I Love Marketing

Joe Polish and Dean Jackson go deeper into crafting irresistible offers, simplifying your message, and building marketing that sells in advance. Here's a glance at what you'll learn from Joe and Dean in this episode: Why "Horse For Sale" might be the most honest marketing advice you'll ever hear. The Receiving Dock distinction that makes prospects welcome you instead of screen you. The question Dean asks before building any offer that exposes weak positioning immediately. Why some offers pull people in almost automatically and others always feel like work. The Toronto outdoor wedding strategy that created demand early without advertising the actual service being sold. The "prospect vending machine" idea and why your business should never be waiting for leads. The difference between visible and invisible prospects and why not knowing the difference wastes money. The $100 decision filter that can save you months of chasing the wrong idea. Why "Stop Your Divorce" converts faster than "Improve Your Marriage" and what that means for your offers. The three levels of expectation every client experiences and the only one that creates loyalty and referrals. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy. Here's a glance at what you'll learn from Joe and Dean in this episode: The reason most experienced marketers quietly kill their best campaigns without realizing it A thought experiment Dean uses that makes most people deeply uncomfortable once they actually think it through What changes when you stop judging marketing by short term conversion and start measuring something else entirely Why "educating your market" too early feels responsible but often produces the opposite result you want A subtle distinction between compelling and convincing that explains why so many good offers stall Why Joe says certainty beats tactics consistently and why almost no one ever gets to experience it How leads most people label as "low quality" often become highly valuable over time The overlooked referral mistake that causes even happy customers to stay silent Joe's direct answer to the AI question most marketers are avoiding and what he believes still cannot be automated Where persuasive language actually comes from when people are scared, stuck, and deciding what to do next If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

Join Joe Polish and Daymond John as they explore the raw realities of Entrepreneurship. This episode debunks common myths, highlights the intense dedication and sacrifices required, and underscores the crucial role of mentorship. Get ready for candid insights that will reshape your understanding of the Entrepreneurial journey. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Daymond and Joe in this episode: Turn Obstacles into Wins: Discover how Daymond John's mindset turns tough situations into big wins, showcasing the power of a positive business outlook. Simple Ideas, Big Success: Learn the importance of clear and simple business ideas for effective communication and success. Winning in the Digital World: Get insights on using online tools and social media to grow your business effectively. Create a Brand That Connects: Find out strategies for creating a brand that people deeply connect with. Smart Decisions for Growth: Learn how to make smart business choices that lead to growth, inspired by Daymond John's approach. Balance Business and Personal Life: Discover how to balance chasing business goals with managing personal life. Grow Your Business with Your Story: Learn how your personal story can be a powerful tool for business growth. Bringing Ideas to Life: Get advice on turning creative ideas into successful businesses. Lead Your Team to Achieve More: Discover tips for effective leadership that drives better business performance. Understanding Money in Business: Highlighting the importance of financial knowledge for making sound business decisions. Mentors Matter: Learn how having mentors can shape your business journey and lead to success.

Uncover the purpose of wealth, the secrets to ethical persuasion, and tips to overcome rejection and skepticism. Plus, Dr. Cialdini shares his advice on maintaining a 47-year-long relationship. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Dr. Robert Cialdini in this episode: What one of the richest men in the world said is the purpose of building personal wealth Dr. Robert Cialdini shares some of the latest, most interesting research on persuasion and influence The keys that make someone an ethical influencer (PLUS: One of the best ways to influence almost anyone…) How to deal with being scared or the fear of rejection when it comes to connecting and influence Dr. Cialdini shares some of the best ways to protect yourself against manipulation and unethical influences The best way to influence skeptical people and prospects... Having a 47 years of a relationship with his partner, Dr. Cialdini shares his best advice for having a relationship that works

Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Kara in this episode: Kara reveals her Entrepreneurial journey of growing one of the most successful brands in a HIGHLY competitive space The health reasons why Kara started Hint Water (PLUS: What Kara ended up realizing about the big consumer industries) The difference you NEED TO KNOW ABOUT between "healthy perception" and "healthy reality" to PROTECT your health Training Your Brain To Be Addicted: How "Diet", "Vitamin", and "low fat" are Degrading peoples' Health Worldwide What Kara learned about success, mindset, and culture while working at Time, CNN, AOL, AND starting Hint Water How Kara positions Hint Water among an "unconcerned with health and simply wanting to sell" beverage industry The mindset to have during tough times so you can courageously keep moving forward and realize greater success How the beverage industry creates an uphill battle for healthy alternatives and dismisses new health-focused start-ups Kara discusses what she discovered while writing her new book "Undaunted" and why she decided to share her story How to not let fears get in your way, overcome your self-doubts, and regain control of your health and life

Patty McCord, former Chief Talent Officer at Netflix, shares insights on building high-performance teams and cultivating a strong company culture. Drawing from her transformative experiences at Netflix, Patty offers practical advice for hiring the right talent and managing team dynamics. Tune in for actionable tips to elevate your business and leadership approach. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Patty in this episode: How to create a great company that is a great place to be from and that is "resume-worthy" Why you want to seek "A Players" for EVERY role in your company (How to create an amazing team) Know exactly who to hire by looking at the problems you need to solve with your current team Why the first 100 people you hire as a start-up eventually lead to problems of scale When It's Time To Say Goodbye: Why team members don't work out and what to do about it Patty reveals the inside workings of her time at Netflix and the lessons she learned High-Performance Teams: Why behaviors matter for culture and building great teams Why tracking time off isn't useful according to Patty (and what you should do instead) One thing you must get good at (that most people aren't) if you want to hire effectively Context, Not Control: How to intelligently let go when you are delegating to people How Patty and Reid Hastings worked together and why they made a successful team How to give "Good Negative Feedback" versus The importance of being "customer-obsessed" when it comes to your company culture Patty's best advice for resourcing yourself and finding answers when you're in charge

At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Harvey and Joe in this episode: Learn the secrets behind the Mackay 66 and how it can transform your sales strategy. Discover why perfect practice is essential and how to apply it to your business. Understand the importance of continuous learning and how to stay ahead in your industry. Harvey's advice on why you should surround yourself with successful, positive people. Gain insights on building lasting relationships and the power of genuinely caring about your Clients. How volunteering and giving back can not only help others but also boost your own success. Learn the value of trying different approaches when current strategies aren't working. Get inspired by Harvey's lifelong commitment to personal and professional growth.

Learn unique strategies for creating lasting change, boosting conversion rates, and navigating tough situations. Discover ethical ways to use these powerful tools and insights on AI's impact on behavior. Tune in for transformative tips on success and discerning truth in a world of uncertainty. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn in this episode: What the top former FBI hostage negotiator says is the master secret to winning any negotiation A unique way to use behavior to create lasting change when almost nothing else seems to work What the world's greatest social psychologist and "godfather of influence" says is the most important key to influence and persuasion B.J. Fogg's three-part behavioral model that can help you more easily navigate any difficult circumstance or situation The right (and WRONG) ways to use the tools of influence, persuasion, negotiation, and behavior (And why being unethical doesn't pay) A simple set of words you can add to your website to significantly increase your conversion rates What the world's foremost authority on behavioral science says is the simplest way to achieve almost any outcome you want What the smartest people in the world do to know who to listen to and who to learn from Dr. Robert Cialdini reveals 3 ways to reduce uncertainty and increase discernment in a world of lies, propaganda, and media misdirection The way to congratulate your team members so it causes them to put MORE effort and motivation towards your organization's goals The neuroscience behind "feeling heard" that the top hostage negotiators in the world know Chris, Dr. Cialdini, and B.J. give their thoughts about AI's impact on behavior, influence, and negotiation What to do when someone violates your core values (and how to know when to let go of a relationship) One of the richest people in the world says THIS is important to focus on when growing a business Chris Voss reveals the surprising difference between your amygdala and your gut and how to take back control of your emotional architecture The limiting beliefs B.J. Fogg, Dr. Cialdini, and Chris Voss had to overcome to achieve success

Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Cameron in this episode: The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges Proactive strategies to sidestep common issues and build a harmonious executive partnership Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

The power of hyper-personalizing your marketing in a way that works in good and bad times. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Draye Redfern in this episode: How to plan and operate your business so you make it through the ups and downs of a recession The best way to secure your business financially and predictably before times get tough Questions you should ask yourself to protect your downside AND what you should do going forward How your marketing needs to change during a recession to attract and convert prospects Draye shows you how to mitigate the downside and optimize the upside during a recession"

Simon simplifies sales, reveals the secrets to connecting with Customers, and explores the power of visual models and effective communication. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Simon Bowen and Joe Polish in this episode: 3 element of your company's Genius and how it can impact your bottom line How to connect with your customers at a profound level to drive more sales The secret to selling more with visual models and unique communications What people are REALLY buying from you (PLUS: Three things they WANT most) Simon talks about how he communicates complex ideas simply and effectively The consequences of a product or service that doesn't work (and how to fix it) Why context is key when it comes to sales conversations and getting results What the #1 responsibility and focus of any successful business ought to be The limitations (and possibilities) to build human relationships with AI Taking any sales conversation from shallow to deep with the "Iceberg Model." Genius-Level strategies for marketing, selling, and framing almost anything

Dive into marketing principles, the power of sales letters, and the #1 reason people buy from Joe. Join us for inspiring insights, valuable lessons, and Joe's unique ability to connect with high-level Entrepreneurs. Here's a glance at what you'll learn from Tommy Mello and Joe Polish in this episode: How Joe turned his life around from addiction and made his entrepreneurial fantasy come true What Joe did with his carpet cleaning business that made him stand out from everybody else One of the most instrumental conversations Joe had that changed the trajectory of his business The Jet Ski Millionaire: The "first domino" that put Joe on the path to business success Why there's no relationship between "being good" and getting paid (and what to do about this) Secrets of education-based marketing, relationship marketing, and direct response marketing Why any problem in the world can be solved with the right sales letter (and how to write it) How "bad news" in the world could be the best piece of "good news" for your business and life Discover the #1 reason people buy from you and attract more Customers to your business The Million Dollar Racehorse: How to best take care of yourself so you win more often How to create valuable marketing that helps prospects make an informed buying decision Increase your productivity, leverage your capabilities, and 10x your achievements How to create conditions for a business that is E.L.F. (Easy, Lucrative, and Fun!) A valuable insight billionaire Richard Branson shared with Joe about hiring and delegation The power of guarantees, building trust, positioning, and focusing on "What's In It For Them" Two keys to identifying what people want, aligning with prospects, and selling more services The 9 principles of Genius Networking that can help you get what you want in life and business How Joe connects with high level Entrepreneurs, millionaires, billionaires, and famous people

Ever feel like you're constantly giving away your expertise for free, leaving little time for your own priorities? Well, today is the day we put an end to that. Ron shares the ultimate hack to protect your time and prioritize what truly matters while still sharing your knowledge generously. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Ron in this episode: The $1,000 Cup of Coffee: Stop doing free consulting and start having people respect your time Ron shares one of the most important things we tend to skip over in relationships and in business How Ron assesses, evaluates, vets, and filters whether an ideas or opportunity is a right fit What Ron learned about grocery stores after working with famous actors and producers in Hollywood Secrets to effective positioning, offers, marketing, infomercials, commercials and much more One exercise to help you get to know someone even better than they know themselves How to quickly discover other people's value system and what makes them tick

Gain valuable insights from Tommy's experiences starting his own business and discover the wealth-creating difference between making money and managing it. Get ready for an inspiring conversation packed with actionable tips for success in any industry. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Tommy in this episode: How Tommy builds and grows companies using the right training and focusing on purpose Tommy's vision and strategy for building the largest home service company in the world The right way to use body language and enthusiasm to sell more products and services What Tommy did right (and wrong) when he started his business that you can learn from Tommy shares the wealth creating difference between making money and managing money Elevate: How to make sure your clients, suppliers, and Team members are all winning Why Tommy loves Joe's book "What's In It For Them" and the mindset it talks about The rules of engagement Tommy utilizes to attract and train people to work with him How to effectively and intelligently handle things that go wrong in your business The power of "out-delegating" the competition to take back your time and your life Secrets for maximizing your daily joy, abundant time, and your financial peace What to do when you're starting a business but don't have enough to finance it Tommy shares why marketing and advertising is so important for his business The way to grow your business by building the right operations and systems

Listen in as Mark and Joe explore the fascinating world of advertising and marketing, uncovering the distinctions between "Advertising" and "Marketing" and revealing the power of the Unconscious Mind. Discover techniques to sell more products and services, simplify the neuroscience of consumer response, and learn from real-world billion-dollar advertising examples. Get ready to unlock the secrets behind ads that motivate prospects to buy with Dr. Mark Young and Joe Polish. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Mark, and Joe in this episode: The difference between "Advertising" and "Marketing" (PLUS: Overcoming the #1 fear people have) How to sell more products to more people for more money and get better advertising outcomes The power of the Unconscious Mind AND why hypnotherapy and advertising and actually the same thing One word to NEVER use in any of your advertising or marketing (and one word that ALWAYS works) How Mark successfully sells consumer packaged goods for a 4x higher price than competitors Exact steps for creating a response getting ad… AND… the most powerful way to persuade anyone Two powerful techniques (and one simple formula) you can use to sell more products and services Mark simplifies the neuroscience of consumer response so you can apply it to your marketing The mental shortcuts, heuristics, and biases that evil marketers leverage against people Billion-dollar, real-world advertising examples you can use to motivate prospects to buy

How to find your personal abundance and build the life of your dreams on YOUR terms with the writer of Bumpers Nic Peterson. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Nic in this episode: What "Bumpers" are AND how to avoid bad things while aligning your values and behaviors What to do if you still feel like you're not getting enough done or enjoying the "grind" Secrets to increasing your power over outcomes, creating reliability, and driving up certainty Why "Solvable Problems" help you determine where to direct resources and what you should do How to discover your non-negotiables and why they help you with your resource allocation A way to transform how you approach each day that increases your enjoyment and effectiveness

In this episode, Dean Jackson and Joe Polish are joined by Russ Hanush, who shares his insights on the value of a marketing education. As a listener of all previous episodes of I Love Marketing, Russ shares some of his favorite tools for helping Entrepreneurs scale their businesses. Get ready to discover golden nuggets that can help any Entrepreneur grow their business faster than ever before. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Russ, Joe, and Dean in this episode: The top I Love Marketing tools any Entrepreneur can use to scale their business right now. What Russ learned from "The Magic Rapport Formula", "What's In It For Them", and more! Becoming 5% better in all areas of your life and applying what you learn to get results Why marketing and influence are important skills for helping people and becoming happier Dean shares the 9-word email that works to revive dead leads and makes you more money What Russ shares with his teen students, budding Entrepreneurs, and career counseling Clients The best books for I Love Marketing listeners to grow from start-up to accelerated growth What Russ has learned about bootstrapping and growing from over 450 I Love Marketing episodes The power behind the advice "Imitate Before You Improvise" (AND Russ shares his favorite quote)

The importance of selecting the right leads to generate, and targeting a specific market. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll Discover from Dean and Joe in this episode: Breakthrough DNA: 8 Profit Activators You Can Trigger In Your Business Right Now Selecting and converting the RIGHT leads Selecting vs. Being Selected Differentiation between visible prospects (e.g. chiropractors) and invisible prospects (e.g. people who just hurt their back) How Proctor and Gamble targets and segments their market Narrowing and getting specific on a target audience and getting repeat business The definition of marketing and what to do to be more effective at it Invitation to the upcoming I Love Marketing Meetup

In this episode, we'll be diving into the secrets of success in the coaching business with Brooke, the Founder of Life Coach School, a $40 million a year business. She'll be sharing her insights on achieving your dreams, overcoming obstacles, and changing your mindset to feel empowered. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Brooke in this episode: How Brooke started her Life Coach School and turned it into a $40 million a year business Brooke shares what it takes to achieve your dreams and the obstacles you must overcome The thoughts that make us feel unworthy, frustrated, or anxious and how to change them How Brooke sets goals in her life (and why talking to yourself is a great thing to do!) The most important actions you can take to make your biggest dreams come true What Brooke personally does in her own life when things get hectic and overwhelming How to make tough decisions in the face of personal and professional uncertainty A few of the most valuable and helpful action steps Brooke has taken in life Brooke shares what stops people from achieving (and taking action towards) their dreams The one thing that keeps Brooke focused on growing (and why she's never given up)

Are you struggling to create a great onboarding experience for your new Clients or Members? Look no further because in this episode, Scott Whitaker, an expert in the assimilation process, shares his proven method to take new Members from simply signing up to proudly saying "I'm a Member of." Get ready to learn the three simple questions to ask and the steps to follow to create a seamless and exciting onboarding process. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Scott in this episode: A method for effectively on-boarding paying Clients into your membership so they refer others How to supercharge the growth of your membership without wasting a lot of time or money The secret to scaling your membership numbers with the exact long-term Members you want One strategy you can use to attract Prospects and more easily increase your membership 3 simple questions for simplifying how bonded people feel as members of your group How to create a 'Wow Factor' for your Members and help them achieve and win more

How to sell more and make an impact with your business by leveraging YouTube. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Evan in this episode: The importance of using education-at-scale and hooks to build trust with Prospects One of the best (and simplest) videos you can record to be seen as an authority What to do if recording videos is nerve-racking, stressful, hard, or scary for you A fun, easy, engaging way to record a month's worth of content in a single afternoon How to turn one long-form YouTube video into content on every social media platform

Unique marketing methods Cindy Cashman utilized the make "Everything Men Know About Women" a viral sensation. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Cindy in this episode: Cindy shares the origin story behind "Everything Men Know About Women: 30th Anniversary Edition" How to make your best ideas happen even if you're scared, uncertain, or overwhelmed The mental game of failure and rejection and how curiosity is key for achieving success How Cindy cultivated an E.L.F. (Easy, Lucrative, and Fun!) life for herself and you can too! Dr. Ong reveals the common fears patients have and the biggest obstacles she helps patients overcome The power of "Active Listening" that helps patients feel seen, felt, heard, understood, and a part of the conversation Why failing your way to success with TESTING could be one of the most important secrets to success

Nick shares the keys to productivity (PLUS: How to save an extra day every week!) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Nick in this episode: Fix Your Broken Sink: How to operationally balance the short-term and the long-term One of the biggest mistakes Entrepreneurs make with their time (and how to fix it) How leaders can remove the obstacles in their Teams' way so they can do better work Better ways to find where information is stored so Teams can avoid "Scavenger Hunts" The C.P.R. Framework: How to have happier employees, greater output, and less stress Three methods for increasing your capacity (and why the third method often works best) The cost of ineffective meetings AND proven techniques for having better meetings Build a high-performance team operating at maximal efficiency with minimal burn-out Nick gives his thoughts on AI and how it will impact teamwork and communication

A better, more distinctive way to serve more people and give greater value. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Brian and Joe in this episode: Why Brian loves "What's In It For Them" and how he uses the concepts in it How Brian discovered one of the most important self-development concepts The most destructive thing in life (This is especially important if you're a parent) A key to self-confidence, courage, positive relationships, and fulfillment How to make better decisions when it comes to allocating your time and energy One of the major reasons why people are unsuccessful (and what to do about it) Being Responsible: Why blame doesn't work, and the "golden triangle" does A simple step you can take to get more connected when life is painful What to do when you feel resentment so you can let it go and move past it The Brian Tracy Domino: How contribution helps you and other people succeed How to feel better, increase your happiness, and improve your quality of life Available Now! WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

Going into 2023 with more clarity, more compelling offers, and better target marketing! If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Dean and Joe in this episode: A holiday direct mail campaign Dean is running that you can model for ANY special occasion One of the best drummers in the world shares the best music marketing technique he's seen What Taylor Swift does different with social media to break the internet and reach people How to leverage other people's capabilities and capacity to grow your business and make more money How Lil Nas X, Kylie Jenner, and Mr Beast reach millions of people and make millions of dollars What coaches can do to profitably scale their business, methods, techniques, and results How to generate more leads, increase your conversions, and serve and multiply your Clients The secret to orchestrating a referral system that brings in A LOT more referrals Joe, Mike Koenigs, and Mike Dudley discuss the pitfalls and potential of AI and VR

Available Now! WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.

How to become an even more valuable, contributing, productive and helpful human. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Dean and Joe in this episode: How to avoid having your generosity be taken advantage of when networking Why Joe wrote his brand new book and how it can help you more successfully connect with yourself and others How Joe got involved with VR (virtual reality) and why it's transforming our relationships How to quickly spot deceivers who use the guise of 'sincere connection' to try and take from you Where people go wrong when it comes to connection that can lead to addictions and exploitation The power in becoming a 'Pain Detective' in your market and in your personal relationships The single most important question you must answer to get what you want in business and life Joe and Dean share the backstory behind the origin (and early days) of Genius Network How to cultivate relationships that are a lot more E.L.F. (Easy, Lucrative, and Fun!) Available Now! WHAT'S IN IT FOR THEM? 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want – new book by Joe Polish.

Three secrets for increasing your influence and income using targeted videos online. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Robert in this episode: How Robert achieves 7-figures in new business every year with almost zero expenses An often overlooked YouTube strategy you can use to reach a much bigger audience How to use outcome videos in your sales process to increase your conversions The video marketing strategy Robert uses to generate hundreds of new Clients A strategic way to create deeper Client relationships and provide valuable information What you can do to outsmart and outmaneuver the big spenders in your niche How to reach more prospects, create more trust, and increase your business

Eelco's simple 6-step system for REACHING INFLUENCERS who will promote you ANYTIME you want If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. A "fast-track" way to get more traction around your brand and get more CONSISTENT SALES A unique way to use your products to build your list that requires almost NONE of your time The secret to getting an army of influencers to promote any of your products ON DEMAND 6 BONUS TIPS for experiencing greater growth WITHOUT relying on social media algorithms How to avoid playing the "asking for a favor" affiliate game (Do THIS INSTEAD to grow your revenue) The way to get MASSIVE promotion for your products, services and business launches

The 3-part direct mail system that can become a primary growth tool in your business. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Justin Miller in this episode: Think direct mail is dead? How to resurrect this 'dinosaur' and make A LOT more revenue How to retain Clients, boost repeat business, and massively increase your referrals The secret to getting other people and businesses to refer you to their best Clients The importance of having a multimedia and multi-touchpoint strategy when hunting Prospects

Discover how the top marketing and business growth experts leverage strategies and tactics to acquire, retain and grow Customers in this Hot Seat Featuring Paul Monaco. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Joe, Dean, and Paul Ideas and strategies to acquire new Customers Organizing and rethinking metrics Gaining clarity on marketing efforts and goals A different approach to lead generation Adding value to what you are already doing

The expert panel shares content creation tips, tech, and marketing for online course success. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Eelco, Sandra Scheinbaum, Dr. Beckman in this episode: How to stop "trading time for money" and more easily scale-up to an evergreen one-to-many model Secrets for crafting irresistible offers that convert Prospects to buyers, and buyers into lifelong Clients The three pillars successful online marketers use to grow their business and experience more freedom A technique for making your content extra 'sticky' (and why community can supercharge a courses value) Should you take on affiliates or partners? How to create engaging content Customers love AND how to know the right price to charge for it

The importance of WHAT you're teaching in your YouTube videos and how it can build deeper relationships. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Evan Carmichael in this episode: The biggest reasons why YouTube is the single best marketing strategy for growing your business How to get the RIGHT audience to watch you, know you, like you, trust you, and buy from you The #1 place you and your business need to be if you want to drive 10x more traffic and sales One of easiest ways to quickly create valuable content for ALL of your business's social media Secrets for recording YouTube videos that attract new, right-fit leads for your business How to more easily turn even a small number of subscribers and views into A LOT more revenue

How direct mail can give you a competitive advantage and make you a better marketer both offline AND online. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Brian Kurtz and Joe Foley in this episode: Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue Brian explains a secret of the most successful businesses online who have the most diversity in their market Why creating a physical version of your digital products could end up becoming a huge profit center for you Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life

A collection of the most interesting moments and insights from Joe Polish's sabbatical. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Joe and Dean in this episode: Joe Polish returns from his one-year sabbatical Lessons and AHA's that can positively alter your future Joe Polish becomes the mayor of Cleator, Arizona Buying a ghost town and future projects in the works Best allocating Your T.A.M.E.E. (Time, Attention, Money, Effort, and Energy)

The types of videos that help solve people's problems, deliver massive value, and differentiate you from competitors. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you'll discover from Summer in this episode: How to attract, qualify, and capture more followers, subscribers and prospects and turn them into lifelong Customers One of the best videos for answering objections, educating leads about your offers, and setting yourself apart Summer walks you through the 9 top performing marketing videos you can create and use in your business How to clearly demonstrate your product's value in a way that makes your customers want to start using it Three types of funnels that work together to increase your leads, your conversions and your sales and revenue What sort of video quality do you need? Summer talks about different mediums and video styles you can use

Do you have a big project coming up and feel overwhelmed by the amount of work you need to get done? This episode features Joe Polish and Dean Jackson, who share their secret to creating systems that allow them to get more done faster. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you'll discover from Joe and Dean in this episode: Dean and Joe share their approach to marketing calendars How to pick your very best opportunities What to do NOW to get your focus back PLUS: How to be someone who gets stuff done

Dean and Joe discuss the importance of developing and nurturing good ideas as part of your overall goal to produce amazing results. If you're looking to improve your results both personally and professionally, be sure to listen carefully so that you don't limit your focus on faulty execution in place of a better idea whose time has come. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. What you'll discover from Joe and Dean in this episode: Ideas vs. Execution Flawless execution of a BETTER idea Dramatically improve what you're already doing

What it means to Pivot and how it leads to an extraordinary life. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Adam Markel in this episode: How Adam went from being a workaholic attorney to becoming a transformational leader How to get clear on what you really want in life Joe and Adam discuss how to learn faster, make more money, and become a leader Adam shares how to be happier, more peaceful, and more purposeful How to embrace fear and turn it into creativity, power and opportunity Why failing could be the key to helping you grow faster and get bigger, better results How to increase the quality of your life, elevate your circumstances and become more authentic

The most E.L.F. (Easy, Lucrative, & Fun) thing you can do to jumpstart your marketing plan. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Dean Jackson in this episode: Dean's unique process for creating your biggest business breakthroughs over the next 12 months How to nurture a lifetime relationship with people who already know, like, and trust you Identify how and where your current marketing plan is growing (or slowing) your business How to create a dream come true experience for your Clients and satisfy more Clients Turning passive and reactive referrals into orchestrated referrals system A simple strategy for turning invisible prospects into visible 'soon-to-be-Customer' Prospects Your Happy Number: How to find it and how it can help you increase your lead generation Two winning strategies you can utilize for increasing your business's Return on Relationship Before Unit Breakthrough: How to nurture a consistent pool of Prospects who want to buy

If you want more productivity and less stress in your business and your life, listen to this episode on how to build more time into your day so you can do the things that you want to do. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Dean in this episode: Achieve what you want to achieve by wrangling your time Eliminating distractions to create an abundance of time End intrusive and disruptive thoughts to get more done and stay focused Getting out of the reactive loop of email, internet, and telephone distraction

Dean and Joe both give their best practices for the most important aspects of marketing. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Dean and Joe in this episode: Dean and Joe's take on mission statements The difference between amateurs and pros Best practices on Marketing and connecting with Clients

Frank Kern understands how to cut through the noise and attract your ideal Client. In this episode, he shares his tactics and strategies. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself – Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Frank and Joe in this episode: Discover how to grow an authentic following Integrating direct mail marketing Creating copy that reaches your ideal Client Identifying profitable opportunities in the current market Clearly communicating with anyone

Are you ready to get more Clients, more repeat business, and a better bottom line? Check out this episode where Dean and Joe share their marketing wisdom. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Joe and Dean in this episode: The Fundamentals every Business Owner needs to do FIRST before they do ANYTHING else. How to get people aware of, interested in, and buying from your Business when you're starting from scratch. A simple and easy way to generate A LOT more leads by putting THIS information on a $7 website… The Psychology of High Price: How to sell high priced products and services in a way that Customers love. A way to gain the superpower of "x-ray vision" to see who your ideal Clients are within a group of Prospects.

If you want to build better relationships in business and your life, make sure you learn these 3 skills. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Dr. Patty Ann Tublin in this episode: Why relationships are essential to success in business AND can help you live longer! Dr. Tublin's definition of "Emotional Intelligence" Dr. Tublin says THIS is one of the most important aspects of Emotional Intelligence... What the best communicators do to establish deeper and more meaningful connections How to know when you're emotionally triggered and what you can do to quickly gain back control A simple three second technique that can lessen anxiety and double your emotional intelligence The 3 skills you need to heal almost any damaged business or personal relationships

Growing your entrepreneurial peace, productivity, and profits. The BIG Live Genius Network® Event is coming soon and we can't wait to see you there! Join us February 11-13, 2022 in Scottsdale, Arizona for the "BIG" return of the legend himself - Joe Polish. With incredible speakers including Derek Sivers, Chris Voss, Whitney Jones, and more. To reserve your spot, apply to attend at GeniusNetwork.com Here's a glance at what you'll learn from Dino in this episode: The factors leading to business burnout and why putting 'business ego' aside is crucial How focusing on relationships can help you create a high growth brand with raving fans Strategies for designing a magnetic Team culture and a unique Customer experience Dino shares the keys to more peace, more productivity, and more profits in your business Become A Better Leader and Lover: Replicate your business success into your marriage! Cure inner-office drama, low morale, and burn-out while increasing your revenue How you can increase your freedom and take back control of your professional life

Do you want to raise your fees, boost your credibility and authority and increase the value of your time? Are you struggling to make sense of how to write a book because you're busy as heck? Listen to this episode! If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Alinka in this episode: The top 10 OBJECTIONS Entrepreneurs have to writing their book AND how to EASILY overcome all of them How Alinka's book helped her work with (and become friends with) the co-founder of DHL International One of the easiest, simplest, fastest, low cost (and super EFFECTIVE) ways to put together your book The secret to magnifying your authority, enhancing your credibility, and increasing your Client base Alinka reveals the best and quickest way to write YOUR book (ESPECIALLY if you don't have the time)

Align your Team, create accountability, and minimize the impact of COVID-19 on your business. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Nick in this episode: 5 tools for streamlining Communication and Project Management with your Team when you're running your business remotely 3 elements for running remote meetings: 1. C______ 2. A______ 3. S________ (AND, what you should always do AFTER remote meetings) How to maintain an efficient, effective and positive Team culture in a remote environment What to do if someone on your Team suddenly leaves (Do THIS to ensure every role can be handled no matter what) Nick shares his most effective tips and tricks for running your Teamwork and business remotely

If you want to know how you can easily establish a buying reflex in your Prospects and Clients, then this is the episode for YOU... If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Dean, and Joe in this episode: The most important thing you can work on to grow your business and make more money What every Entrepreneur needs to know about crafting engaging, response-getting messages How to send an email that revives dead leads and turns past Prospects into high paying Clients What a "Super Signature" is and the RIGHT WAY to use it to easily bring in more business every day