Get Booked: A Photography Marketing Podcast

We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix. On this episode: Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch Get Alison's Local Lead Magnet Playbook Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Local Lead Magnet Playbook Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've been wondering how to market mini sessions for photographers the right way — not the last-minute, panic-post-and-pray way — this episode is your step-by-step blueprint. We're walking through exactly how to build a repeatable marketing plan that fills your mini session calendar, creates real FOMO, and gets clients booking before you've even finished your morning coffee. On this episode: Why starting 3–4 months out is the difference between booked out and crickets The 4-phase marketing timeline: lock the details, tease & build, launch, sustain & close How to use your email list, blog content, FOMO tactics, and ads to fill every spot Map Out a YEAR of Marketing with Alison- a full hour of how to plan your marketing no matter what type of photography you do. Ready to map out your marketing for every season, not just minis? Melissa has 35 Blog Post Topics ready to help you create content that keeps working for your photography business all year long. Not sure where to start with your photography business? Book a free 15 minute discovery call with Alison to figure out your next best move. Links: Alison's shop - past workshops, downloads & more Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Live Workshop coming in April! Get the details in your inbox Map Out a YEAR of Marketing Find Alison on IG @‌getbookedpodcast Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today. On this episode: What citations vs. backlinks actually are — and why both matter for getting found Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards) How to audit, fix, and build your off-page SEO without losing your mind Backlinko Link Checker Melissa's Citation Service Citations & Backlink Self Audit freebie Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's Workshop Waitlist here Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're tackling the episode nobody wants to have — but every photographer needs. In Episode 89, we are breaking down the photography business policies that protect your time, your income, and your sanity before a difficult client situation forces you to figure it out the hard way. On this episode: Weather, sickness, and reschedule policies Model release policies and how to navigate pushback Late client policies — and how communication is your secret weapon The Contract Club - Alison's favorite contract lawyer Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on the Waitlist for Alison's next LIVE Workshop Braden Drake's Contract Club Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to get booked. Relocating your photography business doesn't have to feel like driving off a cliff without knowing where you'll land. We sat down with Christian Grant, a family photographer moving from Chattanooga to the Atlanta area this summer, and walked through exactly how to transition smoothly without losing momentum—or clients—in either location. On this episode: Strategic SEO keyword planning when moving to a new market Maximizing bookings and creating scarcity before a big move Leveraging free sessions and collaborations to establish yourself in a new city Running a photography business in two locations at once might sound overwhelming, but with the right game plan, you can maintain your current client base while building traction in your new market. Whether you're switching up your blog posts, timing your big announcement, or figuring out how to juggle both locations, this episode breaks down the exact steps to make your transition work. Looking for fresh content ideas to boost your SEO? Grab our 35 Blog Post Topics to keep your content calendar full while you're managing the chaos of a move. Ready to strategize your own business transition? Book a free 15 minute discovery call and let's map out your next steps together. Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first! Links: Join Alison's LIVE workshops Get on the email list Leave a review in Apple or on Spotify @alisonbellphotog @‌pictureperfectrankings Used #getbookedpodcast on socials!

Managing a homeschool and business from home requires more than just hustle—it requires strategic systems, clear boundaries, and the confidence to prioritize what matters most. We sat down with operations expert and fellow military spouse Mikel Dyer to talk about the real-life strategies that make it possible to be both a present homeschool mom and a thriving business owner. From setting working hours that protect your family time to batching tasks by energy level, this conversation is packed with actionable insights for ambitious moms who refuse to choose between motherhood and entrepreneurship. Mikel Dyer is an Operations Strategist and founder of Adroitly & Co. She helps founders build businesses that support their life, not consume it, through clear frameworks and steady partnership. She's a 2‑time business owner and the creator of Founders At Home, a space dedicated to leaders growing businesses while nurturing family and home. On This Episode: Setting boundaries and client expectations as a homeschool entrepreneur Systemizing your day to maximize productivity without burnout The "systemize, prioritize, remove" framework for sustainable business growth Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first! Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Workshop Waitlist with Alison Try WhisperFlow - get a free month with this link Mikel's Treadmill Desk Attachment Leave a review in Apple or on Spotify Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

How to Generate Income During Photography Slow Season We're diving into creative ways photographers can monetize their downtime and turn their "sawdust"—those byproducts of your primary business—into real revenue streams. Whether you're facing seasonal slumps or looking to diversify your income, there's something here for every photographer. On this episode: Studio rental opportunities and side income ideas Local business partnerships and product photography gigs Associate shooting and volume photography strategies Here's what we cover: The beauty of these income streams? You don't have to advertise them as part of your main brand. Create a sub-brand, keep it quiet, or use your existing client list. Many of these started as temporary fixes and became legitimate revenue sources. From renting your studio or home on peer-to-peer platforms to shooting headshots, Google My Business photos, and volume work—you've got options whether you're fully booked or in a slump. Want to dig deeper into restructuring your business for sustainable income? Grab a free 15 minute discovery call with Alison to talk through what might work for your specific situation. Get Booked is for ambitious female photographers and service providers who are restructuring, relocating, or scaling their businesses while managing the demands of family life. Real talk, real strategies, real results. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's email Waitlist for Live Workshops Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Its our 2-year podcast anniversary! Diving into one of the most crucial business practices for photographers: using the slow season to refine & review workflows and systems. If you're wondering how to streamline your photography business workflows during slow seasons, this episode is packed with practical strategies for reviewing and refining everything from client onboarding to product offerings. On this episode: Using the slow season as your dedicated time to refine workflows and systems (not just working in your business, but working on it) Updating top-performing content like blog posts, lead magnets, and email sequences to keep them relevant and converting Identifying what to delegate to a VA—and how to train them during slow season, not busy season Ready to tackle your systems during slow season? Join Alison's LIVE workshops tackling client communication, pricing, blogging and more. Get on the waitlist to get the details first! Get the FREE Funnel worksheet to see where your marketing is lacking. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Get on Alison's email Waitlist for Live Workshops Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Weddingworkflows.com use code ALISONBELL for a free week. Episode 68: Hotels & Hustle: Workcation to get it done Used #getbookedpodcast on socials!

Last call! Map Out Your Marketing pop-up workshop with Alison is on February 4th—60 minutes to get your entire year planned so you can stop reactive marketing and start getting booked. Get all the details here! DM Alison on Instagram @‌alisonbellphotog with questions ________________________ We're diving into the backend systems that keep a photography business running smoothly—because staying organized with photo file organization systems isn't just about tidiness, it's about saving time and reducing stress when you're juggling client work, blogging, and marketing content. Whether you're restructuring your business or relocating, having a clear system for organizing your client files, financial records, and marketing assets is non-negotiable. On this episode: Client folder systems and naming conventions Financial organization and bookkeeping workflows Marketing assets and brand elements management Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Map Out Your Marketing pop-up workshop with Alison is on February 4th—60 minutes to get your entire year planned so you can stop reactive marketing and start getting booked. Get all the details here! DM Alison on Instagram @‌alisonbellphotog with questions ________________________ We're breaking down exactly why image SEO for photographers matters and giving you the actionable steps to stop sabotaging your website's performance while increasing visibility in Google image search where real clients are actually looking for you. On this episode: File naming strategies that actually drive SEO traffic Image sizing and compression techniques to improve page speed Alt text best practices without keyword stuffing If you're ready to optimize every image on your website and finally show up in Google image search, Melissa has created an image optimization checklist to grab—it's a simple download you can print and reference anytime you're uploading to your blog or exporting images. Join Alison for a free 15 minute discovery call to discuss if this workshop is the right fit for you, or reach out on Instagram @‌alisonbellphotographer to get on the email list for workshop details. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

We're sharing how we're actually using AI in our photography businesses—from client meetings to content creation to email writing. If you're not an early adopter, this episode shows you practical, real-world ways to use AI to enhance your work without replacing your personal touch. On this episode: Practical AI tools for recording meetings, taking notes, and capturing client consultations Creating SEO-optimized alt text and polishing written content with AI assistance Using voice memos and transcription to turn spoken ideas into blog posts and emails Tools & Resources Mentioned Fathom records your meetings and generates notes automatically, so you can stay focused on your clients instead of typing during consultations. For creating content from voice, Google Meet with Gemini lets you transcribe your live videos and turn them into written format for blogs, emails, or emails for your audience. Claude and ChatGPT are both powerful for refining alt text, rewriting copy with your brand voice, organizing client questions for FAQs, and turning transcripts into content. Important Reminder While AI is a powerful tool to make your life easier, always review and personalize AI-generated content. Your voice, stories, and personality are what connect with your clients and set you apart from other photographers. Never post AI content without double-checking for accuracy and adding your unique perspective. Get Personalized Guidance If you're overwhelmed figuring out where to start with your website and content strategy, Melissa has created 35 Blog Post Topics to help you build a foundation that connects with your audience. For one-on-one conversation about your photography business goals, Alison offers a free 15 minute discovery call to help you map out your next steps. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog https://www.instagram.com/alisonbellphotog/ Find Melissa on IG @‌pictureperfectrankings Used #getbookedpodcast on socials!

Big News: We're officially Get Booked: A Photography Podcast as of January 12, 2026! Same hosts, same real talk about building profitable photography businesses, new name that reflects our mission to help you get booked with your ideal clients. If you've been struggling with setting quarterly business goals that actually stick, you're not alone. We're kicking off the new year (and our new podcast name!) by sharing our Q4 wins, misses, and what we're tackling in Q1 2026 for our photography and mentoring businesses. Want these notes sent to you? Sign up here! On this episode: Quarterly goal review and accountability Scaling photography businesses for profit over revenue Destination photography and mentoring offerings Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify Move Your Business Checklist Get show notes emailed to you here Blog Post Topics @alisonbellphotog @‌pictureperfectrankings

This will be same show, same content, and same purpose, just with a new look and new name. Listen in to hear why we decided to change it! Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌alisonbellphotog Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're breaking down the common photography website redesign mistakes that tank your Google rankings—and how to protect your SEO while giving your site a fresh look. Whether you're changing platforms entirely or just updating your design, this episode covers the strategic planning and technical steps you need to know. On this episode: Planning your redesign strategy before you start rebuilding Preserving headers, redirects, and internal linking structure for SEO protection Submitting sitemaps and cleaning up old code and pop-up forms Tools & Resources Mentioned Use Go Full Page Chrome plugin to screenshot your entire website before redesigning—this captures all your copy, headers, and layout so you don't lose important content during the transition. The Pretty Links plugin makes it easy to set up redirects and preserve your internal linking structure, which is crucial for maintaining your SEO rankings when URLs change. Check out Melissa's Website Redesign SEO Checklist if you are planning a redesign this season. Stay ahead of the mistakes and keep your rankings! Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials! About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

We're sharing why hiring a photography business coach is one of the best investments for your business—and exactly how to find the right fit for your specific needs. On this episode: Finding a coach: podcasts, recommendations, and being open to unexpected opportunities How to vet a coach before hiring Different coaching models: one-on-one, group coaching, and masterminds Looking for More Guidance? If you're overwhelmed about where to start with your website strategy and content, Melissa has created 35 Blog Post Topics to help you build out your foundation. If you're considering coaching and want to explore your options, Alison offers a free 15 minute discovery call to discuss whether coaching is right for your photography business goals. About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com

This episode is a re-share of an interview we did with Sabrina on her podcast, Shoot It Straight. Sabrina is a fellow photographer and business educator. We talk a lot about navigation transitions in photography and in business. Its that "messy middle." Enjoy this bonus episode and as always, let us know what you think on the Gram. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. Kristina Graff moved from New Mexico to Washington state two years ago - talk about a change of scenery! She's gone from fully booked in NM to struggling to fill short sessions in WA. She's a senior and family photographer offering digital files & print credit. Kristin has been working hard to restablish her Google rankings, but also needs to think creatively with her new seasonal constraints - more rain, more cold, more inside. On this episode we talked about: Header structure on her homepage Struggling to fill events Seasonal marketing & quarterly planning Analyzing what is worth her time Automating backend sales CRMs & gallery hosting Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: 5 SEO Mistakes Killing Your Photography Business Masterclass Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: 39 Ways to Get New Clients - Alison Bell Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

This is not a normal business episode. It may seem like left field for our norm, but in that waiting period of re-establishing yourself, your business, or niche, you need to live your life. Amy's podcast, Conversations With a Hostess, is all about building community wherever you are through hosting. We discuss everything from Alison's personal background on holiday hosting to super easy, no-planning parties with the neighbors. On this episode we chat: How to include your kids in party prep Small party ideas to meet your neighbors How moving challenges our holiday events Adapting to new communities Amy is a podcaster from Conversations With A Hostess, running a small business while she's on Active Reserve orders. Links: Find Amy on Instagram Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Use #keepitmovingpod on socials!

We're diving deep with Dolly DeLong, a family photographer and systems guru who learned how to scale her business while juggling motherhood and entrepreneurship. Dolly shares the exact frameworks and strategies that helped her build a thriving photography business without sacrificing her sanity—and she's breaking down how photography business systems can transform how you manage clients, marketing, and everything in between. On this episode: How to build backend systems, SOPs, and workflows that actually work for family photographers The PIGGFEL framework for strategic marketing and client launches Why your contact forms matter more than you think (and how to make them stand out) Dolly's Resources: Podcast: The Systems and Workflow Magic Podcast Free Training: Contact Forms That Wow Find her on The Gram Enji The Family Photographer's Marketing Society YouTube Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass. Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Sugar Studios Canva Templates The Canva Template Shop Keepitmovingpod.com Used #keepitmovingpod on socials!

We're breaking down SEO for photographers in plain English to show you why it matters so much for your business—because the people finding you through search spend the most money and book the easiest. On this episode: How to choose the right keywords your ideal clients are actually searching for Optimizing your homepage to clearly answer who you are, what you do, and where you serve Setting up Google Search Console and image SEO to drive consistent traffic Episodes from the show: 65: The Truth About AI 49: Our Favorite keyword Research Tool 43 Blog Better than a Bot 27 One Week of Marketing from a Blog Post 24 Blogging as Local Expert 22 Blog Categories & Tags 15 Blogging for Photographers 005 Keywords for High Performing SEO How to Set up Google Search Console for Photographers Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're sharing our favorite business books to read during your holiday travels—the ones that actually changed how we run our photography businesses. Whether you're relocating, restructuring, or ready to scale, these books tackle pricing, marketing, niching, and making money as a photographer. On this episode: Website tools and platforms that make updates easy without hiring a designer Five must-read business books every photographer entrepreneur should read How to pick just one actionable idea from each book to implement immediately Top 5 Business Books for Photographers StoryBrand by Donald Miller Your brand isn't about you—it's about your client as the hero. This book teaches you how to clarify your messaging and why your website copy matters. Both of our websites are built on the StoryBrand framework. Marketing Made Simple by Donald Miller This is the practical how-to guide. Step-by-step instructions on website structure, lead magnets, email nurture sequences, and sales funnels. We keep this one dog-eared and highlighted. The Pumpkin Plan by Mike Michalowicz Helps you identify which niche you love AND which is most profitable. This book helped clarify that extended family sessions are our sweet spot—high energy, high value, high profitability. You're a Badass at Making Money by Jen Sincero All about money mindset. If you've struggled with pricing, worth, or believing you deserve to charge premium rates, this book addresses the psychology behind your blocks. Profit First by Mike Michalowicz A complete system for managing cash flow in your photography business. Especially valuable when relocating or when your tax structure changes. Re-read this as your business grows. Additional Books Worth Reading Jab, Jab, Right Hook by Gary Vaynerchuk - Social media strategy and content Atomic Habits by James Clear - Building systems and routines 100 Million Dollar Offers by Alex Hormozi - Creating irresistible service offers The E Myth Revisited by Michael Gerber - Systems for scaling Website Tool Mentioned Showit makes it easy for photographers to design and update their own websites without needing to hire a web designer. No coding required—it's like Canva for websites. Alison saw her SEO search results triple in six months after switching to Showit. Pro tip: Start with a template (find them on Etsy for $50 or in Showit's design library) rather than building from scratch. It's much faster and more effective. Get Your Strategy in Place If you're feeling overwhelmed about which business areas to focus on first, Melissa has created 35 Blog Post Topics to help you build content and identify what your audience is searching for. Ready to map out your photography business for a move or restructure? Alison offers a free 15 minute discovery call to discuss your goals and next steps. About Keep It Moving: A podcast for ambitious female photography business owners who are restructuring, relocating, or scaling their operations while juggling it all. We're here to help you do business better.

We're diving into the technical side of email marketing today because what's the point of crafting the perfect marketing email if it never actually reaches your clients? Let's talk about sender reputation, engagement strategies, and how to make sure your mini session announcements don't end up in digital purgatory. On this episode: Setting up email authentication and building sender reputation Warming up your email list with engaged subscribers Creating a consistent email schedule year-round Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: http://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're back with another quarterly check-in where we're sharing what's working, what we've let go, and how we're pivoting our businesses as we head into the new year. Spoiler: sometimes the best business move is knowing what not to do anymore. On this episode: Hiring support and building systems Letting go of offers that no longer serve you Shifting focus from revenue goals to profit Jessica Tutton Podcast - Ready Set Launch on Apple Wedding Workflows - Use code ALISONBELL to get your first whole week FREE. Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're looking for photographers to be featured on future Mini Mentoring episodes! Click this link to throw your name in the hat! Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner in need of more business. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. Mollie Salazar is a wedding and family photographer moving from Texas to Florida and she's got tons of lead time! The stressor is that Mollie is the primary breadwinner for her family of 4 - including some expensive teenagers. At the time of this recording, she'd already done a scouting trip (episode 10!), started blogging for the new location and already booked her first FL wedding! So what did she need us for? Not much! She's gotten a massive start as we always preach, but there's a few more things to keep the dominoes tipping her favor: Start collaborations with local vendors Double her prices Get wedding planners on her side Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're getting real about why knowledge isn't enough and how accountability changes everything. Alison shares her personal experience hiring a nutritional coach—and the powerful parallels it revealed about what we actually need to move our businesses forward. On this episode: Why you already know enough (but still aren't getting results) The real value of coaching: accountability and application Calculating the cost of not investing in yourself Ready to stop spinning your wheels and start implementing? Melissa has resources to help you create content that attracts your ideal clients—check out her blog post topic guides. If you're ready for someone to get up in your business and help you apply what you already know, book a free 15 minute discovery call with Alison to see if coaching is your next move. Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're diving into the art of blogging your photography sessions the right way—because throwing up a photo dump with three sentences and your main keyword isn't cutting it anymore. Today we're showing you how to turn every session blog post into a client-attracting, SEO-boosting, authority-building powerhouse. On this episode: Creating helpful, FAQ-style blog content that Google (and your ideal clients) actually love Strategic ways to use blog posts throughout your client workflow and marketing Selling yourself with clear calls-to-action in every post Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We know you've done all the heavy lifting with your SEO after your move, but waiting 6-12 months for Google to catch up feels like watching paint dry. In this episode, we're sharing 10 creative ways to get in front of your ideal clients right now—no waiting required. On this episode: Strategic networking and community involvement Creating content and collaborating with complementary businesses Getting creative while you wait for SEO to kick in Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're talking about every photographer's nightmare scenario—when sweet little angels turn into tiny tornadoes right in the middle of your session. In this episode, we're diving into proactive strategies to protect your business from disaster sessions that could lead to refund requests and unhappy clients. Key Takeaways: Contract language that protects you When and how to end a shoot early Client communication that saves the day Ready to level up your client management skills? Melissa has put together essential blog post topics that every photography business owner needs to master for smoother sessions and happier clients. Struggling with challenging shoots in your own business? Book Alison's free 15 minute discovery call to strategize solutions that work for your unique situation. Links: Braden Drake's Contract Club Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Mini Mentoring is a series where we get the low down on a real life business owner in need of more something. Whether that's because they've relocated, or pivoted niches we're walking through their business can giving them our recommendations to keep it moving. We're talking to Melanie of Melanie Foster Photography who as switched this year to IPS model. We're discussing her: Follow-up SOP gaps Email list nurturing Tulsa mom groups We're looking for another photographer willing to jump on the podcast for another episode Mini Mentoring! Complete this form to apply. Links: Braden Drake's Contract Club Leave a review in Apple or on Spotify Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're spilling the tea on our secret weapon for actually getting sh*t done! You know those massive projects collecting dust while you're playing taxi driver and snack distributor? Time to ditch the chaos and get strategic about your productivity game. Key Takeaways: Escape artist mode activated Hotel lobby > home office Baby steps, big wins Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

We're back after our summer break! Today I'm sharing our quarterly review process and the wins, challenges, and lessons learned from Q2 while juggling business and kids. Key Takeaways: Do quarterly reviews Finding the right associate takes time Plan ahead for time off Melissa's SEO services and Blogging Club help photographers build sustainable online traffic for long-term growth. Book your free 15 minute discovery call with Alison for personalized business mentoring. Links: Braden Drake's Contract Club Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

_*]:min-w-0"> Ever scramble to throw together a mini session at the last minute and then hate your life while trying to market it? Yeah, we've all been there. And honestly? It's exhausting, stressful, and completely avoidable. _*]:min-w-0"> Marketing your photography business doesn't have to feel like a constant fire drill. In this episode, Melissa and Alison are pulling back the curtain on the ONE thing that will transform your entire approach to marketing your photography business: an actual annual marketing calendar. _*]:min-w-0"> We know, we know - you've heard you need to be "marketing all the time." But that's not what we're talking about here. We're talking about sitting down with a calendar (yes, like pen and paper), reverse-engineering your year, and creating a marketing runway that has you booking clients WEEKS before your sessions instead of panicking days before. _*]:min-w-0"> Here's what you'll learn in this episode: _*]:min-w-0"> Why planning your marketing calendar 8-12 weeks in advance will save your sanity (and get you fully booked faster) The exact timeline you need for marketing Santa sessions, fall minis, and other seasonal events How to reverse-engineer your marketing runway so you're never scrambling again Why blocking off editing time is just as important as blocking off shooting dates The VIP waitlist strategy that lets you test offers before you fully commit How to batch your marketing content so you're not reinventing the wheel every week Why your clients NEED that long lead time (hint: they hate figuring out what to wear too) How to plan around PCS dates, deployments, school schedules, and family life _*]:min-w-0"> Plus, Melissa and Alison share their own "oops" moments of last-minute planning and what they learned from being reactive instead of proactive. _*]:min-w-0"> Resources Mentioned: Kat Schmoyer giant quarterly calendar Target $5 annual wall calendars (July to July) Plum Paper planners Flodesk for VIP list forms Google Calendar for marketing planning The Motherhood Anthology The Blogging Club _*]:min-w-0"> Ready to stop the marketing madness? Block off 2 hours this week to audit what worked last year, dump out all your event ideas, and start putting actual dates on the calendar. Then tag us on Instagram @keepitmovingpod with #keepitmovingpod - we want to see your planning process! Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them here: https://35topics.com Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required: https://mentor.alisonbellphotographer.com/freebie Links: Leave a review in Apple or on Spotify 5 SEO Mistakes Killing Your Photography Business Webinar Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Have you been wondering how AI and ChatGPT fit into your blogging strategy? Or maybe you're still stuck on the "should I even be blogging" question altogether? I had the pleasure of chatting with Kim Box on the Motherhood Anthology podcast about all things blogging – from overcoming writer's block to using AI as your brainstorming partner (not your ghostwriter). We covered everything from the evolution of blogging for photographers to practical strategies for turning one blog post into a week's worth of marketing content. Here's the thing about blogging that's changed dramatically since the early days: we're no longer blogging for our past clients who've already booked us. We're blogging for our future clients – the ones who are Googling "what to wear for family photos" at 11 PM or searching for "lifestyle newborn photographer near me" while bouncing a crying baby. Every FAQ you answer, every helpful tip you share, every local resource you recommend becomes a way for potential clients to find you organically. And yes, we talked about the elephant in the room – AI. Here's my take: ChatGPT can be an incredible brainstorming partner, but it should never be your ghostwriter. The moment you copy and paste generic AI content onto your website, you've lost what makes you uniquely valuable to your ideal clients. What You'll Learn: Why modern blogging is about attracting future clients, not entertaining past ones How to turn one blog post into a full week of marketing content across all platforms The right way (and wrong way) to use AI tools like ChatGPT for content creation My simple FAQ strategy that generates endless blog post ideas How to overcome writer's block without sacrificing your authentic voice The biggest mistake photographers make with homepage keywords on blog posts Resources Mentioned: The Blogging Club Membership: https://thebloggingclub.com Google Search Console Setup Guide: https://pictureperfectrankings.com Picture Perfect Rankings: https://pictureperfectrankings.com Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

If you're tired of feeling like you're always working IN your business instead of ON your business, this episode is for you. We're breaking down the concept of Marketing Mondays – dedicating at least one day a week to focus on marketing tasks that actually move the needle. The truth is, we've all been there: busy season hits in the fall, we get caught up in client work, and suddenly we stop marketing. Then January rolls around and our calendars are empty because we weren't nurturing our pipeline. Sound familiar? Today we're sharing our real marketing systems – not the pretty Instagram version, but what actually works when you have limited time, kids at home, or a full-time job on top of your photography business. From Melissa's recording days where she batches 10 SEO tips at once, to Alison's Google Tasks system that keeps her accountable, we're pulling back the curtain on how we execute consistent marketing. What you'll learn in this episode: How to identify your "minimum required effort" for marketing each week The tools and systems we actually use to stay consistent (Google Tasks, Meta's native scheduler, and more) Why you don't need to be on every platform – and how to choose the right ones for your business How to batch content creation to save time and mental energy Real examples of how we repurpose one piece of content across multiple platforms Resources Mentioned: Episode 27: Taking One Blog Post and Turning It into a Week of Marketing Episode 46: Time Blocking Your Calendar The Blogging Club: https://thebloggingclub.com (use code KEEPITMOVING for 50% off first month) Google Tasks for recurring marketing reminders Meta's native scheduler for Instagram and Facebook posts Trello for organizing evergreen content Your Next Steps: Work with Melissa: https://pictureperfectrankings.com SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Connect on Social: https://www.instagram.com/pictureperfectrankings Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business Free Moving Checklist: https://alisonbell.myflodesk.com/checklist Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel Connect on Social: https://www.instagram.com/alisonbellphotog

What if we told you that a blog post you wrote almost ten years ago could still be driving traffic and booking clients today? That's the magic of evergreen content, and today we're pulling back the curtain on our best-performing blog posts that keep on giving. We're talking about content that literally works while you sleep – posts that continue to attract your ideal clients months or even years after you hit publish. From Alison's Virginia Beach restaurant guide that still ranks nationally to Melissa's DIY newborn photo tutorial that gets 10,000 clicks in three months, we're sharing the real numbers behind our evergreen strategies. This isn't just about writing blog posts that perform well once. It's about creating content that compounds over time, establishing you as a local expert, and getting in front of your ideal clients before they even know they need a photographer. What you'll learn in this episode: The exact blog posts that drove thousands of clicks and real client bookings Why some evergreen posts outrank your main photography pages (and why that's actually good) How to turn seasonal content into evergreen traffic magnets year after year The difference between awareness content and client education content Why a golf-themed nursery post and a staircase gallery tutorial are still driving inquiries Resources Mentioned: The Blogging Club membership (use code KEEPITMOVING for 50% off first month) Google Search Console for tracking your blog performance Previous episode on turning blog posts into a week of marketing Episode on local expert strategies Your Next Steps: Work with Melissa: https://pictureperfectrankings.com SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Connect on Social: https://www.instagram.com/pictureperfectrankings Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business Free Moving Checklist: https://alisonbell.myflodesk.com/checklist Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel Connect on Social: https://www.instagram.com/alisonbellphotog

Ever feel like you're writing blog posts into the void? Like you're creating all this content but nobody's actually searching for it? We've been there, and we have the solution. Today we're diving deep into our absolute favorite keyword research tool that has completely transformed how we approach SEO and content creation. This isn't just another "SEO is important" conversation – this is the actual tool we use every single day to figure out what our ideal clients are typing into Google. You know how we're always telling you to blog consistently and target specific keywords? Well, this one browser plugin is literally the linchpin that makes all of that strategy work. It's how we know what's actually worth writing about versus what sounds good in theory but gets zero searches. What you'll learn in this episode: The $27/year tool that tells you exactly what people are searching for in your area How to spot trending keywords and seasonal opportunities (hello, Santa photos!) Why your competitor's backlinks are pure gold for your SEO strategy The difference between keywords worth a full blog post vs. secondary keywords How to research an entire year's worth of content in just one hour This tool has saved us countless hours of guessing what to write about and helped us focus our efforts on content that actually drives traffic and bookings. Resources Mentioned: Keywords Everywhere Browser Plugin: https://keywordseverywhere.com Melissa's Keyword Research 101 Course: https://pictureperfectrankings.com Google Search Console (free SEO tracking) Moz backlink database Your Next Steps: Work with Melissa: https://pictureperfectrankings.com SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit 35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Connect on Social: https://www.instagram.com/pictureperfectrankings Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business Free Moving Checklist: https://alisonbell.myflodesk.com/checklist Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel Connect on Social: https://www.instagram.com/alisonbellphotog

Have you been seeing those "SEO is dead" headlines all over your feed lately? Yeah, me too. And honestly? I'm getting a little fired up about it. So here's the deal – everyone's trying to tell you that AI has killed SEO and now you need to learn some fancy new "AIO" (AI optimization) strategy. They're launching courses, hosting webinars, and basically trying to convince you that everything you've learned about getting found online is now useless. But I'm here to tell you the truth: it's all BS. I literally tested this myself. I hopped on ChatGPT (not even logged in) and asked it to recommend photographers for a casual, at-home newborn session near Charlottesville. Want to know who came up first? Me. And I haven't done a single "AI optimization" on my website – just good old-fashioned SEO that I've been doing for 15 years. The reality is that AI platforms are pulling their information from the same places they always have: search engines like Google. So if you're not showing up on Google, you're probably not showing up in AI searches either. The secret to being found on AI platforms? It's literally just SEO, guys. What You'll Learn: Why AI searches are actually just pulling from Google (and what that means for you) The real-world test that proved SEO still works for AI platforms How to optimize your website copy for the conversational nature of AI searches Why your social media posts now have a longer lifespan than ever before The four SEO pillars that will get you found in both Google AND AI searches How to beef up your homepage copy to capture those detailed AI conversations Resources Mentioned: Picture Perfect Rankings Done-For-You SEO Services: https://pictureperfectrankings.com Group SEO Coaching Program: https://pictureperfectrankings.com The Blogging Club with AI Tools: https://pictureperfectrankings.com Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Hey there! While Alison and I are soaking up those summer vibes until September, I'm not leaving you hanging. I'm sharing some of my favorite guest appearances from this past year – the ones that had you frantically taking notes and diving into implementation mode. This week, I'm bringing you my conversation with Colie James from the Business First Creatives podcast. We dive deep into something that literally transformed my photography business from struggling to fully booked: SEO. And before you roll your eyes and think "SEO is too complicated" or "my Instagram is doing just fine, thank you very much," hear me out. I came from a corporate IT background, so when I started my photography business fifteen years ago, I knew I needed more than just a pretty portfolio. I needed people to actually find me. Fast forward to today, and SEO has been the backbone of every successful move I've made – from wedding photography to newborns and families, through multiple relocations as a military spouse. What you'll learn in this episode: Why most photographers are making the same SEO mistakes that are actually hurting their rankings The simple keyword strategy that transformed my business from crickets to constant inquiries How to research blog post topics that your ideal clients are actually searching for (hint: it's not just "what to wear") The truth about SEO timelines – and why 18 months isn't as scary as it sounds How to leverage your local business connections to boost your Google rankings The AI tools I'm using to streamline content creation without losing my authentic voice Why image naming and alt text are make-or-break for photographer SEO Resources Mentioned: Google Search Console (free SEO tracking tool) Keywords Everywhere tool for keyword research Melissa's Keyword Research 101 Course: https://pictureperfectrankings.com The Blogging Club membership: https://thebloggingclub.com ChatGPT for content brainstorming and meta descriptions Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

AI-generated content is everywhere, flooding the internet with bland, forgettable posts that all sound exactly the same. So how do we make our blog content stand out to both Google and our dream clients in 2025? Here's the thing - we're not anti-AI. Both Alison and I use it regularly in our businesses, and we think you should too. But we're seeing a huge problem with how photographers are using it for their blogs. They're letting AI completely replace their voice, their stories, and their personality - the exact things that make content memorable and convert readers into clients. The result? Blog posts that cover all the right information but fall completely flat. They're thorough, they hit all the SEO marks, but there's nothing that makes you remember the photographer who wrote them. And in a world where we're all competing for the same keywords and topics, memorable is everything. What You'll Learn: How to use AI as your work bestie (not your replacement) to save time on content creation Why Google's E-A-T guidelines favor human-driven content with personal stories and expertise The biggest mistake photographers make when outsourcing or using AI for blog content How to inject personality and stories into your posts even if you "hate storytelling" Why "what to wear" posts don't have to be boring (and how Alison owns her hatred of them) The difference between using AI to create original content vs. repurposing your existing voice How to make your blog posts more memorable than your competitors who are all covering the same topics Why human connection will always win, even in our AI-dominated world Key Takeaways: "I want you guys to use AI to repurpose your content, especially when you write your blog post and repurpose it out. But the biggest thing is I want you to use AI to save you time, but not replace you entirely." "There's no replacement for human understanding, connection, and voice." "You're not producing memorable content. Like, it's just kind of falling flat... There's no stories anymore. There's no personal stories." "If there's nothing that's telling a story... and they all spit out the same information, and there's nothing memorable about it... They're all using AI saying the same thing." "Google may start prioritizing content that with human signals and expertise... success and SEO will come from blending AI with authentic human driven content, offering valuable personal stories and expert opinions." Resources Mentioned: ChatGPT for content assistance and brainstorming Shannon McKinstry's Instagram expertise and storytelling approach Jen Olmstead from Tonic Site Shop (Friday emails) Creative Moms Focus podcast Google's E-A-T guidelines (Experience, Expertise, Authority, Trust) The Blogging Club membership with 50% off first month (code: KEEPITMOVING) Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Feeling like a ping pong ball bouncing between tasks all day? Constantly switching from editing to emails to client calls and ending up mentally exhausted with nothing meaningful accomplished? We've been there. That scattered, overwhelmed feeling where you're busy all day but can't point to what you actually got done. The research backs it up too - every time we switch from task to task, we waste time and mental energy. As military spouses who've moved our photography businesses multiple times, we've learned that protecting our mental energy isn't just nice to have - it's essential for survival. Between client work, family life, and the chaos of military moves, we had to figure out systems that actually work. What You'll Learn: Why task-switching is draining your brain and costing you precious time How to batch similar tasks together for maximum efficiency (like recording 5-6 videos in the same sweater!) The exact scheduling boundaries we use - including "No Meeting Mondays" and "Free Fridays" How limiting client calls to specific days actually improved our client service Why blocking your kids' school days off immediately is non-negotiable The $39 one-time purchase tool that beats Calendly's monthly subscription Military spouse pro tip: How to block an entire year's worth of holidays using your spouse's Liberty schedule The mindset shift that helped us earn full-time income while working part-time hours Key Takeaways: "There's plenty of research to show that we waste a lot of time when we switch from task to task. So if you can time block and do batch create content or batch edit, then you're saving yourself a lot of time and again, mental fatigue." "I only do client calls Monday, Wednesday, and Friday between twelve and two... I was doing them every single day, and I just was like, I cannot waste more time." "Friday and Monday are completely blocked off on my calendar. So I only do meetings Tuesday, Wednesday, Thursday." "I am making a very good amount of money for what I am doing - part time work but it is a full time income." "The first thing I do when I get the school calendar is I immediately go into my work calendar and I block off any days the kids are off school. Every single one of them." Resources Mentioned: Calendly (free version available) TidyCal ($39 one-time purchase) Tave scheduling feature HoneyBook Google Calendar Google Calendar tasks for recurring reminders Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Connect on Social: https://www.instagram.com/pictureperfectrankings -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Connect on Social: https://www.instagram.com/alisonbellphotog

Ever feel like you're doing ALL the things in your business but somehow still not seeing the results you want? Girl, we've been there. That's exactly why we're diving deep into the 80/20 rule (also known as the Pareto Principle) and how it can completely transform the way you run your photography business. The 80/20 rule isn't some made-up business guru nonsense – it's a real principle that shows there's always a huge imbalance between your input and your results. And once you understand this, you can stop wasting time on activities that aren't moving the needle and start focusing on the 20% of efforts that produce 80% of your results. We're getting real about our own businesses in this episode – like how Alison discovered that her social media clients were spending way less money than her SEO clients, or how Melissa realized she was spending hours creating custom pricing videos that half her leads weren't even watching all the way through. What You'll Learn: What the 80/20 rule actually is and why it matters for your business How to identify which marketing channels are actually bringing in your best clients Why Alison limited her discovery calls to only 3 days a week (and saw better results) How to use your CRM data to make smarter business decisions The specific reports in Google Search Console and Google Analytics that matter most Why putting pricing on your website can actually increase your booking rate How to prioritize which pages on your website need SEO attention first The power of batching and planning (like how we organized 6 months of podcast content in 2 hours) Resources Mentioned: Tave CRM for tracking inquiry sources and client data Google Search Console for blog performance and keyword insights Google Analytics traffic acquisition report Flodesk for email analytics The Blogging Club membership Your Next Steps: -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Re-Airing: Our Chat with Colie James About Marketing That Actually Works We had such an amazing conversation with Colie James on her Business First Creatives podcast that we just had to share it with you all! Colie invited us on to talk about marketing strategies, and honestly, we got so real about what's actually working (and what we've totally abandoned) in our businesses. If you don't know Colie, she's a business systems expert who helps creative entrepreneurs streamline their workflows and grow profitable businesses. Her podcast, Business First Creatives, is all about the behind-the-scenes business strategies that actually move the needle – which is exactly why this conversation was so good! We dove deep into our Marketing Monday routines, why we're both considering ditching Instagram for YouTube, and how AI has become our "employee of the month." Plus, Alison shared her genius scouting trip strategy that helped her book clients before she even moved to Hawaii, and Melissa talked about why her five-minute homepage audits are her best lead conversion tool. What You'll Learn: The real reason why getting found is harder than creating beautiful work How to use AI as your "employee of the month" (seriously, best $20/month we spend) Why Alison's rankings dropped when she got "content" with her SEO success The power of five-minute audits for converting leads into paying clients How scouting trips and model calls can skyrocket your business in a new location Why we're both considering ditching Instagram for YouTube The art of batching content when you're feeling motivated (not forcing it on a schedule) Email marketing strategies that actually work for photographers Why sometimes the best marketing happens when you blow dry your hair and change shirts five times About Colie James: Colie is a business systems strategist and the host of Business First Creatives podcast. She helps creative entrepreneurs build profitable, sustainable businesses through smart systems and strategic thinking. Her no-nonsense approach to business growth is exactly why we love chatting with her! Resources Mentioned: Colie James' Business First Creatives podcast ChatGPT for content creation and repurposing Flodesk for email marketing Descript for video editing Trello for content planning Google Tasks for marketing organization Your Next Steps: -Work with Melissa: https://pictureperfectrankings.com -SEO Self Audit Checklist: https://pictureperfectrankings.myflodesk.com/self-seo-audit -35+ Blog Post Topics for Photographers: https://pictureperfectrankings.com/35-blog-post-ideas -Work with Alison: https://alisonbellphotographer.com/how-to-move-your-business -Free Moving Checklist: https://alisonbell.myflodesk.com/checklist -Marketing Funnel Basics: https://alisonbell.myflodesk.com/funnel -Check out Colie James: Business First Creatives podcast Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

Y'all, can we talk about the elephant in the room? That pile of receipts sitting on your desk, the QuickBooks notifications you've been ignoring for months, and that sinking feeling every time tax season rolls around? Yeah, we're going there today. This week, we're bringing you Melissa's actual bookkeeper, Jenny Vazquez from Foxtrot Bookkeeping, to spill ALL the tea about why photographers need to stop DIYing their books and start treating their finances like the business asset they are. "I just think putting negative energy towards your money is never good... when you're working on your money or looking at your money, you want it to be positive." - Jenny What You'll Learn: The #1 reason photographers should outsource their bookkeeping (hint: it's not what you think) How often you should actually be updating your books (Jenny's answer might surprise you) The most common bookkeeping mistakes photographers make and how to avoid them Why using your personal Venmo for business expenses isn't the end of the world (but here's how to fix it) The difference between working with an independent bookkeeper vs. your CPA's bookkeeping service When to make the leap from spreadsheets to QuickBooks (and why you probably should have done it already) Smart receipt organization systems that will save you during an audit How proper bookkeeping can actually help you make better business decisions throughout the year Bonus Gold Nuggets: 💎 The Gmail Receipt Hack: Create a new email folder each January (like "2025 Receipts") and set up automation to tag PayPal receipts. Just drag and drop receipts throughout the year for instant organization. 💎 The B&H Photo Strategy: Buy all your camera gear from one retailer so you can log into your account years later and pull all purchase history for depreciation tracking. 💎 The Weekly 10-Minute Rule: Jenny's ideal schedule is just 10-15 minutes weekly to review transactions while they're fresh in your memory. 💎 The Venmo Mix-Up Fix: Accidentally paid a contractor from personal Venmo instead of business? Just email your bookkeeper the receipt - they'll handle the reconciliation magic. 💎 The Subscription Audit: Ask your bookkeeper for a list of all your monthly subscriptions. You might be shocked at what you're paying for and forgot to cancel. Connect with our Guest: Jenny Vazquez - Foxtrot Bookkeeping Instagram: @foxtrotbookkeeping Website: foxtrotbookkeeping.com Links: Leave a review in Apple or on Spotify Download 39 FREE Ways to Get More Clients Get Melissa's Free Blog Post Topics Find Alison on IG @‌keep.it.moving.podcast Find Melissa on IG @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!