Lunch Hour Legal Marketing

Do lawyers still need to blog? Do I really need to spend time on Twitter? Let’s take a look at the common marketing trends in 2015, and what must have marketing trends we feel will carry through into 2016. Mark Homer will share the trends he and the GNGF team have seen this year, with a focus on digital.

In the 2015 Summer of Lunch series finale from Lunch Hour Legal Marketing, Jared Correia interviews Kevin O’Keefe, CEO of Lexblog, about how would-be legal bloggers should get started, the necessary level of professionalism, using blogs to network and build relationships, and setting beneficial goals.

What really is the purpose of an online social presence for a law practice? Can lawyers really attract clients through social media? In this episode of Lunch Hour Legal Marketing, Jared Correia interviews Leigh McMillan, vice president of marketing at Avvo, during Mass LOMAP’s 5th Annual Marketing Conference in Boston. Leigh explains the importance of participating in social media, how a lawyer’s presence can affect search results, and how to choose the right channel to increase your law firm’s visibility online.

On the second featured Summer of Lunch, Jared Correia interviews Ed Walters, CEO of Fastcase, about the ways lawyers can improve their online marketing by understanding what their clients want to see. Topics include: Marketing that focuses on empathy, Branding a niche practice versus specializing in everything, Direct and honest firm promotion, Highlighting benefits clients actually care about: parking, personality, experience, Interesting and informative bios, Adjusting approaches learned in law school, No more cliches!

On this episode of Lunch Hour Legal Marketing, Jared Correia and Larry Port discuss the outdated landscape of legal marketing, how lawyers can effectively market their practice online, and the importance of measuring data and analyzing the right metrics. This fun interview will make you laugh, and you might learn something too.

This episode of Lunch Hour Legal Marketing offers an overview of the new skills and competencies that lawyers should have today that they did not need only 20 or 25 years ago, especially with regard to the use of technology. The panelists cover a number of issues, including cybersecurity, internet marketing and investigation, and e-discovery, but will focus most heavily on the Suffolk/Flaherty Legal Technology Audit, which was created to assess lawyers’ ability to use basic law practice technology, such as Microsoft Word and Excel, and how that demonstration of technological competence can be used as a marketing tool.

In this episode of Lunch Hour Legal Marketing, Ernie Svenson hosted a webinar based on his proven method for shifting to a paperless law practice. It’s the system he used to shift from high-overhead, document-intensive big firm practice into a Ninja-efficient, low-overhead solo practice where he continued to work on complex commercial litigation matters. Ernie’s system is one that any lawyer can implement, even those whose computer skills are limited to reading and replying to emails.