Leveraging Thought Leadership

The landscape for being a keynote speaker has changed. Bureaus are being more selective and most speakers booking more than 50% of their engagements directly. With that in mind, do you have a distinct value proposition to attract new clients? Our guest Vince Poscente is an award-winning sales and marketing executive, one of only four people to be inducted into both the US and Canadian Speaker Hall of Fame, best-selling author of The Age of Speed, and an Olympic athlete. We discuss the state of bureaus and how you can create a good working relationship with agents. Vince tells us what the anatomy of communication is and how new speakers can use it to grab their audience and connect in an authentic way. Plus we discuss the power of video and tips for making effective marketing videos. In this episode, we talk about making a video trailer for your speaking. Check out these additional tips for making your Sizzle Reel Sizzle!

In this episode, we continue our look back at some of our favorite guests from 2019. Claude Silver is an emotional optimist who understands and respects the range of emotions we have as humans and sees the positive side of things guides us through how she teaches and inspires with her motto of One Team, One Dream. A simple concept many find difficult to grasp. Charlene Li is a best-selling author, respected speaker, and advisor. She shares with us how creating healthy disruption can lead to creative and meaningful growth. Plus she talks about how speaking goes with publishing and finding the right time to publish. Kara Goldin is the founder of Hint Inc a Healthy lifestyle company where Kara aligns her product with her Thought Leadership. She talks with us about launching a company in a different industry and finding a passion for what you do. Dr. Ivan Misner is known as the "Father of Modern Networking". He shares what the biggest changes to technology are and the advantages we have because of them. In addition, we delve into sorting out what content to give away and how being open with your content is attractive to the public. Daniel Pink is an award-winning, best-selling author and one of the world's most influential management thinkers. He tells us of how his journey started by simply raising his hand. He also shares how hard it is to write a book and the need to do whatever it takes to promote it. This episode is chalked full of great stories and advice. We hope you enjoy it and are excited about the guest we have planned for 2020!

As 2019 comes to a close we look back at some of the best guests we've had on Leveraging Thought Leadership and the incredible advice they've shared with us. Marshall Goldsmith shares with us his incredible story of how he became the World's #1 Thought Leader. From his story, he talks about the things you can do to find your own success. Volunteering, being clear on your mission, and building a strong brand are just some of the topics we discuss. Ken Blanchard is the best-selling author of more than 60 books and one of the most influential leadership experts in the world. Ken tells us why books need to be easy to read and simple to use. Plus we discuss taking your book to various modalities to reach a larger audience. Stephen M.R. Covey is the co-founder of CoveyLink and a sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance. Stephen helps us figure out what market and modalities to take our content to and how you can meet your margin by finding your mission. Brian Solis is the award-winning author of Lifescale, a groundbreaking book that examines the effects of technology on our everyday life. Brian discusses how his research into why he was losing focus and creativity led him in an entirely new direction. Jeffrey Hayzlett is the host of C-Suite with Jeffrey Hayzlett and a leading business expert. He gives a lesson on which metrics to follow and how to find meaning in them. In addition, he presents us with some wise words on getting booked as a speaker and how to make your client's life easier.

It can be easy to get frustrated and disappointed when you don't see early results from your investment of time and money into social media platforms. Growing your audience can be a slow process. You have to determine what your audience wants and what is going to help them. Figuring out these key factors can create an incredible platform you can use to launch any product. Our guest this week is a master of building networks and delivering quality content. Dave Kerpen is a serial entrepreneur who co-founded Apprentice a platform that connects entrepreneurs and CEOs with ambitious college students seeking real-world experience. He is also the Founder of Likeable Local a business that helps small business transform through the power of social media. If that isn't enough Dave is the author of the best-selling books Likeable Social Media and The Art of People, and is a globally-recognized keynote speaker. Dave doles out guidance for how you can build your platform and find your tribe and how you can use that platform to push your Thought Leadership to thousands of people. He walks us through the cadence for posting content and why you should feel obligated to repackage and repost your content often. If you have thousands of followers on a platform you need to understand that less than 5% of them will see the content you post. For this reason, you need to repost and repackage your content. Check out this video where Peter shares why you need to Repurpose Content for New Business Opportunities.

You might think once your book is written your job is done, but the fact is you are only halfway there. The other half is marketing the book in an effective way that will allow you to reach your audience and grow your business. In this episode, our guest Carolyn Monaco is a publishing consultant with 25 years of experience in consumer marketing. She works with business leaders who are ready to reassess their brand, message, and platform. Before establishing Monaco Associates she co-founded a media company for Tufts University and was Marketing Director for Harvard Business Review's book imprint. Carolyn debunks some common myths around publishing and helps budding authors understand what they can expect from traditional publishers, what you'll need to have success self-publishing, and why you need to start beating the drum about your book months before it goes to market. If you're writing your first or fifth book this episode is chalked full of great advice for authors and Thought Leaders! Writing a successful book can mean different things to different authors. Peter shares his insights into finding what success for your book might mean to you.

Small and large organizations alike face a rapidly changing globally interconnected audience with diverse needs. Do you have a strategy and the leadership it takes to stay in constant transformation to meet those needs? Our guest Jennifer Sertl is Founder of Agility 3R, author of Strategy, Leadership, and the Soul and is deeply involved in contributing to her local Rochester and is a leader in Corporate Consciousness - the convergence of neuroscience and existential philosophy. Jennifer explains how pattern recognition plays a big part in her ability to transform as the needs arise. We discuss how Jennifer gets clients to identify the three most important strategies that zero in on what they do and create behavioral branding. Plus we discuss staying focused, getting the most out of Twitter, and valuing the abilities that come easy to you. Just like you have to zero in on what you do, you have to zero in on who you do it for. Peter talks more about getting laser focus on your target markets.

One of the most challenging parts of Thought Leadership is taking your content to market? Most Thought Leaders are experts at taking their ideas and presenting it in a way that will help people, but many have no experience in how to sell those ideas. In this episode we take a look back at some of the great advice our guests have given for Content Marketing! Nadia Bilchik walks us through why you need to have online credibility to validate your brand, how being available on multiple platforms will help with that and why your online presence needs to be crystal clear about what you do. Shep Hyken shares how you can use established platforms to give your content an edge and why going for a month to month subscription model might be better than getting a big one-time payment. Phil Gerbyshak tackles the challenge of marketing your speaking engagements. We discuss speaking for free but still extracting value, the importance of saying no thanks, some tips on what you should and should not include in your keynotes. If you are struggling to reach your target, let Thought Leadership Leverage bring their marketing experience to the table and help you find success.

What would you do if you were in two consecutive accidents and had to rehabilitate your whole body? Even learn to walk again? Would you take that experience as an opportunity to create a blueprint for others to learn from your pain? That is exactly what our guest did! Katy Kvalvik is the founder of Southwestern Empowerment, creator of the Harmony Method, host of the Harmony Method podcast and a certified executive coach, board-certified health counselor, certified trainer of Neuro-Linguistic Programming, a certified yoga instructor, and business mentor. Katy joins us to share her journey to developing a flexible blueprint that can lead to healthier work-life harmony. Katy explains the process she took to make the program, the choices she made in how to present it, and the importance of establishing face to face contact with your clients. Something that is often forgotten in our online driven world. If you are looking for empowering tools and strategies to elevate performance in your home and work life this is the episode you are looking for. Katy spent a lot of time finding the right medium for her message. Peter shares some Market Strategy for helping you find the medium that is right for you.

If you struggling to manage your time and increase your productivity you might want to consider using some new technology to get where you want to be. Our guest Corbin Ball is the founder of Corbin Ball & Co, one of the oldest firms dealing with meeting planning, tradeshow, and event technology. He has written literally hundreds of articles on the topic and was inducted into the Events Industry Council Hall of Fame in 2018. Corbin shares his passion for helping people understand complex ideas in fun and coherent ways. Peter asks Corbin about what speakers need to focus on while not on stage, methods you can use to get your name out there and how to transition your content to social media. If you want to stay a step ahead of everyone else in the event technology scene this is the episode for you! Corbin shares why niche marketing can help speakers stand out. In this video Peter shares some thoughts on Finding Your Niche.

Are you struggling to grow your online customer base, but tired of dealing with the same profit based marketers? Meet our guest Andrew Gottlieb! He is the Founder and CEO of No Typical Moments. A company not only focused on online customer acquisition but on working with companies looking to advance humanity and leave the world a better place. Andrew shares how he found the balance between profit and purpose. We discuss the key questions you need to ask when seeking to grow your online market and how being purpose driven can manifest itself in the clients you take, the people you hire and even the language you should use. Purpose is a large part of what drives our Thought Leadership. Peter shares some advice for what you can do if you are starting to lose faith in your business, mission, or passion?

Daily it feels we are under pressure to succeed and deliver results in the face of unprecedented challenges. Do you have a strategic plan in place to rise to the top and make a difference? Our guest R.T. Stokes is a certified high-performance coach, author of the Relentless Rise, and a well-known speaker. R.T. discusses how his three-part process of purpose, vision, mission come together to create a cycle of success. How you can use social media as a laboratory for research and not just broadcasting. Then we discuss publishing and how you can maintain better control of your book with self-publishing. If you are want help developing your purpose into meaningful life missions check out the Purpose Bound Playbook App! Plus we have some extra tips for grabbing your audience's attention on social media or in building other content.

How much of your time do you spend creating new content? Does the process of trying to keep fresh content on the growing number of online platforms have you feeling like you are spinning your tires? Maybe it's time to repurpose the content you have and get the most out of your energy. Our guest Amy Woods is the Founder and CEO of Content 10x, the author of Content 10x, the host of the Content 10x podcast and an expert in content repurposing. Peter and Amy have a candid discussion about how to squeeze your content for all it is worth! They delve into how you can take a single piece of content like a podcast and stretch it across various platforms and modalities to reach new audiences. They ask the question is it better to use the platform that is new and hot or stick with the method you are most comfortable with? Finally, we discuss the discipline it takes to stay on message and why consistency in schedule and message of the content you deliver is so important. We talked a lot about repurposing content, but we have a little more to say on the topic in this video that we actually repurposed!

We often have a tendency to push the small things off until they become larger issues that end up taking more of our time and energy. What can we do to tighten the lug nuts before they fall off? Our guest Rocky Romanella is the President & CEO of 3Sixty Management Services, author of Tighten the Lug Nuts and a top Keynote Speaker. Rocky talks to us about his book Tighten the Lug Nuts, how it came to be and how he found his voice in Joe Scafone. We discuss what sort of legacy you can leave behind, Rocky's transition from corporate executive to Thought Leader, plus we discuss tips for making your keynote a success. Diagnostics are a great way to make sure your Lug Nuts are tight! We have some advice for checking up on your diagnostics you'll find helpful.

51% of the US population listen to podcasts. That is a massive audience you could tap into. With 750,000 podcasts out there how can you get your voice heard and not fall victim to "podfade"? Our guest Ginni Saraswati is an Award winning journalist, Founder of Ginni Media, and host of The Ginni Show podcast. When clients want to start a podcast Ginni asks "Why?" the answer to that simple question can help lay the groundwork for the frequency of your show and allows you to set reasonable goals. Plus Ginni and Peter discuss what metrics you should pay attention to, options for monetization, and tips for repurposing your content. We discuss the importance of repurposing content to maximize your reach. For more on the topic check out this video on repackaging your content.

We are excited to celebrate our 170th episode with the #1 executive coach in the world Marshall Goldsmith! Marshall is a World-renowned business educator and coach, best selling author of such books as What Got You Here Won't Get You There and How Women Rise and the master of helping successful leaders achieve positive lasting change. Marshall and Peter discuss the need to focus your expertise to build your brand, making successful partnerships, the long game of social media and so much more! Check out some additional tips from Peter for building your personal brand.

Social Media is one of the fastest ways to grow your audience and reach new clients. With so many different choices how can you figure you where you need to be and what content to be sharing on what platforms? Our guest Beth Granger is the CEO of Beth Granger Consulting, a firm that helps organizations and individuals learn social prospecting and social media platforms. Beth shares her advice for discovering the platform and content that will work best for you. We discuss why you should not use social media networking to make cold calls or sales pitches and the advantage of experimenting with new content like LinkedIn Live! Keep up to date with all Beth has to offer by joining her mailing list. Expanding your reach on social media often means creating digital content. Make sure to check out our tips for creating great digital content!

Being a woman in the Thought Leader space can introduce unique challenges that can be difficult to navigate. Can being part of a minority group also present unique opportunities? Our guest Rita McGrath is the best selling author of Seeing Around Corners, a sought out speaker, a professor at Columbia Business School and leader for innovation and growth in times of uncertainty. Rita joins us for an insightful conversation around being a female author and speaker. She shares her personal experience co-authoring and avoiding getting stuck in the role of women's leadership when her knowledge and content works corporate leaders regardless of gender. If you don't want to get mislabeled you'll need a clear brand. Check out our tips for building a solid personal brand.

Most people don't think strategically. Speakers focus on the fee. Authors on their book. Should Thought Leaders be thinking wider and seeking multiple ways to monetize their content? Our guest Cameron Herold is the Founder of the COO Alliance, author of Double, Double and Free PR and is world renown as the CEO Whisperer helping entrepreneurs achieve their dreams. Cameron shares some of his knowledge as a lifelong entrepreneur working in the small to medium size enterprise space. Cameron and Peter how to avoid going broke as a speaker, tips for maximizing your marketing, and why you need to be thinking about multiple modalities. Cameron has a passion for helping CEO's find success. If you want to make the most out of any meeting with members of the C-suite we have some additional tips for you.

What is the DNA of greatness? What are ordinary people doing to achieve success? Can greatness be as simple as emulating those who have been successful and being dedicated to producing quality work? Dan Waldschmidt is the Co-CEO of Edgy Inc, Author of Edgy Conversations, an extreme athlete and elite strategist helping businesses across the world achieve greatness! Dan shares how he turned his blog into a book but only after shooting down four book deals to ensure his book was the exact vision he wanted. Plus he tells us about his edgy marketing maneuver that paid off in a big way, and why your book needs to be more than an oversized calling card. Dan uses his energy and edginess to grab the attention of his audience. How can you grab an audience's attention with your Thought Leadership?

Finding success as a Thought Leader can be difficult if you are unable to get your message out to your audience. Whether you are looking to book more speaking engagements, launch a new book, or start a podcast hiring a PR firm can help you fast track your success. Our guest Sarah Wilson is the Founder of Pop Communication a firm excelling at book launch management, public relations, speaker management and more! Sarah has valuable advice on what you should be asking a PR firm before signing on with them. We discuss why the customization of services is ideal, how you can discover the modality that will work best for you, and what expectations you need to set when launching a book. If you want your book to stand out in the crowd but need help finding a strategy Thought Leadership Leverage can help you.

Our guest Dan Janal is one of the founding fathers of internet marketing and publicity. He is President of PR Leads to Profit and author of best-selling books including Write your Book in a Flash and Risky Business. Dan is currently focused on being a book coach, developmental editor, and ghost writer. Wouldn't it be great to have a session with Dan to get his advice for your next book? This episode is exactly what you are looking for! Dan joins us to share how stories are important regardless of the type of book, why writing a book isn't a solo job, how you can research to ensure your book hits the mark and so much more! In addition to all of Dan's incredible advice we want you to know the 3 Things Your Book Needs from You.

Most people don't grow up wanting to become a public speaker. Their careers teach them lessons that become valuable to others and eventually they want to pass that knowledge on to help others. Our guest William "T" Thompson is a world renowned keynote speaker. As an entrepreneur, Air Force and commercial pilot, lawyer, and President CEO of the Association of Graduates of the United States Air Force Academy William has mastered many fields and has spent years passing his expertise on to others. Captain T shares his journey, the changes to the speakers industry he has witnessed and what it takes to stand out as a keynote speaker. If you are starting to break into the professional speaker space, Thought Leadership Leverage can help your career take flight!

If you are in a professional services firm and your are not using the tools of a Thought Leaders you are probably leaving business on the table. What tools should you develop to ensure clients clean their plates and come back for seconds? Our guest Bill Coletti is the Founder and CEO of Kith a reputation management and crisis decision making firm and the author of Critical Moments. Bill walks us through his decision to write Critical Moments and what his expectations were from getting the book published. We chat about what doors having a book can open, how Bill turned a years worth of webinars into the foundation for the book and who he brought in to help with the process. This episode is chalked full of great advice for anyone looking to publish and take their Thought Leadership to the next level. For additional tips for making a great business book check out this video!

Gone are the days of travelling to multi-day courses. Now we find our advancements through e-learning. How do you design a course that solves a legitimate problem and gives you audience some quick victories? Our guest Jonathan Denwood, the CEO of WP-Tonic a company focused on eLearning for healthcare and business consultants making online content via WordPress. Jonathan gives us the low down on what you need to do before you even start to make your online content. Once that is in place you can use all the great advice Jonathan and Peter share to make smart moves developing your content, finding your audience, and most importantly properly market that content to them. Building digital content can be complex and time consuming. You have to do as much research as possible before you dive in. Start with our 3 Tips for Digital Content.

Thought Leadership doesn't have to be about brand new content. It is about adding a unique and different perspective to the conversation that takes the entire body to the next level. Our guest Steve Farber is the Founder Extreme Leadership Institute, author of the best-selling book Greater than Yourself and his newest release is Love Is Just Damn Good Business. Steve has been working with organizations that are devoted to cultivation and development of extreme leaders in the business community. We discuss how mentors can give us access to a platform, discovering how your viewpoint can elevate the conversation, and how love is a fundamental part of quality leadership. Thought Leaders often get hung up on getting their content out. They fret over if the tone or message will come across as intended. Peter has some great advice for getting your content just right!

Starting out you can be unsure of yourself and your skills. This can cause you to under price yourself, miss out on certain clients, and hinder growth. Our guest Michele Molitor is the CEO and Founder of Nectar Consulting, co-author of the best selling book Break Through Healing and rapid transformation therapist. Michele shares her experience helping business owners and executives discover what is holding them back and teaches them the skills to move forward. We discuss building confidence, knowing your true value, and finding your target market. Putting your content out in the world can be a hard step to take. Thought Leaders often feel like the content is never good enough. We have some advice for anyone that is insecure about the quality of their content.

On the path to becoming a Thought Leader you are going to invest in a lot of things. A team, marketing, and even your own development. How can you figure out what is going to pay off and what will not? Our guest Dave Sanderson is the President of Dave Sanderson Speaks, author of Moments Matter, a TedX speaker, and the last passenger off the Miracle on the Hudson. Dave shares how a single moment on a plane in the Hudson caused Post Traumatic Growth and changed the path of his life forever. We delve into transitioning from a day job to being a Thought Leader. Dave has plenty of tips for those just starting out that could speed your progress and help you avoid the pitfalls he had. Building solid content can be hard to do and leave you staring at a blank page struggling for inspiration. Check out our tips for ending the tyranny of the blank page.

Many Thought Leaders are capable of making great content, but stumble when it comes to taking their product to market. If you are not able to properly market your work it is never going to hit the audience you need. Our guest Bill Bice is a serial entrepreneur, partner at Verge Fund and CEO of Boom Time a marketing technology firm. Bill shares how content driven marketing can be the most effective thing you can do and how you can use the data from various platforms to see your customers journey across all of your channels. Plus he shares how you can use that data to refine your content and methods for staying relevant to past and future clients. If you want to ensure successful marketing you'll need a team with experience finding your target audience. Let Thought Leadership Leverage be that team!

Have you ever been faced with a decision you have both the talent and experience to deal with but still find yourself unable to make a choice? Being overcome with indecision is a problem members of the C-Suite can not afford. Our guest Linda Henman, Founder Henman Performance Group and author of The Merger Mindset, Tough Calls, and an expert in helping those on the C-Suite make the choices they can not afford to get wrong. Linda discusses the barriers that form that stop us from making good choices and how we can break through them. She shares the importance of having a mentor and the need to continually invest in your own development to ensure success decade after decade. Being part of the corporate procurement process involves many big decisions. If you are going to be involved you should read our survival guide for that process!

Every organization is bound to face a crisis at some point. How will your respond when it happens? Do you have a crisis management plan in place? Is your organization crisis ready? Melissa Agnes is the President and Co-founder of Agnes + Day Inc, a Tedx speaker, author of Crisis Ready, and leading authority on crisis preparedness, reputation management, and brand protection. Melissa joins us to discuss the importance of being Crisis Ready! She shares how as a young entrepreneur she found ways to get her content out without a big marketing budget. How she landed a TedX talk and the value of having a skilled team surrounding you. As a TedX speaker Melissa know what it takes to be successful. We can help you reach new levels of success with your speaking and reach a wider audience.

Blogs and online columns have replaced the monthly magazine, but are the skills required to be successful different? How can writers keep the pace that being online demands while keeping a high quality of writing? Our guest Joe Nocera is the best selling author of Indentured and A Piece of the Action, a Bloomberg columnist, and creator of the hit podcast The Shrink Next Door. Joe has been an author and content creator for decades and has experienced the shift from print media to online. He talks with us about what skills are needed to bridge the gap and how to keep up with the frantic online pace. Joe also tells us about how the podcast format revived a long dead story and the challenges of taking the story from the long form written format to an episodic podcast. Joe has mastered taking his content from one modality to another. If you are having trouble making new products out of existing content let Thought Leadership Leverage help.

Ask anyone and they will tell you education is a top priority for their children and loved ones. Yet the young in America continues to fall further behind in global rankings. What can we learn from how other cultures systems and help give the next generation the edge they need. Our guest Teru Clavel is an education expert, public speaker, and author of World Class. Teru shares her story of having lived around the world with her children and getting to experience the education system of other cultures first hand and how returning to the states opened her eyes. Learn how Teru got her book published by breaking all the rules! Don't miss Teru's appearance on the Today Show! If you want to join the movement for better education don't miss this episode! Learning can come in many forms. Learn how the old standard has changed and what Micro Learning is from Peter!

There is a misconception that you have to choose between being ethical and being successful, but catastrophic mistakes can happen to even the biggest corporations when you don't have a culture of ethics. Our guest Rabbi Yonason Goldson is a Tedx speaker, Author of Fix Your Broken Window, and the Director of Ethical Imperatives. Yonason shares with us his journey across Europe to the Land of Israel and how he became a teacher, then transitioned into the world of Thought Leadership. Peter asks how Yonason has figured out his content, market, and how to monetize it all. Yonason's road to Thought Leadership was a long one like many Thought Leaders. We have some advice for those starting the path to Building a Content Business.

Business can change at a breakneck pace. How can you transform your leadership and organization to create breakthrough results at a speed that will allow your business to keep up? Our guest Mark Samuel is the CEO of IMPAQ, an award winning speaker, and author of B State and Creating the Accountable Organization. Mark discusses how we can use cross functional accountability to break down barriers and solve problems across the entire organization, how we can create an environment where we can count on each other and still be humans who make mistakes. When we talk about accountability, at its core, we're talking about focused behavior change. Peter has some advice on Behavioral Accountability

Do you know what your purpose is? What is the story you want to put out to the world? What is the story of your organization? Our guest Martin Rutte is the President of Livelihood, New York Times best-selling author of Chicken Soup for the Soul at Work and Project Heaven on Earth. Martin asks the question "What is Heaven on Earth to you?" We explore spirituality in the work place, how our story connects us and how we can change the story of our organization for the better. Martin is offering a free e-course One Week to Simply Begin Creating Heaven on Earth for our listeners. Often times Thought Leaders are their own brand. If you want your story to be your brand we can help you create a lasting strategy to make that happen.

It is almost unavoidable that technology is going to be part of our daily lives. What is the impact and potential of technology in our lives? How can we rewire our brain to mange it all in a healthy and productive way? Our guest Brian Solis is the Principle analyst at Altimeter Group, a keynote speaker, and author of Lifescale and X: The Experience When Business Meets Design. Brian shares his journey through the years of technological advances and his role in the silicone valley. We dive into how companies use persuasive design, the long term effects of it, and how we can use content in Lifescale to better manage our digital time to live a more creative, productive, and happy life. Brain has spent years researching the facts behind his newest book Lifescale If you have content you need assistance researching consider making Thought Leadership Leverage part of your team.

Taking your content from a book or video to a speech can be more difficult than it sounds. Finding the right flow and information to include can get overwhelming Even if you are a gifted speaker there is a lot of benefit you can get from a speech writer. Our guest J.T. Compeau is the Founder "Content Interpreter" and a consultant who helps Thought Leaderships get their public speaking to a higher level. J.T. lays out his frame work when working with a client and tells us what to look for when seeking a speech consultant. J.T. also shares what should be in a great speech, what to avoid, and some of his philosophies around speech writing. In addition to J.T.'s great advice we have some tips to ensure audience engagement at your next keynote.

When building a platform what methods can you use to connect with your audience and provide value? How can you determine which platform is going to be best for you? Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape. Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are going to hire a firm to help with your social media. When you are creating content you want it to provide value but you also need it to memorable. Peter has some tips for making your content sticky.

Businesses want to sell as much directly to the consumer as they can, but you can't ignore the online outlets. How can you use data to tackle the problem? Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and "The New Elite" and one of the world's leading experts on consumer insights and digital trends. Stephen tells us how people are drowning in data but starved for insights. He shares how we can use data to tell stories that connection emotionally with our audience and how the broader forms of consumer behavior can inform specific marketing actions. With access to so much external data it can be easy to not look internally. Have you given yourself a diagnostic check up lately?

Have you ever been presented with a stack of data that makes you feel like your eyes are going to fall out? Is there a way to receive that data in a meaningful way that you can understand? Our guest Dr. Stephanie Evergreen is the CEO of "Evergreen Data", author of "Effective Data Visualization", "Presenting Data Effectively" and the expert in data visualization. Stephanie shares her journey from academic to Thought Leader and the challenges in moving between the two. She discusses with Peter how she got a book published and the doors having the book opened for her. This episode is chalked full of great tips for academics, Thought Leaders, authors, and speakers so be sure to listen in. With so much data out there it can be hard to find the insights into it. Peter has some thoughts on how to find the right insight.

There are lots of tools we can use to build up our communities, but once you have them following you how do you engage them? Our guest Jeffery Hayzeltt, is Chairman of the "C-Suite Network", author of "Hero Factor" and "Mirror Test" as well as Prime Time TV host of "C-Suite with Jeffrey Hayzlett". Jeffery shares why your engagement needs to come from your content, how you can make yourself more appealing as a speaker, and what marketing techniques you should avoid and some tools you might want to try! Jeffery has a lot of valuable information on the C-Suite, but if you hope to work with them we have three questions you should answer first.

In many industries ruthlessness is the norm, especially in real estate. Is it possible to have success by helping others succeed and not focusing on yourself? Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others. Jonathan share the philosophy that took him from selfish to serving others that drives his business and is found in his book. Jonathan and Peter discuss the pros and cons of writing with a ghost writer, and why it takes courage to be a Thought Leader and go against the standard practices in your field. If you want to be effective at serving others we have some tips for how to be a Hero to you Clients.

In the last 2 - 3 years Podcasts have become a huge! How can other bodies of work, like a podcast play into gaining you new business without your actually pitching your content? Our guest Mike O'Toole is the President of "PJA Advertising + Marketing", author of "The Unconventionals " and host of "The Unconventionals " podcast. Mike shares some methods we can use to boost the signal to noise ratio, what some things are we can target when trying to hit our market, and why you should look at your Thought Leadership like a movie franchise and not a newsroom. If this episode has you thinking about what you can do to boost your signal, let us help you energize your marketing!

How does a high school drop out and employee from hell go on to build an accelerator program that helps average people achieve extraordinary results? Our guest Geoff Hughes is a serial entrepreneur and expert in digital marketing with an online course designed to help you gain clarity of vision and scale your business. Geoff tells us how the lessons he learned working in sales led him to building the Accelerator program, how understanding what fulfills you can change everything, and how you need to focus on serving people to be successful. If you are not sure what fulfills you, maybe you should ask the question of what motivates your Thought Leadership?

Are you a victim of network disconnect? Do you go to networking events with the idea of selling your product to people like a cold call telemarketer? Or do you use those events to make connection, build relationships, and expand your sphere of influence? Our guest is Dr. Ivan Misner, the father of modern networking! He is the Founder and Chief Visionary Officer of BNI and author of two dozen books including "Networking Like a Pro" and "Who's in Your Room?" Dr. Misner talks about the various reasons for publishing and which method you should use. He shares how networking has changed over the years and what has stayed the same. In addition Ivan and Peter talk about the fear of having your content stolen and if that is a problem you really need to worry about. If you'd like to build a relationship with Thought Leadership Leverage contact us and let us help you build on the foundations you've started.

Have you ever delayed a conversation even though you knew it was important? Have you made choices that went against what you knew was in your best interest? We do this all the time, but why? And how can we get out of our own way? Our guest Mark Green is an advisor, coach and author of "Activators: A CEO's Guide to Clearer Thinking and Getting Things Done". Mark shares his experience using his powerful tools to help people dig deep and make the right choices. Mark and Peter discuss using experts in other domains, the experience of writing a book with partners, and if a books should be viewed as long or short term project. If you are looking for a partner to help with your book launch strategy add Thought Leadership Leverage's expertise to your team.

Every day we hear the challenges of women in the work force. Being a female Thought Leader can come with many of the same challenges. What can you do to push past those hardships and excel? Our guest Robin Farmanfarmaian is a speaker, entrepreneur, and author of "The Patient as CEO" and "The Thought Leader Formula" and angel investor working with companies in cutting edge technology. Robin has pushed through all the adversity to become a leader in her field and shares how she did so. Robin and Peter compare their views on Thought Leadership, writing a book, narrowing your focus, and analyzing your competition. Robin has an exciting online course to help you start your journey into the world of Thought Leadership. Plus we have tips to help you grab the audiences attention with your Thought Leadership.

It never feels good to fail nevertheless in your career it is going to happen. Are you comfortable with that? Could that story be told in an authentic and vulnerable way to lead to something positive? Our guest Corey Blake is the Founder and CEO of "Round Table Companies" which is a partner in "Conscious Capitalism Press". As a former actor Corey has learned the art of story-telling and uses it as a powerful tool for branding in truly unique ways. Corey reveals his path from Actor to CEO. How the art of story-telling, being comfortable with failure, and focusing on purpose and value over goals has helped him understand what corporations stand for and amplify their creativity. Corey has found motivation for his Thought Leadership through story-telling. What motivates your Thought Leadership?

Speakers Bureaus can open doors and help expand your keynote business; but do you know how to make yourself more appealing and create a positive relationship an agent at a bureau? Our guest Barrett Cordero is the President of "Big Speak" one of the largest and most successful Speakers Bureaus in America. If you are a speaker you'll need to listen to the advice Barrett has for what you'll need to get noticed and booked time and time again. Plus Peter and Barrett talk about how technology has changed the pace for speakers and when is the right time to become a full time speaker. If you are going to get hired you'll need a sizzle reel, check out our tips for making your sizzle reel sizzle!

Taking on the role of CEO and Thought Leader can put a lot on your plate. How do you manage those roles while still making time to listen to your customers and create the content they want? Our guest Jonathan Raymond, is the CEO of "Refound", the author of "Good Authority" and was named one of Ink 100 Top Leadership Speakers. Jonathan shares how he manages the front and back end of his business, the important steps to take to get your business out there, how to avoid false starts, and why you need to think like a product designer when starting out. If you've recently written a Leadership book we have some tips for what you book is going to need from you!