Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Layfield has uncovered a huge opportunity that many businesses may not yet be aware of, particularly with software as a service, which has become part of almost every company’s operations. His AI combs through the data to tell you if you have multiple software overlapping, and which one best benefits your business.In this episode, take a look into Layfield’s brilliant thinking and learn some insightful lessons from his startup journey.Business leaders who rely heavily on software as a service will certainly relate to the discussion here. You’ll also learn a great deal about reducing operating expenses, and explore some out-of-the-box ideas. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Most online advertisements are considered good or acceptable. They're permitted to be there, and that website is making revenue off the ad space. Clean.io works to protect against malicious advertising, aka malvertising.Almost anyone can buy ads on websites. It’s the small percentage of malvertising that can ruin a website’s user experience. Matt talks about what the culprits behind the malvertising seek to gain.It has become an evolving cat and mouse game - bad ads and protecting against the bad ads. Both sides are seeking more sophisticated and strategic means to their objectives. Matt tells his story of becoming CEO, having joined in after the five founders. He provides more insight into the company and its future and finishes with sage advice for young entrepreneurs. If you're a publisher or e-commerce merchant wanting to safeguard your online user experience, reach out to Matt through email: [email protected] more and say hello at LeadersOfB2B.com

David shares how Tenbound came to be, seizing the insatiable demand for sales development. David transitioned from a 20-year corporate background and now talks about his lessons learned while venturing into entrepreneurship. Are outbound sales for every business? When is it best to outsource sales? What considerations should be factored into this decision? David is an expert in the field and gives essential insights on the matter. Where do you see AI and machine-based applications taking the sales space? David hypothesizes advancements in tech, what to keep an eye out for, and its usage in sales. He grounds the present situation with AI and doesn't believe AI will replace relationship development or human creativity anytime soon. It could, however, be used to enhance it. Listen in now to hear more from David, including the advice he would have given to his younger self.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Kartha talks about how he laid out the groundwork for scaling through transparency and culture-setting from the get-go. He also shares how a great product with customized features needs to transform into a more scalable product to make a deeper impact on the market and reach more customers. Kartha’s approach from due diligence in finding the right investors and partners, down to setting expectations with his employees, and even to his own self-realization of mistakes and course correction, all boils down to honesty and transparency. His success is highly attributed to this tenet and he has scaled up the company in a very successful way through this approach.Any founder who has an amazing product can learn a lot from Kartha with his approach to scaling growth from delegating work, finding the right investment partners, and gearing up your workforce to have the right culture and mindset.Goworkspace.comVivek Kartha on LinkedinWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

In this episode, Vincent explains how his company has been able to achieve success among a very niche group of prospects and clients. Rather than funding or resources, Founders Workshop clients all share a specific mindset. They are eager to take a process-oriented approach to app development.Vincent also shares the sales process Founders Workshop uses to help identify the right clients. He discusses the challenges of turning down clients that are a poor fit and how Founders Workshop is tweaking its marketing strategy to focus on relationships and referrals.Founders and business leaders will be particularly interested in Vincent’s discussion of proactively evaluating and adjusting the company’s reputation and mission. Leaders must be open to acknowledging when things are not working and work collaboratively to improve.Connect with Vincent Serpico on LinkedIn or Twitter @SerpicoDEV and visit FoundersWorkshop.com.

Kris Kelso, keynote speaker, executive coach, and author of the book “Overcoming the Impostor” talks about his inspirational journey that started off in the halls of the corporate world.Seeking to make a difference after experiencing the difficulties of working with a dysfunctional organization, Kris sought to make a difference by moving up the corporate hierarchy so he could positively affect culture by influencing the top-level.His success enabled him to pivot his career as an executive coach and establish his authority in his field by writing a book. He talks about Impostor Syndrome, a phenomenon that erodes people’s confidence and belief in themselves by discrediting their achievements and comparing themselves to others. He opens up about how he works to overcome this and how he seeks to share this through his book. All of us have some form of doubt about our capabilities brought on by our failures. This insightful conversation tackles this head on and imparts a positive learning on how to move things positively.Overcometheimpostor.comKrisKelso.comWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com

Have you applied for a credit card, submitted a job application, rented an apartment, or tried to buy or rent a car? Yes? Then you’ve had a business that ran an evaluation on you. This evaluation is the gatekeeper to a yes or no, but how does it work?In this new episode of Leaders of B2B, Jake Jorgovan interviews Shmulik Fishman, CEO and Founder of Argyle. Shmulik began Argyle from an idea he’d had while working at his previous company. He was sifting through thousands of job applications with high turnover. The cumbersome process of evaluating employment eligibility struck a chord, which gave him the idea to seek out and streamline this process.Shmulik shares the behind-the-scenes of Argyle, like sales challenges and the process of running a credit score. He posits how a world could work without a credit score, admitting that that is the ultimate aim of his vision.Listen in now to learn all this and more.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Frank Shultz, CEO and Founder of Infinite Blue, joins Ledge in this episode for a productive discussion on business continuity. “We think of it in terms of loss of staff, loss of facilities, loss of technology, loss of a critical third-party vendor.” Frank and his team plan for the maximum impact to best prepare and respond to disaster scenarios. He shares that the tenacity to be very fluid in responding has been instrumental in his company’s success.On cyber defense, Frank outlines the challenge of adapting remote working. It’s thinking about casting a net for risk protection. Does the net extend to your home? For companies concerned with budget, Frank responds to find the optimal solution. Is that an acceptable risk? Where is the problem that needs to be solved?Listen in now to learn all this and more.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com

The world as we know it is gearing up for more artificial intelligence offerings and automation. From customer experience interactions to order management, AI has already taken a foothold and newer trends are emerging with smarter features.Anne Cheng, Founder of Supercharge Labs, is taking on the AI challenge head-on. She is building her tech company in the sales space, particularly in lead generation.Many sales experts know that lead generation is vital to the lifeblood of any organization’s sales process. It is also the most labor intensive, taking up teams who spray and pray their way into brute force prospecting. Cheng’s solution uses AI combing through psychological profiles based on numerous Internet footprints to create the highest hitting lead list for businesses.Anyone with a hankering for learning the latest and most innovative in the world of AI will find this video about the related, ever-evolving tech a delightful treat.Superchargelabs.comhttps://www.linkedin.com/company/superchargelab/[email protected] to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com

This episode features the journey of a startup visionary and goes into the inner workings of a platform many startups and companies are familiar with.Vinay Patankar, Co-founder and CEO of Process Street, a process and workflow SaaS platform that has grown and received generous funding to grow, guests in this podcast. Process Street has contributed to the transformation of the world’s working economy towards a remote model. Vinay talks about how his personality has taken him to many cities and many companies. He also elaborates how his nomadic lifestyle prompted the idea for Process Street. The conversation goes deeper into how processes, projects and their management can exponentiate your business’ growth when you know how to empower people using technology. Any startup founder or company working with multiple teams, especially remote ones, on processes will find this video very insightful and educational.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com

AppBind is a cloud-based billing system that allows agencies and customers to have a better, more trustworthy relationship by solving the issue of who pays for software subscriptions while the service is being developed. The solution is simple yet badly needed, as it solves problems of customer onboarding and who pays for what.Sunir also goes on to talk about how his journey as an entrepreneur and startup guru has expanded beyond business and into the human realm. A firm believer in helping others and paying it forward, he has built a network of entrepreneurs in the Cloud Software Association to help startups and people who need advice and experience.Learn more about trends in software and technology with Sunir Shah. His approach to helping others in the field and staying calm as you grow your business is great advice for any entrepreneur or startup founder. CloudSoftwareAssociation.comAppBind.comWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com

This episode goes down memory lane to the 90s, when IT was both exclusive and expensive, with data centers and colocation facilities. He talks about evolving technology then moves onto apps and cloud computing. Kozman’s formula to counter the ever-changing ebbs and flows: focus on the people you have rather than the technology.This formula has worked. They have consistently grown and been successful for the last 20 years - and they’re still going strong. They continue to take the lead with their emphasis on Agile methodologies and a Lean approach to their IT-managed services.Any startup founder or business leader will find this episode inspiring, especially as they take on ideas to sustain their business over the long-term. Kozman is very focused and his people-centric approach is a best practice worth learning about. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.comResources:Sherifkozman.comExtremesolution.com

Twenty+ years of working with the leadership of large-scale enterprises carries benefits, yet the question still exists: What is the industry’s security space?In this episode of Leaders of B2B, Ledge interviews the CEO of Clear Skye, John Milburn. Clear Skye is a software company that optimizes identity governance and administration.Paraphrasing John, the average enterprise has over 300 different applications, each with its own set of passwords, often differing by state or region. Then you multiply that by tens of thousands of employees. The picture becomes more evident of the need for this industry security software.John shares challenges he has faced in his career and continues to meet today. He emphasizes the difficulty of leadership agreeing on how differing departments manage accessibility.John gives insights into how he and his company define success. Listen in now to hear more from John and his unique principles and recommendations. Expect valuable takeaways from this episode.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Derek’s love for computers and software stuck with him. Naturally, he began working in sales, marketing, and accounting within the technology space.Explainify is now able to produce videos in a few weeks that used to take nine months just five years ago.“I’d say the true value in what we do is we build brand awareness and brand legitimacy, through high-quality videos that drive action.”Derek shares fascinating insight into their customer-centric approach. He accredits this mentality to the success Explainify has seen through the pandemic.Listen in now to hear Derek's tips on creating optimal workflows, and how he creates his own luck. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

“It’s about a million times more dense than conventional electronic media, in terms of storing data.” With tech, it’s always smaller, cheaper, better, faster. Exploring DNA storage could redefine how we think about storing data.Dave dives deeper into DNA applications in the tech space. He posits discussions on AI, quantum computing, and more. Before closing, Dave invites others in related fields to reach out and discuss.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

Her role at the company, which takes pride in being an expert at transforming organizational performance and teamwork through its platforms that maximize cognitive diversity, is directly linked to the Brand and Customer Acquisition aspect.Her storied career and her capability to wear multiple hats across different industries and verticals have made her a well-rounded and diverse marketer herself. Marcelle discusses her journey to her current role in a deep manner for any aspiring marketers or even for any veteran in the industry for that matter.For anyone looking to take a peek at the brains of a marketing veteran and make a career out of this vital business function, this podcast will definitely provide you with the needed insight to ignite the light bulbs in your head.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.comResources:Thinkherrmann.comChantelleMarcelle.com

Multiple factors contribute to the success of a company. You need a revolutionary idea, the right team and available funds, but sometimes these aren’t enough.The right go-to-market strategy is also required and for that, you need perfect timing to get out there.In the case of Di Di Chan and FutureProof Retail, the first run of their innovative touch-free technology in brick and mortar retail stores was met by factors that cooled what could’ve been a red-hot launch.When Covid-19 and the ensuing lockdowns hit, however, their product went from a convenience into a necessity. FutureProof Retail was quick to react by helping the community in any way it could, and the returns for both community safety and corporate citizenship have never been higher.Di Di and her company’s story are an inspiration to any startup founder, and to anyone thinking of starting a business. It’s a story of how a great idea can be put together, about hanging in there even when the results aren’t what you expect them to be. It’s a story about how profits aren’t the sole motivation you should have for your business. Listen to this episode to get insight and inspiration on how proper timing, and persevering when it isn’t there yet, shouldn’t derail your ambitions and goals when starting a business. For more business ideas that carry enlightening inspiration, visit us at LeadersofB2B.

His company focuses on providing cost-effective ways for companies to compete in the market using essential data like buying trends and spending patterns by looking at the digital space. He then adds value to this through their managed services arm to empower businesses with limited exchequer to maximize their precious resources in making decisions.Decisions like product direction, go-to market, marketing spend, and consumer targets are normally drawn from millions of dollars of marketing investment. Resources out of reach to the valuable direct to consumer business. But Measured makes these accessible through their technology and approach through experimentation.Startups and direct to consumer brands from small to large can learn a lot from Measured’s culture and business model. They can replicate big business resources through innovation and can grow their business following the learning from this podcast.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

This transition from a side gig to a freelance-heavy company to a full company with a solid group of their own employees all in one year is a testament in commitment and going all-in to pursue your dream.He also talks about how nurturing his employment relationships and transitioning the right way can lead to more fruitful returns. This comes as his first client was his former employer that allowed him the luxury of starting off with a customer to build a foundation on. Nick’s story is far from over even as his startup is taking off like a rocket going from his 1 client to 12 clients now. Nick talks about how he uses his expertise in process and technology to his own business as he thinks of scaling up his products to service even more clients in the future. Aspiring startup founders can learn from the experience of others who have shifted from salaried work into their own startup. This insightful video with Nick Foy of Silverdale provides a wealth of learning in that exercise.For business process improvement and expertise visit silverdaletech.comReach out directly to Nick through email [email protected] for more information on how they can help your business improve and automate.Learn more and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

In this episode of Leaders of B2B, we chat with Justin Shelley of Master Computing. Justin is Lord Protector of the computer domains by virtue of delivering both preventive and reactive cybersecurity measures. Justin talks about his journey from salaried aviator to IT entrepreneur fueled by his desire to steer his own destiny the way he chooses. His step into entrepreneurship met initial success but as the IT started to crowd, he had to pivot and innovate towards preventing the threat of cybercrime. Cybercrime always seems like a crime that never happens to you until it does. Justin stresses how seriously this has to be taken, especially to small and medium businesses. He provides further insight that awareness and vigilance on the human aspect trumps any form of technological protection. Justin delivers a perspective on a sometimes boring topic with a heads-on approach that makes this podcast as entertaining as it is educational. The takeaways on how to protect your business whether it’s a single person shop or a 50 seat office are enormous. Want to arm your business better and learn more? Drop by and say hello at LeadersOfB2B.com

A career spanning from a sex crime against children detective, to investment fund advisor, to building his own SaaS company, Co-Founder of xFusion, Jim Coleman offers a diverse background in this enlightening episode of Leaders of B2B.Jim shares how he and his team built training methods, vetting new personnel through layered teachings, and resulting in an output of employees upon which leadership bestows complete trust. A reason Jeff accredits to the success of xFusion, and has led to providing a better customer experience allowing to charge higher rates for better quality service as well as the ability to pay their employees higher than average wages. Dropping numerous bits of wisdom that are applicable in our daily lives. Jim points out how acquiring wealth is a sad goal by itself and offers up that wealth can be used to create a positive impact in others’ lives, which in turn creates more happiness than the act of attaining wealth itself. Listen in as Jim and Ledge dig deeper into the intertwining of business and personal life and how they can complement each other, thus resulting in a better overall life.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com

Self-declared as unemployable, Trent seized his differences and utilized it to surround himself with the right team to develop the idea of AlarmHive. With over 5000 alarm installations a month, the team noticed the tremendous opportunity in the market. Working only for a potential equity share, they tirelessly worked to create the 'MVP' product to put out on the market. Trent himself worked the first two years without earning a cent."Use your own money first, and get it to a point where you've got your MVP. Outsource your development, but with a group that you trust."Trent discusses their decisions on not seeking capital in the early stages while involving early customers in its progression and development. Give this episode a listen to hear Trent continue with brilliant marketing advice and also recap the pricing debacle they faced while reiterating their focus on building their product around the customer experience.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

This episode of the Leaders of B2B Podcast guests Ben Firn, Director of Marketing at Breezeway. He talks about 3 key areas that would interest anyone in the B2B, technology, and startup space, particularly in marketing. First, we take a look at Breezeway, a Property Operations and Servicing platform equipped for the vacation management space. The SaaS platform aims to provide a seamless guest experience by bringing the stability and process-orientation that hotels are known for to the vacation rental space. The application focuses on integrating with front-end heavy property management systems to carry its advantage and value proposition. Second, Ben talks about his career epiphany as he pivoted from a life of a cubicle dweller focused on quantitative finance to that of a digital marketing jockey over at startup Breezeway. A valuable lesson to those finding their way and making that key decision on what to do with their careers. Ben talks about hedging the risks by going with an established founder like Jeremy Gall, Founder of Breezeway. And finally, Ben talks about their marketing strategies, particularly how they make a decision on prioritization and use that as a guiding star but still remaining flexible and open to adjust and adapt to the changing environment. A key trait in this world ravaged by a pandemic. In his marketing expertise, he talks particularly about how the affiliate marketing space has worked out for Breezeway. By leveraging their integrations with their property management systems partners and navigate the fine line between partnership and potential competition. Breezeway’s story and Ben’s story are both highlighted as a great example of how different approaches come for different companies with different products and go-to market strategies. Learn more about ways to bring your product to market effectively from thought leaders in marketing and startups. This episode talks about leveraging affiliate partners to jumpstart your go-to market strategy. Learn more and say hello at LeadersOfB2B.com -- This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else. Contact us to learn more at ContentAllies.com

Today’s episode takes a look at a business leader who is passionately driven about starting up, perfecting his product, driving growth, and doing this again until perfection is reached. Nicolas Vanderberghe, CEO and co-founder of automated meeting scheduler and boon to sales people the world over, Chili Piper imparts some key learnings for the CEO and entrepreneur. He talks in detail about how he grew Chili Piper and how he is applying a refined and perfected formula to his newer company, KosmoTime.The viewer will be treated to very important and meaningful nuggets of learning from the seasoned CEO and startup founder. His entire experience in founding Chili Piper, along with the growth pains and the continuous struggle to grow and iterate the product is a journey anyone and everyone about to embark on a startup journey can benefit from.Vanderbergh’s formula seems simple in theory, however, the mastery of the role and taking a startup from bootstrap to millions of users is a path laced with many obstacles. He stresses the importance of a CEO in the conceptualization, architecture, design, and implementation of the product. He concludes that the CEO role transforms and evolves along with the growth trajectory of the company. When a company grows in a massively rapid manner, it is easy to get lost in doing too much as you try to hold off additional overhead for as long as possible to maximize funding. He throws caution to the wind on this spiral of doom. “A CEO needs to think where they can be most impactful within the limited time of the day.”The answer to this thought is to focus on what is important at certain stages of growth. He dubs this “The Entrepreneurial Triangle”. Firstly, the CEO is not only instrumental but has to take almost full control of seeking the product-market fit. Finding the balance of seeking the target consumer, gaining insight on what they need, designing a product that they want. It is of absolute essence that the product achieves an impact on the market or the company will drown in its infancy.Secondly, after the prerequisite level has been unlocked, the CEO is the conductor of the go-to market orchestra. A symphony composed of continually touching base with customers, managing costs, and continually increasing revenues.Thirdly, the CEO must initiate the organizational design and operational growth. Venderbergh suggests hiring the right people to implement the organizational design lest the CEO get sucked into the day-to-day operations. It is imperative to be involved in the people selection process to keep your incoming team aligned with your vision. The insightful lessons imparted by Nicolas Vanderberghe in this episode strike key points in every startup founder who wishes to see their ideas turn into realizable dreams. For those who don’t know how to get things started this video brings a wealth of ideas to the table to help you found, grow, and expand your business.Learn more and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

Establishing, growing, and overseeing a startup in an industry traditionally reserved for heavy capitalization can be extremely challenging. Investing in the product creation process already draws so much capital, then there’s getting to your target market to sell your newly-perfected product.Chris Lipowicz, Chief Operating Officer of Building Intelligence, shares some insight from 17 years of experience in sales and business development. When Chris co-founded Business Intelligence, they were looking at creating an integrated solution for access, security, and facility management for building spaces and events venues. An industry that is hard to penetrate and is certainly as B2B as it can get.Chris shares a key hack that can be used by anyone thinking of accelerating their startup and getting it to stand on its own through customer revenue. They decided to tap into a Partner Network that specializes in integrating products related to facilities and to security. A bold decision considering how much most startups went their own way to retain control of their product.Chris explains that one of the drawbacks of such a model is losing control of the sales process and aspects like discounting and the initial customer-facing transparency may seem lost. However, that slight haze in transparency with the end customer is made up for by what he calls the sales multiplier effect.Aside from not having a sales team on payroll, his partner sales team has the capability to face multiple customers due to the suite of products they sell and carry. This drastically increases the footprint they touch upon and increases the likelihood of closing deals for them. Chris also banks on the uniqueness and innovation of their product to be a major differentiator. As a product that can integrate into work-orders, scheduling, mobility, big data, and biometrics, it is a highly promising product of the future to watch out for. Their way of building a customer base truly is intelligent!Looking for ways to increase your go-to market strategy away from the traditional, saturated ways? This interview with Chris Lipowicz of Building Intelligence will open your mind to hacks that can dramatically make it easier to reach new customers for your business or your startup.Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.

Raj Goyle, CEO of Bodhala has taken on the Herculean task of using technology and data to the conservative and deliberate legal industry with the hope of reducing legal fees for everyone. We talk about Bodhala, what inspired him to start this up, and what challenges await him.Goyle talks about how the legal industry, in all its years of existence, still remains slow to innovate particularly in the standardization of its pricing structure. This approach has had lasting repercussions not only to the legal industry but especially to corporate and entrepreneurial America.The development of his company, Bodhala, empowers the buyer’s side by arming them with the capability to transparently view prevailing legal rates across different firms for a multitude of services. This has never been seen before in the industry and establishes equilibrium in the legal marketplace.Whether you’re a small business or a part of a large corporation, you’ll need to avail of the legal system at one point or another, for contract enforcement, agreements, or anything similar. Learn more about Bodhala, their journey, and how this revolutionary product can benefit you. Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

Remember when you played those city building games back in the day and wished your city would come to life? Well, Michael Jansen of Cityzenith has led a team that has turned that into reality. They’ve developed and designed cutting-edge technologies that allow the astonishingly accurate simulation of design and construction from houses, buildings, and to entire cities. While this sandbox may make every creator swoon with delight, it has a deeper and more meaningful impact to our planet than just better construction. Cityzenith’s models allow more efficient construction and allow better predictions that cut waste, predict outcomes, and ultimately reduce the carbon footprint that cities produce one building at a time. During a period of consistently increasing global temperatures and rapid urbanization across the world’s countries, this comes as a double-edged boon to the cause of our planet’s sustainability. Learn more and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

Marc Bernstein shares his story of fulfilling his dreams by turning a vision into a software reality. In this episode of Leaders of B2B, Marc talks about how he began his career and how he faced immense hurdles to co-found Balto Software. Anchored by the gravitational pull of the comfort zone that was his blossoming career, he scaled that crag only to be faced by even steeper challenges, scaling a startup with minimal resources. Marc talks about how he was able to balance the limitations of the early startup’s exchequer with developing a product that would deliver value and a competitive advantage in terms of providing instantaneous information to sales center leaders and agents. Marc talks about the essential aspect of proper timing and fostering the right conditions before seeking funding and why that’s a very important strategy that shouldn’t be overlooked in every tech startup. Marc outlines the CEO’s main functions, including the capability to Attract, Connect, and Deliver, and talks about how essential it is to work backward and deliver a winning product before scaling up the resources for it and aggressively going out to attract customers and funding for it. This approach is manifested in Marc’s Barbell Selling Strategy in which he zeroes in on showing a great product that satisfies the needs of the organization across multiple functions that hold their own respective areas of prioritization. Any follower of the industry and scholar of the trends and methodologies in establishing a startup will find this podcast extremely insightful and inspiring. Marc provides an excellent background of his entire startup journey and teaches us about the Barbell Sales Strategy that focuses on product development that is impactful in the organization. Learn more and say hello at LeadersOfB2B.com--This episode is brought to you by Content Allies. We help B2B tech companies build and run revenue-generating podcasts. We set you up with weekly interviews with your ideal prospects and strategic partners. You show up and have engaging conversations, we handle everything else.Contact us to learn more at ContentAllies.com

In this episode, our host Jake Jorgovan, speaks with Kirk Harnack, Director of Multimedia Marketing at The Telos Alliance. Telos is a company that manufactures and distributes broadcast equipment used in television and radio stations. In this episode, Kirk shares how he went about marketing these B2B products in an innovative way.

In this episode of the Leaders of Marketing, I had the great pleasure of talking with Jeremy Boudinet, Director of Marketing for Ambition. Over the years, Ambition has put out some great content that has been key to their growth, and Jeremy and I go into detail on some of the things they have done, as well as what they are planning to work on next.

On this episode of the Leaders of Marketing Podcast, I had the pleasure of talking with Freshbooks Senior Marketing Manager Rob Engg. Rob has been with Freshbooks for about 3 years and has an extensive career as a marketer in different industries and different roles. In this interview, we look at the unique story that landed Rob in his current gig and we talk a lot about what Freshbooks is currently doing to make sure they communicate effectively with their audience. I hope you get a ton of value from this podcast and take away some ideas for being targeted in how you deliver relevant messages to your existing and potential audience.

On this week’s Leaders of Marketing Podcast, I got to talk to Coral Edwards who is the marketing lead at Harvest. Harvest is an awesome company that has the goal of enabling companies to work smarter through their time tracking and project scheduling tools Harvest and Forecast. Coral and I talk through what makes Harvest special, things they are working on to grow their company, and advice for other aspiring marketers.

I had the pleasure of talking with Gaemer Gutierrez, Creative Director of CVS Pharmacy. Gaemer has a ton of experience working in large companies, and he has a lot of advice for creatives finding success in the corporate world. One of the things I loved about this interview was hearing how Gaemer views corporations as a network of conversations and talking through some of the ways to navigate that network. In this interview, we talk about how Gaemer found his way to his current position, adapting to the change from designer to manager, and some of the ways creatives can thrive in a big corporation.

In this episode of the Leaders of B2B podcast, I got to sit down with Vanessa Dewey, Lead of Development and Creative Experiences at Matell Inc. Vanessa is a creative with tons of experience who is working to help educate and facilitate culture at Matell. As a true creative, Vanessa has had roles ranging from being an intern for April Greiman, working in general communications roles, to packaging, and now she is in a brand new position that doesn’t even have an official title yet. I had a great time sitting down to hear her story and advice for others.