Grow My Salon Business Podcast

The world is full of salons! And oftentimes they all start to look and feel the same. But then occasionally you see something or talk to someone, and you realize that they have taken a different path, that they have different values and they have had the courage to pursue their own vision of what a salon should not only look and feel like, but also how it should operate as a business, and how it should integrate into the community and the lives of both the clients and the people who work there. My guest on today's Podcast are Toby Dicker and Amanda Faith who are the co-founders and partners in The Chapel salon group based in and around London.In today’s podcast we discuss:The importance of nurturing the individual The client experience… and how you make people feel andCharging for services based on timeAnd lots more! In this Episode:[0:01:18] An introduction to today’s guests, Amanda Faith and Toby Dicker, and what you can expect to learn from them in today’s episode.[0:03:03] Amanda shares where her love for hairdressing originated, and the passion she has for the industry.[0:05:05] The lightbulb moment that changed the course of Amanda’s career.[0:06:19] Skills Toby has which complement Amanda’s creativity, and the journey they are currently on together.[0:08:55] What Toby loves most about running his own business, despite the challenges. [0:10:50] Why Amanda and Toby’s business, The Chapel Group, caught my eye. [0:12:08] The inspirational goals that Amanda is trying to achieve through her salons.[0:15:05] Reasons that Toby and Amanda chose the locations where their 6 salons are situated.[0:16:40] Elements that differentiate Chapel salons from the numerous other salons that exist.[0:19:28] Care that Amanda and Toby took when deciding on the buildings in which they were going to open their salons.[0:21:48] Building community and individuality are key pieces of The Chapel’s model.[0:23:55] The process that Toby and Amanda have gone through in order to design salons that uphold the principles of The Chapel salon group. [0:26:55] Everything in The Chapel salons has a purpose, even the colour of the walls.[0:29:44] Toby explains some of the expensive mistakes that he and Amanda have made along their journey.[0:32:04] Advice from Toby regarding buying versus renting properties.[0:33:13] The demanding nature of the work of a hair stylist, and the burnout that Amanda experienced as a result.[0:34:03] Amanda shares the process of recovery that she went on, and how she helps her team members to avoid the struggles she experienced. [0:37:27] The importance of individualisation, and how price lists take away from this.[0:39:12] Impacts of the COVID-19 pandemic on The Chapel salons, and the factors that have contributed to their success through this difficult time. [0:42:05] Responsibility that Amanda feels to help people be true to themselves.[0:43:47] Experiences with guests that chipped away at Amanda’s creativity.[0:45:23] Problems that Toby noticed with regular hairdressing price lists.[0:47:06] The decision Amanda and Toby made to charge by time, and the benefits that have come from this.[0:48:48] How the pricing system at The Chapel salons works.[0:50:43] The team dynamic that is the backbone of The Chapel salons. [0:53:30] Exciting changes that Amanda expects to see in the hairdressing industry in the future.[0:54:37] Concerns that Toby has about the business models that many hairdressers are currently adopting. [0:57:14] Toby shares more details about The Chapel’s pricing structure, and why they do not do online bookings. [1:00:00] Almost everything is built into the hourly rate.[1:00:57] How Toby and Amanda manage prices for different markets, while maintaining consistency.[1:02:00] Relationship building with guests; a core pillar of The Chapel salons. [1:03:54] Valuable advice from Amanda for anyone who wants to transition to a model like theirs.[1:06:50] Reasons that people choose to come to The Chapel salons over other salons.[1:08:34] Toby puts to rest the biggest hesitancies that people have around the charge-for-time model.[1:09:42] Ways that The Chapel offers an experience that is about so much more than cutting hair.[1:10:47] How the charge-for-time model benefits the hairdressers.[1:13:29] Why you won’t be able to find The Chapel on social media platforms, and ways that you can connect with Amanda and Toby. Links and Resources: Grow My Salon BusinessClub House @antonywhitaker Amanda FaithEmail: [email protected] The ChapelWebsite | Instagram

Businesses are built by those who dare to dream and have the determination to turn the dream into reality. Like everyone, the people who are successful in business don’t always have everything go their own way, they have plenty of challenges to overcome, they make mistakes, and they often go to the edge, but it’s the belief that they have in themselves, their vision and never give up attitude that gets them to where they want to go, and today's guest is a great example of that. He is the founder and owner of the UNITE brand of hair products. And he just goes by the name Dale. In today’s podcast we discuss:The origins and the ethos behind the Unite brandThe changing product distribution models The personal skills needed to succeed In this Episode: [0:02:18] When and where Anthony and Dale, today’s guest, first met, and Anthony’s first impression of Dale. [0:04:07] Dale gives a brief rundown of who he is, and the journey he has taken to get to the point he is now at in his career.[0:06:19] The meaning behind the name of Dale’s brand, Unite. [0:07:40] Reasons that Dale decided to leave the company he was working for and open his own.[0:09:13] Things Dale wish he had known when he founded Unite. [0:11:19] Dale explains his strong belief in making retail part of a salon. [0:12:40] Why having a strong team is key to successful expansion. [0:15:30] How to find the right team members for you.[0:16:25] Dale shares the full story behind how the name Unite came about, and changes that he hopes to see in the hairdressing industry.[0:18:47] The original dream that Dale had for his career, and how that changed after he opened his first salon.[0:20:40] How Unite began, and the growth they saw in their first year and a half.[0:21:50] Unite’s biggest break. [0:24:30] Benefits of Dale’s decision to keep Unite independent.[0:26:07] Inspiration that Dale draws from his father, and other people who he looks up to.[0:28:35] The formal and informal business training that Dale had.[0:30:56] Differing attitudes between the British and the Americans, and why Dale doesn’t think he would have been able to build Unite in England.[0:33:54] Where the future of distribution is heading. [0:35:18] Making hairdressers lives easier is the goal of Unite; that is why they sell their products directly to Amazon.[0:38:34] How distribution works when it is going right, versus when it isn’t. [0:40:38] An Amazon insider who you can expect to hear in an upcoming episode.[0:41:23] The relationship Unite has always maintained with studio salons. [0:43:12] Why it is so important for salons to build specialized brands, and to know when to change.[0:46:08] Major brands which didn’t adapt, and the fate they succumbed to as a result.[0:47:16] Getting people motivated is one of the key skills that has contributed immensely to Dale’s success.[0:49:26] Factors that drive Dale. [0:51:50] Valuable words of advice for any young hairdressers.[0:54:38] The belief Dale in himself and his company has which has helped him through every challenge he has been faced with.[0:55:54] Characteristics that Dale would like to improve within himself.[0:56:47] Where you can get in touch with Dale. Links and Resources: Grow My Salon BusinessClub House @antonywhitaker DaleInstagram UniteWebsite | Instagram

The world over the salon industry is a collection of small businesses, and in many cases, the owners of those businesses are often overwhelmed with issues around employment law, tax, health and safety updates, changing legislation, and a raft of other challenges as well as all the other fun stuff that comes with being a small business owner. Luckily, in many countries, we are supported by industry associations that are there to offer information, support and guidance to help salon owners navigate their way through the maze as well offering solutions and a sense of community. Today's podcast is the third in a series of ‘three’ episodes where we talk to the key representatives of associations in the United Kingdom, the United States and Australia to get an overview of the hairdressing industry in each of their respective countries, the challenges they face and the solutions they have. My guest on Todays Podcast is Richard Lambert who is the Chief Executive of the National Hairdressing and Beauty Federation otherwise known as the N.H.B.F… and in today’s podcast, we will discuss the hairdressing industry in the United Kingdom. In This Episode:[0:02:06] An introduction to today’s guest, Richard Lambert, and why Anthony is excited to have him on the show.[0:04:09] Richard’s role in the National Hair and Beauty Federation (NHBF), and a brief overview of his career path up to this point.[0:06:54] Impacts that the COVID-19 pandemic has had on the hairdressing industry.[0:09:21] Recommendations that the NHBF has recently made to the government with respect to the hairdressing industry.[0:10:28] Support that is provided to salons by the NHBF and other organizations like it.[0:12:03] How the NHBF is funded.[0:13:08] Growth that the NHBF has seen over the past year, and the challenge of retaining those members.[0:15:20] The number of salons who are currently signed up with the NHBF.[0:17:15] Average sizes of salons in the UK, pre-pandemic. [0:20:00] Richard explains the factors which he thinks have driven the change in the dominant salon model over the years.[0:22:09] What Richard expects to see happen in the commercial property space in the future.[0:24:36] Home hairdressing; the rise in popularity that this industry has experienced since the COVID-19 pandemic began.[0:26:29] Concerns that exist around certain elements of home hairdressing.[0:29:11] The single biggest worry about the rise in self-employment in the hairdressing industry.[0:30:30] Richard explains what college means in the UK context, and why this type of education in the hairdressing field is not the most ideal.[0:31:50] Benefits which hairdressers working in the UK are entitled to.[0:34:55] The methods by which the majority of hairdressers in the UK are usually paid.[0:36:00] A recap of the biggest challenges being experienced by the hairdressing sector currently (and some new ones).[0:37:11] The importance of improving business education within the hairdressing sector.[0:38:41] How the NHBF is addressing the hairdressing skills gap, and the perception of hairdressing as a career path.[0:40:20] Various positive elements of the hairdressing industry that Richard has noticed.[0:41:15] Hairdressing is considered one of the happiest professions in the world![0:42:48] Where you can find NHBF online, and how to get in touch with Richard. Links and Resources: Grow My Salon BusinessClub House @antonywhitaker Richard Lambert LinkedIn National Hair and Beauty FederationWebsite | YouTube | LinkedIn | Facebook

At the beginning of May, Amazon opened their first-ever salon. It certainly made a big noise in all the Clubhouse rooms, social media platforms, and news outlets across the world.Much of the commentary was based on assumptions of what the motives of Amazon were and how it would impact every area of the salon industry from product development, to new distribution channels, data collection as well as the use of augmented reality and virtual reality …and whether it would impact negatively or positively on the hairdressing industry and the salon revenue model.Today's guest on the podcast is Elena Lavagni, owner of Neville Hair and Beauty, an independent salon based in London, and Elena and her hand-picked team provide the hairdressing services in the Amazon Salon.Listen to the podcast and hear from Elena her perspective on how the Amazon Salon can change hairdressing for the positive.In today’s podcast we will discuss:What makes the Amazon salon differentHow they are using technology in the salon, and...How today's consumer could benefit from the technology that is changing how we do business… and lots more! In This Episode:[0:47] – Welcome to the show, Elena![1:35] – Elena gives a little bit of background information on who she is.[3:03] – Elena reveals whether or not the publicity surrounding Amazon Salon surprised her.[5:22] – Elena gives her opinion of Amazon Salon.[8:50] – People haven’t purchased as many products since the COVID-19 pandemic broke out.[10:30] – How did the Amazon Salon come about for Elena?[13:18] – Elena discusses the importance of providing clients with their individual needs.[15:56] – Elena reveals that Neville Hair and Beauty salon targets a very different audience than Amazon Salon does.[16:54] – Elena explains why Amazon wanted to open a salon.[18:37] – What about what Amazon Salon offers is new and innovative?[20:39] – Elena predicts whether or not Amazon will open more salons.[22:48] – Elena discusses who pays the employees of the salon.[24:50] – Selling products should not always be about money but should be about the service that you provide clients.[26:41] – Does Amazon plan to have its own product line eventually?[29:36] – Amazon Salon is open to the public, not just Amazon employees![31:25] – It makes sense for some hairdressers to pair up with Amazon for distribution.[32:58] – Elena talks about the value of the data that Amazon collects.[35:32] – Elena shares whether or not technology negatively impacts the relationship between hairdressers and clients.[37:36] – Going to work is like going outside to play for Elena.[39:22] – Elena enthuses over the point-and-learn feature of Amazon Salon.[40:50] – What has Elena learned from Amazon Salon that she will integrate into Neville?[43:33] – Coming out of the pandemic, we have learned that health is the new beauty.[45:20] – Elena reveals what kind of POS (point of sale) system that they use at Amazon Salon.[48:25] – Is Amazon interested in the data around the productivity and revenue of stylists?[49:36] – A lot of smaller brands are partnering with Amazon, especially in the United States.[52:45] – Antony and Elena discuss Amazon's just walk out technology.[55:16] – Elena reflects on any further unexpected benefits that have come out of Amazon Salon.[56:36] – Elena explains what she was looking for when she hired her team.[59:15] – It's going to be interesting to witness what kind of impacts Amazon Salon has on the industry![1:00:36] – Elena offers some closing remarks regarding Amazon Salon and how it should be embraced.[1:02:10] – Where can listeners find Elena and/or the Amazon Salon online?[1:04:59] – Thank you for being on the show, Elena! Links and ResourcesGrow My Salon BusinessClubhouse @antonywhitakerElena LavagniNeville Hair and BeautyAmazon Salon’s Instagram Page | Elena’s Instagram Page

I like to say that all my guests have something special that they bring to the podcast. Most of them are hairdressers, or started out as hairdressers and then maybe have gone off in another direction. But sometimes there are people in our industry that have made a huge impact and contribution to hairdressing even though they have never stood behind the chair with a column of clients. My guest today is one such person, his name is Winn Claybaugh and he has made and continues to make an extraordinary contribution to the hairdressing industry.Amongst many other things is a proud father, motivational speaker, podcaster, author or the book ‘Be Nice or Else’ and the Dean and Co-Founder of Paul Mitchell Schools. In today’s podcast we discuss:What leadership is…Who is responsible for motivationThe importance of consciously creating a culture …and we even briefly touch on ‘Gilligan's Island’ In this episode:[0:01:34] An introduction to today’s guest, Winn Claybaugh, and the focus of today’s show.[0:03:50] Winn’s childhood celebrity crush.[0:04:42] The love Winn has for his job, and the beauty industry in general.[0:06:10] How Winn ended up in the salon business, and what his first experience of owning a salon was like.[0:07:55] Growth that Paul Mitchell has experienced over the years, and the impetus behind Winn’s co-founding of them.[0:09:26] The culture of continuous learning that Winn believes is so important.[0:10:36] Desperation that motivated Winn to seek out mentors, and how the conversations he had with them led him to become a motivational speaker himself.[0:13:18] Conversation, and how our society has degraded this art form.[0:15:24] Why Winn’s chose Vidal Sassoon as the first guest on his podcast, and the valuable lessons he learned from him.[0:17:00] The dangers of ego.[0:17:43] Winn shares some of his favourite guests that he has interviewed.[0:19:25] A memorable moment from one of Winn’s podcast episodes, relating to mental health.[0:20:30] Stigma that surrounds mental illness.[0:21:56] Drug addiction issues that have impacts Winn’s life, and his first experience of sharing that information publicly.[0:25:00] Work that Winn has to constantly do in order to stay clean.[0:26:40] How being a dad has profoundly changed Winn’s life for the better.[0:28:18] Winn’s disciplined morning routine.[0:29:22] The type of leader that Winn is.[0:30:20] Magic Johnson’s opinion on motivating a team.[0:32:52] Examples of small things that, if done consistently, will lead to a successful salon and a happy life.[0:35:20] How Winn maintains the positivity that he projects into the world.[0:37:20] The importance of deciding what type of culture you want to create before it creates itself.[0:38:10] Three human needs which Winn has built his businesses on safety, belonging, and purpose.[0:40:50] How defining your purpose will help your salon stand out.[0:42:45] Why Winn is optimistic about this generation and excited about the changes that they are bringing about.[0:45:40] Connections and education that Winn would like to see more of in the future.[0:48:00] If you put in the work and love the industry, you’ll reap the rewards. Links and Resources: Grow My Salon BusinessClub House @antonywhitaker Winn ClaybaughWebsite | Facebook | Twitter | Instagram | LinkedIn | Book | Podcast

The world over the salon industry is a collection of small businesses, and in many cases, the owners of those businesses are often overwhelmed with issues around employment law, tax, health and safety updates, changing legislation, and a raft of other challenges as well as all the other fun stuff that comes with being a small business owner. Luckily, in many countries, we are supported by industry associations that are there to offer information, support and guidance to help salon owners navigate their way through the maze as well as offering solutions and a sense of community. Today's podcast is the second in a series of ‘three’ episodes where we talk to the key representatives of associations in the United Kingdom, the United States and Australia to get an overview of the hairdressing industry in each of their respective countries, the challenges they face and the solutions they have. My guest today is Steve Sleeper, who is the Executive Director of the Professional Beauty Association, otherwise known as the P.B.A… and in today’s podcast we will discuss the hairdressing industry in the American market In This Episode:[02:17] Welcome to the show, Steve![03:52] Steve shares his background and how he ended up in the beauty industry.[05:17] What is the purpose of an association like P.B.A?[07:23] Steve discusses how the association is funded.[11:02] P.B.A is a national trade association with no individual state chapters.[13:33] Has COVID driven people to your door to become members?[16:42] Steve speaks about how the pandemic has affected the beauty industry.[19:20] What is the ballpark number of salons in the United States?[21:14] Steve believes the pandemic hit the independent salon business models harder than some other business models.[24:49] Steve talks about the state licensing you need in the U.S and the increase in people getting apprenticeships to learn more after cosmetology school.[27:20] What percentage of people go through beauty school and work in the industry for a long period?[30:46] Steve discusses how many independent salons versus employee-based salons there are in the United States.[34:18] Steve shares whether he believes independent salons are good for the beauty industry.[37:36] Steve believes that new stylists that have graduated from school need to go into a salon to learn before they take the step to becoming an independent salon owner.[38:47] In ten years, what do you think the hairdressing industry will look like?[41:45] Steve talks about the partnership business model and its work in the beauty industry.[45:08] Steve guesses that over 50% of salons now are doing the online booking and other software.[47:31] A certain percentage of clientele will stick with having their stylist come to them instead of going back to salons.[51:06] Does the P.B.A have the ability to impact the government level to help get changes through?[53:51] Steve speaks about what the P.B.A does to help elevate the industry.[55:34] What benefits do the hairdressers get from day one when working in a salon?[57:30] Steve shares what he believes is the best thing about the beauty industry in the United States.[58:41] Steve wants everyone to think about joining your association so you can stay abreast of what is going on in the industry.[1:00:11] Thank you for being on the show!Links and ResourcesGrow My Salon BusinessClub House @antonywhitaker Steve SleeperProfessional Beauty Association Facebook | Twitter | LinkedIn | Instagram | YouTube

As I am recording this it’s coming up to the end of May and in case you don’t know May has been Mental Health awareness month. Earlier this month I hosted a room on Clubhouse that we recorded and the topic was “Hairdressers and mental Health”. Many people shy away from discussing mental health openly as there are often stigmas attached to doing so but I am fortunate enough to have two wonderful human beings join me on this Clubhouse recording to talk openly and honestly about the importance of establishing good mental health. They are Nina Kovner from Passion squared in the United States and Neil Moodie a high profile London based editorial stylist and both of them have like many of us grappled with their own mental health issues and are sharing their experiences today to help create better awareness and understanding of issues around mental health. It’s an important podcast so I hope you take the time to listen and I hope you enjoy it… In This Episode:[03:55] Welcome to the show, Nina and Neil![05:34] Nina shares her background and answers how you know the difference between feeling low and genuinely depressed?[09:27] Neil shares his background and his experience with mental health.[15:07] Are mental health issues hereditary? If your parents suffered from it, does it mean you will too?[19:15] Nina discusses being a workaholic and how burnout was a trigger for her depression.[23:17] Neil speaks about how his anxiety shows up in his life daily and how he deals with it.[27:48] Do you take medication to even out the chemical imbalance?[30:23] Nina adds her insights into what the medication does for her.[32:17] Nina believes that alcohol and illegal drugs are a way to mask the issues.[36:28] They discuss how marijuana has changed over the years and how strong it is now because it's being grown chemically instead of naturally.[38:21] They talk about the psychedelic drugs produced in the 60s and 70s to help people but then were criminalized.[41:35] Nina says that it is one day at a time that allows you to take the next step.[41:58] What role does diet and exercise play in good mental health?[46:36] Nina says there is no question that food and movement affect your chemistry.[48:58] Neil shares some things that might work for people who have a mental illness.[51:53] Nina discusses how social media can worsen mental health if you don't shut it down.[53:37] Social media is a tool, but it's not a 24/7 thing.[54:47] Neil says he has a love-hate relationship with social media and shares that sometimes it can trigger his anxiety.[58:15] Nina speaks about how a hairdresser can reach out and signs that can identify folks who need help.[1:01:43] Neil talks about how important it is to have a safe space for people to talk about their feelings.[1:06:38] Nina agrees with Neil that talking about things is helpful as long as you have healthy boundaries.[1:09:00] Thank you so much for talking about this with us.Links and ResourcesGrow My Salon BusinessClub House @antonywhitaker Nina KovnerPassion SquaredFacebook | Twitter | Instagram | YouTubeNeil MoodieNeil MoodieInstagram | YouTube | Facebook | Twitter

The salon industry is predominately a collection of small businesses, and in many cases, the owners of those businesses are often overwhelmed with tax and legal issues, health and safety updates, and a raft of employment problems, as well as all the other fun stuff that comes with being a small business owner. Luckily, in many countries, we are supported by industry associations that are there to help owners navigate their way through the maze and offer solutions and a sense of community. This podcast is the first in a series of 'three' episodes where we talk to the key representatives of associations in the United Kingdom, the United States, and Australia to get an overview of the hairdressing industry in each of their respective countries, the challenges they face and the solutions they have. My guest on today's podcast is Sandy Chong; she is the Chief Executive Officer of the Australian Hairdressing Council. In this podcast, we discuss the hairdressing industry in the Australian market. In This Episode:[02:51] Welcome to the show, Sandy![03:24] Sandy shares her background and what she is doing now.[05:19] Sandy explains what the Australian Hairdressing Council (AHC} is and what they do.[07:38] What percentage of the salons in Australia are a part of the AHC.[10:14] Sandy says that Australia is trying desperately to find quality hairdressers because they have a shortage right now.[12:00] Is there a shortage of hairdressers, or are there too many salons fighting over the hairdressers that are available?[14:51] They talk about how many hairstylists and how many salons there are in Australia.[16:30] What is the average size in terms of staffing levels throughout the country?[18:05] Sandy discusses which model is more prevalent: the apprenticeship or the school-based.[21:15] Sandy believes all industries are changing, and work-life balance is the key thing people are looking for.[22:10] How is the salon business model changing in Australia? [24:15] Sandy speaks about salon suites and how many stylists are gravitating toward them.[26:52] Are the rules governing stylists different from state to state in Australia?[29:01] Sandy shares the employee benefits available in Australia.[31:48] They get paid 17 and a half percent to take a holiday, which is more than they get paid when they work.[32:48] What is a ballpark on what stylists make per hour in Australia?[35:52] Making three times your weekly wage allows you to receive a commission.[38:19] Sandy discusses the impact that organizations like AHC make on the industry.[41:01] Are hairdressers respected in Australia, or do they get dismissed as frivolous?[43:16] Sandy speaks about how they are making hairdressing a career of choice with parents, schools, and students.[45:14] Sandy talks about the things that she likes about the hair industry in Australia.[47:15] Thank you for being on the show!Links and ResourcesGrow My Salon BusinessClub House @antonywhitaker Sandy Chong SUKIThe Australian Hairdressing Council Facebook | Instagram

My guest on the show today is Ashley Toliver Williams. She is a salon owner, educator and entrepreneur from Houston Texas and she has a passion and commitment to the industry that is refreshing no matter where you are from.… so listen up, this is another great episode…In today’s podcast we discuss:Changing the reputation of the salon industryWhere salon owners should be focusing their timeThe responsibility to train your team to be better humans as well as better hairdressers and…What is ‘salon culture’ and how do you create itAnd lots more! In This Episode:[01:58] Welcome to the show, Ashley![02:30] Ashley shares her background and her journey through the hair industry.[06:03] What do you do for fun?[08:30] Ashley discusses what she tells salon managers and owners about what they need to be focused on right now and tells a story around this.[14:22] Antony talks about the difference between the salon side of being a salon owner and the business side of the business. [16:38] Ashley shares why she chose the words: Changing the world view of professional stylists and salons.[19:36] Ashley believes that the professional hairdresser can change the world, and she explains why.[22:43] What do you think are the biggest challenges that face salon owners today?[25:18] Ashley discusses what she thinks about the new business model of salon suites and the independent salons.[29:42] What type of business model do you have in your salon?[30:51] Ashley shares what she believes makes a successful salon with a commission-based business model.[34:32] Ashley believes that hairdressers have to be consistent to be successful.[35:56] “The successful people in this industry own their business behind the chair, regardless of how they’re paid or what their responsibility level is.” [37:30] Ashley talks about working smarter, not harder, and how many people don’t understand it.[41:06] “People need to step up and own the space of leadership they are in.”[42:49] What does the apprenticeship in your salon look like?[45:35] Ashley shares what they do to train the human, not the stylist.[48:12] What are you looking for when you need to hire new stylists?[52:44] Ashley talks about how she defines culture and how she built the culture in her salon.[55:49] Ashley shares the top three key performance indicators that she looks at in her business with her team members.[1:00:43] Ashley explains what she means by their care factor matrix and what they are looking for.[1:03:24] Thank you so much for being on the show! Links and ResourcesRegister for my FREE masterclass 'The 5 Steps to Unlock your Salon's Potential' Grow My Salon BusinessClub House @antonywhitaker Ashley Toliver Williams Fringe Salon & Beauty Bar Fuse Republic@fuserepublic Facebook | Instagram@ashleytoliverwilliams Instagram

Today's podcast is a little different than usual, I thought we could mix it up a bit by not having my normal format of interviewing one guest on the show but instead sharing a recording of a Clubhouse event that I did a couple of weeks back.This episode features James Alba, a New Jersey-based salon owner of the Bhive Salon, Fry Taylor from the UK, a Co-Founder of Green Salon Collective, and Mark Budihas from Green Circle Salons.Listen in as we discuss how hairdressers can help save the planet by making decisions that reduce their environmental impact. by making small changes to how they think about not just the waste that we generate but also by supporting other businesses that have sound green credentials. In This Episode:[01:31] Welcome to the room![02:12] How Hairdressers Can Help Save the Planet is the topic of today’s conversation.[05:24] James, what are some simple things that salons can do to take some eco steps?[07:54] Mark discusses some things that salons need to change.[10:24] Fry speaks about some things that the Green Salon Collective is doing to recycle the waste streams in their salons.[14:21] Fry talks about some of the positive things they have seen in the UK.[16:26] Mark agrees with what Fry said and shares some things he has seen.[18:45] Mark, do you believe it is a more generational thing? [21:21] James speaks about what going green looks like for a salon’s bottom line.[23:44] James talks about social media and how his posts have impacted his clients.[25:56] Fry shares the resistance points he has come across with salon owners in the UK.[27:48] Mark says the resistance he hears is about the space in the salon.[31:04] Mark talks about fees and the idea of charging more for services to make going green work.[34:26] Fry, do you like to include the fee in the price or keep it separate?[36:24] James says they use a hybrid of both, including the fee and keeping it separate.[38:59] Mark discusses two things that salons can do right now.[40:38] Fry speaks about checking out the people you do business with.[43:06] Fry talks about an oil spill they had where he lives in Ireland and how the Green Salon Collective helped contain the oil with hair booms.[46:00] What is the key to making going green sexy? How do you sell it?[51:50] Fry shares how important it is for salons to be affiliated with product brands that are eco-friendly and more sustainable.[54:17] Mark talks about product manufacturers helping to drive the movement.[57:05] James speaks about where he believes salons will look like ten years from now.[58:00] Fry shares what he thinks the salons of the future will look like.[58:57] Mark talks about what he believes salons will look like in ten years.[1:00:08] Thank you guys for being on the show! Links and ResourcesGrow My Salon BusinessClub House @antonywhitakerKiss the ground movieSeaspiracyGreen Circle SalonsGreen Salon CollectiveJames Alba

Most people I interview on the podcast fit into a specific category, they are either an editorial or celebrity hairstylist, a colourist, a barber, the founder of some new industry technology, or perhaps they have founded a new business model, or are an educator, a product developer, a salon owner, or represent some other industry niche where they have achieved success.But my guests on today's podcast are Ted Gibson and his husband and partner Jason Backe who have pretty well ticked all those boxes successfully… And Ted also has this other accolade that follows him around of being the most expensive hairdresser… In today’s podcast we discuss:The Ted Gibson salon business model.The decision to close the Manhattan salon.The Amazon Salon… andSalon design and the client experience.And so much more! In This Episode:[01:44] Welcome to the show, Ted and Jason![04:30] Jason shares his background and his journey to where he is now.[05:51] Ted shares his background and his journey to where he is today.[07:59] How do you divvy up responsibilities in the businesses you are partners in?[10:49] Ted talks about being a beauty instructor and who he could work closely with.[13:57] Ted, when did you transition into editorial work?[16:36] Jason worked for John English before moving to New York for an opportunity for Ted.[19:30] Jason was able to get a job in New York working with Aveda and soon became an instructor.[21:07] Ted discusses the transition from editorial work to becoming a celebrity stylist.[24:35] Ted speaks about becoming Angelina Jolie's hairdresser.[29:56] Whose idea was it to open your own salons?[32:32] Ted discusses why they closed the three salons that they opened in 2016.[35:18] The changing culture in the beauty industry was a catalyst for them closing their salons.[38:10] Jason shares when they told their employees they were closing the salon.[41:48] They talk about what they did after they closed the salon.[42:41] Jason speaks about their move to L.A. and why they moved.[45:24] Listen, as they discuss the new salon concept they opened in L.A. called Starring by Ted Gibson.[47:17] Jason shares about opening the first Amazon salon and the retail they sell online.[49:13] They don't answer the phone because they want people to book online; they rent chairs and only sell products by Q.R. code.[53:20] What technology does the new salon have that sets it apart from other salons?[56:24] They can change the light in the cloud by asking Alexa to do it.[57:06] Who came up with the design for the salon?[1:00:15] Ted shares how much he charges for haircuts across the board and why he charges that amount.[1:01:52] Jason says that Ted wants to give women the Angelina Jolie experience and give them the chance to experience something unique.[1:05:01] Most of the people who come to Ted are for special occasions.[1:07:02] Jason shares the new non-profit he and Ted have created called The Worth up Alliance.[1:10:27] During the pandemic, the beauty industry had very few resources, and it decimated many small businesses.[01:11:39] Any final words to leave with the listeners?[01:12:34] Jason shared his first thoughts when he walked into beauty school for the first time. Links and Resources Grow My Salon Business Find Ted Gibson and Jason BackeTed GibsonThe Worth Up AllianceStarring by Ted GibsonTed’s Instagram Jason’s Instagram

There are many things to love about this industry, but one thing that I really love is the potential that it has to take you on a journey and enable you to go off in all sorts of different directions, whether it's as an educator, a salon or school owner, an editorial hairdresser or to work in the product sales or corporate side of the industry. My guest today is Jason Yates, who started out as an apprentice hairdresser in a salon in Stoke-on-Trent, which is a city in the North of England, and he now lives in California and is at 46 years of age the Global President of John Paul Mitchell Systems. To put it simply, 'that is one heck of a journey!' And I don't know of anyone else who is now president of a global company that turns over in excess of a billion dollars that started out sweeping the floor and shampooing hair. In today's podcast, we talk about Jason's journey to the top as well as…The importance of saying yes to every opportunity.Having mentors in your life.The future of product distribution in the professional salon business.Leadership. And lots more! In This Episode:[01:57] Welcome to the show, Jason![03:40] Jason shares his background and his journey to John Paul Mitchell Systems.[05:07] Why did you decide at fifteen to become a hairdresser?[08:16] Jason talks about what came after his apprenticeship.[11:05] By his early 20s, he had a lot of responsibility and learned how to manage people.[11:27] Jason discusses a competition he entered that changed the path of his career.[14:38] He left Schwarzkopf and took one of the biggest opportunities of his life and never looked back.[16:29] Jason speaks about being involved with the marketing of the Farouk Systems brand.[19:22] Jason shares what pushed him to decide to come to the US and work with Farouk.[22:08] He thought he made a mistake the first few weeks he was in America, but in the end, it worked out.[23:31] What is the biggest difference between working in the UK versus the US?[24:37] After three years of doing non-stop hair shows, how was the transition to a corporate position?[26:52] Jason discusses talking to Farouk about selling products to distributors, and after a few years, he became VP of Sales for Farouk Systems.[29:14] Jason believes relationships have pushed his career to where it is today.[32:03] Listen as Jason talks about his transition to John Paul Mitchell Systems from Farouk.[35:22] Jason shares getting interviewed by the heads at JPMS to see if he was a good fit for their company.[37:44] In just over five years, JPMS made Jason the COO and in line for the CEO position.[39:57] Do you ever feel out of your depth while running this multi-billion dollar company?[41:57] Relationships are what Jason believes are his greatest strength.[42:40] What drives you?[43:44] Jason wishes he was better at updos.[44:20] Jason believes that it's vital for corporate leaders at JPMS to have a background in hairdressing because they know the culture.[45:41] How important is it to have mentors in your career?[47:00] Jason shares what he learned from John English at the beginning of his career.[48:30] Jason talks about what he learned from working with Farouk.[51:29] Trust but verify is something he has learned from Luke.[53:07] How has John Paul mentored or molded you?[55:24] Jason shares what the JPMS is focusing on in the future to make the world a better place.[58:58] Antony talks about some movies that John Paul is involved with or producing.[1:00:13] Jason says that JPMS is the best-kept secret in the industry.[1:01:27] What do you think about the change in new business models, and how will that affect product brands?[1:04:27] Jason believes some salons will still have shelves of retail products, but more will offer virtual retail products in their online stores.[1:07:33] Antony discusses the Amazon professional hair product model.[1:08:58] What type of hair products do you see in the future?[1:10:30] Thank you so much for being on the show! Links and Resources Grow My Salon Business Club House @antonywhitakerKiss the ground movieSeaspiracyFind Jason: Jason Yates LinkedInJohn Paul Mitchell Systems

With the podcast, I consciously strive to have a diverse range of guests, because if I were you, I’d want the full gamut of what the industry at large has to offer.Some guests are inspiring in their creativity, others are inspiring in their business acumen, others are inspiring in the technology that they bring to the industry and others are people who inspire me, and hopefully you, for their contribution they make through this industry to a higher purpose and ultimately to make the world a better place. I think that today's guest comes under that category because he has selflessly taken on a cause that most of us don’t want to talk about, but it needs to be talked about. Most people, at some point in their life, will say something like, ‘something needs to be done about it … or ‘someone needs to do something about it’… But today's guest has selflessly put his hand up to be that someone.His name is Tom Chapman, and amongst other things, he is a hairdresser, barber, educator and founder of “The Lions Barber Collective” which is an international collection of barbers who have come together to help raise awareness for the prevention of suicide.In today’s podcast we will discuss:The unique position that barbers are in when it comes to raising awareness about suicide and mental health. …We will talk aboutThe Movie…titled ’The £1.7 million haircut’ …andHow to ask someone if they are feeling okay, and what to do about it if they aren’tAnd lots more! In This Episode:[02:30] Welcome to the show, Tom![03:06] Tom shares his background and his interesting and exciting journey.[05:56] What happened in your life that caused you to take up the task of raising awareness for the prevention of suicide?[08:33] Tom speaks about being at a friend's funeral and seeing how many people loved him but didn't know he was contemplating his own life.[09:47] Listen as Tom discusses how The Lion Barber Collective for suicide awareness got started.[12:30 Antony speaks about the image that Tom invoked of the pain and anguish on the people's faces at the funeral.[14:48] Tom shares the training they give barbers in how to recognize symptoms of mental health.[17:11] Tom talks about asking the questions, How has your mental health been? Post pandemic versus pre-pandemic?[19:14] How have you maintained the rage, sold your business, and made this your life's crusade?[22:02] Tom says he has always believed this was the right path for him, and seeing the impact they've had on people is the reason he keeps doing it.[25:44] Is the children's book you are writing about mental health?[27:53] "Failure is an event, not a person." [28:27] A pivotal moment for him in his career was when he was asked to do barbering education.[30:49] How did the movie come about, and why is it called' The £1.7 million haircut'?[32:04] Tom talks about the content of the film.[36:03] Antony discusses what he learned from the movie and the impact Tom had on the audience when he was doing hair and talking about suicide.[39:39] Tom shares the statistics that men are more likely to commit suicide and why.[43:03] Tom discusses The Lion Barber Collective charity he created.[45:54] Tom speaks about the training he developed around mental health.[49:21] The idea is to bridge the gap in the communities they serve and the available resources.[51:02] Does the way you look make it easier for people to talk to you about their mental health?[54:33] Tom believes that getting recognition from celebrities gives them credibility and allows them to get more funds and grants.[56:04] If you are a barber or hair professional, how do we get involved with your charity?[57:50] Tom talks about his charity being funded by donations and who donates.[59:19] Does the fact that you physically touch men while cutting their hair break down their walls and make it easier for them to talk to you?[1:03:53] Tom discusses how people who are in the throes of mental health issues don't think about the impact their death will have on their family and friends.[1:06:57] What should you say to a client in your chair that you feel might be thinking about suicide?[1:08:57] Tom shares how many countries The Lion Barber Collective is in.[1:09:47] Thank you for being on the show! Links and Resources Grow My Salon Business Club House @antonywhitaker Find Tom Chapman The Lions Barber Collective The £1.7 Million Haircut Barber Talk podcast Barber Talk Lite Training TED talk Barber Talk: Taking Pride in Men's Mental HealthFacebook | Twitter | Instagram | LinkedIn

I often get emails from listeners asking me questions and suggesting topics or even potential guests for the podcast.I decided on the topic for this week's podcast because of an email I was sent from a salon owner who wrote to me … and I am going to read the essence of what she said…“How does a traditional Salon transition to dealing with an ever-growing trend of team members who have been employees and who now drift to working from home, renting chairs and other forms of autonomy? How do you maintain the branding of your business, any kind of order and good management when your employees want to set their own schedule, choose the hours they work, who they serve, choose the clients that they want, choose the brands they use, and wear what they want, etc.”So that was her question and I know that this is how many salon owners feel, so first understand that you are not alone, it’s a real issue, and COVID has made it even more of an issue as the traditional ways of doing business have been put under even more pressure. In today’s podcast, I’m going to answer the question in two stages and then dig deeper into:The need to accept changes in business models.The need to look at the bigger picture and see how the industry is changing.Who is Gen Z?What are the needs and expectations of Gen Z? And lots more! In This Episode:[00:34] Welcome to the show![02:29] Antony discusses the first stage of his answer to the listener's email.[05:23] The second stage is to look at the bigger picture and see how the industry is changing.[08:24] Who is Gen Z?[09:51] Antony talks about what makes Gen Z different from the generations that came before.[12:50] What are the typical character traits of Gen Z? What are their needs and expectations?[15:34] You need to think about it from the perspective of Gen Z employees and consumers that are Gen Z.[16:21] Gen Z values individual expression.[17:28] This generation values inclusivity and diversity.[20:08] The last of the five points is that Gen Z expects brands to take a stand.[22:45] People want to feel like they belong and are part of something bigger than themselves.[24:18] Thank you for listening! Links and Resources Grow My Salon Business Club House @antonywhitaker

It’s always interesting how people find their way into this industry and for some of them, it’s not a case of they found hairdressing as much as hairdressing found them… Before I push the record button, I often prep my podcast guest by telling them that most of the times the listener is not that interested in their life story, but that what you want to know as a listener is “what can I learn from this that will help me in business” and I believe that to be true. But sometimes their life story is compelling and how they think and the decisions they have made as they have navigated their career is really interesting and full of life lessons, especially for young hairdressers. It’s like, there was a moment in their life, where they were at a crossroads… and they could have turned right but they turned left instead… and that puts them on a path that is perfect for them, but perhaps it's a path that they had probably never imagined… And then the rest is history. Anyway, I think that today's guest is a bit like that. He had to leave home at 17 and to support himself he did numerous jobs from bartending and stacking shelves in a supermarket … Then, one day, he spotted an advertisement in a local Toni & Guy salon for a hair assistant; he applied, and that was the beginning of an amazing career that has taken him to the top of the pile when it comes to being an editorial session stylist.His name is Anthony Turner, and he has gone on to build a reputation as one of the very best in the business working on the biggest fashion week shows, with the biggest magazines, models and designers…In today’s podcast we will discuss:Anthony's journey and the decisions he made along the wayThe need to have courage and take risksWhere his creativity comes fromAnd the lessons he’s learnt along the wayAnd lots more!I hope you enjoy listening to Anthony as much as I do… In This Episode:[02:50] Welcome to the show, Anthony![03:30] Anthony shares a time when he had to make a decision and what happened once he made that decision.[06:12] Anthony says the decision he made changed his life.[07:53] Anthony speaks about his background.[09:57] Anthony talks about how tough the area he grew up in was and how poor they were.[13:10] He says that it only got tougher as he got older.[13:43] Listen as Anthony shares how he got into the beauty industry.[15:24] He was seventeen when he got kicked out of his home for being gay.[18:30] Anthony talks about what sparked his interest in fashion.[20:17] Anthony felt like he was the problem child of the salon he worked at, but the owner pointed him in the direction he needed to go.[21:57] What was the most important thing you learned about being a salon stylist?[24:29] Anthony says the most important thing was to know the rules so he could break the rules.[25:16] Anthony shares how he met Guido and went to work for him.[28:36] Anthony discusses moving to New York to work with Guido and how afraid he was to leap.[31:29] Anthony doesn’t believe that he actually started working in hairdressing until he went to work for Guido.[35:29] At what point did you decide to go out on your own and leave Guido’s employ?[38:46] Anthony speaks about staying in New York and how beneficial that was for him because he got into E-Commerce.[41:43] His grandfather got sick with cancer, so he moved back to England to be close to his family.[43:13] Anthony shares the differences between doing hair in New York and doing hair in London.[45:40] Anthony discusses what element is always in his work.[50:52] Anthony talks about his process and how he creates the look for the shows he does.[53:07] Anthony says you need to learn about everything to be an editorial hairdresser.[55:25] What part of being an editorial hairdresser do you love?[57:21] Anthony discusses his career highlight so far.[58:52] Anthony says that working with Raf Simons has changed how he works and the way he thinks.[1:00:10] Whose shows have you done?[1:01:34] Anthony speaks about doing a digital crop of Giselle’s hair and how he did it.[1:04:18] Anthony shares working as an illustrator and how much he loves art.[1:07:10] Does hair influence the illustrations, or do the illustrations influence how you do hair?[1:09:18] What makes a good editorial hairstylist?[1:10:48] What do young hairdressers do wrong that keeps them from being editorial hairstylists?[1:13:35] Anthony believes it takes courage because, in a shoot, you are creating a character.[1:15:30] Anthony shares some final words with the listeners.[1:17:23] Thank you for being on the show!Links and Resources Grow My Salon Business Episode 40 Part 1 with GuidoEpisode 41 Part 2 with Guido Anthony Turner:@anthonyturnerhairInstagram@anthonyturner_illustration Instagram

Oftentimes on the podcast, I talk about the changes that are happening in the industry and particularly the ever-evolving business models. In the United States, the Salon Suite or Studio as some prefer to call it has had a massive impact on hairdressing and how hairdressers work and that model is influencing salons in many countries.The biggest operator of salon suites is Sola Salon Suites and their very first suite operator was Kim Bennet and so it’s a real pleasure to have Kim as my guest today and get a really good insight into how having a salon suite works from someone who has been doing it for 17 years. In today’s podcast we discuss:The salon suite business modelWho is and isn’t suited to opening a salon suite/studio of their ownWhat are the advantages and disadvantages And lots more! In This Episode:[01:45] Welcome to the show, Kim![02:25] Kim shares her background.[03:21] Kim speaks about how she got started with Sola Salon Studios.[05:18] Did the salon suite model exist when you first got started?[07:41] Kim discusses the founders of Sola Salon Studios.[10:04] Kim shares the Sola business model.[11:00] Antony talks about why the salon suite model isn't for him.[13:19] Kim shares why the salon suite works for her.[16:33] Kim discusses wanting to give her clients a better experience, and to do that, she wanted the studio model.[19:46] Kim speaks about evolving over the years and how her business evolved with her.[22:59] Were there any challenges that stood out to you since you were new to the salon suite model?[26:34] Kim shares how Sola stylists handle their guest's arrivals because they don't have receptionists.[29:18] Kim discusses the matrix on how many studio suite stylists decided they didn't like the business model.[31:16] In Kim's experience, when she saw people leave Sola, they were usually becoming salon owners.[34:03] Listen as Kim speaks about who might not be a great studio suite owner.[37:31] Kim says that competition between suites around pricing isn't something that happens at Sola.[39:57] Do you get walk-ins with the studio suite model?[41:10] Kim talks about what she misses about the traditional salon model.[43:38] Kim discusses what clients have told her about missing the traditional salon experience.[45:55] When it comes to retail, some don't want the hassle of it, and others see the benefits and profits from selling products.[48:03] What is the average cost of a studio suite?[53:07] The most important business model is the one that works best for you.[57:10] Kim says that social media is huge in the salon suite entrepreneurial mindset.[1:01:20] Kim discusses the age-old challenge of stylists taking their clients with them when they leave.[1:04:16] Who is training the new generation of hairstylists?[1:06:59] Thank you so much for being on the show! Links and Resources Grow My Salon Business Kim Bennett Kim Bennett Studios@kimi_kissesInstagram | Facebook

I am a great believer in using technology to help you succeed in business, unfortunately, though the hairdressing industry is sometimes slow in embracing technology to help them be more successful.From a salon owners point of view, it's important to maximise efficiency in every area of the business and to use technology to help your salon run more efficiently and ultimately be more profitable.My guest on today's Podcast is Tom Bentley-Taylor, who is VP of sales and partnerships at Vish, which is a colour management software app.As a former salon owner, if I had a salon today, I would definitely be using colour management software as not only will it save you money, but it will also make you a better colourist. In today's podcast, we will discuss:What colour management software does and why salons should use it.How the Vish App works andThe pricing of hair colour servicesAnd lots more! In This Episode:[02:49] Welcome to the show, Tom![03:15] Tom shares his background and his journey into the industry.[06:07] What is Vish, and what do they do?[08:34] Tom speaks about how he got involved with Vish.[12:50] Tom explains how Vish adjusts the amount of colour used on any given client.[14:57] Vish keeps colour incredibly consistent.[17:31] How do you get around the fact that you might need multiple bowls with multiple colours?[19:48] Tom discusses how Vish sets a threshold and then for every gram you go over gives an additional charge.[22:52] After you weigh the colour, what is the next step?[25:07] Vish is an iPad-based app with a Bluetooth rechargeable scale.[28:14] In the US, Vish connects to over 200 points of sale systems.[29:13] Where did the name Vish come from?[30:10] Tom talks about the analytics involved with Vish.[33:01] You've got waste in your bowl and waste on the head; extra training may be required.[35:26] Vish is changing the dialogue. It's the solution to colour waste.[37:28] Tom shares the financial savings he has seen Vish give back to the salons.[38:56] Vish can bring the percentage of waste down to about 5%.[40:39] What is the cost to salons to use Vish?[44:08] Tom sums up Vish's point of difference.[45:35] Tom discusses the challenges he finds when talking about the Vish program with salon owners.[48:33] There is some fear involved because stylists don't want to be held accountable for too much waste.[51:09] Tom speaks about pricing and how commissions should be paid.[53:12] Does Vish have a way of adjusting the price on a tube of colour?[55:40] This product is a game-changer when it comes to the product cost.[57:12] Thank you for being on the show! Links and Resources Grow My Salon Business Tom Bentley-TaylorVishFacebook | LinkedIn | Instagram

I talk with many salon owners all over the world and one conversation that is constantly coming up these days is about the changing business models in the industry and that there is a shift towards more self-employed or individual contractors and that is happening in many countries. There are lots of things driving these changes and I love seeing how some people see it as opportunities to start businesses that break the traditional mould. My guest today on today's Podcast is one such person. Her name is Lacey Hunter Felton, she is co-founder of London based business ‘Hunter Collective’ and she is one of those entrepreneurs that is reinventing the traditional hairdressing business model. In today’s podcast we will discuss:What the ‘Hunter Collective’ is the gap it fills in the industryThe future of co-working spaces in the salon industry …and Balancing business with raising a familyAnd lots more! In This Episode:[02:01] Welcome to the show, Lacey![02:28] Lacey shares her background and what she is doing now.[03:20] What is Hunter Collective?[04:36] Lacey speaks about why she wanted to come up with a different business model.[07:05] Lacey discusses where she got the inspiration for Hunter Collective.[09:25] The digital design entrepreneurial working environment is what they looked at.[12:03] Lacey speaks about the definition of a team environment versus a working environment.[14:38] What’s the difference between renting a chair and what you have designed?[17:07] Lacey talks about the monthly fee they charge for their membership.[18:53] What is your target market?[20:33] Lacey shares some hurdles they had to overcome when building Hunter Collective.[25:09] Lacey explains how they justify the prices they charge.[26:58] Lacey has found that their model puts the freelancer at the center.[29:40] How important is the social media component to the freelancing culture that Hunter Collective represents?[34:04] Lacey discusses what she tells people who believe her model isn’t helping the hairdresser community.[37:43] Lacey speaks about how the pandemic has impacted her business.[41:35] How does it work when manufacturers use the building for education?[42:58] Hunter Collective is also an event space.[45:03] Lacey discusses their expansion plans and building their own online technology.[47:12] Where do you see the business model evolving in the industry?[50:00] Lacey speaks about balancing being a business owner and a mom to two young children.[51:52] Most of the people who work at Hunter Collective are parents, and it allows them to be successful but only works a couple of days.[54:31] Lacey shares the programs and structures she has in place that allows her to be home with her children, but the business still runs without her.[58:52] Lacey shares some final thoughts with the listeners.[1:00:12] Lacey, thank you so much for being on the show. Links and Resources Grow My Salon Business Lacey Hunter FeltonHunter CollectiveInstagram | Facebook | Twitter | Instagram

No matter where in the world you live, the last 12 months have been a challenging time to be in business, and the bigger your business, the bigger the overhead and the bigger the responsibility that goes with it. But, it’s also at times like this, when people and business are stretched to the max, that the years of good business management practices, good financial management and leadership will get you through it. My guest on today's Podcast is Candy Shaw who along with her family has built a great business that stretches from salon to school and product manufacturer. Candy wears many hats in this industry, and she has inspired and continues to inspire hairdressers everywhere. Her salon is ‘The Jamison Shaw salon’ in Atlanta Georgia which was started by her father Jamison Shaw and is now a third-generation business that has not just survived the last 60 years but continued to grow and evolve and pivot throughout the years. In today’s podcast we discuss:Salon productivity levelsRunning a salon during covid What it takes to start a product company Balancing business and family lifeAnd lots more! In This Episode:[02:35] Welcome to the show, Candy![05:27] Candy shares working with her husband and how they balance life and business.[07:02] What do you do when you aren’t doing hair?[09:25] Candy discusses growing up in a hairstyling family and being around it all the time.[11:47] Candy is planning to revamp and amp up her salon’s apprenticeship program.[13:20] Why is the culture in Georgia different from other areas?[16:29] Candy shares what is different with their business model today versus last year.[18:50] Candy speaks about her staff members being paid during the shutdown and how the salon model has handled the pandemic.[21:06] Why did you go to France to train to be a hairdresser?[24:38] Candy talks about where she got her Balayage training.[26:15] Candy discusses her productivity and how she can do 36 clients a day.[29:12] Because she is now semi-retired, she only does 15 to 18 a day.[31:09] Candy says that her father was the godfather of the hair industry.[33:24] What is a good stylist in your salon doing as far as client count?[36:08] Candy shares where her nickname Balay Lama came from.[37:39] Candy speaks about how her family has handled COVID.[38:56] Candy talks about some things they did after reopening, what worked and what didn’t.[42:10] The Jamison Shaw Salon has gone cashless, which helped greatly during the pandemic.[44:34] Candy’s first client gave her a $1000 tip to share with her staff after she reopened.[45:55] Were you able to capitalize on retail during the shutdown?[49:51] Candy is also a manufacturer, so for them, they have had a leg up because they could ship products out daily.[51:27] Candy talks about why she manufactured her own products and what the catalyst was.[54:37] The production started in her garage, and she shipped it from her home.[57:12] Candy believes that organization is her biggest strength.[57:38] What drives you?[59:46] Candy shares what she wishes she was better at.[1:01:40] Candy gives some advice to young women who want it all, business owners, mother, and wife.[1:03:56] Candy shares some final thoughts.[1:04:54] Thank you for being on the show! Links and Resources Grow My Salon Business Candy ShawThe Jamison Shaw SalonSunlight BalayageYouTube | Instagram

We all have a story, a story about how we started and where hairdressing has taken us, and what we have learned along the way. For some people, it's an amazing journey of discovery and exploration, and if they look back at where they started and where they have ended up, they could never have predicted that would have been their journey. Today, my guest is Jessica Kramm, a young lady who has had an amazing and courageous journey that has taken her to different countries, forced her to learn new languages and embrace new cultures. I first came across Jessica through social media because of the beautiful work that she did, and when I dug in a little deeper, I could see what a varied and interesting life she has had through her hairdressing career.In this episode, we discuss:The opportunities that a hairdressing career presents.What it's like for a western hairdresser to work in China… andWhy it's important to have the courage to explore the opportunities that life presents.And lots more!In This Episode:[02:20] Welcome to the show, Jessica![03:05] Jessica shares her background and her journey to hairdressing.[04:42] Jessica speaks about growing up in Germany and the falling of the Berlin wall.[07:06] How did growing up in a communist country impact your life and career?[09:35] Jessica discusses going to the beauty shop with her mom and how excited she got.[10:42] Jessica speaks about becoming a hairstylist.[13:29] Jessica about the movement that influenced her style of hairdressing.[16:51] Jessica discusses moving to China to do hair without knowing the language.[19:49] How many languages are you fluent in?[20:39] Jessica speaks about the community she found in communist China, which was like growing up in East Berlin.[24:04] Jessica describes the fashion in China at the time and how she embraced it in the way she did hair.[27:36] Jessica speaks about Beijing and Shanghai as special cities, very modern compared to other cities.[28:48] Is it easy to get a job in China when you come from another country?[30:58] Jessica shares how long it took her to learn the language and how she got along before she learned.[34:34] What did you like most working as a hairdresser in China?[37:02] Jessica speaks about what she learned in China that she believes others would benefit from.[40:01] Jessica talks about staff loyalty in China and how important it is to have better opportunities.[43:30] Every salon in China is open 10 am to 10 pm every day.[45:37] Jessica discusses why she moved to the Philippines from China.[47:31] Did working for so many years in China make it easier for you to teach in other Asian countries?[50:13] Jessica believes that in the early day's China was more influenced by how it looked, but they have now transitioned into the technical side of hairdressing.[51:50] What is Jessica Kramm Hair Education?[54:37] Jessica shares advice for young hairdressers about taking the risk and having courage.[59:14] Thank you so much for being on the show! Links and Resources Grow My Salon Business Jessica Kramm@Jessica_Kramm LinkedIn | Facebook | Instagram

There are very few job titles in the hairdressing world that carry with them the responsibility of not just keeping a legacy alive, but also having the courage to evolve and reinvent it to maintain its relevance in a fast-changing world. Perhaps the most significant job that carries that responsibility is being the International creative director of Sassoon, a title that has only ever been held by 4 people: Roger Thompson, Christopher Brooker, Tim Hartley and Mark Hayes. The Sassoon brand started when Vidal Sassoon opened his first salon in Bond St London in 1954 and here we are 66 years later and the Sassoon brand is still arguably at the top of the tree in many ways and still very much a major force to be reckoned with. My guest on Today's podcast is a good friend and the current International Creative Director of Sassoon Salons and Schools Mark Hayes In today’s podcast we discuss:What is creativity and how to direct the creative processHow we can all contribute to making hairdressing a more desirable career choice… and How training is changing with new attitudes and technologyAnd lots more! In This Episode:[02:05] Welcome to the show, Mark![02:45] Mark shares how he has been handling the pandemic both personally and professionally.[06:06] Antony talks about how important communication with your team is for small salon owners during this time.[06:48] Mark discusses how Sassoon is keeping in contact with their stylists, clients, and teams in general.[09:36] Mark believes that come spring, they will be back to work and wants to be ready to hit the ground running.[11:01] Mark describes his definition of creativity.[13:43] Mark speaks about the Ted Talk with Mihaly Csikszentmihalyi on Flow.[16:16] Mark talks about a hairdresser he used to watch that had huge hands.[18:28] Mark shares the cuts he used to do on stage.[19:27] Antony says that he was always good at cutting hair but wasn't that great at finishing hair.[23:29] Antony speaks about clients walking away from hairdressers, putting their hands in their hair and bringing it to life by making it more their style.[24:30] The most successful people are the ones who have a connection to the person they are working on.[26:45] Mark believes you have to be aware that it is a collaboration between the stylists and the client.[29:32] Antony discusses a stylist he used to watch that brought an element of beauty that he didn't believe he could achieve.[30:44] Mark believes that it's a confidence thing more than a femininity thing.[33:00] Mark speaks about his role at Sassoon.[36:56] What excites you about hair these days?[38:36] Mark shares what excites him about his salon after all these years.[41:48] Mark discusses talking with young hairdressers about Sassoon's legacy.[43:49] Is there anything in hindsight that you wanted to explore that you haven't done over the years of your career?[47:33] Mark speaks about the hairdressers of Sassoon over the years.[49:28] Mark discusses the responsibility of being the International Creative Director of Sassoon.[52:16] Mark talks about the people he learned from over the years.[53:59] Mark shares what the industry needs to do to make hairdressing a career for more individuals.[57:05] Once you get people in the industry, you have to be able to keep them.[58:56] What does the Sassoon brand represent to GenX?[1:01:36] Mark discusses how technology is affecting the industry both in education and internally at Sassoon.[1:05:28] Antony talks about launching his new course and the diversity of people that have signed up for it.[1:08:51] Mark speaks about changing traditional salons' operations and their business models.[1:11:49] Mark believes that Vidal Sassoon was one of the industry's biggest disruptions during his time.[1:13:48] What is your biggest strength? Humor.[1:14:00] What drives you? Responsibility.[1:14:16] How do you reinvent yourself? Be true to yourself.[1:15:28] What is the biggest lesson you've learned? Be empathic.[1:15:53] How do you overcome adversity? Don't obsess over it.[1:16:18] What do you wish you were better at? I wish I were less impatient.[1:17:19] If you could go back and give the sixteen-year-old you advice, what would it be? Don't worry; you are good enough to be there.[1:18:56] Mark shares some final words.[1:20:30] Thank you for being on the show!Links and Resources Grow My Salon Business YouTube Ted Talk with Mihaly CsikszentmihalyiBonus Episode - Re-release of an interview with Mark Hayes recorded in 2015.Mark Hayes Mark Hayes@markhsassoonInstagram | Twitter | Pinterest

We work in a creative industry, and many hairdressers have a real love and appreciation not just for hair and fashion but also for art, design, and architecture. Good salon design needs to serve multiple purposes. It needs to express a brand's beauty aesthetic, personality, and brand values. But at the same time, it must also be functional, comfortable, considerate of the environmental impact, be legally compliant and appeal to the salon's target market. The best design doesn't exist in isolation from the people that visit and work within it. But instead, good design creates a space where the people in it feel that they belong. My guest today on today's Podcast is London based Architect Jonathan Lovett. Amongst other things, Jonathan is the creative design force behind some of the most beautiful salon and school designs over the last 40 years in the hairdressing space both in the UK, Europe, Asia, and the US. He is also a former Judge of the NAHA for salon design and is founder and owner of London Architectural and design business' Association of ideas' In today's podcast, we will discuss:Salon design trendsWhat the lasting impact might be of Covid on salon designHow changing business models impact salon design and… The need to incorporate sustainability into salon design… And lots more! In This Episode:[02:25] Welcome to the show, Jonathan![03:33] Jonathan shares his approach to salon design.[05:15] His starting point is always looking at the space plan.[07:28] How do you approach education spaces differently?[10:28] Jonathan speaks about his approach to making salon's more feminine than the Unisex salons in the past.[13:20] He talks about the difference between the men's environment and the women's environment.[17:16] How do you think the pandemic will affect salon design as we advance?[19:52] Antony shares a story about going to a department and seeing a working salon from the 50s.[21:52] Jonathan discusses if he would use inspiration from salons of bygone years but bringing it forward with a modernized touch.[24:58] Jonathan shares his perspective on retail spaces around design and if he sees that changing.[27:30] What advice would you give a salon owner about the design of their retail space?[30:59] Jonathan speaks about sustainability and how he looks at it from a design perspective.[33:38] Jonathan says that salons today still have to use traditional air conditioning to cool them.[37:12] There are many behind-the-scenes regulations when designing salons.[37:43] What are the trends at the moment in salon design?[39:42] Jonathan talks about a salon he is designing in Germany.[41:34] He has done a lot of work with a brand about environmental or sustainable credentials.[43:15] Jonathan shares some ways to find a talented designer for a salon.[47:11] What did you mean by saying that the mirror reflected green?[49:34] Thank you so much for being on the show! Links and Resources Grow My Salon Business Jonathan LovettAssociation of IdeasLinkedIn Optiwhite Mirrors

I think we’d all agree that the world we live in is an exciting and sometimes challenging place to be! But even before COVID decided to unleash all manner of challenges for everyone on the planet, the last 10 years had seen massive changes in the hair and beauty industry from the huge inroads that social media has made to how we market ourselves and our businesses, to the ever-changing business models, and to the reinvention of the barbershop. My guest today is John Mosley, also known as ‘Popular Nobody’. John is a very talented barber, an educator and an entrepreneur with a big heart and a smile to match and at 6 foot 6 and 300lbs he cuts an imposing presence! In today’s podcast we will discuss:The importance of building a brandThe attributes you need to succeedThe lessons he’s learnt along the wayThe skills you need as an educatorAnd lots more! In This Episode:[01:46] Welcome to the show, John![02:14] John shares his background and what he's doing now.[04:59] His whole family is in the beauty industry, and it was the last thing he wanted to do as a child.[06:04] John speaks about being known as The Popular Nobody.[08:01] John shares what is under his brand, The Popular Nobody, and how he came up with that brand.[10:20] Do you work behind a chair, or do other parts of the industry take your time?[13:12] John discusses who all make up The Popular Nobody Collective.[15:24] John talks about how he ended up with celebrity clients.[18:12] What's the most fulfilling part of being a barber for you?[20:50] Listen as John discusses the culture in an African American barbershop. [24:02] John speaks about being told he can't do all hair; he can only do black hair.[26:01] John shares his role with John Paul Mitchell Systems as the Artistic Director.[28:12] John discusses the lessons he has learned from being behind a chair and transitioning to being an educator.[30:24] What was the biggest challenge for you when you became an educator?[33:08] John speaks about how social media and how it has affected his business and the industry in general.[36:46] John talks about his podcast called Apex.[40:26] What are the character traits that make someone successful in the beauty industry?[43:44] John discusses having a child at 22 and how that made him grow up faster.[45:10] John shares the most important advice they gave him as he was growing up.[47:00] What is your biggest strength?[49:05] John speaks about how he has reinvented himself over the years.[51:23] How do you handle adversity when things don't work out the way you envisioned?[53:17] John shares the advice he gives young people who want to be barbers.[56:04] John tells us how to get on his Thursday Zoom calls with people around the world.[58:26] Thank you for being on the show! Links and Resources Grow My Salon Business John MosleyJohn MosleyThe Apex Podcast@popular_nobodyInstagram | Twitter@johnmosleyInstagram

Hello and welcome to this episode of the Grow My Salon Business Podcast I’m your host Antony Whitaker and today I want to talk about the road that lies ahead of us. Now, I know that varies depending on where in the world you live and it’s a constantly changing scenario so I’ll leave it to you to decide what’s relevant and what maybe needs to be adapted to your particular circumstances… I love these words, Recovery, Reignite, Reboot, Reinvent, Reimagine because I think that this is where we are at… The lock down experience has varied enormously from country to country and the support from governments has also varied enormously as they struggle to get things under control. Inevitably, COVID and the subsequent lockdowns have destroyed many businesses and livelihoods in the process as salons everywhere struggle to survive financially. I have consciously tried to feature success stories on the podcast not to be disrespectful of those that are really hurting but to give us something positive to focus on too. I suppose it’s all about finding the right balance. So to wrap this episode, the key messages I want to leave you with are…Uncertainty breeds fear, so build some routine and certainty into your life. Learning gives you and your team a sense of growth and purpose, and that is more important now than ever.Embrace technology, use ZOOM or Microsoft Teams or whatever platform to stay connected with people, it’s so important to engage and connect with others.Look after your mental health and reach out to others to make sure they are okay too. These are difficult times for everyone, so be extra nice. Use this time of Recovery to Reignite, to Reboot, to Reinvent, to Reimagine what your business could be like on the other side …because as they say “this too shall pass”. Until next time keep safe, look after each other and look for - and focus on the positive!In This Episode:[00:32] Welcome to the show![00:40] Today I am talking to you about the road that is ahead of us.[02:00] The lockdown experience has varied from country to country and industry to industry.[04:42] Where we are now is hopefully the low point and we are gradually climbing out.[06:44] As a salon owner you are by default a leader, so take this time to organize group learning.[08:02] Are you using this time to prepare to be the best version of yourself?[09:45] Physical exercise is important for our mental health.[11:34] One thing I believe is critical is to look at other industries and see how they are doing things.[13:03] I want to leave you with a few key messages.[14:43] Thank you for listening! Links and Resources Grow My Salon Business

I am an optimist, I believe it’s the only way to be. But, I also believe that it is really important to always be learning, and that means learning from what worked and also learning from what maybe didn’t turn out exactly the way you planned.Many people are terrified to deviate from 'their lane' and as a result, miss all sorts of potential opportunities in business. Whereas other people see or create numerous opportunities and are flexible in their approach throughout their career.Some people will try something and if it doesn't work out exactly the way they first envisaged they see it as a failure and give up. Other people learn from everything, they pivot and constantly adapt to changing scenarios.My guest on today's podcast is a very good friend of mine and someone who has definitely influenced my career. He is a hairdresser, serial entrepreneur and London based salon owner Andrew Jose.Andrew has always been someone who explores every opportunity that comes his way, and like all of us sometimes those opportunities lead to success and other times they may not always work out the way you first imagined.But regardless of whether it's one of his many successes or something that perhaps didn't turn out how he first envisaged he always learns from it and moves on.In today’s podcast we discuss:What are the important things to look for when going into a business partnership?Knowing when it’s time to expand your business.The value of being a brand ambassador andThe lessons involved in developing your own hair product line.And lots more! In This Episode:[01:42] Welcome to the show, Andrew![02:00] Andrew shares his background and career.[03:48] Andrew discusses what he learned about being in a partnership, the good and the bad.[05:41] What do you wish you had known before opening a business?[07:47] Andrew speaks about the first client he had when he opened his salon.[09:45] Andrew believes you can change your world with a good haircut.[11:38] Listen as Andrew shares when he knew it was time to expand his business.[14:45] What is the key to a successful expansion?[16:02] Andrew discusses what he learned from expanding into Prague.[18:50] Andrew speaks about his experience with a franchise model in Japan.[22:18] Andrew shares about being a retail brand ambassador for Pantene.[25:49] What impact did it have on your salon when you took those years away?[27:44] Andrew discusses how to become a professional brand ambassador.[31:14] Andrew talks about the retail and professional products he launched.[33:38] Formulating the products took time, but they got picked up by national retailers quickly.[35:25] Andrew speaks about what destroyed the brand and why it isn’t around anymore.[37:43] A logistics issue with Boots was one reason. The second thing was a cap that didn’t fit the shampoo bottle, which caused leaks.[40:31] JLife, the professional brand, did really well in the U.S. until a marketplace change caused distribution issues.[44:24] Andrew took over a school in London, he shares why and where it is now.[49:30] Andrew discusses the business model shift to independent salon suites.[51:54] The repurposing of malls and shopping centres is happening all over the world.[54:00] Andrew believes that it’s all about experience now.[55:58] How do you keep yourself relevant?[57:17] Andrew speaks about how he handles it when things don’t work out as expected.[59:29] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Andrew JoseAndrew JoseEmail@andrewjosesalonFacebook @andrewjoseTwitter @andrewjwjoseInstagram

Success Doesn’t Happen Overnight If You Want To Follow Your Entrepreneurial Dream Then You Need To Be Able To Adapt, Be Flexible And Passionate About Your Goal!The life of an Entrepreneur is a journey and it’s full of ups and downs and being flexible and able to adapt and pivot is an essential skill as you navigate your way through the world of business startups. My guests on today's Podcast are husband and wife team Jen and Matt Martinelli and this is a revisit as they were on Episode 9 in June 2019 but I wanted to get back in touch and look at where their business journey has taken them.In today’s podcast we discuss:How their business which is primarily a recruitment website has evolved.The lessons they have learnt along the way.How technology plays a more important role than ever in recruitment.And lots more! In This Episode:[01:54] Welcome back to the show, Jen and Matt![03:15] Matt shares the changes and updates their app Canvas Recruit, which is now Canvas Me has had.[05:46] Jen discusses what Canvas Me is and how to get started on the website.[08:47] Jen speaks about their website syncing to Instagram, and Matt describes the website as LinkedIn meets Match.com.[10:47] Matt shares moving from New Jersey to California and now back to New Jersey.[13:31] Matt discusses why they did what they did for the business.[16:47] Matt believes that their website works with both business models for hairstylists, whether it's suite rental or working in a salon.[20:04] How many people now have Canvas Me portfolios?[20:56] Matt shares the different ways recruiters can filter information on the website.[22:09] Matt discusses what has worked and what hasn't worked from the start of this concept until now.[23:02] Jen speaks about what the market can handle and how they had to get the industry used to this concept.[24:30] How do you address hairstylists that believe that their Instagram portfolio is all they need?[26:40] Matt shares where their website is monetized and what is free to the hairdresser.[28:32] Matt speaks about who is engaging most with the platform.[31:38] They discuss how the recruitment space changed over the last eighteen months.[34:52] What impact has COVID had on your business and recruitment in general?[38:06] Matt and Jen share the obstacles and challenges they faced when realizing their dream.[41:21] Matt believes the mindset is the most important thing through your journey to your goal.[42:29] How do you balance out your lives when you live together and work together?[44:57] When you're an entrepreneur, it's very important to have designated roles.[46:48] They share some final words for the listeners.[47:52] Thank you both for being on the show! Links and Resources Grow My Salon Business Find Jen and Matt MartinelliEpisode 09 on Grow My Salon BusinessCanvas MeInstagram

We are not sponsored as a podcast, so everyone I interview I do so because of what I feel they can add to the knowledge pool for the benefit of hairdressers, salon owners, and the salon industry at large. One of my favourite things is success stories. I love talking to someone who has an idea and then moved heaven and earth to make it happen despite all the naysayers and challenges that are inevitably going to happen. In 2019 I interviewed a Canadian hairdresser by the name of Alicia Soulier about what was then her new start-up technology company SalonScale.com. Salon scale is a blue tooth hair colour app that, amongst other things, ensures that you know the exact cost of a product in every colour service leaving the salon - Which means that you can therefore price your colour services accordingly. A year and a bit later, I wanted to catch up again with Alicia to see how this gutsy former salon owner turned tech entrepreneur was growing her business. Amongst other things, we discussThe problems that SalonScale solves for you, the salon owner.The salon industry's uptake on new technology! Her entrepreneurial journey And…Knowing what she knows now, what would she change if she was still running her own salon? And lots more… In This Episode:[02:06] Welcome back to the show, Alicia![03:25] Alicia shares her background and what she does.[04:47] Alicia speaks about the growth her company has had in the last year or so.[05:26] Alicia discusses how COVID has been an enormous boost for her company.[08:20] Antony shares how color services were not being priced properly, which is what Alicia's app is all about.[09:40] Alicia details what her app does and why salons and stylists need it.[12:00] Everyone has a different density of hair and a different length, so color needs to be priced per customer.[14:40] Alicia talks about the new features the app now has.[16:25] Alicia speaks about Just In Time.[18:26] Is the reception of the product based primarily on the generation of the stylists?[21:05] Alicia believes you have to focus on the upside of the app when talking to stylists.[22:33] Alicia speaks to the security of a client's details with the app.[25:06] What is the biggest fear a salon owner has around the SalonScale app?[27:37] With SalonScale, there will be a higher cost to clients for the color used.[29:40] Alicia shares some advice for anyone with an idea that they want to explore.[35:05] Listen as Alicia speaks about where she got financing and how she went about it.[38:00] Alicia says that this journey has had some of the most empowering moments of her life.[40:28] How much involvement do you want a partner to have or an investor to have?[43:06] Alicia discusses the biggest thing she has learned over the last few years.[44:09] How would you run your salon differently if you knew then what you know now?[47:20] Alicia talks about the tech opportunities she is seeing in the industry today.[49:57] Alicia shares some final thoughts.[50:31] Thank you for being on the show! Links and Resources Grow My Salon Business Find Alicia:SalonScaleInstagram | Twitter | Facebook

There are lots of things to love about hairdressers and the hairdressing industry, but let’s be honest, sometimes we have more than our fair share of emotion, gossip, drama and even misinformation.In times of great change, and that means 2020 for sure, we need to be plugged into people who have an informed, objective and well-balanced perspective and that's why I am excited to talk to my guest today - my friend, fellow podcaster and CEO of hairbrained Gordon Miller. Gordon is one of those people that although he has been in the industry in numerous roles for the last 40 years to some degree he isn’t emotionally invested in that he doesn’t have a salon, school or product so he manages to remain objective and have an overview which can be both calming, reassuring, insightful and refreshing. Although he is based in the United States, I think that most of what Gordon and I talk about on the podcast is totally relevant no matter where you live in the world. In today’s podcast we discuss:The impact of COVID on the various different business modelsWhat might the long-term psychological impact be on people and how that impacts hairdressers …and How will in-salon retail and colour be affected by the online world? And lots more!In This Episode:[02:26] Welcome to the show, Gordon![03:00] Gordon speaks about his podcast.[06:28] Gordon shares his insight into how the pandemic will affect the future hair industry.[09:48] Gordon discusses how he believes this past year will affect hairstylists and future hairstylists.[12:28] Gordon speaks about online learning and the challenges the industry faces.[15:32] Gordon believes the new generation is one of great empathy and not so money-focused.[17:43] Gordon says many thought leaders are shifting away from having just one big brand and aligning more with the seller instead of the name.[20:08] Do you know people who have trouble learning virtually?[22:44] Antony shares a story about having a Zoom training with someone who forgot that people could see her.[23:33] Gordon speaks about what he has heard about salon closures because of the pandemic.[26:31] Gordon says that big salons are more challenged because of the pandemic, and small is maybe the new big post COVID.[27:31] Big commissioned salons are who he believes have been most affected.[29:21] Gordon believes that the suite model has gained the most during the pandemic.[30:28] He believes that post-COVID things will return mostly to what they were before with salon models.[32:38] How do you think the last twelve months will affect the retail sales in salons?[35:22] Gordon shares that he has heard that retail sales have blown up online, but the savvy salons have had great retail sales as well.[38:15] Antony shares a story about his latest haircut at a barbershop.[40:50] Gordon shares his thoughts around why people want to be someone else on camera.[45:22] What are your thoughts on e-commerce platforms for salons?[47:11] Gordon talks about what he sees changing in the social media and salon space.[51:09] Gordon discusses how online hair color will change how clients view salon color.[54:06] Gordon says the ultimate factor will be if the clients miss the atmosphere and treatment they get at salons versus doing it at home.[57:55] What are your thoughts on online education? Do you see it becoming the primary way to get continuing education?[1:00:15] Gordon believes that in the next 15 months or so, we won’t recognize the changes in online education.[1:02:44] Gordon shares what he believes consumers want in the salon they go to.[1:04:56] Consumer behavior has forever been changed, and safety will continue to be important to everyone.[1:08:16] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Gordon:Gordon Miller Hairbrained Conversations PodcastLinkedIn | Instagram

There is a quote I believe is originally from Woody Allen, who said: “If you want to make God laugh, tell him your plans”. Well, if that's the case then whoever your god is then ‘he, she or they’ must have been bent over double with laughter during 2020.So here we are at the end of another year… and what a year it was!This is the final podcast for the year and first thing I want to say is a huge ‘Thank you!’ Amongst other things in this podcast I talk about: The importance of reflecting on the year that's passed, the lessons we have learnt and the things we are thankful for.The value of planning Preparing for the roaring ’20sTo wrap up this year, thank you for being part of the Grow My Salon Business Podcast community. We hope that despite everything the world has thrown at us in 2020 that you have come through it wiser and stronger for it. We know it’s been a hard year, and we have tried to serve you by finding a balance between acknowledging the hardship that this year has presented and being optimistic about a brighter future that I believe is just around the corner. Enjoy the holiday season, be safe and be kind. In This Episode:[00:31] Welcome to the show![00:40] Antony is launching Super Stylist, a new online learning course, on January 11.[02:42] Antony talks about what a year it has been.[03:06] Are you anxious but excited about what 2021 has in store for you?[03:45] Antony shares what his family does around the table on Christmas day.[04:45] What are the lessons you learned this year? What were you reminded of?[06:37] This time of year, there is always a focus on planning for the year ahead.[07:00] Your job isn't to predict what will happen; it is to create what will happen.[08:39] We don't know what 2021 has in store for us, but do you have goals?[09:28] Thank you for 2020, and let's make 2021 the year of the comeback like never before! Links and Resources Grow My Salon Business

There are two very different aspects of the hairdressing industry. First, there’s the business element of running a salon and all that goes with it and secondly there is the creative and emotional side of hairdressing and that is what draws most of us to hairdressing in the first place. I believe that there are only a few hairdressers that are truly creative and that genuinely push at the boundaries of what creates fashion and defines beauty, and they indirectly influence all of us.I feel really privileged to be able to delve into what makes them tick on the podcast. My guest today is Nick Irwin, who is quite simply one of the best editorial hairstylists in the business and is always pushing at the boundaries of beauty and fashion. In today’s podcast we will discuss:The transition from being a ‘hairdressers hairdresser’ to becoming a successful editorial hairdresser.What it takes to get into the world of editorial hair.What drives the creative process?The future fashion trends and…The life lessons he's learnt along the way.And lots more! In This Episode:[01:42] Welcome to the show, Nick![02:26] Nick shares working for Antony in early 1993.[05:01] Nick discusses his background and how he got into hairstyling.[09:15] Nick speaks about the transition he made from a salon hairstylist to an editorial stylist.[11:43] Antony chats about some past icons in the world of photography.[13:22] What is the difference between editorial work and salon work?[16:37] Nick discusses what hairdressers need to do to get their minds around doing editorial work.[19:43] Nick shares what a stylist needs to do if they want to become an editorial stylist.[23:26] How has working with Rankin changed your eye for beauty and fashion?[26:37] It’s not about what to do; it’s about knowing what not to do.[28:46] Nick speaks about how the photographer gets him to understand what it is he wants.[32:25] What sets one photographer apart from the others?[34:37] Nick shares that Rankin has an extensive business, and everyone has a job to do, and trust is mutual.[36:19] Nick discusses what sets one editorial stylist apart from the others.[38:58] Nick speaks about what drives trends and how important they are today.[42:15] Antony chats about where the hairstyles are going.[43:07] Nick shares where he sees the salon hair industry is heading.[46:00] Nick discusses why he believes the product companies need to come out with something new.[48:15] As a session editorial stylist, how has the pandemic impacted you?[51:02] Nick speaks about being part owner and Global Creative Director of ANTI[54:26] Nick talks about meeting the owner of the ANTI styling products.[56:41] Nick shares that he is very involved with the next generation of hairstylists and how he can help bring them in.[58:33] Nick discusses how the collective works and what it’s about.[59:24] What lessons have you learned over the years of your career?[1:01:56] Nick shares some advice for young hairstylists today.[1:04:01] Nick speaks about why he is so involved in teaching and nurturing young stylists.[1:06:34] Thank you for being on the show! Links and Resources Grow My Salon Business Find Nick IrwinEmail@nickirwinhairInstagram | Twitter | Facebook

As a hairdresser, I specialised in cutting and I never actually coloured hair. I always knew good colour work when I saw it, but for a long time I never really understood the many subtle distinctions that made a particular colour suitable.I could recommend the idea of colour to a client but then I would pass them over to a colour specialist.These days I often hear hairdressers talking about sharing their formulations as if that is where the magic is, but it isn’t! The real magic when it comes to colour is in understanding why you do what you do. My guest on today's Podcast is Lia Mei, a hair colourist and educator and years ago when I heard her breaking down the process of what makes colour choices work, it was for me a defining moment in my understanding of hair colour and suitability. So, in today’s podcast we will discuss:The Munsell Color System Colour consultationsSustainabilityAnd lots more! In This Episode:02:12] Welcome to the show, Lia![02:52] Lia shares her backstory and what she is doing today.[05:03] Listen as Lia discusses the Munsell Color System.[08:06] Lia talks about the six categories she uses during her consultations.[10:36] The magic isn't the formula; it is understanding what a client needs.[13:12] Every woman can fit into one of 6 categories that Albert Munsell came up with.[16:41] What are some right questions to ask in colour consultation?[18:04] How much time should you take for a colour consultation?[21:26] Lia talks about how she charges clients for colour.[23:47] Lia discusses plex products and how much difference they have made for a client's hair.[26:35] Listen as Lia details what is included in her hourly rate and what is considered an upsell.[29:58] Lia shares where she would like to see a technological improvement in colour.[32:03] Lia speaks about sustainability in chemical and products in salons.[32:51] Are you seeing more salons that are specializing in colour?[34:25] Lia believes that extensive training in colour is important for young stylists.[38:17] Lia discusses the home colour market and what salons need to do to combat it.[40:26] Ongoing colour education is very important, not just the clinical but also why it's done the way it is.[42:33] Lia shares her insights into colour tables and whether she uses them.[45:23] Lia speaks about the colour classes she teaches and what she shares with them.[46:33] Lia has built a lot of her business off of social media.[49:22] Lia gives some advice for a young stylist who is thinking of specializing in colour.[51:17] Thank you so much for being on the show!Links and Resources Grow My Salon Business Albert Munsell Books Find Lia MeiInstagram | Twitter

One of the many things I love about Instagram is the ability it gives us to connect and showcase our work and to be inspired by what other salon owners are doing all over the world. But, let's face it... there's a lot of 'backs of heads' and 'beachy waves with balayage' out there… But then occasionally, you come across interesting hair, beautiful haircuts, and a modern approach to all things business, from sustainability to inclusivity, diversity, and everything in between, and it's so refreshing! My guest on today's Podcast is Raven Camacho, hair stylist, and owner of Raven Row Salon in Austin, Texas. In today's podcast, we discuss:Salon marketingBuilding a team cultureSustainabilityAnd just generally, what makes Raven tick… In This Episode:[01:44] Welcome to the show, Raven![02:40] Raven shares her background and journey into salon ownership.[04:34] Listen as Raven discusses how COVID has affected her business.[06:44] Raven shares how she found and bought the salon she owns now.[08:30] Raven speaks about the challenges she had taken the business from chair rental to a total commission salon.[10:55] Antony shares his experiences in buying an existing salon.[13:11] At what point did you know it was time to open a salon?[15:45] Raven shares what she wished she would have known before opening the salon.[16:43] Raven says they have 17 on their team right now.[18:29] Raven speaks about always wanting to stay fresh and how she feels about posting on social media.[21:08] Antony shares what stands out on Raven's Instagram feed about how they cut hair.[24:05] Raven discusses her love affair with plants and how gardening allows her to shut her mind off.[26:16] Raven speaks about the Cut-A-Thon they did to help Australia during the bush fires.[27:55] What are three things a salon owner should do to create a good team culture?[29:41] Raven shares the number one value her team has.[30:44] Listen as Raven discusses the product lines they use that align with their values.[32:44] Raven speaks about the importance of awards to her team and why.[35:35] Raven shares how she balances her team's schedules and pricing so they can work less.[38:33] Raven discusses the girl power vibe her salon has, but she is open to working with men if they are like-minded.[41:20] Raven shares why inclusion and equality are so important to her and the salon's culture.[43:46] How has social media affected the growth of your salon?[46:09] Raven says they don't set guidelines around the team's social media accounts.[48:24] Raven speaks about their staff retention.[49:25] Listen as Raven shares how she navigates the changes happening in the industry.[52:15] What's your biggest strength?[52:55] Listen to her intuition is the chief thing she has learned over the years.[55:09] Raven gives some advice for the new hairdresser when navigating the industry.[58:32] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Raven CamachoRaven Row Salon@ravenrowsalonFacebook | Instagram@soraverly Instagram

I love stories about people who come up with seemingly crazy ideas and despite all the odds being stacked against them, eventually, they still manage to come out the other end of it as a success. And then people say that they “were lucky” or “right place right time”, but it’s not about ‘luck or right place right time’. It’s about courage, grit, determination and self-belief… and maybe with a sprinkling of being a little bit crazy in the nicest possible way!People like this always have great stories about how they got there, whether it’s about what they had to sacrifice in life to make it happen, or how they put everything on the line and could have lost it all more than once. These are the stories of real entrepreneurs, they don’t listen when people say “you should give up” or “it will never work", or “it’s not possible” or “you’re being unrealistic”… they just blindly carry on and do whatever it takes until they succeed. My guest on today's Podcast is one of those people her name is Jose Bryce Smith and she is the CEO and Co-Founder of Original & Mineral or abbreviated to O&M, a hair color product line that she co-founded in Australia 10 years ago and now has a rapidly expanding product portfolio and global presence. I really enjoyed talking with her as she is so open, vulnerable, humble and honest about what it takes to succeed.In today’s podcast we will discuss:Why she thought the world needed another color lineThe financial risks that she has takenPartnerships… and The challenges of being a woman in business. And lots more!In This Episode:[02:24] Welcome to the show, Jose![03:09] Jose shares her background and what her company is about.[05:00] What brought you to Australia?[08:01] Jose discusses creating a hair color line because she didn’t like the fumes of color products.[10:50] Jose speaks about people wanting PPD free color and the journey to making this happen.[12:43] Jose talks about the five-year journey in creating her color line.[15:43] Could you have done this had you still be living in the U.K?[19:02] Jose discusses the mentors that have helped her along the way.[22:07] Jose shares her father died of cancer, and it was the catalyst for developing a chemical-free color.[24:11] How involved are you in the research around different dyes and formulation products?[28:33] Jose believes that her background in sales in marketing has helped her grow and market her company.[32:28] Listen as Jose talks about how she got the exposure and credibility she wanted the product to have.[35:16] In their first year of business, their salon did over a million dollars and was noted as Sydney’s First Organic Salon.[37:49] The business quadrupled between 2017 to 2019, and the order was so big she had to re-mortgage her house to pay for the manufacturing.[39:10] Jose shares a story of someone backing her when she had a cash flow issue.[43:13] What were some challenges you had to make personally to get this company going?[44:15] Jose talks about renting her house out on Airbnb to get the money she needed to keep her company going.[47:53] If you have a dream and you want it bad enough, you will find a way![48:44] Jose believes that there is no such thing as luck; it is about timing and being ready when the time comes.[49:42] Jose shares that they have over 200 products now.[51:15] Jose speaks about having their own factory in Australia for hair care and how that came about.[54:27] How many countries are you in now?[55:29] Jose discusses their direct to the consumer online store for hair care products.[58:14] Jose talks about the direct to consumer color trend and whether she would ever consider putting her color products out for home use.[1:00:39] Did you buy out all of your partners, so you own the company completely?[1:01:46] Jose talks about the risk that entrepreneurs take when it comes to financing their startups.[1:03:55] Jose discusses how her company has been funded over the years.[1:06:29] Her life changed completely last year when the deal closed with a new global investment firm.[1:09:19] Jose shares the challenges she had building her company, especially trying to be taken seriously because she was a woman.[1:12:30] How do you balance running this empire as the mom of two children?[1:14:20] Jose shares the story behind the phrase, well done, Jose.[1:16:51] Jose talks about why she has the nickname of Queenie.[1:18:07] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Jose Bryce SmithO&MInstagram | LinkedIn | Twitter

Often I feature world-renowned hairdressers on the podcast, and at other times, I like to feature lesser-known people from the industry that have great success stories that are not only relatable but every bit as inspiring. Some guests on the podcast have lavish salons and high-profile clients in high-profile locations that charge big money for their services. But the problem is that often I find that that actually isolates some listeners, and they say or think to themselves, "I can't do that in my small town - that's just not possible!" Or they will have all sorts of excuses to justify their shortcoming ranging from 'Amazon has destroyed retail for salons' to blaming the current 'economic situation' that the world is in. And while I am not discounting any of that, I also meet salons that, despite everything, are doing well! And so as part of the 'comeback series' of podcasts, my guests today's are Sonya Gettinger and Ally Deering, who are two of the partners in 'Hollywood Hair' which is a group of 3 salons based in Centralia which is a town of 12,000 people in Illinois, and in two of the salons they are each producing well over a million dollars year …and close to 20% of that is in retail sales. And when it comes to profit, they aim for a 20% profit margin, and that's after the owners have been paid! So, in other words, they have a very successful business, even though their main salon is in a town of 12,000. In today's podcast, we will discuss:The impact that COVID has had on themThe upside and downside with social mediaThe key to a successful expansion Building team culture… And lots more!In This Episode:[02:24] Welcome to the show, Sonya and Ally![02:52] Sonya and Ally speak about their salon Hollywood Hair and where they see it going in the future.[05:55] Listen as they discuss their concierge service and the benefits it has afforded them on the retail side.[08:55] Did you lose any staff during the lockdown?[10:44] They share how they are marketing the safety precautions.[12:47] Ally discusses the impact that social media has had on their business.[15:00] Retail has remained steady at 20% during the pandemic, even with the shutdown.[17:48] Antony speaks about customer service's need to keep the clients buying products from your salon.[19:24] How do you manage and set guidelines around social media?[21:32] Sonya shares the ups and downs of using social media.[23:40] Sonya speaks about putting her team on lockdown with social media because of two stylists bashing the salon.[26:02] Sonya discusses working behind the chair, even though they now have three salons. [28:42] Listen as Sonya shares learning to manage the staff and how to protect the salons.[31:10] At what point do you know it's time to open another salon?[32:26] Ally shares what they wish they had known before they opened the second salon.[35:47] Sonya discusses opening other salons with current staff and deciding which employees they want to make leaders in the new salons.[37:40] Do you finance them into the salons, or do you require them to get the loans?[38:45] Ally shares the three things she believes you need to create a team culture.[40:32] Sonya speaks about the difference between young hairdressers now and how she has had to change their procedures to meet them.[44:35] What percentage do you aim for after the owners have been paid?[47:44] Ally discusses apps they use at the salon.[48:47] Sonya shares her insights on the best way to expand.[50:43] What total sales do you expect your stylists to do each week?[53:27] Thank you so much for being an open book about your business.[54:25] Sonya shares some final thoughts for the listeners.[55:38] Thank you, Ally and Sonya, for being on the show!Links and Resources Grow My Salon Business Grow My Salon Business Episode 18 with Alicia SoulierFind Ally and SonyaHollywood Hair Salon & Spa@hollywoodhair Facebook @hollywoodhair&spa Facebook | LinkedIn

I get the privilege every week to talk with salon owners all over the world, and some of them are doing it really tough, and believe it or not, others are doing better than ever! Now I know there are many reasons as to why some salons are doing well, and others have been decimated, and it’s not always in your control, and so I don’t want to belittle the very real struggles that some salons are facing because of COVID and lockdowns, etc. But over the next few weeks, I want to focus on what I am calling ‘Comeback stories’ because we all need some good news to focus on and always to be looking for how we can tweak our approach as salon owners. So on that note, my guest today on the Podcast is Tony Walmsley. Tony is the owner of the Anthony John salon in England, and even though England has gone back into lockdown at least until the 2nd of December, Tony’s business has consistently been growing over the last 12 months. So if you are like me, you will want to know what are the things he’s doing that might help your business… So, in today’s podcast, we will discuss:The role that leadership plays.Tony talks about his marketing strategy…and The importance of building a team cultureAnd lots more! In This Episode:[02:40] Welcome to the show, Tony![03:19] Tony shares his background and his journey into the beauty industry.[05:41] Listen, as Tony discusses how his salon has continued to grow throughout the pandemic.[08:40] Have you lost any team members because of COVID?[10:06] Tony speaks about the new team members he has hired.[12:59] Tony discusses what leadership looks like in his salon from day to day.[15:32] Tony says they start each day with a team brief to begin the day on track.[18:04] The most important thing Tony has learned as a salon owner is having conversations as quickly as you can and being proactive.[20:27] As a leader, how do you overcome adversity?[23:23] Tony speaks about what he wishes he was better at.[24:52] Tony shares what he believes his biggest strengths are.[27:38] What did you learn from the first lockdown to help you prepare for this second lockdown?[30:02] Tony says that he reaches out to one of his team members every day to make sure they are ok and in the right frame of mind to return.[34:00] Listen as Tony shares how they have been keeping in contact with their clients.[38:09] Tony speaks about the social media platforms he uses to connect with his clients.[39:14] Tony shares his marketing strategy and marketing approach through COVID.[41:20] They are sharing their safety protocols with their clients through social media.[43:55] Did you get any push back on the safety tax you are charging clients?[44:57] Tony talks about how they changed their scheduling to accommodate social distancing.[47:55] Tony speaks about where his inspiration comes from.[52:13] Tony shares that he doesn’t follow the industry because he wants to do things differently than everyone else.[54:55] Tony details his steps to create a positive and nurturing culture.[56:12] Antony speaks about the filters he used when he was hiring team members.[58:34] Tony, thank you for being on the show! Links and Resources Grow My Salon Business Find Tony Walmsley Anthony John Salons@anthony_John_SalonsInstagram@anthony_John_WalmsleyInstagram

Today I'm going to talk about a question I am often asked, should you buy an existing business or build a business from the beginning? There is no one size fits all answer, so let's talk about the pros and cons of both options. I have done both. There are good and bad with both options, and they vary dramatically depending on the business you are buying and the situation you are in as a potential buyer.Some red flags to look for are: most businesses are built around the person who owns it; when they leave, the business's value often leaves with them. The second challenge is that you need to be cautious about what the person selling the business will do. Probably the most important challenges are you are inheriting the culture of that business, and the existing team might not be willing to make the changes you want to make. When ownership changes, it's an unsettling time for both the staff and the clients, and you might end up with no staff or clients.Now let's look at the advantages of buying an existing business. If you buy an existing business, that means it's already functioning with staff, clients, and relationships with vendors. You also start with the staff, clients, and an immediate cash flow, which is a huge advantage over building a new business. It also comes with structure and systems in place and has already established itself in the community.Is it a get rich quick scheme? Should you do it? There is no cut and dry answer to that, it's up to you, but buyer beware, as the saying goes. We cover many points in this podcast that show you some things you need to be aware of if it's something you are thinking of doing. In This Episode:[00:33] Welcome to the show![02:01] Be careful about the type of salon you are buying; the value might leave with the owner.[03:22] You need to be cautious about what the person selling it is going to do.[04:58] When you buy an existing business, you are inheriting the culture of that business.[06:27] With the business comes the people, the existing team might not be willing to make the changes you want to make.[09:09] If you allow the owner to stay on, be careful that they aren't working behind your back.[11:14] You might end up paying too much for an existing business.[14:15] Don't forget to think about the fixtures, furniture, and inventory's worth.[16:46] Find out the real reason they are selling.[19:04] Antony discusses the advantages of buying an existing business.[20:40] An existing will have systems and structures already in place.[22:31] The risk element is less.[23:39] Antony shares some questions that you need to ask yourself.[26:11] Have you got what it takes to run a business?[29:14] Another thing to think about is whether all the money has to be paid upfront?[31:07] Do you already have another salon? Where will you work?[33:47] Are you a leader because it's a people business that you are buying?[35:51] Antony says it can be hard work, and there is a risk element involved.[37:31] Thank you for listening! Links and Resources Grow My Salon Business

My guest today is Paul Dare, hair stylist, salon owner, an amazing educator and inventor of the ‘Chisel’ …more about that in a minute… Paul is a friend of mine that I have known for a long time and not only is he a great haircutter, but he has an immense amount of experience in the industry so it’s great to have this opportunity to share his wisdom and insights and down to earth approach. In today’s podcast we will discuss:The key to staying motivated during a long careerWhy it’s important to continually reinvent yourselfWhat it takes to build a strong salon culture…Closing his salon every alternate Saturday… AndThe Chisel … And lots more! In This Episode:[02:14] Welcome to the show, Paul![02:58] Paul shares his backstory and his journey to where he is today.[05:49] Paul speaks about cutting hair with a wood chisel.[09:27] Listen, as Paul discusses why he still enjoys being behind a chair after over 30 years in the business.[12:16] Paul talks about the importance of a good consultation.[14:07] What keeps you motivated after all these years in the industry?[18:24] Paul discusses what is different today in the hair industry than when he started, what is better and worse.[22:24] When Paul teaches a class, he takes them on a journey, and in the end, he wants them to analyze themselves and see where they are lacking.[26:24] Paul speaks about having training one day a week to make his staff strong.[29:07] It's a salon owner's responsibility to have training available for their staff.[32:01] Listen, as Paul describes the difference in hair texture when using a chisel instead of a razor.[35:01] Paul speaks about clients returning and saying they loved the way their hair felt after being cut in this manner.[37:52] Paul believes that it's better to give young hairdressers the chisel when they start so they can see what happens.[39:46] Even if they make a mess of it, they can be taught how to correct it, which is invaluable.[43:36] What do you wish you would have known before you opened your first salon?[47:10] Paul discusses the key things you need to create a good team culture.[51:46] What do your young GenZ hairdressers want in a salon versus what you wanted when you started?[54:09] Do you feel like young people today are motivated to work as hard as they did in your generation?[55:10] Paul shares how he reacts when someone on his team leaves.[57:00] Paul speaks about how flexible he is with his team's days and hours of work.[1:00:54] Paul shares some final thoughts with the listeners.[1:02:13] Thank you so much for being on the show.Links and Resources Grow My Salon Business Find PaulDare HairCut-Like-A-Master Workshop@thepauldareInstagram @pauladareFacebook

Today I am talking about sustainability, carbon footprints, being green, recycling, looking after the planet, etc… And sometimes I think that because that’s the very unsexy side of hairdressing that people might tune out …But I Really, Really want you to listen to this because as the posters say “There is no planet B’ and we are all in this together.” And the more educated, informed and aware we are the better for our collective wellbeing and the wellbeing of humanity. My guest on today's Podcast is Fry Taylor Co-founder of greensaloncollective.com Green Salon Collective was founded by environmental experts, hairdressers & eco campaigners, GREEN SALON COLLECTIVE is the original authority on salon sustainability throughout the UK and Ireland. Their vision is to facilitate salon sustainability by recycling the unrecyclable. The profits raised from the sale of all commodities get redistributed and recycled too by supporting charities & local communities, as well as aiding all salons on their own journey towards a greener future. Now I know that about 30% of my audience is in the UK and Ireland the rest of you are American, Australian, Canadian, New Zealand, or scattered around another 50 countries. Green Salon Collective is a similar business to Green Circles in North America and Sustainable Salons in Australia, and I am sure there are more out there in other countries too. But, no matter where you are from, I encourage you to listen in to this podcast as there are some great initiatives being spoken about. In today’s podcast we discuss:How participating in Green Salon Collective brings in new clientsSome amazing things that can be done with recycled salon materials that would normally end up in landfillHow profits are reinvested back into local communitiesAnd lots more! In This Episode:[03:26] Welcome to the show, Fry![03:52] Fry shares an overview of what Green Salon Collective does.[04:49] Why did you start this company?[07:17] Fry speaks about GenZ and how they embrace recycling.[09:09] Fry discusses how salon owners can benefit from a system like this.[13:02] Listen as Fry shares how to justify the green fee to clients when they ask.[16:53] Many salons across the world are charging PPE fees, so why not add on a green fee?[19:00] Fry speaks about what the process looks like from a salon owner's perspective.[21:38] They supply Salons with containers to help them separate the items to be recycled.[25:08] Fry discusses how often the recycling is picked up and how much room they need for the boxes.[26:45] Fry speaks about how hair is recycled.[28:10] Fry shares a story about how hair is being used to absorb oil.[30:10] He discusses how hair is used to make mats that can filter the trash from water in drainage systems.[32:43] Fry speaks about other uses for recycled hair.[35:09] Listen as Fry discusses what metals in a salon we can recycle.[38:01] Fry gives some rough numbers on the amount of foil a salon can recycle.[40:01] He shares the plastics they recycle and what they do with it.[43:24] Gloves are tricky because they are contaminated; they use a special company to recycle them. [46:29] Is plastic wrap a recyclable commodity?[47:28] Fry speaks about paper and cardboard recycling and how it is done.[50:05] Listen as Fry discusses recycling salon chemicals.[53:15] How does your company handle PPE?[54:33] Fry talks about the charities they can support.[56:23] He speaks about Paul Mitchell being the first product company to reach out to them.[58:00] Fry discusses what he believes salons of the future will look like and how sustainable they will be.[1:03:05] Thank you so much for being on the show today. Links and Resources Grow My Salon Business Matter of trust - Who recycle hair and then create oil spill mats Oil spill hair boomsPrecious Plastics Haircuts4homelessHair and Beauty CharityGreen Circle SalonsSustainable SalonsGreen Salon Collective@greensaloncollective Instagram | LinkedIn

One thing about podcasts that I really love is that you get to ask people questions that in a social situation would maybe be a little too intense, whereas on a podcast they recognise that that's the intention.My guest today is Michaeline DeJoria, not only is Michaeline the daughter of John Paul DeJoria, the co-founder of John Paul Mitchell Systems but amongst other things, she is also Vice Chairman of the company.I loved having this opportunity to talk with Michaeline and to ask her questions about her life growing up with JP as your dad, the different roles she has had in the company, the values that the company is built on, the importance of the company culture, how she raises her 3 children, the impact of COVID on the business and the responsibilities that come with her position.We jumped all over the place and she is every bit as charming, and open and down to earth and intelligent as you might imagine her to be.In This Episode:[01:41] Welcome to the show, Michaeline![02:37] Michaeline shares her background and her job with John Paul Mitchell Systems.[04:45] She talks about working in every aspect of the company, every department starting in the warehouse.[06:49] How has working in every aspect of the company affected where you are today?[08:22] Michaeline discusses having imposter syndrome because she was the boss's kid.[09:35] Listen as Michaeline shares why she works in the company's beauty division instead of one of the others.[11:40] Michaeline speaks about the story behind the iconic photo of her with her dad as a child.[14:27] Was there ever a moment as a child, you realized that your life was different than other kids?[18:06] Michaeline discusses how she keeps her kids grounded and confident in their abilities.[21:07] Why has JP never sold the company?[23:07] Michaeline shares the culture they cultivate in the company and how it is just part of the DNA.[25:22] Listen as Michaeline shares how the culture evolves over the years with the different generations.[27:57] "It's finding a way to have the current situation better amplify your principles." [31:32] How are you adapting to working from home?[33:07] Michaeline discusses working with Millennials and GenZ versus working with the older generations.[36:59] Michaeline shares the company's approach for working through the pandemic.[39:56] Listen, as Michaeline discusses how JPMS handles the social unrest that is happening now.[41:18] She speaks about Black Lives Matter and the opportunities to change some aspects, even though they have always been inclusive.[43:36] Why is it so important for JPMS to give back to so many organizations?[46:18] Michaeline shares a story about her dad, helping some strangers in a restaurant.[48:38] They discuss the movie Good Fortune, a movie about John Paul's life.[51:22] What are some leadership hurdles you have had to overcome?[53:04] What is the most important thing you have learned from your dad?[56:57] Michaeline talks about the trust that JP put his company in to protect his people.[58:08] Michaeline answers some rapid-fire questions from Antony.[1:01:09] Thank you so much for being on the show!Links and Resources Grow My Salon Business Find JPMSJohn Paul Mitchell Systems Find Michaeline Michaeline DeJoria Watch the trailer to Good Fortune the inspiring life story of John Paul DeJoria belowhttps://youtu.be/vRDmM2lCK1k

You may not realise it, but I always record this introduction after I have recorded the interview and then edit them together. I have just finished today's interview with an old friend and NYC salon and school owner Nick Arrojo, and I don’t mind saying it’s had a profound impact on me. I’ve known Nick since the early 80s when we both worked at Sassoon in the UK and since then he has been one of those success stories building an incredible business in New York, one of the toughest cities in the world. I love success stories and at times like these; I think we need them more than ever. But, successful people are not successful because they don’t have challenges to overcome, they are successful because they have challenges but they overcome them. Nick is a salon owner like most of the audience listening to this and like everyone he is also having challenges due to the impact of COVID and the honesty and humility of this interview rams home more than ever what this is really doing to two people's livelihoods and the future of this industry. In today’s podcast we will discuss:The impact COVID is having on his businessChanging business models and the future of hairdressingWhat leadership, courage and optimism looks likeAnd lots more! In This Episode:[02:12] Welcome to the show, Nick![02:55] Nick shares his backstory and his journey to where he is today.[06:13] Listen as Nick discusses what has happened in 2019 and 2020 before, during, and after the pandemic.[09:10] Nick speaks about the unknown zone we have all been in this year with COVID.[12:30] He discusses a salon he had to close in 2020, an emotional and financial hit.[14:11] Nick shares the perfect storm that hit his salons in 2020.[17:11] He speaks about opening one of his salons during reopening, fully booked with clients, and no staff because they all left.[20:01] Nick discusses his other salons and school and the challenges of making them work for the social distance world.[23:02] Every day that his salons are open, he is losing money even today.[26:06] When your employees left, was it because they wanted to go independent or because the government was paying them more to stay home?[30:25] Nick shares the risks he is facing when he closes one of his salons.[33:00] He discusses negotiating with his landlords.[35:32] Nick walked away from his Tribeca location and shared how much he has to pay the landlord.[38:14] You go from victim to survivor daily, and he has decided to be a survivor.[40:51] 50% of his clients have moved out of the area.[44:05] Nick talks about the percentage of salons being independent businesses of one.[46:14] What do you believe is the new business model for salons as we advance?[48:32] Nick shares the membership model idea that he believes will be the hair industry's future.[51:13] Nick describes all the tools you will get once you are part of his membership model.[54:52] When you become an owner, people think you are stealing their money.[56:24] Antony speaks about his idea of a cooperative business model.[59:20] Nick believes that today the asset is the brand, not the brick and mortar.[1:03:38] Nick shares a story from his past, explaining his very optimistic attitude, even though his businesses are falling apart because of the pandemic.[1:06:30] Nick talks about selling his property, which will keep him in business until the tide turns.[1:08:56] Nick believes that better days are ahead.[1:11:45] Thank you for being so optimistic and being open and honest with our listeners.[1:13:40] Thank you for being on the show! Links and Resources Grow My Salon Business Find NickNick ArrojoInstagram | Facebook | Pinterest

I always strive to bring a range of guests to the show that can help you grow as a professional, and we need that now more than ever! When I opened my first salon, like many salon owners I was full of enthusiasm, a strong work ethic and a dream to make a difference. I believe that most salon owners start off like that. Perhaps when they start most of them don’t have much in the way of business savvy but they understand that the key to growth is to develop and keep their team and so they make decisions and changes to their business with a view to everyone benefitting. But many a salon owner have found that their team doesn’t always see the changes and direction that the business is going in as a fit for them - and so they leave. Now don’t get me wrong, a certain amount of staff turnover is healthy for a business, and there will come a time where it’s inevitable that people will leave if the business is moving in a direction they don’t like, and so if a stylist leaves it's often best for everyone. But having a ‘walkout’ where a whole bunch of team members leave at the same time is a special kind of pain that many salon owners experience and sometimes more than once! My guest on Today's Podcast is Tracy Ftacek, Chicago based owner and founder of the ‘Pretty Convenient App’ and as a salon owner, she once experienced a total staff walkout. In today’s podcast we will discuss:What causes staff walkoutsHow to bounce back from a staff walkout…andHow a walkout is an opportunity for both personal and professional growth And lots more!In This Episode:[02:54] Welcome to the show, Tracy![03:21] Tracy shares her backstory and how she got started in the industry.[05:32] When did your employees walk out on you?[06:31] Tracy says the communication and consistency are two strong reasons her team members walked out.[08:04] Listen, as Tracy speaks about the day, this all culminated.[11:33] Tracy shares that her team members had been planning their walkout.[13:06] Antony speaks about this happening to him also, so he understands what she went through.[14:03] What changes made the team members uneasy?[17:27] Listen, as Tracy discusses that her team members didn’t trust her, and she didn’t communicate how the changes would help them.[20:55] Tracy shares the three top things she learned from the walkout.[22:18] Tracy speaks about what communication with her team looks like now.[25:20] The conversation now is what we are currently doing, how do we make it better?[27:40] How did this change the way you approached recruiting a new team of people?[31:23] Everyone is going to leave one day, and that’s ok.[32:28] Listen, as Tracy discusses why you shouldn’t treat your employees like family because they aren’t, and they will leave, eventually.[35:47] Tracy shares how this all changed her relationship with her new team members.[37:51] Tracy speaks about how she revamped her salon systems and guidelines for new employees.[40:43] How did you grow as an individual going through that experience?[43:51] Tracy shares some advice for new salon owners and what they need to expect.[46:48] Tracy shares some final thoughts for the listeners.[47:09] Thank you for being on the show!Links and Resources Grow My Salon Business Find TracyPretty ConvenientEmailInstagram | Twitter | LinkedIn

There are many ways to look at the salon industry and judge its viability or effectiveness, but sometimes a couple of simple numbers tell you a lot about it. For a business to grow, you need two things to happen, first; you need to attract new clients, and second, you need to keep them. The more you keep, the more you will grow. In last weeks podcast episode 56 with John Harms from Millennium software we discussed the statistics he’s gathered that say that if you get ten new clients today, only 40% of those will come back for a 2nd visit, and only 25% of those will come back for a 3rd visit. And that after 6 visits only 1 of the original 10 remain. Is it just me, or is that ridiculous! Salons should spend as much time, energy, and money trying to convert and retain a higher percentage of their new clients than always trying to attract new ones. That’s leads us to the obvious question which is, why do clients leave? On this episode, we learn: Why marketing to just new clients doesn’t grow your business.The three things you should focus on in your marketing.The five reasons consumers change who they do business with. And lots more! In This Episode: [00:32] Welcome to the show! [02:22] Antony shares some statistics, a former guest of his mentioned. [04:04] If all your marketing is getting new clients through the door, how do you retain them? [04:27] Antony speaks about the three things marketing is about Client Generation, Client Conversion, and Client Retention. [06:45] Can you imagine having five new clients a day, and you keep all of them? You would have over 1.5 million dollars a year. [09:03] Antony shares some numbers when you have six fully booked stylists all day every day. [11:08] Antony discusses a statistic he saw that covers not just salons but all small businesses about why consumers change who they do business with. [14:01] Antony defines a commodity and why 17% of people change who they are doing business with because they consider it a commodity. [15:25] 48% of the time, we change who we do business with because of the experience. [16:44] How do you fix it? [19:35] Antony talks about making sure the client has the best experience they can have. [20:23] We need to focus on Conversion and Retention, not just on Generating new clients. [21:01] Antony speaks about a free webinar he is hosting called The Five Steps To Unlocking Your Salon’s Potential. Register at www.growbusinessschool.com/register. [21:58] Have a great week and thank you for listening. Links and Resources Grow My Salon Business Episode 056 with John Harms - Your front desk point of sale software system should be your best friend and silent business partner.

I once heard it said that every business is now a technology business, and I believe that to be true today more than ever before. As a generalisation, the hairdressing industry has not always been what would be called ‘early adopters’ when it comes to embracing new technology, and that is often to our detriment. But, having relevant information constantly accessible is what is needed to run businesses efficiently, and for salons having state-of-the-art Point of Sales Software is the starting point.Like everything, there are a lot of POS systems on the market, and like everything, there is a lot of variation not just in the technology but also the innovation and the support and the customer service, etc My guest today on today's Podcast is a friend of mine John Harms who is the Founder, owner and CEO of Salon Software Millennium and Meevo 2. I always love talking to John because he has a great insight into the salon industry and some facts around it because of the unique insights that he has into the back end reporting systems in salons.In today’s podcast we will discuss:The 6 most important growth indicators The importance of Client RetentionThe changing salon business models Online bookingsThe impact of COVID And lots more! In This Episode:[02:49] Welcome to the show, John![04:15] John shares his background and how he got pulled into the beauty industry.[07:00] John describes the difference between his Millenium and Meevo software.[09:20] Listen as John speaks about what sets Meevo 2 apart from other industry software.[12:33] John’s favorite part of Meevo 2 is that it takes appointment booking from three minutes to 30 seconds.[13:18] What device are salons using the software on most?[17:22] John discusses the security that is built into the software for salon owners.[19:58] John shares that stylists can still book appointments on their phones when the power goes out.[21:44] John’s software is in over 15,000 salons.[24:00] Listen as John discusses how his software can track new client retention after six visits.[26:26] John believes that rebooking might be the issue with retention and maybe not treating them as well on the third visit as you did on the first.[29:39] What are the top five KPIs that salon owners should pay attention to?[33:28] John speaks about what he sees differently in KPIs in different countries.[35:26] John shares that small salons still need his software to keep the operating proficiently.[37:26] Listen as John talks about how some salon’s look at online booking.[40:13] John shares some controls they have with their online booking software.[41:35] John talks about the smart center dashboards that can be personalized.[43:50] He speaks about the self-pay capability on Meevo 2.[45:05] The idea’s portal allows the community to offer some ideas on what they need or would like to see differently.[47:46] Do you have a particular issue with the industry that you would like to eradicate?[50:09] John shares what he thinks the beauty industry will look like in the next three to five years.[52:58] Thank you so much for being on the show![53:17] John shares some final thoughts for the listeners. Links and ResourcesTo sign up for free Masterclass with Antony - use the link below.https://www.growbusinessschool.com/registerFind John: John HarmsMeevo 2MillenniumsiTwitter | Facebook | Instagram

My journey in hairdressing has been incredibly rewarding at lots of levels. But one thing I never take for granted is the people I have come to know and the friendships I have made in this industry along the way. We are living through challenging times, and I think it's at times like this that the importance of people, of community, of friendships, of bonding, and engaging with each other is more important than ever. My guest today is 'Duffy', one of the world's leading editorial hairstylists. Currently based in New York Duffy works with many of the biggest fashion brands in the world creating cutting edge hair. He's also a good friend of mine that I have had the pleasure of knowing for the last 20 years and witnessing his work ethic, his professional growth and achievements have been amazing to watch. But all that aside, the thing that really stands out for me is that he is one of the nicest, most grounded, and genuine people you will ever meet. And for me, that trumps everything.In today's podcast, we will discuss:Duffy's journey into the world of editorial hairdressingThe advice he'd give to young hairdressers who wants to walk in his shoesWhat drives his creativitySocial media and the impact it's had on fashion… And… What influence Coronavirus might have on fashion?And lots more! In This Episode:[01:56] Welcome to the show, Duffy![03:12] Duffy shares his background and his journey to where he is today.[05:35] Duffy talks about working in a salon behind the chair when he first started.[08:18] What was the appeal of editorial hairdressing for you?[11:40] Duffy discusses how his training didn't prepare him for editorial work.[13:27] Duffy speaks about his first experience in fashion hairstyling.[17:46] Listen, as Duffy shares what a young hairstylist needs to do if they want to have a career in editorial styling.[21:15] Duffy says that young hairdressers need to find their own flavor and not copy anyone, try to do it differently.[23:58] What are some things that young hairdressers do wrong when they are working with you?[27:01] Always remember you are part of a team that is trying to produce a product that is finished and polished.[30:15] Duffy shares that when you first start out, you don't make any money. You have to work for it.[33:45] You don't find an agent, an agent finds you. [36:18] Duffy's favorite work is editorial. He shares all the different aspects of his career and the work he does in movies.[39:25] On the red carpet, you are taking on a well-known person, and it's your job to enhance their persona.[40:41] Is there a go-to Duffy look?[44:01] Duffy speaks about a painting he saw years ago that was opposite of the others he had seen.[45:48] What is your creative process, and references do you fall back on?[47:55] Duffy talks about the difference between technique and taste.[49:43] Duffy discusses what he gets back from all the countries he travels to for work.[52:55] Listen, as Duffy shares how he thinks the pandemic will impact the fashion industry.[55:21] He discusses how, in editorial work, they have had to rethink how they are producing imagery.[56:27] What kind of impact has social media had on your career?[59:15] Duffy speaks about the energy and excitement that young hairdressers bring to the industry.[1:01:11] How do you stay relevant and keep reinventing yourself?[1:02:15] Duffy wishes he was better at all of it because that pushes him.[1:04:54] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Duffy:@duffy_duffyInstagram

There are only a handful of hairdressers that truly deserve the title 'Iconic.' But my guest today is Mr Tim Hartley, and he is certainly one of them. Tim is the former International Creative Director of the Sassoon Organization. And over a long career, he has influenced a generation of 'haircutters' with not just how he 'cuts hair' but also with his thoughts about hair and fashion and his understanding of all the references that the wider fashion world draws on. That's one reason I love talking to him because whether it's from art or architecture or music and popular culture, he is a wealth of inspiration. Since leaving Sassoon 16 years ago, Tim has continued to shake things up under his own brand. And still, to this day, he has a lot of wisdom, passion, and a genuine love for the craft that is not only rare to find but also very inspiring!So, in today's podcast, we talk about:The process of creativity… How hair fashions evolve andTim's new project 'Tim Hartley Hair world' andHow COVID might impact on hair fashions…And lots more!In This Episode:[02:03] Welcome to the show, Tim![02:40] Listen as Tim shares what keeps his passion for the industry alive.[06:30] Tim discusses how he handles hair and the unique opportunity you have to change someone's life with scissors.[09:07] Tim speaks about engaging the head and hands to create something beautiful for the client.[13:18] How do you think the pandemic will influence fashion and trends going forward?[15:49] Tim believes that hairdressers need to relearn shampoo's art and how to take care of hair again.[17:59] Tim believes now is the time to revisit all the amazing above the shoulder haircuts.[20:26] Tim says that the ponytail goes with hoodies, and the fashion cycle has turned, and we are starting all over again with haircuts.[23:23] Antony speaks about how refreshing it is to see a short haircut after all the long hair that's been popular.[25:25] It's time to bring the hair up above the shoulder so it can move.[28:02] Tim shares about a project he is working on.[31:00] Listen as Tim discusses a magazine he was featured in.[33:59] What is Tim Hartley Hairworld?[36:15] Tim talks about his education and training system designed for today's trends.[38:52] Tim says he is trying to create looks that can be done easily and quickly.[42:02] When will Tim Hartley Hairworld launch?[45:41] Tim discusses how being Creative Director of Sassoon came with a restriction to create hair in the Sassoon way.[49:12] Beauty and glamour are the common thread that runs through everything he does with hair.[52:09] How has Instagram influenced fashion and education?[54:24] Tim speaks about a hairstylists environment and finding things you like to cultivate what you do.[58:21] Tim shares some last words.[58:33] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find Tim:Tim HartleyTim Hartley Hairworld@THHairworld Facebook | Pinterest | Instagram

Hairdressing is a career that starts for most of us behind the chair, building a column of clients, and for some people, they only ever want to work behind the chair, and there is absolutely nothing wrong with that, and it can be very rewarding at every level. But for others, their career branches off in different directions, and they seek other opportunities but still within the industry. My guest on today's podcast is Sophie Hill, who is a former salon hairdresser who transitioned through various areas of the industry and eventually formed her own successful P.R. company and has now morphed once again into the head of marketing with London based salon group Headmasters…In today's podcast, Sophie and I talk about: The opportunities there are in a hairdressing careerHow the skills you learn as a hairdresser can help enormously if you choose to transition into other career paths We also talk about the changing role of P.R. and Marketing and how Social media is impacting on thatAnd we also talk about what salons should be focusing on as far as marketing and P.R. goes as we come out of lockdown … In This Episode:[02:41] Welcome to the show, Sophie![03:05] Sophie shares her background and journey to where she is today.[04:40] Sophie speaks about what has driven her to reinvent herself over and over.[07:32] She was a technical consultant for two years with L'Oréal.[10:50] Listen, as Sophie discusses the different roles with P.R. marketing and social media.[14:08] Sophie believes that social media hasn't replaced P.R or marketing.[15:57] Do fewer salons have a P.R company now than they did ten years ago?[18:42] Sophie says to try a social media platform and see which one works best for your clients.[20:48] Sophie speaks about her company's email marketing campaigns.[23:08] What three things would you suggest a salon owner focus on when it comes to P.R.?[25:14] She shares a survey her company did, asking why people visited a certain salon and the results.[27:54] Listen as Sophie speaks about where salons should focus their marketing during this pandemic.[31:33] Sophie says that if you are an independent salon owner, stay in touch with your clients during the pandemic closures.[33:32] What are the top three things that Headmasters have done consistently to grow to 56 salons?[37:23] Antony believes that loyalty is a major part of being able to grow your company.[41:00] Sophie speaks about the guidelines that Headmasters uses with their salon staff around social media.[44:40] How do you see the retail model changing in the future?[46:07] Sophie shares what her company is doing to cultivate e-commerce for selling products.[47:24] Sophie discusses what she thinks will permanently change in the salon industry once the pandemic is over.[50:25] Thank you so much for being on the show! Links and Resources Grow My Salon Business Find SophieHeadmasters LinkedIn

All over the world in the last 10 years, there has been a huge renaissance of the barbershop. Quite simply barbering has become ‘cool again’ and there has been a return to the ‘Barbershop’... that uniquely ‘male space’. I don’t for one minute think that it’s a trend that will return back to the ‘unisex model’ that existed since the ’70s. But like everything, there are inevitably some people that have done it far better than others.My guest on today's Podcast is Matty Conrad who amongst other things is a barber and founder of ‘Victory Barber & Brand’ based in Victoria the capital of British Columbia in Canada… which if you haven’t been there is a stunningly beautiful part of the world. In today’s podcast we talk about:The heart and the passion that sits behind the Victory brandWhat is it that makes a successful barbershop and why it’s essential to control your cultureMatty talks about how he has overcome the hurdles that exist in growing any business…When is the right time to expand What it really takes to start a product lineAnd lots more! Matty Conrad is one of those people that is well worth listening to and I’m sure you won't be disappointed there is an authenticity and humility about him that is hard to find and I think that is one of the things that make him the success he has become and rightly deserves… In This Episode:[02:03] Welcome to the show, Matty![02:46] Antony, where he first met Matty.[05:33] Matty speaks about sitting in the front row during a talk that Antony was giving.[07:50] Matty discusses going from owning a salon to opening a barbershop and making the transition.[10:21] Matty speaks about being obsessed with old school barbershops.[13:27] Antony shares a story about Matty carrying a moose head into his brand new shop.[14:56] Do you recognize consciously that you are the brand?[17:07] Matty speaks about becoming himself wholeheartedly without reservation and how that drew people to him.[18:48] Matty shares why he put the moose head into his new barbershop.[21:00] Matty discusses his ballooning debt when he opened his first barbershop.[23:33] A week before he opened, he had no barbers and wondered how he would handle all six chairs by himself.[25:24] Matty speaks about selling his salon and the person he sold it too.[29:15] Matty discusses what he learned from Antony's books about people leaving your salon.[32:09] Matty shares about opening a bar that had a barbershop in the back that clients can wait in for their haircut.[34:35] Someone tried to duplicate his shop, failed, and then asked Matty if he wanted to buy it.[36:32] Matty speaks about moving to Vancouver to grow the shop.[38:54] What's the key to successful expansion?[41:33] Matty discusses trying to rehabilitate his employees and realize that it's not his job.[43:38] "It's easier to employ people who share your values than try to change the values of people you've got."[45:24] Matty speaks about fear, and who is holding the bag.[48:33] Matty discusses his product development and the stories he tells about the products.[50:20] He shares the challenges he faced trying to get his products manufactured.[53:19] His products have never made him money, even though he owns the brand.[56:23] Matty thinks barbershops are a trend, but momentum will keep them going.[59:31] Matty shares some final thoughts with Antony.[1:00:10] Thank you for being on the show!Links and Resources Grow My Salon Business Find Matty:Matty Conrad@mattyconradInstagram | Facebook Victory Brand Products Podcast

In last weeks podcast, I interviewed two young hairdressers, one from the US and one from Australia with the aim of finding out what makes Millennials and Gen Z 'tick'.We had a great response and so this week I’d like to wrap up with Deanna and James both from the UK talking about their goals and ambitions and what a career in hairdressing means to them.Amongst other things, they recognise that they have the technology available to them in the form of the internet and social media etc that generations before didn’t have and obviously that impacts on the marketing of themselves and how they learn.But, the thing that stood out to me is that none of them used money as the reason why they left a job or what they looked for in a job.Instead, they all spoke about the importance of family and being part of something bigger than themselves.They spoke about wanting to belong to a community… not just in the local sense but also in the professional sense.They spoke about wanting to grow as professionals and wanting career opportunities… and you could just tell that they all loved and I mean loved doing hair!So if we want to keep people like this in our industry and in your salon, what are the opportunities that you are creating in your salon?What are the things that you do to make your team feel recognised and acknowledged?What are the things that you could do to make them feel like they're part of a bigger community and to give them a greater sense of purpose?Sure they might be a few years younger than you and I, but are their needs and expectations really that different?In This Episode:[01:57] Welcome to the show, Deanna![02:19] Deanna shares her background in hairdressing.[03:51] Listen as Deanna discusses why she has changed salons.[04:42] What four things do you think stylists in your generation are looking for when picking a salon?[06:48] Deanna speaks about how important it is to work in a salon that allows her to grow.[08:59] Deanna shares her insights into cutting hair when styles change.[10:17] If you owned a salon, what things would you do to motivate your team?[11:24] Deanne speaks about how she likes best to learn new things.[14:00] Deanne shares what her favorite social media is for promoting herself.[14:48] What percentage of clients have you gotten from social media?[17:59] Deanna shares where she hopes to be and what she wants to accomplish in the next five years.[19:47] Deanna discusses why she thinks her generation is moving toward working independently versus working in a salon.[21:43] Thank you for being on the show![21:58] Welcome to the show, James![22:15] James shares his backstory and why he became a barber.[24:04] What do you look for when looking for a barbershop to work in?[28:26] James discusses how important it is to him to have the opportunity to grow in the barbershop he is working with.[29:20] What things do you think a salon or barbershop owner should do to motivate their team?[31:33] James speaks about how having a product target or service target motivates him.[32:48] James discusses the role that Instagram does to help build his client base.[34:34] How much time do you spend on Instagram each day.[35:55] James, thank you for being on the show![36:20] Antony shares what he saw in the young hairdressers he interviewed in these two episodes.[39:18] Thank you for listening to the show!Links and Resources Grow My Salon BusinessFind Deanna@hairby_deanna.x InstagramFind James@jamesoliverhayesInstagram

I often have salon owners venting their opinions about young employees, their work ethic, their loyalty, their level of commitment, etc.As an industry that is very youth-focused as far as employees go, salon owners (who are typically older) must understand the needs and motivations of young Millennials and Gen Z employees.Now for those of you who are not sure what the difference is between Millennials and Gen Z; according to a quick search on google, Millennials were born between 1981-1996, so they are in the 24-39 age bracket at this point.Whereas Generation Z as those born between 1997 - 2012, so currently between 8-23 years of age.So in today's podcast, I am interviewing two young hairdressers, Scarlett Denzel, a 20-year-old from Sydney, Australia, and Ariel Harris, a 29-year-old from San Diego, CA and we talk about…What makes them tick.What are the most important things they look for in a career?How they learn best.How they use social media.And where they see the future.In This Episode:[02:02] Welcome to the show, Scarlett![02:32] Scarlett shares a little about herself.[03:20] Scarlett speaks about her journey to being a hairdresser.[04:21] What is the perception of a hairdressing career today?[05:16] Scarlett discusses why she left one salon to move to another.[07:48] She didn't see growth or opportunity for growth in the salon she left.[09:37] Scarlett believes that young hairdressers are looking for education in salons.[11:47] Scarlett shares what she is striving for in her career.[12:25] If you were a salon owner, how would you motivate your team?[13:43] She speaks about where she goes to get an education, be it social media or in-person classes.[14:45] Scarlett shares how she uses social media to build her clientele.[16:37] Scarlett gets most of her clients through Instagram.[18:34] On your Instagram page, are these clients you worked on or models?[21:01] Scarlett discusses why she doesn't use Facebook to connect with her clients.[22:19] Scarlett speaks about the top 3 things a salon owner needs to do to keep a young team inspired.[23:35] Where do you see yourself in five years?[24:15] Scarlett shares what it would take to leave the salon she is currently at.[26:00] Scarlett believes that the studio model or chair rental model isn't for her.[28:23] Scarlett says that the world is changing and people are changing, it's not a generational thing.[30:02] Is three years of apprenticeship too much?[31:45] Scarlett, thank you for being on the show![32:08] Welcome to the show, Ariel![32:38] Ariel shares a little about herself.[33:08] What did you do before you became a hairdresser?[36:05] Ariel believes that people want to work with and for environmentally responsible companies.[37:23] What are you looking for in a hairdressing career?[39:40] Ariel says that it is very important for the salon to supply education.[41:12] She speaks about what would make her leave the salon she is at now.[42:49] Ariel shares that 90% of what she learns is on social media.[45:22] Ariel discusses how important awards are to hairdressers today.[46:28] What motivates you as a young hairdresser?[47:26] Ariel speaks about the three things salon owners need to do to keep their teams from leaving.[48:36] How do you use social media in your professional career?[52:04] Ariels believes that Instagram is easier than Facebook to build clientele.[53:53] Where do you see yourself in five years' time?[55:52] Listen as Ariel shares, where she believes that salons will be in the future.[59:48] Ariel, thank you for being on the show! Links and Resources Grow My Salon Business Find [email protected] Find ArielAriel [email protected]

Are there any questions you have wanted to ask me, or anything you wanted to know about how I got started in hairdressing? You get your wish today because I am being interviewed by Vivienne MacKinder on this episode of the Grow My Salon Business podcast.My good friend Vivienne reached out to me recently and suggested that she do a podcast takeover. She wanted to be the host and have me on the other side of the microphone being grilled. So now I get to find out how my guests feel when they are on the other side of the mic. It should be entertaining, and I hope you enjoy it.We will discuss:What are some things that all of my podcast guests have in common?Personal reinvention and finding your niche in this industry.The importance of understanding your brand.What are the myths around salon ownership?What might be the successful business models of the future? In This Episode:[00:30] Welcome to the show, Antony![00:59] Antony shares the impact that the guests he has had on the show have had on him.[02:29] Antony speaks about everyone falls down, but the successful people get back up and start again.[05:45] Antony says we all have our genius, we all have our gift, and we should never put ourselves down or feel lesser if someone can do something better.[08:48] Vivienne appreciates the authenticity that this podcast brings to the industry.[09:53] Antony, what did you want to be when you were a kid?[12:25] Antony shares that he fell into hairdressing.[14:59] Antony reveals that a high school counsellor suggested that he be a hairdresser.[16:07] He speaks about a friend of his brother opening a salon and asked Antony if he wanted to be an apprentice.[18:30] What do you owe to your parents?[20:03] Antony discusses whether he would have done anything differently.[22:07] Antony speaks about the price you pay when you move away from home.[24:42] He shares that he would have liked to have a more rounded skill set.[26:09] What is the worst job you've ever done as a hairdresser?[29:31] Antony shares a story of doing a celebrity's hair and not knowing what he was doing.[33:12] Antony advises anyone to try to figure out what they want to do.[35:03] You will always learn on the job, but you have to have the fundamentals down before you can learn anything else.[37:08] What was your greatest victory?[38:10] Antony shares his online learning platform.[38:52] Antony speaks about what drives him crazy.[40:26] Antony describes his coaching process with a salon that is failing.[43:03] A mentor is someone who's been there done that, a coach is someone who gets you to identify what you need to do to get where you want to go.[44:19] Antony feels like he is a cross between a mentor and a coach.[45:31] How do you mentor or coach someone who has lost their direction?[47:10] Antony shares how he visualized what he wanted to do and then followed through.[50:16] Vivienne speaks about years ago being asked what her brand was and not knowing how to answer.[52:46] Hunger for something more or doing more is what always drove Antony.[53:52] Antony speaks about his daughter and her idea of fun on a Friday night.[55:51] Who would play you in a film of your life?[57:53] Vivienne shares what she is taking away from her conversation with Antony.[59:08] What are the common myths about being a salon owner?[1:01:11] Antony discusses what he believes you need to own a successful salon.[1:03:20] The most creative art form is business.[1:05:58] Leadership is acknowledging what you are good at and knowing what you aren't good at.[1:07:24] Where do you see the beauty industry going in the future? [1:09:26] Antony's favourite business model is building a team, but the salon suite model thrives during the pandemic.[1:11:40] Antony discusses a business model that he has been looking at.[1:14:15] Antony thinks employee-owned business models would work well with salons.[1:16:37] Thank you for listening to the show! Links and Resources Grow My Salon Business My daughter Scout's favourite piece of art in the Louvre – Canova's ‘Psyche Revived by Cupid's Kiss' Al Pacino Inspirational Speech – Any Given Sunday Inch by InchThe Business of Fashion Podcast – Fabien Baron Interview