Good Girls Get Rich by Karen Yankovich

In this episode, Karen talks about creating your client avatar and its importance. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected]. Episode Spotlights: Recap of last week's Episode 23 with Jennifer Johnson Karen's story that inspired her to start Good Girls Get Rich How to be very intentional about who the clients are that you want to work with Importance of identifying your products and services Research who is finding value in your offerings right now Check your goals The clearer you are in envisioning who your real client is, the easier it is going to be to create your marketing plan. Talk to your current clients to learn more about their – this will make it easier to create your client avatar The importance of having a strong client avatar and how it helps you narrow down who your marketing to You can create different client avatars for each side of your business You will get more leads by niching down When you sell to everybody, you are selling to nobody Final Insights: Getting clear on your marketing and message, your products, services and messages. Have a solid understanding of the types of people you want to work with and don't want to work with. Narrow it down. Find out what magazines they are reading, where are they taking their vacation? What are they doing? Those are the kinds of things that help you narrow your marketing! Once you find your niche, your marketing will be a breeze. Resources Mentioned In This Episode: karenyankovich.com/24download Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Jennifer Johnson. She is the founder and CEO of CinchShare and the mastermind behind all it's time-saving platform. We would love to hear what you think! Send us a message on SpeakPipe! Or you can email [email protected]. We look forward to hearing from you. Who Is Jennifer Johnson: Jennifer created CinchShare to help home-based business owners save more time by using a simple social media scheduler. Jennifer has grown CinchShare from one single user in 2014 to over 40,000 users worldwide. Her commitment to the success of direct sellers and network marketers and her belief that business owners should be able to focus on work that they love while spending time with their families is what drives her. Jennifer loves working around the busy schedule of her 4 children in sunny Florida and in her spare time enjoys kayaking, playing guitar and creating pottery. Episode Spotlights: Jennifer shared how she started being an entrepreneur and how the idea of CinchShare started She also shared reasons why CinchShare doesn't have a free plan but affordable plans for business owners CinchShare is a great source for network marketers as well as for small business owners One of CinchShare's greatest features is that Canva is built-in How her CinchShare team transitioned from working from home to working in their clubhouse Jennifer also talked about the future of CinchShare Sign up for CINCHSHARE using the code: CinchFREE and you get 30 Days for free! Resources Mentioned In This Episode: Join the SocialCinch Club on Facebook! Jennifer Johnson's LinkedIn Cinchshare Cinchshare on Facebook Cinchshare on Twitter Cinchshare on Pinterest Cinchshare on Youtube Cinchshare on Instagram Cinchshare on LinkedIn And remember, to get started with Karen, join the revolution, 21 simple online branding and LinkedIn strategies to skyrocket your business success! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow women entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

In this episode, Karen talks about hashtags and how they can help increase your digital marketing reach. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected]. Episode Spotlights: Recap of last week's Episode 21 with Jamie Broderick What is a hashtag and how is it used on each social media platform How hashtags can make are a simple thing that can make a huge difference in your digital marketing How these tiny symbols can help you grow your audience and your income How hashtags can help you get more visibility as to what you're doing but also to find your clients 3 ways you can use hashtags in your social media marketing to get more business Final Insights: Hashtags On Instagram: You can use up to 30 hashtags in a post The more hashtags, the higher your reach on Instagram Your first step is to do hashtag research to create your list Check what types of posts are found under the hashtag Create hashtags that are specific to you, like #GoodGirlsGetRich Hashtags On Twitter: Use only a couple of hashtags due to the character limitation in a tweet Providing value on Twitter Utilize Twitter Chats Be sure to add value to your followers' Twitter feeds You can use your company hashtags to get your brand noticed, like #GoodGirlsGetRich Hashtags on LinkedIn: Use hashtags to aggregate your content to make it easier for people to see what you offer for free What do you do that you can post on LinkedIn? It's the place where you can get the most visibility these days. Use hashtags in your LinkedIn long posts Resources Mentioned In This Episode:The Ultimate Hashtag GuideAll Hashtags Research Database Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

This week, Good Girls Get Rich features, guest, Jamie Broderick, a visibility strategist who helps entrepreneurs become market leaders by building their platform, leveraging their connections and shining the light on their unique talents. We would love to hear what you think! Send us a message on SpeakPipe! Or you can email [email protected]. We look forward to hearing from you. Who Is Jamie Broderick: A visibility strategist who helps entrepreneurs become market leaders by building their platform, leveraging their connections, and shining the light on their unique talents. Her endless creativity and knowledge has gifted her with the uncanny ability to connect people together and provide just the right advice. She leads a business support network that she founded 10 years ago called The Success Connection, which provides market leadership training in her course, Above the Crowd, and hosts two annual confidence building retreats in Florida and New York. She also co-produces TEDxLincolnSquare in NYC. Episode Spotlights: How Jamie built a platform for women by selling products and services Giving women a voice and helping them make an impact Importance of local networking and taking it online The importance of having a network of connections Cultivating relationships and the art of following up Providing value to your connections based on what you know about them The importance of connecting with people before your event starts Why getting involved with influencers is a must Making decisions and solving problems Clients want to know what you can bring to the table now and not what you are looking to learn to do What are the kinds of things you need to be perceived as the leader in your market? Do you want to be the market leader? Jamie's thoughts on "fake it, till you make it" Surround yourself with an honest support system that will be with you every step of the way How Jamie became the co-producer of TEDxLincolnSquare How dressing well gives confidence to go out there and speak about your brand Getting a headshot and importance of having one Final Insights: When you have online credibility and media appearances, it opens a door to new [larger] connections, which leads to visibility and then even more credibility. Owning it. Confidence is the first step. More impact, less effort. Resources Mentioned In This Episode: Jamie's Website TEDxLincolnSquare Instagram Twitter Facebook LinkedIn Pinterest Jamie's Visibility Course And remember, to get started with Karen, join the revolution, 21 simple online branding and LinkedIn strategies to skyrocket your business success! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow women entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

In this episode, Karen evangelizes on incorporating social media in your company culture. We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected]. Episode Spotlights: Recap on the importance of self-care Encourage your team to easily incorporate social in everything that they do Shift your mindset to incorporate new strategies Finding ways to incorporate your customers in your social media Building relationships with your clients Encourage those who work with you to set up their LinkedIn profiles Step up and support those who are on your team to have a strong personal brand The importance of live events and hashtags Good ol' everyday business practices Encourage your team to share things that are happening in the community in addition to using hashtags and geotags Encourage your team to use your company hashtags or brand hashtags Digital marketing takes less effort on your part if you incorporate it into every employee's job description Resources Mentioned In This Episode: LinkedUp Revolution17 Ways That Your Team Can Embrace Digital Marketing (only on Lipson version) **Code for Resource Download** Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow women entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

This week, Good Girls Get Rich features guest, Elena Lipson, Divine Self-Care Mentor, speaker, transformational coach and retreat leader. We would love to hear what you think! Send us a message on SpeakPipe! Or you can email [email protected]. We look forward to hearing from you. Who Is Elena Lipson: Creator of The Divine Self-Care Circle, a year-long journey for women who are ready to say YES to igniting their divine feminine and dropping the hustle in exchange for creating a life they love with ease and grace. Founded and Successfully sold 2 online businesses: LalaNatural – Organic Baby Products and TheEcoDiva.com – Ethical Luxury Blog Corporate Trainer and Curriculum Developer for national corporations Completed CoachU's Personal & Corporate Coach Training Certified Life Coach with CoachVille Executive & Group Coach Training with Trilogy Coaching Institute Completed a 5 Month Yoga Intensive Teacher Training at Red Mountain Yoga Institute Of Yoga Psychology in Bellingham, WA Episode Spotlights: Elena discovered what she's passionate about in B-School Importance of self-care as well as fulfilment and purpose Finding multiple layers of the right support Supporting entrepreneurs with their self-care Tips for women stepping into their own venture and how they can be supported Setting boundaries Magic morning practice: 1 minute of movement, 1 minute of meditation and 1 minute of writing Final Insights: Self-care is ultimately the tool for managing how you're showing up in your life and business – they're all connected. When you're living on purpose, with purpose, it's not all about laughter and living in sunshine, but even in that struggle there is joy. When you fail at something, tweak it. Find the right recipe and combination that fits your life. You need to be with people that understand your business people and what you're looking to do Resources Mentioned In This Episode: Elena Lipson's WebsiteFREE Divine Self-Care community in Facebook3 Step Magic Morning PracticeElena's Facebook PageElena's TwitterLinkedUp Revolution It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow women entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

In this episode, Karen evangelizes on LinkedIn, tells us why she feels it's so important for every business professional. You might be surprised by some of the reasons!We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at [email protected]. Episode Spotlights: The why behind some of the things I do Why I am hot on LinkedIn LinkedUp Revolution Training LinkedIn ranks high in Google Visibility on LinkedIn Credibility on LinkedIn Someday you're going to need LinkedIn Using the right keywords in LinkedIn, keeping SEO and SMO in mind Resources Mentioned In This Episode: LinkedUpRevolution Secrets to Writing a Great LinkedIn Headline It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow women entrepreneurs on twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Ways to Subscribe to Good Girls Get Rich Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict

Interview with Marie Forleo, creator of MarieTV and founder of B-School. Who Is Marie Forleo: Named by Oprah as a thought leader for the next generation One of Inc.'s 500 fastest growing companies Creator of the award-winning online show MarieTV Founder of B-School Featured in Inc. Magazine and Entrepreneur Magazine Marie has mentored young business owners at Richard Branson's Centre of Entrepreneurship Through her Change Your Life, Change The World initiative, a portion of profits are donated to support women, education, the environment and entrepreneurship Episode Spotlights: How she started her coaching business called B-School How marketing and sales can bring out the best in humanity, not the worst Your goal should focus around how you want your life to be Inspire people to build a profitable business that makes a difference Tips on how to succeed in business and life in general Final Insights:I'm a holistic kind of human. I think logically, I think rationally, I run a business…a very profitable business owner, and we're one of Inc's 500 fastest growing companies a few years back. And I also trust what my heart says even if it doesn't make sense…" Resources Mentioned In This Episode: Free Video Series Join my Pop-Up Facebook GroupMarieForleo.com

Episode 16 LinkedIn Headline with Karen Yankovich Episode Spotlights: The LinkedIn headline is one of the most important thing in our profile, it's the first thing that people see. Take some time to develop a headline. Learn how to do that in this episode! Your headline shows in search engines! What attracted me to LinkedIn. Headline Tips: Google reads your headline, use all 120 characters Determine what are your keywords and use them consistently. What's in it for them? Make your headline about your audience Be extraordinarily confident. Use descriptions that show you are amazing. Think about how are you showing up? Are you confident with your search results in Google? AND - A bonus tip, that most people don't know about. I don't know how long this hack will work, but it was working at the time this podcast was recorded! https://www.facebook.com/karenyankovich/videos/1704845546199362/ Final Insights:It's not about bragging, it's about owning it. - Karen Yankovich Step out of your box, embrace what you're good at! Resources Mentioned In This Episode: Keywords BlogTriple Your Biz ClubSchedule a Call

This week, Good Girls Get Rich features guest, Kristin Thompson, the founder of SpeakSERVEGrow and creator of programs like Command Any Room, Event Profit Machine and The Rise Live Event. Episode Spotlights: How she started her path to becoming a speaker How she leveled up from being a speaker to becoming an entrepreneur in the speaking business How to drive six-figure profits from speaking engagements How to speak confidently in front of the audience and rock your talk How to market yourself on social media to attract potential clients How to have a huge impact on the people around you The importance of having a talk structure for speakers during speaking engagements What it takes to attract happy clients during speaking engagements Final Insights:"Don't teach things you don't know… What you should teach and what you should be empowered that you feel confident sharing with people is stuff that you do know how to do… It's just that wherever you actually have experience and know-how, teach that to people who know less than you and do it with confidence and do it with care and you'll be totally good to go." "Speak your mission and message, serve your purpose, and grow your business." Resources Mentioned In This Episode:Speak, SERVE, GrowRock Your TalkSpeaking Really WorksGet More Gigs WorksheetsTriple Your Biz ClubSchedule a Call

Episode Spotlights: Learn why Oprah is the ultimate good girl How Oprah stepped into her power and claimed the things she's great at Importance of recognizing that we are just like Oprah We have the ability to have some serious success The benefits of having a team When you own what you're good at, you should embrace it to create the life of your dreams Start creating a brand that elevates you above the rest Create a business plan that's thinking big - think outside the box! Create a life and business that you only can dream off. What are your low cost ways to glam up? Share it with me! Things you can do now to start stepping into the ultimate good girl shoes: Believe in yourself like you never have before Step into that role! Think about Oprah on Saturday and Oprah on Sunday - What would Oprah do? Dream big for 2018 - have that confidence in yourself Whatever you have in your head - triple it!

This week, Good Girls Get Rich features guest, Sue Falcone, CEO at Remarkable! A Speakers Bureau blog. Who Is Sue Falcone: Remarkable! A Speakers Bureau was founded by CEO, Sue Falcone, who recognized the need for a speakers bureau that would represent professional speakers, and provide the perfect speaker for clients who sought the best for their events with a personal "hands on" custom touch. As a former corporate executive who hired outside speakers and trainers, to becoming a professional speaker and author being hired, and now to creating a distinctive and unique speakers bureau representing speakers for hire, she has gained the experience and expertise needed to give a full service experience. This invaluable experience gives her an advantage in the industry of being able to provide consulting services in addition to selecting the best speakers to represent. all at no extra charge to her clients. Episode Spotlights: An interview with Sue Falcone, CEO at Remarkable! A Speakers Bureau blog. Sue's career background before becoming a speaker and then speakers' bureau owner Aspirations of becoming a speaker Topics she talked about when she was a speaker How her speakers bureau business came to life What her business is all about What event planners and speakers bureaus look for in professional speakers: The importance of business planning for professional speakers Video clip as an important tool for applying as a professional speaker to cope up with competition The role of social media in the speaking profession Google and personal branding How to position yourself as a valuable professional speaker How to leverage unpaid speaking engagements to monetize them -unique speaking tools, business planning, skills acquisition, market positioning The need for a speaker to build up his/her audience in social media to keep up with competition What should the professional speaker's business plan contain? Target market Your look - this includes your confidence and headshot Where your clients are hanging out Resources Mentioned In This Episode: Sue's Contact Email Remarkable Speakers Bureau Sue's LinkedIn Sue's Twitter Sue's Facebook

Episode Spotlights: What to bring in 2018 and what to leave in 2017 The importance of visibility and using visibility tools Responsibilities of digital influencers How to step into the role of a digital marketer No matter how large your following is, your fans are looking up to you as if you're their teacher How to incorporate your personal beliefs into your business Using the power of your visibility What happens when your visibility grows and what you will do as digital marketers Utilizing evergreen content Be seen as a digital ambassador for your audience Linkedin is the place for you to start your personal brand Final Insights: With visibility comes with responsibility Stay confident with your message No matter what you do, stay true to yourself Do your homework on anything before you share with your following Figure out what works for you and be okay with it Resources Mentioned In This Episode:FreeLinkedInWorkshop.comKaren's Facebook PageKaren's LinkedIn PageKaren's LinkedIn Tips Instagram Page

This week, Good Girls Get Rich features guest, Lynn Bardowski, a keynote speaker and direct sales expert. Who Is Lynn Bardowski: Lynn Bardowski is a sought-after direct sales expert and empowering keynote speaker for Direct Sales conferences and Women's Organizations. Lynn's relatable, humorous and energetic speaking style connects with worldwide audiences, and her social media influence will rock your audience engagement. Her topics include: Embrace Your Inner Visionista, Insane Facebook Party Success and Periscope for Direct Sellers. Lynn's worldwide recognition includes Top 100 Small Business Influencers, Enterprising Women of the Year and Top 101 Women in eCommerce. In addition to keynote speaking, workshops, boot camps and panels, Lynn offers one-on-one consulting expertise to Direct Selling companies who want to empower their teams to "Be Social." Episode Spotlights: Be inspired with Lynn's Not-so typical Rags to Riches Story How growing up with strong work ethics in the family positively influenced Lynn How direct sales is a powerful tool for women There is always a dream at the end of the road you're – you just have to be willing to work hard for it Too many people quit before they get to the finish line How to get started with a multi-six figure business in direct sales To be successful, you have to have a vision, the right mindset and the power to look at things from a bigger picture Always show up Create your personal brand and use social media to build your business Plan, strategize and set your end results The importance of a call to action (CTA) How utilizing your Facebook business page and Facebook Lives for your business can benefit you & your business Final Insights: Best way to grow your business is to continue to learn. There is a need to lift other women up to build confidence. It is not lack of talent or knowledge that holds women back, but lack in belief and confidence. Resources Mentioned In This Episode: Triple Your Biz ClubSchedule a Business Planning CallFree 30 day trial for my VIP Mentoring Group. Use code: TRYFREEMillion Dollar Party GirlLynn's FacebookLynn's InstagramLynn's Youtube

This week, Good Girls Get Rich features guest, Susie Mordoh, a motivational speaker. Who Is Susie Mordoh: She is the founder of Greater Than We, an award winning event-planning company and has a multi-passionate approach to work and life. When asked, she will tell you that her true superpower is to create moments for people to 'feel the love'. It is the WHY behind whatever she does. Episode Spotlights: Learn how & be inspired by how Susie started her entrepreneurial journey. The importance of getting a professional headshot & how having a professional photo changed Susie's business. The importance of having a team & the breaking point that made Susie realize this. How she got into her first event planning gig and then became an event planner. Susie created a product, her "Feel The Love" card deck, that she is so passionate about, and brought her dream to reality. The power of gift giving. Susie shares her event experiences. Surround yourself with people who cheer you on. Staying with what you love to do and what you're good at. Final Insights: Show up the way you want to be seen! You can't be good at everything. Stop overthinking! Resources Mentioned In This Episode:Susie's Deck - use coupon code kareny for a discountSusie Mordoh WebsiteNoah's Studio Greater Than WeSusie Mordoh FacebookSusie Mordoh TwitterSusie Mordoh PinterestSusie Mordoh InstagramSusie Mordoh LinkedInMarie Forleo's B School I pulled a card from Susie's deck to signify what we all need to learn from this episode. I LOVE this one, it's just what we believe and share in Good Girls Get Rich. Do what you love, what's in your soul, what you're good at, and that alignment will lead you to live a rich life.

Episode Spotlights: Learn how to keep your name in front of your ideal clients - at no charge Business owners should understand the power of FREE social media options that we have, giving them FREE visibility they can leverage. Learn how my clients get a steady stream of new clients using free social media strategies. How to use these tools to stay on top of your viewer's minds – and stay in business! Learn why social media is marketing. Why you need to have a digital marketing strategy in place. If you are not marketing your business, you will be out of business soon enough. Do research to see who your ideal clients are. Create a client avatar! The reason why you should be on LinkedIn. Create a marketing plan for 2018 (and how having an assistant can help you accomplish your marketing plans for 2018!). Are you a local business and want your business to double, to triple? You should listen to this. This is how you compete with the big box chains and big companies - it's all about visibility baby! Resources Mentioned In This Episode: LinkedUp Revolution How Often You Should Post On Social Media?

Interview with New York-based fashion columnist and personal branding expert Sharon Haver. Topics talked about Sharon's family background, family's financial status when she was young and the lifestyle she grew up with which her mother chose for her. How she started her career in the fashion industry despite her parents' disapproval Analogy between off-price retail store Loehmann's and her belief that you can afford what you want to afford. She basically grew up learning how to look great in any budget Karen relates how Sharon grew up just like CNBC's Karen Finerman, who said that she was raised as "Calvinist" basically saying that her mother bought her girls Calvin Klein clothes because she wanted that to be all they knew so that when they were out on their own and they were on college they will have to earn enough money to pay for the lifestyle that they were accustomed to. The creation of the FocusOnStyle fashion blog in 1999 at a time when blogs weren't popular yet Stepping into your star power so that you can live the life that you dream about How to create a look that make you feel rich from the inside to the outside that will eventually make you attract the clients that you want Being rich is not about having a lot of money but just feeling like you have a rich life. -- Karen Services offered during her entrepreneurial journey in the fashion industry and how she started helping people with this You have a lot of opportunities because you know how to best position yourself online. Be real, inspirational and authentic by being confident in what you're doing and claiming it and owning it Mastery brings confidence Need for a good SEO and well-designed website in order to position yourself as an expert The importance of having good headshots for online personal branding -how to look great in headshots -importance of keeping yourself current for personal branding - Perception/how you are perceived by the people you want to attract - Bridging the gaps between millennials and midlife persons when it comes to personal branding and creating headshots Perception is key. It's like how you are perceived by the people you want to attract. And it's something that you can totally engineer. Simply Amazing Headshots Program Insights: "You can afford what you want to afford." "We shouldn't limit ourselves by what we can and can't afford." "We should be able to make the best of the resources we have." "The problem with the new generation is that they are not positioning themselves for success." "You've got to do the best of being you." "You can't let someone else dress you, you can't let someone else design your brand…" "You can't let someone else design your personal brand." "One way of keeping yourself ahead is keeping yourself current. If you're not current, time is just going to pass you by." "Millennials are born with phone in their hand and they know how to take their own photos easily they will think about it and midlife are all full of excuses as to why they can't do, why they have to change it, etc." Resources: Get started here! www.linkeduprevolution.com www.SimplyAmazingHeadshots.com www.FocusOnStyle.com www.howtolookgreatinphotos.com

Topics discussed during this episode: The power of simple planning Learn how powerful planning can be for your life and business How to start with planning and why it must start with your life Business goals must start with your life goals. Starts with "how do you spend your day?" How to Create the life that you want Writing down your life goals and why you should write it down Dreaming big! Why you should plan out your ideal day Why you should create the day that you want, the week you want, the month you want, the life you want. Just plan out your day. What are your income goals for 2018? Creating an income goal that supports your life goals. As you grow your network, you grow your income. Incorporate goals around growing your network. Important reason why you should start building your email list Using a calendar to plan things out! Learn what a non-traditional calendar is. As you plan things out, you're making your life easier and your profitability easier as you're moving into the next few months. Importance of creating a map of your life goals. What are your income goals to support the life goals? Double that. Build up your network, build up your social media followers. Plan ahead. Digital marketing takes some focus, some planning and it can be fun and easy. If you want to get started with your content calendar planning go over kyapply.com and apply for a spot. Few spots open left for this year! How are you going to make 2018 different?

Interview with guest distance runner, author, Spanish teacher, diversity educator, and "Fat Girl Running" blogger Mirna Valerio. Topics: How Mirna addresses issues of "body shaming," for instance, when she received a horrible message from someone who accused her of being a liar and a fraud at running because of her body weight She identifies herself as a fat woman participating in ultra marathons, the kind where everyone is expected to be thin. She recounts her health struggles that made her realized that women deserve to be looked after Valerio talks about women in the outdoors campaign, which pertains to the need for women to enjoy activities with nature. How Karen was introduced to Mirna. The impact of hurtful words on someone's confidence Valerio believes that the job of adults is to educate girls in schools that they are worthy, they are powerful, they are strong, they are able and then to inculcate that attitude so that the girls will learn them. How boarding school has changed herself from being shy to being confident Her passions for writing, speaking, blogging, workshops, design and ideal job Advice for women to create a business and a life that they love Resources: "The Mirnavator" REI Video Mirna on Instagram Self Magazine "An Open Letter to Women Who Aren't Putting Their Needs First" A Beautiful Work in Progress (Book) Kristin Thompson - Speak Serve Grow Karen's Free LinkedIn Trainings

In this podcast episode, Karen talks about: The importance of building the front end of the business for entrepreneurs how to drive traffic to your website how to generate leads and initiate customer interest into your products or services how to build an email list How to build the front end of your business Live streaming (Twitter, Facebook, Instagram, LinkedIn importance of a call to action and how to do this Guest blogging everywhere importance of a call to action and how to do this Producing consistent content (consistency of blog posts, live streaming) Insights: You need to be building a front end so you can deliver the "amazingness" of your products and services to your valued and potential clients. Start connecting with people who can bring success and profitability to your business. Do the busy-work on LinkedIn. Take care of your profile. Start connecting with people on the front end because as you start doing that, you can start messaging people that want to have profitable and valuable conversations with you. You've got to do the busy work on the front end if you want the back end to be as successful as you possibly can have it be. You can be a live streamer no matter who you are, what you do, and how you do it. AND - I'm still working on making the challenge shorter! It's not done yet, but it's in the works! Links: My Free LinkedIn Challenge: http://Linkeduprevolution.com Kerry Petsinger GGGR Episode http://karenyankovich.com/Episode-2

Podcast interview with storytelling coach and former radio presenter Marsha Shandur Learn the power of storytelling Create a version of yourself by telling compelling personal stories How to talk about yourself in a captivating way without bragging How to talk about yourself like a rockstar without sounding arrogant and without making people hate you How celebrities like Taylor Swift make themselves interesting to people Learn how to humble-brag appropriately! Learn how to market yourself as an influencer Tell your life story in a manner that captures the heart of your audience. Utilize social media like LinkedIn, Facebook and Twitter strategically to market yourself and build a network of people Insights: When you're telling a story, you're adding value to someone. Tell people something that is exciting about you. Tell tiny stories of tiny moments in your day. You don't have to give away all of your personal life in social media. I create what I want people to see. Be genuine in a way that you would. Be genuine in freaking out if you're excited. Tell people what happened and how did you feel.

In this episode Karen discussed: how to become a social media influencer with focus on podcasting benefits and of attending podcasting conferences for online entrepreneurs podcasting as an influencer platform how to start a podcast how to choose titles / topics for your podcast three things you need to do in order to create a successful and profitable digital influencer platform identify your strengths, passion and hobbies create a plan on how you are going to execute your influencer platform maintain consistency in your chosen influencer platform [Tweet "Do things you are passionate about whether or not you are paid for doing it."] Insights: Do things you are passionate about whether or not you are paid for doing it. It's easy to do things you'd love to do You have to claim that influencer status, you have to own that influencer platform, and you have to be that influencer. Start your influencer status using LinkedIn and join my mini training to take you step by step! How to start to create a brand that leads to profitable business Tell people how good you are using LinkedIn. Claim and step into that influencer status! [Tweet "Be really good at what you do. - Karen Yankovich"] Links: www.linkeduprevolution.com

Karen Yankovich's podcast interview with guest mindset and performance coach Kerry Petsinger. Who is Kerry Petsinger: A physical therapist turned into mindset and performance coach/entrepreneur. She helps people think big and deal with the resistance in their way to success She assists individuals who are stuck in their jobs and lives in order to move forward and achieve a great sense of fulfilment and success. In this episode, guest Petsinger talks about: "success that matters" Purpose-driven goals How she made a transition from working as a physical therapist to obtaining a clinical doctorate degree to establishing a coaching business How to find a business that fits with one's ideal workday, schedule, and life How to find confidence to have the life that you want How she started monetizing her passion of helping people for being an article writer, blogger, influencer How to open up with your partner about switching to a different path How she started establishing her online business and building a community/audience Things to consider in building your email list -how to achieve 17k in her email list in just a year and a half Importance of writing a good email in creating business relationships Her morning mindset routine (mornings that matter) -GET-UP formula (Gratitude, Envision, Today's why, Unstoppable mind and body, Purpose-driven action) [Tweet "Take small steps to create the life you want."] Insights: Find a business that fits with your ideal workday, schedule, and life. Confidence comes from mastering things and going out of your comfort zone. Start doing more of the things that you love and getting rid of the things you don't like. In order to gain confidence, listen to podcasts, read books, and study the journey of successful people who are in the same path as yours. Focus your life on what truly matters. You don't have to be the world's expert in something in order to help other people. You might fail as a fifth grader, but to a third grader, a fifth grader is a huge deal. You have options and you should take advantage of them. You don't have to be the world's best guest expert to add value and significantly help others. Write in such a way that your statements resonate with your ideal client. Get clear on what rich life means to you, what success means to you, what freedom means to you. Determine what your ideal work day looks like and start fitting your work into it. Take small steps to create the life you want. If you want to achieve something, surround yourself with people who have already done it. You're the average of the five people you spend the most time with. – Jim Rohn

"It's okay to be good, it's okay to be rich…and let's do this and change the world together." - Women are the main breadwinners in most families but paid lesser than men - Women needs to learn how to use social media and LinkedIn to show their confidence and how amazing they are with the world - Learning to be comfortable and good at what you do - Do business with the best in the business, not with mediocre ones - Karen shares her story when she was 16 years old and she went to her high school boyfriend's house on a Christmas eve; how she felt about being the center of attention among adults there, how she got along with a predominantly adult male group and beat them in a card game she knew nothing about in year 1977, a time when societal norms did not allow girls to be the one to go to boys' houses. - Do what is expected of you - There's so much unlearning to do in order to show up as a "good girl" - Women empowerment, how great you are, how good you are - Good girl – a woman who starts stepping into that power despite societal norms, despite how you may have grown up, despite feeling uncomfortable bragging through the use of social media - How to attract high-end clients and to become rich - Learn confidence to help you establish your personal brand - Using business networking through LinkedIn in establishing relationship with other people in the business How to Get Started on LinkedIn - Getting started on your LinkedIn profile (frontdoor to your business) -invest in professional headshot: have your make-up done by professional hair and makeup artist, hire a professional photographer, dress like a professional -tips on how to make a summary of your LinkedIn profile/include a call-to-action to bring in engagement -make your profile client-facing; think about what people are searching for and make it about them -tell people confidently that you are really good at what you do -tell people that you are peers with the most influential people in the industry -position yourself as the best in your business Karen Yankovich CEO, Uplevel Media Phone: 201-355-0088 (tel:201-355-0088)