Ep30 | What SEO Agencies Get Wrong About Your Clinic
Jeremy on Marketing Podcast · Jeremy Dupont
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Show Notes
« Grab Your Free SEO Audit Kit HERE! »
Jeremy just audited a PT clinic paying for SEO for 2 years—and uncovered a *huge* problem. Tons of traffic? Yes. But nearly all of it from the wrong people. In this episode, you'll learn the 3 biggest mistakes SEO agencies make with PT clinics—and what you can do to start getting actual new patients from Google, not just empty visits.
Hint: If your top keyword is "rib flare," you've got a problem.
📉 3 SEO Mistakes That Are Costing Clinics Patients- Irrelevant Keyword Strategy Most agencies chase big search volume, not intent. That's how you end up ranking for "rib flare" instead of "physical therapy near me." Local + service = actual evaluations booked.
- Chasing Vanity Metrics (That Don't Pay the Bills) 10,000 site visits from the wrong people = zero conversions. If your traffic isn't local and looking for help now, it's just noise.
- Generic Content with No Authority Google now rewards content written by real experts. ChatGPT articles or cookie-cutter blogs written by random freelancers won't cut it in 2025. You need real PTs writing content for real humans.
- Focus on high-intent, local keywords like "ACL rehab Nashville" or "dry needling near me"
- Ignore total traffic—track calls and evals booked from organic search
- Write (or have someone who *gets* PT write) your content—Google knows the difference
- Audit your top keywords now—you might be ranking for the wrong stuff
- Get a free SEO audit to see exactly what's working and what's not
📥 Get Your Free SEO Audit: https://thepatchsystem.com/free-local-seo-audit
📱 Follow for More: Follow @_jeremydupont on Instagram for no-fluff SEO and clinic growth tips.
SEO doesn't have to be a black box. Rank higher, book more evals, and stop wasting money on traffic that doesn't convert.