Leveraging Thought Leadership

If you are in a professional services firm and your are not using the tools of a Thought Leaders you are probably leaving business on the table. What tools should you develop to ensure clients clean their plates and come back for seconds? Our guest Bill Coletti is the Founder and CEO of Kith a reputation management and crisis decision making firm and the author of Critical Moments. Bill walks us through his decision to write Critical Moments and what his expectations were from getting the book published. We chat about what doors having a book can open, how Bill turned a years worth of webinars into the foundation for the book and who he brought in to help with the process. This episode is chalked full of great advice for anyone looking to publish and take their Thought Leadership to the next level. For additional tips for making a great business book check out this video!

Gone are the days of travelling to multi-day courses. Now we find our advancements through e-learning. How do you design a course that solves a legitimate problem and gives you audience some quick victories? Our guest Jonathan Denwood, the CEO of WP-Tonic a company focused on eLearning for healthcare and business consultants making online content via WordPress. Jonathan gives us the low down on what you need to do before you even start to make your online content. Once that is in place you can use all the great advice Jonathan and Peter share to make smart moves developing your content, finding your audience, and most importantly properly market that content to them. Building digital content can be complex and time consuming. You have to do as much research as possible before you dive in. Start with our 3 Tips for Digital Content.

Thought Leadership doesn't have to be about brand new content. It is about adding a unique and different perspective to the conversation that takes the entire body to the next level. Our guest Steve Farber is the Founder Extreme Leadership Institute, author of the best-selling book Greater than Yourself and his newest release is Love Is Just Damn Good Business. Steve has been working with organizations that are devoted to cultivation and development of extreme leaders in the business community. We discuss how mentors can give us access to a platform, discovering how your viewpoint can elevate the conversation, and how love is a fundamental part of quality leadership. Thought Leaders often get hung up on getting their content out. They fret over if the tone or message will come across as intended. Peter has some great advice for getting your content just right!

Starting out you can be unsure of yourself and your skills. This can cause you to under price yourself, miss out on certain clients, and hinder growth. Our guest Michele Molitor is the CEO and Founder of Nectar Consulting, co-author of the best selling book Break Through Healing and rapid transformation therapist. Michele shares her experience helping business owners and executives discover what is holding them back and teaches them the skills to move forward. We discuss building confidence, knowing your true value, and finding your target market. Putting your content out in the world can be a hard step to take. Thought Leaders often feel like the content is never good enough. We have some advice for anyone that is insecure about the quality of their content.

On the path to becoming a Thought Leader you are going to invest in a lot of things. A team, marketing, and even your own development. How can you figure out what is going to pay off and what will not? Our guest Dave Sanderson is the President of Dave Sanderson Speaks, author of Moments Matter, a TedX speaker, and the last passenger off the Miracle on the Hudson. Dave shares how a single moment on a plane in the Hudson caused Post Traumatic Growth and changed the path of his life forever. We delve into transitioning from a day job to being a Thought Leader. Dave has plenty of tips for those just starting out that could speed your progress and help you avoid the pitfalls he had. Building solid content can be hard to do and leave you staring at a blank page struggling for inspiration. Check out our tips for ending the tyranny of the blank page.

Many Thought Leaders are capable of making great content, but stumble when it comes to taking their product to market. If you are not able to properly market your work it is never going to hit the audience you need. Our guest Bill Bice is a serial entrepreneur, partner at Verge Fund and CEO of Boom Time a marketing technology firm. Bill shares how content driven marketing can be the most effective thing you can do and how you can use the data from various platforms to see your customers journey across all of your channels. Plus he shares how you can use that data to refine your content and methods for staying relevant to past and future clients. If you want to ensure successful marketing you'll need a team with experience finding your target audience. Let Thought Leadership Leverage be that team!

Have you ever been faced with a decision you have both the talent and experience to deal with but still find yourself unable to make a choice? Being overcome with indecision is a problem members of the C-Suite can not afford. Our guest Linda Henman, Founder Henman Performance Group and author of The Merger Mindset, Tough Calls, and an expert in helping those on the C-Suite make the choices they can not afford to get wrong. Linda discusses the barriers that form that stop us from making good choices and how we can break through them. She shares the importance of having a mentor and the need to continually invest in your own development to ensure success decade after decade. Being part of the corporate procurement process involves many big decisions. If you are going to be involved you should read our survival guide for that process!

Every organization is bound to face a crisis at some point. How will your respond when it happens? Do you have a crisis management plan in place? Is your organization crisis ready? Melissa Agnes is the President and Co-founder of Agnes + Day Inc, a Tedx speaker, author of Crisis Ready, and leading authority on crisis preparedness, reputation management, and brand protection. Melissa joins us to discuss the importance of being Crisis Ready! She shares how as a young entrepreneur she found ways to get her content out without a big marketing budget. How she landed a TedX talk and the value of having a skilled team surrounding you. As a TedX speaker Melissa know what it takes to be successful. We can help you reach new levels of success with your speaking and reach a wider audience.

Blogs and online columns have replaced the monthly magazine, but are the skills required to be successful different? How can writers keep the pace that being online demands while keeping a high quality of writing? Our guest Joe Nocera is the best selling author of Indentured and A Piece of the Action, a Bloomberg columnist, and creator of the hit podcast The Shrink Next Door. Joe has been an author and content creator for decades and has experienced the shift from print media to online. He talks with us about what skills are needed to bridge the gap and how to keep up with the frantic online pace. Joe also tells us about how the podcast format revived a long dead story and the challenges of taking the story from the long form written format to an episodic podcast. Joe has mastered taking his content from one modality to another. If you are having trouble making new products out of existing content let Thought Leadership Leverage help.

Ask anyone and they will tell you education is a top priority for their children and loved ones. Yet the young in America continues to fall further behind in global rankings. What can we learn from how other cultures systems and help give the next generation the edge they need. Our guest Teru Clavel is an education expert, public speaker, and author of World Class. Teru shares her story of having lived around the world with her children and getting to experience the education system of other cultures first hand and how returning to the states opened her eyes. Learn how Teru got her book published by breaking all the rules! Don't miss Teru's appearance on the Today Show! If you want to join the movement for better education don't miss this episode! Learning can come in many forms. Learn how the old standard has changed and what Micro Learning is from Peter!

There is a misconception that you have to choose between being ethical and being successful, but catastrophic mistakes can happen to even the biggest corporations when you don't have a culture of ethics. Our guest Rabbi Yonason Goldson is a Tedx speaker, Author of Fix Your Broken Window, and the Director of Ethical Imperatives. Yonason shares with us his journey across Europe to the Land of Israel and how he became a teacher, then transitioned into the world of Thought Leadership. Peter asks how Yonason has figured out his content, market, and how to monetize it all. Yonason's road to Thought Leadership was a long one like many Thought Leaders. We have some advice for those starting the path to Building a Content Business.

Business can change at a breakneck pace. How can you transform your leadership and organization to create breakthrough results at a speed that will allow your business to keep up? Our guest Mark Samuel is the CEO of IMPAQ, an award winning speaker, and author of B State and Creating the Accountable Organization. Mark discusses how we can use cross functional accountability to break down barriers and solve problems across the entire organization, how we can create an environment where we can count on each other and still be humans who make mistakes. When we talk about accountability, at its core, we're talking about focused behavior change. Peter has some advice on Behavioral Accountability

Do you know what your purpose is? What is the story you want to put out to the world? What is the story of your organization? Our guest Martin Rutte is the President of Livelihood, New York Times best-selling author of Chicken Soup for the Soul at Work and Project Heaven on Earth. Martin asks the question "What is Heaven on Earth to you?" We explore spirituality in the work place, how our story connects us and how we can change the story of our organization for the better. Martin is offering a free e-course One Week to Simply Begin Creating Heaven on Earth for our listeners. Often times Thought Leaders are their own brand. If you want your story to be your brand we can help you create a lasting strategy to make that happen.

It is almost unavoidable that technology is going to be part of our daily lives. What is the impact and potential of technology in our lives? How can we rewire our brain to mange it all in a healthy and productive way? Our guest Brian Solis is the Principle analyst at Altimeter Group, a keynote speaker, and author of Lifescale and X: The Experience When Business Meets Design. Brian shares his journey through the years of technological advances and his role in the silicone valley. We dive into how companies use persuasive design, the long term effects of it, and how we can use content in Lifescale to better manage our digital time to live a more creative, productive, and happy life. Brain has spent years researching the facts behind his newest book Lifescale If you have content you need assistance researching consider making Thought Leadership Leverage part of your team.

Taking your content from a book or video to a speech can be more difficult than it sounds. Finding the right flow and information to include can get overwhelming Even if you are a gifted speaker there is a lot of benefit you can get from a speech writer. Our guest J.T. Compeau is the Founder "Content Interpreter" and a consultant who helps Thought Leaderships get their public speaking to a higher level. J.T. lays out his frame work when working with a client and tells us what to look for when seeking a speech consultant. J.T. also shares what should be in a great speech, what to avoid, and some of his philosophies around speech writing. In addition to J.T.'s great advice we have some tips to ensure audience engagement at your next keynote.

When building a platform what methods can you use to connect with your audience and provide value? How can you determine which platform is going to be best for you? Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape. Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are going to hire a firm to help with your social media. When you are creating content you want it to provide value but you also need it to memorable. Peter has some tips for making your content sticky.

Businesses want to sell as much directly to the consumer as they can, but you can't ignore the online outlets. How can you use data to tackle the problem? Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and "The New Elite" and one of the world's leading experts on consumer insights and digital trends. Stephen tells us how people are drowning in data but starved for insights. He shares how we can use data to tell stories that connection emotionally with our audience and how the broader forms of consumer behavior can inform specific marketing actions. With access to so much external data it can be easy to not look internally. Have you given yourself a diagnostic check up lately?

Have you ever been presented with a stack of data that makes you feel like your eyes are going to fall out? Is there a way to receive that data in a meaningful way that you can understand? Our guest Dr. Stephanie Evergreen is the CEO of "Evergreen Data", author of "Effective Data Visualization", "Presenting Data Effectively" and the expert in data visualization. Stephanie shares her journey from academic to Thought Leader and the challenges in moving between the two. She discusses with Peter how she got a book published and the doors having the book opened for her. This episode is chalked full of great tips for academics, Thought Leaders, authors, and speakers so be sure to listen in. With so much data out there it can be hard to find the insights into it. Peter has some thoughts on how to find the right insight.

There are lots of tools we can use to build up our communities, but once you have them following you how do you engage them? Our guest Jeffery Hayzeltt, is Chairman of the "C-Suite Network", author of "Hero Factor" and "Mirror Test" as well as Prime Time TV host of "C-Suite with Jeffrey Hayzlett". Jeffery shares why your engagement needs to come from your content, how you can make yourself more appealing as a speaker, and what marketing techniques you should avoid and some tools you might want to try! Jeffery has a lot of valuable information on the C-Suite, but if you hope to work with them we have three questions you should answer first.

In many industries ruthlessness is the norm, especially in real estate. Is it possible to have success by helping others succeed and not focusing on yourself? Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others. Jonathan share the philosophy that took him from selfish to serving others that drives his business and is found in his book. Jonathan and Peter discuss the pros and cons of writing with a ghost writer, and why it takes courage to be a Thought Leader and go against the standard practices in your field. If you want to be effective at serving others we have some tips for how to be a Hero to you Clients.

In the last 2 - 3 years Podcasts have become a huge! How can other bodies of work, like a podcast play into gaining you new business without your actually pitching your content? Our guest Mike O'Toole is the President of "PJA Advertising + Marketing", author of "The Unconventionals " and host of "The Unconventionals " podcast. Mike shares some methods we can use to boost the signal to noise ratio, what some things are we can target when trying to hit our market, and why you should look at your Thought Leadership like a movie franchise and not a newsroom. If this episode has you thinking about what you can do to boost your signal, let us help you energize your marketing!

How does a high school drop out and employee from hell go on to build an accelerator program that helps average people achieve extraordinary results? Our guest Geoff Hughes is a serial entrepreneur and expert in digital marketing with an online course designed to help you gain clarity of vision and scale your business. Geoff tells us how the lessons he learned working in sales led him to building the Accelerator program, how understanding what fulfills you can change everything, and how you need to focus on serving people to be successful. If you are not sure what fulfills you, maybe you should ask the question of what motivates your Thought Leadership?

Are you a victim of network disconnect? Do you go to networking events with the idea of selling your product to people like a cold call telemarketer? Or do you use those events to make connection, build relationships, and expand your sphere of influence? Our guest is Dr. Ivan Misner, the father of modern networking! He is the Founder and Chief Visionary Officer of BNI and author of two dozen books including "Networking Like a Pro" and "Who's in Your Room?" Dr. Misner talks about the various reasons for publishing and which method you should use. He shares how networking has changed over the years and what has stayed the same. In addition Ivan and Peter talk about the fear of having your content stolen and if that is a problem you really need to worry about. If you'd like to build a relationship with Thought Leadership Leverage contact us and let us help you build on the foundations you've started.

Have you ever delayed a conversation even though you knew it was important? Have you made choices that went against what you knew was in your best interest? We do this all the time, but why? And how can we get out of our own way? Our guest Mark Green is an advisor, coach and author of "Activators: A CEO's Guide to Clearer Thinking and Getting Things Done". Mark shares his experience using his powerful tools to help people dig deep and make the right choices. Mark and Peter discuss using experts in other domains, the experience of writing a book with partners, and if a books should be viewed as long or short term project. If you are looking for a partner to help with your book launch strategy add Thought Leadership Leverage's expertise to your team.

Every day we hear the challenges of women in the work force. Being a female Thought Leader can come with many of the same challenges. What can you do to push past those hardships and excel? Our guest Robin Farmanfarmaian is a speaker, entrepreneur, and author of "The Patient as CEO" and "The Thought Leader Formula" and angel investor working with companies in cutting edge technology. Robin has pushed through all the adversity to become a leader in her field and shares how she did so. Robin and Peter compare their views on Thought Leadership, writing a book, narrowing your focus, and analyzing your competition. Robin has an exciting online course to help you start your journey into the world of Thought Leadership. Plus we have tips to help you grab the audiences attention with your Thought Leadership.

It never feels good to fail nevertheless in your career it is going to happen. Are you comfortable with that? Could that story be told in an authentic and vulnerable way to lead to something positive? Our guest Corey Blake is the Founder and CEO of "Round Table Companies" which is a partner in "Conscious Capitalism Press". As a former actor Corey has learned the art of story-telling and uses it as a powerful tool for branding in truly unique ways. Corey reveals his path from Actor to CEO. How the art of story-telling, being comfortable with failure, and focusing on purpose and value over goals has helped him understand what corporations stand for and amplify their creativity. Corey has found motivation for his Thought Leadership through story-telling. What motivates your Thought Leadership?

Speakers Bureaus can open doors and help expand your keynote business; but do you know how to make yourself more appealing and create a positive relationship an agent at a bureau? Our guest Barrett Cordero is the President of "Big Speak" one of the largest and most successful Speakers Bureaus in America. If you are a speaker you'll need to listen to the advice Barrett has for what you'll need to get noticed and booked time and time again. Plus Peter and Barrett talk about how technology has changed the pace for speakers and when is the right time to become a full time speaker. If you are going to get hired you'll need a sizzle reel, check out our tips for making your sizzle reel sizzle!

Taking on the role of CEO and Thought Leader can put a lot on your plate. How do you manage those roles while still making time to listen to your customers and create the content they want? Our guest Jonathan Raymond, is the CEO of "Refound", the author of "Good Authority" and was named one of Ink 100 Top Leadership Speakers. Jonathan shares how he manages the front and back end of his business, the important steps to take to get your business out there, how to avoid false starts, and why you need to think like a product designer when starting out. If you've recently written a Leadership book we have some tips for what you book is going to need from you!

Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship! In addition Allen is the author of "Shift Ahead" and "Brand Simple". Allen explores how to break through the noise in a world where your first impression might be the only one you get. He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect. If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your personal brand?

What strategy do you have to monetize the IP that is in your book after the book is released? Do you have a marketing and sales plan? Our guest Dianna Booher, is the author of 48 books including "Faster, Fewer, Better Emails" and "Communicate Like a Leader" has been published by some of the biggest houses in the world. Today she shares her years of experience getting published, working with agents, and how the relationship with publisher and agents has changed. Plus she shares strategies for monetizing the IP in your book after it is published to drive your career beyond that of an author. One method of taking your IP further is going digital! We have some great advice on digital content creation.

We have so much data available to us, how do you know when it's okay to make a choice that isn't based on data, but on your intuition? Our guest Jennifer DiMotta, is an Ecommerce specialist, speaker, and trainer who uses her expertise to transform strategy and forge new leaders! We talk with Jennifer about the overwhelming amount of data available, how to analyze data, and most importantly take action based on understand the data. She also shares with us how she uses speaking as a vehicle to drive business and how you can develop leadership skills even if your company doesn't offer training. Learn how Thought Leadership Leverage uses data to create a visual case study.

Today speeches need to be more than few funny anecdote, they have takeaways or they won't be taken seriously. So how do you find the balance between information and entertainment in your speaking? Our guest Nick Morgan is the world renown author of "Can you Hear me?" and "Power Cues", the Founder of Public Words a company that helps their clients create and deliver content that will engage, persuade and move people to action. Nick fills this episode with amazing advise on how speaking has changed, how to go from entertainment based speaking to impactful speaking, why you need to engage your audience, and why your personal story could be the key to a real connection with your audience. If you want to share you message with others and need assistance breaking into the speaking arena let Thought Leadership Leverage help.

There is a place for theoretical learning, but how can you produce applied learning in the corporate setting? Our guest Matt Confer is the VP of Strategy and Business Development at Abilitie; a company that provides award winning leadership programs using simulations for leadership development. Matt walks us through how the simulations work, why they bridge the gap between theory and practice, and why even in failure students can learn valuable lessons with their unique programs. After each quarter Matt and his team debrief to see how the program is going. Do you check up on your diagnostics to ensure success?

The curse of the expert is you are always moving to the next level, but where do you go when you've reached the top? Our guest Jeff Gothelf is the Co-author of the award winning book "Lean UX" and author of "Sense and Respond", the Co-Founder of "Sense and Respond Press" and continue to find places to go after reaching the top of the expert pyramid. We explore how Jeff went from author to publisher, the options for publishing that will let you keep a larger portion of the revenue, and how you can use the time between writing a book and it hitting the shelf to generate an audience for it. Check out our 3 tips for a great business book.

Solving your customers problems isn't just about solutions. It is about deep listening. How do you listen to your clients? Do you hear what they are saying and what is not being said? Our guest Oscar Trimboli is the author of "Deep listening: Impact Beyond Words" and is on a mission to create one hundred million Deep Listeners in the world. Oscar talks to us about the art and science of listening and breakthroughs. How you need to schedule time for content creation, really think about distribution, and the different flavors of listening. Oscar invites you to Discover the Five Myths of Listening. Bill Sherman, the COO of Thought Leadership Leverage shares why Thought Leaders need to listen in conversation and not just talk.

The removal of the gate keepers in traditional publishing has opened up the flood gates in a dramatic way that creates a lot of opportunity for new authors. Our guest, Mitch Joel is the Founder of "Six Pixels Group", author of "Six Pixels of Separation" and "Ctrl Alt Delete" and is a visionary, digital expert and community leader. Mitch talks to us about the importance of a strong platform when seeking a traditional publisher, understanding what role they'll play in marketing your book, and why you need to stay true to you voice and care about your audience. If you are writing a business book Bill Sherman has some tips for making your book great!

Today we change lanes and speak with Daniel Blue, Owner and Founder of Quest Education a company helping business owners manage their retirement funds across all 50 states. Daniel uses the methods of Thought Leaders to education his clients about options they did not know they had and grow his business. He tells us which social media platform he uses to reach his audience in an interesting way, how his video content has been effective, and even debunks some retirement fund myths! Daniel has had great success with video content. If you are thinking about making digital content check out our tips on the 3 Stages of Digital Content Creation.

When starting out as a Thought Leader you have to find out what your values are, what your purpose is, and what you stand for? Our guest Claude Silver, Chief Heart Officer at Vayner Media, Emotional Optimist Coach, Manager, and Mentor is going through this process as she begins to develop her own Thought Leader content. Claude discusses what an Emotional Optimist is, how to bring humanity back to the work place, and we ask the questions "Does your content have to be what people perceive you as? How can you change that perspective?" If you are starting out like Claude is contact Thought Leadership Leverage to setup a Strategy session so we can help you reach your long-term goals.

As we transition from 20th century learning to 21st century learning has the way we consume entertainment changed the way we learn? Our guest Jeremie Kubicek, is the CEO of Giant, author of "The 100 X Leader" and "5 Voices" and expert in getting leaders to a higher level. Jeremie breaks down how the event based business has changed and how technology allows big names to come to smaller venues. Plus Jeremie walks us through the concept of on-demand, binge worth education and how assessments are critical. Find out what your leadership voice is by taking the free 5 Voices assessment. If you are looking to bring technology to your content contact Thought Leadership Leverage about having our team help you.

Do you feel stuck or average? Like you'll never break through and reach the maximum potential you have trapped inside? Our guest Brian Bergford, has a degree in Psychology, is a Certified Fitness Instructor and the owner of Bergford Performance System. Brian talks about how he teaches mental training and mindset mastery to driven athletic Executives, CEO's and business owners. Peter and Brian discuss finding your audience when your target isn't easy to find, creating an online course and managing time spent on social media. If you have trouble narrowing in on your target market let Thought Leadership Leverage help.

It seems everyone is getting into the online learning space because technology and bandwidth have made it access for anyone at any location. What many are missing in their learning content is the proper ability to transfer knowledge to the end user in a measurable way. Our guest Jon Tota is a pioneer in online education for corporate training, Co-founder and CEO of Edulence, the creator of Knowledge Link and host of the Learning Life podcast. Jon takes us through the many changes to online education, the value of watching metrics and how you can alter your content based on that feedback, the importance of educational design and how Game Theory can play into having your end users remember to come back time and again! Jon has some free content for our listeners! Download the free Enterprise Selling Handbook today! Jon and Peter talk about the value being able to measure performance in online content. Peter has some advice for measuring KPI in all you do.

Do you know what keeps your clients up at night about the future? Can you offer them the ability to adapt and maintain a competitive edge? Our guest Diana Wu David is a former Financial Times executive, author of Future Proof and adjunct professor at Columbia Business School's EMBA Global Asia. Diana works with global leaders to enhance their ability to adapt, contribute, collaborate and grow. On this episode she discusses the circular effect of content generation, helping people in their 2nd or 3rd act succeed, and how you can gather market intelligence. Discovering your client needs is not always easy but having a Customer Advisory Council can help. Peter tells us what a CAC is and why you might want one.

There is a simple tool we all have at our disposal to spark breakthrough ideas and improve your daily life. The tool is the ability to ask deep and meaningful questions. Our guest Warren Berger is a self professed Questionologist, International Best Selling Author of "The Book of Beautiful Questions" and innovation expert. Warren shares how he spends his time to maximize both his management and creative skills, plus how he built a network and grew engagement before he wrote his book and leveraged that platform while making a book deal. Warren balances his time but do you balance your content? Peter has some tips on the benefits of balancing your content.

Times are changing faster than most people know or are able to respond to. Are you ready to take advantage of these changes or will you be left behind? Our guest Nilofer Merchant, is the author of "The Power of Onlyness" and "The New How". She has been called "The James Bond of innovation" and is on a mission to reimagine a future of work that actually works for all of us. Nilfer and Peter discuss how to decide what you want to do, how to do it, and how to extract value from it, monetization strategies, and how to increase and invest in your brand to get larger returns. Finding the best way to monetize your product can be a daunting task. Thought Leadership Leverage has years of sales experience to help you get off the ground.

Ready, Aim, Fire! It is time to get crystal clear about what you are selling and what the promise the solution you are selling is. Jane Atkinson, is the author of "The wealthy speaker 2.0" and "The Epic Keynote" and host of "Wealthy Speaker Podcast". Jane has worked her entire life to help people answer the question "To whom or what are you devoted?" As one of the top business managers for speakers Jane helps busts some common myths around speaking, asks the what you sales superpower is, and helps tackle the hard conversation of fees and selling when you are both seller and product. Many speakers want to pack all their content into a forty minute keynote. Peter gives some advice on why that might not be a good idea.

Speaker's Agencies no longer control the market. If you are going to go it alone you have an obligation to market yourself to stand out in the crowd. With the ability to self-publish and social media how can you achieve that? Dr. Rick Goodman, is the author of "The Solutions Oriented Leader" and "Living A Championship Life" a consultant, adviser and Certified Speaking Professional. Rick and Peter discuss what it takes to increase the probability of getting noticed and ultimately booked for speaking engagements. Rick shares his unique methods of marketing, networking and moving speaking from a transactional business to an ongoing relationship. If you want to create a dynamic and impactful marketing campaign reach out to Thought Leadership Leverage for help.

The business book genre has a lot of options for readers to pick from. How can you rise above the noise to get noticed and better yet have a successful book? Our guest Tami Holzman, is an Angel Investor, Advisor, Entrepreneur, Brand Ambassador and author of "From C-Student to the C-Suite". Tami opens up about how she laid everything on the table to be open, honest, and vulnerable writing her book and how that allowed her to connect with her audience in a way many business books do not. Tami shares how the skills she learned in previous professions such as being a talent agent, translated into her career as a Thought Leader and how the network she build over time has opened doors for her as she now opens doors for others. Continue to build you own network by adding Thought Leadership Leverage to your rolodex! Contact us about a strategy session for writing, speaking, or marketing!

When starting out as a Thought Leader you need to understand that it takes time to build your audience and get recognition for your content, but there are ways to accelerate that process! Our guest Michael Zipursky is the CEO of Consulting Success, the host of the Consulting Success podcast and author of the Amazon best seller "The Elite Consulting Mind". Michael has been helping consultants elevate their position and accelerate growth. Michael breaks down why you need to have a very clear idea of who your client is and how specific you should get when trying to identify your target market. If you want to make sure your content gets out and is seen contact Thought Leadership Leverage for help with Marketing.

The publishing world is changing at a fast pace as technology evolves and becomes more accessible. Are traditional publishers still relevant? No one knows how the publishing world has changed better than today's guest! Ken Blanchard, is the author of the best-selling book "The One Minute Manager" , "Leading at a Higher Level", "The Simple Truths of Service" and more than 60 other books, is in Amazon's Hall of Fame as a best-selling author, and is one of the most influential leadership experts in the world! Ken shares his decades of experience on the changes to publishing, what you should do if you already have an established platform and how some publishers are changing to stay relevant in this new market. Plus Ken and Peter discuss the unique methods Ken has used to get feedback on his books and the various revision cycles he goes through before taking his manuscript to a publisher. Ken tells us that your content doesn't have to be simple, but it does have to be digestible. We have some additional advise on why complex ideas don't sell.

It is very important to invest in your brand from the get go; but you need to ask yourself if you should be the brand or if you should develop the company as its own brand. Our guest Charlene Li is the Founder of "Altimeter", author of the New York Times bestselling book "Open Leadership" and "The Disruption Mindset" available June 11th, 2019. For the last two decades Charlene has been helping people see the future as a respected adviser to Fortune 500 companies on digital transformation and leadership. Charlene walks us through the process she took in building Altimeter and positioned it to be acquired; how she found a company that suited her requirements, and continues to work with them. Peter asks about how the publishing landscape has changed between her first book 11 years ago and today with a new book on the horizon. Plus, Charlene shares the importance of culture and figuring out what type of relationship you want to build with your audience. Charlene has 5 books under her belt and understand what it takes to have a successful book launch. If you are looking to publish your first book it can be a enormous task. Contact Thought Leadership Leverage to discuss a strategy for your book launch.