Leveraging Thought Leadership

This week sales and technology expert, Phil Gerbyshak, brings a fresh take on the keynote speaking engagement - why you should consider giving it away for free and how your business can benefit from capitalizing on the audience in the room. Phil shares his expertise on how to manage relationships and generate more meaningful contacts and concrete leads using your network. Phil discusses how to produce engaging and exciting video content for your target market.

Mark Jacobs from MeBox Media joins Peter to talk about the journey his company has been on in creating a collaborative and community based learning platform. Mark shares insight about the necessity of building a community of practice and how building community is critical to scaling a thought leadership business and positioning yourself as an authority. Listen in for great takeaways on the importance of clarity of vision, and a specific and clearly articulated point of view for your audience and how these key ideas will enhance the thought leader's position as an expert and authority for solving your clients' needs.

Peter is joined by The Trusted Advisor Charles H. Green to discuss the power of trust and how to create it in business and how building trust translates to more sales, improved relationships, and better clients. Charles explains why he shares so much of his content for free and how it pays dividends to his business as a thought leader. He also explores how to successfully license content for long term success and what he has learned licensing his own content. There are tons of great tips on building a brand, producing great thought leadership products, and qualifying your customers.

Listen in as Peter is joined by the multi-talented speaker, author, and coach Stever Robbins for an engaging conversation about the essential skill that every thought leader needs - expertise. Stever's wide array of talents and his extensive podcasting experience are showcased as he shares stories, tips, and learning!

Check out this electrifying conversation with customer experience expert and veteran thought leader Shep Hyken. Shep and Peter cover everything from customer experience, diversifying and managing a complex product offering, and finding a niche in the industry. Filled with great tips about content marketing, customer experience, and essential skills needed to grow a thought leadership business.

In an upbeat and fun conversation, retired Navy commander and speaker Chip Lutz joins Peter to discuss the importance of fun and humor in Chip's leadership strategy. They explore the process of content marketing for thought leaders and re-purposing content in different modalities to find new leads, build authentic relationships, and generate new opportunities for your business.

Acclaimed author, speaker, and innovator, Stephen Shapiro joins Peter to discuss the rewarding path he has forged for his business as a successful speaker and thought leader. Stephen shares his strategies for growing his business beyond speaking engagements and finding partners to license innovative products and properties. They conclude with a great discussion about the role of speaker's bureaus and tips for new thought leaders looking to make an impact.

This week, Peter Winick and Peter Shankman bring you an entertaining and high energy look at the essential skills a thought leader needs to stand out from the pack. Peter Shankman shares the power of social media for thought leaders, expert tips to grow your audience, and the importance of being relevant, real, and authentic.

What's the best strategy for keeping your content fresh and impactful while keeping yourself passionate? Veteran speaker, author, and psychiatrist Dr. Mark Goulston joins Peter to share his experience in leveraging his own thought leadership and the value of presenting to new and different audiences. Dr. Goulston shares stories about how this process helped him discover his own content in fresh new ways.

In Episode 2, Peter and Nadia Bilchik discuss the essential skills thought leaders need to be found online. Nadia shares her expertise in building a strong personal brand based on networking with authentic relationships and how to be a valued connection to your network.

In our inaugural episode of Leveraging Thought Leadership, Peter Winick and Chester Elton, acclaimed speaker, co-founder of The Culture Works, and New York Times bestselling author of The Carrot Principle and the The Best Team Wins explore the impact of positivity in business. Listen in as they discuss building responsive and engaging thought leadership content to take the business beyond the book or speaking engagement to real growth and sustainability. Learn new strategies for creating adaptable content that is accessible to all audiences and when to transition from speaking to training.