Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Arman Eshraghi, Founder and CEO at Qrvey joins co-host Ledge on the podcast. He shares a wealth of knowledge on software, analytics, and how they fit into the SaaS market. Eshraghi also emphasizes the importance of selecting and empowering your team. Eshraghi starts by explaining how he decided on offering analytics for SaaS companies. Businesses use analytics to fuel data-driven decisions and sift through gargantuan amounts of data. He targeted SaaS companies because they need analytics for themselves and their customers. Plus they would rather subscribe to a service rather than build a data analytics infrastructure. Qrvey is a prime example of studying the market to develop the right vision and strategy. Eshraghi reflects on the previous software companies he founded. In the past, the software was at the mercy of the dominant operating system and the hardware infrastructure. Today, systems are serverless and agnostic on operating systems. As a result, Eshraghi now prioritizes the market over product perfection. He cautions against getting too caught up in trying to make the product better, only to deviate from the path of what the market actually wants.Eshraghi's continued emphasis on the right team is the pillar of his startup success. He summarizes the key success factors for a business as having the right product fit for the market, discipline to execute, capital, and most importantly the right team. Without the latter, none of the rest will happen.This podcast provides business leaders with a great approach to product-market fit. Get key insight on leading your team so they are fully engaged towards your objectives. Resources:Linkedin - https://www.linkedin.com/in/aeshraghi/Twitter - @Arman123Website - qrvey.comEmail - [email protected] This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, we bring you Edmundo Gonzalez, Co-Founder and CEO of Marpai Health. A fascinating startup journey, Edmundo’s background is in technology, and the business began as a software company and then jumped into a totally different niche. Now it’s a healthcare company that uses technology to bring clients the SMART Health Plan Services System, a system that transforms their clients’ health plan into a health empowerment tool. The system is powered by very advanced artificial intelligence, so clients can be proactive with guidance that leads to improved health and savings.The conversation centers on how the business adds value in the healthcare industry. The following topics are covered:How they made the jump from being a software company to a healthcare administrator.What the company does and how they use technology to predict healthcare scenarios.Their rules of hiring people and the kind of people they look for.The hardest parts of their greatest challenges.How their team goes about prioritizing running things.How Edmundo deems something a success or failure.Measuring and tracking outcomes.Edmundo’s thoughts about the future of healthcare.The advice our guest would give his younger self, and what we can all learn from it.Resources Mentioned:AdnaWelldyneIndustry AssociationMarvy Labs This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B podcast, Andrew Butt, Co-Founder and CEO at Enable—a cloud-based B2B software solution for rebate management—shares the journey of the business that was only launched in 2017, but today employs a team of 150+. The company was ranked in the Sunday Times as the 50th fastest growing private technology company in Britain, and it’s also the largest in the UK.In the discussion, hear the following:Andrew’s personal entrepreneurial journey, and how it began as a teenager when he started building websites and registering domain names for people.Why Enable was founded and the value it adds.Key lessons learned from the startup’s journey.Team building as they employed more people, and growing the leadership team.Escaping velocity, and the need to get to it quickly.Key areas that need to grow to increase revenue and scaling to the next phase.The key metrics to track, and how they vary depending on company growth.Future plans for Enable.Resources Mentioned:Procter and GambleUnileverGilletteWalmartAmazonService NowSnowflake This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Josh Millet, Founder and CEO of Criteria joins Ledge in a great discussion on the value of hiring the right people. Millet, a Ph.D. from Harvard, has founded two companies that focus on screening tools to make the right hire. His first company, Number2.com, was acquired by XAP in 2002. He founded Criteria in 2006 to take things to the next level.Hiring the best talent that fits your organization is a tried and tested formula for a company’s success. It’s easier said than done, however. Predicting the right hire has been left to resume screening and interviewing. The former is too reliant on experience—and in today’s evolving business world, that may not be a relevant factor. The latter risks too much subjectivity and bias— never ideal for a right profile fit.Millet talks about using an algorithm to intake large amounts of data points in order to determine the right hire. These points are used to come up with assessments focusing on cognitive ability, behavioral personality, and emotional intelligence.The platform allows assessment tools to be deployed quickly and easily to applicants at home or on the move. Now all applicants can be screened with objective tests. The importance of this versus the old approach of only assessing a shortlist is significant. You get a larger data set to choose from and improve. You also have a higher likelihood of not missing out on the right hire.The cost of a hire that doesn’t fit the role you envision can be high. Aside from rework and the time needed to correct a wrong hire, you also run the risk of eroding relationships and not fully maximizing your business. Business leaders looking to hire the best people for their team will find some great ideas in this episode. Hiring the right people is vital to every business’s success.Resources:Website - criteriacorp.com This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Maciej Gałkiewicz, CEO at Ragnarson, joins host Jake Jorgovan on today’s Leaders of B2B podcast. His startup journey at the company has been hit by crisis and tragedy, but he explains how and why he continues to persevere.Ragnarson is more than a traditional web development agency, and they employ innovative and revolutionary approaches to run the business. One is not only focusing on development, but on investing in impact-driven startups. They’re particularly interested in investing in startups that look to make a difference in climate change, sustainability, and socio-economic inequalities.Ragnarson also empowers employees to set their own increases and rates. They ensure employees are aware of the company’s financial standings, how the market pays, and how much each other receives. Then they have a transparent performance evaluation system that provides a clear understanding of where they stand. This approach targets transparency, involvement, and a sense of commitment among team members.Gałkiewicz also shares the adversity he had to exhibit and overcome through various crises. From their founding CEO passing away to unexpected losses of clients, there have been plenty of reasons for them to call it quits. But by leaning on his team, practicing grit and determination, and learning from these events, they have emerged stronger than ever. He summarizes his startup learnings in two words: speed and courage. Act quickly and take the leap because yes, you can solve the risks associated with it.Business leaders always find themselves in valleys in between peaks. This podcast helps inspire how you approach and overcome this. Website - ragnarson.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Abel Grunfeld, Head of Growth at Riverside, joins host Jake Jorgovan today. Riverside is a startup that helps creators like podcasters achieve their ‘why’ through user-friendly technology. The platform offers several advantages such as better audio and video capture quality, instant upload to the cloud to prevent loss of the material, and great editing tools. Grunfeld shares that this great UX was accomplished through their product strategy approach. They patterned the product with their target user base in mind. Seeing a lot of creators using video conferencing tools like Zoom to record podcasts was an indicator that the market needed Riverside. So the product was built exactly to that specification, on both the front end and the back end.Grunfeld talks about continuing the product roadmap of providing the right user experience for their creator customers. Improving the editing process and the core flow for creators is a key feature they are working on, which will allow creators to save a lot of time. Riverside equates this time savings as a competitive advantage that would make their platform a preferred one for their target ICP.Grunfeld believes the biggest driver for their growth is the product. The product, initially used for political debates, has iterated and improved. He stresses the importance of listening to your users, their pain points, and putting yourself in their shoes. Once these align, you will have a valuable product to share with them.Are you a business leader seeking to crack the strategy of aligning your product to customer needs? Then this episode is the right one for you.Resources:Website - Riverside.fmTwitter - Riverside.fmTwitter - AbelGrunfeldLinkedIn - https://www.linkedin.com/in/abelgrunfeld/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.

This episode of Leaders of B2B brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of Propllr, a company that does public relations and content marketing for startups. Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup. Here’s some of what to expect:The reasons why most of their clients hire them.How to get seen by your target audience in publications.Measuring the results of marketing and how to know the origins of where sales are coming from. For example, is it from your sales reps, or from SEO?At what stage of a startup is it the right time to pay for PR?Recommendations for companies that want to start getting some PR traction.Some really good tips on how to become known in your local area.How to use Google Alerts to create opportunities.The mistakes people make with PR.How to prepare for a PR interview. (Here are some notes by Propllr you can download: https://drive.google.com/file/d/16hbZSOqYTerv_7HV_f2R4N3dn11iS0wa/view) Resources Mentioned:Inc.Wall Street Journal's New York TimesThe Business JournalTechCrunchVentureBeatGoogle AlertsTalkWalkerTwitterChicago TribuneBloombergFortune 500Edelman Bonus gift for listeners! Email Josh at [email protected], and he'll schedule a time to sit down with you and see how he can best help your startup. Or check out their blog for resources: https://blog.propllr.com. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, Patrick Chopson, Co-Founder of Cove Tool, shares the journey of the company since it started in 2017. Cove Tool is a web-based application that helps architects, engineers, contractors, and building owners make decisions around anything that affects green building. It covers the whole arc of the project from start to finish. Last year 12,000 projects were run through the software; the equivalent of 5.3 million tonnes of CO2 emissions.Business-wise, they boast some pretty amazing numbers, like a less than 0.01% churn rate, and a growth rate of 500% in one year.How did they do it? We discuss: How the company was started.The business model structure, and how they tried a lot of different things first before they landed on the model that actually worked.How the end goal forms the basis of everything they do—from features included, to how the subscription model works, to how they’ve structured their marketing.How they get the word out (hint: good old email marketing is the best way to reach people in the industry).What they tried and what failed.How they’ve handled the integration process, because the software works with whatever software the client is already using.How they gather and make decisions about data.How they’ve leveraged their investors to get where they want to go.How they raised capital to start.How customer satisfaction keeps their churn rate at just about zero.What advice they would give to others starting a business.Resources Mentioned:SalesforceRevitSketchUpRhino3DArchiCADISOASHRAEGoogle TranslateBlackRock Morgan Stanley This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Jinesh Patel, Co-Founder and CEO at UptimeHealth, joins Ledge on this podcast episode of Leaders of B2B. UptimeHealth provides a SaaS platform that digitizes and automates medical device compliance and management. Their key customer profiles are small and medium providers that previously used manpower and a paper checklist for this business need. Patel had to overcome hurdles usually faced in small to medium businesses with a more traditional pedigree. One of these hurdles was finding room in these businesses’ budgets. With the previous solution being a paper checklist, it was hard to gauge the return on investment on his offering. Patel approached this by introducing a Minimum Viable Product to his early adopters. Allowing them to experience the value and benefits of digital transformation makes all the difference, particularly in efficiency and reducing costly mistakes in compliance. Once he got his core customer base, he was able to both improve the product and gather more interest that led to conversions.Patel also talks about the value of finding co-founders who complement your skills. He says that having co-founders delivers a message that your vision is stronger. Having others believe in your vision is vital. They also help you in areas you are not an expert in. Patel served as his startup’s technical SME, which helped product and sales; his co-founder was his CTO and took care of the technical aspects.Startup founders focused on markets that haven’t entirely adopted your product vision will find this episode extremely helpful. [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, Chris Jordan, CEO and Founder of Omnidek, a digital workplace, provides lessons and insights about starting the company as a non-technical person with a capital of $500. Omnidek was founded in 2017 and in less than five years, has grown to about 20 staff members. Hear from Chris about:How they raised capitalTiming and conceptLessons learned“It wasn’t as if we got some kind of huge slug of cash. Instead, we created the opportunity, and were very focused on what we were building, why, and the need for scale”. - Chris JordanResources Mentioned:PowerPointSharepointConfluenceSalesforceServiceNowZendeskForresterGoogle AdwordsNetSuite AccumaticaSage IntactZapierVisual StudioFacebookMicrosoftSlackConnectInstagramDocuSignIBMAzureUberThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.It’s a conversation filled with valuable information for any entrepreneur; topics include:How the company came about.Types of companies that most benefit from podcasting as a growth strategy.Advice for those who appear on podcasts.Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?What works best to acquire new clients in this particular area?Time management when you’re doing a lot.Recruiting, skill sets, and the processes that weed out the wrong types of candidates.Suggested podcast guest process to maintain quality.Expanding service offerings.Building a network of connections.Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”Resources Mentioned:LinkedInNetflixLead CookieNational Health ServiceFacebookLoomSlackOne Tree Planted This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, we speak with Tom Elliott, Co-Founder of Lefthook.com, a company that launches integration apps and connectors for SaaS companies via Zapier, HubSpot, Quickbooks, Microsoft, Zoom, and other marketplaces. They’re an interesting business because they’ve taken a different approach to app development: their work is to ensure other people don’t need developers. Says Tom: “Over time, different technologists started to see common use patterns and different ways that technology could be more of a self serve, or self-manageable. And the idea is that a smart person who understands software and who understands automation for what they need should be able to consume an API or set up a data flow without ever touching a line of code. But what that does is shifts a lot of effort and responsibility onto developers who provide those different user experiences. And so that's where you see the rise of tools. There are so many different competitors coming into the space that are starting to figure that out, and so we really would like to be one of the first and help kind of create a standard for it.”Listen to the conversation to learn more about how Left Hook innovates development, as well as why they've chosen not to get too technical, but instead deliberately use software languages and tools that are the most adopted in the world. In addition, Tom discusses:How they are balancing the launch of a new project as a small teamWhat they are doing to get their innovative framework out into the worldWhat he would tell his younger self if he could go back in time, and how that helps startups today.Resources Mentioned:GartnerZapierMuleSoftDellBoomiProcess StreetHubSpotZendeskSundeck Store DeveloperProcore StoreSalesforceCrossbeamTradn.ioJavascriptJoomlaWordPressSquarespaceWixCitrix This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode hosted by Ledge, we are joined by Jack Reamer, Chief Lead Gen Officer of SalesBread. Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers. Reamer disagrees with the numbers game approach done by other SDRs to generate prospects, and attributes this approach to laziness. Spam protection and algorithms on the platform and on email make this a costly option too. People and company domains can be blacklisted, meaning that this approach can also lead to losing a ton of opportunities.Reamer emphasizes that personalization is a differentiator that shows you genuinely want to solve your prospect’s concern. Taking the effort to get to know them also signals that you have taken steps to know their situation and business problem when initiating your solution.Finding ways to personalize doesn’t need to feel forced or even creepy. Prospects that are active on digital platforms will leave bread crumbs all over the Internet. Finding news about their company, groups, or advocacy also helps get attention. Reamer calls it “super sleuth work” which essentially pays for itself through better response rates. These don’t automatically guarantee a closed sale, but it does put you in a much better position to generate more qualified and repeatable leads.Business leaders looking at growing their company through revenue will find this approach at widening the funnel exciting. Being able to take away the lessons from the podcast can be extremely valuable to your business, and as a person too. This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform.BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey from nothing to something, and includes:Why she and her partner made the decision to build their entire business on a third-party platformThe journey from nothing to somethingLearning as she went and all the hats she needed to wear as a new entrepreneurBuilding trust with potential customersHow the different roles between her and her partner helped the business to growBuilding a team to help the business scale, and what functions were kept in-house and which were outsourced The process for choosing third-party vendorsHer learning regime and how to prioritise learning when you don’t have time for itTime management when time is pressedFuture plansThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Today’s show with co-host Ledge features Robert Stephen, CEO of RSC. RSC is a consulting firm that has developed a SaaS integrated workforce management system. This helps medium to large companies track assets, serving a vital function in operational efficiencies and planning. RSC, like most companies in 2020, was heavily affected by the global pandemic. Stephen viewed this more of a delay rather than a collapse or failure. His response was to put resources into a dormant state rather than executing deeper cuts. With projects now coming back online following the return to work, this strategy has paid off. Personal development is a key attribute to which Stephen adheres, and he shares this value across his company by encouraging reading. His leadership team selects a book once a month to go over and discuss. This opens new ideas and perspectives that both improve the business and create a stronger social interaction. The recent pandemic has also encouraged them to expand their book horizons towards reflective and books for well-being.Stephen wraps up his discussion by reinforcing his stance on wellness by treating people right. During the pandemic, he provided employees with the option to be furloughed or to be laid off. They can opt to stay on and be activated later, be entitled to continuity of benefits; they could also opt to collect on unemployment if they chose the latter. This treatment was appreciated by a lot and comes back following the reopening of businesses.Listeners can collect wisdom by tuning in to the podcast. Gain insight and inspiration from Stephen's continuing journey as an entrepreneur.Website - https://www.rsc2lc.com/Email - [email protected] episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, Andrew Guldman shares his journey to becoming CEO of ConfigureID, which was acquired a year ago by Astound and offers commerce personalization experiences.“Things are kind of ramping up, like the number of leads is increasing as our ability to handle the leads is increasing,” says Guldman. But the business had a complete reboot after the acquisition, and Guldman was specifically brought in to revamp the engineering organization which was at that stage, “in a bit of the doldrums”. Guldman’s mission was to grow the organization and give it purpose.Marketing started at ground zero, kicking off with a completely new name and rebranding. It was necessary to make fundamental decisions, like identifying their target audience. The process was neither quick, nor was it simple.This frank and open discussion includes:The journey and the lessons learnedGetting the inputs to what’s needed to make the technologyManaging creative stuff in production while also managing engineering and developmentSo what's in the pipeline? Technology advancements such as accessibility to AR and VR, customizing products while people are virtually wearing them, commerce that ties closely to social media, and one-click checkouts.Resources Mentioned:GartnerMcKinseyCADMayaBlenderInstagramFacebookWeChatThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B hosted by Content Allies, Reda Bensaid, President and CEO of Xavo discusses how they provide differentiated value to customers by building on a customer-focused strategic foundation, a strong machine, and employee empowerment.Bensaid says, “We want our customers to know that we are not only there to make money, but rather to show them we know what we are talking about and that we can be relied upon to resolve their issues. And that gives us credibility, and it strengthens the brand.”The following points are covered in this value-packed conversation:Pivoting from a service to product company.Pressing the reset button.Getting buy-in for transformation.Laying a strong foundation by understanding the problem you are solving.Investing in learning and using LMS to empower people with knowledge in order to meet the company’s objectives.Managing creative conflict.Driving alignment through a focused objective.The importance of a strategy, structure, and vision.How to know if we really transformed.Speed bumps and lessons learned.Not relying on superhero staff to accomplish goals, but rather normal people, in order to deliver differentiated service.Resources Mentioned:E-mythThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, your host Jake Jorgovan from Content Allies interviews Xenia Muntean of Planable, a social media platform that was started by Xenia and Nicolae Gudumac five years ago. At the time, Xenia was 21 and Nicolae, 19.Although they had their challenges and some things may have taken longer to accomplish due to their inexperience, both founders had a background in advertising and graphic design. Ultimately, their young ages turned out to be a major benefit because they understood the social media space, and Planable was built to solve a problem in it.Topics discussed:How the company was started, and whyCashflow, profits, and investmentsThe hardest parts of starting the businessChallenges of starting a business when you’re under 25Lessons learned and learning curvesBuilding an app that thousands use todayWhat advice Xenia would give to herself if she could go back to when she first started her entrepreneurial journeyResources Mentioned:Google DocsGitHubMarvel appFigmaSkypeTechstarsUberAirBnBContent Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of the Leaders of B2B, Ankesh Kumar, Founder & CEO of Sharetivity as well as Slide.buzz, sits down with us to talk about sales and relationships, and the reasons why his two startups focus on these. Sharetivity is a sales and lead generation enhancer. It compiles and intelligently delivers key icebreakers to get the conversation started with your prospect. Slide, on the other hand, is a social experience application meant to boost relationships through activities.Kumar firmly believes in the power of relationships to enable sales. Relationships are essential to differentiate and show you truly care about the prospect. And the best way to achieve this, according to Kumar, is to truly believe that your product is a true solution to your customer. Every salesperson who grounds himself to this tenet is bound to succeed. It creates a milieu of trust that manifests into the relationship.Kumar also talks about his mentorship advocacy. His means of paying-it-forward is by providing an advisory platform for CEOs and startup founders. He believes that startup CEOs are particularly vulnerable to mental stress, as they’re often unable to vent to peers, investors, or employees. His advisory role provides a much-needed outlet for CEOs. Startup founders and CEOs looking to find their footing will enjoy this valuable discussion. Learn about the core purpose of selling your product and what it’s all about. --This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of Leaders of B2B, Tom Murphy, the CEO and Founder of Scilicet, joins us for an in-depth discussion on implementing innovative products before their time. Scilicet is a platform designed to enable sales decisions in the automotive industry. The industry is a prime example where supplier and distributor information is disjointed. As a result, opportunities on deals, such as incentives, are not strategically placed. Scilicet mediates this information chasm through its SaaS platform. The platform takes data and spews them out into usable information.Murphy talks about how this concept was ready to roll 20 years ago. However, the market and regulations, particularly in patents, were an obstacle. Fortunately, today the idea remains very relevant, especially because of tighter margins for automobile manufacturers and increased competition. Dealers know when they can apply more of the manufacturer incentives they received or scale them back. They can choose to work on this per segment, demographic, and geography. The platform makes the entire sales process more efficient through better information sharing.Murphy shares an interesting discussion relevant to business leaders - the value of launching when the market is right. He also talks about the difficulty of integrating with various systems and his approach to this. His system, whilst it provides for a lot of the key features, needs to work with various other platforms. He has to continue with his product platform while allowing it to work with other applications to ensure his product’s relevance.Startup founders with amazing ideas will learn a great deal from the 20-year startup. Learn how a great product needs the right market and regulations to get ahead.Resources: https://scilicet.com/[email protected] This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

In this episode of the Leaders of B2B, Martin Twellmeyer, Founder of optilyz, talks about the continued relevance of direct mail in marketing. Optilyz provides a digital solution for sending out physical mail to customers all over Europe. Twellmeyer argues that direct mail is still the preferred means of communicating with customers. Direct mail has the personalized touch, is more likely to reach customer mailboxes instead of spam folders, and can deliver a strong brand image.Direct mail is not for every business. Businesses that keep tabs on customer addresses can run this most effectively. E-commerce businesses and loyalty programs are among the most significant users of direct mail campaigns. Although direct mail uses a traditional delivery method, there are opportunities to innovate and use automation. Formulating campaigns, collaborating on designs, and delivering to the printers are among the areas that are being upgraded to be more efficient. The significant spend of industries that use direct mail can be lessened or used on other campaigns to optimize solutions.Twellmeyer also talks about how he raised capital with this startup idea. With a less-than-attractive product, he had to consider iterating the product model. This ensured the company stayed alive while building its customer base. He also highlights the importance of partnerships when starting out, until direct selling is possible.Startup founders looking to innovate tried and tested methods will find inspiration from optilyz’s story. Twellmeyer’s account of navigating hurdles to raise capital, acquiring partners willing to work with his model, and building his customer base contains some great insights.Resources:https://optilyz.com/https://www.linkedin.com/in/martin-twellmeyer-12103156/https://www.linkedin.com/company/optilyz/--This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

On this episode of the Leaders of B2B, Shaina Weisinger, Founder and CEO of Repurpose House, discusses her startup journey. She talks about how she pivoted her initial product offering, which was producing videos. Realizing the effort and time to produce long content only for it to be used once, she saw an opportunity. Today, her company Repurpose House cuts your content in so many different ways to reach different audiences.Weisinger’s discussion dives into the product creation process and its essentials. In her example, she looked at the areas where a bottleneck existed. Dependency on limited resources at any stage of your production cycle will hinder your capability to scale. In her case, being able to apply delegation and empowerment to her new product allowed her to scale massively. Your business product offering may have these choke points too, which may need freeing up.Weisinger also shares how she leveraged outsource resources along with her internal team. Her approach was to place vital functions where they were needed. In her case, the sales and marketing along with the design were housed internally. Then she went ahead and outsourced other tasks that can be replicated. This mix allowed quick ramping up along with managing costs. It took advantage of each aspect. Startup leaders looking to iterate on their product offerings will learn tremendously from this show. Knowing how to empower and manage people is also a great theme you can take with you from Shaina’s journey.Repurposehouse.comShaina Weisinger on FB, IG, Twitter--This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Our guest today is Pablo Calabuig, CEO North America at GoAigua.GoAigua is an analytics company providing water and wastewater utility companies with tools to change how they look at data to improve daily operations, resiliency, and decision-making to provide better service to their customers. Pablo's family started GoAigua as a water utility operation in Spain 130 years ago. Pablo heads up helping cities like Mexico City, MX, Houston, TX, and cities in California solve critical water supply and management problems.His journey started with him getting an MBA and working with McKinsey and Company before joining the family business to expand into North America. Pablo shares the differences between working in the family business versus his previous consulting gigs, including the unique way they look at future planning. We discuss... building a team transitioning from service to product sales where he invests time as CEO the marketing method he favors mostthe learning curve of the pandemic addressing client problems that aren't your faultthird-party relationships for company growth the easier way to get government contracts, and morePablo ends the episode by sharing insights about boundaries in his personal life that help him be a better CEO. Listen in to learn more about global expansion and offering new products from Pablo. Find other great content at LeadersofB2B.com --This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.

Bob Laurenzo, CEO of DecuSoft, joins Ledge for a great discussion on sales and software. Laurenzo has had a solid career mastering sales, and his revenue-generation skills are the lifeblood of the businesses he has led.Laurenzo talks about the value of compensation management, and how some large companies still use spreadsheets to manage compensation. Laurenzo sees that as an enormous business opportunity. DecuSoft aims to solve this by providing spreadsheet familiarity, but with functions that match the scalability.Laurenzo shares some insight on how startups can balance roles in their early days. The founder needs to recognize their specialty and hire people who can boost that with other functions. The podcast wraps up with an insightful discussion on B2B sales. Getting everything prepared and having the right delivery is essential to closing. Business leaders looking to expand their sales horizons will find this episode insightful. Become a better CEO by listening in to this discussion.www.decusoft.com201-803-9801This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Chuck Myers, CEO of Cogniac Corporation, joins Ledge on today’s Leaders of B2B podcast. The podcast talks about Myers’ journey as a serial entrepreneur and serial CEO. The discussion is full of great leadership lessons from his various career iterations and experiences. Cogniac is a platform that powers visual AI for various companies and industries. The applications are varied and valuable, with examples ranging from visual safety checks in trains to very particular quality assurance in manufacturing.Myers talks about various business cases in terms of startups. He also imparts advice on career. These include who to work with or invest your time in—just some of the great leadership principles in this discussion.Business leaders and founders will find the discussion full of sage advice, with relevant learning on business cases for startups. It also includes key people leadership [email protected] episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Chris Walker, CEO of Refine Labs, joins Jake on this podcast of Leaders of B2B. Walker is a seasoned product manager and marketer who is passionate about innovation and challenging the status quo.This discussion with Walker is like a mini-Masterclass in marketing for SaaS companies. He walks us through his steps toward innovation and talks about approaching the lead funnel in a smarter way, focusing on higher probability conversions. This is especially true for startups in their mid to later stages.Walker discusses different marketing channels, and goes through the pros and cons of various social media platforms for marketing.Walker also talks about people leadership. He explores the value of stringent hiring, and how knowing the specific roles and their outcomes is the element to unlocking this. The podcast is filled with great learning, and marketers looking to boost demand growth will find it engaging. https://www.linkedin.com/in/chris-walker-41597028/https://www.refinelabs.com/podcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com

Dale Hanna, CEO of Foresight Intelligence, joins Ledge on the Leaders of B2B today for a great discussion on how Hanna has used his software expertise in leading his business endeavors. Hanna discusses the evolution of software into the telematics subfield. Foresight Intelligence uses this service particularly for fleet intelligence, enabling companies to better manage their vehicles, equipment, and logistics. The enormous amount of data crunched rapidly over a network provides enormous value.Hanna also talks about the user experience. Software packed with high tech features won’t provide value if it isn’t used, so it’s important to ensure its adoption through proper onboarding and an intuitive UX.The discussion also talks about balancing technical skills with people leadership. Highly technical leaders need to empower people and align them to goals to be effective—this is especially true as their companies scale.Business leaders will find valuable insight on managing a highly technical company. Learn about telematics and how the IoT enables amazing operational efficiencies. LinkedIn - https://www.linkedin.com/in/dalehanna/[email protected] other great content at our website, LeadersofB2B.com.

Brett Barlow, CEO of Everee, talks about his journey from marketer to CEO. Everee provides solutions for company payroll, easing the payroll process for both employers and employees. Barlow talks about his work experience and pivot from consumer electronics to SaaS. He shares how his varied experience has helped him navigate the startup waters. Treat Your People RightHis expertise in creating a brand with value is one of his measures of success. Providing value to customers is essential to building that emotional connection. Barlow also talks deeply about treating people right. After all, people fuel your success.Startup founders and business leaders looking to build their company and brand will find the discussion insightful. This holds especially true for innovative product leaders in the SaaS [email protected] the podcast and learn. Then check out other great content at the LeadersofB2B.com.

Our guest on today’s podcast is Arlen Ward, Principal and CEO at System Insight Engineering. His discussion with Ledge covers his fantastic startup journey, the science behind his product, and how he built his sales strategy for it.Ward talks about how his experience in the medical device industry revealed the business problem to him. Advances in computing power made simulations, and modeling paved the way to the creation of his company. The result: An advanced product that makes a difference in saving lives.Ward expounds further on navigating the waters to sell this product, and wraps up the discussion with keeping the idea alive in how he manages the company. Anyone who would like to see their ideas come to fruition will love this podcast, which reveals how a new company can build and sell their brilliant ideas. Siesimulation.comTwitter - @arlenwardCome say hello and find insightful content at the LeadersofB2B.com.

Matt Doyle, CEO of Array, joins host Ledge on today’s Leaders of B2B podcast. Array provides a software as a service solution aimed at operational and process experts. It allows them to create an application to help the process flow without involving the IT department, and it does this through a no-code interface.Doyle discusses the importance of product development, and this podcast features a deep understanding of the product formulation. This includes design-based thinking and lean methodologies. Doyle talks about the global trend on no-code solutions, and the importance of focusing on the true experts: the end-users. He also reveals how he has expanded into a community, building an accelerator program that helps startups interested in no-code solutions into this community.Formulating the right product that appeals to the right audience is critical to success. This episode features a great individual in product design, and insightful content for anyone looking to emulate the thought process.Buildarray.comNocoding.coListen to today’s podcast and check out other great content on the LeadersofB2B.com.

Rajesh Parthasarathy, CEO of MENTIS, joins us for a fun and insightful discussion on his approach to business. Rajesh has led his startup company to success in the data security industry. The discussion covers Rajesh’s approach to taking on the big names. In an industry where trust is the core issue, this can be challenging. Rajesh takes a customer-centric approach to designing his product features, resulting in a product that is both nimble and feature-studded. This gives him the differentiator as a David among Goliaths.Rajesh also shares his revolutionary approach to managing a global, remote team, and stresses the importance of establishing culture early on in the hiring process. He wraps up with his take on establishing relationships as a key success factor for him. Learn how to be successful even in a field dominated by larger players. Taking a revolutionary approach that delights your customers can be a key differentiator, and this podcast reveals some great ideas on how to get there.https://www.linkedin.com/in/mentisceo/mentisinc.comTune in to our podcast. Find other great episodes and content at our website, the LeadersofB2B.com.

Today, Ledge hosts an episode featuring John Antanies, Principal and Founder of Envoy Development. Antanies has built his company serving a segment not usually associated with software—Envoy Development focuses on manufacturing plants like paper mills and chemical refineries.Antanies talks about how he came up with the idea, and discusses how key it was to hire people who used to work at the plants as engineers. This allows his team to think like customers. Antanies also argues that Artificial Intelligence is still far from replacing solid processes. He goes over an interesting statistical approach to this point, and for him, a solid understanding of process is imperative. This is how your software will ultimately deliver value.Expand your understanding of software applications from this episode. Being able to apply it to traditional industry and make it work well is a truly amazing [email protected] hello and take in other great content at the LeadersofB2B.com.

Today’s podcast features an insightful and meditative discussion with Poet De’Medici, CEO of Tomestic. De’Medici envisions a revolution in learning and knowledge absorption. He aims to do this by enhancing the current medium with augmented reality. De’Medici is a voracious learner who has learned music, writing, architecture, and business. He drew inspiration for his startup when he was about to publish his book Above You, A Black Sun.He talks about how our system of learning needs an upgrade by, for example, adding augmented reality to older media like books. He also sparks inspiration by talking about celebrating successes and following your startup dreams. Finally, he emphasizes that having the right people and treating them right is the key to success.Startup founders seeking inspiration for their wildly revolutionary ideas will find this podcast worthwhile. Find some key nuggets from De’Medici’s startup journey by listening in to this [email protected] - a_brilliant_thoughtLinkedIn - https://www.linkedin.com/in/poetlemar/Check out our other amazing content at the LeadersofB2B.com.

Dave Gulezian, Co-Founder and CEO of Alucio, joins today’s podcast to talk about creating a tech platform for a niche industry. His platform, Alucio, brings a multitude of features to life science firms, including pharmaceutical, biotechnology, and medical device firms, among others.The life science industry, while categorized as niche, carries a large amount of revenue. It also covers a huge amount of market presence. Gulezian talks about how he started up Alucio with its core product, Beacon. He walks us through how he aims to help Medical Science Liaisons become trusted advisors to their clients, encouraging involved customers to help design their system. He explains how, for now, the software ecosystem provides content management and validation, video conferencing, and onsite presentations.In today’s discussion, you’ll gain some key insights on hiring and keeping the right people. You’ll also learn about maintaining the best credibility and reputation in your industry. Business leaders can gain a better understanding of how a product in a highly specialized, high revenue market behaves, learning points that can be applied in other areas, too.Alucio.ioListen and learn about product strategy from this podcast, and check out other great content on the LeadersofB2B.com.

Sean Leonard, CEO and Co-Founder of JumpDEMAND, joins us on today’s show. He shares his ideas and insights on working smarter in sales and marketing. His company provides technological tools to help automate these processes, resulting in more efficient use of resources— particularly your employees’ time.Leonard has built his platform around a strategy of integration. By playing well with CRMs, he has expanded his customer base. This helped open up the door for a second product, which became another company.Leonard talks about growing his customer base through integrating and working with other companies. He also talks about the advantages of spreading his two products across two companies to unlock the different customer profiles.Gain some key learning on business strategy, leveraging partnerships through integrations, and simply working smarter. This episode is full of great ideas for any business leader.Activedemand.comFunnelflare.ioLinkedIn - https://www.linkedin.com/in/leonardsean/Listen to this episode of the Leaders of B2B podcast to expand your learning as a business leader. Check out our other great content here at the LeadersofB2B.com.

Tiffaney Fox Quintana, Vice President of Marketing at Stampli, joins us on our podcast to talk about her extensive experience and expertise in marketing. Quintana discusses how her academic background in psychology has helped her career. She has enhanced it further by learning business through experience and research to transform her into a super marketer.Quintana shares some great tips and nuggets that can improve your marketing strategy—this 40-minute session is like a Masters in Marketing crash course. It is filed with great perspectives, insights, and hacks for today’s marketer.Experience is the best teacher and expertise can’t be gained in theory. This is why listening to this podcast is vital for any marketer today. Tap into Quintana’s insights here.LinkedIn - https://www.linkedin.com/in/foxquintana/Tune in to our podcast for some very meaningful learning opportunities. Check out our other content on the LeadersofB2B.com.

In this episode, they talk about how you can use a podcast to drive revenue for your business, and how you can turn podcast interviews into revenue-relationships. Ledge and Jake discuss multiple approaches and how they each approach podcast interviews. Ready to start your B2B podcast? Reach out to us today at ContentAllies.com.

Asbed Kassis, CEO and Founder of Alena Solutions, joins us on the podcast to talk about digital solutions and the user experience. Kassis runs a company that can develop the entire backbone of a company’s digital transformation. His key differentiator belief is the approach they take.The discussion digs deeper from Kassis’ startup journey to his core beliefs practiced in his company.Kassis believes in the value of being a partner with his company’s customers, and the user experience is central to his development principle. This emanates from the initial user, his direct client, all the way to the client’s end-user.Kassis shares his product development approach down to what he envisions as the future of digital in a post-pandemic world. Gain a thorough understanding of the digital transformation the world is currently experiencing. Also, learn how to make your business gain a key differentiator—whether you’re running an agency or looking for one, there are many key insights to [email protected] to the Leaders of B2B podcast for a great discussion. Check out our other great content on the LeadersofB2B.com.

His role oversees channels and partnerships at Maropost, and he says utilizing channels can increase your presence and expand your sales team in a short amount of time with minimal investment. Snyder talks about the importance of thinking through a channel strategy thoroughly. Key elements such as identifying the right customer profile, onboarding your partners, and making it worthwhile for them are essential to success. Expand your revenue more quickly with a well-thought out channel strategy. Today’s episode provides some key learning points to get this done. [email protected] - https://www.linkedin.com/in/corysnyder/Today’s business leader needs all the information they can get on the latest trends and innovations in technology, startups, and business. Check out our website LeaderofB2B.com to access a rich repository of content.

BrightApps works with both private companies and the US military. Threats to the nation now also come from cyberspace, so BrightApps is determined to thwart hackers and cyber-attacks. They do this through cutting-edge artificial intelligence and quantum computing.McGregor is a brilliant mind who began his consulting career at age 12. Since then, he’s learned to balance his duties as CEO with his natural calling to oversee the technology. Being an engineer, he has always been more comfortable in that space.Managing and growing an innovative company is no easy feat. Despite this, McGregor still has a handle on the vital balance between work and life. Gain insight on how, you too, can pull off this balance. In this podcast, you’ll also learn about the latest trends in software development, artificial intelligence, and quantum [email protected] in to the podcast to learn more about McGregor and BrightApps LLC. Visit the LeadersofB2B.com for more great content.

Ekshtain is one of the pioneers of FinTech, beginning his career in electronic payments back in 1999, a full ten years before the iPhone was rolled out. He has worked in the payment industry and knows every nook and cranny that makes it tick, every cog and gear that makes it turn. With this information, he created a solution. Now, enterprise-level companies can become payment facilitators, allowing savings on development time and transforming it into a revenue-generating platform for them. This podcast explores Ekshtain’s journey and thought process, how he interacts with enterprise-level customers, and how he takes care of his team.Innovators and business leaders looking to find great ideas to solutions at all levels will learn a ton from Ekshtain and his journey.Website - Amaryllispay.comLinkedIn - Adi Ekshtain - Boynton Beach, Florida | Professional ProfileTwitter - @adiepay Gain some great insight on FinTech and enterprise-level solutions by listening to this podcast. Check out the LeadersofB2B.com.

Vandersluis runs a company that builds and customizes timesheet software. Businesses that look at maximizing efficiency and project management are their major customers, and include mostly enterprise-level corporations that have a lot of employees and projects.Vandersluis discusses his approach to solution selling. His emphasis lies in understanding the customers’ problems first before pitching his solution. This approach has made Vandersluis a bulwark in the software solution selling industry.Learn from Chris Vandersluis’ experience and expertise in B2B sales by listening in to the podcast. Business leaders looking to enhance their solution-selling capabilities will greatly benefit from today’s episode. Timecontrol.comEpmguidance.comDiscover success as a business leader by gaining more knowledge and insight. Check out our website the LeadersofB2B.com for more podcasts and content.

Patel spent many years working on the product during his stint consulting with big pharmaceutical companies. He talks about how a great product idea can sell itself, even if you hate sales, and how that product approach evolves into empowering people and relationships as you scale your startup.Startup founders who have brilliant ideas but don’t want to take the fundraising route can draw inspiration from the bootstrapping approach Patel took for iorad. [email protected] in to this podcast to deepen your insight on startups and business. Check out our other great content on the LeadersofB2B.com.

Sopher adopts the successful strategy of traditional newsletters of yore, when they were distributed to deeply passionate members of a particular community that they were relevant to. Bringing value by informing the concerned community members was pivotal in making sure the newsletters were not only read but had people looking forward to them. This strategy is what he views as the key for companies to get more effective penetration in their email marketing campaigns. People are always looking for value and are also looking for a deeper sense of community. An evolution that translates into loyal customers and raving fans.Any business leader knows that expanding their brand reach through marketing is pivotal in acquiring customers. Learn about effective ways to get more engagement and responses with a tool as traditional as email marketing with the ideas Sopher throws out in this [email protected] - @tryletterheadWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

His company uses existing security camera infrastructure coupled with AI to flag potential shooters and the weapons they are carrying. This smart solution can dispatch emergency services and the police, providing them with vital information that literally saves lives.This key step in using AI and data points is an example that modern technology is there to make lives better—and even save them. The journey to building a final product, though, was not an easy one. In fact, Lahiff admits that getting the startup and product up and running was even harder than being in combat.Find out how Lahiff pulled off a revolutionary company with a life-saving product by listening to this podcast.zeroeyes.comTune in to the podcast and visit us at the LeadersofB2B.com to say hello, and view our other insightful and inspirational episodes.

David J passionately educates us on how cloud software technology has enabled small-to-medium sized businesses to take advantage of digital transformation once reserved for the Fortune 100. In great detail, he explains how important a digital roadmap needs to be planned and laid out so businesses can get the most of their tech spending.David J has uses these business problems as an opportunity to present valid solutions. His company, Modestack, delivers answers for the everyday business person who’s not too familiar with technology, and those who can’t afford to get a CIO, yet still need to take advantage of digital transformation.Anyone who loves technology—or who doesn’t but needs to adapt to it— will find this discussion very educational and idea-awakening.themodestack.comYouTube Channel - https://www.youtube.com/channel/UCaw2GLVfj_vEwdJIYR7Ro0g/aboutVisit us at LeadersofB2B.com for more podcasts for today’s business leaders and founders.

His latest company Boast.ai focuses on both. It helps innovative companies maximize government funding options and grants by helping out with the red tape and audits, plus it fronts the cash on what would normally be a painstaking wait for these companies.This great idea fosters innovation and develops the community to move forward with innovation, all with one less thing to worry about. Lobo sticks to his principles of relationship and community-building with this company, and has worked constantly to grow it with a recent round of fundraising. He throws caution to the wind though, and asks passionate startup founders to balance their time and prioritize things that matter, like family.Startup founders who know the struggles of cash flow and funding will draw inspiration from Lobo’s story, and can also get ideas on how companies like his can help grow their own startup.Boast.aiboast.ai/eventstractionconf.ioLinkedIn - https://www.linkedin.com/in/lloyedlobo/Catch the most insightful and innovative discussions with startup founders and business leaders at the LeadersofB2B.com.

His company, KAAS, helps organizations and companies make their learning delivery effective, efficient, and sustainable. In today’s world with a lot of competing attention spans and a multitude of emerging and upgrading skills, it is essential to keep your human capital in tip-top shape.Feeney also talks about his journey in a startup that focused on pursuing every opportunity but instead moved to streamline their product offerings into something more digestible and attainable for them. This iterative approach brings inspiration to any startup founder or entrepreneur seeking to grow their unicorn.Listeners will gain a deeper learning of how to get their startups going. From choosing the right partner with complementing attributes, to seeking the right advisors, to streamlining the product, the podcast will really get you into understanding the startup world across different product lines.kaas.guruWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

His company Sideqik aims to enhance a company’s marketing and brand presence by leveraging influencers and content creators and integrating them into the brand strategy. This business need is necessitated by the sub-30-year-old demographic dubbed as the Gen Z and Millennials. These younger groups are more likely to lean on highly-engaged content versus traditional broadcast media.Tree shares some key insight on how they grew their platform, how they developed a culture of performance and perfection without resorting to toxicity, and how they arrived at their SaaS platform as it evolved throughout the years.Learn more about the revolution in digital marketing that involves influencers and content creators, and how technology and software can transform your brand into a recognizable one with the ideas Tree talks about. Sideqik.comWant to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.

David talks about how he started on his startup journey coming from a completely unrelated field in foreign policy to IT consulting – and then to startup founder.David talks about how major decisions and outcomes can be anticipated by way of data analysis of causal discovery by looking at massive amounts of variables.He touches on a topic that has been feared since the start of the Industrial Revolution, with machines taking a more active role in improving society. His approach is optimistic and he believes that having AI in the world improves our lot in general and that instead of thinking it will replace people, we should instead focus on upskilling. He takes a page from his own personal experience in learning something that he now excels in.Deepen your knowledge of the exciting world of data analytics and artificial intelligence by listening in on this expert discussion. This podcast is filled with insight and [email protected] to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.