Ep12 | Step-By-Step Marketing For The CrossFit Open
Jeremy on Marketing Podcast · Jeremy Dupont
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Show Notes
In this episode, we dive deep into how cash-based clinics can capitalize on the CrossFit Open to drive revenue, increase brand awareness, and build stronger relationships with their CrossFit community. Whether you're in a CrossFit box, have a CrossFit-heavy patient base, or just want to leverage seasonal marketing events, this episode will walk you through a step-by-step campaign that includes email marketing, promotions, and real-time engagement strategies.
Key Takeaways:- Preparation Is Key – You should be planning your campaigns at least 3-4 weeks in advance to maximize impact.
- Email Sequences Matter – A 9-email marketing plan is optimal, covering pre-event, during, and post-event strategies.
- Leverage Real-Time Content – Send timely emails after each workout release (25.1, 25.2, 25.3) to engage your audience.
- Aspirational Identity Marketing – Align your messaging with what CrossFitters want, whether it's PR-ing workouts or qualifying for the next round.
- Create an Irresistible Offer – A limited-time discount (like 25% off a 5-pack of sessions) can drive urgency and commitment.
If you have questions or want to hear specific topics covered, reach out via Instagram at @_jeremydupont. Like, subscribe, and stay tuned for more episodes packed with actionable marketing insights!
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