Thriving One-Year-Old Company, with Mark Colgan of Speak On Podcasts
In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business alr...
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth · Content Allies
Audio is streamed directly from the publisher (chrt.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.
It’s a conversation filled with valuable information for any entrepreneur; topics include:
- How the company came about.
- Types of companies that most benefit from podcasting as a growth strategy.
- Advice for those who appear on podcasts.
- Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?
- What works best to acquire new clients in this particular area?
- Time management when you’re doing a lot.
- Recruiting, skill sets, and the processes that weed out the wrong types of candidates.
- Suggested podcast guest process to maintain quality.
- Expanding service offerings.
- Building a network of connections.
Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”
Resources Mentioned:
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.
You show up and have conversations, we handle everything else. Learn more at