Are You Wasting Money on Legal Directories?
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Show Notes
In the wake of yet another legal tech acquisition, the guys offer up tactical insights on legal directories. These paid listings for attorneys have been around for ages, but are they actually bringing customers to your law firm?
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Steeper and steeper prices for online legal directories are making many lawyers really question whether the juice is worth the squeeze. So, is it? As the old attorney saying goes—it depends. Gyi and Conrad outline the potential value and downsides of directories and how to vet these services to ensure your investment is worthwhile.
The News:
- Instability, uncertainty… not a good look. What’s going on, Wordpress? – WP Engine vs. WP
- Google AI Overview ads launch on mobile in U.S. – Because, you know, they’ve got to keep up in the AI arms race.
- Apparently, Conrad has powers of divination! – Internet Brands buys Findlaw
- Conrad wrote a great article on brand costs in PPC for SearchEngineLand – Branded keywords: How Google Ads drives up CPCs
Suggested Episodes:
Online Legal Directories, Worth Your Time (And Dough)?
5 Ways To Make Your Google Profile Pop || Is Your Chat Service Selling Your Leads?
Mentioned in this Episode:
Guide to Escaping FindLaw - FindLaw Jailbreak Guide | Mockingbird
The Bite - Lunch Hour Legal Marketing Newsletter!