
Growth Experts with Dennis Brown
522 episodes — Page 2 of 11
GE Ep 329 [2021] - How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman
Today on The Growth Expert's Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm. In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up! During this interview, we discuss: [02:21] – Backstory on Zach Teperman [03:41] – Zach's specialization (or not) in pr [05:05] – Clients [05:48] – How Zach generated exposure and create awareness [08:28] – Getting big media exposure with little to no money [12:28] – Discover what your story is [15:07] – Planning for the interview [17:41] – Build credibility and maintain realistic expectations [20:51] – New media [23:02] – Advice for small businesses starting off [24:18] – Think outside the box [25:43] – Favored growth tool [26:07] – Book recommendations [26:42] – Connect with Zach FIND ZACH: Website – ZTPR.NET Instagram Twitter BUY ZACH'S BOOK: Cut the Bullshit ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 326 [2021] - How R-Zero Disrupted A 100 Year Old Industry While Doing $11 Million in Sales in Year 1 w/ Eli Harris
Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he's made over $11 million in sales. Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero's unique subscription service, and misconceptions of the accessibility of industry disruption. During this interview, we discuss: 2:25 – Eli's entrepreneurial journey 4:01 – About R-zero & What attracted you to pathology and pandemics? 7:08 – What is your market? 7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero's value proposition 12:48 – Identifying an audit trail and innovating a product for dynamic commercial spaces 16:58 – Creating awareness with effective marketing strategies & The importance of a great team and channel partners 21:14 – Misconceptions of industry disruption 22:44 – Eli's favorite growth tool 23:27 – His most recommended book 23:52 – How to connect with Eli Plus, a whole lot more! Resources: R-zero Salesforce The Innovator's Dilemma by Clay Christensen Email Eli: [email protected] ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 326 [2021] - Critical Step For Every Small Business Post Covid -19 w/ Howard Tiersky
Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today's digital world. One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow. During this interview, we discuss: 2:59 – About Howard's book: Winning Digital Customers 4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients 8:00 – Howard's business growth 10:06 – Why do rapid customer research? 13:45 – A simple framework for how to do rapid customer research 22:27 – Making customer research actionable 28:43 – Expert advice on researching customers 30:07 – Howard's favorite growth tool 30:58 – His most recommended books 32:00 – How to connect with Howard and get a copy of his book Plus, a whole lot more! Resources: Winning Digital Customers by Howard Tiersky Digital Darwinism by Tom Goodwin Awaken the Giant Within by Tony Robbins Think and Grow Rich by Napoleon Hill Howard's LinkedIn Howard's Twitter Howard's Facebook Visit his website ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 324 [2021] - From $10k to $300k Per Month in 30 Months w/ Ahmad Munawar
Ahmad Munawar is the Founder of Boutique Growth and the creator of the 90 Day Pipeline, a coaching program that helps B2B consultants and service providers fill their pipeline with 5 and 6-figure deals without begging for referrals, wasting time networking, or spending money on advertising. Listen in as Ahmad breaks down his framework for how he went from a solopreneur to a CEO making $300,000/month in 30 months. He emphasizes the importance of having a desirable offer, solving bottlenecks in your business, and reinvesting your profits in your company instead of giving yourself huge paychecks. During this interview, we discuss: 3:16 – What led Ahmad to become an entrepreneur 4:52 – About his company, Boutique Growth 6:54 – How Ahmad grew from $10k/month to $300k/month 11:57 – Best strategy for testing offers 14:28 – Scaling marketing 19:30 – Scaling sales 22:16 – Scaling delivery and fulfillment 28:49 – His biggest challenge right now 29:14 – Ahmad's favorite growth tool 29:35 – His most recommended book 29:53 – How to connect with Ahmad Plus, a whole lot more! Resources: 90 Day Pipeline Notion 177 Mental Toughness Secrets of the World Class by Steve Siebold ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 322 [2021] - How to Set Growth Goals During Uncertain Times w/ Darrel Amy
Darrell Amy is a growth strategist, speaker, and the author of the best-selling book, Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth. He's also the host of the Revenue Growth Podcast and co-host of the Selling from the Heart Podcast. Darrell is here to talk to us about how to set growth goals in an uncertain market, which is a topic that's very relevant to 2021, yet not talked about much. Setting goals while transitioning out of a pandemic will be challenging, but in this episode, Darrell gives you valuable information and advice that will help you set smart business goals in 2021. Tune in to learn methodologies for projecting future performance based on past performance and the top mistakes businesses make when setting goals, as well as in their approach to growth strategies. Darrell teaches you the importance of using net new and cross-selling in your growth strategies and shares resources you can take advantage of to help launch your business to new heights this year. During this interview, we discuss: 2:26 – Why Darrell focuses on growth + Mistakes businesses make when setting goals 5:46 – Darrell's background and his role as a growth strategist 8:36 – How to set aggressive but realistic growth goals + Revenue growth drivers 13:26 –Methodologies for projecting future performance based on past performance using net new 19:56 – The importance of calculating revenue per customer for cross-selling growth 25:53 – Advice for setting growth goals in 2021 26:19 – Darrell's favorite growth tool 26:50 – The book he recommends the most 27:26 – How to connect with Darrell and get his best-selling book for FREE Plus, a whole lot more! Resources: Revenue Growth Engine by Darrell Amy Revenue Growth Podcast Selling from the Heart Podcast Growth IQ by Tiffani Bova HubSpot Never Lose a Customer Again by Joey Coleman To get the Planner Spreadsheet for Revenue Growth Goals, text REVENUE to 21000 ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 320 [2021] - How to Pivot and Thrive During A Global Pandemic w /Elaine Pofeldt
Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she's made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they've made, and methods they've used to diversify and scale their revenue. Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest! During this interview, we discuss: 2:00 – How the pandemic has impacted Elaine's business 2:36 – About her next book, Tiny Business, Big Money 3:43 – A case study of a million-dollar, one-person business and how they've been impacted by the pandemic 7:35 – The importance of revenue diversification and how to diversify and scale your revenue 10:36 – Growing your business by creating online courses and masterclasses 14:52 – More case studies of million-dollar, one-person businesses with innovative approaches 21:19 – The #1 reason why businesses fail 22:09 – A case study of a million-dollar, one-person business who leverages Instagram influencers 25:48 – How to connect with Elaine and get her book Plus, a whole lot more! Resources: Listen to Episode #24 with Elaine Pofeldt Elaine Pofeldt's website The Million-Dollar, One-Person Business by Elaine Pofeldt Joey Healy Eyebrow Studio Podia Teachable Ocean Audit Jaime Jay of Bottleneck Distant Assistants Chvker by Nazlia Yunus ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 318 [2021] - How to Leverage Virtual Events to Grow Your Small Business in 2021 w/ Jonathan Kazarian
Jonathan Kazarian is the Founder and CEO of Accelevents, an all-in-one virtual and hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As many organizations are pivoting from live events to virtual or hybrid events, Jon is the expert you need to listen to if you want to make that transition as seamless as possible. Most small businesses don't throw events… but they're missing out on huge growth opportunities! Jon works with many small businesses that have seen tremendous success with virtual events by using the Accelevents software. Listen in as Jon teaches you how to leverage virtual events in order to connect your customers, optimize your partnerships, and grow your small business. Plus, you'll learn the many benefits of attending and hosting virtual live events. During this interview, we discuss: 1:51 – Why Jon started Accelevents 5:28 – The impact of hosting events 6:35 – How Accelevents differs from other virtual event experiences 8:18 – How to use virtual events to connect with customers, optimize partnerships, and grow your business 15:21 – What to expect when creating a virtual event 17:55 – Engagement on the platform: Audio, video, text chat, etc. 19:16 – The access to data you get from hosting a virtual event 21:03 – Jon's favorite growth tool 21:40 – His most recommended book 22:08 – How to connect with Jon Plus, a whole lot more! Resources: Accelevents Connect with Accelevents on Facebook Intercom The Great CEO Within by Matt Mochary ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 317 [2021] - How to Get Featured in the Media w/ Christina Nicholson
Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews. Christina's here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you'll learn what the best platform is for building relationships with journalists and other members of the media. During this interview, we discuss: 2:32 – Why Christina decided to pivot from reporting to public relations 3:50 – How PR has changed over the years + About Media Maven's mentoring program 5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software 8:53 – Step by Step: How to successfully create your first media pitch 22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time 23:43 – Christina's favorite growth tool 24:12 – Her most recommended book 24:54 – How to connect with Christina Plus, a whole lot more! Resources: Media Maven The Media Mentoring Program Podcast Clout Listen to Media Maven's Podcast Christina's Pitch to Smart Passive Income Google Calendar Secrets of the Millionaire Mind by T. Harv Eker Follow Christina on Instagram Follow her on Twitter ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 315 [2021] - The Science Behind What's Working in Marketing Today w/ Bill Durrant
Bill Durrant is the Founder and President of the fasting growing full-service media agency in the world and Ad Age's Small Agency of the Year, Exverus Media. Bill and Exverus empower growth-stage, culture-creating brands through data, creativity, and insight-driven media planning. He develops creative media ideas and grows brands that he believes in. On top of that, he's the author of a new book, Digital Stone Age. Is TV dead? Despite the rise of digital media and advertising, Bill is here to discuss what's really working to drive growth in business, giving us the scientific research behind why we need to execute a balance of traditional brand building tactics with modern, digital brand building tactics. Tune in to learn the best way to grow a brand in 2021 and beyond, why it's importance to stay ahead of measuring and understanding success, and what advertising strategies businesses with smaller budgets should be using. During this interview, we discuss: 2:08 – The inspiration behind Bill's book, Digital Stone Age 3:32 – Bill's entrepreneurial journey + How his agency has growth in the past decade 5:31 – The most effective way to grow a brand in 2021 + Binet and Field study 10:04 – Is TV dead or are agencies just trying to push digital advertising too much? 11:26 – How brands with smaller budgets and investment levels benefit from the same media strategies as large companies 13:16 – Shifts in media and marketing to be aware of in 2021 and beyond 16:19 – Where is TV going and how is television going to compete with other media channels? 18:27 – How to be one step ahead of measuring and understanding success 20:25 – Data and privacy concerns + Technological innovations in privacy 24:39 – Bill's takeaway about the mindset needed for building your brand effectively 25:23 – Bill's favorite growth tool + How it works 26:10 – His most recommended book 26:42 – How to connect with Bill and get a copy of his book Plus, a whole lot more! Resources: Exverus Media Connect with Bill on LinkedIn Get his book: Digital Stone Age Binet and Field study theTradeDesk Concentric Market Restoring the Soul of Business by Rishad Tobaccowala ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 313 [2021] - SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen
Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, 'copywriter'. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob's journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet's Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword 'copywriter' 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword 'copywriter' get? 14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob's keys to success 18:45 – Having multiple drafts and evolving your content as you get new ideas 20:41 – Don't assume the market is saturated with SEO… Google adjusts its algorithm frequently! 22:43 – Jacob's favorite growth tool + How it works 23:08 – His most recommended book 23:48 – How to connect with Jacob Plus, a whole lot more! Resources: Visit Jacob's website Write Bites The Internet's Best Copywriting Course Ahrefs Made to Stick by the Heath Brothers ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 311 [2021] - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian
Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he's discovered and proven successful in reducing your per lead costs by up to 10x. Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works. During this interview, we discuss: 2:34 – How Hamlet helps his clients + What led him to working with technical growth 4:56 – How Hamlet got his first few clients + A hack for getting clients 7:42 – The breakdown of his Facebook and Google ad hacks 13:30 – The difference between online data and offline data + How to supplement data to optimize ads 17:36 – Experimenting with open targeting 20:17 – The breakdown of his Google ad hack 20:35 – Hamlet's favorite growth tool + How it works 23:38 – His most recommended book 24:13 – How to connect with Hamlet Plus, a whole lot more! Resources: Hacking Growth by Sean Ellis and Morgan Brown Connect with Hamlet on LinkedIn Follow him on Twitter ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 309 [2021] - How to Prepare Your Business Now For A Successful Exit in the Future w/ Richard Lau
Richard Lau is the creator of NamesCon, now part of the GoDaddy family, and an entrepreneur who has generated millions of dollars of revenue in the internet and domain name industry. Richard recently successfully exited Resume.com and is now working on Logo.com. He's here to share wisdom gained from his success in exiting several online business models, detailing what you need to know to position and package your business for exit in preparation for exiting several years into the future. Tune in to learn tips and tricks, as well as lessons learned, from an expert on preparing yourself and your business for a smooth and profitable exit. We talk about the importance of having a buyer's mindset, contracts and documentation in place, awareness around licensing, having relationships with business brokers and lawyers, and much more. During this interview, we discuss: 3:15 – How Richard became successful in the domain industry 5:04 – A domain name he wishes he didn't sell 7:28 – Learning about exiting a business from those who have done it before 9:12 – Why you need to look at your business from a buyer's perspective and mindset 13:17 – Having contracts and documentation in place with everyone you work with 14:18 – Being aware of licensing 18:48 – The importance of having relationships with a business broker and a lawyer 23:00 – Changing your attitude towards tasks you dislike 23:43 – Clean, professional accounting 24:45 – The problem with a Founder/Owner driving the majority of the revenue 27:07 – The power in diversifying your revenue 28:00 – Richard's favorite growth tool 28:39 – His most recommended book 29:29 – How to connect with Richard Plus, a whole lot more! Resources: NamesCon Logo.com Resume.com Million Dollar Bedroom by Matt DeCoursey Reach out to Richard on LinkedIn Email Richard: [email protected] ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 307 [2021] - How to Leverage Automation to Save Time and Money While Increasing Sales w/ Dan Mcgaw
Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue. Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes. During this interview, we discuss: 2:16 – The inspiration behind Dan's book, Build Cool Shit 3:07 – About McGaw.io 4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they're projecting for the future 5:40 – The importance and potential benefits of automation in business 6:48 – How Dan has used automation to grow his business 9:35 – Automation as a tool for businesses with tight budgets 10:26 – Saving time + Customer acquisition: Lead scoring 12:31 – Great tools to score leads: The benefits of Autopilot 14:55 – What's relevant and compelling today about automation based on the recent shifts in marketing? 16:24 – Examples of text-based automation (SMS) that aren't spammy 22:49 – How to fill your marketing funnel with text message users + Giving leads credit vs. coupons 25:33 – Dan's biggest piece of advice on making automation personalized and engaging 26:56 – Dan's favorite business growth tools 27:44 – His most recommended book 28:23 – How to connect with Dan Plus, a whole lot more! Resources: Get a FREE copy of Build Cool Shit by Dan McGaw Zapier Autopilot Trello ConvertFlow Lob The Hard Thing About Hard Things by Ben Horowitz Stillness is the Key by Ryan Holiday ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 305 [2021] - 3 Tips For Selling Enterprise Accounts Virtually w/ Peter Levitan
Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He's also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful "leave behind" before or after your virtual business meeting. You don't need to throw away the fundamentals of sales, building rapport, and nurturing business relationships to successfully pitch in a virtual space. In fact, you should keep those fundamentals in mind and make minor adjustments to keep them relevant. Throughout the conversation, Peter emphasizes understanding technological barriers, utilizing stagecraft to be unignorable, and prioritizing body language and eye contact in online communication. Are you ready to master the virtual pitch this year? During this interview, we discuss: 2:38 – Peter's background 2:47 – The inspiration and mission behind The Levitan Pitch 5:34 – How does the classic concept of pitching and selling large enterprise accounts translate into the modern world? How do business owners embrace that change? 9:16 – The best advice for navigating virtual business meetings and sales presentations 12:35 – Have you ever used your skills to raise capital? + More on crafting your Zoom call 15:47 – The importance of body language and eye contact in virtual communication 17:08 – Recording and sending informative videos ahead of your virtual meeting 18:47 – What to do after a virtual business meeting: Tips for extending the digital experience beyond one call 20:32 – How Peter leveraged "leave behind" by making a microsite for his client 25:24 – The power of bringing in 3rd party voices to reinforce your discussion 26:21 – Peter's favorite business growth tools 27:35 – His most recommended book 28:21 – How to connect with Peter Plus, a whole lot more! Resources: The Levitan Pitch by Peter Levitan Connect with Peter on LinkedIn Visit his website: www.PeterLevitan.com Email Peter: [email protected] TikTok David Meerman Scott's books The Marketing Book Podcast ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 303 [2021] - Scalable Copyrighting Formula w/ Dan Lok
Dan Lok is a serial entrepreneur, author, eight-figure business owner, and an expert in copywriting. Dan is back on the show to discuss his scalable copywriting formula and the strategy he designed to work for modern copywriting in 2020 and beyond. He also divulges expert advice on how to bring longevity and the ability to pivot to your business. Tune in to learn what copywriting truly is and why it's important for selling on social media, as well as how to narrow down your messaging to be extremely effective and attractive. Everything is easier when you have a strong hook and Dan believes words are the true currency of business. Do you agree? During this interview, we discuss: 2:26 – What Dan is working on right now 3:33 – Unique software he has acquired and launched recently 5:00 – A bit about Dan's background + What is copywriting? 8:07 – The difference between old school copywriting and modern copywriting 10:47 – The importance of effective copywriting on social media 13:11 – How Dan approaches copywriting in a scalable format + What is your unique mechanism? 20:17 – Dan's candid thoughts on direct response copywriting and branding 22:42 – Leveraging the Brand Triangle: Personal brand, company brand, and product brand 27:23 – The importance of learning the fundamentals and proper skills of copywriting + Hiring and working with copywriters 31:04 – A few simple tricks anyone can use to make sure their copy is effective 24:37 – How to connect with Dan Plus, a whole lot more! Resources: Listen to episode 132 with Dan Lok Instant Scripts www.DanLok.com ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 301 [2021] - 3 Insider Secrets to Getting More Clients with Podcasts
Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts. Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he's used with his own business and his own clients. During this interview, we discuss: 1:30 – Jeremy's background + About Command Your Brand 4:36 – How to deliver an effective call to action with a dedicated landing page 9:14 – Utilizing email sequences 11:23 – Facebook Pixel code on your landing page 12:25 – How to leverage retargeted ads for your podcast 15:50 – Who do these strategies work for? 16:44 – Being effective with your appearances in the media 17:17 – How to connect with and work with Jeremy Plus, a whole lot more! Resources: Command Your Brand Create Your Own Life Podcast GetEmails Facebook Pixel The 7 Reasons You're Not Getting Featured In Your Favorite Podcast ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 298 [2021] - #1 Reason Why You Need Start Doing Video w/ Cheryl Tan
Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business. Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content. During this interview, we discuss: 2:18 – Cheryl's background 3:24 – Why you need to start using video in your business 5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you'll get! 8:58 – The 5 P's of Cheryl's video formula 10:51 – Preparing for video creation: Camera, audio, and lighting 12:17 – Positioning: Who are you connecting with? How are you going to connect with your audience? 15:24 – Process: Your creative process, scheduling, live videos, and getting support for your video creation process + A tip for getting comfortable in front of the camera 22:01 – Publishing: Overcoming the fear of uncertainty + Videos as a time-saving sales tool 28:42 – Promoting: Where and how to promote your video content + Understanding the motives behind promotion 34:55 – Why Cheryl created this framework 37:02 – Video isn't about going viral, it's about connecting with and showing who you are to your audience. 38:59 – How to connect with Cheryl Plus, a whole lot more! Resources: Cheryl's YouTube Instagram CherylTanMedia.com ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 296 [2020] - How to Leverage Intellectual Property to Scale and Exit Your Business w/ Devin Miller
Devin Miller is an entrepreneur, intellectual property (IP) expert, a patent and trademark attorney, and the Founder and CEO of Miller IP Law. He specializes in protecting startups and entrepreneurial companies with IP legal advice, setting them up for success. Devin is here to discuss how to leverage IP to scale and potentially exit your business, giving examples based on his experience with his own business and with his clients. He details Tune in to learn the three components of intellectual property, how to utilize patents to grow your business, and the right and wrong ways to raise capital. Plus, he shares a powerful piece of advice to keep in mind while considering the use of IP in your business strategies. During this interview, we discuss: 2:16 – Devin's background + About the MBA competitions Devin entered 8:27 – What is intellectual property? + What Devin does as an IP attorney 10:30 – Leveraging IP to raise capital and as a differentiation strategy 14:24 – How does a patent protect you? How can you monetize your patent? 17:27 – Good and bad ways to use a patent to raise capital 20:14 – Leveraging IP and talent in developing ongoing IP in an exit strategy 25:50 – The one piece of advice Devin would give to businesses: Have a strategy in place! 26:28 – His favorite growth tool 27:40 – His most recommended books 28:47 – How to connect with Devin Plus, a whole lot more! Resources: Hubspot EntreLeadership by Dave Ramsey That Will Never Work by Mark Randolph Get a FREE strategy meeting with Devin Miller IP Law Firm Meet with Devin ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 292 [2020] - How to Start and Grow Wildly Profitable Client Getting Facebook Groups w/ Landon Stewart
Landon Stewart is a Co-Founder of Clients and Community, a company who has been building client-getting Facebook groups for over four years. His super power is helping consultants, coaches, service providers and entrepreneurs use Facebook groups to get more clients. Landon is here to discuss his proven strategy for starting and growing revenue-generating, client-generating Facebook groups. He touches on how he got clients early on in the business's life, what types of content do really well with engagement on Facebook, and his #1 recommendation for using this strategy. Tune in to learn how to grow a Facebook group and email list, write and promote content, bond with your group members, and use the Undercover Conversion Method to get paying clients. During this interview, we discuss: 2:22 – The backstory of Clients & Community 5:00 – LinkedIn groups are dead but Facebook groups continue to grow: Why are Facebook groups so popular? 7:40 – How did you get clients early on in your business? 9:38 – Landon's strategy: Getting good at growing the group and email list 14:30 – Writing and promoting content and bonding with your group members 17:03 – Achieving high click-through and engagement rates with text marketing 18:25 – Inside Facebook groups, what types of content do really well with engagement? 19:58 – The Undercover Conversion Method: Using messaging to convert people into customers 24:01 – Have you experienced group members buying from you because you're giving away so much free content? 25:00 – Takeaways from this episode 26:32 – The typical product offers they have in the marketplace: Coaching program + Software 26:39 – Landon's #1 recommendation 27:16 – His favorite growth tool other than his own 27:46 – His most recommended book 28:56 – How to connect with Landon Plus, a whole lot more! Landon's Websites and Resources: Clients & Community Join the Clients & Community Facebook Group Landon's Facebook GroupKit Pipedrive Cashvertising by Drew E. Whitman ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 290 [2020] - Facebook Deep Funnel Marketing Strategies w/ Bob Regnerus
Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he's been helping his clients achieve their goals through digital media and storytelling, as he's an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest. Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising. During this interview, we discuss: 1:52 – About Bob Regnerus 4:11 – When was your recent book released, what is it about, and who is it for? 5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about 6:49 – What is Deep Funnel Marketing and Retargeting and why are they important? 13:03 – Retargeting vs. Cold Traffic + A common mistake people make 15:02 – Most funnels repel too many people: There are people falling off your funnel that don't need to be falling off your funnel. 17:04 – Establishing and creating a retargeting campaign 18:04 – Strategy #1 to implement when you're trying to scale: Leading with content with the article strategy 22:33 – A cost of conversion comparison 25:47 – Strategy #2 to implement when you're trying to scale: The video strategy 29:28 – Establishing your relationship with your customer + Differentiating yourself 30:51 – Bob's favorite growth tool other than his own 31:56 – His most recommended books 32:51 – How to connect with Bob and buy his book Plus, a whole lot more! Bob's Websites and Resources: Feedstories Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews Breakthrough Advertising by Eugene M. Schwartz 80/20 Sales and Marketing by Perry Marshall Start With Why by Simon Sineck Monday ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 288 [2020] - Is SEO Dead? w/ Chris Porteous
Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he's seen in SEO in the last few years. Tune in to learn which aspects of SEO aren't working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO's effectiveness. During this interview, we discuss: 1:51 – About Chris Porteous 3:07 – Did you raise any capital for your ventures or did you bootstrap? 3:21 – Chris's take on the question: Is SEO dead? 4:34 – In the four years you've been growing your agency, what are the biggest changes you've seen in SEO? 8:08 – Building a holistic footprint for better results: The larger it is, the easier you're going to rank for more valuable keywords 10:45 – How does SEO tie in to social media? 14:16 – The power in shifting to publishing fewer blogs per month and focusing on higher quality 18:06 – Updating your content + Incorporating user/client questions into your website copy 19:21 – An exciting SEO process they're using right now to build out their footprint 21:31 – The big takeaway from this episode: Integrating SEO into your entire marketing funnel 22:07 – Chris's favorite growth tool 22:47 – His most recommended books 23:38 – How to connect with Chris Plus, a whole lot more! Chris's Websites and Resources: Email Chris: [email protected] Grey Smoke Media My SEO Sucks! Quora Ahrefs The 4-Hour Workweek by Tim Ferriss ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 286 [2020] - How to Leverage Partnerships For Rapid Growth w/ Tim Higham
Tim Higham is an entrepreneur with 25+ years of experience and several exits under his belt. He is currently the leading visionary and creator of AscendTMS, the world's most popular TMS (Transportation Management System) software with over 30,000 customers in 20 countries. Tim is here to talk about how he is leveraging a unique partnership model to grow his business. He explains how the model works, who his first big partnership was, and the framework for how he monetized this partnership model. Tim also details how he scaled his processes holistically and nurtures his client relationships so that everyone profits. Tune in to hear some wise words on the benefits of using a milestone approach when going digital and the disadvantages that arise when you have too many developers on a project. During this interview, we discuss: 2:45 – What is TMS and how did Tim get into this industry? 13:44 – How a partnership model took Tim's business to the next level 18:40 – Who the first big partnership integration Tim got was 20:15 – The framework for how he was able to monetize this model 22:18 – How Tim scaled his processes holistically after delivering customers to his clients + How he nurtures his relationships with his clients 27:24 – Using a milestone approach: The whole world is going digital, but you don't need to solve the entire digital paradigm shift overnight… 29:57 – The downfall with having too many developers on a project 31:02 – Tim's favorite growth tool 31:51 – Tim's most recommended book 34:08 – How to connect with Tim Plus, a whole lot more! Tim's Websites: The E-Myth by Michael E. Gerber Learn more about AscendTMS ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 285 [2020] - My NEW Google Ad Experiment w/ Oliver Chwojko
Oliver Chwojko is Growth Experts' resident Google Ad Expert and works with Triple R Marketing. Oliver is here to discuss our new remarketing campaign and to explain how to generate leads and sales by using Google Ads in the cold traffic, where it can scale up. We break down the purpose and strategy behind this basic search campaign and even dive into Google's new campaign for increasing brand awareness and engagement, Discovery Campaigns. Tune in to learn about the update that Google is launching soon for credit-related ads, the biggest factor to consider when launching Google Ads, and how we're using a quiz and a webinar as strategic parts of the marketing funnel to achieve a specific goal in the campaign. Stay connected with Growth Experts to see the results of our campaign! During this interview, we discuss: 2:05 – Introducing our campaign study 3:10 – The first step in creating a cold audience list from existing traffic 4:09 – Creating brand awareness with keywords 4:47 – The goal of the campaign + Their strategic plan for reaching that goal 7:40 – Oliver's thoughts when I shared this idea with him 8:53 – Why our ads stand out (in a non-salesy way) 10:34 – Breaking even as a win: Return on ADSPEND 12:15 – The purpose of this basic search campaign 12:39 – The biggest factor to consider when launching Google Ads 13:08 – Data Oliver is gathering based on different audiences 15:12 – Google's new type of campaign for increasing brand awareness and engagement: Discovery Campaigns 16:47 – Update on zip code targeting with ads about credit-related products 18:21 – How to contact Oliver Plus, a whole lot more! Oliver's Website: Email Oliver Call or Text Oliver: (941) 356-4481 ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 283 [2020] - Over $250k in Ecom Sales in 24 hrs w/ No Paid Ads w/ Jordan West
Jordan West is an entrepreneur who almost went bankrupt owning a Mexican chain restaurant. He's built multiple 7 figure businesses and now helps eCommerce stores move from 6 to 7 figures in revenue using strategies he uses on his own business. Jordan and his family own a clothing brand called Little & Lively, as well as an eCommerce marketing agency called Mindful Marketing. He also hosts the Secrets to Scaling Your eCommerce Brand Podcast. Jordan is here to speak on how he was able to generate over $250,000 in eCommerce sales in 24 hours with no direct paid ads. Tune in to learn the steps he took to develop his strategy, including gating his website, creating a VIP group, and an SMS list. Jordan explains how he's able to scale a very personal message that's included with every purchase and shares two books that helped him on his entrepreneurial journey. During this interview, we discuss: 2:37 – About his eCommerce brand, marketing agency, and mastermind 6:00 – The breakdown of Jordan's strategy for generating revenue: VIP group + SMS list 12:22 – With paid ads, how did you get people to go from a Facebook ad onto the SMS list? 13:53 – How often to message people on your SMS list 15:10 – Password protecting your website during launches 16:38 – How many products/SKUs did you release in this launch? 17:00 – The caveat to paid ads 17:50 – The special extra they're including with every order + How they're managing it at scale 19:32 – Some valuable strategies aren't scalable 20:13 – Jordan's favorite growth tool 20:55 – Jordan's most recommended book 22:18 – How to connect with Jordan Plus, a whole lot more! Jordan's Websites: Contagious by Jonah Berger Shopify Profit First by Mike Michalowicz Mindful Marketing Little & Lively Join Jordan's Mastermind Email Jordan ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 282 [2020] - How to Thrive vs Survive During the Global Disruption w/ David Kidder
David Kidder is an experienced entrepreneur, angel investor, and Co-Founder and CEO of Bionic, a company that installs proprietary solutions designed to unlock new growth and competitiveness for the world's largest enterprises. David is here to talk to us about how to shift from surviving to thriving and what that looks like in business. He emphasizes solving customer needs in relation to how they've changed, experimentation with customers, and ambidextrous leadership. Our relationships with our personal and professional domains, as well as our relationships to our customers and their needs have all changed. Tune in to learn how you and your business can shift with them! During this interview, we discuss: 2:41 – David's backstory on how he got into investing and entrepreneurship 4:18 – Some of Bionic's partners 5:53 – Why are we surviving rather than thriving? 7:41 – What are we trying to solve in relation to how has the need changed? 09:29 – The difference between surviving and winning 10:05 – Shift your mindset towards acceptance and experiment with solutions to your customers' problems 14:00 – Togetherness: The most effective ways to make discoveries about customers 17:05 – The Bionic Burst Community 19:38 – Ambidextrous leadership: Thinking about digital and growth transformation 20:47 – What does other experimentation look like? 23:24 – Combat fear with responsible abundance 24:41 – David shares his favorite growth driver. 25:14 – His most recommended book Plus, a whole lot more! Visit David's Websites: Email David: [email protected] DavidSkidder.com Bionic Connect with David on LinkedIn Buy his Book! ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 280 [2020] - How to Leverage Tik Tok without Learning How to Dance w/ Mae Karwowski
Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing. During this interview, we discuss: 2:32 – About Obviously and why Mae started it 3:14 – What drew Mae to social media marketing? 4:10 – Brands Mae has worked with + Examples 5:15 – Why you need to consider getting on TikTok 9:30 – How to work with influencers on TikTok 11:27 – Why utilizing micro influencers is better 12:58 – An example of a campaign that works well with micro influencers on TikTok 14:17 – Cost: What to expect to pay influencers on TikTok 17:36 – Working with Millie Bobby Brown's line Florence by Mills 18:07 – Tips on how to select the right influencer on TikTok 19:55 – Analytics tools Obviously uses 20:56 – What Mae wants people to know about influencer marketing 22:42 – The importance of the messaging and campaign in influencer marketing 24:52 – Stay connected with the people that love your brand 25:49 – She shares her favorite growth driver. 26:23 – Her most recommended book Plus, a whole lot more! Visit Mae's Websites: Email Mae: [email protected] Follow her on Twitter Follow her on Instagram Connect with her on LinkedIn Obviously ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 278 [2020] -Over 220,000 Leads in 6 Weeks w No Paid Ads w/ Manuel Suarez
Manuel Suarez is the Founder and CEO of AGM Marketing Agency, which has generated over 3 billion views and 5 million leads with social media marketing. Manuel is here to talk to us about his lead generating strategy, starting with finding your unique superpower and why it's essential to excessively communicate about it via content creation, so that you can offer your value to the world. He speaks on the importance of structure and strategy in creating value for the world and how to make people see the value in free products to keep them engaged with your brand. During this interview, we discuss: 2:19 – Manuel's backstory: How bankruptcy lead to entrepreneurship 7:35 – Introducing the framework behind his lead generating strategy 10:17 – Figuring out your superpower 12:41 – Execution: Excessively communicate about your superpower 15:18 – Determine your value, create content to offer that value to the world, and then structure your content creation 18:20 – You really have to care about people and work to make their lives better! 19:27 – Manuel's go-to entrepreneurial tool: Chat marketing + How he makes people value free products 24:34 – What to do after executing your campaign 27:05 – Manuel talks about his favorite growth tool. 27:50 – His most recommended book Plus, a whole lot more! Visit Manuel's website: Connect with him on Facebook Follow him on twitter Follow him on Instagram Connect with him on LinkedIn Subscribe to his YouTube Channel AGM Marketing Agency ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 277 [2020] - How to Get, Keep, Grow A Successful Business w/ Bryan Clayton
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. He was also the Co-Founder of Peachtree. Bryan is a believer that you can grow any idea into a successful business with the "Get, Keep, Grow" concept and being relentless with learning and improving. During this interview, we discuss: 2:42 – The story behind why Bryan decided to launch GreenPal. 4:54 – How does he fund his business? 6:26 – Bryan shares insight into the size of the business. 8:23 – He explains his concept of "Get, Keep, Grow" and how he implements it. 15:33 – What did Bryan realize he needed to apply to GreenPal to make their value stick to consumers? 18:00 – The importance of making mistakes and being relentless about constant improvement 19:39 – What you need to think about and act on in order to see growth in your business 21:49 – Bryan shares a story of why you shouldn't always follow the footsteps of other companies. 22:39 – How to increase durability in your business 23:48 – Bryan divulges his favorite growth tool he uses to grow GreenPal. 24:47 – Then, he recommends one of his favorite books to us. Plus, a whole lot more! Bryan's Website: www.yourgreenpal.com [email protected] You can also find GreenPal on the Google Play Store or Apple's App Store! ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 274 [2020] - 3 Critical Steps to Turnaround a Struggling Startup w/ Derek O'Carroll
Derek O'Carroll is the CEO of Brightpearl, a retail operations platform for retailers and wholesalers. Derek worked with many startups and has made many exits in his career. He got involved with Brightpearl when it wasn't profitable and is here to talk to us about how he facilitated Brightpearl's turnaround. Derek details the process he went through to evaluate what was working and what wasn't, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl's churn and dollar retained revenue, as well as the strategies Brightpearl uses to get new customers. During this interview, we discuss: 1:08 – A bit about Derek's background 3:00 – Introducing the turnaround of Brightpearl 3:30 – What is Brightpearl and why did Derek choose to work for Brightpearl? 5:09 – How Derek identified companies in markets that could be disrupted 6:33 – The size and scope of Brightpearl: Now & Then 9:14 – How to win $100 just for listening to this podcast! 10:16 – The strategies they're using to get new clients 13:01 – How Derek evaluated what was working and what wasn't working at Brightpearl 15:20 – Adjusting pricing + Getting rid of unprofitable customers 17:30 – Changing the culture to drive profitability 18:27 – The key project that Derek started when he joined Brightpearl 19:50 – Big takeaways from that project 22:18 – Impacts of changing pricing and customer focal point on churn and dollar retained revenue 24:08 – What they changed within their engineering team to control the growth of legacy 26:27 – What is Derek's dream business superpower? 28:22 – Derek shares his favorite growth driver. 28:58 – His most recommended books 29:30 – How to get in touch with Derek Plus, a whole lot more! Derek's Websites: Follow Derek on Twitter Brightpearl Escaping the Build Trap by Melissa Perri Rubicon by Tom Holland -------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Bonus Ep [2020] - 3 Amazon Trends that Every Brand Needs to Know in 2020 w/ John Ghiorso
John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you're using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. Tune in to learn why it's critical to get your business online and the value in focusing on content marketing and what's important to your audience. During this interview, we discuss: 2:18 – Orca Pacific's evolution and growth 4:31 – Has the covid-19 pandemic heightened the need for brands to get on Amazon? 6:33 – The strategy that leads to Orca Pacific's customer acquisition 9:38 – Trend #1: Search & Display Advertising 12:50 – Trend #2: Budgeting with KPI's 14:40 –Trend #3: SEO & Content Strategy 15:51 – Examples of native content on Amazon 17:23 – Insight on browse and research behavior on Amazon 18:04 – Brands to look at for inspiration on Amazon content 19:18 – John shares his takeaway regarding Amazon's fast-changing environment & thinking outside the box 19:53 – What is John's dream business superpower? 20:40 – John shares his favorite growth driver. 21:25 – His most recommended book Plus, a whole lot more! John's Websites: Connect with him on LinkedIn Orca Pacific Listen to his podcast: eCommerce Deep Dive Evernote Traction by Gino Wickman ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 272 [2020] - How to Get Into Flow State to Double Your Productivity w/ Andy Seth
Andy Seth is the CEO of Flow Marketing and has 4 successful 7 figure exits as an entrepreneur. Flow Marketing is recognized as being in the top 10% of B-Corps worldwide and they are the first agency in the nation to be accredited with federally registered apprenticeships. He also helped more than a thousand low-income students go to college on scholarships. During this interview we discuss: 1:46 - How Andy helped send a thousand plus students to college on scholarships. 5:42 - Why did Andy started Flow Marketing and what's Flow Marketing exactly? 9:47 - Andy implemented policies to help his leadership team get into "Flow State" and then this happened as a result! 12:22 - What is the definition of "Flow State?" 13:18 - Andy shared exactly how we can put ourselves into Flow State. 14:37 - The 4 components to the energy cycle of flow. 17:24 - Can I tap into Flow State everyday? 19:05 - How can we start achieving or tapping into Flow State? 21:44 - Can I make it into a routine? 25:52 - Andy shares his favorite growth tool/software. 26:14 - He recommended one of his favorite book to us. PLUS A WHOLE LOT MORE!!! Andy's Websites: www.andyseth.com www.feelmeflow.com Get Andy's Book called "Bling" -------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 270 [2020] - How Drips.com Hit Top 20 Fastest Growing Tech Company w/ Partnership Marketing w/ A.C Evans
Ac Evans is a pioneer in conversational marketing and the CEO and Co-Founder of Drips.com. Drips is the first conversational texting company of it's kind. They founded a new category and are leading the way for some of the world's biggest brands in the world to use automated humanized conversations at scale. During this interview we discuss: 1:59 - AC shares what exactly is Drips.com and how how they humanized the automated conversations. 4:03 - The experience of their clients and how they leveraged this to enhance their target market. 7:19 - He shares their growth numbers and stats. 9:25 - Are they planning on raising capital? 10:16 - How they managed grow rapidly even while bootstrapping finances. 13:16 - AC shared exactly how they leverage partnership marketing to see huge growth. 17:01 - What's the difference between channel marketing and partnership marketing 20:24 - How focusing on companies that you have the most symbiotic relationship can bring about huge success to both you and your partner company 23:26 - AC shares his favorite growth tool/software. 25:49 - He recommended one of his favorite book to us. Plus a whole lot more! Ac's Websites: www.drips.com Connect with AC on LinkedIn! ------------------ If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen
Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019. During this interview we discuss: 1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet. 6:52 - Are they planning to for additional funds as they are early in the game? 7:38 - He shared a bit of an insight as to the size, scale, or progress of their business. 10:14 - Brian unpacks for us the very first step in this framework and what's their priority. 10:59 - How creating a "voice" that represented their exact target market was one of the keys to success. 12:27 - Understanding who their most valuable customers? 14:17 - How do they iterate and optimize their creatives? 18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results. 22:00 - A great piece of advice if you are gonna start a business or grow their business. 22:32 - Brian shares his favorite growth tool/software. 23:01 - He recommended one of his favorite book to us. Plus a whole lot more Brian's Websites: Get a Special Offer From Brian on RestoraPet Products! ----------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 264 [2020] - How to Add $100k in Profit By Launching a Book w/ Jesse Krieger
Jesse Krieger is the Publisher For The Passionate and is the Founder of Lifestyle Entrepreneur Press. He believes it's possible to change the world with your words. He's also the author of a best selling book called "Lifestyle Entrepreneur" During this interview we discuss: 2:09 - Jesse shares his backstory on how he stumbled upon this Lifestyle Entrepreneur. 4:17 - How exactly does Jesse help Authors with their books? 5:25 - He shares the #1 business superpower he wished he had. 6:59 - Why should you write a book and why it is important? 10:05 - Samples of putting "Offer Pages" in your book depending on your business or service. 12:25 - Jesse shared with us his experience of exactly how he made $100K in profit by launching a book. 15:10 - He shares example of how some of his clients have used books to get more clients. 18:49 - Why a book is one of the best ways to get free PR and media recognition. 19:51 - Jesse answers the questions, "If you could give one piece of advice to somebody who's debating in writing a book, what would it be?" 21:29 - Jesse shares his favorite growth tool/software. 22:15 - He recommended one of his favorite book to us. Plus a whole lot more! Jesse's Website: www.publishizer.com www.lifestyleentrepreneurspress.com Connect with Jesse on Every Social Media Platform! Just Search Jesse Krieger ------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 262 [2020] - Why You Need to Start Thinking Outside the Sales Funnel w Anand Kishore
Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities. During this interview we discuss: 01:45 - Why and how Anand launched AspireIQ. 4:12 - What exactly does AspireIQ do? 5:17 - He shares their revenue and growth #'s 6:36 - Anand picks one business superpower he wished he had. 8:26 - How and why is it important to build a relationship and investing it in community. 9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B. 12:07 - We talk about why community is the future of marketing, customer engagement and brand? 13:24 - How and why you need to identify your high value relationships and how to make them a part of your community. 14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients. 15:25 - Anand shares an example of how community can be used to lead a prospect through the buying process. 17:15 - The power of thinking outside of the sale funnel 20:56 - He shares his favorite growth tool/software. 22:00 - Anand recommends one of his favorite book. Plus a whole lot more1 Anand's Websites: FREE Resources www.aspireiq.com/growth-experts Connect with Anand on LinkedIn! ---------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 258 [2020] - How Push Notifications Can 10X Your Results Over Email w/ Ravi Trivedi
Ravi Trivedi is the Founder of Push Engage which is a browser notification platform with customers in over 150 countries, his customers include Mattel, 1-800 Flowers and the list goes on. They deliver over 5 BILLION notifications per month! and he's also the founder of CouponRani. During this interview we discuss: 2:13 - How and why he started Push Engage 4:31 - Their #1 strategy for getting customers 7:25 - He shares exactly how push notification can 10X your results compared to email marketing. 12:47 - We talked about the stats of Push Notifications vs. Emails 14:37 - He shares a client success story around lead generation when using push notifications. 16:52 - How to decrease your form abandonment percentage? 19:16 - How cart abandonment works and how you can use push notification to retarget them. 21:25 - What are other segmenting strategies work well with push notification. 23:16 - How does a drip campaign works w/ push notification. 25:18 - Two important tips when selecting a push notification vendor. 27:06 - Ravi shares his favorite growth tool/software. 27:35 - He recommended one of his favorite book to us. PLUS a whole lot more! Ravi' Websites: Questions? [email protected] www.pushengage.com Follow Ravi on Twitter! --------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways
GE Bonus Ep [2020] - One of My Favorite Ways to Convert Website Visitors into Customers After They Leave Your Site w/ Oliver Chwojko
Oliver Chwojko is a Google Ads expert at Triple R Marketing. the team at Triple R has personally helped me with me optimize my Google ads and I have seen great results. I decided to have him on our show today because he's the guy behind the scenes doing all the hard work and the one that had figured out how to get me a great ROI on my Google ad spend. During this interview we discuss: 2:40 - Oliver gave us a quick backstory on how and why he specialized in Google ads. 4:43 - We discuss what exactly is Google Remarketing ads are and why they can be so effective. 8:16 - We talked about the difference between cold campaigns vs warm campaigns ad campaigns. 10:04 - Oliver shares his step by step process for creating high converting Google remarketing ads 12:44 - Simple tips from Oliver on how to figure out exact keywords to target to get the best results. 14:47 - How does "Negative Keywords" work? 16:16 - The most important component in any ad copy. 17:00 - How many ads would Oliver suggest to start out with? and how many would we use to test it? 19:24 - Oliver's thoughts on "Ad Fatigue"? 21:51 - A great tip for maximizing Google remarketing ads. 23:40 - How much budget should you start out with for re-marketing campaigns? 24:45 - Oliver shares his favorite growth tool/software. 25:43 - He recommended one of his favorite books to us. PLUS a whole lot more! Oliver's Websites: Special Offer! Email Oliver to save $650 when starting a new Google Ad Campaign. [Limited to first 5 people] Just email Oliver at [email protected] ------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Bonus Ep [2020] - How to Use YouTube to Get Consistent B2B Leads & Clients w/ Alerick Heck
Aleric Heck is the CEO of AdOutreach which helps clients leverage YouTube ads to get more leads and clients for their business. He's grown his own YouTube channel to over 400 thousand subscribers! He's also a member of the 2 Comma Club in Clickfunnels and is well known as one of the top YouTube advertising expert today. During this interview we discuss: 2:04 - Aleric shares why and how he chose YouTube advertising as a business. 4:13 - He share his company revenue and growth related stats. 6:44 - I ask him to share one thing he sucks at that most people would be shocked about. 11:02 - The biggest mistake that people make when they start to do video ads and how to do it the right way. 11:42 - The 3 key components to high converting YouTube Ads. 16:16 - Aleric shares his 3-D YouTube ads targeting method and how it works. 18:00 - What you need to do if you want scale your YouTube ads? 18:28 - The 3 YouTube Ads Triangle, what it is, and how it works. 23:44 - Do you really need to have a high production value on video? 25:38 - Aleric shares his favorite growth tool/software. 27:32 - He recommended one of his favorite books to us. PLUS a whole lot more. Aleric's Websites: Here's a FREE gift from Aleric! --------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 254 [2020] - How to Create a Irresistible Offer That Converts w Aditya Nagrath
Aditya Nagrath is the founder and CEO of Elephant Learning which is a math learning platform that guarantees students will learn a full year of math in just three months in less 30 minutes per week. Dr Nagrath bootstrapped elephant learning four years ago and has seen huge growth numbers in terms of users, market shares, revenue. He also has a PhD in Math and Computer Science has experienced as a Software Engineer at the educational giant Pearson and a continuous passion in Mathematics. During this interview we discuss: 2:32 - Aditya shares a bit of his backstory on how and why he started his business. 05:00 - We talk about the #1 offer that led to over 14,000 paid users joining his program. 5:36 - He shares the #1 growth strategy and channel for growth. 7:17 - How to create and leveraged a "1% audience" to dramatically increase their conversions. 10:38 - We discuss the actual campaign and funnel that they used to convert Facebook users into subscribers. 12:11 - How they were able to create and test hundreds of different versions of their Facebook ads to figure out which were the highest converting. 13:39 - We discuss how ad fatique has impacted their campaigns and how they are adjusting to continue their path to further growth. 16:58 - Aditya shares his overall mission and why he launched a scholarship program to assist those who could not afford it. 22:34 - He shares his favorite growth tool/software. 22:56 - Aditya recommends one of his favorite to the audience. PLUS A WHOLE LOT MORE!!! Aditya's Websites: www.elephantlearning.com Connect with Aditya on LinkedIn! ----------------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Bonus Ep [2020] - How to Run A Virtual Event That Can Outperform A LIVE In Person Event w/ Blue Melnick
Blue Melnick runs Sage Event Management with his wife Bari Baumgardner. Sage specializes in helping speakers, authors and influencers leverage the live and virtual events to launch a 7 figure coaching business in 3 days or less. In the last 30 days, Sage has been transitioning clients from his live in-person events to virtual live events with incredible results. Over the years he's helped his clients generate over 400 million dollars in sales with live events. During this interview we discuss: 2:24 - Blue shares his story on how he got into live events and what's going on in his transitioning to virtual live amidst the pandemic. 7:48 - Blue shares a unique still that has contributed to the success of his business. 11:17 - The difference between virtual events vs. live events and how to create a better experience virtually. 11:38 - The reasons why virtual outperforms live and why. 12:47 - The 3 main reasons why people come to live events. 13:41 - We talked about why Blue uses Zoom Meetings instead of Zoom Webinars. 20:08 - What's a "Swagbox"? and how it provides a different experience as a part of a virtual event. 22:44 - How they recreated a pre-event concierge-like process virtually and the results. 27:19 - Blue shares his favorite growth tool/software. 28:18 - He recommended one of his favorite books to us. PLUS a whole lot more!!! Blue's Websites: Questions, email: [email protected] Learn more about how to launch a virtual Events? --------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 252 [2020] - How Super Coffee Went From $5 Mill Year to $5 Million Month w/ Jim Deccico
Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales. This is Jim's 2nd time on the podcast and the previous episodes can be found at the link below. Episode 102 with Jim DeCicco/ Super Coffee During this interview we discuss: 1:30 - He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business. 2:51 - Jim gives us an update on the companies growth since our last interview over a year ago. 4:02 - He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim's growth. 7:44 - How and why its important to create organizational capacity. 10:15 - How Jim overcame the challenge of finding the right talent and developing a company culture. 10:50 - He talks about his C.O.A.C.H framework for building a great culture. 13:32 - Jim talks about what Super Coffee is and how the brand has evolved since launching the business. 16:54 - We discuss the importance and roll culture has played in Super Coffee's growth. 19:45 - We discuss the challenges and concept of giving up control in order to facilitate fast growth. 23:55 - A key piece of advice from Jim if your serious about launching a successful brand. 25:12 - Jim shares one business superpower he wished he had. AND much, much more! Jim's Websites: www.drinksupercoffee.com Follow Super Coffee on Instagram! Connect with Jim on LinkedIn! 25% DISCOUNT Coupon Code: askdennisbrown NOTE: Discount may not apply to subscription products ------------------------ If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
BONUS - How to Get 3,000 People LIVE On Your Webinar w/ Anik Singal
Anik Singal is the founder and CEO of Lurn.com and he's widely considered as one of today's most successful digital publishing marketers. Anik teaches people how to create their own online hash and based businesses as he guides them through his processes to maximize profit and grow revenues. He's trained over 250,000 students but more impressively, he's generated over $250 million dollars in sales virtually all of that being online and a lot of them are from webinars. He's been ranked by Inc. Magazine two times for his company as one of the Inc. 500 which is one of the fastest-growing private company in America. This is Anik's 2nd time on the podcast and the previous episode can be found at the link below. E81 – Four Stages of Growing a Successful Business with Anik Singal During this interview we discuss: 3:15 - Anik gave us a quick summary and backstory of the previous podcast episode 81. 4:22 - A quick story about how Anik founded Lurn.com and what is its vision and mission. 8:14 - Why Webinars are not dead and how it made a huge comeback especially on what's happening nowadays. 8:51 - How and why webinars are more powerful than ever for driving sales. 10:54 - Anik shared the 4 stages of a webinar and how he regulary gets 2,000 to 3,000 people LIVE on his webinars. 13:20 - How data has played a very important part in Anik's entrepreneurial career. 14:02 - The 1st stage: Getting Registrations and he shared to us his biggest secret on how to get registrations. 16:44 - How you can get a book done really really quick to enhance your webinar offering. 19:19 - The 2nd Stage: Warm-Up. Find out how he prepares his audience and gets then excited about the live event. 21:48 - The 3rd Stage: Live webinar. The one things he does differently in his webinar that has helped show up rate, engagement and conversions. 24:31 - The 4th Stage: Post-Webinar. Anik shares his system for more than doubling the show up rate to the webinar. 25:41 - The difference between an encore vs a teplay eebinar? 26:55 - Anik shared how they extend their offer by 7-10 days and still get 33% more revenue. 28:35 - How he segment people using the "upside-down product launch formula" PLUS a whole lot more! Anik's Websites: www.lurn.com Check out Anik's podcast "The Fighting Entrepreneur" -------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Bonus Ep [2020] - Over $1 Million in Online Sales in Just 53 Minutes w/ Jeff Walker
Jeff Walker is widely considered as one of the top internet marketing experts online today. He's also the author a New York Times best-selling book called "Launch - An internet millionaires secret formula to sell almost anything online, build the business you love, and live the life of your dream". He's also very well known for being the creator of "Product Launch Formula". During this interview we discuss: 1:54 - Jeff shares a bit of his backstory on how and why he choose internet marketing. 3:24 - How "Sequences" can be a very powerful sales mechanism. 3:50 - How and why Jeff created his "Product Launch Formula" 4:35 - Jeff's shares some of his crazy launch experience including $1 million in 53 minutes! 6:25 - The evolution of Product Launch Formula and why it still works as well today as 10 years ago. 7:52 - Why you should be a publisher if you're building a business 10:57 - Jeff shared a business superpower he wished he had 12:39 - How product launch formula works and how pre-launch content works? 18:06 - A tip from Jeff on how to get over the fear of being on camera. 22:16 - How long should pre-launch and sales offer views be? 26:03 - What's hope marketing and why you shouldn't depend on it. 26:55 - Jeff shares his favorite growth tool/software. 29:17 - He recommended one of his favorite books to us. Jeff's Websites: www.productlaunchformula.com Get Jeff's book "Launch" on Amazon! -------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 250 [2020] - How to Buy & Sell Businesses without Any of Your Own Money w/ Bart Rupert
Bart Rupert has a strong mergers and acquisition background across Fortune 500's and startups within industries like technology, software, energy, healthcare, real estate, construction and etc. He's founded nearly 30 companies, negotiated over $500 million dollars in contracts and business deals. Grew a corporate startup from inception to $10 million, grew a healthcare from $8 million to $75 million. Today he's helping companies and everyday people buy and sell companies for a living. Many of his clients who've never bought or sold companies before are working with him to structure deals that result in multi-million dollar payouts in little as 18 months. During this interview we discuss: 2:42 - Bart shares why he decided to pursue a career focused on buying and selling companies. 8:01 - He shares an example of how he was able to buy a software as a service business that was doing $8 million per year in sales and then grow it to over $75 million per year before selling it. 11:42 - He breaks down his exact 3 part framework for buying and selling businesses without using any of your own money. 13:42 - The best way to source deals that will actually close. 18:14 - Bart shares exactly how to leverage a disruptive deal structure to help close more deals. 23:40 - What is Asymmetric Negotiation and why it is critical to expedite the process of closing a deal. 26:09 - Bart's real-life experience on what NOT to do in a successful negotiation. 28:58 - Bart shares his favorite growth tool/software. 30:21 - He recommended one of his favorite book to us. PLUS a whole lot more! Bart's Websites: www.spartansalliance.com Send question to [email protected] ---------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 248 [2020] - The QUALIFY Method To Help You Close More Sales w/ Bill Wooditch
Bill Wooditch became the top salesman at a Fortune 500 company in less than two years and a top producer for two consecutive years. He then went on to build his own multi-million dollar company. He's the author of "Always Forward" and "Fail More" which were both top sellers on Wall Street Journal bestseller list. During this interview we discuss: 1:15 - A quick backstory on how Bill migrated from being in corporate sales to building his own successful business. 3:33 - He shares a bit of an insight into his company today and how he built it. 5:44 - Bill tells us the #1 business superpower he wished he had. 7:34 - The biggest most important questions you need to ask your client/prospect. 11:03 - Bill talks about he difference between his "Q.U.A.L.I.F.Y Method" vs. the typical salesperson questions. 12:14 - We talk about the biggest mistake salespeople make. 15:41 - Some tough love about sales quotas and the importance of managing the right activities needed to go beyond quota. 17:31 - Bill shares to us his most painful failure in his business. 19:00 - The two most important things that you need to show whenever or wherever you are in your sales journey. 20:45 - He shares his favorite growth tool/software 21:04 - Bill recommends one of his favorite book to us. Bill's websites: Connect with Bill on every social media platform - @billwooditch www.billwooditch.com --------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 246 [2020] - The 1% Secret to Doubling Your Sales w/ Martyn Cook
Martyn Cook co-founded a software company that built multiple 7 figure eCommerce brands and co-founded a high-level digital entrepreneur mastermind that hosts luxury meetups around the world. He's spoken on stages around the world and still somehow found the time to self-publish 2 books. His latest project called "Noobru" a cognition drink is on a mission to fortify a billion meals by 2025 helping to tackle the 2 billion people worldwide with malnutrition problem. During this interview we discuss: 3:28 - Martyn introduces to us his company called "Noobru" 9:57 - We talk about his NEW book, "1% Secret - How to Scale Your Ecommerce Business From 6 to 7 Figures and Beyond" 10:39 - We discuss the concept and strategy behind 1% secret how to leverage it to see huge growth. 17:21 - He shares how and why his new business, Noobru was able to have early success and growth. 18:32 - We talk about his mission to help fortifying 1 billion meal w/ Noobru? 21:38 - His #1 tip on how to accelerate growth quickly. 26:04 - He shares his favorite growth tool/software. 27:17 - Martyn recommended his favorite book. PLUS A WHOLE LOT MORE!! Martyn's Websites: www.noobru.com Send Martyn an Email! - [email protected] Get a copy of Martyn's book "1% secret" for free! ------------------------ If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 244 [2020] - 7 Reasons Why You Better Get Branding Right w/ Sean Castrina
Sean Castrina is a serial entrepreneur who's started more than 20 companies and currently running 9 of them. His newest book called "The World's Greatest Business Plan" helps people by providing simple step by step plan for those who cannot afford to fail. He's contributed in some of the most recognized media outlets including Forbes, Yahoo Finance, Amazon BC as well as a guest lecture in some of America's finest colleges. During this interview we discuss: 1:30 - Sean gives us a quick backstory on how and why started his business. 3:12 - We talk about his new books, "The World's Greatest Business Plan" 6:46 - He shares the number one reason why businesses go out of business and how proper branding can make all the difference. 7:44 - The 1st reason why you better get branding right. 8:46 - The easiest way to brand your company is to do this first. 12:00 - Why branding is by far your most effective sales force. 13:36 - How branding help define your cultural standards. 15:31 - We discuss how branding can give you the blueprint for future staffing. 18:35 -Sean talks about how branding can provide your business"guard rails" 20:32 - Learn how branding can become your biggest asset 21:01 - We talk about Warren Buffet's strategy behind investing in brands vs just businesses. 23:19 - We talk about one question every brand needs to ask. 24:10 - Sean shares his favorite growth tool/software. 25:55 - He recommended one of his favorite book to us. Sean's Websites: www.seancastrina.com Get Sean's New Book called "The World's Greatest Business Plan" for FREE! ---------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 242 [2019] - Why "Reinvention" is the Key to Long Term Growth w/ Matt Sweetwood
Matt Sweetwood is the CEO of LUXnow which has 7 employees and is over $2 million a year ARR. Prior to Lux Now Matt spent 29 years as the CEO of Unique Photo and during that time he took them from $1 million a year to over a $100 million a year. He's also the author of "Leader of the Pack" which is the number 1 seller in the self-help category. His book tells the story of how suddenly becoming a single father made Matt a better person, leader, entrepreneur and father. During this interview we discuss: 2:20 - Matt shares exactly what Luxnow.com does and the business model. 5:33 - He shares one business superpower he wished he had. 6:37 - We discuss Matt's ongoing journey of reinvention and how it has been a major component of his success. 10:46 - How shares his reinvention framework and how other business owners can deploy it for their businesses. 14:17 - Matt talked about his journey on how and why he reinvented Unique Photo. 17:59 - How he built and reinvented the concept and experience of camera stores. 24:36 - A piece of advice for people who fears reinvention whether it be on business or in yourself. 27:01 - Matt shares his favorite growth tool/software. 27:49 - He recommended one of his favorite book to us. PLUS a whole lot more! Matt's Websites: www.luxnow.com www.msweetwood.com @mattsweetwood on all social channels ----------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 240 [2020] - Understanding #1 Reason Why People Buy w/ David Priemer
David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program. During this interview we discuss: 1:57 - David gave us a quick backstory on his journey in sales. 6:46 - He shares the #1 business superpower he wished he had. 8:32 - We discuss the science behind why and how people buy 13:28 - How you can leverage the concept of "people buy based on their feelings" 17:30 - David shares an example of how they effectively use data to convert people in buying. 19:36 - A great example of how you can magnify data to help persuade people in sales. 22:37 - How you can leverage empathy and question when talking to clients. 26:47 - A great piece of advice for people who love sales. 27:38 - Davis shares his favorite growth tool/software. 28:18 - He recommended one of his favorite book that can help us with our business. David's Websites: Get a copy of David's book "Sell the way you buy" www.cerebralselling.com Connect with David on LinkedIn Learn more from David on YouTube ---------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
GE Ep 239 [2020] - Stop Spinning Your Wheels and Start Growing w/ John Ferris
John Ferris is the CEO of inVision Edge which is a management consultancy focused on helping organizations innovate and grow. John has a mission to help leaders and organizations do great things whatever their definition of greatness is. John is a believer in the 3 elements of organizational transformations; Strategy, Innovation, and Leadership. He and his company focus on pragmatic tools, training and coaching that get results fast for their clients. During this interview we discuss: 1:57 - John shares how and why he developed his strategy and growth framework. 5:02 - John picks the #1 business superpower he wished he had. 6:32 - We discuss how entrepreneurs can stop spinning your wheels and start growing your business. 8:36 - Steps on how to build your own strategic plan that can help you say NO to things that are not critical to growth. 12:34 - How identifying your strengths and weaknesses helps you formulate your strategic plan. 14:08 - John talked about the concept of the "Law of Three" and how it can help you choose your next step on achieving your goals. 16:30 - He shares how to manage and track your strategic plans. 21:11 - PLUS A WHOLE LOT MORE!! John's Websites: [email protected] Connect with John on LinkedIn! Get a free gift from John! ----------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]