Jeremy on Marketing Podcast

PT Biz Live Debrief: 3 Lessons to Build a Wealthy, Stress-Light Clinic 📞 Book a Free Strategy Call Here Fresh off a week at the PT Biz Live event in Dallas, Jeremy shares a candid brain dump of what's working right now for cash-based clinics. After talking with 150+ owners, sitting in on keynotes, and running live website/SEO audits at the Patch booth, three clear themes emerged: how to think about your time horizon, how to define "enough" (wealth) for your life, and a smarter way to sell care plans. 📌 Episode Topics Two Types of Clinic Owners: The long-horizon builder vs. the pedal-to-the-metal sprinter—and why you should choose your lane. Defining "Enough" (Wealth): Translate life goals into a monthly spend and reverse-engineer your clinic to hit it. Time-Based Offers: A newer packaging model (2–3–6–9 month programs) that beats session packs for buyer psychology, staff sales, and clean books. 🧭 Lesson 1: Choose Your Time Horizon Owners Jeremy met fell into two camps: Long-Horizon Builders (10–20 years): Lower quarterly stress, steadier growth, often higher profit. Example: buying the building reframed the game and reduced pressure. Sprinters (next 6–24 months): Aggressive ads, reinvesting profit, adding staff and locations fast. Higher revenue growth, thinner margins. Pain point: Stress spikes when you try to live in both modes. Pick one and align decisions (ads, hiring, goals) accordingly. 💸 Lesson 2: What Are You Working Toward—And How Much Is Enough? Keynote insights (money mindset): Most owners want time/financial freedom, not 30 weekly treatments forever. Define "enough" by monthly spend, then pick a path: Path A (Asset Sale + 4% rule): Build a valuable, owner-light clinic and sell (e.g., ~$3M yields ~4% ≈ ~$10k/mo). Path B (Autopilot Dividends): Run a $500k–$750k clinic at ~20% profit, removed from day-to-day, and pay yourself ~$8k–$12k/mo. Reality check: If "freedom" is the goal, you can't stay chained to a 25–30 visit caseload. Do a time audit, cut the non-revenue 80%, delegate, and invest time into lead follow-up, email, local marketing. ⏱️ Lesson 3: Time-Based Offers Beat Session Packs Clinics in the room are shifting from 10/15/24-packs to 2, 3, 6, or 9-month programs tied to a plan of care. Why it works for patients: Easier to grasp ("3 months to fix your back") than "12 sessions." Aligns with outcomes, not swipe count. Why it helps staff sell: Logical, care-plan based, less transactional. Reported higher close rates. Why it helps finance/ops: No stranded sessions on the books (cleaner A/R), higher average visit value, simpler forecasting. Watchouts: Keep all marketing congruent (don't advertise session bundles alongside time-based plans). Think through holiday timing (e.g., Thanksgiving–New Year travel) and set start windows or pause rules. ⚡ Quick Wins You Can Use Today 🧠 Pick your lane (builder vs. sprinter) and align Q4 goals to it. 📝 Define your monthly "enough" number; choose Path A or B and reverse-engineer the clinic. 📆 Pilot time-based programs (2/3/6 months) with clear expectations, cadence, and continuity plan. 📣 Unify messaging across site, email, ads, and front-desk scripts—no mixed models. ⏳ Run a one-week time audit; cut/automate non-revenue tasks and redeploy hours to follow-ups, email, workshops. 📣 Why This Matters Now Clarity on horizon + a concrete wealth target + time-based packaging gives you a simpler path to a profitable, owner-light clinic. It reduces stress, lifts close rates, cleans up your books, and makes scaling staff and marketing far easier. 📥 Get the Playbooks Want scripts, pricing frameworks, and rollout checklists for time-based offers—plus the wealth planner worksheet? 👉 Get the Playbooks & Book Your Free Call 📱 Follow for More Follow @_jeremydupont for proven clinic growth strategies in 2025. Pick your path, define "enough," and package your care the way patients actually buy. Simpler clinic. Better profit. More freedom.

🎙️ Episode – Office Hours: Solving Real Clinic Owner Challenges 📞 Book a Free Strategy Call Here Running a cash-based clinic comes with unique challenges—whether it's phone systems, dealing with insurance-minded leads, or creating custom care packages. In this Office Hours episode, Jeremy Dupont answers three real questions from clinic owners inside the Patch community. These are the same struggles you're facing, and the solutions shared here can save you time, money, and missed opportunities. 📌 Episode Topics: Phone Systems: Why the wrong system silently kills growth and the 3 features your clinic must have (CRM integration, ease of use, and AI capabilities). Insurance-Focused Leads: How to handle the "Do you take Blue Cross?" question, improve your sales process, and tweak ad copy to pre-qualify leads. Custom Packages: Why you should sell based on plans of care, not just session counts, and how to systemize package options for staff consistency. ⚡ Quick Wins You Can Use Today: 📲 Choose a phone system that integrates with your CRM (Jeremy recommends OpenPhone + HubSpot). ✅ Don't send leads to voicemail—use AI agents or call tracking to capture every opportunity. 🎯 Run discovery calls to explain the value of cash-based care before patients default to insurance. 📝 Update your ad copy to include "No insurance needed" and filter out unqualified clicks. 📊 Create packages based on plans of care (10, 15, 24 sessions) instead of finances, ensuring better outcomes and easier sales. 📣 Why This Matters Now Too many clinics lose revenue from missed calls, unqualified leads, or poorly structured packages. By fixing these three areas, you can build repeatable systems, close more patients, and scale beyond a single-provider practice. Clinics that implement these strategies regularly jump from $40k months to $80k–$100k months—and beyond. 📥 Get the Playbook Want the full setup for systems, sales scripts, and package structures? Download the step-by-step playbook and learn how to scale your clinic the right way. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. The difference between a stagnant clinic and a thriving one often comes down to systems, sales, and packaging. Master these, and you'll never look at growth the same way again.

🎙️ Episode – Conversion Tracking Mastery: Unlocking Google Ads for Clinics 📞 Book a Free Google Ads Strategy Call Here Most clinic owners give up on Google Ads after a month, thinking they don't work. The reality? Google Ads do work—if you set them up correctly. The difference between wasting thousands and filling your schedule is one thing: conversion tracking. In this episode, Jeremy Dupont breaks down exactly how to set up your Google tech stack—Search Console, Analytics, Tag Manager, and a CRM—so you can feed Google's AI the right data, optimize your account, and turn clicks into patients. This is the #1 reason clinics fail with Google Ads, and fixing it can unlock 10, 20, or even 50 new patients a month. 📌 Episode Topics: The Truth About Google Ads: Why they work anywhere—if you track conversions properly. Conversion Tracking Basics: Big conversions (forms, discovery calls) and micro conversions (clicks, page views). Google Search Console: How to use search queries, rankings, and mobile data to improve ads. Google Analytics: Track user behavior, bounce rates, traffic sources, and form submissions. Google Tag Manager: Setting up tags & triggers to capture the right data (without breaking your site). CRM Integration: Why spreadsheets aren't enough and how CRMs show real ROI. ROI Tracking: From lead to discovery call to evaluation—understanding the full funnel. ⚡ Quick Wins You Can Use Today: ✅ Set up Google Search Console, Analytics, and Tag Manager—don't skip them. 🎯 Track both form fills and discovery calls as key conversions. 📲 Add micro conversions like button clicks and page scrolls to help Google optimize. 🗂 Use a CRM (like HubSpot) to track leads and connect campaigns to revenue. 📊 Measure ROI based on real conversions, not "gut feel." 📣 Why This Matters Now If you're running Google Ads without proper conversion tracking, you're feeding Google bad data—and that means wasted money. By setting up your tracking correctly, you give Google the information it needs to send you more patients who actually convert. This is how clinics scale ad spend to $5k–$6k/month and fill multiple providers' schedules. 📥 Get the Conversion Tracking Playbook Download the full setup guide, step-by-step tutorials, and learn how to make Google Ads work for your clinic the right way. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. Think Google Ads don't work for your clinic? They do—if you master conversion tracking. Set it up right, and you'll never look at ads the same way again.

🎙️ Episode – The 10 Ads Commandments: Making Google Ads Work for Your Clinic 📞 Book a Free Google Ads Strategy Call Here Have you ever thought, "Google Ads just don't work for clinics like mine"? You're not alone—many owners feel the same way after wasting money on bad clicks and no patients. But here's the truth: Google Ads do work for every clinic—cash-based or insurance, small town or big city—if you know the rules. In this episode, Jeremy Dupont shares his 10 Ads Commandments—the proven rules that took his own practice from zero to seven providers, filled 75% of their schedules with Google Ads, and allowed him to step away from treating. Follow these, and you'll turn Google Ads into a predictable pipeline of new patients month after month. 📌 Episode Topics: The Truth About Google Ads: Why they work for every clinic—if you set them up right. The 10 Ads Commandments: The rules that separate successful clinics from the ones burning cash. Rule #1 – Create an Irresistible Offer: Low-risk, high-value evaluations (like the $50 eval that filled 7 PT schedules). Rule #2 – Sell on the Phone: Why clinic owners convert higher than admins on discovery calls. Rule #3 – Speed to Lead: Why you have 15 minutes, not hours, to respond to new leads. Rule #4 – Be Available: Same-day or next-day discovery calls and evaluations keep momentum. Rule #5 – Follow Up Like Crazy: 5+ touchpoints in 72 hours and nurturing for 60–90 days. Rule #6 – Live Inside Your CRM: Why spreadsheets lose you money and how a CRM keeps leads organized. Rule #7 – Think in LTV, Not Just Evals: Sell long-term plans of care to make ads profitable. Rule #8 – CRO 101: Optimize landing pages for conversions instead of sending people to your homepage. Rule #9 – Build Trust with Google: Get 100+ Google reviews and stack social proof for cheaper clicks. Rule #10 – Budget Like a Boss: Spend at least 1x your average LTV and think in 90-day windows, not weeks. ⚡ Quick Wins You Can Use Today: ✅ Create a low-barrier, high-value evaluation offer (ex: $50 eval). 🎯 Take your own discovery calls to increase conversions. 📲 Respond to new leads within 15 minutes. 🗓 Always have discovery call & eval spots available within 72 hours. 📧 Follow up for 60–90 days with calls, texts, emails, and newsletters. 📊 Track everything inside a CRM, not just a spreadsheet. ⭐ Build to 100+ Google reviews to lower ad costs and boost conversions. 📣 Why This Matters Now Google Ads aren't broken—most clinics just break the rules. By following these 10 commandments, you'll stop wasting money on bad clicks and start filling your schedule with patients who are actively searching for help. The right setup makes Google Ads the most predictable growth tool for your practice. 📥 Get the 10 Ads Commandments Playbook Download the full checklist, step-by-step setup tutorial, and learn how to make Google Ads work for your clinic. 👉 Get the Playbook & Book Your Free Call 📱 Follow for More Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025. Think Google Ads won't work for your clinic? Think again. Follow the 10 Ads Commandments—and you'll see just how powerful they can be.

🎙️ Episode – Should You Use Google Ads AI? « Book a Free Google Ads Strategy Call Here » On the surface, Google's AI Max campaigns sound like the perfect solution: no keywords, no targeting, no copywriting—just AI doing the work while you sleep. But if you're a clinic owner with a small ad budget, this shortcut can burn through your money without bringing in a single patient. In this episode, Jeremy Dupont breaks down exactly why AI Max campaigns can backfire, when they actually make sense, and how to protect your ad dollars by keeping control over your campaigns. You'll see real-world examples of AI-generated ads—and why they often miss the mark for physical therapy clinics. 📌 Episode Topics: The Allure of AI Max Why "no setup, just results" is so tempting How Google's incentives differ from your clinic's Clicks vs. actual patient evaluations Where AI Max Goes Wrong Irrelevant ad groups: PT jobs, DPT programs, wellness, nutrition Burning budget on searches that never become patients No control over copy, targeting, or landing pages When AI Max Might Work Large clinics spending $5k–$10k/month Years of conversion data already in place AI can replicate and optimize proven ad copy Inside Google's AI Features Search Term Matching & Asset Optimization—already in standard campaigns URL inclusions/exclusions: why they still require human input Generative AI copywriting: only works if you already have strong ads Real Ad Examples Nutrition and wellness campaigns eating up PT ad budgets Brand campaigns making you pay for people who already know you Auto injury & hand therapy ads sending traffic to irrelevant pages The Smarter Path Start with a general search campaign + conversion tracking Manually control search terms, ad copy, and landing pages Layer AI tools only after you have strong data to optimize ⚡ Quick Wins You Can Use Today: ✅ Don't launch AI Max if your budget is under $1,000/month 🎯 Use search campaigns with conversion tracking first 🖊 Control ad copy and target only PT-specific terms 📌 Exclude irrelevant URLs (nutrition, wellness, etc.) 📈 Layer AI features only once you have proven ad data 📣 Why This Matters Now AI Max may be the future, but it's not ready for small clinics today. Without control, you risk spending hundreds on irrelevant clicks instead of filling your schedule with patients. By learning the right sequence—manual setup first, AI later—you'll build ads that are cost-efficient, scalable, and aligned with your clinic's goals. 📥 Get a Free Strategy Call: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025. Thinking about letting Google's AI run your ads? Listen first—this episode could save your clinic thousands of wasted dollars.

🎙️ Episode – How to Set Up Google Ads for Your Clinic « Book a Free Google Ads Audit Here » Even in the age of AI chatbots and the latest shiny marketing tools, Google Ads still reign supreme for getting new patients into your clinic. Why? Because when people are ready to book a physical therapist, they don't ask ChatGPT—they still Google it. In this episode, Jeremy Dupont shares exactly how Google Ads became the engine that scaled his clinic to 7 PTs and eventually allowed him to sell the business. He then walks you step-by-step through setting up your own Google Ads account the right way—without wasting money or letting Google's AI spend it on the wrong clicks. 📌 Episode Topics: Why Google Ads Still Win 80% of Google's revenue comes from Ads (they'll keep pushing it) Search-based ads = the best ROI for local clinics How Jeremy used Google Ads to fill 75% of evaluations at his clinic Setting Up Your Account Go to ads.google.com and create a new account Always send ads to your website (not just your Google Business Profile) Avoid "auto-setup" by Google's AI—control your budget manually Choosing Campaign Objectives Set objective to Leads (not just traffic) Track conversions: form fills, calls, booked appointments Why micro-conversions (button clicks, page views) matter Targeting & Search Themes Dial in keywords: "Physical Therapy Clinic," "Sports Physical Therapy," etc. Refine by location (include your city, exclude irrelevant areas) Request healthcare ad exemptions to run terms like "Physical Therapy" Building Your Ad Write 15 short headlines + 5 long headlines Add 5 strong descriptions with clear calls to action Upload 20+ real images (not AI stock) Use sitelinks & snippets to take up more ad space Budget & Bid Strategy Start with a small budget ($500–$750/month) Focus on conversions, not just clicks Expect a $3,000 "learning period" for Google to optimize Scale once you know your cost per lead (CPA) ⚡ Quick Wins You Can Use Today: ✅ Open your Google Ads account at ads.google.com 🎯 Set campaign objective to Leads 🖊 Write all 15 headlines + 5 descriptions to give Google room to test 📷 Upload real clinic photos, not AI stock images 📌 Start small with budget, then scale once you know your CPA 📣 Why This Matters Now Google Ads aren't going anywhere—they're the most reliable way to generate predictable patient flow for your clinic. By learning how to set them up correctly, you avoid wasting money and build an engine that can scale your business, automate your clinic, and even make it sellable one day. 📥 Get a Free Ads Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for clinic marketing strategies that actually work in 2025. If your clinic needs a steady stream of new patients, this episode gives you the exact blueprint to launch Google Ads the right way.

🎙️ Episode – 6 Steps to Optimize Your Google Business Profile « Get a Free SEO Audit Here » Most PT clinics *have* a Google Business Profile—but very few have one that actually works. In this episode, Jeremy Dupont walks through the six steps to properly set up and optimize your profile so patients can find you, trust you, and book with you. If you've ever wondered why your clinic doesn't show up on Google Maps when someone searches "physical therapist near me," this is your blueprint to fix it. 📌 Episode Topics: Verify Your Profile Get the blue check mark ✅ Send a quick verification video (clinic exterior, sign, interior) Make sure Google knows you're a legit business Fix Your Name Include your keyword (e.g., "Physical Therapy") Consider adding location (e.g., "Dallas") Use a DBA if you need a legal workaround Add Your Services List PT plus specialties: Dry Needling, Running Analysis, TPI Screenings, Pelvic Health, etc. Connect services to money pages on your website Update and refresh descriptions regularly Post High-Quality Photos Show real patients in action (lifting, needling, exercising) Update every 3 months—inside *and* outside your clinic Pro tip: save photo filenames with keywords (e.g., "dry-needling-boston.jpg") Choose the Right Category Start with "Physical Therapist" as primary Add relevant secondary categories (Sports Rehab, etc.) Check competitors to see what works Update Consistently Add posts every 2 weeks (repurpose IG/blog content) Reply to every review Refresh photos, services, and hours quarterly ⚡ Quick Wins You Can Use Today: ✅ Verify and lock in your Google Business Profile 🖊 Add "Physical Therapy" + your city to your clinic name (legitimately) 📋 List out all services you offer—don't just stop at PT 📷 Upload new photos of patients in action 📌 Post on your profile every 2 weeks to stay active 📣 Why This Matters Now Your Google Business Profile is one of the easiest wins for local SEO—and most clinics ignore it. By following these six steps, you'll move from being buried in search results to showing up in the top three spots on Google Maps. That's where the new patients are. 📥 Get a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025. If your clinic isn't showing up on Google Maps, this episode shows you exactly how to fix it—step by step.

🎙️ Episode – How to Get Your Clinic Chosen by AI Search « Get a Free SEO Audit Here » AI is already changing how patients find physical therapy clinics—and it's moving fast. In this episode, Jeremy Dupont explains why Google Maps, ChatGPT, Google Gemini, and AI-driven search will soon decide which clinics get recommended…and which get ignored. Jeremy breaks down exactly how to make sure your clinic is the one AI chooses—while your competitors are still stuck in the past. 📌 Episode Topics: AI Search is Here AI overviews on Google are taking up prime "above the fold" space ChatGPT and other LLMs pull directly from Google Maps, reviews, and websites 3 Keys to Being Found in AI Results Optimize Your Google Business Profile Claim & verify your profile List 10+ specific services with city names Post weekly updates & photos (every quarter at minimum) Keep NAP (name, address, phone) consistent everywhere Get reviews regularly and reply to each one Create AI-Readable Website Content Build "money pages" combining service + location (e.g., Dry Needling in Boston) Use local landmarks, embed Google Maps, and add schema markup Answer FAQs with short, direct answers Include social proof, CTAs, and internal links to related content Be Listed Everywhere Get listed in all major directories (Google, Bing, Yelp, Facebook, Instagram, YouTube, TikTok, Healthgrades, WebMD, etc.) Ensure NAP consistency across all platforms Post regularly on social media with your website link in bios Get featured in local blogs, podcasts, and influencer content Use YouTube with local, service-specific video titles ⚡ Quick Wins You Can Use Today: ✅ Verify & fully build out your Google Business Profile 📷 Add fresh clinic photos and reply to every review 🖥 Create at least one "service + location" money page 📍 Make sure you're listed in all major online directories 🎥 Post a YouTube video with a local, service-focused title 📣 Why This Matters Now The big chains move slow—you can move fast. By implementing these strategies now, you can dominate local AI search visibility for years before competitors catch on. 📥 Get a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for AI and marketing strategies that actually work in 2025. Want your clinic featured in AI results? Start with a free SEO audit and see exactly where you stand today.

🎙️ Episode – 100 Newsletters in a Row: 10 Lessons That Changed My Business « Join the Free Newsletter Here » This episode marks a huge milestone—Jeremy Dupont has officially written and sent 100 newsletters in 100 weeks. Twice a week. Every week. No breaks. In this solo episode, Jeremy breaks down the 10 biggest lessons he's learned from writing weekly emails that have helped him grow not one, but two businesses: a cash-based PT clinic and a digital marketing company for clinic owners. If you've ever wondered whether email marketing is worth it or how to get started, this episode is for you. 📌 Episode Topics: Newsletters Still Work Email has driven more growth than ads for both Patch and Ripple Great for nurturing leads and building trust It Takes Less Time Than You Think Block time on your calendar—discipline over inspiration You'll get faster and better with reps You're Writing to Signal, Not to Sell Let people self-identify as warm leads based on clicks Follow up 1:1 with people engaging with your content Writing Is the Best Skill for Entrepreneurs Clear writing = clear thinking = better leadership, marketing, and sales Email is Leverage Each newsletter compounds over time Eventually people expect to hear from you The ROI Is Invisible... Until It's Obvious Many readers lurk—then suddenly buy or book when ready Email is about planting seeds that grow over time Position Yourself as the Expert Even your simplest insights can be groundbreaking for patients Talk about real cases, conversations, and tips from your clinic Consistency Builds Trust Being in their inbox every week makes you the go-to when they need help Email Beats Social Media You own your list; you don't own your followers Algorithms change—email doesn't Email Is Still the Best Marketing Tool Jeremy grew both a clinic and a marketing company on newsletters No matter how trends shift, email still converts ⚡ Quick Wins You Can Use Today: 🗓 Block 30–60 minutes weekly to write your first newsletter 💡 Start with real stories or tips from your clinic 📬 Send consistently—same day and time each week 📊 Watch who clicks, then follow up directly 📥 Join the Patch newsletter to see it done in real time: Sign up here 📣 Want Help Writing Newsletters? Hate writing? No problem. Patch offers done-for-you newsletter services so you can stay top-of-mind without lifting a finger. Just DM Jeremy or inquire at Patch to learn more. 📱 Follow for More: Follow @_jeremydupont on Instagram for marketing that works in 2025. Have a topic you want covered? DM Jeremy or share it inside the Patch Slack channel to be considered for a future episode.

🎙️ Office Hours Ep. 5 – Instagram Reels on Google, Local SEO Hacks, and Alt Text Tactics « Grab a Free Marketing Audit HERE! » Welcome back to Office Hours—where Jeremy Dupont answers the most practical, timely questions from clinic owners who want to grow and market their cash-based practice. This episode unpacks one of the biggest changes in local SEO in years: Instagram content is now showing up on Google. Jeremy breaks down exactly what's happening, how to optimize your clinic's Instagram for Google visibility, and what to do now—before your competitors catch on. 📌 Episode Topics: Instagram Posts Now Index on Google As of July 10, Instagram began allowing public posts from professional accounts to appear in Google search results. Reels, carousels, and photos can now show up on Google Big opportunity to gain Page 1 real estate with video Especially powerful for local service businesses How to Optimize Instagram for Google Make your account and posts search-friendly: ✅ Switch to a professional account ✅ Ensure search engine visibility is toggled ON in settings ✅ Use location- and question-based captions ✅ Set keyword-rich alt text for every photo and video ✅ Add high-traffic location tags to each post Why This Is a Game-Changer Boost brand trust and discoverability through organic video search Get in early—no one else is doing this yet Feels like SEO did in 2015—first movers win ⚡ Quick Wins You Can Use Today: ✅ Check your IG settings and turn on search visibility ✍️ Add location- or question-based captions to your posts 📝 Go back to old posts and add keyword-rich alt text 📍 Use high-traffic location tags on every post 📈 Start treating Instagram as a true SEO tool—not just branding 📣 Want the Full Instagram SEO Playbook? Jeremy created a free, living document that's regularly updated with step-by-step instructions on optimizing your IG content for Google. But there's a catch: 📺 Subscribe to the Patch YouTube Channel 💬 Comment "Instagram Google Doc" on the latest video 📩 Jeremy will DM you the full guide 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question featured? DM Jeremy on Instagram or drop it in the Patch Slack channel to be considered for the next Office Hours episode.

🎙️ Office Hours Ep. 4 – Pricing, Golf Scorecards, and Sales Email Timing « Grab a Free Marketing Audit HERE! » Welcome back to Office Hours—where Jeremy Dupont answers the most pressing and practical questions from clinic owners about growing and marketing a cash-based practice. These questions come straight from the Patch community, weekly coaching calls, and Jeremy's Instagram DMs. This episode tackles three hot-button topics: Should you list your prices online? Is it worth sponsoring a golf scorecard? And how often should you send sales emails without getting marked as spam? 📌 Episode Topics: Should You Put Prices on Your Website? Jeremy explains why leading with price kills trust—especially with high-ticket, cash-based services. Instead: Offer a free discovery call to build connection Stack value before revealing cost Use micro-commitments: phone call → evaluation → package Avoid sticker shock by showing why your $2,000 offer is actually a great deal. Sponsoring a Golf Scorecard: Worth It? If you're treating golfers and it's a private course—yes. Otherwise, it's likely a waste. Not a direct ROI play—treat it as a relationship builder Sponsoring may unlock future member event invites or workshops Follow-up is key: don't stop at the logo, build presence & partnerships Smart if it opens doors; skip it if it's not your audience. How Often Should You Send Sales Emails? Depends on how warm your list is: If you've been nurturing with newsletters: Send sales emails every 2–3 days If your list is cold: Stick to once per week to avoid unsubscribes Run 10–15 day campaigns: intro → problem → testimonial → objection → final call Build trust year-round, then sell with confidence when the time comes. ⚡ Quick Wins You Can Use Today: Add a free discovery call CTA to your homepage Update your email list strategy: at least 1–2 newsletters per month Build long-term value-stacking copy for your sales emails Only sponsor golf scorecards if it fits your exact target audience Think beyond promotions—nurture leads consistently 📣 Why This Matters Now If you're scaling a cash-based clinic, you can't afford to waste marketing dollars. Every touchpoint should build trust, generate leads, and convert smarter. 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question featured? DM Jeremy on Instagram or drop it in the Patch Slack channel to be considered for the next Office Hours episode.

🎙️ Office Hours Ep. 3 – Your Clinic's 2025 Marketing Plan (That Actually Works) « Grab a Free Marketing Audit HERE! » Welcome to another episode of Office Hours—where Jeremy Dupont breaks down the *exact* marketing plan cash-based clinics should follow to win the rest of 2025 and build momentum for 2026. Most clinics are winging it—random promos, no systems, no real growth strategy. This episode shows you how to fix that. Jeremy outlines the five marketing pillars his team uses to help 300+ clinics grow month after month without burnout, gimmicks, or guesswork. 📌 Episode Topics: Local SEO Is the Priority Page One of Google has changed—again. If you're not in the Map Pack, you're invisible. Jeremy breaks down why local SEO now beats traditional SEO and how to dominate it: Fully update your Google Business Profile weekly Create local money pages tied to services and cities Get listed in 30+ local directories with consistent info Email Campaigns That Actually Generate Revenue You don't need 10 promos. You need 2–3 well-planned campaigns tied to: Clinic events (rate changes, new staff, moving spaces) Seasonal shifts (Labor Day, open enrollment, Black Friday) Map them out early and build urgency and relevance into your emails. Less spam. More action. Paid Ads Are a Must—Here's Where to Start Meta and Google Ads aren't optional anymore. They're fuel for your best campaigns. Start with Google Ads for high-intent leads (think "PT near me") Layer in Meta Ads for reach and volume—but follow up fast Set a monthly ad budget of at least $500–$1000 Referrals > Workshops in 2025 Workshops are fading. Jeremy recommends building a "Golden List" of 8–12 key local influencers—trainers, gym owners, executives—and treating them like VIPs. Provide value, expect nothing, and let reciprocity bring referrals your way. Reactivate Past Patients Your easiest revenue is already in your CRM. Build a system to: Send monthly check-in texts (personal, not templated) Automate follow-ups post-discharge Offer tune-ups, performance checks, and seasonal reasons to return Stop chasing cold leads and re-engage the warm ones you've already earned. ⚡ Quick Wins You Can Use Today: Update your Google Business Profile every week—photos, posts, hours Run a Labor Day "Fresh Start" campaign for September urgency Build your Golden List of 10 local referral partners and nurture them Send a reactivation text to your top 100 past patients Set your Q3/Q4 ad budget and lock in your campaigns now 📣 Why This Matters Now It's already July. The back half of the year will fly. If you want 2026 to be your breakout year—more staff, more freedom, more impact—you've got to build the engine now. 📥 Grab a Free Audit: https://thepatchsystem.com 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. It might show up in the next Office Hours.

🎙️ Office Hours Ep. 2 – Local SEO Is the New Google Gold Rush « Grab Your Free Local SEO Audit HERE! » Welcome to another episode of Office Hours—where Jeremy breaks down the real-time strategies that clinic owners can use to dominate online and outrank massive competitors without spending like one. This week is all about local SEO—and why small, agile cash clinics have a once-in-a-decade opportunity to outrank national chains. Google has changed the rules, and if you're still focused on blog posts and backlinks, you're already behind. Jeremy walks through what Page One of Google actually looks like in 2025—and the five steps every clinic should take now to win the new search game. 📌 Episode Topics: Page One Has Changed—Forever Forget the "top blue link." Google now shows paid ads, Google Maps, and AI snippets before traditional search results. If you're not ranking in Maps, you're invisible. Why Small Clinics Are Winning Big chains move like cruise ships. You're a speedboat. Jeremy explains why speed and relevance matter more than budgets in today's SEO landscape. 5 Tactics to Dominate Local SEO Jeremy shares the exact framework his team uses to get clinics ranking in their cities: Fully optimize your Google Business Profile Build out local money pages for services + neighborhoods Get listed in 30–40 local directories like Yelp, Bing, MapQuest Dial in technical SEO and improve your domain authority Collect 100+ Google reviews (with an automated system) Does Local SEO Help You Rank in ChatGPT? Yes—and Jeremy shows how the same SEO strategies translate to visibility in AI tools like GPT, Gemini, and Perplexity. AI is the new top-of-funnel; Google is still where people buy. ⚡ Quick Wins You Can Use Today: Update your Google Business Profile biweekly—photos, services, Q&A, and posts Write hyper-local service pages (e.g., "Dry Needling in Lake Nona") List your clinic in every free online directory you can find Automate your Google review requests through your CRM 📣 Why This Matters Now Search isn't dying—it's evolving. And the early adopters will own Page One for the next decade. Don't let bigger clinics with slower teams beat you. Speed wins. This is your chance to make a move that compounds over time. 📥 Grab the Free Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. He might riff on it in the next Office Hours.

🎙️ Office Hours Ep. 1 – Google Reviews, Lead Follow-Up, and Hiring a Chiro « Grab Your Free Local SEO Audit HERE! » Welcome to the *very first* episode of Office Hours—a brand new format from Jeremy where he answers real questions from clinic owners in the trenches. This isn't your typical polished, pre-scripted podcast. It's raw, unfiltered, and straight to the point—exactly what clinic owners need to hear. Every day, Jeremy gets dozens of DMs, emails, and Slack messages asking how to grow, market, and scale a cash practice. Instead of keeping the answers private, he's now hitting record and sharing them with you. 📌 Episode Topics: How to Get More Google Reviews (Even from People Who Say They Will But Don't) Most patients aren't ignoring you—they're overthinking the review. Jeremy shares a simple 3-part framework you can send them that removes friction and gets results. Use this in emails, texts, QR codes, or anywhere you ask for reviews. "My Leads Suck"—Here's Why It's Probably You (and How to Fix It) Cold leads aren't bad, your follow-up is. Jeremy reveals the exact cadence and content strategy his team uses to turn cold leads into evals—including why "checking in" doesn't work and what to send instead (hint: value-based content). Can PT Clinics Hire a Chiropractor? Short answer: yes. Long answer: only if you nail the clinical alignment AND the messaging. Jeremy shares what to avoid so patients don't feel bait-and-switched—and how to position your brand to win with a mixed team of providers. ⚡ Quick Wins You Can Use Today: Use Jeremy's 3-step Google review template to boost patient testimonials Implement the 72-hour follow-up cadence (8 touches/day) with cold leads Send value-based follow-ups—like golf tips for golfers or injury-specific guides Clarify your messaging if you hire outside your profession—no surprises for patients 📣 New Format, No Fluff This is the first of many Office Hours episodes—a casual, unscripted breakdown of the most common questions Jeremy gets every week. If you like it, let him know by DM or in the YouTube comments. If it flops, he'll go back to more polished episodes. 😎 📥 Grab the Free Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for real talk about growing a cash-based PT practice. Want your question answered live? DM Jeremy, drop it in Slack, or comment on YouTube. He might riff on it in the next Office Hours.

🔍 2025 Google Maps SEO Blueprint for PT Clinics « Grab Your Free Local SEO Audit HERE! » Google is changing fast—and local clinics that don't adapt will fall behind. In this episode, Jeremy breaks down why ranking on Google Maps is now more important than ever, what's changed about Page One, and exactly how to adjust your SEO strategy to dominate local search in 2025. If you've been focused only on "blue links" or stuffing keywords, you're missing where the *real* patient traffic is going. 📉 Why Most PT Clinics Are Losing Page One Page One Has Changed Maps and YouTube now dominate the top of search results. If your strategy is stuck in 2019, you're invisible to local leads. Google Business Profile > Traditional SEO Your ranking on Google Maps depends on proximity, reviews, trust, and content. Optimizing your GBP is non-negotiable. Trust Signals Matter More Than Ever Clinics with under 100 Google reviews and missing local directory listings are falling off the map—literally. 🚀 What You Need to Do Right Now: Get on Google Maps—and aim for Top 3 in a 3–5 mile radius Build out local service landing pages (e.g., "Dry Needling Chestnut Hill") Optimize your Google Business Profile weekly Get to 100+ Google reviews (and keep them coming monthly) Claim and correct all 40+ local directory listings Start posting relevant videos on YouTube (Google owns it!) 📊 What's in the Free Audit: Your current Google Maps rankings by mile radius How many directories you're missing from GBP trust score and quick wins Personalized recommendations to rank fast 📥 Grab the Free Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for SEO tips that actually get PT clinics new patients. Google Maps is the new front page of the internet for your clinic. Adapt fast—or watch slower, bigger competitors beat you there.

🏆 2025 SEO Truth Bomb for Physical Therapy Clinics « Grab Your Free SEO Audit Kit HERE! » Jeremy just audited a PT clinic paying for SEO for 2 years—and uncovered a *huge* problem. Tons of traffic? Yes. But nearly all of it from the wrong people. In this episode, you'll learn the 3 biggest mistakes SEO agencies make with PT clinics—and what you can do to start getting actual new patients from Google, not just empty visits. Hint: If your top keyword is "rib flare," you've got a problem. 📉 3 SEO Mistakes That Are Costing Clinics Patients Irrelevant Keyword Strategy Most agencies chase big search volume, not intent. That's how you end up ranking for "rib flare" instead of "physical therapy near me." Local + service = actual evaluations booked. Chasing Vanity Metrics (That Don't Pay the Bills) 10,000 site visits from the wrong people = zero conversions. If your traffic isn't local and looking for help now, it's just noise. Generic Content with No Authority Google now rewards content written by real experts. ChatGPT articles or cookie-cutter blogs written by random freelancers won't cut it in 2025. You need real PTs writing content for real humans. 🚀 What to Do Instead: Focus on high-intent, local keywords like "ACL rehab Nashville" or "dry needling near me" Ignore total traffic—track calls and evals booked from organic search Write (or have someone who *gets* PT write) your content—Google knows the difference Audit your top keywords now—you might be ranking for the wrong stuff Get a free SEO audit to see exactly what's working and what's not 📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for no-fluff SEO and clinic growth tips. SEO doesn't have to be a black box. Rank higher, book more evals, and stop wasting money on traffic that doesn't convert.

🏆 2025 Local SEO Ranking Cheat Sheet for Clinics « Grab Your Free SEO Audit Kit HERE! » What actually gets your clinic to show up on Google in 2025? Jeremy used Google's new AI-powered search to break it down—percent by percent. What he found is completely different from what most traditional SEO services are teaching. In this episode, you'll get the updated ranking factors and learn where to focus your efforts so you can outrank your competitors before they even realize what's changed. Google's search page has evolved: Maps, Business Profiles, and YouTube videos now dominate. Most clinics haven't caught up. That's your edge—if you act now. 📊 Key Takeaways from Google's AI Ranking Breakdown: Google Business Profile – 35% The biggest factor. Make sure your NAP (name, address, phone), services, hours, photos, and updates are filled out and kept fresh. Post weekly, not just once. Technical On-Page SEO – 20% Ensure mobile-friendly, fast-loading pages with proper metadata, schema, and keyword-rich service pages. Bonus: build local service pages by neighborhood. Google Reviews – 15% Aim for 100+ real reviews, added regularly (2–5/month). Set up a CRM flow to automate review requests and respond to every one. Backlinks & Directory Listings – 10% Most clinics miss this. Get listed in niche and local directories (even obscure ones like Foursquare) and reach out for backlinks from community blogs and news sites. User Behavior – 10% Google is now tracking how users interact with your site. If it looks dated or clunky, your rankings suffer. Make it easy to navigate, scroll, and click—with high-quality visuals and no walls of text. Proximity – 10% How close is the searcher to your clinic? You can't control this—but you can create location-specific pages targeting nearby neighborhoods to expand your reach. 🚀 Pro Tips: Create service pages for each treatment and each neighborhood you want to rank in Use Google's free tools to track technical SEO, index pages, and fix crawl issues Audit your Google Business Profile like it's your homepage—update it weekly Use CRM or automation to get consistent Google reviews without begging Be first—most competitors are asleep at the wheel 📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit 📱 Follow for More: Follow @_jeremydupont on Instagram for more no-fluff SEO and clinic growth strategies. This is your SEO cheat sheet for 2025. Google is evolving fast—don't wait until you're buried on page two.

🚨 The New SEO Playbook: Dominate Page One in 2025 « Grab Your Free SEO Audit Kit HERE! » Google has changed the rules—and most clinics haven't noticed yet. Old-school SEO strategies won't cut it anymore. In this episode, Jeremy Dupont breaks down the 3 biggest changes to Google's algorithm and how you can stay ahead of the curve before your competitors catch up. If your site still relies on outdated tactics like keyword stuffing or a clunky web design, you're getting outranked by smarter, faster, and more multimodal competitors. Learn what's changed, what Google is really prioritizing in 2025, and how to adjust before it's too late. 🎯 Key Takeaways: Page Experience is Now a Ranking Factor If your website looks like it was built in 1999, you're toast. Google now rewards clean, fast, and mobile-optimized designs. Your site should load in under 3 seconds, have clear CTAs, and be easy to navigate with no pop-up chaos. Technical SEO is Non-Negotiable If Google can't crawl or index your content, it won't rank it. That means clean URL slugs, updated sitemaps, indexed service pages, and ongoing blog updates are critical. No more "contact1" duplicate pages—it's time to act like a real business. You Need More Than Just Text Google now favors websites that go multimodal. That means embedding YouTube videos, using images in blog posts, posting regularly on your Google Business profile, and building out your YouTube channel. If you're not using video, you're losing visibility. 🚀 Bonus Insights: The Search Generative Experience (SGE) is changing what shows up on page one—fast. Google owns YouTube. The more optimized your YouTube channel, the more likely you'll appear in Google search. Even if you're not a techie, this is a golden window to outrank competitors who are slow to adapt. AI is indexing everything—so your content across platforms matters. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for real-time SEO updates and growth tips for your clinic. If you're still optimizing like it's 2015, you're already behind. Let Patch help you catch up—and win.

📍 4-Step Local SEO Audit for Clinic Owners « Grab Your Free Local SEO Audit Kit HERE! » Most clinic owners think SEO is about getting on page one of Google. But if you're not showing up in the top 3 spots on Google Maps within a 5-mile radius of your clinic, you're bleeding leads to your competitors. In this episode, Jeremy Dupont breaks down the 4 essential steps to dominate your local map rankings—and get your clinic's phone ringing. 🎯 Key Takeaways: Map Pack Heat Check 72% of local service searches convert within a 5-mile radius. If you're not in the top 3 on Google Maps for "physical therapy near me," you're invisible. Check your ranking manually by driving around or let Patch audit it for you. Google Reviews = Digital Word of Mouth Over 100 real and recent reviews boost trust with Google. Use a system like NPS + CRM automation, or run a creative raffle to consistently collect reviews. Local Directories Build Credibility Your Name, Address, and Phone (NAP) must be listed in directories like Google My Business, Yelp, Facebook, Healthgrades, Apple Maps, Bing, etc. These listings signal to Google that you're a legit business still in operation. Optimize Google My Business Treat your GMB profile like prime real estate. Use proper categories (e.g. "Physical Therapy Clinic"), add seasonal/local photos, post updates every 1–2 weeks, and answer FAQs. The more active and complete your listing, the better your chances of ranking. 🚀 Bonus Tips: Upload new team or clinic photos monthly—seasonal content performs well Sprinkle in keywords in your GMB description (naturally) Use Google Posts to show you're open and active Answer common questions to reduce friction for first-time visitors 📥 Get Your Free Local SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for behind-the-scenes SEO insights and clinic marketing tips. If your clinic isn't ranking on Google Maps, it's not just a visibility issue—it's a revenue leak. Use this episode to patch it up.

🎧 5 Things To Look For In An SEO Audit > Most people think SEO is just about ranking on Google. But without the right website structure, speed, and local intent, even great content won't save you. In this episode, Jeremy Dupont breaks down the 5 critical elements that every clinic website must address in an SEO audit—and how to actually fix them. Whether you're DIY-ing your SEO or paying someone else to manage it, this episode gives you the clarity and tools to ensure your website isn't silently killing your rankings. 🎯 Key Takeaways: 1. Domain Authority Your site's "credit score" with Google. Most PT clinics are stuck under 15. Learn how to build it through real content (YouTube, blogs, ebooks), local directory listings, and backlinks from credible sites. 2. Top Keywords You need to know what people are actually typing into Google when your site appears. If your top keyword is just your clinic name, you're missing opportunities. Tools like SEMrush or Ahrefs show you the real data. 3. Local Search Volume Forget national traffic—local intent wins. Optimize your metadata with high-volume local keywords like "Pelvic Floor PT in Austin" or "TMJ Treatment in Scottsdale." 4. Website Issues Google doesn't rank "pretty"—it ranks fast and clean. Use Google PageSpeed Insights to test mobile performance, and fix technical issues like missing H1s, alt text, or 404 errors. 5. Content Strategy & Blog Structure Use a pillar and cluster strategy to show authority. One in-depth blog (the "pillar") supported by shorter related posts (the "clusters") with internal links boosts SEO trust and structure. 🚀 Bonus Tips: Stop publishing AI-only blogs—add personality and human context. Use internal linking to signal expertise across topics and services. Create local service landing pages to show Google what you offer—and where you offer it. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for more clinic growth tips and behind-the-scenes SEO advice.

🎧 Pass the Grunt Test: How to Convert Visitors in 5 Seconds In this episode, we break down a simple—but often missed—truth: you have five seconds to keep a website visitor from bouncing. That's why every page of your site needs to pass the "Grunt Test." Coined by Donald Miller, this 3-question test ensures your messaging is so clear that even a caveman could grunt out what you do, how it helps, and what to do next. Whether you're a physical therapy clinic owner or service-based entrepreneur, this framework will help you instantly increase conversions—without running new ads or redesigning your whole site. 🎯 Key Takeaways: Make It Obvious What You Do Most clinic websites fail to say they're a PT clinic. Fix that. Your header should include a clear headline and image that reflect what you do and who it's for. Example: "1-on-1 Physical Therapy for Runners in Denver." Show How You Improve Their Life Don't sell PT—sell the transformation. Speak to the aspirational identity your clients want: freedom from pain, confidence, performance. Use a "one-liner" format: Problem → Product → Result. Give a Clear Next Step If your call-to-action is buried or unclear, you're losing leads. Add one clear CTA above the fold and repeat it throughout. Example: "Book Your Free 15-Minute Consult" → leads to a real calendar link, not just a form. 🚀 Bonus Tips: Use real photos—your team, your space, your clients. Stock photos kill trust. Make sure your CTA buttons pass the "Z test" on desktop—top right and bottom left. Use this framework on every single page of your site, not just the homepage. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly marketing tips for clinic owners and service pros.

🎧 Revamp Your Website: 3 Copywriting Pillars That Convert Get the Revamp Your Website freebies HERE! >> In this episode, we tackle one of the most overlooked growth levers for clinic owners: your website copy. If your site reads like a resume, you're losing potential clients before they ever get a chance to meet you. Even if you're not a professional writer, this episode will help you transform your homepage into a trust-building, conversion-driving machine using three essential copywriting pillars. 🎯 Key Takeaways: 1. Position the Patient as the Hero Your website isn't about you—it's about them. Use the StoryBrand approach: you are the guide, the patient is the hero. Swap "we are the premier provider" for "you deserve to feel strong, pain-free, and unstoppable." Focus on aspirational identity: what do patients want to become by working with you? 2. Tell a Visual Story People scan, not read—so make your layout clear and scannable. Use bold headlines, subheaders, bullets, and call-to-action buttons. Professional photography is a must—ditch the stock photos and show real movement, real clients, real outcomes. Your website should tell a story in 5 seconds—even before a word is read. 3. Build Authority Without Bragging Your understanding of their problem matters more than your credentials. Use empathetic copy like "we know how frustrating it is when pain keeps you from running." Sprinkle in testimonials and case studies across all pages—not just one. Use videos, images, and reviews that show success through your patients' eyes. 🚀 Bonus Tips: Audit Your Conversion Rate: Use Google Analytics or HubSpot to check traffic vs. bookings. Revamp Every Page: These changes don't just apply to your homepage—optimize your About, Services, and Contact pages too. Free Resources: Download your full homepage wireframe, 40-point checklist, and get an SEO audit at the link below. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly tips to grow your cash-based practice.

> In this episode, we dive into one of the biggest untapped opportunities for clinic owners: turning your existing website traffic into booked discovery calls. If you think your website "doesn't get much traffic" or "isn't that important," this episode will change your mind. You'll learn five critical changes you can make today to increase conversions—without needing to dump money into ads or SEO. Plus, you'll get actionable tips to make your website finally work for you (instead of against you). Key Takeaways: Your Website = Hidden Treasure Even with just 200 visits a month, increasing your conversion rate from 1% to 10% could mean 18+ more discovery calls—without a bigger marketing budget. Fix Your Heading to Earn the Scroll Above-the-fold copy must pass the "grunt test": What do you offer? How will life be better? What's the next step? Make it clear, simple, and irresistible to scroll down. Add a Stakes Section Tap into the emotional "why" of your ideal client. Show what they risk losing if they don't act, not just what they gain if they do. Show a Clear 3-Step Process Define exactly what happens next. (Ex: Book a call ➡️ Come in for an eval ➡️ Execute the plan.) Remove all confusion about how to move forward. Stack the Value Don't just sell a PT session. Sell the experience: 24/7 access, programming, premium treatments like dry needling or BFR, community perks, and more. Position the Patient as the Hero Your website should tell their story, not brag about you. You are the guide helping them win their personal comeback. Bonus Tips: SEO Junk Drawer: Add a story-driven paragraph stuffed (smartly) with keywords at the bottom of each page to help organic rankings. Social Proof: Sprinkle testimonials and Google reviews across your site—not just on one page. Clear CTAs: Make sure every button leads to a real, simple next step—especially for booking free phone consultations. Why This Matters: Most clinics think they have a marketing problem—but they actually have a website conversion problem. Fixing your site is the fastest way to book more discovery calls without burning more ad spend. 🎯 Want 6–8 extra evals a month without touching Facebook Ads? Start with your website. 📥 Download the free Website Wireframe + CANVA Template at: https://thepatchsystem.com/revamp-your-website 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.

In this episode, we pick up where last week left off—diving into the second sale that most clinics miss: continuity. If you're getting people to buy packages but struggling to keep them coming back after their initial plan of care, this episode is for you. You'll learn how to structure continuity offers, frame the next plan of care, and systematize your sales process so that 30% or more of your patients roll into long-term plans. Key Takeaways: Continuity Is the ROI Multiplier If packages are the first step, continuity is the secret to raising LTV, boosting revenue, and making your marketing efforts 10x more profitable. Don't Sell Sessions—Sell the Next Plan Instead of offering "another 10-pack," frame a clear next plan of care based on your patient's upcoming goals (e.g., hiking season, marathon prep). Use Frequency-Based Continuity Offers Let patients pick from 1x/month, 2x/month, or weekly options. Charge them monthly, not session-to-session. This helps create predictable recurring revenue. Avoid Membership Model Pitfalls Don't lock people into rigid contracts. Use 3-month continuity blocks billed monthly, and pause billing if sessions stack up—this removes friction and builds trust. Downsell Into Continuity Rates Offer discounted rates for ongoing care. Patients see value and feel rewarded for their loyalty—while you keep them in the ecosystem longer. Execution Tips: Introduce continuity options before the last session of their package. Frame care around cadence, not volume (ex: "2x/month for 3 months" instead of "6-pack"). Use a CRM to automate 12-week check-in emails and drip campaigns. Train your staff with 12-week progress notes that remind patients how far they've come and what's next. Track continuity conversion rates like a KPI—30%+ should be your baseline. Why This Matters: Most clinics chase more evals month after month. That's not sustainable. Clinics that grow fast and profitably do so by maximizing LTV, reducing reliance on new leads, and systemizing continuity into their business model. 🎯 Want your PTs fully booked without constant marketing sprints? Nail continuity. 📥 Download the free Package + Continuity Sales Training, including templates and scripts at: thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.

Great marketing means nothing if you can't sell the offer. This episode bridges the gap between lead generation and conversions by breaking down how to structure, frame, and sell cash-based packages that people actually buy. If your packages feel hard to sell—or your calendar looks full but revenue's stuck—this is for you. 📌 Key Takeaways: 🔹 Marketing ≠ Sales Ads get attention. Sales close deals. Learn how to create irresistible offers that move people from interested to committed. 🔹 Why Discovery Calls Matter A 15-minute call with the owner (not just an admin) can boost conversion rates by 20–30%. These calls pre-frame your packages, warm up cold leads, and simplify the eval conversation. 🔹 Educate Before They Arrive Use a CRM to automate emails that explain your model, answer objections, and showcase what makes you different—before they walk through the door. 🔹 Sell Plans of Care, Not Sessions Don't just sell 10, 15, or 24 sessions. Sell a structured 12-week plan based on what the eval revealed. You'll build trust, boost LTV, and keep patients on track. 🔹 Use Payment Plans + Predictable Billing Break large packages into three payments. Charge on the 1st of each month to build consistent revenue you can plan around—no more feast-or-famine months. ⚙️ Execution Tips: Add a discovery call booking flow to your site. Build a short nurture email sequence. Use 12-week plan of care framing in evals. Offer payment plans (ex: 3 monthly installments). Track revenue predictability via 1st-of-month charges. 💬 Why This Matters: The best marketers in this space are also the best closers. Getting good at sales doesn't mean being pushy—it means building trust, framing value, and delivering an offer they can't ignore. 🎯 Ready to turn leads into paying patients? Nail your discovery calls. Frame your packages right. Sell care, not sessions. 🔗 Want the full package sales training? Download it free at thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly clinic growth strategies. 🚀

Still struggling to sell your packages consistently? This episode fixes that. We break down the most overlooked sales strategy for cash-based clinics: value stacking. If your eval-to-package rate is under 75%—or your paid ads aren't turning into paying patients—this one's for you. 📌 Key Takeaways: 🔹 Why Value Stacking Works – Price isn't the problem. It's unclear value. We show you how to position your offer so well that saying "no" feels like a mistake. 🔹 The Dream Outcome Formula – Borrowed from Hormozi's $100M Offers: Dream Outcome x Likelihood of Success / Time Delay x Effort We break down how to apply it directly to your PT packages. 🔹 Build a "What You Get" Sheet – Most clinics under-communicate their value. 60-min sessions, dry needling, online support, and partner perks are worth real money—show that clearly. 🔹 Strategic Partnerships = Extra Value – Offer free cryo, DEXA scans, or Orange Theory passes by teaming up with local businesses. We show you how to pitch it right. 🔹 Educate Before You Sell – A solid CRM email drip can do the heavy lifting. Add a comparison guide, nurture leads, and make your evals a warm handoff. ⚙️ Execution Tips: Audit your current offers and extras. Build your value stack sheet with real dollar amounts. Train your team to use it in every eval. Reach out to partner businesses now. Automate lead education through emails and workshops. 💬 Why This Matters: You're already delivering more value than most clinics—you just haven't packaged it. Value stacking improves conversions, boosts confidence, and maximizes ROI—without changing your actual offer. 🎯 Ready to sell more packages? Stack the value. Show the offer. Train the team. Close the gap. 🔗 Need help building yours? Book a free strategy call at thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly growth tips. 🚀

Most clinics say they'll "do more marketing this quarter"—but never actually map out what that means. Then Q2 flies by, and they're stuck with no new leads, no new patients, and a whole lot of shoulda-woulda-couldas. This episode changes that. In today's episode, we walk you through three plug-and-play marketing campaigns you can run this quarter to create momentum, drive patient bookings, and build top-of-mind awareness—without staring at a blank screen wondering what to say. 📌 Key Takeaways: 🔹 The Fresh Start Campaign – Q2 is prime time to help people reset. After a long winter, your audience is itching to get outside, move more, and shake off the rust. Use this moment to offer a discounted eval (e.g., $59–$99) to returning or new patients, paired with a short session pack to carry them through summer. Think: "Get pain-free and back to your routine before summer hits." 🔹 The Running Campaign – Target recreational and competitive runners gearing up for spring races. Position your offer as a Run Strong Assessment with a gait analysis or performance screen—even if they're not in pain. Tailor the copy to race season vibes: "Whether it's your first 5K or your next PR, we'll help you prep right and stay injury-free." 🔹 12 Weeks to the 4th Campaign – For clinics that lean performance: promote a transformation-style program focused on looking, feeling, and performing better by July 4th. Tie it to strength training, pain relief, and confidence for summer. Perfect for active adults who want results now (and a bit of accountability to stay on track). ⚙️ Execution Tips: Choose one campaign to run through the full quarter. Start marketing now—don't wait until May. Send emails weekly. Post on social. Use flyers. Mention it in sessions. Discounts = momentum. It's okay to offer something lower ticket if it gets people in the door for upsells later. Tailor your message to your region + your niche. (e.g., CrossFit = Murph Prep, Pelvic Health = Mother's Day, Golf = TPI screens.) 💬 Why This Matters: Most clinics say they'll "do more marketing" and then wonder why nothing changed. These campaigns give you clarity, consistency, and conversions—because if it's not planned and on the calendar, it won't happen. 🎯 Ready to dominate Q2? Pick a campaign. Lock in the offer. Get your content ready—and execute. 🔗 Want help mapping your Q2 marketing plan? Book a free strategy call at thepatchsystem.com 👉 Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for weekly strategies to grow your clinic. 🚀

Most clinic owners wing it every quarter—and then scramble at the end when the numbers don't add up. But the most successful owners treat every quarter like a mini New Year: a fresh start to map out one goal, three clear strategies, and a weekly execution plan that gets results. In this episode, we break down a proven quarterly planning system that clinic owners can follow to hit financial targets, become stronger leaders, and move their business forward—without guesswork. 🔑 Key Takeaways: 🔹 Start with ONE Thing – Every quarter needs a single, measurable goal. And yes, it should be financial. Top-line revenue is the anchor; if you don't hit it, nothing else really moves. Set your quarterly number, then break it down by month, week, and day. 🔹 Strategy #1 – Finance: Back Into the Numbers – How much of your goal can be met with continuity? What's left to bring in from new patients? Break that down into the number of leads you need based on your average conversion rate and lifetime value (LTV). When the math is clear, you'll stop playing defense. 🔹 Strategy #2 – Leadership: You Are the Bottleneck – Want to scale your clinic? You need to grow as a leader. That means reading, reflecting, setting weekly team rhythms, and committing to self-development. Your clinic can't grow if you don't. 🔹 Strategy #3 – Your Zone of Genius – Choose one project you actually enjoy: whether it's marketing, systems, or improving clinical operations. The key is focus. If it's outside your strengths, hire it out. Don't scatter your energy—go deep. 🔹 Execution – The Real Secret – Break every strategy into monthly, weekly, and daily actions. No more vague intentions or hoping things get done. If it's not on the calendar, it won't happen. 💬 Why This Matters: Quarterly planning isn't a fancy productivity trick—it's how real businesses scale. Without a plan, you're just reacting. With one, you're in control. And when you focus on simple math, consistent habits, and a clear roadmap, your goals become inevitable. 📈 Ready to crush Q2? Get your plan in place, execute like a machine, and watch your clinic grow. 🔗 Want help building a game plan for your next quarter? Book a free strategy call at thepatchsystem.com. 👉 Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for more strategies to grow your clinic. 🚀

Most clinic owners focus on clinical skills, but the secret to long-term patient retention isn't just what you do—it's how your clinic feels. Patients don't just remember the treatment; they remember the sights, sounds, smells, tastes, and textures that create their overall experience. In this episode, we break down how to leverage the five senses to turn your clinic into a place patients actually want to return to—boosting retention, referrals, and revenue. Key Takeaways: 🔹 Sight: First Impressions Matter – Your clinic's branding, lighting, and overall aesthetic shape a patient's perception before you ever treat them. Bright, well-lit spaces, intentional decor, and clear signage eliminate confusion and set the tone for a high-end experience. 🔹 Sound: Patients Associate Sounds with Emotions – A curated playlist that fits your brand creates an atmosphere people enjoy. Clinics with total silence or generic music miss an opportunity to build connection. Investing in high-quality speakers ensures a polished experience. 🔹 Smell: One of the Strongest Memory Triggers – Patients associate certain scents with specific places. If your clinic smells generic—or worse, like sweat—it's a missed opportunity. Using a signature scent (like a luxury hotel or gym) creates familiarity and reinforces your brand. 🔹 Touch: Quality Equipment & Comfort Matter – Every surface a patient interacts with should feel intentional and high-quality. From top-tier treatment tables to gym equipment, lockers, and even towels, the little details set your clinic apart. 🔹 Taste: A Small Gesture with Big Impact – While clinics aren't restaurants, simple touches like offering bottled water, coffee, or even a cold brew station make your space feel premium. These small moments add up to a memorable patient experience. 🔹 Why This Matters – High-ticket clinics thrive on experience, not just service. If you want patients to invest in your packages, refer their friends, and stay long-term, you have to create an environment they want to return to. 💡 Want to build a premium clinic experience? Book a free strategy call at thepatchsystem.com to optimize your brand, marketing, and patient retention strategy. Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for more growth strategies. 🚀

Last week was one of the biggest events of the year for cash-based clinic owners—the PTBiz Live Event. If you weren't there, or you're still processing everything you learned, this episode is for you. We break down the key insights from the event and how to implement them in your clinic without getting overwhelmed. Key Takeaways: 🔹 Focus on Fundamentals Before Fancy Tactics – Too many clinic owners get distracted by new marketing trends, automation tools, or advanced strategies before nailing the basics. The most successful clinics consistently follow up with leads, engage with patients beyond sessions, and systemize their touchpoints—things many owners overlook. 🔹 Marketing is the Lifeblood of Your Business – Most clinics rely too much on word of mouth or sporadic workshops instead of actively marketing. If you're serious about growth, you need a structured marketing plan: face-to-face networking, paid ads, SEO, email campaigns, and social media engagement. Clinics that treat marketing as a core function—not an afterthought—win in the long run. 🔹 Set Clear Expectations for Staff PTs – If you have a team, you need clearly defined roles, responsibilities, and performance metrics. Clinics that scale successfully have structured staff scorecards, track session counts, conversion rates, and continuity percentages, and hold regular check-ins. Without these, managing staff becomes a guessing game. 🔹 Refine Your Patient Journey – From booking to follow-ups, every patient touchpoint should be smooth, clear, and optimized for engagement. One of the biggest missed opportunities? Making it easy for potential patients to book appointments online and ensuring seamless follow-ups post-evaluation. Small tweaks in this process can massively impact retention and referrals. What's Next? Take just two or three of these takeaways and commit to executing them over the next quarter. Break them down into monthly, weekly, and daily action steps. That's how real progress happens. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we reveal a massive blind spot that's costing clinic owners new patients every month—ignoring SEO. Too many clinic owners rely solely on word of mouth, workshops, and local marketing, without realizing how much traffic they're missing online. If your website isn't bringing in consistent new patients, this episode is for you. Learn how to leverage SEO, increase website traffic, and turn Google searches into a predictable stream of paying clients. Key Takeaways: 🔹 Why SEO Matters for Cash-Based Clinics – If someone searches "physical therapist near me," your clinic should be on page one of Google. Otherwise, you're invisible to potential patients actively looking for your services. 🔹 The Myth That SEO "Doesn't Work" – Many clinic owners dismiss SEO because they don't get much traffic. But that's the problem—most aren't optimizing their site, so they're stuck at 150 visits a month instead of 5,000+. 🔹 How to Capture Thousands of Monthly Searches – In most cities, search terms like "best PT near me" or "dry needling Boston" generate thousands of searches. The clinics that show up for those terms win. Those that don't, lose. 🔹 SEO vs. Local Marketing – Workshops and community events are unpredictable and time-consuming. SEO, when done right, delivers a steady flow of potential patients every month. 🔹 Avoiding Common SEO Mistakes – Doing Nothing – Hoping patients will find you just because you have a website. Hiring the Wrong SEO Company – Many firms focus on vanity metrics (blog traffic from random keywords) instead of driving local patients. Relying on AI for Blog Content – Google now penalizes AI-generated content that isn't unique or valuable. 🔹 The 20 New Patients Per Month Formula – If your site gets 1,000 monthly visitors and just 2% book an appointment, that's 20 new patients a month—without running a single ad. 🔹 How to Start Ranking Higher – SEO takes time (6-12 months), but investing in website optimization now means you'll be ahead of your competition in a year. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we break down one of the biggest mistakes clinic owners make that crushes their scalability—allowing patients to stretch out their packages over months instead of completing them in a structured timeframe. If you're stuck constantly needing more new patients to fill your schedule, this is the episode for you. Learn how to shift your approach to package fulfillment, increase patient retention, and build a scalable, predictable business. Key Takeaways: Sell Based on Plan of Care, Not Affordability – Too many clinic owners sell small packages (5, 6, or 8 sessions) based on what patients can afford rather than what they actually need. Instead, base your recommendations on clinical judgment and the best outcomes for the patient. Stop Letting Patients Extend Packages Indefinitely – Packages should have a set fulfillment period (e.g., 90 days). When patients stretch out their sessions over 6-12 months, it kills cash flow, reduces retention, and makes it harder to sell future packages. Structure Packages with Clear Timelines – Offer 10, 15, and 24-session packages, ensuring they are completed within 90 days. This improves commitment, adherence, and long-term retention. Track Fulfillment Rates – Keep a close eye on key metrics: Date of last appointment Date of next appointment Number of remaining sessions If a patient hasn't been in for 30+ days with no appointment scheduled, you're likely losing them. Follow up aggressively. Create a Strong Continuity Program – The goal isn't just to fulfill packages—it's to sell the next one. A structured continuity program ensures patients continue investing in their care beyond the initial package, increasing lifetime value and clinic stability. Shift the Staff PT Mindset – Many PTs focus too much on "not being needed" rather than recognizing the ongoing value of regular sessions. Your team must understand that weekly sessions—even after pain resolves—provide long-term health benefits and justify the investment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we explore one of the most eye-opening tests you can give your business: the Hit By a Bus Test. While the name might sound extreme, this exercise forces you to evaluate whether your clinic could operate smoothly if you were to step away for a day, a week, or longer. By temporarily removing yourself from the daily grind, you can identify weaknesses, pinpoint operational gaps, and develop a plan to ensure your business thrives—even without you in the driver's seat. Key Takeaways: Your Business Shouldn't Depend on You – A successful clinic should continue running without your constant presence. Run a Stress Test – Take time off and observe what breaks down in your absence. This will show you where your systems, processes, or team need improvement. Build a Reliable Team – A key employee should be in place to manage day-to-day operations, handle decisions, and maintain business momentum. Revenue Shouldn't Stop – If your business stops making money when you're gone, you have a job, not a business. Create SOPs and train staff to sell, collect payments, and manage client relationships without you. Marketing Needs a System – If your absence means no new leads, emails, or social media presence, you need a predictable and automated marketing system in place. Embrace the Chaos & Fix the Gaps – Things will go wrong when you step away, but that's the point. Identify the weak spots, create a plan, and systemize your business for long-term growth. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive deep into how cash-based clinics can capitalize on the CrossFit Open to drive revenue, increase brand awareness, and build stronger relationships with their CrossFit community. Whether you're in a CrossFit box, have a CrossFit-heavy patient base, or just want to leverage seasonal marketing events, this episode will walk you through a step-by-step campaign that includes email marketing, promotions, and real-time engagement strategies. Key Takeaways: Preparation Is Key – You should be planning your campaigns at least 3-4 weeks in advance to maximize impact. Email Sequences Matter – A 9-email marketing plan is optimal, covering pre-event, during, and post-event strategies. Leverage Real-Time Content – Send timely emails after each workout release (25.1, 25.2, 25.3) to engage your audience. Aspirational Identity Marketing – Align your messaging with what CrossFitters want, whether it's PR-ing workouts or qualifying for the next round. Create an Irresistible Offer – A limited-time discount (like 25% off a 5-pack of sessions) can drive urgency and commitment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into the journey of transitioning from clinical PT roles to non-clinical positions, featuring Emily, the Head of Customer Success at Patch. Emily shares her unique path from aspiring Red Sox manager to physical therapist, and ultimately to a pivotal role in the tech startup world. If you're a clinic owner or PT professional curious about career growth, burnout, or how to retain top talent, this episode is packed with valuable insights. Key Takeaways: The Importance of Career Growth: Emily highlights the lack of upward mobility in traditional PT roles and how clinic owners can create pathways for professional development to improve retention. Non-Clinical Skills in Clinical Roles: Discover how skills like data analytics, leadership, and operations can add value to your clinic and keep staff engaged beyond patient care. The Value of CRM Systems: Emily breaks down why having a CRM is critical for nurturing leads, streamlining operations, and making data-driven decisions for clinic growth. Addressing Burnout: Understand the signs of PT burnout and learn strategies for clinic owners to foster a work environment that supports long-term career satisfaction. Cash-Based vs. Insurance-Based Clinics: Hear Emily's perspective on the differences in patient care quality, work-life balance, and job satisfaction between these two models. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we break down the essentials of running paid ads for your clinic and uncover the strategies that can transform your ad spend into significant ROI. Whether you've tried ads before or are considering jumping in for the first time, this guide will help you avoid common pitfalls and focus on strategies that actually work. From understanding the power of backend systems to mastering lead follow-up, this episode is packed with actionable insights to help you leverage paid ads in 2025 and beyond. Key Takeaways: Ads as an Investment: Commit to running ads for at least 90 days, focusing on long-term ROI instead of short-term gains. Strong Backend Systems: Use a CRM like HubSpot to track leads, automate follow-ups, and measure the effectiveness of your campaigns. Specific Ads for Specific Searches: Tailor your ads, copy, and landing pages to align with the exact needs of your target audience. Follow-Up is Non-Negotiable: Consistently follow up with leads multiple times in the first 24–72 hours to maximize conversions. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we uncover the power of Google reviews as the ultimate tool to boost your clinic's local SEO and drive more patients through your doors. Learn why Google reviews outperform traditional SEO strategies for local businesses and how to implement three simple yet highly effective methods to generate reviews: running a fun staff contest, automating review requests through a CRM, and launching a raffle campaign via email marketing. Plus, we discuss how a well-rounded SEO approach, combining strong technical optimization with reviews, can help you dominate page one of Google. Key Takeaways: Staff Contests: Motivate your team to collect Google reviews by offering incentives like a $500 prize, building team culture and boosting engagement. CRM Automation: Use tools like NPS surveys and new patient email drips to request reviews effortlessly, ensuring consistent growth over time. Email Drip Campaigns: Create a six-email sequence with a raffle incentive to generate 40-70 reviews while engaging your patient community. Technical SEO: Pair your review strategy with a robust website that includes blogs, optimized pages, and a solid backend setup for maximum impact. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive deep into the strategies behind a wildly successful open enrollment campaign that generated $130,000 in revenue. Learn why simplicity in landing pages outperforms over-complicated designs, how to leverage a six-email drip sequence for maximum conversions, and the importance of warm lead follow-ups. We'll also discuss how quarterly marketing campaigns can stabilize cash flow, overcome objections like price and insurance, and create opportunities to reactivate old patients. Whether you're running a cash-based clinic or looking to improve your email marketing, this episode is packed with actionable insights to help you plan and execute your next campaign. Key Takeaways: Email Marketing: Most conversions happen on emails 4-6. Weekly newsletters can improve campaign success. Landing Pages: Keep it simple—highlight key details, provide a clear call to action, and minimize scrolling. Follow-Up: Engage warm leads (past patients, inquiries, or email interactions) with personalized, consistent outreach. Campaign Timing: Plan strategically to avoid deal fatigue, and tailor campaigns to specific patient segments. Free Webinar: Join us this week on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into five bold predictions for the physical therapy and cash clinic space in 2025. From the rise of paid advertising as a non-negotiable strategy to leveraging low-barrier offers (LBOs) for better patient conversions, we discuss the trends set to shape the industry. We explore the growing role of AI and automation in replacing traditional admin tasks, the importance of building a personal brand to achieve local celebrity status, and why solo clinic owners may merge with larger practices. With insights on maximizing ROI, streamlining operations, and fostering growth, this episode is packed with actionable takeaways for clinic owners ready to thrive in 2025. Key Highlights: Paid advertising becomes the norm for clinics. Low-barrier offers replace full-price evaluations. AI and automation redefine admin roles. Personal branding fuels local trust and clinic growth. Mergers between solo providers and established clinics gain traction. Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into the essentials of planning your year, quarter, month, week, and day to achieve your business goals in 2025. Learn how to set realistic yearly goals, break them down into actionable quarterly plans, and create focused monthly strategies. Discover how weekly and daily planning ensure consistent execution and keep you on track. Key Highlights: Setting yearly "moonshot" goals to drive focus and direction. Using quarterly planning for flexibility and measurable progress. Breaking down quarterly strategies into actionable monthly and weekly steps. The importance of consistent daily planning for staying proactive. Avoiding distractions and sticking to the plan for sustainable growth. Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, shares a game-changing marketing strategy for clinic owners: Q5—the untapped period between December 20th and January 1st. With buyer psychology shifting post-holiday, this is the perfect time to capture attention and drive new patient bookings. Jeremy breaks it into two key phases: Q5 Part 1 (Dec 20–Dec 26): Capitalize on lower ad costs and reduced competition to run highly targeted campaigns on platforms like Meta. Use seasonal messaging to stand out and attract leads. Q5 Part 2 (Dec 26–Jan 1): Reengage past leads and patients who dropped off during the holiday chaos. Use your CRM to follow up with personalized emails, texts, or calls, and take advantage of the "Fresh Start Effect" as people focus on their health goals for the New Year. Jeremy highlights the importance of consistency in content marketing, noting that this time of year offers more visibility with less competition. Staying active on social media and email can help you start the New Year with momentum while others are taking a break. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont tackles the most common question clinic owners ask: How do you get more new patients in the door? Drawing from his experience scaling Ripple Physical Therapy and now helping over 150 cash-based clinics through Patch, Jeremy simplifies the process into four actionable strategies. Local Marketing: Building trust and awareness in your community through events, workshops, and key partnerships with local influencers like trainers and coaches. Search Strategies: Leveraging both organic SEO (long-tail keywords, blogs, local rankings) and paid Google Ads to attract patients actively searching for care. CRM Systems: Organizing leads, automating follow-ups, and preventing patients from slipping through the cracks with systems like HubSpot. Content Marketing: Creating consistent, engaging content—Instagram posts, blogs, podcasts, eBooks, and newsletters—that nurtures relationships and keeps you top of mind. Jeremy emphasizes the importance of doing all four strategies together to truly grow and scale your clinic. He shares tips for assessing where your potential patients (avatars) are spending time—whether it's LinkedIn for professionals or Instagram for a younger, active audience—and tailoring content accordingly. He closes with practical advice: Evaluate your current approach, identify gaps, and decide who will execute these strategies. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont reflects on the milestone of selling Ripple Physical Therapy and the profound lessons he learned throughout the process. He provides an honest, detailed look into the transition, sharing insights that any clinic owner considering an exit strategy will find invaluable. Jeremy also discusses his renewed focus on Patch, his digital marketing company, and the exciting road ahead. Life after Ripple: The first Monday as a former clinic owner and the sense of closure. The Ripple journey: From clinician-focused beginnings to a thriving seven-figure business with two locations and a strong culture. Deciding to sell: Why Jeremy shifted his focus from expanding Ripple to growing Patch. Preparing for sale: Key factors that made Ripple an attractive acquisition: backend systems, predictable marketing, and a clear operational structure. Challenges of the sale process: Lessons learned about financials, legal hurdles, and the emotional toll of transitioning out of a business. Surprises along the way: Insights into the valuation of cash-based clinics and how they are becoming increasingly appealing to buyers. What's next for Jeremy: Full focus on Patch, helping cash clinics build sustainable systems for growth, and the excitement of a fresh start. Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this second episode of the Jeremy on Marketing Podcast, Jeremy Dupont explores the importance of branding and how creating a compelling story was instrumental in building Ripple Physical Therapy and launching Patch. He dives deep into the lessons he learned about marketing and branding, sharing actionable insights for clinic owners looking to attract the right patients and scale their businesses effectively. Whether you're just starting or growing a clinic, this episode provides a roadmap to building a brand that resonates. Introduction and recap of Episode 1 The Ripple Physical Therapy brand story and its impact Challenges with outsourced marketing for cash-based PT clinics Transitioning to learning marketing and scaling Ripple Founding Patch and creating a strong brand identity Why branding matters for clinics looking to grow and scale Letter from the founder: The mission and vision behind Patch Final thoughts and encouragement for clinic owners Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this first episode of the Jeremy on Marketing Podcast, Jeremy Dupont dives into his journey from launching a cash-based physical therapy clinic in Boston to growing and selling it, all while honing his marketing skills. Jeremy shares why he started this podcast, the impact of learning from others through podcasts, and his plans to provide clinic owners with actionable insights on marketing and scaling. Expect weekly episodes packed with strategies to help you grow your clinic and achieve more freedom. Whether you're a solo practitioner or managing a growing team, Jeremy is here to guide you. [00:30] - Introduction to the Jeremy on Marketing Podcast and the journey that led to its creation. [04:05] - The power of learning from experts through podcasts and how it shifted my perspective. [08:30] - Founding Ripple Physical Therapy and the transition to Patch for digital marketing in clinics. [13:40] - Key digital marketing strategies: CRM, Google Ads, and SEO that fueled Ripple's growth. [16:50] - What to expect from the podcast: Weekly insights, guest interviews, and actionable tips for clinic growth. [18:30] - Final thoughts and invitation to subscribe and join the journey. Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies