHLM Office Hours on LinkedIn or Youtube, May 17th. Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Your competitor is using YOUR name to promote themselves, and you’re totally ticked, but what can you do? Later, learn the very best ways to spend your marketing budget to grow your business. Generating clients for yourself by mentioning your competitor is sketchy, right? Or, is it? In the words of every lawyer ever, “It depends.” Gyi and Conrad analyze a particular instance of an aggressive brand practice Ben Glass highlighted in a recent LinkedIn post. A very questionable strategy used by one of his competitors could easily have misled consumers, so, ick, but is there an okay way to use a brand conquest strategy? The guys unpack the philosophy and ethics behind this type of marketing approach. Pop quiz, hot shot. You’ve got $5,000 for your marketing budget. What do you do? The possibilities could run in a variety of directions, and Gyi and Conrad share several creative takes on what kind of impact can be made with your investment. The News: Everybody is in the digital media business—maybe even your bank! Yep, JP Morgan has started an ad agency… What do we think about this? - JPMorgan Creates Marketing Agency Built on Purchase Data Paid search is still king, but is regicide coming? - U.S. search ad revenues hit record $88.8 billion in 2023 Mentioned in this Episode: The Next LHLM Office Hours will take place on May 3rd. Join us on LinkedIn! Mockingbird Legal Marketing 2024 Review Gladiator Law Marketing Agency Review 2024 The Bite - Lunch Hour Legal Marketing Newsletter! You Asked, We Answered || A Line in the SPAM - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Your CRM software isn’t just some technical database that should be hidden away somewhere. If you’ve got it, flaunt it! And, congratulations, you’ve made it through the first quarter. So, what checkups should you be doing on your marketing campaign? ___ As you meet people, either online or out in the wide world, you should be considering each and every new connection as a way to grow your CRM database. It takes time and discipline to do it right, but it’s totally worth it to grow your business. Gyi and Conrad discuss the possibilities that lie within a robust CRM system and how to meaningfully and effectively leverage those connections. We’re 90 days in, everyone. How did Q1 go for you? Gyi and Conrad outline all the things lawyers and marketers should start measurably seeing after three months in the full swing of their marketing strategies. Is your target audience working? Are you hitting your priorities? What needs to change? The guys talk through all the questions you should be asking and the benchmarks you should be reaching at this point in the year. The News: So, what should we expect from Google in the next 12 months? Well, Conrad just did a session on it at Mass Torts Made Perfect, so he’ll give you an overview! Universal Analytics is seriously done-zo on July 1, so if you’re still using it, get out now. LocalU is coming to Detroit, and Gyi gets to help! LocalU taps into industry leading experts to teach about stellar SEO content. Check it: LocalU Detroit 2024 Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Diverse Marketing || 30 Days In - LHLM Episode Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Ladies and gentlemen! Tonight’s main event is a rough and rowdy throw down over: What exactly is a conversion? Later, LSAs are confusing, amIright? Gyi and Conrad shed some light on how to make the most of your marketing dollar. _________________________ So, you’ve just placed a Google ad, written a social post, or sent out a newsletter. Then, you sit back and hope for… what, exactly? There is definitely some argument about what a conversion is and isn’t in your marketing scenario, so get ready for some heat as Gyi and Conrad rumble over their diverging philosophies. However, at its core, the guys agree that a conversion happens when a user takes the desired action (whatever that may be) which, in turn, grows your business. They discuss how this plays out in the real world to help lawyers understand best practices in their marketing efforts. Later, the guys answer Local Services Ad questions from listeners. How long will LSAs be king for small firms? Do you really have to increase your budget to compete with legal behemoths on Google? Can effective targeting solve ad problems? Gyi and Conrad give their best takes on how to understand the nuances of the system. The News: Is this whole TikTok ban for realsies? Questionable — Bill that could ban TikTok passed in the House. Here's what to know Google Integrates Social Media Posts Into Google Business Profiles Gyi and Conrad talk about how to make the most of it. Sooo… the Google March 2024 spam update is done rolling out. Did it make any difference? Coming your way: DIY AI-assisted website stuffs that power your marketing—GoDaddy Launched Airo And, we’re excited, folks! The First LHLM: Office Hours took place on March 15 and the guys are super grateful for all those who got involved. Join Gyi and Conrad again on March 29. This Podcast Rated [PG] by the Podcast Association of America* for mild language and bad lawyer jokes. *not a real thing Mentioned in this Episode: The Bite - Lunch Hour Legal Marketing Newsletter! Last Episode How not to use TikTok Conversion Confusion Cleared Up - LHLM More content, less traffic: part More content, less traffic: part II Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

This time, the guys unpack Google’s latest headlines, caution lawyers against some highly questionable speakers at legal conferences, and share the latest books to add to your reading list. ____________________________ Today’s big thing—The News: Google’s latest core updates are really trying to crack down on spam and garbage content. Will it work? Gyi and Conrad talk through what it all means for you. Check out: Google’s Search Status Dashboard for Ranking and Google Is Finally Trying to Kill AI Clickbait. Disgusting, but predictable––Google’s February LSA update was super gross: Google tests Branded Local Service Ads with opt-out option. Gyi explains how Google is trying to reduce spam in some areas through quality rater guidelines, but they don’t seem to care about it when it comes to ads: Search Quality Rater Guidelines: An Overview. Conrad rants against Google’s Pay Per Click (PPC) tactics, so to wrap your head around PPC marketing in general, try LHLM 101: Advertisement Buying Alphabet Soup and Search Engine Land’s What is PPC – Pay-Per-Click marketing? Later, there are a fair amount of conference sessions these days in which the speakers are paying big money to pitch their message/product to attendees. What do we think of this practice? Gyi and Conrad both have their own take, but the bottom line is: there’s a lousy content issue at conferences, and the guys share IRL examples of session claptrap you should avoid. Finally, what have the guys been reading lately? For Conrad, Shoe Dog by Phil Knight, tells the story of the messy process of building a successful business. And Gyi has been reading all of Tiago Forte’s books, including Building a Second Brain and The PARA Method for organizing your digital life. Mentioned in this Episode: LHLM Office Hours are coming March 15th! Register or View Here The Game Changing Attorney Podcast: The Brutally Honest Guide to Public Speaking Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

Subscription legal services are the future, folks, so let’s ride the new wave! The billable hour has become increasingly despised, but how do you make the switch to a subscription-based, recurring revenue law firm? In a live conversation at ABA TECHSHOW, Gyi chatted with Kim Bennett and Blaine Korte about how to leave the billable hour behind and create processes and automations that keep your ideal client’s journey in mind and make your law firm more profitable. Kim Bennett is CEO and co-founder at Fidu Legal. Blaine Korte is CTO and co-founder at Fidu Legal.

Is there some sort of universal average you should be hoping for in your cost per acquisition, particularly on social media? Gyi and Conrad have the answer. And, later, your marketing dream team needs an off-hours operator! ______________________________ What is the best cost per acquisition you can hope to attain in your social media marketing efforts? Gyi and Conrad unpack this listener question and dig into how it actually ought to be considered in an entirely different way. Is a cost per acquisition of under $100 the magical threshold everyone thinks it is? Your law firm’s goals might beg to differ. Later on, the draft for your marketing dream team is back! The guys talk about the essential role of the off-hours operator. Whether human-powered or fully automated, your firm needs to be able to be communicative with consumers at all times, day and night. The News: Google and Reddit are getting together: Google strikes $60 million deal with Reddit, allowing search giant to train AI models on human posts - CBS News Aaand, more Google, as usual—they’re working with machine learning to keep trying to actually be helpful: How machine learning keeps contributed content helpful Gyi was on Trial Lawyer Nation, so you better go check that out. Mentioned in this Episode: Reddit Episode Curtis Boyd - The Transparency Company Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Lies, betrayal, false promises… Valentine’s Day may look like it just took a very unromantic turn, but Gyi and Conrad are here to rescue you from a potentially toxic agency relationship. And later, Google’s Hidden Gems might not be all it’s cracked up to be. We guarantee (okay, we hope!) that you’ll love this podcast, but what about when an agency guarantees success? Flashy promises from marketing agencies are probably always absolutely sketchy, and Gyi and Conrad want to make sure no one takes advantage of you. The guys share the warning signs you should look for when considering a relationship with a new agency. Next, what’s the deal with Google’s new update, Hidden Gems? It’s meant to bring real user experiences and content to the forefront, but is it actually helping? Forums like Reddit and Quora can be a strategic place to put yourself out there as a lawyer, but don’t be a skeezeball about it. Gyi and Conrad talk through unintended problems arising from Hidden Gems—far too often resulting from users manipulating the system. The News: Local Service Ad bombings truly suck, and Google needs to prevent business competitors from using these gross tactics. AI is coming to Google Maps to help you discover new places through AI Local Guides. Attorneys—pay attention to how this could impact the ways people find your law firm! Speaking of maps, they’re currently showing up significantly lower in Search Engine Results Pages. How will this affect your business? Mentioned in this Episode: What are Hidden Gems? – Google Search ranking improvement aims to surface hidden gems It’s Goog Enough! - Blind Five Year Old Beyond SEO Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

100 episodes! Thanks for listening, LHLMers. This time, we’re focusing on the business and community benefits of expanding into new language markets for your law firm. Plus, what should be accomplished in the first 30 days of a new marketing year? _____________________________________________ What should diversity look like in your legal marketing? The ever-growing Spanish-speaking market has made attorneys realize there are many underserved populations in need of greater access to legal services. Whether it be Spanish or another language, what is the best way to reach out to new client populations in your area? Gyi and Conrad share what they’ve learned thus far about inclusive marketing strategies that serve communities more broadly and effectively. Later on, what progress should lawyers and marketers expect to see after the first thirty days of their engagement/campaign/strategy/whatever? The guys talk through potential benchmarks in a variety of circumstances and the data-gathering frenzy that should eventually become measurable, meaningful metrics for your firm. The News: LSA Reporting – you can now see more about your local service ads through Google’s interface, but it still kinda sucks. Google Business Profile Websites will be turned off on March 1st. Are they quietly sneaking off into the night? Google is laying off hundreds from their advertising teams. What gives? The Stafford Jersey Swap was quite a thing. Mentioned in this Episode: Hreflang: The Easy Guide for Beginners US Hispanic Population Stats LHLM Episode: The Anatomy of an Annual Plan || Top KPIs for Law Firm Growth Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Gyi and Conrad gaze deeply into the hazy future of law firm marketing in 2024, but are they true fortune tellers or phonies? They talk through the successes of predictions past and offer their insight into the uncertain future. ____________________________________________________________ Time to dust off the crystal ball, but first, the guys take a look back and show off their brilliant powers of prediction with a whole slew of spot-on prophecies that did, in fact, come to pass in 2023. In-house marketers increased, lawyers took to social media in bigger ways, brand affinity/awareness tactics were key, and more! And, uh… y’know—nevermind that bit of a psychic blind spot on the massive AI renaissance. Next, let’s take a look at the most significant trends of 2023. The guys unpack the major happenings in AI, the legal business sphere, marketing strategies, social media engagement, and all the other things competent soothsayers must examine as they ponder eternity. Finally, the future. Gyi and Conrad gaze into the depths of the mystic orb, and what lies ahead is clear—more and more AI is coming into the practice of law. What else? We’re not giving it all away! Listen in to find out. Many thanks to our friends at CallRail for sponsoring this extra LHLM episode. Mentioned in this Episode: Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

If you’ve never put much thought into gifts, maybe it’s time to ponder the influence and effect of a perfectly personalized present. And, how did the guys’ resolutions go last year? Eh… you’ll see. _____________________________________________________________________ Unexpected, unnecessary gifts can be pretty darn impactful, and they might just be an awesome way to express your esteem for a valued professional peer. Gyi and Conrad encourage listeners to forgo the pears and apples and consider a thoughtful, personalized gifting strategy that truly shows others you care. Next, the guys answer a listener question on Google SGE. What are its long-term prospects? Will it play a role in Search? Gyi and Conrad hash out their prognostications. It seems we love to hate ourselves for failing miserably at New Year’s resolutions. The guys share their successes and lack thereof on 2023’s personal, professional, and podcast goals, and talk about their bright, shiny hopes for 2024. The News: Take that, robocallers/texters! The FCC has adopted new rules closing 'lead generator" loopholes. Is print coming back? Great Legal Marketing has an excellent print newsletter, so maybe, just maybe, you should consider one as well. Mentioned in this Episode: Ask a question—get some swag! Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Bad math might be holding you back from your business goals, and, later, is it a good or bad idea to diversify your legal practice areas? _______________________________________________________________ Lawyers aren’t known for their math skills, but those who are business owners need to understand how to budget their money for continued growth. In fact, if you’re not investing enough in your marketing, you might be moving backwards. Gyi and Conrad talk through strategies for effective marketing investments that will help you reach your business goals. To maximize your revenue, should you undertake multiple niches in your legal practice? It depends. Practice area diversification isn’t all bad—in some markets it might work well for you, but it can also be problematic. They guys break down the pros and cons of a multi-niche legal practice. The News: This video looks amazing: Hands-on with Gemini: Interacting with multimodal AI - YouTube. But now it’s looking like we’ve been misled: Google shares sink following reports that some of their AI demo was faked. Joy Hawkins has informed everyone that they basically don’t exist after hours on Google unless they run a 24/7 listing. Mentioned in this Episode: Maximum Lawyer Ask a question—get some swag! Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Google ad prices keep increasing, but a lot of lawyers feel like their Google marketing isn't getting them where they want to go. Later, should you keep content that brings in plenty of web traffic but no new customers? _______________________ Is Google engaging in some sneaky tactics? Ad prices continue to rise, but many lawyers are feeling like their Google ads are less and less effective. What’s going on here? Gyi and Conrad talk through the increasingly convoluted ad space and how to actually reach your target clients. Later, a listener asks a question that merits its own segment—what do you do when you have a web page that generates a lot of organic traffic but doesn’t convert to clients? The guys discuss whether all traffic is good traffic and what you should do with a weirdly performing page from a variety of marketing perspectives. The News: Once again, Elon’s employing some seriously questionable tactics against his naysayers, and it’s hard to imagine he’s accomplishing anything other than shooting himself in the foot: Elon Musk to advertisers who try to blackmail him: 'Go f**k yourself' Danny Sullivan, Google's Search Liaison, says major changes are coming to search rankings, so buckle up, folks. We may be experiencing some turbulence. Also from Google—structured data changes. Check out these articles from Search Engine Journal: Google Highlights Forums & Profiles With New Structured Data and Google Search Central: New in structured data: discussion forum and profile page markup. And, well, Google’s definitely monopolizing the news (again): Jerry Dischler of Google Ads has Resigned. Mentioned in this Episode: Ask a question—get some swag! Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

What do we think of using AI in social content creation? It’s complicated. And, the guys share the surefire signs that mean it’s time to drop your digital marketing agency. ______________ With ChatGPT by our side, social media might just have the potential to become more inauthentic than ever. If, that is, you employ AI to generate your content full-time. So… should you? Gyi and Conrad talk through the current state of ChatGPT-aided content creation, explaining how to use it for what it’s worth, while leaving its lame, boring robot side out of your socials. For today’s LHLM question, a listener asks about the value, or lack thereof, in hiring a local celebrity for your marketing scheme. Does it work? Is it fraught with peril? The guys hash it out. Spotty communication? Red flag. No data access? Red flag. Certain indicators really do prove that it's time to oust your digital marketing agency. Things get a little heated as Gyi and Conrad outline a full list of things that just aren’t acceptable, so you’ll know when to give your agency the boot. The News: Google is using click data as a ranking factor, because apparently Google users… like it? Ugh. It's Goog Enough! - Blind Five Year Old The latest announcements from Google are promising personalization: Lily Ray on LinkedIn: New ways to find just what you need on Search New ways to find just what you need on Search - The Keyword Open AI is letting you make your own version of ChatGPT: OpenAI announces platform for making custom ChatGPTs - The Verge Mentioned in this Episode: https://www.reddit.com/r/LawFirmMarketing/ Lunch Hour Legal Marketing Podcast: The Anatomy of an Annual ... Ask a question—get some swag! Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Where is your law firm headed in the next year? We know you want to improve your business, and here’s how! Later, a good plan relies on good data. Gyi and Conrad discuss the most important KPIs for your firm. ----------- You want growth for your law firm, so what’s your plan? Gyi and Conrad have had too many lawyers tell them, “I don’t know… you tell me!” So, that’s what we’re doing today. The guys break down the key elements of a top-notch annual plan that can be tailored to your particular business objectives. Then, it’s question time! How does ChatGPT/AI affect marketing and SEO? Can you still stand out amongst the crowd? Gyi and Conrad discuss. Don’t forget to send in your questions and get a b-e-a-utiful Lunch Hour trucker hat. And, last but not least, we’re bringing it back to your annual plan, dear lawyers. The guys each share their top 3 KPIs for measuring where you want to go with your law firm. The News: The walls are coming down, folks! MyCase now has an integration with CallRail. Just a heads up—Google’s LSAs have, by and large, dropped from 3 to 2. SEOs, you made a mess of the internet… as usual: Did SEO experts ruin the internet or did Google? - The Verge Congrats to the authors of Tiger Tactics: Powerful Strategies for Winning Law Firms. This book is definitely worth a read. As we mentioned, 50% of people are not comfortable with their lawyers using AI, and Pras of the Fugees is one of them: Fugees' Pras Michel Demands Retrial, Says Lawyer's Use of AI Botched Final Argument. Mentioned in this Episode: Ask a question—get some swag! Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

The weary travelers are back! After collecting your most pressing marketing questions at the latest legal conferences, Gyi and Conrad are ready to answer you right here on the podcast. And later—you better learn how NOT to annoy your audience, because no one likes a spammer. ----------- We at the Lunch Hour pod took down your marketing questions at Clio Cloud 2023 and MTMP, and the guys are ready to answer the first three of many! If you’ve been wondering about effective client meetings, social media positioning, and targeted referrals, listen in for Gyi and Conrad’s expertise. Later, when is your marketing too much? There is a line, folks, and you definitely don’t want to cross it. The guys talk about marketing and social media etiquette and the stuff you need to think about when you engage with your target audience. The News: Get ready to make a big spend on TikTok’s physical ads! It’s a thing now: Introducing Out of Phone: TikTok Beyond the Mobile Screen. Capture Now could help you fix the intake problems at your law firm. Clio launches Clio Duo and the insights it has to offer will most likely really change the way lawyers work. NGage Chat is still being super lame and selling your leads, just like we told you in this episode: 5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads? Gyi and Conrad were on the Game Changing Attorney Podcast. Mentioned in this Episode: Ask a question—get some swag! Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Live from Clio Cloud Conference—the 2023 Legal Trends Report is hot off the presses and Gyi and Conrad have some compelling thoughts on what it’s showing us this time around. Later, they dig into the problems and limitations associated with current perceptions of ROI. ------ Should you trust AI for good legal advice? Apparently, 27% of you do, but that stat is making Gyi and Conrad pretty concerned about your qualifications as a lawyer… Yikes. The guys unpack this finding and other notable insights from the 2023 Legal Trends Report. Later, is tracking ROI truly helpful or even really possible for most law firms? Conrad’s got a soap box here, dear listeners, so get ready. For the most part, stop getting hung up on ROI metrics and point your growth mindset elsewhere. The News: Google v. DOJ — Yeah, there’s some stuff you won’t like: Google search antitrust trial updates: Everything you need to know (so far) Former Googler: Google ‘using clicks in rankings’ Has Google Ads lost all credibility? Why one advertiser says it’s time to leave Google Maps sued for sending someone off a bridge. Family sues Google alleging its Maps app led father to drive ... - CNN Google Local Chat Google Local Chat With A Live Agent Rolling Out? Startup Alley Nominations are now open! 2024 ABA TECHSHOW Startup Alley Application - LawSites Mentioned in this Episode: Clio’s 2023 Legal Trends Report Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

The guys do a whole session on targeting—what it means and how to do it—and then dive deep into a case study on a well-known attorney’s geotargeting mishap. ----- Welcome back to school, kids. Today’s lesson is all about hitting the marketing bullseye—with targeting! Now, targeting means that you are putting the right message in front of the right person at the right time. How do you do that? Gyi and Conrad focus this session of LHLM 101 entirely on helping you understand how to identify and connect with your target market to gain more clients for your law firm. Later, Conrad recently stumbled upon a Facebook ad specifically targeting Pennsylvania car accident victims… but he wasn’t IN Pennsylvania. So, why did this ad appear outside of its target area, and does this equate to sending marketing investments up in smoke? Gyi and Conrad analyze this particular example of a geotargeting blunder and share their thoughts on how lawyers should approach the complexities of area-specific advertising. The News: From the Googly Googs at Google: Something’s up with the Local Pack. Gyi’s thoughts on what to do about Google’s core algorithm update and AI policy changes. ClioCon is coming, and LHLM has swag! Mentioned in this Episode: Target Markets: Why They Aren't Just for Marketers [A Quick Guide] The Geotargeting Mishaps of a Pennsylvania Lawyer Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Made you look! It’s hard to stand out in a sea of lawyer billboards, but, for better or for worse, some lawyers really make a splash. Later, a performance and brand advertising romance. ----- Let’s take a look at a few lawyers’ arguably tacky billboard tactics. Gyi and Conrad examine the case of Morgan & Morgan and their recent “graffitied” billboards stunt. The legal community has pegged this as an embarrassment to the profession, but it’s hard to argue with that kind of exposure. Is their strategy utterly tasteless or a genius move? Later, performance marketing is nicely quantifiable and efficient, but brand marketing eschews measurability, preferring to just stay frustratingly fuzzy. So, are these two approaches at odds with each other? Actually, no! The guys dig in deeper to help you understand how these strategies work in tandem to improve upon each other and grow your business. The News: Apparently, now’s the time for consolidations and acquisitions: EverService acquired iLawyer Marketing Best Lawyers buys Good2bSocial And, in other news: In an LHLM exclusive (probably), Filevine is going through growing pains some (Gyi) have likened to a dumpster fire. Survey: 51% of Gen Z women prefer TikTok, not Google, for search Mentioned in this Episode: Varner Faddis Elite Legal — F*** Around and Find Out Bryan Wilson — Texas Law Hawk Corri Fetman & Kelly Garland — Life is short. Get a divorce. Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Does SEO demand that you prune old content from your website? And, Gyi and Conrad pick The Face and The Guest during round 3 of the marketing dream team draft. ----- Improving your SEO performance is always a good idea, but there have been disagreements of late as to whether deleting underperforming content is a means to that end. So, what’s the deal? Should you, indeed, prune legacy content? As usual, the answer may not be black and white, but Gyi and Conrad draw from their years of experience to explain how to analyze performance in order to decide what to do with older content. Later, time for round three of drafting your marketing dream team! Conrad picks The Face—an individual your law firm puts forward to rally affinity toward your business. Gyi picks… The Guest! Who’s that? Someone whose respected expertise translates into podcasts, events, speaking engagements, and more. The News: So, CNET is deleting old articles to try to improve its Google Search ranking. Google’s Danny Sullivan and John Mueller say, “No, absolutely not”, but Gyi and Conrad say, “Hmm…” Also sensational—The ABA just pulled an Op-Ed on lawyer reforms —what’s that all about? Lawmatics has some cool new features, and so does CallRail Labs. Could it be that they both listened to this LHLM? Mentioned in this Episode: Our other Marketing Dream Team picks: Round 1 Round 2 Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Bullshit actually works sometimes, but Gyi and Conrad still don’t like it. And, are so-called Super Lawyers actually extraordinary in any way? ----- Even though the guys hate marketing bullshit, they happily bullshit their way through a chat with returning FOP Paul Faust! Paul gets razzed a bit after a 2019 DotCom Magazine cover story resurfaced and gained him another round of congratulations from his professional peers. But, Paul gets the last laugh, ‘cause all this BS gave him plenty of renewed exposure. Speaking of bullshit, what’s the deal with Super Lawyers and other similar distinctions bestowed upon attorneys? Are they reputable? Are they worth paying for? Do they get eyeballs directly onto your law firm and help you grow your business? Ehhh… it’s neither a yes or a no—Gyi and Conrad discuss. The News: Musk is rebranding Twitter, we guess, but it’s looking more like he’s just trying extra hard to run the whole platform into the ground — Twitter Turning Into X Set to Kill Billions in Brand Value. Things aren’t looking much better for Zuck at the moment — Threads Users Down By Half (still!). And, Conrad interviewed John Henson about The Crackdown Against Lead Generators. Mentioned in this Episode: 10 Best Legal Marketing Podcasts Every Lawyer Should Listen To Paul Faust is the president and co-founder of RingBoost and a nationally recognized expert in the use of local and toll-free phone numbers in marketing. LHLM Episode: The Mad Proliferation of Lawyer Coaching || Lawyer Has Gas… and He’s Giving It to You Law Firm Alchemy Charlie Mann’s Podcast: They Don’t Teach This in Law School The Super Lawyers Selection Process Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Barbenheimer is upon us, along with legal coaching mayhem, and a very gassy marketing campaign. ----- Law firm coaching has really, really, really taken off in the legal world, and Gyi and Conrad find themselves wondering why. And, is coaching truly beneficial to you in your legal practice? The guys hash out why today’s lawyers are seeking professional coaches at an ever-quickening pace, and whether this a good trend or (sometimes) a little sketchy. Later, the guys pick apart Michigan lawyer Sam Bernstein’s free gas marketing scheme. Does this tactic engage new clients for the law firm? Is community awareness really happening? Is it worth the price tag? Gyi and Conrad discuss. The News: The Fastcase 50 list is out, and Gyi and Conrad might have just blacklisted themselves after some pretty pathetic pandering. Threads might not be the Twitter-killer we thought — traffic has dropped by half after first week. Bar associations, take note! Nota has partnered with the Florida Bar to provide free IOLTA accounts for members. Mentioned in this Episode: Sam Bernstein’s Free Gas Marketing Campaign on YouTube And Its Very Aggressive PR: 7 Action News - Free Gas Giveaway Live in the D Planning a Road Trip? Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

If normal SEO is austere classical music, social media algorithms are drunk jazz on a Saturday Night—you never know what’s coming next. The guys talk through how to play nice with The Algos and then share the next two picks for your marketing dream team. ----- Social media algorithms have more changes than a Thelonious Monk composition, which kinda sucks when you’re just trying to get your content promoted by these fickle, two-timing, nutty formulas. Gyi and Conrad give their take on whether you really need to fight the rhythm or just go with the flow while making content that people actually like. Good idea, right? We think so too. Later, it’s time for the guys’ next picks for your in-house marketing dream team. Conrad goes for the advertising machine—the statistics-loving, data-driven person who helps you make well-informed decisions for your business. Then Gyi goes with the perennially essential intake manager. Intake is everything, and lawyers need to understand why. Tune in for Gyi’s insights on what an intake manager can do for your team. The News: Threads, the Twitter killer, raced its way to 100M users. Google Business Profiles Drops Call Tracking Features and effectively gave Conrad the willies. Should you be freaked, too? If your LinkedIn reach massively changed, it’s because LinkedIn had a massive algorithm update. Mentioned in this Episode: CallRail LHLM Episode: How Much Time Should You Spend on Your Marketing? || Drafting Your Marketing Dream Team: Round 1 Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

How do you rank number one for every keyword? Well, you don’t. And that’s a terrible question. Gyi and Conrad answer the most common questions—both good and bad—they get as marketers and share the all-too-rare questions you really ought to be asking. ----- When you work with a marketer or set about your own campaign, what are the main questions you need to consider? As it turns out, most lawyers actually have similar questions about marketing, but very few are asking the *right* questions. But, we know you don’t know what you don’t know, so Gyi and Conrad are here to help. They ask and answer the FAQs of legal marketing and explain why many of them really won’t help you understand your plan or its results. Later, the guys lay out the Rarely Asked Questions they really wish you would ponder—questions that, when answered correctly, have the power to give you a sound understanding of your marketing tactics. The News: Not sure if it will make a difference, but Google is Suing over Fake Reviews. Time will tell if this lawsuit slows down the multitude of scammers out there. AI is at it again: EvenUp Raises $50.5M Series B, Announces Integration with Litify, and Launches Litty: The First-Ever AI Personal Injury Legal Assistant And, the Universal Analytics Sunset is happening, like, right now. We warned you!

This time, it’s all about the absolute perfect amount of time to spend on your marketing efforts and what a local social butterfly and a mathematician can do for your marketing dream team. --- Money is time and time is money, so exactly how much of both should you be putting into your marketing schemes? Gyi and Conrad have the magic percentage right here in this very podcast, so put your growth mindset on and listen in. And, while you’re fine tuning your perfect balance, don’t forget you can be as creative with your marketing as you dare. The guys talk about how Dean Blachford uses his love of softball, Charlotte Towne has fun on social media, and you can do whatever strikes your marketing fancy. You’re looking to grow your in-house marketing team, but what kind of candidate do you want? Gyi and Conrad draft their first two picks—watch for more in future episodes! Gyi selects the local social butterfly, who helps a firm become well-known purely through a knack for community connections. And Conrad’s dream pick, the mathematician, understands the business math behind your marketing and sees the value in both measurable and immeasurable tactics. The News: Joe Patrice has yet another great article—this time shining the light on some really bad lawyering that is absolutely not AI’s fault: For The Love Of All That Is Holy, Stop Blaming ChatGPT For This Bad Brief. Lawmatics has a new “Help Me Write” feature to help your communications sound like you actually do have all the smarts it took to graduate law school: Lawmatics Launches LM[AI], A GPT-Driven AI Feature to Generate and Inspire Client Emails and Templates. And, if you’re a lawyer, legal techie, legal marketer, etc, etc, submit a proposal to speak at next year’s TECHSHOW. New talent and new thoughts always needed: ABA TECHSHOW 2024 Call for Proposals. Mentioned in this Episode: Leave Us an Apple Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

At Google I/O 2023, the behemoth of search unveiled some truly fundamental changes. Plus, the guys open up the mailbag and answer your questions about misbehaving Google Business Profiles, branching out into new practice areas, and all that jazz! --- In what may be the most significant change to online search ever, Google announced the AI-powered SGE (Search Generated Experience) and Perspectives. Gyi and Conrad pontificate on the ins and outs of the announcement and how it could affect both traditional SEO and customer behavior. What will this mean for you, dear lawyer, and how can you be prepared? No hyperbole here: this will truly change search as we know it. It’s mail time! The guys answer your questions, including: Dude, where’d my Google Business Profile metrics go? What kind of fruit grows on a Linktree? Speaking of trees, how does one branch out into different practice areas? And finally, how do I make the connection between my sweet billboard and online advertising? The News: Google I/O and the big announcement. This was a big one with tons of Google developments you need to know now. The Top Level Domain (TLD) .esq is here. Do you need the .esq, as in www.Lawyer.esq? The Attorney At Work website survey names LHLM as one of the Top 10 Legal Podcasts! Hat tip to Joan Feldman and friends. Mentioned in This Episode: Google IO and the Big Announcement (YouTube video) “The .Law TLD Sales Conspiracy,” Mockingbird Attorney At Work Top 10 Legal Podcasts “The Google Search Generative Experience - All New AI Google Search Engine,” Search Engine Roundtable Google Labs — SGE Signup Google Perspectives “What Is Dark Social And Why It Matters,” LHLM episode Want to be part of the Mailbag? Hit up Gyi on LinkedIn Linktr.ee LHLM on Apple podcasts, leave a review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Kickin off with the news: blogger/lawyer Dan Harris of China Law Blog spent his May the Fourth testifying to congress about a different empire (of sorts) at a hearing titled: Rule by Law: China’s Increasingly Global Legal Reach. So, let’s talk about blogs. Blogging used to be the crème de la crème for getting your content to the masses, but somewhere along the way, something changed. Too many blogs traded in engaging, thoughtful posts for years-long spoutings of “marketing drivel,” as Conrad so aptly puts it. But, blogging isn’t dead, and you can learn to do it right. Gyi and Conrad have all the tips you need for crafting a newsworthy, linkworthy, testifying-to-congress-worthy blog. Well, close-to, anyway. Then, Conrad gets Gyi’s take on the five worst things legal marketers do with ChatGPT, but you won’t do those things because you’re gonna listen to this pod and totally avoid being unethical, inaccurate, uncool, etcetera. Mentioned in this episode: Kevin O’Keefe’s LexBlog SCOTUSblog AttorneySync Blog Mockingbird Marketing Blog Ahrefs - SEO Tools & Resources to Grow Your Search Traffic This LHLM with George Psiharis Leave a Review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

LHLM - ✭✭✭✭✭ - The best podcast ever made! (At least within the practice, ethics, and law of fake Google reviews). Plus, how you reviewing other local businesses is good Business Karma for you. ----- The guys bring on local search guru Joy Hawkins from Sterling Sky to share her hot take on the scourge of fake reviews on Google Business Profiles. Fakes aren’t hard to spot, but what can you do when a competitor buys fake reviews? Both Google and most state bars have rules banning their purchase. But with less-than-ethical practices still widely tolerated and arguably even incentivized (at least for now), learn how you can remain ethical AND compete. Listen to the whole discussion here While the world of fake Google reviews is challenging, you can (and should), as a business, spread the love and build community. Call it business karma. Following the lead of Ryan McKeen, the guys challenge you and your team to accept the 100 Local Business Review Challenge yourself, to leave real, heartfelt reviews for the local businesses you love and become a source of positivity. Stand out by standing up for local businesses. The News: Clio has released its Solo and Small Firms Legal Trends report. Operating system mover and shaker Litera has acquired Salesforce-based CRM firm Upper Sigma. Two known marketing providers have jumped into the solo and small firm marketing arena. One is Martindale-Avvo with new services for small firms. The other is friend-of-the-show Carolyn Elefant with a new focus on A.I.’s impact on small and solo firms. Read about it here.

Make your Google Profile do more, and a look at how a chatbot plug-in may be selling your potential clients to other firms. ----- Having a strong online presence is essential when marketing your practice, and your Google Business profile is a critical component in any good marketing strategy. But, even if you have a “totally awesome” profile, don’t you kind of wish yours was doing better? SAY NO MORE! Gyi and Conrad share their top 5 tips for how to really make yours stand out from the crowd. And then — you’ve heard it a million times: automation is here to make your practice easier and more efficient. And it absolutely can. But sometimes the devil is in the details (e.g. read the damn fine print, people). The guys explore a troubling story of Ngage, a chat vendor service that’s growing in popularity, but raises serious ethical concerns and frankly, may just piss off your clients. The News: A big merger in the legal world as Fastcase merges with vLex. Another sign of the artificial intelligence craze? Darren Shaw’s local search ranking results are out. Learn what you’re doing right, (and wrong). The newest Near Media study looks at the reality of “going viral” and rankings. Does “viral” really matter in the keyword universe? Mentioned in This Episode: Mass Torts Made Perfect seminar Fastcase merges with vLex, Reuters Fastcase vLex Bob Ambrogi Darren Shaw’s local search ranking results 2023 Michael Mogill Game Changing Attorney Podcast Near Media Joy Hawkins on Google reviews Google local services ads Conrad Saam’s take on chat leads and your provider Leadferno Ngage Live Chat LHLM on Apple podcasts, leave a review Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

Conrad and Gyi hit the hardwood as the top marketing channels square up for the Big Dance. It’s March Madness… Marketing Madness that is! Gyi and Conrad fill out their tournament brackets, not with their favorite teams, but rather the top marketing channels and tools. Then it’s a battle to the end as the guys pit these tactics head-to-head to see which will come out on top. From the Sweet 16 to the final matchup, the action never stops! Tune in to see which marketing powerhouse reigns supreme. The News: ChatGPT 4 launched this month. Now it’s taking standardized tests such as the LSAT … and it’s beating most humans. The new March Google Core update is out. TikTok is under fire again amid threats to ban the video app from the U.S. Conrad made a special appearance as a guest on The Game Changing Attorney podcast.

The day has finally come: Conrad and Gyi are live from ABA Techshow! F.O.P’s Allison Johs and Rukayatu “Ruky” Tijani share the importance of investing in marketing and authentic branding and purpose. (1:46) You may be surprised at how few small firms and solo practices have a true budget, never mind a specific marketing budget. So how do these firms know how much money they have and how to use resources effectively? In our first segment Allison Johs of Legal Ease Consulting gets right into the results from the latest ABA Tech survey with tips on how to deploy your resources to grow your business. (12:38) Being intentional and goal oriented starts with knowing yourself, your clients, and your goals. Consider Rukayatu “Ruky” Tijani, a shining example of how lawyers can build their brand and create meaningful connections with real people. Hear how Tijani sets goals, creates routines, and thrives as her authentic self. Resources from This Episode: ABA Techshow Check out Alison Joh’s book, “How to Do More in Less Time: The Complete Guide to Increasing Your Productivity and Improving Your Bottom Line, Second Edition” Canva Groove app Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok

A rundown of what Conrad and Gyi will be talking about at the March ABA Techshow. Plus, Google Ads are so dang expensive, amiright? ----- Oh, boy! ABA Techshow is really, really soon, and the guys can’t contain their excitement. On the pod, Gyi and Conrad give you a preview of their sessions and what you can expect; including branding and positioning, a data-driven section on the future of legal marketing, and using LinkedIn for brand acceleration. I mean, you ARE going to Techshow aren’t you? Ha, of course you are. Be sure to bring all of your homemade #LHLM gear, hunt down the guys, and share your undying love for all things Lunch Hour Legal Marketing. Then, Conrad tries to make Gyi’s head explode with the question, “Are Google Ads too expensive?” So, are they? Maybe, just maybe, you’re asking the wrong question. If the only thing you are measuring is cost-per-click, you might be a little bit off-base. Learn from the best on how to analyze the true cost and benefit of your digital ad spend. The News: A.I. saw a $100 billion market cap loss. What happened? And how did Google react? DoNotPay is in the news again, and it could mean legal troubles are brewing. Using fruit snacks to generate good reviews from jurors.

Are Gyi and Conrad even real anymore? The “guys” discuss the most effective and efficient use of your marketing dollar. Then, it’s into the listener mailbag to commiserate over the ubiquity of unbearable (but SEO-optimized!) legal content. We’re not sure who carries eggs in baskets anymore, but we’re all familiar with the classic idiom. And, it applies to your marketing mix as well. Gyi and Conrad evaluate each of the major marketing channels, weighing cost and time-to-success to help you think through how to build a own well-rounded (egg-shaped?) and effective marketing portfolio. Then the guys respond to a listener question: Has compelling, useful content died in Legal? Lawyers are supposed to be good writers, right? So, how come so much of their marketing content is just plain awful? It seems that we all stopped creating content that an actual person would find useful in favor of serving our SEO god, Google. Remember, the client journey doesn’t end when they click your link. You still have to convince them to actually hire you. Hold fast, don’t give up; you can still create good content and win the SEO wars. The News: Gyi talks Google Business Profiles on Legal Talk Network's New Solo podcast Google's latest approach to ChatGPT content Lawyerist’s "Best Law Firm Websites" contest ABA Tech Show: Register now!

Yes, it’s more of that pre-sentient AI everybody loves, ChatGPT! But first, we take a look at CallRail’s 2023 Marketing Outlook for Law Firms. ----- As a devotee of Lunch Hour Legal Marketing, CallRail’s 2023 Marketing Outlook for Law Firms offers you the chance to see how well you’ve been following along. But, regardless of whether the report surprises you, the takeaways are crucial. Gyi and Conrad break down some of the most significant findings and give you the context you need to understand how they should impact your practice. And, you know we couldn’t leave it alone. Everyone’s favorite subject—ChatGPT—is still top of mind. With Google flip flopping on whether AI content will help or hurt your site, should you be using it? Avoiding it? The guys break down the pros, cons, and today’s best practices, so you’re ready for tomorrow. The News: Lawyerist and Affinity have tied the knot. Congrats to the happy couple! Google’s messed with stuff again, but at least they told us how, so you can adjust how you look at your metrics. And DoNotPay will… well, PAY a cool million if you let a computer feed you arguments in front of the Supreme Court. Mentioned in This Episode: CallRail 2023 marketing outlook for lawyers DoNotPay/Supreme Court on Twitter ChatGPT Marketing Explained on YouTube Google’s AI can see through your eyes what doctors can’t ABA Techshow ABA Techshow Startup Alley Register for Techshow Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok

The New Year! A look back, a look ahead. Plus, resolutions you can start today that can make you even more prosperous in 2023. ----- It’s that time of year again; Conrad and Gyi put away the snow-globes and bring back the crystal ball—what can we say, orbs really tie the room together—and make their predictions for 2023. But, what good are prognostications without accountability? First, the gents look back at what they got right, and what they got wrong in 2022. And with a success rate about as good as Nostradamus, without all the weird murkiness, they give it another go, gazing deep into the future to tell you what you can expect for 2023. And then, let’s talk about the one thing everyone loves committing to: New Year’s Resolutions. The guys share their personal resolutions for 2023, and then, out of the kindness of their hearts, tell you yours too. Be inspired and equipped to make your practice thrive in 2023. The News: Layoffs in legal tech and digital marketing. CallRail’s new2023 outlook for legal marketing is available now. And Gyi’s new article, “My First ABA Techshow,” is online. Mentioned in This Episode: “Top 4 legal technology news stories of 2022,” Nicole Black, ABA Journal “2023 Marketing Outlook for Law Firms,” CallRail “My First ABA Techshow,” by Gyi Tsakalakis “Bankruptcy Statistics,” American Bankruptcy Institute Jennifer Gore-Cuthbert ABA Techshow ABA Techshow Startup Alley Register for Techshow Clio Legal Trends Report Lunch Hour Legal Marketing now on YouTube Lunch Hour Legal Marketing on TikTok