Grow My Salon Business Podcast

This week is ‘Part 2’ of the ‘Comeback Stories’ series, where I again talk to a salon owner couple about how they’ve bounced back after a tough couple of years. With the challenges that the world is going through at the moment, it’s important to be focusing on the success stories and the opportunities that difficult times can sometimes present.The last two years have been a testing time for most of us, and my guests today are no exception. Their business and their personal lives have had numerous changes thrust upon them that were beyond their control. But despite that, they have come out the other end in good shape we can all learn from their resilience, their willpower, their strength, and their courage in the face of adversity. Today I am talking to Todd and Audra Wise from the Color Pop salon in Texas.In today’s episode we will discuss:Their business journey pre and post covidDealing with significant personal health challengesFinding balance in both personal and business commitmentsAnd lots more!In this Episode:[02:32] A brief overview of what Todd and Audra’s career paths have consisted of to date.[05:08] Audra explains what motivated her to open her own salon and the shock that she and Todd received 8 months later.[07:18] Why Todd and Audra didn’t receive financial assistance for their salon, Color Pop, when the COVID-19 pandemic hit.[09:46] The “lean” approach that Audra and Todd adopted to make it through the pandemic.[12:48] The mindset and support system that helped Audra deal with her breast cancer diagnosis and treatment.[19:44] Some of the most important lessons that Audra has learned through the challenges that life has presented her with over the past few years. [24:25] The effort that was required on the business side to help Color Pop bounce back. [26:22] Changes that Todd and Audra made to their pricing strategy post-COVID.[27:34] Why Audra and Todd decided not to increase their prices when they reopened after the shutdown.[28:38] Color Pop’s number one marketing tool. [29:38] Some of the innovative marketing initiatives that Todd and Audra have implemented, and how they have helped Color Pop grow. [34:04] The philosophy that is foundational to the way Todd lives his life.[35:59] What Audra sees as her biggest strengths, and the daily practices that help her feel at peace. [37:16] Todd and Audra’s plans for the future. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Todd and Audra for sharing their insights with me for this week’s episode. Until next time!AntonyLinks and Resources:Grow My Salon Business Website | Facebook | InstagramColor Pop SalonsWebsite | Facebook | InstagramTodd Wise Instagram Audra WiseInstagram

No matter where you live in the world, if there is one phrase that I’m sure you’re as tired of hearing as I am, it’s: ‘Unprecedented times.’But, without doubt, the last couple of years have been tough for most people. We have been tested physically, financially and emotionally in our businesses and in our personal lives as a result of the drastic changes that have been thrust upon us.Today is ‘Part 1’ of a two-part series focusing on what I am calling ‘comeback stories.’ I will be talking to two couples who have battled adversities and come out the other end in good shape! We can all learn from their resilience, willpower, strength, and courage. Henry Monreal and Liz Salcedo from Salon Ink in San Diego are my guests today. I spoke to them at the beginning of COVID and now, two years on, they have had a great turnaround in their business.In today’s podcast we will discuss:Their business journey and how they have bounced back post COVIDDealing with major health challengesFinding balance in both personal and business commitments…And lots more!In this Episode:[04:17] The traumatic moment that took place in Liz and Henry lives in May 2019.[10:11] What the initial COVID period looked like for Henry and Liz’s business, Salon Ink. [12:16] The philosophy that has kept Liz and Henry going through the tough times. [13:46] How Henry and Liz have rebuilt Salon Ink.[18:36] Passion that Liz and Henry feel towards their work. [20:30] Motivation behind Salon Ink’s large retail section, and the benefits it has brought to the business.[24:14] Why Henry and Liz have incorporated a large degree of flexibility into their business model.[25:09] An important lesson that Liz and Henry learned during the pandemic. [21:21] 30: the number of weekly hours worked by 60% of US hairdressers. [28:16] The mindset that Henry and Liz’s employees have towards their work. [29:43] Potential that lies in the salon industry, using Liz and Henry’s life as an example. [31:31] Henry shares what his experiences over the past few years have taught him.[33:08] Some of Liz’s key learnings, and what she believes to be her purpose in life. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Liz and Henry for sharing their story with me for this week’s episode. Until next time! AntonyLinks and Resources:Grow My Salon Business Website | Facebook | Instagram Salon InkWebsite | Instagram | Twitter | Facebook | TikTok

Good ideas can, and do, come from anywhere. An easy trap to fall into is thinking that it’s only big salons with big budgets and celebrity owners that set the trends when it comes to new business-building ideas. But that’s simply not the case. My guest today is a salon owner who is living proof that no matter how small your town is, you can do big things!Lisa Carr is the innovative and passionate owner of the Bad Hair Day (BHD) salon in Tecumseh, a town in Michigan in the United States with a population of 8,500!In today’s podcast we discuss:How the BHD salon has grown 37% since Covid How Lisa has introduced greater flexibility for her team into her business modelHer innovative approach to marketing and not being afraid to reinvent the way business is done.And lots more!In This Episode:[4:04] Why the changes that came about because of the Covid-19 pandemic were a blessing in disguise for Lisa’s salon business, Bad Hair Day (BHD).[8:52] Factors that Lisa attributes to the fact that her business grew by 37% in 2020.[13:16] The pivotal point that Lisa reached after her first 8 years as a salon owner.[17:34] Lisa explains the process she went through to systematize and grow her salon after she decided she was no longer going to work behind the chair.[22:33] Why Lisa opted for three salon directors rather than one salon manager.[24:02] How Lisa’s decision to stop working behind the chair affected the profitability of her salon.[26:49] The staff compliment at BHD, and the ideal number of money-producing staff members Lisa would like to have.[29:43] Words of wisdom from Lisa: You don’t have to be in debt to have a great business (and how she has managed to achieve this).[30:40] The valuable lesson Lisa learned when she took up position behind the chair again for a brief period.[32:06] Lisa explains the philosophy she lives by: Earn the Right (and the other two elements which she sees as essential to running a successful business).[34:50] Changes that Lisa incorporated into her salon after conducting an anonymous staff survey.[38:25] Examples of the personal development training that Lisa does with her staff.[43:25] Where Lisa’s drive to continuously reinvent her business comes from, and the advantages of having a salon business in a small town like Tecumseh.[46:58] Lisa’s approach to advertising.[52:07] The percentage of total revenue at BDH that comes from retail, the award that they won recently, and Lisa’s approach to motivating her team to sell retail products.Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Lisa for sharing her insights with me for this week’s episode. Until next time!AntonyLinks and Resources:Grow My Salon Business Website | Facebook | InstagramBad Hair Day SalonWebsite | Instagram Lisa CarrLinkedIn | Instagram

“Whatever the question, the answer is always education.”Don’t be put off by the title of this episode: regardless of who you are, what age you are, or what stage of your career you are at, you are about to learn something important. Do not make the mistake of thinking that this is just for women, or just for women of a certain age, because it’s for everyone! Over 80% of the salon industry is made up of women. So, if you’re a man, it’s highly likely that you will have female team members and/or female clientele, which makes this episode very relevant to you.My guest on today's Podcast is Catherine O’Keeffe. She has a business called ‘Wellness Warrior’ and she is Ireland's first menopause coach.In today’s podcast we will discuss:The difference between perimenopause and menopauseDealing with the symptoms of menopauseThe impact that menopause can have on morale, productivity and retentionHow menopause affects hair…And lots more!For full show notes, links and resources mentioned in this episode visit: https://growmysalonbusiness.com/podcast/145/Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I've had a few questions recently from listeners regarding inflation, the looming recession, how they are impacting the hairdressing industry, and what I believe salons should be doing to counteract it.In this episode, I dive in and explore what the implications are for the salon industry (and for small businesses in general) as many countries experience the worst inflation in over 40 years… To say it’s new territory for many business owners is an understatement!The 3 main topics that I cover in this podcast are:What are the lessons we have (hopefully) learned from Covid?The importance of understanding where you and your business are from a financial perspective at any point in time.How do we, as small business owners, navigate the financial road ahead?For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/144/Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

My guest on today’s Podcast is London based hairdresser and owner of a 5 strong salon group and academy Gina Conway.Originally from California, she has been based in London for the last 20 plus years and has built up a great reputation as one of London's leading salons.Gina is passionate about delivering a five-star level of service and is widely known not just for doing great hair but also for her total commitment to sustainably and the ethical side of hairdressing.In the process, she has built up a considerable business and a reputation to match… and she’s just getting started.In today’s episode we discuss:Balancing the demands of life as an owner of 5 salons, a wife, mother and finding time for everything else.Sustainability in salons today.Creating a team and culture where people want to come to work.The customer service journey.Growing a team and successful expansion.And lot's more!In this Episode:[03:30] Gina also has a fashion degree and became interested in entrepreneurship. [03:39] She moved to London 21 years ago and worked at John Frieda. [04:04] Gina wanted to bring California sunshine to London and create a team and culture where people would want to come to work. [05:08] Yes, it was love that brought Gina to London. One husband and three children later, and she's still here![08:21] We talk about what the industry can learn from different areas. [10:02] Gina accomplishes so much. She is constantly innovating. She is so passionate about what she does, it doesn't feel like work.[12:57] Being in your zone is like meditation. The mindful hairdresser allows hairdressers to be in the flow and create mindful haircuts. It's communication in a deep creative space for clients. [15:27] Gina has three salons in London. She collaborated with a friend to consolidate marketing and now all of the salons are called Gina Conway.[16:47] They also have an apprenticeship program where they train about 20 hairdressing students. [17:19] She has a staff of around 100 people.[19:17] Gina shares how John Frieda let her go when she talked about opening her own salon. Her new salon was empty, so she filled it with art. [20:56] Gina built her customer service reputation in the industry by giving every customer the platinum treatment.[24:51] Gina and her partner want to franchise sustainable salons and help other entrepreneurs.[26:28] Look at your products. Are they using sustainable materials? Look at plastics and bottles. Look at energy and recycling. Consider everything that you purchase. Reuse and refuse, if you can. Think holistically about everything including water use. [30:12] The green fee is included in the price of the haircuts. This is who we are and what we do. We also plant a tree for each client.[34:28] Gina talks about the importance of having a strong culture and teaching the team the why and the values from the start.[41:19] Generational changes include focusing on mental health and supporting students in making up for lost time. Stability, security, and finding a career path is also so important. [49:34] A good salon should be generating between 12% and 15% with a goal of 20% in retail. [56:42] Gina is constantly innovating and improving. She's all about momentum.Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Gina for sharing her insights with me for this week’s episode. Until next time! AntonyLinks and Resources:Grow My Salon Business Website | Facebook | InstagramGina ConwayWebsite | Instagram | Twitter | Facebook | YouTube | PinterestAvedaWebsiteJohn Paul Mitchell SystemsWebsite | Instagram | Twitter | Facebook | YouTube | PinterestGreen Salon CollectiveWebsite

Today, the need to highlight environmental and social initiatives is more pertinent than ever. Unfortunately, those causes and everything they represent are often drowned out by the latest headline of the day. However, the increased level of social and environmental awareness and urgency isn’t about to go away. In fact, these issues are only becoming more and more pressing. So, we all need to ‘own’ our contribution and stop waiting for someone else to fix our problems. My guest on today's Podcast is Mara Gourdine, the Global Culture Ambassador at John Paul Mitchell Systems. Behind that impressive title, Mara is very much involved in the corporate side of directing and contributing to making change happen.In my conversation with Mara today my objective is to keep coming back to how salon owners and stylists can adapt what a big business does and integrate those ideas into their own businesses.In today’s podcast we will discuss:What Mara’s day-to-day job consists ofThe wider responsibilities of businesses todayThe importance of greater diversity and inclusivity in every businessHow salons can include the wider community in more local environmental and social initiatives…And lots more!In this Episode:[03:22] What it means to be a Global Culture Ambassador.[05:56] Mara shares the story of how she became the Global Culture Ambassador at John Paul Mitchell Systems, and what this role entails. [14:48] The link between a company’s internal culture and its external impact. [17:26] A Walk on Water; what this organization does and how John Paul Mitchell Systems became involved with them. [25:05] Mara’s racial lineage, and the influence that this has had on her life. [26:23] The global movement that was sparked by the death of George Floyd, and how John Paul Mitchell Systems responded to it. [32:11] A valuable lesson that Mara learned from her mom about equity and inclusion. [33:08] Perspectives to be gained from listening to the stories of people who are different from you.[34:22] The importance of imagery and education when it comes to enhancing the inclusivity of your salon. [38:22] Mara’s approach to onboarding employees at John Paul Mitchell Systems, and how it differs from her own experience of joining the company. [43:55] Encouragement from Mara to share your joys and passions with others and to look after your mental and physical health. [47:47] The key to building a compassionate company culture, and examples of how John Paul Mitchell Studios has done this.[50:26] Why Mara doesn’t use social media.Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! Special thanks to Mara for sharing her insights with me for this week’s episode. Until next time!AntonyLinks and Resources:Grow My Salon Business Website | Facebook | InstagramMara GourdineLinkedInAngus MitchellInstagramJohn Paul Mitchell SystemsWebsite | Instagram | Twitter | Facebook | YouTube | PinterestPaul Mitchell SchoolsWebsite

There are many qualities to take into consideration if you are going to refer to a salon business as being one of the very 'best in the world’ and we would each have our own criteria to consider. When it comes to great leadership, a fantastic culture, excellent training, a real career path, great team retention, and consistently having 20% plus in retail and having a very profitable business, there are two salons that really stand out to me.The first one is JUUT Salons, whose owner, David Wagner, I interviewed on a previous episode. If you haven’t checked it out yet, go back and have a listen. The second is Van Michael Salon, and today I’m going to be speaking to Van Council, the founder and co-owner of this incredible business which sets the bar at a level that very few salons can come close to! In today’s podcast we will discuss:Adapting your business model to the timesThe importance of standards, training, systems and exceptional serviceLessons in leadership… And lots more!In this Episode:[04:36] What drew Van to hairdressing, and an overview of his +45 year career in the salon industry (and his experience working in construction).[13:01] Valuable lessons that Van learnt during the time he spent living in London.[16:37] Van explains what motivated him to open his own business, Van Michael Salon. [20:44] Growth that Van Michael Salon has experienced over the years. [25:05] What Van wishes he had known when he co-founded Van Michael Salon.[27:08] Key elements which have resulted in the very successful expansion of Van Michael Salon. [34:48] Examples of the effort that Van puts in to make his salons stand out.[36:36] Unique features of the Van Michael Salon call centre.[41:24] Skills that Van drew on when he was working behind the chair, which he is now teaching to his staff. [43:31] Van’s thoughts on why Atlanta has a particularly strong salon based business culture in comparison to other areas.[45:59] How Van branched his business out into Japan, and lessons from there that he has brought back to his American based salons. [51:49] Changes that Van is working into his business model.[59:54] An overview of the two-year training program that Van takes new employees through, and the philosophy that he instils in them during this time.[1:10:32] The level system at Van Michael Salon.[1:13:48] Metrics that Van aims to maintain in his salons (and goals that he has for the future).[1:20:15] Van’s approach to creating a healthy company culture, his biggest strength as a leader, and advice for hiring employees. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Van for sharing their insights with me for this week’s episode. Until next time!AntonyLinks and Resources:Grow My Salon Business Website | Facebook | InstagramVan Michael SalonWebsite | Instagram | Twitter | FacebookVan Michael StudioInstagramVan CouncilInstagram

“Build it and they will come” is a line from the 1989 movie ‘Field of Dreams’. Unfortunately, it is a strategy that many salon owners use when opening up a new salon only to find that Hollywood movies don’t necessarily reflect business reality.In today's podcast episode, I am answering two questions from our listeners. In answering their questions I will be explaining why “build it and they will come” is not an effective strategy for starting and growing a business.The first question is from Sandy in Birmingham who asks…“I opened my salon 4 years ago and I am finding it hard to grow. It's a beautiful space to work in, I have 3 staff members, [two stylists and an assistant] I'm great at doing hair, I'm always fully booked and I generate most of the revenue myself working 5 ½ days a week behind the chair. But despite that the business just won't grow so what should I do?”The second question is from Steve in Florida who asks…“I heard you say on one of your YouTube videos that salon owners shouldn’t employ a manager. So, can you talk about why I shouldn’t employ a manager on your podcast? Because honestly I can’t do this by myself, so I need a manager to help me”. Listen to this week's episode to hear my answers! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/140/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/ Free Management MasterclassOn May 23rd I will be presenting a free online ‘Salon Management Masterclass’. If you would like to register for this 1-hour online masterclass Click here for times in your area and to register. Free DownloadI have put together another freebie just for you! The Salon Management Checklist allows you to mark off what you currently have in place in your business so that you can identify where there are opportunities for you to improve.Click here to download the Salon Management Checklist.

All the changes that have taken place over the past two years have forced many of us to rethink our work/life balance, and have brought issues around mental health and burnout into greater focus. My guest today is Ashleigh Hodges, a young woman who has built up a well-deserved reputation in the UK hairdressing industry, not only for being very talented at doing hair but also for being an exceptionally nice person in the process.In today’s podcast we discuss:- The imbalance of representation of women in the industry - Mental health and dealing with burnout- The secret to being successful…And lots more! In this Episode: [03:03] The many professional hats that Ashleigh wears. [05:38] An explanation of what the Fellowship for British Hairdressing is, and what Ashleigh’s role as its chancellor entails. [09:24] How HAIRDOTCOM Art Team came into being, and what their offerings include.[14:36] The process Ashleigh went through to make her life more sustainable. [19:54] Similarities and differences between the business models of the two salons she works at. [21:54] Why Ashleigh believes the salon suite model has become so popular. [27:18] Ashleigh shares her thoughts on the gender inequalities that are still prevalent in our society, and how they are shifting. [32:17] Challenges that Ashleigh has faced as a woman in the hairdressing industry, and the work that she is doing to eliminate these hurdles. [43:41] Burnout that Ashleigh experienced, and the mental health journey that this catalyzed for her. [46:04] The choice that each of us have to make everyday with regard to our mental health. [48:01] How Ashleigh has changed her life over the past few years. [50:03] Factors that contributed to the mental breakdown that Ashleigh experienced.[53:37] Some of the biggest lessons that Ashleigh learned about herself since her breakdown. [56:05] Ashleigh’s relationship with social media. [1:00:45] Work hard and be nice; why Ashleigh sees these factors as the keys to success. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Ashleigh for sharing her insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | InstagramAshleigh Hodges LinkedIn | Instagram | FacebookFellowship for British HairdressingWebsite | InstagramHAIRDOTCOM Art TeamWebsite | Instagram

My guests on today's Podcast are returning guests to the show: Filipe Santos and David Brodsky, who are New Jersey based Salon owners. In the previous conversation I had with them, we talked about their growing salon business and the success of their business model. If you didn’t catch that episode, it’s number 112, so you can go back and check it out.During the episode, Filipe and David spoke about how they first met in recovery, and on the back of that comment, we decided it would be a great idea to devote an episode to talk about their journey with addiction. This episode is their story, it’s a very personal story full of laughs and honesty and a genuine love of life and of each other. Their journey is an inspiring example of what’s possible, and if it helps just one person, then we have achieved what we set out to. In this episode we discuss:Their journey into drugs as teenagersDefining moments on their journeyThe turning points where they knew they had to change …The importance of the narcotics anonymous support And lots more! In this Episode:[04:20] Growth that David and Filipe’s business has experienced since our previous conversation. [09:58] David explains why he and Filipe have chosen to tell their story of addiction on a public platform like this podcast.[11:54] What drove David and Filipe to the world of drugs, and how their problem with addiction escalated over the years. [21:41] The disease of addiction; what this concept looks like in practice. [24:31] Prevalence of drugs in the service industry, and some reasons why this could be the case. [29:46] Circumstances under which Filipe’s son came into the world. [35:08] The lowest point in David’s life, and why he and Filipe now have a zero-tolerance policy for all addictive substances. [40:43] Why it is so important to have a support system and to stay away from temptations as a recovering drug addict.[42:29] How Filipe felt during the few years before he got clean, and how that contrasts with how he feels now.[51:53] David explains what the very difficult process of coming clean was like for him.[58:26] Why Filipe agrees with the legalisation or decriminalisation of weed. [1:02:01] Discretion that David and Filipe exercise when it comes to hiring staff for their salons, and the support and resources that they provide to employees who are struggling with addiction.. [1:15:05] How the sharing of their story has had positive impacts on David and Filipe’s businesses.[1:17:48] The near jail experience Filipe had after getting clean.[1:24:17] Why David and Filipe wouldn’t change any part of their history. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to David and Filipe for sharing their story with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram | Episode 112Filipe SantosInstagram David BrodskyInstagram | Website Gang Gang EDUWebsite

Like many of you, I will sometimes spend time scrolling through Instagram and occasionally a salon design will stop me in my tracks… This is the case with Salon Ruggeri based in NYC. Every time I see an image they have posted, it’s always of a beautifully put together and very stylish salon space that breaks the cookie-cutter salon design mould and gives you a peek into the world and the style of the salon owners. It always makes me want to just go and hang out there because I know it will be a great experience and a luxury treat for the senses, as well as great hair! So my guest on today's Podcast is Greg Ruggeri and his husband Craig Longhurst from Salon Ruggeri in New York. In this episode we discuss:The client experienceThe importance of attention to detailThe meaning of style And so much more! In this Episode: [02:39] A brief overview of what Greg and Craig’s joint journey in the salon industry has looked like to date. [04:05] Greg shares what motivated him to become a hairdresser while he was still in school. [09:14] How Craig and Greg made their first salon, which was based in Sydney, stand out.[11:32] Factors which drove Greg and Craig to move from Sydney to New York in 2010. [18:41] Creative methods that Craig and Greg used to build up their client base in New York. [24:40] The award Greg received during his first year in New York, and the growth that Salon Ruggeri experienced over the months that followed. [30:23] Why Greg chose to bring injectables into the salon. [33:31] Craig’s approach to designing a salon.[39:42] Why everything in Greg and Craig’s third salon was for sale.[42:13] The look and feel of the current Salon Ruggeri space. [45:12] Greg explains why he decided to further his trichology education when the COVID-19 pandemic began.[49:52] Emotional unloading that commonly occurs in a salon setting, and how Greg has gone the extra mile to provide his clients with support. [53:22] Mixed feelings that Greg has towards social media. [56:35] How Craig and Greg define style. [59:08] Greg and Craig share their thoughts on the salon suite model. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Greg and Craig for sharing their story with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Salon Ruggeri Website | Facebook | Instagram

Many people open a salon with a dream to grow it into a big business. Unfortunately, only very few achieve that dream. In today's hairdressing industry there has been a growth in the independent stylist. The salon suite, The booth renter. The freelancer. The business unit of 1. But that business model certainly isn’t for everyone.You can still build a brand, create a career path, and offer training and benefits and an amazing workplace culture that gives people a place to belong that is bigger than just them.My guest on today's podcast has done that and so much more. He is David Wagner; hair stylist, artist, entrepreneur, educator, author and founder and owner of JUUT Salons. In today’s episode we discuss:What it takes to build a successful salon brandThe meaning of being a ‘day maker’Creating salon culture The Covid impact … And so much more! In this Episode:[03:13] David shares an overview of his journey from one of the very first Horst Rechelbacher scholars to the founder and CEO of Juut Salonspa.[12:45] How David transformed a last-place salon into a first-place salon. [15:02] The serendipitous moment that David decided to open his own salon, and the growth that his business experienced in its first 3 years.[17:05] Why David recommends either having one salon or more than two, and growing through acquisition rather than building from the ground up. [23:34] The key to successfully running salons across multiple states. [27:24] David shares the experiences which inspired Daymaker Movement, and his book, Life As a Daymaker.[36:36] What David has learned about the value that the hairdressing professional brings to people’s lives. [41:22] How David created (and maintains) a thriving employee-based culture in his salons. [55:03] Why David refers to his salons as a collection rather than a chain. [57:14] The percentage of revenue that David considers to be a good profit (and why this has gone down over time).[1:01:11] David’s suggestion for measuring retail sales. [1:04:10] An overview of the payment structure at Juut. [1:06:05] David shares his thoughts on the evolution of the salon suite model. [1:09:57] The impact that the Covid-19 pandemic has had on David’s business.[1:14:44] What David believes to be his greatest strengths, the lesson that he would like to pass onto future generations of hair stylists, and what he wishes he was better at.[1:21:43] Traits that David believes make for a good leader. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to David for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramJuut SalonspaWebsite | Instagram | FacebookDavid Wagner LinkedIn | InstagramDaymaker MovementWebsite | Facebook | Twitter | PodcastLife As a Daymaker Book

Every relationship that you develop with a client starts with a consultation, and there are many different ways a consultation can be done. I know hairdressers that take up to 30 minutes to do an in-depth thorough consultation, while others say something like, “So what are we doing today?” to a fully gowned-up client with dripping wet hair a split second before they start cutting. The way you begin your consultations (with both new and returning clients) either opens up possibilities and opportunities, or it shuts them down. Tune in today to hear my advice on how to conduct a very important part of your business! In this Episode: [03:32] Some of the many variables that are at play during a consultation.[05:42] How you should approach situations where you are running late, and how to approach situations where your client is running late.[06:45] Why your personal appearance matters during a consultation session.[07:25] The enormous power of a smile and good manners.[11:38] How you can use body language and eye contact to make clients feel more comfortable.[13:18] A general question to help you improve the question that you ask at the beginning of a consultation.[17:23] Examples of questions that I would and would not recommend asking a new client during a consultation.[22:10] The importance of listening to your clients, and being honest with them. [25:14] Why I suggest avoiding technical jargon, and some approaches you can use to get your point across instead.[26:13] How to handle consultations with returning clients. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Super Stylist Book

My guest on today's Podcast is Jason Crozier, salon stylist, editorial stylist and the founder and Director of CrozNest Creative Agency in London. CrozNest helps salon businesses gain traction by providing digital marketing services and curated content packages for social media.On this episode we discuss:The benefits of using some curated content on your Instagram feedThe relevance of trend reportsThe ever-evolving role of social media in your business And lots more! In this Episode:[02:56] Jason shares where his journey as a creative professional began, and how his career has evolved over the years.[12:39] How Jason’s digital agency, CrozNest, has been bridging the gap between hairdressing and fashion for the past 11 years.[15:35] What CrozNest’s curated content packages consist of, and how they elevate the social media platforms of the salon and fashion businesses that utilize them. [18:20] Jason explains how he and his team create their content packages.[27:55] The different package options that CrozNest offers to their clients, and the costs associated with each one.[31:53] Social media platforms that CrozNest’s packages are geared towards.[33:48] Changes to their business model that CrozNest is in the process of implementing.[35:19] How CrozNest makes sure that their content is relevant across the world.[37:41] Value that the CrozNest’s social media content planner (which can be downloaded for free from their website) provides to salon and fashion businesses.[39:24] What you can expect to learn from the trend reports (another free downloadable resource) that CrozNest releases seasonally. [45:30] How to make your salon’s Instagram profile stand out from the rest. [49:34] Jason’s recommendations for managing a business Instagram account. [52:21] Advice on writing copy for Instagram, Facebook, LinkedIn and Twitter. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jason for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | Instagram CrozNest Creative AgencyWebsite | Instagram | Facebook | LinkedIn | Linktree Jason CrozierInstagram | LinkedIn

I always think it’s important to dream. To want a better life for yourself and your family and importantly to have the courage and the grit to step into the unknown and see where it leads you. My guest on today's Podcast is one such person, her name is Sally Rogerson and her hairdressing journey started out in a small town in the north of England and after a fascinating and varied career 30 years later she is the proud owner of SR Academy which is a hairdressing education company based in Scottsdale Arizona. In today’s episode we discuss:Sally's hairdressing journey and the lessons she’s learnt along the way.Life-changing moments… and…How education is changingAnd lots more! In this Episode:[00:55] Learn about my next guest, Sally Rogerson. [02:11] Sally shares a bit about her backstory and how she got involved in hair. [05:02] Does she miss anything about her younger years? [05:53] Was she always focused on the education piece? [07:03] What was the transition from London to L.A. like? [08:29] Has she ever considered having a salon of her own? [09:34] Was there one particular moment that pushed her to create her education business? [14:20] Where does her comfort with change come from? [17:55] Sally retells a story from her early days in the United States. [21:37] Why Scottsdale? [24:59] Learn about SR Academy. [28:20] What is it that makes a good teacher in cosmetology? [32:47] How can you tell if someone will be a good hairdresser? [34:53] The ways her view of fashion and cosmetology has changed through the years. [38:44] How social media has impacted her business and career. [42:16] What influence has social media had on education overall?[44:51] In what ways will the switch toward freelancing change the education space? [50:25] Sally’s insights on apprenticeship versus beauty school. [55:55] One of the biggest struggles in the industry is that people finish school and then quit the work. [56:46] Why Sally wishes she was better at the business part. [58:42] Connect with Sally. [59:56] Sally’s final words for everyone in the industry. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Sally for sharing her insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramSally RogersonWebsite | Instagram | Facebook | Twitter | Email SR AcademyWebsite | Instagram Thrive Sessions Hair Show

Many hairdressers aspire to be educators. And over the last few years, due to the rapid growth in social media, and more recently with a little help from Covid, there has been an explosion of people jumping online and getting into the educator space.Some of them are obviously a lot better than others. So, what is it that sets educators apart? And what are the skills and mindset that a salon stylist needs to develop if they want to succeed as an educator? My guest on today's Podcast is Chris Moody; hairdresser and educators’ educator. In today’s podcast we discuss:What makes a good teacherThe biggest mistake that educators makeHow education is changingHow we need to ‘learn to learn’ in the online space… And lots more! In this Episode: [02:33] Chris’s two different roles within the salon industry. [04:28] Reasons that Chris loves working behind the chair, which he has been doing since he was 16 years old. [07:55] Where Chris’s interest in becoming an educator originated, and what his journey in this field has looked like to date. [13:06] Chris’s thoughts on the evolution in online education that has taken place since the pandemic began.[16:38] How to determine whether a teacher has been successful in educating their students. [18:08] An explanation of what ChrisCamp is, and what you can expect to learn as an attendee.[19:36] The biggest mistake that educators make, according to Chris. [22:33] Some of the key characteristics that make a great teacher. [26:51] Pros and cons of using social media for educational purposes. [31:26] What Chris believes education is going to look like in the future. [35:00] Strategies to make online sessions more immersive and enjoyable for participants. [42:29] Chris’s biggest frustrations with his fellow educators. [45:09] Examples of how to alter your teaching approach to suit different generations of students, and three things that you should make clear to your students before any lesson.[47:38] Impacts of social media on the education sector. [49:18] A concern that Chris has about the increase of independent salons. [51:27] What Chris wishes he was better at, and the self improvement work he is currently doing. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Chris for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | InstagramChris MoodyWebsite | Instagram | Facebook | Twitter | TikTok ChrisCampWebsite

In today’s episode I am going to be answering a question which was asked by a listener; “How can I get my team to talk about and recommend professional take-home products to their clients?” I have a complete module on this very topic in my online Super Stylist course so I will be drawing from that content in this episode. The focus will be on highlighting the typical objections that hairdressers have about recommending retail products to clients, and how salon owners can deal with these. In today’s podcast we will discuss:Whose job is it to recommend take-home products?What are the 14 main objections that hairstylists typically have?What are the biggest fears stylists have when recommending take home? And lots more! In this Episode:[01:34] The ineffective approach that many salon owners use when trying to get their hairdressers to recommend take-home products. [03:28] Why a full hairdressing service offering should include product recommendations. [05:52] Profitability of the retail side of a salon. [10:14] Learning that is required in order for hairdressers to be able to confidently recommend take-home products.[11:47] Experiences which can deter hairdressers from recommending products, and advice for any hairdressers listening who have had these experiences. [12:57] The number one reason (probably) that hairdressers don’t recommend retail products to customers.[13:51] How to enhance your product knowledge as a hairdresser. [14:50] The mindset shift that is required for some hairdressers to begin recommending products. [16:43] Being a helpful professional versus a pushy salesperson. [19:33] How a salon’s culture influences a hairdressers’ level of comfort when it comes to recommending retail products. [21:17] Why it should make no difference to you, as a hairdresser, whether you are paid a commission for take-home sales or not.[23:16] Reasons that the continuous growth of online sales shouldn’t prevent hairdressers from recommending take-home products to clients. [25:36] Why, “I don’t have time,” is not a valid excuse for not recommending retail products.[26:58] A common fear that hairdressers have around recommending products, and suggestions for how to overcome it.[31:52] Why you shouldn’t make assumptions about how much your clients will be willing to pay for retail products. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | Instagram

I am frequently asked questions about salon pricing and so I recently did a podcast episode where I spoke on the pricing of salon services (it was episode 127 if you haven’t already checked it out). Today's episode is also about pricing, and I have not one but two guests on the show. They are husband and wife, Mick and Kylie Dwyer, who are former salon owners and educators. They have written a book, and developed an app and an online course all on the topic of pricing! So in this episode, we are going to go much deeper into the pricing issue In today’s episode we discuss:How to price your salon servicesThe challenges that hairdressers have when it comes to raising pricesProfit margins in salons today… And lots more! In this Episode: [02:00] An overview of the careers of today’s husband and wife team, Kylie and Mick Dwyer.[04:07] Mick explains what inspired him to write his book, Pricing Your Services, what the writing process looked like, and what you can expect to learn from reading it. [10:44] The app and online course that Kylie and Mick developed which focuses on helping people price their services. [16:53] What Mick sees as the biggest mistake that people make when deciding on their prices (and some other, secondary mistakes). [21:15] Why the size and shape of your business is irrelevant when it comes to pricing your services.[24:51] The average profit margin of the majority of salons.[26:51] Salon characteristics that Mick has recognized as being responsible for an above average profit margin. [29:51] Why Mick thinks it’s a good idea to treat the retail side of your salon business as a separate entity. [31:06] Mick explains the concept that he refers to as ‘seat time.’[35:36] Pricing by gender; Mick’s opinion on this approach. [38:40] The tiered pricing strategy that Kylie and Mick advocate for. [43:23] Why Mick recommends that salon owners implement regular, small price increases. [47:08] Advice for dealing with rising inflation as a salon owner.[54:01] Snipt; Kylie and Mick’s exciting new app which is going to launch in early May! Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Kylie and Mick for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Elite Hair EducationWebsite | Instagram | Facebook Pricing Your ServicesWebsite

These are interesting and exciting times we are living in, and I’m not just talking about the last two years. The changes that are happening with consumer and employee expectations, lifestyle, technology and how people today want to live their lives today impacts on every area of what we do. And in the hair and beauty business, I find that exciting as I see salon owners reinventing their business and questioning; what is the salon of the future? What role do salons have in the community today? And most importantly where are the opportunities?On today's podcast, we are talking to Benjamin Jay, co-owner of The Hair Loft salons and the With Love Collective in Chicago.In this episode we will discuss:The changing role of the hair salon in the communityCreating a salon that also serves as an event space, a bar, a retail environment and a salon… And lots more! In this Episode: [02:48] Ben shares a brief overview of his professional background, and what the past two years have looked like for him and his salons. [05:40] An explanation of the With Love Collective concept which Ben has recently incorporated into his business. [08:44] How the COVID-19 pandemic exposed the vulnerability of salon owners. [10:38] Examples of the wide range of products that you can expect to find on the With Love Collective website, and Ben’s approach to curating this collection. [14:18] Different retail relationships that the With Love Collective has with its stockists. [18:23] How Ben creates a sense of community within and around his salons. [20:53] Inspiration behind the name, With Love Collective.[22:56] What Ben has found beneficial about having two different salon brands i.e. With Love Collective and The Hair Loft. [24:24] Ben’s experience as the second generation running The Hair Loft. [26:26] How Ben’s social media-related goals have changed over time and the importance of this marketing method to his salons. [28:36] Responses from clients that Ben has received regarding the changes he has made over the past few years. [29:21] What Ben is going to emphasize during phase two of rolling out the brand changes he has made.[33:07] Ben’s thoughts on how to defend traditional salons. [33:50] Trends that Ben has noticed are taking place in the salon industry (and many other industries) at the moment.[35:18] How Ben makes sure that his team are not negatively impacted by the changes that have been implemented. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Ben for sharing his thoughts with me for this week’s episode. Until next time!Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramThe Hair Loft Website | Twitter | InstagramWith Love CollectiveWebsite | InstagramBen JayTwitter | Instagram

My guests on this episode have been on the show before. In fact, they were the very first guests I had, way back in March 2018! They are Robert and Mary Cromeans who have a salon business based in San Diego.Aside from our conversation in 2018 they were also part of a group podcast interview I did with them when Covid first reared its ugly head about two years ago… Two years is a long time in business, especially in today's world, and Robert and Mary have never been afraid to change their business, so it is interesting to see how their salons and their thinking has evolved since we last spoke…In this episode we discuss:How their salon business has changedWhat flexibility looks like for them and their team Positive things have come out of Covid for themAnd lots more!In this Episode:[04:15] What Robert and Mary’s lives looked like prior to the Covid-19 pandemic, and how they have drastically changed since. [12:20] Challenges that Robert and Mary have experienced recently with regard to staff turnover.[14:19] The training model which has been instituted at the Cromeans’ new salon, The Cutting Room, and how its first 6 weeks in business have been. [21:41] Culture that is being cultivated at The Cutting Room.[24:13] How Mary has elevated her game as a hairdresser, and the hands-on role that Robert plays in The Cutting Room. [27:44] Putting some numbers to the Great Resignation concept. [28:42] Flexibility that hairdressers are looking for, and how the Cromeans’ are adapting their salons to respond to these desires. [37:17] Why virtual consultations are so valuable (in and out of pandemic times). [40:40] Examples of how client requests have changed since the pandemic. [43:26] The deskless, cash free system that the Cromeans’ have adopted in their salons. [47:33] What hairdressers often don’t realize when they transition from being an employee to a freelancer. [48:57] “Fewer clients, more services;” why Mary and Robert have continued with this model, despite Covid restrictions being lifted. [54:20] The “Trifecta of Success” that the Cromeans’ aim to achieve in their salons. [56:00] Retail elements of Robert and Mary’s business. [58:18] Mary and Robert’s thoughts on at-home hairdressing services. [1:02:12] Salon Scale; how it works and why it’s a must-have! Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Robert and Mary for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramMary Cromeans InstagramRobert CromeansInstagram | FacebookSalonsA Robert Cromeans Salon | The Cutting Room | Walk InSalon ScaleWebsite

I’m really lucky to have the opportunity to be able to have deep and insightful discussions with salon owners, and other people who have a vested interest in the salon industry. This year on the Grow My Salon Business Podcast, in every fourth episode I will be addressing a question sent in by a listener. For today’s podcast, I am answering a question posed by Louise (from Albuquerque), which was about how to price salon services. This question is relevant to all salon owners everywhere and I felt it would greatly benefit this audience, so tune in today to hear my thoughts on the topic!In this Episode:[01:38] A common strategy for pricing salon services, and the problem with this.[02:18] Why decisions around pricing need to be based on maths, not emotion. [03:07] The importance of understanding the difference between your profit and the salary that you pay yourself. [03:45] A hypothetical exercise where I run through how to cover a $500 000 overhead and make a 10% profit. [08:10] Examples of the numerous variables which have an impact on your service price. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | Instagram

My guest today is someone who I have had the pleasure of knowing for a very long time as we worked together for a number of years in the ‘80’s. After over 40 years of working for big brand names in the industry, he has now decided to go out on his own as a freelance educator, focused on the creative side of the industry.His name is Stephen Moody and he is well known to hairdressers everywhere as one of the industry’s great educators.In today’s podcast we discuss:Making courageous decisionsLessons from the barbershop industry Key factors that make for successful salonsHow Stephen empowers hairdressers… And lots more! In this Episode: [02:20] A rundown of what Stephen’s career in the hairdressing industry has looked like up until today. [04:56] The courageous decision Stephen made which shaped the rest of his life. [07:58] Why Stephen didn’t choose to open his own salon. [11:06] How Stephen felt about being a barber at first, and why he is so grateful for the experience. [16:47] The key to running a successful salon. [19:44] Stephen explains what drove him to transition from the management side to the creative side of the industry. [26:10] Examples of people in the salon industry whom Stephen has the utmost respect for. [30:15] Two key factors which, if implemented well, will create a thriving company culture. [34:34] How Stephen hopes to make a difference to the salon industry going forward. [44:15] Stephen’s strategy for educating hairdressers from afar. [49:38] What Stephen sees as his biggest strength. [50:27] How to stay relevant in the salon industry, according to Stephen. [52:13] One of the most valuable life lessons that Stephen has learned.[55:45] Inspirational last words of advice from Stephen! Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Stephen for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Stephen Moody Instagram | Facebook | Email

My guest on today's podcast is Susanne Post. Susanne is a hairdresser, salon owner and co-founder of ‘Shear Haven,’ an organisation whose purpose is to educate stylists and beauty professionals about the signs of domestic violence. Domestic violence is a pervasive issue across the world, and as a survivor of domestic violence herself, Susanne has made it her mission to ensure that other people don’t have to go through what she did. Domestic violence is often associated with shame, denial, and hopelessness, but by talking about it we can begin to destigmatize it, and that is exactly what we are going to do today. In this episode we discuss:What exactly is domestic violence and who does it affect?How do you recognise the signs of domestic violence?The impact that Covid has had on domestic violence.The free training program that is now available to hairdressers globally to help them recognise the issues around domestic violence. And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/125/ Thanks so much for joining me this week. If you have found this episode helpful, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

The fact that you are listening to this means that you are probably a salon owner and therefore could probably be loosely described as an entrepreneur. And if you are a regular listener, you’ve probably gathered that I love nothing more than a good entrepreneurial story where we get an insight and an understanding into the highs and lows of what it takes each of us on our unique journey to turn the dream into reality. Because when we share our dream and the journey we take, it gives others the inspiration and courage to pursue their dream too.My guest on this episode is Victoria Tarrant a hairdresser who has a dream to solve a problem that exists in every salon, and that is addressing the issue of colour wastage and everything surrounding that from the impact that has on salon profits to correct pricing of colour services, the environmental impact waste has and efficient inventory management. In this episode we discuss:What exactly is ‘SmartMix’?How it differs from competing brandsThe journey Victoria has taken to get it to the point it's at …And lots more!In this Episode:[02:40] Victoria shares the origins of her hairdressing career and an overview of what her journey has looked like since.[05:07] The issue that inspired Victoria’s app, SmartMix, and how her idea evolved over time. [09:00] Jerry Rihll; the influential role that he has played in the success of SmartMix. [14:40] Competition in the colour mixing space, and what makes SmartMix stand out.[18:23] How Victoria funded SmartMix, and the process she went through to develop the app. [23:36] Pushback that Victoria received from stylists when SmartMix was launched, and how the app won them over. [27:34] A rundown of how to use the SmartMix app. [34:15] The charitable element that Victoria hopes to link to SmartMix.[36:04] An experiment: the amount of colour waste that Victoria accumulated in the space of 38 weeks.[37:50] The reporting system that encourages stylists to use the SmartMix app, and what Victoria found to be the most powerful incentive. [41:23] How stylists access the SmartMix app, and the other systems that it is linked to. [45:41] Plans that Victoria has for the future of SmartMix. [48:51] Characteristics that Victoria has which have helped her succeed. [50:38] Two valuable pieces of advice from Victoria for any aspiring entrepreneurs. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Victoria for sharing her insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramPrecision Colour [SmartMix]Website | Facebook | InstagramVictoria’s Hair DesignWebsiteVictoria Tarrant LinkedIn

Have you ever wondered what it takes to build a 15 strong luxury brand salon group? My guest on today's Podcast has done exactly that. He is Oscar Cullinan founder of the Oscar Oscar salon group in Australia.Oscar has built up a very successful 15 strong luxury salon partnership group in Australia and more recently has started his own product line.Many people want to achieve what Oscar has but very few manage to. So, what does it take to go from one salon that was opened on a ‘whim’ to becoming a household name in the Australian Hairdressing Industry?The answer is ‘partnership’ and the Oscar Oscar group have created a successful partnership model that is a win for everyone. In this episode we discuss:Knowing when it’s time to expand The partnership business modelWhat it takes to create and culture and build a brandThe importance of leadership in the salon industryAnd lots more!In this Episode:[01:04] The Salon Management course you should be signing up for if you want to grow your salon business, and where you can do so. [02:53] Oscar shares what the first few years of his ‘vagabond’ journey in the salon industry consisted of.[04:46] How Oscar Oscar Salons has grown over the past 32 years, and what inspired the company name.[08:41] Factors that Oscar sees as the key to the success of a salon. [10:01] What motivated Oscar to expand his business and his advice for managing this process. [14:08] Benefits of the partnership business model that Oscar has chosen for his salons, and an explanation of how the model works. [20:26] Oscar shares his thoughts on how the salon industry is changing.[23:45] How to build a great team culture, from someone who is admired for having achieved that goal. [27:57] The approach that Oscar utilizes in order to ensure he is financially stable. [31:00] The size of the retail component of Oscar Oscar Salons. [36:26] Why Oscar likes to have multiple salons in one state.[37:36] How COVID-19 lockdowns in Australia have impacted Oscar Oscar Salons. [39:35] Oscar explains what his product line consists of, and what makes it stand out from the many others out there.[45:23] Lessons in leadership from Oscar. [47:44] Some of the mentors who have played a role in Oscar’s journey in the salon industry. [49:00] A rapid-fire round with Oscar: his greatest strength, what drives him, how he continually reinvents himself, the biggest life lesson he has learned, and what he wishes he was better at. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Oscar for sharing his story with me for this week’s episode. Until next time!Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramOscar Oscar SalonsWebsite | Facebook | Instagram | LinkedIn

I often reflect on how lucky I am to interview lots of great people on this podcast and to have in-depth conversations with such a diverse range of people that have a story to tell and often have a unique area of expertise to share. I’ve always said that it’s a great privilege that I have to be able to ask the guests that I have on this show the questions that I do and to get them to open up so that you the listener - and me, the host - can understand and learn something that perhaps we didn’t yet know.Often, the guests on the podcast will also mention the people that have mentored them, trained and inspired them, and that have managed them on their journey.For our listeners on their own journeys, these stories can inspire them to look at taking the next step in their professional careers. And for many, they may feel their next obvious step is to open a salon business of their own. Regardless of the career path we choose to take, it is a journey. And like all journeys where and when it starts, and what direction it takes and the opportunities along the way are what makes life exciting.Some of you will be nearer the beginning of your professional journey and some of you may be nearer the end. But regardless of where you are, there are always opportunities to grow and get better at what you do.At the beginning of every year, many of us have time to reflect on the past year and plan for opportunities for the coming year.Sometimes those plans and the questions we ask ourselves revolve around getting better at what we do as owners and managers, for other people those questions might be, “Is now the time to open your own salon?”So, in this episode I talk about:Questions around the subject of salon ownership or managementThe myths of salon ownershipWhat it takes to be a successful salon owner and managerAnd lots more!In this Episode: [02:50] An introduction to today’s topic: questions we may ask ourselves about salon ownership or management.[04:10] Antony discusses the misconceptions many believe when becoming a salon owner.[05:20] This is the reality about opening a business as the inevitable next step.[06:35] Does salon ownership give more freedom and time off?[08:31] These are the hidden bosses when you become your own boss.[09:16] Antony reveals whether salon owners make more money.[10:40] Cutting and colouring hair require completely different skills than running a business.[12:18] Continuing education in all areas of the salon business is critical for success.[13:28] The difference between being a leader and being a manager, according to Antony.[15:30] People are not born to be great managers. Management is a skill that is learned.[17:15] We learn how to be more successful with New Year’s Resolutions. [19:10] How to get the clarity, structure, support, strategy, assistance, and community needed to become the best manager and salon business owner possible. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Links and Resources:Grow My Salon BusinessWebsite | Facebook | Instagram

Gianni Scumaci was born into a hairdressing family, with a mother who was a hairdresser and a father who was a barber, the hairdressing 'gene' was in his blood right from the start.Living above the barbershop he was introduced into the world of hair as a young boy sweeping the floor and cutting hair from the age of ten.Today, Gianni is quite simply one of the very best haircutters there is.One of the things that make Gianni stand out is that not only is he good with his hands, he also has a great mind and is able to articulate and inspire hairdressers everywhere with his humility, enthusiasm and passion for the craft.In this episode we discuss:The importance of nurturing creativityThe number 1 ingredient when it comes to suitability.Why it's important to have pride in being a hairdresserAnd lots more!In this Episode:[01:45] An introduction to today’s guest: Gianni Scumaci.[04:43] How Gianni defines creativity and suitability.[07:25] Gianni explains why aesthetic suitability is of little interest to him.[09:47] What it means to “read between the lines” and “listen to what’s not being said,” according to Gianni.[12:30] Gianni reviews his process for teaching hairdressers how to give more effective consultations. [14:41] Learning to read someone while working with mannequin heads.[16:50] Teaching people with varying backgrounds and learning styles is like nurturing plants in a garden. [18:40] Here are a couple of takeaways salon owners can use to nurture the talent on their own teams.[20:20] Ruling by fear is not how Gianni managed his salon.[22:15] Gianni tells a story about a soiree that had everyone in the salon put their names in a hat, draw names, and do haircuts in the style of the names that were drawn.[24:50] How working under pressure nurtures Gianni’s own creativity. [27:35] Bringing out the best in a woman’s looks, in Gianni’s opinion. [30:15] The way a woman walks with a haircut is so much more different than how she looks with it. [31:41] We learn who inspires Gianni creatively. [34:22] Gianni discusses how the Italian aesthetic influences his work in fashion and beauty.[37:40] This is what Gianni learned as a hairdresser working in the editorial realm of the beauty industry.[39:54] What Gianni learned during his first ten years as a professional versus his second and third decades.[41:10] Why Gianni believes he’s always belonged with photographers.[43:45] Gianni reveals how he developed “his eye” as it applies to hair styling.[45:48] The importance of collaboration. [48:50] This is what it takes to be a good hairdresser, in Gianni’s perspective.[50:13] What Gianni learned out of the salon versus what he learned in the salon.[53:09] Gianni digs deep into how his technique evolved. [55:30] Gravitating to the people whose influence Gianni wants is key.[56:43] Antony talks about Gianni’s work as being balanced, soft, and beautiful. [57:54] Gianni touches on the importance of awards.[1:00:12] The importance of GS Online.[1:01:50] The origin of GS Online.[1:04:32] Gianni is passionate about the value of hairdressers in society. Here’s why.[1:06:37] Hairdressers fulfill a social function on a par with everyone else. [1:09:20] What it takes to be a successful hairdresser. [1:10:21] Antony wraps up the conversation. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Gianni Scamuci for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon BusinessWebsite | Facebook | Instagram Gianni ScumaciWebsite | Facebook | Instagram

A career in hairdressing means different things to different people. Although most of us start in the same place meaning after beauty school or an apprenticeship the next step is to be a stylist in a salon. For some people, they will then spend their entire career building up a loyal clientele and the great relationships and friendships that come with it. But for others, they move into different parts of the industry, whether it’s as an editorial stylist, or an educator or perhaps into the product side of the business… there are many opportunities should you wish to pursue them. My guest on today's Podcast is Mike Karg and although Mike started out on a traditional path he has worked in multiple roles from salon based stylist to platform artist to photographic work to being an educator and product developer. In today’s podcast we will discuss: The options that a hairdressing career gives you if you want to pursue them Why working in more than one salon has become a thingWhat it takes to develop your own scissor lineAnd lots more! In this Episode: [03:15] An overview of today’s guest, Mike Karg.[06:00] How Mike managed to start a career with a move to Los Angeles in the early 90s.[08:10] Mike’s decision to start working with photographers to build his portfolio and clientele. [10:30] How Mike hustled and grew his client base.[12:24] What made Mike leave Los Angeles to start again fresh in New York.[15:15] Balancing the pursuit of editorial photography in New York with independent work in salons.[17:47] Traveling between two places to support a career is becoming a thing today, but Mike was doing it years before the age of social media.[20:25] The practicalities of religiously traveling and living between two places, according to Mike.[22:38] The key to expanding work to six salons in the United States.[24:59] Scheduling appointments and proactive communications helped ensure clients knew when Mike was in town. [26:30] Mike describes what ignited his passion for platform work.[28:36] Advantages of dry haircutting, in Mike’s opinion. [30:20] What it takes to create a new line of scissors.[33:10] A brief history of the longevity of shears.[35:05] The innovative changes that Mike implemented in his shears to make them stand out from everything else on the market.[38:10] What are the biggest parts of Mike’s business?[39:15] The launch of PERFECT styling products.[41:46] Advice from Mike for anyone with ideas about inventing their own salon tools, methods, or products.[44:30] It’s not about coming in with a bang. It’s about coming in with something that’s really good that you really use and makes your life easier.[47:11] Mike explains why he never opened his own salon.[49:26] Mike and Antony discuss the wrong reasons to open a salon.[51:15] How COVID-19 has impacted Mike’s businesses, and what Mike sees as the future of education post-COVID.[53:22] Digital education is valuable, but Mike believes it will never replace in-person education.[55:00] Mike shares his thoughts on the changing business models we see in the industry today.[57:55] Mike reveals what he believes is his biggest strength and what he wishes he could do better.[1:00:10] How can people connect with Mike? Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast.I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Mike for sharing his insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon BusinessWebsite | Facebook | Instagram Mike KargWebsite | Facebook | Instagram

There is a well-trodden path of hairdressers who want to transition into being photographers, some of them succeed better than others, and you can see the obvious connection of wanting to capture the images on film and wanting to be in control of that. My guest on today's Podcast is Desmond Murray, who is not only an award-winning hairdresser but also a great photographer in his own right.In this episode we discuss:Making the transition from hair into photographyWhat photography has taught him about being a better hairstylistThe importance of hairdressing awards… andThe role that social media plays And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/119/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I was recently listening to a discussion about climate change and one of the presenters said something along the lines of “It is not possible to achieve the targets we have set in the time frame available.” And the other presenter said, “In 10 to 20 years’ time we will have technology and solutions that haven’t even been imagined today. And that is why these targets are realistic”. Now if you are wondering what that has to do with today’s podcast, the answer is absolutely nothing. Except that in 10-20 years’ time there will be jobs and career paths in our industry that haven’t even been imagined today. If you don’t believe me, just think of the jobs such as social media managers or influencers or App designers or SEO specialists. They are all jobs that have been invented in the last 20 years and are now in high demand. And that is the connection with my guests today. They are Annie Lerwill and Erin Short from ‘The Hair Nerds’ and they describe their business as ‘an alternative media agency’ that specialises in the hair and beauty space. I thoroughly enjoyed talking with them and I know you will enjoy the conversation too.In this episode we discuss:Creating career paths that didn’t exist beforeHow to work with social media agenciesThe relevance of FacebookThe importance of education… And lots more! In this Episode:[04:40] Inspiration behind Annie and Erin’s company, The Hair Nerds. [09:24] How The Hair Nerds has evolved over the years. [10:57] An explanation of the realm of alternative media, and how it can benefit creatives. [16:36] The different levels of social media management offered by The Hair Nerds. [19:35] Challenges that I have had with outsourcing my social media. [20:56] The importance of keeping the client fully involved in the social media content creation process.[22:10] What you should be looking for in a social media manager. [24:08] How social media platforms are evolving.[27:42] Why Annie decided to go back to school to get a graphic design degree. [30:58] Erin and Annie’s commitment to continuous education. [33:18] Value that the Facebook platform holds for professional beauty businesses. [40:32] A brief rundown of the online courses offered by The Hair Nerds. [42:46] Work being done by the charitable organizations that The Hair Nerds collaborate with. [49:40] Why Annie and Erin feel disappointed about the direction their industry is heading. [54:22] What it takes to master a craft.[57:02] Misperceptions about social media, and where the true power of these platforms lies. [1:01:01] Things that Erin, Annie and I are feeling inspired by right now. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!Special thanks to Annie and Erin for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources:Grow My Salon Business Website | Facebook | InstagramThe Hair NerdsWebsite | Instagram | FacebookThe Thirst ProjectWebsiteDresscode Project WebsiteGot a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I had successful salons for 14 years, and like every business, they had their ups and downs …but definitely far more good times than bad. The reality is that most businesses don’t last 14 years, so when you meet the owners of businesses that have survived and continue to grow and constantly reinvent for 56 years you know that there are some valuable lessons for the rest of us. My guests on today's Podcast are Jason and Joshua Miller whose parents, Janet and Charlie Miller, started the Charlie Miller salons in Edinburgh, Scotland 56 years ago. And those salons continue to flourish and reinvent to this day.In this episode we discuss:The key to business longevityCreating loyaltyEmbracing changeThe importance of giving backAnd lots more... In this Episode:[02:35] Jason and Joshua share what each of their salon industry journey’s have looked like, and what their current roles entail. [10:16] Two key ingredients that have kept the Charlie Miller salons going strong for 56 years. [12:31] What drew Joshua and Jason to join their parents’ salon, and the paths their own children have taken. [16:22] Culture and mindset that characterize the Charlie Miller salons.[19:57] The gift that Charlie Miller (Jason and Joshua’s dad) gave to the Dalai Lama. [23:35] Joshua and Jason’s belief in, and commitment to, education and training for hairdressers.[27:48] The “tour” that Charlie Miller employees go on in their third year, and the value that this has brought to the salons. [31:44] How Jason and Joshua have managed to successfully expand their business to five Edinburgh based salons. [38:14] Recent changes that Joshua and Jason have seen taking place in the salon industry, and what they hope to preserve from the past. [43:14] Differences between what motivated the older generation of hairdressers and what motivates the current one. [47:23] How the COVID-19 pandemic has affected the Charlie Miller salons. [52:25] Why Jason and Joshua don’t want to change their business model too much.[54:24] Charlie Miller salons’ long term collaboration with the Teenage Cancer Trust. [59:20] Where to find Charlie Miller salons online. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Jason and Joshua for sharing their insights with me for this week’s episode. Until next time! Antony Links and Resources: Grow My Salon Business Website | Facebook | Instagram Charlie MillerWebsite | Facebook | Twitter | Instagram | Instagram [Haircare] | Instagram [Artistic Team]

As we near the end of 2021, what are the questions that salon owners should be asking themselves?I am really lucky in that I get to interview lots of great people on the podcast and have in-depth conversations with salon owners and others who have a vested interest in the success of the hairdressing industry. As a result, it gives me an insight into what’s happening, not just at a local level, but also from a wider perspective, and that gives me the opportunity to observe business and social trends unfolding as they happen, and then bring them directly to you.So, today I want to talk a little about some of the changes I am seeing in the industry and what that means [or could mean] as well as the opportunities it creates for all of us… I think the best way to do that is for me to address 4 key questions. So in this episode, I am going to talk about…What impact has the last couple of years had on salon owners?What impact has the last couple of years had on the traditional business model?What impact are these changes having on the client?What impact are these changes having on salon staff?Join me in today's episode as I share my observations and set you up to think differently in order to be prepared for 2022 and beyondFor full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/116/Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

For some people, hairdressing is just a job. For others, it becomes a reflection of who they are and an avenue to channel their creativity, personality, and their passion. In other words, “It’s not just a job, it’s a way of life”. As a client when you meet someone who really loves their job you know that they bring something special with them. You might call it passion or pride but either way, it’s a deeper level of commitment to consistently give you their best.And as a hairdresser when you meet someone like that, it reminds you why you started in the first place.My guest on this episode is many times awarded hairdresser and salon owner Paul Stafford from ‘Stafford Hair’ in Belfast Northern Ireland. You will go a long way to find someone more open, honest and passionate, about his journey and the lessons he’s learned along the way. In this episode we discuss: How where you grow up influences your beauty aestheticThe meaning of styleDealing with bankruptcyThe importance of salons And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/115/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support!And finally, don’t forget to subscribe to the show to get automatic updates.Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

We are living in turbulent times and as we come out of covid the issue that is staring us all in the face is how we all need to change the way we live and work in order to stop climate change. My belief is that that is the biggest thing we will be dealing with during our lifetime. But I also believe that we can and will do it. I think that Covid has shown us that when the world has to react and change and find different ways of working and inventing new technology in the form of vaccines etc that we can. But it’s down to all of us to do our part.My guest on today's Podcast is Karine Jackson from ‘Karine Jackson Sustainable Hair’ in Covent Garden London and she is a great example of a salon owner at the forefront of change.In this episode we discuss:What is a sustainable salon?Is there a compromise using organic colour?How being ‘sustainable’ is a marketing message that can help grow your business And lots more!For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/114 Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

I talk to salon owners in multiple countries every week, and no matter where they are in the world, they all have lots in common. But if there’s one thing that unites them more than ever, it is the recruitment and retention of team members. And I’ll bet that didn’t surprise you at all. So that's what we are going to talk about today. My guest on today's episode is Stefanie Fox from Talent Match which is a recruitment and team building agency that specialises in the hair and beauty business. Stefanie brings a wealth of knowledge and insights into how salons can solve the recruitment issue and she does so in a really well informed and upbeat positive way. You are going to really enjoy listening to her. In today’s podcast we discuss:What the key things are that employees want from a job today.Why people change jobs.The importance of salon culture.Leadership.And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/113/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

With the array of guests that we feature on the podcast, I frequently speak about the fact that there is a lot of movement happening in the ever-evolving salon business model. I think that it’s important to remember, that it’s not a case of there being only ‘one way’ of running a business that is right, and everything else is wrong. But instead, to recognize that there are probably some business models and ways of working that are more suitable to you than others. And what might be right for you today may not always be right in the future. So it’s always good to have an open mind and understand how other salon owners are adapting the way they work and run their businesses.Business models don’t constantly evolve for the sake of it. They change as a result of pressures on the existing way of doing things. And if the existing way of doing things is no longer working, then you need to adapt what you are currently doing. My guests today on the podcast are Filipe Santos and David Brodsky co-owners of a group of salons in New Jersey and they have a different take on how they run their business which they are going to share with us on this episode. In this episode we discuss:The business model Filipe and David haveThe importance of flexibility in today's workplace… Team-leaders and Managers …The value in giving team leaders a percentage of profit and the opportunity to buy into the business… And lots more! For full show notes, links and resources mentioned visit: https://growmysalonbusiness.com/podcast/112/ Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show and help other people find my podcast. I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! And finally, don’t forget to subscribe to the show to get automatic updates. Got a question you want answered on the podcast? DM me your question over on Instagram or just come on over to connect at: https://www.instagram.com/growmysalonbusiness/

Over the years I get asked a lot of questions from both salon owners and stylists who either jump into my DM’s, email me or hit me up at a live event. So I thought I’d address some of them in this week’s episode…The salon owners often ask questions that are essentially about “How do you get team members to be more productive?” …The question is worded in many different ways, but essentially that is usually the essence of it.Whereas the stylists often ask questions like, “What do I need to do to become more in demand?” Or “What's the fastest way to build your column and become a fully booked stylist?” Or “What do I need to do to get busy?As you can see, they are very similar questions, but they just come at it from a different perspective. So, let's delve into that a bit…In this Episode:[00:54] A common theme that runs through the questions I am regularly asked by salon owners. [01:58] How I got my very first client, and what I learned from this experience. [04:10] The four books I have written and the impact that they have had on people in the salon industry. [05:35] What my journey in the salon industry has consisted of. [07:38] Factors that differentiate more successful salon owners from less successful ones.[10:03] Where I have received my business education from. [10:54] The biggest challenge that salon owners are faced with, and how I dealt with this challenge as a salon owner myself. [11:58] One of the big reasons that so many hairdressers don’t make money. [14:30] Traits that make someone a “super stylist.” [15:52] The online course I launched last year, and where you can find out more about it.Links and Resources:Register here for the webinarGrow My Salon BusinessGrow My Salon Business on InstagramGrow My Salon Business on FacebookClub House @antonywhitaker

There is a business trend that I'm seeing more of lately. It was happening anyway, but it has been accelerated by Covid, and social distancing, and people looking for new ways of living and working to avoid burnout. The trend that I am talking about is that more salons are looking at 'charging by time' instead of charging for the specific service. My guests today on the podcast are two sisters who are also business partners, Vicki and Jane, from the award-winning salon 'Reed hair' in the UK. I'm really pleased to have them on the podcast today to get the opportunity to dig in deep about everything to do with charging by the amount of time and not for the specific service. Reed hair made that transition a few years back and haven't looked back since, and on this podcast episode, they are totally open about what was involved in making the change. In today's podcast, we discuss:The reasons behind why they changedWhat the challenges are (if any) for owners, staff and clientsHow to work out your hourly rate… andThe impact it has on profitability.And lots more! In this Episode:[0:01:02] A current trend taking place in the salon industry, which was accelerated by the Covid-19 pandemic. [0:05:45] What sparked Vicki and Jane’s decision to change their business model from charging for a specific service to charging by time. [0:09:08] The vision that Jane and Vicki had for Reed Hair from the beginning. [0:12:06] Impact that the change in business model had on costs and revenue for Reed Hair. [0:14:13] Client education and marketing that Jane and Vicki did when they changed their business model. [0:15:23] Why the daily volume of clients at Reed Hair dropped when they moved to the charge-by-time model. [0:17:12] How Jane and Vicki communicated their business model change to their clients over a period of time. [0:19:40] Other changes that took place at Reed Hair alongside the change in business model.[0:21:47] The biggest challenge that Vicki and Jane faced when they made these major changes to their salon, and how they dealt with it. [0:23:12] A formula to work out what a stylist should be charging per hour. [0:26:51] The drop in assistants that Reed Hair experienced prior to their big reopening, and the reasoning behind the decision to remove assistants altogether. [0:30:31] How Reed Hair’s clients handled the transition to a charge-by-time model. [0:33:30] Different price levels of the stylists at Reed Hair. [0:34:34] Responses from staff to the changes that were put in place at the salon. [0:35:39] Ways that the charge-by-time model benefits stylists and clients. [0:37:38] What a typical conversation with a new client at Reed Hair will consist of. [0:40:48] How the commission system at Reed Hair works. [0:43:15] The answer Reed Hair gives their clients when they aren’t sure how long their session is going to take. [0:47:01] How the hourly rate at Reed Hair is broken down. [0:48:04] Why women’s sessions are usually booked for longer than men’s.[0:50:41] Transparency that Reed Hair practices with their clients. [0:54:52] How Reed Hair’s hourly rate accounts for the cost of products. [0:58:21] The lack of hierarchy and a price ceiling at Reed Hair. [01:00:30] Criteria that determine the hourly rate that stylists at Reed Hair can charge. [01:01:26] Factors that resulted in an increase in Reed Hair’s profitability when they changed their business model. [01:02:02] Vicki and Jane’s commitment to looking after their staff.[01:03:12] Key steps to making a success of the charge-for-time business model. Links and Resources:Grow My Salon BusinessWebsite | Facebook | InstagramReed HairWebsite | Facebook | InstagramEpisode 098 - Toby Dicker and Amanda Faith - Charging by the service or charging for time?

We are all at different stages of our professional journey, some of us are nearer the beginning than the end, and some of us are nearer the end than the beginning. But regardless of where you are, there is always value in your story and there are always people that will have inspired you along the way. My guest on today's Podcast is Paul Huege de Serville owner of the Serville salons and school in Auckland New Zealand, and he is definitely someone who has had an influence on my career right from the beginning. Paul’s hairdressing career has spanned over 50 years but his passion for the industry, combined with his ability to constantly reinvent is what lays behind his longevity and continued success. He has always been a trailblazer and his business has never stopped evolving, he isn’t just keeping up with the times, but he and his team continue to set a path for others to follow… In today’s podcast we discuss:The importance of embracing change and evolving as a businessPartnerships in businessLeadership … In this Episode:[0:02:49] What Paul’s long, inspiring career in the salon industry has looked like.[0:06:16] The importance of developing your own unique story as a hairdresser.[0:08:31] When I first met Paul, and the impact he had on me. [0:09:37] Paul’s mission to elevate the hairdressing industry.[0:12:35] How and why the meaning attributed to awards has changed over time. [0:15:00] Why Paul decided to start teaching. [0:17:30] The mantra that has defined Paul’s career. [0:18:10] How Paul’s business has evolved over time. [0:21:59] Paul’s thoughts on the new salon business models which are becoming popular. [0:23:45] The business model that Paul uses in his salons. [0:24:42] How Paul became the owner of his first and second salons. [0:27:13] Keys to the successful expansion of a business, according to Paul. [0:29:15] Paul explains how he created his company’s culture. [0:32:13] A trait that I have always admired in Paul. [0:33:10] Paul’s strategy of visualizing the outcome of something before he begins. [0:34:54] What inspired Paul to open a hairdressing academy, and how its size and scope has broadened since its founding in 1993. [0:37:56] The number of students who go through Servilles Academy each year. [0:39:02] Amount of the total revenue that Paul think salons should ideally be receiving from retail. [0:39:39] Paul’s systematic approach to client consultations. [0:42:04] Characteristics that Paul sees as his biggest strengths. [0:43:30] The strategy that Paul had utilized to stay relevant, even after 40 years in the industry. [0:45:11] One of the most important learnings that Paul has had throughout this life.[0:46:09] How Paul works to constantly improve himself.[0:48:14] The importance of listening.[0:49:51] Why Paul deleted his personal social media accounts. Links and Resources:Grow My Salon Business ServillesWebsite

A question that I am often asked is, "Should I start a salon from scratch or buy an existing business?" This was the topic of a recent clubhouse event that I hosted, and I've recorded it for you as it's always a relevant topic that arouses a lot of interest. I know that you're going to enjoy it.Like most things, there is not a one-size-fits-all answer to cover all cases, and there are multiple things to factor in and some 'for and againsts' to consider before making a decision that is right for you. Sharing the mic with me today is Tina Black and Cindi Quinn-Ventura, both salon owners who, like myself, have either bought existing salons or started a business from scratch. We openly share our experiences of what worked and what didn't.For those who want more information, you should check out episode 63 on the Grow My Salon Business podcast that I did in 2020, where I discussed the same topic.In this Episode:[0:02:14] An introduction to my two guests, and the topic we are going to be co covering today.[0:03:11] My experience of starting a salon business from scratch compared to my experience of buying a salon. [0:07:02] Why it’s so hard to answer the question of whether it’s better to build a salon from scratch or buy one. [0:08:21] Major learnings that Tina had when she entered the salon industry. [0:09:53] The business model that Tina has developed for her salons. [0:13:10] Cindi’s educational and professional background, and how she made her way into the salon industry. [0:16:16] Important lessons that Cindi learned when she transitioned from the corporate world to being the owner of a salon. [0:19:52] Factors that indicate what a business is worth. [0:25:00] The importance of culture in determining the success of a salon. [0:27:53] A red flag to look out for when buying a salon business.[0:30:15] Challenges Cindi faced when bought her salon business. [0:34:11] The gift that the COVID-19 pandemic gave to Cindi. [0:36:15] Tina’s experience of buying a salon where the previous owner stayed on as part of the business. [0:36:58] Advantages and disadvantages of having the previous owner stay on after the business has been sold. [0:39:00] Why changing a culture as a new salon owner is so difficult. [0:43:49] A for and against list comparing starting a business from scratch and buying an existing business: Starting a business from scratchFor:Create the culture you want from day oneEmploy people to fit the culture you wantCreate the salon design you want from scratchNo negative historyAgainst:Cost of fit-outNo existing clientsNo existing staffNo trading historyLacking salon systems and expertiseBuying an existing businessFor:Existing infrastructure Existing client baseExisting staffExisting relationships with vendors and suppliersExisting systemsInstant cash flow (in theory)Against:Possibly pay too much for the businessInherit a culture you may not likeInherit business relationships you may not likeExisting staff often leaveStaff and clients often resistant to change [0:48:17] What Cindi would do differently if she could go back in time. [0:49:10] The culture that Cindi is now trying to build. [0:51:20] A panel member shares his successful experience with taking over existing salon businesses.[0:54:23] Final words of advice from Tina for anyone interested in buying an existing salon. Links and Resources:Grow My Salon BusinessClub House @antonywhitaker Instagram Grow My Salon BusinessCindi Quinn-VenturaLinkedInInstagramTina BlackInstagram

Believe it or not, there are some good things that have come from Covid. One of them is the increase in the amount of sharing and support that different individuals and groups offer.I imagine that other industries have found ways to connect and share information with each other too, but I think it’s something that the hairdressing industry excels at and should be proud of.My guest on this episode is James Alba who along with his wife Angela own ‘The B Hive’ salon in New Jersey.James isn’t a hairdresser but like others, he brings an entrepreneurial business brain to the salon industry as well as being the co-founder and host of the Beauty Business Reset.In this episode we discuss:Sustainable salonsThe good things that have come from CovidThe changes that the industry is experiencingAnd lots more!In this Episode:[0:01:17] A good thing that has come from the COVID-19 pandemic, and an introduction to today’s guest, James Alba, and what our discussion today is going to consist of. [0:02:51] Where James’s professional journey began. [0:04:05] Learnings from the restaurant industry that James has transferred to the hairdressing world. [0:06:25] The entertaining, unusual story about how James ended up in the hairdressing profession.[0:09:56] Inspiration for the concept behind The B Hive. [0:12:26] Why it is crucial for the success of small businesses that they focus on sustainability, in both the social and environmental sense.[0:16:48] How the sentiment of the younger generations impacts the way that businesses are run. [0:18:43] An example of the big commitment that The B Hive has made to being environmentally sustainable. [0:20:51] Challenges that the hairdressing industry experienced as a result of the COVID-19 pandemic. [0:21:33] Learnings that James and his team when they were forced, out of necessity, to change the types of towels they use in their salon. [0:24:42] How the rhetoric around sustainability has changed over time. [0:25:30] A story of one of my clients which highlights how the pandemic has made us reflect and rethink what matters to us. [0:27:42] James shares what the Beauty Business Reset is about, and how it evolved over time. [0:30:50] Why loneliness is a common emotion experienced in the salon industry. [0:31:03] Realizations that James had during the first 30 days of running the Beauty Business Reset. [0:33:42] How the Beauty Business Reset community members provide support to one another. [0:35:40] One of the major discoveries that the salon industry made when it was hit by the pandemic. [0:36:16] A positive change that has taken place in the salon industry since the pandemic. [0:37:58] James’s initial role in the Beauty Business Reset. [0:38:51] Some of the programs that are being run by the Beauty Business Reset and what James hopes the future of the organization is going to look like.[0:41:29] What I learned from the interview I did with Derek Hull, cofounder of the Beauty Business Reset (Episode 15 if you are interested).[0:44:11] Changes that James has seen take place in the salon industry. [0:45:34] The importance of the way hairdressers interact with their clients. [0:46:53] How The B Hive looks after the mental health of their team members. [0:48:29] The B Hive’s approach to staff meetings.[0:50:37] Laws around salon suites in New Jersey.[0:51:20] James’s opinion on the salon suite model, and how it has changed over time.[0:54:00] Why the pandemic impacted the salon industry the way it did, and what James hopes we have learned from this experience.[0:56:29] Changes in the salon industry that the pandemic helped to accelerate.[0:59:13] Problems with the commission model. [01:01:01] The value of community Facebook groups. [01:02:04] How The B Hive handles bookings. [01:03:49] Advice from James which may change the way you think about your business.[01:06:38] A story from a previous episode about charging for cancellations. [01:09:28] Where you can get in touch with James. Links and Resources:Grow My Salon BusinessJames AlbaInstagram The B Hive Organic SalonWebsiteBeauty Business Reset Facebook | Instagram

Here we are, at the time of recording it’s September 2021, the last 18 months have been a rollercoaster ride and whether I talk to salon owners in the US the UK or Australia the uncertainty of what the future holds for business is challenging and can be stressful. But one thing that is really important to hang onto is ‘hope’. Because at the best of times, it’s easy to be overwhelmed with the pressures that being in business brings. But with the added challenges that come with COVID, and lockdowns, and debts and loan repayments, and staff shortages, it’s only natural that there are times when you might feel overwhelmed. One of the good things though, that has come out of COVID is the realisation that as an owner that you are not alone. There are numerous professional Facebook groups, Clubhouse events and podcasts where there is an avalanche of encouragement and support. So, I encourage you to tap into all the resources available to keep you motivated and in a strong positive mindset, because your mindset is the thing that as a leader you have to ‘protect’ because that is what will get you through.That brings me perfectly to my guest on today's Podcast, she is Sue Arens from the Studio Be Salons in Denver Colorado and like everyone she has [and still is] experiencing all the challenges and frustrations of being in business, and on today's podcast Sue shares openly some of the things that she and the team at Studio Be are doing to keep positive. In this episode we discuss:Dealing with COVID in today's environmentThe importance of protecting your cultureThe changing needs and expectations of team members And lots more! In this Episode:[0:02:01] The importance of mindset, and what you can expect from today’s episode.[0:03:21] A brief rundown of the previous conversation that I had with Sue on the podcast (episode 33). [0:04:11] Sue shares what her career path has entailed.[0:05:13] Growth that Sue’s business has experienced since the start of the COVID-19 pandemic.[0:08:35] One of the biggest learnings that Sue had because of COVID. [0:09:20] The length of time that Sue closed her salons for, and how she managed the reopening process. [0:11:42] How Sue helped her staff understand the new business model they have adopted since the pandemic. [0:13:06] What “double booking” means in the context of a salon business. [0:14:42] Factors that contributed to the $50 average ticket price increase in Sue’s salons. [0:17:06] Sue shares the importance of her “call centre” staff, especially during the pandemic. [0:18:24] Evolution that has occurred in the retail arm of Sue’s business. [0:20:17] How Sue feels about her relationship with her distributor. [0:22:36] Ingenuity and resourcefulness that arose as a result of the pandemic. [0:23:21] Why Sue chose not to send colour kits home with her clients while their salons were closed.[0:24:58] The biggest challenge that Sue experienced in her business during lockdown, and challenges that she has experienced since reopening. [0:27:00] Studio Be’s Apprenticeship Program that all staff members have to go through. [0:28:12] Why Sue recently increased her prices.[0:30:12] Changes that Sue saw take place within her client base post-lockdown.[0:33:38] What Sue has spent a lot of time focusing on this past year with her leadership team.[0:37:02] Why Sue chose to hold her company’s annual culture event two weeks ago, despite the decline in profit that her company has suffered since the pandemic.[0:40:51] Sue’s opinion on how to build a healthy company culture. [0:43:25] The ten core values which underpin the culture at Studio Be. [0:46:20] How Sue motivates her team. [0:48:54] Sue shares her feelings about changes that have occurred in the salon industry because of the pandemic. [0:50:40] Changes that Sue would like to see in the salon industry. [0:53:40] Studio Be’s approach to social media. [0:58:18] Advice from Sue for any leaders who are feeling despondent about the future.[01:01:24] Where you can get in touch with Sue. Links and Resources:Grow My Salon Business Sue ArensLinkedIn | Email | Instagram Studio BeWebsite

Some hairdressers have a specific niche that they focus on, whether it’s education or colour or barbering, product development or photographic work, or entering competitions. And others are involved in everything the industry has to offer. My guest on today's podcast is involved in everything he is Bruno Marc Giamattei of the multi-award-winning Marc Antoni Salons in the south of England and Bruno along with his family and a great team have created a fabulous business that excels in multiple areas of the industry. Like, everyone, he’s been hit hard by COVID, but on today's podcast he openly shares everything that has made the business successful, and he also talks openly about the challenges that they continue to deal with along the way. In today’s podcast we will discuss:Family businesses Building team cultureHairdressing awardsDealing with no shows…Starting your own product line In this Episode: [0:02:57] Bruno shares how the hairdressing industry is inextricably linked to his family. [0:05:15] How salon businesses worked when Bruno started his career, compared to how they work today. [0:07:15] Changes that Bruno made to his father’s salon when he started working there. [0:08:34] The first barbershop that Bruno owned, the prices he charged, and the number of clients he would see in a day. [0:09:42] Why Bruno is much more interested in unisex hairdressing salons than barbershops. [0:10:58] Roles that Bruno and his three brothers hold in the business (Marc Antoni Hair Salons). [0:13:16] How Bruno and his brothers handle being in a family business. [0:15:11] One of the elements of being part of a family business that Bruno is very grateful for. [0:16:00] Negative impacts that the COVID-19 pandemic has had on Marc Antoni. [0:18:38] Reasons that Bruno thinks young people aren’t choosing to become hairdressers.[0:20:45] The dynamics that hairdressers are having to navigate at the moment. [0:22:42] Trends that Bruno has noticed are taking place in the hairdressing industry. [0:25:06] Challenges that Bruno is facing as a result of social media. [0:27:15] Realizations which sparked Bruno’s decision to openly vocalize his opinion about “no-shows.”[0:29:31] The strategy Bruno put in place to deal with “no-shows,” and how it is working out.[0:32:46] How people’s perceptions of awards in the hairdressing industry have changed. [0:34:56] Why Bruno will continue to enter the British Hairdressing Awards. [0:37:53] Bruno’s experience in the world of online education. [0:39:56] Ways that Bruno likes to give back. [0:42:06] The story of Bruno’s product line. [0:44:24] Factors that Bruno didn’t take into consideration when he first started his product line. [0:46:56] What Bruno would tell someone looking to start a product line now. [0:49:01] Events which contribute to the creation of the team-oriented culture at Marc Antoni. [0:51:17] How salon owners should be treating their new, young hairdressers. [0:53:34] Guarantees that Marc Antoni makes to their new employees. [0:56:59] An example of one of the young hairdressers who Bruno trained. [01:00:28] What Bruno thinks is a realistic profit margin for a salon.[01:01:21] Bruno explains how some of the financials work at Marc Antoni. [01:03:41] The employee structure at Marc Antoni, and the remuneration received within each tier. [01:06:51] Bruno’s biggest strength, what he is driven by, how he keeps his work relevant, the most valuable lesson he has learned in life, and what he wishes he was better at.[01:09:30] Where you can get in touch with Bruno. Links and Resources:Grow My Salon BusinessClub House @antonywhitaker Bruno Marc GiamatteiInstagram | Facebook Marc Antoni Hair SalonsWebsite | Instagram

In this episode, I talk about salons in a post covid world and the emotional, financial and business roller-coaster of the last 18 months and what that means to you.Depending on where you live in the world will determine whereabouts on the roller-coaster ride you currently are and why you need to stop and think about your options as you navigate your way through the next 6 -12 months.In this Episode:[0:00:44] The importance of continually assessing where we are in our lives and our businesses.[0:01:44] A Mike Tyson quote which reflects the experience of people across the world as a result of the COVID-19 pandemic. [0:03:51] Navigating work in a post-lockdown United Kingdom. [0:04:10] Vulnerabilities in the salon industry that were highlighted by the pandemic. [0:05:17] Adaptive strategies which allowed some salons to thrive during lockdowns. [0:07:12] The time of recovery that we are currently in, and the reality that salon owners are now facing. [0:08:10] Business elements that salon owners should focus on reinventing. [0:09:48] How the vision of salon owners needs to evolve. [0:12:20] A major obstacle to achieving success as a salon owner. [0:13:06] “If you want to grow, you need to plan for growth.”[0:13:30] How the world looked in the decade that followed the last global pandemic.[0:13:45] What we do and don’t know about the future. Links and Resources:Grow My Salon Business

The 3 P’s ‘Pricing, Productivity and Pay’ are always interlinked and hot topics of interest no matter what size salon or where you live.Last month I hosted a room on Clubhouse with my guest Michael Cole, and the topic of conversation centred around the ‘pricing of salon services’.I think that it’s an interesting episode that salon owners everywhere will enjoy.In this Episode:[0:00:43] An introduction to today’s topic, pricing, and guest, Michael Cole.[0:02:18] A quote from Michael which sums up the business side of hairdressing. [0:03:04] Extremes on both ends of the salon pricing scale. [0:05:05] Debunking the misconception that hairdressers who charge the most generate the most revenue. [0:07:29] The model that Michael has developed to help hairdressers deal with the awkward issue of pricing.[0:09:08] Where you can access the chart that Michael created which will help you with your pricing issues. [0:11:28] How hairdressing pricing systems have changed over the years.[0:12:30] Michael explains how his pricing chart works. [0:15:00] The ease at which you can figure out average household income, and the algorithm that will tell you what hairdressers should charge in that area. [0:16:35] Metrics that Michael looks at to determine if a salon is using the right pricing structure. [0:18:38] Elements, other than the dollar value of your time, that are vital to take into account when structuring your prices.[0:20:22] The rapidly emerging salon trends being driven by Generation Z. [0:22:41] Examples of the amounts of money that Gen Z hairdressers are bringing in. [0:23:52] Why Michael loves Gen Z’s. [0:26:44] A recap of the metrics that Michael thinks are most important for salons to track.[0:30:25] A phenomenon that Michael has noticed amongst Gen Z’s. [0:32:42] Two of the major issues that older, more traditional salon owners are experiencing. [0:32:20] How Gen Z’s interview their potential employers. [0:35:07] Michael’s desire to help salon owners, and some of the feedback that he has received. [0:36:44] Michael’s opinion of a peak demand system for salons. [0:37:55] Why the internet is the most relevant business element in today’s world. [0:40:36] What Michael feels about hairdressers separating the cost of the product and the cost of the labour.[0:42:53] One of the biggest challenges that hairdressers face when working out what to charge clients. [0:45:51] Charging for time versus charging for service; Michael weighs in. [0:48:32] Why hairdressers need to let go of the traditional ways of running a salon. [0:49:08] Where you can hear more about the charging-for-time model. [0:50:19] The shared opinion that Michael and I have on the best way to let clients know about price adjustments.[0:55:12] What Michael has learned from interviewing young salon owners. [0:57:36] New consciousness that exists in the hairdressing industry. [01:02:10] Final thoughts from Michael and I about the importance of keeping an open mind. Links and Resources: Grow My Salon BusinessClub House @antonywhitaker Instagram | Facebook Michael Cole Instagram | Facebook

There has never been a brand in the hairdressing industry that has as much global recognition and heritage attached to it as the name Vidal Sassoon. Brands have to change or they cease to exist. They have to continually evolve and that will always present challenges and opportunities - both creatively and business-wise. So, what’s it like having the responsibility of being the Chief Executive Officer of this most iconic brand and guiding the Sassoon organisation as it continues to evolve. My guest on today's podcast is going to tell us, she is Debbie Webster the CEO or Chief Executive Officer of Sassoon Global In today’s podcast we discuss:What that responsibility is like!How COVID has impacted the Sassoon salons and schools business.How the brand is evolving. And lots more In This Episode: [00:01:12] Joining me today is the CEO of Sassoon Global, Debbie Webster.[00:02:57] Who is Debbie Webster and how did she find herself at the helm of one of the largest and most recognizable brands in the salon business?[00:06:21] Did she ever imagine having such a prestigious role?[00:07:23] Does she have any formal business training?[00:10:32] How does she handle the weight of the responsibility of this role?[00:12:28] Debbie shares her favourite personal story with Vidal.[00:14:33] What happened to Sassoon Global during the pandemic?[00:17:55] Learn more about the current owners of the different divisions of Sassoon Global.[00:20:13] How has Sassoon evolved but managed to stay true to their heritage and roots?[00:23:53] What direction does Debbie think the brand should evolve into?[00:27:30] They’re launching a new flagship salon inside one of the Club Monaco stores in New York. Learn more.[00:29:32] Why does it seem that diffusion brands work in the salon industry?[00:30:50] Does she find that she has to treat the brand differently in different countries?[00:32:09] Are they looking to collaborate with freelancers as a way to evolve?[00:34:51] Is the shift toward freelance work going to be detrimental to apprenticeships?[00:36:10] Why she doesn’t think it’s too late to draw hairdressers back into the Sassoon ethos.[00:37:27] Her thoughts on franchises for Sassoon.[00:39:12] How has online shopping impacted their retail strategy?[00:42:17] What are some of the inevitable changes we’ll see post-Covid?[00:44:48] Is there a preferred way to model paying people in different countries?[00:47:04] Are there any unique advantages in one country over another?[00:48:22] Has she seen any generational differences in the new hairdressers coming up?[00:52:23] Learn what they are doing with newer hairdressers and strengthening their ABCs of cutting.[00:53:58] What is Debbie’s biggest strength?[00:54:22] She shares the biggest hurdle that she has overcome.[00:55:49] What drives her day in and day out?[00:56:31] The biggest lesson she’s learned in life is to believe in herself.[00:58:06] What does she wish she was better at?[00:59:05] Her thoughts on what it takes to be a great leader.[01:00:51] Connect with Debbie. Links and Resources Grow My Salon Business Debbie Webster Sassoon GlobalEmail: [email protected]

If you are a serious hairdresser, you will know the name ‘Eugene Souleiman’ and if you don’t, then you should!I talk to many of the biggest names in the hair industry and when it comes to the world of session work and creativity ‘Eugene’ consistently comes up as being a major creative force who always pushes the boundaries of what can be done with hair.We often marvel at the end result of the creative process, but I always think that the real magic is in what you don’t see, and that is how the hairdresser thinks about what they do.How they think about fashion, about art, about people, about creativity, about culture, about collaboration … and how they channel all of that into their work.Eugene is that rare breed of hairdresser who really is an artist [as much as he genuinely dislikes being called that]. His work inspires other editorial stylists and salon hairdressers the world over and along with a select few when it comes to creativity he is at the top of the pile.Today’s podcast is the second of a two-part series…In these two podcast episodes with Eugene we discuss:His journey into hairTransitioning from being a salon to editorial hairdresserThe importance of humility and being open to new ideasHow to nurture and develop creativity in othersWhat it’s really like to be one of the most in-demand session hairdressers in the world…And lots more!In this Episode:[0:00:47] Welcome to the second half of our two-part interview with Eugene Souleiman[0:01:47] Where the idea for Eugene’s latest film venture originated.[0:03:07] The accessories that Eugene’s forest-like garden inspired him to create. [0:04:47] How the pandemic has encouraged humans to connect more with nature. [0:07:20] A visual description of the accessories that Eugene showed me during this episode.[0:08:08] What collaboration means to Eugene. [0:09:28] How Eugene perceives the intersection between fashion and art. [0:11:50] Wabi-sabi; the element that makes Eugene’s work identifiable as his own. [0:13:53] Why Eugene doesn’t have a favourite campaign. [0:15:09] The importance of confidence in Eugene’s line of work, and how Eugene has built his confidence over time. [0:18:09] Being open-minded is the key to finding joy and magic in the creative world. [0:19:03] Positive and negative aspects of social media, and Eugene’s personal relationship with it. [0:22:50] The profound influence of youth culture on Eugene’s career. [0:25:30] Eugene’s involvement in the movement towards a more diverse creative world. [0:26:45] Important things that the COVID-19 pandemic has brought to the foreground in society. [0:29:08] An interaction Eugene recently had with his daughter which epitomises one of the values that he holds highest. [0:32:28] Eugene shares an example of an experience you can expect to have if you choose to do the work that he does.[0:35:29] What Eugene learns from the photographers he works with. [0:38:35] Eugene’s biggest strength, why you shouldn’t try to stay relevant, and the most valuable life lesson Eugene has learned. [0:41:54] How Eugene deals with adversity, and what he wishes he was better at. [0:43:38] The way Eugene taught himself to read. [0:45:59] Some of the things that Eugene would still love to do with his life. [0:47:32] Where you can connect with Eugene, and watch his most recent film, The Folk Horror Tale. Links and Resources:Grow My Salon Business Eugene SouleimanClick here to check out Eugene's classes on The Wig AcademyInstagramA Folk Horror TaleFilm

If you are a serious hairdresser, you will know the name ‘Eugene Souleiman’ and if you don’t, then you should!I talk to many of the biggest names in the hair industry and when it comes to the world of session work and creativity ‘Eugene’ consistently comes up as being a major creative force who always pushes the boundaries of what can be done with hair.We often marvel at the end result of the creative process, but I always think that the real magic is in what you don’t see, and that is how the hairdresser thinks about what they do.How they think about fashion, about art, about people, about creativity, about culture, about collaboration … and how they channel all of that into their work.Eugene is that rare breed of hairdresser who really is an artist [as much as he genuinely dislikes being called that]. His work inspires other editorial stylists and salon hairdressers the world over and along with a select few when it comes to creativity he is at the top of the pile.Today’s podcast is the first of a two-part series…In these two podcast episodes with Eugene we discuss:His journey into hairTransitioning from being a salon to editorial hairdresserThe importance of humility and being open to new ideasHow to nurture and develop creativity in othersWhat it’s really like to be one of the most in-demand session hairdressers in the world…And lots more![0:01:44] The inspirational work being done by Eugene Souleiman, and what you can expect to hear from the next two episodes with him.[0:03:23] Eugene’s school and tertiary education experiences.[0:05:23] When Eugene’s hairdressing journey began. [0:07:11] The first job Eugene had as a hairdresser.[0:10:00] Eugene’s experience working for Trevor Sorbie.[0:12:43] Qualities that make Trevor Sorbie so special.[0:15:29] A hugely important lesson that Eugene learned from Trevor Sorbie. [0:17:06] Why Eugene thinks barbering is a great starting point for hairdressers.[0:17:47] Factors that drove Eugene to leave the salon industry and focus on editorial work.[0:19:19] What Eugene didn’t like about working in a salon, although he does miss it. [0:22:33] The skill which has been particularly valuable for Eugene throughout his career. [0:25:03] Creativity is everywhere. [0:26:19] Inspiration that Eugene draws from chef Heston Blumenthal and artist Mark Rothko.[0:28:48] Deeper meanings that lie behind what we see.[0:32:40] Eugene explains how humility enhances one’s ability to be creative.[0:34:10] Continuous learning and teaching that Eugene does in his line of work. [0:37:13] Materials, other than hair, that Eugene works with. [0:39:05] Eugene’s definition of an artist.[0:40:26] What living in New York taught Eugene. [0:42:50] How Eugene feels about the time he spent in Australia. [0:44:14] Eugene’s love for Paris. [0:46:16] A tribute to Yohji Yamomoto.[0:49:35] How Eugene began to look at hair differently after working with Yohji. [0:51:05] The influence that John Galliano had on Eugene. [0:53:38] A Folk Horror Tale; the film that you need to watch.[0:57:18] Characteristics that Eugene admires in the people he works with. Links and Resources:Grow My Salon Business Eugene SouleimanClick here to check out Eugene's classes on The Wig AcademyInstagramA Folk Horror TaleFilm

I always find that in someone else’s story there is inspiration and lessons for all of us about how their career has evolved, the choices they have made and the path they have taken along the way. This is definitely one of those stories.My guest on today's Podcast is Mark Woolley founder and creative director of ‘Electric’ a brand that encompasses award-winning salons, an ethical professional product line, an education academy, a photographic and film studio, and a farm in the English countryside.In today’s podcast we discuss:Knowing when it’s time to go out on your own…Creating a professional product brand, and…The ever-evolving salon business model.And lots more! In this Episode: [0:01:08] Welcoming today’s guest, Mark Woolley, founder of the Electric brand.[0:03:13] Where Mark grew up, and his first memorable salon experience which carved out his life path. [0:05:34] Mark explains what his company does, and how they differentiate themselves.[0:07:40] How Mark divides his time between the different elements of his business.[0:09:50] A sentiment within the hairdressing field that Mark strongly disagrees with.[0:12:50] Why Mark’s salons are situated in more spread-out locations than most other salon brands.[0:14:00] Mark’s thoughts about the positives and negatives of franchising.[0:15:47] When Mark decided it was time to break out and start his own business. [0:18:31] Negotiations that Mark had with his previous employers, and the state of their relationship today. [0:21:08] Why Mark decided to call his business Electric. [0:24:00] The progression towards more independent contracts in the hairdressing industry. [0:25:28] Reasons that Mark is worried about the rise of independent operators. [0:27:16] Trends that Mark has seen amongst the youth of today.[0:29:00] Why Mark doesn’t believe in the salon suite model. [0:29:50] Mark explains the intention behind Electric Space, one of his most recent projects.[0:30:50] The tax system in the UK, and how that impacts self-employed salons. [0:33:08] Different areas within Electric Space, and what they are used for. [0:36:00] The experience that is provided to clients who visit Electric Space.[0:38:56] Why Mark decided to create a new product line.[0:41:44] Mark’s reaction when he was handed the IP ownership of his product. [0:44:13] How people responded to Mark’s product initially.[0:45:30] Principles that are integral to Mark’s product line.[0:48:30] Where you can learn more about the farm where the ingredients for Mark’s products are grown. [0:51:04] Mark shares his thoughts about why there is a lack of competitive haircare products being made in the UK. [0:53:36] How Mark incorporates his love for all things British into his work.[0:55:41] The number of products that Mark has in his range, and why he doesn’t want to bring out too many more.[0:58:24] Technicalities that exist in the making of some haircare products.[1:00:38] People who Mark is inspired by. [1:02:35] Openness to share knowledge within the hairdressing industry.[1:03:48] Factors that have been essential to Mark’s success. [1:04:23] Mark shares a story which highlights the importance of trusting your intuition.[1:08:03] There is no right or wrong way to do things.[1:09:13] Where you can connect with Mark. Links and Resources:Mark WoolleyInstagramElectric HairWebsite | Instagram | Facebook | LinkedIn | Twitter