Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Scott Megill, President and CEO at Coriell Life Sciences, shares the exciting #leadership journey that brought him to the helm of one of the most innovative #B2B health-tech companies. Coriell Life Sciences helps healthcare providers find the most efficient and beneficial medical treatment for patients using existing knowledge of genetic technology. Scott shares how he taps into his love for technology and innovation and combines it with the greater purpose of making an impact on people’s lives. This combination fuels his passion and, through it, he draws inspiration and enjoyment from his work. He urges #businessleaders to combine their passion with a purpose to find the way forward and upward.Scott also shares how it’s important to be patient in healthcare innovations. It’s essential to hedge towards that longer-term goal or you will find yourself falling short.Scott Megill - https://www.linkedin.com/in/scottmegill/Coriell Life Sciences - https://www.linkedin.com/company/corielllife/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

On this episode, Jeff Dudan, Franchise Executive at Dudan Group and Chairman and CEO at Homefront Brands, shares how #B2B #businessleaders can up their game in #leadership by developing themselves.Jeff establishes a strong link between your capability as a leader and how your company performs. He emphasizes the importance of reflection and self-awareness to know your strengths and your opportunities. Once you’ve established a baseline, you can proceed to more effective ways to develop your full potential. Jeff recommends looking at your previous experiences to develop yourself as a leader — consider what you can replicate and what you can improve on. He also thinks it’s a great idea to network with like-minded people to gain valuable insights. And he says you should never limit yourself to one field because it’s possible to learn anything.Jeff Dudan - https://www.linkedin.com/in/jeffdudan/Dudan Group - https://www.linkedin.com/company/dudan-group/Homefront Brands - https://www.linkedin.com/company/homefront-brands/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Drew Moffitt, Marketing at Kumospace, talks about his startup experiences and the tactics he mastered along the way. One key tactic #B2B #businessleaders will find interesting is the value of agility and iteration. Drew’s current company, Kumospace, was originally set up to host virtual conferences. When physical conferences started coming back, they noticed an interesting thing with their data: Companies were using Kumospace’s tool as a means to hold a virtual office and collaborate better. They made this shift and gained even more traction.This approach resonates with Drew’s experience hacking the timeline in coming up with a viable MVP. By leveraging existing technologies and suppliers along with some simple, manual testing, you can iterate efficiently and gain traction with a proof of concept. This time saved is essential for #leadership in the market.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Michael Johnson, Chief Executive Officer at Metrc talks about taking #B2B companies from start-up to grown-up. Michael’s approach centers around finding the right ways to make your customers happy. He believes that #leadership should kick off by paying close attention to employees. Your employees are the ones that really understand the inner workings of your business and can provide direction for your customers. He also believes in going directly to the customer for feedback — to truly know their business problems and be better at delivering solutions.Michael advocates employing like-cultured people and empowering them to help your business grow. He also encourages new #businessleaders to find their niche and their ‘superpower’. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Kenny Nguyen, CEO and Co-Founder at ThreeSixtyEight, shares his iconic journey that led him to help #B2B #businessleaders find their purpose and their brand.Kenny says that building an engaging brand is the best way for companies to grow their customers. Customers shouldn’t feel they are being marketed to but instead feel like they are part of a community they have a voice in. To achieve this, your company needs to be doing what you say your brand does. And it’s essential that your brand focuses on what matters to your customers. Kenny shares how his stumbles helped him find his purpose. He also talks about how #leadership should recruit ahead and attract the right people, and that creativity is essential to expand how you think and to see things differently.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Leela Gill, Chief Marketing Officer at 1health shares how she found her purpose in marketing. She also dishes out some key insights that #b2b #businessleaders will find relevant and educational.Leela has taken several roles but found her calling in marketing. She feels that marketing’s role is the glue that brings the #leadership of the company together. This helped her realize her “why” in her career. Marketing is a change catalyst, calling customers to change and jump on, it also helps the organization transform through effective communication.She shares how sales and marketing need to collaborate more than ever. Having shared metrics can help the company achieve growth and revenue even with differing functions. She also believes in the power of being able to unplug and recharge in order to be more productive.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Mike Figliuolo, Managing Director at thoughtLEADERS, LLC, shares great #leadership lessons that can help #b2b #businessleaders become more successful.Mike discusses the importance of making decisions quickly but rationally. They also need to be flexible enough to recognize new information that allows them to correct a course of action. Mike talks about how to maximize your time by building the right team. He thinks leaders shouldn’t sweat over the small stuff. They need to identify people’s strengths and have them run with tasks that require those skills. It’s equally important to know when someone on your team isn’t in the right place and help them find the right role.Freeing up time is vital because it allows you to focus more on strategy and development. Mike recommends at least two solid hours per week for this. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Jason Ray, Co-Founder & CEO at Paperless Parts, Inc. shares how his passion for manufacturing physical parts led him to start a #B2B company. During Jason’s path to purchasing a machine shop, he unraveled how the front office was outdated. Processes like costing, supply chain management and customer interaction were underserved.One major challenge was downloading decades of experience into working software models. Jason decided to have his software complement the human brain and provide enhancements to effective decision-making. Jason urges #businessleaders to set their prioritization because life is an equation that always equals 24. Maximizing these hours is key to success. He thinks growth is extremely hard. It’s vital to emphasize your team’s social aspect to lift one another. His #leadership highlights being together in one space for teammates to be there for each other.Founders looking to innovate and find their next great idea will love Jason’s story and insight.#LeadershipThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Sean Spector, Chief Executive Officer and Founder of Dropoff, Inc., shares key leadership takeaways from his startups. Sean uses technology to optimize same-day delivery services. His #B2B business model caters to the healthcare, manufacturing and retail sectors. Sean thinks that technology is a key differentiator, even in traditional companies like logistics and delivery. Even if the sector is highly dependent on the human factor, a lot of pain points can be solved by technology. #Businessleaders need to map out and anticipate failure points and leverage technology to solve for these instances.After founding a B2C company, Sean considers that B2B is much more complex but the returns are much better. You need to be extremely reliable and agile to cater to your customers’ needs. You need to be proactive in communicating and managing expectations. From a sales standpoint, your sales #leadership will need to be very consultative and strategic to enable growth. Business leaders looking to scale and grow their startups will find Sean’s outlook on client success and reliability very helpful.LinkedIn - https://www.linkedin.com/in/seanspector/Twitter - https://twitter.com/seanspectors This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode, Jay H. Tepley, Founder and Mentor at New Era Superhero, shares her outlook on the important balance of mental, spiritual and physical well-being. An unbalanced mental state can result in depression. Jay focuses her research on male leaders because males have much higher instances of depression that lead to suicide. She argues that support for males is lacking and that society assumes they are capable of handling the stress by themselves. The result is that they aren’t living the life they want, instead they follow someone else’s blueprint.Jay believes that the balance between the spiritual, mental and physical is vital. The mental and spiritual take the lead. Jay suggests that leaders can unleash their full potential by finding people who align with their values. Having aligned values with your team can ensure outcomes consistent with your vision. Leaders looking to unlock their full potential and achieve greatness by keeping their minds healthy will find Jay’s perspective both insightful and refreshing.Website - https://newerasuperhero.com/LinkedIn - https://www.linkedin.com/in/jhtepley/Telegram Group - https://t.me/NewEraSuperHeroInstagram - https://www.instagram.com/newerasuperhero/YouTube - https://www.youtube.com/c/NewEraSuperheroThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Richard White, Founder and CEO at Fathom (YC W21) shares his startup journey centered around fantastic products that solve business problems. Richard’s strategic approach could benefit a lot of startup founders.Richard agrees that listening to user feedback is vital for improving a product. He urges founders to go beyond just applying the feedback and actually dig deeper. Find out why customers are asking for the feature and build on that. Startups need to be strategic in finding an area of focus. With limited time and resources, the right timing and approach are essential. Richard advises founders not to bank only on experience. He stresses that it’s important to have a “beginner mindset”. Surrounding yourself with people who hold different perspectives can help you achieve that. This opens you up to different approaches and innovative methods. Founders seeking to draw inspiration, especially in product creation, will find Richard’s insights educational.LinkedIn - https://www.linkedin.com/in/rrwhite/Website - https://fathom.video/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Rohit Arora, CEO & Co-Founder at Biz2Credit, shares his incredible startup journey and how it flourished despite a global recession and a pandemic. Rohit explains that an innovative product isn’t enough to bank on in your go-to-market strategy.  It’s essential to understand the needs of your target customers in order to customize your message and enact change. Founders can do this by having a long-term vision that aligns with their product, customers and mission.Like other leaders, Rohit stresses the importance of hiring and retaining the right talent to achieve success. As a startup, it can be difficult to compete in the area of monetary remuneration, but one important motivator is your mission. If you are passionate about what you are doing it shows a firm commitment to your mission, which will gain the loyalty of your people. Startup founders looking to steer their businesses towards the long haul will find Rohit’s experience motivational.Email - [email protected] - https://www.biz2credit.com/#B2B #BusinessLeaders #LeadershipThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

Harry Drajpuch, Chief Executive Officer at Amware Fulfillment, shares his outlook on the retail landscape today. The emergence of increased competition brought on by e-commerce means retailers need to think differently.Harry thinks that retailers must become more agile in all aspects from operations and marketing to customer experience. The retail space has to deal with swings in demand with delivery times expected to remain short. Outsourcing your fulfillment operations to an expert can help speed up agility. Sharing infrastructure, personnel, and technology will provide the advantages of scale without requiring high capital expenditure. This will lead to happier customers and growth for your business.Harry also talks about the importance of employee retention. For him, his company is anchored around his people. Keeping them challenged and investing in them makes them feel valued and appreciated. This will cause them to stay longer and perform better.Business leaders can increase their capacity to scale and grow by outsourcing tasks from their core competence to experts.Website - https://www.amwarelogistics.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Rob Whalen, CEO & Co-Founder at PTO Exchange, talks about his startup journey that began with an idea that turned into an industry differentiator. Key takeaways include:Getting a new idea off the ground and convincing people to think differently are what use the most energy in a startup.Being consistent and maintaining persistence are the key elements of successful startups.When fundraising, focus on gaining trust and delivering on that by returning what investors expect.Implementing a flexible PTO plan is more beneficial to employees than unlimited PTO that doesn’t accrue.Customers are core to your revenue. Finding what is valuable to them and delivering that is integral to growth. B2B leaders should think about the Web3 tech stack as it integrates more into businesses.Resources:Website - https://www.ptoexchange.com/Email - [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:Marketers have to make it clear to customers why they should adapt to change Marketers need to gain executive support in order to help drive the change.It’s essential to move fast and continuously question where you are. Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.The future of marketing lies in a hybrid model with both remote and in-person events.Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.Website - https://www.commercehub.com/LinkedIn - https://www.linkedin.com/in/mark-grilli-7b5743/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

We’re joined by Giora Engel, Co-Founder and CEO at neosec.com. Giora shares his startup journey centered on cybersecurity. The discussion provides insight on the following:How to adjust activities that involve face-to-face relationship building to remote work. How digital transformation has evolved into a “digital first” initiative and how that affects the global economy.How the value of communication becomes more important when working across remote teams.The 3 key elements to growing your company. How a focus on culture and ownership can help draw committed talent.Why it is essential to check your cybersecurity infrastructure.Understanding the mindset of the attacker. Advice for those looking to start a new company. Business leaders looking for startup inspiration and advice about protecting their companies from cyber attacks will find this show extremely helpful.This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Sanjay Puri, Founder and Investor at Autonebula, Wellisen & ACEL360 shares his diverse experience on today’s episode. Sanjay discusses these topics:How passion for entrepreneurship can be developed, with successful founders becoming investors and accelerators. A society that most closely resembles a meritocracy can attract the best talent, rewarding their resilience with success.A balance of confidence and humility enables founders to rally their teams yet remain open to ideas. Having someone you can trust and be candid with to share challenges and insecurities can help your mental health at the same time as finding solutions.How technology will accelerate in the fields of space, mobility, and healthcare. The valuable actions startup founders with great ideas can take to leverage incubators and accelerators to get their product to market faster.Great ways founders can get up from a failed startup and use relationships and advisors to help spin it towards success. Startup founders looking to accelerate their ideas on a foundation of experience will find Sanjay’s experience insightful and inspirational. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

On today’s podcast, we have Andy Paul, author of Sell Without Selling Out. Andy is an experienced sales coach, mentor, podcast host, and accomplished author. He shares valuable insight on sales and discusses:How selling out uses persuasion to close a sale without understanding the buyer’s concern.The importance of focusing on selling at the human level, through connection, curiosity, understanding, and generosity with your prospect.Gaining the trust of your potential customers by understanding their business and their concerns, and truly helping them with a solution.As products and services become more equal, the experience with the seller will be the key differentiator for customers.Buyers are constrained by time, information, and understanding. The seller who targets these will have more success in closing sales.Achieving product-market fit and selling at a human level are the two key ingredients to a successful selling strategy.Business leaders looking to boost their sales capabilities will find Andy’s perspectives enlightening. Following his approach can lead to exponential revenue growth for your company. Website - https://www.andypaul.com/LinkedIn - https://www.linkedin.com/in/realandypaul/Podcast - https://podcasts.apple.com/ca/podcast/sales-enablement-podcast-with-andy-paul/id1046045197This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

We’re talking to Mike O'Kelly, Co-Founder & VP of Sales at Rithm AI on the show today. Mike’s company helps optimize a salesperson’s time through intelligent planning and preparation. We discuss:How to provide value when reaching out and reconnecting with your prospects. The importance of finding ways to reduce the time that your salespeople spend outside of meetings.How avoiding prospect meetings on Monday mornings and Friday afternoons will allow for more successful engagement. How to recognize learning opportunities so as not to commit the same mistake in the future. How to use technology to make your life easier. Sales leaders will find Mike’s experience in sales and technology both insightful and educational. Listeners can also gain a great deal from what Mike reveals at the end of the show. LinkedIn - https://www.linkedin.com/in/mike-o-kelly-44ba352b/Website - https://www.rithmai.com/Email - [email protected] - [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

Pam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.Pam is a firm believer in understanding the customer’s problem before selling a solution. As such, she emphasizes the importance of communicating with prospects; she believes marketing should spearhead this communication. It’s imperative that you use everything in the marketing channel to lay down how your solution can solve that business problem.Plunging into transformation and investing in a B2B solution can be risky for a prospect. Pam thinks that the best way to tackle this hesitation is by educating the customer. It’s essential to show the effect of not moving, alongside the benefits of subscribing, to get customers moving.From a personal development standpoint, Pam shares that the best kind of work is doing something you love. Something that helps you get to what you love is also good when at the crossroads of a career decision. Pam thinks agility is vital, especially considering that today’s generation can have at least seven different careers in their working life.Marketing leaders looking for inspiration, especially in tech, will find Pam’s advice insightful. Women business leaders will find Pam’s rise in tech an inspiration. LinkedIn - https://www.linkedin.com/in/pamelaismith/Email - [email protected] - https://www.globality.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Avi Bhagtani, Chief Marketing Officer at Digitate, provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to deliver value to the customer in a much clearer way. Avi goes into more detail as he paints the current market landscape. Today’s customers already know what they want. They are informed. They are experts in their field. They know the competitive lay of the land and have already been offered similar SaaS solutions. This market-crowding phenomenon makes it imperative for businesses to communicate the value of their offering. This value has to align with what matters to customers.Avi explains that companies need to be quick to adapt and show extreme flexibility. This applies both to their product and communication strategy. The SaaS customer base is extremely impressionable when it comes to features that can solve their business problems. The recent pandemic has shown that an agile culture will determine who wins in the market. Business leaders looking at enhancing their competitive advantage in SaaS will gain valuable insight from Avi and his experience as both a marketer and a product lead.LinkedIn - https://www.linkedin.com/in/avibhagtani/Website - https://digitate.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Kevin Alansky, Chief Marketing Officer at Jedox shares a treasure trove of marketing experience on today’s show. Kevin started his career in marketing at the tail-end of the advertising era. This allowed him to witness the transformation of digital marketing. Kevin’s guiding star is focused on customers and target customers. At Jedox, they focus on how they can turn the CFO or Finance Manager into the heroes of the company. Kevin thinks that this is the key to connecting and engaging with your customer base.The prerequisite is being able to identify your customer persona. Every aspect of your brand, your strategy, and your messaging, revolves around this. Identifying your target persona is key to also turning your customer into a hero.Kevin believes that while data is extremely important, it should not be the central focus of your marketing strategy. Data has to be guided by customer engagement and not the other way around. This allows you to maximize time and connect with your customer. In turn, this will also enhance your brand.Business leaders looking to deepen their expertise in the field of marketing will find Kevin’s vision and strategy extremely insightful. This unlocks the potential for growth in their business.LinkedIn - https://www.linkedin.com/in/alansky/details/experience/Website - https://www.jedox.com/en/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Lindsay Boyajian Hagan, Vice President, Marketing at Conductor, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success. An example is SEO. In the 2000s and early 2010s, companies could show up on the first page with keywords and strategic baits. Today, the Google algorithm is much more intelligent and places the best content up top. According to Lindsay, this is vital since about 93% of searchers click on the first two links that show up.This focus on valuable content has placed product marketing in the limelight. Product marketing is an essential component of product-led growth. It highlights and communicates what is vital to the customers and prospects. Product marketers sit at the nexus of functions, having a connection with every vital area in the business.Lindsay shares useful leadership insights on assembling the right marketing team. She says it’s vital to get a diversity of perspectives and approaches. She also thinks the right hire is someone who is hungry and cares for their work. They also need to be humble enough to receive feedback and adjust to the team’s culture.Business leaders looking to up their marketing game, especially in product marketing, will find Lindsay’s experience a source of inspiration. Founders looking to build a solid team will benefit from the conversation, too.LinkedIn - https://www.linkedin.com/in/lindsayboyajian/Website - https://www.conductor.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Nick Lumsden, Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team.Despite being a decade in, Nick thinks that the age of the cloud continues to be a boon to certain businesses. It provides a level playing field, accelerates speed to market, and makes tech easier and more affordable. These come at some risk with companies needing to navigate quick changes to avoid technical debt.Nick thinks businesses in the tech space need to adapt and embrace a product-led growth strategy. Customers are more action-oriented and want to evaluate the product by trying it. Making this experience seamless can give you a competitive advantage.Nick thinks business leaders and founders need to be their authentic selves—this allows them to attract the right circle of people. He also shares the value of deeply thinking about the context of any decision you make. Taking some time, or even refreshing your mind with a break, can deliver a better decision with more beneficial results.Business leaders who want to gain a great understanding of the SaaS landscape will find Nick’s insights very helpful. The nuggets he shares on personal development will also help leaders grow. LinkedIn - https://www.linkedin.com/in/nicklumsden/Website - https://www.tenacitycloud.com/Merchandise - https://www.tenacitycloud.com/merch This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Ed Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself. Ed thinks that whether you’re B2B or B2C, the marketing fundamentals remain the same; marketers should focus on H2H (human to human) buying. People flock to your brand and your messaging based on their need and their trust in the seller. Ed talks about how marketing content has shifted due to easier accessibility. The ease of entry as a content creator along with affordable media has expanded a creator’s reach. The caveat though is that creators now have to compete for attention. This contrasts with traditional media which was about competing for time with a captive audience. Ed advises creators to know their audience well. Value isn’t always about learning—it’s also about entertaining. Expanding on this, Ed says that businesses need to really know their customers. This allows them to deliver the best customer experience. Being customer zero helps a business understand its customer's journey and improve CX.Business leaders looking to improve their customer experience and their marketing effectiveness will find this episode helpful.LinkedIn - https://www.linkedin.com/in/edmundbreault/Marketing Cheat Codes Podcast - https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734Website - https://www.aprimo.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.Tracy talks about the importance of sales and marketing integration in the B2B environment. Potential customers make their decisions before the sales call. They research the product using reviews, videos, podcasts, and other media. The sales meeting becomes a validation of all this. This is where marketing can make that successful. The involvement goes even beyond the purchase and into the entire customer life cycle. Tracy has an impressive marketing career. Her advice to young marketers is to focus on their development and well-being. If a career is not providing that and is sucking your soul, it’s ok to run away from it. The relationship must go both ways. Tracy thinks that the future of marketing strategy is about how data is used, over just acquiring it. Getting more insight allows sales and marketing teams to integrate better. It also provides more value to customers by getting them what they want. Business leaders can benefit from using the latest sales and marketing integration strategies to help build their customer base and grow their revenue. LinkedIn - https://www.linkedin.com/in/tracykraft/Email - [email protected] - https://www.demandbase.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money.Amanda explains how marketing has changed over the decades. It used to be about people recognizing your brand. But as we moved into the digital era it evolved to become more about data gathering and automation. Today, digital marketing is much more targeted to provide valuable content to customers. Amanda also shares how the CMO role has changed over the years. This is especially evident where technology is concerned. The CMO role that she oversees dabbles in product development and customer conversations. They also work with sales and are skillful in data analytics. It’s an integrated role that can no longer work in a silo.Marketing leaders and C-suite executives in the B2B and SaaS space will find Amanda’s input both valuable and inspirational. She provides new perspectives that can improve your company’s marketing game tenfold.LinkedIn - https://www.linkedin.com/in/aelam/Website - https://www.bloomreach.com/en This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.Like many leaders, Steve recognizes the value of hiring and retaining the best talent. His approach to retention is revolutionary. He acknowledges that working with him isn’t going to be a permanent thing and focuses on making the experience valuable to the employee. He invests in their development, for example through mentorship and training. Employees who experience this are motivated to stay longer.Steve thinks that the most important benefit a leader can give isn’t monetary. He believes that giving his employees time is more important. Providing facetime with them allows them to discuss their ideas. In return, they work more efficiently and improve their work-life balance.Steve also talks about the successful acquisition of his company. He says that shifting from a large corporation to being a startup founder to an employee again gives great exposure to B2B leaders. Every step in the journey provides learning that can be applied to leadership and growth.Business leaders looking to expand their leadership, especially in terms of employee retention through inspiration, will love the tidbits gained from the show.LinkedIn - https://www.linkedin.com/in/stevebaines/Twitter - @stevebainz This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Raj Sarkar, Chief Marketing Officer at 1Password, shares key leadership insights and marketing expertise. He brings a wealth of perspective coming from very successful startups like 1Password and Atlassian.Raj believes that the most important thing for the leader of a startup is to set the company’s foundation. This starts with the functional area. A strong foundation will poise people for success as the company grows. As CMO for 1Password, Raj prioritized setting up the organizational structure, the brand strategy, and the data infrastructure, and he spearheaded the formulation of the company’s culture.As a leader, Raj’s ethos consists of four pillars: 1) Servant leadership: ensuring you treat employees like customers and ensuring they are successful. 2) Radical candor: ensuring team members who care about the success of the organization can deliver candid feedback to improve the company. 3) Work-life harmony: being empathic and considerate of your employees’ lives and well-being. 4) Being equitable: everyone has a seat at the table to help contribute their insight to the company.Raj believes that even if you have the right strategy and a great product, people are the key. It’s people who will execute and contribute their expertise. Leadership is about paving the way for your team to succeed and bringing out the best in them. Startup founders embroiled in the whirlwind of getting off the ground will find Raj’s insights inspirational. He helps them to focus and identify a baseline for delivering success. LinkedIn - https://www.linkedin.com/in/rajsarkar/Website - https://1password.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

John Street, CEO, Chairman, and Founder at Pax8, shares his startup journey on the show. Pax8 provides smaller SaaS companies with great products which have much-needed marketing reach. Providing a marketplace for them gives them the advantages of a collective platform that can attract potential customers.When Pax8 started 11 years ago, the environment was completely different. This visionary idea had to tackle several roadblocks and obstacles. SaaS was not the dominant and efficient platform it is today. A lot of businesses gravitated toward premise-based systems. Street shares how he worked around these roadblocks. Maintaining grit and working closely with the industry to project his vision were critical success factors. Today, his platform is a dominant and essential market force that enables SaaS companies to succeed.John also shares useful information about leading a team. In today’s ultra-competitive employee market, it’s imperative to retain great talent. John lives by the creed of prioritizing employees above all else. He thinks that leading a company is about getting personal and engaged with employees. John says that keeping employees motivated will ensure they take care of the customers—and that leads to better profitability. Business leaders who have a revolutionary idea will pick up important lessons from John’s experience of navigating a market that wasn’t quite ready for his startup. Some great insights on employee engagement can also be picked up from the podcast. LinkedIn - https://www.linkedin.com/in/john-street-13b01514/Website - https://www.pax8.com/en-us/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world.If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe.Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS.

Moni Oloyede, Director, Marketing Infrastructure at Fidelis Cybersecurity, shares her simple yet valuable expertise on marketing success factors. It all boils down to communicating with your audience.Communicating with your audience is all about listening to your customers. This involves finding out what business problems they have. It also involves knowing what they are willing to do to solve these issues. Once you know these things, you need to engage with your customer. Delivering a message about your product that is relevant to them can generate revenue much more effectively. Many marketing departments concentrate too much on metrics that are focused on the business. They focus on how many leads they’ve passed on to sales. This focus on lead quantity over customer-focused quality can be detrimental to generating revenue. Not only does it disengage from your core revenue source but it also wastes the time of your salespeople. One lead that leads to millions of dollars’ worth of revenue outperforms 1,000 leads that don’t convert and waste time. Moni thinks that any channel can work and be effective. It’s not really a matter of the channel's reach; it’s a matter of the investment you put in to create engagements that create a connection with your audience, your customers. This all rolls back into Moni’s message that communication is key. Business leaders can expand their revenue strategies by applying the audience-centric and communications-based approach Moni discusses in this episode. LinkedIn - https://www.linkedin.com/in/moni-oloyede/Website - https://momartech.com/Twitter - @Moni Oloyede This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world.If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe.Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit http://remote.com/leaders and use the promo code LEADERS.

Peggy Choi, Founder & CEO at LYNK shares how knowledge transfer and management greatly impact companies. Peggy is using AI to solve the business problem of efficient knowledge management. The framework involves gathering data, interpreting that data, converting it to knowledge, which then becomes wisdom. Wisdom is when knowledge is applied to critical decision-making. The knowledge management process is a critical component of a company’s success. Despite this, many companies don’t make the most of it.Peggy thinks that knowledge is equally as powerful on the personal level. It provides chances and opens opportunities. She believes that companies need to expand from their traditional documented processes. She argues that people are the key holders of knowledge and that documenting doesn’t capture the entire application of such knowledge. This is why companies have to step up and use other means to capture this knowledge, such as connecting with key stakeholders.Peggy has scaled her company extremely well. She has done so using the same solutions to problems she solved for other businesses. She also believes that a team should be composed of people who are motivated by the company’s vision. People who are capable and can learn will fall short when faced with the challenges of startups. It is imperative to find people who adhere to the culture and the vision. Business leaders looking to enhance their scalability and decision-making process will find Peggy’s approach and solution extremely insightful. LinkedIn - https://www.linkedin.com/in/peggychoi/Twitter - @PeggyChoi_Website - lynk.global This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world.If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe.Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit http://remote.com/leaders and use the promo code LEADERS.

Marion Mariathasan, CEO & Co-Founder at Simplifya and Chairman & Founder at Ceylon Solutions, shares his serial entrepreneurship journey. Behind the success, Marion has had his fair share of stumbles. He shares a few of these along with the lessons that came from them to help share and build the entrepreneurship community.Marion explains the importance of recognizing business problems, especially in new and upcoming sectors. Simplifya helps support the tedious registration process for cannabis business owners. Instead of actively participating in an upcoming and thriving industry, he chose to find ways to support the industry’s pain points. Entrepreneurs can pick up on this and find upcoming industries and solve their problems.Marion shares his recipe for success that every business leader should keep in mind. He calls it the 3Ps - Patience, Passion, and Perseverance. While every startup founder may have the passion and the perseverance to follow through, Marion thinks patience is the hardest to master. He gives an example of when he almost gave up on his startup but held on and won. Jokingly comparing this to gambling, he thinks that luck can be replicated with the right amount of perseverance and opportunities.Marion also shares some great strategies that startups need to master; It’s important to listen to your potential customers and be flexible in creating a product. You need to find the right balance, though, so as not to get stuck in development hell. It’s imperative to determine what’s important first and get to a level of stickiness and value so that customers need you for their business.Business leaders looking to expand their outlook and strategic thinking will benefit from Marion’s wealth of experience. And his perspective on entrepreneurship will benefit leaders of all experience levels. LinkedIn - https://www.linkedin.com/in/marionmariathasan/Website - https://www.simplifya.com/Website - https://ceylonsolutions.com/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world.If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions, like benefits and payroll, anywhere on the globe.Get 50% off Remote’s full suite of global business solutions for your first employee for three months. Visit remote.com/leaders and use the promo code LEADERS.

Phillip K. Naithram, Founder, DC Local Leaders shares his views on the power of connection and networking. He differentiates his podcast by connecting people in technology, government and military. This corridor is an extremely important one. It has always been a consistent contributor to growth and economic activity.An advantage of establishing a network of people with common interests is mentorship. Phillip shares how you can gain valuable insight from other people’s experiences. Having a mentor doesn’t need to be a formal thing. You can achieve it just by reaching out to the people you trust and asking for their expert opinion.Phillip talks about the value of not only helping others to develop but also of our own self-development. He talks about the power of self-awareness and how effective that can be. Being aware of your own areas of opportunity allows you to improve. It starts by recognizing your capability to improve and therefore not viewing yourself as a helpless victim.Phillip also discusses the importance of podcasting in building branding and community. Podcasting allows for a great exchange of ideas through networking. It also provides a forum for targeted audiences to learn about your expertise. It opens the opportunity for a third party to showcase your brand over an internal marketing team.Business leaders looking to enhance their brand can take a page out of Phillip’s playbook as he developed connections between businesses, government, and the military. His insights on personal development are truly inspiring. LinkedIn - https://www.linkedin.com/in/phillipnaithram/Website - https://www.dclocalleaders.com/Email - [email protected] - @dclocalleaders Instagram - @philledwithlife This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world.If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe.Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS.

Firaas Rashid, Founder and CEO at Hook shares his insight on the value of customer success in B2B software. Customer success is a function that works directly with active customers after they’ve signed on. The role of customer success varies across different companies and according to their strategies. Rashid simplifies his outlook on customer success, he sees it as continuing to provide customers with the value of their purchase. This can come in the form of onboarding, service delivery, or being a consultant to the customer so they maximize the software features for their business.The customer success team can minimize customer attrition and upsell additional features or services that are a strategic match for the customer. Rashid identifies the following three models for customer success in generating revenue:1) Customer success owns the renewal and upsell2) Customer success owns the value but not the renewal3) Customer success takes care of everything up to the commercialsRashid thinks that CS teams need to be viewed as revenue teams as this highlights their importance in the business. This also comes behind the increased significance of net retention as a business metric. Companies that have a higher net retention score have higher valuations. With tight competition and increased CAC, keeping and growing customers is gold.Rashid also shares a key lesson from his startup journey. One of the first exercises a startup goes through is branding. This is usually centered around the company vision and its customers. Rashid added something unique. He created the brand to also align with the type of talent he wanted to attract. Business leaders looking to enhance their growth and revenue strategies can take a page out of Rashid’s customer success playbook and learn how to push up the net retention metric.LinkedIn - https://www.linkedin.com/in/firaasrashid/Website - https://hook.co/Sasstr Europa 2022 - https://www.saastreuropa2022.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com This episode is brought to you by Remote.Remote working is now becoming the standard of great employment in today’s world.If you want to embark on this transformation but don’t know how, Remote can help you. Remote offers the best HR solutions like benefits and payroll anywhere on the globe.Get 50% off Remote’s full suite of global business solutions for your first employee for 3 months. Visit remote.com/leaders and use the promo code LEADERS.

Samir Diwan, Co-Founder and CPO at Polly talks about throwing in technology to improve engagement. Technology and AI are often construed to be at odds with human resources. Diwan changes this up by using AI to help gain insights and not be intrusive to workflows. Diwan shares how engagement can be accomplished with technology in three ways. Firstly by expanding and gathering the voice of the employee. Having a solution work in the background ensures employees have an effective channel to deliver feedback. Secondly, having the solution work in the background, workflows and patterns can be studied and optimized better. Finally, it’s essential for a platform to take action and share it. This builds the credibility of the company and expands employee engagement.Diwan’s solution is extremely relevant during these times. A migration to remote work and an exodus of talent from companies have really increased his solution’s value proposition. The technology has been around but really only took off during the pandemic. One lesson Diwan shares with founders is how being able to time your solution is a key element to success. Even if your solution is brilliant, it can’t be a solution if the problem it’s solving isn’t prevalent enough.Diwan thinks that even with the return to office work, a solution like his remains relevant. Businesses will now be more agile and flexible. This comes as a response to how volatile things can be. It’s also more evident that retaining and attracting talent is now a contributor to a company’s competitive advantage.Business leaders looking for ideas to boost their employee engagement will love the insight Diwan shares. His solution and approach can make the difference in protecting your company from the repercussions of the Great Resignation.LinkedIn - https://www.linkedin.com/in/sdiwan/Website - https://www.polly.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Eric Schmidt, Co-Founder and CEO at Glue Up, thinks entrepreneurs can improve their success through communities and interactions. A move to China made him realize the need for technology to grow communities with other business leaders. The pandemic transformed his product from a nice-to-have to a must-have for business associations and chambers of commerce.Setting up a business in a different country throws out all you’ve learned in the US market. Schmidt shares that in Asia, it was very fast-paced, with businesses relying on day-to-day decisions. This required massive familiarity with the environment as well as flexibility to adapt. One key differentiator was that purchases leaned heavily towards trust over product. This was how business communities were vital, as they built lasting relationships.Schmidt believes a great product can sell itself, but it has to be developed with customers at its core. He believes that, for founders of B2B software companies, trying to solve problems by their experiences is more likely to be successful.Schmidt thinks that B2B cloud software and mobile apps will continue to be significant, even as the pandemic wanes. The product will need to focus on continuing the relationship even after that face-to-face meeting. Business leaders looking to gain an edge in gaining experience and building relationships through communities will find this interaction extremely beneficial.LinkedIn - https://www.linkedin.com/in/ericschmidtglueup/Website - https://www.glueup.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Tim Hinrichs, Co-Founder and CTO at Styra, talks about his startup journey and growth strategy. Hinrichs and his co-founders created an open source language that powers authorization and policies. This is significant for cloud software, back-end systems, applications, and almost everything digital.Hinrichs describes his cavalier approach when he decided to become a founder. He left his comfort zone at VMware with an idea that would solve a major business problem. He believes that showing a strong sense of commitment can accelerate funding. With no product to bootstrap, Styra had to juggle fundraising, product creation, and customer acquisition. To fundraise for a product that doesn’t exist, it’s essential to have your problem space, vision, and team at the core of your pitch. The last component is especially important. The reputation and capability of the people behind the company are the key differentiators.Hinrichs shares their business strategy, which is centered around open source software. They decided to attack a major gap in the market by creating OPA. With a customer base composed of developers, it was imperative to have them try the offering. Styra offers mastery of this open source software and creates customized solutions centered around OPA. It’s essential to create your product alongside your commercial offerings from the very start.Tech founders will find Hinrichs’ experience and strategic approach truly awe-inspiring. You will gain a greater understanding of creating your product in line with commercial offerings.Website - https://www.styra.com/LinkedIn - https://www.linkedin.com/in/timhinrichs/Twitter - https://twitter.com/tlhinrichsThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders.Cheatham attributes his success to his ability to communicate with customers. In his view, It is vital to first identify your prospects and customers. Then you can identify their problems and what they like about your product, next you can innovate it. Then close the loop by translating all this feedback and executing it during product updates. The concept seems simple enough, but a lot of companies struggle with the execution.Among the factors that have led to Cheatham's success are his constant passion for research and his continued enthusiasm for studying new ways to innovate. He is driven by an insatiable thirst to become more efficient, which involves improving the use of technology. In an area like software and artificial intelligence, this kind of mindset is a big advantage.Cheatham attributes this tenacious passion to his devotion to research. This helps him to identify areas in which he can improve his superpower. He thinks every founder should realize their superpower and tap into it. He recommends that every founder should also have the metaphorical “kryptonite” that a superpower brings. It’s imperative to identify this “kryptonite” and set up guardrails for it. This can come in the form of technology, a process, or more importantly, team members who can offset it.Startup founders looking for ideas to drive success into the ideal exit strategy will love Cheatham’s insights and his experience.Book - Linchpin by Seth GodenSoftware - OmnifocusLinkedIn - https://www.linkedin.com/in/chrischeatham/Website - https://www.boldpenguin.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Patrick Ward, Vice President of Marketing at Rootstrap, delivers a mini-masterclass on marketing in this episode. Ward talks about the transformation of marketing in three stages. Marketing has evolved over the years through their channels and objectives. First was the period where marketing campaigns were about creative ideas and casting a wide net. The second stage was a period where technology was used to track marketing spend. The stage we are in is about personalization and setting the stage for acquiring the right customer.Ward ties marketing very closely to human psychology. A successful marketer would be able to target the right customer based on their profile. Tools like Crystal Knows, DISC, and Enneagram Institute are some great starting points. He emphasizes that marketing is not about hacking technology or tools like SEO. It’s about truly connecting to people and establishing trust and credibility, so they can be long-term clients.In terms of organizational leadership, Ward talks about the importance of getting your people to care about the business. The right communications and setting the culture are vital to accomplishing this. Don’t be afraid to hire more experienced, smarter people because they will expand the business more exponentially than you could.Business leaders looking to grow their businesses sustainably through a solid marketing strategy will find this episode extremely educational.Crystal Knows - https://www.crystalknows.com/DISC Assessment - https://www.tonyrobbins.com/disc/Enneagram Institute - https://www.enneagraminstitute.com/Website - https://www.rootstrap.com/LinkedIn - https://www.linkedin.com/in/patrickjamesward/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Tom Glason, Co-Founder & CEO at Scalewise, dishes out a different perspective on scaling for startup founders. Glason thinks the biggest challenge in scaling comes when you need to expand your commercial team. Whether it’s called sales, business development, revenue, or growth—they all funnel to building your commercials.The problem is twofold. Firstly, startups don’t have the experience yet to know what kind of commercial executive they need. And secondly, the most experienced talent will heavily impact the exchequer. The result is a tug-of-war between raising inexperienced internal talent or hiring expensive senior leaders you aren’t ready for. Glason thinks the best way to solve this is by hiring interim commercial leaders. This provides talent that has the necessary experience and proven capability. The interim nature also allows the person to expedite the speed of readiness of raw talent. When the time comes, they will be ready to take on the role while the interim leader moves to their next assignment. Since the position is interim, the expectation of locking-in the talent is diminished. This can provide relief to the bottom line.Glason also shares insight on those working with multiple companies or projects. He thinks it’s important to focus on one project or company at a time. It’s also imperative that you realize what you can’t or shouldn’t be doing. This can prompt action to hire someone who can fulfill these functions.Founders faced with the pressure of successfully scaling their startup will find Glason’s ideas insightful and helpful. Glason also shares great ideas on juggling multiple tasks and roles; something founders often struggle with. Email - [email protected] - https://www.linkedin.com/in/tomglason/Website - scalewise.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Orlee Berlove, Growth Marketing Manager at PreVeil, shares how to leverage different marketing strategies to drive customer growth. PreVeil is a company that deals with data security and privacy. Companies like PreVeil were once focused on enterprises and government. Increased digital presence in business has expanded the focus to consumers, startups, and mid-sized businesses. Berlove recommends using multiple strategies for effective growth marketing. The approach can be determined by two factors: what your customers are looking for and where they hang out. This allows you to create a message and paves the way to where to broadcast it. For her industry, Berlove uses heavy content marketing. This draws business leaders to explore the website and realize the importance of data security. Berlove sees data security as an essential component of businesses in the future. Full encryption of data transmission is the best protection against attacks. Companies need to innovate a competitive advantage in their offerings. In the case of PreVeil, this is end-to-end encryption and zero trust solutioning.Business leaders looking to expand their marketing strategy knowledge will find Berlove’s expertise insightful. The show also offers great information on data security and its significance in our times.LinkedIn - https://www.linkedin.com/in/orleeberlove/Website - https://www.preveil.com/Dave Gerhardt Marketing Group - https://davegerhardt.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Steve Garrison, VP of Marketing at Stellar Cyber, shares the exponential value that customer insight brings to marketing. Garrison is a proponent of field-focused marketing as a strategy. This calls for tailoring your product messaging after your customers’ needs.Garrison promotes working very closely with the sales teams to gain an upper hand. Being able to witness and understand the customer profile, their apprehensions about the product, and what their business problems are, helps create the ideal messaging. Garrison also thinks it’s imperative to connect with existing customers to know what they love about the product. This message can be amplified towards future customers that match the same profile.Garrison also shares that marketing in the B2B SaaS space is wildly different from traditional marketing methods. He believes in delivering value by providing future customers with a platform to learn. Holding events where you provide value ensures you filter the right customers who have the business problem your product can solve. It’s also important to gain the prospect’s trust, so he also believes in hosting fun activities that encourage socializing.Marketing involves the delivery of vast swathes of information. Garrison believes in the value of telling the right story. Simplifying your message will ensure prospects absorb it. They’ll learn the details during that sales call or by accessing your product’s resources. Business leaders looking to improve their marketing and the message they deliver to prospective clients will love this discussion. With marketing tied in to revenue, it’s essential to get your heads wrapped around this important aspect of your startup. LinkedIn - https://www.linkedin.com/in/stephen-garrison/Website - https://stellarcyber.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Prateek Chakravarty, CEO at Zinier, provides a fresh perspective for SaaS startups in this episode. His vision focuses on designing software for field workers. This sector is often overlooked when it comes to software. It includes workers in essential industries like trades, blue-collar roles, and others that power our society.Chakravarty experienced the business problems as a field worker when working on isolated oil rigs for months on end. Challenges included having to submit status reports, requests for parts and supplies, and organizing schedules. He feels that software companies have focused too much on the back office but not directly on these field workers. Experiencing this problem first-hand prompted him to think of a no-code solution for these field services.Chakravarty believes these problems have caused a decline in this sector. Younger people no longer find this sector appealing and are opting for white-collar roles. He believes that this disparity will cause problems in the future. Field worker costs will be driven up, the quality of their output may decline, and it will affect every commodity on the planet.Chakravarty insists that a great software product is one that revolves around its user. This is why every developer needs to be immersed in the experience of the field worker. Details like the software being able to work when the user is wearing thick gloves or in locations with extreme noise must be factored in. He thinks having a no-code approach would be the best way to cater to a wide variety of field services.Startup founders and business leaders looking for inspiration and innovation will find Chakravarty’s views insightful. His approach to the user experience, especially for field workers, can enhance the vision of any product-focused business leader.--This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Eric Futoran, Co-Founder and CEO of Embrace, joins host Noah to talk about his startup journey and mission. Not having enough data to improve his mobile games was at the core of that mission. Embrace provides unified data on every metric that can improve the user experience on mobile applications.Futoran thinks that mobile will continue to be a disruptor. People need to be connected. Mobile applications, for gaming and social media, provide that connection at your fingertips. Futoran believes that companies should have visibility on data so they can realize a problem that they can deliver a solution on. He emphasizes that this data shouldn’t be personal data.Futoran thinks it’s vital to scale in a smart way, now that they are in Series B. A lot of great startups with fantastic products falter when they need to scale. He points out that you have to continually keep the problem you need to solve as your central focus. Hiring people who share this same passion to deliver the solution is the key factor to success. Futoran thinks founders and hiring managers need to spend more time recruiting. While it may seem tedious at the start, investing in the right people will get you to your goal faster.Founders looking to take their startup to the next level in terms of scalability will find Futoran’s insight extremely valuable. His visionary approach to tech and managing people provides the perfect outlook on how to succeed. Website - embrace.ioBlogs - blog.embrace.ioLinkedIn - https://www.linkedin.com/in/futoran/details/education/Email - [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Alexander Hagerup, Co-Founder & CEO at Vic.ai, is using artificial intelligence to enhance a function that every business uses. His company’s platform helps finance and accounting professionals by providing them with autonomous help.Hagerup had his epiphany when he saw several common trends in accounting. Anywhere in the world, no matter what accounting system is used, it’s governed by rules or templates and humans. With the industry revolving around these rules, it was ripe for applying machine learning. Hagerup took this a step further. He believes that software shouldn’t be designed for humans to work on. Instead, he believes that software should work for humans. Software should automatically work on set rules and templates. This approach can be replicated in any industry as a standard in building AI systems.Hagerup loves the challenge of innovation. He thinks that making things that don’t exist is way harder than improving things. He advises innovators to balance and focus on operational aspects. A company has to operate on strong foundations to allow forward-thinking product creation. He adds that transformation isn’t just about a change in UI/UX; it’s about delivering a new approach and educating people to adopt it.Startup founders, innovators, and AI geeks will love the nuggets of experience and expertise Hagerup shares on the show.LinkedIn - https://www.linkedin.com/in/alexanderhagerup/Website - vic.aiThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Abby Salameh, Chief Marketing Officer at CAIS, shares with us her incredible career journey. She spearheads the marketing at a company that opens more financial instrument options to portfolio managers. Salameh shares how an opportunity can present itself when you ask. After an exhausting stint in corporate, Salameh thought it was time to retire. But when the pandemic hit and then eased off, she found herself in need of a challenge. Seeing the value of innovation at CAIS, she reached out and presented to them what a CMO can bring. Salameh has an impressive content marketing strategy and compliments this with a massive data collection and analytics approach. The combination paints a very useful picture of what a customer wants and needs. It’s valuable information that can help pivot your product and know who to target.Salameh thinks that agility and flexibility are what make startups capable of accelerating faster. While the startup is still in that state of making quick decisions, founders need to use this to make impactful decisions. The moment a company grows, gets more investors, goes public, acquires customers, that agility diminishes.Looking to the future, Salameh thinks the landscape will be dominated by hyper-personalization. Customer experience, marketing, sales, product features—all will center around this concept. This is why it is essential to take data we have today and use it to gain your full potential. Startup founders needing a spark in their marketing game will find Salameh’s outlook insightful and full of learning. Her methodical approach to data is an accelerator to any startup looking for a competitive advantage. LinkedIn - https://www.linkedin.com/in/abbysalameh/Website - https://www.caisgroup.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at https://contentallies.com/

Joe Hipsky, Co-Founder/CSO of IRALOGIX, joins the show to talk about pushing innovation to traditional industries, like those that deal with individual retirement accounts, or IRAs. The IRA industry has evolved slowly in terms of technology, very similar to banking and finance. The conservative approach is essential to take because of the impact on people’s retirement savings. The downside is that this has made innovation extremely inefficient. This affects customers as the markups are passed on to them.Hipsky talks about the importance of knowing the concerns before bringing in innovation. In the case of the IRA industry, the key motivator was to offer a solution that is secure and stable—and the advent and rapid shift from premise to cloud technology has allowed this to happen. The economics of going to the cloud, along with the global pandemic, really helped push the need to overcome concern.Hipsky never dreamed he would be a startup founder, yet a career-ending sports injury prompted him to adjust. Taking the same approach and determination to win is what prompted him to shift to innovation and entrepreneurship. He shares the same advice to innovators in the episode. As long as you have a plausible idea and a way to get there, you can do it.Business leaders are disruptors and innovators, always on the prowl for change. This episode helps you understand how to bring forth innovation even in the most conservative industries.Website - https://iralogix.com/LinkedIn - https://www.linkedin.com/in/joe-hipsky-2750391/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

David M. Wright, Founder & CEO at Disruptive Innovations, shares his insights on digital transformation and strategy. His firm helps enterprises, especially non-technical ones, navigate through this stage.‘Digital transformation’ has been thrown around a lot. Its meaning is often misinterpreted. Wright defines it as supporting your business strategy with an IT solution; a strategy that supports key business functions like interdepartmental collaboration, reaching your customers, or enhancing your product.Wright feels that services like his are especially relevant now. With so many self-service solutions and SaaS options, non-tech businesses can dig themselves into a hole. Trying to take on a digital strategy without a set plan will do more harm than good—having overlapping solutions that cost too much or going through more processes instead of streamlining them. Wright also shares that this digital strategy has grown even more relevant during the pandemic. Customer experience dictates if you sink or swim. On the back end, security threats are even more dangerous to your brand and to your customers. Business leaders keen on optimizing their IT strategy will find the discussion eye-opening. This holds especially true for companies that have taken on a digital strategy by themselves without a technical pedigree. Book - Gap SellingWebsite - disruptiveinnovations.netLinkedIn - https://www.linkedin.com/in/davidmfwright/Twitter - @WrightDavidM This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Aimei Wei, Founder and CTO of Stellar Cyber, talks about the importance of cybersecurity in today’s world. Cyberattacks were once viewed as an issue that plagued governments or megacorporations. As a response, they would hire expensive security experts, both to detect threats and establish responses. Today though, small businesses and startups have access to digital infrastructure through SaaS. While this has democratized digital transformation, it also has expanded the reach of hackers. Stellar Cyber aims to curb this by allowing a shared security platform to work even for small businesses. Wei hails from a background in Computer Science, but she thinks the most valuable contributor to her success isn’t necessarily in her education. Instead, it lies in the discipline of problem-solving honed by her course. She views this as one of the most essential skills to drive startup leaders.Security normally isn’t associated with innovation, yet Wei states that this is imperative in cybersecurity. With hackers being one of the most innovative people on the planet, it’s essential to stay several steps ahead of them. She explains the best way to do this is to improve detection and vigilance. It’s also important to have security ecosystems in the hands of everyone to complement and strengthen the system.Business leaders with a high digital presence can learn about protecting their business from the threats of cyberattacks. In this episode of Leaders of B2B, discover the latest trends in security and why it’s important to invest in these.Website - https://stellarcyber.ai/LinkedIn - https://www.linkedin.com/in/aimei-wei-3857331b/ This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com