Leveraging Thought Leadership

The thought leader's journey is never a straight forward A to B. You're going to have to forge your own path, define your strategy, and set your own targets. Leadership expert, speaker, and author Ron Carucci joins Peter to talk about how he got his journey on track by working with a professional coach and the experience of being on the other side of the consultant's desk. Ron talks about the insight he gained in setting his goals and defining his audience to capitalize on his content.

For any thought leader looking to use podcasting as part of their business development and branding, listen in to this week's episode. Peter is joined by author, speaker, and podcaster Andy Paul and their conversation covers the essential skills needed for podcasting as a thought leader. Andy's deep understanding of the sales process and brand building provide an excellent template for thought leaders who are looking to make a splash with their content and bring it to market using podcasts as part of their branding.

Don't ever plan to be average. Know your niche and lay the groundwork for success by doing your research into the client's needs and how your content attacks those issues and provides solutions. Lt. Col. Rob 'Waldo' Waldman joins Peter to share his approach to creating authentic, powerful, and actionable content. Waldo provides insight into his high energy, high impact style of sales and the preparation that is essential to his success and staying power. Waldo talks candidly about the steps he uses to create and curate his brand and sales funnel. The episode is inspiring for anyone looking to improve their sales game and drive a big change in their business.

Shannon Huffman Polson joins Peter to discuss her journey from serving as one of the first female Apache pilot in the US Armed Service to running a business group at Microsoft to authoring a memoir and business book. She shares the advantages of working with Peter and Thought Leadership Leverage to develop her business model (and gives a glowing review). Shannon discusses developing her diverse product offering beyond keynote speaking and creating a hub for the content: The Grit Institute. Shannon shares her experience investing in the right mix of products (for her and her clients), targeting and segmenting the audience, and the entrepreneurial spirit at work as a thought leader.

If you're looking to position yourself as an authority, grow your audience, and market yourself as a thought leader, do not miss this episode. From the hosting chair on ForbesBooks Radio, we're joined by Gregg Stebben for this week's episode to share his insights on the world of podcasting, publishing, and interviewing. Gregg's experience as a successful author has led him to join the Forbes publishing group and help other thought leaders achieve success in publishing and marketing their next book. His experience is invaluable for a thought leader looking to market their next book project and the episode is full of great tips.

Author and Brandeis Professor of Business, Andy Molinsky, joins Peter for an invigorating conversation about his journey into thought leadership from the academic world. Andy's decision to create thoughtful and engaging content that is focused on practical skills development and getting out of your comfort zone is the core of his brand. He discusses candidly the process of diversifying his content into new formats and marketing those products. Andy talks about the challenge of balancing life with his young family, the rigors of academic research, and his thought leadership work. It's a complicated balancing act and Andy shares his experience finding the right mix of investment and time to accomplish his goals in the thought leadership space.

Want to know if your content will get you in the door with enterprise clients? Peter is joined by Thought Leadership Leverage's COO, Bill Sherman, for a conversation about the strategy of scaling your content for major enterprise clients. Bill's expertise on the training industry shines as the conversation covers the importance of digital and accessible training programs in a landscape of reduced training budgets and higher than ever expectations.

This week, we have an in-depth case study of growing a thought leadership business with Pete Weissman. Pete identified his talent for speech-writing and speaking and wanted to amplify his impact by diversifying his offering, focusing his search to a very specific client base, and addressing a very specific need within their organization. Pete shares his expertise on how to chart the path for this evolution in your own business and how to find your niche.

Publishing your first book or even your tenth book feels like a massive accomplishment, but, in reality, what you do after publishing determines the success or failure of your book in the modern publishing landscape. There's a lot of hard work and hustle still ahead! Peter is joined by Tanya Hall from Greenleaf Book Group to discuss the path from author to authority after publishing a book in the thought leadership space. Tanya shares the strategies that thought leaders need to manage a successful book campaign, content creation to support the book, and how to advertise and publicize your project for long term success.

This week sales and technology expert, Phil Gerbyshak, brings a fresh take on the keynote speaking engagement - why you should consider giving it away for free and how your business can benefit from capitalizing on the audience in the room. Phil shares his expertise on how to manage relationships and generate more meaningful contacts and concrete leads using your network. Phil discusses how to produce engaging and exciting video content for your target market.

Mark Jacobs from MeBox Media joins Peter to talk about the journey his company has been on in creating a collaborative and community based learning platform. Mark shares insight about the necessity of building a community of practice and how building community is critical to scaling a thought leadership business and positioning yourself as an authority. Listen in for great takeaways on the importance of clarity of vision, and a specific and clearly articulated point of view for your audience and how these key ideas will enhance the thought leader's position as an expert and authority for solving your clients' needs.

Peter is joined by The Trusted Advisor Charles H. Green to discuss the power of trust and how to create it in business and how building trust translates to more sales, improved relationships, and better clients. Charles explains why he shares so much of his content for free and how it pays dividends to his business as a thought leader. He also explores how to successfully license content for long term success and what he has learned licensing his own content. There are tons of great tips on building a brand, producing great thought leadership products, and qualifying your customers.

Listen in as Peter is joined by the multi-talented speaker, author, and coach Stever Robbins for an engaging conversation about the essential skill that every thought leader needs - expertise. Stever's wide array of talents and his extensive podcasting experience are showcased as he shares stories, tips, and learning!

Check out this electrifying conversation with customer experience expert and veteran thought leader Shep Hyken. Shep and Peter cover everything from customer experience, diversifying and managing a complex product offering, and finding a niche in the industry. Filled with great tips about content marketing, customer experience, and essential skills needed to grow a thought leadership business.

In an upbeat and fun conversation, retired Navy commander and speaker Chip Lutz joins Peter to discuss the importance of fun and humor in Chip's leadership strategy. They explore the process of content marketing for thought leaders and re-purposing content in different modalities to find new leads, build authentic relationships, and generate new opportunities for your business.

Acclaimed author, speaker, and innovator, Stephen Shapiro joins Peter to discuss the rewarding path he has forged for his business as a successful speaker and thought leader. Stephen shares his strategies for growing his business beyond speaking engagements and finding partners to license innovative products and properties. They conclude with a great discussion about the role of speaker's bureaus and tips for new thought leaders looking to make an impact.

This week, Peter Winick and Peter Shankman bring you an entertaining and high energy look at the essential skills a thought leader needs to stand out from the pack. Peter Shankman shares the power of social media for thought leaders, expert tips to grow your audience, and the importance of being relevant, real, and authentic.

What's the best strategy for keeping your content fresh and impactful while keeping yourself passionate? Veteran speaker, author, and psychiatrist Dr. Mark Goulston joins Peter to share his experience in leveraging his own thought leadership and the value of presenting to new and different audiences. Dr. Goulston shares stories about how this process helped him discover his own content in fresh new ways.

In Episode 2, Peter and Nadia Bilchik discuss the essential skills thought leaders need to be found online. Nadia shares her expertise in building a strong personal brand based on networking with authentic relationships and how to be a valued connection to your network.

In our inaugural episode of Leveraging Thought Leadership, Peter Winick and Chester Elton, acclaimed speaker, co-founder of The Culture Works, and New York Times bestselling author of The Carrot Principle and the The Best Team Wins explore the impact of positivity in business. Listen in as they discuss building responsive and engaging thought leadership content to take the business beyond the book or speaking engagement to real growth and sustainability. Learn new strategies for creating adaptable content that is accessible to all audiences and when to transition from speaking to training.