Lighting For Profits

In this episode, Rob Zito shares how he helps landscape lighting businesses turn on a steady flow of ready-to-buy customers using AI data, automation, and smart marketing systems. With 14+ years of experience, he breaks down simple, results-driven strategies that deliver real ROI—no fluff, just results. Plus, a glimpse into balancing business, real estate ventures, and family life.

Bruce, founder and owner of Armada Technologies, has spent over 35 years in the field mastering the art of locating, fault finding, and testing in the irrigation and lighting industry. Starting his career at Progressive Electronics in 1991—the original innovators of irrigation and lighting testing devices—Bruce shares hard-earned insights, practical techniques, and lessons you only get from decades of real-world experience.

In this episode, we talk with Chris Scoville, a 30-year veteran in contractor financing and founder of Improvifi, Inc.. He shares how financing isn’t just a backup plan—but the most powerful tool to close more deals, increase ticket size, and scale a contractor business. From real industry insights to proven strategies, Chris breaks down how contractors can turn financing into a competitive advantage and build long-term success.

In this episode, we sit down with Patrick Russell and Stacey Jordan of Red Sleigh Workshop, who share how holiday lighting and décor businesses can grow from small installer teams into scalable, profitable operations. Patrick dives into the operational systems behind successful companies—from sales and production to crew management and logistics—while Stacey brings over 20 years of industry experience working on large-scale décor programs for cities, malls, and resorts across the U.S., teaching installers how to land bigger jobs, price confidently, and turn seasonal hustle into real business growth. Together, they reveal the strategies that help lighting businesses level up and confidently step into the commercial market. Special Offers for Podcast Listeners: BOGO Partner Pass – In-Person 2-Day Training (San Antonio, TX)- Bring a business partner or team member FREE. Buy one pass and get a Partner Pass FREE — a $1,495 value.Promo Code: RLSLEIGHBOGO $100 Off – 2-Hour Commercial Christmas Consultation- A private strategy session where we help installers pursue city, retail, and large commercial décor contracts.Promo Code: RLSLEIGH100 Sign up here: https://courses.redsleighworkshop.com/training-2026

Step into the highlights of the Light It Up Expo! from inspiring talks to unforgettable experiences, we break down the moments that left everyone energized and ready to level up. Don’t miss the recap that captures the excitement and the impact of the event.

When companies believe in the mission, they don’t just show up - they step up. In this episode, we talk with EmeryAllen about why they went Platinum at Light It Up Expo and why they’re committed to helping lighting contractors grow, win, and build better businesses. This is about more than products. It’s about pushing the industry forward

With over 34 years in the landscape lighting industry, Jeff Hesser shares the lessons, systems, and mindset behind a career built to last. From installing irrigation and lighting for iconic clients like Longwood Gardens and the Dupont family, to training contractors and expanding distributor networks with CAST Lighting, Jeff breaks down what it really takes to design, install, and educate at a high level. This episode is packed with real-world insight for contractors, designers, and anyone serious about mastering landscape lighting.

JC and Angela Chanowsky don’t just run businesses together - they build systems and engines that scale them. From leading Patriot Illumination and Cape Fear Pro Wash to transforming how home service businesses operate through Unique Genius, this power couple brings real-world experience, blunt honesty, and proven strategies to the table. JC shares hard-earned lessons from building industry-leading companies, while Angela breaks down the systems, automations, and people-powered support that help owners buy back their time and scale with confidence. Together, they unpack what it really takes to blend marriage, leadership, and growth - showing entrepreneurs what’s possible when couples learn to lead side-by-side instead of pulling in opposite directions.

Zac is on a mission to achieve the impossible: build wealth while raising a young family. From 8 years climbing the ranks at Power Selling Pros to launching and merging his own email marketing agency, Zac now leads Prolific, helping home service contractors grow their business through strategic branding, vehicle wraps, and email marketing. Tune in to hear his journey, insights, and strategies for standing out in the inbox and on the road.

Emily is an Architectural and Landscape Lighting Designer with over 20 years in the industry and 13 years running her own solo practice. Specializing in high-end residential and hospitality projects, her work blends interior and landscape lighting to create intentional, award-winning spaces. A two-time AIA awardee, USGBC award winner, educator, and ILLI board member, Emily is passionate about advancing lighting design excellence through education and real-world experience.

What if rejection wasn’t a setback - but a strategy? In this episode, we sit down with Andrea Waltz, co-founder of Courage Crafters and co-author of the best-selling book Go for No!. With nearly 20 years of experience teaching professionals across industries, Andrea reveals how embracing failure, rejection, and the word “no” can become the fastest path to success. Discover the mindset shift that transformed sales, confidence, and results for thousands worldwide.

Patrick Harders shares how 25+ years in the dirt shaped his award-winning approach to outdoor lighting. From designing over 10,000 landscape lighting systems to building products for installers, Patrick dives into craftsmanship, innovation, and why staying hands-on is the key to creating lighting that truly lasts.

In this episode, we sit down with Swapnil, Founder & CEO of MeshTek Labs and BlueHopper Lighting, to talk about innovation, leadership, and the future of AI. With 40+ patents, 10+ international awards, and experience with Deloitte, Honeywell, and Siemens, Swapnil shares how smart lighting, long-range mesh networking, and purpose-driven technology can naturally connect people to their environment.

In this episode, we sit down with Ashley Bissing, the powerhouse behind One Love Social, a boutique creative and paid ads agency dominating the lighting niche. Recognized as one of the strongest marketing voices in the industry, Ashley shares how she helps lighting companies scale faster, market smarter, and stand out in competitive markets.

From high-school beginnings to industry influence, Eastty’s journey in videography proves that great video starts with great service. In this episode, he shares how he built a wedding-focused business in 2006, expanded into commercial work, and carved a niche in the landscape lighting industry. Discover how intuition, experience, and customer-first thinking shaped every frame of his success.

Step inside the mindset of a builder, leader, and marketing powerhouse. In this episode, Victor Hubbard - Owner and Sales Manager of Performance Driven Marketing - shares how a small side gig evolved into a results-obsessed full-scale agency. From his early days in Yellowbook to launching his own ventures, Victor breaks down what truly drives ROI, why personalized marketing beats one-size-fits-all strategies, and how passion, data, and client care fuel long-term success. Whether you're a business owner, marketer, or creative thinker, this is your roadmap to performance-driven growth.

Step into the mind of a true lighting pioneer with over 35 years of innovation in product development across every channel of the lighting industry. As a long-time ALA member serving on key engineering subcommittees and a contributor to UL Technical Committees for Standards 1838, 1598, and 153, our guest brings unmatched expertise and insight.

Step into the mind of a true industry veteran - the Founder of Lighting BOSS, an AOLP Board Member, and an ILLI Graduate with nearly 20 years of experience. In this podcast, we’ll explore how artificial intelligence is shaping the future of the outdoor lighting industry, blending time-tested expertise with cutting-edge innovation to illuminate what’s next for lighting professionals.

Step into the world of Patrick Harders - a nationally recognized outdoor lighting designer, educator, and co-founder of Sterling Lighting. With over 25 years of experience and more than 10,000 lighting systems designed, Patrick has mastered the balance between art and engineering. In this episode, discover his philosophy of “staying in the dirt,” his passion for innovation, and how his award-winning approach continues to redefine what’s possible in outdoor illumination.

From after-school improv classes to corporate team coaching - Emily Elliott turned play into purpose. Discover how the art of “Yes, And” transforms workplaces, builds confidence, and strengthens collaboration. Improv isn’t just for the stage - it’s for life.

Two powerhouses reunite for something big. In this episode, Kenny Kaufman and TJ Lucero from Redwoods Lighting return to share a major announcement that’s set to shape the future of the lighting industry. With over 45 years of combined experience in installation, manufacturing, and technology, they’re proving that innovation shines brightest when expertise meets vision.

Join Travis Hogue, owner of Outdoor Lighting Perspectives of Orlando and West Palm Beach, as he shares insights from years of lighting up properties, theme parks, and resorts. Discover how great design, dependable systems, and genuine passion can transform spaces and elevate the lighting industry - one project at a time.

From a million-strong following to revolutionizing how we sell online - Russell Brunson didn’t just ride the wave of digital marketing, he created it. In this episode, we dive into the mind behind ClickFunnels, uncover how he built an empire of entrepreneurs, and explore what it really takes to scale your message, impact, and business in today’s digital world.

Discover how Sarah van der Meer, founder of Holiday Home Concepts, is revolutionizing the lighting industry with cutting-edge design and measurement software. Learn how her platform helps business owners save time, increase sales, and scale with ease.

From broke and burned out to business boss- Keith Kalfas shares his real, raw journey from mowing lawns on Detroit’s East Side to building a 6-figure landscaping empire. Learn how he ditched the 9-to-5, scaled fast with low startup costs, and became a voice for thousands of aspiring entrepreneurs. Whether you're just starting out or ready to grow, this podcast is your guide to freedom through business.

Rooted in business and sharpened through finance, consulting, and construction, this journey took an unexpected turn into the glow of outdoor lighting. With curiosity as the spark, bold cold calls, valuable mentors, and a commitment to learning lit the way toward building a thriving career in landscape lighting.

From corporate leadership coach to master-certified life coach, Jody Moore has guided over 100,000 people toward joy and success. Specializing in moms with Christian values and coaching entrepreneurs, Jody combines wisdom and practicality to help you create a life you love. With millions of downloads of her Better Than Happy podcast and a best-selling book, she brings inspiration and tools that actually work.

Join Meaghan Likes - serial entrepreneur, financial educator, and one of the fastest window cleaners in the world - as she shatters money myths and helps you conquer financial fears. With 7 businesses under her belt, Meaghan shares smarter ways to make, save, and give back while empowering you to build true financial freedom. Get ready to think differently, act boldly, and transform the way you see money.

Join Guinness World Record holder and “Systems Nerd” Brandon Vaughn as he unpacks the secrets of scaling businesses without the burnout. From growing a $2M/month company while working less than 5 hours a week, to helping 20,000+ business owners build world-class teams with AI, Brandon shares real strategies to help you work less, grow more, and escape the grind.

From hand-lettering trucks at 14 to leading the world’s most awarded home service branding agency, Dan Antonelli’s journey is proof that passion fuels success. In this LFP episode, discover how the President and Creative Director of KickCharge™ Creative has built over 2000 brands, authored four books, and revolutionized service business design—one logo and truck wrap at a time.

JC Chanowsky — The Freedom Maker — helps entrepreneurs reclaim their time, energy, and purpose. From military discipline to 7-figure strategy, JC brings you no-fluff insights to fuel your freedom.

In this episode of Lighting For Profits, we’re joined by Paul Mulkey Jr., the powerhouse behind Landscape Lighting of Charleston and a generational landscape services business known for crafting some of Charleston’s most high-end gardens. Paul shares how shifting from chasing “vanity revenue” to focusing on “sanity profit” completely transformed his business—and how Landscape Lighting Secrets (LLS) helped him triple his revenue without sacrificing profitability.

With over 35 years of lighting industry expertise, Tom Garber dives into the brilliance behind product innovation, engineering standards, and the future of illumination. Join a seasoned ALA and UL committee member as he shares deep insights, untold stories, and what’s next for lighting technology.

From lighting up landscapes to lighting up life - William Coggins shares how discipline, design, and grit fueled his rise from NCAA wrestling champ to founder of a 7-figure outdoor lighting firm. Hear how this family-first entrepreneur blends artistry and ambition in business and beyond.

Meet Peter O’Flinn, the man behind Light Up Naples and Spotlight News Magazine. From decorating one home in 2018 to lighting up an entire community, Peter’s story is one of passion, partnerships, and staying rooted. Hear how a Christmas gig turned into a yearly tradition and why family and community are at the heart of everything he does.

Unlock the next level of your business as we welcome Mike Andes, founder of Augusta Lawn Care, Copilot CRM, and The Turnaround Show. With over 170 franchise locations under his belt, Mike breaks down real strategies, mindset shifts, and step-by-step actions to help home service and small business owners grow fast and profit big. If you're stuck, scaling, or starting—this show is your next move.

Join us as we dive into the world of outdoor illumination with Patrick Harders—nationally recognized lighting designer, Sterling Lighting Co-Founder, and industry pioneer. With over 25 years of hands-on experience and multiple international design awards under his belt, Patrick shares his journey, insights, and vision for the future of landscape lighting. Whether you're an aspiring designer, seasoned pro, or lighting enthusiast, this episode will shine a light on the art, science, and soul behind great outdoor design.

We’ve made it to Episode 200! 💡 Join host Ryan Lee for a milestone celebration of Lighting for Profits as we reflect on the journey so far and look ahead to what’s next. This special edition features surprise guests, unfiltered stories, and powerful lessons from some of the brightest minds in the outdoor lighting industry. Whether you've been here since episode one or just tuning in, this episode is packed with insight, inspiration, and a few laughs you won't want to miss. Celebrate. Reflect. Level up. This is Lighting for Profits—like you've never heard it before.

If you're tired of being the first one in, the last one out, and the only one who knows what's going on, this one's for you. Danny Kerr, co-founder of Breakthrough Academy, has helped thousands of contractors escape the daily grind and build businesses that actually run without them. In this episode, he unpacks what that transition really looks like and how to structure your company for long-term growth. We’re talking smart org charts, clear roles, job costing that tells the truth, and KPIs that create accountability so you don't have to chase people down. Plus, Danny is giving away 8 of BTA’s most valuable tools for free. If you want more time, more control, and a business that doesn’t need you 24/7, hit play. You don’t just have to imagine an organized business. Danny’s giving you 8 FREE TOOLS to build one. Download them here: https://trybta.com/LightingForProfits

What began with a failed lighting company in 1996 turned into a remarkable journey of resilience, risk-taking, and reinvention. From publishing a sports newspaper to leading national sales and co-founding a thriving landscape and lighting business, each step built the foundation. Now, as Senior Sales Director at Wintergreen Corporation, this story proves that setbacks are setups for a brighter future.

Meet Joshua Latimer — a first-generation entrepreneur who went from humble beginnings to building and exiting 4 companies, launching a million-download podcast, and founding the FRAP Challenge. Discover how he helps business owners double their profit without spending a dime on ads.

Go behind the brilliance with Keith Rosser—father, grandfather, husband, and the powerhouse behind Landscape Lighting Pro. With over a decade of lighting up the outdoors and leading a passionate team of 15, Keith shares his journey of growth, grit, and glowing success. Now partnering with a national industry leader, he’s scaling new heights and spreading illumination nationwide. This is more than lighting—it’s legacy.

This week on the show we welcome Eric Holmgren — After 15 years in the music industry as an artist, producer, and audio engineer—and backed by a background in exercise science and clinical psychology— he built a lighting business from scratch. He's bought out competitors, survived the struggle, and learned what it really takes to win. This podcast is for creatives, entrepreneurs, and anyone wired for more. Real talk. Real strategies. Real growth.

This week on the show we welcome Dan Platta — the self-proclaimed nerd behind Best Damn Bookkeeping. With a background in corporate life and experience scaling home service businesses, Dan now helps small business owners make sense of their finances… with a side of humor. If you're into serious business talk with a not-so-serious tone, this episode is your jam. Tune in as we dive into money, mindset, and a few unexpected laughs.

This week on the show we welcome Andy Thomas, whose’s story is one of resilience, reinvention, and relentless passion for landscape lighting. With over two decades in the industry—from distribution to design—Andy has not only mastered his craft but become a guiding light for others. Tune in as he shares his journey, lessons learned, and how he's helping shape the future of lighting professionals one connection at a time.