Good Beer Hunting

It's a new week with new news, but you already knew that. In this week's episode of The Gist, Sightlines reporter Kate Bernot talks with me, Beth Demmon, about Drizly's billion-dollar bust, cider's rising star, and… beads? BEES! Hat tip to Arrested Development for that one. This is the Gist.

People who work in beer arrive from all kinds of professional backgrounds and even different career trajectories. But once they're in beer, it's less common to find examples of those who will be true chameleons, working across businesses that make, move, or sell beer, or even for companies that just handle the raw ingredients that go into making it. That's what makes this conversation particularly special. Shanleigh Thomson has been a food scientist, brewer, and sales rep for distributors and companies that provide malt and hops. She's worked as a consultant and analyst. She's also a beer fan, which means that this wide range of roles and expertise gives her a unique vantage point for how she does her job, shares well-informed points of view, and applies a variety of education that ranges from advanced degrees in food science to business and brewing. She splits her time between Canada and the U.S., which means the scope of her understanding and work offers us a good perspective, too, all of which she's combined in the last two years to run her own consultancy business, Shan.Ferments. In this episode, we'll talk about all this and how we can learn from what Shanleigh has picked up over the years. But in addition to hearing how her professional life has brought this together, there's also time in our chat to reflect on the personal impact a changing industry has left on her. Beer in Canada is facing many of the same challenges as the U.S., as prices and competition increase and a camaraderie that was easy to find 10 years ago is harder to come by. For someone who's spent a career focused on so many different aspects of the business of beer, what happens when the shine wears off? And what's at stake for us should we lose professionals with an array of ideas and expertise like Shanleigh? Let's find out.

Football and beer tend to go together without much thought. But in places like Pope County, Arkansas, alcohol is noticeably absent from tailgate coolers, plastic Solo cups, and concession stands. That's because the area, which is home to Arkansas Tech University, is also one of the state's 29 dry counties, where access to alcohol is restricted thanks to political influence, conservative mindsets, and tradition left from the time of Prohibition. In his first piece for Good Beer Hunting titled "No Blitz — How Arkansas Tech University Fans Tailgate in a Dry County," freelance writer Brian Sorenson portrays a small, but proud slice of the American South, where sports like football dominate much of the culture. That culture, he says, lags behind the more liberal coastal areas of the United States, but that doesn't mean it's less worthy of attention. In our conversation, he describes his hope for readers and listeners to set aside their notions of what they think Arkansas is like, and to instead experience it through fresh eyes and open minds. You'll hear about his background in beer, football, writing, and the state of Arkansas, where he grew up used to rowdy sports fans fueled by alcohol. For this story, he was fascinated by the idea of separating the two, and shares some of the surprises he came across while writing the piece. It's an insider's look at seemingly contradictory ideologies, and it's likely you'll walk away with a new framework from which to view a different, but beautiful, way of life.

When I tell people that I'm really into beer, a quarter of the time someone mentions cider despite the two being vastly different. These interactions have always left me feeling helpless because I lacked the knowledge to educate them about the differences, and I certainly couldn't guide them to a beer style that would be similar to cider. The extent of my cider knowledge was extremely limited—until I read fellow GBH contributor and podcast host Beth Demmon's book "The Beer Lover's Guide to Cider." In fact, she addresses this common mixup in the first line of her book "Cider is not beer." Cider is more like wine than beer because it's created from fruit whereas beer is a combination of malt, hops, and yeast. Despite their differences, Beth is able to draw a connection between beer and cider to show us how vast the world of cider really is, encouraging us to look beyond what we might find in our local grocery store. Much like many of us had to do in the early days of craft beer when shelves were stocked with domestic Lager and other mass-produced beers. In our conversation, we talk about Beth's inspiration for the book, which includes a trip to CiderCon, an annual conference organized by the American Cider Association. Beth also shares how she approached writing the book and how she was able to lean on her community for help. But what I love most about our conversation is how she draws parallels between those initial days of craft beer and the current state of cider here in the United States. For those of us who have explored all corners of craft beer, cider offers a new landscape of flavors, producers, and techniques to dive into, so let's jump right in.

It's a new year and things are already shaking up in the beer world, first with Asahi's entry into brewing in the United States, plus Coca-Cola subsidiary Red Tree's big plans for 2024. Looking outside of beer, Kate and I preview what Sightlines has planned for CiderCon, the annual cider industry conference kicking off January 16, 2024 in Portland, Oregon. Keep listening for all that and more, right here on The Gist.

When scouting locations to open a new brewery, quite a few things are left to chance. What's available to lease, in the right price range, in the right area, at the right time? Data sometimes comes into play, but then again, sometimes, it's just vibes. Julie Wartell, a continuing lecturer at the University of California, San Diego and co-editor of the academic text titled "Craft Breweries and Cities: Perspectives from the Field," believes that statistics and scientific measurements should play a larger role in these types of decisions, as well as affecting many more perceptions and beliefs about craft beer's influence on its surroundings. How does the presence of alcohol impact things like public safety, gentrification, or the economics of a community, and what's the difference between breweries, bars, and other alcohol-centric establishments? Why are there so many resources for technical brewing, but almost none about the social science of the beer industry itself? These are the questions that led to the text, which she hopes more breweries, business owners, residents, beer enthusiasts, and government employees will use to examine the reasoning behind the decisions they make, and perhaps even improve the way we think about craft beer as a cultural force. In this episode, Julie and I talk about what breweries contribute to cities, and how she uses maps and data to draw scientific conclusions that may not always correlate with public opinion. She shares her professional background as a crime analyst, as well as her personal passion for beer, and how she's managed to find overlaps between the two through her work and research. Even as someone who writes about, analyzes, and enjoys beer, I found myself realizing that I, too, have some impressions of beer at large that are much more emotionally-charged than data-driven. It's humbling, if not fascinating to see things from her point of view, and there's plenty to learn from someone who's been doing this for 30 years.

In the world of cider, Nikki West says the nerdier you are, the cooler you are. That's probably the scientist in her talking, but she's not wrong. As an agriculturally-based product, cider is inextricably tied to the earth, which is one reason why West decided to move from an academic career in geosciences to launching Ciders From Mars in Staunton, Virginia. It wasn't a huge leap, scientifically speaking, but it was definitely one that changed the trajectory of their life. In our conversation, West and I discuss the pros and cons of a formal education in fermentation, and how the Cider Institute of North America helped her transform a garage operation into a tasting room in the Shenandoah Valley, the heart of Virginia apple country. We also talk about the seismic shift it took to jump from geology to ciderology, and the overlaps between the two endeavors, as well as why they decided to plant an orchard in order to (eventually) use apple varieties not readily found elsewhere. As someone with Celiac disease, West says cider is an ideal alternative to beer, as well as less filling, without the stuffy culture or high ABV of wine—basically, nature's most perfect drink, and one she hopes more people discover in the years to come. It may be called Good Beer Hunting, but in this episode, we're Good Cider Hunting.

From the moment I stepped into Good Word Brewing in Duluth, I was impressed. The space is a take on old-world style with warm wood and plush booths—it's comfortable, cozy, and looks like it's been there for decades even though it's fairly new. It's a place where you can settle in for a long while, and you'll want to because the food and beer are so exceptional that lingering is a pleasure. Todd DiMatteo, the owner of Good Word, has been at the helm since its opening in 2017. We first met in 2019 when I was working on a story highlighting the city of Duluth, and over the years, I continue to be impressed by his dedication to quality, community, and hospitality. It shows up in every aspect of the business, but especially his Lagers, which are clean and crisp and have enough flavor to keep your palate engaged without overdoing it. With their sixth anniversary approaching, I thought it would be a good time to catch up with Todd and reflect on everything he's been able to accomplish over the years. You'll hear him share some of his stumbles along the way and how he keeps himself engaged as a brewer. We also talk about why so many of the beers on his menu are decocted, how he balances his beer descriptions for beer geeks and novices, and his approach to beer events.

2023 is drawing to a close, so it's time to take a look back at the year to see what happened, what's happening, and what might happen in the coming months. This is the Gist with Kate Bernot and me, Beth Demmon, where we examine the biggest stories happening in beer and beyond so you know everything you need to know. It's time for The Gist.

In Korean folklore, dokkaebi are tricksy creatures who love to eat, drink, and challenge humans to wrestling matches. They tend to create mischief, but generally not mayhem, and can bring you luck—if you remain on their good side. This same sense of playfulness is evident at Dokkaebier in Oakland, California, an Asian-inspired craft brewery that encapsulates not just the name, but the spirit of dokkaebi in every beer they make. In her first story for Good Beer Hunting, Maloy Luakian describes how her own Pan-Asian identity informed her experience at Dokkaebier, and how she was able to feel a sense of nostalgia through familiar flavors presented in an unfamiliar medium. Her story, titled "Supernatural Creatures And Blended Cultures — Dokkaebier's Story Of Shapeshifting," describes the brewery's history, goals, and cultural influence as one of the only Asian-owned breweries in the United States, as well as founder Youngwon Lee's background as a third-culture kid, with roots in South Korea, Guam, and the United States. In this conversation, she defines what third culture is and what it means to her, how the idea of authenticity in food and drink can keep tradition alive as well as inspire innovation, and how the beer cultures in Asia and the U.S. are influencing one another in fresh and exciting ways. It's clearly a very personal story, and she admits that she wasn't sure where it was going to end up. We're lucky to have it on Good Beer Hunting, and it's a pleasure to talk about it right now.

How many times have you heard some version of the phrase "beer brings people together?" We get it: eating and drinking with others is an ancient and deeply human way to connect with our communities, and beer plays a huge role in that. It's such a foundational idea that gets thrown around so much that honestly, I've sort of forgotten it means anything. But after talking with Trevor Nearburg, owner and brewer at Beerburg Brewing in Austin, Texas, it's the first time in a long time that the concept has actually made sense to me in a new and relatable way. You see, Trevor's not just a brewer. He's a forager, herbalist, vegan, and dare I say aspiring poet, discussing concepts like ethical and intentional living as universal responsibilities that each and every one of us owes to the land upon which we exist. It's the process of gathering, tasting, creating, and sharing with one another that brings us together, and it's that foundation that drives him rather than the beer itself. Of course, beer still plays a huge role at Beerberg, and his rotating portfolio of both classic and esoteric styles redefine not just what beer is, but how it's made and where it comes from. In this episode, Trevor shares his journey of intentional living and brewing, and how he uses the world around him to inform what he makes and how it changes with the seasons, weather, and other climate events across the sometimes harsh Central Texas landscape. I laugh a lot in this conversation—how could I not, when he's openly lamenting about the acorn harvest this year or waxing nostalgic about a particularly great yield of mugwort? I hope you laugh too, and learn something new about what it means to make beer in the same way Trevor aspires to exist in nature: without ego or judgment.

By definition, the realization that you've experienced a close brush with death can't come until after you've survived, but sometimes you might realize you're already standing on thin ice, left to wonder how you're going to stay alive. We hope these moments in life are few, if at all, but when they do occur, reliving them with the safety and clarity of hindsight can teach us lessons about ourselves that we may otherwise never know. In his piece "Melting Away — Ice Fishing on LSD While Your World Dissolves," a story published as part of Good Beer Hunting's Olly Olly series in collaboration with Oskar Blues, writer and photographer Mark LaFaro describes his venture onto a frozen lake in Minnesota and what brought him there in the first place—the end of a partnership for him and the dawning of a new era for his friend Finney, who recently became a new parent. Beginnings and ends like these can feel similarly rudderless and isolating, something Mark and Finney found out during what ended up being a more treacherous outing than they originally anticipated. In this conversation with Mark, he told me he'd do it all again, maybe with a bit less LSD and definitely with some more safety precautions. He also talks about how despite the fact that fishing is closely tied to drinking, how the two alcohol-free friends managed to still open their horizons and hearts to one another during a terrifying, but somewhat necessary catharsis for them both. The two friends danced on the edge of life and came back to tell the tale, and we're fortunate to hear all about it.

Last year, while attending the Georgia Brewers Conference, I heard a DEI presentation from Isaiah Smith, the CEO of Our Culture Brewing Co, Fenwick Broyard, vice president of culture at Creature Comforts Brewing Co., and Tracy Bardugon, then a taproom manager at Fire Maker Brewing who now works at Elsewhere Brewing. You might think once you've heard one DEI talk, you've heard them all, but I found this one to stand out because it detailed the importance of creating an inclusive environment before injecting diversity into it. Instead of focusing on bringing in diversity first, make sure your brewery is inclusive and ready to accept more diverse employees. The trio also detailed during the talk about the value of collaborating beyond the brewhouse—connecting different departments within a brewery with each other to share knowledge and best practices. Since then, I haven't looked at brewery collaborations the same. What's so valuable about this idea is that breweries in planning like Our Culture can benefit from years of experience from a brewery like Creature Comforts, one of the biggest craft breweries in Georgia. I was excited to learn how their ideas became action—in May 2023 Creature Comforts created a brewing residency program where the Our Culture team was partnered with a counterpart at Creature Comforts. I recently had a chance to join both breweries in Athens where they shared their experience of creating this partnership and how it was beneficial to both parties. First, you'll hear from Jossette Footman-Smith, co-owner and head of operations and community engagement at Our Culture Brewing, and Issac Smith, co-owner and head of brewing operations, as they share how Our Culture got their start. Then, you'll hear from Isaiah Smith and Creature Comforts' Fenwick Broyard about the residency program, and what they learned along the way. We also dive into the story behind their collaboration beer, "Seeds Take Up the Soil," a sweet potato Ale that is a great representation of the beers Our Culture is planning to bring to market, focused on highlighting flavors of the African diaspora.

It's a new week and that means new drama, news, and more on this episode of The Gist, with Kate Bernot and me, Beth Demmon. We bring you the latest beer world news with all the context—and the tea—you need to know on what's happening right now. This is the Gist.

Look around beer today and it's easy to find lots … beyond it. Breweries are making hard seltzer, canned cocktails, wine, or opening up restaurant extensions. Whether it's over the counter at a taproom or in a store, the challenges to sell beer have never been more unique and plentiful as people can now choose to drink just about whatever they want in a variety of formats, flavors, and experiences. Which is part of the reason why the growth of New York City's Grimm Artisanal Ales shouldn't come as a surprise. The company was started a decade ago focused on beer, but the curiosity of its founders, Lauren and Joe Grimm, has helped it expand beyond it. Just over a year ago they launched Physica Wines, a wine-making spinoff focused on low-tech, spontaneous fermentations with regionally-sourced grapes and other fruit. Then more recently, it was Lala's, a New Haven-style pizzeria. All three businesses and their products share a similar passion and purpose and represent what Lauren and Joe see as natural extensions of their past decade of work. If you're a beer fan, you may know Grimm as a once-nomadic brewery making beers beloved by enthusiasts, whether IPAs for Wild Ales. But in this conversation, we'll get into what drives Lauren and Joe's interest in doing more beyond beer and how they go from experimenting with food and beverage at home to serving their creations for customers.

When we talk about what they appreciate about beer, it's not uncommon to hear them mention the people; the "community." And in a very tangible way, there are few examples for how this appears than at a beer festival. All over the country, almost all year-round, you can find examples of packed event halls, convention centers, and even parking lots where enthusiasts and novices alike mill about, sampling different beers. But more recently - and certainly partially because of the COVID pandemic - these festivals have hit a rough patch. For some of the most prominent beer fests, interest isn't as high as it used to be and ticket sales are just a little tougher. In Canada, the annual Windsor Craft Beer Festival was canceled due to lagging sales while it easily sold out during its heydays of the mid-2010s. Similarly, The Oregon Brewers Festival was canceled this year after organizers shared that higher costs, lower attendance, and extreme weather were making it harder to stay a successful event. Last year, the Great American Beer Festival cut its ticket numbers by 20,000 across multiple sessions after years of more challenging sales. So what is the state of these special events? Let's dive into it with Sightlines reporter Kate Bernot…

If you follow me on Instagram, you know my love for beer is only rivaled by my love for cooking. Cooking is not only a therapeutic experience but a creative outlet . When I'm not in the kitchen, I'm probably watching cooking shows. Without a doubt, MasterChef is my favorite, and I've been hooked since its first season. I was delighted this year when two people from the beer industry impressed the judges enough to earn white aprons and compete for the title of MasterChef. I was beyond ecstatic when Grant Gillon, a sales rep from Kinship Brewing Co, made it to the finals and eventually won the competition. He rose above his competition by showcasing his Italian heritage and his passion for beer. Grant and I share a love for cooking and beer, and we both believe that craft beer has a place in the world of fine dining. In this episode, we delve into what meal or menu prep looks like when beer is involved. You'll hear Grant share two of the most significant lessons he learned from cooking in the MasterChef kitchen. He also provides tips for learning how to cook with beer and offers advice on getting your kids involved in the kitchen. But the common thread in our conversation? His love for Iowa.

Communities can be built through mutual joy just as easily as through shared struggle, and in the rugged landscape of the American frontier, it can also be built through necessity of survival. Along the banks of the Salmon River, the small town of Stanley, Idaho, embodies these ideals of wonder and respect for nature, but residents' way of life is changing, in sometimes unexpected and unwelcome ways. In her piece titled "Dancing In The Dust — Idaho's River Runners Navigate a Changing American West," a story published as part of our Olly Olly series in collaboration with Oskar Blues, freelance writer and environmental advocate Claire Barber takes us on a journey down the river and through the town, capturing the heart and spirit inextricably tied to the rushing waters that literally keep the region alive. In this episode, Claire describes when she first heard about Stanley and what drew her there to document the spirits of adventure, as well as isolation, in the nearly off-the-grid utopia. She also talks about the changes she witnessed first-hand and what gave her hope in spite of the challenges Stanley faces. People come and go, but the river will always remain, and her ride down the rapids provides a glimpse both into the past and towards the future. Let's take a ride with her, right now.

There are many movements throughout the craft beer industry shining a light on the importance of diversity and seeking ways to create more inclusive environments. One of these movements is Tha CommUNITY, a multi-brew initiative led by April Dove. Since its launch in 2021, April has brewed 11 beers with breweries in and around Charleston, South Carolina, while providing breweries with a blueprint on how to attract Black drinkers to their taprooms. In this episode, April shares the unlikely story of how Tha CommUNITY got its start. We discuss the challenges of bringing Black people into the craft beer scene. While it's challenging to create a checklist of things to guarantee an inclusive, diverse taproom, April shares her approach to planning releases for her beers, which includes creating a familiar atmosphere for people who haven't set foot in a taproom before. We'll also explore her takeaways from beer school and how the Brewer's Association mentorship program is helping her take Tha CommUNITY to the next level.

From a declaration of maturity to mergers and acquisitions, cannabis, craft share, and beyond, it's been a big week in beer. Let's get the heart of what's going on right now on The Gist, with Kate Bernot and me, Beth Demmon.

For a while now, it has been my mission to cover the stories of Black women in the craft beer industry doing incredible things. Many of us started as casual drinkers and transitioned into the craft beer scene with the aim of bringing more diversity into it. So, when Vivian Ward came to my attention, I knew I had to talk to her about The ExBeerience, her initiative focused on creating opportunities for beer lovers of all experience levels to learn about and enjoy beer through tastings, guided brewery tours, and more. Listen in to hear Vivian talk about how The ExBeerience got its start and how her inaugural ExBeerience bottle share almost didn't happen. We discuss how diversity is the future of the craft beer industry and why it's essential for its growth. Vivian also emphasizes the importance of breweries creating inclusive spaces but also reaching out to the diverse communities they aim to attract. Let's hear how Vivian is working to diversify taprooms in St. Louis.

There's a masochistic element to drinking Malört, the bitter liqueur beloved by Chicagoans and reviled by others. But beneath its herbaceous and citrusy intensity, it represents much more than a challenge to your palate. To drink Malört is a rite of passage—entrance to a secret club you have to earn your way into through a tongue buckling finish and nearly a century of history. In his piece for Good Beer Hunting, Chicago-based freelance writer and culture journalist Josh Terry unpacks the storied spirit as only a Chicagoan could. That piece, titled "Stormy, Husky, Brawling — Chicago's Divisive Spirit Jeppson's Malört Is For Everyone Now," explores the core of Malört's history, after its invention during the 1930s, but before its hipster revival in the 2010s. In this episode, we'll talk about what it was like to dive into the endlessly debated, but deeply meaningful spirit, one that he says isn't as bad as everyone thinks. He describes the first time he tried Malört and the rules he has about drinking it now—rule one: never drink it alone—and what he wished he could have expanded on in the piece. We also discuss Josh Noel's forthcoming book about Malört, how photographs and social media helped create hype in the digital age, and why this bitter spirit is more popular than ever. I'm not sure Malört is for everyone, but it definitely holds a special place for lots of people. Let's hear from one of them—right now.

My guest needs little introduction. Averie Swanson is well-known in the craft beer industry for her work at Jester King Brewery—a brewery in Austin, Texas renowned for their farmhouse ales. She's also one of 19 Master Cicerones in the world, and the founder and beer maker behind Keeping Together. Averie is here to talk about one of the most romantic beer styles in craft beer—Saisons. Though IPAs have long reigned in the American craft beer scene, many of us share a deep love for this rustic farmhouse ale, its origins, and the beer's ability to express a vast range of nuanced flavors. In our conversation, you'll hear Averie share her Saison philosophy. She also touches on the history of Saisons and how that history connects to some of the style's characteristics. Averie talks about why she prefers stainless steel over oak, and we discuss the idea of keeping the "farm" in farmhouse ales. We also share our favorite food and beer pairing experiences, and finally, Averie gives us an update on what we can expect from Keeping Together in the next year.

Ready to hear about why the Federal Trade Commission is not happy with Total Wine, what's selling and what's stalling at convenience stores right now, and whether we're headed for an NA beer bubble? Keep listening—it's time for The Gist with Kate Bernot and me, Beth Demmon.

It doesn't matter if you're an avid drinker or someone who's never had a drop—there's a good chance you've seen or heard about the growth of non-alcoholic beer, wine, or spirits in the last year or two. Businesses like Athletic Brewing Company have reached pop culture status, appearing in TV shows and movies, showing up in magazines like GQ, and probably debuting at social events near you, at parties or weekend cookouts with friends. In this episode, we've got another player entering the game: non-alcoholic cider. With Good Beer Hunting contributor Beth Demmon, we're going to explore what that means and why non-alc cider is happening now. There's a good chance we haven't yet reached an apex of non-alcoholic options from alcoholic beverage makers, so maybe the appearance of hard cider-gone-soft shouldn't be a surprise. But then again, isn't that … juice? Let's get a sense of what we're talking about and why it matters…

In this conversation, we're talking about hospitality. It's a bit of an audio-based extension from what Sightlines reporter Kate Bernot has covered on GoodBeerHunting.com, telling the story of a widening gap that breweries are navigating between those who go wide—trying to find success by flinging beer as far as they want and need to for sales—and those who stay narrow by focusing on their neighborhood, city, and what can sell locally. A theme that runs through it all—whether a company decides to go wide or narrow—is the kind of connection they seek with consumers. What matters to a business? What matters to a customer? And how does it all come together? To explore these questions, we're talking with Rosa and John Paradiso, co-owners of Durham, North Carolina's The Daily Beer Bar, which serves coffee, some food, and has a curated and special tap list of rotating beers. As you'll hear, the creation of this space had long been a dream for John, and how he and Rosa talk about it will be rooted in themes of hospitality and why this is so important for a small, privately-owned business in today's drinking landscape. In Durham like so many other fast-growing American cities, people can choose to drink just about whatever they want in plenty of different locations or atmospheres, so why choose The Daily Beer Bar? Why pick a place that's meant to kind of, sort of, feel like a home? The answers you hear aren't likely unique to just Rosa and John, but to many other small business owners across the country. So, together, let's get a better understanding of how and why hospitality matters in 2023 and the way one beer bar is thinking about it.

The practices of writing and editing, while similar, each require very specific skill sets that nudge against one another, but remain deeply individual in practice. The greatest writers rely on talented editors to shape their voice, and the best editors are those who can spy potential within a story and help tease it out as part of a collaborative effort. The results are mostly enjoyed by readers and listeners, but the creators themselves have to enjoy the process of putting something into the world that did not exist before. Otherwise, what's the point? Emma Janzen has known for a long time that her path pointed towards editing, by way of writing for many years. Now, she has the chance as the new drinkways editor for Good Beer Hunting. Her role, in her words, is to develop, assign, and edit stories that are not about beer, which may strike some listeners as odd. After all, it's called Good Beer Hunting. But those who know, know that we've always been much more than "just beer." Emma is going to help nurture that spark of curiosity and—hopefully—fan the flames of discovery through storytelling and exploration. In this conversation, Emma reveals what initially drew her to Good Beer Hunting and why what she witnessed as a reader cultivated her desire to be an official part of the team. You'll hear about the stories she's worked on, the ideas she has, and the discussions she hopes take root in future features. We also talk about what it's like to be a freelancer at this particular moment in time and how the pandemic's isolation helped her realize the importance of in-person connection, for both personal and professional growth. It's not our first conversation on the podcast, and I don't think it'll be our last.

Before it became a worldwide beer campaign, the phrase 'Black Is Beautiful' was a positive affirmation in my childhood. I had previously written about it on GoodBeerHunting.com in the essay, Colorism, Black Pride, and the Black Is Beautiful Initiative. Then, in June 2020, the saying also became the name of an international collab beer as an initiative created by Weathered Souls Brewing' Marcus Baskerville, raising more than $5 million across 1,601 partner breweries that sent proceeds to organizations that support equality and inclusion. Now, the initiative enters into a new phase, supporting the National Black Brewers Association's work in developing and growing Black brewers nationwide. Thanks to documentary filmmaker Marco Ortega, we get a glimpse into what this initiative meant for so many people and how Baskerville is evolving it beyond the project's initial goals. I had a chance to sit on a panel for the film with Ortega, and I knew I had to share his inspiration and passion for the film with you. In this episode, you'll hear how much admiration Ortega has for the way Baskerville is driven to help his community. We go behind the scenes to explore what it takes to make a film and along the way, Ortega provides advice for aspiring filmmakers. He also shares the emotional rollercoaster he considers a part of his creative process and talks about the unlikely celebrity who encouraged him to pursue his dreams.

The latest beer news, product developments, and what constitutes a "five-alarm fire" for distributors—at least, according to distributors. It's all here in The Gist, a new Good Beer Hunting podcast with Kate Bernot and Beth Demmon, where you'll get a breakdown of why the latest happenings in beer matter and the context around it all. This bite-sized show gives listeners quick, quippy, and expert insight into the big stories happening in the U.S. beer scene and beyond. Join Beth and Kate every other week for colorful commentary and delightful debate from two of your favorite and familiar GBH voices.For our first episode, Beth and Kate unpack: Distributors' fears about beer's decline (and if those fears are a tad sensationalistic—hint, they are, according to Beth) Why inviting new consumers from overlooked communities is no longer a moral imperative (it's a financial one too), How Gen Z is redefining the entire drinks category through Clip Art-esque products. Will it work? Who knows!

Becoming a journalist today seems more treacherous than in any other time in history. With notions like "alternative facts" on the rise, media companies slashing budgets and jobs, and more divisiveness among readers than ever before, who on earth would sign up to work in media? Ren LaForme would, for one, and he has no regrets about it. In fact, he's added a new position to his CV as the new North American beer editor for Good Beer Hunting. He's been on this podcast before to talk about his role as the managing editor at the Poynter Institute, a non-profit journalism school, research organization, and fact-checking site based in St. Petersburg, Florida. But in this episode, you'll hear from him as part of the Good Beer Hunting team, what his experience has been like so far, and why he decided to assume more responsibility in an already challenging media landscape. He also shares plenty of wisdom from his time working in media, with tips and advice for aspiring journalists, as well as a few words of caution. But despite a sometimes bleak outlook, Ren believes there will always be a very human need to communicate with one another, regardless of what shareholders value or trolls believe. Let's hear from Ren, right now.

Every successful small business owner has to raise the bar if they're going to compete. And for many, that means raising money, too. In this special episode, we're talking about a series of articles that has appeared on Good Beer Hunting called "Compound Interest." The stories written by Jerard Fagerberg are profiles devoted to founders who aligned their growth, fundraising, and community—and who keep their numbers up as they keep craft beer flowing. The stories are told in collaboration with SMBX, a marketplace for issuing and buying small business bonds. In this episode we bring you a collection of GBH writers, including Jerard, Sightlines reporter Kate Bernot, and publisher Michael Kiser. We'll talk about the origins of this series, why these stories matter, and the unique people and ideas Jerard has come across as he's reported for Compound Interest over the past year. Take a look behind the curtain to learn more about GBH storytelling and finding stories that resonate from business leader to readers and listeners like you.

For years now, practically any industry has dealt with the threat of burnout. It was a problem before the COVID pandemic, became a bigger issue during 2020 and 2021, and has lingered since, as people try to find work-life balance that helps them find time to feel relaxed, recharged, or just happy. The challenges related to burnout are particularly harsh in hospitality, where staff at your favorite bar, restaurant, or brewery have to deal with high-pressure situations, unruly guests, long hours, and more. If you're one of the millions of people who've watched the TV show, "The Bear," and the chaos-inducing stories of restaurant staff, you're also familiar with what can lead to burnout and its consequences. In this episode of our podcast, Good Beer Hunting reporter and community editor Stephanie Grant takes us along for a series of conversations to better understand how burnout impacts people who work in beer. The causes are common—it's those intense work environments and sometimes low pay—and we hope that hearing stories from those who've faced burnout and who are trying to combat it gives you a deeper understanding of how burnout impacts people. You may have experienced burnout yourself at some point. You probably know someone who has. So, let's learn a little bit more about what this issue is, why it needs to be addressed, and how we can better understand it.

What does it take to throw a party for ten thousand of your closest friends? A party that brings famous music acts from all over the country to your stage? A party with unlimited beer. And more than that, a party that brings in serious cash for a good cause. With enough planning, funding, and support from your community, you might pull it off. But to throw a party like that eight times in a row, you need more. You need the right historical moment. From 1972-1979, students at the University of Montana at Missoula threw the biggest kegger the Treasure State had ever seen. Known colloquially as the Aber Day Kegger, it was an outdoor concert bash fueled by up to a thousand beer kegs…and an unofficial substance or two. It drew in young music fans from all over Montana, the Pacific Northwest, and as far away as Los Angeles. The kegger helped more than one music group on their way to stardom. And most importantly, the organizers raised tens of thousands for the university library and local causes. They also irritated a large swathe of Missoulians who looked at the kegger and saw only youthful impropriety, drunk driving, and a stain on a good university's reputation. Ultimately, the party couldn't last forever. But the rise and fall of the Aber Day Kegger was decided in more places than Missoula's proverbial town square. Its fate was the product of a surging youth drinking culture, shifting minimum drinking age laws, predatory beer marketing practices, some old-fashioned greed, and–for a moment there–a national boycott movement. Shifts in these winds made the kegger possible, and they unmade it just as readily.

This is a special edition of the podcast where we let you peer behind the curtain. Our guest, baseball writer and beer enthusiast Eno Sarris, is the subject of a profile you can read on Good Beer Hunting. As part of the reporting for that story, I recorded one of our interviews to share with you—it's a way for you to hear from Eno more of what makes him the person he is today, as well as gain a better understanding for some of the ideas and themes you read about in the piece itself. Eno is one of the leading journalists covering baseball today, currently for The Athletic. His skill set is unique in the way he uses statistical analysis to tell stories about players and the sport, and it's the same kind of thinking that put him in a unique position with beer. During the 2010s, he was a lead writer for a website, BeerGraphs, a beer-focused spin-off of FanGraphs, a renowned baseball publication. But along with his bonafides and expertise in baseball and beer, he's also a charming and interesting person. In this conversation you'll hear about his upbringing in Jamaica, Germany, and the U.S., and how baseball was central to the way he connected with others. You'll also get a sense of how and why beer became part of his passion and career. We recorded this chat during the summer in the midst of the baseball season, so some of the references to All-Star players will be time-stamped to that moment. But the ideas and stories Eno shares are evergreen, and will help you appreciate him and his work even more.

There's a certain magic to baseball, filled with myths, heroes, and the power to make people feel that anything is possible. It's no wonder it's called America's greatest pastime, or why players like Babe Ruth, Jackie Robinson, and Mickey Mantle are household names, familiar even to those who don't closely follow the sport. But sometimes it's those off the field who are the myth makers, the legend builders, and the magicians keeping our hearts aligned to the game, which is, of course, much more than just a game. For his first feature in several years, Bryan Roth, Good Beer Hunting's managing editor, news editor and podcast co-host, pens a sprawling account of Eno Sarris, the iconic writer and baseball analyst known for his sharp statistical study as well as his unflagging optimism and convivial attitude, punctuated often with a smile and a laugh. Bryan spoke to around a dozen sources for the piece, each clamoring to sing Sarris' praises as both a gifted analyst and profoundly pleasant human being. With so many people eager to chime in with so many nice things to say, I wondered—do people love the person, or the personality? Turns out, they are one and the same, and it's that very lack of pretension that has endeared Sarris to the hearts of readers and listeners around the world. (Plus, he drinks beer. What's not to like?) In this episode, we'll talk about both baseball and beer, how Sarris has unequivocally changed both for the better, and how our personal connections to the sport and the beverage continue to inform, surprise, and delight. Whether you're a baseball fan or not, this is a story about hope and how positivity maybe can change the world.

Flavor is much more than what something tastes like. It's aroma, mouthfeel, and flavors all mixed together to create a sensory experience that has the power to transport us through time and space. It's unique to each person, yet universal in scope; shared on some level by every human who ever existed. In this episode, my guest is Mandy Naglich, a previous Good Beer Hunting contributor and author of "How To Taste: A Guide to Discovering Flavor and Savoring Life." She's an Advanced Cicerone, a Certified Taster—yes, that's a real thing—and drinks educator who helps people dig into flavor to discover just how far our senses can go. Mandy says that anyone can be a capital-T "Taster", explains what "supertasters" really are, and describes how familiarity with things like wine, beer, cider, or even sake can expand our notions of flavor through practice and group discussion. You'll hear what drove her to dial into the world of flavor, when and why her book came to be, and the differences between craft beer, cider, and chocolate as they relate to existing guidelines and critical analysis. She won't teach you how to taste like her—simply, how to taste like you. With her guidance, we can all appreciate our senses a little bit more. So let's hear from her.

If you're an avid watcher of Netflix, you may have caught this episode's guest on the hit series, Drink Masters, a reality-style competition based in the world of cocktails. LP O'Brien was the inaugural winner of the show, which she joined after years of a successful career in bartending, cocktail creation, and a host of hospitality roles. Her career was objectively already impressive before Netflix came calling, and being named as the "Master" of the show's title simply added more excitement around her insight, expertise, and passion toward beverages. In this conversation, you'll hear LP talk some about how the show impacted her and what she's been up to since, but mostly, you'll hear us share stories about … stories. And also what it means to say "yes," "no," and the power of taking control of your own schedule. Part of this is necessary for LP these days, as she runs a consulting company, LP Drinks, and has partnered with the creation of other businesses, from one focused on wellness and health among hospitality pros to a canned cocktail brand. When we connected, LP had just wrapped a multi-day pop-up event in New York City as part of her company, Bodega Culture, which celebrates the distinctive features and emotional significance these stores hold for people. It's hard to define someone as a "rising star" when they're already held in high regard, but LP is one of the beverage world's experts you're sure to see and hear more from in the future. However high her star may be already, there's still momentum upward, and you'll get to know her better in this conversation.

Beer is a treasure trove for anyone who wants to be a lifelong learner. From a historical perspective alone, there are thousands of years of brewing to discover and explore. If you ever get bored of that, you can switch to incredible discoveries around yeast and hop varieties. There's a wealth of knowledge to be had for anyone, and it can be particularly useful by breweries as a way to educate customers and strengthen those relationships in the process. But how can breweries pass on that information in a fun and compelling way? Beer education consultant LaTreace Harris, also known as The Beery Godmother, believes that in order to stand out, breweries need deliberate and well-crafted beer education programs. What those programs look like will be as unique as each brewery, but as you'll hear in our conversation, LaTreace walks us through the key components of what she thinks are best practices. We also talk about her series, Beer Fact Fridays, where every week she shares a snippet of beer knowledge on Instagram, and LaTreace shares about her own process for continuing beer education and what she's currently studying.

The American South means a lot of things, to a lot of people. But one thing is for certain—there's no place like it in the world. For his first feature in Good Beer Hunting, freelance journalist Owen Racer wrote about this place, its people, and how beer fits into it all. During a year as a resident of New Orleans, Owen tapped into the food and drink scene, researching its illustrious history, shared traumas, and steps towards the future, often through the unexpected lens of beer. In our conversation, he discusses why Lager is so specifically tied to both the culture and the climate of the Gulf Coast, what misconceptions beer still faces in the area, and the hurdles that have held the beverage back, until now. In this episode, Owen and I talk about his process and emotional connection of reporting as an outsider and temporary resident of an area beloved by many and misunderstood by even more. You'll hear about the surprises he faced, the Southern hospitality he felt, and, of course, the beers he drank. Let's hear about his year on the Gulf, and how it changed him for years to come.

This episode is a special one for us. It brings together voices of people who were in Nashville for the 2023 Craft Brewers Conference as a spiritual sequel to a 2018 episode we called "Strong Feelings." Our goal then and now is simple: To capture the feelings of a particular moment in the beer industry and encourage people to share ideas, inspiration, and what they think matters—or maybe needs to change. To help with creating this episode, I was joined by Kate Bernot at a bottle share party hosted by the National Black Brewers Association. We partnered with two board members from the association to chat with attendees and gather their thoughts and feelings: Jon Renthrope, CEO and brewmaster of New Orleans' Cajun Fire Brewing and Alisa Bowens-Mercado, owner of New Haven, Connecticut's Rhythm Brewing. Over the course of the night, each of us took turns with the microphone, engaging with people and their strong feelings about topics that ranged from how to attract new customers to craft beer, discussing the people who represent the future of craft beer, who they admire, and more. Consider this as a beer version of speed dating. Each person picked a card at random that had a topic to talk about—which you'll hear—and then shared their response. What came of it all offers us a unique moment in time with perspectives that tell the story of craft beer in spring 2023. Along with the responses, you'll also hear the voice of Kate Bernot, who will share excerpts from a Sightlines story about the National Black Brewers Association. Combined, the live voices from the NB2A's party and Kate's reporting will give you a sense of place and importance of the organization and what it can achieve. First, we'll turn it over to some of the people from the bottle share. This is Strong Feelings, made in collaboration with Jon Renthrope, Alisa Bowens-Mercado, and the National Black Brewers Association.

It's not breaking news to say there aren't many women owners across beverage alcohol, or to say there are even fewer Black women in ownership positions. That's why when a company helmed by an African-American woman does launch, it's essential to explore who they are, what they're doing, and how we can understand their endeavors to help move industry cultures forward. Monique Gray is the founder of Momentum Cider, a fledgling cider brand out of Long Beach, California, and the recipient of the inaugural Creator Launchpad Grant from Beer Kulture and Women of the Bevolution. Both organizations aim to provide resources through mentorship, scholarships, grants, opportunities for collaborations, and much more in order to improve equity and accessibility in beer and beyond. Monique is relatively new to cider, but she's unabashedly passionate about its history, traditions, and place on contemporary shelves and menus. As a lifelong entrepreneur, she decided to transition from a career in wellness into cider after falling in love with the beverage and discovering a passion to share it with others. She sees herself as a pioneer in the space, with a goal to open the first Black woman-owned cidery in California. In this episode, you'll hear how (and when) she plans to accomplish that goal, using the resources and connections from the grant, as well as other local organizations and partnerships like an upcoming collaboration with Benny Boy Brewing. You'll hear Monique describe what it was like to receive the grant and why she takes the responsibility of this opportunity very seriously. A guiding principle of her career has been the ability to ask "Why not?" when trying something new, and so far, it's paid off. Let's hear how, right now.

At what point do creative pursuits become exercises in futility? When does the lack of success become failure, and when does it serve as a reminder in the value of pursuing a breakthrough? How can we look to the Earth as a guide towards unpredictability—and what does beer have to do with any of this? In his piece titled "From the Pores of Earth—The Impractical Alchemy of Stone Fermentation," a story published as part of our Mother of Invention series in collaboration with Guinness, writer Jerard Fagerberg explores the short-lived trend of stone fermentation. He speaks with several brewers who participate in the obscure and wildly labor intensive practice to find out not only how, but why they pursue an ancient method in contemporary times. In our conversation, you'll hear even more about when and why he pursued this story—not just to shine a light on a relatively odd way of brewing, but his journey through the story and whether or not his curiosity was ultimately satisfied through the process. Humans don't tend to spend a lot of time exploring minerality as a flavor. But those who do remain very passionate about it, and at the very least, it's a sensation worth being aware of. The Earth gives us a lot to be thankful for, and I, for one, am grateful for the chance to understand her, even just a little bit more. Let's hear from Jerard, right now.

It's easy to get lost in the world of craft beer. I liken it to falling in love with someone. For years, craft beer was the only thing I could think of, but eventually I came up for air and realized there's a world of wine and spirits out there. But instead of diving into the history or stories behind my favorite bottles, I find myself fascinated by the influencers, tastemakers, and educators in the beverage space. One of those people is Cha McCoy, a sommelier, public speaker, and beverage programmer. Cha first crossed my radar in 2021 via email for a social media campaign she was working on for Cherry Bombe Magazine where she served as the publication's first beverage director and editor. To my surprise, I ran into Cha a year later at the Charleston Wine + Food Festival, where she served as the event's beverage director. Since then, I have followed her career and the incredible moves she's made with interest and adoration. Along with consulting for a list of prestigious clients like the James Beard Foundation, Cha last year opened The Communion, a wine and spirit shop in Syracuse, NY. The brick-and-mortar location feeds into her mission to make wine more accessible by connecting local vineyards with people who are often excluded from the conversation. Before opening the shop, Cha traveled the world hosting wine dinners, and that's only a small portion of Cha's accomplishments. In our conversation, I wanted to understand what makes Cha the powerhouse she is. You'll hear how she's driven by her love of teaching others, and how moving to Italy and experiencing the "la dolce vita" or "the sweet life" gave her the space to figure out what she loved. She also talks about how an engineering degree still applies to her career in wine. While the wine world is different from craft beer, you'll notice some similarities between the two as you listen to our conversation.

Once upon a time, supporting independent makers in food and drink was paramount for conscientious consumers. To these shoppers, a common goal was to avoid anything with a whiff of global corporate ownership. But today, the goal posts have shifted in a slightly different direction, with customers often focusing on aspects like seasonality, sustainability, and staying as close as possible to the source. This emphasis on hyper localism isn't quite as one-dimensional as it seems, or so says writer and academic Dr. Anna Sulan Masing. In a story for Good Beer Hunting titled, "People, Place, and Produce — How Agriculture, Secondary Ingredients, and Trade Routes Define Spirits' Identities," Masing looks at the tangible and historical influences on spirits and explains how certain ideas of what a spirit is today can often leave out where it actually comes from. She encourages readers to look to our past to understand our future, and how time, space, and travel all inform the products we consume, regardless of how local we think they are. In this episode, we discuss the power and danger of wielding the idea of "authenticity," and what the term even means in the first place. You'll hear how it took years for her to piece together the threads of an idea to report this story, as well as the challenges—and surprises—she faced throughout her research. We'll talk about how history and heritage informs innovation and how those ideas of authenticity can be an ever-evolving concept, shifting from one person to the next. Even if you don't fancy yourself a beverage historian, none of us can escape the local or global systems that nourish us. So let's explore them, head on, and as a collective group.

We've all heard the stories of homebrewers following their passion into professional brewing. There's an engineer or a lawyer who homebrewed for years and after lots of encouragement, decided it was time to give it a go. But how many Wall Street investment bankers turn down lucrative salaries to open a brewery? There's at least one in San Diego, and it's Doug Constantiner from Societe Brewing Company. Doug is one of those people that is accomplished and humble, always ready with a smile, a pint, and a listening ear. Being a part of the San Diego craft beer community is to be a part of a world-class industry, and sometimes egos or ambition can sour the experience. That's not what you'll hear today. Instead, Doug describes the steps he and the other leaders at Societe take to keep their mission simple: treat others how you'd like to be treated, and focus on the beer. Of course, it's never just beer. We also talk about how he tries to lead by quiet example by building bridges and open lines of communication that he believes may be a key to improving the world. Later on, we'll discuss the split Societe faced when co-founder Travis Smith left the company in 2019, and how that difficult separation changed the future of the brewery just before the pandemic changed the world's entire way of life. There have been ups and downs, highs and lows, but some things remain the same: Doug's commitment to quality in beer, joy in life, acceptance of people, and love of family. Let's hear from the banker turned brewer, right now.

People in the beer industry often tout the aspiration of using the drink as a way to "build community." What they typically mean is that interacting over a beer is meant to be some kind of equalizer, allowing humans to connect in a better way. In this episode we meet someone who has taken this idea to heart, acting as one of the most prominent community builders in the Arizona beer scene for several years. Ayla Kapahi is the director of brewing operations for Tuscon's Borderlands Brewing, but is so much more. She's started professional development organizations, including co-founding the Southern Arizona chapter of the Pink Boots Society, which focuses on developing talent and skills among women and non-binary individuals. Ayla also helped launch Las Hermanas, an annual collaboration beer made with female brewers from both sides of the U.S./Mexico border. On the brewing side of things, she's focused on using ingredients and flavor experiences unique to the Southwest as a way to give Borderlands beer a truer sense of home. All these effomjmjrts are part of an ongoing desire to connect people. And as you'll hear from Ayla, while she's had a hard time defining what success means for her career so far, it's these examples that help her stop and realize the impact she's able to have, relationships she's created, and how much more she can do in the future. We all work to find the "why" in our lives—what drives us and inspires us—and you're about to learn how finding a career in beer helped Ayla find hers, and is encouraging others to do the same.

We've all set professional goals at one point or another, even if it's just thinking back to the time as a kid you wanted to be an astronaut or athlete or president of the United States. For us adults, some of that imaginative whimsy fades once we actually start our working lives, but the desire to find something special isn't ever fully lost. In this episode, we're going to talk hopes and dreams, and how for one brewer, a drive to learn also meant opportunities to excel. Dashawn Agbonze is head brewer at Florida's Mastry's Brewing and despite more than a decade of experience in the industry, never received formal education to pair with years of training. That's changing as a recipient of the Sir Geoff Palmer Scholarship Award for Brewing from the Michael James Jackson Foundation for Brewing & Distilling, which has him back in the classroom to enhance his brewing knowledge as he continues to hone his craft. Throughout our conversation, Dashawn will describe what led him to this moment, which started in a dishpit at a brewpub and took him across the country in search of new experiences that would get him brewing and also some awards along the way. With discipline from time in the Navy, Dashawn is focused on fine tuning his skills and—above all—keep learning. This is a chance for you to hear the personal history of what it takes to chase a dream and find it, but never settle with the knowledge you have.

When it comes to alcohol in Tennessee, whiskey is king. But craft beer is slowly starting to become part of the state's identity, and in Chattanooga, the brewing scene is finally coming into its own. In his first piece for Good Beer Hunting, writer Drew Pitt, a Chattanooga transplant by way of Los Angeles, explores the history, legacy, and challenges beer has faced in the city and gives us a glimpse towards the future. Drew's piece, titled "Rebirth and Reinvention — As Chattanooga Grows and Changes, Local Beer Follows Along," started as an idea for our Gas Station Week series, but eventually transformed into an insider's look at a new and exciting brewing scene in southern Tennessee. We talk about how Tennessee isn't exactly positioning itself as a welcoming state for people, especially the queer community, but why he believes Chattanooga can act as a beacon of acceptance, using beer as a conduit for connection. Bars and breweries have often been historically safe spaces for people oppressed by intolerance, and Drew hopes his home continues to innovate and include everyone who crosses into the state.

I have a confession. I have a vested interest in getting people excited about cider through beer. I even wrote a book about it called "The Beer Lover's Guide to Cider," which comes out in September and aims to translate existing beer knowledge and appreciation as a way to inspire readers to explore a new-to-you beverage in cider. Luckily, I'm not the only one with this mission, and today, you'll hear from two others who are also on this journey. Benny Farber and Chelsey Rosetter opened Benny Boy Brewing in 2022 as Los Angeles' first brewery-slash-cider house, tank bar, and beer garden in the Lincoln Heights neighborhood. Their goal was—and still is—bringing people in with promises of craft beer, but having them leave with eyes opened to the wonders of cider. As a longtime homebrewer and cider maker, Benny knew that by uniting the two beverages in one space, he'd be able to introduce guests to the drinks that have inspired him and allow him to pass that passion along to others. Using Old World methods and a New World vibe, they've done well for themselves over their first year, but continue to have their sights set on building a bigger, better world for both cider and beer. In this episode, I talk with Benny and Chelsey about how two Midwest kids ended up in the City of Angels as partners in life and business. They walk me through a day in the life for each of them and what they do when they feel stretched too thin, which, as entrepreneurs with lofty goals, can happen a lot. You'll hear about what it was like to raise money to launch their business—including how long it took—and what they think people with big dreams should know about building a legacy, including the difference between confidence and cockiness, and the importance of finding trusted supporters to guide you in the right direction.

The past year has been a hard one for most beer categories. With the exception of imports—particularly those from Mexico—volume growth hasn't been easy to come by. That's led companies to release new brands and packaging formats, but there are only so many ways a brewery can find new avenues to sell more beer. So, in recent months, you may have noticed another tactic: rebates. Offering money back isn't new in beer. The largest companies have provided rebates when shoppers buy large packs of Bud Light, Miller Lite, or Coors Light for years, but some craft breweries are exploring this space as a means to boost sales that have otherwise slumped. Which begs the question: How does all this work? Along with Kate Bernot, Good Beer Hunting's Sightlines reporter, we're going to explore what's going on in beer and why rebates can be an attractive option for breweries. As you'll come to learn, it's not just about selling more beer, but also finding a way to get your personal information, which can be priceless.