Leveraging Thought Leadership

Do you know what keeps your clients up at night about the future? Can you offer them the ability to adapt and maintain a competitive edge? Our guest Diana Wu David is a former Financial Times executive, author of Future Proof and adjunct professor at Columbia Business School's EMBA Global Asia. Diana works with global leaders to enhance their ability to adapt, contribute, collaborate and grow. On this episode she discusses the circular effect of content generation, helping people in their 2nd or 3rd act succeed, and how you can gather market intelligence. Discovering your client needs is not always easy but having a Customer Advisory Council can help. Peter tells us what a CAC is and why you might want one.

There is a simple tool we all have at our disposal to spark breakthrough ideas and improve your daily life. The tool is the ability to ask deep and meaningful questions. Our guest Warren Berger is a self professed Questionologist, International Best Selling Author of "The Book of Beautiful Questions" and innovation expert. Warren shares how he spends his time to maximize both his management and creative skills, plus how he built a network and grew engagement before he wrote his book and leveraged that platform while making a book deal. Warren balances his time but do you balance your content? Peter has some tips on the benefits of balancing your content.

Times are changing faster than most people know or are able to respond to. Are you ready to take advantage of these changes or will you be left behind? Our guest Nilofer Merchant, is the author of "The Power of Onlyness" and "The New How". She has been called "The James Bond of innovation" and is on a mission to reimagine a future of work that actually works for all of us. Nilfer and Peter discuss how to decide what you want to do, how to do it, and how to extract value from it, monetization strategies, and how to increase and invest in your brand to get larger returns. Finding the best way to monetize your product can be a daunting task. Thought Leadership Leverage has years of sales experience to help you get off the ground.

Ready, Aim, Fire! It is time to get crystal clear about what you are selling and what the promise the solution you are selling is. Jane Atkinson, is the author of "The wealthy speaker 2.0" and "The Epic Keynote" and host of "Wealthy Speaker Podcast". Jane has worked her entire life to help people answer the question "To whom or what are you devoted?" As one of the top business managers for speakers Jane helps busts some common myths around speaking, asks the what you sales superpower is, and helps tackle the hard conversation of fees and selling when you are both seller and product. Many speakers want to pack all their content into a forty minute keynote. Peter gives some advice on why that might not be a good idea.

Speaker's Agencies no longer control the market. If you are going to go it alone you have an obligation to market yourself to stand out in the crowd. With the ability to self-publish and social media how can you achieve that? Dr. Rick Goodman, is the author of "The Solutions Oriented Leader" and "Living A Championship Life" a consultant, adviser and Certified Speaking Professional. Rick and Peter discuss what it takes to increase the probability of getting noticed and ultimately booked for speaking engagements. Rick shares his unique methods of marketing, networking and moving speaking from a transactional business to an ongoing relationship. If you want to create a dynamic and impactful marketing campaign reach out to Thought Leadership Leverage for help.

The business book genre has a lot of options for readers to pick from. How can you rise above the noise to get noticed and better yet have a successful book? Our guest Tami Holzman, is an Angel Investor, Advisor, Entrepreneur, Brand Ambassador and author of "From C-Student to the C-Suite". Tami opens up about how she laid everything on the table to be open, honest, and vulnerable writing her book and how that allowed her to connect with her audience in a way many business books do not. Tami shares how the skills she learned in previous professions such as being a talent agent, translated into her career as a Thought Leader and how the network she build over time has opened doors for her as she now opens doors for others. Continue to build you own network by adding Thought Leadership Leverage to your rolodex! Contact us about a strategy session for writing, speaking, or marketing!

When starting out as a Thought Leader you need to understand that it takes time to build your audience and get recognition for your content, but there are ways to accelerate that process! Our guest Michael Zipursky is the CEO of Consulting Success, the host of the Consulting Success podcast and author of the Amazon best seller "The Elite Consulting Mind". Michael has been helping consultants elevate their position and accelerate growth. Michael breaks down why you need to have a very clear idea of who your client is and how specific you should get when trying to identify your target market. If you want to make sure your content gets out and is seen contact Thought Leadership Leverage for help with Marketing.

The publishing world is changing at a fast pace as technology evolves and becomes more accessible. Are traditional publishers still relevant? No one knows how the publishing world has changed better than today's guest! Ken Blanchard, is the author of the best-selling book "The One Minute Manager" , "Leading at a Higher Level", "The Simple Truths of Service" and more than 60 other books, is in Amazon's Hall of Fame as a best-selling author, and is one of the most influential leadership experts in the world! Ken shares his decades of experience on the changes to publishing, what you should do if you already have an established platform and how some publishers are changing to stay relevant in this new market. Plus Ken and Peter discuss the unique methods Ken has used to get feedback on his books and the various revision cycles he goes through before taking his manuscript to a publisher. Ken tells us that your content doesn't have to be simple, but it does have to be digestible. We have some additional advise on why complex ideas don't sell.

It is very important to invest in your brand from the get go; but you need to ask yourself if you should be the brand or if you should develop the company as its own brand. Our guest Charlene Li is the Founder of "Altimeter", author of the New York Times bestselling book "Open Leadership" and "The Disruption Mindset" available June 11th, 2019. For the last two decades Charlene has been helping people see the future as a respected adviser to Fortune 500 companies on digital transformation and leadership. Charlene walks us through the process she took in building Altimeter and positioned it to be acquired; how she found a company that suited her requirements, and continues to work with them. Peter asks about how the publishing landscape has changed between her first book 11 years ago and today with a new book on the horizon. Plus, Charlene shares the importance of culture and figuring out what type of relationship you want to build with your audience. Charlene has 5 books under her belt and understand what it takes to have a successful book launch. If you are looking to publish your first book it can be a enormous task. Contact Thought Leadership Leverage to discuss a strategy for your book launch.

Do you want to be a high performer? Do you want to play in the big time and reach your full potential? J.V Crum III is the Conscious Millionaire Mentor, host of the Conscious Millionaire podcast, author of the best-selling book "Conscious Millionaire" and our guest this week! Peter and J.V. are big fans of podcasting as a modality, but there are many other ways you can deliver your content. They discuss how you can choose which you pursue, what parts of your content to re-purpose, and why starting in a new modality can be uncomfortable. Plus, J.V. talks about how he gets into the right flow for his work and why you should block your time out into fast flow and slow flow activities furthermore J.V. tells us what the 3 whys are that he asks every client and that you should be asking yourself. This is a must listen episode with a special gift from J.V. at the end! With so many modalities to pick from you might also find yourself overwhelmed with ideas. Our COO Bill Sherman talks about why sometimes you need to close the Idea Factory.

Being recognized for your Thought Leadership in multiple ways is important to build you reputation. But when it comes to building that reputation how do you determine who you should connect with and how can you best build your network? Jared Kleinert, award winning author of "2 Billion Under 20" and "3 Billion Under 30", TED speaker and USA Today's most connected Millennial shares how he has built a world class network. Jared shares how he started his network and looks at the long game of being a Thought Leader. Peter and Jared discuss the need to offer value when building your network, why you need to avoid asking for too much, and why you should not take it personally if you get rejected. In the journey to become a Thought Leader many people make flawed assumptions, but you don't have to make those same mistakes. Peter has five things you should not assume.

You might have a lot of ideas but how do you choose which ones to follow through on? What ideas would make a good chapter in a book and what would better serve as a talk or essay? Our guest A.J. Jacobs is a New York Times best-selling author of "Thanks a Thousand" and "The Year of Living Biblically" as well as a journalist and TED talk speaker. A.J. tells with us how he generates many creative ideas then hones in on the ones that have the potential to become something bigger. He shares his unique process for editing his books and ensuring that each chapter resonates with the audience. Peter and A.J. talk about the different skills sets that are needed to be an author and a speaker. How many of those skills do not cross over and how A.J. forced himself to learn the skills to become a great speaker. This episode is full of great advice for Thought Leaders, speakers, authors, and content creators of all kinds! Be sure to tune in! To make content successful it has to be memorable. Peter shares some tips for making your "Content Sticky"

What you want from your content can often change based on the demands of your audience. How do you let go of preconceived notions to make way for what people really want? We are excited to have Linda Fisher Thornton as our guest! Linda is an innovative leadership consultant with a passion for ethical leadership. She is the CEO of "Leading in Context", an Adjunct Assistant Professor of Leadership for The University of Richmond School of Professional and Continuing Studies and the author of "7 Lenses". Linda shares how writing her book has meant having to change to meet the demands of her audience and how they want to consume her content. She shares how easy to get attached to an idea and how great things can be when you let go to explore the way things need to be. Linda tells us how she overcame all the reasons to not write her book and answered the call to do the work she knew would help people. Getting started can be the easy part, Peter offers advice on how to not just start, but reach the finish line.

As an independent consultant you might be very good at what you do. But understanding what you should charge, finding an accountant, insurance and all the sides of a business might be foreign. Our guest is Will Bachman, Founder and CEO Umbrex, which is the first global community connecting top-tier independent management consultants with one another. Will also hosts "Unleashed" a podcast focused on how to thrive as an Independent Professional. Peter and Will dig into the best practices for running a podcast to increase awareness of your brand and what value can be created by having a podcast. Plus you'll learn how having a podcast can keep you up to date on the state of your industry and how your podcast could be viewed as writing a book in public one page at a time! Hosting a podcast is a great way to come up with new ideas. Our COO Bill Sherman has some other way to start your Idea Factory.

What is the formula for powering up in the face of complexity? How can you differentiate between difficult challenges and complex challenges? Our guest David Komlos, CEO & Co-Founder of Syntegrity Group works with Fortune 500 companies on transformation and issue related to complexity. Together with is partner David Benjamin they have authored the upcoming book "Cracking Complexity". David shares with us his unique process of writing the book and what method saw a 40% change in the book over a two week period! Peter and David talk about why Thought Leadership content marketing is a great indispensable way to amplify the impact you are having and really scale why there is no close second method and why you need to be really aggressive when going after your goals. If you have a book coming out you'll need a solid launch strategy. Let Thought Leadership Leverage make that complex process easier for you.

Many people struggle with getting content out because they feel it has to be perfect. That feeling can cause anxiety, fear, and create issues in other parts of your life. How do you go about making great content while letting go of your perfectionism? Internationally renowned fitness expert and wellness leader Petra Kolber is our guest! As a beacon for change for authentic happiness she shares advice from her first book "Perfection Detox". Writing a book can seem like an overwhelming task; Petra shares what it took to get it done and how an author's vision of success can be very different from a publishers. Can that difference cause friction? Together with Peter they discuss leveraging speaking engagements into a longer commitment to further add value and how to scale your passion of delivering content live to avoid burn out. You can find more great wisdom from Petra on "Perfection Detox Podcast". For some great advice from Peter on "Scaling You" check out this short video.

Science, Technology, Engineering and Mathematics (STEM) is a term typically used when addressing education policy and curriculum in schools. However these type of organizations exist at the enterprise level too. How can you help these organizations and the people that run them be more effective at what they do? Dr. Ryan Lahti, founder and managing principal of OrgLeader, author of "The Finesse Factor" is a strategic adviser to Fortune 500 and mid-size companies helping bring finesse to the way they operate. Ryan shares with Peter how he decided what stories and data to include in his book and methods for getting his message out. In addition they discuss how writing a book is a different animal than writing an article or paper and why you need to practice what you preach in your book.

More than a third of American's are working the Gig Economy, mixing short term jobs, contract work and freelance assignments. If you are going to work in the Gig Economy what should you ask yourself when taking jobs? Our guest Diane Mulcahy, is the author of "The Gig Economy", teaches the coarse at Babson Collage, is a contributor to Forbes, Huffington Post, Harvard Business Review and is a professional investor! She shares with Peter the advantages to not working the typical full-time job, how to find the type of work you like the most, and how going deep on a subject can pay long term dividends.

Too many business books don't think about the audience appropriately. Have you thought about the specific person you want to write to? Do you speak the language to reach them? Or should you be seeking a writing partner or ghost writer to make your message clear. Our guest Bronwyn Fryer, is a collaborative writer and editor who has worked with best-selling author Dan Ariely, Dr. Edward Hallowell, Fred Kofman and many more. Peter and Brownyn discuss what a ghost writer can do for you and what a business book needs not only to be successful but good. In addition they share advice on what publishers are looking for, how to outline a book, and the long term effects of having a book on the market.

The purpose of writing a business book has changed over the years. While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache. Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors. Lori gives advice on how to approach a PR firm, what the long term and sustainable purpose of your book should look like, and why books no longer have a shelf life. In addition to book publishing Peter and Lori discuss the effects of having out dated materials on your website or blog and the benefits of hiring a PR firm directly. Writing a book can be a daunting task. During the process you have to make sure the other parts of your business continue to work. Peter shares advice for making sure the book writing process doesn't control you.

When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you do in a way that others can understand and implement it. Our guest is David Benjamin, Co-Founder and Chief Architect of Syntegrity Group, who specialize in advise for Fortune 500 and Government leaders on how to organize for complexity. David is also the co-author of the upcoming book "Cracking Complexity" available on May 7th, 2019. David sits down with Peter to discuss the process they took writing the book as co-authors, who found a 3rd partner in a ghost writer. They discuss taking their proven method and making a market for it where their target audience might not have been aware they needed the solution. It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.

We are celebrating our 100th episode of Leveraging Thought Leadership with Peter Winick. Over the last year we have had the honor of having some of the biggest and brightest Thought Leaders, Authors, Publishers, Markets and content creators from a wide variety of industries. In a retrospective we look back at just a few of our favorite guests and some of the best advice they've been able to provide our listeners. Chester Elton highlights the need to build relationships and build content. Juliet Funt shares her expertise in Keynote speaking. Stephen MR Covey talks about various modalities and how to align your profit with your mission. Allison Shapira tackles price vs value and the various audiences you might work for. Chip Conely dives into marketing and refining your client avatar and last but not least Daniel Pink discusses his experience with publisher and agents and how they have been a big part of his success in the book industry. We thank all of our listeners and ask you to continuing tuning in, sharing our content, and helping us make the next 100 episodes even more successful.

Are you looking for creative and interesting way to scale your content? Are you a Thought Leader with content based on teaching some important information? Do you spend too much time focused on speaking engagements and not enough time developing the business? Are you willing to eat your own dog food? Because to succeed you need to! Our guest Kate Vitasek, a teacher at the University of Tennessee, Founder of Vested, author of "Vested", "The Vested Outsourcing Manual", "Getting to We", monthly contributor to Forbes and Keynote speaker brings a wealth of knowledge on building a business off following the very principles she teaches. Kate shares how to make a win-win licensing model and why the standard agreement might not be what you need. Along with Peter they share interesting ways to scale your content, how to make sure your spend time on all aspects of your business from content creation to speaking and how you can change the world one deal at a time

Writing a book is hard, but selling a book is even harder. You can make that task easier by hiring a good PR person but how will you know if the fit is right? What questions should you ask? What is the publishing house going to do for you? These are all important questions but what do the right answers look like? Our guest Tess Woods is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development who has been featured in The New York Times, Bloomberg Business Week, and Forbes Peter and Tess discuss why you need to set your expectations for sales, have a marketing plan in place, and be building your followership well in advance. Along with those topics Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and have success in the market your book will be in. If you want to understand what having a best-selling book means and why hitting that benchmark might not be that important for your goals you'll need to listen to this episode!

When building your Avatar you need to discover what motivates them, what inspires them, what are they worried about, and what is the biggest problem in their environment . Our guest Anton Gunn, is a keynote speaker, the number one authority on presidential leadership in the healthcare environment, and author of "The Presidential Principles" and "The Audacity of Leadership". Anton and Peter discuss how your keynote can be the commercial for what you actually do and how you need to point out the individual problem your avatar is having and how you are the unique solution to it as well as how to add value after a keynote for further business. If you are starting to write a book or take your content to market this episode has great advice for finding your audience, getting more out of keynote speaking, how the riches are in the niches.

When you start thinking about your book, when you put pen to paper, you should already be thinking about target market and publishing pathways. Naren Aryal, CEO of Mascot Books and Amplify Publishing and author of "How to Sell a Crapload of Books" sits down with Peter to share his expertise in the fastest growing publishing method: Hybrid! They share what potential authors should be thinking about before they start writing, the advantages of hybrid publishing, and reasons to write a book, beyond sales.

When it comes to marketing you can't just copy what others are doing. You need to put it through the filter of "what would mine tribe think?" Our guest Heather Dominick, founder and leader of the Highly Sensitive Entrepreneur at A Course In Business Miracles tells us how she transitioned from being a High School drama teacher to leading a movement for an underserved group of entrepreneurs. Heather shares her experience with finding her niche, making marketing trends work for her, and finding ways to best serve her audience.

In an era when everyone can be their own publisher, how to get your get message above the noise? Are you articulating what you are passionate about in a way that your audience can understand and relate? Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of "On Purpose Person", "On Purpose Business Person" and "Chief Leadership Officer" joins Peter to discuss finding your purpose, delivering your message, and what you will have to have in order to make the sales of both your product and yourself. Kevin can help you discover your purpose in just two words!

Finding the funds for your start up can be a challenge, but the secret is there is no shortage of money or people looking to invest. You just have to know where to look and what they are looking for. Judy Robinett, author of "Crack the Funding Code" and "How to be a Power Connector" introduces us to the world of crowd funding and angel investors who might be the solution to your money troubles. In addition Judy and Peter discuss doing due diligence and how you can make yourself an attractive guest for podcasts and other interviews to help get your message out.

When starting your brand you have to think a lot about what will make it unique and different. How will you position your brand? Will you stay focused on a narrow scope or attempt to go broader? Kristi Faulkner, President of Women Kind and contributor to Forbes.com joins us to talk about her journey specializing in comprehensive and strategic marketing to the largest spending group... women! Kristi shares how she positions her brand against bigger companies, how to choose speaking engagements, and tips for being a good panelist.

A common issue people struggle with is time management. How do you find the time to do your job well and still spend time with your friends and family? Author of "Always Growing" and "Getting To It" Jones Loflin joins us to share his "3P Approach"; Powerful Ideas, Practical Solutions, and a Personal Approach. Jones shares his experience as a speaker and trainer. The importance of rekindling relationships you might have neglected and why you need to focus on the people that want to hear from you.

How do you go from being a major player in the tech industry to owner of a lifestyle based water company? It's an amazing journey and Kara tells us how and why she did it. Kara Goldin, Founder and CEO of Hint Inc a San Francisco based healthy lifestyle company specializing in flavored water is our guest. She shares with Peter her transition from technology to water, how you can compete with the advertising budget of larger companies, and why you should hire people who know something you don't.

Do you feel stuck in your career? Like you could be making more money, spending more time with family, and feeling more fulfilled? It is a problem many people face and one our guest knows a lot about. Andy Craig, a speaker and trainer helps people find their purpose while dealing with adversity and frustrations. Andy shares his journey finding his passion and not being afraid, while finding his audience and message. Get Andy's FREE report that might help you find your purpose!

When the old methods of leadership no longer work what do you do? Are the old practices so ingrained in your business that you can not see they are out of date? Outdated systems and methods are just a few of the reasons big companies fail and disappear. Marcia Daszko, is catalyst for strategic leadership, transformation and innovation and the author of "Pivot, Disrupt, Transform". Marcia shares her experience bringing the transformation needed help companies rise above, why the numbers might not be the first thing you should be looking at, and what has changed in leadership over the years.

Today's method of training is moving more towards online courses. Are the skills needed to speak in person the same as those needed for a successful webinar? Jill Schiefelbein, owner of the Dynamic Communicator and author of "Dynamic Communication" discusses how she moved from being an educator to pioneering the webinar scene. She shares the skills needed and challenges you'll face hosting webinars. What trainers need to be effective and the importance of volunteering your time.

We get a different perspective on Thought Leadership this episode by talking to a medical doctor. Dr. David Katz, Founding Director of Yale-Griffin Prevention Research Center, Founder and President of True Health Initiative and Author of "The Truth About Food" shares how he became a doctor and ultimately an influencer for a healthier life. The choices David makes as a health practitioner involving in so many organization to get his message is parallels those of Thought Leaders in any industry making his advise invaluable for all of our listener.

What are the building blocks of an effective business? Do you just need to know your content? Or do you also have to put your heart and soul into it? Daniel Pink, New York Times bestselling author of "When: The Scientific Secrets of Perfect Timing" and "To Sell is Human" is our guest. Daniel and Peter delve into the cyclical nature of business books, book agents, publishing, and what it takes to build a successful business.

Connecting your brand with Gen Z can be a difficult task. How do you speak to the market with authenticity and relevance? Gregg L. Witt, Senior Brand Builder/Marketing Strategist at the Think WithWitt and author of "The Gen Z Frequency," shares his years of experience as a "youth-brand" strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and young adults. Gregg and Peter discuss the benefits of giving content away, building communities, and the value of building true relationships.

With technology the world is a different place, but there are basics of selling that will never change. Our guest is Jack Daly, a leading sales speaker with more than 30 years of experience and author of Best Selling books "Hyper Sales Growth" and "The Sales Playbook". Jack and Peter talking about finding clarity for yourself, using leverage to get more business, and the need for assistants. For some great free content check out Jack's magazine.

What does it take for you to be considered trust worthy? It's a function of two major factors expertise and empathy. Jim Karrh, Consultant, Speaker, Coach and author of the book "Managing the Message" coming later this year is our guest this week. He shares with us the importance of building trust, crafting the right message, and the value of writing a book. You can learn more from Jim on his podcast "Manage Your Message"

Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish? Our guest Allison Shapira, CEO of Global Public Speaking and author of "Speak with Impact" gives us her insight on getting her book published, pricing vs value, and how success comes from building relationships of trust with clients.

As you get a calling deep in your soul to do what matters to you take the opportunity if it feels right. Even if you don't know what you are doing because you will learn along the way. Our guest Jody B. Miller, CEO of C2C Executive Search & Strategic Management and best selling author of "From Drift to Shift" introduces us to the MISOGI Method and why being happy with who you are is important to having success in all areas of your life. Together Jody and Peter discuss getting published, taking opportunities when presented, and figuring out the path of a Thought Leader.

When seeking a way to connect with your audience it is often your own personal story that has the greatest impact. We connect with our guest Anthony Davenport, CEO of Regal Credit Management and author o f "Your Score: Understanding, Controlling, and Protecting your Credit Score" on his journey from loan officer to CEO, author, and speaker. Anthony shares with us his journey getting published, working with a ghost writer, and being an entrepreneur.

How do you go about strategically selecting speaking engagements that you can turn into something more after the event? Michael Landers, Principle of Culture Crossing and author of the book "Culture Crossing" is our guest. Michael shares his experience on having a successful speaking engagement, navigating the awkward conversation of budgets, and the need for consistency in both performance and pricing.

Today's world is about facilitation, you need to figure out how to facilitate meaningful conversation and allow people to feel heard and understood. Our guest Lynda McNutt-Foster, CEO of Cortex Leadership Consulting and author of "Time Mastery" and "4 Keys to More Effective Leadership" shares her expertise as a coach and speaker. Lynda and Peter discuss how to deal with rainmakers, learning to work together, and how to make your audience feel heard and understood.

When you are able to build relevant business content, truly intellectually simulating ideas on top of great platform skills then you can really get noticed in the world of speaking. On this episode our guest is Juliet Funt, CEO of WhiteSpace at Work and premier keynote speaker. Peter and Juliet discuss the move from keynote speaking to a scaleable business, the differences between working with mid-size and fortune companies, and the need for practice regardless of natural talent.

There are 3 levels to honesty. And when leaders align all three levels within themselves and their organizations that is when they truly dominate their industry. Our guest is Peter Kozodoy, Chief Strategy Officer for GEM Advertising and author of "Honest to Greatness". The Peter's discuss entrepreneurship, why you need to be brutally honest and how your identity is your company. If we're not learning we're dying as entrepreneurs. Listen in to learn more!

Almost everyone is on social media these days but as a Thought Leaders what are the do's and do not of using social media? We welcome Karen Yankovich, President of Up Level Media and host of the podcast "Good Girls get Rich". Karen shares her expertise on social media and how it is about the conversation and not just throwing out content. Peter and Karen tackle some of the etiquette for successfully reaching people on social media and not coming off as pushy. This is a must hear episode!

If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read. Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do". Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.

Advertising is there to prop up brands that are not doing that well. Really good brands don't need advertising. Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being interesting. Why you need to have a passion for the content you create. What you need to write a good book. And if writing media a few hours a week can have a noticeable return.