Ep46 | How to make 100k with Open Enrollment [use this framework]

Open Enrollment Mastery: How Clinics Are Stacking $100k Months

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Most clinics limp through open enrollment with a couple of emails and a half-hearted post. The smart ones? They're locking in $100,000 months using a repeatable playbook. In this episode, we break down the SCALE Framework—the exact system Patch uses to run six-figure enrollment campaigns across cash-based clinics.

📌 Episode Topics

• The $100k Myth Busted: Why it's not luck—just execution of a proven campaign.
• The SCALE Framework: Sequences, Calls-to-Action, Amplification, Live Reach Outs, and Evaluation.
• Execution Assets: Emails, landing pages, social posts, and manual follow-up done right.

🚀 Lesson 1: Run Sequences, Not Random Emails

Most owners send 1–2 emails and call it a campaign. SCALE starts with 5–6 emails over 2 weeks, each with a job:

• Email 1: Introduce the offer (day one).
• Email 2–3: Solve a problem, shift a mindset.
• Email 4: Case study/testimonial proof.
• Email 5: Scarcity & final push.

Tip: Set dates in advance (e.g., Oct 30–Nov 14) so you can layer in scarcity without faking it.

💻 Lesson 2: Nail the Calls-to-Action

Every email, post, and conversation must drive to a dedicated landing page, not your homepage. That page should include:

• Clear headline: "Open Enrollment Is Live."
• Scarcity ("Only 10 spots available").
• Quick opt-in form above the fold.
• Social proof: reviews, testimonials, or before/after stories.
• Visuals: infographics or banners that make the offer scannable.

📣 Lesson 3: Amplify Beyond Email

Smart clinics post 4–5 times in a two-week window:

• Intro post on day one.
• Mid-campaign reminder with social proof.
• Final-day post with scarcity ("2 packages left").

Pro move: Repurpose Canva graphics in your emails, IG stories, and even print for your clinic wall.

🤝 Lesson 4: Live Reach Outs Drive the Real Sales

The difference between selling 6 packages vs. 60? Manual outreach. Use texts, calls, or in-person conversations with these groups:

• Active patients near end of package.
• Past patients without continuity.
• Email subscribers clicking multiple times.
• Warm leads on your site or landing page.

Rule #1: Don't be weird. Be relevant, conversational, and helpful.

⚡ Quick Wins You Can Use Today

• 📅 Block your campaign dates and email send schedule.
• ✉️ Write at least 5 emails with visuals and clear CTAs.
• 🌐 Create a landing page with scarcity + social proof.
• 📲 Prep 4–5 social posts and reuse them in email + stories.
• ☎️ Segment hot leads and plan 3 touchpoints (day 1, mid, final).

📣 Why This Matters Now

Open enrollment is the single biggest sales opportunity of the year for cash-based clinics. Run SCALE and you lock in revenue through the holidays, walk into 2026 with cash flow secured, and avoid the "December dip."

📥 Get the Framework

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Stop winging open enrollment. Run the playbook. Finish strong.