Jeremy on Marketing Podcast

📍 4-Step Local SEO Audit for Clinic Owners « Grab Your Free Local SEO Audit Kit HERE! » Most clinic owners think SEO is about getting on page one of Google. But if you're not showing up in the top 3 spots on Google Maps within a 5-mile radius of your clinic, you're bleeding leads to your competitors. In this episode, Jeremy Dupont breaks down the 4 essential steps to dominate your local map rankings—and get your clinic's phone ringing. 🎯 Key Takeaways: Map Pack Heat Check 72% of local service searches convert within a 5-mile radius. If you're not in the top 3 on Google Maps for "physical therapy near me," you're invisible. Check your ranking manually by driving around or let Patch audit it for you. Google Reviews = Digital Word of Mouth Over 100 real and recent reviews boost trust with Google. Use a system like NPS + CRM automation, or run a creative raffle to consistently collect reviews. Local Directories Build Credibility Your Name, Address, and Phone (NAP) must be listed in directories like Google My Business, Yelp, Facebook, Healthgrades, Apple Maps, Bing, etc. These listings signal to Google that you're a legit business still in operation. Optimize Google My Business Treat your GMB profile like prime real estate. Use proper categories (e.g. "Physical Therapy Clinic"), add seasonal/local photos, post updates every 1–2 weeks, and answer FAQs. The more active and complete your listing, the better your chances of ranking. 🚀 Bonus Tips: Upload new team or clinic photos monthly—seasonal content performs well Sprinkle in keywords in your GMB description (naturally) Use Google Posts to show you're open and active Answer common questions to reduce friction for first-time visitors 📥 Get Your Free Local SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for behind-the-scenes SEO insights and clinic marketing tips. If your clinic isn't ranking on Google Maps, it's not just a visibility issue—it's a revenue leak. Use this episode to patch it up.

🎧 5 Things To Look For In An SEO Audit > Most people think SEO is just about ranking on Google. But without the right website structure, speed, and local intent, even great content won't save you. In this episode, Jeremy Dupont breaks down the 5 critical elements that every clinic website must address in an SEO audit—and how to actually fix them. Whether you're DIY-ing your SEO or paying someone else to manage it, this episode gives you the clarity and tools to ensure your website isn't silently killing your rankings. 🎯 Key Takeaways: 1. Domain Authority Your site's "credit score" with Google. Most PT clinics are stuck under 15. Learn how to build it through real content (YouTube, blogs, ebooks), local directory listings, and backlinks from credible sites. 2. Top Keywords You need to know what people are actually typing into Google when your site appears. If your top keyword is just your clinic name, you're missing opportunities. Tools like SEMrush or Ahrefs show you the real data. 3. Local Search Volume Forget national traffic—local intent wins. Optimize your metadata with high-volume local keywords like "Pelvic Floor PT in Austin" or "TMJ Treatment in Scottsdale." 4. Website Issues Google doesn't rank "pretty"—it ranks fast and clean. Use Google PageSpeed Insights to test mobile performance, and fix technical issues like missing H1s, alt text, or 404 errors. 5. Content Strategy & Blog Structure Use a pillar and cluster strategy to show authority. One in-depth blog (the "pillar") supported by shorter related posts (the "clusters") with internal links boosts SEO trust and structure. 🚀 Bonus Tips: Stop publishing AI-only blogs—add personality and human context. Use internal linking to signal expertise across topics and services. Create local service landing pages to show Google what you offer—and where you offer it. 📥 Get Your Free SEO Audit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for more clinic growth tips and behind-the-scenes SEO advice.

🎧 Pass the Grunt Test: How to Convert Visitors in 5 Seconds In this episode, we break down a simple—but often missed—truth: you have five seconds to keep a website visitor from bouncing. That's why every page of your site needs to pass the "Grunt Test." Coined by Donald Miller, this 3-question test ensures your messaging is so clear that even a caveman could grunt out what you do, how it helps, and what to do next. Whether you're a physical therapy clinic owner or service-based entrepreneur, this framework will help you instantly increase conversions—without running new ads or redesigning your whole site. 🎯 Key Takeaways: Make It Obvious What You Do Most clinic websites fail to say they're a PT clinic. Fix that. Your header should include a clear headline and image that reflect what you do and who it's for. Example: "1-on-1 Physical Therapy for Runners in Denver." Show How You Improve Their Life Don't sell PT—sell the transformation. Speak to the aspirational identity your clients want: freedom from pain, confidence, performance. Use a "one-liner" format: Problem → Product → Result. Give a Clear Next Step If your call-to-action is buried or unclear, you're losing leads. Add one clear CTA above the fold and repeat it throughout. Example: "Book Your Free 15-Minute Consult" → leads to a real calendar link, not just a form. 🚀 Bonus Tips: Use real photos—your team, your space, your clients. Stock photos kill trust. Make sure your CTA buttons pass the "Z test" on desktop—top right and bottom left. Use this framework on every single page of your site, not just the homepage. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly marketing tips for clinic owners and service pros.

🎧 Revamp Your Website: 3 Copywriting Pillars That Convert Get the Revamp Your Website freebies HERE! >> In this episode, we tackle one of the most overlooked growth levers for clinic owners: your website copy. If your site reads like a resume, you're losing potential clients before they ever get a chance to meet you. Even if you're not a professional writer, this episode will help you transform your homepage into a trust-building, conversion-driving machine using three essential copywriting pillars. 🎯 Key Takeaways: 1. Position the Patient as the Hero Your website isn't about you—it's about them. Use the StoryBrand approach: you are the guide, the patient is the hero. Swap "we are the premier provider" for "you deserve to feel strong, pain-free, and unstoppable." Focus on aspirational identity: what do patients want to become by working with you? 2. Tell a Visual Story People scan, not read—so make your layout clear and scannable. Use bold headlines, subheaders, bullets, and call-to-action buttons. Professional photography is a must—ditch the stock photos and show real movement, real clients, real outcomes. Your website should tell a story in 5 seconds—even before a word is read. 3. Build Authority Without Bragging Your understanding of their problem matters more than your credentials. Use empathetic copy like "we know how frustrating it is when pain keeps you from running." Sprinkle in testimonials and case studies across all pages—not just one. Use videos, images, and reviews that show success through your patients' eyes. 🚀 Bonus Tips: Audit Your Conversion Rate: Use Google Analytics or HubSpot to check traffic vs. bookings. Revamp Every Page: These changes don't just apply to your homepage—optimize your About, Services, and Contact pages too. Free Resources: Download your full homepage wireframe, 40-point checklist, and get an SEO audit at the link below. 📥 Download Your Free Website Kit: https://thepatchsystem.com/revamp-your-website 📱 Follow for More: Follow @_jeremydupont on Instagram for weekly tips to grow your cash-based practice.

> In this episode, we dive into one of the biggest untapped opportunities for clinic owners: turning your existing website traffic into booked discovery calls. If you think your website "doesn't get much traffic" or "isn't that important," this episode will change your mind. You'll learn five critical changes you can make today to increase conversions—without needing to dump money into ads or SEO. Plus, you'll get actionable tips to make your website finally work for you (instead of against you). Key Takeaways: Your Website = Hidden Treasure Even with just 200 visits a month, increasing your conversion rate from 1% to 10% could mean 18+ more discovery calls—without a bigger marketing budget. Fix Your Heading to Earn the Scroll Above-the-fold copy must pass the "grunt test": What do you offer? How will life be better? What's the next step? Make it clear, simple, and irresistible to scroll down. Add a Stakes Section Tap into the emotional "why" of your ideal client. Show what they risk losing if they don't act, not just what they gain if they do. Show a Clear 3-Step Process Define exactly what happens next. (Ex: Book a call ➡️ Come in for an eval ➡️ Execute the plan.) Remove all confusion about how to move forward. Stack the Value Don't just sell a PT session. Sell the experience: 24/7 access, programming, premium treatments like dry needling or BFR, community perks, and more. Position the Patient as the Hero Your website should tell their story, not brag about you. You are the guide helping them win their personal comeback. Bonus Tips: SEO Junk Drawer: Add a story-driven paragraph stuffed (smartly) with keywords at the bottom of each page to help organic rankings. Social Proof: Sprinkle testimonials and Google reviews across your site—not just on one page. Clear CTAs: Make sure every button leads to a real, simple next step—especially for booking free phone consultations. Why This Matters: Most clinics think they have a marketing problem—but they actually have a website conversion problem. Fixing your site is the fastest way to book more discovery calls without burning more ad spend. 🎯 Want 6–8 extra evals a month without touching Facebook Ads? Start with your website. 📥 Download the free Website Wireframe + CANVA Template at: https://thepatchsystem.com/revamp-your-website 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.

In this episode, we pick up where last week left off—diving into the second sale that most clinics miss: continuity. If you're getting people to buy packages but struggling to keep them coming back after their initial plan of care, this episode is for you. You'll learn how to structure continuity offers, frame the next plan of care, and systematize your sales process so that 30% or more of your patients roll into long-term plans. Key Takeaways: Continuity Is the ROI Multiplier If packages are the first step, continuity is the secret to raising LTV, boosting revenue, and making your marketing efforts 10x more profitable. Don't Sell Sessions—Sell the Next Plan Instead of offering "another 10-pack," frame a clear next plan of care based on your patient's upcoming goals (e.g., hiking season, marathon prep). Use Frequency-Based Continuity Offers Let patients pick from 1x/month, 2x/month, or weekly options. Charge them monthly, not session-to-session. This helps create predictable recurring revenue. Avoid Membership Model Pitfalls Don't lock people into rigid contracts. Use 3-month continuity blocks billed monthly, and pause billing if sessions stack up—this removes friction and builds trust. Downsell Into Continuity Rates Offer discounted rates for ongoing care. Patients see value and feel rewarded for their loyalty—while you keep them in the ecosystem longer. Execution Tips: Introduce continuity options before the last session of their package. Frame care around cadence, not volume (ex: "2x/month for 3 months" instead of "6-pack"). Use a CRM to automate 12-week check-in emails and drip campaigns. Train your staff with 12-week progress notes that remind patients how far they've come and what's next. Track continuity conversion rates like a KPI—30%+ should be your baseline. Why This Matters: Most clinics chase more evals month after month. That's not sustainable. Clinics that grow fast and profitably do so by maximizing LTV, reducing reliance on new leads, and systemizing continuity into their business model. 🎯 Want your PTs fully booked without constant marketing sprints? Nail continuity. 📥 Download the free Package + Continuity Sales Training, including templates and scripts at: thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly strategies to grow your cash-based practice.

Great marketing means nothing if you can't sell the offer. This episode bridges the gap between lead generation and conversions by breaking down how to structure, frame, and sell cash-based packages that people actually buy. If your packages feel hard to sell—or your calendar looks full but revenue's stuck—this is for you. 📌 Key Takeaways: 🔹 Marketing ≠ Sales Ads get attention. Sales close deals. Learn how to create irresistible offers that move people from interested to committed. 🔹 Why Discovery Calls Matter A 15-minute call with the owner (not just an admin) can boost conversion rates by 20–30%. These calls pre-frame your packages, warm up cold leads, and simplify the eval conversation. 🔹 Educate Before They Arrive Use a CRM to automate emails that explain your model, answer objections, and showcase what makes you different—before they walk through the door. 🔹 Sell Plans of Care, Not Sessions Don't just sell 10, 15, or 24 sessions. Sell a structured 12-week plan based on what the eval revealed. You'll build trust, boost LTV, and keep patients on track. 🔹 Use Payment Plans + Predictable Billing Break large packages into three payments. Charge on the 1st of each month to build consistent revenue you can plan around—no more feast-or-famine months. ⚙️ Execution Tips: Add a discovery call booking flow to your site. Build a short nurture email sequence. Use 12-week plan of care framing in evals. Offer payment plans (ex: 3 monthly installments). Track revenue predictability via 1st-of-month charges. 💬 Why This Matters: The best marketers in this space are also the best closers. Getting good at sales doesn't mean being pushy—it means building trust, framing value, and delivering an offer they can't ignore. 🎯 Ready to turn leads into paying patients? Nail your discovery calls. Frame your packages right. Sell care, not sessions. 🔗 Want the full package sales training? Download it free at thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly clinic growth strategies. 🚀

Still struggling to sell your packages consistently? This episode fixes that. We break down the most overlooked sales strategy for cash-based clinics: value stacking. If your eval-to-package rate is under 75%—or your paid ads aren't turning into paying patients—this one's for you. 📌 Key Takeaways: 🔹 Why Value Stacking Works – Price isn't the problem. It's unclear value. We show you how to position your offer so well that saying "no" feels like a mistake. 🔹 The Dream Outcome Formula – Borrowed from Hormozi's $100M Offers: Dream Outcome x Likelihood of Success / Time Delay x Effort We break down how to apply it directly to your PT packages. 🔹 Build a "What You Get" Sheet – Most clinics under-communicate their value. 60-min sessions, dry needling, online support, and partner perks are worth real money—show that clearly. 🔹 Strategic Partnerships = Extra Value – Offer free cryo, DEXA scans, or Orange Theory passes by teaming up with local businesses. We show you how to pitch it right. 🔹 Educate Before You Sell – A solid CRM email drip can do the heavy lifting. Add a comparison guide, nurture leads, and make your evals a warm handoff. ⚙️ Execution Tips: Audit your current offers and extras. Build your value stack sheet with real dollar amounts. Train your team to use it in every eval. Reach out to partner businesses now. Automate lead education through emails and workshops. 💬 Why This Matters: You're already delivering more value than most clinics—you just haven't packaged it. Value stacking improves conversions, boosts confidence, and maximizes ROI—without changing your actual offer. 🎯 Ready to sell more packages? Stack the value. Show the offer. Train the team. Close the gap. 🔗 Need help building yours? Book a free strategy call at thepatchsystem.com 👉 Like this episode? Follow @_jeremydupont on Instagram for weekly growth tips. 🚀

Most clinics say they'll "do more marketing this quarter"—but never actually map out what that means. Then Q2 flies by, and they're stuck with no new leads, no new patients, and a whole lot of shoulda-woulda-couldas. This episode changes that. In today's episode, we walk you through three plug-and-play marketing campaigns you can run this quarter to create momentum, drive patient bookings, and build top-of-mind awareness—without staring at a blank screen wondering what to say. 📌 Key Takeaways: 🔹 The Fresh Start Campaign – Q2 is prime time to help people reset. After a long winter, your audience is itching to get outside, move more, and shake off the rust. Use this moment to offer a discounted eval (e.g., $59–$99) to returning or new patients, paired with a short session pack to carry them through summer. Think: "Get pain-free and back to your routine before summer hits." 🔹 The Running Campaign – Target recreational and competitive runners gearing up for spring races. Position your offer as a Run Strong Assessment with a gait analysis or performance screen—even if they're not in pain. Tailor the copy to race season vibes: "Whether it's your first 5K or your next PR, we'll help you prep right and stay injury-free." 🔹 12 Weeks to the 4th Campaign – For clinics that lean performance: promote a transformation-style program focused on looking, feeling, and performing better by July 4th. Tie it to strength training, pain relief, and confidence for summer. Perfect for active adults who want results now (and a bit of accountability to stay on track). ⚙️ Execution Tips: Choose one campaign to run through the full quarter. Start marketing now—don't wait until May. Send emails weekly. Post on social. Use flyers. Mention it in sessions. Discounts = momentum. It's okay to offer something lower ticket if it gets people in the door for upsells later. Tailor your message to your region + your niche. (e.g., CrossFit = Murph Prep, Pelvic Health = Mother's Day, Golf = TPI screens.) 💬 Why This Matters: Most clinics say they'll "do more marketing" and then wonder why nothing changed. These campaigns give you clarity, consistency, and conversions—because if it's not planned and on the calendar, it won't happen. 🎯 Ready to dominate Q2? Pick a campaign. Lock in the offer. Get your content ready—and execute. 🔗 Want help mapping your Q2 marketing plan? Book a free strategy call at thepatchsystem.com 👉 Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for weekly strategies to grow your clinic. 🚀

Most clinic owners wing it every quarter—and then scramble at the end when the numbers don't add up. But the most successful owners treat every quarter like a mini New Year: a fresh start to map out one goal, three clear strategies, and a weekly execution plan that gets results. In this episode, we break down a proven quarterly planning system that clinic owners can follow to hit financial targets, become stronger leaders, and move their business forward—without guesswork. 🔑 Key Takeaways: 🔹 Start with ONE Thing – Every quarter needs a single, measurable goal. And yes, it should be financial. Top-line revenue is the anchor; if you don't hit it, nothing else really moves. Set your quarterly number, then break it down by month, week, and day. 🔹 Strategy #1 – Finance: Back Into the Numbers – How much of your goal can be met with continuity? What's left to bring in from new patients? Break that down into the number of leads you need based on your average conversion rate and lifetime value (LTV). When the math is clear, you'll stop playing defense. 🔹 Strategy #2 – Leadership: You Are the Bottleneck – Want to scale your clinic? You need to grow as a leader. That means reading, reflecting, setting weekly team rhythms, and committing to self-development. Your clinic can't grow if you don't. 🔹 Strategy #3 – Your Zone of Genius – Choose one project you actually enjoy: whether it's marketing, systems, or improving clinical operations. The key is focus. If it's outside your strengths, hire it out. Don't scatter your energy—go deep. 🔹 Execution – The Real Secret – Break every strategy into monthly, weekly, and daily actions. No more vague intentions or hoping things get done. If it's not on the calendar, it won't happen. 💬 Why This Matters: Quarterly planning isn't a fancy productivity trick—it's how real businesses scale. Without a plan, you're just reacting. With one, you're in control. And when you focus on simple math, consistent habits, and a clear roadmap, your goals become inevitable. 📈 Ready to crush Q2? Get your plan in place, execute like a machine, and watch your clinic grow. 🔗 Want help building a game plan for your next quarter? Book a free strategy call at thepatchsystem.com. 👉 Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for more strategies to grow your clinic. 🚀

Most clinic owners focus on clinical skills, but the secret to long-term patient retention isn't just what you do—it's how your clinic feels. Patients don't just remember the treatment; they remember the sights, sounds, smells, tastes, and textures that create their overall experience. In this episode, we break down how to leverage the five senses to turn your clinic into a place patients actually want to return to—boosting retention, referrals, and revenue. Key Takeaways: 🔹 Sight: First Impressions Matter – Your clinic's branding, lighting, and overall aesthetic shape a patient's perception before you ever treat them. Bright, well-lit spaces, intentional decor, and clear signage eliminate confusion and set the tone for a high-end experience. 🔹 Sound: Patients Associate Sounds with Emotions – A curated playlist that fits your brand creates an atmosphere people enjoy. Clinics with total silence or generic music miss an opportunity to build connection. Investing in high-quality speakers ensures a polished experience. 🔹 Smell: One of the Strongest Memory Triggers – Patients associate certain scents with specific places. If your clinic smells generic—or worse, like sweat—it's a missed opportunity. Using a signature scent (like a luxury hotel or gym) creates familiarity and reinforces your brand. 🔹 Touch: Quality Equipment & Comfort Matter – Every surface a patient interacts with should feel intentional and high-quality. From top-tier treatment tables to gym equipment, lockers, and even towels, the little details set your clinic apart. 🔹 Taste: A Small Gesture with Big Impact – While clinics aren't restaurants, simple touches like offering bottled water, coffee, or even a cold brew station make your space feel premium. These small moments add up to a memorable patient experience. 🔹 Why This Matters – High-ticket clinics thrive on experience, not just service. If you want patients to invest in your packages, refer their friends, and stay long-term, you have to create an environment they want to return to. 💡 Want to build a premium clinic experience? Book a free strategy call at thepatchsystem.com to optimize your brand, marketing, and patient retention strategy. Like this episode? Subscribe and follow us on Instagram at @_jeremydupont for more growth strategies. 🚀

Last week was one of the biggest events of the year for cash-based clinic owners—the PTBiz Live Event. If you weren't there, or you're still processing everything you learned, this episode is for you. We break down the key insights from the event and how to implement them in your clinic without getting overwhelmed. Key Takeaways: 🔹 Focus on Fundamentals Before Fancy Tactics – Too many clinic owners get distracted by new marketing trends, automation tools, or advanced strategies before nailing the basics. The most successful clinics consistently follow up with leads, engage with patients beyond sessions, and systemize their touchpoints—things many owners overlook. 🔹 Marketing is the Lifeblood of Your Business – Most clinics rely too much on word of mouth or sporadic workshops instead of actively marketing. If you're serious about growth, you need a structured marketing plan: face-to-face networking, paid ads, SEO, email campaigns, and social media engagement. Clinics that treat marketing as a core function—not an afterthought—win in the long run. 🔹 Set Clear Expectations for Staff PTs – If you have a team, you need clearly defined roles, responsibilities, and performance metrics. Clinics that scale successfully have structured staff scorecards, track session counts, conversion rates, and continuity percentages, and hold regular check-ins. Without these, managing staff becomes a guessing game. 🔹 Refine Your Patient Journey – From booking to follow-ups, every patient touchpoint should be smooth, clear, and optimized for engagement. One of the biggest missed opportunities? Making it easy for potential patients to book appointments online and ensuring seamless follow-ups post-evaluation. Small tweaks in this process can massively impact retention and referrals. What's Next? Take just two or three of these takeaways and commit to executing them over the next quarter. Break them down into monthly, weekly, and daily action steps. That's how real progress happens. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we reveal a massive blind spot that's costing clinic owners new patients every month—ignoring SEO. Too many clinic owners rely solely on word of mouth, workshops, and local marketing, without realizing how much traffic they're missing online. If your website isn't bringing in consistent new patients, this episode is for you. Learn how to leverage SEO, increase website traffic, and turn Google searches into a predictable stream of paying clients. Key Takeaways: 🔹 Why SEO Matters for Cash-Based Clinics – If someone searches "physical therapist near me," your clinic should be on page one of Google. Otherwise, you're invisible to potential patients actively looking for your services. 🔹 The Myth That SEO "Doesn't Work" – Many clinic owners dismiss SEO because they don't get much traffic. But that's the problem—most aren't optimizing their site, so they're stuck at 150 visits a month instead of 5,000+. 🔹 How to Capture Thousands of Monthly Searches – In most cities, search terms like "best PT near me" or "dry needling Boston" generate thousands of searches. The clinics that show up for those terms win. Those that don't, lose. 🔹 SEO vs. Local Marketing – Workshops and community events are unpredictable and time-consuming. SEO, when done right, delivers a steady flow of potential patients every month. 🔹 Avoiding Common SEO Mistakes – Doing Nothing – Hoping patients will find you just because you have a website. Hiring the Wrong SEO Company – Many firms focus on vanity metrics (blog traffic from random keywords) instead of driving local patients. Relying on AI for Blog Content – Google now penalizes AI-generated content that isn't unique or valuable. 🔹 The 20 New Patients Per Month Formula – If your site gets 1,000 monthly visitors and just 2% book an appointment, that's 20 new patients a month—without running a single ad. 🔹 How to Start Ranking Higher – SEO takes time (6-12 months), but investing in website optimization now means you'll be ahead of your competition in a year. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we break down one of the biggest mistakes clinic owners make that crushes their scalability—allowing patients to stretch out their packages over months instead of completing them in a structured timeframe. If you're stuck constantly needing more new patients to fill your schedule, this is the episode for you. Learn how to shift your approach to package fulfillment, increase patient retention, and build a scalable, predictable business. Key Takeaways: Sell Based on Plan of Care, Not Affordability – Too many clinic owners sell small packages (5, 6, or 8 sessions) based on what patients can afford rather than what they actually need. Instead, base your recommendations on clinical judgment and the best outcomes for the patient. Stop Letting Patients Extend Packages Indefinitely – Packages should have a set fulfillment period (e.g., 90 days). When patients stretch out their sessions over 6-12 months, it kills cash flow, reduces retention, and makes it harder to sell future packages. Structure Packages with Clear Timelines – Offer 10, 15, and 24-session packages, ensuring they are completed within 90 days. This improves commitment, adherence, and long-term retention. Track Fulfillment Rates – Keep a close eye on key metrics: Date of last appointment Date of next appointment Number of remaining sessions If a patient hasn't been in for 30+ days with no appointment scheduled, you're likely losing them. Follow up aggressively. Create a Strong Continuity Program – The goal isn't just to fulfill packages—it's to sell the next one. A structured continuity program ensures patients continue investing in their care beyond the initial package, increasing lifetime value and clinic stability. Shift the Staff PT Mindset – Many PTs focus too much on "not being needed" rather than recognizing the ongoing value of regular sessions. Your team must understand that weekly sessions—even after pain resolves—provide long-term health benefits and justify the investment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we explore one of the most eye-opening tests you can give your business: the Hit By a Bus Test. While the name might sound extreme, this exercise forces you to evaluate whether your clinic could operate smoothly if you were to step away for a day, a week, or longer. By temporarily removing yourself from the daily grind, you can identify weaknesses, pinpoint operational gaps, and develop a plan to ensure your business thrives—even without you in the driver's seat. Key Takeaways: Your Business Shouldn't Depend on You – A successful clinic should continue running without your constant presence. Run a Stress Test – Take time off and observe what breaks down in your absence. This will show you where your systems, processes, or team need improvement. Build a Reliable Team – A key employee should be in place to manage day-to-day operations, handle decisions, and maintain business momentum. Revenue Shouldn't Stop – If your business stops making money when you're gone, you have a job, not a business. Create SOPs and train staff to sell, collect payments, and manage client relationships without you. Marketing Needs a System – If your absence means no new leads, emails, or social media presence, you need a predictable and automated marketing system in place. Embrace the Chaos & Fix the Gaps – Things will go wrong when you step away, but that's the point. Identify the weak spots, create a plan, and systemize your business for long-term growth. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable business insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive deep into how cash-based clinics can capitalize on the CrossFit Open to drive revenue, increase brand awareness, and build stronger relationships with their CrossFit community. Whether you're in a CrossFit box, have a CrossFit-heavy patient base, or just want to leverage seasonal marketing events, this episode will walk you through a step-by-step campaign that includes email marketing, promotions, and real-time engagement strategies. Key Takeaways: Preparation Is Key – You should be planning your campaigns at least 3-4 weeks in advance to maximize impact. Email Sequences Matter – A 9-email marketing plan is optimal, covering pre-event, during, and post-event strategies. Leverage Real-Time Content – Send timely emails after each workout release (25.1, 25.2, 25.3) to engage your audience. Aspirational Identity Marketing – Align your messaging with what CrossFitters want, whether it's PR-ing workouts or qualifying for the next round. Create an Irresistible Offer – A limited-time discount (like 25% off a 5-pack of sessions) can drive urgency and commitment. If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! 👉 Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into the journey of transitioning from clinical PT roles to non-clinical positions, featuring Emily, the Head of Customer Success at Patch. Emily shares her unique path from aspiring Red Sox manager to physical therapist, and ultimately to a pivotal role in the tech startup world. If you're a clinic owner or PT professional curious about career growth, burnout, or how to retain top talent, this episode is packed with valuable insights. Key Takeaways: The Importance of Career Growth: Emily highlights the lack of upward mobility in traditional PT roles and how clinic owners can create pathways for professional development to improve retention. Non-Clinical Skills in Clinical Roles: Discover how skills like data analytics, leadership, and operations can add value to your clinic and keep staff engaged beyond patient care. The Value of CRM Systems: Emily breaks down why having a CRM is critical for nurturing leads, streamlining operations, and making data-driven decisions for clinic growth. Addressing Burnout: Understand the signs of PT burnout and learn strategies for clinic owners to foster a work environment that supports long-term career satisfaction. Cash-Based vs. Insurance-Based Clinics: Hear Emily's perspective on the differences in patient care quality, work-life balance, and job satisfaction between these two models. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we break down the essentials of running paid ads for your clinic and uncover the strategies that can transform your ad spend into significant ROI. Whether you've tried ads before or are considering jumping in for the first time, this guide will help you avoid common pitfalls and focus on strategies that actually work. From understanding the power of backend systems to mastering lead follow-up, this episode is packed with actionable insights to help you leverage paid ads in 2025 and beyond. Key Takeaways: Ads as an Investment: Commit to running ads for at least 90 days, focusing on long-term ROI instead of short-term gains. Strong Backend Systems: Use a CRM like HubSpot to track leads, automate follow-ups, and measure the effectiveness of your campaigns. Specific Ads for Specific Searches: Tailor your ads, copy, and landing pages to align with the exact needs of your target audience. Follow-Up is Non-Negotiable: Consistently follow up with leads multiple times in the first 24–72 hours to maximize conversions. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we uncover the power of Google reviews as the ultimate tool to boost your clinic's local SEO and drive more patients through your doors. Learn why Google reviews outperform traditional SEO strategies for local businesses and how to implement three simple yet highly effective methods to generate reviews: running a fun staff contest, automating review requests through a CRM, and launching a raffle campaign via email marketing. Plus, we discuss how a well-rounded SEO approach, combining strong technical optimization with reviews, can help you dominate page one of Google. Key Takeaways: Staff Contests: Motivate your team to collect Google reviews by offering incentives like a $500 prize, building team culture and boosting engagement. CRM Automation: Use tools like NPS surveys and new patient email drips to request reviews effortlessly, ensuring consistent growth over time. Email Drip Campaigns: Create a six-email sequence with a raffle incentive to generate 40-70 reviews while engaging your patient community. Technical SEO: Pair your review strategy with a robust website that includes blogs, optimized pages, and a solid backend setup for maximum impact. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive deep into the strategies behind a wildly successful open enrollment campaign that generated $130,000 in revenue. Learn why simplicity in landing pages outperforms over-complicated designs, how to leverage a six-email drip sequence for maximum conversions, and the importance of warm lead follow-ups. We'll also discuss how quarterly marketing campaigns can stabilize cash flow, overcome objections like price and insurance, and create opportunities to reactivate old patients. Whether you're running a cash-based clinic or looking to improve your email marketing, this episode is packed with actionable insights to help you plan and execute your next campaign. Key Takeaways: Email Marketing: Most conversions happen on emails 4-6. Weekly newsletters can improve campaign success. Landing Pages: Keep it simple—highlight key details, provide a clear call to action, and minimize scrolling. Follow-Up: Engage warm leads (past patients, inquiries, or email interactions) with personalized, consistent outreach. Campaign Timing: Plan strategically to avoid deal fatigue, and tailor campaigns to specific patient segments. Free Webinar: Join us this week on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into five bold predictions for the physical therapy and cash clinic space in 2025. From the rise of paid advertising as a non-negotiable strategy to leveraging low-barrier offers (LBOs) for better patient conversions, we discuss the trends set to shape the industry. We explore the growing role of AI and automation in replacing traditional admin tasks, the importance of building a personal brand to achieve local celebrity status, and why solo clinic owners may merge with larger practices. With insights on maximizing ROI, streamlining operations, and fostering growth, this episode is packed with actionable takeaways for clinic owners ready to thrive in 2025. Key Highlights: Paid advertising becomes the norm for clinics. Low-barrier offers replace full-price evaluations. AI and automation redefine admin roles. Personal branding fuels local trust and clinic growth. Mergers between solo providers and established clinics gain traction. Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode, we dive into the essentials of planning your year, quarter, month, week, and day to achieve your business goals in 2025. Learn how to set realistic yearly goals, break them down into actionable quarterly plans, and create focused monthly strategies. Discover how weekly and daily planning ensure consistent execution and keep you on track. Key Highlights: Setting yearly "moonshot" goals to drive focus and direction. Using quarterly planning for flexibility and measurable progress. Breaking down quarterly strategies into actionable monthly and weekly steps. The importance of consistent daily planning for staying proactive. Avoiding distractions and sticking to the plan for sustainable growth. Free Webinar: Join us on January 16th for a 2025 Marketing Planning Workshop with tools like the Big Patch Calendar to map out your marketing strategy. Sign up HERE https://join.thepatchsystem.com/2025-marketing-webinar If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, shares a game-changing marketing strategy for clinic owners: Q5—the untapped period between December 20th and January 1st. With buyer psychology shifting post-holiday, this is the perfect time to capture attention and drive new patient bookings. Jeremy breaks it into two key phases: Q5 Part 1 (Dec 20–Dec 26): Capitalize on lower ad costs and reduced competition to run highly targeted campaigns on platforms like Meta. Use seasonal messaging to stand out and attract leads. Q5 Part 2 (Dec 26–Jan 1): Reengage past leads and patients who dropped off during the holiday chaos. Use your CRM to follow up with personalized emails, texts, or calls, and take advantage of the "Fresh Start Effect" as people focus on their health goals for the New Year. Jeremy highlights the importance of consistency in content marketing, noting that this time of year offers more visibility with less competition. Staying active on social media and email can help you start the New Year with momentum while others are taking a break. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont tackles the most common question clinic owners ask: How do you get more new patients in the door? Drawing from his experience scaling Ripple Physical Therapy and now helping over 150 cash-based clinics through Patch, Jeremy simplifies the process into four actionable strategies. Local Marketing: Building trust and awareness in your community through events, workshops, and key partnerships with local influencers like trainers and coaches. Search Strategies: Leveraging both organic SEO (long-tail keywords, blogs, local rankings) and paid Google Ads to attract patients actively searching for care. CRM Systems: Organizing leads, automating follow-ups, and preventing patients from slipping through the cracks with systems like HubSpot. Content Marketing: Creating consistent, engaging content—Instagram posts, blogs, podcasts, eBooks, and newsletters—that nurtures relationships and keeps you top of mind. Jeremy emphasizes the importance of doing all four strategies together to truly grow and scale your clinic. He shares tips for assessing where your potential patients (avatars) are spending time—whether it's LinkedIn for professionals or Instagram for a younger, active audience—and tailoring content accordingly. He closes with practical advice: Evaluate your current approach, identify gaps, and decide who will execute these strategies. If you have questions or want to hear specific topics covered, Jeremy invites you to reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights! Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this episode of the Jeremy on Marketing Podcast, Jeremy Dupont reflects on the milestone of selling Ripple Physical Therapy and the profound lessons he learned throughout the process. He provides an honest, detailed look into the transition, sharing insights that any clinic owner considering an exit strategy will find invaluable. Jeremy also discusses his renewed focus on Patch, his digital marketing company, and the exciting road ahead. Life after Ripple: The first Monday as a former clinic owner and the sense of closure. The Ripple journey: From clinician-focused beginnings to a thriving seven-figure business with two locations and a strong culture. Deciding to sell: Why Jeremy shifted his focus from expanding Ripple to growing Patch. Preparing for sale: Key factors that made Ripple an attractive acquisition: backend systems, predictable marketing, and a clear operational structure. Challenges of the sale process: Lessons learned about financials, legal hurdles, and the emotional toll of transitioning out of a business. Surprises along the way: Insights into the valuation of cash-based clinics and how they are becoming increasingly appealing to buyers. What's next for Jeremy: Full focus on Patch, helping cash clinics build sustainable systems for growth, and the excitement of a fresh start. Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this second episode of the Jeremy on Marketing Podcast, Jeremy Dupont explores the importance of branding and how creating a compelling story was instrumental in building Ripple Physical Therapy and launching Patch. He dives deep into the lessons he learned about marketing and branding, sharing actionable insights for clinic owners looking to attract the right patients and scale their businesses effectively. Whether you're just starting or growing a clinic, this episode provides a roadmap to building a brand that resonates. Introduction and recap of Episode 1 The Ripple Physical Therapy brand story and its impact Challenges with outsourced marketing for cash-based PT clinics Transitioning to learning marketing and scaling Ripple Founding Patch and creating a strong brand identity Why branding matters for clinics looking to grow and scale Letter from the founder: The mission and vision behind Patch Final thoughts and encouragement for clinic owners Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies

In this first episode of the Jeremy on Marketing Podcast, Jeremy Dupont dives into his journey from launching a cash-based physical therapy clinic in Boston to growing and selling it, all while honing his marketing skills. Jeremy shares why he started this podcast, the impact of learning from others through podcasts, and his plans to provide clinic owners with actionable insights on marketing and scaling. Expect weekly episodes packed with strategies to help you grow your clinic and achieve more freedom. Whether you're a solo practitioner or managing a growing team, Jeremy is here to guide you. [00:30] - Introduction to the Jeremy on Marketing Podcast and the journey that led to its creation. [04:05] - The power of learning from experts through podcasts and how it shifted my perspective. [08:30] - Founding Ripple Physical Therapy and the transition to Patch for digital marketing in clinics. [13:40] - Key digital marketing strategies: CRM, Google Ads, and SEO that fueled Ripple's growth. [16:50] - What to expect from the podcast: Weekly insights, guest interviews, and actionable tips for clinic growth. [18:30] - Final thoughts and invitation to subscribe and join the journey. Grab your free resources to scale your business with The Patch System! These tools are designed to help streamline your operations and boost growth. Check them out here: thepatchsystem.com/freebies